Podcasts about ad targeting

Are your digital marketing efforts falling short of expectations? In this episode of The Power Lounge, host Amy Vaughan welcomes Anna Covert, founder of Hawaii's largest digital marketing firm and author of The Covert Code. Anna shares actionable strategies to tackle online advertising fraud, precisely target your audience, and maximize your marketing ROI.A true entrepreneur, Covert also operates several other marketing and technology businesses, including reactium.io, which is currently being used by enterprise organizations worldwide with contributors from Apple, Microsoft, and IBM.Listen in to uncover insights that will help you refine your digital strategy and ensure every dollar you invest drives meaningful results for your business.Connect with Anna Covert:LinkedInInstagramWebsites: Covert Communication & Anna CovertGet Anna's book: The Covert Code – Mastering the Art of Digital Marketing HERE.KeyTakeaways:Anna Covert's Journey into Digital MarketingAuthenticity in Digital MarketingTargeting the Right AudienceTrust and Smart Bidding PracticesDealing with Digital Marketing FraudSearch Marketing InsightsInfluence of Remarketing in Digital Marketing SuccessSocial Media Marketing: Organic vs PaidCommon Client Concerns in Digital MarketingChapters:00:00 - Introduction02:11 - "Power Lounge: Digital Marketing Insights"05:30 - "Together Marketing Rescue Podcast"15:28 - Ecological Impact of Digital Advertising20:57 - Understanding Conversions and Value26:20 - Managing Marketing Bids Efficiently30:09 - Google's Financial Struggles Explained35:26 - Ad Targeting via Finger ID Mapping39:57 - The Need for Marketing Education43:49 - Questioning Digital Advertising Effectiveness48:24 - "From SunPower Client to Direct Partnership"53:20 - Navigating Digital Media's Complexities58:53 - "Pay to Play Marketing"01:03:01 - OutroQuotes:"Digital marketing is about meaningful connections. Allocate your budget smartly and let transparency build trust."- Amy Vaughn"Technology opens doors for billions. True success comes from authenticity and ethics."- Anna CovertConnect with the host Amy Vaughan:LinkedInPower Lounge PodcastLearn more about Together Digital and consider joining the movement by visiting togetherindigital.com.Support the show

On today's MadTech Daily: Outbrain Completes $900m Teads Acquisition; UK Betting Companies Under Scrutiny for Ad Targeting; Nielsen and Paramount Strike Measurement Deal 

Next in Media spoke with David Levy, CEO of OpenAP, about some of the misconceptions in the market when it comes to data-driven TV advertising, and how TV networks can balance collaboration and competition in the face of the growth of Big Tech in TV.Takeaways:The Evolution of OpenAP: Standardizing TV AdvertisingOpenAP was founded to unify ad innovations across TV networks, creating scalable, standardized solutions for advertisers.Bridging Linear TV and Streaming for AdvertisersWhile linear TV dominated ad spending, OpenAP has expanded its infrastructure to solve audience fragmentation in Connected TV (CTV).The Role of First-Party Data in TV AdvertisingBrands investing in first-party data need standardized methods to target consumers consistently across multiple media platforms.The Transparency Challenge in CTV Ad TargetingUnlike digital, CTV ad targeting lacks transparency due to multiple data transformations from audience lists to device-level identifiers.Solving Audience Measurement DiscrepanciesDifferences in identity-matching methods among media companies create inconsistencies in audience targeting and measurement.The Push for a Unified Ad Planning InfrastructureOpenAP aims to establish a seamless way for advertisers to plan and execute campaigns across different streaming services and TV networks.The Need for Scalable TV Advertising for Small BusinessesUnlike Google and Meta, TV lacks an easy-to-use, cost-effective ad buying platform for small advertisers—a gap the industry must address.Guest: David LevyHost: Mike ShieldsSponsor: EpsilonProducer: FEL Creative 

Next in Media spoke with Rich Muhlstock, president of Chase Media Solutions, about his company's push into commerce media, where the bank fits in the flow of media budgets, and what it's like to sell ads in a highly regulated industry.Takeaways:• Chase Media Solutions' Unique Approach: By leveraging first-party data from its 80 million customers, Chase Media Solutions bridges the gap between brands and consumers, emphasizing precision targeting without third-party cookies.• Personalized, Value-Driven Offers: Offers through Chase Media Solutions are not just ads—they are personalized experiences that provide value to both consumers and brands. • Trust and Security as Core Pillars: Chase's emphasis on customer trust, privacy, and security ensures a unique selling point for advertisers, maintaining a brand-safe environment for campaigns.• High ROI through Transparent Attribution: Chase offers a performance-based model where brands only pay for actual conversions, ensuring a measurable and high return on ad spend.• Expanding Advertising Ecosystem: From mobile apps and websites to ATMs, branches, and even billboards, Chase Media Solutions is integrating offers across multiple touchpoints, creating a diverse and comprehensive advertising network.• Data-Driven Consumer Insights: Chase's ability to analyze customer spending habits across categories offers marketers actionable insights for more effective campaign strategies.Guest: Rich MuhlstockHost: Mike ShieldsSponsor: Epsilon Producer: FEL Creative 

Jennie Lyon debunks the top 10 misconceptions about social media ads for online business owners. Whether you're hesitant to start running ads or have been disappointed by past campaigns, Jennie provides clarity and actionable insights to help you succeed with confidence.

On today's MadTech Daily: Paramount Faces Ad Targeting Lawsuit; Amazon Prime Introduces AI-Powered Recaps; Snapchat Expands Retail Gift Cards 

11.1.2024 #RolandMartinUnfiltered: Oct. Jobs Report, Shomari Figures, ProPublica Exposes Ad Targeting Election Officials, VP Wis. Rally LIVE  in Mobile, Alabama, at the 2nd Annual Port City Classic Business Expo, where I participated in two panels.  Here's what's coming Up on Roland Martin Unfiltered streaming live on the Black Star Network. October's job report was well below expectations.  The overall black unemployment rate remained the same while the rate for black men increased but dropped for black women. We'll talk to economist Morgan Harper about the numbers. Alabama's 2nd Congressional District race winner could impact who controls the House. Democratic candidate Shomari Figures will join me to discuss his plans if he wins. ProPublica exposed an organization that placed ads targeting election officials, telling them they don't have to certify the results. We'll talk to one of the reporters.  Vice President Kamala Harris is speaking in the second hour.  We'll show you her rally in Little Chute,  Wisconsin, live.  A Pennsylvania volunteer fire department has some explaining to do for allowing an entry in their Halloween parade depicting Trump leading a handcuffed Vice President Harris in chains.  A White South Carolina man gets physical with some black female election workers when he was asked to remove his Trump hate before voting.  We'll show you the video. Download the #BlackStarNetwork app on iOS, AppleTV, Android, Android TV, Roku, FireTV, SamsungTV and XBox  http://www.blackstarnetwork.com The #BlackStarNetwork is a news reporting platforms covered under Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research.See omnystudio.com/listener for privacy information.

The boys drink and review Flannel Fest, a dunkel from Sam Adams, then wonder whether our electronic devices are spying on us. There are levels of spying. A pixel phone is always listening to you because it has to be ready to respond when you say "Okay Google." The question is not whether it's listening, but whether it's recording what you say. A lot of people their phones are spying on them because they talk with friends about some topic, they then see ads on that topic. Is that confirmation bias in action, or is it actually happening? The tech platforms claim they are not doing this, but there are companies that claim they are doing it, and are trying to sell that service to advertisers. It's not just the phones. Video doorbells are spying on us. The maps we use in our cars are spying on us. Health devices are spying on us. The boys discuss the positives and negatives of these services. For some other treatments of the same topic, try these. Mark Hurst: "Even more devices are spying on you." https://www.wfmu.org/playlists/shows/143859 Skeptoid: "How Your Driving Is Being Tracked" https://skeptoid.com/episodes/4947 Joseph Cox: "Here's the Pitch Deck for 'Active Listening' Ad Targeting https://www.404media.co/heres-the-pitch-deck-for-active-listening-ad-targeting/

Sam Lee is the Vice President of Amazon DSP at Trivium, a full-service Amazon agency. With a background spanning Google Ads, Facebook Ads, and Amazon PPC, Sam has developed deep expertise in Amazon DSP and has successfully managed advertising for over 200 brands.In this episode of DTC Pod, Sam provides a comprehensive overview of Amazon DSP, its functionality, and its potential for driving brand growth. He shares practical insights on topics such as when brands should consider investing in DSP, what budget and review thresholds are recommended, and how to develop effective DSP strategies tailored to specific brand goals. Sam also emphasizes the importance of product differentiation, page optimization, and integrating Amazon DSP into a cohesive multi-channel marketing approach to drive overall sales growth.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Amazon DSP Overview2. Budgeting for Amazon DSP3. Amazon DSP Strategy4. Tips for Amazon Success5. Amazon Product Differentiation6. Amazon Trends and OutlookTimestamps00:00 Sam Lee's background in Amazon DSP03:38 What is Amazon DSP05:24 Where Amazon DSP ads show up06:24 Getting started with Amazon DSP advertising08:17 Product-based Amazon DSP strategies09:21 How Amazon DSP ads boost conversion rates11:24 Leveraging Amazon's first-party data through DSP15:28 Creatives for Amazon DSP ads17:04 Amazon DSP as part of the overall marketing strategy20:19 Creating an Amazon strategy for a brand22:11 Characteristics of brands that do well on Amazon24:22 Amazon product trends in 202426:13 Amazon's future, importance of holistic marketingShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Sam Lee - Vice-President of Amazon DSP at TriviumBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Today, I'm sharing 5 advanced Facebook and Instagram ad targeting strategies that you should try right now. I'll be sharing some actionable steps and insights to help you navigate the complex world of audience targeting. Tune in to learn how to leverage both broad and segmented audiences with the goal of making your ads more relevant and effective.  Website: https://philgrahamdigital.com

In this week's episode,  DK Hammonds and guest Justin Nava discuss what geofencing is about in the context of church and faith-based communities. DK shares the importance of using the right tools found in the tech space and introducing them into the church. Justin emphasizes how geofencing or geotargeting is properly done to make an impact in God's Kingdom. They also talk about why church marketing strategies should align with their mission and ministry priorities.    Tune in to hear their thoughts on the significance of geofencing as a tool where it can be good for churches and organizations.     Show Notes: Connect with DK Hammonds:  DK Hammonds Instagram DK Hammonds Facebook  DK Hammonds Twitter DK Hammonds YouTube    Connect with Justin Nava: Nava Church Marketing Justin Nava Website Justin Nava Facebook Justin Nava InstagramJustin Nava TwitterJustin Nava LinkedInJustin Nava TikTokJustin Nava YouTube Social Media Church Discord   Amplify Social Media, your trusted partner in navigating the ever-evolving landscape of social media marketing. This episode is brought to you by Donorbox. Thousands of churches trust Donorbox MinistryMatters to increase tithes and offerings. With comprehensive tools like a lightning-fast donation form, donor-managed recurring giving, the powerful Donorbox Live™ Kiosk app to collect in-person donations, crowdfunding and peer-to-peer functionality, and more, raising more for your church or ministry has never been easier. Discover how Donorbox MinistryMatters can elevate your ministry's impact today.  

Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. CTV can be a valuable channel for B2B marketers, especially if they have a consumerized B2B approach or a large enough customer base to justify the investment. However, some B2B marketers tend to undervalue CTV investments because they primarily focus on short-term ROAS, overlooking CTV's long-term brand-building benefits.Today, Chris discusses effective CTV ad targeting and measurement. Show NotesConnect With:Chris Kelly: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. CTV can be a valuable channel for B2B marketers, especially if they have a consumerized B2B approach or a large enough customer base to justify the investment. However, some B2B marketers tend to undervalue CTV investments because they primarily focus on short-term ROAS, overlooking CTV's long-term brand-building benefits.Today, Chris discusses effective CTV ad targeting and measurement. Show NotesConnect With:Chris Kelly: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Analysis on the ad, and will we see more ads soon for November's races?Blois Olson checks in with Vineeta on The WCCO Morning News. 

Prime Minister Justin Trudeau arrived in Italy for meetings with G7 leaders, shadowed by declining approval ratings at home and a resurgent right wing across Europe. Plus, if British Columbia and other Western provinces want a slice of the federal immigration funding pie, they need to take in even more asylum seekers. And Canadians who tuned into the Edmonton Oiler's Stanley Cup Finals game last night were treated to a scathing Conservative attack ad targeting Prime Minister Justin Trudeau's record. Tune into The Daily Brief with Cosmin Dzsurdzsa and Isaac Lamoureux! Learn more about your ad choices. Visit megaphone.fm/adchoices

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast YoutubeSummaryIn this episode, Brett Ingram explores ten practical ways entrepreneurs can use AI to optimize their digital businesses. From content generation and email marketing to predictive analytics and customer sentiment analysis, Brett delves into specific AI tools that enhance efficiency, cut costs, and improve overall business performance. He emphasizes the importance of leveraging AI for tasks like social media management, ad targeting, and SEO, while also highlighting the need for human oversight to ensure personalized and high-quality outputs. Tune in to discover how AI can help streamline your workflows and give your business a competitive edge.Chapters00:00 Introduction to AI Automations for Digital Business00:31 The Impact of AI on Business Efficiency02:30 Practical AI Applications in Business02:45 Content Generation with AI07:22 AI in Email Marketing09:42 AI for Social Media Management11:52 Customer Segmentation and Personalization14:56 AI in Ad Targeting and Optimization17:41 SEO and Predictive Analytics with AI20:22 AI-Powered Chatbots and Virtual Assistants21:22 Website Personalization and Sentiment Analysis23:04 Conclusion: Embracing AI in Business#AI #AIautomation #solopreneur #successmindset #successhabits #believeinyourself #businesslessons #entrepreneur #worklifebalance #successhabits #digitalbusiness #personaldevelopment #successhacks #businesslessons #lifelessons #success #entrepreneurslife #entrepreneurialmindset #entrepreneurtips #entrepreneurmind #entrepreneurmotivation #optyoumize #brettingram #digitalmarketing #onlinemarketing #digitalmarketer #entrepreneurpodcast

Send us a Text Message.Asaf Nadler is the CEO and co-founder of Addressable, specializing in data-driven user acquisition for Web3. Asaf has 18 years of experience in data analytics and holds a PhD in software engineering focusing on big data analytics, AI, and blockchain.In our conversation, we explore how Addressable is transforming digital marketing practices for the Web3 space.How Addressable associates on-chain data with social data to understand and target Web3 audiencesIntegrations with platforms like Twitter, Reddit, and display ad networks to reach users where they spend timeThe role of AI in identity matching, attribution, and campaign optimizationCase studies and success stories of effective Web3 marketing campaignsAsaf's excitement about the shift of Web3 into the mainstream and the need for better marketing infrastructureRecent integrations with mobile analytics partners and automated campaign optimization⚠️ If you want to try out Addressable yourself, use coupon code WEB3CMO on the payment page, it will give you 10% off.This episode was recorded through a Podcastle call on April 25, 2024. Read the blog article and show notes here: https://webdrie.net/the-impact-of-blockchain-technology-on-ad-targeting-with-asaf-nadler/

In the latest Elevated Marketing Dot Podcast, we talked about the shift happening in Facebook ad targeting.With the traditional reliance on detailed demographic data diminishing, marketers now face the challenge of connecting with their audience through compelling words and images alone.This episode explores how Meta's new algorithm-driven approach emphasizes the importance of creativity and high-quality content, leveraging machine learning to find the right audience based on engagement and conversion data.Join us as we discuss why this happened and how we adapt to this new landscape, from crafting engaging stories and visually appealing ads to understanding the synergy between human creativity and machine precision.Whether you're a seasoned marketer or just starting, this episode offers valuable insights on thriving in the evolving world of Facebook advertising.

Book More Birthdays with Ads Course: https://bit.ly/3N7bPAIBLOG For This Episode: https://www.michelecaruana.com/blog/save-money-on-adsToday we're diving into PART 2 of one of my favorite topics: marketing your indoor playground or play cafe business while saving money.Facebook and Instagram Ads can be powerful tools for scaling your indoor playground business, but they often feel confusing and costly for beginners.While quick-launch ads and boosted posts are tempting, they often lack real ROI.Instead, focusing on strategic spending is key. Let's explore some actionable tips for maximizing your ad budget.Book More Birthdays with Ads Course: https://bit.ly/3N7bPAIEpisode 123 (Ad Targeting): https://bit.ly/3QO5b6mEpisode 90 (Google Ads): https://bit.ly/4ajRWBmEpisode 80 (Mobile Sites): https://bit.ly/4boBbGoFacebook Pixel Tutorial: https://www.youtube.com/watch?v=9-Ic0DRgaCM&t=43sBoosted Posts Explanation: https://www.youtube.com/watch?v=dZ213beDfqEOTHER RESOURCES:Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fDGetting Started YouTube Playlist: https://www.youtube.com/watch?v=HfYkEnvPJdo&list=PLKNxpFOU7ITc6BrH_EHl4DuHqWqdUoTZUWhat's Working 2024 Guide: http://bit.ly/3GwXQASFund Your Indoor Play Business: http://bit.ly/38KbYbzCourses & Consulting: http://bit.ly/3N7bPAIIndoor Playground Business Courses: https://bit.ly/37yCxACMichele's Instagram: https://bit.ly/3Ia4PTKMichele's Website: https://www.michelecaruana.comYouTube Channel: https://bit.ly/3JDkSe7FREE 14-DAY Active Campaign Trial: https://bit.ly/3rjp5bPETSY Template Shop: https://bit.ly/40RF5D4Recession Prep Playlist: https://www.michelecaruana.com/recessionprepPlay Cafe Academy & Play Makers Society: http://bit.ly/3HES7fDQuestions and Support: Support@michelecaruana.com Simplify and Scale with 50% OFF My POS System-Of-Choice: https://discover.wellnessliving.com/playcafeacademy

In this episode of the Duct Tape Marketing Podcast, I interviewed Larry Tim, founder and CEO of Customers.AI - a first party, website visitor identification and remarketing pixel. Also founder of WordStream - provider of Google and Facebook ad management software for tens of thousands of customers globally. Through his insights and experience, Larry reveals the future of ad targeting and the role of remarketing in the post third party data era.   Key Takeaways Larry Tim, CEO of Customers AI, emphasizes the evolving landscape of remarketing, highlighting the importance of leveraging first-party data and adapting to changes in privacy regulations. By embracing tools like Customers AI and prioritizing transparent data practices, businesses can navigate privacy concerns while driving effective remarketing campaigns. Larry's insights underscore the significance of staying proactive and leveraging innovative technologies like AI to connect with audiences in today's dynamic marketing environment.   More About Larry Kim: Connect with Larry Kim on LinkedIn - linkedin.com/in/larrykim/ Visit his Website  -customers.ai/ Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

Today, I'm sharing some tips on how to use Chat GPT and AI to help you with better Facebook Ad audience research and improved Ad copy. I'll share some of the key questions we ask Chat GPT to help us understand our audience better, and I'll also talk about mistakes that many advertisers make with Chat GPT and AI that costs them time and money. Website: https://philgrahamdigital.com

Josh Muskin talks with Jason Barnard about your survival guide to the ad targeting apocalypse. This episode was recorded live on video April 2nd 2024.

Josh Muskin talks with Jason Barnard about your survival guide to the ad targeting apocalypse. This episode was recorded live on video April 2nd 2024.

BRX Pro Tip: How to do Facebook Ad Targeting Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, what are you learning about this Facebook Ad retargeting? Lee Kantor: [00:00:10] I think this is a really underutilized strategy to stay in front of the people […]

It starts with the headline, then goes to creative and finishes with your copy. ...FYI you wouldn't mind drop a review on the podcast where you're listning to it at, or below. https://americasbestrestaurants.live/reviewus And don't forget to check out mattplapp.live/2024 to find out how you could get massive help marketing your restaurant and building a brand that lasts. If you're ever in the Cincinnati area or Vegas, let me know.  This is my cell and I always love to mee and chat with restaurant owners, 859-743-2408

When the world turned upside down, Jake Mellman and Stephanie Moyal found resilience in an unexpected place: the humble mushroom. Their spirited discussion with us captures the essence of their company, Troop, which crafts delightful functional mushroom gummies. Through their narrative, we learn how the global shift in health consciousness and Jake's personal aftermath of a ski accident converged with Stephanie's entrepreneurial spirit, leading to the birth of a brand that's not just about supplements but about seizing opportunity in the face of adversity.Timestamps(00:00) The Rise of Mushroom Supplements(06:43) From Mushroom Enthusiasts to Business Owners(17:22) Sourcing and Extracting Quality Mushrooms(30:21) Strategies for Shopify Store Success(45:20) Mastering Social Media Marketing and Troop Show LinksTroop - Use code UNOFFICIAL20ReBuyLive RecoverRussell Bronson's DotCom SecretsSponsorsFree 30-day trial of Zipify OCUIntelligemsNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

In episode 86 of The Payments Show Podcast, I spoke to Jonathan Tomek who is the Vice President of Research & Development at Digital Element.   Digital Element empowers businesses to extract actionable insights from a consumer's internet connection, leveraging their IP address. These insights encompass location, connection type, demographic data, VPN usage, and proxy details. By harnessing this data, businesses can enhance ad targeting precision, optimize content localization, and mitigate online fraud.VIDEO and PDF Transcript: - click here https://thepaymentsshow.substack.com/p/86Summary of topics discussed:(00:00) - Start and Introduction(01:31) - VPN Stats and Their Implications(03:32) - How Do You Find the True Location of a VPN User?(05:19) - Non-human Internet Traffic: Proxies(07:48) - Additional IP Insights: Carrier Databases, Demographics and More(09:46) - IP Characteristics: Evolution of IP Addresses Over Time(11:30) - TOR, Anonymity and the Darknet(14:15) - Customers Using Digital Element: Context Is Key(18:46) - Overview of the Solution(21:11) - Strict Payment Processing Rules Don't Solve All Problems(24:16) - Next Steps: Getting Started with Digital Element(25:17) - New Threats: Connected TV Ad Fraud and Bots(28:22) - Threats from IoT Devices(35:09) - Chit Chat(36:15) - THOTCON Hacking Conference, ChicagoAnd much more…Details:- Recorded on 8 Feb 2024- Host: Satwant Phull- Guest: Jonathan Tomek, VP of R&D, Digital Element[Next Steps]- Get in touch with Satwant: digitalmoneylab.com - Digital Element: digitalelement.com

In this episode, I talk about why it's not a good idea to show your ads to people all over the world. I share examples to explain why it's better to focus on specific groups of people in certain countries. By targeting the right audience, you can make sure your ads are more effective and you don't waste money.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Subscribe to The Art of Online Business's YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramTimestamps:0:00 The Pitfalls of Worldwide Ad Targeting9:48 Targeting Countries for Online Advertising15:27 Targeting the Right Audience for SuccessApply for ads management with [QUĀY.jo].https://theartofonlinebusiness.com/ads

The Weather Company CMO Randi Stipes discusses how the owner of Weather Channel app is providing data to clients to help them adjust marketing based on the weather, as climate change changes patterns. Plus, she previews new app functionality that goes beyond basic weather forecasts.

Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. CTV can be a valuable channel for B2B marketers, especially if they have a consumerized B2B approach or a large enough customer base to justify the investment. However, some B2B marketers tend to undervalue CTV investments because they primarily focus on short-term ROAS, overlooking CTV's long-term brand-building benefits.Today, Chris discusses effective CTV ad targeting and measurement. Show NotesConnect With:Chris Kelly: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. CTV can be a valuable channel for B2B marketers, especially if they have a consumerized B2B approach or a large enough customer base to justify the investment. However, some B2B marketers tend to undervalue CTV investments because they primarily focus on short-term ROAS, overlooking CTV's long-term brand-building benefits.Today, Chris discusses effective CTV ad targeting and measurement. Show NotesConnect With:Chris Kelly: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

More doctors' offices are ditching clunky clipboards and embracing digital records and online check-ins. But some patients may be unaware that their sensitive health data could be accessible to more than just their health care provider. Today on the show, how ad targeting has moved into the doctor's office, why that's rubbing some patients the wrong way, and why health companies say it can lead to better care.Related Episodes:The hidden market for your location data (Apple) This is your brain on drug ads This ad's for you For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org. Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.

In this podcast, learn about the transformative power of AI in marketing, content creation, and advertising, positioning it as a revolutionary force that can significantly enhance business success and efficiency.

Today Jackie is talking about why targeting isn't everything. She knows how to stand out in a saturated online space, and after listening to this episode, you just might too!Freebie - https://www.instagram.com/iamjackieellis  and send a direct message with the word 'Copy1'I'd love to hear from you!DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com

Get SwellAI and Support OOH Insider Or click here https://shorturl.at/kmsw1 Originally aired on the In The Pit podcast with Swell.ai co-founder, Cody Schneider, in this episode, Cody interviews Tim Rowe, Host of OOH Insider and goes under the hood of How OOH Marketing and Advertising works and inside the growth engine that powers the OOH Insider podcast, a Top 100 Apple Podcast.We discuss the importance of learning the skills required to produce and grow a podcast, including content creation and marketing and emphasize the significance of having good distribution for content above everything else. Overall, the episode provides insights into the world of OOH advertising, podcasting and the strategies for success with both. Connect with Cody here https://www.theoohinsider.com/guests/cody-schneider/ Key Moments[00:00:09] Podcasting challenges and growth.[00:04:58] Dominating attention in physical spaces.[00:07:12] Billboard campaigns targeting specific audiences.[00:12:05] Terrible show notes and SEO.[00:13:57] Detaching from perfectionism.[00:19:59] YouTube shorts viewership strategy.[00:23:20] Explosive YouTube growth.[00:25:37] Building media brands with AI.[00:28:43] Podcasting changing lives and businesses.[00:33:19] The magic of billboards.[00:36:20] Growing social accounts through algorithms.[00:38:46] Cheap and effective advertising.[00:42:49] Ramen profitable?[00:47:13] AI and people with lots of tabs.[00:53:03] Deterministic measurement and market feedback.[00:56:12] The power of niche media.Want to work together? Take advantage of fintech solutions JUST for marketers and the ultimate Authority Growth Engine for B2B/Founder-led growth at: https://www.troweco.com/

What are the best-advanced ad targeting strategies for greater reach? In this More Than Social Podcast episode, I discuss effective strategies for maximizing return on investment in advertising on Facebook and Instagram. We focus on how to understand and segment the target audience, the importance of retargeting ads, and how to use lookalike audiences. I also share insights about running ads and explain the need to maximize the advertising budget. A key point highlighted is the importance of custom audiences and segmentation, helping businesses reach a more specific set of potential customers. I also talk about the significance of reshaping ads based on the demographics, interests, and behaviours of the group you're targeting. Segmenting your audience: Learn how to effectively divide your target audience into distinct groups, enhancing your ad targeting precision and relevance. Creating custom audiences and retargeting leads: Discover the power of custom audience creation and how to retarget potential customers who have already shown interest in your products or services. Leveraging and structuring lookalike audiences:Explore strategies for leveraging lookalike audiences to expand your reach and optimize ad campaigns based on the characteristics of your existing customer base.   We talk about:  [0:00] Intro [3:45] Segmenting your audience [8:45] Creating custom audiences and retargeting leads [12:30] Leveraging and structuring lookalike audiences Resources mentioned in this episode: Episode 111: https://lisaanne.ca/crafting-ad-copy-and-creatives-for-maximum-roi/ Connect with me Website - https://lisaanne.ca  Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching  Facebook Group -  www.facebook.com/groups/MoreThanSocial

Want to make your Facebook and Instagram ads more effective? Targeting the right audience can make or break your campaigns. In this episode, we dive deep into the art and science of audience targeting specifically tailored for salon owners and hairstylists. Identifying Your Ideal Customer: Discover how to create customer personas and use both demographics and psychographics to zero in on your perfect audience. The Power of Lookalike Audiences: Learn what a lookalike audience is, why it's a game-changer for your salon's marketing strategy, and how to set one up for success. Whether you're new to social media advertising or looking to fine-tune your existing campaigns, this episode provides actionable insights that you can apply immediately to drive more bookings and increase revenue. Don't miss out on these proven strategies to elevate your salon's social media marketing game. Tune in now! What You'll Learn:

Here's what you need to know for this week in the business of podcasting: Joint Statement on the Continued Integrity of the Download MetricHow Spreaker Detects OutliersThe Latino Podcast Listener Report 2023Breaking down Canada's new podcast platform registration form.Quick Hits: Nearly Half of Data Use for Ad Targeting is Wrong by Jack Neff. A reminder to those in the podcast space to work with partners that are meticulous in both their accuracy and purging what they find to be inaccurate.TV and film producers prepare for potential post-strike production logjam by Tim Peterson. A predicament that could lead to more new productions being piloted as podcasts while they wait for the post-strike traffic jam to clear.Advertisers will spend $84 billion on ad fraud this year: report by Ryan Barwick. Problems like this exist in all mediums, but podcasting has an opportunity to collectively prioritize high-quality, vetted advertising inventory.Podchaser Brings Radio's Relied-On Airchecks feature into 21st Century for Podcast Advertisers. Airchecks, adapted from the radio measurement standard, allow for podcast planning and campaign management in Podchaser.Audio Ad Data Breakthrough: Sonnant & Podder Merge Content Signals + Audience Demographics. The two companies have partnered to combine Sonnant's content data with Podder's demographic analytics.

Here's what you need to know for this week in the business of podcasting: Joint Statement on the Continued Integrity of the Download MetricHow Spreaker Detects OutliersThe Latino Podcast Listener Report 2023Breaking down Canada's new podcast platform registration form.Quick Hits: Nearly Half of Data Use for Ad Targeting is Wrong by Jack Neff. A reminder to those in the podcast space to work with partners that are meticulous in both their accuracy and purging what they find to be inaccurate.TV and film producers prepare for potential post-strike production logjam by Tim Peterson. A predicament that could lead to more new productions being piloted as podcasts while they wait for the post-strike traffic jam to clear.Advertisers will spend $84 billion on ad fraud this year: report by Ryan Barwick. Problems like this exist in all mediums, but podcasting has an opportunity to collectively prioritize high-quality, vetted advertising inventory.Podchaser Brings Radio's Relied-On Airchecks feature into 21st Century for Podcast Advertisers. Airchecks, adapted from the radio measurement standard, allow for podcast planning and campaign management in Podchaser.Audio Ad Data Breakthrough: Sonnant & Podder Merge Content Signals + Audience Demographics. The two companies have partnered to combine Sonnant's content data with Podder's demographic analytics.

Here's what you need to know for today in the business of podcasting: Nearly Half the Data Used for Ad Targeting is Wrong by Jack NeffHispanic Audience Measurement Requires Nuance. We're Still Using Blunt Instruments by Hana YooTV and film producers prepare for potential post-strike production logjam by Tim Peterson…as for the rest of the news: Signal Hill Insights Paul Riismandel shows how one can measure streaming audio alongside podcasts, Acast's Megan Davis writes about the company embracing women podcasters in Saudi Arabia, superstar HGTV couple Chip and Joanna Gaines are launching a podcast network in partnership with Warner Bros. Discovery's The Roost, Digiday Research collects their CMO Strategies in one place, and MarketingBrew looks at the modern evolution of the marketing jingle: custom TikTok audios.

Here's what you need to know for today in the business of podcasting: Nearly Half the Data Used for Ad Targeting is Wrong by Jack NeffHispanic Audience Measurement Requires Nuance. We're Still Using Blunt Instruments by Hana YooTV and film producers prepare for potential post-strike production logjam by Tim Peterson…as for the rest of the news: Signal Hill Insights Paul Riismandel shows how one can measure streaming audio alongside podcasts, Acast's Megan Davis writes about the company embracing women podcasters in Saudi Arabia, superstar HGTV couple Chip and Joanna Gaines are launching a podcast network in partnership with Warner Bros. Discovery's The Roost, Digiday Research collects their CMO Strategies in one place, and MarketingBrew looks at the modern evolution of the marketing jingle: custom TikTok audios.

The digital advertising system is in the midst of a shift, from an over-reliance on collecting vast amounts of data to crunch to do one-to-one targeting – dog owners getting dog food ads, cat owners get cat food ads – to a new landscape that gives people more say on data collection and pushes advertisers and ad tech companies to operate differently.  In this episode, I had a conversation with Joe Root, CEO of Permutive, an audience platform that's used to deliver privacy-safe digital advertising. Among the topic covered: The shift in publisher incentives to build trust vs build traffic Why direct sold advertising is back in vogue Whether GDPR's implementation gives real consumer choice or just the illusion of it The surprisingly large carbon footprint of digital ads Why the loss of ad targeting signals has become an advertiser problem The demise of the long tail in favor of top-tier publishers Why the so-called ad tech tax will come down increase revenue from first-party data by 46%.

In this episode, I share 6 very powerful Facebook Ad audience targeting hacks that we are absolutely loving right now. Proper targeting is a big key to success when it comes to running Ads, don't miss this one! Website: https://philgrahamdigital.com

Are you willing to expand your mindset to fast track and deliver yourself for growth and success? Join us as we explore the extraordinary journey of Vash Tomanec, the young serial entrepreneur behind three seven-figure businesses. Learn how he empowers fellow entrepreneurs to master their mindset and achieve boundless success with Mindtrepreneur. Top reasons to listen to the entire episode:Learn to fast-track your growth by mastering your chosen people of impact.Hear how Vash opens the unlimited box of possibilities for his success.Feel truly proud, fulfilled, and happy with yourself.Full Show Notes Here!Links & Mentioned ResourcesRich Dad Poor DadPersonal Power by Anthony RobbinsAwaken the Giant Within by Tony RobbinsBecoming Supernatural: How Common People Are Doing the Uncommon by Dr. Joe DispenzaBreaking The Habit of Being Yourself by Dr. Joe DispenzaConnect with Vash TomanecWebsiteLinkedInInstagramTikTokEnjoy today's episode? 1. DM me @mrdarrellevans on Instagram.2. Click here to leave us a rating and review on follow on Apple Podcasts.3. Join the Growth Driven Entrepreneur Community 4. Want to work with Darrell one on oneThanks for listening,Darrell

Enjoy today's episode? 1. DM me @mrdarrellevans on Instagram.2. Click here to leave us a rating and review on follow on Apple Podcasts.3. Join Darrell's next free masterclass at https://www.darrellevans.net/free-training 4. Want to work with Darrell one on one, visit https://www.darrellevans.net/applyThanks for listening,Darrell

An important targeting option used by small and local businesses is now gone — why Meta keeps pulling control from advertisers. Also: More details emerge about Apple's plans to limit ad tracking. More than a third of consumers think most online ads are AI-generated. And can we trust any metrics from Twitter any more?.Thanks to our sponsors!- Go to brevo.com to sign up for Brevo for free and use our code TODAY to save 50% on your first three months of Brevo's Starter & Business plan!.✨

Want to improve results on your YouTube ad campaigns? Wondering how advanced targeting can get you in front of people who are ready to buy? To discover a YouTube ad targeting strategy, I interview Ben Jones.Guest: Ben Jones | Show Notes: socialmediaexaminer.com/563Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is The Briefing, a daily analysis of news and events from a Christian worldview.Part I (00:13 - 07:54) Public Schools Represent Government Schools, and Modern Government Schools are Coming for Parental RightsIs Defying Parents the Only Ethical Alternative? by The Atlantic (Conor Friedersdorf)January 12, 2023 by The Briefing (R. Albert Mohler, Jr.)Part II (07:54 - 19:03) ‘One Wrong Step Could Result in Irreparable Harm': School Hides Teenage Student's Transgender Identity from Parents — Christian Parents, Beware.When Students Change Gender Identity, and Parents Don't Know by New York Times (Katie J.M. Baker)Part III (19:03 - 24:31) Facebook Denies Gender in Advertising, Declaring It Will Move to ‘Gender-Neutral' Ad Targeting for TeenagersFacebook, Instagram Ban Ads Targeted at Teens Based on Gender by Wall Street Journal (Joseph De Avila)Sign up to receive The Briefing in your inbox every weekday morning.Follow Dr. Mohler:Twitter | Instagram | Facebook | YouTubeFor more information on The Southern Baptist Theological Seminary, go to sbts.edu.For more information on Boyce College, just go to BoyceCollege.com.To write Dr. Mohler or submit a question for The Mailbox, go here.

January 6th has become one of those days like September 11th where you need to say no more than the date for people to know what you're talking about.  Ralph welcomes New York Times congressional reporter, Luke Broadwater, who was in the Senate chamber when the rioters breached the building and has not only been covering the January 6th hearings but wrote the introduction to the NY Times  version of the final report.Luke Broadwater is a congressional reporter in the Washington bureau of the New York Times. He played a key role in the paper's coverage of the January 6th attack on the Capitol, for which the Times was named a Pulitzer Prize finalist. His work is featured in the Twelve Books edition of The January 6 Report: Findings from the Select Committee to Investigate the Attack on the U.S. Capitol with Reporting, Analysis and Visuals by The New York Times.Congress is a place that, for better or worse, prides itself as its own island of niceties. You're not supposed to criticize another member by name on the floor, and you're supposed to pretend that you're all colleagues and there's a level of respect between people. And it was seen on the Hill as very aggressive that they even issued a subpoena.Luke BroadwaterBruce Fein is a Constitutional scholar and an expert on international law.  Mr. Fein was Associate Deputy Attorney General under Ronald Reagan and he is the author of Constitutional Peril: The Life and Death Struggle for Our Constitution and Democracy, and American Empire: Before the Fall.In the Watergate situation, we had the star witnesses who appeared in person… That was vivid. The American people were riveted. There were no star witnesses who were shown in the January 6th hearings. These were all second- or third-tier people. Even someone like Pat Cipollone was interviewed in private, not in public. And that's why I think the impact was so much less than in Watergate— you're never going to get a public to oppose a president based upon paper documents, and not flesh-and-blood where the public can make their own evaluation of credibility.Bruce FeinThe civic community that used to get a lot of media in the ‘60s and ‘70s and connected with members of Congress and changed the consumer, worker, and environmental framework of legislation in those golden years is no more. And civic community's shut out like beyond my wildest nightmares.Ralph NaderThe letter from a listener concerning Apple's privacy policy that Ralph referred to in the program as a sterling example of constructive correction… of him:Hello RNRH Team,I am a loyal listener, active Congress Club member and grateful for the important work you do.Thank you for all that your team invests in creating your show and, Ralph, for your decades of service and tireless efforts to hold our elected officials accountable so that our government will actually serve the People.Your work is important, and I am grateful for all you do.I do my best to keep an open mind when listening and very rarely question any of the perspectives that you and your team share during your show.Nevertheless, I believe that fairness and accuracy is critical for trusted sources of information like your show.In the recent Big Tech Spying episode of your Podcast you make this statement:“That's what Apple and Google are deliberately doing; they're making it difficult…"I believe that Google and Apple approach this issue quite differently, but this was not communicated in the episode - instead, the companies were lumped together as though their work in this space is the same or very similar, which I believe was not accurate and, therefore, concerning.Disclosure: I've worked at Apple for 15 years - mostly in our Retail locations though I've supported Recruiting for the past 5 years - and I've done my best to mitigate my biases as I listened and now drafted this message.I am not an executive earning ridiculous salary and stock options, so this is not an effort to protect the status quo because I'm living high on the hog.My wife and I have lived in the same 2 room Studio apartment in San Francisco because it's rent-controlled and enables us to save so we might purchase a home and move into the next phase of our lives.Nothing I share here represents Apple in any way, and no-one at Apple knows or would approve of my sending this message since I'm not part of the PR team.* I've anonymized my email address and signature as I could experience repercussions should any details of this message become known to Apple.I am an individual with opinions and not a spokesperson for the company, and I am also a worker who has contributed much of my salary to participate in Apple's Employee Stock Purchase Program so that my wife and I might one day purchase a home and find the quality of life we strive for.I often work 50 - 60 hour weeks and have done so for more than a decade, and I hope that this hard work will provide us financial security.So, admittedly, my own self-interest influences my perspective and why I am sending this message.People (myself included) trust what they hear on your show, and the impact on sentiment may affect their choices as consumers - and that ultimately impacts our long-term financial planning along with tens of thousands of other Apple employees who work hard, save all they can and try to plan for their futures.Apple is not perfect.I acknowledge that Apple's business model depends heavily on the % they collect from all Developers and in-App purchases and that stock buy-backs have artificially inflated share prices since Tim Cook assumed the role of CEO after Steve Jobs' passing.The dominance of the “Freemium” model in Apps is problematic as many people spend more money than they should for in-App purchases; heck, I've been guilty of that myself and know how dangerous this can be.Though this is not unique to Apple, it troubles me, and I hope that greater regulation is introduced to further protect users who are unable to resist the urge to buy virtual items or otherwise spend beyond their means.In spite of these imperfections, I do believe that Apple's commitment to user privacy and safety is vastly superior to Google and other product and software developers, but this was not clear in this particular show.Apple has introduced many important features and enhancements that are easy to use and truly empower people using their products to control their data and protect their privacy.2020 iOS 14With the introduction of iOS 14, Apple actively equipped users of their products with the most powerful tools ever released enabling people to protect their privacy and data.* Safety Check enabled customers to immediately stop any Apps or individuals from accessing data from Apps in Apple products.* Apple introduced Privacy “nutrition labels” in the App Store to increase transparency and report how developers use data to provide greater customer control.* App Tracking Transparency (iOS 14.5) introduced a feature in which Apps are required to ask users' permission to track their activity, and iOS users receive App Privacy reports showing what Apps requested information and if/ when/ how that information was used.* Finally (for 2020) Apple enabled users to control any Ad Targeting on their Apple devices.All of these enhancements enraged notable and rather despicable characters like Facebook CEO Mark Zuckerberg, which is alone quite satisfying.2021 iOS 15Apple further refined privacy features in 2021 with the release of iOS 15* Users were now empowered to hide mail activity as well as their email address as the OS enabled them to use a randomly generated email address when creating site profiles.* Instead of pinpoint accuracy for location services, iOS enabled people to share “approximate location” so that they can still benefit from location features without disclosing their precise location.* Users were now able to deny access to their local network for Apps and also to detect Camera and/ or Microphone access requests from Apps.* Safari was further refined with warnings about problematic passwords (used multiple times and/ or easily guessable passwords) and also provides a privacy report.2022 iOS 16In 2022 Apple continued refining their commitment to protect user privacy.* A simplified and enhanced interface to Manage Sharing enables people to not only view what information they are sharing with others but also to see in great detail what data Apps have accessed and easy tools to adjust those access levels.* Several companies are working on “passkeys” to eliminate the risk of passwords, and Apple will undoubtedly release the most effective version of this - though not always the first to release a new product or feature, developers at Apple get it right and optimize these features.* Finally, Lockdown Mode, is the most extreme protection measure I've ever seen in tech, and this is specifically intended for activists, journalists and others concerned about spying or malicious parties trying to access their information.I hope you find some value in this feedback and the details I've provided.I continue to listen to your show and take the actions you recommend to influence our elected officials and push them to actually work for their constituents and improve conditions for underserved and marginalized Americans.Devoted supporter and fan from San Francisco.J Get full access to Ralph Nader Radio Hour at www.ralphnaderradiohour.com/subscribe