The Future of Branded Content Marketing & PR

These are the trends in public relations and content for 2022!

An FBI agent has revealed the secret formula they use to be create friendships - sometimes with the enemy.Use this formula to improve relations with your clients, customers and even love interests.

A good press release should take a factual tone and be short and concise, giving the journalist the essence of the story. They will get in touch if they want more information. If you get the news content right and write to the publication's style, you give yourself a good chance of getting your story across.Here is how to do it. By Karnvir Mundrey, Atharva Marcom Public Relations

A book in 14 minutes! Fast! How To Be Insightful: Unlocking the Superpower that Drives Innovation is a book by Sam Knowles. How to be a more insightful person is what many would like to know.Available on Amazon, Click here: https://amzn.to/34Cgw0vOther great books recommended :Thinking, Fast and Slow By Daniel KahnemanOn Amazon: https://amzn.to/30KuDzRThe Art of Thought By Graham WallasOn Amazon: https://amzn.to/2GOokEhThe Eureka Factor By John Kounios and Mark BeemanOn Amazon: https://amzn.to/34BKfXsElastic: Flexible Thinking in a Constantly Changing World By Leonard MlodinowOn Amazon: https://amzn.to/3d7C9K0How do we advance? As individuals, families, and businesses? As societies, nations, and a species? In a world where it's said there is nothing new under the sun, we humans are remarkably resourceful at creating new things. The key to innovation is understanding, but not just by using facts, data, and casual observations. Progress demands the profound and useful understanding of a person or a thing, a situation or an issue. And profound and useful understanding that truly effects change is that most elusive of phenomena: insight.How To Be Insightful provides a novel and deeply practical framework that anyone can use to generate more powerful and impactful insights from the increasing volumes of data we all face every day, whatever we do. The framework – the STEP Prism of Insight – has been developed through decades of both practice and training, and the book includes many exercises designed to help strengthen and develop readers' insight muscles. The book explains the history, psychology, and neuroscience of insight and includes snapshots of insight from international experts in many different fields – psychology and neuroscience, music and acting, forensic science, and market research.https://howtobeinsightful.com/Reviews"Many books which claim to be about generating insight are really about managing evidence. This book puts the individual in insight and helps the reader understand how insight can be personally created."Jane Frost, CBE, Chief Executive Officer, The Market Research Society"Insight is the lifeblood of great marketing. But the really disruptive insights that springboard into great creative and commercial success can be frustratingly elusive. Sam has plotted a path to help us all to uncover those big insights that will power breakthrough thinking."Mark Evans, Managing Director, Marketing & Digital, Direct Line Group"In the insights business, data or casual observations often masquerade as insights. But genuine, data-driven insights that help shape decisions about the future are much rarer. The model at the heart of Sam's book will help reverse this imbalance in insightful thinking."Matt Painter, Managing Director, Corporate Reputation, Ipsos MORI"When an idea is rooted in true insights, it will always be more effective and deliver a better result. Sam Knowles' framework and model for generating these kind of insights more reliably is something I would urge people to take a look at, whatever kind creative or communications challenge you may be faced with."Andy Porteous, Chief Strategy Officer, Mavens of London"Sam is that all too rare creature – a numbers guy who communicates in plain English. As well as a storyteller, he is a compelling writer and his latest book will not only be of immense practical use for those looking to enhance the quality and frequency of insights. It's also quite fascinating."Karsten Shaw, Director of Analytics, Populus"Combining his experience in academic research and brand marketing, Dr Sam Knowles believes everyone has the power to be insightful. How To Be Insightful inspires readers to unlock their curiosity and unleash their insight potential, to reap the benefits of the data-led age."Annalise Coady, President, EMEA, W2O Group"Insight is one of the fundamental particles of the craft of successful marketing. Sam takes his typical forensic approach to this topic and creates a practical way of applying his wisdom in the workplace – great stuff!"Sean Gogarty, Former Global Divisional CEO, Unilever; founder of Verummundi"Anyone who knows Sam will not be surprised that he has written a book to help understand understanding. From Greek philosophy to modern neuroscience, he explores the physics and metaphysics of eureka moments. At the heart of every insight is a curious mind, and this timely and important book sprang from a very curious mind indeed."Thomas Stoeckle, Adjunct Professor, University of Florida"Insight is at the heart of human understanding - and Sam gives us a practical guide on how to understand the things humans often can't say, don't say, or won't say."Karnvir Mundrey, Host, The Future of Branded Content & PR podcastConnect with Atharva Marcom: www.atharvamarcom.com

The right brand message can help you grow, attract the right employees and raise funding. But few know how to do it right.Jeffrey Pease has been working with start-ups and Fortune 100 companies to create the right brand message and turn them into a success!Hear this till the end to a step by step tutorial on how to create the right brand message, that gets results!The podcast is in partnership with the BCMA - The Branded Content Marketing Association. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.info CoPartnered with Atharva Marcom, India's smartest PR firm. Karnvir Mundrey, the Chief Ideation Officer of Atharva Marcom, is also President of BCMA India. Reach out to them at www.atharvamarcom.com or at atharvamarcom@gmail.com.

Bitcoin's hashrate hit an all time high in 2019 and prices climbed as high as $13,000, many crypto enthusiasts thought the world was finally noticing it and believed that the market was back on track from the slump of 2018. With the halvening shifting closer, many expected 2020 to be the year that Bitcoin would moon again. Then the Coronavirus pandemic happened and disrupted modern society, affecting everybody's lives. Its shocking effects travelled across borders to the four corners of the earth. Crowded squares are now empty, businesses are shutting down operations everywhere, and the stock markets have lost a ton of dollars. Bitcoin itself shed +$2,000 in 24 hours during the second week of March. By the start of the third week, the weekly loss was as huge as 40%. Alerts from Blockfolio were frequent and heartbreaking. Posts on Bitcoin forums and social media were filled with panic. The by-products of this pandemic are fear and uncertainty. And if you're a crypto holder, add doubt to the mixture. These 3 emotions, rightly induced by the Coronavirus pandemic- everyone in their right senses is concerned about the virus, forced a heavy selling-off of Bitcoin. So, prices fell quickly and hard. Big exchanges like Bitmex and Binance suffered downtimes, run aground by the huge number of sell orders. It was chaos. What does the future hold? Contrary to current market sentiments and perceptions, the future of Bitcoin is bright. To combat the pandemic, the United States, the United Kingdom and other governments are blatantly printing money out of thin air. It's not an ideal solution but it's what they best know how to do. Their aim is to mitigate the virus's catatonic effects on the stock market. But this action has far-reaching consequences. An influx of cash into any economy will definitely weaken its currency and cause inflation because more money is chasing after limited goods and services. Everything will be more expensive and your money in the bank will lose a fraction of its value.Before the pandemic, the world's economy was already fragile and you can guess that the current situation can plunge it into an ominous depression worse than that of 2008. It's unsure if governments will be able to successfully deal with this resulting fallout. This pandemic could be the straw that will break the camel's back. In this time of financial crisis, Bitcoin will likely be a succor. Its value is determined by its users, has a deflationary nature, and it is not controlled by a single entity. It is also backed by mathematics and is unhackable. With Bitcoin's limited coin distribution and the halving drawing closer, there's no doubt it will be more scarce as more people flock to it because fiat is worth less. So what is the future of brands and bitcoins in the era of Cryptocurrency?I talked to Anna Tutova, the CEO of Coinstelegram to find out.The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.info CoPartnered with Atharva Marcom, India's smartest PR firm. Karnvir Mundrey, the Chief Ideation Officer of Atharva Marcom, is also President of BCMA India. Reach out to them at www.atharvamarcom.com or atharvamarcom@gmail.com.

Its unusual times, and never in recent history have we seen the complete long term shut down of the global economy – as well as fear about the future. In such a situation it is the job of us – the communicators – to stand up and take a greater role in using the tools that we have to better explain and communicate to the world. However – there will be a paradigm shift in the methods and process during such a time. The next couple of episodes I converse with industry leaders about their strategies for these uncertain times.In this episode I speak to Nina Nørgaard Jacobsen, CEO & founder of Biites.com - the brand film distribution platform.biites is a premium platform dedicated to branded content film and series as well as AFP (advertiser funded programs), free for all to watch and enjoy. Their aim is to push the limits of branded and sponsored partnerships, showcasing how new constellations and creative thinking can cater to viewers' interests while serving a commercial benefit.I began by asking Nina on her reaction to the situation and how her organisation was reacting to it.The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.info CoPartnered with Atharva Marcom, India's smartest PR firm. Karnvir Mundrey, the Chief Ideation Officer of Atharva Marcom, is also President of BCMA India. Reach out to them at www.atharvamarcom.com or atharvamarcom@gmail.com.

Connect Communications is a specialised PR agency in political communications. Learn the art here! Andy is Managing Partner and co-owner of Connect, a leading UK public affairs and public relations agency headquartered in London. Andy provides strategic advice and senior counsel to Connect clients on media and political strategy, issues management and crisis communications. Andy has specialist knowledge and strong networks in local government. Andy draws on his experiences as a former Member of Parliament, representing Corby and serving as a Shadow Minister, member of a Select Committee and various Bill Committees. Prior to this, Andy was Chief Executive of the LGIU, an award winning thinktank and membership body for UK local government. Andy's other past roles include: Vice President of the Local Government Association, trustee of the Centre for Public Scrutiny and Board Chair of Local Energy Ltd, a social enterprise business. Andy has also served as a councillor and local authority Cabinet Member. Andy is currently a member of the board of the Public Relations Consultants Association and is a school governor of the Kettering Buccleuch Academy. He features in the PR Week Powerbook of leading figures in public relations. He tweets at @andy_sawford The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.info CoPartnered with Atharva Marcom, India's smartest PR firm. Karnvir Mundrey, the Chief Ideation Officer of Atharva Marcom, is also President of BCMA India. Reach out to them at www.atharvamarcom.com or atharvamarcom@gmail.com.

The secrets of creating great content with storytelling! Revealed in this episode!The Content Marketing Institute, an online resource for information on all things content marketing related, defines content marketing thusly:Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.The key word here is “valuable.” It's what changes this definition from one that could describe almost any form of advertising or marketing. You can tell if a piece of content is the sort that could be part of a content marketing campaign if people seek it out, if people want to consume it, rather than avoiding it.Stefano Marrone, has been pioneering the art of great content marketing. Hear his secrets and learn in this indepth episode.The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.info CoPartnered with Atharva Marcom, India's smartest PR firm. Karnvir Mundrey, the Chief Ideation Officer of Atharva Marcom, is also President of BCMA India. Reach out to them at www.atharvamarcom.com or atharvamarcom@gmail.com.

The building and the construction industry is one of the key sectors for any economy. Yet it is also the most distrusted.From New York to London to New Delhi, every new construction project is looked at with suspicion. Because as a population we are generally negative towards change.The average person still doesn't understand, necessarily, what a huge impact, not just architecture, but the whole built environment has on their lives.The average person still doesn't understand, necessarily, what a huge impact, not just architecture, but the whole built environment has on their lives.That was some of the conversation that I had with Leanne, the Managing Director and founder at ING Media. The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.info CoPartnered with Atharva Marcom, India's smartest PR firm. Karnvir Mundrey, the Chief Ideation Officer of Atharva Marcom, is also President of BCMA India. Reach out to them at www.atharvamarcom.com or atharvamarcom@gmail.com.

As jobs become increasingly similar, there are two skills that everyone would need if they are to thrive. These are the ability to interrogate and make sense of data, and the ability to use insights extracted from data to pursuade others to act. Essentially - Analytics + Storytelling = influence.Humans are hardwired to respod to stories and story structure. Stories are how we make sense of and navigate the world. We respond best to stories based on evidence. But storytellers need to use data as the foundation of stories, not as actual stories themselves. To be truly impactful, rational facts need to be presented with a veneer of emotion. Sam Knowles is a guru in synergising data with stories. With a unbeatable and unique background of data, statistics and public relations; he presents some simple and effective rules of data-driven storytelling that helps everyone tell more compelling, evidence based stories, whoever they may need to convince.He discusses his book, Narrative by Numbers in this podcast.The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.info CoPartnered with Atharva Marcom, India's smartest PR firm. Karnvir Mundrey, the Chief Ideation Officer of Atharva Marcom, is also President of BCMA India. Reach out to them at www.atharvamarcom.com or atharvamarcom@gmail.com.

Out of Home (OOH) is defined as advertising that reaches people outside of their homes in public places. This fast-growing industry includes traditional media displayed on billboards and posters, typically in waiting areas (such as train stations or bus shelters), as well as roads, motorways and in-transit. The entire UK OOH industry is worth more than £1 billion.Digital Out Of Home (DOOH) lets brands distribute creative, dynamic and (vitally) on-the-fly messaging into essentially any venue, including shopping centres, cinemas, restaurants, bars, gyms and petrol stations. DOOH ad spending is growing at a phenomenal rate and is expected to account for 47% of the total UK OOH market in 2018, reports eMarketer.We speak to Kevin Henry, Head of Content & Sponsorship for Ocean Outdoor. Having created the Digital Out of Home (DOOH) category in 2005, Ocean has pioneered, driven and established DOOH to be the engaging media channel that it is today, accounting for circa 50% of all OOH spend.Ocean delivers an advertising channel that exceeds the traditional OOH market through merging the inherent branding strengths of OOH and enhancing through location, audience, research, data and unique technology. Ocean is the pioneer in DOOH advertising technology, leading a new wave of creative solutions through its Ocean Labs division including proprietary solutions such as Vehicle Detection Technology, SimplyFi (Wi-Fi Sponsorship), LookOut Facial Detection Technology and Augmented Reality 
Ocean sees digital marketing, in all its forms, as a companion, not a competitor. The most progressive of modern marketers is one that understands the combination of the accuracy and accountability of digital, and the impact, trust & fame building abilities delivered by the overtness of out-of-home, is a winning formula in today's cluttered advertising market. Hear the secrets of OOH advertising success.The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.info CoPartnered with Atharva Marcom, India's smartest PR firm. Karnvir Mundrey, the Chief Ideation Officer of Atharva Marcom, is also President of BCMA India. Reach out to them at www.atharvamarcom.com or atharvamarcom@gmail.com.

Have you ever felt that your voice is not impactful enough? Have you envied the speakers, whose voice modulation convinces and converts customers followers & friends?Voice is the most critical component of any communication system because it creates a personal connection between people. The ability to enhance voice clarity and ensure every nuance is heard and understood can make the difference between a successful sales pitch to an international customer or a frustrating exchange that ends in misunderstanding.Elaine Jaques is an internationally certified voice coach. Her holistic coaching approach draws from evidence-based research in neuroscience, emotional intelligence, appreciative inquiry, positive psychology, mindfulness, and strengths. One of her secret super powers is calmly and effectively communicating during life and death/high-stress situations!Hear her give you the secrets of creating, developing and delivering the best possible voice you could have!The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.info CoPartnered with Atharva Marcom, India's smartest PR firm. Reach out to them at www.atharvamarcom.com or atharvamarcom@gmail.com.

One of the world's best photographer gives you secrets about how to turn your profile picture into a virtual selling machine!Maurice Jager is based in the Netherlands, and works across Europe - transforming CXOs and their visual image. Here are his tips!The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.info CoPartnered with Atharva Marcom, India's smartest PR firm. Reach out to them at www.atharvamarcom.com or atharvamarcom@gmail.com.

Fueled by increased legalization across the world, the cannabis market is projected to grow from $10.3 billion in 2018 to $39.4 billion by 2023. As James Higdon wrote for Politico, 2019 could be marijuana's biggest year yet as “a green tide in Congress” shows signs that pot could be legal across the U.S. soon. New use cases for medical marijuana and products infused with cannabidiol (or CBD, which is non-psychoactive) have also aided in acceptance of the drug.This all points to huge opportunities for cannabis companies to market themselves to new audiences.Still, there are issues. In some states, cannabis is only legal in certain jurisdictions. And major social networks have prohibited advertising cannabis products. Even the first TV ad for a cannabis product, launched in 2015 by cannabis marketing agency Cannabrand, got pulled at the last minute and never aired.Forced to tread lightly and work around these restrictions, cannabis marketers have gotten creative, providing case studies for launching innovative social strategies under pressure.Here's how they're making it work and striking gold – or green – in this new Wild Wild West of marketing.This time we speak to John McCartney, Managing Director, Wise Public Relations, Inc. | President, PRSA San Francisco Bay Area Chapter. John has engineered a number of campaigns for the cannabis industry.The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.info CoPartnered with Atharva Marcom, India's smartest PR firm. Reach out to them at www.atharvamarcom.com or atharvamarcom@gmail.com.

Content marketing is a long-term strategy, based on building a strong relationship with your target audience, by giving them high-quality content that is very relevant to them on a consistent basis. As consumer behavior changes to research-based buying, content has become a critical weapon of professionals, especially marketers. This obsession with great content has lead to something called “content marketing". Branded Content Marketing is predicted to be at the heart of every marketing strategy, and there is growing evidence that there will be a significant shift in budgets to support it. However, there is still confusion as to how to do it, who should do it and how it is measured. This podcast bring you the knowledge, the skills and the secrets – you need to take you to the absolute cutting edge of Branded Content. The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.info This time we speak to Luke Southern, Managing Director at Drum (drum.co.uk). They are a content business that helps ambitious brands both co-create and co-opt popular culture. Being a part of OMNICOM MEDIA GROUP UK means they not only understand audiences better with access to their vast data, but we also reach them in more effective ways through preferential access to the biggest media platforms and networks. CoPartnered with Atharva Marcom, India's smartest PR firm. Reach out to them at www.atharvamarcom.com or atharvamarcom@gmail.com.

Branded Content Marketing is predicted to be at the heart of every marketing strategy, and there is growing evidence that there will be a significant shift in budgets to support it. However, there is still confusion as to how to do it, who should do it and how it is measured.This podcast bring you the knowledge, the skills and the secrets – you need to take you to the absolute cutting edge of Branded Content. The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.infoThis time we speak to Pete Fergusson, the Founder & CEO of Nemorin; and Graham Hayday, the Director of Content. Nemorin Creative is a worldwide supplier of high quality video production services for Publishers, Brands, Agencies, SMEs and more. They work with Filmmakers across the globe to create bespoke video content that engages both head and heart..You will learn a lot here. The power of video, and how it can be harnessed.CoPartnered with Atharva Marcom, India's smartest PR firm. Reach out to them at www.atharvamarcom.com or atharvamarcom@gmail.com

Branded Content Marketing is predicted to be at the heart of every marketing strategy, and there is growing evidence that there will be a significant shift in budgets to support it. However, there is still confusion as to how to do it, who should do it and how it is measured.This podcast bring you the knowledge, the skills and the secrets – you need to take you to the absolute cutting edge of Branded Content. The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.infoThis time we speak to Gustaf Stenlund. Gustaf is a Digital Marketing Manager with Nudge. Nudge Nudge is a content marketing analytics platform that drives performance for leading brand advertisers and premium publishers.Listen to this one really carefully. I promise you – it can change your digital strategy. CoPartnered with Atharva Marcom, India's smartest PR firm. Reach out to them at www.atharvamarcom.com or atharvamarcom@gmail.com

Branded Content Marketing is predicted to be at the heart of every marketing strategy, and there is growing evidence that there will be a significant shift in budgets to support it. However, there is still confusion as to how to do it, who should do it and how it is measured.This podcast bring you the knowledge, the skills and the secrets – you need to take you to the absolute cutting edge of Branded Content. The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.infoThis time we speak to Adam Harris. Adam is a content specialist with Twitch. Twitch is a live streaming video platform owned by Twitch Interactive, a subsidiary of Amazon. As of May 2018, it had 2.2 million broadcasters monthly and 15 million daily active users, with around a million average concurrent users. Furthermore, it had over 27,000 Twitch partner channels.CoParternered with Atharva Marcom, India's smartest PR firm. Reach out to them at www.atharvamarcom.com or atharvamarcom@gmail.com

Branded Content Marketing is predicted to be at the heart of every marketing strategy, and there is growing evidence that there will be a significant shift in budgets to support it. However, there is still confusion as to how to do it, who should do it and how it is measured.This podcast bring you the knowledge, the skills and the secrets – you need to take you to the absolute cutting edge of Branded Content. The podcast is in partnership with the BCMA. The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. To know more about the BCMA, go to www.thebcma.infoKicking it off, is a conversation with Andrew Canter, the Global CEO of the BCMA. He is amongst the leading practitioners in branded content and has over twenty five years experience working in marketing communications.He is responsible for spearheading the development and launching BCMA Chapters and forming Affiliate Partnerships across the world. He has been instrumental in developing the BCMA's proprietary contentmonitor evaluation system which has been widely used by the industry.He also the Chief Content Officer (CCO) at Global Living Brands (GLB), and is responsible for selecting and developing suitable projects for the GLB Media Investment Fund, financing movies, TV formats and Digital content.If you liked this, give us a 5 star rating on iTunes!Write to me at kmundrey@thebcma.info or call +91 9886494095