Podcasts about this old marketing

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, following a discussion about alcohol measures in Scotland, Ian asks Robert about lessons from his successful podcast and if he'd start This Old Marketing today. Some of the things they discussed: Building an audience before launching a podcast  Video offers better discoverability than audio alone The intimacy of audio creates a strong connection with listeners Marketing a podcast requires effort beyond just creating content Discoverability is essential for growing a podcast audience Do you have a question for the bar? Or maybe an opinion on what we've discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Robert's podcast - This Old Marketing Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Joe Pulizzi is an absolute delight (what a treat , what a dream) and the founder of multiple startups including content creator education site, The Tilt,  Content Entrepreneur Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die.He has two weekly podcasts, the motivational Content Inc. podcast and the award-winning content news and analysis show This Old Marketing with Robert Rose.His foundation, The Orange Effect, delivers speech therapy and technology services to over 400 children in 39 states.Joe and his family live in Cleveland, Ohio. 

The first ever This Old Marketing where both Robert and Joe are NOT recording at the same time. If anything, you'll get a kick out of this episode for that reason. TikTok is in the news again. Does the impending ban and their emergency motion mean anything at all? Ad giant Omnicom merges with Interpublic in a $13 billion dollar deal. And OpenAI releases Sora, increasing the fight over generative AI video. Winners and losers include print catalogs and the Starbucks origin story. Rants and raves include an article from The Australian and the idea of change in content marketing. ------ This week's links: TikTok Files Emergency Motion Ad Giant Omnicom's Big Deal OpenAI Releases Sora Print Catalogs on the Rise Il Giornale and Starbucks Mission Letter Can Businesses Build Human-Centric Tech? ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.   - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

Another very special episode of This Old Marketing...this time, without Robert Rose. Yes...this episode features Joe Pulizzi talking about unconventional content marketing strategies for 2025. Joe discusses how to leverage ChatGPT for persona building, treating employees as creators, leveraging more email and physical events, a big yes to print and much, much more. ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.   - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

A special This Old Marketing podcast episode featuring the one and only Robert Rose (with no Joe Pulizzi).  In this special solo episode, Robert takes a deep dive into the state of marketing as we approach the end of 2024. As marketers, we've spent the last 25 years adapting to paradigm-shifting technologies — from the internet and social media to mobile computing. But now, we're navigating the latest disruptor: Generative AI. Robert explores the concept of "Valuable Friction," the deliberate resistance that slows us down, fostering critical thinking and creativity. In an industry obsessed with efficiency and automation, are we losing the joy and creativity that make marketing truly impactful? This episode challenges the status quo and asks: Are we outsourcing our human spark to technology, or are we using it to amplify our creative potential? ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.   - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

It all started for me with the Coach JV podcast. After that I fell in love with podcasting, and have been doing it ever since. I have been doing it as a form of content marketing. But what does that even mean, and where and why should you start with content marketing. To get the best advice about content marketing get it from the masters at This Old Marketing, but I mean listen to my episode first of course. But, after that go to Goodpods at https://goodpods.app.link/usUyBZzhuNb then check out This Old Marketing. As I was saying, in this episode I give some of my advice on content marketing, but we also touch on how Bond Traders need to buckle up, why you should get Good Pods, and I answer one the members questions about meditation from our Dope Updates Broadcast Channel! Enjoy! Follow me on Goodpods https://goodpods.app.link/usUyBZzhuNb Free Financial Consultation: https://forms.gle/B6nNZ2FbxbhESCHg9 Red Wizard Gaming Society: https://discord.gg/9D43EszdUB This Weeks Links: Bond Traders Buckle Up | Bond Traders Buckle Up for ‘No Landing' After Jobs Surprise - Bloomberg Check Two of Our Newest Age of Radio Shows Killer Lashes | OK Boomer | The Health Grocer Radio Show DM if you are interested in Life Insurance! If you or someone you know has been struggling or in crisis please call or text 988 or chat 988lifeline.org

A special episode of This Old Marketing where Joe and Robert answer AI and content marketing questions from some of the world leaders of marketing.  Find your answers to content marketing spending, how AI is affecting content marketing, advice for new marketers, how to handle a personal brand in a business, how much to invest into internal content creators and much, much more. Special thanks to our marketing experts: Drew Davis Katie Brinkley Mark Schaefer Rob LaLacheur Ann Handley Brian Piper Michael Stelzner A. Lee Judge ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. Breeze Intelligence — to give you the richest, most comprehensive picture of your prospects and customers. And reimagined Marketing and Content Hubs — to attract and convert more leads, and send your revenue soaring.  - Hubspot.com/ ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

A special condensed episode of This Old Marketing. We cover the latest supreme court decision on social media. Good decision or more of the same? And do the brand new rules of marketing and advertising include content marketing? If content marketing becomes marketing, what happens to the discipline? Rants and raves include mxmtoon and research from Meta and Kantar. ----- This week's links: Supreme Court Sends Social Media Back to States Brand New Rules of Advertising mxmtoon Research from Meta and Kantar One Million Checkboxes ----- This week's sponsor: Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

Joe Pulizzi (he/him) is founder of multiple startups including content creator education site, The Tilt,  Content Entrepreneur Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.   Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die.   He has two weekly podcasts, the motivational Content Inc. podcast and the award-winning content news and analysis show This Old Marketing with Robert Rose. His foundation, The Orange Effect, delivers speech therapy and technology services to over 350 children in 37 states. Joe and his family live in Cleveland, Ohio.     Joe Pulizzi shared in this episode: His foundation, The Orange Effect, delivers speech therapy and technology services to over 350 children in 37 states. How to build an audience and drive revenue through content marketing. How he transformed from feeling like a failure in business, to having the realisation that he would not have to work for anyone again, ever. How to make powerful decisions, by being in alignment with the answers to these questions:  “What do I want, why am I doing it?” How to create a content business Why success is about building long term relationships with your prospects and customers What is keeping your customers up at night that you can help that is not your product? It is NOT about what you want to sell.  That is about YOU. Content marketing is about reliving value over a long period of time Say no to as much as you can so you can say YES to the things that will make the difference His Life-changing question: How can I deliver more value today than I take? And much more…    Resources Mentioned In The Show: www.cex.events joepulizzi.com/about Steven Covey Think and grow rich 10x Grant Cordone Ep122 Myia Cleggett https://profithive.com.au/myia-cleggett-kevin-bees/   If you would like more insights on profit maximization for your business, visit www.ProfitHive.com.au  

I started my first podcast “The Japan Leadership Series” on August 2nd, 2013.  Shortly after that, I discovered Content Marketing and got better educated on the subject thanks to Joe Pulizzi and Robert Rose's podcast “This Old Marketing”, launched on November 20,  2013.  The premise at the time was revolutionary.  You put up your best stuff for free and don't protect your IP.  This was a radical idea and few went for it.  I didn't think of my podcast as “Content Marketing”, but I soon realised that was what I was doing.  I now release six podcasts and three TV shows every week and drive my Content Marketing hard. Content Marketing combines well with SEO as a mechanism for getting clients. I have 3300 articles each on Linkedin, Facebook and Twitter, 2060 podcasts on Apple Podcasts, over 2500 videos on YouTube, have published seven books, so I am all in on Content Marketing.  It is coming to a shuddering halt. AI is bypassing the content we are all putting out there and scraping our IP.  Its search function homogenises what is globally and freely available on a subject and in thirty seconds provides the answers we are seeking.  With Google search, you had to go to the links and my stuff would come up, with my name and my ownership of that content made quite clear.  AI just bypasses all of that attribution. You get the answer, but it is not clear who it came from. We are becoming anonymous and even more invisible. I remember a long time ago when clever people made the point that we content producers were all media companies, even though we may not have thought of ourselves in that way.  I have produced a massive amount of media on three subjects – Leadership, Sales and Presentations, because that is what we mainly teach.  I want people to look at what I produce and conclude they need Dale Carnegie Tokyo Training to come and help them solve their problems.  I don't write books to sell books.  The market is too niche for me.  You have to be interested in Leadership and Japan, Sales and Japan, Presentations and Japan.  We could hold a meeting in a largish phone booth to accommodate the denizens of these niches.  We do sell copies, but we mainly hand over our books to potential clients for free and use them as textbooks for our courses. If AI can get the answer without going through us, then how do we get to the client and get them to buy our solutions?  This is the nub of the problem.  What we had available to us through Content Marketing is going away rapidly, but I wonder how many people have twigged to the issue.  What should we do? At one level, we can stop shovelling coal into the Content Marketing furnace, because the client will get the answers they want without us making the effort to stoke the fires.  The number of people seeing our content will diminish, so why are we doing it? Credibility is still important though and I believe that personal branding will become the path forward.  We are already doing that, but as Content Marketing drops out as a conduit from clients to us, then we need alternatives.  Search will continue to work to find suppliers of specific solutions.  With SEO, there are known means of enticing the spiders to find you, but what about AI?  How can we spice up the AI search algorithms?  That is certainly unclear at this point.  Well, it is certainly unclear to me, so if you have a good idea on this point, then let me know! Through traditional SEO, or search where you pay to place your ads, clients will find you and then what?  This is where Content Marketing may still have a role.  Buyers will check us out before they make contact. Ask yourself, what are you putting out there to display legendary credibility, so that they select you for follow-up rather than your rival?  Our company brand is important, but our personal brand is also going to be important.  Japanese clients are notoriously risk averse and want to know who they are dealing with before they go too far. My LinkedIn, Facebook, Twitter, Instagram, Threads and TikTok posts are just full of content – endless and substantial and this is no accident.  I want to influence the minds of the buyers, to see me as THE EXPERT in my core areas. I want them to taste what we have and know that we can solve their issues. The end of Content Marketing may mean that clients don't find us anymore when they are searching for an answer to their question about their problem.  For example, if we ask AI “how can I get more innovation from my team?” we will get a lot of answers.  What do you do with all of this theory which pops up, though?  You get the answer and then have to apply the knowledge yourself.  Not that many companies are capable of doing that at a high level. If they are looking for an expert to deliver the solution, they have to do a different type of search and there is a chance they will discover us.  They will then want to evaluate who is the biggest, safest and best provider. This is where having a substantial body of specialist work on their area of interest will hopefully pre-select us for follow-up. Accept that the traditional way of being found through Content Marketing is going away and prepare for a brave new world, which is changing by the second.  Nevertheless, try to control what clients will find out about you, as they do their due diligence on suppliers of solutions to their problems.  None of this is going to get any easier, so buckle up for the ride.  

The Content Entrepreneur: Critical Strategies to Accelerate Your Success As a Content Creator by Joe Pulizzi and Friends ABOUT THE BOOK: From “The Godfather of Content Marketing” comes business-changing insights from 33 experts on the proven way to build a content business. In this comprehensive guide for serious content creators, you'll find critical strategies to accelerate your success as you move from content creator to content entrepreneur. The Content Entrepreneur walks you through the entire content creation process, showing you how to: Start and set up your content business How to choose your content niche and platform Which technology to choose (including leveraging AI) Strategies to build and keep a loyal audience How to repurpose your content Create a marketing plan for the long run Generate multiple forms of revenue Plan for long-term growth Set the right goals for your business and family situation This comprehensive guide includes over 40 chapters from 33 of the leading content experts on the planet ranging from audience building to revenue generation. The authors of this book have “been there, done that” and share their years of experience to help you become the content entrepreneur you've always dreamed of. ABOUT THE AUTHOR: Joe Pulizzi is the founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event.  He has two weekly podcasts, the motivational Content Inc. podcast, and the content news and analysis show This Old Marketing with Robert Rose. His foundation, The Orange Effect, delivers speech therapy and technology services to over 350 children in 35 states. And, interesting fact – he is now a member of a VERY exclusive club - The Marketing Book Podcast 7-Timers Club!   Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/content-entrepreneur-joe-pulizzi 

Joe Pulizzi knows content. He also knows how to think about the business of content.As if hosting the podcasts This Old Marketing and Content Inc. aren't enough, he established Content Marketing Institute and Content Marketing World.And now, Joe has a new book and a new business model, The Content Entrepreneur, to help you can make a business out of your content.Timeless Leadership has been named a Top 50 Podcast in the Management category by Goodpods.Links* The Content Entrepreneur by Joe Pulizzi* The Tilt newsletter* Tilt Publishing* Joe's podcasts: This Old Marketing and Content Inc.* Timeless & Timely newsletterMusicAmericana - Aspiring by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license.   https://creativecommons.org/licenses/by/4.0/Source:   http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1200092Artist: http://incompetech.comContactGet in touch with Scott to discuss a speaking engagement or to find out about his executive coaching and business advisory services. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.timelesstimely.com/subscribe

John Deere's search for a new social media creator leads to an important conversation - are corporate social media handles dead? Faced with possibly paying for the news, Google starts removing links to California news sites for some users. And the winner for the dumb move of the year goes to... The VC market for creator startups is up the the first time in multiple quarters, while a group of TikTok influencers send a nasty gram to Joe Biden. Hits and misses include Dove and AI and Caitlin Clark on SNL. Rants and raves include gaming Spotify and the Chief Marketing Officer tenure. Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing. This week's links: Google Won't Pay for News John Deere Hunts for Chief Tractor Officer Creator Startups and VCs TikTok Influencers Send Letter to Joe Biden Dove and AI SNL and Caitlin Clark CMO Tenures Spotify and SEO This week's sponsors: Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg ------ Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!* Hurry! Sign up by May 31st, 2024. Offer is only available for new DivvyHQ and Lytho customers. You must schedule a call/demo using this form by May 31, 2024. You must activate your account by June 28, 2024. The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process. ------- StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard's a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount.  ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

I talk about the five business-related books that have had the most impact on my career and life.     Think & Grow Rich - Napoleon Hill     Seven Habits of Highly Effective People - Stephen Covey     Stranger in a Strange Land - Robert Heinlein     IMC: Integrated Marketing Communications - Don Schultz     David & Goliath - Malcolm Gladwell Buy my new book, The Content Entrepreneur, today! Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100. Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial.  ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

I am so excited to have Joe Pulizzi on the show today. Joe has been creating great podcasts like Content Inc., and This Old Marketing show for years to coincide with his amazing books like Content Inc., Epic Content and  The Content Entrepreneur.  Joe also created and sold the Content Marketing Institute and is now the man behind the Content Entrepreneur Expo (May 5-7, 2024, in Cleveland, Ohio). Use the coupon JP100 to save $100. In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and wrote an award-winning mystery novel, The Will to Die. In other words people, Joe is a "Big Shot Smarty Pants" (the highest level of coolness here at the SOP). Get your pencils ready. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.   Mentioned In This Episode Join the School of Podcasting Community Joe's books: Content Inc., Epic Content and  The Content Entrepreneur.  Joe's Podcasts: Content Inc., and This Old Marketing Joe's Website: https://www.joepulizzi.com/ Joe's Newsletters: The Tilt, and the Orangeletter. Content Entrepreneur Expo (Coupon JP100) Book Launch Secrets Course Profit From Your Podcast Book Where Will Dave Be? Question of the Month Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket   Podcasting 2.0 Chapters 00:00:01 - Why Joe is Here? 00:00:24 - Opening  00:01:23 - Joe Pullizzi Interview 00:01:48 - Joe is a Good Guy 00:02:34 - The Tilt Newsletter (https://www.thetilt.com/) 00:04:19 - What is Content Marketing? 00:06:02 - Where to Start When There is No Audience? 00:08:32 - Davus Interruptus How to Sell in a Balanced Way 00:11:37 - Joe Knows What I Want 00:12:16 - Tracking Marketing Success? 00:14:32 - The Orange Newsletter (https://www.joepulizzi.com/signup/ ) 00:17:16 - You Don't Need to Be Everywhere 00:20:50 - What is Engaging Content? 00:24:59 - How Long Does it Take to Build An Audience? 00:27:42 - Lessons Learned From Mistakes 00:29:22 - Join the School of Podcasting Worry Free  00:30:23 - Podcasting Checklist (https://www.schoolofpodcasting.com/checklist) 00:30:37 - What Joe Would Do Differently? 00:33:47 - Content Entrepreneur Expo (https://cex.events) 00:35:40 - Do These Tips Apply For Entertainment Shows?  00:40:39 - Networking At CEX  00:41:50 - CEX.EVENTS COUPON JP100  00:43:22 - Don't Just Take Notes  00:44:34 - My Takeaways  00:46:19 - Question of the Month (https://www.schoolofpodcasting.com/question ) 00:47:20 - Profit From Your Podcast (https://www.profitfromyourpodcast.com/book ) 00:47:53 - Book Launch Secrets (https://www.schoolofpodcasting.com/booklaunchsecrets ) 00:48:32 - Can You Share the Show?  00:49:49 - Bloopers - Polishing Content  

News this week as Florida governor Ron DeSantis signs a law restricting social media access for children. Is this the first step to full-on social media verification or just another fruitless attempt to tell people how to parent? Trump's Truth Social goes public and hits meme stock territory. How long with the party last? Spotify adds video learning to its platform. Is YouTube in Spotify's sights? And print is back baby! Hits and misses include a Ryan's World movie and Comscore. Rants and raves include rants against Accenture and Meta's Threads. Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing. This week's links: Florida Age-Gating Law Trump's Truth Social Meme Stock Truth Social's Revenue Problem Spotify Adds Video Learning Print On the Move Pew Research on Print Comscore Deal Ryan's World Movie Accenture and Adobe AI Release This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ----- Content Connect 2024 - Join speakers from JPMC, Square, and Marriott, as well as your fellow content, digital and analytics leaders, for a day of keynote sessions, interactive workshops and unparalleled networking opportunities.   If you're interested in attending this free event, please visit knotch.com/contentconnect. ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

Learn how to use content marketing to build your own creator business. Today we are talking to Joe Pulizzi, best-selling author of seven books including Content Inc. and Epic Content Marketing. He is the founder of multiple startups, including the Content Marketing Institute, and the content creator education site called The Tilt, as well as founder of the Content Entrepreneur Expo.  Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World Conference.  He successfully exited the Content Marketing Institute in 2016 and has two weekly podcasts. One is the Content, Inc. Podcast. The other is the award-winning content news and analysis show called This Old Marketing with Robert Rose.  This is the Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/hotlinks JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to one-on-one coaching! https://www.podcastbrandingacademy.com THE PODCAST WALKTHROUGH & WORKSHEETS Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets. https://www.brandsonbrands.com/the-podcast-walkthrough  

In this special episode #420, Joe and Robert dissect the upcoming Apple/Google deal for AI and the iPhone. Is this a sign of weakness for Apple or are they just buying time? OpenAI's chatbot store is filling up with spam. Are you surprised? And a group of publishing experts launch Authors Equity to give more rights back to authors. Uh, we don't think so. Hits and misses include Liquid Death and Coca-Cola. Rants and raves includes a full overview of the TikTok banning bill and why it's harder to become a creator today. Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing. This week's links: Don Lemon Pivot Interview Apple and Google to Partner on AI OpenAI Spam New Publishing Model Isn't Great It's Harder to Become a Creator Today No TikTok Bill This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ----- Content Connect 2024 - Join speakers from JPMC, Square, and Marriott, as well as your fellow content, digital and analytics leaders, for a day of keynote sessions, interactive workshops and unparalleled networking opportunities.   If you're interested in attending this free event, please visit knotch.com/contentconnect. ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

We are in post-social media and, now, a post-search environment. The next 12 months are critical to start getting your content assets in order for the AI Content wave. The House passes a bill that could lead to a TikTok ban. Uh, we told you so. But does it really matter? Google's Gemini AI refuses to answer political questions (among other things). This leads to a conversation on how AI Truth is coordinated and what we can do about it. MrBeast tells everyone to slow down a bit...that less content is more. Thank you sir! And OpenAI starts doing publisher deals. Hello Google circa 2002. Hits and misses include Kate Middleton and Da'Vine Joy Randolph. Rants and raves include Kara Swisher's new book (rant) and the quote by Sam Altman heard round the world. Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing. This week's links: TikTok House Ban Google Gemini Is Mum on Elections MrBeast Slows Down OpenAI Publisher Deals Sam Altman and 95 Percent Quote Da'Vine's Oscar Speech This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ----- Content Connect 2024 - Join speakers from JPMC, Square, and Marriott, as well as your fellow content, digital and analytics leaders, for a day of keynote sessions, interactive workshops and unparalleled networking opportunities.   If you're interested in attending this free event, please visit knotch.com/contentconnect. ----- StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard's a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount.  ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

In this special #ThisOldMarketing episode, Joe and Robert review their presentations from Social Media Marketing World 2024. Robert shares his insights, including: The Value of Relationships The Product Content Mindset The Point of View Architecture The Trust Exercise - Audit Your Experiences Joe runs through his secrets for content marketing success, including: Building the Base The Content Tilt Acquiring Content Assets Creators over Content Pillar Content Projects The NEW Print Opportunity Email, Email, Email The Content Revenue Model For the full content marketing revenue model, check out our book, Killing Marketing.  Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing. ------ This week's sponsor: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

Another media company bites the dust. This time it's the once-darling Vice Media. Is the news media business model broken or is there something else at work here? A big supreme court case involving social media moderation is being reviewed by SCOTUS. Could it happen? We'll see this summer. Is Google on death row? It's clear the product is getting worse. Will ChatGPT come to the rescue? And Tyler Perry shelves his studio project because of Sora. Hits and misses include Bitcoin and Air Canada. Rants and raves involve the fractional CMO and a Florida law banning social media usage for youngsters. Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing. This week's links: Supreme Court Social Media Case Vice Media Shutting Down Is Google Search Dying? Tyler Perry Shelves Studio Air Canada Is Stupid The Fractional CMO Florida Lawmakers Pass Social Law ------ This week's sponsor: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.      

It's been a crazy two weeks for artificial intelligence. OpenAI officially launched Sora, the text-to-video tool. At the same time, Google launched their AI-version of Gemini inside workplace. Is podcasting really a racket? Maybe it's just more of the same. Hits and misses include Paramount's bad timing and Nvidia's HUGE quarter. Rants and raves includes the NYTime's ad tool and Billy Joel's new AI video. This week's links: Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing. OpenAI Launches Sora Google Launches Gemini The Podcast Business is a Racket Paramount Lays off 800 Nvidia Booms with AI NYTimes AI Ad Tool Billy Joel's New AI Video ------ This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.    

In this special Blossom episode of This Old Marketing, Joe and Robert discuss the insights and secrets into creating a profitable content brand, for both content marketing and content creator goals. Topics discussed include: How to truly differentiate and grow an audience How to create a content tilt Do you build or buy? Focus on creator, brand or content brand? and many more content marketing insights This week's sponsors: Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease. Work smarter, not harder at Hubspot.com/sales ------ Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

Welcome to episode #914 of Six Pixels of Separation - The ThinkersOne Podcast. Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #914. In a digital world where content is king, Robert Rose stands out as a master craftsman (and good friend), shaping narratives that resonate and drive business success. As a seasoned author (Managing Content Marketing, Experiences: The 7th Era of Marketing, Killing Marketing, etc.), consultant, and content marketing rock star, Robert has been at the forefront of defining and refining the strategies that make content a pivotal part of contemporary marketing. Robert's latest book, Content Marketing Strategy, is a beacon for marketers navigating the choppy waters of the digital age. The book is not just a treatise on content marketing; it's a comprehensive guide to crafting a strategy that aligns content with broader business goals. Drawing from his extensive experience, Robert elucidates how content can be a transformative force, turning audiences into advocates and browsers into buyers. The journey of Robert as a content marketing strategist is one marked by a deep understanding of how stories can shape brand perception and consumer behavior. His work has not only helped businesses find their voice but also fine-tune it to echo across the digital landscape. His approach goes beyond mere content creation, delving into how to manage, measure, and monetize content effectively. As the founder and chief strategy advisor of The Content Advisory, Robert has been instrumental in steering businesses toward narrative-driven growth. His consultancy work has seen him collaborate with global brands, helping them to craft content strategies that are both innovative and impactful. His insights are sought after in boardrooms where the conversation is about turning content into a competitive advantage. Beyond his consulting and writing, Robert is a prolific speaker, bringing his thought leadership to conferences and corporate workshops worldwide. His keynotes are a blend of practical advice, industry insights, and forward-thinking ideas - all delivered with a storyteller's flair. Robert's contributions to the field extend to his role as a Chief Strategy Advisor for the Content Marketing Institute (which is also the home of Content Marketing World - originally created along with his This Old Marketing podcasting co-host, Joe Pulizzi). Here, he has been a guiding force, helping shape the discourse around content marketing and ensuring that practitioners have access to the latest trends, tools, and tactics. The power of smart and strategic content cannot be denied. Enjoy the conversation... Running time: 1:07:00. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Robert Rose. Content Marketing Strategy. Killing Marketing. Managing Content Marketing. Experiences: The 7th Era of Marketing. The Content Advisory. This Old Marketing. Content Marketing Institute. Content Marketing World. Check out Robert on ThinkersOne. Follow Robert on LinkedIn. Follow Robert on Threads. This week's music: David Usher 'St. Lawrence River'.

In this episode of "A Beginner's Guide to AI," we delve into the groundbreaking realm of synthetic actors in the entertainment industry. We explore the evolution from digital replicas of actors like Harrison Ford to entirely AI-generated performers, examining the technological advancements and ethical considerations this brings. We discuss the balance between authenticity and artificiality, pondering the future role of human actors and the ethical boundaries in using AI. Our case study on Peter Cushing's digital resurrection in 'Rogue One' highlights both the marvels and complexities of this technology. We invite listeners to reflect on their views and experiment with AI tools to understand the artistry behind digital characters. This podcast was generated with the help of ChatGPT - unfortunately, I was out of messages at Claude

A special 400th episode of This Old Marketing. And yes, the boys are getting up there! Joe and Robert discuss AI announcements by the US President and Microsoft (launching of Copilot), as well as Google integrating AI into search. For AI to work well, it needs to be working from a correct set of information. Is that the case or should we be worried? Elon holds a company meeting and talks about X doing almost everything. It's too bad that Apple and Google have a head start in this area. And Disney buys out the rest of Hulu. Good thing? Regardless, Disney is having operational challenges. Rants and raves include Joe's new website, IP addresses and Omnicom buying Flywheel. This week's links: Biden Signs AI Order Microsoft Launches Copilot Elon's Company Meeting about the Everything App Disney to Buy Rest of Hulu What the Heck is Disney's Problem? Joe Pulizzi's Website IP Addresses Aren't the Answer Omnicom Buys Flywheel This week's sponsor: Why do all that marketing if you can't close the business? Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you're freed up to focus on what really matters: your customers.  Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today.  ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

A very special episode of This Old Marketing where Joe and Robert take questions from LinkedIn. The boys answer such questions as: Which marketing trend died out faster than expected, and which one will come back? Which company/organization is doing content best today? Other than AI, what the next thing in content marketing? If you had to start over from scratch - no network, connections, favors, etc... and you had $10K to build a cash flow positive business making six figures within one year, what would you do and how would you do it? If you weren't on your own - Which business would you go to work for, and why?   Thanks to everyone who submitted questions. You can see all the LinkedIn questions here. ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

Joe Pulizzi is the godfather of content marketing, having first mentioned the term in 2001. A serial entrepreneur, he's the founder of Content Marketing Institute and Content Marketing World as well as The Tilt and the Creator Economy Expo. We discussed as much of Joe's work as we could fit into a half-hour episode this week on the On Brand Podcast.  About Joe Pulizzi Joe Pulizzi is the founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" by the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die. He has two weekly podcasts, the motivational Content Inc. podcast, and the content news and analysis show This Old Marketing with Robert Rose. His foundation, The Orange Effect, delivers speech therapy and technology services to over 350 children in 35 states. Joe and his family live in Cleveland, Ohio. Episode Highlights Events are back! Kind of ... "I'm a connoisseur of events," Joe began. We discussed how events are back but not completely. "Full travel budgets are not there yet. People have kind of forgotten about events." But they shouldn't ... Creating super fans. "A content marketing organization is set up like a media company—you need two things. You need an amazing online presence and an in-person event. Look at Salesforce and Hubspot. Look at Adobe. Look at Red Bull! They all have in-person events. When people connect at your events you create super fans for your brand." What did Joe learn from writing a mystery novel? After selling CMI, Joe took a sabbatical and ultimately tackled an exciting new challenge—writing the mystery novel The Will to Die. What did it teach Joe? "First, everything needs to be entertaining—even B2B. Second, it's okay to play your hits." As marketers, we often think that once a blog post is written on a certain topic it's time to put it away. However, like a rock musician on tour, we need to remember to revisit our hits. What brand has made Joe smile recently? "That one's easy—The Savannah Bananas. I love everything they do—it all makes me smile." To learn more, go to joepulizzi.com, TheTilt.com, and CEX.events. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3 by Joe Pulizzi and Brian Piper About the Book: From the “Godfather of Content Marketing”― this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3 When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach―which includes everything from blogging to YouTube videos to social media―is the core of most organizations' marketing plans. Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the “creator economy,” it shows how to update existing content and make new content that performs in strategic ways. Updates include: New content models, structures, and opportunities Content entrepreneurship, content mergers, and acquisitions Subscriptions and audience building Team structure, the importance of community, DAOs, and creator networks Content options, NFTs, and discord servers Making data-driven decisions to optimize content performance Distributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. This updated edition of the trusted guide provides everything you need to succeed in the new world of content marketing. About the Author: Joe Pulizzi is the founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. Joe is often referred to as “The Godfather of Content Marketing.” In 2014, he received the "Lifetime Achievement Award" from the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die. He has two weekly podcasts, the motivational Content Inc. podcast, and the content news and analysis show This Old Marketing with Robert Rose. His foundation, The Orange Effect, delivers speech therapy and technology services to over 350 children in 35 states. And, interesting fact - he is now a member of a VERY exclusive club - The Marketing Book Podcast 6-Timers Club! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/epic-content-marketing-2-joe-pulizzi

In this very special episode of This Old Marketing, Joe and Robert go back and forth each sharing the five best decisions they made over their careers that helped them build a loyal audience. While some are no brainers, a few of these will surprise you. We hope you enjoy this very special episode of This Old Marketing. ----- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

In this very special episode of This Old Marketing, Joe and Robert break down the good, the bad and the ugly for social media platforms in 2023 and beyond, including Facebook, Instagram, TikTok, LinkedIn, Twitter and more. This week's sponsor is Streamyard. StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. And they make it easy to brand and customize your videos inside the studio before you even go live. Get Streamyard today! Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

Special guest Joe Pulizzi (https://www.joepulizzi.com) is the founder of multiple startups, including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX). He is the bestselling author of seven books including Content Inc. and Epic Content Marketing. Joe has two weekly podcasts, the motivational Content Inc. podcast and the content news and analysis show This Old Marketing with Robert Rose.Hear about the audience first business approach to creating a product your true fans are already interested in (plus what to do if you have a product but no audience). Discover perspective on creating valuable, focused, ad niche content. Get tips on building a solid plan to turn your platform into a business and diversifying revenue in order to succeed. Gain an understanding of why it's risky to build on rented land and encouragement to develop assets off the popular platforms (like TikTok). Find out what Joe has learned from web3 experiments, including loyalty programs, NFTs, and social tokens; and uncover his top lessons from the 2008 recession. Join the Live eCommerce private community: https://community.estreamly.com/home.Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

Joe Pulizzi is the founder of multiple startups including content creator education site, The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Joe is best known for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" from the Content Council. He successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die. He has two weekly podcasts, the motivational Content Inc. podcast and the content news and analysis show This Old Marketing with Robert Rose. His foundation, The Orange Effect, delivers speech therapy and technology services to over 200 children in 34 states. Joe has spoken at more than 400 locations in 16 countries advancing the practice of content marketing. He's delivered keynote speeches for events and organizations including SXSW, NAMM, Fortune Magazine's Leadership Summit, Nestle, General Motors, Oracle, DuPont, SAP, HP, and Dell. You can find Joe on Twitter @JoePulizzi. CHAPTERS: 00:00 Intro 00:40 Meet Joe Pulizzi 02:30 Joe's Best-Selling Books 03:40 The Importance Of Emails 06:40 Email Marketing Strategy 08:40 Minimum Viable Audience 09:10 Finding Your Content Tilt 11:40 Email Newsletters 14:50 Sponsorships Strategy 17:00 The Power Of Physical Events 19:50 Subscription Sites & Events 21:20 Creating Better Customers 23:35 Event Partnerships 25:10 Balancing Contents & Sales 26:50 Building Profitable Assets 30:30 A Win-Win Situation 33:20 Audience Buying Power 36:50 Creating A Media Kit 39:00 Creator Monetization 41:20 Content Consumption 43:30 Frequency & Consistency 44:10 The Value Per Email 46:10 Increasing The Value Per Email 50:00 Optimizing Email Lists 52:50 Email Deliverability Rates 54:25 Best Email Software 55:40 Outro

In this very special This Old Marketing episode, Joe and Robert peel back the curtain and talk about their business models. What's working? What's changed? What's next? What can you learn? The gents hold nothing back in this very special episode. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.

Joe Pulizzi is the Founder of multiple startups, including content creator education site The Tilt, the content entrepreneur event Creator Economy Expo (CEX), and is the bestselling author of seven books including Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.   Joe is best known for his work in content marketing, first using the term in 2001. He later launched the Content Marketing Institute and the Content Marketing World event. In 2014, he received the "Lifetime Achievement Award" by the Content Council. Joe successfully exited CMI in 2016 and consequently wrote an award-winning mystery novel, The Will to Die.   Joe hosts two weekly podcasts, the motivational Content Inc. podcast and the content news and analysis show This Old Marketing with his cohost Robert Rose.   Outside of content marketing, Joe also gives back as a philanthropist. His foundation, The Orange Effect, delivers speech therapy and technology services to over 200 children in 34 states.   Read the show notes on Arcbound's Podcast Page: https://arcbound.com/podcasts/    Find Arcbound here: Homepage: Arcbound.com Services/Work with Us: https://arcbound.com/work-with-us/ About: https://arcbound.com/about/ Founders Corner: https://arcbound.com/category/founders-corner/ Connect: https://arcbound.com/connect/

A special early-episode drop of This Old Marketing where Joe and Robert go through all the latest stories on Elon Musk's Twitter and how it will affect marketing pros and content creators. We cover: - Should Twitter relaunch Vine? - Who's "really" leading Twitter now? - Will creators pay for the blue check mark? - Is it Meta's time to develop a competitive product? - and much more... This week's links: Twitter to Lay Off 25 Percent Elon Disolves Twitter's Board Musk to Reboot Vine Twitter Wants to Be Paid Is It Meta's Time to Compete with Twitter? --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

In this very special episode, we bring back one of This Old Marketing's most popular episodes: a breakdown of what makes (and breaks) This Old Marketing (the podcast) featuring content entrepreneur Jay Acunzo. This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site. Subscribe at TheTilt.com and get the best content creator newsletter 2x per week.

Check out Robert's podcast, This Old Marketing, here: https://www.thisoldmarketing.site/ Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. Find Rival online at www.wearerival.com, LinkedIn, Twitter. Find Eric on LinkedIn and tweet him @efulwiler. Find Jenna on LinkedIn.Find DuBose on LinkedIn.Say hi at media@wearerival.com, we'd love to hear from you. 

For more than 25 years, Robert has helped marketing leaders balance the art and science of marketing, and tell their story more effectively. Over the last ten years, Robert and his firm, The Content Advisory, have advised more than 500 companies, including 15 of the Fortune 100. Robert has served as the Chief Strategy Advisor of The Content Marketing Institute since its launch in 2010 and, helped guide it to be the leading global content marketing education and training organization. Robert was CMO of CrownPeak – leading the marketing and product development of one of the world's first enterprise Software-as-a-Service web content solutions. Robert is the author of three best-selling books on marketing and content strategy and is the co-host of the popular marketing podcast This Old Marketing, which has been downloaded more than two million times in 150 countries. What you will learn about in this episode: How we can use the “what's next” idea for more effective forward-thinking What is the “Smile Strategy,” and why is it important in business development Ways to put into practice the “So I can” methodology Ways we can get our clients to perceive us as strategic advisors How we can achieve the “land and expand” instead of being commoditized Resources: Website: www.contentadvisory.net LinkedIn: https://www.linkedin.com/in/robrose/ Twitter: https://twitter.com/tcadvisory YouTube: https://www.youtube.com/channel/UCsmqoUbLSGHd3JZQA1LnyuA

Getting online users to give you their information has been substantially harder over the last few years. Personally I always think to myself oh great just another place I need to unsubscribe from.Well on this episode of Growth Hack we bring on Robert Rose to teach us the ways we can get users to want to give up their info!Robert has more than 30 years of experience in digital marketing, and the strategic use of content to drive better customer experiences. He's advised more than 200 companies, including McDonald's, Facebook, Microsoft, Adidas, Whirlpool, and The Bill & Melinda Gates Foundation.Robert's firm The Content Advisory, is the leading content strategy consulting, research, and education company. Robert is also the co-host of the popular marketing podcast This Old Marketing, which has been downloaded more than two million times in 150 countries.For more episodes and information, visit us at www.papidigital.com/podcastFollow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigitalLinkedin: www.linkedin.com/company/papidigitalInstagram: www.instagram.com/_papidigital/

Welcome to episode #825 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #825 - Host: Mitch Joel. Web3, the creator economy, Discord servers, social tokenization, decentralized technology, Twitch streams… and so much more. When it comes to this new world of content marketing, social media and personal brands slamming into newer platforms and creators, you will meet some of the sketchiest people. Lots of talk with little protein. Joe Pulizzi is the real deal, and since his first Content Marketing World back in 2010, I count him as both a good friend and one of the kindest, smartest minds in the business. Joe has founded five companies including his latest, Creator Economy Expo (the inaugural event takes places next week in Phoenix from May 2nd - 4th, 2022). Joe also recently launched, the content entrepreneurship news site, The Tilt, and the Content Marketing Institute. In 2014, he received the Lifetime Achievement Award by The Content Council. His podcast series, This Old Marketing with Robert Rose, has millions of downloads. His charitable foundation, The Orange Effect, delivers speech therapy and technology services to children in over 35 states. Joe is also a bestselling writer. He is the author of Content Inc. (which was recently completely updated and expanded into a second edition), Killing Marketing, Epic Content Marketing and more. His novel, The Will To Die, was awarded "Best Suspense Book" of 2020 by the National Indie Excellence Awards. What does the creator economy and content entrepreneurship mean for you as the world of Web3 grows? Let's break down this new world of influencers, content marketing and more. Enjoy the conversation... Running time: 59:22. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Joe Pulizzi. Creator Economy Expo. The Tilt. The Will To Die. This Old Marketing. Content Inc.. Killing Marketing. Epic Content Marketing. Content Marketing Institute. The Orange Effect. Follow Joe on LinkedIn. Follow Joe on Facebook. Follow Joe on Twitter. This week's music: David Usher 'St. Lawrence River'.

In today's episode, Eric talks to author, podcaster and content marketing expert, Robert Rose about everything from whether your marketing function can become a profit center to the fate of traditional advertising as we know it.As promised, here are Robert's recommended business books, his "mini-marketing-MBA":The Practice of Management – Peter DruckerThe Management of Marketing Costs – James CullitonMarketing Management – Philip Kotler Thinking About Management – Theodore LevittThe Marketing Imagination – Theodore LevittMarketing Myopia (White Paper) – Theodore LevittIntegrated Marketing Communications – Don E. SchultzInnovator's Dilemma – Clayton ChristensenThe End of Competitive Advantage – Rita Gunther McGrathDiscovery Driven Growth – Rita Gunther McGrathDifferent – Youngme Moon For more from Robert Rose, check out his brilliant podcast This Old Marketing with Joe Pulizzi, which has been downloaded more than two million times, or his website. Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Today's episode was produced by Leanne Kilroy and hosted by Eric Fulwiler.Find Rival online at www.wearerival.com, LinkedIn, Twitter.Find Eric on LinkedIn and tweet him @efulwiler.Say hi at media@wearerival.com, we'd love to hear from you. 

I first heard Robert Rose speak at a conference I attended a few months ago and I liked his concept around the buyer as an attribute instead of a singular person, as well as his idea about how you can create scarcity in a world that seems to lack true scarcity at all. I knew after I heard him speak that I had to have him on the show. That's why episode 116 of The Digital Agency Growth Podcast is about Trust, Disruption, and Agency Transformation with Robert Rose.Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Robert Rose is sharing the importance of trust and disruption through your marketing strategy and actionable steps you can take right now to be a thought leader in your industry. Robert Rose is a sought-after consultant, best-selling author, keynote speaker, and one of the world's most recognized experts in digital content strategy and marketing. Over the last ten years, Robert and his firm The Content Advisory have worked with more than 500 companies, including 15 of the Fortune 100. Robert is the author of three best-selling books on marketing and content strategy, and the co-host of the popular marketing podcast PNR's This Old Marketing, which has been downloaded more than two million times in 150 countries. In this episode, Robert Rose and I discuss the following:How to best position your agency to avoid the commodity trapThe importance of first-party data in content creation to strengthen your relationship with potential buys.The term “buyer”; why it's an attribute instead of a person and what that means for your sales efforts.How you can develop real genuine scarcity these days without being spammy.The myth of the empowered buyer.I know through this episode you were inspired to look deeper at what's been missing in your market and how best to start something worth building a community around, as well as how best to become the thought leader in your space.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH ROBERT ROSE:WebsiteWebsiteLinkedInCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

Robert Rose is the Founder and self-proclaimed Chief Troublemaker at The Content Advisory. For more than 10 years, Robert has worked with more than 500 companies including 15 of the Fortune 100 companies. He has provided strategic marketing advice and counsel for global brands such as Facebook, Salesforce, NASA, CVS Health, McCormick Spices, Hewlett Packard, Microsoft, and the Bill and Melinda Gates Foundation. He is also the author of three best-selling books including Killing Marketing, which he wrote with his colleague, Joe Pulizzi. Robert co-hosts a podcast with Joe called This Old Marketing, which has run for the last eight years.  Robert Rose, the Founder and Chief Troublemaker at The Content Advisory, is John Corcoran's guest in this episode of the Smart Business Revolution Podcast, where he talks about creating and managing content. Robert also shares his tips for coming up with new ideas, talks about the importance of SEO strategies, and explains how his business was impacted by the COVID-19 pandemic. Stay tuned.

In this episode of Growth Hack we bring on Joe Pulizzi to talk about content marketing and how to take advantage of the best moments of influence on the consumer journey.Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. He has founded four companies including content creation news site The Tilt as well as Content Marketing Institute. In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, This Old Marketing with Robert Rose, has millions of downloads from over 150 countries. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 35 states.It's safe to say Joe is not an expert when it comes to content marketing but a great human.For more episodes and information, visit us at www.papidigital.com/podcastFollow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigitalLinkedin: www.linkedin.com/company/papidigitalInstagram: www.instagram.com/_papidigital/

This week, it's peak predictions season, and Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester, returns to discuss what his colleagues in the analyst community are predicting as he and Ian Truscott discuss Gartner's Top 10 Predictions for 2022 and Beyond.This week's guest is Melissa Sargeant, the CMO at Litmus. Melissa shares her story from a fantastic marketing career, her view of email marketing, and working with peer CMO communities as a founding member of Drew Neisser's CMO Huddles, which we discussed on the podcast with Drew two weeks ago.   Melissa has a fabulous 30-year marketing career in the tech sector, applying her expertise in SaaS go-to-market strategy and execution, customer success, digital demand generation, and branding. Before Litmus, Melissa was the CMO at SugarCRM and e-commerce innovator ChannelAdvisor (ECOM) and has held senior roles with companies like Avalara, CA Technologies, Digitalsmiths (TiVo), Bluefire Security Technologies, and Guardent (VeriSign).Finally, we wind down for the weekend with  Robert Rose, Chief Troublemaker at The Content Advisory in the Rockstar CMO virtual bar where planning is the topic over a cocktail and we raise a glass to 300 episodes of This Old Marketing, his podcast with Joe Pulizzi. Enjoy!The peopleIan Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and TwitterMelissa Sargeant on LinkedIn and TwitterRobert Rose on Twitter and LinkedInMentioned in this week's episode:Gartner's Top 10 Predictions for 2022 and BeyondLitmus email marketing made betterDrew Neisser's CMO HuddlesRobert's The Content Advisory BlogThis Old Marketing podcastRockstar CMO:Previous episodes and all show notes: Rockstar CMO FMWe are available on all your favorite platforms including Apple and Spotify Music: Piano Music is by Johnny Easton, shared under a creative commons licenseVirtual Insanity by Jamiroquai on Spotify

This episode of The Thrifty Marketer Podcast is a Content Marketing Masterclass with Joe Pulizzi - Author, Speaker, Podcaster & Entrepreneur.Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing, and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His novel, The Will to Die, was awarded "Best Suspense Book" of 2020 by the National Indie Excellence Awards. Joe's latest version of Content Inc. will be released in May 2021.He has founded four companies including the digital content news site The Tilt as well as Content Marketing Institute. In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, This Old Marketing with Robert Rose, has millions of downloads from over 150 countries. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 35 states.Discussion The Foundation of a Content Marketing Strategy How can SMBs leverage content to "stand out" Major shifts in Content Marketing and how can brand align themselves to the same Joe's top 3 advice to SMBs and Marketers starting their Content Marketing journey Top Content Marketing trends that SMBs can leverage Lessons for Joe's bestseller "Content Inc." The Tilt - Joe's new venture And more.For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJFor SMB marketing tips, visit https://bit.ly/3hHaj8V Hosted on Acast. See acast.com/privacy for more information.

This live call was part of The Showrunner Sessions. This is the 8-week podcast workshop series where we at Marketing Showrunners work with podcasters to transform your skills, your show, and your community, with an aim to making “their favorite podcast.” Join Jay and Robert in this informative, insightful conversation about strategies to create a great podcast. Robert talks about his process; the importance of planning, structure, and doing your research; and he emphasizes why you should “write it down.” NEWSLETTER: Subscribe to “Playing Favorites,” the newsletter from Jay Acunzo and Marketing Showrunners, exploring creativity, content, marketing, and making someone's favorite podcast. Subscribe at marketingshowrunners.com/subscribe/WORKSHOPS: https://www.marketingshowrunners.com/podcast-workshops-content-marketers/These are online, interactive, cohort-based workshops for makers and marketers, all for one aim: Learn how to make a show that makes a difference. In other words, learn how to make someone's FAVORITE show. Level up an existing show, or launch a new one. Students are marketers, executives, science researchers, freelancers, entrepreneurs, authors, and artists and thinkers of all kinds who connect, do real work on their real shows together, and benefit from the community around them as much as the system we've built. INSIDE THIS EPISODE: Robert Rose's This Old Marketing can be found here: https://contentmarketinginstitute.com/pnr-with-this-old-marketing-podcast/ Follow Robert Rose on Twitter here: https://twitter.com/Robert_Rose Learn more about Robert Rose here: https://robertrose.net/ Visit The Content Advisory here: https://contentadvisory.net/ Find Robert's podcast The Weekly Wrap here: https://contentmarketinginstitute.com/cmi-weekly-wrap-podcast/ Follow 3 Clips host Jay Acunzo on Twitter here: https://twitter.com/jayacunzo/You can find all episodes of Marketing Showrunners wherever you listen to podcasts, or by browsing the show's home page at marketingshowrunners.com/podcastThanks for listening!(3 Clips with Jay Acunzo is the official podcast of Marketing Showrunners, helping makers and marketers find and share their voices and make shows that make a difference. MSR offers free and paid education and entertainment to help you create podcasts and video shows that are central to both your brand and your audience's lives.)

Joe Pulizzi is an entrepreneur, speaker, author, and podcaster. He's the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014 and 2015. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world (held every September in Cleveland, Ohio), as well as the leading content marketing magazine, Chief Content Officer. Joe has spoken at more than 400 locations in 16 countries advancing the practice of content marketing. He's delivered keynote speeches for events and organizations including SXSW, NAMM, Fortune Magazine's Leadership Summit, Nestle, General Motors, Oracle, DuPont, SAP, HP and Dell. You can hear Joe on his podcasts, “This Old Marketing” and “Content Inc.”. If you ever meet him in person, he'll be wearing orange. Follow Joe on Twitter @JoePulizzi. He can also be found on LinkedIn and www.joepulizzi.com.   You'll Learn: Joe's entrepreneurial path that led him to found Content Marketing Institute. Just how close Joe came to packing it in. How Content Marketing World became the largest conference of it's kind in the world. Why Joe thinks CMO's need to “kill” marketing as they know it. Joe's commitment to diversity in the Content Marketing World conference.   3 Key Points: Facebook is a media company Diversity matters. CMO's need to “kill” their existing marketing org structure and adopt a new model.   Resources Mention: Killing Marketing by Joe Pulizzi and Robert Rose   Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It's a chatbot and it's pretty cool!   Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.   Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance.   Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.   Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)

Welcome to episode #585 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #585 - Host: Mitch Joel. This conversation should have happened years ago. When I think about content marketing, I think about Robert Rose (and his co-author/business in crime buddy, Joe Pullizi, of course). To state what Robert Rose does is simple: he helps marketers become stellar storytellers. But that's really not even the half of it. For more than 25 years, Robert has been at the forefront of marketing and content marketing. He is currently the Chief Strategy Officer for The Content Advisory, the education and consulting group for The Content Marketing Institute, and is deeply involved in Content Marketing World. Robert also co-hosts the amazing podcast, PNR's This Old Marketing, with Joe. He is also an investor and advisor to startups like Akoonu, DivvyHQ and Tint. Most recently, he published his third book, Killing Marketing, with co-author Joe Pulizzi. His two other books were Experiences - The Seventh Era of Marketing and Managing Content Marketing. So, is it time to kill marketing? You be the judge. Enjoy the conversation... Running time: 1:02:32. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Robert Rose. Killing Marketing. Experiences - The Seventh Era of Marketing. Managing Content Marketing. The Content Advisory. The Content Marketing Institute. Content Marketing World. This Old Marketing. Follow Robert on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #585 - Host: Mitch Joel. Tags: advertising advertising podcast akoonu audio blog blogging brand branding business blog business book business podcast business thinker chief strategy officer cmi content content marketing content marketing institute content marketing world cso david usher digital marketing digital marketing agency digital marketing blog divvyhq experiences facebook google itunes j walter thompson joe pullizi jwt killing marketing leadership podcast management podcast managing content marketing marketer marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum podcast pnr robert rose social media storyteller storytelling the content advisory the seventh era of marketing this old marketing this old marketing podcast tint twitter wpp