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Aaron Amuchastegui excels at helping people buy real estate at a discount, and he's turned that expertise into a thriving real estate business. Between his tools—like Lead Propeller, Prophawk, and Roddy's Foreclosure Listing—and the more than 800 properties he owns across Texas, his businesses generate a quarter million dollars in revenue every month. Learn how he started and grew his real estate investing business in this interview. Aaron started his first real estate business in 2009, just after the housing crash forced the California company where he'd worked as a realtor to downsize. He drew on his real estate expertise to invest in foreclosed properties, building a hedge fund from scratch and flipping over 1,000 homes in 3 years. That success was short lived, however. Competition from large investment firms forced his business to close and led to Aaron shifting his focus to properties in Texas. The lessons he learned growing that first real estate business proved beneficial when he started investing again in 2015. In this episode, he'll share what he did differently the second time around, as well as his advice for other new investors to avoid making the same missteps. Today, Aaron's business goes beyond simply investing. He's expanded into the technology side of real estate investment, starting with his purchase of Roddy's Foreclosure Listing in 2017. We'll learn why he decided to broaden his focus to include investor tools and how he's achieved consistent year-over-year growth with the listing service since he acquired it. --- Send in a voice message: https://podcasters.spotify.com/pod/show/getu-chandler/message Support this podcast: https://podcasters.spotify.com/pod/show/getu-chandler/support
Danny is a real estate investor and host of the flipping junkie podcast. Danny has been flipping houses, wholesaling, and renting properties since 2003 and has done nearly 1000 deals during that time. He's the founder of LeadPropeller which is a real estate investor website creator and Forefront, a real estate investor CRM. In this episode, we'll be talking about Danny's origin story and how he got started investing in properties while working a busy full-time job. We'll also be talking about the inbound marketing strategies that he uses to get qualified seller leads and how to find good contractors to use for your flips! So if you want to learn how to get leads and create a real estate investing team, then you need to listen to this episode!
106: In this episode, we're catching up with our old friend Danny Johnson. Danny is a house flipping veteran, a software developer, a serial entrepreneur, and has many years of experience in the real estate investing business.(Show Notes: REtipster.com/106)Not surprisingly, Danny had a ton of wisdom to impart to us and we covered all kinds of thought-provoking questions that every entrepreneur needs to think deeply about.
Today's guest is my friend and fellow podcaster and investor, Danny Johnson. I had Danny on the show about a year ago and am thrilled to welcome him back. Danny started flipping houses in 2003, made it successfully through the housing market crash in 2008, and started scaling his business up about 5 years ago. As a software developer prior to flipping houses, Danny started developing real estate investor websites by creating the software called LeadPropeller. Danny is also the host of the ever-popular Flipping Junkie Podcast and Flipping Junkie Blog. Danny updates our new listeners with his background and how he got started in real estate investing. He began investing right after he had gotten his computer science degree in college because his dad had gotten into investing and was having a blast. Danny describes how passionate his dad became about flipping houses and was so excited to just do more each time Danny spoke with him. His dad's mentor started Danny along his own investing path and Danny shared that he had to actually get fired from his full-time job before he was brave enough to invest full-time. Danny talks about how and why he began his blog and wrote his book, Flipping Houses Exposed. His flipping business had slowed down because he had gotten interested in learning to fly airplanes, and he felt like he wanted to use the internet to hold himself accountable. He noticed that the popular television shows about flipping houses never showed how they got the leads and deals, so he decided to document every call he received in order to illustrate that side of the business. Danny also talks about the challenge of growing his business from an endeavor in which he and his wife at the time did everything, to the stage where he could comfortably take a vacation without thinking about the deals he might be missing. Danny shares with us his passion for developing software in order to help other real estate investors on their journey. He just launched his new CRM software called Forefront and I asked him to explain with is different about this product. He tried to get back to the basics with this software on what he really needed it to do, which is to keep track of his leads and the follow-up. Danny talks about how this product is like a visual whiteboard, a visual representation of his business that is easy to just log in and get started. We talked quite a bit about the importance of follow-up and how this is an automated feature of Forefront CRM. We talk a lot about the details of this feature and different ways to customize it in order to achieve the results you desire and increase how many deals you close. I asked Danny to explain the motivation behind starting a new podcast. Danny said he definitely sees the value of having a show for investors that are a little bit further along on their journey. He wants to be the encouragement to other people that they can grow their business as other investors have been to him. He has named it “Braver” and he really wants to focus on the fears that keep people from growing their business. Danny is incredibly honest, transparent, and overflowing with integrity so you don't want to miss this episode of the Just Start Real Estate Podcast! This is a great opportunity to learn all about his new software product and how it can help you grow your business! Notable Quotes: “Flipping houses while working a full-time job taught me how to maximize my time.” Danny Johnson “I didn't waste time because I didn't have time to waste.” Danny Johnson “A lot of people don't even know it is an option to get off the hamster wheel.” Mike Simmons “Trying to compete with other CRMs on features is ridiculous.” Danny Johnson “I have talked to hundreds of investors who have no great system for following up on their leads.” Mike Simmons “You have to follow-up and when you do, it is all about being top of mind.” Danny Johnson “Automation that feels automated feels worse than doing nothing.” Danny Johnson “My hamster wheel was going fast and if I stopped, I was going to tumble and be thrown right off.” Danny Johnson “If you don't think you need better follow-up, you are either wrong or exceptional and the outlier because I do not know many investors who are truly good at this.” Mike Simmons “If you are not really generating leads now, work on that before buying this software.” Danny Johnson “People need encouragement.” Danny Johnson “It's not that people become less afraid… they become braver.” Jordan Peterson “The skills it takes to start a business are different than the skills it takes to build a team.” Mike Simmons Links: Forefront CRM LeadPropeller Flipping Junkie Podcast Danny's Email Business Fast Track Blueprint 7 Figure Flipping Return on Investments Just Start Real Estate JSRE on Facebook Mike on Facebook Mike on Instagram Mike on LinkedIn Mike on Twitter Level Jumping: How I Grew My Business to Over $1 Million in Profits in 12 Months
Today's guest is my friend and fellow podcaster and investor, Danny Johnson. I had Danny on the show about a year ago and am thrilled to welcome him back. Danny started flipping houses in 2003, made it successfully through the housing market crash in 2008, and started scaling his business up about 5 years ago. As a software developer prior to flipping houses, Danny started developing real estate investor websites by creating the software called LeadPropeller. Danny is also the host of the ever-popular Flipping Junkie Podcast and Flipping Junkie Blog. Danny updates our new listeners with his background and how he got started in real estate investing. He began investing right after he had gotten his computer science degree in college because his dad had gotten into investing and was having a blast. Danny describes how passionate his dad became about flipping houses and was so excited to just do more each time Danny spoke with him. His dad's mentor started Danny along his own investing path and Danny shared that he had to actually get fired from his full-time job before he was brave enough to invest full-time. Danny talks about how and why he began his blog and wrote his book, Flipping Houses Exposed. His flipping business had slowed down because he had gotten interested in learning to fly airplanes, and he felt like he wanted to use the internet to hold himself accountable. He noticed that the popular television shows about flipping houses never showed how they got the leads and deals, so he decided to document every call he received in order to illustrate that side of the business. Danny also talks about the challenge of growing his business from an endeavor in which he and his wife at the time did everything, to the stage where he could comfortably take a vacation without thinking about the deals he might be missing. Danny shares with us his passion for developing software in order to help other real estate investors on their journey. He just launched his new CRM software called Forefront and I asked him to explain with is different about this product. He tried to get back to the basics with this software on what he really needed it to do, which is to keep track of his leads and the follow-up. Danny talks about how this product is like a visual whiteboard, a visual representation of his business that is easy to just log in and get started. We talked quite a bit about the importance of follow-up and how this is an automated feature of Forefront CRM. We talk a lot about the details of this feature and different ways to customize it in order to achieve the results you desire and increase how many deals you close. I asked Danny to explain the motivation behind starting a new podcast. Danny said he definitely sees the value of having a show for investors that are a little bit further along on their journey. He wants to be the encouragement to other people that they can grow their business as other investors have been to him. He has named it “Braver” and he really wants to focus on the fears that keep people from growing their business. Danny is incredibly honest, transparent, and overflowing with integrity so you don't want to miss this episode of the Just Start Real Estate Podcast! This is a great opportunity to learn all about his new software product and how it can help you grow your business! Notable Quotes: “Flipping houses while working a full-time job taught me how to maximize my time.” Danny Johnson “I didn't waste time because I didn't have time to waste.” Danny Johnson “A lot of people don't even know it is an option to get off the hamster wheel.” Mike Simmons “Trying to compete with other CRMs on features is ridiculous.” Danny Johnson “I have talked to hundreds of investors who have no great system for following up on their leads.” Mike Simmons “You have to follow-up and when you do, it is all about being top of mind.” Danny Johnson “Automation that feels automated feels worse than doing nothing.” Danny Johnson “My hamster wheel was going fast and if I stopped, I was going to tumble and be thrown right off.” Danny Johnson “If you don't think you need better follow-up, you are either wrong or exceptional and the outlier because I do not know many investors who are truly good at this.” Mike Simmons “If you are not really generating leads now, work on that before buying this software.” Danny Johnson “People need encouragement.” Danny Johnson “It's not that people become less afraid… they become braver.” Jordan Peterson “The skills it takes to start a business are different than the skills it takes to build a team.” Mike Simmons Links: Forefront CRM LeadPropeller Flipping Junkie Podcast Danny's Email Business Fast Track Blueprint 7 Figure Flipping Return on Investments Just Start Real Estate JSRE on Facebook Mike on Facebook Mike on Instagram Mike on LinkedIn Mike on Twitter Level Jumping: How I Grew My Business to Over $1 Million in Profits in 12 Months
Today, let's reveal the secrets behind the story of the successful flipper. Danny Johnson is the host of the popular Flipping Junkie Podcast and blog. A veteran house flipper, Danny has been real estate investing since 2003. He's also the creator of LeadPropeller real estate investor websites and FlipPilot lead/deal management pipeline software. After focusing on the software for several years he's becoming active again in real estate investing and looks forward to the creative aspect of weathering whatever storm is produced by the recent Pandemic caused by covid-19. Listen to the full episode as Danny's answered our HOT SEAT questions directly to the point and learn actionable tips and key metrics that will help you along your journey!
Lead Propeller real estate investor websites can help you build your cash buyers list. This demo video shows you step by step how this investor website helps you target and capture real estate investors ready to buy your wholesale deals. SIGN UP FOR LEAD PROPELLER Danny Johnson is a long time real estate investor who has bought and sold almost a thousand properties. He created these real estate websites for his own business and after other investors kept asking him to help with their websites, he created Lead Propeller as a website tool for all investors. On this demo Danny shows the various ways you can use this powerful website to find and attract cash buyers and communicate with them before your competition. He also explains the importance of trust and credibility and how a real estate investor website provides that for you the investor. You have to use data and tech to stay competitive today. Your competitors are using this tool or another tool like it. Take a few minutes to check out this Lead Propeller demo video on how to locate cash buyers. SIGN UP FOR LEAD PROPELLER
Lead Propeller real estate investor websites can help you find motivated sellers. This demo video shows you step by step how this investor website helps you target and capture property owners motivated to sell. SIGN UP FOR LEAD PROPELLER WEBSITES https://leadpropeller.com/reiclub Danny Johnson is a long time real estate investor who has bought and sold almost a thousand properties. He created these real estate websites for his own business and after other investors kept asking him to help with their websites, he created Lead Propeller as a website tool for all investors. On this demo Danny shows the various ways you can use this powerful website to find and attract motivated sellers and communicate with them before your competition. He also explains the importance of trust and credibility and how a real estate investor website provides that for you the investor. You have to use data and tech to stay competitive today. Your competitors are using this tool or another tool like it. Take a few minutes to check out this Lead Propeller demo video on how to locate motivated sellers. SIGN UP FOR LEAD PROPELLER WEBSITES https://leadpropeller.com/reiclub
In this episode, I have the honor of interviewing my good friend Danny Johnson, who does a great job of introducing himself as we start things off a little bit differently for this show. Danny started flipping houses in 2003, made it successfully through the housing market crash in 2008, and started scaling his business up about 5 years ago. As a software developer prior to flipping houses, Danny started developing real estate investor websites by creating the software called LeadPropeller. Recently, he has developed and released FlipPilot 2.0, which is lead/deal management pipeline software. Danny is also the host of the ever-popular Flipping Junkie Podcast and Flipping Junkie Blog. Danny shared some details of his personal life and how circumstances really forced him into looking hard at his life and work. He had removed himself from the day-to-day operations of his house flipping business, but he found that this was something he really wanted to change. As he is re-investing himself in real estate investing, he wants to keep things simple and look at his long-term plans for the business' growth. I asked Danny to talk about the development of FlipPilot and what drove him to produce that software. Because his background is in software development, it was natural for him to want to create vehicles to help with his investing business. He talked about the whole progression of building the software and the lessons he learned along the way. Danny talked about how he started the Flipping Junkie Blog as a means to hold himself accountable and to be transparent about the deals he was finding and all of the associated numbers. He ended up writing a book titled Flipping Houses Exposed to share all of the information he learned during this experience. But he wasn't happy with the conversion ratio, which is what led him to the development of FlipPilot. We wanted to dig into the whys behind the lack of success in converting deals and solve it for himself going forward as he became more involved in real estate again. We talked a lot about how FlipPilot incorporates your systems and processes and how valuable this is for being effective in your business. We discussed integrating personal touches such as follow-up notes and how they sound like a great idea, but they need to be part of your process or you won't take the time to do them. Danny stressed how important it is to be able to visualize each system, putting it in a place where you will see it so that you actually work it. This also makes it much easier to scale and have your whole team working on the same page. It also makes getting things done fun and rewarding. Because of this unique situation of talking to an experienced investor who is, in a sense, starting over, I asked Danny to describe how this journey is going. Even though he doesn't plan on employing a large group of people, he is treating it as a scalable company. He is looking at being more effective and efficient, making his time and effort really count, rather than spending a ton of time and money for little gain. His marketing strategy has also changed because he is more focused on long-term investments in specific markets. Danny also discusses being more profit-oriented, rather than focusing on a random number-of-deals goal. This interview feels like two guys, sitting around a fire-pit, having a beer, talking real estate and life… you don't want to miss this episode with Danny Johnson! Notable Quotes: “That rush of excitement you felt is really an indication, a confirmation of what you want.” Mike Simmons “I always wanted to create software to help out with the house flipping business.” Danny Johnson “I don't want to go in thinking I know everything… I want to learn fresh.” Danny Johnson “One of the hardest things to do well, in this industry, is follow-up.” Mike Simmons “Treating people like people is a huge part of this.” Danny Johnson “Who doesn't want to be seen and heard?” Danny Johnson “Referrals is another thing that people in our business overlook.” Mike Simmons “You got to make it such a “WOW” experience so that they can't help but to tell their friends about it.” Danny Johnson “What is not measured cannot be managed.” Danny Johnson “Enjoy this business - every day of it.” Danny Johnson “How much money do you need to live a comfortable life?” Danny Johnson Links: Flip Hacking Live Lead Propeller FlipPilot FlipPilot Demo Flipping Houses Exposed Flipping Junkie Blog Flipping Junkie Podcast Work the System Traction Return on Investments Just Start Real Estate JSRE on Facebook Mike on Facebook Mike on Instagram Mike on LinkedIn Mike on Twitter Level Jumping: How I Grew My Business to Over $1 Million in Profits in 12 Months
In this episode, I have the honor of interviewing my good friend Danny Johnson, who does a great job of introducing himself as we start things off a little bit differently for this show. Danny started flipping houses in 2003, made it successfully through the housing market crash in 2008, and started scaling his business up about 5 years ago. As a software developer prior to flipping houses, Danny started developing real estate investor websites by creating the software called LeadPropeller. Recently, he has developed and released FlipPilot 2.0, which is lead/deal management pipeline software. Danny is also the host of the ever-popular Flipping Junkie Podcast and Flipping Junkie Blog. Danny shared some details of his personal life and how circumstances really forced him into looking hard at his life and work. He had removed himself from the day-to-day operations of his house flipping business, but he found that this was something he really wanted to change. As he is re-investing himself in real estate investing, he wants to keep things simple and look at his long-term plans for the business’ growth. I asked Danny to talk about the development of FlipPilot and what drove him to produce that software. Because his background is in software development, it was natural for him to want to create vehicles to help with his investing business. He talked about the whole progression of building the software and the lessons he learned along the way. Danny talked about how he started the Flipping Junkie Blog as a means to hold himself accountable and to be transparent about the deals he was finding and all of the associated numbers. He ended up writing a book titled Flipping Houses Exposed to share all of the information he learned during this experience. But he wasn’t happy with the conversion ratio, which is what led him to the development of FlipPilot. We wanted to dig into the whys behind the lack of success in converting deals and solve it for himself going forward as he became more involved in real estate again. We talked a lot about how FlipPilot incorporates your systems and processes and how valuable this is for being effective in your business. We discussed integrating personal touches such as follow-up notes and how they sound like a great idea, but they need to be part of your process or you won’t take the time to do them. Danny stressed how important it is to be able to visualize each system, putting it in a place where you will see it so that you actually work it. This also makes it much easier to scale and have your whole team working on the same page. It also makes getting things done fun and rewarding. Because of this unique situation of talking to an experienced investor who is, in a sense, starting over, I asked Danny to describe how this journey is going. Even though he doesn’t plan on employing a large group of people, he is treating it as a scalable company. He is looking at being more effective and efficient, making his time and effort really count, rather than spending a ton of time and money for little gain. His marketing strategy has also changed because he is more focused on long-term investments in specific markets. Danny also discusses being more profit-oriented, rather than focusing on a random number-of-deals goal. This interview feels like two guys, sitting around a fire-pit, having a beer, talking real estate and life… you don’t want to miss this episode with Danny Johnson! Notable Quotes: “That rush of excitement you felt is really an indication, a confirmation of what you want.” Mike Simmons “I always wanted to create software to help out with the house flipping business.” Danny Johnson “I don’t want to go in thinking I know everything… I want to learn fresh.” Danny Johnson “One of the hardest things to do well, in this industry, is follow-up.” Mike Simmons “Treating people like people is a huge part of this.” Danny Johnson “Who doesn’t want to be seen and heard?” Danny Johnson “Referrals is another thing that people in our business overlook.” Mike Simmons “You got to make it such a “WOW” experience so that they can’t help but to tell their friends about it.” Danny Johnson “What is not measured cannot be managed.” Danny Johnson “Enjoy this business - every day of it.” Danny Johnson “How much money do you need to live a comfortable life?” Danny Johnson Links: Flip Hacking Live Lead Propeller FlipPilot FlipPilot Demo Flipping Houses Exposed Flipping Junkie Blog Flipping Junkie Podcast Work the System Traction Return on Investments Just Start Real Estate JSRE on Facebook Mike on Facebook Mike on Instagram Mike on LinkedIn Mike on Twitter Level Jumping: How I Grew My Business to Over $1 Million in Profits in 12 Months
Our paths are never linear in this life. Sometimes, we had to go through things again and decide whether to do it better or fall back. Danny Johnson, founder and CEO at Freedom Driven LLC, did the former, and now he is the owner of the software company, Flip Pilot, and the investor websites called Lead Propeller. […]
Our paths are never linear in this life. Sometimes, we had to go through things again and decide whether to do it better or fall back. Danny Johnson, founder and CEO at Freedom Driven LLC, did the former, and now he is the owner of the software company, Flip Pilot, and the investor websites called Lead Propeller. In this episode, Danny sits down with host, Paul Lizell, to talk about his real estate investing journey that started in 2003 and how it has evolved today. Having gone through restarts, he shares how he was able to start his business all over again, offering great insights and inspiration to always move forward. Danny is also the host of the popular podcast and blog, Flipping Junkie. He shares some great advice that could help with building a business, doing flips, making deals, getting leads, and more.Love the show? Subscribe, rate, review, and share!Here’s How »Join Flipping Out community today:thevirtualinvestor.coFacebookLinkedIn
Got my marketing processes in place and ready to start skip tracing and calling probate and driving for dollars prospects that I've put into FlipPilot. This week I got 2 motivated seller leads from my LeadPropeller website. 1 didn't have enough equity and the other...that one accepted my offer! The numbers work out better to fix and flip this one. I'll let you know more details after I close on it! Follow along by visiting: https://flippingjunkie.com/followalong
In this episode, I'm discussing my "To Do's" for the week along with how I chose them. Last week was full of overwhelm because I set myself up for failure in the number of items on my To Do list for my software business (LeadPropeller real estate investor websites and FlipPilot lead/deal management software). This required some reflection so that I could see why I felt it necessary to complete so many items. Was it because I lost focus and was spreading myself thin? Was it because I hadn't accomplished as much as I wanted to this far into this quarter? Was it because I was inadvertently shrinking the timeline because I need it all off my plate? Was it because I was afraid that if I didn't get it done things would all fall apart? These were great introspective questions to answer so that I could adjust my planning for this week. Remember, I'm excited to jump back into real estate investing, but I want to be able to completely enjoy the process while I do it. I know I have a full-time job right now with the software business so I'm not going to be spending every free waking hour on that and the house buying. Life can be lived and enjoyed even while accomplishing a lot. Listen or watch the episode to find out what came of the introspection and how I planned my week this week for success and enjoyment rather than overwhelm and disappointment.
EPISODE SUMMARY Striving towards goals are an essential part of achieving success. But are goals really just about achieving the final outcome? The process of getting towards the goal is a significant part of the journey, it is a process that should ideally be enjoyable. Danny Johnson is hugely successful at the Fix and Flip business, not only in the monetary sense but also because he loves what he does and makes the process enjoyable. In this episode Danny shares how you can not only success, but also contentment in the Fix and Flip domain In this episode you'll learn: Why you should stick with a deal and not give up Danny's marketing strategy to generate more leads "Only I can do this right" is a limiting belief. Hiring someone to do the job could help enhance the business much more. Be happy through out the process of achieving your goals. You won't be happy once you achieve it, if you weren't enjoying the process. The journey to success is more rewarding than the destination is. Go through the learning process. Nobody can teach you your ways. Implementing marketing strategies from Youtube videos may not necessarily help generate leads for your business. Resources from this episode: Book recommendation Straight-Line Leadership by Dusan Djukich Danny's blog- flippingjunkie.com His podcast- flippingjunkie.com/flipping-junkie-podcast/ Contact Danny at: facebook.com/groups/FlippingJunkieGroup Guest's Bio: Danny Johnson is the host of the popular Flipping Junkie Podcast. A veteran house flipper, Danny has been real estate investing since 2003. He's also the creator of LeadPropeller real estate investor websites and FlipPilot lead/deal management pipeline software. After focusing on the software for several years he's becoming active again in real estate investing and looks forward to the creative aspect of weathering whatever storm is produced by the recent Pandemic caused by covid-19. Connect With Us! To connect with Jason, please email or call him at: Phone: (303) 949-8662 Email: crep@ecospace.com Wesbite: Ecospace We look forward to hearing from you! Please go to iTunes to leave us a rating and write a review. Each review helps us reach a larger audience with your episode
EPISODE SUMMARY Striving towards goals are an essential part of achieving success. But are goals really just about achieving the final outcome? The process of getting towards the goal is a significant part of the journey, it is a process that should ideally be enjoyable. Danny Johnson is hugely successful at the Fix and Flip business, not only in the monetary sense but also because he loves what he does and makes the process enjoyable. In this episode Danny shares how you can not only success, but also contentment in the Fix and Flip domain In this episode you'll learn: Why you should stick with a deal and not give up Danny's marketing strategy to generate more leads "Only I can do this right" is a limiting belief. Hiring someone to do the job could help enhance the business much more. Be happy through out the process of achieving your goals. You won't be happy once you achieve it, if you weren't enjoying the process. The journey to success is more rewarding than the destination is. Go through the learning process. Nobody can teach you your ways. Implementing marketing strategies from Youtube videos may not necessarily help generate leads for your business. Resources from this episode: Book recommendation Straight-Line Leadership by Dusan Djukich Danny's blog- flippingjunkie.com His podcast- flippingjunkie.com/flipping-junkie-podcast/ Contact Danny at: facebook.com/groups/FlippingJunkieGroup Guest's Bio: Danny Johnson is the host of the popular Flipping Junkie Podcast. A veteran house flipper, Danny has been real estate investing since 2003. He's also the creator of LeadPropeller real estate investor websites and FlipPilot lead/deal management pipeline software. After focusing on the software for several years he's becoming active again in real estate investing and looks forward to the creative aspect of weathering whatever storm is produced by the recent Pandemic caused by covid-19. Connect With Us! To connect with Jason, please email or call him at: Phone: (303) 949-8662 Email: crep@ecospace.com Wesbite: Ecospace We look forward to hearing from you! Please go to iTunes to leave us a rating and write a review. Each review helps us reach a larger audience with your episode
Have you ever wondered what it would feel like to be starting over with not one but two real estate related businesses? That’s what we’re going to talk about today. Rebuilding two businesses with San Antonio rehabber, Danny Johnson. Danny is a veteran house flipper, and he was a software developer before becoming a real estate investor. He is the creator of LeadPropeller real estate investor websites, and he has a brand new updated version of his CRM FlipPilot. After focusing on the software for several years, he's becoming active in real estate investing again. Show Notes How Danny’s boss “helped him” leave his full-time job Why he chose rehabbing as his investment strategy How one business became two Scaling up; creating a flipping business and a software business Building teams and systems so you can grow What effects Covid-19 will likely have on real estate in the next 12 to 18 months How investors can prepare in the upcoming months so that they thrive rather than just survive during the next year or two Starting over… Marketing; what he’s doing now The newest version of FlipPilot CRM and lead management software The features FlipPilot offers; what makes it unique Why investing in a good CRM actually make you money? Danny’s final advice for investors that want to build a successful rehabbing business Learn More About LeadPropeller and FlipPilot To learn more about these two products specifically designed for real estate investors just click the links below: LeadPropeller FlipPilot Be sure to stop by the Louisville Gal’s Real Estate Blog and pick up your freebies!
This week Danny is back with PPC and Google Ads expert Josh McRay to talk about what Google ads actually are and how they work. Josh breaks down how the auction system works within Google and walks us through the process from start to finish, covering everything from Impressions to Click-Through-Rate. In today’s online world these practices are starting to become a necessity and you don’t want to be left behind, so we’re sharing it all with you now! Learn more about our managed Adwords service: http://bit.ly/2I6FGt3. Please send any questions you have to @LeadPropeller on Twitter or to josh@leadpropeller.com
Welcome to part 1 of our mini series all about Google advertising and our in-house managed services provider, LeadPropeller Fuel! This series is all about how to use Google to help your business bring in more leads as well as how to turn those leads into deals. Please send any questions you have to @LeadPropeller on Twitter or to josh@leadpropeller.com and we promise to answer them before we get to the end of the series.
In a technology-dominant world, having a strong online presence is essential for any business. Danny Johnson of Lead Propeller shares how his company creates SEO-optimized websites for real estate investors – which are proven to generate the high-quality motivated seller leads they seek.
This episode Danny speaks about what to do when those leads start coming in from your LeadPropeller website (or wherever you purchased your REI website)! We’ve seen too many people cancel their accounts with us because they started receiving TOO MANY leads from their website so Danny is here to tell you the proven methods for handling them. No matter who you purchased your REI site from, these are important lessons every investor with a new site should be aware of.
In this episode, I speak with Josh McRay, PPC expert at Leadpropeller, where we talk about Pay-Per-Click marketing and how Josh is using it to help investors win more deals.
Carson Olinger journey with real estate investing began after the birth of his children, when he realized that his current job was keeping him from being home with his family like he wanted to be. In 2017, he owned a packaging company that unfortunately went under due to some unforeseen circumstances. This led him and his wife to build an investing business so that they could leave the 9-5 world behind them and finally start living the life they had wanted. In July 2017, he started his own Real Estate Business – Capital City Equity Group. He had started looking at deals in January, and actually closed on his first deal already by February. However, he saw this as a “side gig,” and the overall business plan was not realized. Once he started using Lead Propeller and had leads regularly coming in, it was then a matter of closing deals and figuring out what to do with them. Carson was able to quickly learn all the different acquisition strategies as he had some friends that opened him up to some creative concepts and he was able to start closing on deals. Carson soon realized that he had not just created a business, but a job. If he wanted to find true freedom, he knew he was going to have to diversify. He began pickup up rental properties to create a more passive income, and within six months of really focusing in on real estate, he sold 10 homes via wholesaling and pocketed one long-term rental. He didn’t have any of his own money in any of the deals, other than marketing dollars and web site management fees (which he says are totally worth it by the way!). By using creative acquisition methods and having multiple exit strategies, he was able to gain a lot of traction, and could begin to see the broader picture. By spending time with others and listening to their needs and motivations, he could easily discern what solutions to provide them. He’s now says that he’s having fun doing this, and enjoys getting to help others at the same time.
Zach Betters started investing in real estate in 2015 with his wife Stephanie. After taking 4 months to get their first deal, they jumped into it and did 11 deals that first year. Since then, they have been on an upward trajectory, 27 deals in 2017. So far in 2018 they have done 49 deals and with a recent merger are now on pace to explode even further. Along the way they have branched off into a Social Media Marketing company (Social Media REI) and have a few more secret businesses in planning. All of this while both working, up until recently, full time in healthcare as a PA and NP and raising three little ones. Zach shares with Danny how he was able to achieve such growth by “developing a team around [his] weaknesses,” and a constant update to the processes and systems that his business is using. He mentions that every business has problems, you’re problems just change. By recognizing this, Zach and his team are able to actively stay on top of their business and its growth. When discussing how he got started in the industry, Zach and wife were working 12-14 hour shifts, then they would come home and eat, workout, and take care of their three little ones. This makes it no surprise that their first hire was a virtual assistant from the Philippines to help him sift through leads and answer any calls. They’ve since built an entire team that works in combination with their established systems to really get the most of everyone in the business. *Humble Brag* Zach shares a story about a time in which his LeadPropeller website helped him find his first private money lender JUST by him looking at it- even though he hadn’t done a single deal yet at this point!! Zach also shares with Danny his excitement for the upcoming release of FlipPilot (December 5th, sign up now!) and says that he is very much looking forward to saying goodbye to programs like Google Drive and Excel for tracking KPI’s. “If it were up to me, it wouldn’t get done,” he says in regards to sifting through data. Luckily, FlipPilot is already ahead of him on that one with everything in one place so you can start working ON your business instead of IN it.
Jordan Lagrassa is a real estate investor in Texas who’s been in the game for about three years now- on top of running an entirely separate roofing business! In partnership with another investor, he has established a small business wholesaling houses part-time, and has also accumulated a few rentals along the way. Jordan started with his roofing business, and moved into investing after trying to find different opportunities and ways to support his family and make money (sound familiar?). Jordan shares with Danny how he balances the two jobs, mentioning how it really depends on the season when deciding where he can and should focus his attention. Due to a slow down in the rainfall and other harsh weather in Texas, his roofing business has not been as busy and he has been able to dedicate more time to establishing himself in the market. He says an average day would consist of about 4 hours working on his wholesaling business, and about 2-4 on the other. While right now this method works for him, he sees a value in being able to shift all of his attention on wholesaling and hopes to be able to move toward that direction in the future. When talking about how he got his start, he talks about using PPC via his LeadPropeller site, and how that process worked out for him. They mention their concern with the sentiment that simply signing up for a website will bring you the leads that you are looking for and express the importance of quality over quantity. “With direct mail you might get more leads, but the number of actual qualified leads that become appointments, that then become deals, tend to become a little bit worse than [those] from PPC,” says Danny. Jordan shares that it was a mix of direct mail for the first three months, and then PPC for the following three that brought him his first deal after 6 months. They also talk about what training programs did for them as beginners, and both Danny and Jordan urge investors to make the investment. “You’re using your money to gain more knowledge that’s gonna help you make more money as long as you’re willing to take action and make it work,” expresses Danny. Moving forward, Jordan shares that at this point in time he’s working on building a buyer’s list as he begins to see how the market is starting to change. He hopes to keep wholesaling houses part-time, but wants to shift more toward rental properties in hopes of creating a passive income so he can commit himself where he feels his time is best spent.
This week’s FlippingJunkie podcast episode begins with a FlipPilot update!! We’re so excited as we get closer and closer to the launch, and we appreciate your patience. “We’re working to make sure that when we do launch, everything that you need to run your business is in that minimum viable product,” says Danny. In the meantime, check out our FlipPilot Key Feature Videos on YouTube and join our private FlipPilot Facebook Group, and know that we’re working hard to put out the best product that we can! Brad Woodall’s real estate investing journey began all the way back in 2005, when he was only 21. The market crash led him to a job in corporate America where he worked in fraud prevention and investigation for about 10 years. When his first son was born in 2015, he knew he wanted to be able to be around and involved in his children’s daily lives and knew that going from part-time to full-time real estate investing would provide him with the lifestyle he wanted. Along with a new baby came a new mindset, and Brad dove back into investing while still working full-time. Like many of us, he binged on every podcast and book on real estate investing he could find. That same year, he set up his LeadPropeller website and now uses LeadPropeller Fuel to handle his site’s SEO (Brad mentions that he once got a lead from a blog post, and one even from a YouTube video thanks to his site ranking). In May of 2016, he sent out roughly 300 pieces of direct mail and in October of the same year he landed his first deal. Fast forward to January of 2018, Brad was able to quit his job and go from part-time to full-time real estate investing. He goes on to discuss his typical walk-through method and what he’s found has worked for him in the past. With an offer already in his head, he tours the house with the seller and gets to know them and try to learn their motive for selling. Brad and Danny emphasize the importance of building rapport with your sellers. “Just be conversational, just be a real person. They just want a real person there to talk to,” says Brad, who prefers to take the time to sit and get to know the sellers and establishing a relationship beyond just the numbers.
Frank has done 38 deals using LeadPropeller Fuel. Frank Heron from Naples, Florida. He covers the Southwest Florida market which is Naples, Florida, up the coast to Bradenton. He is married to his wife and business partner Jazmin of 12 years. They have two beautiful little girls, Valentina who's eight years old and the youngest Francesca who's two years old. Who often drive around saying, “Daddy that house needs money.” He has been in the business since 2012 and been a part of over 1,000 transactions. Now he just concentrates on 100% wholesaling.
In episode 120 of the FlippingJunkie Podcast, Danny is joined by Mike Cowper to discuss how he got into real estate investing, his rapid growth, and how he did it all with the help of a CRM software. After tossing the idea around for many years, Cowper jumped into the industry in 2014 when he realized that it was time to stop talking about it and finally make it happen. He started out by trying to obtain as much knowledge as he could by joining every group and attending every meet-up, constantly surrounding himself with people who were better than him at what he was trying to accomplish. Through the help of a mentorship program, he quickly bought his first house. Cowper went on to work for Mike Simmons, a real estate investor who at the time was moving toward wholesaling rather than flipping. With a strong sales background, Cowper had a skill to offer Simmons so it became his responsibility to acquire properties. Now the two have a division of labor that allows for a system of checks and balances and really pulls to each of their strengths, and both credit their success to “creating systems, processes, and hiring people,” which ultimately pushed their business from earning $250,000 a year to $1,000,000 a year. Cowper later discusses his hiring process with Danny, and how he’s found a great significance in systemizing the entire process. He compares it to his LeadPropeller website, saying “We always want to find leads, you have to do that with people also.” This leads to a conversation about the necessity of a software to help your flipping business. Danny and Cowper discuss the problem with the automation softwares available now, and Cowper shares how his current systems are unreliable and often make mistakes that have potential to cost his business money. He states how this is not just an issue of liability, but an issue of credibility in how his business is perceived by the public. Ultimately, he hopes to find a CRM software for his flipping business that will make him feel confident that things are going to be taken care and can trust the system and let the stress go, and mentions his eagerness to see how FlipPilot will solve any problems he’s currently facing in running his business.
Darren Smith has been into real estate investing since 2003, and throughout that time his business has been through a series of dramatic changes via the help of a solid team and business coach. After spending many years in the army and later in IT, Smith became attracted to the idea of real estate investing through a good friend. However, not long after taking action he realized he was in over his head and his business shortly crashed. After deciding to go back to school to get his masters, Smith shifted his focus back to his job in computers, but he found that his love for real estate never left so he decided to jump back in about 5 years ago. After signing up for every wholesalers website he could find, including LeadPropeller, he got a call from someone in the market who took Smith under his wing. While he made next to nothing, he was able to learn things like rehabbing, contracts, and more without any of the financial risk of losing his own money in the process. Smith and his wife moved to Colorado shortly after and he began his own business there- Sell My House To Smith. At the time, he was running the entire business himself as he always felt like he just wasn’t there yet and was concerned about the added stress that came with being responsible for others and their livelihoods. With the help of the Mastermind group that both he and Danny are apart of, he finally found the courage and within 30 days had hired 3 new team members to work for him. He found himself surprised at the talent that came in to apply for him and the experience helped him to realize the, “huge difference between having someone who’s good at their job and having someone who is just so much better than you at what they do.” Aside from a strong team, Smith and Danny also discuss the guidance and the peace of mind that a business coach provides for their real estate businesses. “I wouldn’t be here today without him,” says Smith in regards to his own business coach whom he met at via The Alternative Board, which offers business coaching and advisory board services. All it took was one session for Smith to realize what his business coach had to offer him, his real estate business, and his team. In fact, Smith is so confident in the help that his coach provides him that he meets with him himself every two weeks, and his operations manager meets with him monthly, as well as a team session that Smith says helped to really bring his team together and form a stronger unit. Smith also discusses his excitement for the upcoming release of FlipPilot, and mentions how his own team was blown away after the chance to sit in on an hour-long demo with Danny. “We love all your other products you’re doing for us, so we can’t wait to get FlipPilot going.”
In a few short years time, Henry found himself transitioning from a single lifestyle- where he only had to worry only about himself- into a married man trying to provide for his family. That’s why one year ago, Henry Washington decided that taking action and pursuing his real estate investment journey was the next step, and it’s been a whirlwind ever since. Even with a full-time day job in IT Project Management, Henry was unsure how we was going to be able to take care of his family. Desperate, he began looking into his options and decided that the financial freedom that comes with real estate investing was the best option for him. Still though, the fear of spending it all for nothing in return kept him from making the first leap. This fear was essentially keeping him from taking action to achieve his dreams. “We wouldn’t have had as much success that we’d had if my mindset wasn’t in the right place,” says Washington. Entirely unsure of where to even start, Henry starting taking action and began by reading books and listening to the FlippingJunkie podcast. This education led him to the decision to take action again and create his own real estate investment website using LeadPropeller. After first taking action, in his first year alone, he has acquired roughly 30 deals, including flips, wholesales, and rentals and his business only continue to grow. Listen along as Henry and Danny discuss taking action and how Henry was able to get over those fears with creative problem solving, the first steps he took to get into the industry, and how he’s expanding his clientele and establishing credibility and trust in his area through networking and maintaining relationships!
Are you interested in learning how to flip 8-12 houses a month at $30k a pop? Well, this episode may be just what you’ve been looking for! On today’s show, we interview Melissa Johnson—house flipper extraordinaire and owner of the company Lead Propeller, a service that provides websites to help motivated sellers find real estate investors. Melissa provides some incredible information regarding how they find motivated sellers, how they negotiate deals, how they sync up with the best contractors! You won’t want to miss the three things your website NEEDS to generate seller leads, as well as the exact process to estimate rehab costs! Melissa and her husband Danny run the podcast Flip Junkie, and in this episode, they pull back the curtain to reveal the secrets to their business. Don’t miss out on your chance to learn from a seasoned pro!In This Episode We Cover:Melissa’s story of getting into real estateHow everything went wrong on her first deal Why she doesn’t recommend a “burnout”Their amazing average flip volume and profit (hint: 8-12 deals a month!)Her top three lead sourcesHow she uses SEO to her advantageAdvice on putting up a websiteA discussion on flipping vs. wholesalingHow to find the right contractorTips for figuring out rehab costsThings to do when you go over budgetAnd SO much more!Links from the ShowBiggerPockets ForumsBiggerPockets WebinarMission MeatsBiggerPockets PerksBiggerPockets Podcast 144: Getting Out of Your Comfort Zone and Kicking Butt at Real Estate with Danny JohnsonBiggerPockets Podcast 018 : Flipping, Marketing, and Wholesaling with Danny JohnsonEpisode 2: Is Wholesaling Illegal? w/Brandon Turner (FlippingJunkie Podcast)SkitchBiggerPockets Rehab Estimator CalculatorBiggerPockets Podcast 157: A Simple Morning Ritual to Help You Dominate Every Area of Your Life with Hal ElrodBiggerPockets Podcast 284: The “Miracle” Behind Becoming a Millionaire with Hal Elrod and David OsbornLeadPropellerBooks Mentioned in this ShowThe Miracle Morning by Hal ElrodFlipping Houses Exposed by Danny JohnsonThe Five Temptations of a CEO by Patrick LencioniThe Advantage by Patrick LencioniGrit by Angela DuckworthFire Round QuestionsWhat is the best way to go about finding a dependable, trustworthy contractor in a large city?What is your criteria for finding a project manager?Do you strictly work with licensed and insured contractors?How do you “ballpark” the repair costs for a flip and for a rental so that the turnaround on an offer is faster?What do you feel are the top 3 skills to do yourself rather than hiring a contractor?What are the best types of loans to get for buying rental properties and rehabbing them?Tweetable Topics:“We are selling them solutions to their problems.” (Tweet This!)“Sellers feel more comfortable with people who seem real.” (Tweet This!)“We need to be the ones in control of the situation, not the contractor.” (Tweet This!)Connect with MelissaMelissa’s BiggerPockets ProfileDanny Buys HosuesFlipping JunkieFlipping Junkie Youtube Channel
Are you interested in learning how to flip 8-12 houses a month at $30k a pop? Well, this episode may be just what you’ve been looking for! On today’s show, we interview Melissa Johnson—house flipper extraordinaire and owner of the company Lead Propeller, a service that provides websites to help motivated sellers find real estate investors. Melissa provides some incredible information regarding how they find motivated sellers, how they negotiate deals, how they sync up with the best contractors! You won’t want to miss the three things your website NEEDS to generate seller leads, as well as the exact process to estimate rehab costs! Melissa and her husband Danny run the podcast Flip Junkie, and in this episode, they pull back the curtain to reveal the secrets to their business. Don’t miss out on your chance to learn from a seasoned pro! Click here to listen on BiggerPockets.
Listen as Danny and Melissa talk about their parent company, FreedomDriven LLC, what it entails, why they started it, and how they even got to this point in their business. Danny and Melissa have an open and honest conversation as they talk through the journey of their house flipping business. From starting out part time and doing everything themselves, to now having a team, and providing quality tools for other real estate investors to be successful. Danny and Melissa talk through their business journey. From first starting out part time to now having a company with multiple facets to help other real estate investors. They talk about what the company means to them individually and how they came together to achieve the goal of helping others. It all started driving around on evenings and weekends with the kids to find properties, Danny and Melissa remember how it all started with bandit signs and discuss their fears when starting early on and laugh through some of the early bandit sign bloopers. Of course, after hanging the signs, the first call has to come in. They reminisce about not knowing what to do when that first call came in, Danny’s phone is ringing from the bandit signs they put out, he freaked out and threw the phone at Melissa to answer. They talk about how after some time, they got pretty good…3 or 4 phone calls and knew essentially what to ask. Even they didn’t know what to do when they were first starting. Then once they got their marketing going, there is the story of signing the first contract. They remember how it took 6 or 9 months to get the first property under contract. Melissa and Danny talk about how their hands were literally shaking and how they called their mentor to get advice on what to say to even say to the Title Company. After getting through the early learning curve of flipping came their next chapter. Moving from flipping part-time to full-time. They continued working on nights and weekends and flipped part-time for about 3 years. Danny got laid off from his job (what he attributes is the kick in the butt to start flipping full time) and Melissa stayed on full-time at her job for about 6 months before she joined Danny full time. The next milestone was figuring out how to flip full time being that the business was still just Melissa + Danny at this point. They talk about how they started to systematize the business a little bit with the additional time they had to focus on their business instead of their day jobs. In 2008, during the housing crisis they stayed determined together that they were going to be successful and not go back to full-time day jobs. Ultimately, they trusted each other and their vision and go through the storm that was the housing crisis of 2008. Fast forward to 2010, their business made it through the housing crisis. In 2010, their family took a three week vacation on the west coast. Part of the trip, Mcminnville, Oregon to see an old wooden plane, it was here on this trip that Danny decided when they got back to San Antonio that he was going to get his pilot’s license and chase his passion. Slowed down on the house flipping business to focus on Danny’s passion which offered them a hard lesson to learn. Most of the deals you are doing now, come from your marketing from 3-4 months prior. They were at the end of their lead pool and hadn’t spent the time over the last few months marketing the business. Back to square one, with no leads built up in the pipeline. They started the FlippingJunkie blog to support the process and creative energy Danny needed to jumpstart hitting the pavement again for leads. Little did they know this would serve as a platform for their creative outlet as well as creating a community for people looking to learn more and grow their own businesses. Danny blogged for 34-weeks, showing everything they did, marketing, analysis, everything behind the scenes of rebuilding their pipeline. Showed people how to get the deals and how to profit from them. Danny later turned these blog posts into his best-selling book “Flipping Houses Exposed.” Just recently published the book in print, should be available for purchase soon. It’s always been available digitally but now it’s a physical copy. www.flippingjunkie.com/book Danny and Melissa wanted to help people have something that can help fill more of the gaps when starting your house flipping business, wanted to help people get into flipping. Most people mentioned a lack of capital starting so they started developing Freedom by Flipping, a Wholesaling course for people starting out without the capital. Danny talks about his software background before he started house flipping and how he had naturally made systems for their own business to be successful. It was at this point in 2013, when Danny and Melissa got serious about creating REImobile (a CRM system for real estate investors) to help other investors outside of their own business. A conversation with Brandon Turner from BiggerPockets helped Danny realize how most of their deals come from online and how many investors don’t have a tool to help them build their own online presence. This conversation lead to LeadPropeller being born and launching in 2014. LeadPropeller is a way for investors to have a website built for them that is mobile-friend, SEO-optimized, without needing any coding skills or developers. Piggybacking off of Danny and Melissa’s experience. Danny and Melissa learned by experience that first contact usually gets the deal so they added text capabilities for every lead that comes in, plus other features like automated follow ups, etc. At this point, Danny and Melissa were still doing everything themselves. Right before launching LeadPropeller, they realized they needed help and hired their first employee. Danny and Melissa met Justin Williams around 2014, he was a master delegator and team builder. Danny visited him in California to see how he had his team structured and how he was able to not be involved in every bit of the day to day. After this meeting, they started hiring people to help with the day to day operations, starting with an Acquisitions Manager to take some of that weight off Danny so he could keep developing the software side of the company. Melissa also stepped in to be more involved to offer Danny more time on the software side. May 2015, REImobile finally launched. In October 2015 Danny and Melissa started the FlippingJunkie Podcast. Loved the idea of interviewing other real estate investors rather than just having the singular perspective on the blog. In November 2015, they started doing more with LeadPropeller. Started managed online lead generation with LeadPropeller Services (Fuel). Started with Josh managing the internal SEO, lead generation, AdWords, Facebook, PPC for Danny and Melissa’s business. Now taking the knowledge gained from internal promotion to offer to other investors. Because of demand the company only takes on a certain number of investors in any given area, that’s why there’s a need to check availability. In October 2016 they got serious about building the house flipping team. They both joined Justin William’s master mind group to continue to grow their business with motivation and like-minded investors…Melissa had an idea after their first experience, to split the company into two focuses. Danny would focus on the software side and Melissa would focus on the house flipping side of the company so they could both grow. They learned that building a team is more than just hiring a team, it’s what are you doing it for and really building the right company culture as well. Melissa has kept the flipping business up and running if not more successfully now that that’s her sole focus. Fast forward to 2017, most leads for the company are coming from online, they had LeadPropeller sites but were missing comprehensive blueprint to build the lead generation machine for online lead generation. Danny spent his time creating this blueprint, Danny put together outlines and scripts and eventually recorded over 16 hours of video training called Seller Lead Hacks. After the road map was done, Danny started working on the updated software to replace REImobile. It’s called FlipPilot and it’s so much more than a CRM, it includes automation, call management, task management and KPI dashboards to name a few. Danny and Melissa created FreedomDriven to help busy real estate investors achieve true freedom by building businesses that run without them. FreedomDriven is the parent company that includes subsidiaries: FlippingJunkie (Podcast), LeadPropeller (Sites + Lead Generation Services), SellerLeadHacks (Digital Marketing Training) and FlipPilot (REI Business Management Software).
#19: In today's episode, we're talking with Danny Johnson - Founder and Creator of Lead Propeller (among many other things).(Show Notes: https://REtipster.com/19)This guy has a long and successful history as a house flipper and a software developer, and he has blended those two specialities together to help real estate investors create websites as quickly and seamlessly as possible.In our conversation, Danny dishes out tons of great advice on how to create a website that converts, how to get more traffic and how to make your website a powerful and valuable tool in the overall scheme of your business operation.
Hey Flip Pilots! You know that book Danny wrote a few years back called “Flipping Houses Exposed”? It’s been a free kindle e-book for the longest time, but now it’s finally coming into print! How cool, right? A lot of investors have told Danny that this book has helped them with their real estate investing business. This isn’t just any book that tells you the basics of flipping houses. No. What Danny and Melissa did was document every single lead and deal that they had so that you can see what they did, what they planned, what worked, and what didn’t. And when we say everything, we mean everything. See, Danny had taken some time off of the flipping business so he could get his private pilot’s license. When he came back he knew he would have to wear a lot of hats to get his real estate investing business back on track. Keeping documents of every aspect of their business helped him to be able to plan better in the future. When these documents became a book, Danny saw that they were helping other real estate investors grow their business too. In no time it was obvious to everyone reading the book that the majority of Danny and Melissa’s leads came from their real estate investing website. If you’re struggling to get the deals in your area, it’s because you’re doing the same thing that every other investor in your area is doing. Now it’s no secret that online leads are better leads. I mean, c’mon, it’s 2018. You have to be online so that when people go to search for someone to buy their house they find you instead of your competition. Now, this isn’t to try and promote LeadPropeller websites (even though they are the best), this is to let you all know that Danny will be hosting coaching calls to answer any and all questions that you guys might have. So many investors see that it’s possible to get leads online, but have no idea how to do it. Having a website just isn’t enough anymore. If you want to dominate your local market, come to Danny’s coaching call. He’s going to be going over the best strategy to get online motivated seller leads. Don’t get lost in direct mail, don’t let your competition beat you in Google searches. Come make your real estate investing business stronger with Danny’s help.
We'll be hosting a webinar about online lead generation once a week! Reserve your free seat to discover the secret to online lead generation at LeadPropeller.com/webinar! Joni Yates Joni has an extensive career in administration working with Fortune 500 companies and small businesses alike. Her career has spanned sectors including retail, automotive, and the legal field. She has been working with Quickbooks for 7 years. Joni has helped several companies start their Quickbooks bookkeeping accounts from the ground up. Joni holds a Bachelor’s degree in Counseling Psychology from Rochester College. Kirk Yates Kirk has worked for Fortune 500 companies and run small businesses. His expertise includes sales management, the automotive aftermarket, mortgages, and banking. He first worked with Quickbooks in 2001 and prior to that worked with Peachtree Accounting software. Kirk is skilled in P&L and financial projections. He holds a Bachelor’s degree in Advertising from Bradley University and a MBA from Walsh College. Joni and Kirk live in Rochester Hills, MI with their two children. Together they have owned rental properties and know all too well, the ups and downs of being landlords. Together, Joni and Kirk got in to bookkeeping for real estate investors when Joni did consulting work for Mike Simmons and his partner. When they were looking over the books, Joni and Kirk noticed that there was a hole in market because there weren't many people doing bookkeeping for real estate investors. The biggest mistakes Joni and Kirk see when it comes to bookkeeping for real estate investors are: Not keeping track of small transactions Not keeping receipts Not categorizing transactions The reason Joni and Kirk use Quick Books is because it helps keep everything organized for their clients. Quick Books makes it easy to see every aspect of bookkeeping for real estate investors. Which is why they say that not having any type of system is the worst thing to do for your business. Not tracking every single expense will end up costing your business lots of money in the long run. If you're in the need of a good bookkeeper, Joni and Kirk are the way to go. The first step is building up a report for your real estate investing business that's broken down by property so that you know where your money was spent. "You're not going to send us too much paper," Kirk says, half jokingly. The more a real estate investor can provide for them, the better. 6 or so months down the road of working with Joni and Kirk, there won't be as many questions. The more you two work together, the better their understanding of your business will be, and the more streamline the process will become. Because clients want specific reports, Joni and Kirk keep everything categorized and organized. Want to know where your marketing expenses are? They have reports for that! Knowing where your money is going and what's being spent will help keep your real estate investing business out of bookkeeping trouble.
This is basically just a review of a book that I re-read for the second time. Grayson (on our house flipping team) suggested this book to me, and it’s really been helping me deal with feeling overwhelmed with everything. Sometimes you read a book at one point in your life, but don’t get all of the advice and actionable material. This book is called “Essentialism” by Greg Mckeown, and it’s just great. There are so many visual representations of how you get overwhelmed. The circle with all of the short arrows are definitely where I was at. Then, there’s another circle with a single long arrow that shows where the most essential things are, and should be going. This is where we should all be, and this is where I want to take Flip Pilot and LeadPropeller. I’ve been spending a lot of time thinking about what’s the most essential part the business, taking time to look at the big picture, to get a clear idea of what we really should be doing. What’s most important to us so that we can get rid of those little arrows. So many of us as real estate investors can tend to feel really overwhelming. If you burn yourself out, you’re not going to be running a successful business. One story in this book is about journalism, but can definitely be applied to other aspects. When Greg was in a journalism class, the professor said to come up with a lead for a story about faculty meetings. Every student was coming up with stories about the different departments, and the goals from those meetings, and the overall impact on the university. The lead that the students didn’t take into account was that there wouldn’t be class on this day. The important take away was thinking about the audience’s point of view. The people reading this journal were the students - they didn’t care what the meetings were going to be about. The students reading just cared about if there was going to be class or not. So, thinking about things from the audience’s point of view helped to shape the best possible story about a subject that the students would have otherwise not cared about. Seeing the bigger picture and coming up with a strategy that’s intentional is the best thing you can do for your business. The trade off should never be a detriment to your business. If you’re giving something up to do something else, make sure that something else is worth it. Another clear point in this book is taking time to play. That’s so true. If you’re not taking time for yourself, then you’re going to burn out and give up. If you keep running forward, you’ll die. Taking time for yourself will help you get more creative in your real estate investing business. I take my time on Sunday to plan my week, but I always start with scheduling the fun things to do with my family. Then, when I’ve put time aside for that, I add in the work stuff. If you’re not giving yourself time to have fun, you’re not going to be running a successful real estate investing business. Do it to get recharged. If you guys haven’t read this book, do. It’s a great game changer for running the best business possible. Knowing what’s important and what’s not is difficult, but essential (hah, get it?). It’s like cleaning out your closet. If you see a shirt and think “I don’t wear this, but I might”, you end up keeping all of the close instead of clearing things out. If something you need to make essential isn’t a clear “yes”, then it’s a “no”. Think about it like a scale of 1 - 10. If it’s not a 10, then it has to go. Plane and simple. That will keep you on the right track that your real estate investing business needs. You can get this book in the link below! I highly recommend it if you need help with finding out what’s essential and what’s not. And don’t forget to join the Flip Pilot group on Facebook to network with other active real estate investors who have a 30k foot view of their business!
Kyle is a founder and managing partner at H L Homes, a Houston based real estate investment company, founded in 2011. He and his partner, Eric, formed their LLC to start flipping houses as a side gig. In 2014, though, the business expanded into a larger business to grow it and make it official. When Kyle first quit his job, the situation became “how do I monetize this and start making money quickly?” He started heavy marketing and going to appointments, but their buyers list was growing from the start. His first move became to network with other investors throughout the Houston area to meet other wholesalers. He would ask for their biggest problem and be there to fill their issues. Buying houses from wholesalers that no other investors wanted became their niche area, and generated lots of revenue in their first year. The tactics depend on the wholesaler or the other investor. Sometimes, they’re just looking for exposure. At that point, Kyle and his partner just look for a percentage of the fee. As long as the other investors are happy and continue sending deals to them, they want to make it as equitable as possible. There are also a few investors who are just looking to entirely wholesale the property, in which case Kyle and Eric take it on and become the assignees for the property. What contracts in place do you have? Is it just trust built? It depends on the individuals. When Kyle first started marketing deals to people, it was exclusively a trust thing. The majority of people are honest, that’s just how business works. If you’re helpful, you will get help in return. The few people who were either dishonest, or didn’t close the deals, ended up parting ways with Kyle. A few years in, the title company gets invoiced for either a set amount or percentage depending on what got negotiated. If H L Homes took it, it would be a standard assignment. Because of the invoice to the title company, you know you’ll be paid at the closing. Definitely something to keep in mind. No title company will close a property without fulfilling the invoice. “Shout out to Allegiance Title Sugar Land!” We know the title company wouldn’t turn their backs on an invoice. Why are you transitioning away from wholesaling? There are several things that lead up to that transition. H L Homes started taking feedback from their sellers. “Of course, we thought we were great,” Kyle said, “but how can we make it better?” What they found is that what a seller wants more than anything is to be respected and be told the truth, and to have as few inconveniences as possible. Start off being honest with intentions when it comes to price, and if it doesn’t work then we can market to other investors with different buy criteria. There are other wholesalers saying they would close on a property, and then not come through. Kyle found that they were losing deals by being honest when others were closing by not being honest. Going on a private money raise and tweaking the buy model helped them to be able to buy fast to help the sellers. Being able to take properties down to wholesale gives Kyle more time with the properties. Because of this, Kyle is able to access different buyers because of the time allowed to advertise the market to. Have there been times when you’ve lost money for taking down the prices? Short answer: yes. It’s going to happen, but not frequently. Usually, money isn’t lost on “short take downs”. Typically, it’s on rehabs where estimates are done wrong, or a contracting issue comes up. Most of the time, the worst case scenario is already known. There are the buyers who have bought from us in the past, so we know what to sell to them. Because Kyle knows his buyers, the confidence in closing is significant. What’s the process after closing? As long as they have access to the property before hand, they try to do pre-market, however, most things are done at the same time. Listing, blasting to the buyers list, etc. Whatever the property will be sold for at open market value is what Kyle and his business sell for, which makes great deals for the end buyers and his business. As far as listing, H L Homes does it themselves. There are 7 people in-office who all have different jobs to do. Eric, Kyle’s business partner, is on the sales side. Most of what happens in the business is done in-house. “Except our online marketing,” Kyle says, “LeadPropeller does that for us.” All of the property management, construction management, etc. is all done in-house. The long answer is: they manage sales, closing, and acquisitions in house.
Are you struggling to generate online leads? If you are, this show is for you. My friend Danny Johnson a an expert rehabber and wholesaler in San Antonio, TX. Danny generated 404 leads that turned into 30 deals in his business in 12 months. You have to admit; that's pretty impressive.The ability to generate online leads has proven to be Danny's number one source of leads for his business. Combining the two strategies of rehabbing and wholesaling he also has two very profitable exit strategies. Learn More about LeadPropeller Be sure to stop by the Louisville Gals Real Estate Blog to read the rest of this post and learn more about LeadPropeller. Where Danny's Leads Came From This is the breakdown on where his leads came from. Want to Learn More? To register for the webinar Just Click Here... To learn more about LeadPropeller JUST CLICK HERE... Thanks for listening to the show.
Show notes can be found at http://flippingjunkie.com/59 Happy New Year! 2017. Hustle Goals. Have you set them? Go back and listen to: Episode 18: [Foundation] 5 Steps To Setting and Actually Achieving Goals w/Marcus Maloney Where the podcast is going Finishing up series on investing Mindset and foundation to get you prepared to be a real estate investor. Team Building Funding Marketing - 19 episodes - You need leads! Coming up… Deal Analysis Estimating Repairs Making offers Follow up Rehabbing Selling houses Wholesaling houses Share more of the day to day. My friend Erik always complains that I never talk about what I’m doing. Everything is top secret and it drives him nuts. What’s happening in 2017 - bringing the hustle back House Flipping Business Goals 108 deals (2/3 or more wholesale) Growing team Expanding online lead generation and testing Melissa heading up the operation - me more consulting role Real Estate Investor Software Business Major improvements to LeadPropeller (editor improvements, custom forms, more services) REImobile will be transformed to fit our operation better and focus on the needs of growing flipping businesses
Show notes can be found at http://flippingjunkie.com/58 Register for the SEO and Content Marketing Webinar at http://leadpropeller.com/webinar This is the final of four episodes where Danny Johnson of Flipping Junkie and LeadPropeller discuss generating motivated seller leads online for real estate investors. In this episode the focus is mainly on search engine optimization and using content marketing to rank your site. We’re covering white hat versus black hat SEO, on-page and off-page SEO and all about content marketing in this episode. Find out why Danny chose not to build LeadPropeller real estate investor websites on Wordpress and why you should care. Discover these 4 Steps to Creating a Great Blog Post Determine the best keyword to focus on Come up with a great title Write the article Search engine optimize (SEO) the blog post Be sure to sign up for the webinar being held on December 13th at 7:00 pm CST by visiting http://leadpropeller.com/webinar
Show notes can be found at http://flippingjunkie.com/57 Register for the Online Lead Generation for Real Estate Investors Webinar at http://leadpropeller.com/webinar This is the third of four episodes where Danny Johnson of Flipping Junkie and LeadPropeller discuss generating motivated seller leads online for real estate investors. In this episode the focus is mainly on pay per click. We’re covering using Google Adwords as a real estate investor to generate awesome motivated seller leads…even within a week of setting up a new website. Today, we’re talking about PPC (which stands for Pay Per Click) and generating leads the first week of having your website live. Pay per click, not paperclip, is where you post ads online and pay for each click on those ads. The main services for pay per click are Google’s Adwords and Bing Ads. This is the absolute best way to start generating leads for your website immediately. With adwords and bing ads, you pay money to have your ads displayed in the search results. Based on several factors that we’ll cover shortly, you can have your ads displayed above ALL organic search results. Basically at the top of the page for the best keywords out there. Think about how awesome that is! You can beat websites that have been online for years, your first week getting leads online. Of course, you will have to pay for those leads, but these tend to be some of the best motivated seller leads available. This is because these motivated sellers are seeking you out. They are ready to sell and are looking for a buyer. Be sure to listen to next week’s podcast where Danny will share with you how to rank your site faster and higher using SEO (search engine optimization) and content marketing for real estate investors. Be sure to sign up for the webinar being held on November 15th at 7:00 pm CST by visiting http://leadpropeller.com/webinar
Show notes can be found at http://flippingjunkie.com/56 Register for the Online Lead Generation for Real Estate Investors Webinar at http://leadpropeller.com/webinar This is the second of four episodes where Danny Johnson of Flipping Junkie and LeadPropeller discuss generating motivated seller leads online for real estate investors. In this episode the focus is mainly on generating traffic to your website. So, let’s get going and talk about how to promote your website to start generating leads right away without waiting for your site to rank at the top of the search engines...which can take up to a year with diligent effort. We’ll talk about that and SEO a lot more in a couple weeks on the 4th podcast episode in this subseries. Don’t Expect: ‘Build it and they will come’ The internet isn’t the field of dreams. Just building a website doesn’t do anything for you unless people know about it. They either find out about it through promotion: which is what we are talking about today or through finding it online themselves: which is what we are covering in the next 2 episodes. The biggest mistake real estate investors make with a website is getting a website and then doing nothing to promote it. Promotion does require some work, but the results can land you great deals that generate tens of thousands of dollars. Whenever I hear someone say, “I haven’t received a single lead from my website”, it’s almost always because they never promoted it or didn’t promote it long enough. It’s the equivalent of complaining you didn’t get a deal from your direct mail campaign after you send out 500 postcards one time. You Need a Plan Just as you plan your direct mail with who you are mailing, when and how often and which letters, you need to have a plan to constantly promote your website. You wouldn’t print 1,000 letters and never mail them, so don’t build a website and not promote it. The ideas I give you today will allow you to create your website promotion plan. Be sure to listen to next week’s podcast where Danny will share with you how to generate the best motivated seller leads using pay per click (adwords) marketing. Be sure to sign up for the webinar being held on November 15th at 7:00 pm CST by visiting http://leadpropeller.com/webinar
Show notes can be found at http://flippingjunkie.com/55 Register for the Online Lead Generation for Real Estate Investors Webinar at http://leadpropeller.com/webinar This is the first of three episodes where Danny Johnson of Flipping Junkie and LeadPropeller discuss generating motivated seller leads online for real estate investors. In this episode the focus is mainly on what makes a high-converting website. Danny covers all of the details to make sure you build credibility, how forms should be structured, what questions should be asked, how to eliminate competition. Be sure to listen to next weeks podcast where Danny will share with you how to promote your website to start generating leads even before it ranks in the search engines. It’s going to be awesome. Be sure to sign up for the webinar being held on November 15th at 7:00 pm CST by visiting http://leadpropeller.com/webinar