Podcast appearances and mentions of dave chaffey

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Folge 35 beschäftigt sich mit dem Vermeiden der größten Fehler bei E-Commerce-Projekten. Zu Gast ist Markus Lorenz, E-Commerce Berater bei datrycs. Markus und die Teams von datrycs beraten und begleiten mittelständische Unternehmen auf ihrem Weg zum E-Commerce-Pureplayer. Dabei geht es nicht nur um die Entwicklung von Strategien, sondern auch um deren Umsetzung bis hin zum Betrieb der entstandenen E-Commerce-Plattform – von der Entwicklung bis zum Performance Marketing. Uli, Markus und Markus diskutieren, warum viele E-Commerce-Projekte ohne klare strategische Perspektive angegangen werden. Markus bemängelt dabei, dass zu Beginn vieler Projekte zwingend notwendige Daten und Informationen fehlen. Prozesse und Strukturen werden unkritisch übernommen und orientieren sich so meist an den Gegebenheiten und nicht an den Kunden und den gewünschten Ergebnissen. So werden unternehmerische Chancen, die sich durch E-Commerce zusätzlich entwickeln könnten, oft nicht genutzt. Wer sich weiter informieren möchte, wird hier fündig: - datrycs zu E-Commerce und Angebot: https://datrycs.com/de - Literaturhinweis "E-Business and E-Commerce Management" von Dave Chaffey: https://amzn.eu/d/hiRWEY9 - Literaturhinweis "Der Allesverkäufer: Jeff Bezos und das Imperium von Amazon" von Brad Stone https://amzn.eu/d/e3PjF6M - Literaturhinweis "The Conversion Code: Stop Chasing Leads and Start Attracting Clients" von Chris Smith: https://amzn.eu/d/aa8nOR3 - Literaturhinweis "Purple Cow: Transform Your Business by Being Remarkable" von Seth Godin: https://amzn.eu/d/ivSVtwO Euer Feedback zur Folge und Vorschläge für Themen und Gäst:innen sind sehr willkommen! Vernetzt euch und diskutiert mit: - Markus Lorenz: https://www.linkedin.com/in/markus-lorenz/ - Ulrich Irnich: https://www.linkedin.com/in/ulrichirnich/ - Markus Kuckertz: https://www.linkedin.com/in/markuskuckertz/ Mitwirkende - Hosts: Ulrich Irnich & Markus Kuckertz // Produktion: Daniel Sprügel, Maniac Studios (https://maniacstudios.com/) // Redaktion: Marcus Pawlik © Digital Pacemaker Podcast 2023

It is time for another episode. I am Heneka Watkis-Porter, the host and creator of The Entrepreneurial You podcast if you are new here. Did you catch last week's episode with a longtime friend, Dino Hinds. What a time we had! Dino shared his journey into the exciting world of entrepreneurship and how it led him into acquiring SSL Venture Capital Jamaica Limited, with several other acquisitions in the pipeline. This week, it is all about getting the mind of an entrepreneur, sharing his journey from Guyana to Jamaica. It is going to be great. The Entrepreneurial You is supported by henekawatkisporter.com, The National Peoples Co-operative Bank of Jamaica Limited, Committed to the growth and development of our members; Profit Jumpstarter, and The Jamaica Stock Exchange (you should check out their podcast, proudly hosted and produced by me.) Opening business Tip courtesy of the National PC Bank of Jamaica: Get Organized- successful businesses are built on the organization. This can either make or break your business. Without organization, tasks can pile up and you can lose valuable money and time. My guest on episode 270 of The Entrepreneurial You today is Mohan Jagnarine. “Mohan” Jagnarine is the Executive Director in charge of New Business and Market Development at Spur Tree Spices Jamaica as well as one of the original company founders. PODCAST REVIEW: Great: Such an informative podcast. thanks for connecting! Dave Chaffey, Australia If you write a review send me an email at henekawatkisporter@gmail.com let me know so I can shout you out right here on the show! Connect with Mohan: 876-564-6482 I am super happy to introduce a new segment called Money Tip, brought to you by Profit Jumpstarter: Max Out Your High-Interest Savings Account With higher interest rates these days it is important to max out your high-interest savings account and benefit from the higher interest rates on these accounts. Unlike traditional savings accounts, high-yield savings accounts reward you with a higher interest rate and your money will grow even faster due to compound interest. A good use for this account is for your emergency fund, travel fund or any other short-term goal you may have. Now, knowledge is nothing without execution so be sure to implement this money tip! Thank you for tuning in to this episode with Mohan Jagnarine. Also, check out this conversation I had with Mohan for The Jamaica Stock Exchange and You Podcast. Tune in to hear my most memorable moment from today's episode. What's yours? Send us your feedback at henekawatkisporter@gmail.com or on social media @henekawatkisporter. Remember to follow this podcast on your favourite podcast app or connect with me for all things Podcasting at henekawatkisporter.com Stay connected with me elsewhere: https://www.facebook.com/henekawatkisporter/ https://twitter.com/TheEntrepYou https://www.instagram.com/heneka_watkis_porter/ https://www.linkedin.com/in/henekawatkisporter/ https://youtube.com/user/Heneka2010 https://www.pinterest.com/watkisporter/ https://www.henekawatkisporter.com/teypodcast --- Send in a voice message: https://anchor.fm/the-entrepreneurial-you/message

Continuing a series of in-depth interviews with some of Business Marketing's heroes.  Today business Marketer Dave Stevens speaks to Co-Founder of Smart Insights Dave Chaffey.

The one about eMarketing Excellence, getting to the point, wireless microphones and “The Evil Dead” – TG57  00:00:00 Introduction   Here are your hosts, Roger and Pascal.      00:02:09 In the News   A selection of announcements and news releases from the world of marketing and technology that caught our attention.    00:10:11 Content Spotlights   ROGER: Stop rambling. Here's how the most successful people get to the point, says public speaking expert. https://www.cnbc.com/2021/10/19/stop-rambling-use-this-easy-trick-to-get-to-the-point-faster-says-public-speaking-expert.html (https://www.cnbc.com/2021/10/19/stop-rambling-use-this-easy-trick-to-get-to-the-point-faster-says-public-speaking-expert.html)   PASCAL: eMarketing Excellence – The Heart Of eBusiness – A book by PR Smith and Dave Chaffey – 20th Anniversary! https://www.davechaffey.com/ (https://www.davechaffey.com/) and https://prsmith.org/books/ (https://prsmith.org/books/)     00:22:37 Marketing Tech and Apps    ROGER: It's all about video and audio:  Tech Magnet: Wireless microphone for smart phones. https://techmagnet.net/products/smartmic-wireless-microphone (https://techmagnet.net/products/smartmic-wireless-microphone)  Mobile Phone Gimbal: https://techmagnet.net/products/vertigo-mini-smart-gimbal (https://techmagnet.net/products/vertigo-mini-smart-gimbal)  PASCAL: It's all about inspiration when selling products online  https://www.junglescout.com/ (https://www.junglescout.com/) your all-in-one platform to understand the behaviour of customers on Amazon  https://www.lapa.ninja/ (https://www.lapa.ninja/) a gallery featuring the best 4000+ landing page examples for products and services    00:30:21 This Week in History   Our selection of historical events and anniversaries from the world of science, technology and popular culture.    00:38:16 Creator Shout Outs   ROGER: The Stoop Storytelling Podcast (Laura Wexlin and Jessica Henkin): https://stoopstorytelling.com/podcasts/ (https://stoopstorytelling.com/podcasts/)  PASCAL: The team at We Are UMi launched a new podcast series ‘UMiCast' hosted by Richard Dawson. Guests so far include Ian Livingstone, Jonny Grubin and Lizzy Hodcroft. https://open.spotify.com/show/7LQJxOccH5nMjW0YjOglSp (https://open.spotify.com/show/7LQJxOccH5nMjW0YjOglSp) and https://www.weareumi.co.uk/webapp/inspiration/podcast-ian-livingstone-on-the-power-of-gaming/ (https://www.weareumi.co.uk/webapp/inspiration/podcast-ian-livingstone-on-the-power-of-gaming/)    00:42:24 Film Marketing   The Evil Dead (1981)  Director/Writer: Sam Raimi   Stars: Bruce Campbell (Ash), Ellen Sandweiss (Cheryl), Richard DeManincor (Scott), Betsy Baker (Linda), Theresa Tilly (Shelly)  One of the scariest low-budget movies of all time, the Evil Dead is still banned in certain countries.  It's also perhaps one of the first examples of influencer marketing. After trying to create a “show within a show” to coax media commentators, and merch campaign by Irvin Shapiro, a comment by author Stephen King who saw the film at Cannes lifted the campaign into orbit. King's comment appeared in the marketing and increased demand overnight.  About Two Geeks and A Marketing Podcast     Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.   Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.    Pascal is also on a mission to demystify digital marketing. He's...

In this episode, we dive deep into the ever-changing waters of digital. For marketing professionals today, balancing in-depth knowledge of digital channels with an integrated marketing mindset is a deep-set challenge, and one that we invite special guest Dr Dave Chaffey, co-founder of Smart Insights, to digest in this fortnight's podcast. This podcast was recorded on Thursday 18 March at 12:00 GMT. If you enjoyed this episode, please subscribe to ensure you don't miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don't forget to join the conversation and let us know what topics you'd like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening. 

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David Chaffey from the Manbrain podcast joins us to discuss things in Australia, is it even real? Has he tried the Rick and Morty donuts? What’s the difference of kangaroo pouches and tiny homes. All joking aside we ask about his stent in podcasting as we finish up we have a surprise guest join in.Sponsored by Mybookiehttp://bit.ly/MYB-TwoAndAHalfAmigosUse promo: Amigos

In this episode, Richie and Dave covered:1. [Jobs to be Done Methodology]:(https://www.davechaffey.com/digital-marketing-glossary/jobs-to-be-done-in-marketing-jtbd-methodology/)2. [Marketing Playbooks]:(https://www.davechaffey.com/digital-marketing-glossary/marketing-playbook/) 3. [Example Email mistake from Amazon]:(https://www.linkedin.com/feed/update/urn:li:activity:6626082422435966976/)4. [Chromium third-party cookie announcement]:(https://blog.chromium.org/2020/01/building-more-private-web-path-towards.html) 5. [Google’s core updates for SEO including EAT and the quality guidelines]:(https://www.davechaffey.com/digital-marketing-glossary/googles-core-updates/)6. [Question - Social Intelligence including two free social listening tools]:(https://www.davechaffey.com/digital-marketing-glossary/social-listening/)7. [Question -RACE Marketing model]:(https://www.davechaffey.com/digital-marketing-glossary/race-marketing-planning-model/)8. [T-shaped marketer]:(https://www.smartinsights.com/managing-digital-marketing/personal-career-development/csimon-swan-t-shaped-marketer/)Thanks for listening! Feel free to:[Ask a question at WNIM]: (https://www.wnim.info)Or connect with us on LinkedIn: [Dave Chaffey]: (https://www.linkedin.com/in/davechaffey/)[Ritchie Mehta]: (https://www.linkedin.com/in/ritchiemehta/)

HOLY MOTHER, WE MADE IT TO EPISODE 100!! This episode is a celebration, and who better to spend it with then our OG podcast buddies!  We are joined throughout this episode by some of our friends that we have met through podcasting such as John Bukenas (The Podfather/host of The Bear Cave), Jen Fackler (aka Mrs Chad Fackler/Super Listener of indie podcasts), Dave Chaffey (host of the Manbrain Podcast), Jodie B (host of the PoBoys Podcast), Chris Wutzke and The Duchess (hosts of #NoOffense), and Jason Alme (½ of the Shit Happens When You Party Naked Podcast). Thank you so much to everyone who joined us on the show and in the chat, and anyone who is downloading this episode right now....  You are all the reason we are still here and WE LOVE YOU ALL! We had a great time recording this, and there is some extra content that was not on the video stream where we shoot the shit with Alme and the Wutzke's for a little bit.....ENJOY! We streamed this episode LIVE on the Married AF Podcast Facebook page: www.facebook.com/MarriedAFPodcast   Please Subscribe to Married AF on your favorite podcast app, and give us a 5 star rating!    Here is where you can contact us: Twitter: @Marriedasfuck Facebook: Married AF Podcast Instagram: Marriedafpodcast Email: marriedafpod@gmail.com   Married AF is a proud member of the Civilized Creatures Entertainment Network: Twitter: @CivilizedEnt Facebook: Civilized Creatures Podcast Network Instagram: @civilizedcreatures Email: civilizedcreaturespods@gmail.com   Check out all of our pals on the Civilized Creatures Network: Drinks With Larry What’s In Your Hometown Bearded Dad Picks and Bones The Untrained Eye Welcome To My Show  Cinemondo  The Bear Cave   This episode is brought to you by...   Whax Whax was founded by friends from New York City who wanted re-imagine personal pleasure.   with medical research showing that personal pleasure was healthy, whax was carefully formulated to moisturize, enhance the experience, and amplify the euphoric sensations. Treat yourself to luxury lubrication!  Go to www.getwhax.com and use promo code AF20 for 20% off your order!   Bio Bidet:  At BioBidet, they believe that your butt deserves to be spoiled after carrying you around all day. We are here to tell you that water does it better. It is an experience that you deserve to explore for yourself! Get yours at https://biobidet.com/ today, and use code marriedaf at checkout for 10% off!   Please also check out our other sponsors...   Underzips: We are proud to deliver high quality, patriotic underwear at an affordable price. We aim to provide performance, flexibility, and breathability with the utility of a protected pocket that’s been designed to feel virtually invisible from the outside and the inside. Comfort first. Function second. Go to www.underzips.com and use promo code RANDY at checkout to get 10% off your order!   Effing Gear: Look, some people just aren’t gonna like what you’re wearing.  If you're the kind of person that just doesn't really give an Eff- we're probably the brand for you.  Head over to www.effinggear.com and use promo code marriedaf at checkout for 10% off your order!   Muscle Vodka: Married AF has teamed up with Muscle Vodka!! Get ripped responsibly - Go to www.MuscleVodka.net, and enter promo code MarriedAF at checkout to get 10% off your order.

Looking for more information on content marketing and SEO for eCommerce websites? Want to discover proven strategies to help your store generate more organic traffic? In today's episode my guest is Dave Chaffey, co-founder and Content Director of Smart Insights; a very popular site that provides education and information for digital marketing professionals.  Since founding my software company, I have become increasingly interested in SEO and so far the results that we have been able to produce have been very promising.  In my conversation with Dave about content marketing, we talked specifically about some of the ways that eCommerce websites can use it to generate more organic traffic - that will ultimately lead to increased conversions and revenue.  If content marketing and SEO is on your radar screen, you are going to love today's interview. Questions I Asked Dave: [01:06] What does your company do? [02:20] When did you start the company? [03:09] What is your YOY growth rate? [04:42] Who is your target customer? [07:33] How are you segmenting your visitors on your email list? [10:20] What have been the drivers of growth? (Content Marketing, SEO, CRO, and Email) [12:17] Tell me about why and how you focus on conversion rate optimization [13:40] Tell me about one of your CRO tests [16:00] Tell me about how you are using email [17:00] How often do you send your newsletter? [18:50] Why do you send twice a week? [20:04] How much of your content is curated vs original? [20:29] Tell me about how you are using curated content? [21:55] Are you making use of humor in your emails? [24:50] Tell me about your SEO strategy [25:30] Tell me about the keyword list you advise your clients to develop? [28:05] What is your favorite keyword research tool [29:32] When and why do you use the Google Search Console [31:32] How often do you republish older posts? [35:18] Tell me about your link building strategy? [36:14] Tell me about your proactive link building strategy? [37:15] Tell me about how you are involving influencers into the creation of your posts [38:15] Tell me about your content promotion strategies [39:21] Tell me about your guest posting strategy? [41:36] What is your CAC? [43:21] Tell me about the point at which you wanted to hire your first employee for content production? [45:10] Tell me how you used the content editor when you first hired them [46:50] Have you ever made use of contract writers? [48:10] Tell me about some of the systems and processes that you used to manage your content marketing [50:50] What haven’t I asked you about that I should have? [53:00] How much of your use of Intercom can be automated Resource Links: https://www.smartinsights.com https://in.flowster.app/marketplace https://optinmonster.com http://ahrefs.com https://blog.hubspot.com/marketing/historical-blog-seo-conversion-optimization https://www.buzzstream.com https://www.intercom.com/ https://www.linkedin.com/in/davechaffey/ http://smartinsights.com/membership/toolkits-overview http://avechaffey.com/digital-marketing-glossary/race-marketing-planning-model https://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/ Show Notes: https://brightideas.co/dave-chaffey-interview/

Dr. Dave Chaffey, Co-founder Smart Insights, Digital strategist since 1997, Author, Consultant, Keynote speaker and Trainer, talks to your host Vahe Arabian of State of Digital Publishing. Smart Insights is a publisher and learning platform that assists marketers plan, manage and optimize their marketing using their guides. Dave Chaffey discusses ways that Smart Insights have adapted and executed their subscription marketing efforts, how they have built a sense of engagement and community, and also important steps to take to retain customers.  Support the show.

Join us for our first ever episode of 'What's New in Marketing?' with your co-hosts Dave Chaffey and Ritchie Mehta where we discuss our vision for how the podcast will help marketers, plus we dive into our first hot topics: Customer Journeys, Conversational Marketing and the latest in Search Marketing.Show notesWe start by discussing customer journey maps - see examples and then using these website heatmapping tools. We then talk about the trend of conversational marketing as a key innovation in the Latest Gartner hype cycle alongside Artificial Intelligence, which often fuels it.Next, we talk about the challenges of organic search now that less than half of Google searches result in a click (research).We discuss the importance of getting into Google's SERPs features and tools like Mozcast and RankRanger that can help you check your presence.Finally, we look at some of the platform updates include new options for Facebook targeting and LinkedIn targeting.

Augmented reality (AR) is often thought to be only accessible to big brands such as 19 Crimes. On this episode Dave Chaffey from Third Aurora in Australia explains the concept of their innovative platform Winerytale. One of their goal is to create AR solutions that are useful, affordable, and accessible. Winerytale will be as simple to use as posting content on Facebook. If your winery wants to close the gap between wine and millennials you have to check out Winerytale and the amazing work the team at Third Aurora is doing.

On the latest episode of American Slacker the hosts are joined by Dave from the Man Brain Podcast. Dave talks about his show, why he started it, his character “Skullfucker” and what it’s like working with his co host Amanda who lives on the opposite side of the world from him. His goals for the podcast are discussed including the consequences of reaching the benchmark of one million downloads. He tells the guys about Australian film remakes, dodging deadly fauna and some of the differences between US and AUS culture. They later get into a game of fuck, marry, kill and talk about sensitivity in comedy ending the show with instructions on how to uncircumsize yourself using Joe Rogan’s kettle bells. Listen to Dave on the Man Brain Podcast  To become a Patron of the show click here! Check out the American Slacker Podcast Website, Facebook Page, American Slackers Group, Instagram, Youtube and Twitter.  Music & theme song “American Slacker” provided by Haverland.

A panel discussion from 2018's Flying Solo Live, featuring Katie Jeanes, Jeremy Hunt and Dave Chaffey. Whether you're selling products online, growing a service business, or just starting out, you'll learn tips covering ecommerce, social media, global growth and more.

A panel discussion from 2018's Flying Solo Live, featuring Katie Jeanes, Jeremy Hunt and Dave Chaffey. Whether you’re selling products online, growing a service business, or just starting out, you'll learn tips covering ecommerce, social media, global growth and more.

How can lawyers make their online content more visible for prospective clients? In this episode of Lunch Hour Legal Marketing, hosts Gyi Tsakalakis and Kelly Street talk to Dave Chaffey about how lawyers can implement technology for digital marketing. Prospective clients are drawn in by good online content, but the huge number of marketing technologies available may make the choice seem daunting. Kelly and Gyi get insight from Dave on how lawyers can prioritize the tech that will serve them best. Dave Chaffey is co-founder of SmartInsights.com, an online publisher and learning platform which helps marketers get the most from their digital marketing.

Dr. Dave Chaffey is the co-founder and content director of online marketing advice publisher “Smart Insights”. In this episode, we speak with Dave about how they grew a successful media and training subscription business. Support the show.

Dave Chaffey, Managing Director of KBB Digital and respected technology commentator, shares actionable advice to help you get more bang for your buck when it comes to digital marketing. David gives us an overview of emerging technology trends and shares his top 3 tips to supercharge your results.

Dave Chaffey, Managing Director of KBB Digital and respected technology commentator, shares actionable advice to help you get more bang for your buck when it comes to digital marketing. David gives us an overview of emerging technology trends and shares his top 3 tips to supercharge your results.

Author, digital strategist, co-founder of one of the, if not the go-to website for digital marketers, you can already see the value that this will bring you. But first lets meet Dr Dave Chaffey. In 1997 Dave provided his first training course for online strategy to the CIM,a year later created his first website and then went on to write his first book on Digital back in 2000 at a time when Smart Phones, 4G, Facebook, Twitter, Youtube and Spotify didn’t even exist! Dave is also the co-founder of Smart Insights, the library of digital marketing resources, author of numerous digital marketing books many of which have found there way onto the CIMs reading list for many modules and is famed more recently for creating the RACE model, a planning system for digital marketing. Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License LinksSmart Insights: https://www.smartinsights.com (P)RACE Model: https://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-to-improve-your-digital-marketing/

Marketing Strategies Revealed in this Episode: Getting specific customer feedback from specific pages of your site Conversion rate optimization Customizing Offer Messaging Using Machine learning to customize ads

In today's episode of the Internet Marketing Podcast, Andy is joined by Dave Chaffey, Author and Co-CEO of Smart Insights to discuss digital marketing trends for 2018.What Dave sees as the biggest digital marketing trends from 2017 moving into 2018What genuinely new marketing trends will come about in 2018The trends in how marketing is being managed todayThe specific techniques and tools currently being used in SEO & AdWordsPlus, as usual, Dave provides his top tip/key takeaway.If you'd like to connect with Dave, you can find him on Twitter here or on LinkedIn here.  See acast.com/privacy for privacy and opt-out information.

Dave Chaffey, founder of smartinsights.com, has been predicting digital marketing trends and consulting on strategic best practice for over a decade. I personally have a lot to credit Dave Chaffey on my own personal digital marketing successes and I think you're going to love listening to this episode going into 2017. Dave shares his insight on what the winners are doing, what we need to look out for and the problem with listening to ultra-influencers. Check out full show notes are www.redpandas.com.au/ep45 for the 15+ links and resources Dave shared. Check out www.smartinsights.com for more digital marketing strategy goodyness.

It's not enough to just create content, you have to have a strategic distribution plan and a way to measure it. Dave Chaffey shares how to evaluate content marketing ROI. ThinkLikeAJournalist.com See the show notes.

Today we are joined by Dr Dave Chaffey; he is the author and publisher of Smartinsights.com.  Dave had been has worked within digital marketing for a number of years, at ... See acast.com/privacy for privacy and opt-out information.

Today I'm joined by someone who’s been a digital strategist since 1997 - he’s author of 5 best-selling books and recognised by the Chartered Institute of Marketing as one of 50 worldwide gurus who have shaped the future of marketing - Dr Dave Chaffey. You can find Dave over at smartinsights.com. In this episode of Digital Marketing Radio we discuss  digital marketing strategy through the years, with topics including: You've been a digital strategist since 1997 - so that means that you've seen lots of changes. But what stays the same? Can you think of one strategy or technique that you’ve been teaching since the very beginning that hasn't changed at-all? Are you generally in favour of as many digital marketing activities as possible being carried out in-house, or are there activities that agencies generally do better than in-house? In your book, “Digital Marketing - Strategy, Implementation and Practice” you talk about B2B digital marketing and B2C digital marketing - how would you summarise the main differences between the activities involved in B2B digital marketing versus B2C digital marketing? You also changed the name of your book from Internet Marketing to Digital Marketing - and I also changed the name of my own training program from the 26-Week Internet Marketing Plan to the 26-Week Digital Marketing Plan - what were YOUR reasons for changing from “Internet marketing” to “Digital marketing”? You wrote a book on email marketing - Do you think email marketing is more important now than it’s ever been? What are some of the major digital marketing trends to be aware of at the moment? [Tweet ""I don't get why businesses don't seem to invest in CRO." @DaveChaffey"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Google Analytics [Analytics software] Kiss Metrics [Analytics software] WordPress [CMS] Hootsuite [Social media management] Buffer [Social media management] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Infusionsoft [Marketing automation] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? I don't get why businesses don't seem to invest in CRO. You need to be running tests across the whole website, the whole customer journey.