What's New in Marketing? Podcast

[Hype Cycles]:https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/ [Social Dilemma]:https://www.netflix.com/gb/title/81254224 https://www.humanetech.com/ [Mad-Sad-Glad - Post Campaign Review]: https://www.retrium.com/retrospective-techniques/mad-sad-glad

[New Optimization Report]: https://www.smartinsights.com/guides/digital-marketing-optimization/  [Platform Developments – Instagram Reels]: https://about.instagram.com/blog/announcements/introducing-instagram-reels-announcement [Ideal Ad Frequency and Capping]: https://www.davechaffey.com/digital-marketing-glossary/ad-frequency-cap/ [iOS 14 Privacy – 'Is Facebook & Google's Worst Nightmare Coming True?']: https://www.forbes.com/sites/kateoflahertyuk/2020/06/25/apple-ios-14-is-facebook-and-googles-worst-nightmare-coming-true/amp/?amp_js_v=0.1 [iOS 14 Privacy – Facebook's Warning on Ad Targeting]: https://arstechnica.com/tech-policy/2020/08/ios-14-privacy-settings-will-tank-ad-targeting-business-facebook-warns/?comments=1 [Preparing Audience Network for iOS 14]: https://www.facebook.com/audiencenetwork/news-and-insights/preparing-audience-network-for-ios14/

[Lead magnet effectiveness research]: https://www.getresponse.com/blog/best-lead-magnets-study [Customer Value Optimization]: https://www.digitalmarketer.com/blog/customer-value-optimization/ [Updated Digital Marketing Planning Template]: https://www.smartinsights.com/guides/digital-marketing-plan-template/ [Content DNA Book]: https://espirian.co.uk/book/ [Content Shock]: https://businessesgrow.com/2014/01/06/content-shock/

[Andy Duggan Digital Strategy and Branding LinkedIn Post We Reviewed]: https://www.linkedin.com/feed/update/urn:li:activity:6683108536198799360/?commentUrn=urn%3Ali%3Acomment%3A(activity%3A6683108536198799360%2C6683310236255834112) [Smart Insights Improving Digital Performance Summit (15th July)]: https://www.smartinsights.com/improving-digital-performance-summit/ Marketing Bullseye Framework: https://www.davechaffey.com/digital-marketing-glossary/marketing-bullseye-framework/ Content Marketing Strategy Tools Review: 1. [Content Marketing Matrix - for Selecting Content]: https://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/ 2. [Content Distribution Matrix - for Assessing how Good Digital Channels are at Sharing Content]: https://www.smartinsights.com/content-management/content-marketing-strategy/content-distribution-matrix-infographic/ 3. [Content Optimization Matrix - for Working out what’s Generating Results and Optimizing Further]: https://www.smartinsights.com/content-management/content-marketing-strategy/content-optimization-matrix/ 

Recommendations featured in this episode: Usability:1. [E-commerce conversion rates benchmarks]: (www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/) 2. [Zuko / Formissimo Conversion Tests]: (www.zuko.io/benchmarking/industry-benchmarking) 3. [Built for Mars: UX of Banking]: (www.smartinsights.com/marketplace-analysis/competitor-analysis/improving-banking-customer-experience-learning-from-the-challenger-banks-chartoftheweek/) Skills Development:4. [Digital Skills Research]: (https://exchange.cim.co.uk/editorial/report-digital-skills-benchmark-2020/) 5. [Skills Development Workbook: (www.smartinsights.com/guides/marketing-skills-development-guide/) Google Core Updates:6. [Google Core Update Case Studies and Analysis]: (www.smartinsights.com/search-engine-optimisation-seo/4-case-studies-show-impact-of-googles-latest-core-update/)

Recommendations featured in this episode: 1. [VisualCapitalist - Impact of COVID-19 on e-commerce by sector](https://www.visualcapitalist.com/shoppers-buying-online-ecommerce-covid-19/) 2. [RACE digital development plan template](https://www.smartinsights.com/guides/digital-marketing-plan-template/) 3. [Employee development template](https://www.smartinsights.com/guides/marketing-skills-development-guide/) 4. [15 practical ideas to help you create an action plan for business survival in a global recession](https://www.smartinsights.com/guides/creating-a-marketing-action-plan-for-a-recession-guide/) 5. [COVID-19 support from Facebook, Google and TikTok](https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/ad-credits-from-google-facebook-and-tiktok-to-support-businesses-during-the-coronavirus-pandemic/) 6. [Social media today latest updates page](https://www.socialmediatoday.com/topic/social-media-updates/) 7. [Feedly feed reader app](https://feedly.com/)

Recommended Content: 1. [Business & Marketing Response to COVID-19](https://www.smartinsights.com/tag/business-and-marketing-response-to-coronavirus-covid-19/) 2. [Creating a Marketing Action Plan for a Recession - Free Guide](https://www.smartinsights.com/guides/creating-a-marketing-action-plan-for-a-recession-guide/) 3. [Internet Retailing: Survey of Changed Shopping Behaviour](https://internetretailing.net/covid-19/covid-19)  4. [Integrating SOSTAC® and RACE Frameworks](https://www.davechaffey.com/digital-marketing-strategy/how-do-i-integrate-sostac-and-race-frameworks/)

Download of Email marketing trends 2020 reportEmail tools: ReturnPath SenderScore, Phrasee, Persado, TouchstoneDiscussion of brand relevanceLost and founder

In this episode, Richie and Dave covered:1. [Jobs to be Done Methodology]:(https://www.davechaffey.com/digital-marketing-glossary/jobs-to-be-done-in-marketing-jtbd-methodology/)2. [Marketing Playbooks]:(https://www.davechaffey.com/digital-marketing-glossary/marketing-playbook/) 3. [Example Email mistake from Amazon]:(https://www.linkedin.com/feed/update/urn:li:activity:6626082422435966976/)4. [Chromium third-party cookie announcement]:(https://blog.chromium.org/2020/01/building-more-private-web-path-towards.html) 5. [Google’s core updates for SEO including EAT and the quality guidelines]:(https://www.davechaffey.com/digital-marketing-glossary/googles-core-updates/)6. [Question - Social Intelligence including two free social listening tools]:(https://www.davechaffey.com/digital-marketing-glossary/social-listening/)7. [Question -RACE Marketing model]:(https://www.davechaffey.com/digital-marketing-glossary/race-marketing-planning-model/)8. [T-shaped marketer]:(https://www.smartinsights.com/managing-digital-marketing/personal-career-development/csimon-swan-t-shaped-marketer/)Thanks for listening! Feel free to:[Ask a question at WNIM]: (https://www.wnim.info)Or connect with us on LinkedIn: [Dave Chaffey]: (https://www.linkedin.com/in/davechaffey/)[Ritchie Mehta]: (https://www.linkedin.com/in/ritchiemehta/)

Resolutions and The Future of Marketing We discussed this Smart Insights and HubSpot report Dave authored on the Future of marketing. Also discussed:Smart Insights 90-day RACE marketing planning template. Actionable Analytics featuring the ‘HiPPO’. IDM professional skills census. Neil Perkins Only Dead Transformation Fish blog. Growth hacking, Ritchie mentioned https://www.linkedin.com/in/juanfelipecampos/ quoting the approach recommended by Sean Ellis, who is arguably the leading authority on Growth Hacking. Kevin Allocca, Trends Manager at YouTube, hosted the TED Talk, outlining the 3 reasons videos go viral. AO.com Facebook example Marketing planning tools We discussed these 5 Marketing planning tools.

Design Patterns:Design patterns - an introduction to persuasive marketing design patternsFoolproof - Post Office usability case study  Brand tone-of-voice - examples of brand tone-of-voice guidelines Content Marketing Institute Research - B2B Marketing 2020 Search Marketing:BERT - Google announcement on BERTCrafting Expertise, Authority and Trust with Entity-Based Content StrategySmart Insights SEO toolkit - SEO template for content editors and writersGoogle - Towards a faster web

Join us for our first ever episode of 'What's New in Marketing?' with your co-hosts Dave Chaffey and Ritchie Mehta where we discuss our vision for how the podcast will help marketers, plus we dive into our first hot topics: Customer Journeys, Conversational Marketing and the latest in Search Marketing.Show notesWe start by discussing customer journey maps - see examples and then using these website heatmapping tools. We then talk about the trend of conversational marketing as a key innovation in the Latest Gartner hype cycle alongside Artificial Intelligence, which often fuels it.Next, we talk about the challenges of organic search now that less than half of Google searches result in a click (research).We discuss the importance of getting into Google's SERPs features and tools like Mozcast and RankRanger that can help you check your presence.Finally, we look at some of the platform updates include new options for Facebook targeting and LinkedIn targeting.