Podcasts about marketing planning

Send us a textIn this episode of Imperfect Marketing, host Kendra Corman sits down with marketing strategist and educator Jessie Fernández, who brings 20+ years of experience across traditional and digital media. Together, they dive into the real, behind-the-scenes challenges of doing marketing the right way—strategically and with patience.Jessie shares her story of evolving from local TV marketing in Honduras to teaching at a college and running her own strategic marketing brand. Their conversation peels back the glossy veneer of social media marketing myths and explores what really works in the modern marketing world.The Reality of Modern MarketingHow the flood of “quick-win” tactics on social media has damaged perceptions of what marketing really isWhy strategy must come before execution—every timeWhy good marketing isn't fast, easy, or cheap (despite what TikTok says)The importance of learning not just what works, but what doesn't, through experienceWhy Strategy Outweighs TacticsWhy posting daily doesn't equal success—and what to do insteadThe critical role of identifying the real problem before jumping to solutionsWhy strategy needs time, patience, and a client who's willing to trust the processThe Unsung Hero: Project Management in MarketingHow project management skills like setting deadlines and stakeholder coordination are essential for executionWhy most marketing failures happen during execution—not strategy or planningTools and mindset shifts that help marketing professionals stay organized and deliver resultsJessie's #1 project management tip: “You set the deadlines, so don't stress them.”Key Takeaways for MarketersStrategy isn't rigid—it's flexible, iterative, and deeply rooted in understanding your audienceGood marketing is a process of learning, testing, adjusting, and being patient with outcomesExecution matters just as much as planning, and both need structure and deadlinesGive yourself grace—but don't let it become an excuseWhether you're a solo entrepreneur, marketing team leader, or agency owner, this episode is a reminder that imperfect marketing is still powerful—when it's strategic, intentional, and adaptable.Connect with Jessie Fernandez:Website: https://jessiefernandez.com/Instagram: https://www.instagram.com/soyjessiefernandez/LinkedIn: https://www.linkedin.com/in/soyjessiefernandez/

In this episode, Sarah explains the importance of creating a clear, actionable vision for success - whether that be organizational growth or adapting to disruption or change. She emphasizes starting with reflection—examining what has changed, what remains constant, and identifying non-negotiables to guide decision-making. Sarah discusses how a shared vision, rooted in a company's current reality, is essential for aligning leadership and activating teams to achieve long-term goals. By learning from past successes and missteps, organizations can build frameworks, such as go/no-go scorecards, to make more informed, strategic choices. Whether navigating stability or uncertainty, Sarah highlights the value of thoughtful reflection in driving purposeful, sustainable growth. Sarah Kinard – Market Research, Strategy, and Planning Consultant Sarah is a strategic visionary with over 20 years of experience in professional services firm strategy, research, marketing, and implementation. She is known as a change agent, frequently hired by firms to create a strategy rooted in research, business practice, and scale resulting in their unique growth plan. Her career has taken her from a well-regarded regional firm, to a national K-12 firm to begin a Higher Education Practice so successful that it went global, to a Global Interior Architecture firm focused on Hospitality. Her experience and understanding of differing markets, project types, and growth strategies bring thoughtful, tailored research and growth strategy to her clients. Links: https://theflamingoproject.com/ Office Hours: https://theflamingoproject.com/office-hours/ LinkedIn: https://www.linkedin.com/in/sarahwkinard/

Send us a textHello everyone and welcome back to the Marketing Freaks podcast!In this week's episode, I'm talking about the importance of having a plan. This sounds so incredibly obvious, and most of you will indeed have a plan. The problem usually comes with sticking to that plan. Stick around for a chat through how to a) write a better plan and b) how to stick to it! Oh - and if you haven't yet subscribed or left us a review on Apple podcasts…please do, it makes such a big difference!

Episode SummaryIn this episode, I'm sharing the game-changing strategies you need to find time in your busy schedule to work on your business, not just in it. Whether you're feeling overwhelmed, distracted, or reactive in your daily routine, these practical steps will help you create space to focus on the tasks that truly move the needle. You'll learn to shift your mindset, maximize your time, and develop a schedule supporting your goals.Key TakeawaysShift from Consumer to Producer MindsetStop scrolling and start creating. Position yourself as the expert in the room by producing content that connects with your audience.Track Your TimeUse the 168-hour mindset to clarify how you're currently spending your time. Identify areas to adjust and prioritize.Batch Similar TasksGroup your tasks to reduce task-switching and create a state of flow. This is your secret weapon to reclaim valuable hours.Implement Theme DaysDedicate specific days to certain tasks—like Marketing Mondays or Networking Wednesdays—so you know exactly what to focus on each day.Schedule and Honor Your TimeTreat your appointments with yourself, like time for marketing or lead generation, as non-negotiable. What gets scheduled gets done.Mentioned ResourcesLaura Vanderkam's Time Tracking Challenge Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehausEquipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75 Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

  Join Sarah as she forecasts marketing trends for 2025 and how those trends apply to insurance agents like you!   Contact the Agent Survival Guide Podcast! Email us ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.   Resources: 5 Things from the CMS 2026 MA and Part D Proposed Rule: https://pod.fo/e/28c9d2   How Ask Integrity Can Streamline Your Medicare Sales Appointments: https://pod.fo/e/27a354   Instagram Basics for Insurance Agents: https://pod.fo/e/28803f    References: Jantsch, John. “ 5 Marketing Trends That Will Disrupt 2025 (And How to Stay Ahead).” Ducttapemarketing.Com, Duct Tape Marketing, 4 Dec. 2024, https://ducttapemarketing.com/2025-marketing-trends-how-to-stay-ahead/.   Chaffey, Dave. “10 Actionable Digital Marketing Trends for 2025.” Smartinsights.Com, Smart Insights, 11 Dec. 2024, https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-trends-2025/.   Rand, Stephanie. “10 Key Marketing Trends for the US in 2025.” Askattest.Com, Attest, 30 Oct. 2024, https://www.askattest.com/blog/articles/marketing-trends.   Dionne, Jazmyn. “12 Digital Marketing Trends to Look Out For in 2025.” Hiilite.Com, Hiilite Web Design + Marketing + SEO, 27 Nov. 2024, https://hiilite.com/12-digital-marketing-trends-to-look-out-for-in-2025/.   Howarth, Josh. “13 Top Marketing Trends (2024 & 2025).” Explodingtopics.Com, Exploding Topics, 11 June 2024, https://explodingtopics.com/blog/marketing-trends.   Stahl, Stephanie. “40+ Content Marketing Trends Experts Predict Will Matter for Success in 2025.” Contentmarketinginstitute.Com, Content Marketing Institute, 4 Dec. 2024, https://contentmarketinginstitute.com/articles/trends-content-marketing/.   “2025 Marketing Trends to Watch Out For: Part 1.” Northbeam Blog, Northbeam, 17 July 2024, https://www.northbeam.io/post/2025-marketing-trends-to-watch-out-for-part-1.   Early, Morgan. “2025 Marketing Trends.” Fullcircleinsights.Com, Full Circle Insights, 6 Dec. 2024, https://fullcircleinsights.com/blog/2025-marketing-trends/.   Bevel, Christopher. “2025 Outlook: 10 Media and Marketing Trends to Watch.” Amapittsburgh.Org, American Marketing Association Pittsburgh, 19 Oct. 2024, https://amapittsburgh.org/blog/2025-outlook-10-media-and-marketing-trends-to-watch/.   Bansal, Deepak. “Digital Marketing Trends for 2025 and Beyond.” Forbes, Forbes Magazine, 13 Nov. 2024, https://www.forbes.com/councils/forbesbusinesscouncil/2024/11/13/digital-marketing-trends-for-2025-and-beyond/.   “Digital Marketing Trends for 2025: Content Strategy.” Spinutech.Com, Spinutech, 26 Nov. 2024, https://www.spinutech.com/digital-marketing/content/strategy/digital-marketing-trends-for-2025-content-strategy/.   Perry, Hanif. “Four Trends to Feed 2025 Marketing Planning.” Prophet.Com, Prophet Brand Strategy, 2 Dec. 2024, https://prophet.com/2024/08/four-trends-to-feed-2025-marketing-planning/.   Schultz, Mike. “How Many Touches Does It Take to Make a Sale?” Rainsalestraining.Com, RAIN Group Sales Training, 19 Dec. 2023, https://www.rainsalestraining.com/blog/how-many-touches-does-it-take-to-make-a-sale.  Krafft, Natalie. “Marketing in 2025: Six Key Trends That Will Drive the Future.” Oppizi.Com, Oppizi, 17 Oct. 2024, https://www.oppizi.com/blog/marketing-trends/marketing-in-2025-five-key-trends-that-will-drive-the-future/.   “Marketing Trends 2025.” Kantar.Com, Kantar, https://www.kantar.com/campaigns/marketing-trends. Accessed 12 Dec. 2024.   “Marketing Trends 2025: 13 Trends to Help You Power Through.” Mediatool.Com, Mediatool, 12 Nov. 2024, https://mediatool.com/blog/marketing-trends-2025.   Yakuel, Pini. “Marketing Trends 2025: Predictions, Tips, & Technologies to Thrive.” Optimove.Com, Optimove, 25 Nov. 2024, https://www.optimove.com/blog/marketing-trends-2025-top-predictions.   “Ready for 2025? The Marketing Trends That Could Change Everything.” Obaninternational.Com, Oban International, 29 Oct. 2024, https://obaninternational.com/blog/the-marketing-trends-set-to-rule-2025/.   Concannon, Lance. “The Biggest Marketing Trends for 2025.” Meltwater, Meltwater, 22 Nov. 2024, https://www.meltwater.com/en/blog/marketing-trends-2025.   “The Top Digital Marketing Trends You Need to Know for 2025.” Abstraktmg.Com, Abstrakt Marketing Group, 29 Oct. 2024, https://www.abstraktmg.com/digital-marketing-trends/.   Phil, Wilson. “Top 2025 Digital Marketing Trends: AI, MMM, and More.” Thinkwithgoogle.Com, Google, Dec. 2024, https://www.thinkwithgoogle.com/intl/en-emea/consumer-insights/consumer-trends/digital-marketing-trends-2025/.   Treanor, Tom. “What Is First-Party Data? How To Build a First-Party Data Strategy.” Cdp.Com, The Customer Data Platform Resource, https://cdp.com/articles/what-is-first-party-data-and-why-is-it-so-important/. Accessed 12 Dec. 2024.   Yakuel, Pini. “Zero-Party Data, Infinite Potential: Marketing Trends to Watch in 2025.” CMSWire.Com, CMSWire, 10 Dec. 2024, https://www.cmswire.com/digital-marketing/zero-party-data-infinite-potential-marketing-trends-to-watch-in-2025/.   “Zero Party Data vs First, Second & Third Party Data Explained.” Usercentrics.Com, Usercentrics, 1 Nov. 2024, https://usercentrics.com/knowledge-hub/zero-first-and-third-party-data/.      Follow Us on Social! Ritter on Facebook, https://www.facebook.com/RitterIM Instagram, https://www.instagram.com/ritter.insurance.marketing/ LinkedIn, https://www.linkedin.com/company/ritter-insurance-marketing TikTok, https://www.tiktok.com/@ritterim X, https://twitter.com/RitterIM and Youtube, https://www.youtube.com/user/RitterInsurance       Sarah on LinkedIn, https://www.linkedin.com/in/sjrueppel/ Instagram, https://www.instagram.com/thesarahjrueppel/ and Threads, https://www.threads.net/@thesarahjrueppel    Tina on LinkedIn, https://www.linkedin.com/in/tina-lamoreux-6384b7199/  Not affiliated with or endorsed by Medicare or any government agency. 

Quick note: Huge thanks to Making Good's first ever sponsor, Brevo! Brevo is offering a special deal for Making Good listeners. Click to learn more.Get ready to dream big and plan smart! In this workshop-style episode, I'll guide you through creating a plan for 2025 that's not just motivating—but achievable. From reflecting on 2024 to dreaming up your vision, breaking down quarterly goals, and sticking to your plan, this episode is your ultimate guide to making 2025 your best year yet.MAKING GOOD SHOW NOTES:https://makinggoodpodcast.com/275CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100promptsNext steps:If this Year in Review process resonates with you, let me know what you thought! Share your reflections on Instagram @laurentilden. Ready to take your marketing (and your business) to the next level in 2025? Join Making Good Happen, my private membership for thoughtful, values-driven marketing: makinggoodhappen.co.

In this solo end of year episode, Daniel explores the opportunities and challenges facing digital marketers in 2025 and how to set a strategy for success! From shifting search algorithms to the takeover of generative AI, Daniel shares how to stay ahead in an increasingly competitive environment. He also shares insights into his recent AI panel discussion, highlights key industry trends and offers actional advice for fostering a culture of learning and innovation within your organisation. Tune in today. Have a Merry Christmas and a Happy New Year and we look forward to seeing you back in 2025! -- Show notes:   Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 

In this episode, Elizabeth dives into how marketers can prepare for a successful 2025 by reflecting on this year's efforts and aligning marketing strategies with company goals. Learn how to leverage HubSpot tools for deal tracking, lead scoring, and content auditing to ensure your campaigns are effective and targeted. Whether it's cleaning up data, optimizing email health, or using campaign comparisons, these tips will help you start the new year strong and demonstrate marketing ROI. Don't miss the strategies to set SMART goals and create actionable plans for the year ahead!

Marketing budget and productivity benchmarks are hard to find, so when Dave "CAC" Kellogg and Ray "Growth" Rike first saw the ICONIQ Growth Marketing Budget and Productivity Report - they knew it was a great topic for this episode of SaaS Talk with the Metrics Brothers.During today's episode, Dave and Ray discuss several critical Marketing Planning, Budget, and Productivity benchmarks including:Marketing budget as a percentage of RevenueOn-line versus off-line spendProgram vs People budget allocationOnline Marketing spend by channelOff-line Marketing spend by programOutsourcing and Agency spend by program typeMarketing efficiency benchmarksPipeline contribution sourcesIf you are a B2B SaaS Chief Marketing Officer, Chief Financial Officer or CEO, this episode is chalked full of great data, insights and ideas for 2025 and beyond...See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we sit down with Mallory Lee, a seasoned RevOps leader whose career spans transformative roles at Pardot, Terminus, and more. Together, we tackle the realities of RevOps today, from debunking the myth that RevOps is the buyer for tech tools to navigating the challenges of unified operations.Mallory reflects on her time leading teams through the rise of ABM platforms, highlighting lessons learned about hype, strategy, and staying grounded in reality. She also shares her candid perspective on the role of RevOps as the backbone of a company's strategy. We explore how RevOps can bring alignment across go-to-market teams, why getting the ICP right is a never-ending challenge, and how tech platforms like marketing automation must evolve to keep up with modern demands.Whether you're a RevOps practitioner, a SaaS vendor, or just someone who loves geeking out over strategy, this episode is packed with unvarnished truths and actionable insights.Thanks to Our SponsorMany thanks to the sponsor of this episode - Knak. If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform. You set the brand guidelines and then give your users a building experience that's slick, modern and beautiful. When they're done, everything goes to your MAP at the push of a button. What's more, it supports global teams, approval workflows, and it's got your integrations. Click the link below to get a special offer just for my listeners. Try Knak About Today's Guest Mallory Lee is an experienced Revenue Operations professional with 15 years of experience collaborating across the GTM Org and C-Suite to scale B2B SaaS revenue. She's held marketing and RevOps leadership positions at companies like Terminus and Nylas, is a product advisor for RevTech companies, and co-founder of the RevTech Review. https://www.linkedin.com/in/mallorylee/Key Topics[00:00] - Introduction[00:57] - Favourite RevOps career path[01:34] - Why you shouldn't build software for RevOps[05:26] - Iterating on your go-to-market message[07:50] - Shortcomings of ABM tools[16:21] - Signal-based selling and the role of RevOps[25:52] - Marketing automation landscape[33:58] - Unified RevOps[46:09] - Product consulting[48:41] - RevTech ReviewThanks to Our SponsorMarketers: it's planning season. Time to live in your office with the world's biggest spreadsheet and hope that finance doesn't slash your budget. Planning is tough, but at least you can put your best foot forward with a structured framework that covers all the bases. Our friends at Uptempo have just launched the Blueprint for Marketing Planning. It's a totally free and comprehensive guide for enterprise marketing teams. You'll get a seven-step planning process that integrates top-down strategy with bottom-up execution and gives you a crystal clear picture of how you'll hit your number. Get your free copy now: Uptempo Planning Guide Resource LinksThe RevTech Review Learn MoreVisit the RevOps FM Substack for our weekly newsletter: Newsletter

~ Failing to plan is planning to fail ~ As B2B marketers are start their 2025 planning cycle, Mary, Aaron and James share their thoughts on how to plan differently for better outcomes. The conversation emphasizes the need for customer-centric strategies and the significance of understanding bottlenecks in the marketing process. The hosts explore personal perspectives on planning, the importance of mindset and collaboration, and Mary shares, in detail, how CoLab approaches planning. Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ~Market with purpose for the everyday practitioner ~ Connect with the hosts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann

For many healthcare marketers, it's 2025 Planning season. Translation: it's time for tough budgeting conversations. Join us as we dig into the data-driven approach that can help CMOs get the marketing budgets they deserve.

This week we chat with Grant Grigorian, a long-time friend of mine and founder of Mogi.ai, to explore whether AI is actually a game-changer for data analytics. We examine what's broken in the current landscape of data analytics, the complex world of marketing attribution, and the “last mile of analytics” problem (that is., how do you get business users to actually read and use the analyses you produce). Then we dive very deep into practical applications of AI for data analysis, looking at concrete examples to highlight the strengths and weaknesses of large language models (LLMs) and contrasting them with traditional machine learning approaches. In closing, Grant reflects on the future of data careers in the age of AI. Thanks to Our SponsorMany thanks to the sponsor of this episode - Knak. If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform. You set the brand guidelines and then give your users a building experience that's slick, modern and beautiful. When they're done, everything goes to your MAP at the push of a button. What's more, it supports global teams, approval workflows, and it's got your integrations. Click the link below to get a special offer just for my listeners. Try Knak About Today's Guest A startup guy who loves B2B marketing technology, analytics, and AI, Grant Grigorian is a serial entrepreneur. Coming from an operations background, Grant founded Path to Scale, a marketing analytics company, that sold to Engagio (later acquired by DemandBase). Today he's the CEO and co-founder of Mogi, an app that simplifies marketing data analysis by automatically delivering insights and recommendations to your team.https://www.linkedin.com/in/grantgrigorian/Key Topics[00:00] - Introduction[01:06] - What's broken in data analytics[08:45] - Using data to justify marketing's existence[18:15] - Analyzing marketing tactics[24:39] - The “last mile of analytics” problem[28:56] - Strengths and weaknesses of LLMs to extract insights from data[45:49] - Difference between LLMs and machine learning[50:37] - The importance of context for AI[54:39] - Impact of AI on data careers[1:00:07] - Motivations as a repeat founderThanks to Our SponsorMarketers: it's planning season. Time to live in your office with the world's biggest spreadsheet and hope that finance doesn't slash your budget. Planning is tough, but at least you can put your best foot forward with a structured framework that covers all the bases. Our friends at Uptempo have just launched the Blueprint for Marketing Planning. It's a totally free and comprehensive guide for enterprise marketing teams. You'll get a seven-step planning process that integrates top-down strategy with bottom-up execution and gives you a crystal clear picture of how you'll hit your number. Get your free copy now: Uptempo Planning Guide Resource LinksMogi.ai Learn MoreVisit the RevOps FM Substack for our weekly newsletter: Newsletter

It's that time of year again – planning season! It's one thing to put together your strategic goals for your organization, it's another to put a marketing strategy together that will support that. Whether you're launching a new initiative, gearing up for a capital campaign, or just looking to grow your reach, your marketing plan should work in tandem. We'll walk through how to align your marketing efforts with your organizational goals, identify your target audience, and create a plan you can actually stick to.  What you'll learn: → How to review your goals and data to inform your marketing strategy → Tips for evaluating your current marketing efforts and identifying what's working (and what's not) → Strategies for collaborating with other nonprofits and tapping into new ideas → Steps to create a detailed, executable marketing plan for 2025 → Advice on staying realistic and avoiding burnout during the execution phase Want to skip ahead? Here are key takeaways: [04:22] Trust the data over your personal opinions. Reviewing regular who your audience actually is will help you determing where you show up. It will also help you refine your messaging. [11:01] Review the data around the current marketing efforts you are doing. Focus on the marketing tactics that are actually converting, and don't be afraid to let go of what's not working. [14:59] Avoid the shiny objects throughout the year. Instead, maintain an “idea folder” to capture new concepts, and revisit it during your planning process. [17:48] Build a calendar based off of your goals and relevent times of the year for your area of service. Map out a detailed content calendar to ensure a steady flow of relevant, engaging material. Resources EP 215 | Create Your Social Media Publishing Schedule Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours 

In this episode we go over all of the details of my new group coaching program: Earn 50K as a VA: The Bootcamp for Virtual Assistants. Are you struggling to attract clients or maintain consistent income in your VA business? Do you feel like you're working endless hours without making the money you deserve? If you're tired of the 'feast or famine' cycle and want to break free from trading time for money, this bootcamp is designed for you. When you first started your VA business, you were had that fire in you, you were passionate and you KNEW you were going to make a go of it. But running a business is tougher than it seems. The good news? Success in your VA business is just a few key steps away—steps you'll learn to master in this program. It's time to kick your VA business into gear! Earn 50K as a VA: Bootcamp for Virtual Assistants Group starts September 25th! In this 12-week bootcamp, you will focus on mastering the essential skills that will transform your business. These aren't just strategies for now—they are foundational elements you can apply over and over as your business grows. Here's what you'll master: Business Planning to map out a clear path to consistent income Time Management to increase productivity without burning out Services and Rates to attract high-paying clients with confidence Marketing to stand out and be seen as the expert in your niche Client Acquisition to consistently fill your calendar with the right clients Confidence to level up your services and increase your rates Special LIVE session price! $897 (payment plan available) Register here: https://50kvabiz.com You'll not only learn the strategy behind each of these areas—you'll also gain practical, actionable steps to implement them right away. What's in it for you? Freedom: Design your VA business to fit your lifestyle and your goals, whether that's earning more while working less or scaling up to $50k and beyond. Consistency: Build a business model that attracts clients consistently, so you can leave 'feast or famine' income behind. Growth: Learn how to increase your income by adjusting your services, rates, and business model—without needing to work more hours. Confidence: Gain the skills and mindset to position yourself as a VA expert, enabling you to charge premium rates and attract dream clients. Support: Access ongoing support from an experienced VA coach (me!), a private Facebook community, and personalized check-ins to help keep you on track. What will you learn? Here is a taste of the brainy/strategy stuff you will learn: Build your business model to suit the lifestyle you want to live Set short term and long term goals, and hold yourself accountable to reach them Set up the financial end of your business so you make a profit Plan for support in your business (subcontractors, outsourcing, assistance, coaching) so you can grow it easily when the time comes Brainstorm new ideas for services offerings and programs Price your service offerings so you make money and your clients are happy Package your services easily so you can specialize and become the ‘go to expert' in your field Plan to learn new skills and even change your niche or area of expertise if you want to Network more effectively with people so they can become clients or strategic partners Craft your marketing message so your clients know they want to work with you Position yourself as an expert in your field, so your network (and you!) recognize your value and expertise Turn a consultation into a sales conversation – and conversion! and loads more stuff … Resources you will receive: Easy yet complex exercises to help you understand the concepts of each section of the training Done for you templates and checklists to help you incorporate the new things you learn Resources and reference sheets to help build your procedures, systems and more On demand technical information you need (shopping cart? collaborative software? website stuff? Whatever you need for your business, we will find together!) Marketing planning and strategy tips Content planning and writing system for blogging or marketing How to do the ‘math' behind successful networking and a lot more … Why invest in this bootcamp? By the end of this bootcamp, you will have everything you need to build a thriving, profitable VA business. You'll understand how to attract clients, set your rates, manage your time, and confidently grow your business, and a whole lot more. Special LIVE session price! $897 (payment plan available) What would a $50,000 a year work-from-home virtual assistant business help you do? It could help you do whatever you want, like the practical stuff: Pay off your mortgage faster Contribute to the household as much (or more) than your significant other Ease your stress about money when bills come in the mail Put your kids through college Save for your retirement Help you afford private health insurance or the fun stuff: Take a family vacation (or get away without the family!) Spoil yourself with your favourite toys ‘Me' time stuff like regular massages or trips to the spa Hire a housekeeper or a gardener Go out for dinner more often Home renovations! (my favourite!) Take this opportunity now to build the lifestyle you want. This isn't just another course. It's a complete transformation of your business. JOIN ME for this AMAZING BOOTCAMP – the next live session starts on September 25th! https://50kvabiz.com HERE ARE THE COURSE DETAILS: Module 1 – Orientation Orientation and Introductory Lesson – Setting Expectations Lesson 1 – Business Reporting Kit Lesson 2 – Goal Setting and Strategy Lesson 3 - Time Management and Productivity Lesson 4 - Standard Operating Procedures and Task Efficiency Module 2 – Business Planning Lesson 5 – Business Plan Lesson 6 – Business Models – Income Calculator Lesson 7 – Doing the Math – Tracking Income and Expenses Lesson 8 – Setting Financial Goals and Forecasting Revenue Module 3 – Services and Rates Lesson 9 – Skills Inventory/Choosing Your Best Services Lesson 10 – Training and Education Lesson 11 – Features and Benefits Lesson 12 – Pricing Your Services Lesson 13 – Packaging and Specializing Your Services Lesson 14 - Planning for Subcontractors and Team Members Module 4 – Finding Clients Lesson 15 – Finding Your Best Clients Lesson 16 – Effective Networking Lesson 17 – The Sales Conversation Lesson 18 – Handling Objections Lesson 19 – Responding to RFPs and Job Postings Lesson 20 – Contracts, Policies, Procedures and Business Documentation Lesson 21 - Onboarding and Communication Module 5 – Marketing Lesson 22 – The Marketing Cycle Lesson 23 – Your Marketing Message Lesson 24 – Marketing Planning and Strategy Lesson 25 – Blogging, Copywriting, Video Marketing Lesson 26 – Editorial Calendar and Content Creation (Manual and AI) Module 6 – Putting It All Together Lesson 27 – Branding and Professionalism Lesson 28 - Confidence and Crushing Imposter Syndrome Lesson 29 - Putting It All Together Lesson 30 – Assessment and Adjustment Lesson 31 – What's Next? Register here: https://50kvabiz.com NOT SURE IF THIS IS THE PROGRAM FOR YOU? Feel free to email me at tracey@yourvamentor.com and I'd be happy to answer any questions you may have!

Quote-to-cash: it's messy, it's technical, and every project takes WAY longer than planned. It's also absolutely vital. If you can't get quotes out the door, or if you can't collect money from your customers, you don't have a business. Because of their complexity, these systems tend to change infrequently, and in-house operators may not get the repetitive exposure necessary to master the intricacies of CPQ or billing system projects. So when I wanted a crash course on quote-to-cash, I turned to Nick and Tony at Hyperscayle—former operators who've built a RevOps agency with a focus on lead-to-cash operations.We go deep into the process and systems, discuss technical gotchas, and explore the change management issues that must be addressed to make quote-to-cash work smoothly. Thanks to Our SponsorMany thanks to the sponsor of this episode - Knak. If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform. You set the brand guidelines and then give your users a building experience that's slick, modern and beautiful. When they're done, everything goes to your MAP at the push of a button. What's more, it supports global teams, approval workflows, and it's got your integrations. Click the link below to get a special offer just for my listeners. Try Knak About Today's GuestsNicholas Rose is Co-Founder of Hyperscayle, a RevOps consulting firm covering lead-to-cash operations. He's previously held senior operations roles at Dell and Mendix (acquired by Siemens AG). Tony Tarantino is Chief Architect at Hyperscayle. Previously, he was a technology consultant at Accenture and application architect at Mendix. Key Topics[00:00] - Introduction[00:56] - Making the jump from in-house to agency[05:17] - Quote to cash definitions[10:25] - Design phase and cross-functional alignment [14:06] - When does a company need CPQ [16:41] - Why are CPQ projects so messy[22:34] - Product configuration[28:01] - Ideal tech stack[32:26] - Data quality and deal desk [36:20] - Role of RevOpsThanks to Our SponsorMarketers: it's planning season. Time to live in your office with the world's biggest spreadsheet and hope that finance doesn't slash your budget. Planning is tough, but at least you can put your best foot forward with a structured framework that covers all the bases. Our friends at Uptempo have just launched the Blueprint for Marketing Planning. It's a totally free and comprehensive guide for enterprise marketing teams. You'll get a seven-step planning process that integrates top-down strategy with bottom-up execution and gives you a crystal clear picture of how you'll hit your number. Get your free copy now: Uptempo Planning Guide Resource LinksHyperscayle RevOps Advisory & Implementation Services Learn MoreVisit the RevOps FM Substack for our weekly newsletter: Newsletter

When it comes to payor marketing, or marketing for insurance companies, planning for the year falls into two primary periods of the year: your open enrollment/AEP period and the off-season.   In this week's podcast, our CEO Jenny Bristow breaks down how to plan your marketing efforts for these two stages of the year to maximize marketing success:   Always On During your slow time of year Focus on brand awareness efforts for paid media, some acquisition (don't go dark!) Now is a great time to do website updates/redo Ensure measurement plans and dashboards are in a good place (including patient privacy clean-up work) Integrate new tools, like CRM, email marketing, etc. Put some time toward persona development and user journey optimization Roll out and test content marketing strategies   Open Enrollment & AEP During your busiest season Ramp up your conversion-oriented media programs Limit website changes, testing and tracking programs only Test persona-based messaging and optimize, optimize, optimize! Implement the right marketing tactics at the appropriate time of year to leverage both stages of the payor marketing year. Connect with Jenny: https://www.linkedin.com/in/jennybristow/ https://calendly.com/jennybristow 

This week on the Revenue Insights Podcast we are joined by Akira Mamizuka, Vice President of Global Sales Operations at LinkedIn. In this episode, Lee and Akira explore LinkedIn's sales ops structure, quota setting philosophy, and strategies for driving performance improvement, as well as the characteristics of top performers and how LinkedIn optimizes their sales organization for success. Akira Mamizuka is the Vice President of Global Sales Operations, SaaS at LinkedIn. He has been at LinkedIn for over a decade. Akira currently represents 60% of total B2B revenue, and is responsible for Member & Customer Success teams, as well as Marketing Planning & Performance. Before LinkedIn, Akira was with McKinsey & Company for almost three years.

Do you have and used a marketing plan? Do you find marketing planning difficult? Today, I am going to share four high-level marketing planning concepts that will help your planning become more effective. They are simple, but they're often overlooked. 

Are you committing a random or haphazard acts of marketing? Maybe you're guessing your next steps, hoping they work. These are all marketing planning issues. And in today's episode, I'm going to share my best marketing planning tips to help you overcome your marketing planning challenges. 

Five Key Phases of the Author Journey:Book Development:Writing and refining the manuscript.Gathering feedback from alpha or beta readers.Analogy of preparing a meal to describe the process of book development.Book Publishing:Decision-making regarding the publishing route (traditional, self, or hybrid).Finalizing book title, cover design, and layout.Author Branding:Building a personal brand beyond logos and business cards.Emphasizing personality, authenticity, and community engagement.Launch and Marketing:Planning and executing the book launch.Strategies for creating buzz and connecting with the audience.Beyond the Book:Expanding influence through workshops, consulting, and speaking engagements.Leveraging expertise beyond the written work.Overlap and Cyclic Nature of Phases:Highlight on the overlapping nature of Book Development, Author Branding, and Book Publishing.Understanding that phases can reset and evolve based on new learnings.Action Insight:Encouragement to identify current phase(s) in the author journey.Advice on using this insight to navigate the author's path and face challenges effectively. Submit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Welcome to the fifth and final part of our Marketing Planning Series! So far, we've explored data-driven marketing, content planning, leveraging social media, and creating engaging social media posts. In this blog post, we'll uncover the art of repurposing old content that ranks. By maximizing the value of your existing content, you can breathe new life into it, boost your SEO efforts, and engage your audience. Let's dive into the world of content repurposing. Get the MadLibs Prompts: https://jenvazquezcoach.com/content-marketing-planning-series-part-5-repurposing-old-content-that-ranks-with-ai/ Tailwind https://jenvazquezcoach.com/tailwind Creative Marketing Summit (FREE ticket): https://creativemarketingsummit.com

Welcome to the fourth part of our Marketing Planning Series! In previous segments, we explored the importance of data-driven marketing, content planning based on data insights, and crafting a strategic content calendar. Now, it's time to extend the reach of your content by leveraging social media effectively. In this blog post, we'll delve into the art of creating engaging social media posts from your core content, utilizing ChatGPT to spark content ideas and variations, adding eye-catching visuals, scheduling posts for optimal engagement, and measuring your social media strategy's impact. Let's unlock the potential of social media marketing! Content Series: Part 1: https://youtu.be/A-KiSf3SwZA Part 2: https://youtu.be/DfQ1Yg2L3lc Part 3: https://youtu.be/CDuarHQbCQM Part 4: https://youtu.be/K0oAs9Utf5oPart 5: Coming Soon Get the MadLibs Prompts: https://jenvazquezcoach.com/content-marketing-planning-series-part-4-leveraging-chatgpt-to-create-social-media-posts-from-core-content/ https://jenvazquezcoach.com/tailwind Creative Marketing Summit (FREE ticket): https://creativemarketingsummit.com

Sponsored by the Creative Marketing Summit a free marketing summit for female service providers. Sign up: ⁠https://creativemarketingsummit.com⁠ Content Marketing Planning Masterclass: https://thepinterestqueen.com/planning Welcome back to our journey into crafting a content strategy that truly shines! In this third installment of our series, we're focusing on how to pick the perfect core content for your brand and how AI, specifically ChatGPT, can be a game-changer in your content creation process. Let's get those creative gears turning and explore how these tools can be harnessed to elevate your brand to new heights! Read the blog (and get ChatGPT prompts free here: ⁠⁠https://jenvazquezcoach.com/content-marketing-planning-series-part-3-picking-core-content-and-using-ai-to-generate-it/

On this episode, Mike Sits down with his wife, Beckie to discuss all things marketing for 2024. Beckie discusses launching a mixed-media plan for your business. Beckie and Mike also discuss where to start in launching your first marketing plan. @sidehustlesquadpodcast https://go.getjobber.com/sidehustlesquad (Get 20% off for 6 months) Save 10% on KUJO Yardwear: https://www.kujo.com/?utm_source=sidehustlesquadpodcast&promotion=10sidehustle LCR Summit: https://www.eventbrite.com/e/lcr-summit-tickets-725789394617

Shop owners take marketing planning seriously by prepping, planning, & executing. Sharing real world experiences, tips, and ideas for successful planning.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros Questions/Ideas - podcast@shopmarketingpros.com

As we approach the end of the year there have been many discussions and questions about annual marketing planning. In this episode, Kim chats with shop owners Matt Wagg and LauraLee Schmidt about their successful planning and execution of their shop's annual marketing planning. We dissect what's needed to prepare to plan, how to plan, and how to monitor and adjust. Show Notes with TimestampsAnnual Marketing Planning (00:00:10) Discussion about the importance of annual marketing planning for auto repair shops and the introduction of the podcast episode.Realization of the Need for Marketing Planning (00:01:26) Explanation of how shop owners, Laura Lee Schmidt and Matt Wagg, realized the need for annual marketing planning and the challenges faced.Experience with Marketing Planning (00:02:30) Conversation about the experiences of shop owners Laura Lee Schmidt and Matt Wagg in implementing annual marketing planning for their respective businesses.Business Growth and Marketing Planning (00:05:24) Matt Wagg's experience in starting a new business and the role of marketing planning in business growth.Corporate Experience and Marketing Planning (00:08:08) Laura Lee Schmidt's experience in corporate marketing planning and its adaptation to small independent businesses.Budgeting for Marketing (00:11:31) Discussion about budgeting for marketing, including reverse engineering, tracking returns, and the percentage of sales used for marketing..TV Commercials Tracking (00:13:45) Discussion on tracking ROI for TV commercials and direct mail using specific codes and QR codes.Budget Planning (00:14:11) Shop owners discussing their marketing budget planning, starting at 5% and aiming for a 7 to 8% increase.Marketing Budget Range (00:14:43) Exploring the range of marketing budget percentages, from 5% to 15%, for maintaining growth or aggressive expansion.Identifying Slow Times (00:15:25) Strategies for adjusting marketing budget during slow times and the impact of local events on business.May Sales Dip (00:18:17) Discovering the influence of graduation parties on May sales and adjusting marketing strategies to counter the dip.Event Marketing Success (00:20:26) A successful event marketing strategy during a historically slow month, leading to increased business.Intentional Marketing Planning (00:22:51) Importance of dedicating time to marketing planning and the need for forethought in shop owners' marketing strategies.Diagnosing Slow Times (00:23:50) Changing the mindset to diagnose and plan for slow times, emphasizing the need for intentional planning and measurement.Analyzing Monthly Performance (00:26:03) Discussion about tracking and comparing monthly performance to inform proactive marketing planning.Tools for Marketing Planning (00:27:22) Laura Lee shares her spreadsheet tool for budgeting and tracking marketing expenses.Marketing Tracking and Reporting (00:28:04) Laura Lee and Matt discuss the importance of tracking tools, reports, and analytics for informed marketing decisions.Reviewing Marketing Performance (00:29:10) Matt discusses reviewing reports, lead sources, and direct mail success for marketing planning.Evaluating Marketing Investments (00:30:48) The importance of tracking what works and what doesn't in marketing investments is emphasized.Coaching and Marketing Planning (00:32:13) Shop owners discuss the role of their coaches in advising and encouraging more aggressive marketing planning.Marketing Planning Timeline (00:35:27) Laura Lee shares her timeline for marketing planning, emphasizing the need for early planning due to inventory needs.Setting Time for Marketing Planning (00:36:59) Matt discusses finding unbothered time for marketing planning, highlighting the importance of focus and...

Are you ready to supercharge your content marketing strategy with data-driven insights? In today's fast-paced digital landscape, staying ahead of the competition is crucial. Join us in this exciting new series as we embark on unlocking the power of data-driven marketing. Welcome to Part 1 of our Marketing Planning Series, where we'll dive into the world of Google Search Console and reveal how it can revolutionize your marketing game! → Register for free https://creativemarketingsummit.com Read the blog here: https://jenvazquezcoach.com/marketing-planning-series-part-1-reviewing-last-years-content-performance-on-google-search-console/

Welcome to the second part of our Marketing Planning Series! In the previous installment, we delved into the importance of data-driven marketing and how Google Search Console can provide valuable insights into your content's performance. Now, armed with data, it's time to translate these insights into a well-crafted content strategy for the upcoming quarter. In this blog post, we'll explore the intricacies of crafting a data-driven content strategy, reviewing top-performing content, analyzing audience engagement, identifying emerging trends, and aligning your content with your business goals. Let's dive in! Read the blog here: ⁠https://jenvazquezcoach.com/content-marketing-planning-series-part-2-quarterly-content-planning-based-on-data-insights/

Today we're flipping the script: CJ is the guest, and he's demystifying annual planning on The Role Forward podcast. CJ and host Joe Michalowski dive into the intricacies of annual planning, the practical steps of strategic planning (breaking down the process into digestible stages), and the complexities of financial forecasting in the startup ecosystem. Tropic is the next-generation Procurement Platform that's helping modern CFOs take control of their budgets and bottom line, head to www.tropicapp.io/metrics. CJ's insights offer valuable lessons on balancing ambition with the realities of startup finance, providing a blueprint for listeners navigating their own annual planning. --- SPONSOR: Tropic Tropic is the next-generation Procurement Platform that's helping modern CFOs take control of their budgets and bottom line. By combining approval workflows, supplier management, and pricing benchmarks all in one place, Tropic makes savings opportunities easy to find and act on.

The holidays are fast approaching and planning your marketing will allow you to maximize your ticket package sales.Here are the three-part process that I have noticed work the best:Deals - have two deals presented not one. There is psychology in providing fans with two choices over having one choice. Each option is a bundle including merchandise and tickets. Pre-Promotion - Start your marketing early so that fans can get excited and they are aware of the deals. That is part of the reason why Wal-Mart, Target, and other retailers have already started to share what is offered - to get people excited!Document and Track - Download a printable November calendar and write in all of your marketing activities including emails, social posts, texting, etc. If possible track ticket sales from sources. So you know exactly which sources converts the best. Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Do you plan your marketing first or your fundraising first? For me, the answer is always your sales or fundraising goal. Marketing is meant to support your organizational goals. Don't get lost in the trap of working in silos where one isn't supporting the other! What you'll learn: → why your fundraising plan comes first. → how data can help drive decisions. → pay attention to audiences. → creating a culture of communication. Want to skip ahead? Here are key takeaways: [2:09] Build your fundraising plan first. When they know the goals that are laid out it makes it easier for marketers to put their plan together. This also helps to ensure that priority is giving to the activities that are going to support the revenue streams the organization is prioritizing. [2:39] Ask for the right data to support the financial goals. Building your goals around true data will also help you create financial goals that are attainable. This data can come from your donor data in your CRM as well as your marketing data sources like social media or your website analytics. [4:46] Create your plan based around your target audience. For example, are you focusing on corporate sponsors, increasing grant dollars, bring in new monthly donors, etc. This is again about prioritizing the activities you do. [12:40] Maintain open lines of communication. As the plan starts moving forward, make sure both sides are communication what's working and what's not. As funds come in it's important to strategize on areas you might need to pivot or what areas you need to double down on. Resources One-on-One Digital Marketing Therapy Sessions Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours 

Ready to make your annual marketing plan not only manageable but also incredibly effective? Join me, Sarah Noel Block, as I take you through the fantastic journey of understanding the various stages of your customer experiences - from awareness to retention. Let's tackle the emotions, questions, and pain points that your customers encounter and identify how to enhance their journey. Together, we'll set achievable SMART goals and tie them to Key Performance Indicators to ensure your progress is trackable and your marketing plan effective.We'll also examine the power of breaking down annual goals into quarterly strategies and tactics, creating a more digestible and less overwhelming approach to your marketing plan. You'll also get a sneak peek into my exclusive quarterly marketing plan template to further aid your planning process. Towards the end, I have an exciting offer lined up for you - a chance to work with me in a 2024 marketing planning session. Are you set to smash those revenue targets and make your marketing plan a resounding success? Then let's get started!Quarterly marketing plan.Annual Planning SessionDiscount: PODCAST95Join the FREE live workshop to craft your killer lead magnet on November 14 at 12pm CST. Save your seat here.Website: https://www.sarahnoelblock.comLinkedIn: https://www.linkedin.com/in/sarahnoelblock/Newsletter: https://tinymarketing.me/newsletterClick here to ask a question about the episode

Wendy Covey talked with Eddie Saunders Jr. of Speak Friend Consulting, about 2024 marketing planning, the power or comarketing, empathy in developing sales enablement, and more.2024 is looming just a few short months away! As marketers, it's time to think about updating our strategies for the new year - where to focus our efforts, which channels to invest in, and how we can level-up our craft. I had Eddie Saunders Jr. on the podcast this week to give his insights into these topics. We talked about about the underused tactic of comarketing, how TikTok can be added to your marketing channels, and how marketers can develop more empathy to reach customers where they are - plus using your sales team to get even more customer intel.Don't miss Eddie at the Industrial Marketing Summit January 31 - February 2nd in Austin, Texas. He will be joined by other panelists who are industry leaders in influencer marketing, brand voice, and thought leadership.ResourcesConnect with Eddie on LinkedinLearn more about Speak Friend ConsultingRegister for the Industrial Marketing Summit Connect with TREW Marketing Learn About TREW Marketing Order the book! Content Marketing, EngineeredConnect with WendyTREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.

Kristin Lawton joined us earlier this year for an episode of The Simple & Smart SEO Show and we couldn't miss the chance to ask her to go deeper on one specific task she shared.How to have a 6-week business planning retreat with yourself!This is a 2-hour task (maybe 4 hr total if you've never done this before).Here's how Kristin breaks it down:Make it feel like a treat: get out to a coffee shop or take yourself to dinnerPlan for a quarter and treat the 6-week planning session like a check in—a little more work the first time you do this, but each future retreat will feel like a lighter lift!2 categories: personal & professionalWrite things on or add things to your calendarReview your quarterly goals & check in on key metricsBe sure to take Kristin's quiz to discover your signature brand marketing style!(Brittany is Shaken!)Take the quiz & share your result with all of us on Instagram!Hey, football fans! Score big this fall with Senior Night Gifts from LoveYourSenior.com. These treasures are just what you need to make your memories last a lifetime. But hurry, these limited edition pieces are as fleeting as those Friday night lights Visit loveyoursenior.com and grab yours before the final whistle blows.That's loveyoursenior.com.Support the showApply to be our podcast guest!

What should I invest in marketing to reach my goals? And what should my budget be? These are both common questions that I get asked. And today, I'm going to dive deep into this topic so that you can unlock the secrets of allocating your money for maximum impact.

Ready to up your marketing game with a unique strategy? Welcome to step six of our seven-part series on crafting a successful marketing plan. This episode uncovers the "Hunter-Gatherer" method, a potent combination of strategic planning and feedback gathering. As the "hunter", you'll learn to anticipate the moves of your target audience and create solid action plans. As the "gatherer", we'll guide you on getting valuable internal feedback to polish your strategies further. We make sure you're equipped to be patient, well-prepared, and adaptive, vital traits to maximize your marketing success.We dive deeper into creating an actionable plan, deciding on the appropriate platforms to reach your target audience, and managing your marketing budget effectively. This episode is filled with insights and tips on creating an internal feedback loop, a crucial step that helps fine-tune your strategies before presenting them to the public or clients. If you're an agency owner or a small business owner, this episode is specially designed for you. Whether you're marketing a product, service, or a brand, join us as we help you refine your marketing plan and enhance the chances of your business success.Support the showNetwork with other entrepreneurs and get access to monthly free live trainings: https://bit.ly/38w3VNiDownload our free Podcast Gear Guide: http://www.LaunchMyPodcastShow.comFollow us: https://www.facebook.com/dontfeargrithttps://www.instagram.com/dontfeargrit/

Chris was invited on the Revenue Formula Podcast, hosted by Toni Hohlbein & Mikkel Plaehn to discuss planning. They cover the challenges and problems faced by companies when planning marketing strategies, and Chris emphasizes the need to view marketing and sales planning as one overall system, rather than separate entities. He explains the importance of analyzing historical data to determine the effectiveness of different pipeline sources and make informed decisions about future strategies. He also highlights the inefficiencies and hidden costs associated with traditional MQL models and the need to focus on capturing high-intent buyers. Chris suggests that companies should optimize their demand capture budget and allocate resources to demand generation activities that drive meaningful results. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

Welcome to the podcast aimed specifically at coaches and consultants who find themselves uncertain about their marketing message. In this episode, we dive deep into the importance of clarity and how it can make a significant difference in your marketing efforts. Your host, Denise Fay, shares her own experiences and insights, providing valuable guidance to help you craft a compelling marketing message that resonates with your target audience. Episode Highlights: The essential role of clarity in marketing and how a confused mind never buys. The two crucial aspects of achieving clarity: your message and the words you use. How You Factor is an essential part of The FAY WAY to Marketing, a framework for effective marketing. Dispelling the myth of the 60-second elevator pitch and focusing on the power of clarity instead. Embracing your uniqueness and showcasing your YOU Factor to stand out from the competition.   The transformation from a great marketing message to a phenomenal one by working on your YOU Factor. Owning your marketing message and becoming a rockstar in your field. If you're ready to clarify your marketing message and unlock the power of your YOU Factor, this podcast is for you. Join Denise Fay as she guides you through actionable strategies and expert advice to help you attract more clients, make a greater impact, and become more famous in your industry. Don't miss out on this opportunity to revolutionize your marketing approach! Join the Achievers Club for additional support, training, and accountability. Reach out to Denise Fay via email at denisefay@achievemarketing.ie to connect and share your unique marketing message. Remember to leave a review and help spread the word about this podcast to empower more coaches and consultants like yourself. Together, let's make a lasting impact through effective marketing! Get in touch using any of the social channels..whichever you prefer: Denise Fay on Instagram. (I'm usually on this one!) Denise Fay on Facebook. Denise Fay on Linkedin Denise's personal website Denise's company website

 Planning is a critical component of successful marketing. Yet so many businesses don't spend time doing it, right? Or they just don't even do it at all. I believe this happens because people, they see it as too much work or they're just not even sure where to get started. That's why I'm shooting in this episode today, I'm going to help demystify the marketing planning process. Share some of the best tips that I have with you so that you can see that marketing planning doesn't have to be difficult, right? It can be simple. That doesn't mean that it's not work, but it can be simple. 

As another year wraps up, many of us are thinking about next year's success. In this episode, we look at marketing planning for success. We cover what marketing planning entails, who should be involved in the process, how to successfully map out your marketing and how to create a plan you can actually stick to. Tune in to learn how you can effectively review the past year's marketing efforts and plan for a successful year ahead. We discuss: How to ensure the marketing plans you create align with your overarching businesses goals.  How to assess your company's competitive state. How the following Peter Drucker's quote relates to your marketing review: “Planning for tomorrow means sloughing off yesterday. Before you do something new, you have to stop doing something old” The key questions to ask during an effective review of your previous year's marketing activities. Areas of your business that can be easy to overlook when reviewing your marketing (and how to ensure you don't miss them). The key elements you should include in your marketing plan for the upcoming year to ensure success.

When your marketing efforts feel like you're taking two steps forward and one step back, it may be time to go back to basics. Back to marketing fundamentals. In this interview I speak with Tim Fitzpatrick, president of Rialto Marketing, about the importance of nailing down the basic principles of marketing. Tim shares his 6-step tactical plan to get back on track.Connect with Tim:LinkedIn: https://www.linkedin.com/in/timpfitzpatrick/Youtube: https://www.youtube.com/ Twitter: @RialtoMarketingTim Facebook: https://www.facebook.com/timfitzpatrickco/Business Website: https://consciouslycorporate.com/********Sign up for Linda's newsletter here for more conversion copywriting tips: https://thecopyworx.com/newsletter/

This will be the last episode of The How To Do Marketing Show that I record. In this episode, I share my three favourite interviews from the show, what I have loved along and been challenged with along the way and I also talk about the new direction I am taking in my career.  Thank you for being a listener of The How To Do Marketing Show! About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I'm also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.See omnystudio.com/listener for privacy information.

Planning for Caregiver “Hiring” SlowdownPossible reasons and solutions for the slowdownSteps to take BEFOREHANDPlanning for Caregiver “Working” Hours SlowdownSteps to take BEFOREHAND Annual Caregiver Hiring/Working Slowdown Planning CalendarJanuary Leave-Behind IdeasLearn More: ASNMarketingPlan.comHome Care Marketing Mastermind: 1 Year of the best online and offline marketing discussions, handouts, marketing ideas, samples, and graphicsASNMarketingPlan.com/mastermindhttps://www.facebook.com/homecaremarketinghttps://www.youtube.com/channel/UCk75cRzwU4Nsefc4Gk7Xa0whttps://www.tiktok.com/@homecaremarketinghttps://www.instagram.com/homecaremarketingexpert/https://www.linkedin.com/company/ltc-expert-publications-llc/

Here's what we're talking about in this episode: How the iOS 14 update impacted advertising and marketing  The rise of in-platform marketing and how it can benefit business owners The best digital marketing funnel strategies to adopt right now (+ examples of what worked and what didn't for Studio Grow clients) Why your follow-up system is more important than ever before right now & how SMS messaging can play a role in this process The 2 metrics that make marketing on TikTok totally worth it Y'all, if you're in the process of building out your marketing strategies for 2023 right now, this is advice you cannot afford to miss. Go grab a notebook and start listening now! LINKS: https://www.successfuladsclub.com/ https://www.linkedin.com/in/tara-zirker-23a24035/

2023 is going to be here before we know it- and one of the biggest things I have learned over my career is that the more you can plan ahead, the better off you are going to feel. In this episode I am going to walk you through a step-by-step guide to creating your marketing plan for 2023 before the hustle and bustle of the holiday's hit!A few things I'll cover today to get you ready for 2023 are:How you can revisit and update your brand kitHow to look at your metrics and set businesses goalsHow to build a framework for your annual content...and so much more! Book your Quarterly Content Planning Session in November or December and start 2023 off with a marketing strategy to move your business forward! This plan helps you get consistent with your content, with a customized plan to eliminate overwhelm and second guessing your strategy.

Recently I surveyed 50 small business owners and asked them what the biggest challenge was when it came to creating their content marketing. The survey revealed that the biggest challenge that 60% of small business owners face is finding the time to create a consistent flow of content. They simply don't feel like they have the time or the resources to keep up. Well, we can't add extra hours into the day, but we can save the amount of time it's taking you to create this content by sharing the very system that we use to manage the content marketing, for our business as well as our clients. Our seven step content marketing system ensures that we work with epic efficiency while achieve maximum results. About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and CEO of a marketing agency called Dragonfly Marketing PLUS the founder of the How to do Marketing Academy.  I'm also the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.See omnystudio.com/listener for privacy information.

Home Care Marketing - Planning Ahead for 2023, Learn from the Expert!

Bethany Jett attended her first writers conference with a proposal and a prayer and left with the Writer of the Year award, an agency contract, and interest from multiple publishers. Three months later, she sold her debut book The Cinderella Rule: a Young Woman's Guide to Happily Ever After (Revell), which became a Selah Awards finalist.Bethany is the Founder and Co-Owner of Serious Writer, Inc., and Vice President of Platinum Literary Services where she specializes in marketing, nonfiction proposal creation, ghostwriting, and developmental editing.Along with her speaking, writing, and graduate studies, Bethany speaks at churches and conferences nationwide.Bethany is a military spouse, momma-of-boys, suspense-novel junkie who describes herself as “mid-maintenance” and loves cute shoes and all things girly. Connect with her at BethanyJett.com and across all major social media platforms.To follow What's Your Story on Instagram visit http://www.instagram.com/whatsyourstory.podcastHannah Conway is a Lifeway author, a speaker and a women's ministry director in her local church. To connect with Hannah visit http://www.hannahrconway.com or follow her on Social Media:  Facebook: http://www.facebook.com/hannahrconway Instagram: http://www.instagram.com/hannahrconway_authorStephani Cook is an Enneagram life coach, speaker, podcast host and the creator of On Purpose Coaching. Through On Purpose Coaching she helps others to improve relationships and to discover intentional abundant living. To connect with Stephani visit http://www.stephanicook.org or follow her on Social Media: Facebook: http://www.facebook.com/stephaniscook Instagram: http://www.instagram.com/stephani_cook Cover photo by Alison Weakley Photographyhttp://www.alisonweakleyphotography.comSupport the show

If you want to experience consistent, repeatable results with your marketing, then having a plan is essential. Today I'm going to share some of the common marketing planning mistakes we see so you can avoid them and get where you want to go faster.