Podcasts about appsumo

We're catching you up on all the things! In this fun episode, we chat about our brand-new studios, how Black Friday really went, and the little behind-the-scenes moments you didn't see. Plus, we're spilling the details on our upcoming mini post–Black Friday vacations.It's quick, light, and full of updates—come hang out with us!Everything Envy Links:Amazon Store: https://urlgeni.us/amzn/podcast_storefront_EEInstagram: https://urlgeni.us/instagram/podcast_IG_EETikTok:  https://urlgeni.us/tiktok/podcast_tiktok_EEPinterest:  https://urlgeni.us/pinterest/podcast_pinterest_Facebook Group:  https://urlgeni.us/facebook/podcast_FBdealsgroup_EESign up for our newsletter:  https://urlgeni.us/podcast_newsletter_EEOur website:  https://urlgeni.us/podcast_website_The TECH tools we use in our podcast recording studio: ⁠⁠https://urlgeni.us/amazon/podcast_influencertools_EEClick here to get our vision board template: https://urlgeni.us/podcast_visionboard_EEBelow are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!https://app.urlgeni.us/signup?urlg_referrer=everything_envyFloDesk is what we use to create our beautiful newsletters and emails: https://partners.flodesk.com/x7detoz05nk1Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link!  https://urlgeni.us/podcast_appsumo_EE

Today, I'm giving you part three of the AppSumo saga. Black Friday was rough, targets got missed, and the team felt it. But I zoomed out and the signals actually looked way better than expected. Refunds are dropping, deal quality is rising, customer sentiment is improving, and we're finally stabilizing the business after a horrible year. So in this episode I break down our simple three part plan to see out 2025, and talk about bundles, new partner offerings, the future of software, and how leadership really works when the scoreboard looks ugly. It's honestly the most exciting I've felt about AppSumo's horizon in a long time. In this conversation you'll enjoy 3 BIG things: How to course-correct when your Black Friday deal flops hard What I do when customers stop clicking How to avoid repeating the same mistakes next quarter Enjoy these 3 things plus many nuggets along the way. My book Million Dollar Weekend is for aspiring entrepreneurs who dream of starting their own business. I break down the process of starting into simple steps that you can do in just one weekend.   I have also been sharing emails on my brutally honest advice on a variety of topics. People have been loving it. Sign up at noahkagan.com and join 350k other people who get juicy insights every month.

In this episode, we're sharing fast, last-minute content ideas you can use today to make Black Friday—and every future Amazon sale—so much easier. These are the quick wins: simple filming setups, repurposing tricks, low-effort reel ideas that still convert. Whether you're feeling behind or just want to streamline your content, these tips will help you stay consistent, boost sales, and keep the stress low during the busiest shopping season of the year.Everything Envy Links:Amazon Store: https://urlgeni.us/amzn/podcast_storefront_EEInstagram: https://urlgeni.us/instagram/podcast_IG_EETikTok:  https://urlgeni.us/tiktok/podcast_tiktok_EEPinterest:  https://urlgeni.us/pinterest/podcast_pinterest_Facebook Group:  https://urlgeni.us/facebook/podcast_FBdealsgroup_EESign up for our newsletter:  https://urlgeni.us/podcast_newsletter_EEOur website:  https://urlgeni.us/podcast_website_The TECH tools we use in our podcast recording studio: ⁠⁠https://urlgeni.us/amazon/podcast_influencertools_EEClick here to get our vision board template: https://urlgeni.us/podcast_visionboard_EEBelow are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!https://app.urlgeni.us/signup?urlg_referrer=everything_envyFloDesk is what we use to create our beautiful newsletters and emails: https://partners.flodesk.com/x7detoz05nk1Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link!  https://urlgeni.us/podcast_appsumo_EE

Black Friday brings the biggest savings of the year for authors, and I rounded up the deals you will not want to miss. From writing tools to book promotion to web hosting, these offers help you grow your author business without breaking the bank. Check the show notes for all the links and deadlines. Grab what fits your goals before the sales end. Full disclosure: Most of these links are part of affiliate programs where I get compensated for any sales made through them. This is at no extra cost to you and greatly helps support this podcast. Thanks for your understanding and support. Links:  YouTube for Authors (paperback) - https://DaleLinks.com/YouTubeForAuthors - 25% off through Dec. 1, 2025 YouTube for Authors (hardcover) - https://DaleLinks.com/YouTubeHardcover - 34% off through Dec. 1, 2025 Lulu: 2025 Holiday Gift Guide - https://dalelinks.com/giftguide2025 Lulu - https://Lulu.com - Use WRITE30 for 30% off all print products Miblart - https://DaleLinks.com/MiblartDesign - Coupon Code: BLACK20 for 20% off Book Covers - valid till December 3 Getcovers - https://DaleLinks.com/GetCovers - Coupon Code: BLACK25 for 25% off all services - valid till December 3 ProWritingAid - https://DaleLinks.com/ProWritingAid - 50% off yearly and lifetime plans - ends December 3 Dibbly Create - https://DaleLinks.com/DibblyCreate - Get 30% off three months of the Pro Plan with BLACKFRIDAY30, and get 40% off Add-on Tokens for Create with BLACKFRIDAY40 - Offer expires Dec. 2, 2025 Dibbly - https://DaleLinks.com/Dibbly - Get 12% off all services with BLACKFRIDAYTUW12 - Offer expires Dec. 2 Publisher Rocket - https://DaleLinks.com/Rocket - $30 off, plus access to Mastering Keywords & Categories Course (normally $49.99) - Offer ends on Dec. 3, 2025 Cravebooks - https://DaleLinks.com/Cravebooks - 5-Day Black Friday Countdown Sale - 50% off on November 28, 2025, then the discount goes down by 10% everyday AppSumo - https://DaleLinks.com/AppSumo - Black Friday Sale over on Dec. 2, 2025 AppSumo Deal: DepositPhotos - https://DaleLinks.com/DepositPhotos - Black Friday Sale over on Dec. 2, 2025 MailerLite - https://DaleLinks.com/MailerLite - 25% off annual plans - Good till December 16, 2025 Kit - https://DaleLinks.com/Kit - Get 60% off 3 months of the Creator Plan - Good till December 2, 2025 Get Authentic Book Reviews - https://GetAuthenticBookReviews.com - Promotion available for a limited time Gemsy- https://DaleLinks.com/Gemsy - Get 50% off the yearly plan with promo code DALEBF50 - good through Dec. 5, 2025 SiteGround - https://DaleLinks.com/SiteGround - 85% off Premium Web Hosting, plus 3 months FREE Site Scanner & Premium Backup - Sale ends Dec. 2, 2025 ContentStudio - https://dalelinks.com/contentstudiodeal - 40% off annual plan - Offer ends on Nov. 30, 2025 Riverside - https://DaleLinks.com/Riverside - 35% off annual plans for new users with code BF2025 -Offer ends Dec. 1, 2025 AuthorAI - https://DaleLinks.com/AuthorsAI - 25% off with code BFDEAL - Good through Dec. 1, 2025 Other relevant links: Subscribe to my email newsletter - https://DaleLinks.com/SignUp  Join Channel Memberships - https://www.youtube.com/channel/UCKv8xcrFntOERL7NUXgkypg/join  Join my Discord community - http://dalelinks.com/discord  Check out my podcast channel - https://www.youtube.com/@selfpubwithdale  My Books - https://DaleLinks.com/MyBooks  Wanna tip me? Visit https://dalelroberts.gumroad.com/coffee. Where noted, some outbound links financially benefit the channel through affiliate programs. I only endorse programs, products, or services I use and can stand confidently behind. These links do not affect your purchase price and greatly helps to building and growing this channel. Thanks in advance for understanding! - Dale L. Roberts

In today's solo episode, Margaret gets real about what it actually looks like to build a business as an Amazon influencer and female entrepreneur. From the roller-coaster highs and lows to those moments when you're juggling everything on your own, she shares practical tips and honest encouragement for the women out there running a one-woman show.You'll hear:• How to recognize when it's time to ask for help• When to pivot—and when to hold steady and keep going• Why entrepreneurship is never a straight path• How to stay strong through the messy middle• Little mindset shifts that make a big differenceIf you've ever felt overwhelmed, exhausted, or unsure whether you're on the right path, this episode is here to remind you: you're not alone, and you absolutely can do this.Tune in for a dose of truth, encouragement, and strategies to help you navigate your own unique entrepreneurial journey -your way.Everything Envy Links:Amazon Store: https://urlgeni.us/amzn/podcast_storefront_EEInstagram: https://urlgeni.us/instagram/podcast_IG_EETikTok:  https://urlgeni.us/tiktok/podcast_tiktok_EEPinterest:  https://urlgeni.us/pinterest/podcast_pinterest_Facebook Group:  https://urlgeni.us/facebook/podcast_FBdealsgroup_EESign up for our newsletter:  https://urlgeni.us/podcast_newsletter_EEOur website:  https://urlgeni.us/podcast_website_The TECH tools we use in our podcast recording studio: ⁠⁠https://urlgeni.us/amazon/podcast_influencertools_EEClick here to get our vision board template: https://urlgeni.us/podcast_visionboard_EEBelow are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!https://app.urlgeni.us/signup?urlg_referrer=everything_envyFloDesk is what we use to create our beautiful newsletters and emails: https://partners.flodesk.com/x7detoz05nk1Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link!  https://urlgeni.us/podcast_appsumo_EE

Welcome to another insightful episode of "It's the Bottom Line that Matters"! In this episode, our dynamic hosting team—Jennifer Glass, Patricia Reszetylo, and Daniel McCraine—tackle the all-too-familiar challenge of evaluating and choosing new technology tools for small businesses. From exploring new customer relationship management systems and accounting software to debating the merits of various productivity platforms, the discussion delves into practical ways business owners can cut through the clutter and make confident choices.The hosts share their personal methods, including using resources like ChatGPT to ask the right questions and software review platforms such as Capterra and G2 to get honest user feedback. They highlight the importance of carefully listing your needs, running trials and demos, and even learning when the latest tech might not be the right fit for your team. Plus, you'll hear candid stories about shiny marketing tactics, return policies, and adjusting your standard operating procedures to integrate new tools.If you've ever found yourself drowning in tech options or regretting a purchase, this episode is for you. Get ready for actionable advice, relatable anecdotes, and a few laughs as our hosts guide you through the process of evaluating tech—helping ensure that whatever tools you choose, it's the bottom line that truly matters.Keywords: small business tech tools, evaluating software, CRM systems, email platforms, accounting systems, software trials, ChatGPT, AI tool recommendations, business software needs, tech tool evaluation, software review sites, Google search for software, Capterra, G2, software user reviews, feature comparison, use case scenarios, software testing, software integration, standard operating procedures (SOPs), automation in business, training team on software, software onboarding, AppSumo, software return policies, money-back guarantees, software budgeting, software deal breakers, time-saving tech, user adoption challengesWe mentioned #AppSumo in this episode - check out their Black Friday deals

In this episode, we're giving you a full behind-the-scenes look at what's been happening during one of our biggest weeks of growth yet! We're sharing the new team members we've added, how we're organizing our expanding workflow, and the exact strategies we're using to create content for Black Friday.Whether you're an Amazon influencer gearing up for the biggest shopping week of the year or you're just curious how we're scaling during this crazy season, this episode is packed with practical tips, mindset shifts, and real-time updates you can apply to your own business right now.We break down what's working, what we're testing, and how we're staying ahead during this wild (but exciting!) time of year. Tune in for inspo, strategy, and a peek inside our Black Friday playbook.Everything Envy Links:Amazon Store: https://urlgeni.us/amzn/podcast_storefront_EEInstagram: https://urlgeni.us/instagram/podcast_IG_EETikTok:  https://urlgeni.us/tiktok/podcast_tiktok_EEPinterest:  https://urlgeni.us/pinterest/podcast_pinterest_Facebook Group:  https://urlgeni.us/facebook/podcast_FBdealsgroup_EESign up for our newsletter:  https://urlgeni.us/podcast_newsletter_EEOur website:  https://urlgeni.us/podcast_website_The TECH tools we use in our podcast recording studio: ⁠⁠https://urlgeni.us/amazon/podcast_influencertools_EEClick here to get our vision board template: https://urlgeni.us/podcast_visionboard_EEBelow are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!https://app.urlgeni.us/signup?urlg_referrer=everything_envyFloDesk is what we use to create our beautiful newsletters and emails: https://partners.flodesk.com/x7detoz05nk1Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link!  https://urlgeni.us/podcast_appsumo_EE

Things are moving fast at Everything Envy! In this episode, we're giving you an exclusive behind-the-scenes look at all the exciting changes happening over the past couple of weeks — from adding new team members and filling video editor roles to our studio houses coming together (one is fully complete and ready for setup!). We're embracing the growing pains that come with expansion and sharing how we're navigating the chaos, celebrating wins, and getting ready for what's next. Big things are happening, and we can't wait to bring you along for the ride!Everything Envy Links:Amazon Store: https://urlgeni.us/amzn/podcast_storefront_EEInstagram: https://urlgeni.us/instagram/podcast_IG_EETikTok:  https://urlgeni.us/tiktok/podcast_tiktok_EEPinterest:  https://urlgeni.us/pinterest/podcast_pinterest_Facebook Group:  https://urlgeni.us/facebook/podcast_FBdealsgroup_EESign up for our newsletter:  https://urlgeni.us/podcast_newsletter_EEOur website:  https://urlgeni.us/podcast_website_The TECH tools we use in our podcast recording studio: ⁠⁠https://urlgeni.us/amazon/podcast_influencertools_EEClick here to get our vision board template: https://urlgeni.us/podcast_visionboard_EEBelow are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!https://app.urlgeni.us/signup?urlg_referrer=everything_envyFloDesk is what we use to create our beautiful newsletters and emails: https://partners.flodesk.com/x7detoz05nk1Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link!  https://urlgeni.us/podcast_appsumo_EE

We just got back from the Amazon Creator Summit 2025 in beautiful Palm Springs, California — and we're spilling all the details!

In this episode, we dive into the often-overwhelming world of building a tech stack for your coaching business! We know the thought of sorting through all the technology options can make your eyes glaze over, but fear not! We break it down into manageable pieces, discussing everything from accounting software to payment processors, calendaring systems, and even email marketing tools. Adding tech to your process should save you time and money, not cause you headaches and cost you cash. Our goal is to help you streamline your processes so you can focus on what you do best – coaching! Are you ready to take your coaching business to the next level? Listen in as we share our personal experiences with different tools and provide recommendations that can help you build a solid tech foundation for a thriving coaching practice.

It's been a whirlwind over here! In this episode, we're catching you up on all the things — from the highlights of Prime Big Deal Days to introducing our newest team members. We're chatting about how the week went behind the scenes, what went smoothly (and what didn't

The past few months at AppSumo have been brutal. People are voting with their wallets and return buyers are down 40%. We lost some of the trust we spent years building and drifted from what made us great. But the fire in my belly is back and I'm going to war for what we do best. I'm turning the battleship back towards curating high-quality tools that people actually love and I'm taking you inside the war room. In this episode, I share what's working, what's not and what I'm learning.   If you've ever run a company or have just gone through a tough season, you'll love this one   In this conversation, you'll enjoy 3 BIG things: Why simplicity and focus is the best strategy when things get messy. How direct conversations with customers and partners can rebuild trust Why curating truly great products (not just more of them) is key to winning back customers    Enjoy these 3 things plus plenty of spicy behind-the-scenes stories along the way.   My book Million Dollar Weekend is for aspiring entrepreneurs who dream of starting their own business. I break down the process of starting into simple steps that you can do in just one weekend.  I have also been sharing emails on my brutally honest advice on a variety of topics. People have been loving it. Sign up at noahkagan.com and join 350k other people who get juicy insights every month.

In this short and sweet episode, we're pulling back the curtain for a little behind-the-scenes catch-up. Just some updates, off-the-cuff chats, and a look at what's been going on lately. Quick, casual, and a fun one!Everything Envy Links:Amazon Store: https://urlgeni.us/amzn/podcast_storefront_EEInstagram: https://urlgeni.us/instagram/podcast_IG_EETikTok:  https://urlgeni.us/tiktok/podcast_tiktok_EEPinterest:  https://urlgeni.us/pinterest/podcast_pinterest_Facebook Group:  https://urlgeni.us/facebook/podcast_FBdealsgroup_EESign up for our newsletter:  https://urlgeni.us/podcast_newsletter_EEOur website:  https://urlgeni.us/podcast_website_The TECH tools we use in our podcast recording studio: ⁠⁠https://urlgeni.us/amazon/podcast_influencertools_EEClick here to get our vision board template: https://urlgeni.us/podcast_visionboard_EEBelow are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!https://app.urlgeni.us/signup?urlg_referrer=everything_envyFloDesk is what we use to create our beautiful newsletters and emails: https://partners.flodesk.com/x7detoz05nk1Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link!  https://urlgeni.us/podcast_appsumo_EE

My book Million Dollar Weekend is for aspiring entrepreneurs who dream of starting their own business. I break down the process of starting into simple steps that you can do in just one weekend.   After a year of paternity leave, I'm back as CEO at AppSumo… and holy moly, it's been challenging.  In this episode, I share a behind-the-scenes of stepping back into my company, where we've gone wrong in my absence, and what I'm doing to fix it. From running a “listening tour” across the company, to rethinking our deal standards, this is me working in real time to bring AppSumo back stronger than ever. It's been exhausting but humbling. If you've ever faced chaos in your own business, I think you'll get a lot out of this one.   In this conversation, you'll enjoy 3 BIG things: • How getting clear on “who owns what” keeps teams from drowning • Why true leadership beats management every time • Why making a call (even if it's not the right one) is always better than sitting on the fence Enjoy these 3 things plus many nuggets along the way.   I have also been sharing emails on my brutally honest advice on a variety of topics. People have been loving it. Sign up at noahkagan.com and join 350k other people who get juicy insights every month.   

In this episode, Margaret shares with Stetson about the passing of her husband, Mike. Even though his death was expected, navigating loss is never easy. This heartfelt conversation is a reminder of the strength we find in love, support, and community.Everything Envy Links:Amazon Store: https://urlgeni.us/amzn/podcast_storefront_EEInstagram: https://urlgeni.us/instagram/podcast_IG_EETikTok:  https://urlgeni.us/tiktok/podcast_tiktok_EEPinterest:  https://urlgeni.us/pinterest/podcast_pinterest_Facebook Group:  https://urlgeni.us/facebook/podcast_FBdealsgroup_EESign up for our newsletter:  https://urlgeni.us/podcast_newsletter_EEOur website:  https://urlgeni.us/podcast_website_The TECH tools we use in our podcast recording studio: ⁠⁠https://urlgeni.us/amazon/podcast_influencertools_EEClick here to get our vision board template: https://urlgeni.us/podcast_visionboard_EEBelow are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!https://app.urlgeni.us/signup?urlg_referrer=everything_envyFloDesk is what we use to create our beautiful newsletters and emails: https://partners.flodesk.com/x7detoz05nk1Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link!  https://urlgeni.us/podcast_appsumo_EE

Beehiiv is the newsletter platform I've used for over a year and a half because their data shows you exactly what's working. Get 30% off three months at ⁠⁠beehiiv.com/chris⁠━Check out my newsletter at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://TKOPOD.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and join my new community at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://TKOwners.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠━I sat down with Neville Medhora, one of the sharpest copywriters out there. We talked about the fundamentals of writing words that actually sell, how simple tweaks can turn a dead email list into a money-maker, and why the old rules of professional writing don't really work anymore. Neville also shared the framework he leans on for almost everything and broke down what makes certain stories and ads go viral.Find Neville at copywritingcourse.comFollow Neville on X: https://x.com/NevMedEnjoy! ---Watch this on YouTube instead here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tkopod.co/p-yt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ask me a question on or off the show here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-ask⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about me: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-cjk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn about my company: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-cof⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow me on Twitter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-x⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free weekly business ideas newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-nl⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Share this podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-all⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Scrape small business data: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://tkopod.co/p-os⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠---00:00 The Power of Copywriting03:11 – Power of great copy: scaling sales05:33 – Why real feedback is crucial07:53 – Copywriting Course beginnings10:11 – The first AppSumo “fonts” email12:28 – ADA formula explained (Attention, Interest, Desire, Action)14:55 – Interest vs. Desire: key difference17:09 – Expanding product markets with copywriting19:36 – Beehive & Texas Snacks email example22:01 – Fun email formats that boost engagement24:21 – Where ADA applies (and where it doesn't)29:03 – Cold emails: short, medium, long strategy31:28 – Email frequency & the 70/30 rule36:17 – Classic ads & copywriting legends

Running a business online comes with plenty of perks—but also some hidden risks we didn't fully realize until now. In this episode, we share what we learned after talking with a cyber specialist who gave us a serious wake-up call about just how vulnerable online businesses can be. We're spilling the details in our signature mother–daughter style. If you've ever wondered how safe your digital world really is, definitely tune in to this one.Everything Envy Links:Amazon Store: https://urlgeni.us/amzn/podcast_storefront_EEInstagram: https://urlgeni.us/instagram/podcast_IG_EETikTok:  https://urlgeni.us/tiktok/podcast_tiktok_EEPinterest:  https://urlgeni.us/pinterest/podcast_pinterest_Facebook Group:  https://urlgeni.us/facebook/podcast_FBdealsgroup_EESign up for our newsletter:  https://urlgeni.us/podcast_newsletter_EEOur website:  https://urlgeni.us/podcast_website_The TECH tools we use in our podcast recording studio: ⁠⁠https://urlgeni.us/amazon/podcast_influencertools_EEClick here to get our vision board template: https://urlgeni.us/podcast_visionboard_EEBelow are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!https://app.urlgeni.us/signup?urlg_referrer=everything_envyFloDesk is what we use to create our beautiful newsletters and emails: https://partners.flodesk.com/x7detoz05nk1Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link!  https://urlgeni.us/podcast_appsumo_EE

We're back with an exciting update on what's been happening behind the scenes at Everything Envy! From hiring our first full-time team members to creating more space for filming and content, this season of growth feels both busy and rewarding. In this episode, we share how we're managing all the moving pieces, what's been the most exciting part of this new direction, and why we're more energized than ever about the future of our company. We've come a long way, and we're just getting started!Everything Envy Links:Amazon Store: https://urlgeni.us/amzn/podcast_storefront_EEInstagram: https://urlgeni.us/instagram/podcast_IG_EETikTok:  https://urlgeni.us/tiktok/podcast_tiktok_EEPinterest:  https://urlgeni.us/pinterest/podcast_pinterest_Facebook Group:  https://urlgeni.us/facebook/podcast_FBdealsgroup_EESign up for our newsletter:  https://urlgeni.us/podcast_newsletter_EEOur website:  https://urlgeni.us/podcast_website_The TECH tools we use in our podcast recording studio: ⁠⁠https://urlgeni.us/amazon/podcast_influencertools_EEClick here to get our vision board template: https://urlgeni.us/podcast_visionboard_EEBelow are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!https://app.urlgeni.us/signup?urlg_referrer=everything_envyFloDesk is what we use to create our beautiful newsletters and emails: https://partners.flodesk.com/x7detoz05nk1Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link!  https://urlgeni.us/podcast_appsumo_EE

Branding is everywhere—and it's influencing us in more ways than we realize. In this episode, we dive into the hidden power of branding, how it shapes our day-to-day decisions, and the ways we use it to our advantage as content creators. From the conscious choices we make to the subtle influences we hardly notice, branding is always at play. And toward the end, we take you behind the scenes for a laugh at just how crazy-busy our lives really are right now.Everything Envy Links:Amazon Store: https://urlgeni.us/amzn/podcast_storefront_EEInstagram: https://urlgeni.us/instagram/podcast_IG_EETikTok:  https://urlgeni.us/tiktok/podcast_tiktok_EEPinterest:  https://urlgeni.us/pinterest/podcast_pinterest_Facebook Group:  https://urlgeni.us/facebook/podcast_FBdealsgroup_EESign up for our newsletter:  https://urlgeni.us/podcast_newsletter_EEOur website:  https://urlgeni.us/podcast_website_The TECH tools we use in our podcast recording studio: ⁠⁠https://urlgeni.us/amazon/podcast_influencertools_EEClick here to get our vision board template: https://urlgeni.us/podcast_visionboard_EEBelow are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!https://app.urlgeni.us/signup?urlg_referrer=everything_envyFloDesk is what we use to create our beautiful newsletters and emails: https://partners.flodesk.com/x7detoz05nk1Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link!  https://urlgeni.us/podcast_appsumo_EE

We finally cracked the code on staying organized with video projects!

Growing isn't just about working harder—it's about getting help. In this episode, we share why paying for expertise and tackling uncomfortable challenges are the keys to taking your business to the next level.Everything Envy Links:Amazon Store: https://urlgeni.us/amzn/podcast_storefront_EEInstagram: https://urlgeni.us/instagram/podcast_IG_EETikTok:  https://urlgeni.us/tiktok/podcast_tiktok_EEPinterest:  https://urlgeni.us/pinterest/podcast_pinterest_Facebook Group:  https://urlgeni.us/facebook/podcast_FBdealsgroup_EESign up for our newsletter:  https://urlgeni.us/podcast_newsletter_EEOur website:  https://urlgeni.us/podcast_website_The TECH tools we use in our podcast recording studio: ⁠⁠https://urlgeni.us/amazon/podcast_influencertools_EEClick here to get our vision board template: https://urlgeni.us/podcast_visionboard_EEBelow are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!https://app.urlgeni.us/signup?urlg_referrer=everything_envyFloDesk is what we use to create our beautiful newsletters and emails: https://partners.flodesk.com/x7detoz05nk1Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link!  https://urlgeni.us/podcast_appsumo_EE

Entrepreneur & investor Jeremy Delk reveals how losing $2M led to real estate wins, venture capital success, and a no-plan growth strategy.In this episode of Real Deal Chat, Jeremy Delk shares his incredible journey — from teenage day trader to becoming Fidelity's youngest trader, losing $2 million in four days, and building a diversified empire in venture capital, real estate, healthcare, and hospitality.We dive into:How failure fueled Jeremy's resilience and future successConverting underutilized commercial buildings into high-demand residential spacesCreative financing strategies using other people's money (OPM)Why action beats over-planning in businessThe “Die with Zero” philosophy and creating memory dividends nowHow to scale without adding headcountJeremy also shares insider real estate stories, including flipping a $5.1M building into $19M in sales in just 18 months — all without spending a dime on advertising.

In today's episode, we're pulling back the curtain and sharing why we've hit the point where documenting everything has become non-negotiable. As we step into the hiring process, we've realized just how much of our business lives in our heads—and that has to change.We're talking about what it really looks like to build systems and processes from scratch, the challenges of delegating when you're used to doing it all yourself, and how this shift is setting us up for long-term growth. Whether you're a solo entrepreneur or already managing a small team, you'll relate to this honest conversation about scaling with intention.Everything Envy Links:Amazon Store: https://urlgeni.us/amzn/podcast_storefront_EEInstagram: https://urlgeni.us/instagram/podcast_IG_EETikTok:  https://urlgeni.us/tiktok/podcast_tiktok_EEPinterest:  https://urlgeni.us/pinterest/podcast_pinterest_Facebook Group:  https://urlgeni.us/facebook/podcast_FBdealsgroup_EESign up for our newsletter:  https://urlgeni.us/podcast_newsletter_EEOur website:  https://urlgeni.us/podcast_website_The TECH tools we use in our podcast recording studio: ⁠⁠https://urlgeni.us/amazon/podcast_influencertools_EEClick here to get our vision board template: https://urlgeni.us/podcast_visionboard_EEBelow are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!https://app.urlgeni.us/signup?urlg_referrer=everything_envyFloDesk is what we use to create our beautiful newsletters and emails: https://partners.flodesk.com/x7detoz05nk1Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link!  https://urlgeni.us/podcast_appsumo_EE

What if success isn't just about working hard, but about creating your own opportunities?Today we're here with teen phenom and author of the new book, You Can Just Do Things, Jay Yang. I met Jay last year through our friend and past guest of the show, Noah Kagan. At 17, Jay sent Noah Kagan, founder of AppSumo, a 19-page pitch deck breaking down gaps in his social media and email marketing—and how to fix them. That landed him a role as Head of Content, where he led social media campaigns, including the one that made Million Dollar Weekend a New York Times bestseller.In the following months, Jay went ahead and wrote and published and launched a book himself. I love the gumption on this kid. Building six-figure brands before he could legally drink, Jay is all about taking action, and what he has to say is worth a close listen. Your procrastination and excuses don't stand a chance. On this episode with the prodigal young entrepreneur Jay Yang, you'll discover:How to balance deep work with constant demands of influencer cultureWhy mastering the art of cold outreach can be a superpower, especially for introvertsWhat skill stacks will be most relevant in an increasingly unpredictable futureWhy talent doesn't matter if you don't have the courage to fight for the opportunity to share it with the worldAnd much more…In this episode of The Abel James Show, we sit down with Jay Yang, a teenage prodigy and author of "You Can Just Do Things." Jay shares his journey from a high school student reaching out to Noah Kagan to help with marketing, to becoming an integral part of the launch of "Million Dollar Weekend," a New York Times bestseller. Jay's story is one of taking initiative, mastering the art of cold outreach, and understanding the importance of creating opportunities rather than waiting for them. We delve into his experiences with entrepreneurship, his decision to write and self-publish his own book, and his insights on the skills needed for future success.Jay also discusses the importance of balancing deep work with the demands of influencer culture, and how empathy and intentionality play crucial roles in successful marketing and entrepreneurship. He shares his thoughts on education, the value of college experiences, and how he navigated the decision to drop out after a year. Throughout the conversation, Jay emphasizes the significance of relentless learning, the courage to pursue one's unique path, and the power of building meaningful relationships. Join us as we explore these themes and more with the inspiring Jay Yang.I also want give a quick thank you to all of you who have reached out with well-wishes. (In case you missed the last episode, early this summer I was seriously injured in an a high-speed hit-and-run. I'm still recovering from a gnarly concussion, herniated discs, and ligament damage. The other driver fled, but I'm grateful to have a team of Docs and Pros helping me recover. I'm making good progress with physical and balance therapy and I'll keep you all updated.)This episode is brought to you by:Peluva - Go to Peluva.com/WILD to save 15% off your first pair. Fresh Pressed Olive Oil Club - Go to GetFreshAbel.com to get your $39 bottle for just $1 shipping.iRestore.com - Go to iRestore.com and save on the Illumina Face Mask by using the code WILD.To stay up to date on our next live events, masterminds, shows and more, sign up for my newsletter at AbelJames.com, and check out my Substack at abeljames.substack.com.

What if success isn't just about working hard, but about creating your own opportunities?Today we're here with teen phenom and author of the new book, You Can Just Do Things, Jay Yang. I met Jay last year through our friend and past guest of the show, Noah Kagan. At 17, Jay sent Noah Kagan, founder of AppSumo, a 19-page pitch deck breaking down gaps in his social media and email marketing—and how to fix them. That landed him a role as Head of Content, where he led social media campaigns, including the one that made Million Dollar Weekend a New York Times bestseller.In the following months, Jay went ahead and wrote and published and launched a book himself. I love the gumption on this kid. Building six-figure brands before he could legally drink, Jay is all about taking action, and what he has to say is worth a close listen. Your procrastination and excuses don't stand a chance. On this episode with the prodigal young entrepreneur Jay Yang, you'll discover:How to balance deep work with constant demands of influencer cultureWhy mastering the art of cold outreach can be a superpower, especially for introvertsWhat skill stacks will be most relevant in an increasingly unpredictable futureWhy talent doesn't matter if you don't have the courage to fight for the opportunity to share it with the worldAnd much more…In this episode of The Abel James Show, we sit down with Jay Yang, a teenage prodigy and author of "You Can Just Do Things." Jay shares his journey from a high school student reaching out to Noah Kagan to help with marketing, to becoming an integral part of the launch of "Million Dollar Weekend," a New York Times bestseller. Jay's story is one of taking initiative, mastering the art of cold outreach, and understanding the importance of creating opportunities rather than waiting for them. We delve into his experiences with entrepreneurship, his decision to write and self-publish his own book, and his insights on the skills needed for future success.Jay also discusses the importance of balancing deep work with the demands of influencer culture, and how empathy and intentionality play crucial roles in successful marketing and entrepreneurship. He shares his thoughts on education, the value of college experiences, and how he navigated the decision to drop out after a year. Throughout the conversation, Jay emphasizes the significance of relentless learning, the courage to pursue one's unique path, and the power of building meaningful relationships. Join us as we explore these themes and more with the inspiring Jay Yang.I also want give a quick thank you to all of you who have reached out with well-wishes. (In case you missed the last episode, early this summer I was seriously injured in an a high-speed hit-and-run. I'm still recovering from a gnarly concussion, herniated discs, and ligament damage. The other driver fled, but I'm grateful to have a team of Docs and Pros helping me recover. I'm making good progress with physical and balance therapy and I'll keep you all updated.)This episode is brought to you by:Peluva - Go to Peluva.com/WILD to save 15% off your first pair. Fresh Pressed Olive Oil Club - Go to GetFreshAbel.com to get your $39 bottle for just $1 shipping.iRestore.com - Go to iRestore.com and save on the Illumina Face Mask by using the code WILD.To stay up to date on our next live events, masterminds, shows and more, sign up for my newsletter at AbelJames.com, and check out my Substack at abeljames.substack.com.

What tools are you using to get the job done in your podcasting workflows? Today, we answer a listener's question about the best tools for recording podcasts and producing both long and short-form video clips. We share our honest opinions on tools we use, ones we regret buying, and offer practical tips and workarounds to improve your process. If you're looking for ideas to add or possibly avoid in your podcast toolbox, you'll find plenty of real-world recommendations, and we hope our insights will help you make informed choices for your podcasting setup.Episode Highlights: [02:24] Community Updates[08:27] Tool Regrets and Experiences[19:45] Mailbag Question: Podcasting Tools[29:15] Using Canva for Short Form Content[31:44] Captioning with Wave Video[32:27] Exploring Da Vinci Resolve Studio[33:54] Riverside for Streamlined Processes[35:51] Recording Tools for Podcasts[51:26] Zoom for Podcast RecordingLinks & Resources: Join The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcasting⁠Get Your Tickets for The Empowered Podcasting Conference:www.empoweredpodcasting.comVote For Podcasting Morning Chat for People's Choice Award: www.podcastawards.comRodecaster Pro 2: https://amzn.to/41h9yuNMinvo: https://studio.momento.fm/?via=1021c8Riverside: https://www.riverside.fm/?via=0676daDescript: https://web.descript.comOBS: https://obsproject.comResound: https://www.resound.fmScarlett 2i2: https://us.focusrite.com/products/scarlett-2i2Ecamm: https://www.ecamm.comCanva: www.canva.com App Sumo: https://appsumo.com/?clickId=xW40Hq3eUxycUg1xI20Ay2iPUkp07q2fIzurwE0&gad_source=1Remember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠⁠Or Join us on Chatter: https://preview.chattersocial.io/group/98a69881-f328-4eae-bf3c-9b0bb741481dLive on YouTube: ⁠https://youtube.com/@marcronick⁠Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

In this episode, we sit down with Jennifer Stark and Rachel Kostura from URLgenius — the linking tool we use daily to make sure our followers actually land where they're supposed to. We talk about how URLgenius has helped us stop losing clicks, increase revenue, and create a smoother experience for our audience.Jennifer and Rachel share insider tips on affiliate marketing, mobile optimization, and why smart linking matters more than ever for creators and brands. If you're using social media to drive traffic, this is a must-listen!Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!Below is our affiliate link for URLgenius: ⁠https://app.urlgeni.us/signup?urlg_referrer=everything_envy⁠More Everything Envy Links:Amazon Store: https://urlgeni.us/amzn/podcast_storefront_EEInstagram: https://urlgeni.us/instagram/podcast_IG_EETikTok:  https://urlgeni.us/tiktok/podcast_tiktok_EEPinterest:  https://urlgeni.us/pinterest/podcast_pinterest_Facebook Group:  https://urlgeni.us/facebook/podcast_FBdealsgroup_EESign up for our newsletter:  https://urlgeni.us/podcast_newsletter_EEOur website:  https://urlgeni.us/podcast_website_The TECH tools we use in our podcast recording studio: ⁠⁠https://urlgeni.us/amazon/podcast_influencertools_EEClick here to get our vision board template: https://urlgeni.us/podcast_visionboard_EEBelow are a few more affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!https://app.urlgeni.us/signup?urlg_referrer=everything_envyFloDesk is what we use to create our beautiful newsletters and emails: https://partners.flodesk.com/x7detoz05nk1Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link!  https://urlgeni.us/podcast_appsumo_EE

In this solo episode, Margaret opens up about what's been happening behind the business—off the camera and away from the content calendar. She shares the personal news that her husband is now on hospice and reflects on how this season of life is shifting her priorities, her perspective, and her approach to work.This episode is a raw and honest look at what it means to balance a personal life filled with emotion while still showing up in business. Whether you're in a similar season or just need the reminder that it's okay to slow down and focus on what matters most, this conversation will meet you with warmth, grace, and authenticity.Everything Envy Links:Amazon Store: https://urlgeni.us/amzn/podcast_storefront_EEInstagram: https://urlgeni.us/instagram/podcast_IG_EETikTok:  https://urlgeni.us/tiktok/podcast_tiktok_EEPinterest:  https://urlgeni.us/pinterest/podcast_pinterest_Facebook Group:  https://urlgeni.us/facebook/podcast_FBdealsgroup_EESign up for our newsletter:  https://urlgeni.us/podcast_newsletter_EEOur website:  https://urlgeni.us/podcast_website_The TECH tools we use in our podcast recording studio: ⁠⁠https://urlgeni.us/amazon/podcast_influencertools_EEClick here to get our vision board template: https://urlgeni.us/podcast_visionboard_EEBelow are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!https://app.urlgeni.us/signup?urlg_referrer=everything_envyFloDesk is what we use to create our beautiful newsletters and emails: https://partners.flodesk.com/x7detoz05nk1Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link!  https://urlgeni.us/podcast_appsumo_EE

Discover how to

We're smack in the middle of this year's Prime Day event, and in this episode, we're sharing how we went above and beyond to show up in a big way. With Prime Day stretching across four full days this year, we pushed ourselves harder than ever—posting up to 8 pieces of content per day on Instagram, sharing over 60 story panels, and sending out more broadcasts than we ever have before. Tune in for a behind-the-scenes look at the strategy, the hustle, and what it really takes to stay visible during one of the biggest shopping events of the year.Everything Envy Links:Amazon Store: https://urlgeni.us/amzn/podcast_storefront_EEInstagram: https://urlgeni.us/instagram/podcast_IG_EETikTok:  https://urlgeni.us/tiktok/podcast_tiktok_EEPinterest:  https://urlgeni.us/pinterest/podcast_pinterest_Facebook Group:  https://urlgeni.us/facebook/podcast_FBdealsgroup_EESign up for our newsletter:  https://urlgeni.us/podcast_newsletter_EEOur website:  https://urlgeni.us/podcast_website_The TECH tools we use in our podcast recording studio: ⁠⁠https://urlgeni.us/amazon/podcast_influencertools_EEClick here to get our vision board template: https://urlgeni.us/podcast_visionboard_EEBelow are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!https://app.urlgeni.us/signup?urlg_referrer=everything_envyFloDesk is what we use to create our beautiful newsletters and emails: https://partners.flodesk.com/x7detoz05nk1Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link!  https://urlgeni.us/podcast_appsumo_EE

In this episode, we're sharing our go-to tip for staying organized during the busiest time of the year—Prime Day! With so much content to create, it's easy to feel overwhelmed, but we've found a simple way to keep everything on track using free Google tools. Whether you're filming Reels, Lives, or Stories, this method takes the guesswork out of what's been done and what's still on the to-do list. Tune in to hear how we set it up and how it's helping us stay stress-free and efficient during crunch time!Everything Envy Links:Amazon Store: https://urlgeni.us/amzn/podcast_storefront_EEInstagram: https://urlgeni.us/instagram/podcast_IG_EETikTok:  https://urlgeni.us/tiktok/podcast_tiktok_EEPinterest:  https://urlgeni.us/pinterest/podcast_pinterest_Facebook Group:  https://urlgeni.us/facebook/podcast_FBdealsgroup_EESign up for our newsletter:  https://urlgeni.us/podcast_newsletter_EEOur website:  https://urlgeni.us/podcast_website_The TECH tools we use in our podcast recording studio: ⁠⁠https://urlgeni.us/amazon/podcast_influencertools_EEClick here to get our vision board template: https://urlgeni.us/podcast_visionboard_EEBelow are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!https://app.urlgeni.us/signup?urlg_referrer=everything_envyFloDesk is what we use to create our beautiful newsletters and emails: https://partners.flodesk.com/x7detoz05nk1Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link!  https://urlgeni.us/podcast_appsumo_EE

Stetson just got back from the most incredible Amazon event yet — and yes, we're calling it our favorite one ever!

Prime Day just got even bigger—four full days of deals! In this episode, we're breaking down what this means for us as Amazon content creators and how we're handling the pressure to create, upload, and stay visible during one of the busiest times of the year. From strategy shifts to real talk about burnout, we're sharing what it really takes to keep up during the Prime Day madness. Whether you're a fellow creator or just curious about the behind-the-scenes hustle, this episode gives you an honest look at the highs, lows, and everything in between.Prime Day planning episode from 2024 - Listen Here!Everything Envy Links:Amazon Store: https://urlgeni.us/amzn/podcast_storefront_EEInstagram: https://urlgeni.us/instagram/podcast_IG_EETikTok:  https://urlgeni.us/tiktok/podcast_tiktok_EEPinterest:  https://urlgeni.us/pinterest/podcast_pinterest_Facebook Group:  https://urlgeni.us/facebook/podcast_FBdealsgroup_EESign up for our newsletter:  https://urlgeni.us/podcast_newsletter_EEOur website:  https://urlgeni.us/podcast_website_The TECH tools we use in our podcast recording studio: ⁠⁠https://urlgeni.us/amazon/podcast_influencertools_EEClick here to get our vision board template: https://urlgeni.us/podcast_visionboard_EEBelow are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!https://app.urlgeni.us/signup?urlg_referrer=everything_envyFloDesk is what we use to create our beautiful newsletters and emails: https://partners.flodesk.com/x7detoz05nk1Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link!  https://urlgeni.us/podcast_appsumo_EE

In this episode, we're sharing all the highlights from our Level 3 VAM experience with Alex Hormozi! From powerful mindset shifts to practical strategies, we dive deep into the game-changing advice Alex gave us—and how we're applying it to scale Everything Envy to the next level. We're breaking down our biggest takeaways, the specific tasks he challenged us with, and what's ahead as we implement this next phase of growth. If you're ready to think bigger and move faster in your business, this one's for you.Everything Envy Links:Amazon Store: https://urlgeni.us/amzn/podcast_storefront_EEInstagram: https://urlgeni.us/instagram/podcast_IG_EETikTok:  https://urlgeni.us/tiktok/podcast_tiktok_EEPinterest:  https://urlgeni.us/pinterest/podcast_pinterest_Facebook Group:  https://urlgeni.us/facebook/podcast_FBdealsgroup_EESign up for our newsletter:  https://urlgeni.us/podcast_newsletter_EEOur website:  https://urlgeni.us/podcast_website_The TECH tools we use in our podcast recording studio: ⁠⁠https://urlgeni.us/amazon/podcast_influencertools_EEClick here to get our vision board template: https://urlgeni.us/podcast_visionboard_EEBelow are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!https://app.urlgeni.us/signup?urlg_referrer=everything_envyFloDesk is what we use to create our beautiful newsletters and emails: https://partners.flodesk.com/x7detoz05nk1Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link!  https://urlgeni.us/podcast_appsumo_EE

Amazon just made a major update that could reshape how your books perform on the platform. In this news segment, we break down what's happening, how it could affect rankings, and what indie authors should keep in mind moving forward. Plus, important updates from Kobo, MailerLite, AppSumo, and more. YouTube for Authors - https://DaleLinks.com/YouTubeBook Subscribe to The Self-Publishing Hub - https://TheSelfPublishingHub.com Subscribe to my email newsletter - https://DaleLinks.com/SignUp Join Channel Memberships - https://DaleLinks.com/Memberships Join Me on Discord - https://DaleLinks.com/Discord Check out my main YouTube channel - https://www.youtube.com/@DaleLRoberts My Books - https://DaleLinks.com/MyBooks Wanna tip me? Visit https://dalelroberts.gumroad.com/coffee. Sources:  The Amazon Algorithm Change You NEED to Know About - https://youtu.be/vfiArlO2UkQ?si=gPFLjwCs8W7pdr6y  KDP: Sales Ranking - https://kdp.amazon.com/en_US/help/topic/G201648140 Kobo and AI: Making Reading and Publishing Even Better, Together - https://kobowritinglife.com/2025/05/29/kobo-and-ai/ Amazon Ads: AI-powered Video generator - https://advertising.amazon.com/resources/whats-new/create-high-quality-ai-generated-videos-in-minutes The Bottom Line by Jane Friedman: 8th Note Press closing? - https://janefriedman.com/the-bottom-line-janes-publishing-industry-newsletter/ (subscription required) THE AUDIO PUBLISHERS ASSOCIATION ANNUAL SURVEY SHOWS AUDIOBOOK SALES GROW TO 2.22 BILLION DOLLARS - https://www.audiopub.org/surveys NYT: The Times and Amazon Announce an A.I. Licensing Deal - https://www.nytimes.com/2025/05/29/business/media/new-york-times-amazon-ai-licensing.html Get Authentic Book Reviews - https://getauthenticbookreviews.com You may have received a fake email impersonating MailerLite - https://www.mailerlite.com/help/phishing-in-email-marketing Publisher Rocket Lifetime Deal (...still available???) - https://DaleLinks.com/RocketDeal  (affiliate link) AppSumo presents Sumo Day - https://DaleLinks.com/AppSumo (affiliate link) AppSumo LTD: DepositPhotos - https://dalelinks.com/depositphotos (affiliate link) AppSumo LTD: Video to Blog - https://dalelinks.com/videotoblog (affiliate link) AppSumo LTD: PressRanger - https://dalelinks.com/pressranger (affiliate link) StoryOrigin: Amazon Ads Made Simple - https://us02web.zoom.us/meeting/register/CGTlyE84Txyf16VGfT8hmA#/registration  Written Word Media: The Youtube Author Blueprint - https://www.writtenwordmedia.com/speaker-series/ Book Launchers: The Future of Non-Fiction Book Marketing - https://dalelinks.com/authorlaunchkit (affiliate link) Author Nation - https://DaleLinks.com/AuthorNation (affiliate link) YouTube for Authors - https://DaleLinks.com/YouTubeBook  Where noted, some outbound links financially benefit the channel through affiliate programs. I only endorse programs, products, or services I use and can stand confidently behind. These links do not affect your purchase price and greatly helps to building and growing this channel. Thanks in advance for understanding! - Dale L. Roberts

We have some BIG news to share—we're officially going live on Amazon Prime Video! In this episode, we're pulling back the curtain on our exciting new TV spot and what it's been like working behind the scenes with the team at Amazon Live Studios. We honestly thought our Amazon Live days were behind us after dealing with so many tech issues… but with a designated team now supporting us, everything has changed. We're giving you the full story—from the challenges we faced to the moment we found out we'd be featured on Prime Video. You don't want to miss this one!Everything Envy Links:Amazon Store: https://urlgeni.us/amzn/podcast_storefront_EEInstagram: https://urlgeni.us/instagram/podcast_IG_EETikTok:  https://urlgeni.us/tiktok/podcast_tiktok_EEPinterest:  https://urlgeni.us/pinterest/podcast_pinterest_Facebook Group:  https://urlgeni.us/facebook/podcast_FBdealsgroup_EESign up for our newsletter:  https://urlgeni.us/podcast_newsletter_EEOur website:  https://urlgeni.us/podcast_website_The TECH tools we use in our podcast recording studio: ⁠⁠https://urlgeni.us/amazon/podcast_influencertools_EEClick here to get our vision board template: https://urlgeni.us/podcast_visionboard_EEBelow are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!https://app.urlgeni.us/signup?urlg_referrer=everything_envyFloDesk is what we use to create our beautiful newsletters and emails: https://partners.flodesk.com/x7detoz05nk1Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link!  https://urlgeni.us/podcast_appsumo_EE

In this episode of Grow a Small Business, host Troy Trewin speaks with Matthew Whyatt, Managing Director of Tech Torque Systems. Matthew shares his entrepreneurial journey, scaling a previous business to 70 employees before intentionally transitioning to a leaner, more focused team of six at Tech Talk, specializing in B2B marketing for SaaS and tech companies.   He discusses the power of long-term strategy, the impact of personal branding, and the growing effectiveness of hyper-personalized marketing. With revenue projected to exceed $1 million, Matthew attributes much of the company's success to a disciplined marketing approach, robust systems, and clearly defined processes. He also opens up about the realities of cash flow management, the importance of professional development, and the enduring value of mentorship in sustaining business growth. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Matthew Whyatt, the hardest part of growing a small business is avoiding distractions and staying focused on what truly drives long-term success. He stresses the temptation of chasing "shiny objects"—the latest tools, trends, or business ideas—that can derail progress. Instead, he believes in the importance of discipline, consistency, and nurturing the core business strategy. Using the metaphor of letting the oak tree grow from the acorn you planted, he emphasizes the need to water, tend, and build structure and systems around the business rather than relying on short-term tactics or quick wins. What's your favorite business book that has helped you the most? Matthew Whyatt mentions several impactful business books, but one of his favorites that has helped him the most is The Greatest Salesman in the World by Og Mandino. He appreciates it for its powerful lessons wrapped in a fable format. He also highlights The Goal by Eliyahu Goldratt, which offers valuable insights into process thinking and business systems, and says that thinking of a business like a manufacturing process can significantly improve throughput and efficiency. These books have deeply influenced his approach to sales, systems, and business strategy. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Matthew Whyatt recommends several valuable podcasts and online learning resources for growing a small business. He highlights Dale Beaumont's Business Blueprint as particularly impactful, noting its structured, systems-focused approach and strong community of business owners. He also mentions learning a lot from thought leaders like Alex Hormozi and Neil Patel, especially around marketing and personal branding. In terms of podcasts, he recommends checking out Nathan Latka's podcast, which focuses on SaaS businesses and digs deep into financials and growth strategies—ideal for those in the tech and software space. What tool or resource would you recommend to grow a small business? Matthew Whyatt recommends your calendar as the most powerful tool for growing a small business. He emphasizes the importance of scheduling tasks with discipline and structure to maintain consistency and productivity. In addition, he suggests exploring AppSumo to find lifetime deals on useful business tools, helping reduce the burden of monthly subscriptions while still accessing high-quality software for marketing, automation, and operations. These resources, combined with disciplined execution, can significantly enhance small business growth. What advice would you give yourself on day one of starting out in business? Matthew Whyatt's advice to his younger self on day one of starting out in business would be: “It's all going to be okay.” This simple yet powerful message reflects his belief in trusting the journey, staying resilient through challenges, and focusing on long-term growth rather than immediate outcomes. It encapsulates the importance of patience, perspective, and perseverance in entrepreneurship. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Success is planting the acorn, nurturing it, and letting the oak tree thrive with systems and structure — Matthew Whyatt True success is the freedom to wake up and do what you love every single day — Matthew Whyatt Avoid the short-term sugar hit; long-term success is built on consistency and discipline — Matthew Whyatt  

In this episode, we're giving you a first look at something very exciting—we're building an app!

Order my newest book Make Money Easy! https://lewishowes.com/moneyyouCheck out the full episode: greatness.lnk.to/1775"Every day I'm stressed building that business... is it gonna work? Am I gonna have payroll? I don't want that. I'm happy making less money but doing it the way I want." - Noah KaganSuccess isn't just about the money—it's about designing a life you actually want to live. Noah Kagan, founder of AppSumo, reveals the counterintuitive truth about what separates millionaires from billionaires and why the most successful entrepreneurs focus obsessively on just one thing. After studying countless business titans from the founder of Ethernet to the creator of Kinko's, Kagan discovered that billion-dollar success stories share two critical elements: unwavering focus on a single opportunity and choosing markets with endless demand and repeat customers.But here's the twist that will challenge everything you think about entrepreneurship—some of the wealthiest founders lived in constant stress for decades, questioning whether true success means sacrificing your peace of mind for profit. Kagan's journey from his anxious twenties to his calm forties offers a roadmap for ambitious professionals who want to build wealth without burning out. Learn why "boring businesses" in billion-dollar markets like lawn care and pool maintenance might be your ticket to freedom, and discover the profound definition of success that has nothing to do with your bank account balance.Sign up for the Greatness newsletter: http://www.greatness.com/newsletter

In this episode, we're pulling back the curtain and sharing exactly how we use ChatGPT in our business on a daily basis. From brainstorming content ideas and writing captions, to organizing product roundups and speeding up our workflow—it's become one of our favorite tools behind the scenes. We talk about what we've learned through trial and error, how it's helped us stay creative and consistent, and why it's now a go-to part of our process as content creators and Amazon influencers. Whether you're brand new to AI or looking for ways to use it smarter, this episode is packed with real-life tips and inspiration!Everything Envy Links:Amazon Store: https://urlgeni.us/amzn/podcast_storefront_EEInstagram: https://urlgeni.us/instagram/podcast_IG_EETikTok:  https://urlgeni.us/tiktok/podcast_tiktok_EEPinterest:  https://urlgeni.us/pinterest/podcast_pinterest_Facebook Group:  https://urlgeni.us/facebook/podcast_FBdealsgroup_EESign up for our newsletter:  https://urlgeni.us/podcast_newsletter_EEOur website:  https://urlgeni.us/podcast_website_The TECH tools we use in our podcast recording studio: ⁠⁠https://urlgeni.us/amazon/podcast_influencertools_EEClick here to get our vision board template: https://urlgeni.us/podcast_visionboard_EEBelow are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!https://app.urlgeni.us/signup?urlg_referrer=everything_envyFloDesk is what we use to create our beautiful newsletters and emails: https://partners.flodesk.com/x7detoz05nk1Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link!  https://urlgeni.us/podcast_appsumo_EEWant a free 14-day trial to ClickFunnels to build some sales funnels??? Click our affiliate link to get started!https://urlgeni.us/podcast_clickfunnels_EE

Leave an Amazon Rating or Review for my New York Times Bestselling book, Make Money Easy!Mastering your money mindset unlocks freedom most people never experience. In this power-packed episode, I speak with three financial titans who reveal the psychology behind wealth creation. Vivian Tu ("Your Rich BFF") breaks down her practical STRIP method for financial health, sharing why asking for raises beats cutting expenses every time. Noah Kagan opens up about his journey from feeling unworthy at AppSumo to creating an $85 million business, explaining why self-worth drives financial decisions. Alex Hormozi delivers the brutal truth that suffering only lasts a moment while achievement memories pay dividends forever. This conversation transforms how you'll approach money, relationships, and success whether you're starting your wealth journey or looking to level up.Vivian's book Rich AF: The Winning Money Mindset That Will Change Your LifeNoah's book Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 HoursNoah's book How I Lost 170 Million Dollars: My Time as #30 at FacebookAlex's book $100M Leads: How to Get Strangers To Want To Buy Your StuffAlex's book $100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series)In this episode you will learn:Why asking for a $5,000 raise is easier than cutting $5,000 in expensesHow to use the STRIP method for financial health: Savings, Total debt, Retirement, Invest, PlanWhy being a "B+ student with an A+ personality" often earns more than technical expertsThe critical difference between putting money in retirement accounts and actually investing itWhy protecting your reputation matters more than any short-term financial gainHow changing your environment is essential for changing your financial behaviorsThe reason most successful people delete everything that doesn't directly support their goalsFor more information go to https://www.lewishowes.com/1775For more Greatness text PODCAST to +1 (614) 350-3960More SOG episodes we think you'll love:Vivian Tu – greatness.lnk.to/1551SCNoah Kagan  – greatness.lnk.to/1572SCAlex Hormozi – greatness.lnk.to/1723SC Get more from Lewis! Get my New York Times Bestselling book, Make Money Easy!Get The Greatness Mindset audiobook on SpotifyText Lewis AIYouTubeInstagramWebsiteTiktokFacebookX

We're in that phase again—where things are exciting, expanding, and... totally uncomfortable. In this episode, we're sharing what it feels like to hit another level of growth in our business, and why that uneasy, slightly scary feeling is actually a good sign.From hiring two high-level coaches to making bold moves behind the scenes, we're leaning into the discomfort because we know what's on the other side: growth. A concept we learned through coaching under Bob Proctor — “breaking through the terror barrier”— perfectly describes what it feels like to push through fear and step into something bigger.If you're feeling stretched, unsure, or just plain nervous about what's next, this episode is for you. That uncomfortable feeling? It means you're growing.Everything Envy Links:Amazon Store: https://urlgeni.us/amzn/podcast_storefront_EEInstagram: https://urlgeni.us/instagram/podcast_IG_EETikTok:  https://urlgeni.us/tiktok/podcast_tiktok_EEPinterest:  https://urlgeni.us/pinterest/podcast_pinterest_Facebook Group:  https://urlgeni.us/facebook/podcast_FBdealsgroup_EESign up for our newsletter:  https://urlgeni.us/podcast_newsletter_EEOur website:  https://urlgeni.us/podcast_website_The TECH tools we use in our podcast recording studio: ⁠⁠https://urlgeni.us/amazon/podcast_influencertools_EEClick here to get our vision board template: https://urlgeni.us/podcast_visionboard_EEBelow are affiliate links to some really cool tools that we use in our business. We do earn a tiny commission if you click any of our affiliate links so THANK YOU in advance! :)Collecting all the data is probably one of the most important things you should do for your business! We use URLgenius to easily track ours!https://app.urlgeni.us/signup?urlg_referrer=everything_envyFloDesk is what we use to create our beautiful newsletters and emails: https://partners.flodesk.com/x7detoz05nk1Interested in the tool we use to collect email addresses and send them straight to FloDesk? Check out AppSumo using our affiliate link!  https://urlgeni.us/podcast_appsumo_EEWant a free 14-day trial to ClickFunnels to build some sales funnels??? Click our affiliate link to get started!https://urlgeni.us/podcast_clickfunnels_EE

We're giving you the real, unfiltered scoop on what it was like to film our very first long-form video — and spoiler alert: it wasn't easy!

Scammers are targeting authors, a major audiobook platform is expanding into new countries, and a new tool promises to simplify website building for indie writers. Plus, I uncovered a lesser-known audiobook distribution option you'll want to keep your eye on. All that and more in this week's self-publishing news roundup—don't miss it. Book Award Pro - https://DaleLinks.com/BookAwardPro (affiliate link) Subscribe to The Self-Publishing Hub - https://TheSelfPublishingHub.com Subscribe to my email newsletter - https://DaleLinks.com/SignUp Join Channel Memberships - https://DaleLinks.com/Memberships Join Me on Discord - https://DaleLinks.com/Discord Check out my main YouTube channel - https://www.youtube.com/@DaleLRoberts My Books - https://DaleLinks.com/MyBooks Wanna tip me? Visit https://dalelroberts.gumroad.com/coffee. Sources: If You're an Author, Don't Fall for This Scam - https://youtu.be/V_ied17gNNE?si=Bo7VopHf3nBjp6zk Spotify Expands Its Audiobooks Offering To Listeners In Germany, Austria, Switzerland, and Liechtenstein - https://newsroom.spotify.com/2025-04-15/spotify-expands-its-audiobooks-offering-to-listeners-in-germany-austria-switzerland-and-liechtenstein/ IngramSpark presents Tertulia for Authors - https://www.ingramspark.com/easy-author-websites-in-minutes-a-special-offer?e AMPlify Audiobooks - https://proaudiovoices.com/amplify-audiobook-distribution/  StoryOrigin presents Beyond Distribution: Building a Strategic Roadmap for Success - https://us02web.zoom.us/meeting/register/lwVxieXsTvqjDQNpm1VWyw#/registration  Authors Guild presents How to Book Podcasts as an Author - https://us02web.zoom.us/webinar/register/WN_QSdnfY2uR0is1BUfku_tHw#/registration  AppSumo presents DepositPhotos - https://DaleLinks.com/DepositPhotos (affiliate link) The Secrets of Successful Author Branding w/ Bryan Cohen - https://selfpublishingadvice.org/podcast-successful-author-branding/ Author Nation tickets - https://DaleLinks.com/AuthorNation (affiliate link) Kitboga: Scammers Panic Exposed on Live Video - https://youtu.be/IKvs3InhTMo?si=ybPP8WITDJvX4wB6  Where noted, some outbound links financially benefit the channel through affiliate programs. I only endorse programs, products, or services I use and can stand confidently behind. These links do not affect your purchase price and greatly helps to building and growing this channel. Thanks in advance for understanding! - Dale L. Roberts

Ralph and Lauren P. sit down with Tier 11's Creative Director, Lauren Schwartz—formerly of The Loft 325—to unpack what truly drives high-performing ad creative in the premium beauty and wellness space. Drawing from years of experience and countless tests across major ad platforms, Lauren reveals why most brands are getting creative wrong and how to shift from “pretty” to “profitable.” From bridging the communication gap with design teams to using data to override subjective bias, this episode delivers actionable strategies to help CMOs, creative directors, and brand owners finally align aesthetics with ROI. If you're ready to stop wasting ad spend and start scaling smart, this episode is your new playbook.Chapters:00:00:00 - Kicking Things Off: Welcome to Perpetual Traffic00:00:43 - Why Creative Is the Secret Weapon in Modern Marketing00:02:21 - Meet Lauren Schwartz: The Creative Brain Behind the Conversions00:04:42 - Cracking the Code on Creative Teams (Without Losing Your Mind)00:08:26 - “I Just Don't Like It”: Turning Vague Feedback into Winning Ads00:20:22 - Brand vs. Performance: Who Wins and Why It Matters00:24:22 - The Lip Gloss That Crushed It: How Raw Content Drives Real Sales00:29:19 - Luxe Meets Lo-Fi: Finding the Sweet Spot for Scalable Ads00:32:06 - How to Sell a Look (and Skyrocket Your AOV)00:35:35 - Smart Creative for Beauty Brands That Actually Moves Product00:38:04 - Stop Selling Products—Start Telling Stories That Convert00:45:30 - Wrapping Up: What's Next in the Creative SeriesLINKS AND RESOURCES:ACTUAL Data Driven CreativeScale Your Beauty Brand Without Wasted SpendTier 11 on YouTubeLauren Schwartz on LinkedInGet Your nCAC Calculator Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:AppSumo -...

Tech visionary Noah Kagan, known for his pivotal roles at Mint and Meta, joins us on the Today's episode of The CLS Experience with invaluable insights into entrepreneurship, mindset, and personal growth. From founding AppSumo to penning Million Dollar Weekend, his accomplishments are the stuff of legend. Let's go deeper.On today's episode of The CLS Experience, we have a very exclusive treat. After graduating from UC Berkeley, He was the 4th employee at Mint and employee #30 at Facebook, where he invented status updates, developed the Facebook ads platform, and worked on the very first version of Facebook's mobile app, BIG facts. He didn't just participate in the tech boom—he helped ignite it. Now, he's better known as the mastermind behind AppSumo, a titan that's become the go-to resource for entrepreneurs looking to scale their operations quickly and efficiently. With a knack for launching multi-million dollar businesses over a single weekend, he's turned startup success into a science, No big deal. His best-selling book, Million Dollar Weekend, breaks down his methodology: from sparking an idea, conducting swift market analysis, to securing those first crucial sales, all within 48 hours. He's a testament to the power of starting small, thinking big, and scaling fast. He's just a juggernaut in all facets of life and an extraordinary human being. Please welcome the definition of an entrepreneur, the digital trailblazer and the master of rapid business innovation, the handsome and trailblazing Noah Kagan.11:06 - Energy Management and Networking Lessons14:05 - Connecting With Success19:51 - Building Success Through Long-Term Relationships27:19 - Navigating Personal Worth and Priorities35:00 - The Not Yet Entrepreneurial Journey38:24 - Persistence and Commitment in Entrepreneurship43:58 - Exploring Entrepreneurial Opportunities and PrioritiesConnect with Noah here: https://noahkagan.com/ To join our community click here.➤ To connect with Noah Kagan follow Noah on Instagram➤ Order a copy of my new book The Reinvention Formula today! ➤ Join our CLS texting community for free daily inspiration and business strategies to elevate your day, text (917) 634-3796To follow The CLS Experience and connect with Craig on Social Media:➤ INSTAGRAM➤ FACEBOOK➤ TIKTOK➤ YOUTUBE➤ WEBSITE➤ LINKEDIN➤ X

AppSumo is celebrating its birthday. 15 years old! Hurrah! I started the company with $50 and a dream of never working a real job again. Today, it's a $100m business that's helped thousands of entrepreneurs and creators make millions.  My book Million Dollar Weekend is also a year old and was just released in Spanish. It's for aspiring entrepreneurs who dream of starting their own business. I break down the process of starting into simple steps that you can do in just one weekend.  Today I'm reflecting on the biggest lessons from my business journey and sharing 14 tips that will help your business grow to the next level. 3 Takeaways: How Tracking scorecards and key metrics will move you closer to your goals Why starting is easy but showing up every day and staying in the game is the real challenge. Would you bet your life on your business, do you really believe in it? That's conviction baby!   Enjoy these 3 things plus many nuggets along the way. What's going on in your Business? Hit me up on noahkagan.com I have also been sharing emails on my brutally honest advice on a variety of topics. People have been loving it. Sign up at noahkagan.com and join 350k other people who get juicy insights every month.   

In Part 2 Ralph Burns and John Moran continue their breakdown of why ROAS (Return on Ad Spend) is an outdated and misleading metric for scaling businesses. They introduce a better, more reliable metric that high-growth brands use to measure success—one that actually aligns with business revenue and profit, rather than vanity numbers. Expect insights on how to use Meta for prospecting and Google for conversions, why multi-channel attribution is essential in today's digital landscape, and how top media buyers are shifting away from ROAS in favor of more effective tracking strategies. If you're still optimizing for ROAS, you're probably leaving money on the table. This episode reveals the key changes you need to make right now to maximize your ad performance.Chapters:00:00:00 - Welcome Back: Why ROAS is Failing You00:00:07 - The Hidden Flaws of ROAS (And What to Use Instead)00:00:23 - The Metrics That Actually Drive Business Growth00:01:20 - Meta + Google: The Ultimate Ad Strategy00:02:39 - Real-World Case Study: How This Brand Crushed It00:04:13 - Stop Wasting Ad Spend: Smarter Budgeting Tactics00:05:22 - Profit-First Marketing: Why Product Focus Matters00:11:52 - Behind the Scenes: Live Campaign Breakdowns00:18:30 - LTV & CAC: The Secret to Scaling Profitably00:19:04 - Decoding Campaign Metrics for Maximum ROI00:19:33 - The Overlooked Link Between Profit & Retention00:21:16 - Treating Marketing as an Investment, Not an Expense00:22:59 - How to Measure Business Health Beyond ROAS00:23:24 - Bully Stick Central: A Scaling Success Story00:24:25 - How Northbeam Helps Brands Scale Faster00:28:11 - Final Takeaways & What's Next for Smart AdvertisersLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:AppSumo - 13% off with code traffic13Tier 11 Data Suite

How much can you really afford to pay for a new customer? The answer isn't as simple as your Facebook ad spend. In this episode, Ralph Burns and Amanda Powell break down customer acquisition cost (CAC) and customer lifetime value (CLV) to uncover what businesses should actually be spending to scale profitably. They discuss how marketing costs go beyond ad spend, why your marketing team and operational expenses matter in CAC calculations, and how to use a 3:1 CLV-to-CAC ratio as a benchmark for growth. If you're struggling with ad budgets, profitability, or scaling your business, this episode is a must-listen.Chapters:00:00:00 - Welcome to the Episode: How Much Should You Pay for a Customer?00:00:44 - Why Knowing Your Customer Acquisition Cost (CAC) is Crucial00:06:20 - The Simple Formula for Calculating Customer Lifetime Value (CLV)00:08:15 - How to Calculate CLV Using a Basic Formula00:10:45 - Breaking Down CLV for Different Business Models00:12:10 - How Long Does It Take to Earn Your CLV?00:14:50 - Fast vs. Slow CLV Payback Periods & What They Mean00:17:54 - Transition to Determining Customer Acquisition Cost (CAC)00:26:40 - Finding the Right Balance Between CLV and CAC for Growth00:29:52 - Key Takeaways: The 3:1 Rule for Scaling ProfitablyLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:AppSumo - 13% off with code traffic13Tier 11 Data Suite