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There isn't much about Spotify's explosive growth over the past ten years that Sachin Doshi can't tell you about in great detail.Doshi was working in business development at Universal Music Group in New York in early 2008, when Daniel Ek left him with a demo of the platform. As Doshi explains on this Music Business Worldwide Podcast (supported by Voly Music): "Both from a pure concept perspective, and the execution that Spotify was bringing to the market, I genuinely believed it would scale... I was pitching internally at Universal this idea that like music subscription should become a household utility like cable."He was right, of course: now, 13 years on, there are over 500 million paying subscribers to music streaming services worldwide. Doshi was such a Spotify acolyte that he not only played a key role in the service's launch in the US in 2011 while working at Universal Music Group – he then left UMG to join Daniel Ek's company as Spotify's VP of Content towards the end of that year.Doshi eventually departed Spotify in 2016 to co-found the ad-free news subscription app, Scroll, which grew to the point it was acquired by Twitter last year (2021).This month (January 2022), Doshi was unveiled as the new Chief Content Officer (CCO) at Podimo, a Denmark-based podcast and audiobook subscription platform that competes with other providers such as Spotify, Apple, and Luminary.Podimo has been making serious moves in this fast-growing space, including a raise of $78 million in a Series B round last year.On this podcast, MBW quizzes Doshi about the rise of Spotify, the stagnation of music streaming pricing, the potential of Podimo to rival some of the world's biggest tech companies – and whether the music business should be scared of the rapid growth in podcasting's global reach.The Music Business Worldwide Podcast is supported by Voly Music, the new bespoke financial management platform for people in the music business.
Geert van der Velde is the Chief Content Officer (CCO) of Chessable and Vice President of Content at the Play Magnus Group (NOTE: Play Magnus Group owns Aimchess which sponsors this podcast). Before working full-time as a chess company executive, Geert experienced some notable success in the music world as the vocalist of the metalcore band Shai Hulud in the late 90s and early 00s. Over the last few years, Geert has turned his passion for chess, along with his love for Chessable as a fan of the company, into a full-time career working on content creation for some of the largest groups in the industry. Today, when Geert isn't destroying people online with 1.b3, he's working with super-grandmasters to produce courses for Chessable and designing the future of chess education online.Episode highlights:Typical day in the life at the Chessable officesMaking the switch four years ago from metal vocalist to eventual chess CCO (by contacting the CEO of Chessable!!)Supporting anyone, from super GMs to chess enthusiasts, via the publishing platform on ChessableThe "Chessable Classroom", a video-integrated toolkit for larger chess classes online (very exciting stuff for the future of scholastic chess educations!)Play Magnus Group developing an arsenal of chess media, from commentary with chess24 to education and analytics with other apps (i.e. Chessable and Aimchess)Magnus Carlsen's involvement with Play Magnus and its goal to become "the most comprehensive chess company in the world"Growing a chess empire in the "golden age" of chess online, and whether Geert + other execs expected the success they've reached so farWhy should someone buy a Chessable course over a physical chess book?What Geert would like to see in terms of innovation in the chess worldUltimate goal of making chess knowledge easier to share, and chess culture more accessibleGeert's favorite Chessable course, the "Checkmate Patterns Manual", by a club player who turned it into one of the platform's most popular courses for chess improvement"1.b3 cowboy!"64: A Chess Podcast is sponsored by Aimchess. Use code "DAVID30" to get 30% off your first month with Aimchess.Join my Patreon!Thanks to Geert van der Velde for coming on the podcast. You can follow him on Twitter: @blackatlantic.BONUS: Listen to Shai Hulud's 2003 metalcore classic, "That Within Blood Ill-Tempered", which features Geert on vocals :)I'm a big fan of Chessable -- create an account here!Follow the podcast on Twitter: @64PodcastFollow David Vizgan (the host) on Twitter: @davidvizgan
On today’s episode I’m speaking with Jesse Young III El who is Chief Content Officer (CCO) of streaming venture Amexem, an online platform that teaches sought after spiritual enlightenment and self improvement techniques for anyone looking to better themselves through ancient teachings. In the interview we discuss what it takes to build and launch your own Masterclass of content, how to be authentic while building an audience, and so much more. If you’d like to know more about the docu-series on Amexem sign up :
Jonathan Sackett is the President & Chief Content Officer (CCO) at Allscope Media and Communications. Have you ever been curious about the advertising industry and how you can get your foot in the door? Well, pour yourself a shot of strong espresso and get ready to hear about the basics of getting into the advertising and marketing world from one of the industry’s experts. Jonathan has worked for 7 different companies throughout his advertising career where all of his titles have contained the words “Executive”, “Chief”, or “Director”. In fact, he says he was the second professional to have “Chief Digital Officer” as his job title! Impressive alphabet soup aside, today Jonathan tells us all about building your academic experience and resume to make it in the constantly evolving world of marketing and advertising. And if you want to stick around to hear about Jonathan’s personal career journey, listen to his main T4C interview! From graduating from the University of Minnesota to being President of two companies and CCO of Allscope, Jonathan has loved every minute of his career! Press Play on these Espresso Shots if you want to do the same! The post 112: How to Break Into Marketing & Advertising w/ Jonathan Sackett, Allscope [Espresso Shots] appeared first on Time4Coffee.
How can you improve your content marketing? How can you take advantage of an opportunity to entice people? Every company has the typical branding and collateral, but CoSchedule goes above and beyond with a tower of donuts! Today, we’re talking to Ann Handley, award-winning content marketing expert and Chief Content Officer (CCO) for MarketingProfs. Ann shares how she organizes her team, what’s she focusing on for the company, and how she measures effectiveness and success. Some of the highlights of the show include: CCO: Person at a management level who manages content - what a company sells and does MarketingProfs educates and trains marketers; helps them figure out how to use modern digital tools, tactics, and techniques Six Elements of Campaign Marketing: Strategy, plan, create, communicate, analyze, and management Identify what's important to marketers; always ask - what does our audience need to know to be successful in marketing? Focus on the Future: Plan what needs to be done now to know what you will offer in the next six months Remote teams require knowing what everybody's working on and where things are at; MarketingProfs’ philosophy is “When in doubt, cc” Utilize project management tools; don’t buy helpful tools and then not use them Hire people who are able to work in your company’s environment and who value and crave the type of autonomy offered Metrics used to measure success depends on the content; review open rates, trends, and other indicators - what metrics matter more holistically and broadly Ann redesigned and re-launched her Website because to align her personal and professional worlds Focus on your distribution strategy to make your content stand out; distribute conversational and helpful content via email to connect directly with people Links: Ann Handley MarketingProfs Everybody Writes MarketingProfs Campaign Framework Total Anarchy Newsletter Confab ClickZ Andy Crestodina Value vs. Vanity: Revealing Which Marketing Metrics Really Matter The Most What topics and guests should be on AMP? Send your suggestions!
Branded Content Marketing is predicted to be at the heart of every marketing strategy, and there is growing evidence that there will be a significant shift in budgets to support it. However, there is still confusion as to how to do it, who should do it and how it is measured.This podcast bring you the knowledge, the skills and the secrets – you need to take you to the absolute cutting edge of Branded Content. The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.infoKicking it off, is a conversation with Andrew Canter, the Global CEO of the BCMA. He is amongst the leading practitioners in branded content and has over twenty five years experience working in marketing communications.He is responsible for spearheading the development and launching BCMA Chapters and forming Affiliate Partnerships across the world. He has been instrumental in developing the BCMA's proprietary contentmonitor evaluation system which has been widely used by the industry.He also the Chief Content Officer (CCO) at Global Living Brands (GLB), and is responsible for selecting and developing suitable projects for the GLB Media Investment Fund, financing movies, TV formats and Digital content.If you liked this, give us a 5 star rating on iTunes!Write to me at kmundrey@thebcma.info or call +91 9886494095
PNR: This Old Marketing | Content Marketing with Joe Pulizzi and Robert Rose
In this special three-year anniversary (and one million download) episode of This Old Marketing, Joe and Robert dig back into the archives and discuss what's made them successful in their careers. Then, both discuss what they've seen work and not work in enterprises around the world when it comes to content marketing. Rants and raves include Forbes and Yahoo! This week's TOM example: Chief Content Officer (CCO) magazine. This week's story links: Top Sponsor: Noosh and Get the Content Marketing Benchmark Report - http://cmi.media/pnr156b 5 Trends to Watch In Content Marketing For 2017http://www.forbes.com/sites/miketempleman/2016/11/03/content-marketing-trends-what-to-expect-in-2017-and-beyond/#4a9f2c6550ca Episode Sponsor: Curalate and the 6 Tips to Lower Your Cost-Per-Click by 40% - http://cmi.media/pnr156a RANTS AND RAVES https://finance.yahoo.com/quote/WTW/?p=WTW https://www.amazon.com/Competing-Against-Luck-Innovation-Customer/dp/0062435612/ref=asap_bc?ie=UTF8 TOM EXAMPLE:http://contentmarketinginstitute.com/chief-content-officer/