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Nothing is more frightening to SEOs than the possibility of a Google update hitting their sites. This is all the more true as Semrush data shows Google is rolling out updates to its algorithm more than it ever has before! Wix's Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, dive into Google algorithm updates. Learn how to best respond when your site is negatively impacted by a Google update by understanding how to analyze ranking trends and the significance of ranking losses. It's insightful advice on how to best deal with Google algorithm updates! Get a contextual understanding of how the Google algorithm has evolved as special guest Barry Schwartz of Search Engine Roundtable joins the show. Survey the history of Google algorithm updates and how their scope has changed. Plus, learn how to track Google updates as our hosts run through the various algorithm tracking tools available to you! [00:01:38] What's On This Episode of SERP's UP? [00:03:57] Focus Topic of the Week | When to Worry About a Google Algorithm Update [00:15:40] Focus Topic Guest: Barry Schwartz [00:20:45] Tool Time: SEO Weather Tools [00:25:51] Is This New? [00:29:33] Snappy News [00:29:53] News: Google On Why Helpful Content Update Seems Quiet [00:31:03] News: Google tests Quick Read, 5 Min. Read labels in search results [00:32:10] Follow of the Week Hosts, Guests, & Featured People: Crystal Carter: https://twitter.com/CrystalontheWeb Mordy Oberstein: https://twitter.com/MordyOberstein Barry Schwartz: https://twitter.com/rustybrick Lily Ray: https://twitter.com/lilyraynyc Aleyda Solis: https://twitter.com/aleyda Resources: SERP's Up Podcast: https://www.wix.com/seo/learn/podcast Wix SEO Learning Hub: https://www.wix.com/seo/learn Search Engine Roundtable: https://www.seroundtable.com/ Semrush Sensor: https://www.semrush.com/sensor/ Mozcast: https://moz.com/mozcast Rank Risk Index: https://www.rankranger.com/rank-risk-index Sistrix Update Tracker: https://app.sistrix.com/en/google-updates Assessing Algorithm Update Impact: https://www.wix.com/seo/learn/resource/assess-impact-of-google-algorithm-updates Crawling Mondays: https://www.aleydasolis.com/en/crawling-mondays-videos/ SEOFomo Newsletter: https://subscribe.page/s/seofomo Learning SEO: https://learningseo.io/ News: Google On Why Helpful Content Update Seems Quiet https://www.searchenginejournal.com/google-on-why-helpful-content-update-seems-quiet/463218/ Google tests Quick Read, 5 Min. Read labels in search results https://searchengineland.com/google-search-quick-read-5-min-read-labels-387599
My guest on this week's episode of Suds & Search is Dr. Pete Meyers, Marketing Scientist at Moz. Dr. Pete is a legend in the SEO community. He is the creator of Mozcast, which operates like a weather report for detecting when Google has made an update to their algorithm. Mozcast started in 2012 at the time of some of the most consequential algorithm updates ever. 9 years later Mozcast remains a go-to resource for SEOs who want to learn what might've happened to their rankings and traffic after Google made a tweak to their algorithm. I'm going to start our conversation asking Dr. Pete about Mozcast, google updates generally, and I want to get a sense of how tumultuous the weather has been so far in 2021. Dr. Pete is also a must-read blogger and conference presenter. He is a regular contributor to the Moz blog and over the course of my career I can recall more than a few of his posts going viral on SEO Twitter. I'm going to ask him about one of those posts from a few years ago about https being mere table stakes. Grab something cold to drink and join me for a conversation with Dr. Pete. We'll chat all about how studying algorithm changes from the past might help SEOs become better predictors in the future, we'll talk about vanity metrics in SEO, and I'll ask him a little bit about the cult movie Bleeding Steel starring Jackie Chan. Listen to Suds & Search Podcasts: Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz Apple Podcast: https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363 Spotify Podcast: https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesday's Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise
In this first episode of MozCast, a new experiment in audio storytelling from the Mozilla Foundation, we time-travel into the future to discover the ways data might shape emerging technologies, everyday lives, and vast global economies in 2030. Our guest is Valentina Pavel, creator of the Our Data Future Project and 2019 Mozilla Fellow embedded with Privacy International. Listen to learn how you can pitch in and help shape the future of data, and create a better, healthier internet for all. Transcript: https://lab.hyperaud.io/demos/scitranscript/v02/ by Mark Boas Links: Our Data Future Project: https://ourdatafuture.org (including contact info for Valentina Pavel) https://privacyinternational.org/long-read/3088/our-data-future Open Leadership & Events at Mozilla: https://mzl.la/OLE Mozilla Fellowships: https://mzl.la/fellows Co-hosted by Zannah Marsh and Chad Sansing Dramatic reading by Anne Marie Carrothers Edited and Produced by Zannah Marsh Theme music and sound effects by Tristan Whitehill: http://tristanwhitehill.com and Kane Pour: http://kanepour.bandcamp.com Episode Art from http://ourdatafuture.org used under Creative Commons Attribution-ShareAlike 4.0 International License. This podcast is CC-By Mozilla.
Join us for our first ever episode of 'What's New in Marketing?' with your co-hosts Dave Chaffey and Ritchie Mehta where we discuss our vision for how the podcast will help marketers, plus we dive into our first hot topics: Customer Journeys, Conversational Marketing and the latest in Search Marketing.Show notesWe start by discussing customer journey maps - see examples and then using these website heatmapping tools. We then talk about the trend of conversational marketing as a key innovation in the Latest Gartner hype cycle alongside Artificial Intelligence, which often fuels it.Next, we talk about the challenges of organic search now that less than half of Google searches result in a click (research).We discuss the importance of getting into Google's SERPs features and tools like Mozcast and RankRanger that can help you check your presence.Finally, we look at some of the platform updates include new options for Facebook targeting and LinkedIn targeting.
THE AUDIO GETS BETTER KEEP LISTENING FUCK YOU. This is the all cap episode, so much capping. Sable Fur out October 10th on all streaming platforms. i love you.
ok so the audio isn't exactly perfect, but way better, so fuck off. Episode 2 located here https://www.patreon.com/MoneyOverZombieMerch located here https://moneyoverzombie.com/
Hace pocos días tuve la suerte de poder asistir a uno de los pocos eventos dedicados exclusivamente a la industria SEO en latino américa. Se trata del SEOday, al cual asistieron más de 500 personas para escuchar a 23 “speakers” tanto de argentina como de otros países hispanoablantes. Dejo en claro que no soy un experto en SEO ni mucho menos. Sin embargo, el posicionamiento orgánico en buscadores es un tema que me despierta interés y le tengo cierto cariño, principalmente porque mis primeros dólares en Internet los gané creando y posicionado sitios web de temas específicos (micronichos informativos, como dicen los que saben). Lo que viene a continuación es una mención de ciertos puntos que me parecieron interesantes respecto al presente y futuro de Google, y algunos aspectos que deberíamos tener en cuenta a la hora de posicionar nuestro sitio web en 2019. SEO + UX: Cómo influye la experiencia del usario Para ganar un lugar entre las primeras posiciones de Google, cada vez es más importante brindar una buena experiencia al usuario. Entre los ¿cientos? de factores que tiene en cuenta el buscador para rankear un sitio web, hay muchos que están relacionados con el comportamiento de los visitantes y aspectos técnicos del sitio que favorezcan esta cuestión (el ejemplo número uno: la velocidad de carga). Velocidad de carga como un factor SEO determinante Hace años que se viene mencionando la velocidad de carga de los sitios como un factor indispensable a tener en cuenta, y siendo los dispositivos móviles la herramienta de búsqueda predominante esto toma todavía más fuerza. Google nos dice que el tiempo de carga óptimo de un sitio web es de aproximadamente 3 segundos. Recomiendo la herramienta PageSpeed Insights para que puedas medir la velocidad de carga de tu sitio y recibir consejos para lograr mejorar esta cifra. Google nos provee también de un test de velocidad para dispositivos móviles en el que vamos a poder medir el rendimiento de nuestra web en su versión mobile. La importancia de las métricas para el SEO Como ya habremos escuchado: No se puede mejorar lo que no se está midiendo. Por este motivo es que se hizo énfasis en el uso de herramientas como Google Search Console, Google Analytics, y la combinación de los datos recopilados por estas dos utilizando Google Data Studio. Quiero aclarar que se mencionaron MUCHAS otras herramientas (todas de pago, claro) pero la mayoría están dirigidas a grandes empresas y no a pequeños negocios. Algunas de ellas muy conocidas y otras no tanto: SEMrush, Mozcast, Accuranker, Ubbersuggest, Answer The Public entre otras. El SEO es trabajo en equipo No quería terminar sin destacar algo en lo cual varios de los expositores coincidieron: Para hacer SEO son necesarios distintos enfoques, y para esto es indispensable el trabajo en equipo. De esta manera, el trabajo de llevar un sitio web al primer puesto en Google de manera orgánica no se reduce sólo al equipo de SEO. Se requiere también la colaboración del equipo de desarrollo, producto y marketing. Llegué al evento con intriga, me fui con la impresión de una comunidad SEO unida, colaborativa y sobre todo apasionada por lo que hace.
working on new music and videos and merch so fuck you here is a test we did to see if we could record through discord so we can have King Six aka Source on the podcast regularly from Chicago. Trump and the Clintons fuck kids.
We're just talking shit, audio quality will be better. Nigga its MoneyOverZombie. this Episode features Zen Dash, Blizz Macmatics, Black Water, ZOM, & SVPR.B
Did you lose your website traffic? Here is a video by John Lincoln from Ignite Visibility that will help you get it back. There is a lot that you need to check. You need to check your analytics, Google search console, your keyword rankings, MozCast, and more.
Joe and Chauncey take a look at Mozcast and explain what is happening with the Google Algorithm when the MozCast weather changes. MozCast: https://moz.com/mozcast/about Google Home Mini: https://bit.ly/2y4vrOK Amazon Alexa: https://amzn.to/2HD2WAz
John Mueller from Google said on Twitter that if you are building a new site, then you should most likely go HTTPS from the start. I don't think anyone would argue with that. Switching from HTTP to HTTPS can have its challenges but starting your site off on HTTPS from the onset makes a lot of sense. The folks at RankRanger posted on Twitter that over 70% of the page one Google search results listings are HTTPS. Mozcast has their number of Google's top search results with HTTPS being at 78%, so they are somewhat close but not exact because both tools track different keyword sets. When people were searching about the horrible news in Florida, some noticed that some of the recent articles covering the news were labeled by Google has being written days before the event. Obviously, something that happened hours ago, written potentially minutes ago, should not be labeled in the Google search results as being written 2 or 3 days ago.
John Mueller from Google said on Twitter that if you are building a new site, then you should most likely go HTTPS from the start. I don't think anyone would argue with that. Switching from HTTP to HTTPS can have its challenges but starting your site off on HTTPS from the onset makes a lot of sense. The folks at RankRanger posted on Twitter that over 70% of the page one Google search results listings are HTTPS. Mozcast has their number of Google's top search results with HTTPS being at 78%, so they are somewhat close but not exact because both tools track different keyword sets. When people were searching about the horrible news in Florida, some noticed that some of the recent articles covering the news were labeled by Google has being written days before the event. Obviously, something that happened hours ago, written potentially minutes ago, should not be labeled in the Google search results as being written 2 or 3 days ago.
Are you struggling to understand search engine results pages? Check in with the good Doctor of MOZ, Peter Meyers who joins the crew on episode 6 of WojCast to take the lid off of the mystery of international search by sharing the results of some of his game changing research. Join our heroes Woj and Bobby as they dig deeper with the search scientist to understand what the future will look like as Google goes beyond the blue links. 80% of search engine results pages chang everyday, so now's the time to assess how frequently we produce content, how creative our strategies are in digital and how we are tracking in the new era of visibility. In typical Dr. Pete fashion, his interview is filled with insights, twitter worthy quotables and plenty of actionable takeaways for fellow mad data scientists. The Doctor is in!
Eine Antwort an die Kollegen vom Motzcast. Datenschutz in Windows 10 im Schnelldurchgang.
Marketing School - Digital Marketing and Online Marketing Tips
In Episode #87 Neil and Eric highlight how you can deal with Google updates. Listen to learn why not all slide-down in traffic is because of algorithms, why you don’t have to worry when there’s an update, and the importance of having a checklist in case there is an update. Time Stamped Show Notes: 00:28 – Today’s topic: How to deal with Google updates 00:35 – Neil doesn’t deal with updates 01:01 – Stick to creating a website that’s best for the user 01:13 – Don’t worry about specific updates 01:17 – Dealing with the updates if you have a negative traffic 01:21 – MozCast talks about updates 01:45 – If you have a traffic drop, check where you need to fix 02:51 – Check Ahrefs if you have any bad links 02:56 – Moz and Majestic break down which links are spammy 03:04 – Read your content and analyze 03:26 – Make sure you have a holistic strategy 04:23 – Make sure you have other leverage points 04:34 – Drop from traffic doesn’t necessarily mean it’s an algorithm update 06:42 – Make sure your processes are documented 06:48 – Google traffic update checklist so you know what to do 07:18 – Search engines and social media platforms all have updates 07:31 – That’s it for today’s episode! 3 Key Points: You don’t have to worry about updates when you’re doing nothing wrong. A slide in traffic doesn’t mean it’s because of new algorithms. Get a checklist and have a back-up plan in place. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Marketing School - Digital Marketing and Online Marketing Tips
In Episode #87 Neil and Eric highlight how you can deal with Google updates. Listen to learn why not all slide-down in traffic is because of algorithms, why you don't have to worry when there's an update, and the importance of having a checklist in case there is an update. Time Stamped Show Notes: 00:28 – Today's topic: How to deal with Google updates 00:35 – Neil doesn't deal with updates 01:01 – Stick to creating a website that's best for the user 01:13 – Don't worry about specific updates 01:17 – Dealing with the updates if you have a negative traffic 01:21 – MozCast talks about updates 01:45 – If you have a traffic drop, check where you need to fix 02:51 – Check Ahrefs if you have any bad links 02:56 – Moz and Majestic break down which links are spammy 03:04 – Read your content and analyze 03:26 – Make sure you have a holistic strategy 04:23 – Make sure you have other leverage points 04:34 – Drop from traffic doesn't necessarily mean it's an algorithm update 06:42 – Make sure your processes are documented 06:48 – Google traffic update checklist so you know what to do 07:18 – Search engines and social media platforms all have updates 07:31 – That's it for today's episode! 3 Key Points: You don't have to worry about updates when you're doing nothing wrong. A slide in traffic doesn't mean it's because of new algorithms. Get a checklist and have a back-up plan in place. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu
Though the insights haven't begun to solidify, the Mozcast showed a startling 111 degrees today and that prefaced a show of many thoughts on Google's local footprint and their efforts to improve it as of late. We include news of even more Google My Business updates and some tips on how to leverage local with images.
Though the insights haven’t begun to solidify, the Mozcast showed a startling 111 degrees today and that prefaced a show of many thoughts on Google’s local footprint and their efforts to improve it as of late. We include news of even more Google My Business updates and some tips on how to leverage local with images.
Though the insights haven’t begun to solidify, the Mozcast showed a startling 111 degrees today and that prefaced a show of many thoughts on Google’s local footprint and their efforts to improve it as of late. We include news of even more Google My Business updates and some tips on how to leverage local with images.