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Michael Brehm is one of the biggest names in the German startup scene. As former Executive Director & Investor at social network startup VZnetzwerke (with its brands studiVZ, schülervz, meinVZ), he forever influenced the society in his home country in many ways in the 2000’s before industry giant Facebook even entered the local market. Having built and sold several companies (e.g. to Google and eBay) and taken another one public in his career, he is especially a renowned expert on sales & marketing. Among his notable ventures was e.g. Rebate Networks, which has rolled out couponing websites all across the world. Since 2014, Michael is a Partner at Redstone - a first of its kind venture capital firm with the approach of „VC-as-a-service“. Moreover, in the past years, he has been involved in supporting startups like Bonaverde as a member of the supervisory board and also working on launching new ventures. In this episode, we are doing a deep dive with Michael into startup marketing & sales. Among others, we are talking to him about how to implement a coherent startup culture (especially in relation to sales efforts), the development of studiVZ back in the days, the importance of paying detailed attention to your product & customers, the qualities that make a great CMO nowadays as well as useful marketing tools and how to combine them. He is also sharing insights about his new startup i2x that he kept in stealth mode for the past two years.
YTR Bonaverde August 19 by YourTechReport
Diving head first into your passion can be scary because you are betting on yourself. We chat with two people whose companies are the manifestation of imagination and hard work while at Meltdown in the Desert. Liz Wald, Head of U.S. Operations for Bonaverde, presents a revolutionary coffee machine that will keep you buzzing all day long! The product has spurred an innovative distribution model in the coffee world directly connecting consumers with farmers. Then, Kolby Kolibas, Founder and CEO of The Healthy Primate, shares his journey to create a company from scratch. Kolby was able to monetize his personal experience with extreme anxiety by creating a supplement to help people that suffer from an overabundance of stress. These two game-changers are shaking things up in order to build their personal empires. Listen for more. [00:00:00] Shaking Up the Coffee Distribution Chain [00:06:03] Launching a Brand New, Global Product [00:11:30] Crowdfunding Research and Development [00:18:20] Social Media at Meltdown in the Desert [00:26:33] Leveraging Tools to Build Your Business [00:33:20] Real Life Stories Create a Valuable Connection
Zu Gast bei Bonaverde in Berlin, den Revolutionären des Kaffeekonsums. Lernt mit mir eine spannende Kaffeemaschine kennen, die rohen Kaffee röstet, mahlt und kocht, alles vollautomatisch. Ganz nebenbei wird sie noch den Kaffeehandel revolutionieren, da die Röstereien, welche einen Großteil des Gewinnes einstecken, praktisch ausgeschaltet werden und die Kaffeebauern eine faire Entlohnung für ihre Arbeit erhalten. Die kleinen Störgeräusche und Lautstärkeprobleme bitte ich freundlich zu übersehen beziehungsweise zu überhören ;-)
Hans Stier is the founder of one of Germany’s biggest crowdfunding successes, Bonaverde. With their revolutionary concept of the world’s first roast-grind-brew coffee machine, Hans and his team raised over $2M from crowdfunding investors on Kickstarter, Indiegogo and Seedmatch. After shipping the first 300 machines to beta-testers last month, Bonaverde managed to secure another $2M from such prominent investors like former StudiVZ CEO Michael Brehm. In this interview Hans Stier shares how Bonaverde wants to decommoditize coffee and empower coffee farmers all around the world
Die erste Kaffeemaschine der Welt, welche röstet, mahlt und brüht auf einen Knopfdruck. Ich habe heute in Berlin ein Startup besucht, welches den Kaffeehandel zugunsten der Kaffeebauern verändern möchte. Nathalie und Ricardo verraten mir Hintergründe und Wissenswertes zum Projekt, aber das Beste: sie rösten frische grüne Kaffeebohnen und brühen den frisch gemahlenen Kaffee auf: habe so einen Kaffee noch nie getrunken. Alle Hintergründe, wie Ihr Euch selbst am Projekt beteiligen könnt und Euch vielleicht eine der ersten Maschinen sichert, findet Ihr hier: http://www.kickstarter.com/projects/jimguldi/worlds-first-roast-grind-brew-coffee-machine NnH bei iTunes abonnieren und bei podster.de bewerten