Podcasts about content shock

Will marketers survive the content shock in the age of AI? The Omnes Education Group launched a cross-organisational programme in English called “Content creation in the age of AI” to help its students better understand GenAI. Close to 1,000 students will be certified in this program by early February 2024. As part of the program, … The post Surviving the Content Shock In The Age of GenAI appeared first on Marketing and Innovation.

Cinco anos atrás, no episódio #042 deste podcast Takeaways, trouxemos o conceito do content shock. De autoria de Mark Scahefer, esse conceito se baseia no fato de que há mais conteúdo sendo produzido do que consumido. De fato, um estudo agora mostra que 90% das páginas dos sites não recebem nenhum backlink. Post do WP Beginner sobre backlinks: https://www.wpbeginner.com/research/marketing-statistics-trends-and-facts-updated/. Apresentação: Cassio Politi (https://www.linkedin.com/in/cassiopoliti/). Produção: Tracto (https://tracto.com.br/).

Infoxicação é um termo criado nos anos 90 por um físico espanhol. Diz respeito ao excesso de informação tentando entrar na cabeça da gente. Não se trata apenas da quantidade de informações, mas da qualidade delas. A saída para esse problema é acionar filtros mentais, além de desenvolver um repertório. Podcast Café Brasil no Spotify: https://open.spotify.com/show/2DNv9FnP1oFIq4MozCxo2C. Artigo que explica o que é infoxicação: https://santamemoria.org.br/infoxicacao-mais-um-mal-da-modernidade/. Content Shock: https://businessesgrow.com/2014/01/06/content-shock/. Com: Luciano Pires https://www.linkedin.com/in/lucianopires-cafebrasil/, fundador da Café Brasil https://portalcafebrasil.com.br/ e Vitor Silvério https://www.linkedin.com/in/vitor-silverio/, gerente de Parcerias Estratégicas da Robert Half https://roberthalf.com.br/. Apresentação: Cassio Politi https://www.linkedin.com/in/cassiopoliti/.

During the recent International Women's Day, it was a relief to see more and more women stepping up and speaking up about their frustrations that the needle on equality is not moving, in fact, we're going backwards. What is it going to take, really? When you want to answer a question like that, you go to the expert, and that lady is Dr. Zsuzsanna Tungli Ph.D.We covered a lot of topics1.     Growing up during the communist era in Hungary2.     Why we must address bias and what bias is3.     How we get men on our side4.     Why we need a global culture shift or revolution5.     Why the rhetoric “white men are the problem” needs positive re-framing6.     Where #MeToo went wrong but why it had to happen7.     Why men and women must communicate more effectively8.     How both men and women's eyes were opened during the pandemic, as we finally saw each other's roles in the home9.     Why we must value unpaid work in the home10.  Should we appoint female consultants to all CEOs? Is that an immediate solution we could move on?And so much more. I hope you enjoy it and find value in this meaningful conversation. To get in touch with Dr. Zsuzsanna Tungli Ph.D.Developing Global LeadersCultural Training AsiaHer book: The Culture Key Between Asia and the West: Essentials For Global Business SuccessYou can find Zsuzsanna on LinkedIn here. To get in touch with me, Andrea EdwardsWebsites andreatedwards and Uncommon Courage My book Uncommon Courage, An Invitation mybook.to/UncommonCourageAnd the workbook mybook.to/UncommonCourageActionAnd my Facebook Group Uncommon Courage 

I was delighted to catch up with Tara Moody, who is currently the Chief Marketing Culture Officer for IBM Asia Pacific, as well as the Global Engagement and Experience lead with IBM. We've had the pleasure of working together over many years, training employees across all levels of the organization to embrace their voice and be social leaders. You seriously couldn't find a better partner to work with.When I launched The Social Leadership Manifesto, I sent it to Tara and said I'd love to talk about it, and all that we learned working together. Well we did talk about it, as well as:·        Participating as a social leader in challenging times·        Communicating with children about the climate emergency·        Employee wellness ·        Our kids and social media·        Empowering employees to own their voices and why it's critical·        The #GivingEconomy·        How sales has changed to being sense-makers·        Dealing with the spam on social media·        And why you shouldn't follow the rulesAs I said, far reaching and so nice to have a conversation like this, with someone I respect, after too long not being in the same room. I hope you enjoy it. To get in touch with Tara MoodyYou can find Tara on LinkedIn here https://www.linkedin.com/in/taracreminmoody/ To get in touch with me, Andrea EdwardsWebsites https://andreatedwards.com/ and https://uncommon-courage.com/ My book Uncommon Courage, An Invitation mybook.to/UncommonCourageAnd the workbook mybook.to/UncommonCourageActionAnd my Facebook Group Uncommon Courage https://www.facebook.com/groups/442905877003333 

Grant 'Axe' Rawlinson is the human powered explorer and he recently posted on LinkedIn that he was speaking at an event in Singapore, talking about the need for organisations to become more exploratory in their journeys towards NetZero, versus waiting for all the data to make perfect decisions. According to Axe, it's time to get out there and start experimenting, embracing the unknown.I wanted to understand more about his thinking, so we had a wonderful conversation about the importance of being exploratory in solving the biggest challenges we face to achieve NetZero. We talked about so much more, including the adventures he's already undertaken (these are extreme challenges very few people have the courage to undertake), as well as what's coming up next, on his boat called “Little Donkey.” Finally, I found it very insightful to hear that most of the clients he works with are interested in one thing: how he dealt with failure and literally got back in the water, especially as he's talking about his experiences in one of the world's most dangerous and unpredictable oceans. A great conversation, worth listening too and sure to inspire. We need to take massive risks, there is no data to show the path, failure must be embraced and it's time to adopt an explorers mindset and get to work. To get in touch with GrantCheck out Grant's Website for more stories Motivational Speaker Singapore | Powerful Humans | Grant 'Axe' Rawlinson (powerful-humans.com)He's here on LinkedIn https://www.linkedin.com/in/grantrawlinson/ His book From Peak to Peak: The Story of the First Human-Powered Journey from the Summit of Mt Ruapehu in New Zealand to the Summit of Aoraki/ Mount Cook : Rawlinson, Grant: Amazon.sg: BooksTo get in touch with me, Andrea EdwardsWebsites https://andreatedwards.com/ and https://uncommon-courage.com/ My book Uncommon Courage, An Invitation mybook.to/UncommonCourageAnd the workbook mybook.to/UncommonCourageActionAnd my Facebook Group Uncommon Courage https://www.facebook.com/groups/442905877003333 

We are all going through really hard times. Terrifying times if we're honest. Some are looking the other way, hoping it goes away, but many are paying attention and it's extremely alarming and overwhelming. We've been hit with another global shock, and it takes time to settle into a new reality, especially with such horrifying consequences on the table. I don't know everything and certainly don't pretend I do. But I work hard to understand what's going on, taking on board the really big stories and trying to make sense of them. To do this, it does have a toll, but I wanted to explain how I cope with the information deluge, as well as the mindset that keeps me going – most of the time. I just hope this is valuable for anyone who is struggling right now. Some articles referencedUkraine war 'catastrophic for global food' - BBC NewsUkraine crisis: how you can help from the UK by donating cash and supplies | Charitable giving | The GuardianThe Anti-Dollar Axis | Foreign AffairsClimate crisis: Amazon rainforest tipping point is looming, data shows | Amazon rainforest | The GuardianHow Much Will the U.S.'s Oil Ban Hurt Russia? - The New York Times (nytimes.com)If you want to keep an eye on my Weekend Reads, I publish it every Saturday here https://andreatedwards.com/.To get in touch with me, Andrea EdwardsWebsites https://andreatedwards.com/ and https://uncommon-courage.com/ My book Uncommon Courage, An Invitation mybook.to/UncommonCourageAnd the workbook mybook.to/UncommonCourageActionAnd my Facebook Group Uncommon Courage https://www.facebook.com/groups/442905877003333  #UncommonCourage 

Between a shortened attention span and content overwhelm, it's harder than ever to get your message across to your audience. How do you cut through all of the noise? There's a way to increase your conversion rate, to make your brand more beloved, to deliver information and more..all in this episode.Key Points:Humanize your brand (5:11)Deliver information(6:15)Better conversion rates (6:36)Make a journalist's life easier (7:16)It's an easy win (9:00)Mentioned in This Episode:https://www.bbc.com/news/health-38896790https://apps.prsa.org/StrategiesTactics/Articles/view/12311/1160/Looking_Good_Why_Visual_Content_Has_Become_the_Hea#.YPgzo-hKhPYhttps://www.pwrnewmedia.com/2011/pwr/survey_release/downloads/2011JournoSurveyCharts.pdfhttps://www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossMy Products:Don't Waste Your Breath guide on messaging (https://www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-across)How to be an Amazing Podcast Guest checklist (https://www.janicefogarty.com/how-to-be-an-amazing-podcast-guest)10 Places to get Publicity, Even with Zero Budget (https://www.janicefogarty.com/discover-10-places-to-get-free-publicity-even-though-you-have-zero-budget)Let's Connect!✔Join me on Pinterest

[Lead magnet effectiveness research]: https://www.getresponse.com/blog/best-lead-magnets-study [Customer Value Optimization]: https://www.digitalmarketer.com/blog/customer-value-optimization/ [Updated Digital Marketing Planning Template]: https://www.smartinsights.com/guides/digital-marketing-plan-template/ [Content DNA Book]: https://espirian.co.uk/book/ [Content Shock]: https://businessesgrow.com/2014/01/06/content-shock/

Empresas exageram quando prometem resultados rápidos e acima do que realmente o inbound marketing pode proporcionar. Afinal, o que realmente esperar dessa técnica de marketing? Apresentação: Cassio Politi. Convidado: Eduardo Correia. Link para a SharpSpring: https://br.sharpspring.com/. Dica de leitura: Marketing Rebellion (https://www.amazon.com.br/s/?ie=UTF8&keywords=marketing+rebellion&index=aps&tag=hydrbrgk-20&ref=pd_sl_3vxgtpwlp1_e&adgrpid=88089654904&hvpone=&hvptwo=&hvadid=393008926967&hvpos=1t1&hvnetw=g&hvrand=11340316092536173606&hvqmt=e&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=1001773&hvtargid=kwd-376183935079&hydadcr=5629_10696902&gclid=CjwKCAiA35rxBRAWEiwADqB374zjEMSabDwNL6gkqR8CNFtDuzy6xaHteSR2OyhPXPAUQmTyQFv8xhoCwlYQAvD_BwE). Link para o artigo do Mark Schaeffer (em inglês) sobre Content Shock: https://businessesgrow.com/2014/01/06/content-shock/. Música de encerramento: 'Exagerado' (Ney Matogrosso). Para participar do grupo do Comunique-se no Telegram, o link é este: https://t.me/joinchat/PetVEhbLu3g0ubg7FSEYeg.

Empresas exageram quando prometem resultados rápidos e acima do que realmente o inbound marketing pode proporcionar. Afinal, o que realmente esperar dessa técnica de marketing? Apresentação: Cassio Politi. Convidado: Eduardo Correia. Link para a SharpSpring: https://br.sharpspring.com/. Dica de leitura: Marketing Rebellion (https://www.amazon.com.br/s/?ie=UTF8&keywords=marketing+rebellion&index=aps&tag=hydrbrgk-20&ref=pd_sl_3vxgtpwlp1_e&adgrpid=88089654904&hvpone=&hvptwo=&hvadid=393008926967&hvpos=1t1&hvnetw=g&hvrand=11340316092536173606&hvqmt=e&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=1001773&hvtargid=kwd-376183935079&hydadcr=5629_10696902&gclid=CjwKCAiA35rxBRAWEiwADqB374zjEMSabDwNL6gkqR8CNFtDuzy6xaHteSR2OyhPXPAUQmTyQFv8xhoCwlYQAvD_BwE). Link para o artigo do Mark Schaeffer (em inglês) sobre Content Shock: https://businessesgrow.com/2014/01/06/content-shock/. Música de encerramento: 'Exagerado' (Ney Matogrosso). Para participar do grupo do Comunique-se no Telegram, o link é este: https://t.me/joinchat/PetVEhbLu3g0ubg7FSEYeg.

No vigésimo episódio do Coletiva Tendências, a apresentadora Patrícia Lapuente conversa com a educadora e neurocientista cognitiva Àngéla Bono sobre Content Shock. Produção: Coletiva.netEdição: Papier ConteúdoApoio: WT.AG

In today’s content marketing era we’re seeing a metric ass ton of content being churned out daily, but how many of these creators are actually considering the message their audience wants to hear or the medium they want to consume their content through? In Episode 12, our host Will Davis sits down with Cathy McPhillips, VP of Marketing at the Content Marketing Institute, to talk about how to break free of today’s content shock phenomenon through effective content creation, repurposing, and anticipating what’ll come next. Don't forget to subscribe and join the conversation using #ONNAMP, or you can tweet to us directly at @rightsource.

Greg chats with Doreen O'Mahony, former Fuzion Communications colleague and Digital Brand Manager with Laya Healthcare. This West Cork gal grew up in a small farm appreciating nature, great food and the value of hard work. She has had a number of roles including the HSE, Fuzion Communications, Guide Dogs for the Blind, Media Manager and now Laya. We chat about the value of a diverse education, the evolving nature of digital marketing and the danger of "content shock". Recently Doreen briefly jumped off the career treadmill for a six week spell volunteering in Uganda. Enjoy the show!

O volume de conteúdo produzido cresce num ritmo maior que o consumo de conteúdo. A disputa pela atenção do público é cada vez mais acirrada. Para se destacar no content shock, qualidade é extremamente importante. Apresentação: Cassio Politi. Convidado: Raony Coronado.

O volume de conteúdo produzido cresce num ritmo maior que o consumo de conteúdo. A disputa pela atenção do público é cada vez mais acirrada. Para se destacar no content shock, qualidade é extremamente importante. Apresentação: Cassio Politi. Convidado: Raony Coronado.

Good content rises to the top. No, it doesn't. Not since Mark Schaefer coined the term content shock. Today we have to fight hard to get eyes on our content. Here is why good content isn't good enough anymore: - Content Shock - why it's important. - How to grow your traffic after content shock - organically. Show notes can be found at https://blog.thesocialms.com/mim-25 Check out our book, The Social Traffic Code: https://free.thesocialms.com/sales-page-21293562

Best-selling author, celebrated keynote speaker, and one of my favorite writers on the planet Mark Schaeffer joins the podcast to discuss hard truths for digital marketers, why authenticity is the most over used and abused word on the social web, the importance of personal branding and the current state of content shock and what marketers can do to beat it moving forward.

Show Notes This is core content - you GOTTA know it: SHOCK. To read more and for attributions, go to Pulmcast.com.

Thanks for listening! We kick off 2018 with a jam-packed show: The Quick News & Quick Takes segment this month includes stories about a new study of consumer opinions about brands taking a stand (5:30), the newest features and user stats about Instagram (8:00) and there’s new data about the decline of TV news viewership so we ponder if PR pros should even pitch local TV stations anymore (10:40). The Talking Points Spotlight shines on Explore Minnesota’s latest use of its #OnlyInMN hashtag (12:45). And, the three Talking Points in this episode feature discussions about Arik’s eight realistic social media trends for 2018 (13:55), what the data says about the sustainability of content marketing and “Content Shock” and why you may want to adjust your distribution strategy (20:55) and we share our thoughts on the impact of Facebook’s announcement that it will favor posts from your friends and family instead of from news outlets and companies/brands (29:20). Plus, the Talking Points Shoutout for this month goes to Danny Olson of Weber Shandwick. He tells us about his work on Super Bowl 52’s Digital Marketing Committee, for the Host Committee (38:30). In the close of the show, we share details about the next event in Arik’s “sparked” digital and social media training series (46:10). For show notes and links to the stories we talked about, visit http://www.TheTalkingPointsPodcast.com/. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group, just search for “Talking Points Podcast Group.” Or, find each of us on LinkedIn.

On the new episode of The Marketing Companion, Tom Webster and I open up a discussion on three touchy issues in the digital realm. YouTube's deplorable algorithm: The New York Times reported that evil people have been slipping violent cartoon knock-offs into the YouTube Kids channel. In this case, relying on an algorithm to vet children's programming is unacceptable. This is a problem that is not difficult to solve but it appears to us like greed and laziness is driving the wrong behaviors. We make a case that YouTube should be held to the same standard as traditional television networks. Is regulation in the cards? We say yes. Social sharing in decline -- Steve Rayson of Buzz Sumo published research that shows an apparent correlation between the amount of content that is published on a subject and the amount the content is shared. In other words, as a topic grows saturated with content, people become weary of the content and engage less. We discuss how Content Shock isn't a trend, it's a wave. One touchy implication for marketers: A very common strategy of "piling on" to popular content topics doesn't work. Outing people on social media -- We discuss the recent sexual harassment episodes involving Weinstein, Spacey and Scoble and how social media has become the engine for "outing." What are the implications for business, for marketing, for working with influencers? And what is the psychology behind accepting or rejecting these claims? Are we in a world where accusations become facts? We also introduce Nipsey: The new Marketing Companion smart speaker system. Let's just say it still has some development work ahead! This is a very provocative and interesting show. You won't want to miss it ...  Click here to download the latest episode or subscribe in iTunes Complete Marketing Companion Episode Guide Click here for the show’s RSS feed – for Android listeners. Find the podcast on Stitcher Please support our extraordinary sponsors. Our content is free because of their generosity. Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com. 88% of Consumers check online before making a purchasing decision. Brand24 gives you instant updates about what your customers are saying about you. Now you can give them timely responses and give your customers peace of mind. With Media monitoring you can search the web for key topics, trends, or discussions. Brand24 enables you to reach customers, so you can react and engage quickly to real-time comments made about your brand. Imagine having all your channels in one place – that’s Brand24. Plus, with Apple and Android apps, you can track customers, trends, and insights on the go. At Brand24.com/companion you’ll receive THREE MONTHS FREE, just for our podcast fans! The results don’t lie: Typeform has a 57% completion rate on surveys, against the industry average of 20% (according to Survey Gizmo). The difference? Typeform’s one-question-at-a-time interface creates a memorable user experience. Use images, animated GIFs, and even video to express yourself more fully. And Typeform integrates with your favorite tools including Google Sheets, MailChimp, Airtable, and hundreds more. Remember: What you ask matters. How you ask is everything. Try this extraordinary application today and go to Typeform.com/companion for a special 30 percent off discount for our podcast fans! SoloSegment’s Site Search Inspector illuminates a huge blind spot for marketing teams and helps them unlock the revenue trapped there. If you’re like 85% of companies, you have no idea what’s going on in your site’s search engine. You either don’t have measurements or you ignore what you have. Up to 30% of your visitors search and they could be your best customers. Site Search Inspector targets the site search customer experience with a set of proprietary measures designed to improve success. They’re so convinced you’re going to improve your success rates, they’ve tripled the free trial period to 45-days and they’re offering 10% off an annual subscription. You can find this special offer on solosegment.com/companion

Content shock é o nome criado por Mark Schaeffer ao fato de haver cada vez mais conteúdo disponivel, mas a demanda por ele não crescer no mesmo ritmo.

Content shock é o nome criado por Mark Schaeffer ao fato de haver cada vez mais conteúdo disponivel, mas a demanda por ele não crescer no mesmo ritmo.

Varje vardag under åtta veckor repriserar vi ett avsnitt av Åsikt – en krönika av och med Thomas Barregren. Du hör varje avsnitt exakt som det lät när det sändes – med reklamavbrott och allt. 'Så överlever du ”content shock”' sändes den 14 mars 2016. Musik: All Alone © Ivan Chew (CC BY 3.0)

This headline is a bit misleading. In fact, you will probably receive far more than 20 incredible insights from our Marketing Companion conversation with BuzzSumo founder Steve Rayson. The episode posted a few days ago and we have already received more comments on this conversation than any other episode. Arguably, Steve Rayson analyzes more content than any other person in the world -- billions of pieces in all. Tom Webster and I tap into his years of experience and I think you'll find some of his insights both remarkable ... and perhaps even a little controversial. Here's a sample: Content doesn't go viral Don’t bank on your content going viral. Content NEVER goes viral in the true sense of two people share and two of their friends share, then two of their friends share etc. It just doesn’t happen. Studies show that over 90 percent of content people read from social comes from just one point of separation from the original source. To get content to "move," you need multiple influential broadcasters at the same time. Links are more important than shares. Links give your content longevity. Most people share without reading A big influencer recently shared a post on Twitter but forgot to include the link. It was still shared more than 50 times. None of them added the link and I assume few, if any, of them read the post. We see many examples where a post gets more shares than views. People link and share for different reasons (can discuss the different reasons) Both shares and links matter but links give your content longevity. Personally I much prefer links to shares. Content marketing is hard work, not rocket science. You need to produce regular content that is helpful to your audience. However, to produce unique and valuable content you need to be an expert or very knowledgeable. Otherwise it is difficult for you to add value. The data show the value of original research content as it gains both shares and links. Try to help people and expect nothing in return. Share your knowledge, your network and your compassion. In time this will be returned and more. Steve hates pop up forms and landing pages As Mark Schaefer says in his speeches, "love is the killer app." Give away your content for free, don’t barter for an email address. "I hate landing pages," Steve said. "I never use them on our site. If people like our content they can sign up. I particularly hate the forms that say sign up or click agree I am an idiot who doesn’t want more sales. However, the data suggests that pop up firms work, so we are likely to see more of them." Content shock hasn’t even started yet. Content Shock is real and here but we are just starting to see the impact. The number of internet users is growing, tools to create content are easier to use, and BuzzSumo is seeing significant growth in auto-generated content. Still early days. but content writing algorithms and tools are getting better every day. They will also get cheaper. More content means you can cater to a wider range of audience interests, the long tail. It's easier to cater for multiple niche audiences if you write ten articles a week rather than one. Steve's research suggests that as sites increase frequency of content publishing they actually get more traffic and more shares, not less, though often less per article on average. Once people realize "more is more" we will see very significant growth in content.  There are limitations like minimum quality, max frequency, etc. but lots of scope for growth. Starting to get the picture? This episode is jam-packed with interesting insights you won't want to miss. let's get started ... Please support our extraordinary sponsors. Our content is free because of their generosity. Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com. SaneBox is like a super-smart assistant who’s been with you for years and knows what’s important to you. It moves unimportant emails from the inbox into a new folder and summarizes them in a digest, where you can quickly bulk-process them. An average SaneBox customer saves 12+ hours/month. It works with any email provider, client or device. And we have a special offer for you. Simply go to sanebox.com/marketing to receive a risk-free 14-day trial and $25 off your initial subscription! With glowing reviews from TechCrunch, Forbes, The New York Times and emailers everywhere, you will fall in love with email again. BuzzSumo is the world’s best way to discover, analyze and amplify your content. Run over to BuzzSumo today for a 14 day free trial. Beyond data, BuzzSumo offers priceless insights into content discovery, monitoring, influencers, and outreach, content research and planning, and competitor research. It is an indispensable application for content research, analysis and SEO. Find out why so many Marketing Companion fans are now hooked on Buzzsumo. Check out BuzzSumo’s powerful technology to look at the hottest content trends down to the hour!

How to win the war for attention. And...I am Keats, and so are you! Plus, rants and raves about TV promos missing the boat, and what happens when the company that makes checks thinks they can convince millennials to use them. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.

It's not often that you see a blog post that makes you think, discuss, and maybe even a little sick to your stomach but that's what Steve Rayson of BuzzSumo achieved with his controversial post "The Future is More Content." Steve has put out some thorough, well-developed thought leadership pieces over the years and this post is among his finest because he brings up an ugly topic we choose to ignore -- that swarming the web with content -- maybe even crappy content -- is a legitimate strategy. It's a topic I've covered in The Content Code book and in a recent podcast episode -- when you get it down to it, the best content marketing strategy is to create "Content Shock" for your competition by finding an unsaturated topical niche and then thoroughly dominating it to the point that you attract most of the Google juice. If you don't believe me, try competing with Hubspot in the content space. In a follow-up post, Chad Pollitt of Relevance goes a step further to explain that Google actually encourages quantity over quality. Perhaps their algorithm is hurting their own customers! Steve Rayson's article points to several examples where the "quantity" strategy is occurring. He points to the Washington Post strategy of increasing their publishing rate to attract more views. He furthers his argument by noting that cost of content is coming down which will rapidly enable a "quantity" strategy. We'll soon have computer algorithms creating loads of crappy content for us at very low cost. In fact, it is already happening. Steve mentioned to me that companies like Automated Insights are offering to produce 1,000 blog posts for $250. Are the posts any good? Maybe they don't have to be. Steve argues that the future of content marketing is quantity, not quality. Of course this goes against the conventional wisdom of almost every content marketing guru around these parts, but here's the truth -- Steve has only revealed the dirty little content marketing secret everybody knows but doesn't want to acknowledge: quantity can beat quality. At least in some cases ... Quality still matters, mostly When you have a business model that depends on "eyeballs on ads" then driving page views at any cost may make sense. But if you are a business (like mine) that is trying to attract loyal customers who stick around and actually do something, then the quality  model is probably the way to go. Let's use Steve Rayson's posts as an example. I never miss his articles because he always delivers in-depth, data-driven content. And he usually writes long posts -- but not too often -- so I can keep up with them. If Steve started posting 250 posts a week, the first reader he would lose is me, and that would be a shame because through his content, I have become friends and a collaborator with Steve ... which is how content marketing is supposed to work when you are trying to establish thought leadership. When I get people unsubscribing from my blog (it DOES happen!), the reason most often provided is "too many updates," and I only publish 3-4 times a week. Even if I pushed that to 6-7 posts a week, I know I would lose a LOT of readers ... even though I might get a lot more "views" because the sheer volume is going up. Viewers versus readers There is one other very important dynamic here. When people do click through to a corporate site, the average time on a piece of content is 15 seconds. So do you really want views ... or readers? Nevertheless, Steve is mostly correct in his analysis and I think the only ones who protest the truth of what he is writing either skimmed the post or are in denial. In fact, in the near future most content marketing may be turned over to the machines. I have this image in my head of those swarming bots in the The Matrix Trilogy hunting down unsaturated long-tail niches and then overwhelming the little opening with thousands of pieces of content. Of course this will happen. Rather depressing to think about, isn't it? I suppose at the end of the day the only "Neo" hero we have in the content marketing world is either to be the content curator or to be the brand trusted above all others. If we can create content that is un-missable, unmistakable, and un-copy-able we might have a chance ... but let's explore this idea a little more, shall we? Tom Webster and I dive over the crappy content waterfall in our latest Marketing Companion episode. We punch holes in the quantity versus quality debate as well as revive our plans for CompanionStorm, a listener conference featuring Kanye West (kind of). You'll have to hear it to believe it! Please support our extraordinary sponsors. Our content is free because of their generosity. Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com, BuzzSumo is the world’s best way to discover, analyze and amplify your content. Run over to BuzzSumo today for a 14 day free trial. Beyond data, BuzzSumo offers priceless insights into content discovery, monitoring, influencers and outreach, content research and planning, and competitor research. Find out why so many Marketing Companion fans are now hooked on Buzzsumo. Check out BuzzSumo’s powerful technology to look at the hottest content trends down to the hour! Affinio is now offering a FREE eBook co-authored with Mark Schaefer called How to Identify, Understand and Grow Your Ideal Content Audience. Check it out, as well as their new free audience Discovery tool. Affinio is an advanced marketing intelligence platform that leverages the interest graph to understand today’s consumers. Affinio believes that if we can understand individuals at a deeper and richer level, then we can fundamentally change the way people relate to one another. By understanding the interests and cultural DNA of key audience segments, marketers are empowered to take an audience-first approach to making meaningful connections with ideal consumers. Find out how at Affinio.com.

Are we are in content shock? Do we need a restraining order against social media? It's time to analyse how much the popular social networks have grown, and what that means to consumers. Content is a really interesting point, and something that grabbed our attention was in The Asia Pacific Content Marketing Report 2016. HubSpot and Survey Monkeycombined forces and they polled 720 different marketeers. Now we know what you're thinking; you hear the word "report" and think 'I totally should read it, must read it, but will I?' What really blew us away was the infographic on page 5 about "What happens online in 60 seconds." It’s about content shock and growth of platforms, listing some remarkable stats. Statistics from the Marketing Report What's App has proven to be very powerful through these stats. There were millions of messages posted every minute. In 2013, 11.8 million. In 2014, 34.7 million. In 2015, 44.4 million. The features of the group aspect in What's App are easy, and it’s also free. With an easy interface, it gets the job done. What’s App doesn’t require its users to be on Facebook even though it’s owned by Facebook, which makes it that much more simple to use. There were more What’s App messages sent than Twitter. Twitter went from 278,000 tweets per minute in 2013 to 420,340 tweets per minute in 2015. Instagram has gone from 28,000 to 55,555 posts per minute. Snapchat is missing though which is interesting. Maybe they didn’t want to add another quadrant into the pie chart? And another question, who counted them all? That’s a big job! WordPress doesn’t have a very big growth. We’re talking about 817 posts to 1212 across 3 years, it’s not a huge difference at all. Facebook is still really strong as they increased from 2.5 million to 3.3 million over 3 years. Emails went from 182.9 million to 205 million over 3 years. There should also be a mini quadrant of actual emails opened and emails clicked, that would be great! YouTube has gone from 100 million to 400 million. being the second biggest search engine in the world, there was massive growth in YouTube hours uploaded. So, what's the takeaway from these statistics? To YouTube more! As an average person, it is clear that by checking all of these apps and social networks throughout the day, there is no time to do any work. The bottom line is, does anyone have any time to do anything anymore? Well, they say that the world has fallen in love with social media, but you could argue that we’ve become a little obsessed. Do we need restraining orders on social media? Content Shock SmartInsights.com have done the job. So what’s the verdict on content shock? Is there just too much? Well, the lesson to take out of this of course, is that this is really beneficial for consumers. Everything that’s been put up educates the consumer, giving them an understanding of exactly what they want to know about their posts. A big take away for businesses is if you’re not doing content, you’re not getting found. If you Google something but can’t find what you’re after in that search, and re-word it and Google again, you will get different content. It’s important to include lots of long-tail keywords in your content to ensure consumers can find you easily so you are able to help solve their problems.   Favourite HubSpot Resource Zaahn loves to blog and all things about blogging. The great thing is that you can have multiple blogs through HubSpot, and The Kingdom has made great use of this by having 8 blogs! They are all separate and have their own niche markets. Why is this beneficial you ask? As a brand, we are able to focus on key areas of our business. At The Kingdom, we use landing pages to have content submitted. We then use theAPI calls to actually create a blog with user-generated content through HubSpot. Adam loves the smart list feature which allows you to create lists based on criteria in your HubSpot data base. That means that you can segment your contacts whichever way you want to. It allows you to grow and segment your data base very easily. Niche content is super important, so having lists that are defined means you will get better open rates. Smart lists have a lot of potential, being a big part of HubSpot, but they are very underrated. Smart lists also have a feature that connects with Twitter. If I Were in Charge of HubSpot, I Would Change... Zaahn would include the Ads Manager tool from Facebook into HubSpot. Currently, it's an add-on for about $130+ a month, but is it a valuable enough to be worth it? For those spending thousands on marketing each month, it absolutely is worth it. It gives you closed-loop reporting on Google ad words and LinkedIn ads. You can watch the entire process; from the point of starting the ad, right through to the very end when the lead becomes a customer by giving you the ROI number. If you have an e-commerce website it’s really powerful for your business to find out exactly where that lead or purchase came from. Social media is important to your business, such as Facebook’s ability to do re-marketing with pixel tracking so you’re able to track those conversions. Adam would love to make the reporting tool free. Marcus Sheridan and George B Thomas have a wonderful podcast called The Hubcast, and they actually have a hashtag about it #makeitfree. The reporting tool is the end of the process for inbound marketing, and everyone needs access to this to report the fact that it actually works. It’s a challenge to sell anything to the world these days, and HubSpot is a great platform to help in this process. Ideas Forum - mortarboard hat in HubSpot You are able to vote whether you want to have a feature for HubSpot. Go to the motarboard hat at the top of the HubSpot menu, and go to the Ideas Forum. Our Resource Adam’s tip for you all: Go to the HubSpot Academy and check out the HubSpot marketing Library for content ideas. If you're after marketing tips and tricks, we have over 6 months worth of free content on our Facebook Live blog posts. Each episode ends with our favourite app of the day, which are mainly marketing-related, but sometimes are just a bit of fun. Inbound 2016 Conference The Inbound 2016 conference, which Adam Steinhardt and Zaahn Johnson will be attending on 8th November 2016, has 14,500 people attending. If you are also attending, Adam is on the sales track on Wednesday November 9th at 4:15pm. #Inbound16 Do you have ideas for a new topic you would like us to podcast? Let us know on Facebook, Twitter, Google+ or LinkedIn, or simply email us. Learn more: 10 Top Tips for Amazing Content Creation How Do You Know if Content Marketing is Working? Common Content Mistakes

If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. In their recent blockbuster earnings announcement, CFO Dave Wehner said something interesting: Facebook’s ad load, or the total number of ads the company can show to each user, will be a "relative non-factor for predicting Facebook’s future revenue growth starting this time next year." Translation: Facebook is about to max out on the number of ads it can show users inside its platform, which means it will need to find other ways to grow the company’s ad business in the future. Simply increasing the number of ads it shows people will not be an option. The optimal ad load is really a mix of art and science,” Wehner said. “We also want to be thoughtful about making sure each person’s overall feed experience has the right balance of organic and ad content.” This was surprising to analysts, as evidenced by the fact that many of them then asked Facebook’s executives to elaborate on what this means. So what does it mean? Monetization options It means that Facebook will need to do three possible things: 1) add more users, 2) create better-performing ads that it can sell for more money, or 3) find creative new ways to monetize our personal information. Facebook’s user base is already growing — it added 60 million new users last quarter alone — but the “create better ads” part seems more difficult. Facebook will either need to do a better job proving its ads lead to sales, which it’s already trying to do, or offer more premium ads, like the commercials you might see on TV. A few years ago, I wrote a post called Content Shock: Why Content Marketing is not Sustainable which predicted this eventuality. As companies compete for limited attention span, the cost of marketing will have to go up as the channels “fill up" with content. In essence, this is what social media platforms WANT to do. The more Content Shock they can create, the higher the prices they can charge for ads. Let’s look at what’s happening over at Snapchat, the newest marketing darling. To monetize its popular platform, Snapchat recently began inserting ads between customer stories. Customers are pushing back. They piled on to Snapchat to get away from ads! But here they come. How many ads can Snapchat display? There is a limited ad inventory, and as that gets sucked up by eager marketers the price will go up and up. Eventually some companies aren’t going to be able to hang in that environment for long. It will be just too expensive. For some companies, it already is. As content popularity increases, it costs more to promote and compete. It's a great discussion topic for our new podcast episode and in this edition of The Marketing Companion, Tom Webster and I break this down for you. We also get into some other interesting topics: Why Silicon Valley firms need to move to Dayton, Ohio. Seriously. Twitter's new branding effort -- Is it finally getting on track? Is there anything unique about Twitter's content offering? Tom and I disagree on this one. Plus, Tom introduces some ... unusual ... new applications from the Marketing Companion Labs. Absolutely hilarious! Ready for this? Let's go. Resources mentioned in this podcast The book Disrupted: My Misadventure in the Start-Up Bubble by Dan Lyons Who is Nipsey Russell any way? New certificate program -- Rutgers University Online Content Marketing Course Please support our extraordinary sponsors. Our content is free because of their generosity. Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here: fullmontyshow.com, BuzzSumo is the world’s best way to discover, analyze and amplify your content. Run over to BuzzSumo today for a 14 day free trial. Beyond data, BuzzSumo offers priceless insights into content discovery, monitoring, influencers and outreach, content research and planning, and competitor research. Find out why so many Marketing Companion fans are now hooked on Buzzsumo. Check out BuzzSumo’s powerful technology to look at the hottest content trends down to the hour! Affinio is now offering a FREE eBook co-authored with Mark Schaefer called How to Identify, Understand and Grow Your Ideal Content Audience. Check it out, as well as their new free audience Discovery tool.  Affinio is an advanced marketing intelligence platform that leverages the interest graph to understand today’s consumers. Affinio believes that if we can understand individuals at a deeper and richer level, then we can fundamentally change the way people relate to one another. By understanding the interests and cultural DNA of key audience segments, marketers are empowered to take an audience-first approach to making meaningful connections with ideal consumers. Find out how at Affinio.com.

In this classic episode, the gang talks through content shock. Do you think the world is generating more content that we can possibly consume? This episode is based on an article that was written a few years ago. ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

La cantidad de información que circula por las redes sociales es enorme, cada día estamos expuestos a noticias y publicaciones de todo tipo, algunas sensacionalistas, otras muy bien argumentadas. Mark Schaefer reconocido autor en campo del marketing y propietario del blog www.businessesgrow.com afirmó hace algún tiempo que estamos expuestos a un fenómeno al que llamó "Content Shock", de acuerdo a este concepto cuando una persona está sometida a un exceso de información, su capacidad de consumo se limita y esto cobra más importancia ahora.

Why content marketing is not a sustainable strategy…or, is it? ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

There is no corporate function that has been transformed more quickly -- and more dramatically -- by technology than sales and marketing. In this episode of The Marketing Companion, Tom Webster and I look at the state of the art of sales and marketing, and discuss the role and relevancy of this career path in a digital age. Some of the incredibly interesting topics we cover include: Emerging technology focuses on many traditional marketing functions. Are marketers becoming redundant? Are we in an era of real-time sales ... or real-time marketing? Or both? Sales has always been day-to-day/tactical, marketing is normally more long-term,  and cerebral ... but is this still true? Are the roles merging? We unpack the key ideas behind marketing today -- maneuverability and demand. Daniel Pink and the idea of the age of "servant sellers" -- Isn't that what content marketing is about? Is that enough? Google's Moment of Truth -- People consult 10 pieces of content before making a decision, double what it was a few years ago. What is driving this? Content Shock and analysis paralysis -- How is this affecting sales? Does content mean anything in the decision process? Isn't much of what we want simply an irrational and emotional decision? Can content contribute to that? Forrester projects that a quarter of the sales job will be eliminated in the next few years. WIll algorithms replace marketers? Why Tom believes CMO's are an endangered species (and why I disagree). Why start-ups are particularly vulnerable to marketing issues. You will NOT want to miss this. Ready? Here we go ... Please support our extraordinary sponsors. Our content is free because of their generosity.  gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations.

Pas på ikke at gå i Content shock! Mængden af indhold på internettet er større end nogensinde, derfor risikerer du at dit indhold forsvinder i mængden. Hør hvordan, du sikrer, at dit indhold bliver brugt og delt i dette "BADASS" afsnit 34 af Help Marketing, hvor Mark Schaefer er gæst. Du kan også vinde hans bog! Indlægget HM034: Mark Schaefer om Content shock blev vist første gang den Nochmal.

This episode is a little different. My guest today is...me....I want to devote an episode to a topic that I am passionate about in social business - employee advocacy.  On This Episode You'll Discover: The modern marketing department has limited reach The employee population represents the best opportunity for reach Why the "Content Shock" factor is the premise for employee advocacy And more.... Visit the show notes page for more insights:  http://www.socialbusinessengine.com/podcasts/employee-advocacy-new-marketing-paradigm  

Ad blocking seems to have the advertising industry in crisis but there doesn't seem to be a unified plan to do anything about it. Why? If you haven't become addicted to The Marketing Companion podcast yet, this would be a good episode to try it out. Tom Webster and I cover some amazing topics ... with a little humor and fun thrown in the way as well.  In the latest episode, we unwrap: Ad blocking -- A crisis is emerging in the online ad industry. 9 percent of all Internet ads are now being blocked. To make things worse, Ad Blocker is holding the Internet hostage and extorting money to allow ads through to customers -- ads that have already been paid for. Why are marketers playing along with this? Where is the reaction from businesses? We propose that no less than the future of content on the Internet is at stake. An advertising victory or disaster? McDonald's is having problems executing on the "Love" campaign introduced during the Super Bowl. When they actually introduce the idea to customers, it might put them on the spot and embarrass them.  Is it brilliant? Is it the worst marketing campaign in history? Tom proposes a solution: a "pay with hate" campaign. The resurgence of SEO -- Ad agencies report that SEO is hot again. Staffs at many companies have doubled in the past 12 months. Why? I propose this is a natural consequence of Content Shock -- brands are pouring money into content that isn't being seen. Now the cost of content marketing is increasing as brands try to figure out how to get their content to rise to the top. Tom and I debate the budgeting implications of this. Podcasting and brands -- Tom reveals new research on podcasting use, reach and ideas for brands. He points to the reasons for this growth and the implications of companies. Are you ready to dive into this? Let's go: Resources mentioned in this podcast episode: Scott Monty and article in Mother Jones about McDonalds Love campaign Lee Odden and the TopRank blog AdAge article on the resurgence of SEO Jay Baer's Youtility: Why Smart Marketing Is about Help Not Hype Infinite Dial research Please support our extraordinary sponsors. Our content is free because of their generosity.   gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new game, analytics, and polling platforms.

New from The Marketing Companion! Your favorite social media personalities as bendable action figures. Just $12.99. Limited quantities available except for the Mark Schaefer edition. We have plenty of those. One of my favorite activities is thinking and talking about what's coming next and there is nobody more fun to have that kind of discussion with than Tom Webster as we take on what's next in digital marketing. On the latest Marketing Companion, Tom and I introduce the Marketing Companion Holiday Catalog (and our new League of Legends Action Figures!) and dive into some things we're watching for 2015: Why podcasting is having "a moment" and why agencies are behind a growing success The mega-trend that may be forging all other digital trends Billboards ... a trend? The missing link to integrated marketing Malignant complexity and its challenge to every marketer Facebook -- are businesses going to be in or out? A flight away from Facebook and how it might play out. The commoditization of Big Data and the trickle down to small businesses. And many thanks to our friend Ralph Cipolla for the Awesome Graphic today! Ready to rock? Here we go! Resources mentioned in this show Content Shock post Old Spice integrated campaign Tableau software Please support our extraordinary sponsors. Our content is free because of their generosity. gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new game, analytics, and polling platforms.

Have you tried The Marketing Companion podcast yet? People seem to love the humor and intelligence of our audio marketing adventures. If you have not listened in yet, this would be a great edition to begin with. In this show, Tom Webster and I were far too caffeinated to stick to one subject so we decided to go through a grab bag of current topics including: Erasing yourself from Google. New European Union legislation on "the right to be forgotten" allows people to remove themselves from search results. Why hasn't this been an issue in the U.S,?  And what happens when you have the ability to remove yourself from history? There are also some profound implications for marketers and content creators. Buyer personas -- Tom and I open up a "mental can of worms" when we discuss the use and perhaps over-use of buyer personas and the difference between "audience" and "buyers." Are you sure you know who your buyers are? Are personas always necessary? Do personas kill great content? LinkedIn blogging -- An important source of business content or more Content Shock? Tom and I disagree on this topic. Content inspiration -- Tom and I share key tips for finding new topic ideas for our blogs. My goodness. It is a veritable cornucopia of marketing delight! No time to waste now, click here to dive in: Note August 18, 2014: Since we did this podcast, Shel Holtz added this comment for clarification which I wanted to add to the show notes: "I just listened to the latest Marketing Companion (which I enjoy tremendously). I'm sure you've heard this by now, but Google does not ask anyone to remove content based on the European Right to be Forgotten. They're sending notices to people whose content is affected, but all Google does is remove the link -- and only in Europe. The metaphor: They're not asking the library to remove any books, but they ARE removing the card from the card catalog so the book can't be found. For really good, eloquent rants on this, listen to Jeff Jarvis on recent episodes of This Week in Google." 

Complaining about Facebook has become one of the web's favorite spectator sports. But if you were the king of Facebook, what would you do to fix it? Well, Tom Webster and I decided to do something about it. We appointed ourselves the potentate and caliph of Facebook for a day and solved all of the company's problems in 30 minutes. Impossible you say? Well, we can cover a heck of a lot of ground in just one podcast, like ... Can Facebook be a profitable company without pissing people off? How much personal information is too much? Is Facebook lacking data or insight? Why is Facebook advertising no better than TV? The dynamics that will drive Facebook's content quality down. Facebook Deluxe -- a new revenue model? The ethical house is not in order -- Why this is bad business and what to do about it. Data reserves as a strategic weapon and how Facebook can create competitive advantage by leading on the data protection issues. Why doesn't Facebook pay us for our content? Should Facebook take the comapny private? Like I said -- A lot of food for thought here. What's that you say? You can't wait another minute? Well, let's get to it! Resources mentioned in the podcast Walt Disney: The Triumph of the American Imagination (Vintage) Hershey: Milton S. Hershey's Extraordinary Life of Wealth, Empire, and Utopian Dreams Mark's post about the Facebook experiment Tom's post about the Facebook experiment Content Shock blog post Why Facebook will be the most dangerous company on earth

When I was in graduate school I took a class that examined the qualities of leadership. I have to make a confession ... the only reason I took it was because I thought it was going to be an easy blow-off class! I was completely wrong. This turned out to be one of the most interesting and inspiring classes of my career and it ignited a lifetime of study on the subject. It turned me into a leadership junky. My fascination with this subject was one of the reasons that drove me to write Return On Influence. I became obsessed with this idea -- how do you become a leader on the Internet -- a place that HATES leaders! Trying to understand those changes was a lot of fun and believe me, leadership DOES exist on the Internet, whether people want it or not. To a large extent, I think the "You're not my boss" attitude of social media has made the idea of leadership an unpopular concept. I see this anti-leadership mentality dripping from online posts and comments. And, to some extent, the attitude may have been codified when Zappos recently announced that it was eliminating titles and organizational charts. This was too good of a topic to pass up for me and I think you'll enjoy the discussion Tom Webster and I have on this topic on the newest edition of our Marketing Companion podcast. But that's just the beginning. Tom and I cover a lot of ground in this edition. As you may know, a recent post I wrote called Content Shock went crazy. Suddenly, I felt like I had become the center of attention for a large portion of the marketing dialogue. When we recorded this episode of the podcast, the personal implications of all this attention and the clubbiness of the social web were weighing on my mind. This led into a discussion of "content curation" versus "content assembly." Is curation a legitimate way to stand out today? Isn't every move Google makes HURTING the idea of curating content as a strategy? Tom does a great job in this podcast providing some tips for skillful content curation. Are you ready for some podcasting fun? Well, wait no longer.  

Welcome to episode #393 of Six Pixels Of Separation - The Twist Image Podcast. Here is the definition of Content Shock from Mark W. Schaefer: "Content Shock is the emerging marketing epoch defined when exponentially increasing volumes of content intersects our limited human capacity to consume it." In short, it's getting more and more expensive and difficult for brands to create content in a world where consumers have a finite time to consume it all. Do you believe in this or do you not? Schaefer presented this theory (something I have blogged about on countless occasions with my own spin) on his Grow Blog earlier this month. That blog post has since generated over 300 comments and tons of diverse feedback. Shel Holtz (famed communications professional and one of the voices behind the long-running podcast, For Immediate Release - The Hobson And Holtz Report) took exception to the theory of Content Shock in a blog post titled, Six Reasons There Will Be No Content Shock. It felt like this could be a very interesting three-way debate. I hope it doesn't disappoint. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #393 - Host: Mitch Joel. Running time: 51:42. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Shel Holtz and Mark W. Schaefer. For Immediate Release - The Hobson And Holtz Report. A Shel Of My Former Self. Grow Blog. The Marketing Companion. Content Shock. Follow Shel on Twitter. Follow Mark on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #393 - Host: Mitch Joel. Tags: a shel of my former self advertising podcast blog blogging brand business book business podcast content marketing content shock david usher digital marketing facebook for immediate release the hobson and holtz report grow blog itunes mark schaefer mark w schaefer marketing blogger marketing podcast podcast podcasting shel holtz social media twitter video podcast

Over the past few weeks the interweb airwaves have been humming and buzzing with data pointing to the increasing costs of getting your content seen and distributed through an over-crowded web. In a recent Advertising Age article, Facebook reports: "Content that is eligible to be shown in our news feed is increasing at a faster rate than people's ability to consume it." A study by InboundWriter shows only 10 to 20 percent of a company’s website content drives 90 percent of its online traffic. Social platforms are creating programs to highlight organic content from the brands that spend the most money on their ads. So paid ads and sponsored content will soon be driving the “organic” reach of content. Reports claim the price of social media monitoring is going up because there is so much more content to process According to a recent IZEA survey, 61 percent of marketers have paid "influencers" to mention their product and share their content. According to a LexisNexis (client) study on International Workplace Productivity, 62% of white collar workers admit that the quality of their work suffers because they can’t sort through the information they need fast enough. All of these trends support the idea of a "Content Shock" that is coming -- if it isn't here already -- for many businesses. Businesses who just pump out more content -- even "better" content -- are engaging in a strategy that is becoming increasingly difficult because the cost to succeed is going up, up, up. What are you going to do about it? That is really the dialogue that has to be happening next, right? And that is the conversation that begins here, in this new edition of the Marketing Companion podcast I created with Tom Webster. We start with a little fun, introducing a new idea called "Prickstarter" and then get into some pretty deep ideas about content and audience that includes: The advantage of "ether" in the marketplace The decline of RSS and the coming Age of the Great Algorithm Media is media. Integrating channels to present one message to your customers is a key idea. Audience is not the same as "buyer" -- Creating personas may be an out-dated strategy? A focus on emotional ties and "human" as a competitive strategy Bronies and the Celine Dion play -- you just have to hear it to believe it Passionate content versus content and why "helpful" is not a point of differentiation Pretty amazing, right? Resources mentioned in this podcast Comment from Ken Rosen that served as an example of Content Shock Three phases of the web reference from Microsoft's Dean Hauchomovitch Shel Holtz post on consumer view of Content Shock Christopher Penn discussion on owned, earned and paid media Website of Dr. Robert Cialdini Website of Voices Heard Media Illustration courtesy BigStock.com This content was created as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. I’ve been compensated to contribute to this program, but the opinions expressed in this post are my own and don't necessarily represent IBM's positions, strategies or opinions.

We are diving into one of my favorite topics today: how to deal with hyper-connectivity and overstimulation. There is such an excess of content out there, but there is a way to deal with it: instead of feeling overwhelmed and stressed, you can utilize some strategies suggested by Michael Simmons in order to extract “breakthrough knowledge.” He argues that while everyone deals with social media excess, successful people have mastered the ability to find breakthrough knowledge in our era of information overload. I go into detail about Dr. Matthew Walker’s views on sleep. Since we are simply less productive when we become deficient in sleep , you can actually get more done in less time – if you are taking care of your health. Many athletes and fitness enthusiast types have reported experiencing epiphanies and breakthroughs in their mindset and decision making when exercising. The brain on exercise is operating at a higher level, increasing creativity and cognitive function. This is why it is so crucial to make sure you get your 15-minute break every couple of hours and are mindful of moving your body, even just a little bit, after sitting for just 20 minutes. 20 minutes seems innocuous, but it makes a real difference. Another seemingly innocuous but harmful daily habit? According to Dr. John Gottman - rolling your eyes. It’s a total relationship killer. Do yourself and your partner a favor and keep that contempt to yourself! I delve into “Content Shock” and how I deal with the avalanche of information out there, and why it’s so hard to fight against Constant Distraction – especially with all the clickbait online and marketers, software developers, and hackers all focused on one thing: how to get you addicted to their product. Billions of dollars are spent getting your attention – and the more time you spend surfing their site, the more money they get. So how do you counteract all the efforts to steal your time and your attention? You have to be picky. What more can you do for yourself than be picky? Having boundaries and standards when it comes to everything that enters your body and your mind is of the utmost importance now more than ever. The internet can be a “junk food information desert,” so you gain much more from being proactive instead of reactive. Ask yourself: “Does this content provide me with breakthrough knowledge that has the potential to change my life?” Work on implementing patterns in your life that improve it – like actively seeking out critical feedback like Elon Musk, who believes that pursuing experiences and knowledge that prove you wrong is far more valuable than things that confirm you’re right. Support this podcast at — https://redcircle.com/the-get-over-yourself-podcast/donations Advertising Inquiries: https://redcircle.com/brands