Podcast appearances and mentions of ann handley

It's pretty common to hear copywriters recommend that you study old sales pages and even sales emails, but what about old magazine ads? The kind that are printed on paper in actual periodicals? Today, where so much advertising happens online or in your social media feed, Ad writing is a bit of a lost art form. But that doesn't mean we can't learn from it. In the 435th episode of The Copywriter Club Podcast, I interviewed Lewis Folkard who breaks down old ads for his newsletter readers. And he shared what copywriters have to learn from his approach. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Lewis' Website The Olive Ad Breakdown The Silk Cut ad The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh:  Copywriters seem to revere old books by Eugene Schwartz and Vic Schwab. But what about old ads? This is The Copywriter Club Podcast. If you've been a copywriter for more than a few weeks, you've probably heard other more experienced copywriters mention books like Breakthrough Advertising by Eugene Schwartz, How to Write an Advertisement by Victor Schwab or Tested Advertising Methods by John Caples. They make up a large part of the official cannon of copywriting. In fact, David Ogilvy once said no one should be allowed to write a single word of copy until they had finished reading Caple's book seven times. Of course there are new books that ought to be added… books by Joe Sugarman, Ann Handley and Matthew Dix.  In addition to books, there are a lot of copywriters who like to study old sales pages. They create swipe files full of them. I do this. My swipe file has more than 1,000 differnent sales pages I've collected over the last decade. Some copywriters even suggest you hand write sales pages as part of your learning. I don't go that far, but I think you can learn a lot by studying the persuasion techniques that copywriters have used in their work. But what about ads? One page with an image, headline, and a few lines of copy?  Are they worth studying? And what can we learn from them? My guest on this episode is Lewis Folkard. Lewis has made a bit of a name for himself by picking old print ads from advertising award books, analyzing them, and writing about why they are effective or not. Lewis' breakdowns are more than interesting reading, they're mini-lessons on copywriting, attention-getting and persuasion. He told me why he does it and how it's impacted his business in this interview. Stick around to hear what he had to say. As you might expect, this episode is brought to you by The Copywriter Underground. I've mentioned that I've been rebuilding the content vault and adding a ton of additional workshops to it. Workshops taught be expert copywriters like Parris Lampropoulos, Joanna Weibe, Stefan Georgi, Jack Forde, Chanti Zak, Laura Belgray and dozens of others. And it's not just copywriters, we've got marketing experts teaching how to build funnels, how to market using tools like Linkedin and Pinterest, how to put yourself in the right mindset to succeed and so much more. And that's just the workshops. There are dozens of templates, a community of like-minded writers holding each other accountable, and monthly coaching with me. It's time you joined us inside. Learn more at thecopywriterclub.com/tcu And now, my interview with Lewis Folkard… Lewis, welcome to the podcast. I would love to hear your story and how you became a copywriter. Lewis Folkard: Okay, well, I mean, I guess a lot of copywriters say very similar things in the sense that I feel like I've always had an interest in people and communications. I mean, some of the earlier nonfiction books that I read were kind of about human psychology and communications. I think there was a How to Win Friends and Influence People and another one by Brian Tracy, I believe. But I was young and just always enjoyed learning about how the human mind works and...

This week, I'm joined by my favorite recurring guest and the star of our “Is this ANNything” mini-series, the brilliant Ann Handley.Throughout this mini-series (usually called “Is This Anything?”), close friends and collaborators join me to work out new ideas and unproven drafts to see if it is, in fact, anything.Today, Ann and I start by discussing the first time we were paid to speak, then we touch on my white whale of public speaking, the big no-nos when opening speeches, and how we have evolved our on-stage voices over the years.  Then, we crack open Ann's notebook to hear musings on her favorite pencils, Blackwings, before I reciprocate with a draft of my own: a story about a hilarious business bro who didn't realize he was the joke. It's a refreshing look at two prolific writers and speakers (and one bestselling author!) in the middle of their process.Learn more about Ann at her website and subscribe to her newsletter Follow Ann on LinkedIn and InstagramBuy Ann's book, Everybody Writes***REGISTER FOR MY NEXT BOOTCAMP:Design My Signature Talk is a virtual intensive where I help you develop and nail your next talk and elevate your speaking all year long.For a limited time, registrants get my bonus masterclass, Booking Better Stages, all about marketing, selling, and booking yourself as a speaker, whether you want to get paid to speak or drive business another way through your talks. Register now at jayacunzo.com/signaturetalkIMPROVE YOUR SPEAKING + STORYTELLING: Subscribe to my newsletter and learn more about me at jayacunzo.comWork with me one-on-one: jayacunzo.com/servicesBook me to speak: jayacunzo.com/keynotes***CONNECT:Follow me on LinkedIn, Instagram, or BlueskyThis episode was produced by Ilana NevinsCover art designed by Blake Ink***ABOUT ME:I help business leaders become stronger speakers and storytellers. The goal isn't to get in front of your audience. The goal is to ensure they care. While others agonize over reach, your ability to resonate helps you compete on the influence of your ideas, not the volume of your marketing.With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches, frameworks, and stories to influence, inspire, and drive results.After making a name for myself as an early advocate for quality and storytelling in content marketing at brands like Google and HubSpot, I've partnered with orgs like Mailchimp, Salesforce, Wistia, and GoDaddy and consulted dozens of authors, entrepreneurs, execs, and creators on their storytelling, messaging, and public speaking.I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I'm in enemy territory). In the 60 seconds per week I'm not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi on LinkedIn or contact me here.***SUPPORT THE SHOW:Leave a review on Apple PodcastsLeave a rating on Spotify  ***Reminder to register for my upcoming bootcamp before enrollment closes next week: jayacunzo.com/signaturetalk

In part two of these special guest-hosted episodes of The Simple and Smart SEO Show, Sara Jensen and Shea Karssing explore how AI is reshaping SEO, the importance of human creativity in marketing, and the long-term value of offline brand-building. Dive into practical tips for 2025, such as creating quality content, embracing conversational tones, and leveraging AI as a tool, not a replacement. Learn how brand awareness impacts SEO and why genuine human connection still reigns supreme in the digital world.

In this captivating episode, we delve into the art of storytelling with Jay Acunzo, an expert who helps individuals and brands become stronger storytellers. Jay emphasizes the importance of resonance over reach and challenges us to consider how we can truly connect with our audience by making them care. Learn About... - Resonance vs. Reach: Understand why focusing on resonance is more impactful than just increasing reach, and how it can lead to greater engagement and loyalty. - Crafting Effective Stories: Discover the importance of having a defensible premise and how it can turn a good story into an effective one that drives action. - Valuable and Original Content: Explore how to make your content more insightful and personal to stand out in a crowded marketplace. - Developing Your Unique Voice: Learn how practice and feedback can help you refine your storytelling skills and make your message resonate. - Asking Better Questions: Gain insights into how asking the right questions can lead to deeper understanding and more meaningful communication. Our Guest... Jay Acunzo is a seasoned storyteller and consultant who has worked with industry giants like Google, HubSpot, Mailchimp, and Salesforce. He hosts the podcast "How Stories Happen," where he explores the nuances of storytelling with renowned voices like Seth Godin and Ann Handley. Jay is passionate about helping others find their unique voice and believes that the key to effective storytelling lies in resonance and authenticity. ~._.*._.~ Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 161, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE ** Our editor Avri makes amazing music! Check out his music on Spotify! **

How would you rate your LinkedIn content strategy's effectiveness? In a recent study, Less than a third (29%) called theirs extremely or very effective. So, let's ask Ann Handley how she would turn this around in 2025. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Welcome Ann Handley 04:15 The State of B2B Content Marketing 08:16 Strategies for Spectacular LinkedIn Content 17:48 Personal vs. Personable in Marketing 26:41 Encouraging Experimentation and Differentiation 31:04 Looking Ahead to Content Marketing 2025  Connect with Ann Handley on LinkedIn ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #ContentMarketing #B2B

This week, we're joined by our first-ever recurring guest. The brilliant Ann Handley (WSJ bestselling author of Everybody Writes and globally touring keynote speaker) joins us for a very special episode of “Is This Anything?”, the mini-series, where friends and collaborators join me to work out new ideas, unproven drafts, and hidden ideas to see if it is, in fact, anything.But because it's Ann, we're renaming it Is This ANNything. Get it? Do you get it? (If you didn't like that, you're really not gonna like this episode…)First, we discuss a story we co-wrote on Threads, sharing back and forth posts to build on each others' previous ideas. Read that story here (you need to click into the first Thread for the threading to make sense. Oh, Threads…)Then, we share drafts of our newsletters, each at different stages, and workshop improvements.It's a refreshing look at two prolific writers and speakers (and one bestselling author!) in the middle of their process.Read Jay's final newsletter version here. (Ann has not written the draft publicly as of this episode's publish date.)Listen to Ann's first appearance on How Stories Happen as she dissects a published piece: “How do we all sign our work?” - Episode 3 with Ann Handley RESOURCES:⚫  Learn more about Ann at her website and subscribe to her newsletter ⚫ Follow Ann on LinkedIn and Instagram⚫  Buy Ann's book, Everybody Writes

A special episode of This Old Marketing where Joe and Robert answer AI and content marketing questions from some of the world leaders of marketing.  Find your answers to content marketing spending, how AI is affecting content marketing, advice for new marketers, how to handle a personal brand in a business, how much to invest into internal content creators and much, much more. Special thanks to our marketing experts: Drew Davis Katie Brinkley Mark Schaefer Rob LaLacheur Ann Handley Brian Piper Michael Stelzner A. Lee Judge ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects and customers. And reimagined Marketing and Content Hubs — to attract and convert more leads, and send your revenue soaring.  - Hubspot.com/ ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

Join us for a captivating conversation with Ann Handley, a renowned leader in the world of content marketing. Discover the inspiring journey that led her to become Chief Content Officer and learn why this title was more than just a personal branding move.In this episode, Ann shares her insightful perspective on leadership, defining it as a delicate balance of speaking your truth, being open to others, and maintaining humility. She explores the importance of embracing your leadership identity and its impact on your organization.Learn about the challenges marketers face in defining their leadership roles and the constant evolution of the marketing landscape. Ann emphasizes the need for clarity, empowerment, and a touch of inspiration, fun, and authenticity to truly embody the role of a leader.Learn more about Ann:Ann Handley is a Wall Street Journal bestselling author focused on helping businesses worldwide escape marketing mediocrity to ignite tangible results. Her work has appeared in Entrepreneur, the Wall Street Journal, NPR, Chicago Public Radio, and the Financial Times. IBM named her one of seven people shaping modern marketing. More than 50K people subscribe to her popular email newsletter.She is the world's first Chief Content Officer, a principal at training and education company MarketingProfs, and a regular speaker at events globally.Ann is also a mom, dog person, and writer. Her favorite food is kale salad. But don't hold that against her.Ann's Links:Instagram: https://www.instagram.com/annhandley/Website: https://annhandley.com/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Join host Cody McLain in this episode of the MindHack Podcast as he sits down with Anita Anello, an entrepreneur who successfully transitioned from a high-powered software executive to a homeschooling mom and thriving home-based business owner. Anita shares her journey of leaving the corporate world to seek greater freedom and fulfillment, and how she developed her 6-Step Blueprint to Build a Profitable Business. She provides practical insights and actionable advice for those looking to make a similar transition, highlighting the importance of identifying strengths, building a following, nurturing relationships, and presenting compelling offers.In addition, Anita introduces her Elite Entrepreneur Events Formula, a strategy designed to help entrepreneurs host virtual events that generate significant revenue. Discover how Anita balances business success with family life and empowers women to achieve their dreams. This episode is packed with valuable guidance on navigating the challenges of entrepreneurship and creating a profitable business while maintaining a fulfilling personal life.Whether you're contemplating a career change, starting your own business, or seeking ways to achieve a better work-life balance, this episode provides the motivation and tools you need to take the next step in your entrepreneurial journey.About this GuestAnita Anello is an entrepreneur who transitioned from a high-powered software executive to a homeschooling mom and successful home-based business owner. With years of experience in the corporate world, Anita now leverages her expertise to empower women through her 6-Step Blueprint to Build a Profitable Business. She is dedicated to helping individuals turn their specialized knowledge into thriving consulting businesses. Anita's journey is marked by resilience, community building, and a passion for balancing professional success with family life. She also developed the Elite Entrepreneur Events Formula, designed to help entrepreneurs host virtual events that generate significant revenue. Anita's commitment to empowering others and her practical, actionable advice make her a respected figure in the entrepreneurial community. Guest LinksWebsiteElite Entrepreneurs VIPFacebookYouTubeListen on Apple PodcastListen on SpotifyDownload as an MP3Free 6-Step Blueprint to Build A Profitable, Skills-Based BusinessPeople & Other MentionsJodi WellmanYou Only Die Once: How to Make It to the End with No Regrets by Jodi WellmanJodi Wellman InterviewCrushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too by Gary VaynerchukEverybody Writes: Your Go-To Guide for Creating Ridiculously Good Content by Ann Handley

Anyone who oversees a website needs to pay attention to the impact of Google's new “AI Overview” on referral traffic. We'll discuss that. Also, do brands care anymore about appearing ‘woke'? Plus, the U.S. surgeon general wants a warning label for social media, a project that might inspire your brand to pick up a camera, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. EPISODE SUMMARY Facebook woos Gen Z Woke brands Spotlight: Quaker Oats photo project Social media warning label AI's impact on Google search Closing: Advice for your to-do list Closing: A drastic social media diet ARTICLES AND LINKS Facebook renews focus on young users Your favorite brand no longer cares about being woke Consumers are less interested in brands taking stances on sociopolitical issues Jon Stewart smashes the myth of corporate morality in Pride, BLM, and beyond Quaker illustrates the power of mornings with interactive photo series Why I'm calling for a warning label on social media platforms Why publishers fear traffic, ad declines from Google's AI-generated search results The state of publisher traffic: Framing the evolution and impact of search and referral in 2024 Gartner predicts search engine volume will drop 25% by 2026 Google Zero is here, now what? Ann Handley's latest email newsletter Kara Hardin post What it's like to be off social media FOLLOW HANSON AND HUNT Show page - HansonandHunt.com Apple Podcasts Spotify RSS feed SIGN UP FOR ARIK'S WEEKLY NEWSLETTER Subscribe MARKETING PODCAST NETWORK Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net. Learn more about your ad choices. Visit megaphone.fm/adchoices

“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.” – Ann Handley. I always say this: Sales and Marketing are different. They support each other; they are like a marriage. Marketing gets people to agree to speak with you, while sales get the client or prospect to buy from you. My expertise is sales, and I have had to and continue to hire people to help me as I pivot or add to my existing business.   Whenever I have someone on this show who is an expert in Marketing, I listen and learn because it is not my zone of genius.     About Andy Neary: Andy is a former professional baseball player, a two-time Iron Man finisher, a business coach, and the founder of Complete Game Consulting. Combining the skills and talents he used to compete in professional baseball and Ironman, Andy's mission is to help business and insurance professionals succeed in their careers and lives. He helps insurance professionals target the right audiences at the right time. His programs help people cultivate the “off-field” habits, mindset, and rituals that lead to all-star performances.   How to Get in Touch With Andy Neary:  Email:  andy@completegameconsulting.com Website:  https:// completegameconsulting.com   Stalk me online! LinkTree: https://linktr.ee/conniewhitman   Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube.  New episodes post every week - listen to Connie dive into new sales and business topics or problems you may have in your business.

When so many people are excited to create a higher volume of content, shouldn't we think more about what gives our work greater power? That's what our guest today understands better than most, and she draws that power from everyday moments she hunts out, like a squirrel finding nuts in the yard.Meet Ann Handley—she's a best-selling author, a pioneer in content marketing, and a popular B2B speaker with a knack for imbuing ordinary moments with extraordinary meaning.Ann reveals her morning routine, her idea capture system, and most importantly, her process and practice of becoming a word-class noticer of stories during a time when so many people simply stuff a screen in their face or turn to cheat-sheets to produce generic content.In this episode, we dissect a signature story shared to her newsletter, Total Annarchy, which she sent to just over 50,000 readers. We zero in on a pivot point in the middle that makes the work resonate, and we find plenty of existential debates that unfolded in her writing process.Together, we discover how to connect with an audience on a more personal level and leave a lasting impression, ensuring your stories aren't just heard but felt. The best part? You don't need to experience anything groundbreaking for your words to hit hard. But you do need to become a notice.Jump into the conversation: (04:48) Meet Ann (19:36) Ann's Story (26:21) Dissecting the StoryResources:⚫ Follow Ann on LinkedIn: https://www.linkedin.com/in/annhandley/⚫ Check out her website and subscribe to her newsletter here: https://annhandley.com/⚫ Read Ann's book, Everybody Writes: https://annhandley.com/everybodywrites/

It seems to me that the best business model for content entrepreneurs focuses on the creation, arrangement and distribution of words. Although most content creators don't see it that way, it doesn't mean it's not true. What do you think? Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100. Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial.  ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

Margaret has spent the last decade building scalable, effective marketing programs—and teams—for B2B SaaS companies like OpenView, Appcues, and InVision. She now advises founders on how to do the same. She also co-hosts a weekly podcast called "Don't Say Content" with Devin Bramhall.  Questions and topics we covered include: Why Margaret took the plunge to become a soloprenuer?  Her recommendations for where to upskill as a marketer The characteristics of high-performing marketing teams?  Why marketing teams need to have fun to thrive.  The importance of knowing the differences between “Shared Language” and Institutional Knowledge… The key questions individual contributors should be asking their bosses to get a better understanding of company strategy… The skills Margaret would be learning this year if she had to start her career now… Why founder-led marketing still works, regardless of company size… How to think about “playbooks”… What are the major pitfalls that arise within the Head of Marketing and CEO relationship? Why is it important to have a focus on longer timelines as you move up the management ladder? Why strategy is supposed to take into account triaging “urgent” tasks… And more! Connect with Margaret on Linkedin- https://www.linkedin.com/in/margaret-kelsey-104abba/  Connect with me on LinkedIn - https://www.linkedin.com/in/kennysoto/ Here's Margaret's podcast if you want to get even more of her knowledge - https://www.dontsaycontent.com Want to learn the best ways you can produce and grow an effective podcast for your business in 2024? Check out https://www.brandpodcastsummit.com!  On January 24th we're hosting The Brand Podcast Summit, a free-to-attend virtual event designed exclusively for marketers and comms people to succeed in podcasting in 2024. Speakers include Ann Handley, Rand Fishkin, podcast producers from NPR, the BBC, podcast growth pros, AI and automation experts…One attendee also has the chance to get $500's worth of podcast equipment! Shoutout to a previous guest of the show, Harry Morton, for sharing this. Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, and more. Music for this podcast comes from www.davidcuttermusic.com

In this final episode of MIke'd Up Marchev for 2023, Mike reminds us that we are all writers. He references the book by Ann Handley titled EVERYBODY WRITES and reminds us of the importance of graphics, photos and videos in today's communication. Today's message is short, sweet and on target as we enter a brand new year prepared to build upon our already sucessful companies.See omnystudio.com/listener for privacy information.

In this episode, Matt and Lauren expound on the many reasons we're passionate about sponsoring and attending in-person events. We talk about why we love meeting new people (even as a pair of introverts), the educational and inspirational benefits, networking and community-building opportunities, and more! Matt's Famous Vegas Out-of-Office:I am out of the office Monday, November 6th, through Friday, November 10th. While dodging casino zombies and buffet browsers, my team and I will be attending The 20Books author conference in Las Vegas. I don't drink, smoke, or gamble, so you can imagine how excited I am to spend a week in a hazmat suit every time I step out of my hotel room. I will do my best to reply to your email, but please cut me some slack if it takes a few days. If it takes more than 3 days, please notify the Las Vegas PD that I may have fallen victim to the aforementioned zombies.Dive Deeper

Brace yourselves fellow marketers because in this special mashup, we're diving deep into the world of content marketing, and bringing you some of the hottest takes from industry experts that you won't want to miss. Writer's block is the specter that's been haunting writers since the dawn of time, plaguing their souls with terror—but does it exist or has it been a figment of their imagination this entire time? Ann Handley gives her hottest take on the matter. And later, Dakota Robertson, the founder of Growth Ghost is on a mission to exorcise the demons of complexity in marketing—and unpacks his special hatred for overly complex copy. So whether you're an aspiring copywriter or a marketing enthusiast remember, in the world of marketing, the only thing scarier than a ghost is bad content—so tune in now to learn how to keep that content forever young! Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Ann Handley, the world's first Chief Content Officer and Chief Content Officer of MarketingProfs, author of the Wall Street Journal best seller, Everybody Writes and co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, explores the evolution of content marketing especially with the coming of age of ChatGPT, Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Marketing. As a business owner, you either love it or hate it. If you don't enjoy it, you have to find ways to make it work for your business, so why not learn from experts? You can simplify your marketing strategy by breaking it down to authentic storytelling. My guest today is, like me, a marketing nerd who loves all things marketing, and she's sharing practical tips to help anyone improve their marketing strategy. Join us to learn more!Rachel Murphy is a fractional marketing manager who works with holistic health practitioners to grow their personal brand, crush their digital marketing strategy, and create content that feels good and works. She received her business degree in marketing before kicking off her career at a digital marketing company working with Fortune 500 retailers. She left corporate America to start an Ayurvedic brand before realizing she was more marketer than practitioner and pivoted to serve that niche in a new business that she calls Rooted Strategy.In this episode, we discuss what marketing is really about. We discuss ethical marketing practices, what a hook is, and how to uplevel your content. We also got Rachel's hot take on AI, and you don't want to miss how she's using it in her business. We talk about the power of niching and what you should be doing at the beginning and later on as your business grows. Show Highlights:How Rachel chose holistic practitioners as her nicheWhy she finds the world of marketing so fascinatingHow marketing is all about storytellingRachel's tips for inserting more story into your marketingHow to do ethical marketing and use hooks strategicallyWhy people get stuck in their marketingRachel's hot take on using AI in marketingWhat Rachel's birth chart says about her entrepreneurial spiritHow Rachel's marketing philosophy goes against the grainHear Rachel's answers to rapid-fire questions about helpful advice, morning routine, and what she's reading right now.Rachel's takeaways: “Don't be afraid to simplify your marketing. Figure out the three things you can do each week to move the needle and start with those.”Resources and Links:Connect with Rachel Murphy: Website (Find out more about Rachel's new marketing subscription plan.) and InstagramBooks mentioned by Rachel:Everybody Writes by Ann Handley and One True Loves by Taylor Jenkins ReidI'm hosting a FREE roundtable discussion on Wednesday, September 27: Bankroll the Change, Make Money, Do Good. Sign up at www.weaveyourbliss.com and make your plans to attend!Get more info about the 2023 Vibrancy Retreat, an astrology and ayurveda retreat to rejuvenate, go deep into your personal astrology, and plan together for the year ahead. We are accepting applications now! Only a couple of spots are still available:https://www.weaveyourbliss.com/vibrancy-retreatJoin the Weave Your Bliss newsletter for exclusive Resonance Love Letters. Get these exclusive Friday emails that give you the inside scoop! Sign up on my website.

In this enlightening episode of 'Do This, Not That,' host Jay chats with best-selling author and marketing leader Ann Handley in a podcast that's brimming with wisdom on content marketing, writing strategies, and the increasing role of AI in the modern marketing world.Prepare to contemplate crucial questions such as:- How does Artificial Intelligence serve as a tool for faster and more effective content creation?- How can newsletters be launched from scratch and made successful even without a large existing audience?- What travel hacks does Ann recommend, based on her global speaking schedules?- What is the significance of the upcoming B2B Forum for those in B2B marketing?Get an insightful peek into an exciting discussion, where Ann changes the perspective on AI from being a potential writing replacement to "efficiency accelerators." Let's dive in!Follow Jay Schwedelson on LinkedInFollow Ann Handley on LinkedInCheck out Guru Events

You've heard it a million times - improving your writing will make you better at just about any job you can think of. But how do you actually improve? How do you hone the craft?   Marketing expert and bestselling author Ann Handley dedicates much of her own writing to teaching the craft, and she says the most important component of effective writing is the unique voice of the author.  Especially today, when everyone with a social media account is a defacto marketer, and AI writing tools are improving at rapid speed, the ability to communicate with your own unique, unaffected voice is the key skill that makes great writers stand out.  So how do you write in your own voice? Well, like anything else, it's about a whole lot of practice! Ann teaches you how to make time for writing everyday, and how to ensure you have fun doing it. Connect with Ann on Twitter or Instagram or sign up to her newsletter You can find the full interview here: Marketing pioneer Ann Handley shares tools, tactics and attitudes that will make you a better writer *** My new book Time Wise is out now. You can grab a copy here.   Connect with me on the socials: Linkedin Twitter Instagram    If you're looking for more tips to improve the way you work, I write a fortnightly newsletter that contains three cool things I have discovered that help me work better, which range from interesting research findings through to gadgets I am loving. You can sign up for that at http://howiwork.co Visit https://www.amantha.com/podcast for full show notes from all episodes. Get in touch at amantha@inventium.com.au   CREDITS Produced by Inventium Host: Amantha Imber Sound Engineer: Martin ImberSee omnystudio.com/listener for privacy information.

In this new episode of Email After Hours, certified content queen Ann Handley, Chief Content Marketing Officer at MarketingProfs, shares her secrets to creating engaging email content that converts casual email browsers into lifetime customers.

Hear expert insights from Foundant's copywriter on how to craft compelling copy. In this episode we cover the importance of considering your audience, writing for different mediums, where to find inspiration, adding personality when you are writing for an organization, and the power of stepping away.Katie Sproles, Marketing Copywriter | Foundant TechnologiesThroughout her 30-year career in marketing and communications, Katie feels fortunate to have been able to dedicate her skills to writing compelling copy about organizations that serve others or enable the work of those who do. Before joining Foundant's team in 2021, she focused her efforts on writing about the programs and services offered by a public university art museum, a customer-owned utility, and local government in Eugene, Oregon—all of which make a difference in the lives of those they serve. That's what brought Katie to Foundant. She is energized every day by the work its clients are doing to make the world a better place. A mountain girl at heart, Katie is happy to have finally planted her roots in the city of Foundant's headquarters, Bozeman, Montana. When she's not working, you'll likely find Katie outside, looking for different ways to explore the local trails, rivers, and lakes. It's hard to say whether she has more photos of Bozeman's breathtaking sunrises and sunsets or her beloved dogs, Moby and Max. One thing is sure—she has fewer photos of her husband and two teenage daughters whom she loves deeply but are far less willing subjects.Links: Blogs Katie Has Authored: resources.foundant.com/authors/katie-sproles"Everybody Writes" by Ann Handley: annhandley.com/everybodywrites/Ann Handley Newsletter: annhandley.com/newsletter/Wordifier: claxon-communication.com/wordifier/"Communicate for Good" Recorded Webinar with Erica Barnhart: resources.foundant.com/education-webinars-for-grantmakers/communicate-for-good-raise-awareness-revenue-and-impact-one-word-at-a-timeCompass: Connect with other members of the philanthropic community at Community.foundant.comSocial: Follow Foundant Technologies on Facebook, Linkedin, Twitter, and Instagram

Bullseye Marketing: How to Grow Your B2B Business Faster 2nd Ed. by Louis Gudema About the Book: Do you want to accelerate the growth of your B2B company? In Bullseye Marketing, you'll learn how to develop, launch, and scale a successful marketing program for your B2B company. Louis Gudema focuses his Bullseye Marketing Framework exclusively for B2B companies in this second edition. The first edition was named One of the Best Marketing Books of All Time by Book Authority. I have written a new foreword in which I say, “Over the past decade-plus, for my Marketing Book Podcast I've read nearly 500 excellent marketing and sales books, cover to cover. As you can imagine, with that many titles under my belt, so to speak, the range of authors and quality of titles is considerable. Louis Gudema's original Bullseye Marketing is one of my favorites. This new edition is even better.” At the strategic level, readers of Bullseye Marketing will learn the three-phase Bullseye Marketing Framework that prioritizes the fastest, most cost-effective ways for B2B companies to grow faster.  Louis then goes into detail on what it takes to successfully implement close to two dozen marketing tactics, providing hundreds of tips, best practices, and examples for successfully executing B2B marketing campaigns.  While many companies put too great of an emphasis on short-term lead generation, in this second edition Louis presents research around the importance of long-term building of a company's brand and its mental availability to optimize long-term business growth.  He also provides evidence of the importance of creativity in building mental availability, and many examples of creative B2B marketing that go beyond the more typical product-centric marketing seen by many companies. The book also includes interviews with nationally-known marketing and sales leaders Ann Handley, Scott Brinker, Evan Kirstel, Gini Dietrich, Jeanne Hopkins, Jim Ewel, James Carbary, and Zorian Rotenberg, and new case studies. About the Author: Louis Gudema helps B2B companies build their brands and generate leads as a fractional CMO and marketing strategist. He also mentors MIT startups as part of its Venture Mentoring Service, and since 2015 has led an annual marketing boot camp for the MIT startup community.  Louis previously founded a marketing agency serving enterprise companies such as IBM and the Boston Globe. He then pivoted it into a SaaS company and grew it into one of the top companies in its national market before a successful exit. He has acted as vice president of business development at two mid-sized marketing agencies. For several years, Louis was the head of the executive committee for Boston's Sales and Marketing Innovators professional association. Louis speaks frequently on marketing and business at regional and national events and has written for leading business sites including The Harvard Business Review, MarketingProfs, IDG Connect Marketer, Chiefmartech, Venture Beat, The Content Marketing Institute, and Econsultancy. And if that's not enough, he also ghostwrites and co-writes business and marketing books. And, interesting fact - he grew up on a farm in Illinois, and he has won poker tournaments - at casinos!  Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/bullseye-marketing-2-louis-gudema 

Can a content marketer's mindset help you with creating highly successful SEO content? Did you know that the gap between content marketing and SEO has significantly narrowed in recent years? Wix's own Mordy Oberstein and Crystal Carter welcome guest Sarah McDowell, SEO Manager at Captivate, where they discuss the nuances and crossroads between SEO and content marketing on this episode of the SERP's Up SEOPodcast.    [00:02:17] What's On This Episode of SERP's Up? [00:03:56] Focus Topic of the Week: SEO & PPC: Should SEOs adopt a content mindset? [00:19:52] Focus Topic Guest: Sarah McDowell [00:20:27] Going, Going,... Google!   [00:34:50] Snappy News [00:35:07] Follow of the Week: Ann Handley Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Sarah McDowell Joe Hall Ann Handley Resources: Wix SEO Learning Hub Capitvate The SEO Mindset Podcast Do Ranking Factors Matter for SEO Featured Snippet Market Share Study Featured Snippet Content Diversity The Searchlight Newsletter News:  Google Search Console To Drop Page Experience Report, Mobile Usability Report & Mobile-Friendly Tests Google Drops Mobile-Friendly, Page Speed, Secure Sites & Page Experience As Retired Ranking Systems Understanding page experience in Google Search results Creating helpful, reliable, people-first content

Ann Handley is the Chief Content Officer at MarketingProfs and the Wall Street Journal bestselling author of Everybody Writes. Recently, she embarked on a “down-to-the-studs” second edition of the book—revised, expanded, and 10% funnier. We talk about all of this—including why she didn't want to promise more than 10% funny—this week on the On Brand podcast. About Ann Handley Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the seven people shaping modern marketing. Ann is a digital marketing pioneer and the Chief Content Officer of MarketingProfs, the leading marketing training company with more than 600,000 subscribers. She is the Wall Street Journal bestselling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, and co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Her books have been translated into 19 languages, including Turkish, Korean, Italian, Chinese, and Japanese. A LinkedIn Influencer, she has more than 420,000 followers on Twitter and is consistently named one of the more influential marketers on social media. She has contributed commentary and bylines to Entrepreneur magazine, IBM's Think Marketing, Inc. magazine, Mashable, Huffington Post, American Express, NPR, and the Wall Street Journal. Ann lives in Boston, where she is Mom to creatures two- and four-legged. She is an E.B. White Superfan, a Cavalier King Charles Spaniel enthusiast, and a novice tap dancer. She escapes it all by retreating to her tiny-house office, which houses her vintage typewriter collection. Episode Highlights “Mediocrity has always been there,” Ann began as I asked about her focus on helping marketers escape a world of content mediocrity. However, she was quick to note that she never wants to make people feel bad—especially about their writing. What someone really means when they say ‘I'm terrible at writing.' We have a lot of baggage with writing. “When someone says ‘I'm terrible at writing what they usually mean is ‘I'm terrible at grammar.'” But that's just one piece of writing. And anyone can write. Or, perhaps a better way to say it is, everybody writes … “A fun romp through writing.” Recently, the second edition of Ann's bestseller Everybody Writes came out. New revised, and 10% funnier. Why just 10%? She explained that she didn't want to overpromise on the funny. The sunroom of brand voice. This ambitious undertaking had her taking the book “down to the studs” and rebuilding and in some cases removing sections. She also expanded the concept of brand voice into its own section. Think your brand isn't cool enough for brand voice? Check out the Northeast Ohio Regional Sewer District (a favorite of Ann's). What brand has made Ann smile recently? “Cunk on Earth,” a hilarious new series on Netflix starring Diane Morgan. “It made me laugh out loud and I don't do that a lot.” To learn more, check out her website and connect with her on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

When marketing expert and author Ann Handley says everyone should improve their writing skills, she doesn't mean we should all be turning our email exchanges into florid prose or epic tomes - while better writing absolutely makes for better emails, Ann's real goal when working on her writing is actually to improve her thinking.  After her college professor told her that being a better writer would make her more successful in any field, she put her head down and committed to learning her craft. Along the way, she realised that the act of writing itself isn't necessarily what makes someone more likely to be successful; instead, it's the constant practice in distilling one's thoughts into understandable, useful communication with other people. When you can do that, you can really do anything! Ann shares the tech tools that make the biggest impact on her writing and writing routines, and highlights the most common flaws she sees in new writers' work. Connect with Ann on Twitter or Instagram or sign up to her newsletter *** My new book Time Wise is out now. You can grab a copy here.   Connect with me on the socials: Linkedin Twitter Instagram    If you're looking for more tips to improve the way you work, I write a fortnightly newsletter that contains three cool things I have discovered that help me work better, which range from interesting research findings through to gadgets I am loving. You can sign up for that at http://howiwork.co Visit https://www.amantha.com/podcast for full show notes from all episodes. Get in touch at amantha@inventium.com.au   CREDITS Produced by Inventium Host: Amantha Imber Production Support from Deadset Studios Episode Producer: Liam Riordan Sound Engineer: Martin ImberSee omnystudio.com/listener for privacy information.

In this week's episode of the SIMPLE brand podcast, I talk with Ann Handley, author ofEverybody Writes: Your Go-To Guide to Creating Ridiculously Good Content!Ann's the Chief Content Officer for MarketingProfs which educates more than 600,000 marketers around the world. Her book - Everybody Writes - has been considered the bible for marketing writing for close to a decade.  Ann recently expanded and revised the book to update it on how marketing, content, writing, and audience mindset have evolved since the first edition.Some of the topics we discuss include:How marketing and writing have evolved over the past nine yearsHow to build a strong writing habitWhat prevents most people from writing “that big thing” they want to writeAnn's framework for consistently creating ridiculously good contentCrafting and evolving your brand voiceHow we should approach AI in our writingRESOURCES FROM THIS EPISODE:Ann's websiteAnn's book - Everybody Writes: Your Go-To Guide to Creating Ridiculously Good ContentAnn's newsletter - Total ANNARCHYMarketingProfsMarketingProfs 2023 B2B Marketing Forum

Welcome back to Making Good Book Club! In this episode, my book club co-host, Charelle Griffith and I discuss Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content by Ann Handley.This book is marketing GOLD. If you own a business and do any kind of writing for it or about it (which I can pretty much guarantee that you do), this book is for you.In this book club episode, we talk about:How to approach writing for marketingGrammar and word choiceHow to find and establish your brand voiceThe role of storytelling in marketing contentMarketing for different content formatsAnd much, much more.____________________MAKING GOOD SHOWNOTES:https://makinggoodpodcast.com/157CONNECT WITH ME ON INSTAGRAM:https://instagram.com/laurentildenGET 100 MARKETING PROMPTS (free!):https://makinggoodpodcast.com/100prompts 

Everyone has a personal brand! And everyone who talks about personal branding approaches it in a different way. What is a personal brand? "I like to think of it as the version of you that lives in other people's heads." Our guest on this episode gives us many examples of what she has done to create, develop, and hone her own personal branding over the years. We can learn a lot from this pro who has made helping others with personal branding her business. Do you know what your personal brand is? Our guest Christine Gritmon Christine empowers professionals to step into their personal brands in a bigger, bolder way on social media. You CAN do it—she'll teach you how! She's spoken on stages worldwide and is a frequent expert guest on podcasts, live streams, Twitter chats, and blog posts, as well as hosting her own weekly podcast, Let's Talk About Brand, and its companion Twitter chat, #ChatAboutBrand. She's also the senior editor of the Social Media Pulse Community, a one-stop destination for social media professionals to receive training, tips, conversations, and connections. Christine's book reco: "Everybody Writes" - 2nd edition by Ann Handley ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 117 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: **Our editor Avri makes amazing music! Check out his music on Spotify!**

Ann is the best selling author, CCO and keynote speaker who knows exactly what great content looks and sounds like. She's ready to open her playbook wide open.Join Daniel and Ann for this AirMeet virtual event as Ann gets into her content framework, building an audience, plus AI platforms and their role in content creationFollow Ann:LinkedIn: https://www.linkedin.com/in/annhandley/Twitter: https://twitter.com/MarketingProfsKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working in collaboration to produce amazing podcasts and more. Find out more, visit: www.workweek.comTimestamps:00:00 Intro03:02 How I Think About Great Content07:43 Content Is Not A Performance Piece15:12 Serving The Audience19:47 The Inspiration To Write21:52 The Importance Of Half Baked Ideas24:39 4 Drafts, 4 Purposes28:18 No Such A Thing As Writer's Block32:39 One In A Million Copywriting Tip42:18 Writing From Experience

If you want more clients, you need to build relationships.   There are few better ways to do that than writing.   In this week's episode, Stuart interviews Ann Hanley. Ann is the Wall Street Journal bestselling author of Everybody Writes and Content Rules. They talk about how you can become a more natural, engaging writer so your future clients get to know the real you. You'll learn specific editing techniques which make your life easier and your content more engaging.      Timestamps:   Ann's first newsletter: 4:18  What is honest empathy? 9:13   Should you write the same way you speak? 14:53  Making every word count: 18:08  The importance of editing: 21:19  Why writing is a privilege: 23:55  Developing your writing voice: 25:06  Building a relationship with your readers: 31:45  Should personal trainers start a newsletter? 34:18  Ann's advice for her younger: 38:44                         Find Out More About Ann: Website: https://annhandley.com/  Instagram: https://www.instagram.com/annhandley/ New Book: https://annhandley.com/everybodywrites/      Find Out More About LTB: Website: https://liftthebar.com/  Instagram: https://www.instagram.com/liftthebar/? Stuart's Instagram: https://www.instagram.com/stuart__aitken/?hl=en  14-Day Free Trial: https://liftthebar.thrivecart.com/ltb-membership-49 Free Newsletter: https://liftthebar.activehosted.com/f/16 

Financial brand marketers are in the communication business, so everyone has to flex their writing chops at some point. Yet, for one reason or another, many people believe they don't have what it takes to create quality written content. But as Ann Handley, author of Everybody Writes, pointed out, you don't need to be a brilliant writer to communicate value to your customers. You just need to be authentic.   Join us as we discuss: - Marketing transformations that inspired Ann to update her book (7:20) - Her three-step formula for creating quality content (14:48) - How to differentiate yourself in an expertise economy (22:28) Check out these resources we mentioned during the podcast: - Ann Handley - Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content - Ann Handley Newsletter You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Listening on a desktop & can't see the links? Just search for Banking on Digital Growth in your favorite podcast player.  

If you struggle with your own content marketing, aren't sure what to write about or how to find your voice or just keep resisting the idea of doing an email newsletter, you're in for a treat. In today's episode, I'm talking with Ann Handley, author of the best-selling book, Everybody Writes, about everything content marketing. So if you like what you hear, we'd love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor.

Host George B. Thomas and guest Ann Handley talk about Ann's brand new book, Everybody Writes 2. They discuss how she came to write a second book and how different it is from her first, as well as why she wanted to create a book for the new gene

Wondering how to easily write marketing content? Looking for a step-by-step model? To discover how to create written content that helps businesses, I interview Ann Handley. Guest: Ann Handley | Show Notes: socialmediaexaminer.com/539 Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Duct Tape Marketing Podcast, I interview Ann Handley. Ann is a Wall Street Journal bestselling author focused on helping businesses worldwide escape marketing mediocrity to ignite tangible results. Her work has appeared in Entrepreneur, the Wall Street Journal, NPR, Chicago Public Radio, and the Financial Times. She's the Principal at MarketingProfs and the author of Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content 2nd Edition. More About Ann Handley: AnnHandley.com MarketingProfs.com More About The Agency Workshop: Apply for the Agency Workshop Take The Marketing Assessment: Marketing Assessment This episode is brought to you by the Hubspot Podcast Network.  

Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content by Ann Handley About the Book: A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.) In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing. This new edition also includes: All-new examples, tools, resources Updated step-by-step writing framework Added and expanded chapters that reflect the evolution of content marketing (and the evolution of Ann's thinking about what works today) The same witty and practical how-to approach How to attract and retain customers with stellar online communication How to choose your words well, sparingly, and with honest empathy for your customers Best practices and ideas for crafting credible, trustworthy content “Things Marketers Write”: The fundamentals of 19 specific kinds of content that marketers like you write Inspiration. Confidence. Fun. In this book, you'll discover: Content marketing has evolved. Yet writing matters more than ever. In this new edition of Everybody Writes, you'll find the strategies, techniques, tips, and tools you'll need to refine, upgrade, and (most of all) inspire your own best content marketing. About the Author: Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs; a LinkedIn Influencer; a keynote speaker, a mom, a dog person, and a writer. She is the co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Her books have been translated into 19 languages, including Turkish, Korean, Italian, Chinese, and Japanese. She has contributed commentary and bylines to Entrepreneur magazine, Inc. magazine, Mashable, Huffington Post, American Express, NPR, and the Wall Street Journal. And, interesting fact – her favorite book of all time is EB White's Charlotte's Web! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/everybody-writes-ann-handley

Embrace that procrastination is all part of the writing process. Ann Handley is a digital marketing pioneer, writer and speaker, focused on inspiring businesses worldwide to elevate their marketing. She chats with Erin about embracing the struggles of writing and marketing, while staying true to your personal brand. Learn more about Ann at annhandley.com and follow her on LinkedIn (@annhandley). Check out her new second edition of her Wall Street Journal bestselling book, Everybody Writes.See omnystudio.com/listener for privacy information.

Embrace that procrastination is all part of the writing process. Ann Handley is a digital marketing pioneer, writer and speaker, focused on inspiring businesses worldwide to elevate their marketing. She chats with Erin about embracing the struggles of writing and marketing, while staying true to your personal brand. Learn more about Ann at annhandley.com and follow her on LinkedIn (@annhandley). Check out her new second edition of her Wall Street Journal bestselling book, Everybody Writes.See omnystudio.com/listener for privacy information.

Welcome to episode #851 of Six Pixels of Separation - The ThinkersOne Podcast. Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #851. Here is a truism that I live by: Knowing how to write (and speak) well is core to a person's success in work (and life). When it comes to learning how to write better, one of my favorite people in the whole wide world is Ann Handley. Ann has a constant flow of brilliant thoughts on content and marketing. She is one of the most insightful writers, and an incredible presenter on the concepts of content marketing and storytelling. Along with being a successful businessperson, she is also the author of two bestselling books, Everybody Writes and Content Rules (co-authored with C.C. Chapman). Currently, she runs MarketingProfs, which is a training and education company that has helped millions of professionals. Her previous company, ClickZ, was one of the first sources of digital marketing information in the world (which she sold over twenty years ago). Ann is beloved for all of the right reasons. And, if you still don't believe me, you should check out her incredible newsletter that comes out every two weeks. On this week's episode we dive into her latest project: A completely revised and re-written edition of her bestselling book, Everybody Writes. Enjoy the conversation... Running time: 1:06:01. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Ann Handley. Everybody Writes. Content Rules. MarketingProfs. Ann's Newsletter. Follow Ann on Instagram. Follow Ann on Twitter. This week's music: David Usher 'St. Lawrence River'.

In this episode of The 10k Creator, Joe & Daren discuss the power of projects, how they can give your growth a boost, give you easier access to collaborators, sponsors, and audience, and how often to create projects in your own business. On the audience growth side, they talk about finding and choosing keywords that are important for traffic to your site, how to promote your content to get people to actually engage with it, and why Joe has chosen to write a new book every two years. Revenue at this $1,000 to $1,500 range is all about sponsors for Joe, as the companies that are trying to serve the audience you are connecting with have more money than the audience members themselves. Listen to learn more about the strategies and principles to implement at this phase in the content entrepreneur's journey. Creators Mentioned: Ann Handley - annhandley.com Brian Clark - unemployable.com The 10k Creator is sponsored by three amazing companies. If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard. Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get more of Daren Smith at Craftsman Creative. See all the 10k Creator show episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

If you're in business these days, then you're a writer – like it or not. So you better learn how to do it well. That's the premise of a terrific writing how-to book called “Everybody Writes” by Ann Handley. This week's episode of the podcast is taken from a group discussion I had with three fitness professionals serving the over-50 market. It started as a conversation about Ann's book but quickly evolved into a compelling tale of how these three people communicate with their clients and prospects, and how they're constantly pushing beyond their “comfort zones” to get better at writing.I was beside myself with what I heard. And I know many of you will enjoy their comments and relate to them and learn from them. Enjoy!Also, a reminder to take advantage of the business training event put on by the Functional Aging Institute Oct. 20-21 in Nashville. Use discount code FAIMM50 get 50 percent off. Register here: https://faievents.securechkout.com/nashville-2022Resources and Links“Everybody Writes” on Amazon.comPrime Fit Pros Group on FacebookFunctional Aging InstitutePrime Fit Content – Engage the over-50 marketNaamly – Support our advertiser, who helps you keep in touch with your members

In this episode of The 10k creator, Joe & Daren discuss the next phase in the content entrepreneur journey - 500-1000 email subscribers and making your initial money. They talk about the importance of selecting a platform, why you need to create a consistent content publishing schedule, and how to craft offers for your audience to convert them into customers. Joe shares how he targets keyword phrases to own a niche online and how that has served his businesses in the past. Daren shares his experience trying to emulate creators with larger audiences by being everywhere at once - and how that impacted the growth of his business.  At this phase, you take the work that you did from episode 2 - discovering your sweet spot and identifying your content tilt - and turn that into momentum that will start growing your creative business. Joe recommends looking at and thinking about sponsors early on, and gives Daren a challenge to seek out sponsors for all of his creative projects. They discuss the differences and benefits to hourly rate work versus project rate consulting, and how to find your initial clients and customers. Creators mentioned: Ann Handley - annhandley.com Justin Welsh - Content OS and LinkedIn OS Josh Spector - become a habit for people James Clear - jamesclear.com David Perrell - perrell.com Find the best time to tweet The 10k Creator is sponsored by three amazing companies. If you need to publish a book, go to Lulu. Go get your email on at ConvertKit. Video and audio your way to success with Streamyard. Get direct access to all the 10k Creator Podcast shows at 10kcreatorshow.com. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get more of Daren Smith at Craftsman Creative. See all the 10k Creator show episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

In this Marketing Over Coffee: Ann Handley stops in to talk about the new edition of her book Everybody Writes! Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn! We learn all about the completely revised Everybody Writes! What’s been going on at the Market Basket over the past 4 […] The post Ann Handley on Everybody Writes appeared first on Marketing Over Coffee Marketing Podcast.

Melanie Deziel is a keynote speaker, author, award-winning branded content creator, and the author of the best-selling marketing and business communications book, “The Content Fuel Framework: How to Generate Unlimited Story Ideas.” Melanie is also the Co-Founder and VP of Marketing at TheConvoy.com, a B2B marketplace that helps small and independent businesses save money on their everyday expenses so they can invest more in themselves and their communities. Her second book, “Prove It: Exactly How Modern Marketers Earn Trust” comes out October 11th, 2022. Prior to co-founding The Convoy, Melanie was the founder of StoryFuel and spent her days giving keynotes and leading workshops that teach marketers, creators, and companies of all sizes how to create better content. Melanie was the first editor of branded content at The New York Times, a founding member of HuffPost's brand storytelling team, and served as Director of Creative Strategy for Time Inc. MEMORABLE MOMENTS:“Sometimes the best thing you can do for your content is to find someone who has the time and passion to be able to dedicate to that to help you make it what you want it to be.”“My top recommendation is to figure out where your audience is; one, maybe two, places and really focus your effort on content creation and connecting there. Because if you spread yourself too thin, you're gonna have a whole lot of mediocre content that gets you no results. I'd much rather see you be awesome in one or two places than mediocre in 12” “If you can start with the focus: ‘What do I want to say? What can I talk about?'  Then you switch to ‘How do I bring that to life?' That makes the whole process so much easier.”“It helps to start from a place of abundance instead of from a place of scarcity. Like, I'm not sure what to post, I don't know what to say…you're starting with 100. That's your new baseline zero.”“For me, confidence comes from a place of knowledge and understanding. I feel most confident when I know that I can teach and add value; that I have something that I can give. I know at the end of that conversation, I can feel confident that I've done something of value.” Connect with Melanie:⭐ Connect on Twitter @mdeziel⭐ linkedin.com/in/melaniedeziel⭐ storyfuel.co Connect with Allison:⭐ Connect on Instagram @allisonwalsh⭐ JOIN THE SOCIETY: www.shebelievedsociety.com (use code 2022 to access the Society for $22/month)⭐ JOIN OUR FREE COMMUNITY: https://www.facebook.com/groups/shebelievedshecouldcommunity⭐ Check out book recommendations from the show here⭐ LEARN MORE about THINKIFIC COMMUNITIES here

The copy on your website & how you convey your message to your potential clients makes a HUGE impact on your business growth!As creatives, often times we struggle with how to clearly communicate our message to others and in this episode, Rachel and I are chatting through some really tactical tips for how to create amazing copy that will make others want to book!Just throwing it out there -- this interview with Rachel is absolutely PACKED with so many golden nuggets when it comes to writing amazing copy! Rachel Greiman is a copywriter and documentary family photographer in Denver, CO. She owns Green Chair Stories, a company committed to writing websites that get photographers booked.You can tell from our conversation that Rachel really knows her stuff! And you'll leave this episode with so many tangible and tactical tips for ways that you can tweak, customize and improve the copy on your website.No matter what point you're at in your business -- you'll want to listen in!Links from the episode:Read more free content on Rachel's blogConnect with Rachel on InstagramCheck out Cal Newport's booksSubscribe to James Clear & Ann Handley's newslettersP.S. If you haven't yet left a review for the podcast, I'd be honored if you took a few minutes to write one up for Apple Podcasts!P.P.S. I have a new fun quiz I'd love for you to take! In just 3 minutes you can find out what kind of entrepreneur you are & if you have what it takes to create wild success in your business!

How to Expand Your Reach on Social Media with Effective Engagement How do you increase your engagement and reach on social media in 2022? The purpose of social media Brand awareness Customer Service Sharing fun and interesting posts Thought leadership (blogs, podcasts, articles written by others) Create a strategy for visibility and credibility Use our topic clusters episode to generate content ideas https://www.womenconquerbiz.com/podcast/topic-clusters/ (https://www.womenconquerbiz.com/podcast/topic-clusters/) (or on YouTube: https://www.youtube.com/watch?v=hy-evnzLJxc (https://www.youtube.com/watch?v=hy-evnzLJxc))   If you can do nothing else, comment on other people's posts Social selling: great example Lately.ai (other people's audiences) Share personal values that are relevant and relatable Tag people and share their content Tools: Typeshare (https://typeshare.co (https://typeshare.co)) (tweak of the week); Hypefury (https://hypefury.com/ (https://hypefury.com/)) Words of Wisdom If you don't have time to post a lot, go comment on other people's posts. Go find people that are in your area or adjacent or people who might be your ideal client and watch what they post and then comment on it. It positions you as a thought leader if you are professional and you are sharing something of value to other people. It makes a tremendous difference because when you comment on other people's posts, you're expanding your reach beyond your own followers and you're opening the door for other people to find out about you and what it is that you do. — Jen If you are trying to connect with somebody and they have a social media presence, go find out about them, instead of asking stupid questions that you could have just looked on their Facebook page or their LinkedIn page and found out for yourself. Instead of asking them those things, ask them deeper things that nobody asks them. — Shelley Breaking News Shelley's guest appearance on Chasing the Insights Podcast speaking about consistent content creation and distribution with Vince Warnock https://chasingtheinsights.com/ep226-shelley-carney-content/ (https://chasingtheinsights.com/ep226-shelley-carney-content/) https://rally.io/ (Rally.io) (crypto for creators): $RISE (Jen's first crypto purchase — Mark Schaefer's ‘community' coin). $TILT (Tilt), Joe Pulizzi, Ann Handley, Brian Fanzo, and other creators are on Rally Can't-Miss Resources Subscribe to the Women Conquer Business newsletter: https://www.womenconquerbiz.com/newsletter (https://www.womenconquerbiz.com/newsletter)  Get on the waiting list for Shelley's upcoming Livecast Lifestyle course: https://sendfox.com/lp/1xq86n (https://sendfox.com/lp/1xq86n) Tweaks of the Week Typeshare: https://typeshare.co (https://typeshare.co)  Upcoach vs. Vonza Inspirational Nugget “When you've done well and another has benefited by it, why, like a fool, do you look for a third thing on top—credit for the good deed or a favor in return?” —MARCUS AURELIUS, MEDITATIONS, 7.73 The answer to the question “Why did you do the right thing?” should always be “Because it was the right thing to do.” After all, when you hear or see another person do that—especially when they might have endured some hardship or difficulty as a consequence of doing that right thing—do you not think, There, that is a human being at their finest? So why on earth do you need thanks or recognition for having done the right thing? Can I do the right thing—even without the promise of rewards? When we offer value and help others first because it is the right thing to do instead of focusing on “what's in it for me?” - then the Universe takes over to provide for our needs. We keep our momentum going by continuing to offer value and helpful advice without asking “How many downloads did I get?” or “How many viewers watched my livestream?” Connect with Us Podcast Production Podcast...

Ann Handley is a writer, digital marketing pioneer, and author of the Wall Street Journal bestsellers Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Her company, MarketingProfs, is a marketing training and education company with more than 600,000 subscribers. She is a LinkedIn Influencer with more than 420,000 followers on Twitter. She is consistently named one of the most influential marketers on social media. In this episode, we're exploring how Ann got into writing, how Ann thinks about the audience she is writing to, her unique metric for measuring the success of her newsletter, and how you can find and hone your own unique voice. Learn more about Ann Handley Subscribe to Total ANNARCHY Read Ann Handley's How To Newsletter PDF Follow Jay on Twitter Follow Creative Elements on Instagram Full transcript and show notes *** SPONSORS View all sponsors and offers *** IF YOU LOVE CREATIVE ELEMENTS Leave me a voicemail Subscribe to weekly episode emails Leave a review on Apple Podcasts Leave a rating on Spotify Buy Me A Coffee *** ABOUT JAY CLOUSE Learn more about me Subscribe to my newsletter, Creative Companion Connect with me on Twitter Connect with me on Instagram Join #Tweet100 *** FOR PODCASTERS Enroll in my podcasting workshop Enroll in my course on podcasting, Podcast Like The Pros Learn more about Podpage *** PODGLOMERATE NETWORK This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.  Since you're listening to Creative Elements, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Freelance to Founder. Learn more about your ad choices. Visit megaphone.fm/adchoices