Podcasts about smart insights

  Join Sarah as she forecasts marketing trends for 2025 and how those trends apply to insurance agents like you!   Contact the Agent Survival Guide Podcast! Email us ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.   Resources: 5 Things from the CMS 2026 MA and Part D Proposed Rule: https://pod.fo/e/28c9d2   How Ask Integrity Can Streamline Your Medicare Sales Appointments: https://pod.fo/e/27a354   Instagram Basics for Insurance Agents: https://pod.fo/e/28803f    References: Jantsch, John. “ 5 Marketing Trends That Will Disrupt 2025 (And How to Stay Ahead).” Ducttapemarketing.Com, Duct Tape Marketing, 4 Dec. 2024, https://ducttapemarketing.com/2025-marketing-trends-how-to-stay-ahead/.   Chaffey, Dave. “10 Actionable Digital Marketing Trends for 2025.” Smartinsights.Com, Smart Insights, 11 Dec. 2024, https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-trends-2025/.   Rand, Stephanie. “10 Key Marketing Trends for the US in 2025.” Askattest.Com, Attest, 30 Oct. 2024, https://www.askattest.com/blog/articles/marketing-trends.   Dionne, Jazmyn. “12 Digital Marketing Trends to Look Out For in 2025.” Hiilite.Com, Hiilite Web Design + Marketing + SEO, 27 Nov. 2024, https://hiilite.com/12-digital-marketing-trends-to-look-out-for-in-2025/.   Howarth, Josh. “13 Top Marketing Trends (2024 & 2025).” Explodingtopics.Com, Exploding Topics, 11 June 2024, https://explodingtopics.com/blog/marketing-trends.   Stahl, Stephanie. “40+ Content Marketing Trends Experts Predict Will Matter for Success in 2025.” Contentmarketinginstitute.Com, Content Marketing Institute, 4 Dec. 2024, https://contentmarketinginstitute.com/articles/trends-content-marketing/.   “2025 Marketing Trends to Watch Out For: Part 1.” Northbeam Blog, Northbeam, 17 July 2024, https://www.northbeam.io/post/2025-marketing-trends-to-watch-out-for-part-1.   Early, Morgan. “2025 Marketing Trends.” Fullcircleinsights.Com, Full Circle Insights, 6 Dec. 2024, https://fullcircleinsights.com/blog/2025-marketing-trends/.   Bevel, Christopher. “2025 Outlook: 10 Media and Marketing Trends to Watch.” Amapittsburgh.Org, American Marketing Association Pittsburgh, 19 Oct. 2024, https://amapittsburgh.org/blog/2025-outlook-10-media-and-marketing-trends-to-watch/.   Bansal, Deepak. “Digital Marketing Trends for 2025 and Beyond.” Forbes, Forbes Magazine, 13 Nov. 2024, https://www.forbes.com/councils/forbesbusinesscouncil/2024/11/13/digital-marketing-trends-for-2025-and-beyond/.   “Digital Marketing Trends for 2025: Content Strategy.” Spinutech.Com, Spinutech, 26 Nov. 2024, https://www.spinutech.com/digital-marketing/content/strategy/digital-marketing-trends-for-2025-content-strategy/.   Perry, Hanif. “Four Trends to Feed 2025 Marketing Planning.” Prophet.Com, Prophet Brand Strategy, 2 Dec. 2024, https://prophet.com/2024/08/four-trends-to-feed-2025-marketing-planning/.   Schultz, Mike. “How Many Touches Does It Take to Make a Sale?” Rainsalestraining.Com, RAIN Group Sales Training, 19 Dec. 2023, https://www.rainsalestraining.com/blog/how-many-touches-does-it-take-to-make-a-sale.  Krafft, Natalie. “Marketing in 2025: Six Key Trends That Will Drive the Future.” Oppizi.Com, Oppizi, 17 Oct. 2024, https://www.oppizi.com/blog/marketing-trends/marketing-in-2025-five-key-trends-that-will-drive-the-future/.   “Marketing Trends 2025.” Kantar.Com, Kantar, https://www.kantar.com/campaigns/marketing-trends. Accessed 12 Dec. 2024.   “Marketing Trends 2025: 13 Trends to Help You Power Through.” Mediatool.Com, Mediatool, 12 Nov. 2024, https://mediatool.com/blog/marketing-trends-2025.   Yakuel, Pini. “Marketing Trends 2025: Predictions, Tips, & Technologies to Thrive.” Optimove.Com, Optimove, 25 Nov. 2024, https://www.optimove.com/blog/marketing-trends-2025-top-predictions.   “Ready for 2025? The Marketing Trends That Could Change Everything.” Obaninternational.Com, Oban International, 29 Oct. 2024, https://obaninternational.com/blog/the-marketing-trends-set-to-rule-2025/.   Concannon, Lance. “The Biggest Marketing Trends for 2025.” Meltwater, Meltwater, 22 Nov. 2024, https://www.meltwater.com/en/blog/marketing-trends-2025.   “The Top Digital Marketing Trends You Need to Know for 2025.” Abstraktmg.Com, Abstrakt Marketing Group, 29 Oct. 2024, https://www.abstraktmg.com/digital-marketing-trends/.   Phil, Wilson. “Top 2025 Digital Marketing Trends: AI, MMM, and More.” Thinkwithgoogle.Com, Google, Dec. 2024, https://www.thinkwithgoogle.com/intl/en-emea/consumer-insights/consumer-trends/digital-marketing-trends-2025/.   Treanor, Tom. “What Is First-Party Data? How To Build a First-Party Data Strategy.” Cdp.Com, The Customer Data Platform Resource, https://cdp.com/articles/what-is-first-party-data-and-why-is-it-so-important/. Accessed 12 Dec. 2024.   Yakuel, Pini. “Zero-Party Data, Infinite Potential: Marketing Trends to Watch in 2025.” CMSWire.Com, CMSWire, 10 Dec. 2024, https://www.cmswire.com/digital-marketing/zero-party-data-infinite-potential-marketing-trends-to-watch-in-2025/.   “Zero Party Data vs First, Second & Third Party Data Explained.” Usercentrics.Com, Usercentrics, 1 Nov. 2024, https://usercentrics.com/knowledge-hub/zero-first-and-third-party-data/.      Follow Us on Social! Ritter on Facebook, https://www.facebook.com/RitterIM Instagram, https://www.instagram.com/ritter.insurance.marketing/ LinkedIn, https://www.linkedin.com/company/ritter-insurance-marketing TikTok, https://www.tiktok.com/@ritterim X, https://twitter.com/RitterIM and Youtube, https://www.youtube.com/user/RitterInsurance       Sarah on LinkedIn, https://www.linkedin.com/in/sjrueppel/ Instagram, https://www.instagram.com/thesarahjrueppel/ and Threads, https://www.threads.net/@thesarahjrueppel    Tina on LinkedIn, https://www.linkedin.com/in/tina-lamoreux-6384b7199/  Not affiliated with or endorsed by Medicare or any government agency. 

This week, as his chums continue their holiday breaks, as it's predictions season Ian shares 5 predictions that have caught his eye from Forrester, Marketing Profs, and Smart Insights.    The predictions or hot trends that he picks we should be thinking about in 2025 are:  Generative engine optimization Breaking our MQL addition Organization realignment More budget for brand Zero click marketing Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky The source of the predictions: The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents Forrester Predictions 2025: B2B Marketing and Sales 10 Actionable Digital Marketing Trends for 2025 | Smart Insights 2024 Zero-Click Search Study: For every 1,000 EU Google Searches, only 374 clicks go to the Open Web. In the US, it's 360. - SparkToro Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices

Hart Togman is an interesting dude. He climbs mountains for charity, dreams of simpler living for society, and knows a ton about the Ontario rental market. He's the perfect guy to get insights from on a podcast all about living life on your terms. Tune in to hear how the rental market is faring, where he sees the opportunities for investing in Ontario, and for a great reminder on how to focus on what's important in life. Go to RockStarInnerCircle.com/getstarted to learn how to get connected with a community of like-minded people, and go to https://www.rentpanda.ca/ to check out Hart's company RentPanda.

*Content warning: anxiety, depression, cyberbullying, cyberstalking, parasocial relationships, and mental illness. Resources: For additional resources & a list of related non-profit organizations, please visit http://somethingwaswrong.com/resources Sources: Rebecca Godard, Susan Holtzman, Are active and passive social media use related to mental health, wellbeing, and social support outcomes? A meta-analysis of 141 studies, Journal of Computer-Mediated Communication, Volume 29, Issue 1, January 2024, zmad055, Chaffey, D. (2024, May 1). Global Social Media Research Summary 2024. Smart Insights. https://www.smartinsights.com/social-media-marketing/social-media-strategy/new -global-social-media-research/ Firth, J., Torous, J., Stubbs, B., Firth, J. A., Steiner, G. Z., Smith, L., Alvarez-Jimenez, M., Gleeson, J., Vancampfort, D., Armitage, C. J., & Sarris, J. (2019). The "online brain": how the Internet may be changing our cognition. World psychiatry : official journal of the World Psychiatric Association (WPA), 18(2), 119–129. https://doi.org/10.1002/wps.20617 Firth, J., Torous, J., Stubbs, B., Firth, J. A., Steiner, G. Z., Smith, L., Alvarez-Jimenez, M., Gleeson, J., Vancampfort, D., Armitage, C. J., & Sarris, J. (2019). The "online brain": how the Internet may be changing our cognition. World psychiatry : official journal of the World Psychiatric Association (WPA), 18(2), 119–129. https://doi.org/10.1002/wps.20617 Uncapher MR, Wagner AD. (2018). Minds and brains of media multitaskers: current findings and future directions. Proc Natl Acad Sci;115:9889‐96 Wallinheimo, Anna-Stiina, and Simon L. Evans. (2021). "More Frequent Internet Use during the COVID-19 Pandemic Associates with Enhanced Quality of Life and Lower Depression Scores in Middle-Aged and Older Adults" Healthcare 9, no. 4: 393. https://doi.org/10.3390/healthcare9040393 Transactions, 21(4), 376-381. Hanson, J. (2018). Social media. World Book Student. Loftus, E.F. (2018). Memory. World Book Student. Mendoza, J. S., Pody, B. C., Lee, S., Kim, M., & Mcdonough, I. Krach, S., Paulus, F. M., Bodden, M., & Kircher, T. (2010). The rewarding nature of social interactions. Frontiers in behavioral neuroscience, 4, 22. https://doi.org/10.3389/fnbeh.2010.00022 Kwek, A., Peh, L., Tan, J., & Lee, J. X. (2023). Distractions, analytical thinking and falling for fake news: A survey of psychological factors. Humanities & social sciences communications, 10(1), 319. https://doi.org/10.1057/s41599-023-01813-9 Bekalu, M. A., McCloud, R. F., & Viswanath, K. (2019). Association of social media use with social well-being, positive mental health, and self-rated health: Disentangling routine use from emotional connection to use. Health Education & Behavior, 46(2_suppl). https://doi.org/10.1177/1090198119863768 11. Korte M. (2020). The impact of the digital revolution 
on human brain and behavior: where 
do we stand?
. Dialogues in clinical neuroscience, 22(2), 101–111. https://doi.org/10.31887/DCNS.2020.22.2/mkorte Dr. Corey Emanuel: Dr. Corey Emanuel's website: http://coreyemanuel.com Dr. Corey Emanuel's Linktree: http://linktr.ee/coreyemanuel Dr. Corey Emanuel's Instagram: http://www.instagram.com/coreyemanuel Dr. Corey Emanuel's TikTok: http://www.tiktok.com/drcoreyemanuel Men Talking Shift: http://www.instagram.com/mentalkingshift Follow Something Was Wrong:Website: somethingwaswrong.com IG: instagram.com/somethingwaswrongpodcastTikTok: tiktok.com/@somethingwaswrongpodcast Follow Tiffany Reese:Website: tiffanyreese.me IG: instagram.com/lookieboo business@tiffanyreese.me The SWW theme Song is U Think U, by Glad Rags. The S21 cover art is by the Amazing Sara Stewart. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

At Keen Wealth, "tax season" is never really over.  Our checklist-driven, comprehensive planning process is constantly taking in new information about the folks we work with and changes to tax law. By staying ahead of tax issues, we believe we can help limit surprises when April does roll around, especially for retired seniors who are living on a fixed income.  I'm glad to see that there are folks in our audience who are staying on top of their taxes throughout the year as well. On today's show, we answer listener tax questions about gold, correcting mistakes on your tax return, and a form you might have received in the mail a couple of months ago. 

I sit down with Dan Zavorotny, the co-founder of the revolutionary health tech company, Nutrisense. Starting from scratch, Dan has led his startup to remarkable heights, building a $100 million company with over 170 employees in a mere three years. Our conversation explores the vital strategies that have contributed to Nutrisense's rapid growth, including Dan's unique approach to effective hiring for startups. He sheds light on the necessity of founders immersing themselves in each role before hiring and emphasizes the value of seeking mentors and experts who can significantly elevate the company's performance. We delve into the compelling world of unscalable marketing strategies that, contrary to the traditional wisdom, Dan believes are indispensable for acquiring customers and understanding their needs in depth. He elaborates on the crucial role these strategies played in Nutrisense's expansion, leading to innovative solutions like real-time blood glucose monitoring. Hear about the inspiring anecdote of Dan's extreme customer service that involved personally delivering a lost package to a customer in France, ultimately turning that customer into a valuable team member and leader within Nutrisense. We also discuss Nutrisense's ground-breaking health technology, its prospects, and upcoming trends that could revolutionize the company's offerings further. Join us as we delve into the journey, the mistakes, the lessons, and the triumphs of one of today's most inspiring tech entrepreneurs. This episode is a must-listen for everyone interested in startup growth, innovative health tech, and the art of unconventional yet effective strategies in entrepreneurship.

** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** Around 35% of your CRM data is useless after 12 months. That's over a third! There are ways to solve this and that's one of the topics in this episode. In this episode, Elias has a chat with Jamie Shanks about sales effectiveness and how sales technology and the right insights can help sales to be more effective. Jamie is the CEO of Pipeline Signals and the author of 2 books: Spear Selling and Social Selling Mastery.   Topics we discuss: The importance of correct data in your CRM How to use sales tech to be more proactive  How to get to the ultimate ABM list LinkedIn Jamie: https://www.linkedin.com/in/jamestshanks/  Website Pipeline Signals: https://pipelinesignals.com/    ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

When you want to get the love and attention of the search engines, one of the smartest investments you can make is to develop meaningful content on your website. But content marketing isn't just about getting traffic. Nope, it can (and should) also be used for converting readers into customers. In this episode, we chat with AbdulGaniy Shehu who studied Mathematics in school and spent time as an active journalist during his undergraduate years. That;'s when he was introduced to the world of freelancing, and eventually to content marketing. AbdulGaniy's quest to contribute to the content marketing industry led him to write for top publications such as Entrepreneur, Huffington Post, Thrive Global, and ReadWrite, among others. His writing has also been featured on brands like Moz, Coschedule, G2, Databox, and Smart Insights. In January 2021, he founded Your Content Mart (YCM) with a vision to become the go-to content marketing agency for B2B SaaS startups, with a goal to help his clients acquire more users and grow MRR using ROI-driven content marketing. Discover all the great content from AbdulGaniy and his team at yourcontentmart.co

Elena needs an honest Smarterqueue review by someone who has used many other social media tools. You see, Elena has used several social media management tools in the past. In fact, at any given time she uses 1-3 tools to get the results that she needs for her business. However, this year she wants to get that one social media management software that can do all the things. She's just tired of jumping through all the hoops every week to track her social media channels. Let me know if you are experiencing these challenges. You would like the ability to batch 30-90 days of content in a single dayScheduling several weeks of mixed content is important for youIt's impossible to find a single scheduler that does it allOne of your biggest struggles is scheduling GIFs If only there was a social media scheduler that has the ability to handle several media types across 5-7 platforms. In this post, you'll learn how you can become unbelievably productive using just one social media software. Social Media Statistics I don't know about you but it seems like social media is here to stay. Every time Facebook or Instagram goes down for a day or a short while. I keep hoping that now the rest of us can get on with our lives. According to the latest figures from Smart Insights, there are now 4.62 billion people using social media. The average time spent on social media daily is 2 hours and 27 minutes. TikTok continues to be the fastest-growing social media platform with a growth rate of 105% in 2 years. However, Facebook and Instagram continue to be in 1st and 2nd place according to Sprout Social. Did you know that Facebook Messenger is on track to hit 3 billion users by the end of this year? When it comes to engagement Instagram get 6 times more engagement compared to Facebook. Over 44% of people shop for products on Instagram every week. Let's not forget LinkedIn whose ad revenue recently exceeded $1 billion. When compared to LinkedIn, Twitter's ad revenue rose to $1.284 billion in Q3 last year. Despite the shopping success on Instagram, shoppers on Pinterest have 85% larger shopping carts compared to any other platform. Retargeting ads are what most marketers use in their Facebook and Instagram strategies. With all these exciting social media statistics let's look at how you too can gain eyeballs on your content. Smarterqueue Review I recently found out about Smarterqueue so I decided to take it for a spin to see if it's any good. For this free trial, I connected 5 social profiles. It would help if you have an existing social media presence. Founded in 2016 by Claude Schneider, Smarterqueue can easily be considered as one of the newer kids on the block. Their website receives close to 500,000 visits every month and their rating on G2 is 4.6 out of 5. So, there must be something good that the team at Smarterqueue are doing right. In case you are still wondering, Smarterqueue is a social media management tool that caters to many social media profiles. Let's look at the features and pricing in more detail. Smarterqueue Pricing There are 4 different pricing plans available. These include Solo, Business, Agency and Custom. You'll notice that the first feature that's unique about Smarterqueue when it comes to pricing is that you can customise your own plan. This is such a huge selling point because you can design the plan to match your business. Other paid schedulers force you to fit into their plans. In some circumstances, you have to pay double the price just for one extra social media account with other software. Unfortunately, there isn't a free plan available to use. Content Curation Have you ever wanted the ability to share amazing content from other people on social media? Well, now you can with the help of Smarterqueue's content curation portal. After signing up and logging in to Smarterqueue simply c...

Have you been trying to grow your business but feel overwhelmed with all the different tools available? In this episode, Alison Corey discusses what tools she uses that has helped her drive traffic to her business. After familiarizing yourself with the tools available, you too can create a consistent structure that works for you.LINKS MENTIONED IN THIS EPISODE:KeysearchRank IQCanvaConvertKitFULL SHOW NOTES: https://thesmartinfluencer.com/smart-insights-how-i-grew-my-business/TSI Facebook Community: https://www.facebook.com/groups/214681812013517TSI Instagram Community: https://www.instagram.com/thesmartinfluencer/

In this podcast, Shane is joined by Rick Pastoor, Author of GRIP: The Art of Working Smart (and getting to what matters most) which launched at the beginning of the month. Rick discusses the inspiration behind writing the book and explains what the GRIP system is and how it can each section can be used. The three sections of the GRIP system are GRIP your week, GRIP your year and GRIP your life. Rick is also an entrepreneur and co-founder of Rise Technologies. He discusses the recent investment Rise has received and the Rise Calendar Application he is currently working on. Finally, Rick shares his tips for anyone struggling to set realistic goals for the year ahead and what his plans are for the year ahead. About Rick Pastoor Rick Pastoor has always liked experimenting at work. He'll try things out, then keep what works, ditch what doesn't. Try. Rinse. Repeat. In his time at Blendle, the New York Times-backed journalism startup, Rick steadily refined his methods. That's where GRIP was born, a flexible collection of tools and insights that helped the team do their best work. Originally self-published in Dutch in 2019, GRIP became an overnight bestseller in Holland. Rick's mission today is the same: helping people make smarter decisions about their time. He divides his own time between his young family in Amsterdam, giving talks on GRIP, his weekly newsletter “Work in Progress,” and a new startup, where he's building a next-generation calendar called Rise. Rick's Twitter: https://twitter.com/rickpastoor GRIP: https://www.amazon.co.uk/Grip-working-smart-getting-matters/dp/0008510571/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1637239821&sr=1-2 About Shane Shane is currently interning with Irish Tech News. He is in his third year of studying Journalism at NUI Galway where he also studies IT and has an interest in programming and web development.

In this episode, I'm talking with Sophia DeSantis of Veggies Don't Bite about the lessons she has learned as an influencer. If you're wondering about the obstacles you may face as a new blogger, then hearing about some common situations in blogging will help prepare you for future scenarios.  READ MORE HERE

In this episode, we dive deep into the ever-changing waters of digital. For marketing professionals today, balancing in-depth knowledge of digital channels with an integrated marketing mindset is a deep-set challenge, and one that we invite special guest Dr Dave Chaffey, co-founder of Smart Insights, to digest in this fortnight's podcast. This podcast was recorded on Thursday 18 March at 12:00 GMT. If you enjoyed this episode, please subscribe to ensure you don't miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don't forget to join the conversation and let us know what topics you'd like us to cover in future on Twitter @CIM_Exchange or Instagram @cim_marketing. Thanks for listening. 

In this episode, I'm talking with Tamara Mason of Empowered Single Moms about being afraid of success. If you're trying to gain more confidence as a blogger, then learning fear-reducing tactics will help you achieve all of your blogging goals.READ MORE HERE. 

In this episode, I'm talking with Bethany Kramer of A Simple Palate about how to achieve massive growth in your online business or blog. If you're trying to increase your site's organic traffic count, learning how to invest time, money, and ideas will help you gain more attention for your blog. READ MORE HERE.

In this episode, I'm talking with Nicole Mickle of Floridalivingandhomes.com about how to be more authentic as an influencer. If you're attempting to implement more of yourself into your online presence, learning how to apply authenticity to your content will help you promote your image or business.READ MORE HERE.  

Videos are the number one way to reach people for a reason! Smart Insights says 88% of marketers would agree that video marketing provides them with positive ROI - their power to convey a message is absolutely unmatched. Hear our host Ryan Zerfas and Zac Nelson from Transpo speak about how video marketing can level up your marketing plan. And...action!

Gill talks about her decision to quit drinking after realizing it was slowly taking over her life and getting in the way of who she was. We discuss some of her strategies to help her make the transformation which included changing her home environment, lots of reading, ice cream and running!

Hablamos de la trayectoria que se tiene que recorrer para poder lograr la madurez digital. Utilizamos el modelo de madurez que creo Smart Insights en base al CMM (Carnegie Maturity Model) aplicado a la tecnología, adaptado ahora para el marketing digital.Existen 5 etapas por las que necesariamente tiene que pasar una organización para eventualmente lograr la madurez que en otras palabras significa tener capacidades digitales líderes en el mercado.Para esto también evaluamos 7 capacidades digitales, hablaremos de las 3 principales.Consulta el Modelo de Madurez aquí.Dudas o comentarios a martha@grou.com.mx

Are you posting on Facebook daily? Engaging with your audience on Instagram? Blogging once a week? If so, you may think that your marketing is on point. But, don't get too comfortable. Executing marketing tactics may help you earn some brownie points, but it won't increase your real earnings—well, that is, unless you have a strategy in place. Simply going through the marketing “motions” without a strategy and clear objectives is a waste of your time and money. You NEED a framework. In this series of articles, we will introduce you to the RACE digital marketing planning framework. The RACE framework was introduced by Smart Insights to provide structure to digital marketing strategy in order to help marketers plan and execute better. RACE stands for… Reach Act (Interact) Convert Engage Each stage of this framework represents tactics that relate to a specific stage of the customer journey, or lifecycle. https://viralsolutions.net/race-framework-part-1-reach-potential-customers/#.XqT0TVNKgkU

Resolutions and The Future of Marketing We discussed this Smart Insights and HubSpot report Dave authored on the Future of marketing. Also discussed:Smart Insights 90-day RACE marketing planning template. Actionable Analytics featuring the ‘HiPPO’. IDM professional skills census. Neil Perkins Only Dead Transformation Fish blog. Growth hacking, Ritchie mentioned https://www.linkedin.com/in/juanfelipecampos/ quoting the approach recommended by Sean Ellis, who is arguably the leading authority on Growth Hacking. Kevin Allocca, Trends Manager at YouTube, hosted the TED Talk, outlining the 3 reasons videos go viral. AO.com Facebook example Marketing planning tools We discussed these 5 Marketing planning tools.

Dr. Dave Chaffey, Co-founder Smart Insights, Digital strategist since 1997, Author, Consultant, Keynote speaker and Trainer, talks to your host Vahe Arabian of State of Digital Publishing. Smart Insights is a publisher and learning platform that assists marketers plan, manage and optimize their marketing using their guides. Dave Chaffey discusses ways that Smart Insights have adapted and executed their subscription marketing efforts, how they have built a sense of engagement and community, and also important steps to take to retain customers.  Support the show.

Looking for more information on content marketing and SEO for eCommerce websites? Want to discover proven strategies to help your store generate more organic traffic? In today's episode my guest is Dave Chaffey, co-founder and Content Director of Smart Insights; a very popular site that provides education and information for digital marketing professionals.  Since founding my software company, I have become increasingly interested in SEO and so far the results that we have been able to produce have been very promising.  In my conversation with Dave about content marketing, we talked specifically about some of the ways that eCommerce websites can use it to generate more organic traffic - that will ultimately lead to increased conversions and revenue.  If content marketing and SEO is on your radar screen, you are going to love today's interview. Questions I Asked Dave: [01:06] What does your company do? [02:20] When did you start the company? [03:09] What is your YOY growth rate? [04:42] Who is your target customer? [07:33] How are you segmenting your visitors on your email list? [10:20] What have been the drivers of growth? (Content Marketing, SEO, CRO, and Email) [12:17] Tell me about why and how you focus on conversion rate optimization [13:40] Tell me about one of your CRO tests [16:00] Tell me about how you are using email [17:00] How often do you send your newsletter? [18:50] Why do you send twice a week? [20:04] How much of your content is curated vs original? [20:29] Tell me about how you are using curated content? [21:55] Are you making use of humor in your emails? [24:50] Tell me about your SEO strategy [25:30] Tell me about the keyword list you advise your clients to develop? [28:05] What is your favorite keyword research tool [29:32] When and why do you use the Google Search Console [31:32] How often do you republish older posts? [35:18] Tell me about your link building strategy? [36:14] Tell me about your proactive link building strategy? [37:15] Tell me about how you are involving influencers into the creation of your posts [38:15] Tell me about your content promotion strategies [39:21] Tell me about your guest posting strategy? [41:36] What is your CAC? [43:21] Tell me about the point at which you wanted to hire your first employee for content production? [45:10] Tell me how you used the content editor when you first hired them [46:50] Have you ever made use of contract writers? [48:10] Tell me about some of the systems and processes that you used to manage your content marketing [50:50] What haven’t I asked you about that I should have? [53:00] How much of your use of Intercom can be automated Resource Links: https://www.smartinsights.com https://in.flowster.app/marketplace https://optinmonster.com http://ahrefs.com https://blog.hubspot.com/marketing/historical-blog-seo-conversion-optimization https://www.buzzstream.com https://www.intercom.com/ https://www.linkedin.com/in/davechaffey/ http://smartinsights.com/membership/toolkits-overview http://avechaffey.com/digital-marketing-glossary/race-marketing-planning-model https://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/ Show Notes: https://brightideas.co/dave-chaffey-interview/

Main talking points include: What is a marketing strategy?"A marketing strategy refers to a business' overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.” – InvestopediaTypically, a marketing plan consists of these seven broad areas"Business Goals and Financial TargetsTarget Audiences (Buyer Personas)Competitor ResearchValue Propositions and back story (Your “Why”)Marketing ChannelsTactical Plan – also known as a marketing plan. This is where your DIGITAL MARKETING strategy fits inMeasurement / Success Metrics – your Key Performance Indicators (or KPIs). What Is a DIGITAL marketing strategy?(Aka Data-Driven Marketing)Really, it would make more sense to call it a Digital Marketing Plan as to not confuse the terminology – it is a tactical and considered process that focuses your digital and online marketing through THREE phases:Traffic generation – how are you going to get the right people to look are you stuff?Conversion to customers – how do you get those people to buy your stuff?Improving customer experience – turning one time customers into multiple purchasers and brand advocatesMapping these elements out as a funnel map (using something like Funnelytics) can really help your thinking…Typically, a Digital Marketing Plan / Strategy includes the following themes:A strategic plan for your websiteStructureLevels of ConversionCustomer retentionCustomer serviceSEOKeyword research and mappingCompetitor research and trackingTechnical (on-page) SEOContent GuidelinesInbox (off-page) SEOContent MarketingContent plan for various phases of the Digital Marketing PlanEvergreen content vs seasonal contentTypes of contentCopyVideoAudioImageryetc…Email MarketingDetails of platform and opt-in processesGeneral newsLead generationLead nurturingService communicationsSocial MediaChannelsTypes of contentThemes / Purposes per challengePay Per ClickChannelsBudgetsRetargetingLanding pages According to Smart Insights, 45% of companies DO NOT have a Digital Marketing Strategy / Plan – is that you / your client? Without one, your efforts are haphazard and without direction… Join our Facebook Group! See acast.com/privacy for privacy and opt-out information.

Imagine you were planning a wedding and your goal was to host 100 guests at the venue of your choice. Yet, you never researched venue locations, created a guest list, or invited a soul to the event—you just expected everyone to show up… Ummmm, sounds crazy, no? Well, that's how we feel when we see businesses with lofty sales and revenue goals executing tactics randomly without a solid marketing strategy or actionable steps on how to achieve said goals. This is marketing suicide. You can't just post on Facebook, send Google ads, and blast your email list without an understanding of WHY you are doing it, WHAT success looks like, and HOW this will help you reach your targets. You NEED a framework. In this series of articles, we are talking about the RACE digital marketing planning framework, a construct introduced by Smart Insights in 2010 to provide some much-needed structure to businesses that are looking to make an actual impact with their marketing strategy. RACE stands for the following: Reach Act (Interact) Convert Engage In Part 1, we talked about the Planning and Reach stages, discussing ways to reach more customers and increase traffic to your online properties. In this article, we will move on to the next step of the RACE framework, ACT or Interact. To understand how these stages live and breathe in your marketing strategy, let's look at the customer journey. Each stage of the RACE framework connects to a particular stage of the customer journey (or purchase funnel), which can help you identify the tactics that make sense to execute during that stage.

Are you posting on Facebook daily? Engaging with your audience on Instagram? Blogging once a week? If so, you may think that your marketing is on point. But, don't get too comfortable. Executing marketing tactics may help you earn some brownie points, but it won't increase your real earnings—well, that is, unless you have a strategy in place. Simply going through the marketing “motions” without a strategy and clear objectives is a waste of your time and money. You NEED a framework. In this series of articles, we will introduce you to the RACE digital marketing planning framework. The RACE framework was introduced by Smart Insights to provide structure to digital marketing strategy in order to help marketers plan and execute better. RACE stands for… Reach Act (Interact) Convert Engage Each stage of this framework represents tactics that relate to a specific stage of the customer journey, or lifecycle. For more information on the customer journey (or purchase funnel), read this article. In this article series, we will break down each stage of the RACE framework and teach you how to leverage it for your marketing so you can create a well-formed marketing strategy. This way, every tactic you implement helps you achieve a revenue-driving goal. In Part 1 below we will discuss the first stage, Reach. IMPORTANT: You must create your marketing strategy and set your objectives and KPIs before you start reaching potential customers in this Reach stage. Let's start there first… Marketing Strategy and Planning (You MUST Do This before You Get Tactical)

Tips on how to improve your email strategy and customer response with Kate Barrett The trend is about being customer-centric, understanding what your customers' needs are, respecting that, and then delivering on it. In my view, I think you should have a repliable email address and I think that somebody should be monitoring that or at the very least if you had some kind of automated response that directed them to how they can get further help. When you get really engaged with people when you can encourage their engagement through communications that really makes sense to them, that's where you see the best results. Because somebody unsubscribes, it just means that they don't necessarily want to receive emails from you at this time. I think bad advice would be anyone who tells you not to focus on email and just to focus on social media or any channels like that One of the things that I talk about in my book is understanding where you are. It's the very first chapter. It's knowing what you've got in your business already before you move on to optimizing and then adding to it. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ HOW TO IMPROVE YOUR EMAIL STRATEGY AND CUSTOMER RESPONSE [just click to tweet] HOW TO IMPROVE YOUR EMAIL STRATEGY AND CUSTOMER RESPONSE It's about being customer-centric, understanding what your customers' needs are and then delivering on it. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today in studio joining me, I've got Kate Barrett. Now, Kate is the founder of a company in the UK called eFocus Marketing and the Email Marketing Academy. She provides specialist email marketing, consultancy management, and training services to companies all around the world. Doug: Now, I had Kate on my podcast very early on. You want to check out episode seven, which is the Keys to Email Marketing in a Snapchat World. I really enjoyed my conversation with her then and I wanted to have her back on because she has just written a new book on email marketing, which we'll talk about shortly. She's got a proven track record, she's got over a decade experience in the email marketing arena and specifically increasing results from opens to clicks, to sales. Her expertise and passion has helped a very large range of companies develop their comprehensive strategies to target subscribers with the right message sent to the right person at the right time and she helps them with all the implementation optimization of those campaigns. Doug: Some of the companies that Kate has worked with, just to give you an idea of brand and perspective are Nissan, Marks $ Spencer, Argos, Vision Direct, Soletrader, Photobox, My Voucher Coupons, Adidas. She's worked with a number of large brands as well as a number of new companies that are just moving into the email marketing to help them grow their business up. She's walked in the shoes of everybody from every kind of a startup to large companies, she has been elected as a member of the DMA Email Marketing Council for the last three years, and she regularly speaks around the world. Doug: She's a blogger, and she's a contributor to Smart Insights as well as a trainer for the IDM. I look at her as someone who does a very good job in her space and is up on the latest email marketing trends. Today, I'm super excited because I want to have her on the podcast and have her talk about the changes in email over the last year and how we believe it's become more valuable, and also to share a little bit with you about her new released book, which is called E-Telligence: Email Marketing Isn't Dead, the Way You're Using It Is Doug: With that introduction, I'd like to welcome Kate to the Real Marketing Real Fast podcast today. Well, Kate, I'm super excited to have you back on the podcast. So welcome back to the Real Marketing Real Fast podcast today.

This week on The Layover Live we're coming to you live from the Simplevew company retreat! Jason Swick, Vice President of Digital Marketing, is joined by our new Digital Marketing Strategist all the way from Canada, Aaron Nissen. Aaron and Jason discuss an article form Smart Insights about what the top trends in digital marketing in 2018 are and how they can apply to DMOs.

Dr. Dave Chaffey is the co-founder and content director of online marketing advice publisher “Smart Insights”. In this episode, we speak with Dave about how they grew a successful media and training subscription business. Support the show.

I get asked a lot about open rates - whats good? whats bad? This morning I was reading a great report called the "Email Marketing and Marketing Automation Excellence 2018" by Smart Insights and GetResponse which contained some great information on industry average open rates. In todays episode I'm pondering those rates and the state of email open rates in general. Find the report here - https://www.smartinsights.com/lead-generation/marketing-automation/global-email-marketing-and-marketing-automation-roi-benchmarks-2018/ Got questions or need help with your automation? Let me know at sam@tribecto.com or check out tribecto.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

If you’ve ever wondered how to put a great research project together then this episode is for you. This week we’re going to meet Dr. Zoe Dowling, the Lead Research Strategist for FocusVision, a research technology solutions provider. As part of her work Zoe is also a consultant on the power of the research applications Focus Vision provides. While thinking of an intro I looked at Zoe’s LinkedIn profile page (doing my own bit of research there) and realised that I couldn’t really summaries Zoe better than this page does so I quote: An eclectic blend of researcher, technologist, sociologist and marketer with a rich background across functions, industries and countries, providing shape around the unstructured, delivering timely outcomes to meet business objectives. Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License LinksFocusVision: https://www.focusvision.com SMART Objectives: https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/ Net Promoter Score: https://www.smartinsights.com/customer-engagement/customer-engagement-analytics/using-net-promoter-score-to-assess-marketing-effectiveness/ Smart Insights: https://www.smartinsights.com SOSTAC: https://www.sostac.org Theory / Concept (Book) :The Presentation of Self in Everyday Life: https://amzn.to/2rlXLut App:Facebook: https://www.facebook.com Idol:Nelson Mandela: https://en.wikipedia.org/wiki/Nelson_Mandela

Author, digital strategist, co-founder of one of the, if not the go-to website for digital marketers, you can already see the value that this will bring you. But first lets meet Dr Dave Chaffey. In 1997 Dave provided his first training course for online strategy to the CIM,a year later created his first website and then went on to write his first book on Digital back in 2000 at a time when Smart Phones, 4G, Facebook, Twitter, Youtube and Spotify didn’t even exist! Dave is also the co-founder of Smart Insights, the library of digital marketing resources, author of numerous digital marketing books many of which have found there way onto the CIMs reading list for many modules and is famed more recently for creating the RACE model, a planning system for digital marketing. Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License LinksSmart Insights: https://www.smartinsights.com (P)RACE Model: https://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-to-improve-your-digital-marketing/

In today's episode of the Internet Marketing Podcast, Andy is joined by Dave Chaffey, Author and Co-CEO of Smart Insights to discuss digital marketing trends for 2018.What Dave sees as the biggest digital marketing trends from 2017 moving into 2018What genuinely new marketing trends will come about in 2018The trends in how marketing is being managed todayThe specific techniques and tools currently being used in SEO & AdWordsPlus, as usual, Dave provides his top tip/key takeaway.If you'd like to connect with Dave, you can find him on Twitter here or on LinkedIn here.  See acast.com/privacy for privacy and opt-out information.

How can I innovate more successfully? According to Harvard Professor Dr Srini Pillay, "Humans have a natural aversion to innovation because it involves a healthy dose of uncertainty and risk." Unfortunately, we try to reduce this risk by referencing past events to help us to predict the probability of our future success. This is why the customer is the answer! It is only by getting closer to our customers and remaining curious, that we have any chance of increasing our success in satisfying them. Therefore, it makes sense that we involve our customers in helping us innovate. Not as a judge of concepts; we know that consumers don't know what they want, at least not until they see it. However, they do know what their pains are; what is wrong with a product or service and what they would rather have. Another article in the HBR from McKinsey concludes it takes many skills and cultural changes for most organisations to become more innovative: Where do I find out what issues my brand has? The health of your brand and a good estimate of at least its short-term future comes from your work with customers. From brand image and equity to co-creation and observation, your answer is always the customer. There is an additional bonus in following your brand image and that is that it acts as an early-warning signal. This is because it almost always starts to decline before your sales do! We tend to continue with the same products and services until something important happens. Important in the eye of the customer that is. It may be a new brand introduction, a price promotion, bad publicity or negative comments on social media. If these are important enough to customers then they may decide to change brands. And if this impacts a lot of customers, the sales decline can be fast and significant. Better therefore to follow your image as well as comments on social media. Social media platforms can provide a wealth of information about your brand. Pew Research ran a useful analysis in their Social Media Update 2016 of the demographic similarities and differences of channels in the US. Another good source is from Smart Insights. Their "Global social media research summary 2017" which combines information from numerous sources and provides a global perspective. Observation and listening in person can provide extra benefits that social media can't. The two information sources are thus complementary. How can I grow my brand more profitably? As you know there are basically only three ways to grow your business: get more customers to buy, to buy more, or to buy more frequently You will see that all three ways involve the customer. A better way to grow more profitably is to understand the value that you offer to your customers. Whether your price is too high or too low, you're leaving money on the table and could be more profitable. Why is market research not enough to understand my customers? There are so many reasons why running market research is insufficient to really know and understand your customers and your business. I don't know where to start. Now don't get me wrong; I'm a big fan of market research. BUT done by experts. The biggest issue is that understanding takes more information than any single market research project can provide. Yes, it may deliver certain answers to a finite number of questions, but to understand your customer you need to get intimate. Why are customers the answer? Here are a few statistics to convince you - and your bosses - of their importance: • Customer centric organisations are 60% more profitable. (Source) • The average revenue growth of Customer Experience Leaders is 14% points higher than that of the laggards. (Source) • 64% of people think that customer experience is more important than price in their choice of brand. (Source) I don't think anyone can read those numbers and not be excited by the potential for growth. So what are you waiting for?