Podcasts about ad targeting

In this powerful episode of Scam Rangers, host Ayelet Biger-Levin speaks with Sarah Ralston, online safety expert, fraud investigator, and mother of five, about the hidden dangers lurking in online ads.We dive deep into how scam ads are hyper-targeted using the same ad tech that powers legitimate marketing, exploiting trust, grief, and even childhood curiosity. From cloaking techniques that evade detection to the heartbreaking targeting of seniors on obituary pages and kids in school, Sarah uncovers the shocking truths behind today's online ecosystem.We discuss: The psychological manipulation baked into scam ads Why 20% of programmatic ads may be scams How bad actors use ad tech better than most marketers Cloaking and how it defeats traditional ad review systems Real-world stories of targeted exploitation—including children and grieving seniors What businesses, schools, and governments can do now Where hope lies: data sharing, regulation, and collaboration If you've ever wondered how safe your online experience really is—or how to protect others—this episode is a must-listen.Sarah Ralston: https://www.linkedin.com/in/sarah-ralston-businessops/Additional Resources: Google Ads Safety Report 2024 Israeli Internet Association: Algorithmic Scams Report Tech Support Scams GASA Webinar August 20, 2025Subscribe to Scam Rangers for more behind-the-scenes looks at the human side of scams—and the people fighting back.This podcast is hosted by Ayelet Biger-Levin, who has spent the last 15 years building technology to help financial institutions authenticate their customers and identify fraud. She believes that when it comes to scams, the story starts well before the transaction. Ayelet created this podcast to talk about the human side of scams and to learn from those dedicated to advocating for scam victims and taking action against fraud. Be sure to follow Ayelet on LinkedIn: https://www.linkedin.com/in/ayelet-biger-levin/ More from RangersAI: https://www.linkedin.com/company/rangersai/ Learn More: https://www.rangersai.com/

Contextual advertising is making a comeback in digital marketing. Kerel Cooper, Chief Marketing Officer at GumGum, explains how AI-powered contextual targeting has evolved beyond basic URL matching to analyze entire page content, audio files, and video frames. Modern contextual tools now identify consumer mindset and emotional states to deliver more relevant messaging, while helping brands expand their reach beyond obvious content categories through sophisticated propensity modeling and real-time optimization. Show Notes Connect With:Kerel Cooper: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Contextual advertising is making a comeback in digital marketing. Kerel Cooper, Chief Marketing Officer at GumGum, explains how AI-powered contextual targeting has evolved beyond basic URL matching to analyze entire page content, audio files, and video frames. Modern contextual tools now identify consumer mindset and emotional states to deliver more relevant messaging, while helping brands expand their reach beyond obvious content categories through sophisticated propensity modeling and real-time optimization. Show Notes CHAPTERS: 00:15: History of Contextual Targeting02:18: Contextual vs. Cookie Targeting04:22: Expanding Audience Reach07:12: AI-Powered Content Analysis09:35: Right Person, Right Time11:42: Live Event Targeting Trends14:10: Marketing During UncertaintyCONNECT:Kerel Cooper: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterAI-Powered Contextual Ad Targeting: The Evolution of Smarter AdvertisingIn today's privacy-conscious digital landscape, contextual advertising is experiencing a renaissance. Kerel Cooper, Chief Marketing Officer at GumGum, joins the podcast to explain how contextual targeting has evolved from basic URL-based approaches to sophisticated AI-powered systems that understand content at a deeper level. With over 20 years of digital media experience, Cooper provides valuable insights into how GumGum's contextual-first digital advertising platform helps brands deliver relevant messages without relying on personal data.The Evolution of Contextual AdvertisingContextual advertising has transformed dramatically since its early days. "Originally, contextual advertising was all about targeting based on the URL, maybe doing some targeting based on keywords," explains Cooper. "If you were at domain.com/autos, we were targeting you in the auto section and you became an auto intender." Today's contextual advertising is far more sophisticated, using AI to analyze entire pages of text, audio files, and videos frame-by-frame to understand content in its proper context and determine consumer mindset.Beyond Basic Domain TargetingModern contextual advertising goes beyond simply matching ads to domain categories. GumGum's technology can analyze the emotional state of users based on the content they're consuming and make intelligent assumptions about their interests. For example, a recent case study with Mars pet care products demonstrated how contextual targeting could expand reach beyond obvious pet-related content. By using GumGum's "Mindset Graph," Mars discovered that their target audiences (heavy dog food buyers, new puppy parents) also consumed content in categories like home and garden, food and drink, and travel – resulting in an 89% higher view-through rate compared to their standard targeting approaches.The AI Advantage in Contextual TargetingAI is at the heart of modern contextual advertising's effectiveness. GumGum's technology uses artificial intelligence to understand the entire content of articles, audio files, and videos, then determines the likely mindset of consumers engaging with that content. This allows for delivering not just the right brand message, but delivering it when consumers are in the optimal mindset to engage with it. As Cooper notes, "You can deliver ads anywhere, you can buy impressions anywhere, but that doesn't mean that they're meaningful."The Right Person, Right Place, Right TimeThe key to effective contextual advertising is understanding when consumers are in the right mindset to receive your message. While no targeting method is perfect, GumGum's technology optimizes throughout campaigns to improve performance. The system can even adapt to real-time events and emotional states – for example, delivering different messages to fans of wi ing versus losing sports teams during a championship game, with perhaps "champagne ads for the wi ers and whiskey ads for the losers."Why Marketers Are Embracing Contextual AdvertisingWith 72% of marketers now using contextual advertising, it's clear this approach is gaining momentum. This growth stems from several factors: increasing privacy regulations limiting cookie-based targeting, marketers seeking to build emotional co ections with consumers, and the improved effectiveness of AI-powered contextual solutions. Cooper advises that regardless of economic uncertainty, "the worst thing that you could do is kill off budgets, pull back from marketing." Instead, marketers should leverage tools like contextual advertising that can reach consumers more efficiently and effectively.ConclusionAs third-party cookies fade away and privacy concerns mount, contextual advertising offers marketers a powerful alternative that doesn't rely on personal data. The evolution from simple domain targeting to sophisticated AI-powered content analysis has transformed contextual advertising into a highly effective approach for reaching consumers in the right mindset. By understanding not just what content people are consuming but the context and emotional state in which they're consuming it, marketers can deliver more meaningful, relevant messages that resonate with their audience and drive better results.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Check out my newsletter at TKOPOD.com and join my new community at TKOwners.comI sat down with Alex Boyd to talk about how a personal landscaping problem led him to uncover a wildly underserved niche forestry mulching. We broke down how he used YouTube content, keyword research, and Meta ads to dominate the market, all while running lean with just a few machines. He shares the full playbook for how he turned a $5K investment into a $500K+ service business in just over a year. We also riffed on a brand new idea involving the Green Climber a remote-controlled land-clearing robot that no one's doing yet.Check out his YouTube channel at Brushworks Services Co and learn more at brushworksco.comTimestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 Identifying Market Demand for Brush Clearing03:01 The Journey of Starting a Brush Clearing Business05:50 Keyword Research and Content Marketing Strategies08:59 Leveraging YouTube for Local Service Marketing11:50 Equipment Investment and Financing Options15:07 Ad Targeting and Placement Strategies25:03 Maximizing Video Marketing Strategies30:10 Lead Generation and Conversion Rates35:00 Understanding Pricing and Job Estimates40:45 The Emotional Impact of Land Clearing41:43 Sales Growth and Future Projections45:05 Innovative Equipment and Market Opportunities

Privacy-friendly ad targeting is getting harder as cookies disappear. Graham Mudd, SVP of Product at Anonym (Mozilla), shares how privacy-preserving technologies can actually improve targeting results. Marketers can leverage first-party data using advanced machine learning techniques to find lookalike audiences without sharing customer data with ad platforms. This approach delivers approximately 30% better efficiency in finding converters compared to broad targeting, while maintaining compliance with evolving privacy regulations across different markets.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Privacy-friendly ad targeting is getting harder as cookies disappear. Graham Mudd, SVP of Product at Anonym (Mozilla), shares how privacy-preserving technologies can actually improve targeting results. Marketers can leverage first-party data using advanced machine learning techniques to find lookalike audiences without sharing customer data with ad platforms. This approach delivers approximately 30% better efficiency in finding converters compared to broad targeting, while maintaining compliance with evolving privacy regulations across different markets.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Want to hire our team to scale your Lawn, Landscaping or Outdoor Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call Got questions or need help? Text Matt directly: (716) 265-0729 If you're a landscaper or contractor looking to scale past 7 figures and dominate your local market using Facebook Ads, Google Ads, and automation — you're in the right place. In this video, you'll learn: ✅ Top 5 Facebook Ad targeting mistakes that most landscapers make ✅ Proven strategies we use at Savant Marketing to help landscaping businesses generate consistent, qualified leads ✅ Actionable steps you can take today to improve your marketing results –––––––––––––––––––––––––––––––––––––––––––––––––– Work With Matt & His Team Want us to build a high-converting marketing system for your business? Apply for your free strategy call here → https://www.savantmarketingagency.com/free-strategy-call Join 5,000+ Contractors in Our Free Facebook Community The #1 community for growing your landscaping or contracting business using Facebook Ads and Google Ads → https://www.facebook.com/groups/488948048832631 Listen to Our Podcast: The Landscaper Marketing Show No fluff, just proven strategies → https://www.landscapermarketingshow.com/ Visit Our Website Learn more about how we help contractors grow → https://www.SavantMarketingAgency.com DM Us On Instagram https://www.instagram.com/direct/t/17844629994457721 –––––––––––––––––––––––––––––––––––––––––––––––––– About Matt Thibeau Matt Thibeau is the CEO of Savant Marketing, the #1 Facebook Ads agency for lawn, landscaping, and outdoor-living contractors in North America. His team helps established businesses generate predictable leads, book more jobs, and scale profitably using advanced Facebook Ads and Google Ads.

Text me "FB Targeting" to (716) 265-0729 to get your free training! Ready to Scale Your Landscaping or Contracting Business Using Digital Marketing That Works? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call If you're a landscaper or contractor looking to scale past 7 figures and dominate your local market using Facebook Ads, Google Ads, and automation — you're in the right place. In this video, you'll learn: ✅ The BEST way to use Facebook Ads targeting to reach top quality homeowners in 2025 ✅ Proven strategies we use at Savant Marketing to help landscaping businesses generate consistent, qualified leads ✅ Actionable steps you can take today to improve your marketing results –––––––––––––––––––––––––––––––––––––––––––––––––– Work With Us Want us to build a high-converting marketing system for your business? Apply for your free strategy call here → https://www.savantmarketingagency.com/free-strategy-call Join 5,000+ Contractors in Our Free Facebook Group The #1 community for growing your landscaping or contracting business → https://www.facebook.com/groups/488948048832631 Listen to Our Podcast: The Landscaper Marketing Show No fluff, just proven strategies → https://www.landscapermarketingshow.com/ Visit Our Website Learn more about how we help contractors grow → https://www.SavantMarketingAgency.com DM Me On Facebook Chat directly with Matt → https://m.me/matt.thibeau –––––––––––––––––––––––––––––––––––––––––––––––––– About Matt Thibeau Matt Thibeau is the CEO of Savant Marketing, the #1 marketing agency for landscapers and contractors in North America. His team helps established businesses generate predictable leads, book more jobs, and scale profitably using advanced paid ads on Meta and Google, and automation systems.

Today, Dot discusses how Turkish publications' traffic has been affected by Google, LinkedIn expanding its ad targeting tools, and Channel 5 launching a new streaming service. 

Are your digital marketing efforts falling short of expectations? In this episode of The Power Lounge, host Amy Vaughan welcomes Anna Covert, founder of Hawaii's largest digital marketing firm and author of The Covert Code. Anna shares actionable strategies to tackle online advertising fraud, precisely target your audience, and maximize your marketing ROI.A true entrepreneur, Covert also operates several other marketing and technology businesses, including reactium.io, which is currently being used by enterprise organizations worldwide with contributors from Apple, Microsoft, and IBM.Listen in to uncover insights that will help you refine your digital strategy and ensure every dollar you invest drives meaningful results for your business.Connect with Anna Covert:LinkedInInstagramWebsites: Covert Communication & Anna CovertGet Anna's book: The Covert Code – Mastering the Art of Digital Marketing HERE.KeyTakeaways:Anna Covert's Journey into Digital MarketingAuthenticity in Digital MarketingTargeting the Right AudienceTrust and Smart Bidding PracticesDealing with Digital Marketing FraudSearch Marketing InsightsInfluence of Remarketing in Digital Marketing SuccessSocial Media Marketing: Organic vs PaidCommon Client Concerns in Digital MarketingChapters:00:00 - Introduction02:11 - "Power Lounge: Digital Marketing Insights"05:30 - "Together Marketing Rescue Podcast"15:28 - Ecological Impact of Digital Advertising20:57 - Understanding Conversions and Value26:20 - Managing Marketing Bids Efficiently30:09 - Google's Financial Struggles Explained35:26 - Ad Targeting via Finger ID Mapping39:57 - The Need for Marketing Education43:49 - Questioning Digital Advertising Effectiveness48:24 - "From SunPower Client to Direct Partnership"53:20 - Navigating Digital Media's Complexities58:53 - "Pay to Play Marketing"01:03:01 - OutroQuotes:"Digital marketing is about meaningful connections. Allocate your budget smartly and let transparency build trust."- Amy Vaughn"Technology opens doors for billions. True success comes from authenticity and ethics."- Anna CovertConnect with the host Amy Vaughan:LinkedInPower Lounge PodcastLearn more about Together Digital and consider joining the movement by visiting togetherindigital.com.Support the show

On today's MadTech Daily: Outbrain Completes $900m Teads Acquisition; UK Betting Companies Under Scrutiny for Ad Targeting; Nielsen and Paramount Strike Measurement Deal 

Next in Media spoke with David Levy, CEO of OpenAP, about some of the misconceptions in the market when it comes to data-driven TV advertising, and how TV networks can balance collaboration and competition in the face of the growth of Big Tech in TV.Takeaways:The Evolution of OpenAP: Standardizing TV AdvertisingOpenAP was founded to unify ad innovations across TV networks, creating scalable, standardized solutions for advertisers.Bridging Linear TV and Streaming for AdvertisersWhile linear TV dominated ad spending, OpenAP has expanded its infrastructure to solve audience fragmentation in Connected TV (CTV).The Role of First-Party Data in TV AdvertisingBrands investing in first-party data need standardized methods to target consumers consistently across multiple media platforms.The Transparency Challenge in CTV Ad TargetingUnlike digital, CTV ad targeting lacks transparency due to multiple data transformations from audience lists to device-level identifiers.Solving Audience Measurement DiscrepanciesDifferences in identity-matching methods among media companies create inconsistencies in audience targeting and measurement.The Push for a Unified Ad Planning InfrastructureOpenAP aims to establish a seamless way for advertisers to plan and execute campaigns across different streaming services and TV networks.The Need for Scalable TV Advertising for Small BusinessesUnlike Google and Meta, TV lacks an easy-to-use, cost-effective ad buying platform for small advertisers—a gap the industry must address.Guest: David LevyHost: Mike ShieldsSponsor: EpsilonProducer: FEL Creative 

Next in Media spoke with Rich Muhlstock, president of Chase Media Solutions, about his company's push into commerce media, where the bank fits in the flow of media budgets, and what it's like to sell ads in a highly regulated industry.Takeaways:• Chase Media Solutions' Unique Approach: By leveraging first-party data from its 80 million customers, Chase Media Solutions bridges the gap between brands and consumers, emphasizing precision targeting without third-party cookies.• Personalized, Value-Driven Offers: Offers through Chase Media Solutions are not just ads—they are personalized experiences that provide value to both consumers and brands. • Trust and Security as Core Pillars: Chase's emphasis on customer trust, privacy, and security ensures a unique selling point for advertisers, maintaining a brand-safe environment for campaigns.• High ROI through Transparent Attribution: Chase offers a performance-based model where brands only pay for actual conversions, ensuring a measurable and high return on ad spend.• Expanding Advertising Ecosystem: From mobile apps and websites to ATMs, branches, and even billboards, Chase Media Solutions is integrating offers across multiple touchpoints, creating a diverse and comprehensive advertising network.• Data-Driven Consumer Insights: Chase's ability to analyze customer spending habits across categories offers marketers actionable insights for more effective campaign strategies.Guest: Rich MuhlstockHost: Mike ShieldsSponsor: Epsilon Producer: FEL Creative 

Jennie Lyon debunks the top 10 misconceptions about social media ads for online business owners. Whether you're hesitant to start running ads or have been disappointed by past campaigns, Jennie provides clarity and actionable insights to help you succeed with confidence.

On today's MadTech Daily: Paramount Faces Ad Targeting Lawsuit; Amazon Prime Introduces AI-Powered Recaps; Snapchat Expands Retail Gift Cards 

11.1.2024 #RolandMartinUnfiltered: Oct. Jobs Report, Shomari Figures, ProPublica Exposes Ad Targeting Election Officials, VP Wis. Rally LIVE  in Mobile, Alabama, at the 2nd Annual Port City Classic Business Expo, where I participated in two panels.  Here's what's coming Up on Roland Martin Unfiltered streaming live on the Black Star Network. October's job report was well below expectations.  The overall black unemployment rate remained the same while the rate for black men increased but dropped for black women. We'll talk to economist Morgan Harper about the numbers. Alabama's 2nd Congressional District race winner could impact who controls the House. Democratic candidate Shomari Figures will join me to discuss his plans if he wins. ProPublica exposed an organization that placed ads targeting election officials, telling them they don't have to certify the results. We'll talk to one of the reporters.  Vice President Kamala Harris is speaking in the second hour.  We'll show you her rally in Little Chute,  Wisconsin, live.  A Pennsylvania volunteer fire department has some explaining to do for allowing an entry in their Halloween parade depicting Trump leading a handcuffed Vice President Harris in chains.  A White South Carolina man gets physical with some black female election workers when he was asked to remove his Trump hate before voting.  We'll show you the video. Download the #BlackStarNetwork app on iOS, AppleTV, Android, Android TV, Roku, FireTV, SamsungTV and XBox  http://www.blackstarnetwork.com The #BlackStarNetwork is a news reporting platforms covered under Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research.See omnystudio.com/listener for privacy information.

The boys drink and review Flannel Fest, a dunkel from Sam Adams, then wonder whether our electronic devices are spying on us. There are levels of spying. A pixel phone is always listening to you because it has to be ready to respond when you say "Okay Google." The question is not whether it's listening, but whether it's recording what you say. A lot of people their phones are spying on them because they talk with friends about some topic, they then see ads on that topic. Is that confirmation bias in action, or is it actually happening? The tech platforms claim they are not doing this, but there are companies that claim they are doing it, and are trying to sell that service to advertisers. It's not just the phones. Video doorbells are spying on us. The maps we use in our cars are spying on us. Health devices are spying on us. The boys discuss the positives and negatives of these services. For some other treatments of the same topic, try these. Mark Hurst: "Even more devices are spying on you." https://www.wfmu.org/playlists/shows/143859 Skeptoid: "How Your Driving Is Being Tracked" https://skeptoid.com/episodes/4947 Joseph Cox: "Here's the Pitch Deck for 'Active Listening' Ad Targeting https://www.404media.co/heres-the-pitch-deck-for-active-listening-ad-targeting/

Sam Lee is the Vice President of Amazon DSP at Trivium, a full-service Amazon agency. With a background spanning Google Ads, Facebook Ads, and Amazon PPC, Sam has developed deep expertise in Amazon DSP and has successfully managed advertising for over 200 brands.In this episode of DTC Pod, Sam provides a comprehensive overview of Amazon DSP, its functionality, and its potential for driving brand growth. He shares practical insights on topics such as when brands should consider investing in DSP, what budget and review thresholds are recommended, and how to develop effective DSP strategies tailored to specific brand goals. Sam also emphasizes the importance of product differentiation, page optimization, and integrating Amazon DSP into a cohesive multi-channel marketing approach to drive overall sales growth.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Amazon DSP Overview2. Budgeting for Amazon DSP3. Amazon DSP Strategy4. Tips for Amazon Success5. Amazon Product Differentiation6. Amazon Trends and OutlookTimestamps00:00 Sam Lee's background in Amazon DSP03:38 What is Amazon DSP05:24 Where Amazon DSP ads show up06:24 Getting started with Amazon DSP advertising08:17 Product-based Amazon DSP strategies09:21 How Amazon DSP ads boost conversion rates11:24 Leveraging Amazon's first-party data through DSP15:28 Creatives for Amazon DSP ads17:04 Amazon DSP as part of the overall marketing strategy20:19 Creating an Amazon strategy for a brand22:11 Characteristics of brands that do well on Amazon24:22 Amazon product trends in 202426:13 Amazon's future, importance of holistic marketingShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Sam Lee - Vice-President of Amazon DSP at TriviumBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Today, I'm sharing 5 advanced Facebook and Instagram ad targeting strategies that you should try right now. I'll be sharing some actionable steps and insights to help you navigate the complex world of audience targeting. Tune in to learn how to leverage both broad and segmented audiences with the goal of making your ads more relevant and effective.  Website: https://philgrahamdigital.com

In this week's episode,  DK Hammonds and guest Justin Nava discuss what geofencing is about in the context of church and faith-based communities. DK shares the importance of using the right tools found in the tech space and introducing them into the church. Justin emphasizes how geofencing or geotargeting is properly done to make an impact in God's Kingdom. They also talk about why church marketing strategies should align with their mission and ministry priorities.    Tune in to hear their thoughts on the significance of geofencing as a tool where it can be good for churches and organizations.     Show Notes: Connect with DK Hammonds:  DK Hammonds Instagram DK Hammonds Facebook  DK Hammonds Twitter DK Hammonds YouTube    Connect with Justin Nava: Nava Church Marketing Justin Nava Website Justin Nava Facebook Justin Nava InstagramJustin Nava TwitterJustin Nava LinkedInJustin Nava TikTokJustin Nava YouTube Social Media Church Discord   Amplify Social Media, your trusted partner in navigating the ever-evolving landscape of social media marketing. This episode is brought to you by Donorbox. Thousands of churches trust Donorbox MinistryMatters to increase tithes and offerings. With comprehensive tools like a lightning-fast donation form, donor-managed recurring giving, the powerful Donorbox Live™ Kiosk app to collect in-person donations, crowdfunding and peer-to-peer functionality, and more, raising more for your church or ministry has never been easier. Discover how Donorbox MinistryMatters can elevate your ministry's impact today.  

Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. CTV can be a valuable channel for B2B marketers, especially if they have a consumerized B2B approach or a large enough customer base to justify the investment. However, some B2B marketers tend to undervalue CTV investments because they primarily focus on short-term ROAS, overlooking CTV's long-term brand-building benefits.Today, Chris discusses effective CTV ad targeting and measurement. Show NotesConnect With:Chris Kelly: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. CTV can be a valuable channel for B2B marketers, especially if they have a consumerized B2B approach or a large enough customer base to justify the investment. However, some B2B marketers tend to undervalue CTV investments because they primarily focus on short-term ROAS, overlooking CTV's long-term brand-building benefits.Today, Chris discusses effective CTV ad targeting and measurement. Show NotesConnect With:Chris Kelly: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Analysis on the ad, and will we see more ads soon for November's races?Blois Olson checks in with Vineeta on The WCCO Morning News. 

Prime Minister Justin Trudeau arrived in Italy for meetings with G7 leaders, shadowed by declining approval ratings at home and a resurgent right wing across Europe. Plus, if British Columbia and other Western provinces want a slice of the federal immigration funding pie, they need to take in even more asylum seekers. And Canadians who tuned into the Edmonton Oiler's Stanley Cup Finals game last night were treated to a scathing Conservative attack ad targeting Prime Minister Justin Trudeau's record. Tune into The Daily Brief with Cosmin Dzsurdzsa and Isaac Lamoureux! Learn more about your ad choices. Visit megaphone.fm/adchoices

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast YoutubeSummaryIn this episode, Brett Ingram explores ten practical ways entrepreneurs can use AI to optimize their digital businesses. From content generation and email marketing to predictive analytics and customer sentiment analysis, Brett delves into specific AI tools that enhance efficiency, cut costs, and improve overall business performance. He emphasizes the importance of leveraging AI for tasks like social media management, ad targeting, and SEO, while also highlighting the need for human oversight to ensure personalized and high-quality outputs. Tune in to discover how AI can help streamline your workflows and give your business a competitive edge.Chapters00:00 Introduction to AI Automations for Digital Business00:31 The Impact of AI on Business Efficiency02:30 Practical AI Applications in Business02:45 Content Generation with AI07:22 AI in Email Marketing09:42 AI for Social Media Management11:52 Customer Segmentation and Personalization14:56 AI in Ad Targeting and Optimization17:41 SEO and Predictive Analytics with AI20:22 AI-Powered Chatbots and Virtual Assistants21:22 Website Personalization and Sentiment Analysis23:04 Conclusion: Embracing AI in Business#AI #AIautomation #solopreneur #successmindset #successhabits #believeinyourself #businesslessons #entrepreneur #worklifebalance #successhabits #digitalbusiness #personaldevelopment #successhacks #businesslessons #lifelessons #success #entrepreneurslife #entrepreneurialmindset #entrepreneurtips #entrepreneurmind #entrepreneurmotivation #optyoumize #brettingram #digitalmarketing #onlinemarketing #digitalmarketer #entrepreneurpodcast

Send us a Text Message.Asaf Nadler is the CEO and co-founder of Addressable, specializing in data-driven user acquisition for Web3. Asaf has 18 years of experience in data analytics and holds a PhD in software engineering focusing on big data analytics, AI, and blockchain.In our conversation, we explore how Addressable is transforming digital marketing practices for the Web3 space.How Addressable associates on-chain data with social data to understand and target Web3 audiencesIntegrations with platforms like Twitter, Reddit, and display ad networks to reach users where they spend timeThe role of AI in identity matching, attribution, and campaign optimizationCase studies and success stories of effective Web3 marketing campaignsAsaf's excitement about the shift of Web3 into the mainstream and the need for better marketing infrastructureRecent integrations with mobile analytics partners and automated campaign optimization⚠️ If you want to try out Addressable yourself, use coupon code WEB3CMO on the payment page, it will give you 10% off.This episode was recorded through a Podcastle call on April 25, 2024. Read the blog article and show notes here: https://webdrie.net/the-impact-of-blockchain-technology-on-ad-targeting-with-asaf-nadler/

In the latest Elevated Marketing Dot Podcast, we talked about the shift happening in Facebook ad targeting.With the traditional reliance on detailed demographic data diminishing, marketers now face the challenge of connecting with their audience through compelling words and images alone.This episode explores how Meta's new algorithm-driven approach emphasizes the importance of creativity and high-quality content, leveraging machine learning to find the right audience based on engagement and conversion data.Join us as we discuss why this happened and how we adapt to this new landscape, from crafting engaging stories and visually appealing ads to understanding the synergy between human creativity and machine precision.Whether you're a seasoned marketer or just starting, this episode offers valuable insights on thriving in the evolving world of Facebook advertising.

Book More Birthdays with Ads Course: https://bit.ly/3N7bPAIBLOG For This Episode: https://www.michelecaruana.com/blog/save-money-on-adsToday we're diving into PART 2 of one of my favorite topics: marketing your indoor playground or play cafe business while saving money.Facebook and Instagram Ads can be powerful tools for scaling your indoor playground business, but they often feel confusing and costly for beginners.While quick-launch ads and boosted posts are tempting, they often lack real ROI.Instead, focusing on strategic spending is key. Let's explore some actionable tips for maximizing your ad budget.Book More Birthdays with Ads Course: https://bit.ly/3N7bPAIEpisode 123 (Ad Targeting): https://bit.ly/3QO5b6mEpisode 90 (Google Ads): https://bit.ly/4ajRWBmEpisode 80 (Mobile Sites): https://bit.ly/4boBbGoFacebook Pixel Tutorial: https://www.youtube.com/watch?v=9-Ic0DRgaCM&t=43sBoosted Posts Explanation: https://www.youtube.com/watch?v=dZ213beDfqEOTHER RESOURCES:Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fDGetting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZUWhat's Working 2024 Guide: http://bit.ly/3GwXQASFund Your Indoor Play Business: http://bit.ly/38KbYbzCourses & Consulting: http://bit.ly/3N7bPAIIndoor Playground Business Courses: https://bit.ly/37yCxACMichele's Instagram: https://bit.ly/3Ia4PTKMichele's Website: https://www.michelecaruana.comYouTube Channel: https://bit.ly/3JDkSe7FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bPETSY Template Shop: https://bit.ly/40RF5D4Recession Prep Playlist: https://www.michelecaruana.com/recessionprepPlay Cafe Academy & Play Makers Society: http://bit.ly/3HES7fDQuestions and Support: Support@michelecaruana.com Simplify and Scale with 50% OFF My POS System-Of-Choice: https://discover.wellnessliving.com/playcafeacademy

In this episode of the Duct Tape Marketing Podcast, I interviewed Larry Tim, founder and CEO of Customers.AI - a first party, website visitor identification and remarketing pixel. Also founder of WordStream - provider of Google and Facebook ad management software for tens of thousands of customers globally. Through his insights and experience, Larry reveals the future of ad targeting and the role of remarketing in the post third party data era.   Key Takeaways Larry Tim, CEO of Customers AI, emphasizes the evolving landscape of remarketing, highlighting the importance of leveraging first-party data and adapting to changes in privacy regulations. By embracing tools like Customers AI and prioritizing transparent data practices, businesses can navigate privacy concerns while driving effective remarketing campaigns. Larry's insights underscore the significance of staying proactive and leveraging innovative technologies like AI to connect with audiences in today's dynamic marketing environment.   More About Larry Kim: Connect with Larry Kim on LinkedIn - linkedin.com/in/larrykim/ Visit his Website  -customers.ai/ Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Today, I'm sharing some tips on how to use Chat GPT and AI to help you with better Facebook Ad audience research and improved Ad copy. I'll share some of the key questions we ask Chat GPT to help us understand our audience better, and I'll also talk about mistakes that many advertisers make with Chat GPT and AI that costs them time and money. Website: https://philgrahamdigital.com

Josh Muskin talks with Jason Barnard about your survival guide to the ad targeting apocalypse. This episode was recorded live on video April 2nd 2024.

Josh Muskin talks with Jason Barnard about your survival guide to the ad targeting apocalypse. This episode was recorded live on video April 2nd 2024.

BRX Pro Tip: How to do Facebook Ad Targeting Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, what are you learning about this Facebook Ad retargeting? Lee Kantor: [00:00:10] I think this is a really underutilized strategy to stay in front of the people […]

When the world turned upside down, Jake Mellman and Stephanie Moyal found resilience in an unexpected place: the humble mushroom. Their spirited discussion with us captures the essence of their company, Troop, which crafts delightful functional mushroom gummies. Through their narrative, we learn how the global shift in health consciousness and Jake's personal aftermath of a ski accident converged with Stephanie's entrepreneurial spirit, leading to the birth of a brand that's not just about supplements but about seizing opportunity in the face of adversity.Timestamps(00:00) The Rise of Mushroom Supplements(06:43) From Mushroom Enthusiasts to Business Owners(17:22) Sourcing and Extracting Quality Mushrooms(30:21) Strategies for Shopify Store Success(45:20) Mastering Social Media Marketing and Troop Show LinksTroop - Use code UNOFFICIAL20ReBuyLive RecoverRussell Bronson's DotCom SecretsSponsorsFree 30-day trial of Zipify OCUIntelligemsNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In episode 86 of The Payments Show Podcast, I spoke to Jonathan Tomek who is the Vice President of Research & Development at Digital Element.   Digital Element empowers businesses to extract actionable insights from a consumer's internet connection, leveraging their IP address. These insights encompass location, connection type, demographic data, VPN usage, and proxy details. By harnessing this data, businesses can enhance ad targeting precision, optimize content localization, and mitigate online fraud.VIDEO and PDF Transcript: - click here https://thepaymentsshow.substack.com/p/86Summary of topics discussed:(00:00) - Start and Introduction(01:31) - VPN Stats and Their Implications(03:32) - How Do You Find the True Location of a VPN User?(05:19) - Non-human Internet Traffic: Proxies(07:48) - Additional IP Insights: Carrier Databases, Demographics and More(09:46) - IP Characteristics: Evolution of IP Addresses Over Time(11:30) - TOR, Anonymity and the Darknet(14:15) - Customers Using Digital Element: Context Is Key(18:46) - Overview of the Solution(21:11) - Strict Payment Processing Rules Don't Solve All Problems(24:16) - Next Steps: Getting Started with Digital Element(25:17) - New Threats: Connected TV Ad Fraud and Bots(28:22) - Threats from IoT Devices(35:09) - Chit Chat(36:15) - THOTCON Hacking Conference, ChicagoAnd much more…Details:- Recorded on 8 Feb 2024- Host: Satwant Phull- Guest: Jonathan Tomek, VP of R&D, Digital Element[Next Steps]- Get in touch with Satwant: digitalmoneylab.com - Digital Element: digitalelement.com

In this episode, I talk about why it's not a good idea to show your ads to people all over the world. I share examples to explain why it's better to focus on specific groups of people in certain countries. By targeting the right audience, you can make sure your ads are more effective and you don't waste money.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Subscribe to The Art of Online Business's YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramTimestamps:0:00 The Pitfalls of Worldwide Ad Targeting9:48 Targeting Countries for Online Advertising15:27 Targeting the Right Audience for SuccessApply for ads management with [QUĀY.jo].https://theartofonlinebusiness.com/ads

The Weather Company CMO Randi Stipes discusses how the owner of Weather Channel app is providing data to clients to help them adjust marketing based on the weather, as climate change changes patterns. Plus, she previews new app functionality that goes beyond basic weather forecasts.

Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. CTV can be a valuable channel for B2B marketers, especially if they have a consumerized B2B approach or a large enough customer base to justify the investment. However, some B2B marketers tend to undervalue CTV investments because they primarily focus on short-term ROAS, overlooking CTV's long-term brand-building benefits.Today, Chris discusses effective CTV ad targeting and measurement. Show NotesConnect With:Chris Kelly: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. CTV can be a valuable channel for B2B marketers, especially if they have a consumerized B2B approach or a large enough customer base to justify the investment. However, some B2B marketers tend to undervalue CTV investments because they primarily focus on short-term ROAS, overlooking CTV's long-term brand-building benefits.Today, Chris discusses effective CTV ad targeting and measurement. Show NotesConnect With:Chris Kelly: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

More doctors' offices are ditching clunky clipboards and embracing digital records and online check-ins. But some patients may be unaware that their sensitive health data could be accessible to more than just their health care provider. Today on the show, how ad targeting has moved into the doctor's office, why that's rubbing some patients the wrong way, and why health companies say it can lead to better care.Related Episodes:The hidden market for your location data (Apple) This is your brain on drug ads This ad's for you For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org. Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.

In this podcast, learn about the transformative power of AI in marketing, content creation, and advertising, positioning it as a revolutionary force that can significantly enhance business success and efficiency.

Today Jackie is talking about why targeting isn't everything. She knows how to stand out in a saturated online space, and after listening to this episode, you just might too!Freebie - https://www.instagram.com/iamjackieellis  and send a direct message with the word 'Copy1'I'd love to hear from you!DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com

Get SwellAI and Support OOH Insider Or click here https://shorturl.at/kmsw1 Originally aired on the In The Pit podcast with Swell.ai co-founder, Cody Schneider, in this episode, Cody interviews Tim Rowe, Host of OOH Insider and goes under the hood of How OOH Marketing and Advertising works and inside the growth engine that powers the OOH Insider podcast, a Top 100 Apple Podcast.We discuss the importance of learning the skills required to produce and grow a podcast, including content creation and marketing and emphasize the significance of having good distribution for content above everything else. Overall, the episode provides insights into the world of OOH advertising, podcasting and the strategies for success with both. Connect with Cody here https://www.theoohinsider.com/guests/cody-schneider/ Key Moments[00:00:09] Podcasting challenges and growth.[00:04:58] Dominating attention in physical spaces.[00:07:12] Billboard campaigns targeting specific audiences.[00:12:05] Terrible show notes and SEO.[00:13:57] Detaching from perfectionism.[00:19:59] YouTube shorts viewership strategy.[00:23:20] Explosive YouTube growth.[00:25:37] Building media brands with AI.[00:28:43] Podcasting changing lives and businesses.[00:33:19] The magic of billboards.[00:36:20] Growing social accounts through algorithms.[00:38:46] Cheap and effective advertising.[00:42:49] Ramen profitable?[00:47:13] AI and people with lots of tabs.[00:53:03] Deterministic measurement and market feedback.[00:56:12] The power of niche media.Want to work together? Take advantage of fintech solutions JUST for marketers and the ultimate Authority Growth Engine for B2B/Founder-led growth at: https://www.troweco.com/

Want to make your Facebook and Instagram ads more effective? Targeting the right audience can make or break your campaigns. In this episode, we dive deep into the art and science of audience targeting specifically tailored for salon owners and hairstylists. Identifying Your Ideal Customer: Discover how to create customer personas and use both demographics and psychographics to zero in on your perfect audience. The Power of Lookalike Audiences: Learn what a lookalike audience is, why it's a game-changer for your salon's marketing strategy, and how to set one up for success. Whether you're new to social media advertising or looking to fine-tune your existing campaigns, this episode provides actionable insights that you can apply immediately to drive more bookings and increase revenue. Don't miss out on these proven strategies to elevate your salon's social media marketing game. Tune in now! What You'll Learn:

Here's what you need to know for this week in the business of podcasting: Joint Statement on the Continued Integrity of the Download MetricHow Spreaker Detects OutliersThe Latino Podcast Listener Report 2023Breaking down Canada's new podcast platform registration form.Quick Hits: Nearly Half of Data Use for Ad Targeting is Wrong by Jack Neff. A reminder to those in the podcast space to work with partners that are meticulous in both their accuracy and purging what they find to be inaccurate.TV and film producers prepare for potential post-strike production logjam by Tim Peterson. A predicament that could lead to more new productions being piloted as podcasts while they wait for the post-strike traffic jam to clear.Advertisers will spend $84 billion on ad fraud this year: report by Ryan Barwick. Problems like this exist in all mediums, but podcasting has an opportunity to collectively prioritize high-quality, vetted advertising inventory.Podchaser Brings Radio's Relied-On Airchecks feature into 21st Century for Podcast Advertisers. Airchecks, adapted from the radio measurement standard, allow for podcast planning and campaign management in Podchaser.Audio Ad Data Breakthrough: Sonnant & Podder Merge Content Signals + Audience Demographics. The two companies have partnered to combine Sonnant's content data with Podder's demographic analytics.

The digital advertising system is in the midst of a shift, from an over-reliance on collecting vast amounts of data to crunch to do one-to-one targeting – dog owners getting dog food ads, cat owners get cat food ads – to a new landscape that gives people more say on data collection and pushes advertisers and ad tech companies to operate differently.  In this episode, I had a conversation with Joe Root, CEO of Permutive, an audience platform that's used to deliver privacy-safe digital advertising. Among the topic covered: The shift in publisher incentives to build trust vs build traffic Why direct sold advertising is back in vogue Whether GDPR's implementation gives real consumer choice or just the illusion of it The surprisingly large carbon footprint of digital ads Why the loss of ad targeting signals has become an advertiser problem The demise of the long tail in favor of top-tier publishers Why the so-called ad tech tax will come down increase revenue from first-party data by 46%.

In this episode, I share 6 very powerful Facebook Ad audience targeting hacks that we are absolutely loving right now. Proper targeting is a big key to success when it comes to running Ads, don't miss this one! Website: https://philgrahamdigital.com

Want to improve results on your YouTube ad campaigns? Wondering how advanced targeting can get you in front of people who are ready to buy? To discover a YouTube ad targeting strategy, I interview Ben Jones.Guest: Ben Jones | Show Notes: socialmediaexaminer.com/563Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is The Briefing, a daily analysis of news and events from a Christian worldview.Part I (00:13 - 07:54) Public Schools Represent Government Schools, and Modern Government Schools are Coming for Parental RightsIs Defying Parents the Only Ethical Alternative? by The Atlantic (Conor Friedersdorf)January 12, 2023 by The Briefing (R. Albert Mohler, Jr.)Part II (07:54 - 19:03) ‘One Wrong Step Could Result in Irreparable Harm': School Hides Teenage Student's Transgender Identity from Parents — Christian Parents, Beware.When Students Change Gender Identity, and Parents Don't Know by New York Times (Katie J.M. Baker)Part III (19:03 - 24:31) Facebook Denies Gender in Advertising, Declaring It Will Move to ‘Gender-Neutral' Ad Targeting for TeenagersFacebook, Instagram Ban Ads Targeted at Teens Based on Gender by Wall Street Journal (Joseph De Avila)Sign up to receive The Briefing in your inbox every weekday morning.Follow Dr. Mohler:Twitter | Instagram | Facebook | YouTubeFor more information on The Southern Baptist Theological Seminary, go to sbts.edu.For more information on Boyce College, just go to BoyceCollege.com.To write Dr. Mohler or submit a question for The Mailbox, go here.