Podcast appearances and mentions of danny schuman

Danny Schuman is a Brand Storyteller and Executive Coach, and the Founder and Head Twister at Twist Your Thinking. Since 2009, he's worked with people and brands to help them find better answers, tell better stories, and get better results. He's successfully partnered with not-for-profits like Giving Rocks Foundation and Learning Bridge Early Education Center, and Fortune 500 companies like PepsiCo, MillerCoors, and Mars.Before Twist, Danny wrote and creative-directed marketing campaigns that helped build iconic brands like Quaker Oatmeal, Coors Light, and Gatorade. He and Michael Jordan started working on Gatorade on the same day and created many commercials together. Michael called Danny “Peanut Butter Jelly Boy,” but that's a story for another time.  In this episode, Carl White and Danny Schuman discuss:Starting with your “why” Focusing on who you are Reader-focused marketing Asking “why” five times  Key Takeaways: The best way to differentiate is to start with your “why” - why do you do what you do the way that you do. What makes you different from the thousands of others who can do your job? People don't buy from a company, they buy from the people behind that company. Buyers want to see that human element - talk about yourself, what you believe, what's something that happened to you or something you're interested in that makes you better at what you do? People want to know what's relevant to them, whatever that must be. Have a good understanding of what people want to know from you and about you Ask your clients “why” five times. Get down under the surface, find out that really insightful reason, that really unexpected thing that you do that people choose you for.  “We wanna say so many things about ourselves, the more you say the less people can comprehend. Long lists are the products of lazy minds. Think of the one, or maybe the two. What's the one or two things that you're gonna focus on…” - Danny Schuman Connect with Danny Schuman:Website: https://twistyourthinking.com  LinkedIn: https://www.linkedin.com/in/dannyschuman/ Want to be a guest on PracticeCare? Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here's where you can get the process started: https://marketvisorygroup.com/practicecare-podcast/ Connect with Carl White: Website: http://www.marketvisorygroup.comEmail:  whitec@marketvisorygroup.comFacebook:  https://www.facebook.com/marketvisorygroupYouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmigLinkedIn: http://www.linkedin.com/in/healthcaremktg

Danny Schuman helps brands consistently tell their story and differentiate from competitors. He has 25 years experience writing, creative directing, and producing campaigns that generated incredible results in-market and helped build brands like Quaker Oatmeal, Coors Light, and Gatorade.His experience spans not-for-profits, and F500 companies like PepsiCo, MillerCoors, and Mars.Danny is the author of The Worst Business Model in the World: A New Kind of Guide for a New Kind of Entrepreneur.Winning Business Radio is broadcast live Mondays at 4PM ET.Winning Business TV Show is viewed on Talk 4 TV (www.talk4tv.com).Winning Business Radio Show is broadcast on W4CY Radio (www.w4cy.com)part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com).Winning Business Radio Podcast is also available on Talk 4Podcasting (www.talk4podcasting.com),iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets.

What’s In This Episode: Every generation is influenced by its own set of language rules. So does age matter when it comes to communication between generations? Find out how Danny Schuman, founder of Twist Your Thinking and young Boomer extraordinaire, handles interactions with younger generations. You’ll also find out how a baby horse completely changed Jill’s generation communication forever. Get Carrie Martinelli’s book, Traveling Tessa, over here, and head here to rate this podcast. Jill Salzman is currently growing her third entrepreneurial venture, The Founding Moms, the #1 platform for mom entrepreneurs to build better businesses. She’s the author of  The Best Business Book In The World and the best-seller, Found It: A Field Guide for Mom Entrepreneurs. Jill gave her own TED talk on 11/11/11, was dubbed a “mommy mogul” by CNNMoney, a “Cool Mom Entrepreneur We Love” by MSN Live, and was recently named one of the Top 50 Women to Watch In Tech as well as a Top 100 Champion Small Business Influencer after Forbes’ named The Founding Moms one of the Top 10 Websites For Entrepreneurs. She’s shared the speaker stage with Richard Branson, Sheryl Sandberg, Daymond John, Marilu Henner, and Desmond Tutu and she regularly appears on ABC7’s Windy City Live TV show. In her spare time, Jill enjoys kloofing, baking, and erasing her daughters’ crayon artwork from the kitchen walls.

In this episode we interview Danny Schuman, marketing expert, coach, entrepreneur, founder of Twist Your Thinking, and author of The Worst Business Model in the World, a new kind of guide for a new kind of entrepreneur. We dive into the power of networking and how to thrive as an entrepreneur. Find out more at https://www.twistyourthinking.com/. Questions or comments about the podcast? Email contact@benjamin-ritter.com.

Danny has spent his career thinking creatively to solve challenges, and partnering with others to do the same. He created Twist based on his passion to partner with all sides of the business. Having experienced the joy of creation as a writer, but aware of the fact that brand management doesn’t leave much time for joy, Twist has helped global brands like Pepsi, Wrigley, and MillerCoors solve challenges in effective and enjoyable ways that confirm the fact that they know what they’re doing.

Danny Schuman is a writer, marketer, entrepreneur, and president of the marketing consultancy, Twist, which specializes in brand marketing as well as product and service innovation. Before starting Twist, Danny wrote and directed marketing campaigns that helped build iconic brands like Quaker Oatmeal, Coors Light, and Gatorade. His bestselling book “The Worst Business Model in the World: A New Kind of Guide for a New Kind of Entrepreneur” is available on Amazon. What you’ll learn about in this episode: How the big economic downturn of 2008 launched a new adventure for Danny. How crumbs from agencies Danny worked with in his corporate career become the dough for his business when he created Twist. Why Danny believes the economic downtime was actually the perfect time to go out on his own when conventional wisdom suggests otherwise. Hint! The numbers support him. Why Danny continues to operate on a “startup” model even though Twist has been in business for 10 years now. How Danny came up with the title of his book. Why he almost changed it. And why he ultimately decided to keep it. Danny’s belief that each new project is an opportunity to solve a different problem and why that appeals to him. Danny’s belief that it’s more important to shift the focus to making friends rather than making money and how by developing those relationships with friends, you’re essentially creating a network that will help you make even more money in the end. Why Danny doesn’t prepare for meetings. And, why he thinks you shouldn’t prepare for them either. Hint! It’s more about listening than talking. What Danny believes is the most critical skill business owners need to master for success in today’s highly competitive marketplace. The most influential lesson Danny has learned from a mentor and how that lesson has shaped the way he operates his business. Not to mention his bottom line. Who Susie is and how creative types of business owners need a Susie in their lives and how more business oriented business owners need someone more creative to help with their businesses. It all goes back to that important lesson Danny learned from his mentor. Ways to contact Danny: Website: www.TwistYourThinking.com

Adam and Jeannie discuss how to overcome the pitfalls and challenges of developing a business model around entrepreneurship with Danny Schuman, author of “The Worst Business Model” and founder of Twist. Do entrepreneurs need to have a business model? As entrepreneurs, solopreneurs and small business owners, we tend to follow our passions and go with our guts on everything. But sooner or later, we must develop a business model or scaling becomes difficult… or even impossible! “Sometimes it’s hard to get out of our own way.” -Danny Schuman It’s tough to develop standards and policies when thus far, we’ve surrounded ourselves with great people, done whatever we do best, and it’s all been working out. While it can feel like we don’t need a business model, serving more clients and maintaining solid relationships with them becomes incredibly difficult. But how can we develop guidelines and rules without losing touch with the passion that brought us here in the first place? As an entrepreneur who beat the odds, Danny Schuman has been asked this question many times, so it inspired him to write a book! In fact, he dug in and interviewed hundreds of entrepreneurs to find the best ways to develop a business model while staying engaged with customers and offering the best possible experiences. “We often do things that work but we don’t really notice them…” -Danny Schuman In this episode, we learn some great ways to stay positive, stay focused, put a method behind our madness, and more importantly, leverage what’s been working for us in ways that are scalable. Interview Highlights Danny’s book is called “The Worst Business Model in the World,” but why do people need to know about that? [2:51] What does UDOT stand for, and more importantly, how does it help entrepreneurs when things go wrong? [6:00] Why dedicate a chapter to hugging clients, and how does it relate to customer experience? [10:14] What does it mean to be unapologetically loyal? [12:59] If it’s really the worst business model, then why on earth do we all do this to ourselves? [16:27] About our guest Danny Schuman is a writer, marketer, and entrepreneur who has spent his career creating ideas to solve challenges. He founded marketing consultancy Twist in January 2009, working with big and small brands to develop successful brand strategy, focus their message, and bring that message to the right people with great marketing materials. Before founding Twist, Danny wrote and creative directed marketing campaigns that helped build iconic brands like Quaker Oatmeal, Coors Light, and Gatorade. He and Michael Jordan started working on Gatorade on the same day. Michael called Danny “Peanut Butter Jelly Boy,” but that’s a story for another time. His #1 best-selling book The Worst Business Model in the World: A New Kind of Guide for a New Kind of Entrepreneur is available on Amazon! Connect with Danny Hey UDOTS on Twitter Hey UDOTS on Facebook Website – Twist Your Thinking Get Danny’s Book Related Content 360Connext® post, 5 Tips for Entrepreneurs: Prioritize or Lose Your Mojo! Customers That Stick® post, Keep Stepping to Succeed with Joy Marsden Episode 321: Jesse Cole, Revolutionizing the Ballpark Experience Episode 324: A Good Product Is Not Enough We’re on C-Suite Radio! Check it out for more great podcasts   Take care of yourself and take care of your customers.   Learn more about your ad choices. Visit megaphone.fm/adchoices

Did you wake up one day and realize you’re accidentally a business owner? When you are a freelancer, you are the business. Danny Schuman accidentally ended up being an entrepreneur, and he figured out how to sustain himself even with the so-called “Worst Business Model of the World”. He shares his tips for freelancers on staying sane as a business owner. We talk about how to build a network when you hate networking, how to not freak out when you don’t know when the next money is coming in, and how to make money in business without “selling out”. He shares his super-easy tip for taking the emotional fear out of writing down a “fee” amount on a proposal without underselling himself. [Apologies for the slightly less great audio quality on this episode – we believe the content is worth it!] Other Episodes You Might Like As A Freelancer About Managing Money How to Quit Your Job and Be Freelance – All the steps you should take if you are preparing to go freelance – from setting up retirement, budgeting for lean times, to choosing business bank accounts, and more!How to Budget on Variable Income – How to set up and budget when you’re a freelancer whose income isn’t the same every monthVariable Income for the Perpetually Anxious – I give some clear tips for handling budgeting when you’re a perpetually anxious human with variable freelancer income like me!How to Make Choices without Overanalyzing – We specifically talk about choosing a bank, including choosing a business checking account (which you should have if you’re a freelancer!)  About Our Guest Danny Schuman This is Danny Schuman, our excellent guest on freelancer business tips Danny Schuman is a writer, marketer, and entrepreneur. He’s spent his career creating ideas to solve marketing challenges. He started his marketing consultancy Twist in January 2009 in the middle of the worst recession in the past 75 years, the first indication that he didn’t really know what he’s doing. Despite that, he’s spent the past 10 years helping big and small brands develop successful brand strategies, focusing their message, and bringing that message to the right people. Before Twist, Danny wrote and creative directed marketing campaigns that helped build iconic brands like Quaker Oatmeal, Coors Light, and Gatorade. He and Michael Jordan started working on Gatorade on the same day. Michael called Danny “Peanut Butter Jelly Boy,” but that’s a story for another time. His book The Worst Business Model in the World: A New Kind of Guide for a New Kind of Entrepreneur is available on Amazon! Learn more about your ad choices. Visit megaphone.fm/adchoices