The AcuProsper Podcast

Katie Hale is the lovely acupuncturist behind True North Holistic Medicine in Denver. In this interview, she shares about her training to become an Intuitive Eating counselor and the Health at Every Size movement... as well as what it was like growing her practice, hiring an associate, specializing in women's health, and more. I want every acupuncturist to know about intuitive eating and Health at Every Size and the way that weight stigma affects our patients. Katie is so charming and fun and warm, I think you'll love her and what she has to share. I hope you'll give it a listen.

Phiona has an amazingly rich background - she's been a performer, an environmental activist, studied Chinese Medicine, nutritional genomics, shamanism, and spagyric alchemy, and developed her own line of Chinese herbal products, Bio HerboloQi. I connected with Phiona through the Facebook group she started: Venus Rising, a group to support women and non-binary and BIPOC practitioners of Chinese Medicine. In her interview, she shares what inspired her to start the group and why it's so needed.

Dr. Rhonda Coleman, is the inspiring acupuncturist behind Blacupuncturist.me. She practices in Arizona and specializes in emotional and digestive health. Rhonda shares with us what it was like starting her business, growing her acupuncture practice, how she likes to practice, the lovely way she explains what she's doing with the acupuncture needles to her patients, and more. She also shares about her involvement in the organizations Blackacupuncturist.org which helps people find Black acupuncturists to work with, and Integrative Medicine for the Underserved (IM4US.org), and she shares a little about what it was like being a Black acupuncturist in acupuncture school and in practice, the erasure of Black people from history, and how she communicates about our medicine with her community. I really appreciated hearing about her experience, and I think you will too! 

Ali is an acupuncturist, a friend of mine, and the founder of AliDamron.com. In this interview, she shares how she transitioned to a fully online practice - even before the pandemic hit! How she does it (not on zoom calls actually!), how she got so busy she decided to stop doing in-office acupuncture, and things she wish she knew sooner in her career. Ali has lots of great and inspiring advice to share, I hope you'll give it a listen...

Lauren Curtain is a lovely and talented acupuncturist in Australia, outside of Melbourne. She specializes in women's health and has built a big following on Instagram with her informative and empowering educational posts and videos on TCM and women's health, which is how I discovered her. In this interview, she shares about how she tweaked her practice when she realized that burnout was approaching - how she knew that she was feeling some burnout, what she did, and how she tweaked the way she practices. She also talks about confidence, how it ebbs and flows, and much more. I hope you'll give it a listen...

In this interview, registered acupuncturist Amrit Singh gives us a peek inside her journey and practice, the way she has gone about finding her path and making career decisions (not what you'd think and not something you could write in a business plan lol), all the things she wishes she had known when she started, the inspiring reason she doesn't experience the imposter syndrome, how her definition of success continues to change, and why (according to an Instagram queen herself) you do NOT need to be on Instagram...

Russell Brown is the poetic and much-loved acupuncturist behind Poke Acupuncture in LA. In this interview, he shares a glimpse into his practice and approach, the deep ways he likes to work with patients, what we really mean when we talk about "stress", what being an acupuncturist means to him, why it's so important we acupuncturists reflect on racism, and our role in social activism. Russell is inspiring and drops so many gems, like, for example: "The acupuncture points are not remote control buttons. They don't turn things on and turn things off. They're metaphors, they're stories, each needle is a poem." I hope you'll give it a listen...

Ivy Lee is the inspiring acupuncturist behind Luminae Wellness in Oakland. She shares about the deep ways she loves to work with patients, the kind of marketing that works for her, and very compassionately answers some of my hard questions about cultural appropriation, the whitewashing of wellness, and how we can be better stewards of our medicine. She dropped so many inspiring gems of wisdom. I urge you to give it a listen...

Dr. Kara is the acupuncturist behind Aculand and the creator of Love Cupping, those awesome heart-shaped cups that we all love. In this conversation, we get a little behind-the-scenes glimpse into her practice, her growth, and how and why she created love cups, as well as the backstory on the Katy Perry video she was in. Today's guest is Dr. Kara MoraMarco of Aculand in Los Angeles. She's also the brilliant inventor of Love Cups, those awesome heart-shaped cups we love so much. Some of my favorite quotes of hers from this interview are: “success is not about the number of patients you see” and that “cupping marks are good for business”.

Ready to reopen your Acupuncture clinic after the COVID Stay-at-Home order? Please check out the tips and advice I have to offer to make this transition a smooth one! In the video below, I'll share with you the following steps to re-open your clinic successfully, quickly but more importantly , safely for your patients! You'll learn: STEP 1: Research the laws, recommendations and guidelines in your State and City. STEP 2: Create your safety policies. STEP 3: Research your malpractice insurance. What COVID specific consent forms do your patient's need to sign? STEP 4: Get supplies. Touchless thermometer, masks, sanitation spray and wipes STEP 5: Choose a starting date. STEP 6: Choose your schedule. STEP 7: Make your new policies public. STEP 8: The week before, get the word out. STEP 9: Create a video walking people through the new policies. STEP 10: Be careful of your language around COVID. Enjoy!

There are so many moving parts and balls to juggle as a healer + small business owner, and it can get overwhelming if you don't get smart and efficient with your time and energy.  Today, I'm sharing with you 10 things (resources and/or strategies) that I use to streamline my processes, and have saved me either time, money, or stress as I've grown my acupuncture clinic. I think these can make your acu-preneur life so much easier! 

In this course I will share my secrets on hiring the right associate for your Acupuncture Clinic.

Becoming a mom has forced me to confront and master some important lessons about boundaries, time management, and productivity. Things I wished I had learned sooner. Things I think non-moms can benefit from too, which is why I'm sharing them with everyone. I think they can make running your acupuncture clinic easier on you...

Acupuncture school is tough enough without the added pressures of starting a business on top of it. Yet there are some easy things you can do BEFORE you graduate to help slingshot your success! In this video, I offer 9 "To-Do's" while you finish school to help launch your Acupuncture Clinic! Want to know more of my secrets? Head over to www.acuprosper.com and I have more tips online and you can subscribe to my newsletters to get those tips delivered right to your inbox!

There are so many limiting beliefs that can hold us back: self-doubt, the fear of what other people will think, the supposed to's, the shoulds, perfectionism... But here's another limiting belief that's extremely common but not-oft mentioned: the discomfort of uncertainty.  The uncertainty around "what if I can't help them?" and "what if I fail?" Let's talk about it, how these manifest and hold us back, and how to overcome them, so you can get your clinic THRIVING and be an even better healer. 

So many so-called business coaches out there tout the importance of an "abundance mindset". But I disagree. I don't think you have to come from a place of "abundance" in order to succeed. I think there are far more important mindsets that lead to success. I'll share with you what mindsets I think are crucial... Want to know more of my secrets? Head over to www.acuprosper.com and I have more tips online and you can subscribe to my newsletters to get those tips delivered right to your inbox!

Word of mouth referrals are the best, right? Absolutely, HOWEVER if your clinic is not as full as you'd like it to be, then sitting around waiting and hoping for patients is NOT the best way to go. You can do things to get more patients in the door - via word of mouth referrals, as well as other referral sources. Having multiple steady sources of referrals is the BEST way to go, in my opinion. And having a system in place so this happens automatically is even better.  I'm going to give you a quick and easy tip for how to increase word of mouth referrals...  But don't just focus on this short-term marketing hack.... use this to get a quick and instant boost, and then focus on building your long-game marketing systems in place. 

This may sound crazy, but I believe that marketing our acupuncture practices is a form of self-love. I know... that sounds crazy, right? But I really do think that embracing mindfully marketing our acupuncture practices helps us to become a better version of ourselves because we become more in touch with our truth and our values and our passions and able to clearly articulate it, which is powerful. It's saying to the world ~ my healing work deserves to be supported, my healing work deserves to be shared, I deserve to create security for myself and my family, I take my work seriously, I want to share my mission and my medicine with the world, I deserve to be heard and share my message ~ It makes sense, right? Want to hear more? Sign up for my Top 10 Tips at www.acuprosper.com

This may be a bit controversial because a lot of acupuncturists offer packages and a lot of "business coaches" tell you they're a must-do. But I disagree. I don't offer packages in my clinic and in this video, I will tell you why! There are three reasons...

If you're thinking about using Instagram to market your acupuncture practice, and are feeling overwhelmed and unsure, this is for you.  I'll share with you what I've learned from using Instagram to market my acupuncture clinic, how I've grown my following to almost 5,000 followers, and use it to grow my clinic.  You'll learn the steps to creating an engaging platform, tools and technology I use to do it with ease, and how I manage to do it without spending a ton of time on it.  I made a free handout for you with a bunch of these tips and tricks, head on over to https://acuprosper.com/instagram-acupuncture-marketing/ to grab it. 

This is a question I get asked frequently and is a hot topic... is social media necessary for growing a successful acupuncture clinic? Is Instagram necessary for acupuncture marketing? I think that my answer might surprise a lot of people and be controversial... And stay tuned, because next week I'm going to talk about how - if you are going to do Instagram and it's something that feels good for you - how to use Instagram to market your acupuncture clinic in a way that actually attracts patients.

Do you believe in yourself? Do you believe in the power of your medicine? I'm getting real and honest about my own struggle with confidence. How I developed trust in myself and my medicine over time, despite self-doubt and uncertainty. What helped me learn to communicate with more confidence. And why it's so imperative that you focus on learning to do this (communicate with confidence) too.  I want you to know that if you have self-doubt and insecurity, you are not alone. Please have courage in the face of that fear, doubt, and uncertainty. Have courage my friend and keep going. I believe in you!  Tune in to learn more about growing a thriving acupuncture clinic and remember to subscribe!

Here are five things that I did that exploded my acupuncture clinic and they might surprise you. No packages, no slick advertisements. As acupuncturists, we just want to practice our medicine... not worry about marketing it. But unfortunately, it's a big part of what we have to do... especially in the beginning. Well, here are 5 things I did that really helped me grow my acupuncture clinic. These are now at the core of what I teach in my acupuncture marketing courses. Hopefully, this can help you too. 

Let's talk about why the long-game in marketing your acupuncture clinic is important for growing your practice. Not cookie-cutter, short-sighted, flash-in-the-pan marketing, which is what most people tend to focus on and doesn't get great results and leaves them frustrated. I'll tell you what I mean by long-game marketing, what it is, and why it's so important and effective at attracting a steady stream of acupuncture patients.    Listen now to learn more about marketing your acupuncture clinic and don't forget to subscribe to the show!