Podcasts about pulizzi

Joe Pulizzi, the Godfather of Content Marketing, takes an audacious leap into crime fiction, delivering a story that is as mesmerizing as it is chilling.  Set within the haunting confines of a funeral home, "The Will To Die" unravels a dark and twisted narrative brimming with suspense, secrets, and a touch of macabre. Pulizzi's protagonist, a marketing professional, finds himself entangled in a web of deceit and danger. He is compelled to uncover the mysteries buried deep within the family-run funeral home he unexpectedly inherits. Since I grew up in East Texas, I was drawn to Pulizzi's crime novel because of the real-life case of Bernie Tiede. The chubby-cheeked mortician befriended the widow of a wealthy oilman at his funeral.  Bernie became her personal assistant and sole heir to her multi-million dollar estate. And in 1996, he carried out one of the most bizarre murders in Texas history.  Pulizzi is on to something by incorporating the morticians and embalmers into his story. They are typically seen as caretakers of the dead, but their presence confronts the unnerving possibility that death has taken on a new, more sinister dimension within their midst. JOE PULIZZI - LINKS "The Will To Die" "The Content Entrepreneur" The Orange Effect Foundation - Help children with speech disorders receive the speech therapy and technology they need. FOLLOW the True Crime Reporter® Podcast  SIGN UP FOR my True Crime Newsletter THANK YOU FOR THE FIVE-STAR REVIEWS ON APPLE - Please leave one – it really helps. TELL ME about a STORY OR SUBJECT  that you want to hear more about Read The Story

Joe Pulizzi, the Godfather of Content Marketing, takes an audacious leap into crime fiction, delivering a story that is as mesmerizing as it is chilling.  Set within the haunting confines of a funeral home, "The Will To Die" unravels a dark and twisted narrative brimming with suspense, secrets, and a touch of macabre. Pulizzi's protagonist, a marketing professional, finds himself entangled in a web of deceit and danger. He is compelled to uncover the mysteries buried deep within the family-run funeral home he unexpectedly inherits. Since I grew up in East Texas, I was drawn to Pulizzi's crime novel because of the real-life case of Bernie Tiede. The chubby-cheeked mortician befriended the widow of a wealthy oilman at his funeral.  Bernie became her personal assistant and sole heir to her multi-million dollar estate. And in 1996, he carried out one of the most bizarre murders in Texas history.  Pulizzi is on to something by incorporating the morticians and embalmers into his story. They are typically seen as caretakers of the dead, but their presence confronts the unnerving possibility that death has taken on a new, more sinister dimension within their midst. JOE PULIZZI - LINKS "The Will To Die" "The Content Entrepreneur" The Orange Effect Foundation - Help children with speech disorders receive the speech therapy and technology they need. FOLLOW the True Crime Reporter® Podcast  SIGN UP FOR my True Crime Newsletter THANK YOU FOR THE FIVE-STAR REVIEWS ON APPLE - Please leave one – it really helps. TELL ME about a STORY OR SUBJECT  that you want to hear more about Read The Story

Christophe Pulizzi, Chef du restaurant L'Olivier à Pertuis _ Rendre la gastronomie accessiblePrendre les rênes d'une cuisine et devenir chef à 25 ans, c'est ce qu'a fait mon invité du jour : Christophe Pulizzi.Motivé depuis petit par l'envie de se dépasser, de faire toujours mieux et de se challenger, c'est assez naturellement qu'il s'est lancé un nouveau défi : rendre accessible la gastronomie à travers un menu où les clients lui font confiance, sans savoir ce qu'ils vont manger…Choisir ses fournisseurs avec soin, dégoter des produits à la fois gourmands et locaux, imaginer, inventer et aller même chercher dans la nature, de quoi créer des plats de service qui n'existent nulle part ailleurs… Tout ça pour un objectif bien précis : offrir à ses clients une expérience unique, pour qu'ils s'en souviennent longtemps. J'ai fait une belle découverte en rencontrant Christophe et j'ai maintenant très envie d'aller tester cette cuisine, qui semble plutôt prometteuse…N'oubliez pas que vous pouvez retrouver toutes les références, dans la description de l'épisode. Je vous souhaite une très bonne écoute !

EPISODE 106: Tony Pulizzi has been a leading guitarist in the Los Angeles area for over a decade now and enjoys a music career filled with versatility and experience. Within a year after relocating to LA, Tony quickly made his impact on the west coast and became the house guitarist on American Idol. He parlayed that gig into numerous appearances on Dancing With The Stars, The Voice, BET Awards, and other TV network award shows / movie soundtracks. He has performed and/or recorded with top artists such as Smokey Robinson, Robbie Dupree, Dionne Warwick, Bobby Kimball, Dave Koz, Natalie Cole, Tito Jackson, Mickey Thomas, George Benson, Bill Champlin, and Stevie Wonder to name a few. As a bandleader, Tony has released 3 albums of his own including a recent EP.  More studio material including a live album to be released!  See and hear the live footage, guitar studio discography and original music with the links right here at tonypguitar.comContact us: makingsoundpodcast.comFollow on Instagram: @makingsoundpodcastFollow on Threads: @jannkloseJoin our Facebook GroupPlease support the show with a donation, thank you for listening!

Show NotesQuestion: As a health and wellness coach, how do you make your podcast profitable and popular in a few weeks?Or How do you make your blog, youtube channel, instagram account, big in a few weeks? Well, the answer is very simple: you don't. Because we see online content that goes viral or influencers with super large social media followings, we compare ourselves and our work with that. We feel an urge to go big with little effort, to become overnight hits. It's a normal thing to have this urge, I've been guilty of this myself. But this feeling is not grounded in reality given that, first, a lot of this content belongs to contexts apart from the health and wellness industry and, second, what we're seeing is merely the result of a process, not the time and effort that lead to it.To begin with, as a health and wellness coach you're aiming at a specific audience with a particular kind of content. This means, there's no cat videos or challenges where you eat spoonfuls of ground cinnamon. Even though this generates millions of views and shares, there's no benefit from it other than shallow entertainment. Same situation happens with influencers you might have as a reference, many of them belong to other contexts and have different purposes. And still for those who appeal to entertain a generic audience, you're just seeing the tip of the iceberg, not the hard work and all their years of creating content while still relatively in the shadows. You can read about comedians, sportspeople and businesspeople say: “it took me 10 years to become an overnight success”.In his book Content Inc, Joe Pulizzi explores the stories of content creators in different fields who generated large businesses from their content creation strategies. He talks about entrepreneurs in areas as diverse as backyard poultry, fiberglass pools, and photography. They all have in common the fact that they generated valuable content on a specific topic, for a specific audience, in a consistent manner for months or even years.In his case studies, Pulizzi identified that a content marketing strategy will take around 9 months to take shape, and an average of 15 to 17 months to yield results.Let me say that again:In his case studies, Joe Pulizzi identified that a content marketing strategy will take around 9 months to take shape, and an average of 15 to 17 months to monetize. This means that after a nine month period you will have gotten all the necessary feedback and done all the necessary adjustments to your content to have built the type audience that will potentially boost your business in terms of your reputation, online presence, authority and income.So, if you're in the first few months of creating content around your health and wellness practice, set yourself for the long game: Show up, even if it feels very few people can see you. Listen to your audience, do the adjustments along the way, be consistent and valuable. It takes entrepreneurs in this industry a long process to build up their audience, career and reputation while spreading a message and helping people along the way. We have as a very close example entrepreneur and content creator, Liz Moody.  We interviewed her in one of our episodes, and she told us it took her a long time to take off and become well-known with her content.So, to wrap up, I'll share this quote by Joe Pulizzi from his book Content Inc:Without a doubt, the biggest reason content marketing fails is because it stops. I've seen business after business start a blog or e-newsletter or white paper program or podcast series and stop after a few months. Content marketing is a war of attrition. It's a process. Success does not happen overnight. You must commit for the long haul if you want to be successful. View your content creation as a vehicle in constant motion, not as an end in itself. Reputation is not built overnight. If you're just getting started, keep it up!If you haven't started yet, the best moment to begin is right now. If you liked this episode take a screenshot and tag us on Instagram at @Audience.Coach. If you have questions or episode ideas reach out at audiencecoach.com/contact or david@audiencecoach.com. My name is David Perez and I will see you in the next episode. Links and resources:iAcquire — An Interview with Content Marketing Institute's Joe PulizziNeil Patel — When Can You Expect Your Content Marketing Efforts to Bear Fruit?Content Marketing Institute — 6 Steps to Content Marketing DominationContent Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses — Joe PulizziCounter Weight Creative — The 3 P's To Growing Your Podcast Audience…SlowlyThe Podcast Host — Growing Your Podcast Audience: How Long Does it Take? Related Episodes:6 Lessons on Building an Audience in the Health and Wellness Industry with Liz MoodyA 9 Step Roadmap to Create a Great Health and Wellness PodcastBuild An Audience First—Offer Your Products And Services Second

In today's digital age, content creation has become a lucrative industry. With the rise of the creator economy, more and more entrepreneurs are entering the market, hoping to build their own platforms and become successful content entrepreneurs.Content marketing expert Joe Pulizzi shares valuable insights on how to build a successful platform and become a content entrepreneur. By focusing on a content tilt, building a minimum viable audience, and experimenting with different strategies, entrepreneurs can achieve success in the creator economy.In this Rocky Mountain episode, Katie and Pulizzi talked about the following:Emphasizes the importance of focusing on a specific content niche and building a minimum viable audience before monetizing. The rise of Web Three and NFTs Tips on community building and outbound engagement. Whether you're starting out in the creator economy or looking to grow your platform, this podcast is a must-listen for anyone seeking to achieve success in content entrepreneurship.Like the show? Keep Katie's show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Joe Pulizzi's social media pages: LinkedIn: https://www.linkedin.com/in/joepulizzi/Website: https://www.joepulizzi.com/The Tilt Newsletter: https://www.thetilt.com/CEX: https://cex.events/Discount code for $100 off: Katie100Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyWebsite: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagwInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#contentcreation #entrepreneur #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Guitarist / vocalist Tony Pulizzi

Podcast topics:- Pulizzi talks about Kyndryl's $19 billion spinoff from IBM in November 2021, how to organize and tell the brand story of a new business under COVID-19 restrictions, Pulizzi's career path in the Clinton Administration, Citi, World Bank and GE, and more;- Discussing how media companies' crisis comms around controversial public figures, from Joe Rogan's podcast and allegations of spreading of vaccine misinformation to Whoopi Goldberg's suspension from The View over insensitive remarks regarding the holocaust to Jeff Zucker's sudden resignation from CNN due to an undisclosed workplace relationship;- The latest in football comms, from The Washington Football Team's rebrand to the Commanders to Tom Brady's retirement;- The week's most notable people moves, including Jim Hughes taking over as CEO at Trailrunner and David McCulloch joining Google's Tapestry spinoff;- Discussing restructuring and acquisition news, including Finn Partners' acquisition of woman-owned brand strategy and creative firm AHA and Pan Communications' reorganization;- Entries are open for two fun and creative submission-based features: PRWeek's Pets in PR launch and the return of the ever-popular Cover Contest.

A small investment group tries to pry Forbes away from a SPAC, while Buzzfeed's stock drops by 50 percent inside its shiny new SPAC. What does this mean for media and content creators moving forward? In the UK, the Advertising Standards Authority (ASA) says the Arsenal Football Club violated advertising rules with the launch of its $AFC token. (also, here's a great podcast overview from the BBC on tokens in the UK.) Rants and raves include Joe's take on TikTok becoming the #1 web property on the planet, while Robert gives us this wonderful holiday poem.   Twas the Night Before Break by Robert Rose   'Twas the night before break, #TheStruggleWasReal, No marketer rested easy, discontent did they feel.   Budgets and plans hung by email attachments, In the hopes that VPs would approve their advancement.   Managers all sighed and climbed into their beds, While visions of new podcasts danced in their heads.   She in Lululemon and I in Cowboys gear  Had settled in for cocktails after a long, chaotic year   When online in my feeds, there arose such a clatter. I sprang open my Chrome to see what was the matter.   Away to my tabs, I clicked on them post haste, Tore open Google News to see just what we faced.   The headlines were filled with so much interruption – A luster of clickbait o'er this holiday disruption.   When what to my marketer's eyes should appear? Nothing but omicron, crypto, stock crashes, and fear.     Suddenly a noise came so lively and quick, The voice I recognized could be only St. Nick!   With a whistle and a shout, he parked on my roof – His self-driving Tesla couldn't distinguish the route.      As fast as Quibi proceeded to fail, St. Nick jumped to his MacBook and opened email.   “Now budgets! Now plans! Now audits! Now tech!      On process! On content! On calendars in check!”    He flew 'cross the keyboard, dramatically smashed Send, Gave us all our approvals, extending our content spend.     He spoke not a word but held his hand to his ear Listening for mail notifications across the world to appear.   Then laying his finger aside of his nose He winked and said, “Tell it well, Robert Rose.”   St. Nick sprang to his Tesla, gave me a quick wave, Then turned and confided, “Some plans even Ryan Reynolds can't save.   “But for all the content marketing folk and for you, I wish you good times in 2022.”   And then he flew off, with less noise than in Clubhouse Waving off all the fear, the uncertainty, the doubts.   Then I heard him exclaim as he shifted into “gear,”  “Happy Holidays to all and a Happy New Year!” --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

In acquisition news, Mailchimp could be sold to financial services company Intuit for $10 billion. What does this mean for the future of marketing and finance? The New York Times did a story on Li Jin (from creator economy and passion economy fame). What happens when the audience gains equity access with the content creator? And...Spotify has started to remove their podcasts from other players while Amazon seeks to dominate digital radio. In rants and raves, Robert comments about CMO terms and Joe raves about the Savannah Bananas. ------- This Week's Sponsor .Online Business Academy - FREE business courses. No prior business experience needed. Quick, actionable, under two-hour courses for those looking to start a business. Go through a step-by-step tutorial by business experts like Ryan Foland, Jason Falls, and Kim Garst. Available for absolutely FREE along with downloadable resources, bonus activities, tips & tools, and rewards that range from 1-on-1 mentoring to $1000 cash. Get the training now! ------- Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.    

Joe Pulizzi is one of the world's top content marketing authorities. He has founded three companies, including the Content Marketing Institute (CMI), launched dozens of events, including Content Marketing World. Pulizzi is the recipient of the 2014 John Caldwell Lifetime Achievement Award for content marketing from the Content Council. He is the author of multiple books including his latest Content Inc.

Joe Pulizzi is one of the world's top content marketing authorities. He has founded three companies, including the Content Marketing Institute (CMI), launched dozens of events, including Content Marketing World. Pulizzi is the recipient of the 2014 John Caldwell Lifetime Achievement Award for content marketing from the Content Council. Content Inc. (book) is the go-to guide to building a solid business by establishing a loyal audience before you sell any products or services. In these pages, Joe Pulizzi provides a lower-risk, better way to build a successful business by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content ― and then create a product for that audience.

DREAM ON FLY

I know, it's hard to believe, but Episode #1 of This Old Marketing still has not sold yet as an NFT. Maybe you forgot? You can bid on it here at Opensea. The social audio battle continues this week, with Spotify buying social radio player Betty Labs, while LinkedIn is about to release their own version of Clubhouse. And guess what? Medium is pivoting again. This time, they are looking at a Substack model. Rants and raves include a rant from Joe about Substack's $650 million valuation, while Robert rants about marketers only focusing on numbers. This week's sponsor: Dialogue Ecommerce businesses are faced with intense competition to lure shoppers into their web shops. Once those shoppers have finally arrived – thanks to expensive marketing and advertising campaigns – the ‘battle has just begun’. Now you need to keep your shoppers engaged and interested, providing them with a shopping experience that is personalized and, yes – fun! – in order for them to fill their cart and check out, rather than bounce away to competitors. It’s a tall order, and ecommerce businesses need all the help they can get. Enter Dialogue, an AI-powered personalization platform that autonomously creates the ideal buyer journey for every shopper, in real time. Dialogue peppers the buyer’s journey with highly engaging interactions. The AI engine meets the shopper in every point of the journey with personalized product recommendations and relevant content that perfectly fit the shopper’s intent and browsing patterns to hit all the coveted ecommerce KPIs: increased average order value, conversion rate, time on site, and retention. Dialogue’s secret sauce is its conversational and witty tone that engages shoppers and elevates their experience. https://nowdialogue.com/ ------ Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

This Old Marketing will never be the same. This episode is taken over by Jay Acunzo, who goes inside how the podcast is made, including the early days, the process and the minimal success (and major failures) of Pulizzi and Rose. Special thanks to Jay for spending one agonizing hour with This Old Marketing. Find Jay at 3 Clips with Jay Acunzo (podcasters take you inside their best work) and Growable Shows -- Jay's course on show development and growth for marketers. ------ Subscribe at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.  

Question: As a health and wellness coach, how do you make your podcast profitable and popular in a few weeks? Or  How do you make your blog, youtube channel, instagram account, big in a few weeks?   Well, the answer is very simple: you don't.   Because we see online content that goes viral or influencers with super large social media followings, we compare ourselves and our work with that. We feel an urge to go big with little effort, to become overnight hits. It's a normal thing to have this urge, I've been guilty of this myself. But this feeling is not grounded in reality given that, first, a lot of this content belongs to contexts apart from the health and wellness industry and, second, what we're seeing is merely the result of a process, not the time and effort that lead to it. To begin with, as a health and wellness coach you're aiming at a specific audience with a particular kind of content. This means, there's no cat videos or challenges where you eat spoonfuls of ground cinnamon. Even though this generates millions of views and shares, there's no benefit from it other than shallow entertainment. Same situation happens with influencers you might have as a reference, many of them belong to other contexts and have different purposes. And still for those who appeal to entertain a generic audience, you're just seeing the tip of the iceberg, not the hard work and all their years of creating content while still relatively in the shadows. You can read about comedians, sportspeople and businesspeople say: “it took me 10 years to become an overnight success”. In his book Content Inc, Joe Pulizzi explores the stories of content creators in different fields who generated large businesses from their content creation strategies. He talks about entrepreneurs in areas as diverse as backyard poultry, fiberglass pools, and photography. They all have in common the fact that they generated valuable content on a specific topic, for a specific audience, in a consistent manner for months or even years. In his case studies, Pulizzi identified that a content marketing strategy will take around 9 months to take shape, and an average of 15 to 17 months to yield results. Let me say that again: In his case studies, Joe Pulizzi identified that a content marketing strategy will take around 9 months to take shape, and an average of 15 to 17 months to monetize.   This means that after a nine month period you will have gotten all the necessary feedback and done all the necessary adjustments to your content to have built the type audience that will potentially boost your business in terms of your reputation, online presence, authority and income. So, if you're in the first few months of creating content around your health and wellness practice, set yourself for the long game: Show up, even if it feels very few people can see you. Listen to your audience, do the adjustments along the way, be consistent and valuable. It takes entrepreneurs in this industry a long process to build up their audience, career and reputation while spreading a message and helping people along the way.  We have as a very close example entrepreneur and content creator, Liz Moody.  We interviewed her in one of our episodes, and she told us it took her a long time to take off and become well-known with her content. So, to wrap up, I'll share this quote by Joe Pulizzi from his book Content Inc: Without a doubt, the biggest reason content marketing fails is because it stops. I've seen business after business start a blog or e-newsletter or white paper program or podcast series and stop after a few months. Content marketing is a war of attrition. It's a process. Success does not happen overnight. You must commit for the long haul if you want to be successful.   View your content creation as a vehicle in constant motion, not as an end in itself. Reputation is not built overnight. If you're just getting started, keep it up! If you haven't started yet, the best moment to begin is right now.   If you liked this episode take a screenshot and tag us on Instagram at @Audience.Coach. If you have questions or episode ideas reach out at audiencecoach.com/contact or david@audiencecoach.com.   My name is David Perez and I will see you in the next episode.   Links and resources: iAcquire — An Interview with Content Marketing Institute's Joe Pulizzi Neil Patel — When Can You Expect Your Content Marketing Efforts to Bear Fruit? Content Marketing Institute — 6 Steps to Content Marketing Domination Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses — Joe Pulizzi Counter Weight Creative — The 3 P's To Growing Your Podcast Audience…Slowly The Podcast Host — Growing Your Podcast Audience: How Long Does it Take?   Related Episodes: 6 Lessons on Building an Audience in the Health and Wellness Industry with Liz Moody A 9 Step Roadmap to Create a Great Health and Wellness Podcast Build An Audience First—Offer Your Products And Services Second

Media company Team Whistle buys production company/agency Tiny Horse, further showing that revenue diversification is king in media and content marketing today. Joe Rogan signs with Spotify and Joe and Robert chiming in on who is the real winner. The White House is putting the smackdown on Twitter and social media regarding Twitter's labeling of the President's tweets, while Zuckerberg keeps making the wrong decisions for Facebook. Joe raves about Prof G's podcast with Sam Harris regarding the destruction of the advertising model and rants about how TV advertisers can't keep an agreement. Robert has a Quibi update, comments about Google's news initiative with McClatchy and raves about a roofing company doing the weather. This week's sponsor: Content Marketing Awards   ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

There's no need to sugarcoat it: things looks grim. The COVID-19 Coronavirus pandemic has exacted a brutal price in lives, public health and global economic activity, and there's little respite in sight. But with a likely recession setting in, those of us fortunate enough to still have jobs in marketing and communications are looking for ways to do more with less. Enter Joe Pulizzi. In the midst of the last recession, his fledgling company changed marketing forever, rebranding the notion of "Content Marketing" and forging a media empire. From the ashes of the Great Recession, he raised the Content Marketing Institute, three best-selling books and “This Old Marketing” the Podcast. In this edition of Lead Balloon, Pulizzi shares his tale, as well as advice for communications professionals hoping to weather the storm.

A special episode of #ThisOldMarketing. In this episode, Joe and Robert discuss the new reality in front of marketers and what we, as marketers, need to be focusing on today. ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, YouTube, or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

In episode #225 (the Happy New Year episode) of #ThisOldMarketing, Joe and Robert look at the advertising industry, and whether a "move" away from smartphone usage will hurt digital ads (uh, not really). Facebook says it will ban artificial intelligence "deepfakes," but will it make a difference since Facebook isn't changing its policy on cheapfakes or shallowfakes? The annual Consumer Electronics Show (CES) happened last week. Joe and Robert discuss some of the main questions from the CES show. And finally, Coca-Cola reverted back to having the CMO role. Robert is happy, but Joe thinks it's all show and no bite. In rants and raves, Joe covers an ANA article about B2B Content Marketing while Robert raves about Buzzfeed's new business model. ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. ------ This episode is sponsored by ContentTECH Summit.

Uccidi il Marketing di Joe Pulizzi e Robert Rose ⤵Come trasformare i costi di marketing in profitti ✅Questo è un libro molto interessante che consiglio di leggere per il suo punto di vista innovativo, quasi rivoluzionario

In this episode of Stories from the NNI, Fabio Pulizzi, Editor of Nature Nanotechnology shares his thoughts on the overall nanotechnology landscape, trends in nanotechnology, and the impact that the NNI has had. If you would like to learn more about nanotechnology, go to nano.gov or email us at info@nnco.nano.gov. Closed captioning is provided on our YouTube channel. For this episode, go to: https://youtu.be/uhJy7XcYZV4 CREDITS Special thanks to:  Fabio PulizziEditorNature Nanotechnology Music:  Corporate Uplifting by Scott Holmes  http://freemusicarchive.org/music/Scott_Holmes/Corporate__Motivational_Music/Corporate_Uplifting_1985https://creativecommons.org/licenses/by-nc/4.0/legalcode Produced by:  Dr. Mallory Hinks  AAAS S&T Policy Fellow at NNCO Any opinions, findings, conclusions, or recommendations expressed in this podcast are those of the guest and do not necessarily reflect the views of the National Nanotechnology Coordination Office or United States Government. Additionally, mention of trade names or commercial products does not constitute endorsement or recommendation by any of the aforementioned parties. Any mention of commercial products, processes, or services cannot be construed as an endorsement or recommendation.

Episode 118: Best-selling author and Content Marketing Institute founder, Joe Pulizzi shares how important goal setting is to your personal life, business, spiritual, and charitable pursuits. Guest Biography Joe Pulizzi is the Amazon bestselling author of Killing Marketing, Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His latest book is The Will to Die, his debut novel. He has founded three companies, including the Content Marketing Institute (CMI), and has launched dozens of events, including Content Marketing World. In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, This Old Marketing with CMI's Robert Rose, has generated millions of downloads from over 150 countries. He is also the author of The Random Newsletter, delivered to thousands every two weeks. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 25 states. In this episode, you'll learn: Tips for goal setting -- how often you should review them, change them, and different categories. We'll talk about content marketing and the power of an email newsletter. Why periodically unplugging from devices is healthy and can help you see things in a different way. Show notes: http://www.inspiredmoney.fm/118 Find more from our guest: joepulizzi.com LinkedIn.com facebook Twitter instagram Mentioned in this episode: Content Marketing Institute Content Marketing World Conference and Expo The Orange Effect Foundation Think and Grow Rich: The Landmark Bestseller Now Revised and Updated for the 21st Century (Think and Grow Rich Series) by Napoleon Hill The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone I Just Ended a 12-month Sabbatical. This Is What I Learned. Joe's blog post Video: UBM Acquires Content Marketing Institute Video: CMWorld 2015: What is Content Marketing World? Joe's books: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Joe Pulizzi Get Content Get Customers: Turn Prospects into Buyers with Content Marketing by Joe Pulizzi Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand by Joe Pulizzi The Will to Die by Joe Pulizzi Runnymede Money Tip of the Week 8 ideas for picking a financial goal for 2020. Thanks for Listening! To share your thoughts: Leave a note in the comment section below. Share this show on Twitter or Facebook. Join us at the Inspired Money Makers groups at facebook and LinkedIn To help out the show: Leave an honest review on Apple Podcasts. Your ratings and reviews really help, and I read each one. Email me your address, and I'll mail you an autographed copy of Kimo West and Ken Emerson's CD, Slackers in Paradise. Subscribe on Apple Podcasts. Special thanks to Jim Kimo West for the music.

In episode 221 of #ThisOldMarketing, Joe and Robert unpack Disney's launch of Disney+, including first-day tech issues, adding 10 million users, and a huge stock market push to record levels. Further into the show, Robert unpacks the current marketing bubble: online advertising (H/T @karlyeh721), and how everything can be proven to work if you only use part of the data. Joe continues on into social media news: Facebook is found to be "secretly" using the iPhone camera while their app is open and Instagram announces they won't be showing the like count on posts any longer. In rants and raves, Joe raves about His Dark Materials amazing usage of outdoor media and provides comment on how Generation Z might save print. Robert rants about Sharethrough's EU office closing and provides commentary on Nielsen's company split. ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. ------ This episode is sponsored by ContentTECH Summit.

In episode 220 of #ThisOldMarketing, Joe and Robert discuss the bold move by Twitter, who announced they will remove political ads from their platform in a few weeks. Robert believes this was a good call, and that Twitter may not resume service in that area. Joe believes that Twitter completely dropped the ball, and they will resume service (and charge a premium) in a few months. Both believe the move was done primarily for public relations purposes. In other news, Google buys wearables-maker Fitbit, and also looks at acquiring TikTok rival Firework. Joe and Robert also review Orbit Media's latest research on blogging, and what really works in textual media today. In rants and raves, Joe applauds Elon University's approach to the Common App, while Robert rants about the talk around the demise of the CMO, and raves about how GDPR-compliant companies are winning (h/t @thanybethanybe). ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. ------ This episode is sponsored by CMI's Agency Masterclass in NYC. 

In episode 219 of #ThisOldMarketing, Joe and Robert start by discussing the controversy surrounding the NBA and China. Was the NBA correct in how they dealt with an employee tweet (we say no)? How should a large global brand deal with employee social media? Other news was dominated by government regulations. First, the boys unpack California Assembly Bill 5 (AB5) and what it means for hiring freelance content creators. Second, Joe and Robert discuss California's Privacy Act, which seems to be the start of how dozens of states are dealing with online privacy concerns...and...are the new regulations good or bad news for marketers and content creators? Robert's raves include TCG buying a majority stake in Food52 and Airbnb buying Atlas Obscura. Joe's raves include Barstool Sports generating over $1 million selling vodka and his experience in New Orleans at three particular establishments that all marketers can learn from. ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. ------ This episode is sponsored by CMI's Demand Generation Summit.

Episode #218 of #ThisOldMarketing focuses on the death of advertising. Is it really a thing? Or perhaps an evolution to a new form and function? What would a future with no advertising look like? In other news, the Washington Post begins licensing its Content Management System to large brands, paving the way for Jeff Bezos's (Amazon's) dominance over yet another category. An important stat: 49% of Google searches end up in zero clicks, and Google's strategy will only end up increasing this number. Could search engine optimization die along with advertising? Raves include how Red Bull Media House started and rants include web contact forms, while Robert goes into detail on the failure of written-content projects from brands. ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. ------ This episode is sponsored by CMI's Demand Generation Summit.

The 6th Book from Amazon best seller Joe Pulizzi comes the story of death in a small town, the lies that covered them up, and a conspiracy that brought one man to his knees... Will Pollitt just successfully delivered the business pitch of his life -- a win he desperately needs. At the same moment 50 miles away, Will's father is found dead. Coming home gives Will a chance to reconnect with his father's life and work. Yet digging into the past, Will makes a shocking discovery: His hometown neighbors are turning up dead at alarming rates. His father seems not only involved but could he be… one of the lead operatives? Is that why his father is now dead, too? The hunt for the truth jeopardizes Will and everything he loves. And it makes him question not just his father's death, but what it means to truly live. ----- From the author - "If you love thrillers or mysteries, this book is for you. As a thriller reader myself, I've always preferred protagonists that aren't ex-FBI or someone with super powers. Will Pollitt, the main character, grew up as part of a funeral home family, but decided to follow his career passion in marketing. I know both of those worlds and enjoyed wrapping them into a killing conspiracy that will make for a truly fun ride." ----- Questions about The Will to Die by Joe Pulizzi? Get them answered here. On social media, use the hashtag #TheWilltoDie. Want to listen to a bonus chapter? Just sign up to Joe's book updates (scroll to the bottom).  

In episode #217 of #ThisOldMarketing, Joe and Robert first discuss Disney CEO Bob Iger's statement that if Steve Jobs were still alive, Apple and Disney would be one company. Let's all just pause right to ponder that possibility. Then the boys dissect the new Recur network from ProfitWell...discussing the good, the bad and the ugly. Is it smart to launch 12 shows at the same time or should ProfitWell do one thing great and move on to the next one? In other news, Joe unpacks how Twitch.tv (owned by Amazon) took over streaming legend Ninja's platform without asking, "accidentally" showing porn. After that, 2012 called and wanted it's "Marriott is now a media company" article back (Robert points out everything wrong and right about this article). In rants and raves, Joe is disgusted about Audible and how it's impossible to just launch an audiobook only, and applauds Freightwaves, an amazing content marketing example. Robert raves Hasbro's purchase of Death Row Records and rants about IKEA's Slow TV. ------ Subscribe to PNR: This Old Marketing at Apple Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. ------ This episode is sponsored by Content Marketing University. Use code PNR100 to save $100 off enrollment.

In episode 215 of #ThisOldMarketing, Joe and Robert discuss Twitter's decision to ban "state-run" media and how this will, effectively, lead to a huge change in how content is published on social media. Social media sites, like Facebook and YouTube, know their biggest liability is the created content on their platform. We are just now seeing the beginning days of the end of social media as we know it. In other news, Tumblr sells for $3 million (down from $1.1 billion), marketing research shows that marketers think pretty highly of themselves, and Amazon's publishing juggernaut is even bigger than you think. In rants and raves, Joe discovers that "fake news" is rampant in Amazon's books and nobody knows it, while Robert reviews an article that takes #ThisOldMarketing episode 214 to task on brands buying newspapers and the death of journalism. ------ Subscribe to PNR: This Old Marketing at iTunes, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at joepulizzi.com/newsletter. Follow Joe @JoePulizzi. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. ------ This episode is sponsored by Content Marketing World. Use code PNR19 to save $100.

In episode 214 of #ThisOldMarketing, Joe and Robert discuss the death of journalism (through newspaper media) and how brands are missing an opportunity by not purchasing more newspaper properties. Procter & Gamble (P&G) is growing like crazy but spending less on advertising than ever before. The boys think they know the reason, including help from Home Made Simple. More B2B and B2C brands are investing in print magazines, including the likes of REI and Goose Island. Opportunity? And FIPP suggests that future growth lies in niche media and underserved international populations. In rants and raves, Joe raves iQiyi's push into Chinese vertical dramas and believes that Stanford's M&A program is something brand marketers and CMO's need to pay attention to. Hint: Acquiring content brands instead of starting them fresh. Robert thinks that the move away from the CMO is like moving deck chairs (with kudos to this Ian Truscott post). ------ Subscribe to PNR: This Old Marketing at iTunes, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at joepulizzi.com/newsletter. Follow Joe @JoePulizzi. Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose. ------ This episode is sponsored by Content Marketing World. Use code PNR19 to save $100.

After 577 days #This Old Marketing, with author/entrepreneur Joe Pulizzi and strategist Robert Rose, returns in a blaze of glory.   Episode 212 leads with a detailed discussion of subscription fatigue and what we as marketers and consumers need to do about it (https://www.mediapost.com/publications/article/336981/publishers-face-another-challenge-subscription-f.html). Then the boys go in-depth about the opportunities in print media (https://whatsnewinpublishing.com/2019/07/opinion-why-digitally-native-brands-are-turning-to-print/) and the increasingly complex role of the CMO (https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/how-to-unlock-marketing-led-growth-data-creativity-and-credibility). The news concludes with a heated discussion about brand purpose (check out https://martechseries.com/sales-marketing/programmatic-buying/turning-point-ad-industry-kfc-unilever-deloitte-top-marketers-reflect-cannes-lions/ as well as this amazing Steve Jobs' speech from 1997 https://www.youtube.com/watch?v=A8dUExqjNog). The show concludes with Robert's rave about B2B's taking back their websites (https://velocitypartners.com/blog/b2b-marketers-take-back-your-website/) and his rant on cause marketing (https://www.adweek.com/brand-marketing/cause-marketing-isnt-working-for-young-people/). Joe raves about Raspberry Pi's print magazines purchase (https://www.pressgazette.co.uk/dennis-publishing-sells-off-two-magazines-to-computer-manufacturer-raspberry-pi-and-looks-to-shift-third-title/) and rants about Mailchimp presents (https://mailchimp.com/presents/). Subscribe to PNR: This Old Marketing at iTunes and Stitcher, or wherever you listen to fine podcasts. Subscribe to Joe Pulizzi's Random Newsletter at joepulizzi.com/newsletter. Subscribe to Robert Rose's newsletter at The Content Advisory.   This episode is sponsored by Content Marketing World. Use code PNR19 to save $100.  

Joe Pulizzi, The Godfather of Content Marketing, Speaker, Author, and Man in Orange joins the show for a special Halloween edition to share how he founded Content Marketing Institute and Content Marketing World, the largest content marketing event in the world. Hear how he transitioned from the corporate world to entrepreneurship, his predictions on the future of content marketing, and how a single color can be a powerful branding tool. Connect with Joe on Twitter at @JoePulizzi, at JoePulizzi.com, and his foundation at TheOrangeEffect.org

Uccidi il marketing: killing marketing di Pulizzi e Rosehttp://www.giuseppefranco.itUccidi il marketing: killing marketing di Pulizzi e Rose. Chiariamo subito, l'intento degli autori Joe Pulizzi e Robert Rose non è quello di uccidere propriamente il marketing. E di uccidere il marketing tradizionale, quello che viene inteso come "pubblicità". Il marketing inteso solo e soltanto pubblicità (quindi costi). Invece gli autori costruiscono, ci raccontano, ci fanno vedere alcuni casi studio per capire quanto sia fondamentale avere un proprio centro media personale.Nel senso di creare dei contenuti nostri che appartengono a noi, avere la distribuzione. Noi distribuire i contenuti attraverso un podcast piuttosto che con dei video o con un blog. Avere e produrre continuamente contenuti, in modo da abbassare i costi del marketing classico ed avere così anche un aumento continuo di persone coinvolte, vicine al nostro marchio o brand personale. Ci sono un sacco di spunti interessanti, nel video te ne segnalo tre: 1) Riuscire a capire il nostro pubblico.2) Organizzare eventi e non percorsi finalizzati all'acquisto3) I numeri non sono sempre importantiIn sintesi: smettiamola di pensare al marketing come dei costi ma come un profitto (se fatto bene attraverso i contenuti).Infatti, ogni azienda dovrebbe avere un canale media di proprietà per diffondere i propri contenuti. Per rispondere alle domande dei clienti, creare un gruppo di persone interessate e farsi conoscere sempre di più (video)https://youtu.be/yPlUKMT86A4LINK E APPROFONDIMENTIIl Content Marketing Institute di Joe Pulizzihttps://contentmarketinginstitute.com/Il libro "Uccidi il marketing" su Amazonhttps://amzn.to/2zQ9md3L'edizione italiana è curata da Alessio Beltrami di Content Marketing Italia:https://contentmarketingitalia.com/uccidi-il-marketing/Come creare contenuti: atteggiamento mentale o routine? https://www.youtube.com/watch?v=ryMWz3D_IkU-------------------------------------------------VIDEO GRATUITOIscriviti ai miei consigli quotidiani per comunicare in pubblico e ricevi subito il video corso introduttivo del METODO 4S.https://www.metodo4s.it/corso-gratuito-yt/ALTRI VIDEO SU FACEBOOKhttp://www.facebook.com/giuseppefrancopaginaCANALE PUBLIC SPEAKING PER IL BUSINESShttp://bit.ly/speaking4SSCRIVIMIinfo @ metodo4s.ithttp://telegram.me/giuseppefranco

Uccidi il marketing: killing marketing di Pulizzi e Rosehttp://www.giuseppefranco.itUccidi il marketing: killing marketing di Pulizzi e Rose. Chiariamo subito, l'intento degli autori Joe Pulizzi e Robert Rose non è quello di uccidere propriamente il marketing. E di uccidere il marketing tradizionale, quello che viene inteso come "pubblicità". Il marketing inteso solo e soltanto pubblicità (quindi costi). Invece gli autori costruiscono, ci raccontano, ci fanno vedere alcuni casi studio per capire quanto sia fondamentale avere un proprio centro media personale.Nel senso di creare dei contenuti nostri che appartengono a noi, avere la distribuzione. Noi distribuire i contenuti attraverso un podcast piuttosto che con dei video o con un blog. Avere e produrre continuamente contenuti, in modo da abbassare i costi del marketing classico ed avere così anche un aumento continuo di persone coinvolte, vicine al nostro marchio o brand personale. Ci sono un sacco di spunti interessanti, nel video te ne segnalo tre: 1) Riuscire a capire il nostro pubblico.2) Organizzare eventi e non percorsi finalizzati all'acquisto3) I numeri non sono sempre importantiIn sintesi: smettiamola di pensare al marketing come dei costi ma come un profitto (se fatto bene attraverso i contenuti).Infatti, ogni azienda dovrebbe avere un canale media di proprietà per diffondere i propri contenuti. Per rispondere alle domande dei clienti, creare un gruppo di persone interessate e farsi conoscere sempre di più (video)https://youtu.be/yPlUKMT86A4LINK E APPROFONDIMENTIIl Content Marketing Institute di Joe Pulizzihttps://contentmarketinginstitute.com/Il libro "Uccidi il marketing" su Amazonhttps://amzn.to/2zQ9md3L'edizione italiana è curata da Alessio Beltrami di Content Marketing Italia:https://contentmarketingitalia.com/uccidi-il-marketing/Come creare contenuti: atteggiamento mentale o routine? https://www.youtube.com/watch?v=ryMWz3D_IkU-------------------------------------------------VIDEO GRATUITOIscriviti ai miei consigli quotidiani per comunicare in pubblico e ricevi subito il video corso introduttivo del METODO 4S.https://www.metodo4s.it/corso-gratuito-yt/ALTRI VIDEO SU FACEBOOKhttp://www.facebook.com/giuseppefrancopaginaCANALE PUBLIC SPEAKING PER IL BUSINESShttp://bit.ly/speaking4SSCRIVIMIinfo @ metodo4s.ithttp://telegram.me/giuseppefranco

When I did a show with Tony Pulizzi, he told me about Voyage-Air Guitar and that I should have them on the show. I was intrigued on how a guitar could be collapsible and still be able to handle the string tension and be strong enough to be roadworthy to withstand the rigors of the road. So tonight I am joined with CEO of Voyage-Air, Jeff Cohen, Barney Leeson of Customer Support, and Tony Pulizzi, to demonstrate the guitars. Celebrating Voyage-Air's 10th Anniversary, we talk to Barney and Jeff about the company, working with Fender and ABC's Shark Tank, and discover a new approach to guitar design and structure!

When I did a show with Tony Pulizzi, he told me about Voyage-Air Guitar and that I should have them on the show. I was intrigued on how a guitar could be collapsible and still be able to handle the string tension and be strong enough to be roadworthy to withstand the rigors of the road. So tonight I am joined with CEO of Voyage-Air, Jeff Cohen, Barney Leeson of Customer Support, and Tony Pulizzi, to demonstrate the guitars. Celebrating Voyage-Air's 10th Anniversary, we talk to Barney and Jeff about the company, working with Fender and ABC's Shark Tank, and discover a new approach to guitar design and structure!

#119 There are affiliate links in this post. In this episode I discuss weird(but true) stories.   I review 'The Girl with All the Gifts' movie(there are spoilers).   My takeaways from Joe Pulizzi's book 'Content Inc.'   I have a new DJ mixtape with songs from Calvin Harris, Action Bronson, N.E.R.D and more.   Finally I discuss 'burning the ships' and what does that mean. Weird Stories Being Alone can be Healthy http://bit.ly/2hQjHd6   Scary Angelina Jolie Fan http://bit.ly/2Am25hp  Illinois Law treats Pets as Children http://bit.ly/2C4Tj8u   Child's Doll calls Mom 'B*tch' http://bit.ly/2Ch9Poh  This is the first weird story segment of 2018. And I enjoy putting these weird stories together because, as I always say with these particular tales, real life is always stranger than any fiction that you can read. And the first weird story, curious story here, is being alone can be healthy. Now, this is dated the 22nd of November, 2017, and this is on Studyfinds.org. I will leave all the links to all these stories in the show notes for this episode, or in the description for this video below. Now the headline being, "Study: Being alone can be good for your mental health." It sparks creativity, read you a couple of the lines here. "When it comes to seeking solitude, many people often blame mental health issues as an underlying cause, but a new study finds that being alone has its benefits too, particularly when it comes to people looking for a surge of creativity. Researchers at the University of Buffalo interviewed 295 privacy-valuing individuals who reported a variety of reasons for their tendency to spend a lot of time alone, ranging from feeling fear or anxiety around others to preferring to use the spare time working on a craft. Although research has traditionally suggested that excessive time alone can be unhealthy, some seclusive pursuits, such as trying to connect to nature to get a better sense of self can be constructive, the researchers found." Now, there's a couple of quotes from the researchers here. "We have to understand why someone is withdrawing to understand the associated risks and benefits," says Julie Bowker, the study's lead author, in a university release. "When people think about the costs associated with social withdrawal, often they adopt a developmental perspective," she continues. "During childhood and adolescence, the idea is that if you're removing yourself too much from your peers, then you're missing out on positive interactions like receiving social support, developing social skills and other benefits of interacting with our peers. Bowker believes that the presumed downsides of being alone and withdrawing have lent such a preference a hard-to-erase stigma. More recent research, including this latest study, has begun to recognize the potential benefits of alone time, provided it's an intentional choice prompted by positive emotions." I spend a lot of time alone myself, regarding life, if it's not at work, it's home, or just going about doing my business. I do meet up with friends for events at times, but that's not always, it's not a constant. But I am grateful, I'll be honest, that I actually, this is one of the benefits of having a job, of going to a place where there are other people, working there, I've given a lot of thought, and I would still probably like to go ahead and explore working from home for a period, but not forever. I just feel like, and I know what'll probably happen, is that I will be spending a lot of time by myself, so that is a benefit of actually having a job that you get to go ahead and talk to people. Now, if you don't like the people that you work with, then it's maybe time to get another job, you know what I'm saying? Now the next story is scary Angelina Jolie fan. If you've seen the cover art for this video or this podcast, you'll see a picture of this young woman who has gone ahead and has transformed her face, has transformed herself, to look like Angelina Jolie. This is crazy stuff. Now, this is on the Sun.co.uk. This is an older story. This is also from November the 30th, 2017. An Iranian woman has gone viral after claiming she's had 50 surgeries in a bid to look like her idol Angelina Jolie. And if you're watching the video version of this, I am gonna be posting pictures so you can see what this young woman looks like. It's a little scary; I'll be honest. The 19-year-old from Toronto underwent 50 surgeries in the space of just a few months, according to the Belgian website SudInfo. This hasn't been officially confirmed, however, so it's possible her unique looks are the result of careful makeup or even prosthetics. Very interesting. She also reportedly went on a diet to maintain her 40-kilogram weight, which, provided she is over 4.8 feet, will classify her as dangerously underweight. Sahar has amassed more than 308,000 followers on Instagram, although many have left unflattering comments on her pictures. One person just posted "Zombie" on a recent shot, while another said "Her doc make me look like an eight-month-old corpse. Doc says no more." Now moving to the next weird story here, a new Illinois law treats pets more like children in custody cases. This is from the Chicago Tribune. This is dated at 12/25, Christmas time, of 2017. "Judges in divorce cases consider the well-being of pets in allocating sole or joint ownership under an Illinois law that takes effect January the first. 'It sort of starts treating your animal more like children instead of property,' said Illinois state senator Linda Holmes, an animal lover who sponsored the legislation. If you're going before a judge, they're allowed to take the best interest of the animal into consideration. The law, similar to the one in Alaska, applies only to pets that are marital assets, not service animals. Pets are another issue to hash out in a divorce, in addition to money, children, and possessions. For years, pets have been treated no different from other pieces of property to be divided between a divorcing couple. 'Most couples can agree on pets outside of court,' said Jeffrey Knipmeyer, a partner at Nottage and Ward, a family law practice in Chicago. In his 21 years of experience, Knipmeyer has tried the issue in court only a few times. According to a recent study of the American Academy of Matrimonial Lawyers, about 30% of attorneys have seen a decrease over the past three years in pet custody cases. 'But when a pet custody case does reach court, the state law could be helpful in giving judges guidance on how to decide,' said Madeline Marzano-Lesnevich, president of the Academy." I think there was a story one time of somebody marrying a horse, or something like that. This is craziness. They're pets, people, come on! Now, the last story here is a devil doll. "Mom fumes at Toys 'R' Us after buying daughter a Christmas doll which called her a b-i-t-c-h," a bitch. Let's check out this story here, and this is from Christmas time a couple of months ago. This is, once again, on the Sun.co.uk, dated exactly the 28th of December. Read you a couple of the lines here from the article. "A shocked mom was forced to take her daughter's favorite Christmas present away from her after it appeared to repeat explicit insults. Siobhan Fox, 30, filmed the My Little Baby Born Walks Doll, which she believes sounds like it is saying 'you bitch, you bitch' rather than the 'mama' and 'papa' she and husband Daniel had expected." And once again, I'm going to show you the video and show you pictures of the My Little Born Walks Doll. "The mom told the Sun Online: 'My daughter is two-and-a-half-years-old. She wanted it because her friend has one. It was on top of her list. My husband got it out for her and put the batteries in. I was not in the room. My daughter had it from my husband, and it just caught his ear. It meant to say 'mama, dada.' It's not. He called me in and said, 'Look, what do you think to this?' I got it straight away.' Siobhan and husband Daniel, 30, had to remove the doll from the tot because little Darcey repeats everything she hears. The disappointed mom added, 'That was what she really wanted, and I felt so awful taking it off her, but I could not let her go out in public with that doll saying that.' The doll, made by Zapf Creation, speaks when her rattle is shaken near her and had been bought from a Toys 'R' Us in Tamworth." Scrolling down here just to the bottom of the article, I want to see if this company said anything, the company who created the doll. And this is another quote from the article. "A spokesperson for Zapf Creations said, 'At Zapf Creation we take all feedback very seriously. Our Baby Born products are created to be a fun introduction to imaginative parent-child play. The My Little Baby Born Walks Doll includes baby babble sounds that are in no way meant to represent language or cause any offense to users.'" Very interesting. So folks, those are the four stories for this particular episode. Any thoughts, comments, please do so below, or I will leave a link on the show notes where you can go ahead and start a conversation on the blog. I want to hear what you have to say. This is the Improve and Have Fun Podcast, and these are weird stories.   Movie Review I've watched many zombie movies. George Romero's Dawn of The Dead began my infatuation with the genre. I've seen zombie shows, read zombie comics, have played zombie video games, have owned zombie toys. The Girl with all the Gifts presents a different spin I hadn't seen before. This movie seems like an evolution from the Walking Dead concept. There, everyone is already infected. When they die, they will return as the undead bitten or not. This film asks what if children were born in this setting? How would it affect them? Would the world be any different? As the film begins, the children are strapped down while guards have guns pointed at them. There's a scene when a guard dangles his arm in front of one of the bounded children. The child begins to ravenously snap at the guard. Another concept the movie presents is that of spores which seem to grow out of dead zombies. This spore, under the right reaction, blooms, distributes its pollen. Becoming airborne causing even more havoc. Interesting. The main protagonist is the main antagonist as well. She is child actress Sennia Nanua who I haven't seen before. She was very charming on one end and dangerous on the other. The movie ends with the logical evolution of these zombie kids. I found this movie on Collider media's website. They frequently have articles listing the best videos on Amazon Prime or Netflix. This was a worthwhile watch. See the movie here. http://amzn.to/2G3jw9m  Book Takeaways Content Inc. is a book I recommend to anyone who's starting a podcast, blog, youtube channel. Especially if you want to nail down your unique vision and sell something down the road. I wish I read this book before starting my podcast. It has given me ideas on how to monetize my material. I found Mr. Pulizzi's writing engaging and accessible. While reading this, I even sought out some of his online presentations. Good stuff. Here are five takeaways/quotes from Joe Pulizzi's 'Content Inc.' 1 - 'That's because the content is what people want online, and marketing and advertising are what people easily avoid. I knew how to create the former, and that's how I attracted and held the attention that led to revenue, profits, and success.' pg xii-foreword 2 - 'The key here is that you don't have to be the New York Times or the leading trade magazine in your industry to get people to engage with your content. Readers are open to receiving and engaging in any content that will help them live better lives, get better jobs, or solve a particular task. The point: You have as much opportunity to deliver amazingly helpful content as anyone.' pg 18 3 - 'More and more, I find that the best Content Inc. programs revolve around aspirations, not needs. I've been guilty of telling marketers to 'focus on customer pain points' since, well, forever. Focusing on pain points just gets you to the front door. To get to the heart of your customers' needs, you have to focus on what they want to be and help them get where they want to go.' pg 68 4 - 'Most businesses simply don't think about repurposing ahead of time. They think, 'I need a blog post or a white paper.' They don't think in terms of strategy Robert discusses above-of how one story idea can be told in dozens of different ways depending on the content needs of the organization' pg 132 5 - 'For all for of my books, including this one, a lot of material, ideas, and content originated from existing blog posts. If you have six months of blogs, you might already have half a book. Now writing a book is not an easy endeavor, but you may have a lot of the raw content already at your disposal to develop a book.' pg 205 With that said, here are a few ways I've thought of monetizing my content: a. Coaching/consulting others who are interested in publishing their content in my style. Or putting a course together explaining the same. b. Being a DJ for hire. Soliciting offers from anyone who enjoys my mixtapes and would like me to play for their event. c. Make an ebook and/or audiobook from combined blog posts. You can see here, the nuggets of knowledge this book has in producing and repurposing your content. In finding your particular niche, where you're knowledgeable and can expand for hours. By purchasing this book through my Amazon link here, it supports both the author and myself. Thanks! Get the book here http://amzn.to/2oRhmlY  DJ Mixtape 1. 'No Lie' Sean Paul, Dua Lipa 2. 'Bless Your Heart' DENM 3. 'Nuh Ready' Calvin Harris, PARTYNEXTDOOR 4. 'Bonzai' Action Bronson 5. 'Bloody Water' Ab Soul, James Blake Black, Anderson Paak 6. 'Dead Man' Joshua Luke Smith 7. 'Stuck With Me' The Neighbourhood 8. 'Lightning Fire Magic' N.E.R.D. 9. '#Natural' Paty Cantu, Juhn 10. 'Rope' Chi Ching Ching, Hanging 'Burning the Ships' In a recent episode of the MWF Motivation podcast, Rob Dial discussed 'burning the ships.' What does he mean by this? Do not have a plan B, only work on plan A. 'Success or death' is a phrase that comes to mind. He gives the example of Ed Sheeran who quit high school, moved to London, to chase his dream of music. How Mr. Sheeran suffered, scratched, clawed, I'm sure went hungry at times. He never took his eyes off the prize. This particular morning, as I listened to this lesson, it spoke to me. I thought; I can produce a better podcast if I just give it all my attention. Not on book writing, or creating a Redbubble store. Not teaching dancehall classes. That's what I love about this type of media. It's a ball of clay I can mold any which way. It doesn't have to be only audio. It can be video. A time lapsed drawing, a video of myself dancing, a talking head video. Anything. I write scripts, but I can hire other writers, narrators to read what is written. I can record party videos, event videos, interview people. I've done all of these things on here already. I'd come to this decision before, but I heard elsewhere that I should diversify my income. That's why I started taking up all these other mini-ventures. No more. My job and eBay will support me. My focus, time and energy will be the podcast. This feels good. Thank you, Rob Dial LINKS Collider.com (Netflix and Amazon Prime movie recommendations) http://collider.com  JoePulizzi.com (author of Content Inc.) http://www.joepulizzi.com  MWF Motivation podcast (Burn The Ships inspiration)https://mwfmotivation.libsyn.com/success-or-death-0  Any thoughts comments, please do so below or by visiting http://www.improveandhavefun.com or to comment on this specific post go here http://bit.ly/2D9mFBB    Previous Episode: Black Panther REVIEW, Mixtape, Minimalism-maybe not. http://bit.ly/2FwkmOc     You can contact me by calling to texting 201-429-0274. If you leave a voicemail please be aware, you only have 3 minutes. Email me a improveandhavefun@gmail.com    Social Media   Instagram: https://www.instagram.com/paul_pvp_perez/ Facebook: https://www.facebook.com/pvpluvzlieff   Twitter: https://twitter.com/Paul_PVP_Perez    Rate, like, leave a review! I will shout you out for sure!   If you've enjoyed this, please support this podcast by doing any, all your shopping through my affiliate links:   my eBay link: eBay http://ebay.to/2e5mvmj   or my Amazon link: http://amzn.to/2dRu3IM   Any shopping through these links will be at no extra cost to you. Thank you!   Subscribe/watch/listen here:   iTunes http://apple.co/2pnmMqa   Android http://bit.ly/2p5fgQx   YouTube http://bit.ly/2ixiRo4    iHeartRadio http://bit.ly/2oBLZdX   Stitcher http://bit.ly/2p8oTi2   TuneIn http://bit.ly/2oE6xUQ   Google Play http://bit.ly/2oEizNZ   SPOTIFY http://spoti.fi/2ALfgHr    

The final episode of This Old Marketing includes answering listener questions on the future of content marketing, Joe and Robert asking each other their own questions, and a few other surprises along the way.  It's been an amazing ride.  Thank you for making it possible. #ThisOldMarketing

In this final regular episode of This Old Marketing, Robert and Joe discuss which company will buy Fox, and whether Apple will ever buy Disney. Something is increasingly disturbing about web content, while media companies rush into the agency services business.  Rants and raves include net neutrality and audio content. The final TOM example: This Old Marketing. This week's story links: QUICK HITS Why Comcast Verizon and Disney Should And Shouldn’t Try to Acquire Foxhttp://www.adweek.com/tv-video/why-comcast-verizon-and-disney-should-and-shouldnt-try-to-acquire-fox/ Something Is Wrong On The Internethttps://medium.com/@jamesbridle/something-is-wrong-on-the-internet-c39c471271d2 IN DEPTH Holiday Cards and House Ads - The Role of Publishers Content Studios Is Ever Expandinghttps://digiday.com/media/holiday-cards-house-ads-role-publishers-content-studios-ever-expanding/ SHOW SPONSOR - STORYBLOCKS Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149.  RANTS AND RAVES https://medium.com/the-mission/the-best-sales-pitch-ive-seen-all-year-7fa92afaa248 http://www.chicagotribune.com/lifestyles/books/ct-books-straight-to-audio-1112-story.html TOM - This Old Marketing

In this episode of #ThisOldMarketing, Robert and Joe unpack the latest content marketing spending research and whether or not we can actually believe it. Marketing predictions are back again, while the boys discuss the success or failure of Casper's content brand Van Winkle's. Rants and raves include building an audience, Snapchat, and the art of questioning. This week's TOM example: Maxwell House Haggadah. This week's story links: QUICK HITS Content Marketing Industry Will Be Worth $412 Billion Following a Four Year Growth Spurthttp://www.thedrum.com/news/2017/11/06/content-marketing-industry-be-worth-412bn-2021-following-four-year-growth-spurt? 2018 Marketing Predictions From The C-Suitehttps://www.forbes.com/sites/kimberlywhitler/2017/11/01/2018-marketing-predictions-from-the-c-suite/#16806e0e4c91 IN DEPTH Mattress Company Shutters Web Publication Pivots To Printhttps://www.wsj.com/articles/mattress-company-shutters-web-publication-pivots-to-print-1510057802 Ryan Skinner From LinkedIn’s Posthttps://www.linkedin.com/feed/update/urn:li:activity:6333654509339971584/ SHOW SPONSOR - STORYBLOCKS Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149.  RANTS AND RAVES http://www.adweek.com/brand-marketing/john-lewis-unveils-moz-the-monster-in-its-charming-christmas-ad-about-friendship/ https://digiday.com/marketing/audience-based-planning-next-battleground-media-agencies/   https://techcrunch.com/2017/11/09/time-to-snap-into-action/ TOM - Maxwell House http://forward.com/schmooze/173621/101-years-of-the-maxwell-house-haggadah/ https://en.wikipedia.org/wiki/Maxwell_House_Haggadah

In this episode, Joe and Robert discuss the recent reader revenue moves from both CNN and the Guardian, while Facebook may or may not have anything to fear from ad blockers. In other news, the boys discuss whether content marketing is in crisis...or perhaps...we see its biggest opportunity to come. Rants and raves include more audience building and whether the flight to video could actually be a bad thing for some publishers. This week's TOM example: Electric Boat Company. This week's story links: CNN Plans Commerce and New Subscription Based Service http://variety.com/2017/digital/news/cnn-launches-e-commerce-unit-plans-digital-news-subscriptions-in-2018-1202606263/ Guardian Says Money From Readers Has Overtaken Advertising As It Boasts 500,000 Paying Supporters and Subscribershttp://www.pressgazette.co.uk/guardian-says-money-from-readers-has-overtaken-advertising-as-it-boasts-500000-paying-supporters-and-subscribers/ Ad Blocker’s Successful Siege on Facebook Enters the Second Monthhttp://adage.com/article/digital/blockrace-adblock/311103/ IN DEPTH Content Marketing In Crisishttp://effworks.co.uk/content-marketing-crisis-effweek-2017/ SHOW SPONSOR - STORYBLOCKS Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149.  RANTS AND RAVES https://digiday.com/marketing/giving-business-away-consultants-agencies-brace-new-competition/ https://medium.com/an-idea-for-you/the-ultimate-guide-to-growing-your-audience-5a25af3bbcff   https://arstechnica.com/video/2017/10/the-strangest-things-archaeologists-have-found-on-the-ancient-silk-roads/?comments=1   TOM John Holland"...(father of US submarines) founded the Electric Boat Company in 1899 to build submarines. After Holland's death in 1914, EB reorganized and the name was changed to Submarine Boat Corporation around 1915."  

Joe Pulizzi is an entrepreneur, speaker, author, and podcaster. He's the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014 and 2015. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world (held every September in Cleveland, Ohio), as well as the leading content marketing magazine, Chief Content Officer. Joe has spoken at more than 400 locations in 16 countries advancing the practice of content marketing. He's delivered keynote speeches for events and organizations including SXSW, NAMM, Fortune Magazine's Leadership Summit, Nestle, General Motors, Oracle, DuPont, SAP, HP and Dell. You can hear Joe on his podcasts, “This Old Marketing” and “Content Inc.”. If you ever meet him in person, he'll be wearing orange. Follow Joe on Twitter @JoePulizzi. He can also be found on LinkedIn and www.joepulizzi.com.   You'll Learn: Joe's entrepreneurial path that led him to found Content Marketing Institute. Just how close Joe came to packing it in. How Content Marketing World became the largest conference of it's kind in the world. Why Joe thinks CMO's need to “kill” marketing as they know it. Joe's commitment to diversity in the Content Marketing World conference.   3 Key Points: Facebook is a media company Diversity matters. CMO's need to “kill” their existing marketing org structure and adopt a new model.   Resources Mention: Killing Marketing by Joe Pulizzi and Robert Rose   Get New Show Alters in Facebook Messenger! Go to http://bit.ly/mdshowbot to sign up. It's a chatbot and it's pretty cool!   Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.   Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance.   Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.   Let's Connect! Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)

In this episode of This Old Marketing, Joe makes a big announcement about his future and the future of the podcast, while the future of advertising isn't quite settled. LinkedIn has a huge opportunity with original content but might not take it and the latest blogging research says that longer posts are better. Rants and raves include the power of audience and another Mumbrella post. This week's TOM example: Lloyd's List. QUICK HITS     Content Marketing Love Letterhttp://contentmarketinginstitute.com/2017/10/content-marketing-letter/ Michael Wolf. - The Future Of Advertisinghttps://www.mediapost.com/publications/article/309107/michael-wolf-the-future-of-advertising.html?edition=105806 LinkedIn Considering Push Into Original Contenthttp://www.businessinsider.com/linkedin-is-considering-a-push-into-original-content-2017-10 IN DEPTH Orbit Media Releases Their 4th Annual Blogging Statistics https://www.orbitmedia.com/blog/blogging-statistics/ Facebook Testing Subscriptions In Support of Instant Articles https://media.fb.com/2017/10/19/testing-subscriptions-support-in-instant-articles/ https://thenextweb.com/facebook/2017/10/20/facebook-is-bringing-paywalls-to-instant-articles-on-mobile/ SHOW SPONSOR - STORYBLOCKS Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149.  RANTS AND RAVES http://www.minonline.com/legacy-media-puts-an-intense-new-focus-on-audiences/ http://www.marketingcharts.com/industries/business-to-business-80816 https://mumbrella.com.au/looks-like-content-is-no-longer-king-480047 TOMLloyd's coffee shop.  London.  1686.   https://lloydslist.maritimeintelligence.informa.com/

In this episode of This Old Marketing, Joe and Robert discuss the new initiative from three marketing associations that put the blame for bad online advertising directly on the shoulders of publishers (excuse me). In other news, media companies still rank first for loyalty, but these aren't the media companies you were looking for. Rants and raves include Nielsen's bid at measuring Netflix and one-hit wonders and what we can learn from them. This week's TOM: Polyface Farms. This week's story links: Content Marketing Master Classes at https://www.contentmarketingconf.com/ Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing.  QUICK HITS Who are 2017’s Top Brands Ranked by Customer Loyaltyhttp://www.marketingcharts.com/brand-related/top-brands-80670 Publishers May Have To Volunteer To Fight Against Annoying Adshttp://adage.com/article/digital/trade-body-letter-suggests-pubs-volunteer/310958/ IN DEPTH Ad Age Ad Lib - Neil Vogel’s Adventure as An Accidental Publisherhttp://adage.com/article/podcasts/ad-age-ad-lib-neil-vogel/310982/ Content Marketing Is Dead! Long Live Marketing!https://www.forbes.com/sites/johnellett/2017/10/16/content-marketing-is-dead-long-live-marketing/#74f4bd461358 SHOW SPONSOR - SNAPAPPDownload “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr206 RANTS AND RAVES https://techcrunch.com/2017/10/18/nielsen-will-now-measure-tv-audiences-on-netflix/ http://www.adweek.com/brand-marketing/burger-king-reveals-the-uncomfortable-truth-about-bullying-in-a-remarkable-in-store-stunt/   https://jamesaltucher.com/   TOM - Polyface Farms https://www.permaculture.co.uk/articles/how-joel-salatin-markets-and-sells-polyface-farm-produce https://blogs.ext.vt.edu/market-ready/2017/04/17/conversation-with-daniel-salatin-polyface-inc-swoope-va/ https://sustainability.vcu.edu/gardens/garden-resources/ http://mitsloanexperts.mit.edu/overcoming-the-culture-of-waste-deishin-lee/

We sit down with entrepreneur, speaker, author, podcaster and chief evangelist Joe Pulizzi to talk about how “content marketing” has fundamentally changed the way brands are connecting with their customers. What started as a few advocates in big companies has now become an established interdisciplinary strategy embraced by companies of all sizes. We explore how middle market companies are well suited to adopt content marketing strategies because they aren't burdened with layers of momentum-killing bureaucracy and look at the long-term strategy. Pulizzi also gives us a preview of Content Marketing World 2016, the event he helped build from modest beginnings to a paradigm shifting spectacle that draws more than 3,500 attendees from 60 countries, including representatives from 40 Fortune 100 companies.

Team DPB is back with another scorching session for this scorching hot summer 2015! The topic of “content” and “content marketing” come up a lot here on DPB but thats because there is such an opportunity for dealers and car pro's to snag some lowing hanging fruit! Not many of your competitors in the auto industry are tapping into the power of content marketing so team DPB wants to give you the upper hand! That being said lets dive into session 55 guest. When it comes to “Content Marketing” Joe Pulizzi is the Godfather! Joe Pulizzi is founder of “Content Marketing Institute”, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world,“Content Marketing World” Joe's third book,”Epic Content Marketing”was named one of “Five Must Read Books of 2013“ by Fortune Magazine. Joe's company and himself are leading authorities when it comes to content marketing and he has helped loads of companies large and small kill it with content marketing. Quick Preview Of Joe Pulizzi's Session- The importance of a Car Sales Pro building his/her own audience- Finding your detailed niche that you will become the leading authority on- The most important components of your content marketing strategyThat is just a small taste of the killer content and hacks Joe P is bring to you the DPB family. Get More From Joe Pulizzi Joe's Pulizzi's TwitterJoe Pulizzi's Blog Joe's Comapany Content Marketing InstituteJoe's Book “Epic Content Marketing” Joe's Podcast Content Inc.You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here. Connect with Robert Wiesman on Twitter here.

Joe Pulizzi, founder of the Content Marketing Institute, (CMI) shares how to make sure your business is not ignored. Plus how one big mistake caused him to change his career direction and successfully develop CMI. See the Show Notes.

Welcome to episode #389 of Six Pixels Of Separation - The Twist Image Podcast. It there is one new service marketers felt that they had to wrap their heads around in 2013, it was content marketing. In fact, one could argue that content marketing is the new social media. Joe Pulizzi is riding this wave for all that it's worth. Plus, there's is no one better than Joe Pulizzi to help us navigate through the noise. Pulizzi is the founder of the Content Marketing Institute and SocialTract. He writes one of the most popular blogs on content marketing and is the co-author of two business books on the subject (Get Content. Get Customers and Managing Content Marketing). Most recently, he published Epic Content Marketing. Pulizzi is one of the true, experienced voices in the space and you will be amazed by the depth of this book. If you're looking at how to bulk up your content marketing strategy, or where to get started, his book and this chat is a great primer. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #389 - Host: Mitch Joel. Running time: 45:26. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Joe Pulizzi. Content Marketing Institute. Epic Content Marketing. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #389 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast content marketing content marketing blog content marketing institute david usher digital marketing epic content marketing facebook get content get customers itunes joe pulizzi managing content marketing marketing blogger marketing podcast podcast podcasting social media socialtract twitter video podcast

Welcome to episode #289 of Six Pixels Of Separation - The Twist Image Podcast. As each year passes newer and more impressive forms of content marketing become available to brands. Social Media acted as a massive catalyst for this. We now live in a world where any business (or individuals) can publish their content - in text, images, audio and video - instantly (and for free) for the world to enjoy. The big question is this: is the world enjoying all of this branded content? Producing relevant and timely content is (and will continue) to be one of the biggest challenges and opportunities for brands as more and more clutter occurs. There's no one better than Joe Pulizzi to help us navigate through the noise. Pulizzi is the founder of the Content Marketing Institute and SocialTract. He writes one of the most popular Blogs on content marketing and is the co-author of two business books on the subject (Get Content. Get Customers and Managing Content Marketing). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #289 - Host: Mitch Joel. Running time: 48:24. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with: Joe Pulizzi. Content Marketing Institute. SocialTract. Get Content. Get Customers. Managing Content Marketing. Follow Joe on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #289 - Host: Mitch Joel. Tags: across the sound advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn content marketing content marketing blog content marketing institute digital dads digital marketing facebook facebook group get content get customers hugh mcguire in over your head itunes joe pulizzi julien smith librivox managing content marketing managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing socialtract strategy trust agents