Podcasts about North face

Today's guest is writer/director Natalia Leite. This director is one of the bravest filmmakers I've ever met. Her work on the VICE documentary ‘Life as a Truck-Stop Stripper was breathtaking. Not only did she direct the piece but one of the subjects in the film as well. Take a look below at her amazing work.Everyone knows what charming places strip clubs can be, but perhaps there is no club so charming as one in Moriarty, New Mexico—a truck stop with taxidermy and the bras of former employees on the walls, a few poles, a shitload of black light, and plenty of titties. Never mind that The Ultimate Strip Club List website describes it as the place “where strippers go to die.” Natalia Leite and Alexandra Roxo go Gonzo as they pose as strippers and experience something that can be best described as a Marina Abramovic performance crossed with a bizarro episode of Wife Swap directed by David Lynch's daughters, set in the type of place where a one-eyed guy who shot himself in the head dispenses meditation advice to two naked women.Natalia Leiteis a Brazilian writer/director. Her work has been described as having “a bracing, assertive style” (Variety), “emotional intelligence and sensitivity” (LA Times), and as “cementing the reign over highly stylized, sexually progressive dramas” (Slant).Her feature film “M.F.A.”, a psychological thriller centered around rape crimes in a university, premiered at SXSW 2017 and was nominated for a Grand Jury Prize. The film stars Francesca Eastwood and was released in theaters October 2017. Her feature film debut, “Bare,” premiered at the Tribeca Film Festival in 2015, starring Dianna Agron.The film was released by IFC Films and Paramount Pictures. Natalia has created original content for Vice Media, most notably the provocative Vice show “Every Woman” which has garnered over 11 million views. She co-created and starred in the series “Be Here Nowish,” and has directed and shot documentaries internationally.Natalia is a contributing writer for Talk House and has been a featured speaker for NY Women In Film & Television, Apple Store Talks, IFP Filmmaker Conference, and numerous Universities. She also directs branded content for Vans, The North Face, Nasty Gal, and other companies. She recently signed with bicoastal production company Humble, her first commercial representation, and directs branded content for Vans, The North Face, and other companies.Enjoy my conversation with Natalia Leite.Become a supporter of this podcast: https://www.spreaker.com/podcast/bulletproof-screenwriting-podcast--2881148/support.

This charming lightning round segment, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand, reveals the personalities behind retail analytics as Ben Miller, a UK retail expert, answers rapid-fire personal questions with humor and authenticity. Key Moments: 0:02 - Introduction to the fast-paced lightning round with Ben Miller 0:05 - Nostalgic food question: Which childhood foods would Ben miss if discontinued? 0:27 - Ben's sentimental attachment to Kellogg's Variety Pack cereals explained 0:43 - Childhood memory: How these cereal packs were special "birthday treats" in his home 0:52 - The tradition continues: Ben now shares these with his own daughters 1:04 - Anne's surprise revelation: She expected Ben to mention the "Curly Whirly" candy 1:18 - National Teacher Appreciation Week prompt: Which teacher influenced Ben most? 1:29 - Ben honors Mr. Sheen, his Grade 7-9 business and economics teacher 1:40 - How a rural Yorkshire school teacher "completely opened my eyes to the world of commerce" 1:57 - Provocative retail statistic discussion: 76% of retailers outside US won't shop American brands? 2:13 - Humorous hypothetical: What clothing would Ben smuggle to the UK in his "boot" (trunk) 2:25 - Ben diplomatically calls "BS" on the statistic while avoiding a deep dive 2:37 - Ben's smuggling strategy: North Face hiking gear for personal use 2:49 - Business plan: Classic Nike sneakers that would "make a killing" if unavailable in UK 3:03 - We coin the term "Ben's Bargain Boot" for the hypothetical smuggling operation 3:10 - Surprise revelation: "Who knew we had a hiker on the podcast?" 3:15 - Final lightning question: Who won the Met Gala fashion-wise? 3:25 - Ben's candid admission of fashion ignorance: "I could add no value whatsoever" 3:33 - Professional deference: Ben cites colleagues Rebecca choice of Lana Del Rey 3:44 - Transparency about potential bias due to Valentino's connection with their advisory board 4:03 - Chris offers Diana Ross as his pick, noting her return to the spotlight 4:10 - Anne, the group's "fashionista," chooses Janelle Monae for her impressive outfit reveal The segment showcases how lightning rounds can reveal the human personalities behind professional expertise, building connection with listeners through personal stories and humor. Catch the full episode here: https://youtu.be/BrQ0kfPY4LA #metgala #retailnews #teacherappreciationday

Visita https://www.escalable.com para crecer las ventas y marca de tu negocio a través de nuestra membresía digital.De la mano con REF, el grupo privado de empresarios y ejecutivos, invitamos a 4 de sus miembros: Manuel Van Oordt - CEO de LATAM Airlines PerúJulien Haex - Managing Director de Heineken PerúManuel Gallofré - CEO de ProdacJulio Noriega - Global CEO de REFREF es una Organización Internacional de "peer advisory boards" o directorios de pares para líderes empresariales de primer nivel..Fundada hace 30 años en los EE. UU., está compuesta por más de 3000 miembros en 18 países y esta escalando. Para conocer más visita: https://ref.global════════════════La membresía enfocada en ayudarte a crecer tu marca y captar más clientes: https://www.escalable.comEscalable es una membresía online que provee la consultoría, educación y recursos que negocios necesitan para crecer sus marcas, escalar sus ventas y digitalizar sus procesos.Marketing Digital Integral para tu negocio con nuestra agencia digital: https://www.eradigital.la

Welcome to mid-spring here at The High Route Podcast. Here in the Pacific Northwest, ski crampon season. It is also the season to unearth an interview with Fay Manners, a British alpinist and ski mountaineer, recorded late last summer. Manners caught my attention for one reason: she practices the aforementioned mountain disciplines at a high level. To optimize mountain conditions in winter and the shoulder seasons, it helps to be skilled at rock, ice, and mixed climbing, and when the snow is stable and conditions prime, slapping skis or a snowboard on the feet makes sense, too. Over the years, British alpinist/ski-alpinist Fay Manners has built up a reputation as a go-getter. Which is to say that Manners comes with the full mountain-skills package.In 2024, Manners and Tom Lafaille opened up the Stratonspherique ski line on the Aiguille d'Argentière. On the alpinism side, Manners has the first female ascent of the Phantom Direct route on the south face of the Grand Jorasses. She also climbed the North Face of the Eiger, the American Direct on the Dru, and the Walker Spur on the Grandes Jorasses.Far from exuding the vibe of an adrenaline junkie, Manners imparts an ethos of building skills, becoming fit, and knowing when one is at their limits, and using those skills to—and again, we'll emphasize multi-disciplinarian skills—to move efficiently and safely in the hills.Manners has had her share of close calls. Having recorded this interview last summer, we had kept an eye on Manners and her adventures. When this headline came across a newsfeed, there was a sinking feeling: Two climbers go missing. These stories often don't end well. Manners and her partner, American alpinist Michelle Dvorak, were rescued three days later. The pair lost much of their gear, including their shelter, when rockfall severed a haul line. For those of us following thousands of miles away, the rescue came as a huge relief. On flat ground, Manners is trained and has worked as a data analyst; on less flat ground, she's come into her own as a mountain athlete. But for those just being introduced to the mountains, Manners is a reminder that mountain pedigree is what you make of it. In her twenties, Manners began tapping into snow and climbing while working as a data analyst in New York City. From Vermont's Jay Peak to New York's Gunks, she's lived a full-value life in Alaska, Pakistan, and near her adopted home in Chamonix. Thanks for listening, and have a good day, The High Route Team.   If you are new to The High Route, we are a reader and listener-supported enterprise focusing on human-powered turn making. Our mission is simple, but it takes real deal calorie burning to piece it all together.We are also excited to announce Issue 1.0 of The High Route magazine is shipping. Fancy paper. Good reads. High-octane photos. And some fine mountain ranges. And turns. You can learn more about our subscription options here.The theme music for The High Route Podcast comes from Storms in the Hill Country and the album The Self Transforming (Thank you, Jens Langsjoen). You can find a link to the album here—there are so many good songs on this album. And if you think you've spotted a UFO in the past or visited the 7th dimension, "Beautiful Alien" is a good tune to start with.

Thank you to Polygon for supporting this show.

Send us a textThe ultra-trail world is buzzing as Canyon's 50K approaches, and we've got the ultimate preview loaded with analysis, predictions, and some good old-fashioned trash talk. In this special episode, host James Lauriello teams up with guest co-host Teddy Tonelli to break down what might be the most anticipated ultrarunning matchup of the year: defending champion Eli Hemming versus 2023 winner Hayden Hawks.These two titans of trail running bring nearly identical impressive résumés to the start line. Hawks recently dominated Terroir 50K with a blazing 3:18:46, while Hemming crushed Big Alta 50K in 3:19:30, leaving elite runners gasping in his wake. As Teddy puts it, "This should have a belt on the line" – it's that big of a heavyweight clash.The women's race promises equal drama with Jennifer "El Lobo" Lichtner squaring off against Tabor Hemming in a rematch of last year's battle where they were separated by just two minutes. Former champion Heather Jackson lurks as a potential spoiler after a disappointing showing at Black Canyon.Beyond the elite matchups, we dive into controversial topics like UTMB's eye-popping race fees ($285 for a 50K!), the exodus of talent from The North Face team, and what it means to "swim with sharks" when racing against the sport's best. We also spotlight dark horses who might surprise everyone, including local favorite Nick Handel and rising star Cade Michael.Whether you're placing bets, planning your race strategy, or just love ultra-trail drama, this episode delivers everything you need to know about one of America's premier ultrarunning events. And for those wanting even spicier commentary? Head to the Chasing Trail YouTube channel for the unedited "director's cut" version.

Xavier Abdullahi is a rock climbing influencer and coach based in Minneapolis, Minnesota. Xavier discovered his love for climbing in college and never looked back. In fact he dropped out of college so that he could spend all his time climbing. He never planned to be an influencer either, but when he saw a small brand offering chalk bags in exchange for posting content he made his @daddyxclimbs account on Instagram and within a few months was 15,000+ followers. He never pretended to be an elite climber, instead he made uplifting and relatable content to bring smiles to the faces of whoever was watching. It wasn't long before other brands started taking notice. With the help of a couple of sponsors, and his local climbing gym offering him a part time job, he was able to start climbing nearly every day. In the episode we discuss his rough childhood in Minneapolis, his mom marrying someone she met on Yahoo chat, moving out of the city, discovering his love for the outdoors, experiencing racism, being awarded scholarships, getting hired by The North Face to create content, being awarded over $5,000 worth of ice climbing gear, becoming friends with the legendary Mt. Everest climber Dom Mullins, flying to Washington to create content for Zig Zag Climbing, building real relationships online, dealing with burnout, best climbing movies, dream places to go climbing, and so much more.

Easter has come & gone and I've got a bunch of leftover ham. Definitely gonna have some for dinner tonight, along with some ham sammiches all this week. The big news this morning was the death of the Pope. Also in the news, a recall on North Face boots, a reminder that the deadline to get your REALID is fast approaching, a deadly plane crash in IL, and the return of an actual astronaut. In sports, the Brewers stole ALL the bases yesterday during the win against the A's, and the Bucks got shellacked on Saturday by the Pacers in game one of that series. We also looked at the rest of the NBA & NHL playoff action from this weekend. Elsewhere in sports, the NFL draft is coming up later this week from Green Bay, the US Women's hockey just beat Canada in the World Championships, and a recap of WrestleMania 41! Cool story about a bomb squad that created an Easter egg hunt for kids who are visually impared. After a recent video on TikTok, we attempted to count how many screens we have in our houses. And do you ever feel like your job is meaningless? You aren't alone. And in today's edition of "Bad News with Happy Music", we had stories about a woman who claims that squirrels are destroying her vehicle, some police officers got caught playing a DIY version of "Bingo" while on duty, a guy set a few of his sex toys on fire in his backyard, and a guy who had his eye poked out & his jaw broken by a stranger. See omnystudio.com/listener for privacy information.

In this pivotal episode of the GAHHDcast, the crew is reborn with the introduction of their new cohost MaxLo. The team sits down with special guest Life Liggy Long — MC, host, media personality, and die-hard Polo and North Face supporter — to talk all things Hip Hop. They dive into Billboard's Top Female Rappers of All Time list and debate who belongs where. The crew also reviews It's About to Rain by Miami MC Evaize and breaks down Nas's 7 Iconsannouncement, sharing thoughts on the selected artists and albums. The episode rounds out with a deep dive into Life Long's journey in the game, highlighting his latest release In The Day Of The Night. A fresh chapter begins — tap in.

Send us a textIn this enlightening conversation with ultrarunner Jazmine Lowther, we explore the dynamic intersection of elite performance, career transitions, and authentic living in the mountain sports world. Jazmine takes us inside her recent move from The North Face to Arc'teryx, revealing the emotional complexity of brand identity for professional athletes and the forward-thinking athlete support systems being developed in the industry.Training in Squamish British Columbia brings unique challenges—freezing rain, challenging terrain, and a community where extraordinary multisport days are the norm. Jazmine shares how this environment shapes her approach to training while preparing for races like Canyons 100K, where she'll return as a former champion. The candid discussion about mental fortitude required for Pacific Northwest winters offers valuable perspective for anyone training through challenging conditions.The conversation takes fascinating turns through coaching philosophy, where Jazmine emphasizes human connection over training metrics. "Communication is the foundation for the coach-athlete relationship," she explains, detailing how understanding an athlete's life stressors, relationship challenges, and mental health is crucial to effective coaching. Her approach to running retreats and holistic athlete development reveals a thoughtfulness that extends far beyond physical performance.We tackle complex industry questions about race consolidation, the UTMB ecosystem, and finding balance between professional opportunities and grassroots racing culture. Jazmine's balanced perspective acknowledges both the visibility major race series bring while valuing the community events that build the sport's foundation. Her personal dilemma between targeting Western States or UTMB highlights the scheduling challenges elite athletes face in today's crowded calendar.Perhaps most compelling is Jazmine's reflection on authenticity in the trail running community, where she values genuine connections over curated perfectionism. For anyone navigating the intersection of passion, profession, and purpose in outdoor sports, this conversation offers invaluable insights from someone balancing competitive excellence with genuine human connection.Follow Jazmine on IG - @jazmine_lowtherFollow James on IG - @jameslaurielloFollow The Steep Stuff on IG - @steepstuff_podThis episode is brought to you by Ultimate Direction - use code steepstuffpod for 25% of your cart at checkout 

Last year, Babsi Zangerl did something no one has ever done before—she flashed a route on El Capitan. Thousands of feet of hard climbing with no falls. Her partner, Jacopo Larcher, came really close, taking just one fall during their ascent of Freerider.  Zangerl has been a climber for over two decades, since she was a teenager at a climbing gym in Austria. But what, and how, she climbs has evolved over that time—she spent her early years as a professional boulderer.  Zangerl first visited Yosemite fifteen years ago with her friend Hansjörg Auer. She was getting more serious about ropes after sustaining a serious back injury while bouldering. Since that first trip in 2010, Zangerl has returned with Larcher to free climb many of the valley's classic routes, including Zodiac, Magic Mushroom and the Nose. In 2018 the pair climbed the North Face of the Eiger. In 2022 they freed Eternal Flame on Pakistan's Nameless Tower, a trip Larcher wrote about in Alpinist 82. And their list of accomplishments just keeps growing.  In this episode, Zangerl talks about the beginnings of her climbing career in Austria, her partnership with Larcher, learning the ropes from Hansjörg Auer and much more.  This episode is brought to you with support from the American Alpine Club. Host: Abbey Collins Producer + Engineer: Mike Horn Photos of Basi Zangerl by Jacopo Larcher and Jonathan Faeth Subscribe to Alpinist Magazine 

We are here at ShopTalk 2025 at the Mandalay Bay in Las Vegas and seeing and hearing all about the latest in retail, e-commerce, and more. If customer acquisition costs are rising and conversion rates are falling, how will your brand survive the next wave of digital disruption—and who's already getting it right? Today, I'm thrilled to be joined by Jean-Christophe Pitié, Chief Marketing and Partnerships Officer at Contentsquare. Jean-Christophe brings a wealth of experience helping brands navigate the evolving digital landscape. Contentsquare works with top brands like The North Face, Clarks, Rhone, and Bose to optimize digital experiences and drive better business outcomes. About Jean-Christophe Pitié With 20+ years of experience in international marketing and partner engagement, Jean-Christophe Pitié is committed to supporting companies of all sizes in their digital transformation. Passionate about technology and retail, he spent two decades at Microsoft, where he had the opportunity to contribute to the cloud transformation and launched Microsoft 365 as well as leading Microsoft Stores. Today, as Chief Marketing and Partnerships Officer at Contentsquare, his main mission is to drive customer demand in markets around the world, continue to grow the company's rich partner ecosystem, and bring holistic customer experience insights to more teams worldwide Resources Contentsquare: https://www.contentsquare.com Contentsquare case studies: https://contentsquare.com/customers/the-north-face/ https://contentsquare.com/customers/zenni-optical/ Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

We are here at ShopTalk 2025 at the Mandalay Bay in Las Vegas and seeing and hearing all about the latest in retail, e-commerce, and more. If customer acquisition costs are rising and conversion rates are falling, how will your brand survive the next wave of digital disruption—and who's already getting it right? Today, I'm thrilled to be joined by Jean-Christophe Pitié, Chief Marketing and Partnerships Officer at Contentsquare. Jean-Christophe brings a wealth of experience helping brands navigate the evolving digital landscape. Contentsquare works with top brands like The North Face, Clarks, Rhone, and Bose to optimize digital experiences and drive better business outcomes. About Jean-Christophe Pitié With 20+ years of experience in international marketing and partner engagement, Jean-Christophe Pitié is committed to supporting companies of all sizes in their digital transformation. Passionate about technology and retail, he spent two decades at Microsoft, where he had the opportunity to contribute to the cloud transformation and launched Microsoft 365 as well as leading Microsoft Stores. Today, as Chief Marketing and Partnerships Officer at Contentsquare, his main mission is to drive customer demand in markets around the world, continue to grow the company's rich partner ecosystem, and bring holistic customer experience insights to more teams worldwide Resources Contentsquare: https://www.contentsquare.com Contentsquare case studies: https://contentsquare.com/customers/the-north-face/ https://contentsquare.com/customers/zenni-optical/ Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

（株）ゴールドウィンのザ・ノース・フェイス事業部ギアグループデザイナー田嶌さんをお迎えして、快適で使いやすいトレイルランパックについて伺いました

Suscríbete a nuestro Youtube ☝️ para no perderte un capítulo y visita https://www.escalable.com para crecer tu marca tu ventas.Jorge Luis Salinas es un reconocido diseñador de moda peruano. Es el primer Latinoamericano y segundo hispanohablante desde Oscar de la Renta, en presentar su colección en el calendario oficial de Milan Fashion Week. Su última colección, inspirada en la cultura Mochica y el Señor de Sipán.Antes de su incursión en la alta moda, empezó su carrera en Gamarra el centro textil más importante del Perú en Lima, desde donde creció su marca Emporium.Conoce más de sus prendas: https://jsalinas.pe════════════════Si eres dueño de un negocio o eres líder de marketing, ventas y crecimiento de una empresa, visita https://www.escalable.com para que nuestros expertos te ayuden a ayudando a crecer tu marcas, ventas y digitalizar tus procesos de crecimiento.Lo hacemos a través de entrenamiento y consultoría de una metodología comprobada que te ayuda a realmente aplicar nuevas estrategias y herramientas en tu negocio.Marketing Digital Integral para tu negocio con nuestra agencia digital: https://www.eradigital.la

Today on the show Justin Housman has the week off so Colin welcomes Shawnté Salabert as to the co-host chair! Together they run through some of the topics that have come out of the outdoor community over the past week.First up, The North Face has yet another collaboration with a fashion brand that has (almost) sold out! There has probably been too much TNF chatter around here the past few weeks, but this collection is super cool. (05:05)Jetboil has a new version of it's iconic stove out so Colin asks accomplished backpacker Shawnté to power rank the top 5 camp stoves ever! (13:25)The Everest pregame is on! News has started to come out of Everest basecamp including this story about how the famed Everest Ice Doctors will use drones to help map this year's route through the Khumbu icefall. (24:00)It's time for The Parting Shot! Colin is over the moon with his new pair of Norda's while Shawnté finds similarities between her recent experience at SXSW and the old days of Outdoor Retailer (33:46)Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!Thanks for listening! The Rock Fight is a production of Rock Fight, LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.

The biggest event in snowboarding Natural Selection Tour 2025 ! We sat down with riders, media, and industry legends, including Travis Rice and friends, to dive into this year's event and swap stories from over the years of NST. From game changing moments to behind-the-scenes insights, this one's a must and on a mic so the quality is kinda busted but still epic. Tune in! Featuring - Mikey Ciccarelli, Travis Rice, Elena Hight, Sage Kotenburg, Harrison Gordon, Jesse Fox ( KingSnow Magazine ), Jared Elston, Pat Bridges, Liam Griffin, Dustin Craven, Estelle Pensiero Presented by Monster Energy and Vans Snow Supported by Source Board Shop, K2 snowboarding, Autumn Headwear, Skullcandy, Baldface Lodge, Gibbons Whistler, Scandinave Spa Whistler

Today Colin opens the show by giving his thoughts on the big outdoor story of the week: The letter that was sent to Outside, Inc CEO Robin Thurston from more than 30 notable journalists making the request to have their names removed from Outside's masthead. Then outdoor industry insider and consigliere to The Rock Fight, Eoin Comerford joins Colin to run through what he learned from The North Face's presentation at VF's recent Investor Day. Lastly for The Parting Shot, Eoin highlights two brands from his Founder's Friday series on LinkedIn.Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!Thanks for listening! The Rock Fight is a production of Rock Fight, LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.

Josh Wade is a professional trail runner for The North Face coming from England. Josh took third at the Transgrancanaria Classic this year, running an incredible race and surpassing all his expectations. In this episode we go into the details of Josh's race, from how he managed his strategy to how he handled the preparation leading up to it. We also talk about balancing work versus training, how Josh got into running, about fell running and the lake district, and much morePLEASE SHARE THIS EPISODE WITH YOUR FRIENDS AND ON SOCIAL MEDIA IF YOU ENJOYED IT!_______________________Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@vert.run⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on IGDownload our app and sign up to our training plans on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠vert.run⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Francesco's links: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Strava⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Seth Ruhling is a pro runner for The North Face living in Boulder, CO. A few weeks ago, Seth won and broke the course record at the Black Canyon 100k, earning a Golden Ticket to the Western States 100 in June. He's also a co-host of the viral sensation, Boulder Boys Podcast. This is his first appearance on the show.   Follow Seth on Strava   Topics discussed:   Seth's approach to competition through the lens of the 2023 CCC Background and history with sport His breakout race at the 2019 JFK How Jim Walmsley influenced Seth How Zach Miller enabled Seth's first pro contract We talk about the Boulder Boys, exploring each person's unique spirit and how it impacts the group Seth's training and the groove he found building towards Black Canyon Seth's spiritual life The strategy and execution at Black Canyon Look ahead to Western States The Boulder Boys Podcast A lot more!     Sponsors: Use code freetrail10 for 10% off Speedland Footwear Grab a trail running pack from Osprey Use code FREETRAIL25 for 25% off your first order of NEVERSECOND nutrition at never2.com Go to ketone.com/freetrail30 for 30% off a subscription of Ketone IQ Freetrail Links: Website | Freetrail Pro | Patreon | Instagram | YouTube | Freetrail Experts   Dylan Links: Instagram | Twitter | LinkedIn | Strava

Bill Simon, former executive of The North Face, Converse, Cole Haas, Marmot, and more talks about his start in the outdoor industry making technical garments in Taiwan in the late 70s, the shift to a global outdoor supply chain over the course of his career. Listen to these conversations on the Highlander Podcast. https://opdd.usu.edu/podcast The Highlander Podcast is sponsored by the Outdoor Product Design & Development program at Utah State University, a four-year, undergraduate degree training the next generation of product creators for the sports and outdoor industries. Learn more at opdd.usu.edu or follow the program on LinkedIn or Instagram. https://www.instagram.com/usuoutdoorproduct/ https://www.linkedin.com/company/opdd Discover the Outdoor Recreation Archive on Instagram or on USU's website. https://instagram.com/outdoorrecarchive https://library.usu.edu/archives/ora Subscribe to our ORA newsletter: https://outdoorrecarchive.substack.com/ Outdoor Recreation Archive Instagram https://www.instagram.com/outdoorrecarchive/?hl=en Episodes hosted, edited, and produced by Chase Anderson in beautiful Cache Valley, Utah. https://www.linkedin.com/in/chasewoodruffanderson/

What better way to start your week then by entering The Rock Fight for the best outdoor industry commentary you'll find anywhere?!Today Colin is joined by Monday regulars Eoin Comerford and Producer Dave and they break down the following topics:After being acquired by Kontoor Brands last month, Helly Hansen has announced their intention to make a meaningful push into the United States' outdoor market. After announcing Helly's intentions, Kontoor CEO Scott Baxter said "Get ready, this is going to be fun." Points to Kontoor for the smack talk. (04:55)TJX announced last week that Sierra will be adding 20 new doors in 2025 with their long term plan to have as many as 325 locations. Is this growth plan a sign that Sierra could become outdoor's most dominant US retailer? (17:55)Lastly for The Parting Shot, Colin begs all would-be outdoor pundits to simple leave The North Face alone! (31:59)Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!Click here to take The Rock Fight Podcast Listener Survey! Thanks for listening! The Rock Fight is a production of Rock Fight, LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.

Career coach and HR consultant Kate Sargent returns for the third installment of our series exploring tips, insights, and advice for job seekers. Kate is the founder of KJS Consulting, where she helps candidates prepare and polish all aspects of their job search strategy. Prior to starting her coaching business, she recruited for brands like The North Face, Allbirds, Method, and The Citizenry. In Part 3 of their deep dive, Kate and Roy discuss the art – and science – of negotiation. Together, they dig into the complexities of reaching agreeable compensation for a new role, the pros and cons of equity, how to leave a job graciously, and the importance of maintaining positivity through employment changes. Highlights from our conversation include:Negotiating compensation when fielding a job offer (1:43)Skillfully navigating and understanding equity, bonuses, and benefits (5:03)Other important variables to be aware of while negotiating a new role (7:16)How to quit and gracefully negotiate your exit (12:33)When, why, and where to get HR involved (14:27)The nuances of separation agreements (16:36)Contracting after leaving your role versus making a clean break (21:48)Dos and don'ts of posting on social media after leaving your job (23:02)Visit HowIHire.com for transcripts and more on this episode, and check out Part 1 and Part 2 of Roy and Kate's job search series, as well as our in-depth conversations about networking and interviewing.Follow Roy Notowitz and Noto Group Executive Search on LinkedIn for updates and featured career opportunities.Subscribe to How I Hire:AppleSpotifyAmazon

#ChrisDistefano #Podcast #comedy Suppoer Our Sponsors Nutrafol https://Nutrafol.com/men promo code CHAOS. BlueChew https://bluechew.com Prize Picks Download the app today and use code CHAOS to get $50 instantly after you play your first $5 lineup! Chris shares the emotional yet hilarious details of how he proposed, from debating marriage while watching Lioness to nervously hiding the ring in his North Face jacket. Chris describes the intimate moment, involving their children in the proposal, and the unexpected relief he felt after popping the question. His signature humor shines through as he reflects on their unconventional journey—ten years, three kids, and now, finally, an engagement. 00:01:03 – Chris announces his engagement to Jaz

Career coach and HR consultant Kate Sargent is back for Part 2 of our three-part discussion series around strategies, guidance, and best practices for job seekers. Kate is the founder of KJS Consulting and has led extensive recruiting efforts for brands like The Citizenry, Method, The North Face, and Allbirds. In Part 2, Kate and Roy explore the ins and outs of interviewing. Together, they dig into important topics like recommendations for feeling and appearing prepared, ways to successfully frame competencies and experience, how to best approach challenging interview questions, and much more.   Highlights from our conversation include:Important things to research about a company before your interview (1:44)Preparing for difficult interview questions (3:47)How to clearly and accurately convey leadership experience (7:14)Going high level in answering interview questions vs. getting into the details (9:39)Cues to be aware of (11:24)How to communicate weaknesses or limited experience (17:24)The value of having good questions prepared as an interviewee (20:54)How to follow up after an interview (24:30)Visit HowIHire.com for transcripts and more on this episode.Follow Roy Notowitz and Noto Group Executive Search on LinkedIn for updates and featured career opportunities.Subscribe to How I Hire:AppleSpotifyAmazon

In this episode, co-hosts Dani Moreno and Emkay Sullivan sit down with Jennifer Lichter, a North Face trail athlete based in Missoula, Montana. We dive into her 2024 season, explore the details of her training, reflect on the highs and lows of her college career, and discuss her upcoming race schedule and goals as 2025 approaches.Follow Jenn:Instragram: @jenniferlichterYoutube: https://www.youtube.com/@JLRunsFollow us:Instagram:⁠ @emkaysulli ⁠| ⁠@dan_yell_a⁠Podcast: ⁠@the_subhub_pod⁠ I ⁠@trail.society⁠Episode Sponsors:Neversecond: Use code SUBHUB25 for 25% off your purchase-- ⁠never2.com⁠Beekeepers Natural: Use code SUBHUB20 for 20% off your purchase-- ⁠www.beekeepersnaturals.com⁠Pit Viper:⁠⁠⁠Click this link for 20% off at checkout

Max Corona è la mente e voce dietro due grandi podcast di successo: Storie di Brand e Brandy.Con Max abbiamo parlato di come nascono e crescono le grandi idee e di come il successo sia spesso una combinazione di caso (parola che sentirete spesso nella puntata!), tentativi, cambi di rotta e scelte personali. E a proposito di cambi di rotta, gli abbiamo chiesto qualche storia dei pivot più straordinari da YouTube a The North Face.E questo è solo un assaggio delle curiosità di cui abbiamo parlato! SPONSORS

How do you land deals with brands like North Face, Arcteryx, Zorali, Qantas, Marriott, Sea to Summit, Mont, etc? It's not always a linear line - today Daygin Prescott shares his story on making his dream happen as a professional photographer. The ups and downs, wins and funny moments.Follow Daygin:https://www.instagram.com/dayginprescott/https://www.dayginprescott.com/Big news! We just launched registrations for our next live, free workshop - the $10k/Mo Creator Workshop! Join us on Feb 26th @ 4:30PM PST to learn 5 ways to build a $10k/Mo business as a photographer, filmmaker, social media strategist or content creator.⁠https://www.creativrise.com/workshopApplications for Round 13 of the 6 Week Mastermind open on March 2nd, 2025 - join the early access list today -⁠⁠⁠https://www.creativrise.com⁠⁠⁠Round 13 of the Creativ Rise Mastermind starts March 16th. Learn about how the 6 Week Mastermind will help you build a 6 figure business foundation for your creative business in 2025.Watch Mastermind Grad success stories! -⁠⁠⁠https://www.creativrise.com/seewhatispossible⁠⁠⁠ —Shop Courses & Tools -⁠⁠⁠https://www.creativrise.com/shop⁠⁠⁠ (use code: Podcast for 10% off)Free Resources ⚡️Stuck on pricing your next project? Use our free Pricing Calculator to price your next wedding or brand project in less than 3 minutes! Create a free account today -⁠⁠⁠https://www.creativrise.com/pricingcalculator⁠⁠⁠ Learn To Manage Your Money Like A Pro - Get the 6 FIgure Money Management Training -⁠⁠⁠https://www.creativrise.com/moneytraining⁠⁠⁠ Improve Your Inquiry Form On Your Website & Land More Deals. Available now:⁠⁠⁠https://www.creativrise.com/inquiryform⁠⁠⁠ Burning Out? Get our free Productivity Course featuring Beba Vowels -⁠⁠⁠https://www.creativrise.com/productivity⁠⁠⁠ Watch Our Latest Workshop Replay - The 6 FIgure Creator Workshop -⁠⁠⁠https://www.creativrise.com/6FigureCreator2024REPLAY⁠⁠⁠ Watch Inspiring Creator Stories -⁠⁠⁠https://www.creativrise.com/seewhatispossible⁠⁠⁠ ---Leave The Creativ Rise Podcast a 5-star Rating and written review on Apple Podcasts!https://podcasts.apple.com/us/podcast/creativ-rise-podcast/id1533601801Follow us on TikTok: https://www.tiktok.com/@creativriseFollow us on Instagram: https://www.instagram.com/creativrise/Website: https://www.creativrise.com/Listen on Apple Podcasts:https://podcasts.apple.com/ca/podcast/creativ-rise-podcast/id1533601801Listen on Spotify:⁠⁠⁠https://open.spotify.com/show/7EWjyREs05NKMS7Hhsyaue⁠⁠⁠Follow Joey:⁠⁠⁠https://www.instagram.com/joeyspeers⁠⁠⁠Follow Christy:⁠⁠⁠https://www.instagram.com/christyjspeers⁠

Career coach and HR consultant Kate Sargent returns to the podcast for a special, three-part deep-dive into advice, insights, and recommendations for job seekers. Kate is the founder of KJS Consulting and has an impressive track record in recruiting for major brands like The North Face, Allbirds, Method, and The Citizenry. At KJS Consulting, Kate helps job seekers contextualize, articulate, and organize their stories in order to land ideal opportunities. In Part 1 of this conversation series, Roy and Kate dig into the functions of different kinds of recruiters, best practices for candidates in cultivating relationships with search firms and consultants, major do's and don'ts during the hiring process, and the long range perspective necessary to building a comprehensive job search strategy.Highlights from our conversation include:Ways in which Kate supports and coaches job seekers (3:12)Understanding the role of different recruiters and how they work (4:30)Why communication from recruiters might feel inconsistent or challenging at times (5:58)How candidates can evaluate whether or not a search firm is a good fit (10:18)What candidates should expect when reaching out to a recruiter (12:29)Effective ways for candidates to build relationships with search consultants (15:00)Respecting the recruiter during the hiring process (16:08)The importance of candidate honesty and accuracy in targeting opportunities (21:51)Leveraging your relationships for a long game strategy (23:43)Visit HowIHire.com for transcripts and more on this episode.Follow Roy Notowitz and Noto Group Executive Search on LinkedIn for updates and featured career opportunities.Subscribe to How I Hire:AppleSpotifyAmazon

Join us on the Progression Health Podcast as we talk with Paddy O'Leary, professional trail runner, scientist, and community builder based in San Francisco. Paddy shares his journey from playing lacrosse in Ireland to becoming a sponsored trail runner with The North Face.In this episode, Paddy discusses how he transitioned into trail running, the importance of community in running, and how group runs can make running more inclusive. He also shares hydration and nutrition strategies for endurance races, insights on strength training for runners, and his experiences with sponsorships from @thenorthface_trail and @hydrapak.If you have any health-related questions you want answered or for free daily health info

Over 85 million people play Pokemon Go every month.* They're out there, wandering the real world, finding, catching and battling with their cute little virtual creatures. But the experience is real and the people they play with are real. You could say it's one of the most successful in-person activations ever. Pokemon Go is proof that in-person activations act as an extremely effective marketing strategy.That's one of the lessons we're taking from Pokemon in this episode with the help of our special guest, fractional CMO Veronica Saron. Together, we also talk about providing game balance, paying attention to metrics, and much more.*As of the first half of 2024About our guest, Veronica SaronVeronica Saron is a marketing leader, formerly of Niantic (Pokémon GO) and AI-powered Neeva (acquired by Snowflake (NYSE: SNOW) in May 2023). Her journey has led her through the worlds of gaming, DAOs, artificial intelligence, web3, and the metaverse. Recently, she led the marketing team at Neeva, revolutionizing the search experience by embedding AI answers into an advertiser-free search engine. Her team's efforts around Neeva's AI-powered positioning – paired with frequent high-profile updates – illuminated their innovative approach, attracted industry leaders and led to their acquisition by Snowflake.Over a decade ago, Veronica co-founded OwlSpark, Rice University's entrepreneurship accelerator, marking the start of her tech journey. After serving Fortune 500 and Global 2000 clients as a strategy consultant and having a stint as a coordinator at Google, she joined Niantic. There, she led the team that transformed Pokémon GO into a global phenomenon, collaborating with esteemed partners like Google, Apple, Samsung, Nintendo, McDonald's, Verizon, Longchamp, Gucci, Northface, and 7-Eleven, as well as countless global SMBs, community creators, and influencers. She has since stepped into roles as an investor and advisor, shaping the future of tech startups. Outside of work, she enjoys stovetop espresso, practicing muay thai, and playing the saxophone. What B2B Companies Can Learn From Pokemon:Provide game balance. Veronica says, “ When people talk about gamification, it needs to be at the right level of difficulty for you to not just get frustrated and give up. A really good game  will start you off on level one and then you progress through difficulty levels.” And when you apply this to marketing, Ian says, “ Your sales process getting really hard for no freaking reason is the most frustrating thing ever.” So take your customers on a journey, and give them the experience appropriate to where they are in their buying process.Look at the metrics. And give them more weight than verbal feedback. Data speaks louder than words. Veronica says, “ When Pokemon Go was in beta, the metrics were really good. Like the retention rates, the activation rates. All the metrics were up and to the right. But people were giving really bad feedback. They were like, ‘I hate this. Why is it not like that? Why isn't it working this way? Why isn't it doing that? Why isn't it doing this?' And the reason why the team launched the game is because the metrics just spoke louder than what people were saying.”Plan in-person activations.  And create immersive environments for your audience. Veronica says, “ When you think about B2B events, you think about conferences and these kind of old school vibes, and I  don't think that's the cutting edge anymore. If you want to do B2B marketing well, take a page out of B2C. There've been some incredible in-person events.” When she worked on Pokemon Go, they were able to do successful in-person events even during COVID and they were able to grow the business despite restrictions.Quotes*”  With Pokemon Go and with any product, there's always going to be core users who are like super users. And they will have all these ideas. They'll want certain features. They'll want certain things fixed. They will be really loud. And then you get the rest of everybody that's the silent majority. A huge part of what product marketers have to do is prioritize feedback based on what is actually going to move the needle in terms of our goals. Because if you just listen to the core users all the time, you'll just make this thing that's only for a very specific super user. You have to balance that feedback with what's going to work for the majority as well.”*”Figure out what problem you're solving. Who is it for? Figure that out first and then you can start to think about being precious about your brand. Once you have something to protect, like the Pokemon company, then you can get precious about it.”*” Sometimes we get caught up in our own core mindset and we forget we have to take the customer through a journey and through a ‘balanced game,' if you will.”Time Stamps[0:55] Meet Veronica Saron, Fractional CMO at early stage startups[1:33] Veronica's Journey with Pokemon[5:02] The Origin Story of Pokemon[10:07] Pokemon's Global Impact[16:01] Marketing Pokemon Go[29:16] The Business Model of Pokémon Go[35:06] B2B Marketing Lessons from Pokémon Go[35:53] The Importance of Game Balance in B2B[41:46] Brand Consistency and Product Market Fit[46:44] The Power of In-Person EventsLinksConnect with Veronica on LinkedInAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

In this episode of Do This, Not That, host Jay Schwedelson interviews Ian Dewar, Senior Director of Global Strategy at Anthropologie. They dive into the art of customer feedback, loyalty programs, and crafting unique shopping experiences to drive growth and satisfaction.=================================================================Best Moments:(00:46) Introduction of Ian Dewar and his role at Anthropologie(01:42) Ian's background in customer experience and loyalty programs(09:22) Anthropologie's approach to customer feedback and inventory refreshment(12:35) Metrics used to measure customer feedback and satisfaction(15:41) The future of segmentation in marketing based on customer feedback(17:47) Focusing on loyal customers for growth rather than win-back strategies(18:51) Ian's travel bucket list and desire to visit Argentina=================================================================Guest Bio:Ian Dewar is the Senior Director of Global Strategy at Anthropologie. With a rich background in customer experience, he has worked for brands like The North Face, Trek Bicycle, and Specialized. Ian specializes in developing loyalty programs, analyzing customer feedback, and implementing strategies to elevate customer experiences across industries, including retail and outdoor gear.=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today's market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that's engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

Welcome to Omni Talk's Retail Daily Minute, sponsored by Mirakl. In today's Retail Daily Minute:H&M Struggles Amid Competition & Inventory Issues -- H&M's Q4 sales miss expectations, raising concerns over CEO Daniel Erver's turnaround plan as the fast-fashion retailer faces stiff competition from Zara and Shein.Walmart Canada's $4.5 Billion Investment -- Walmart Canada announces its largest investment ever, funding new supercenters and supply chain upgrades to enhance efficiency and customer experience.VF Corp Sees First Revenue Growth in Two Years -- Parent company of Vans and The North Face posts 2% revenue growth, driven by strong wholesale performance, though Vans continues to struggle with a 9% sales decline.Stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights. Be careful out there!

Caite Zeliff a professional skier from North Conway, New Hampshire, grew up in a ski-centric community that fueled her passion for the sport. Thanks to a local program providing free lessons and equipment, she discovered skiing as a first grader, despite the financial challenges faced by her single mother. Falling in love with the slopes, Caite pursued ski racing, competing nationally and internationally before attending college as a Division 1 athlete. ⁣ After a ski injury in college, Caite left the University of New Hampshire and moved to Jackson, Wyoming, to embrace big mountain skiing. Starting as a barback, she immersed herself in the local ski culture and gained backcountry expertise. Her breakthrough came in 2018, winning the Red Bull "Kings and Queens of Corbet's" competition, a pivotal moment that launched her professional career and earned sponsorships from The North Face. ⁣ Caite's  journey reflects resilience and a deep connection to her roots. She has competed in major events, filmed with Warren Miller and Teton Gravity Research, and even tackled Alaska's peaks. However, injuries, including a traumatic brain injury, have reshaped her perspective, shifting her focus from risk to growth, community, and cultural exploration through skiing.

Warriors at Work is celebrating 5 years this coming March and we are kicking off 2025 with a great interview with Derek Koenig - marketing & creative extraordinaire.  He shares with us highlights from his 25 year career, what he learned from his work around the globe and his most recent assignment in Shanghai, China.  Derek takes us on his journey of ideas, incredible business results, and inspirational stories of pushing through fear and playing with boundaries.   Whether you are looking to expand your business, locally or globally, or even in to the Asia Pacific region, this conversation is for you.   Throughout his 25-year career, Derek Koenig has combined team-building leadership, strategic acumen and award-winning creative storytelling to deliver record-breaking business results around the globe. Demonstrating equal expertise on both the strategic and creative sides of the content continuum, Koenig connects insights, data and innovative creative for break-through brand solutions. As VP Marketing for The North Face on assignment living in Shanghai China, Koenig led strategic and creative development for all consumer platforms driving awareness, relevance, consideration and conversion for the brand and product portfolio in the APAC region (including ANZ), doubling the business to reach $1B in sales in under 2 years.(3:38) - How does Derek describe himself?  He also talks about tapping into the qualities of both sides of our brains.  (5:40) - Derek shares a stand out moment when working at The Discovery Channel.  (9:00) Derek shares his experience working at North Face and expanding their brand in Asia.  (14:10) What did Derek know about himself, what critical skills did he posses, that helped him complete the task?  (16:57) What were some of the critical things Derek needed to do to create the level of engagement that North Face wanted in China?  (20:25) What was most challenging for him during this time?  How did the cultural differences play a part in his approach?  (24:41) Derek shares some of the relationships he made while on this journey.  (29:02) Derek shares one of his extraordinary initiatives while he was in China.  (36:03) How did this experience shape how he views creative and marketing?  (45:22) Derek talks about how he shares his experiences and lessons in the classroom?  (47:53) What advice does he want to share with our community?  Connect with Derek Koenig https://www.linkedin.com/in/dekoenig/  Subscribe: Warriors At Work PodcastsWebsite: https://jeaniecoomber.comFacebook: https://www.facebook.com/groups/986666321719033/Instagram: https://www.instagram.com/jeanie_coomber/Twitter: https://twitter.com/jeanie_coomberLinkedIn: https://www.linkedin.com/in/jeanie-coomber-90973b4/YouTube: https://www.youtube.com/channel/UCbMZ2HyNNyPoeCSqKClBC_w

Imagine you are months into training for an ultra-marathon. You are entering your peak build phase. You feel strong. You're excited about your upcoming race and the possibility of a new PR.   Then you get an aching pain in your foot and you're told you have a stress fracture.    If you found yourself in that exact situation, and you had to choose one, which would you pick:   1. a doctor who understands running injury treatment  2. a coach who understands training with injuries   My personal opinion is that having a coach who understands training through a running injury is actually way more important than having a doctor who understands running injury treatment.    Today on the Doc On The Run Podcast we are talking with Isobel and Ron of Peak Endurance Coaching about mindset, training shifts and what ultra-coaching has taught them about avoiding re-injury when training for ultras.

“If you are sitting around waiting to be inspired, you won't get a lot of painting done,” says mixed-media artist Kellie Day. In this episode, we talk about finding inspiration, a practice of showing up, the difference between creating from the head vs. creating from the spirit, how “shadow careers” can be an attempt to get closer to our passion, the miracles that can come from mistakes, and working through self-judgment, and how to “open to greater creativity.”Kellie Day is mixed-media artist whose paintings hold serendipitous treasures including Sufi poems, stenciled spray paint, handmade stamps and bold drips of acrylic paint applied with a paint syringe, creating rich textured layers of collage and acrylics. This unconventional approach has caught the eye of major brands like Trader Joe's, The North Face, and Alpinist Magazine who have featured her work in their collections. She's also worked as a US Forest Service Ranger, firefighter, and graphic designer, and brings both structure and great freedom to her role as an International Art Mentor, helping women discover their artistic voices and explore their own creativity. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit emergingform.substack.com/subscribe

Tommy Means is a Founding Partner & Chief Creative Officer at Mekanism. In his nearly twenty years in the industry, he has created award-winning campaigns for brands including Molson/Coors, Nike, Apple, The North Face, Pepsi, Disney, and 20th Century Fox. Tommy won a Cannes Lion for creating one of the first cannabis commercials. We discussed all of this and more this week on the On Brand podcast. About Tommy Means Tommy Means is a Founding Partner & Chief Creative Officer at Mekanism, a creative advertising agency with offices in San Francisco, New York, and Seattle. Under his creative leadership, Mekanism has been named a Top 10 Most Effective Independent Agency in the US by the Effie Index, and Independent Agency of the Year by The Drum. In his nearly twenty years in the industry, he has created award-winning campaigns for brands including Molson/Coors, Nike, Apple, The North Face, Pepsi, Disney, and 20th Century Fox. Tommy won a Cannes Lion for creating one of the first cannabis commercials with Academy Award-winning director Spike Jonze. From the Show What brand has made Tommy smile recently? Tommy shared a smile from AirBNB. Connect with Tommy on LinkedIn or the Mekanism website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Mina and Ben preview important match ups in week 18, starting with Vikings vs Lions. Then they talk Bengals vs Steelers and Chiefs vs Broncos. Then, they go through all of the non-playoff teams and give the top reasons why each of them missed the playoffs this year. Dallas Cowboys New England Patriots New York Giants Tennessee Titans San Francisco 49ers Cleveland Browns Arizona Cardinals Jacksonville Jaguars Seattle Seahawks New York Jets Carolina Panthers Las Vegas Raiders New Orleans Saints Indianapolis Colts Atlanta Falcons Miami Dolphins Chicago Bears Cincinnati Bengals Vote for the Mina Kimes Show featuring Lenny for Best American Football Podcast here! Learn more about your ad choices. Visit podcastchoices.com/adchoices

In the latest edition of Omni Talk's Retail Fast Five sponsored by the A&M Consumer and Retail Group, Avalara, Mirakl, Ownit AI and Ocampo Capital Chris Walton, Anne Mezzenga, along with guest hosts from the Alvarez & Marsal Consumer and Retail Group David Ritter and Chad Lusk discuss 2024's Retail Awards. In this short, they analyze the year's most impactful retail partnerships, from SKIMS' strategic expansion with North Face to DoorDash's innovative collaborations with Starbucks and Lyft. Learn how these partnerships are reshaping retail delivery, brand expansion, and customer experience. Key moments: 0:08 - Introduction of partnership nominations 0:21 - Analysis of SKIMS and North Face collaboration 0:43 - Discussion of SKIMS' partnership strategy 1:13 - Examination of product quality synergies 2:25 - Cerave's creative marketing approach 3:24 - DoorDash and Starbucks partnership analysis 4:09 - DoorDash and Lyft collaboration impact #retailtrends #retail #retailinnovation For the full episode head here: https://youtu.be/iyNND1vZe7A

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show by talking about how the outdoor industry steadily operates from a position of fear.Then Eoin Comerford joins Colin to analyze the dynamics of big box retailers like Dick's Sporting Goods and Academy, looking at their struggles and strategies in a competitive landscape, and what specialty retail can learn from these big chains.The conversation then focuses on the recent collaboration between The North Face & Skims, where concerns about sustainability and brand integrity are highlighted before taking a look at the recent Under Armour investor day.Colin wraps up the show with The Parting Shot where he offers a warning to those aspiring to become the next big water bottle after news broke last week about a recall impacting Stanley water bottles.Hurricane Helene Relief Links:Support and Shop Western North Carolina BrandsFuel GoodsOutdoor Business Alliance Hurricane Relief FundGoFundMe for Bubba O'LearysWestern North Carolina Hurriance Helene Resource GuideEast Tennessee Foundation Relief FundSign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with THE ROCK FIGHT? Send your feedback, questions, and comments to myrockfight@gmail.com.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today, we continue our conversation with the legendary Paul Ramsden. If you missed Part 1, hit pause and go back to the last episode—it's essential listening. In this episode, we pick up with the second of Paul's FIVE Piolet d'Or-winning climbs: The Prow of Shiva. From there, we journey through each climb, exploring the lessons, challenges, and reflections that have shaped his remarkable career. We close with Paul's insights on life, climbing philosophy, and advice for anyone daring to follow in his path.As we wrap up this incredible conversation, I want to send a huge thank you to Paul for trusting me to share his story. If this episode resonated with you, don't hesitate to reach out—I'll gladly pass along your messages to him. ----Don't forget to check out our full video episodes on Youtube!The TCM movement is growing but we need your help to spread the word! Please share this podcast with your friends and family. Word of mouth is one of the best ways to support the show. If you enjoyed the show we'd appreciate it if you could rate and review us on your favorite podcatcher.We are always looking for new guests. If you or someone you know would be a great fit for the show please don't hesitate to reach out. You can reach us on IG or email us directly @ theclimbingmajoritypodcast@gmail.com---Piolets d'Or Award Winning Climbs#1 North Face of Siguniang, China (2003) w/ Mick Fowler#2 Prow of Shiva, India (2013) w/ Mick Fowler#3 Gave Ding, Nepal (2016) w/ Mick Fowler#4 North Buttress of Nyainqentangla South East, Tibet (2016) w/ Nick Bullock#5 Phantom Line on Jugal Spire, Nepal (2023) w/ Tim Miller

Lauren and Skims C.E.O. Jens Grede discuss the brand's rapid rise and so much more: the new New York flagship, the sold-out North Face collaboration, Kim Kardashian, celebrity brands, working with your spouse (his business partner is his wife, Emma Grede), and the state of the luxury industry. (They also touch on all the I.P.O. speculation.) On the subject of spouses: Lauren's husband, Dan Frommer, the founder of The New Consumer, stops by to discuss his “Consumer Trends: 2025” report, which features fresh intel on TikTok shops, and America's enduring love of alcohol. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Send us a textJoin us for an insightful journey with Johnny Luna Lima, a standout North Face athlete and one of the top mountain runners in the U.S. Discover how Johnny transitioned from his early days on the soccer field to conquering Spartan races and embracing the world of mountain running. Johnny generously shares his process-oriented approach to training, emphasizing professionalism and discipline, while offering a glimpse into his rigorous gym routines and carefully planned diet. With reflections on his achievements in 2023 and 2024, Johnny reveals his ambitious goals for 2025, all while exuding enthusiasm for the supportive North Face community that fuels his passion.Get ready to explore the fascinating world of mountain scrambling and technical descending as Johnny breaks down the strategies that have propelled him to success. With insights from his collaboration with coach Jason Koop, Johnny highlights the importance of specificity in training and how he tailors his workouts to meet the demands of challenging races like The Rut and the Meet the Minotaur. Dive into the art of mastering technical trails and uncover the balance between physiological preparation and terrain-specific skills that distinguish top athletes in the field.Our conversation with Johnny Luna Lima closes with a look at the inspiring figures who have shaped his mountain running journey, from the legendary Killian Jornet to the resilient Anton Krupicka. Weaving personal anecdotes with broader themes, Johnny's story is a testament to the power of perseverance, community, and the relentless pursuit of personal growth. Whether you're a seasoned athlete or a newcomer to mountain running, this episode promises to inspire and ignite your passion for the trails.Johnny Luna Lima Website - https://johnnylunalima.com/Johnny's Instagram - https://www.instagram.com/johnnylunalima/?hl=enJohnny's Mountain Wraps - https://www.instagram.com/johnnysmtnwraps/

Has anyone ever slut shamed you by calling your hair "High Body Count?" Well Angie has and people are loving it. RHOSL this week did not disappoint as usual. Britani was crying and Mary was trying to figure out how to get into Meredith's Bat Mitzvah. Another reality show filmed in Utah started last week as well. Sold on SLC is Utah's version of Selling Sunset. We're only one episode in and there's already co worker drama, which we love. Kimberly Kardashian is the woman who never sleeps. She just released a collab with SKIMS and The North Face with a whole assortment of ski attire. Of course it is all monochromatic. Trisha Paytas finally fulfilled her dream of being on SNL. She was in a skit with Bowen Yang about Spotify Wrapped. Trisha also started her Merry Trishmas tour. Yesterday marked the last day of the Eras Tour. It has been going on for 21 months and I am going to miss it so much. That being said, The Tortured Poets Department is now 6 times platinum and has returned back to #1 in Billboard 100 for a 16th week at the top of the charts. Sabrina and Barry are no longer together. Rumors are he stepped out on her with another blonde, "gasp." There's so much more we discussed in this episode and I hope you enjoy it all. Thanks for listening!

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) outdoor industry insider Eoin Comerford joins Colin and Producer Dave to recap his time at the ISPO trade show in Munich!Eoin discusses the notable decline in participation and booth sizes at the show and how the changes seen at ISPO can tell us what to expect at future shows in the US. He also talks about his time touring Munich's legendary outdoor retail scene. Then the trio react to a flurry of industry news to drop over the last week including Merrell's new brand direction and CPO, Cotopaxi's new CEO, and The North Face's latest collaboration, this time with Kim Kardashian's Skims. Eoin sticks around for The Parting Shot where he takes aim at the poor form some users exhibit in their choice of LinkedIn profile pictures. Producer Dave takes a look at Thermos who is trying to reclaim its title as champion of insulated bottles. And Colin wraps things up by reflecting on the unfortunate closure of the Diamond Brand Gear Company at the hands of Hurricane Helene. Start your Monday off right by joining in THE ROCK FIGHT!Follow Eoin on LinkedIn.Click here for all of Eoin's ISPO posts.Hurricane Helene Relief Links:Support and Shop Western North Carolina BrandsFuel GoodsOutdoor Business Alliance Hurricane Relief FundGoFundMe for Bubba O'LearysWestern North Carolina Hurriance Helene Resource GuideEast Tennessee Foundation Relief FundHead to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Check out our other podcast on the Rock Fight Podcast Network: Gear & Beer! It's a relationship and advice show for those obsessed with the outdoorsy lifestyle.Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

summaryIn this episode, Sarah Nagle and Chad Reynolds discuss the evolving role of AI in the apparel industry, focusing on the importance of consistent messaging and personalized content creation. They introduce the concept of 'brand companions', which aim to enhance consumer engagement by making products talkable! The conversation also touches on innovative AI solutions for shopping and the critical role of consumer research in product development, culminating in an interview with Annie Short from North Face about her experiences and insights in merchandising. In this conversation, they discusses the intricate balance between consumer insights and data in merchandising, emphasizing the importance of storytelling and innovative approaches in retail. Annie brainstorms the potential of AI to enhance consumer experiences, create emotional connections, and drive loyalty. The discussion also explores the future of merchandising, highlighting how technology can transform the way brands interact with consumers and personalize their offerings.Chapters00:00Consistent Messaging in the Apparel Industry02:54Introduction to AI and Its Impact06:10Exploring Brand Companions09:02AI in Consumer Engagement11:58Innovative AI Solutions for Shopping14:55The Role of Consumer Research in Product Development17:47Interview with Annie Short on Brand Companions27:10Understanding Consumer Insights and Market Trends30:35The Art and Science of Merchandising31:57Innovative Storytelling in Retail36:10Interactive Product Experiences with AI43:29Building Emotional Connections and Loyalty49:47The Future of Merchandising with AIhttps://www.eventbrite.com/e/co-creating-the-future-with-ai-tickets-1084864491899?aff=oddtdtcreatorsnagle@vurvey.cochad@vurvey.coVurvey.com

This podcast hit paid subscribers' inboxes on Nov. 10. It dropped for free subscribers on Nov. 17. To receive future episodes as soon as they're live, and to support independent ski journalism, please consider an upgrade to a paid subscription. You can also subscribe to the free tier below:WhoJohn Melcher, CEO of Crystal Mountain, MichiganRecorded onOctober 14, 2024About Crystal Mountain, MichiganClick here for a mountain stats overviewOwned by: The Petritz FamilyLocated in: Thompsonville, MichiganYear founded: 1956Pass affiliations: Indy Pass & Indy+ Pass: 2 days, no blackoutsReciprocal partners: 1 day each at Caberfae and Mount Bohemia, with blackoutsClosest neighboring ski areas: Caberfae (:37), Hickory Hills (:45), Mt. Holiday (:50), Missaukee Mountain (:52), Homestead (:51)Base elevation: 757 feetSummit elevation: 1,132 feetVertical drop: 375 feetSkiable Acres: 103Average annual snowfall: 132 inchesTrail count: 59 (30% black diamond, 48% blue square, 22% green circle) + 7 glades + 3 terrain parksLift count: 8 (1 high-speed quad, 3 fixed-grip quads, 2 triples, 2 carpets – view Lift Blog's inventory of Crystal Mountain's lift fleet)Why I interviewed himThe biggest knock on Midwest skiing is that the top of the hill is not far enough away from the bottom of the hill, and this is generally true. Two or three or four hundred vertical feet is not a lot of vertical feet. It is enough to hold little pockets of trees or jumps or a racer's pitch that begs for a speed check. But no matter how fun the terrain, too soon the lift maze materializes and it's another slow roll up to more skiing.A little imagination helps here. Six turns in a snowy Michigan glade feel the same as six turns in Blue Sky Basin trees (minus the physiological altitude strain). And the skillset transfers well. I learned to ski bumps on a 200-vertical-foot section of Boyne Mountain and now I can ski bumps anywhere. But losing yourself in a 3,000-vertical-foot Rocky Mountain descent is not the same thing as saying “Man I can almost see it” as you try to will a 300-footer into something grander. We all know this.Not everything about the lift-served skiing experience shrinks down with the same effect, is my point here. With the skiing itself, scale matters. But the descent is only part of the whole thing. The lift maze matters, and the uphill matters, and the parking matters, and the location of the lift ticket pick-up matters, and the availability of 4 p.m. beers matters, and the arrangement base lodge seating matters. And when all of these things are knotted together into a ski day that is more fun than stressful, it is because you are in the presence of one thing that scales down in any context: excellence.The National Ski Areas Association splits ski areas into four size categories, calculated by “vertical transportation feet per hour.” In other words: how many skiers your lifts can push uphill in an ideal hour. This is a useful metric for many reasons, but I'd like to see a more qualitative measurement, one based not just on size, but on consistent quality of experience.I spend most of my winter bouncing across America, swinging into ski areas of all sizes and varieties. Excellence lives in unexpected places. One-hundred-and-sixty-vertical-foot Boyce Park, Pennsylvania blows thick slabs of snow with modern snowguns, grooms it well, and seems to double-staff every post with local teenagers. Elk Mountain, on the other side of Pennsylvania, generally stitches together a better experience than its better-known neighbors just south, in the Poconos. Royal Mountain, a 550-vertical-foot, weekends-only locals' bump in New York's southern Adirondacks, alternates statuesque grooming with zippy glades across its skis-bigger-than-it-is face.These ski areas, by combining great order and reliable conditions with few people, are delightful. But perhaps more impressive are ski areas that deliver consistent excellence while processing enormous numbers of visitors. Here you have places like Pats Peak, New Hampshire; Wachusett, Massachusetts; Holiday Valley, New York; and Mt. Rose, Nevada. These are not major tourist destinations, but they run with the welcoming efficiency of an Aspen or a Deer Valley. A good and ordered ski day, almost no matter what.Crystal Mountain, Michigan is one of these ski areas. Everything about the ski experience is well-considered. Expansion, upgrades, and refinement of existing facilities have been constant for decades. The village blends with the hill. The lifts are where the lifts should be. The trail network is interesting and thoughtfully designed. The parks are great. The grooming is great. The glades are plentiful. The prices are reasonable. And, most important of all, despite being busy at all times, Crystal Mountain is tamed by order. This is excellence, that thing that all ski areas should aspire to, whatever else they lack.What we talked aboutWhat's new for Crystal skiers in 2024; snowmaking; where Crystal draws its snowmaking water; Peek'n Peak, New York; why Crystal is a good business in addition to being a good ski area; four-seasons business; skiing as Mother; what makes a great team (and why Crystal has one); switching into skiing mid-career; making trails versus clearcutting the ski slope; ownership decided via coinflip; Midwest destination skiing's biggest obstacle; will Crystal remain independent?; room to expand; additional glading opportunities; why many of Crystal's trails are named after people; considering the future of Crystal's lift fleet; why Crystal built a high-speed lift that rises just 314 vertical feet; why the ghost of the Cheers lift lives on as part of Crystal's trailmap; where Crystal has considered adding a lift to the existing terrain; that confusing trailmap; a walkable village; changes inbound at the base of Loki; pushing back parking; more carpets for beginners; Crystal's myriad bargain lift ticket options; the Indy Pass; why Crystal dropped Indy Pass blackouts; the Mt. Bohemia-Crystal relationship; Caberfae; Indy's ultimatum to drop Ski Cooper reciprocals or leave the pass; and why Crystal joined Freedom Pass last year and left for this coming winter.  Why I thought that now was a good time for this interviewThe Storm's mission is to serve all of American lift-served skiing. That means telling the stories of ski areas in every part of the country. I do this not because I have to, but because I want to. This newsletter would probably work just fine if it focused always and only on the great ski centers of the American West. That is, after all, the only part of U.S. ski country that outsiders travel to and that locals never leave. The biggest and best skiing is out there, at the top of our country, high and snowy and with a low chance of rain.But I live in the East and I grew up in the Midwest. Both regions are cluttered with ski areas. Hundreds of them, each distinct, each its own little frozen kingdom, each singular in atmosphere and arrangement and orientation toward the world. Most remain family-owned, and retain the improvisational quirk synonymous with such a designation. But more interesting is that these ski areas remain tethered to their past in a way that many of the larger western destination resorts, run by executives cycled in via corporate development programs, never will be again.I want to tell these stories. I'm aware that my national audience has a limited tolerance for profiles of Midwest ski centers they will never ski. But they seem to be okay with about a half-dozen per year, which is about enough to remind the wider ski community that this relatively flat but cold and hardy region is home to one of the world's great ski cultures. The Midwest is where night-skiing rules, where blue-collar families still ski, where hunting clothes double as ski clothes, where everything is a little less serious and a little more fun.There's no particular big development or project that threw the spotlight on Crystal here. I've been trying to arrange this interview for years. Because this is a very good ski area and a very well-run ski area, even if it is not a very large ski area in the grand landscape of American ski areas. It is one of the finest ski areas in the Midwest, and one worthy of our attention.What I got wrong* I said that “I forget if it's seven or nine different tree areas” at Crystal. The number of glades labeled on the trailmap is seven.* I said Crystal had been part of Indy Pass “since the beginning or near the beginning.” The mountain joined the pass in May, 2020, ahead of the 2020-21 ski season, Indy's second.Why you should ski Crystal Mountain, MichiganCrystal's Loki pod rises above the parking lots, 255 vertical feet, eight trails down, steep on the front, gentler toward the back. These days I would ski each of the eight in turn and proceed next door to the Clipper lift. But I was 17 and just learning to ski and to me at the time that meant bombing as fast as possible without falling. For this, Wipeout was the perfect trail, a sweeping crescent through the trees, empty even on that busy day, steep but only for a bit, just enough to ignite a long sweeping tuck back to the chairs. We lapped this run for hours. Speed and adrenaline through the falling snow. The cold didn't bother us and the dozens of alternate runs striped over successive hills didn't tempt us. We'd found what we'd wanted and what we'd wanted is this.I packed that day in the mental suitcase that holds my ski memories and I've carried it around for decades. Skiing bigger mountains hasn't tarnished it. Becoming a better skier hasn't diminished it. Tuck and bomb, all day long. Something so pure and simple in it, a thing that bundles those Loki laps together with Cottonwoods pow days and Colorado bump towers and California trees. Indelible. Part of what I think of when I think about skiing and part of who I am when I consider myself as a skier.I don't know for sure what Crystal Mountain, Michigan can give you. I can't promise transformation of the impressionable teenage sort. I can't promise big terrain or long runs because those don't have them. I'm not going to pitch Crystal as a singular pilgrimage of the sort that draws western Brobots to Bohemia. This is a regional ski area that is most attractive to skiers who live in Michigan or the northern portions of the states to its immediate south. Read: it is a ski area that the vast majority of you will never experience. And the best endorsement I can make of Crystal is that I think that's too bad, because I think you would really like it, even if I can't exactly explain why.Podcast NotesOn Peek'n PeakThe most difficult American ski area name to spell is not “Summit at Snoqualmie” or “Granlibakken” or “Pomerelle” or “Sipapu” or “Skaneateles” or “Bottineau Winter Park” or “Trollhaugen,” all of which I memorized during the early days of The Storm. The most counterintuitive, frustrating, and frankly stupid ski area name in all the land is “Peek'n Peak,” New York, which repeats the same word spelled two different ways for no goddamn reason. And then there's the apostrophe-“n,” lodged in there like a bar of soap crammed between the tomato and lettuce in your hamburger, a thing that cannot possibly justify or explain its existence. Five years into this project, I can't get the ski area's name correct without looking it up.Anyway, it is a nice little ski area, broad and varied and well-lifted, lodged in a consistent little Lake Erie snowbelt. They don't show glades on the trailmap, but most of the trees are skiable when filled in. The bump claims 400 vertical feet; my Slopes app says 347. Either way, this little Indy Pass hill, where Melcher learned to ski, is a nice little stopover:On Crystal's masterplanCrystal's masterplan leaves room for potential future ski development – we discuss where, specifically, in the podcast. The ski area is kind of lost in the sprawl of Crystal's masterplan, so I've added the lift names for context:On Sugar Loaf, MichiganMichigan, like most ski states, has lost more ski areas than it's kept. The most frustrating of these loses was Sugar Loaf, a 500-footer parked in the northwest corner of the Lower Peninsula, outside of Traverse City. Sunday afternoon lift tickets were like $12 and my high school buddies and I would drive up through snowstorms and ski until the lifts closed and drive home. The place went bust around 2000, but the lifts were still standing until some moron ripped them out five years ago with fantasies of rebuilding the place as some sort of boutique “experience.” Then he ran away and now it's just a lonely, empty hill.On Michigan being “littered with lost ski areas”Michigan is home to the second-most active or semi-active ski areas of any state in the country, with 44 (New York checks in around 50). Still, the Midwest Lost Ski Areas project counts more than 200 lost ski areas in the state.On Crystal's backside evolution and confusing trailmapBy building pod after pod off the backside of the mountain, Crystal has nearly doubled in size since I first skied there in the mid-90s. The Ridge appeared around 2000; North Face came online in 2003; and Backyard materialized in 2015. These additions give Crystal a sprawling, adventurous feel on par with The Highlands or Nub's Nob. But the trailmap, while aesthetically pleasant, is one of the worst I've seen, as it's very unclear how the three pods link to one another, and in turn to the front of the mountain:This is a fixable problem, as I outlined in my last podcast, with Vista Map founder Gary Milliken, who untangled similarly confusing trailmaps for Mt. Spokane, Washington and Lookout Pass, Idaho over the past couple of years. Here's Lookout Pass' old and new maps side-by-side:And here's Mt. Spokane:Crystal – if you'd like an introduction to Gary, I'm happy to make that happen.On resort consolidation in the MidwestThe Midwest has not been sheltered from the consolidation wave that's rolled over much of the West and New England over the past few decades. Of the region's 123 active ski areas, 25 are owned by entities that operate two or more ski areas: Vail Resorts owns 10; Wisconsin Resorts, five; Midwest Family Ski Resorts, four; the Schmitz Brothers, three; Boyne, two; and the Perfect Family, which also owns Timberline in West Virginia, one. But 98 of the region's ski areas remain independently owned and operated. While a couple dozen of those are tiny municipal ropetow bumps with inconsistent operations and little or no snowmaking, most of those that run at least one chairlift are family-owned ski areas that, last winter notwithstanding, are doing very well on a formula of reasonable prices + a focus on kids and night-skiing. Here's the present landscape of Midwest skiing:On the consolidation of Crystal's lift fleetCrystal once ran five frontside chairlifts:Today, the mountain has consolidated that to just five, despite a substantively unchanged trail footprint. While Crystal stopped running the Cheers lift around 2016, its shadowy outline still appears along the Cheers To Lou run.Crystal is way out ahead of the rest of the Midwest, which built most of its ski areas in the age of cheap fixed-grip lifts and never bothered to replace them. The king of these dinosaurs may be Afton Alps, Minnesota, with 15 Hall chairlifts (it was, until recently, 17) lined up along the ridge, the newest of them dating to 1979:It's kind of funny that Vail owns this anachronism, which, despite its comic-book layout, is actually a really fun little ski area.On Crystal's many discounted lift ticket optionsWhile Crystal is as high-end as any resort you'll find in Michigan, the ski area still offers numerous loveably kitschy discounts of the sort that every ski area in the country once sold:Browse these and more on their website.On Indy Pass' dispute with Ski CooperLast year, Indy Pass accused Ski Cooper of building a reciprocal resort network that turned the ski area's discount season pass into a de facto national ski pass that competed directly with Indy. Indy then told its partners to ditch Cooper or leave Indy. Crystal was one of those resorts, and found a workaround by joining the Freedom Pass, which maintained the three Cooper days for their passholders without technically violating Indy Pass' mandate. You can read the full story here:On Bohemia and CaberfaeCrystal left Freedom Pass for this winter, but has retained reciprocal deals with Mount Bohemia and Caberfae. I've hosted leaders of both ski areas on the podcast, and they are two of my favorite episodes:The Storm explores the world of lift-served skiing year-round. Join us.The Storm publishes year-round, and guarantees 100 articles per year. This is article 73/100 in 2024, and number 573 since launching on Oct. 13, 2019. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.stormskiing.com/subscribe

Photographer, brand ambassador, and mountain athlete Drew Smith joins the podcast to talk about his wild journey of growing up on a ranch in Montana and working jobs that varied from welding, to construction, to commercial fishing, to guiding, to search and rescue, to finally ending up with a camera in his hand and documenting the amazing adventures he was a part of, and slowing but surely developing a portfolio that would land him Clients like Patagonia, Roark, The North Face and so many more.  During our conversation Drew talks about how a 5 month road trip to Baja after dropping out of college would end up changing the course of his life, and how he worked his way through an insane list of jobs in order to fund the pursuit of the next adventure and his insatiable appetite for travel.  We also discuss how he found his niche in the world of outdoor adventure photography, started working with brands like Patagonia and Roark, what the behind the scenes of documenting alpine climbing adventures looks like, finally settling down after years of living in trucks and vans, what he's learned about life from the mountain characters he gets to be surrounded by, and the advice he gives to others hoping to one day have the chance to live out their own creative dreams.   To Learn More About Drew Smith Visit: https://www.drewsmithmedia.com And Follow Him On Instagram At: https://www.instagram.com/_drew_smith_/ To Learn More About Visual Revolutionary Visit: https://www.instagram.com/visualrevolutionary/ And Follow On Instagram At: https://www.instagram.com/visualrevolutionary/  

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