Podcasts about ashley there

HERE'S A SNEAK PEEK OF THE GOODNESS…“Maybe there isn't an answer.” - Ashley“There is no perfect answer. There's only our imperfect best response.” - Jenna“Awareness is about expansion.” - Ashley“The fact that no one moment will last forever is the one piece of comfort that we can hold onto.” - JennaWHAT YOU'LL LEARN ABOUT IN THIS EPISODE…All about that feeling when nothing is workingWhen we're most likely to feel that nothing is helpingOur go-to strategies when all else failsHow to deal when you just can'tBringing awareness to our hopelessness and helplessnessLINKSThe Quantum Coaching Academy (QCA) with thequantum.coach, Ashley GordonShare the Eff Perfect love with a fellow perfectionist, procrastinator, or people pleaser!And because we're in this together, be sure to take the Eff Perfect Pledge.And follow us on Instagram @effperfect!Shop the lookbook

Dawn Delatte and Jordyn Bonds interview Ashley Sheble, the Founder of AvidFirst, about her experiences and progress in thoughtbot's Incubator Program, which aims to help founders like Ashley turn an idea into a viable product. In the third part of the Mini Incubator Series, they talk about user interviews, data analysis, and prototyping to validate ideas. They emphasize the importance of being open to user signals and adjusting their approach accordingly. They also discuss the upcoming weeks of the program and the goal of refining their story and business strategy. Just catching up? Listen to Part I (https://www.giantrobots.fm/498) and Part 2 (https://www.giantrobots.fm/499) of the Mini Incubator Series! Follow Ashley Sheble on LinkedIn (https://www.linkedin.com/in/ashley-sheble/). Follow thoughtbot on X (https://twitter.com/thoughtbot) or LinkedIn (https://www.linkedin.com/company/150727/). Become a Sponsor (https://thoughtbot.com/sponsorship) of Giant Robots! Transcript: DAWN: Thanks, everybody, for joining. We're glad that you're here. If you've tuned in before, great, welcome back. You're probably familiar with thoughtbot; if you're not, we're a product design and development consultancy that helps make you, and your team, and your product successful. We are currently running the second session of our incubator program, which is an eight-week program that takes you through a lot of different activities and exercises to help you identify market and product opportunities, experiment with them, and ideally come up with a solution that you can move forward with. I'm Dawn. I'm a Managing Director here at thoughtbot. And I lead a team that works with very early-stage products, and founders, and companies. And I'll hand it over to Jordyn. JORDYN: I'm Jordyn Bonds, and I'm the Director of Product Strategy on Dawn's team. And I'm kind of the...I don't know what, founder in residence for the incubator trying to bring my experience as a former founder to bear for our participants, in this case, Ashley. ASHLEY: Okay, my name is Ashley Sheble. I'm the CEO and founder of AvidFirst and have been working with Jordyn and a great team in the second incubator session. So, removing all bias from the statement I'm about to say, but if anybody's thinking about applying to the next incubator, just do it. It's an amazing experience. You're going to learn so much. There are so many smart, helpful people who really care about building cool products that make a difference. And so, do it. DAWN: I love it. Thanks for the impromptu promo. JORDYN: Yeah, thank you [laughs]. It's good to hear. DAWN: Yeah, I'm excited. Cool. Well, Ashley, why don't you maybe kick us off with a little bit of a recap of these past two weeks? What have y'all been working on? ASHLEY: Yeah, so, just for a little background, in case anybody hasn't been following along, AvidFirst is a technology company aimed at simplifying college saving and spending. Our goal is really to make 529 accounts more usable broadly and then, more specifically, attractive to next-gen consumers. And for those who aren't familiar with 529 plans, that's okay because neither are about 70% of Americans. But essentially, they are college savings vehicles. They're investment accounts that allow people to contribute money. The money grows tax-free and then can be withdrawn tax-free when used for qualified education expenses. And over the past few years, the term qualified education expense has really expanded from beyond just tuition and fees to room and board on and off campus, computers, technology, supplies, apprenticeships, K through 12, like, the list is getting longer and longer. And so, our goal is just to really help simplify a really complex system and savings vehicle to make them more appealing and attractive to people. So, the past few weeks, specifically, we have been aggregating all the data from our user interviews. We've done a lot of user interviews with different stakeholders and have been taking the information and saying, okay, what do we do next? How do we validate the way we're thinking about solving this problem will actually solve the problem in the way that we think it will? And so, through lots of process mapping, brainstorming different pilot initiatives, and then now working through some of the nuances of the industry. The 529 industry, specifically, is a complex animal. I don't really know how else to explain it. It's very complex. And so, we are just navigating these complexities and looking for solutions that will truly simplify the complexity. JORDYN: I will just dig in a little bit to that analysis of the interviews that we've been conducting. That analysis kind of, like, stepped up a notch in the last week in a really fun way where we, the team, really kind of dug into the dynamics of each interview, sort of the things that we're most curious about, and have been asking and really, like, scored each interview. And then did sort of a cohort analysis, like, where are the trends with which personas? We had already had some intuitions, and we just wanted to confirm with the data that we weren't deluding ourselves about what the direction was. So, that was a really, like, I think it was a really useful exercise and kind of fun to see. And what doing that helps with is our own conviction, but then it also helps us make sure that we are honing who we're talking to going forward. Talking to folks is, like, so critical and is so not scalable. It is so time-consuming [laughs]. So, you want to make sure that you're doing it really strategically. So, it's sort of, like, every wave of interviews we do, we do a little more analysis. And it's, like, we finally got to a critical number where we felt like doing this data pass was going to be statistically significant. We had enough interviews to really focus the interviews we're going to do going forward. So, just to give a little, like, lens into how that's worked and how we've been thinking about it. DAWN: I think we ask this question often, maybe every time, but I'm interested to see how it continues to evolve. But what was something that you learned these past two weeks that really surprised you or maybe even confirmed your hunches? JORDYN: So, as often happens, when you start talking to a focus group of people who share a lot of pain points in their lives or their work, you end up with, like, a lot of trends. Like, there might be a thing you're asking them about that you're particularly focused on or curious about, and you want to focus your questions on that. But invariably, you're talking to a human being, and they're going to talk about a lot of different things. And so, early on, and when we started interviewing people at the very beginning of this project in August, you know, we were very focused on college savings and spending. But an interesting thing, like, sort of trend that came up was also how much parents care about imparting, you know, some sense of financial responsibility in their young adults [laughs]. And we were like, well, that's interesting. Okay, let's, like, keep an eye on that. Maybe that's interesting to us. And what has kind of surprised me in the last couple of weeks is how much of that has sort of solidified. This is not, like, a news flash, by the way, like I think [laughs]. This is, like, a thing. Anyone who has teenagers out there is like, duh, like, why is this shocking to you? But the way that it ties into college savings and spending, I think we found some really interesting connections and threads there that have only gotten stronger with the specific cohorts that we've been talking to. So, I think that we, at first, had started as just this sort of, like, well, that's interesting, but we'll see where it goes kind of thing. And now it's, like, become a little bit more core to how we're thinking about just broadly what folks are facing, who we're addressing. So, I guess it wasn't, like, a surprise, but, like, the deepening of that signal, you know, in the sense of signal and noise, has been, like, really interesting to us, I think. ASHLEY: There's a system thinking expert that talks about how changes in a field are rarely made by the experts in the field but rather outsiders looking in. And so, for me, that's amazing because I don't have experience as a technology founder. I'm working with others who are founders in the technology space, which is great. But it does leave some question marks for us as it relates to building some processes and doing some pilot mapping, which completely overcomable because we're able to draw on resources from within the thoughtbot organization. And then, also, just network, people within our network. Jordyn seems to know everybody. I'll be like, "Do you know somebody in North Dakota?" And she's like, "Actually, yes, my third cousin's sister lives there, and I can get her on the phone." And it's just -- JORDYN: It's my first cousin. I will tell you, it's my straight-up first cousin. ASHLEY: Well, there's always someone that Jordyn knows no matter where, it seems like, which is extremely helpful when we're trying to find experts to help us answer some questions. So, it's great to be able to work through problems in a very systematic way, using some of the strategies that thoughtbot has employed, I guess, over and over and can be applied to different industries. But it does help us find, what are the questions we still need answered? And then, who are the people that can help us answer these questions? And be very strategic about that. JORDYN: I would add to that on the networking score. I think this is one of those things that first-time founders often struggle with. They struggle with recognizing who in their network is a valuable person to talk to in the first place. And then, they struggle with making those connections because it feels like you're asking people to do stuff for you, and that doesn't always feel great. But really, your network, and where you come from, and the people you know and who care about you are one of your biggest assets going into this work. And it's important to take stock of those folks as early as you can and think about how to involve them. And often, they want to be involved. They're excited to have a way to support you and contribute their expertise or whatever else. It's actually really transformed some of my relationships, like family relationships that I didn't necessarily have as...people I just discovered in my own sort of extended family who were doing related things to me. And we're much deeper friends now because we get to talk about that stuff all the time. And before I was a founder, we just didn't really talk [laughs]. So, just think through who you know and how they might be able to help you, and chances are they really want to. It's a very useful exercise. And it doesn't have to be super transactional. It can be a real bond builder. ASHLEY: Yeah, I would say that's completely true, especially from my own experience. I don't like to ask people for help, generally. And so, asking people for their time and for their advice, I'm like, oh my gosh, why are they going to give this to me? What can I do for them? But it's really been amazing how generous people are with their knowledge, and insight, and their time. I'm attending a conference next week for the 529 industry. And there have been so many helpful, kind people who are just experts in their field, leaders in their companies and are willing to talk to me about their experiences about what challenges they see. Because ultimately, you know, when a company succeeds and helps the industry grow, everybody grows and benefits from that. So, I hadn't really looked at it that way until Jordyn really encouraged me to just be, like, just call that person or just, you know, reach out. And sure enough, they were more than willing to be helpful. DAWN: I imagine there is a sort of a bit of human factor here in that, you know, what you're giving to them is an opportunity for them to share, like, something that's, like, deeply important to them and that probably not a lot of people ask them about, even their day-to-day work. So, I imagine that can feel good, too, and maybe even sort of help them better understand [laughs], like, what it is they're doing. So, you've definitely sunk into who to talk to. What about the how? Like, what are y'all doing now to try to continue validating that this is the right opportunity and that there's a product opportunity there? ASHLEY: Yeah, so, really drilling down on those two cohorts that we mentioned a little earlier, specifically one of them, making sure that we are asking questions now related to this solution that we are thinking about, and more around their experience with similar type of products or similar type of solutions to make sure that we are thinking about building features or building process flows in a way that will integrate into the way they're used to doing things today so it doesn't seem like a new learning curve to, you know, think about adopting our product. And then, also, just making sure that we are providing value, ultimately, because we don't want to just build something just to build something that we think will work for this group of people who told us that something is hard. We want to make sure that we're actually making something that's hard much easier than it already is. JORDYN: Yeah. We've really, I mean, to build on that, we've gotten a little bit further into testing messaging, which is we think that we understand folks' problems and how they are talking about them, but we really need to validate that. And, you know, we have created some landing pages and are showing them to folks and getting their reactions. But we've also started doing a little bit of prototyping, which we hope to start showing folks soon. And this is all just...a prototype, in this case, meaning this isn't, like, a clickable app. This is just, like, sort of a static design that appears clickable [laughs], think of it like a PDF with some links in it, and just showing that to folks and saying, you know, "What would you do here? How would you respond to this?" And it's just a really great way to...it's fast. It's easy to spin one of those up and then get them in front of folks and make sure that how we're thinking about this is sort of broadly in the right direction. It's so much cheaper to find out that we're thinking about this wrongly with something like that than with an app that we spent six months building and launching, ha-ha. Now, who's done that before? Not me, no, never [laughs]. I've never wasted a year building a thing. So, it's a really fun thing to do. And sometimes you can even...it's not even, like, let's validate what we're thinking. Sometimes, it's really helpful to actually throw some curveballs in there on purpose to make sure we're invalidating the right things. So, it's really fun to be moving into that phase with what we know to be true and really getting closer to testing things out in, like, a real-world situation. ASHLEY: It's somewhat surprising, too, what people are reacting to or not reacting to. The things that we thought people would be really excited about, they're like, "Eh." And the things that we thought are just kind of, like, filler on the page, they're like, "That's awesome." So, it's really crazy to see that juxtaposition. And then, you've got some people who will be like, "Huh, that's cool." And then, you've got some people who are like, "Can I sign up right now?" And you have to say, "We'll let you know when you can, but not right now." Just the differences are pretty surprising. JORDYN: Yeah, and I'm glad you brought that up, Ashley, about, like, the stuff that you just kind of put on the page to make it look like a real page, and then people really zero in on it. There's just so much serendipity involved in this work. And part of the skill in making products is being open to the right things at the right time, right? You want to stay focused on your mission and what it is you're trying to accomplish. But you don't want to ignore, you know, if people are reacting really strongly to something that you thought was sort of ancillary, it's important to, like, take a beat and think about that. How does that fit in? Can we use that? What you want to do is find lightning that you can bottle, and if people are not feeling lightning [laughs] about the primary thing you are working on but they are about something else, that's totally okay. I mean, the recent past of successful applications in software products is littered with stories like that, where people thought they were building one thing, and they just consistently heard about this related thing from their users. And they were like, well, why don't we just invest in that? It takes a lot of courage to stare in the face of that signal, the data that you're getting from people, and let go of the things that are not working and really embrace the things that are. DAWN: This reminds me a little bit of the conversation we were having when we were together in New York last week around the focus on validating or invalidating. The conversation we were having was kind of trying to shift that away from ideas to assumptions. But this is making me think that it focuses too much on one single thing that you're trying to get an answer for, as opposed to, like you're saying, being open to sort of receiving signals about completely tangential things or things that you may have not been paying attention to before. So, that makes a lot of sense. ASHLEY: Yeah. Now I'm thinking, like, should we put even more crazy things on the page and just see what happens? Who knows? JORDYN: I think there's another aspect of this first-time founders often struggle with, which is that feeling that you shouldn't put anything on the page that you're testing that you couldn't actually do. And it's tough. It can feel a little bit like you're misleading people. But there's absolutely ethical ways to do this, where you tell people, "Hey, this is just an idea. We're just trying to get people's gut reactions to this. We have not even put pixel-to-paper here. We don't even know. We just want to get your reaction." As long as you're transparent with folks about where you're at and about not promising them things you can't actually do, I mean, obviously, if it were as easy as just promising stuff to people of what they want, we could just make a landing page that said, like, "Free bag of money. Who wants free bag of money," right? [laughs] And people would be like, "Why is the bag of money free?" [laughs] Right? And so, you really want to be careful and not necessarily do anything that is misleading. But on the other hand, there's no better way to get folks' emotional reaction than to put something together and just see how they respond to it. So, there's a lot of, like, sort of nuance to doing this. And, Dawn, to your point, the balancing act between being open and being scattered, right? That's a fine line. I've definitely been on teams before that are just, like, the new hotness every week. "Hey, there's this cool app out. Let's just immediately redesign everything to look just like that." And you're like, "Maybe? [laughs] I don't know if that's, like, the best idea." So, it's a real balancing act, but it always comes back to who you're building for and what they want and need. And if you're staying very focused on that and measuring, you know, comparing every idea anything that comes your way against those, showing it to them and getting their reaction, you can't fail. Keeping no daylight between yourself and your customer that is the surest path. DAWN: Yeah, it kind of carries through to the core thing that we're saying, which is don't focus on one thing to validate or invalidate. Be open to receiving signals from other, you know, opportunities. But that's not validating or invalidating something. That's showing you where to focus your time. And then the product experiments and feasibility research and all of that is designed to help you to get closer to validation. But, in some cases, there's a point at which you have to take a risk, right? And your customers are ultimately going to tell you over time whether or not the solution was the right one. But you get more confidence. You get closer to the right solution the more strategic you are about that process, so...oh, go ahead. ASHLEY: I think the great thing about technology, too, is it's not set in stone. You can change it. If you learn something new, you can modify what you're doing to fit what you're hearing, and I think that's so incredible. We live in a time where there are so many tools and resources out there to really be nimble. And just to Jordyn's point earlier, I think the hardest part is being willing to take in some of these signals and be like, okay, this is what they want, and being willing to move in that direction versus the path you have already designed in your head. DAWN: Yeah, we've only got a couple of weeks left in this incubator [laughs]. How are y'all feeling? What are you planning? What are you looking forward to over the next couple of weeks? ASHLEY: I can't believe that time went by so fast. I thought eight weeks felt like two years when we first started. I was like, oh, we've got so much time. We're going to do so much. We have done a lot. But the time has really flown by. So, I'm just kind of, like, now thinking about how do I make the most of the last few weeks? And just make sure that we check all the boxes that we set out to check in the beginning, and then have a plan from there in terms of continuing the work in a productive and, you know, exciting way. JORDYN: Yeah, one of the, like, sort of Northstar outcome for us in the incubator is to give the founder confidence in what they're doing and their path, the confidence in that vision, and then enough confidence to articulate it consistently to the folks they need to sort of bring along with them. So, what I'm, like, really looking forward to in the next couple of weeks is honing that story for Ashley. Like, what's your story? What's your why? What's your how? What's your when? And how to make sure that story is just easy to communicate. I mean, already, Ashley, like, up top of this exact livestream where you articulated sort of, like, what AvidFirst is doing, I think I feel better and better about that articulation given what we know. It feels really good. It feels solid. And as we're going, we're just as skeptical as anyone else, right? But we're trying to anticipate what folks...external stakeholders broadly define what their misgivings are going to be. And we're compiling a kind of list of frequently asked questions about what AvidFirst is doing, like, why 529s? Why next-gen consumers? Et cetera. Just so that that story is so internalized that, like, you can't really be taken off guard necessarily. I mean, you want to be open to new questions and new ideas. That's not what I'm saying. But just basically, like, being able to thoroughly and deeply, at the drop of a hat, to sort of pitch this to your dentist while they're cleaning your teeth, you know, like that kind of conviction and, like, the solidity of the narrative is really what we're going for in the next few weeks. And I think we're well on our way there. We have all the pieces. It's about putting it together coherently, I think, at this point. It's really exciting, though. I do feel like we're really zeroing in on a valuable lens on college saving and spending that I think the market is really ripe for, so it's exciting. DAWN: Yeah, it's been great to see all the progress. We have a comment that I just noticed. ASHLEY: Oh. DAWN: Not a question, but I wanted to call it out because it was related to what you were talking about a few minutes ago, Jordyn. Kiran said they totally agree. "We had the same epiphany/pivot this summer. We went from direct-to-consumer to an enterprise model. Try to zoom out with a systems thinking lens, and it will help with a clearer path and tell your story." JORDYN: Yeah, that's awesome. DAWN: There are no other questions from the audience. And it seems like maybe there's still a little bit of a lag. So [laughs], we can wrap up. If anybody has questions after this, feel free to comment. We'll be, you know, checking out the posts on LinkedIn and YouTube. And we can follow up there. You can always, like I said, come and follow along. Check out our thoughtbot.com incubator site. You can both apply to the next incubator session and sign up to hear from us in our weekly newsletter. We write about progress on our blog as well, so thoughtbot.com/blog. There's all kinds of ways to find us and actually talking about the work that we're doing. So, please follow along. JORDYN: Anyone out there who's wondering, am I right for the incubator? Just apply. It's really, like, nothing is too early if it's just an idea you've been kicking around that's born of your industry experience or your personal experience. The application process is really lightweight. This is not going to take you days to fill out this application. We've heard from folks that even filling out the application is the first thing they ever did with regard to the idea, helped solidify it, and solidify their thinking for them. So, just go apply. You got something? You got an idea for an app? You see a growing market out there, and you feel like it's underserved with software? Just holler at us. We'd love to hear it. Apply. It's fun [laughs]. DAWN: Yeah. Thanks, everybody, for tuning in. Thanks, Jordyn and Ashley, for participating. See you again in a couple of weeks, yeah? JORDYN: Yes. It'll be the last week, so we'll have things to say, no doubt. DAWN: Yes, tune in. It'll be a good time. All right. Thanks, everybody. AD: Did you know thoughtbot has a referral program? If you introduce us to someone looking for a design or a development partner, we will compensate you if they decide to work with us. More info on our website at tbot.io/referral. Or you can email us at referrals@thoughtbot.com with any questions. Special Guests: Ashley Sheble, Dawn Delatte, and Jordyn Bonds.

Ashley Nowe is a pregnancy and postpartum fitness specialist, nutritionist, fitness coach, and the Founder of Get Mom Strong, an organization that offers at-home fitness programs for moms. In 2022, Ashley created an app called SLAM (Strong Like A Mother), which combines science-backed pelvic floor and core exercises with sweat-inducing workouts. Ashley is on a mission to ensure that as many women as possible go through pregnancy and postpartum feeling empowered and informed. Today, Whitney and Ashley discuss the critical role your pelvic floor plays in running, exercises you can do to strengthen your pelvic floor, and how to get back into running postpartum.Episode SponsorRunner Click Pro – https://pro.runnerclick.com/Key Takeaways01:00 – Whitney Heins welcomes Ashley Nowe to the show to share her struggles with diastasis recti while pregnant, her decision to become a pelvic floor physical therapist and the role the pelvic floor plays in running14:48 – Tips and moves for working out your pelvic floor16:39 – Signs that you may have a tight or weak pelvic floor18:48 – Advice Ashley would give to runners looking to return to running postpartum22:01 – Why men should also take care of their pelvic floors23:08 – Spontaneous healing postpartum26:07 – What it looks like to learn how to breathe properly30:27 – The inspiration to launch the SLAM app35:47 – Ashley speaks to the importance of mobility37:07 – Whitney thanks Ashely for joining the show and for the work she's doingTweetable Quotes“I found a magical occupation called pelvic floor physical therapy, and it changed my whole life. I learned everything I wish I had learned - everything women deserve to have learned even before we have kids. I learned how to breathe, how to engage my core, how to utilize my pelvic floor, and it was life changing.” (06:20) (Ashley) “As a runner, fitness is an outlet. And when somebody takes that from you and your body's not functioning as it should, it's a loss of identity and it's a loss of your outlet.” (07:52) (Ashley) “Just going back to all of these basics that you probably have never even thought about or been taught can really change the way your body functions. It's particularly important if you're a runner because that breath is everything, right? And if your body is in a better position, you're gonna be able to run further, faster, harder, and without issues.” (11:16) (Ashley) “Your pelvic floor is meant to be reflexive. It's meant to be almost like a trampoline. As you're impacting, as you're hitting the ground in your stride, you want that pelvic floor to gently lengthen and contract, and lengthen and contract. It shouldn't be something you even have to think about. Your pelvic floor should just know, ‘This is what I have to do.'” (13:12) (Ashley) “One thing I want to address because I feel like it's a really important topic is if you're newly postpartum - prior to twelve weeks postpartum - really legitimately take it easy and build strength before you run. You can save yourself a lot of heartache if you work on that rehab during that twelve weeks. But if you're past that twelve week mark, and you didn't do the pelvic floor rehab, and you went out for a run and are experiencing issues, it's never too late. That's the other piece of it. It's never too late to heal.” (19:19) (Ashley) “There was just such a need. And I felt like the real need was for the athlete population. There is nothing to rehab your core and pelvic floor that's not boring. I want to sweat. I want endorphins.” (31:12) (Ashley)Resources MentionedGet Mom Strong – https://getmomstrong.com/about-me/Get Mom Strong...

In this podcast, Anna and Ashley talk about Ashley's journey to self-healing and her future as a Yoga Health Coach. Ashley has opted to take a break after successfully teaching a pilot group for over a year to examine her own healing. Recognizing that she wasn't always feeling in line with her own advice to her group, she's now attempting to create greater space to be more in tune with her own self-discovery path. Going deeper on her path to self-psychology, Ashley has a pattern of not asking for help and not speaking up. She also has some fear about getting involved in a leadership role again. Her comfort zone is in the area of engineering and project management and she is learning to leverage those skills as assets to advance in her new career. What you'll get out of tuning in: How to empower yourself with the Body Thrive Habits. How to be in integrity with yourself to help your people evolve! How to go deeper on personal self-psychology.  Links Mentioned in Episode: Thrive with the practical, modern wisdom of The Living Ayurveda Course. Learn about Massive Healing Benefits Of Urine Therapy Show Highlights: Now is the time to up-level your skills as a project manager for YHC.         My biggest challenge is showing up on a social media platform. We find that with other engineers there is a hesitation to show up as a wellness leader. Timestamps: 1:50-2:47 How burnout pushed me into a journey of self-discovery, healing, and leadership. 13:27-14:25 How to really show up as a coach. 19:42-20:12 What are your biggest areas of growth? Quotes: My burnout in civil engineering catapulted me into healing and Ayurveda. Ashley  The Body Thrive habits gave me a sense of empowerment. Ashley There are things in my own personal psychology that are impacting my business. Ashley When I feel like I need help, I will kaizen it! Ashley What are your biggest areas of growth? Anna

HERE'S A SNEAK PEEK OF THE GOODNESS…“Maybe there isn’t an answer.” - Ashley“There is no perfect answer. There’s only our imperfect best response.” - Jenna“Awareness is about expansion.” - Ashley“The fact that no one moment will last forever is the one piece of comfort that we can hold onto.” - JennaWHAT YOU'LL LEARN ABOUT IN THIS EPISODE…All about that feeling when nothing is workingWhen we’re most likely to feel that nothing is helpingOur go-to strategies when all else failsHow to deal when you just can’tBringing awareness to our hopelessness and helplessnessShare the Eff Perfect love with a fellow perfectionist, procrastinator, or people pleaser!And because we’re in this together, be sure to take the Eff Perfect Pledge.And follow us on Instagram @effperfect!Shop the lookbook

TRANSCRIPT:Ashley: My name is Ashley Hart and our family did the growing Christmas tree in Goshen project.Katie: Alright so you worked on getting to know your neighbors last year through this project? And talk me through that year, what did it look like, what did it take for you guys to put all that together?Ashley: Well it started off with me getting really excited about creating something new. So I came up with a list to my mentor of all the fun ideas I had. Then evaluating how those ideas matched with the community that we lived in and what would be a gift to them and something that we could make memories together with them. So we kind of spent time connecting with neighbors in a different way than we had before. So we might go on a walk and stop over and say good evening to our neighbor or call them over and invite them over for dessert or whatever. And that kind of got the relationship frequency enough that we were able to have more conversations.Katie: Yeah, and were you bringing the idea of this Christmas tree project to them right away or how did you start on that path to get to that project idea?Ashley: So I think one of the things that I realized for myself and took that to the way I was connecting with our neighbors was that I in my own life wasn't prepared for a big ask and so I didn't want to throw a big ask at someone else. Really I was still putting feelers out to see if the idea that we had could even happen. So our neighbor happened to be a landscaper, so I didn't even know if he would plant Christmas trees in December or not, or if that was like not going to work. If the trees were going to die or the ground would be too frozen or whatever.Katie: Because you guys did not have Christmas trees on your property when you started this?Ashley: Correct.Katie: But you had how many acres?Ashley: Eleven acres.Katie: Eleven acres and what are you going to do with it, how are you going to make that an asset to the community?Ashley: Right, and we had always kind of had a vision even on our wedding day we invited people to our property and invited people to spend time there. We wanted it to be a hospitable place but I don't think we had the tools and the permission that we were given to make it kind of an official thing to start inviting people and doing something unique for the community.Katie: So it took some permission seeking?Ashley: I think so, which is weird, but yeah. I think someone saying here's some support and here's some encouragement and start dreaming. And I was desperate for the idea to be dreaming about something other than being concerned about what's going on in our day to day experience.Katie: Right what was your main concern at that point, what were you worrying about?Ashley: I think I was really focused on ensuring that our daughter would be prepared to engage in her community and the way that I thought I was going about that was through therapy and appointments and things like that because that required so much energy I just didn't think I had anymore energy to start something new. Katie: So you were trying to pave the way for your daughter to be part of the community some day, but you weren't really sure about how to go about it. And meanwhile you had other day to day appointments and things that you had to be doing that were taking up time, energy and effort and that that permission that you go to do something off the scope of the therapy list.Ashley: Oh yeah it was like it was such a gift. Yeah it was just you know you get stuck in the grind of doing what's best and the idea to imagine creating something that intrinsically you already know what is good for you, and what is good for your family and what is good for the community. And just someone saying ‘Go for it' it's really.. I've talked about that you're getting to lift your eyes off a problem or what is perceived as a problem and getting to lift your eyes to bringing beauty into your world and your community.Katie: Yes, so before you started this, was it a year long project, about?Ashley: Yeah.Katie: Ten months, year long project, before you started the year long project to plant Christmas trees in your yard and invite your neighbors to, can you explain actually a little bit more about what that Christmas tree project was in the end?Ashley: Yeah, so the goal was, we started the project in July, and because of the event, our event was in December. So we had to kind of move quickly once we decided what we were doing but the idea was to invite families in the community, so because it's a rural community that's a wide area, but invite community members to come and to plant a CHristmas tree on our land. And we wanted it to be a healing experience to everyone who came so we talked through what's healing for community and individuals. So we brought the five senses into the experience. So we had art, lighting, lumineers, paths through the fields and Christmas music anda baker came and baked Christmas cookies that's from Goshen and hot cocoa and a bonfire. So we tried to make it as memory making as we could by sealing in those five senses and then families are invited to come back each year and they can either take their Christmas tree if it's tall enough for them or they can just check on it and take a picture with their family. So that's been really fun to see families bewildered in the generosity. Families would call us and say, “ok so what are the rules around this?” or like ‘well how do we sign, and ensure that this is ours.” And so they've just been really surprised by the generosity.Katie: They also are seeking permission.Ashley: Yeah.Katie: To just show up and have a Christmas tree party?Ashley: Right. Right.Katie: Yeah it kind of shows that we've lost a little bit of our muscle for community building. We don't really know what to do in the face of something as ordinary and simply beautiful as this, it's kind of like there's a catch. Where's the marketing here?Ashley: Right, exactly and we have a friend here at Starfire mention that really we're just returning to our roots as rural people. Who used to sit on one another's porches and play music and eat together, so we talked about that that evening that we want more of that. And we really got a sense from our neighbors that they did too. So people would come by and talk to me about it like, “Oh I have this idea or I have that idea.” So we're hoping that fosters more and more of that. Katie: Did many people know your family who came to the event? How did you make connections and make that neighborliness happen?Ashley: So it was funny because several days before the event we had no one signed up for the event.Katie: Seven days before?Ashley: Several, several so like three or four days before. We had like signs up, we had advertised.Katie: So really quickly describe your neighborhood real quick because when you say you have signs and things up it's at like the one library and maybe like…Ashley: One coffee shop.Katie: Yeah.Ashley: There's one coffee shop, there's like two fast food restaurants or three and two gas stations and a library. Otherwise it's a very rural community. So we had posted things on Facebook, on the Goshen Facebook community page but then we had also put it in a coffee shop. So we really had no idea how many trees we needed so we picked thirty, I'm not sure why but it was crazy because somebody called like three or four days before and was like I know it's really late but is there anyway our family could sign up? And I was like yeah we've got some room.Katie: You hang up and were like woo-hoo!Ashley: Yes totally, like we got one and her friend wanted to sign up too so that made two families and what we didn't know which I think is really important is having people invested in the process, so our neighbor Dan brough him and everyone he knew to that event. He was excited about it because he had done so much in giving advice and shopping around for trees and going to get thte trees, that he was invested enough to want it to be a good event and want his people to come and experience it.Katie: And is this the landscaper you had mentioned? So you had a neighbor, I mean you have eleven acres how many acres are around you?Ashley: We have one to our right and one to our left then we have one across the street, so yeah. Not a lot.Katie: So you have three neighbors in the vicinity of you and neighbor Dan was one of them. What a gem.Ashley: I know he is a gem.Katie: How did you meet him? Did you already know him?Ashley: Yeah, he has been friends with my husband's parents who live right next door also. So he's been a friend of their families for a while and you know in rural communities if there's something wrong everyone shows up. But otherwise you kind of naturally keep to yourself and sometimes you might stop over and say hi but this just was really nice because we got to spend more time together and got to use one another's gifts in a way that brought people together so that was great.Katie: Yeah. So this was not the first time that you've been part of a community in an intentional way. This experience that you had in your neighborhood with your family was sort of precluded by your own youth living in intentional community being part of living with a family, so you've tried community in various forms?Ashley: Yeah it's always been important to me.Katie: Can you talk more about that?Ashley: I think I've always experienced more joy when I'm doing life with other people and yet when you're doing life with more people it can be complicated too. So that's just being with other people. Katie: That's a good thing to know going into it.Ashley: Yeah I think so.Katie: You had seen some of the pitfalls of it but you had also lived some of the joys of it and knew I want this for my family now too?Ashley: Right and you know even having your own family that's having a small community. So yeah I've experienced it in multiple different settings and really just treasured the gift of letting people be beyond the veils of their front doors and back doors and getting to spend real life with one another.Katie: Yeah so you've sought it out in that way. You've been seeking it. How were those experiences that you've had in the past in the intentional community that you have been different from the one that you experienced when you reached out to your neighbors and kind of had this project type experience where you're connecting over a shared idea, a creation versus like all living together in the same house?Ashley: Yeah, well it's nice because you have a goal and it's accomplishable and you're kind of bringing everyone in so that's different I would say. Then just all doing life together. You have an event and then it's done.Katie: Yeah, you've all achieved something together and like you said earlier and it's a way for everyone to use their specific gifts like you had the baker that came, neighbor Dan brought the trees, there were other people who probably set up the decorates and had ideas around where to plant the trees. Even the people who showed up that day, their gifts were their presence and getting enthusiastic about what's going on. And everybody can kind of have a role there and doing something that's kind of out of the ordinary.Ashley: Very out of the ordinary for Goshen. Yeah we had one experience where it was like an art installation where we zig-zagged rope through the trees and everyone brought a little lantern out, different sizes of light lite lanterns so by the end they had created this beautiful art piece and we talked about you've all brought your gifts here tonight, just being together and this is just a display of what could be as we spend time together and do life together.Katie: Yeah I love that imagery. So we're going to segue. To the time you decided to move away from this place. The moment you made the decision after all of this goodness had been created to say you know what we're going to try a new neighborhood. Take me to some of the decision making and what was that like? Was it difficult? Where you anxious about leaving? Did you feel like what if we regret this because we've made all these connections. What was your motive there?Ashley: Sure, yeah well I think one important thing to talk about as far as the project goes is we were in the midst of deciding while we were doing the project. So I asked my mentor should we do it in Goshen? Should we do it where we think we're going to go? And we kind of ended up deciding to do it now and do it where you are and I think there's a lot of lessons in that.We don't have to wait until we think everything is right to start building community and to start creating spaces of belonging for our neighbors and memory making moments for each other those are always good and always can be healing, so I'm glad we didn't wait. Katie: And you also have a two year old, three year old?Ashley: Three year old now.Katie: A three year old. So as parents too it's like well I'm going to wait until my kid gets older, things are less hectic. So doing it in the midst of all of it and what's the value in that that you found at the end even when you guys were packing up your bags and deciding to leave?Ashley: Well I think the biggest take away for us was that we built the muscle to like we now have the muscle to build community. And I”m just naturally looking for it all the time going like ‘oh what could we do here?' So we've done a couple of things in our new neighborhood not for any project per say but because we now have the muscle and we want community where we are. Katie: Yeah tell me what were some of the first few things that you did when you moved to the new neighborhood that maybe you didn't do when you moved to your Goshen neighborhood?Ashley: Yeah, so our new neighborhood before we had actually bought the house but we were pretty sure that was where we were headed it was trick-or-treat so we were like ok how often are you invited to every single person's house at the same time. Like this, we can't miss this.Katie: Yeah that's a good point.Ashley: Yeah like never.Katie: Yes please come knock on our door and we'll give you things.Ashley: So we went to that neighborhood that night, just to introduce ourselves and said we are probably going to be living right there and we're eager to connect with you guys.Katie: Wow so even before you put money down on the house, even before you closed on the house?Ashley: Yes, yes.Katie: Wow, ok.Ashley: Yeah, so we were excited about building community there and we really wanted to take what we were learning and not just leave it in Goshen, but bring it along with us for all of us. So that's one thing that we did, that was in late October and then in February we made jars of hot cocoa and put our picture on them and our address and we said we're your new neighbors and our daughter was in a little red wagon and just saying hello and that inspired lots of conversations and people coming to our house and bringing us stuff. So that kind of got the wheels spinning in the neighborhood I think.Katie: Were you writing down names after each one?Ashley: Yes, my husband actually was really intent too which was a fun dynamic to see him to start getting invested in the idea of community building because he didn't grow up building community like I did as much.Katie: And he was the note taker he was the one, yeah?Ashley: Yeah, wanting to know his neighbors.Katie: So I think what you just touched on which is really important is we think sometimes we need to be the ones welcomed in and instead you guys were the welcomers to your new neighborhood to your new neighbors to say hey we're here and we want to know you. So taking the first step doesn't always have to come from the other person.Ashley: Right, and I think that's kind of fun for the neighbors to be like ‘wait she flipped the switch, like what just happened there?' Yeah, and it was totally fun for us so we said we would do it again in a heartbeat because we got to go in people's houses and visit and people came in our house, it was nice. Katie: Yeah when you left your neighborhood behind did you have any lessons that you were taken from what you learned over that year with the Christmas tree project that you were like we're going to do it differently this time. We tried it that way and now let's try it this way. Was there anything that stood out where you're like…Ashley: Lessons learned?Katie: Yeah.Ashley: Yeah, I think the big lesson, my big takeaway from growing Christmas trees in Goshen was with a new event, a new project no one knows what to expect so it's really hard to get people invested unless they're a part of the creation of the idea, and so we only had a couple people that were involved with the creation of the idea. And so that ends up meaning that you're doing a lot of the creation and administration of the event, so my take away in the future is that I want our neighbors there with us like what should we do with our community what would be something that our community needs or wants that would be fun for everybody. So bringing everyone into the decision making piece..Katie: From the beginning?Ashley: From the beginning. Now we're trying to back track and go like maybe we do a Christmas planning in July so we get everybody to come together to start working towards the goal for the event.Katie: Yeah and it's what you said before neighbor Dan was invested from the beginning and he was somebody who brought a lot of people with him, so the people who come it's hard to sometimes invite the whole neighborhood if it's just your family. But the more people who come, the more networks they have and everybody's networks kind of show up too. But also you're saying just the excitement piece and getting it all together, it's not all on you as a family to plan it all and dream it all up and there's more shared ownership.Ashley: Right which means there's more presence at the event too. There's ten families that are excited about it and they're bringing all their gifts and networks there. So that's a big help, so I think that that would be if I was doing that again when we tried to do that but I think we're all just learning as we go and I think we did it by inviting a group of people, we weren't good at explaining this is what we're thinking about we just said come plan with us we're going to do an event and they were like i have other things going on so..Katie: Yeah, sounds like work.Ashley: Yeah, exactly, so eventually they came to the event and they're definitely a part of our community but not bringing people in early to help ideate and create it.Katie: What about just in terms of knowing neighbors and interacting with them differently are their things that you do as part of your lifestyle now that maybe you didn't do you know in your former neighborhood that know you can kind of.. I guess I'm asking that because you can reinvent yourself when you move somewhere, you can be a new person in a way. So there's a benefit in showing up as this new neighbor and being like ok this is the type of neighbor I want to be now, I might not have been that in my neighborhood prior but now I can show up and nobody knows me and I can start new right?Ashley: Yeah I think the big thing that we've done differently is just at the outset let people know that we're interested in being together. So a lot of people I've learned that in suburban neighborhoods like to play and do outdoor life in their backyard with their privacy fence and so we've spent a lot of time in our driveway and in the front yard and going for walks and interacting with people that way so some of it is just relearning how to be in a new environment too. Katie: Yeah I love that so you're spending time in the front yard so that when people get home from work and they pull in their driveway you can be like ‘hey'!Ashley: Right.Katie: Privacy, there's a value of privacy that we have as Americans.Ashley: For sure.Katie: But we aren't necessarily happy in our private lives we'd rather spend it with other people we just don't know what that looks like any more. So do you think that you have a different mindset than you started this with and in what way?Ashley: I definitely, I have a huge different mindset yeah. In so many different ways I mean it's like so many different layers, my mindset during community building I'm still super excited about community building in our new neighborhood and I'm also so grateful that i now see people who are neighbors with their gifts. Like that I think is different than before which is surprising to me because I thought that I saw people that way always but I think you know as we were getting to know people in our new neighborhood we were like ‘oh my gosh this is amazing we have this person across the street that does this or that's interested in that' and before I think we were just trying to do our own thing and then relating to people asit happened where as now we're much more intentional about making it happen that we connect with those people and creating spaces where we can do that together.Katie: So seeing those gifts as an avenue for ‘this is how we can connect with them, wow' let's learn from that person or is that the difference?Ashley: Yeah and I think even outside of our neighborhood I'm just learning how other people we're connected with have their gifts and who they are, connect with us and vice versa.Katie: Like the common?Ashley: Commonality, yeah the things we share and care about. For example, my uncle is a musician and piano tuner and everytime he and my daughter get together they just love doing music together. And so I asked can we do this quarterly even though you live two hours away, can we like break bread together and do music together and so we've been doing that for two and a half years since we started getting involved here. So I think just being more intentional and making it happen putting it on the calendar and dreaming in a different way.Katie: Yeah and you brought up your daughter and I think I want to bring it back to this idea that in the beginning you were like I need to prepare her to be part of the community. In what ways do you see her now as a part of the community and was there preparation in that or did it sort of did she, did she just get immersed in this way through gifts?Ashley: Yeah I think I've been really intentional about not putting her up on a stage to be engaged with but instead just being a part of our family and people engaging with us and with her. If that makes sense. Katie: Was that a shift for you to think of it that way?Ashley: I think possibly yeah I think I had an intrinsic sense of her belonging and her belonging in her community but I think I had to learn what things I want to bring our family around and to fuel and what things I want to invest in with our family, if that makes sense.Katie: Time-wise even?Ashley: Yeah.Katie: Where you're spending your time?Ashley: Yeah, we did study with our congregation with families and the number one asset the number one deficit that they had was time. That's your number one thing, right, you have to spend it where it counts and so for us we really decided that we look like being together as a family and being with our extended family and being with our neighbors.Katie: Yeah. I guess that part of it in the beginning you were looking at therapy and things to get her ready for people and now you're just like you're doing those things still.Ashley: Yeah, and I guess my answer is I always had a sense intrinsically that she belonged no matter what and I think that having conversations with my mentor affirmed my intrinsic sense of her belonging, does that make sense?Katie: Yes, do you think that hearing that from somebody who is in the disability field to say something as ordinary as like go get to know your neighbors, was that.. Because it's playing into your instincts as a parent that you already know and it seems like most places aren't playing into those instincts they're telling you ‘we're experts and this is what we know that you don't'. And for someone to give you something that you already know as a way of life, you have taken that and it's caught on so quickly and so rapidly.So I guess that was kind of part of my question was like in the beginning you were waiting maybe on ‘well we've got to get these things done, we've got to line this stuff up and then maybe we'll find community or maybe there will be a way to be connected to people, maybe there will be a better time' and then hearing from somebody who's in this role to say no it's now, that you do it the best time is now.Ashley: Yeah, I think it was helpful that my mentor also was involved with their neighborhood, like they're doing it, I've been involved in community and i know the fruits of it. It's helpful to be reminded that it's good and my eyes were just stuck on ensuring that I did everything that I thought I needed to do to support her. It was kind of like with blinders on just missing like the biggest piece of providing her abundant community now and making those connections.Katie: Well what I love about this too is that it's a metaphor for most people's lives, whatever that thing is that you're trying to do the best at, do right at is preventing you from just living and usually that is all you need to be doing. But we're going, we're trying to succeed or we're trying to reach these different heights that have these requirements and steps along the way.Ashley: And then we reach those and there's more. Yeah, we're on like the treadmill of the institution and instead of getting invited out of that and saying ok I'm also going to look for something outside of those boundaries to build my life on is huge.Katie: So what is at stake for you for your family if you don't make an effort then to get off the treadmill? If you don't make this effort to connect to the people around you?Ashley: My daughter being isolated as she gets older and I mean for a girl who is in my bones to know the joy of community that's just not an option. So it makes me really sad to think of her facing isolation when it's not in her bones either.Katie: Were you getting a glimpse of that already? I mean she's really young, were you already feeling like that was part of your lives or becoming part of your lives?Ashley: Well interestingly I was going to a lot of different community things, events and stuff and we were the only ones there who had a child with a disability and I was like I know that's that is not always the case but in the unique places that I was that was the case. So one I thought it was important that I was there and two I just hate that that's the culture that that's set out for families for anyone that's marginalized, right?Katie: The culture being we don't go to ordinary places in the community.Ashley: Yeah being like, well the culture being you're welcome if you are a certain way.Katie: Yes so the culture speaks more towards the families of and unwelcoming sense to say like there's a group for that and it's over there.Ashley: Yeah I think one thing was we belong and we're going and she was really young so I mean when you go to a six month old story time it's fine. Difference is more evident as kids age but I think so kids get older it probably would be more challenging to face that head on for the first time without having some understanding and foundation in kind of what do we believe about this what do we believe is true.Katie: As you grow into connections in your neighborhood do you think you're kind of heading off that uncomfortable feeling in the community when you, as your daughter does get older?Ashley: Yeah it's interesting because we have two or three intervention specialists in our neighborhood. So you can always tell when people have a predisposed idea and so you know you just meet those in conversation and bring to the conversations what you believe in small snippets over time. But yeah I think we have work to do and I think our daughter will lead the way in that with our support. So I think the biggest thing I think maybe it was a quote I read from Starfire, you guys were quoting someone that talked about when you toddle, have people who have known you since you've toddled. Do you remember that quote?Katie: David Pitonyak, “Who holds your story?”Ashley: They'll be like that's.. You know we know her, yeah?Katie: Yes. Ending on a piece of hope what is one hope that you have for your family in the next ten years that has to do with your community building work?Ashley: I hope that we establish rhythms with our neighbors that go on year after year and that we know one another's stories. And when my neighbor is sick I know what to make him because I know what he likes, you know, just the good life of community. And if my daughter is out and she isn't supposed to be out then they know me and they know where to bring her, or that she gets invited to the pool party across the street. Just the basic stuff, nothing extravagant but maybe extraordinary in this time, yeah. Katie: Yeah that is extraordinary, is there anything else you would want to say?Ashley: I don't think so.Katie: Ok I love that, thank you.

I’m welcoming Ashley Ambirge to the show to talk about her ridiculously eccentric copy, book deals in the UK, and how originality plays into massive success. We also talk about how to sell every single day without being annoying, and how to overcome the discomfort of selling.   In This Episode The Middle Finger Project Being wrong about money and doing what you love and are good at Making consistent offers using an original spin Email marketing is dead. Or is it? How often should you be putting out offers?   “There’s nobody out there right now with the same voice and message as you” - Ashley “There’s something to be said about originality as a form of leadership” - Ashley “We’ve all got a little bit of anarchy inside of us” - Ashley “The only way people will buy stuff is if you are offering it to them” - Ashley “If you follow something you don’t like, you’re never going to make money at it” - Jess “It’s important to be thoughtful about who really is going to be buying this” - Ashley “What’s the problem? Solve the problem” - Jess Download The Free Workbook For This Series: https://smartleaderssell.com/6-figure-success-stories/    More Ashley! https://www.themiddlefingerproject.org  More Jess! https://podcastingthatpays.com/ http://bit.ly/SLSGroup https://jessicalorimer.com/supersize-your-sales https://jessicalorimer.com/list-building-legend Content DisclaimerThe information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.Disclaimer: Some of these links are for products and services offered by the podcast creator

In episode 135, Kestrel welcomes Lydia Wendt, the Founder + Creative Director of Cloth Foundry, as well as Ashley Denisov, the Design Lead at Cloth Foundry + founder of womenswear label 1x1, to the show. In collaboration with nature, Cloth Foundry creates textiles and apparel in California. “This is constantly the industry dilemma. Small brands are the most innovative and they don’t have access to the best fabric because they can’t support the volume that needs to be supported to create the orders for the mills to start up the mill and knit or weave the fabric.” - Lydia Wendt, Founder of Cloth Foundry In this episode, Lydia shares more on the origins of Cloth Foundry and how her collaboration with North Face for the Backyard Project inspired the early days of the company. She and Ashley dive into more of their thoughts on what a healthy wardrobe can look like, and how much it can impact our health in different ways. Additionally, Lydia and Ashley share their thoughts on the difficulties that young designers have in sourcing sustainable fabric options. For Cloth Foundry, they truly want to help support smaller designers to give them access to smaller minimums and textiles with a more transparent supply chain.  The below thoughts, ideas + organizations were brought up in this chat: “A Healthy Wardrobe” - just as we think about wanting to put healthy food options into our body, the garments we wear can have an impact on our health as well "Our skin is our largest organ, and it’s capable of absorbing up to 64% of the chemicals that come in contact with it from fabrics.” -Ashley “There has been an increase in allergies - skin allergies in particular over the last few years.” -Lydia PFCs (perfluorinated chemicals) - are often used for waterproofing fabrics, and have been found through studies to cause cancer, thyroid issues, and other health impacts Fire retardant chemicals that are required to be added to our upholstery, beddings and children’s sleepwear are being found in the fetuses of newborn children, and in breast milk of mothers in the state of California. The Sustainable Cotton Project - a nonprofit that supports the farmers that grow cleaner cotton Cleaner Cotton - a brand of cotton that has eliminated the use of the 13 most toxic chemicals in cotton farming. They are not organic - they have not certified their land organic, but they are eliminating 50-70% of the toxins that are notoriously used in conventional cotton farming. EVENT ALERTOn Saturday, October 13th from 6-10pm, the Pollima Material Revolution event will be happening in Los Angeles. The event is all about giving us an opportunity to touch, smell, and learn about how biology and waste are contributing to the next generation of materials, and tickets are free here >

Join us in this last episode of Season 1 as we chat all about creative breaks, setting goals for yourself even during the slow seasons, and strategies for handling your online life when you're actively avoiding the online world. Whether you're a brand new listener or have been with us from the beginning, we can't thank you enough for joining us in the conversation here on Chasing Creative! Get notified when season 2 is released! Click here to sign up to be notified when Season 2 launches. (We promise we won't spam you with emails all summer---we're on a break, too!) Take the Season 1 listener survey: Help us make Season 2 even better than Season 1! Click here to take the Season 1 listener survey. We're virtually high-fiving you for letting us know what you think! Links and resources from this episode: Edgar Unroll.me Inbox Pause Boomerang for Gmail “Don't Carpe Diem” post by Momastery Coffee + Crumbs blog Tip from Abbie: Listen to podcasts and/or audiobooks at 1.5 speed How and Why to Clean Out Your TBR List on Ashley's blog, and the original post that inspired the cleanout, How to Spring Clean Your Goodreads TBR Pile from BookRiot Other podcasts we love and recommend Coffee + Crumbs podcast (Start with the episode about potty training!) Freakonomics (Abbie recommends the episodes about the gender pay gap and the economics of sleep.) Lazy Genius podcast with Kendra Adachi #Createlounge podcast with Kayla Hollatz Hope*Writers podcast Uniquely Woman podcast Mini Book Club Middlemarch by George Eliot Anna Karenina by Leo Tolstoy The Unraveling of Mercy Louis by Keija Parssinen 7: An Experimental Mutiny Against Excess by Jen Hatmaker Bleak House by Charles Dickens Euphoria by Lily King Quotes from the episode “It’s kind of crazy that we have goals for our break.” --- Abbie “I don’t know that I’ve given myself a true creative break since I started blogging in 2014.” --- Abbie “I feel this desperation to enjoy the summer and I get really resentful of things that take me away from that. I try to drop as many projects as I can that I can’t do outside.” --- Ashley “There’s just these tiny little things that distract you from the things that are actually important to you.” --- Ashley “Think of one thing that distracts you and figure out how you can turn off that one thing for a little bit.” --- Ashley “Reading isn’t supposed to be essential. It’s supposed to be fun.” --- Abbie Here’s where to find Ashley: Website: www.brookseditorial.com Twitter: https://twitter.com/brookseditorial Instagram: http://instagram.com/brookseditorial Pinterest: http://pinterest.com/brookseditorial Here’s where to find Abbigail: Website: www.InkwellsandImages.com Twitter: https://twitter.com/abbigailekriebs Instagram: https://www.instagram.com/abbigailekriebs/ Facebook: https://www.facebook.com/inkwellsandimages/

We're chatting with creative couple and hosts of the Our First Drink podcast Josh and Stasia Haroldson about what it looks like to be in a creative partnership with your spouse. Join us as we talk about the relationship dynamic that comes from working on a shared project, tips for any creative collaboration, and being yourself on social media. Here's where you can find Josh and Stasia Search your favorite podcast app for “Our First Drink” and visit www.ourfirstdrink.com. You can also check out Josh and Stasia on Instagram. Here’s where to find Abbigail Website: www.InkwellsandImages.com Twitter: https://twitter.com/abbigailekriebs Instagram: https://www.instagram.com/abbigailekriebs/ Facebook: https://www.facebook.com/inkwellsandimages/ Here’s where to find Ashley Website: www.BrooksEditorial.com Twitter: https://twitter.com/brookseditorial Instagram: http://instagram.com/brookseditorial Pinterest: http://pinterest.com/brookseditorial Quotes from the episode “We’re both balancing the podcast with more traditional 9-5 jobs, so it’s been an interesting balance trying to make time for the creative pursuits we have while keeping our careers at the center for us.” --- Stasia “Is this something you would do even if nobody paid attention to it?” --- Josh “If it’s a hobby or a creative pursuit, it just needs to be something you would do because you’re compelled to do it, even if no one cared.” --- Josh “It’s just awesome to have things to look back on that you made that are your own.” --- Josh “We give the best of ourselves at work. The person we want to spend the most time with and we care the most about doesn’t get to see the best version of ourselves.” --- Josh, quoting Stasia “That’s the cool thing about podcasting. You get to have these deep conversations.” --- Josh “Before these couples even get into [their creative project], they recognize their complementary skillsets.” --- Stasia “If I have to pay taxes to the federal government with anyone, I’m glad it’s with you.” --- Abbie “The last thing social media should ever be is a point of contention.” --- Josh On growing an engaged social media following: “Don’t be a jerk.” --- Josh “By being yourself, you’re more inclined to connect with the people you want to connect with.” --- Stasia “I just really try to share authentically the stories that I care about.” --- Josh “I use Instagram as a very curated version of how I see things.” --- Josh “You Instagram is your space to do what you want with it.” --- Stasia “Ultimately you have to understand what that means. If being you is that you just want to share what’s important to you, you also have to know that it’s okay if maybe your account doesn’t grow, or maybe you don’t get the same numbers other people do. But that’s okay, because the people that do come through are really quality people in your life.” --- Josh “I put myself in this box of creative versus not creative. This year, I basically said I’m not going to think of myself this way anymore.” --- Stasia “I just wanted to let myself out of my internal noncreative box I had put myself in.” --- Stasia “You almost have to give yourself permission to let yourself explore [your creative passions].” --- Stasia “Your creativity can look wildly different from someone else’s, but that doesn’t mean it doesn’t count or it’s not valid.” --- Ashley “There were always some topics I never used to write about because I was afraid of what would happen if I did.” --- Abbigail Mini Book Club Big Magic by Elizabeth Gilbert Will It Fly? by Pat Flynn A View of the Lake by Beryl Singleton Bissell The Long-Shining Waters by Danielle Sosin Roots & Sky by Christie Purifoy The Anne of Green Gables series

This episode is a little longer than usual, but we think Kendra’s words are worth it. We giggled. We made fun of folding fitted sheets. And we so, so enjoyed her perspective on making time for creativity amidst the craziness of children, home renovations, and the changing seasons of life. She gets seriously real about not feeling guilty about taking time for yourself, and how being a mom is not always what fills her creatively. She’s exactly the kind of creative, regular person we had in mind when we started the Chasing Creative podcast, and we hope you will enjoy and learn from her words of wisdom on being your own creative self. P.S. from Abbie: Do you ever get a little tongue-tied when speaking to one of your internet crushes? I totally do. And Kendra is one of them. So… when I said at 1:45 that I’m not a wife or a mom… it was my mouth getting ahead of my brain. I’ve been married for nearly 10 YEARS and somehow declared that I wasn’t. Oops. Love you, Scott! I’m not a mom, though, so I was half correct. :) Here’s where to Find Kendra: Website: http://www.thelazygeniuscollective.com/ Twitter: https://twitter.com/lazylazygenius Instagram: https://www.instagram.com/thelazygenius/ Podcast: http://www.thelazygeniuscollective.com/podcasts/ Here’s where to find Ashley: Website: www.BrooksEditorial.com Twitter: https://twitter.com/brookseditorial Instagram: http://instagram.com/brookseditorial Pinterest: http://pinterest.com/brookseditorial Here’s where to find Abbigail: Website: www.InkwellsandImages.com Twitter: https://twitter.com/abbigailekriebs Instagram: https://www.instagram.com/abbigailekriebs/ Facebook: https://www.facebook.com/inkwellsandimages/ Mini Book Club: Kendra's recent fiction reads: All the Light We Cannot See - Anthony Doerr Wild - Cheryl Strayed Kendra's recent nonfiction reads: Ignore Everybody - Hugh McCloud Creativity books Kendra's excited about: Deep Work - Cal Newport Rework - Jason Fried & David Heinemeier Hansson Presence - Amy Cuddy Kendra’s favorites of all-time (fiction): Till We Have Faces - CS Lewis Harry Potter (duh) The Wingfeather Saga - Andrew Peterson Jane Austen, Bronte sisters, etc. The Night Circus - Erin Morgenstern Favorites of all-time (nonfiction): Anything by Tina Fey or Mindy Kaling Anything by Emily Freeman Thinkertoys - Michael Michalko… this is a good one to talk about because it gives ideas to engage your brain in unusual ways when you need a fresh take on your creativity. What Ashley & Abbigail are reading: Divergent - Veronica Roth The Scorpio Races - Maggie Stiefvater The Grisha Trilogy - Leigh Bardugo Out of Sorts - Sarah Bessey A Prayer Journal - Flannery O’Connor Overwhelmed - Brigid Schulte A Million Little Ways - Emily Freeman Quotes from this Episode: “I couldn’t get the writing jitters out any other way.” - Kendra “If I am going to do this, I need to have a new perspective.” - Kendra “This is not where your value comes from. I feel like I need to help people connect dots differently for their life.” - Kendra “I feel like everybody needs some sort of creative outlet, and I long for people who haven’t found it yet, to find it.” - Kendra “One thing I’ve learned in starting businesses: they build on each other and your creativity changes with your life.” - Kendra “The things that don’t matter: folding fitted sheets.” - Abbigail “I’ve learned is that tips can only go as far as how kind you are to yourself with you don’t follow them.” - Kendra “Be kind to yourself. Treat yourself as kindly as you do your best friend.” - Kendra “Everybody has their own personal method for overthinking things that don’t matter.” - Ashley “I know that for a long time I saw makers and artists as people who used paint.” - Kendra “Being a mother is not always what makes me come alive. I think it’s OK.” - Kendra “I can be a fully creative version of myself and be a mom at the same time.” - Kendra “I never gave myself to permission to be bad at things.” - Kendra “I didn’t create because I was told I couldn’t.” - Kendra “You can choose to be a maker. It works a different part of your brain. It engages a different part of your soul” - Kendra “You can approach life in general as art.” - Abbigail “Don’t do anything during those hours that your children are gone that you could do when they are around.” - Kendra “I don’t do anything while she naps that I could do while she is awake.” - Ashley “There is time. It is OK for you to claim it for yourself.” - Kendra “It’s OK to be frustrated with the way life is. But go into with the thought that you are going to make for as long as you can.” - Kendra “Life is hard. Being a person is hard. No one is exempt.” - Kendra “You can live a life that doesn’t have constant production and it be full and not at all wasteful.” - Kendra “If I want to work, I trust that desire to work. If I just really want to watch TV, I trust that desire.” - Kendra “If you feel guilt about sitting down to watch TV, then maybe you should be working on something instead.” - Abbigail “You know yourself and you need to be kind to yourself.” - Kendra “End products are not the sole reason for creativity.” - Ashley “Cheryl Strayed is a magician. She made me want to go hike. I don’t hike.” - Kendra