unSTRATEGIC: Digital Strategy

The strategy surrounding ecommerce is quite a big (and broad) topic. In order to understand ecommerce strategy, we first need to lay down a good foundation. This episode will cover the best practices and basic concepts of ecommerce user experience. We'll dive deeper into conversion funnels, features for key pages, and chat about ecommerce fundamentals. … Continue reading "Ecommerce Strategy: Best Practices & Basic Concepts"

Do you find that you have time on your hands due to COVID-19? If so, then there are plenty of available (free) resources out there that you can use to develop your skillset. Whether you’re just looking to learn more about core subjects or want to learn something specific, we’ve compiled a list of potential … Continue reading "Skills Development (During a Pandemic)"

This episode concludes the Client Acclimation framework and the Ramping up on Client Accounts series with Part 3. We will cover the Community and Collaboration phases that make up Day 2 of the process. For instance, we’ll dive into online communities, discussion boards, and social media. In order to find more relevant insight for our … Continue reading "Ramping up on Client Accounts – Part Three"

Having access to lots of information is great. But how do we harvest good insights from all that information? Then how do we organize it to make it useful? Today, we’re continuing our series on Ramping up on Client Accounts. We’ll share a process for extracting pertinent data from all the info out there. We … Continue reading "Ramping up on Client Accounts – Part Two"

Do you have a process for ramping up on client accounts? Can you learn about a new industry or market in less than a week? I’d like to share a framework that I call Client Acclimation, which consists of Construction, Cognition, Community, and Collaboration. I’ll break down each step for knowledge gain (and insight) into … Continue reading "Ramping up on Client Accounts – Part One"

We all know it can be difficult to get a consensus with your client stakeholders on design. Team members can argue over trivial elements like an image or color. Instead of wasting valuable project time and budget in design cycles, workshop with your clients first. We've put together several exercise to perform with clients that will help drive design direction. Download the available resource at https://unstrategic.com/design-exercises/

Performing a UX Audit can be a really fun task. But it can also be daunting if we don’t have any analytics data. So how do we help clients that come to us who need to improve their websites, but there’s no good data to go off of? Don’t fret – there are several methodologies … Continue reading "How to Perform a UX Audit without Analytics Data"

Creating custom web proposals can be tedious. Here's a guide I'd like to share to help you produce better creative material for your prospects.

Today we chat with Patrick Richardson, the U.S. Managing Director of hedgehoglabs.com - his background includes advertising, marketing, design, mobile apps, and much more. Topics range from agency life to team-building, the inner workings of a design sprint, to providing strategic insights for clients. If you'd like to learn more about Patrick or get in touch for a project, feel free to reach out to him here: https://www.linkedin.com/in/patrickrichardson/

There are so many factors and variables that determine the performance on our website conversion rates. Today, we'll talk about factors within our control, factors outside our control, manipulation of conversion rates, and finally touch on optimization for conversion rates.

Today, we'll cover the continuation of Strategic Roadmapping by going over the last two phases: Identify Ideal State and Roadmap. Feel free to follow along with the Trello Board (https://trello.com/b/LU2OMbPY/strategy-roadmap-unstrategic-podcast). Thanks for joining!

For this podcast episode, I have created this Trello Board (https://trello.com/b/LU2OMbPY/strategy-roadmap-unstrategic-podcast) to visually display and help with the phases of roadmapping a web engagement (i.e. website, web project, digital product). Today, we'll cover the first two phases (out of four) of strategic roadmapping.

I’m excited to talk about Project Scope Development today – it’s a process to determine and document a list of specific goals, deliverables, tasks, price estimates and timeline estimates for a web project. Every project will be different, but this guide should act as a blueprint for determining scope to get your project off to … Continue reading "Project Scope Development"

In this episode, we talk about the Digital Strategy Matrix, which we’ve designed to help structure digital strategy. If we understand all the elements and variables of strategy, and the tactics which can get us closer to our results. Then we can make better informed decisions, which will materialize into good recommendations for our clients. … Continue reading "The Digital Strategy Matrix"

Hey guys, we are back with Season Two of unSTRATEGIC - The Podcast about Digital Strategy. We are going to look at holistic strategy and start tying things together while diving deeper on the tactics digital strategists use to effectively show results. I'm your host, Adam James Lamagna, join us January 23rd, 2019 for the new season of unSTRATEGIC.

Meet Matt O'Bryant, Director of Strategy at a Providence-based web agency.

There are different types of questions you should be asking in your strategy sessions: Opening, Closing, Assessment, and Exploration questions.

Meet Aileen McDonough, she's the owner of 3am Writers (http://www.3amwriters.com/), a creative communications firm based in Rhode Island. Listen to our strategy talk.

Let's talk about strategy in Account Management

Meet Michelle Schulp, she's the owner of Marktime Media (http://marktimemedia.com/) where she makes design frictionless.

Creating Proto-personas if you don't have much time or budget.

Meet Nikki Snow, she's is an agnostic technologist using the tools at her disposal to create client solutions.

The inaugural episode of unSTRATEGIC - The Podcast About Digital Strategy. Strategy is a web of entangled layers that include disciplines, processes, philosophies, and tactics. Let's talk about the complexity of strategy.

Join us January 25th for the first episode of unSTRATEGIC — The Podcast About Digital Strategy. We'll cover the many disciplines, processes, and tactics of the tech/web/digital world.