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Is it possible to turn your hobby into a booming business? The answer is YES! Danny Johnson is a well-rounded guy—he's a podcast host, a professional house flipper, and the author of “Flipping Houses Exposed”. He used to be a software developer who flipped houses on the side as a hobby. But when he got fired from his job, he never looked back, and he now runs a successful real estate business. In this episode, Danny talks about the mental obstacles he needed to overcome to scale his business and achieve the lifestyle that he wanted. Because business is a numbers game, he shares the KPIs that you need to track and the mindset that you need to have when following up with sellers. We drop some serious gems in today's show so keep your ears peeled! RESOURCES: Virtual Investing Mastery Rich Dad Poor Dad by Robert Kiyosaki Traction by Gino Wickman Flipping Houses Exposed by Danny Johnson Flipping Junkie Podcast Flipping Junkie Episode 202 House Flipping Q&A Podcast Ninety.io Danny's Email Address: danny@forefrontcrm.com
Today's guest is my friend and fellow podcaster and investor, Danny Johnson. I had Danny on the show about a year ago and am thrilled to welcome him back. Danny started flipping houses in 2003, made it successfully through the housing market crash in 2008, and started scaling his business up about 5 years ago. As a software developer prior to flipping houses, Danny started developing real estate investor websites by creating the software called LeadPropeller. Danny is also the host of the ever-popular Flipping Junkie Podcast and Flipping Junkie Blog. Danny updates our new listeners with his background and how he got started in real estate investing. He began investing right after he had gotten his computer science degree in college because his dad had gotten into investing and was having a blast. Danny describes how passionate his dad became about flipping houses and was so excited to just do more each time Danny spoke with him. His dad's mentor started Danny along his own investing path and Danny shared that he had to actually get fired from his full-time job before he was brave enough to invest full-time. Danny talks about how and why he began his blog and wrote his book, Flipping Houses Exposed. His flipping business had slowed down because he had gotten interested in learning to fly airplanes, and he felt like he wanted to use the internet to hold himself accountable. He noticed that the popular television shows about flipping houses never showed how they got the leads and deals, so he decided to document every call he received in order to illustrate that side of the business. Danny also talks about the challenge of growing his business from an endeavor in which he and his wife at the time did everything, to the stage where he could comfortably take a vacation without thinking about the deals he might be missing. Danny shares with us his passion for developing software in order to help other real estate investors on their journey. He just launched his new CRM software called Forefront and I asked him to explain with is different about this product. He tried to get back to the basics with this software on what he really needed it to do, which is to keep track of his leads and the follow-up. Danny talks about how this product is like a visual whiteboard, a visual representation of his business that is easy to just log in and get started. We talked quite a bit about the importance of follow-up and how this is an automated feature of Forefront CRM. We talk a lot about the details of this feature and different ways to customize it in order to achieve the results you desire and increase how many deals you close. I asked Danny to explain the motivation behind starting a new podcast. Danny said he definitely sees the value of having a show for investors that are a little bit further along on their journey. He wants to be the encouragement to other people that they can grow their business as other investors have been to him. He has named it “Braver” and he really wants to focus on the fears that keep people from growing their business. Danny is incredibly honest, transparent, and overflowing with integrity so you don't want to miss this episode of the Just Start Real Estate Podcast! This is a great opportunity to learn all about his new software product and how it can help you grow your business! Notable Quotes: “Flipping houses while working a full-time job taught me how to maximize my time.” Danny Johnson “I didn't waste time because I didn't have time to waste.” Danny Johnson “A lot of people don't even know it is an option to get off the hamster wheel.” Mike Simmons “Trying to compete with other CRMs on features is ridiculous.” Danny Johnson “I have talked to hundreds of investors who have no great system for following up on their leads.” Mike Simmons “You have to follow-up and when you do, it is all about being top of mind.” Danny Johnson “Automation that feels automated feels worse than doing nothing.” Danny Johnson “My hamster wheel was going fast and if I stopped, I was going to tumble and be thrown right off.” Danny Johnson “If you don't think you need better follow-up, you are either wrong or exceptional and the outlier because I do not know many investors who are truly good at this.” Mike Simmons “If you are not really generating leads now, work on that before buying this software.” Danny Johnson “People need encouragement.” Danny Johnson “It's not that people become less afraid… they become braver.” Jordan Peterson “The skills it takes to start a business are different than the skills it takes to build a team.” Mike Simmons Links: Forefront CRM LeadPropeller Flipping Junkie Podcast Danny's Email Business Fast Track Blueprint 7 Figure Flipping Return on Investments Just Start Real Estate JSRE on Facebook Mike on Facebook Mike on Instagram Mike on LinkedIn Mike on Twitter Level Jumping: How I Grew My Business to Over $1 Million in Profits in 12 Months
Today's guest is my friend and fellow podcaster and investor, Danny Johnson. I had Danny on the show about a year ago and am thrilled to welcome him back. Danny started flipping houses in 2003, made it successfully through the housing market crash in 2008, and started scaling his business up about 5 years ago. As a software developer prior to flipping houses, Danny started developing real estate investor websites by creating the software called LeadPropeller. Danny is also the host of the ever-popular Flipping Junkie Podcast and Flipping Junkie Blog. Danny updates our new listeners with his background and how he got started in real estate investing. He began investing right after he had gotten his computer science degree in college because his dad had gotten into investing and was having a blast. Danny describes how passionate his dad became about flipping houses and was so excited to just do more each time Danny spoke with him. His dad's mentor started Danny along his own investing path and Danny shared that he had to actually get fired from his full-time job before he was brave enough to invest full-time. Danny talks about how and why he began his blog and wrote his book, Flipping Houses Exposed. His flipping business had slowed down because he had gotten interested in learning to fly airplanes, and he felt like he wanted to use the internet to hold himself accountable. He noticed that the popular television shows about flipping houses never showed how they got the leads and deals, so he decided to document every call he received in order to illustrate that side of the business. Danny also talks about the challenge of growing his business from an endeavor in which he and his wife at the time did everything, to the stage where he could comfortably take a vacation without thinking about the deals he might be missing. Danny shares with us his passion for developing software in order to help other real estate investors on their journey. He just launched his new CRM software called Forefront and I asked him to explain with is different about this product. He tried to get back to the basics with this software on what he really needed it to do, which is to keep track of his leads and the follow-up. Danny talks about how this product is like a visual whiteboard, a visual representation of his business that is easy to just log in and get started. We talked quite a bit about the importance of follow-up and how this is an automated feature of Forefront CRM. We talk a lot about the details of this feature and different ways to customize it in order to achieve the results you desire and increase how many deals you close. I asked Danny to explain the motivation behind starting a new podcast. Danny said he definitely sees the value of having a show for investors that are a little bit further along on their journey. He wants to be the encouragement to other people that they can grow their business as other investors have been to him. He has named it “Braver” and he really wants to focus on the fears that keep people from growing their business. Danny is incredibly honest, transparent, and overflowing with integrity so you don't want to miss this episode of the Just Start Real Estate Podcast! This is a great opportunity to learn all about his new software product and how it can help you grow your business! Notable Quotes: “Flipping houses while working a full-time job taught me how to maximize my time.” Danny Johnson “I didn't waste time because I didn't have time to waste.” Danny Johnson “A lot of people don't even know it is an option to get off the hamster wheel.” Mike Simmons “Trying to compete with other CRMs on features is ridiculous.” Danny Johnson “I have talked to hundreds of investors who have no great system for following up on their leads.” Mike Simmons “You have to follow-up and when you do, it is all about being top of mind.” Danny Johnson “Automation that feels automated feels worse than doing nothing.” Danny Johnson “My hamster wheel was going fast and if I stopped, I was going to tumble and be thrown right off.” Danny Johnson “If you don't think you need better follow-up, you are either wrong or exceptional and the outlier because I do not know many investors who are truly good at this.” Mike Simmons “If you are not really generating leads now, work on that before buying this software.” Danny Johnson “People need encouragement.” Danny Johnson “It's not that people become less afraid… they become braver.” Jordan Peterson “The skills it takes to start a business are different than the skills it takes to build a team.” Mike Simmons Links: Forefront CRM LeadPropeller Flipping Junkie Podcast Danny's Email Business Fast Track Blueprint 7 Figure Flipping Return on Investments Just Start Real Estate JSRE on Facebook Mike on Facebook Mike on Instagram Mike on LinkedIn Mike on Twitter Level Jumping: How I Grew My Business to Over $1 Million in Profits in 12 Months
In this episode, I have the honor of interviewing my good friend Danny Johnson, who does a great job of introducing himself as we start things off a little bit differently for this show. Danny started flipping houses in 2003, made it successfully through the housing market crash in 2008, and started scaling his business up about 5 years ago. As a software developer prior to flipping houses, Danny started developing real estate investor websites by creating the software called LeadPropeller. Recently, he has developed and released FlipPilot 2.0, which is lead/deal management pipeline software. Danny is also the host of the ever-popular Flipping Junkie Podcast and Flipping Junkie Blog. Danny shared some details of his personal life and how circumstances really forced him into looking hard at his life and work. He had removed himself from the day-to-day operations of his house flipping business, but he found that this was something he really wanted to change. As he is re-investing himself in real estate investing, he wants to keep things simple and look at his long-term plans for the business' growth. I asked Danny to talk about the development of FlipPilot and what drove him to produce that software. Because his background is in software development, it was natural for him to want to create vehicles to help with his investing business. He talked about the whole progression of building the software and the lessons he learned along the way. Danny talked about how he started the Flipping Junkie Blog as a means to hold himself accountable and to be transparent about the deals he was finding and all of the associated numbers. He ended up writing a book titled Flipping Houses Exposed to share all of the information he learned during this experience. But he wasn't happy with the conversion ratio, which is what led him to the development of FlipPilot. We wanted to dig into the whys behind the lack of success in converting deals and solve it for himself going forward as he became more involved in real estate again. We talked a lot about how FlipPilot incorporates your systems and processes and how valuable this is for being effective in your business. We discussed integrating personal touches such as follow-up notes and how they sound like a great idea, but they need to be part of your process or you won't take the time to do them. Danny stressed how important it is to be able to visualize each system, putting it in a place where you will see it so that you actually work it. This also makes it much easier to scale and have your whole team working on the same page. It also makes getting things done fun and rewarding. Because of this unique situation of talking to an experienced investor who is, in a sense, starting over, I asked Danny to describe how this journey is going. Even though he doesn't plan on employing a large group of people, he is treating it as a scalable company. He is looking at being more effective and efficient, making his time and effort really count, rather than spending a ton of time and money for little gain. His marketing strategy has also changed because he is more focused on long-term investments in specific markets. Danny also discusses being more profit-oriented, rather than focusing on a random number-of-deals goal. This interview feels like two guys, sitting around a fire-pit, having a beer, talking real estate and life… you don't want to miss this episode with Danny Johnson! Notable Quotes: “That rush of excitement you felt is really an indication, a confirmation of what you want.” Mike Simmons “I always wanted to create software to help out with the house flipping business.” Danny Johnson “I don't want to go in thinking I know everything… I want to learn fresh.” Danny Johnson “One of the hardest things to do well, in this industry, is follow-up.” Mike Simmons “Treating people like people is a huge part of this.” Danny Johnson “Who doesn't want to be seen and heard?” Danny Johnson “Referrals is another thing that people in our business overlook.” Mike Simmons “You got to make it such a “WOW” experience so that they can't help but to tell their friends about it.” Danny Johnson “What is not measured cannot be managed.” Danny Johnson “Enjoy this business - every day of it.” Danny Johnson “How much money do you need to live a comfortable life?” Danny Johnson Links: Flip Hacking Live Lead Propeller FlipPilot FlipPilot Demo Flipping Houses Exposed Flipping Junkie Blog Flipping Junkie Podcast Work the System Traction Return on Investments Just Start Real Estate JSRE on Facebook Mike on Facebook Mike on Instagram Mike on LinkedIn Mike on Twitter Level Jumping: How I Grew My Business to Over $1 Million in Profits in 12 Months
In this episode, I have the honor of interviewing my good friend Danny Johnson, who does a great job of introducing himself as we start things off a little bit differently for this show. Danny started flipping houses in 2003, made it successfully through the housing market crash in 2008, and started scaling his business up about 5 years ago. As a software developer prior to flipping houses, Danny started developing real estate investor websites by creating the software called LeadPropeller. Recently, he has developed and released FlipPilot 2.0, which is lead/deal management pipeline software. Danny is also the host of the ever-popular Flipping Junkie Podcast and Flipping Junkie Blog. Danny shared some details of his personal life and how circumstances really forced him into looking hard at his life and work. He had removed himself from the day-to-day operations of his house flipping business, but he found that this was something he really wanted to change. As he is re-investing himself in real estate investing, he wants to keep things simple and look at his long-term plans for the business’ growth. I asked Danny to talk about the development of FlipPilot and what drove him to produce that software. Because his background is in software development, it was natural for him to want to create vehicles to help with his investing business. He talked about the whole progression of building the software and the lessons he learned along the way. Danny talked about how he started the Flipping Junkie Blog as a means to hold himself accountable and to be transparent about the deals he was finding and all of the associated numbers. He ended up writing a book titled Flipping Houses Exposed to share all of the information he learned during this experience. But he wasn’t happy with the conversion ratio, which is what led him to the development of FlipPilot. We wanted to dig into the whys behind the lack of success in converting deals and solve it for himself going forward as he became more involved in real estate again. We talked a lot about how FlipPilot incorporates your systems and processes and how valuable this is for being effective in your business. We discussed integrating personal touches such as follow-up notes and how they sound like a great idea, but they need to be part of your process or you won’t take the time to do them. Danny stressed how important it is to be able to visualize each system, putting it in a place where you will see it so that you actually work it. This also makes it much easier to scale and have your whole team working on the same page. It also makes getting things done fun and rewarding. Because of this unique situation of talking to an experienced investor who is, in a sense, starting over, I asked Danny to describe how this journey is going. Even though he doesn’t plan on employing a large group of people, he is treating it as a scalable company. He is looking at being more effective and efficient, making his time and effort really count, rather than spending a ton of time and money for little gain. His marketing strategy has also changed because he is more focused on long-term investments in specific markets. Danny also discusses being more profit-oriented, rather than focusing on a random number-of-deals goal. This interview feels like two guys, sitting around a fire-pit, having a beer, talking real estate and life… you don’t want to miss this episode with Danny Johnson! Notable Quotes: “That rush of excitement you felt is really an indication, a confirmation of what you want.” Mike Simmons “I always wanted to create software to help out with the house flipping business.” Danny Johnson “I don’t want to go in thinking I know everything… I want to learn fresh.” Danny Johnson “One of the hardest things to do well, in this industry, is follow-up.” Mike Simmons “Treating people like people is a huge part of this.” Danny Johnson “Who doesn’t want to be seen and heard?” Danny Johnson “Referrals is another thing that people in our business overlook.” Mike Simmons “You got to make it such a “WOW” experience so that they can’t help but to tell their friends about it.” Danny Johnson “What is not measured cannot be managed.” Danny Johnson “Enjoy this business - every day of it.” Danny Johnson “How much money do you need to live a comfortable life?” Danny Johnson Links: Flip Hacking Live Lead Propeller FlipPilot FlipPilot Demo Flipping Houses Exposed Flipping Junkie Blog Flipping Junkie Podcast Work the System Traction Return on Investments Just Start Real Estate JSRE on Facebook Mike on Facebook Mike on Instagram Mike on LinkedIn Mike on Twitter Level Jumping: How I Grew My Business to Over $1 Million in Profits in 12 Months
Nothing happens without a great deal from a seller. Knowing how to generate those kinds of deals is a good place to start. Danny Johnson of FlippingJunkie guides us in succeeding at our real estate venture by exposing the top three mistakes people do when dealing with seller leads. He talks about house flipping paired with the good use of technology to help with your business, particularly on having an online presence. Giving us a look into his book, Flipping Houses Exposed, Danny also shares the things we must do to establish ourselves online and generate those leads.
Jason Lavender has owned and operated a painting company for 25 years, but caught the real estate investing bug listening to podcasts and reading Danny Johnson’s book, Flipping Houses Exposed: 34 weeks in the life of a successful house flipper. Jason began flipping houses in September of 2017 and has since completed 5 flips, with 2 more underway. After this, he took on wholesaling in October of 2018, and has completed 4 deals with one more in the pipeline. He’s now a member of Justin Williams’ coaching program, and is focusing on learning to scale and automate. In this episode Jason joins Danny to talk about what it was like to move from reading the book to getting established in the market and in a position to grow. Jason shares the do’s and don’ts of starting out and the lessons he’s learned along his journey (some of them the hard way!), so this is a perfect episode for those who are still a little hesitant about taking that first step and making it happen.
Listen as Danny and Melissa talk about their parent company, FreedomDriven LLC, what it entails, why they started it, and how they even got to this point in their business. Danny and Melissa have an open and honest conversation as they talk through the journey of their house flipping business. From starting out part time and doing everything themselves, to now having a team, and providing quality tools for other real estate investors to be successful. Danny and Melissa talk through their business journey. From first starting out part time to now having a company with multiple facets to help other real estate investors. They talk about what the company means to them individually and how they came together to achieve the goal of helping others. It all started driving around on evenings and weekends with the kids to find properties, Danny and Melissa remember how it all started with bandit signs and discuss their fears when starting early on and laugh through some of the early bandit sign bloopers. Of course, after hanging the signs, the first call has to come in. They reminisce about not knowing what to do when that first call came in, Danny’s phone is ringing from the bandit signs they put out, he freaked out and threw the phone at Melissa to answer. They talk about how after some time, they got pretty good…3 or 4 phone calls and knew essentially what to ask. Even they didn’t know what to do when they were first starting. Then once they got their marketing going, there is the story of signing the first contract. They remember how it took 6 or 9 months to get the first property under contract. Melissa and Danny talk about how their hands were literally shaking and how they called their mentor to get advice on what to say to even say to the Title Company. After getting through the early learning curve of flipping came their next chapter. Moving from flipping part-time to full-time. They continued working on nights and weekends and flipped part-time for about 3 years. Danny got laid off from his job (what he attributes is the kick in the butt to start flipping full time) and Melissa stayed on full-time at her job for about 6 months before she joined Danny full time. The next milestone was figuring out how to flip full time being that the business was still just Melissa + Danny at this point. They talk about how they started to systematize the business a little bit with the additional time they had to focus on their business instead of their day jobs. In 2008, during the housing crisis they stayed determined together that they were going to be successful and not go back to full-time day jobs. Ultimately, they trusted each other and their vision and go through the storm that was the housing crisis of 2008. Fast forward to 2010, their business made it through the housing crisis. In 2010, their family took a three week vacation on the west coast. Part of the trip, Mcminnville, Oregon to see an old wooden plane, it was here on this trip that Danny decided when they got back to San Antonio that he was going to get his pilot’s license and chase his passion. Slowed down on the house flipping business to focus on Danny’s passion which offered them a hard lesson to learn. Most of the deals you are doing now, come from your marketing from 3-4 months prior. They were at the end of their lead pool and hadn’t spent the time over the last few months marketing the business. Back to square one, with no leads built up in the pipeline. They started the FlippingJunkie blog to support the process and creative energy Danny needed to jumpstart hitting the pavement again for leads. Little did they know this would serve as a platform for their creative outlet as well as creating a community for people looking to learn more and grow their own businesses. Danny blogged for 34-weeks, showing everything they did, marketing, analysis, everything behind the scenes of rebuilding their pipeline. Showed people how to get the deals and how to profit from them. Danny later turned these blog posts into his best-selling book “Flipping Houses Exposed.” Just recently published the book in print, should be available for purchase soon. It’s always been available digitally but now it’s a physical copy. www.flippingjunkie.com/book Danny and Melissa wanted to help people have something that can help fill more of the gaps when starting your house flipping business, wanted to help people get into flipping. Most people mentioned a lack of capital starting so they started developing Freedom by Flipping, a Wholesaling course for people starting out without the capital. Danny talks about his software background before he started house flipping and how he had naturally made systems for their own business to be successful. It was at this point in 2013, when Danny and Melissa got serious about creating REImobile (a CRM system for real estate investors) to help other investors outside of their own business. A conversation with Brandon Turner from BiggerPockets helped Danny realize how most of their deals come from online and how many investors don’t have a tool to help them build their own online presence. This conversation lead to LeadPropeller being born and launching in 2014. LeadPropeller is a way for investors to have a website built for them that is mobile-friend, SEO-optimized, without needing any coding skills or developers. Piggybacking off of Danny and Melissa’s experience. Danny and Melissa learned by experience that first contact usually gets the deal so they added text capabilities for every lead that comes in, plus other features like automated follow ups, etc. At this point, Danny and Melissa were still doing everything themselves. Right before launching LeadPropeller, they realized they needed help and hired their first employee. Danny and Melissa met Justin Williams around 2014, he was a master delegator and team builder. Danny visited him in California to see how he had his team structured and how he was able to not be involved in every bit of the day to day. After this meeting, they started hiring people to help with the day to day operations, starting with an Acquisitions Manager to take some of that weight off Danny so he could keep developing the software side of the company. Melissa also stepped in to be more involved to offer Danny more time on the software side. May 2015, REImobile finally launched. In October 2015 Danny and Melissa started the FlippingJunkie Podcast. Loved the idea of interviewing other real estate investors rather than just having the singular perspective on the blog. In November 2015, they started doing more with LeadPropeller. Started managed online lead generation with LeadPropeller Services (Fuel). Started with Josh managing the internal SEO, lead generation, AdWords, Facebook, PPC for Danny and Melissa’s business. Now taking the knowledge gained from internal promotion to offer to other investors. Because of demand the company only takes on a certain number of investors in any given area, that’s why there’s a need to check availability. In October 2016 they got serious about building the house flipping team. They both joined Justin William’s master mind group to continue to grow their business with motivation and like-minded investors…Melissa had an idea after their first experience, to split the company into two focuses. Danny would focus on the software side and Melissa would focus on the house flipping side of the company so they could both grow. They learned that building a team is more than just hiring a team, it’s what are you doing it for and really building the right company culture as well. Melissa has kept the flipping business up and running if not more successfully now that that’s her sole focus. Fast forward to 2017, most leads for the company are coming from online, they had LeadPropeller sites but were missing comprehensive blueprint to build the lead generation machine for online lead generation. Danny spent his time creating this blueprint, Danny put together outlines and scripts and eventually recorded over 16 hours of video training called Seller Lead Hacks. After the road map was done, Danny started working on the updated software to replace REImobile. It’s called FlipPilot and it’s so much more than a CRM, it includes automation, call management, task management and KPI dashboards to name a few. Danny and Melissa created FreedomDriven to help busy real estate investors achieve true freedom by building businesses that run without them. FreedomDriven is the parent company that includes subsidiaries: FlippingJunkie (Podcast), LeadPropeller (Sites + Lead Generation Services), SellerLeadHacks (Digital Marketing Training) and FlipPilot (REI Business Management Software).
Danny Johnson drops by this episode of the Deal Farm to talk about his real estate investing business in San Antonio. Many people know Danny through his book "Flipping Houses Exposed," but many people don't realize that's he also has a CS degree and recently released software specifically for investors. Listen in to today's episode as Danny also shares with us how he made 50K wholesaling a historic property. You can learn more at FlippingJunkie.com, Reimobile.com and DannyBuysHouses.com.
Now, I know if you’re a Best Ever listener you’re certainly not lazy, but today’s Best Ever guest was and now look at him. He shares with us how to quickly estimate the cost for a flip, what YOU need to do to ensure sellers that you are a credible buyer. He is a world class flipper, so listen up because your path to financial freedom is here! Best Ever Tweet: Whenever you have a call for a property, you need to be prepared to be able to make an offer on the spot. Danny Johnson’s real estate background: - Professional house flipper, and has flipped hundreds of houses over the past 11 years - Based in San Antonio, TX - Author of “Flipping Houses Exposed: 34 weeks in the life of a successful house flipper” - Say hi to him at - Subscribe in and so you don't miss an episode! Made Possible Because of Our Best Ever Sponsor: - Want to learn more about crowdfunding? Let the leading expert in the crowdfunding space, Patch of Land, give you all the info you need to get started. Grab your FREE copy of Top Ten Answers to the Top Ten Crowdfunding Questions at - Have a fire damaged property or an insurance claim to take care of? Call firedamagepropertyaz.com and they will give you options insurance companies don’t want you to know about. Call 602-753-8289 and ask for Elijah for more information.