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Sophia Edelstein is the co-founder and co-CEO of Pair Eyewear, the first direct-to-consumer, customizable eyewear brand reimagining the experience for those who wear glasses. With Pair, adults and children can quickly and easily switch up the style of their glasses in a snap. Sophia is a Forbes 30 Under 30 honoree and on the Inc. Magazine Female Founders 100 list.This interview is hosted by Jules Ehrhardt, partner at FKTRY, a Creative Capital Studio, and an LP in Everywhere Ventures (previously The Fund). In this interview, Sophia and Jules explore Pair's three-pronged approach to marketing, attracting new customers organically and methodically, and retaining customers from the first purchase. Learn about using personalization as the value prop and putting sustainability and accessibility at the forefront. Listen till the end for Sophia and her cofounder's road trip to settle on a new home base for their startup! If you liked this episode, please give us a rating wherever you found us and be sure to subscribe to Venture Everywhere. To learn more about our work, visit Everywhere.vc and ideas.everywhere.vc on Substack. You can also follow us on LinkedIn and Twitter for regular updates and news.
Jules Ehrhardt is Founder at the FKTRY, a creative capital studio who believe the traditional agency models are broken and his State of the Digital Nation is a must read for anyone who works in creative, media or technology. This was recorded in our Studios in Brooklyn.
Jules Ehrhardt is the founder of FKTRY, a creative capital studio aimed at revolutionising how creatives get paid. Jules was previously an owner of USTWO, the pioneer studio that kicked off the digital product studio trend. Jules left USTWO couple of years ago to focus on building one of the first creative capital studios and to create an example of a new business model for creatives, which he laid out in his seminal pieces called State of the Digital Nation 2020 (and 2018). In the episode, we discussed: if the design agency model is doomed, how creatives will get paid in the future, and how the lack of economic literacy blocks creatives from achieving their full potential.
Part 2 of our chat with Jules Ehrhardt, former co-owner of Ustwo and founder of Fktry, a creative capital studio. Jules talks about future models, bringing all of yourself to work and how we need to take responsibility for change. Follow him on Medium and Twitter @ezyjules --- Send in a voice message: https://anchor.fm/nevernotcreative/message
Jules Ehrhardt is obsessed. Obsessed about the future of our industry and changing the terms of business for the creative class. How do we stop creativity being seen as a commodity? Can we make equity for expertise a reality? What does a new creative economy look like? Jules is a former Co-Owner of Ustwo, the author of The State Of The Digital Nation (look it up on Medium) and founder of Pledge Parental Leave and Fktry. This is just part 1. Much more to come next week. --- Send in a voice message: https://anchor.fm/nevernotcreative/message
What Is Creative Capital, Anyway?: This week, Paul Ford and Rich Ziade meet with Jules Ehrhardt, founder of Creative Capitol Studio FKTRY, the author of the term ‘digital product studio’, and an advocate for authenticity. On this episode, we talk about the problems with the old-guard agency model, where creatives are going instead, and how creativity is commodified and sold like sausage links. How does authenticity impact design? How are we changing the way we think about creativity by defining the language around it? Jules — 3:15: “I think one of the problems the industry has is that people who are representing the industry and interfacing with partners and brands or clients, they don’t actually have a deep empathy and understanding for creativity.” Paul — 5:25: “Sometimes we’re just delivering bad news to people. Like hey, that’s actually going to be hard and expensive. I hate to say it because I can see how optimistic and enthusiastic you are, but building things is really hard and it’s going to take a lot of time. That’s actually been really effective for us.” Jules — 7:35: “There [are] enough people out there in this city, in this country, in the market who have been sold wonderful things and been disappointed. So for me, the only place to be is real, and in a world of perfect information — which we don’t live in — you will find your place and you’ll find that work.” Jules — 8:45: “Our expertise is working with you, deploying our processes to get to a better place. You say that and it’s completely true, but then they’re going to reflect on this super-polished bullshit that they’ve just been presented by an agency. […] Yes, there’s a degree of sales if you want to call it [that], but it’s true, even in the honesty you’re actually doing the job of sales.” Jules — 11:20: “The perception of this space [as an agency], there’s definitely a contagion effect from the worst practices of the industry.” Jules — 13:05: “That was one of the miss-steps of the add-on marketing industry of pretending to do digital product work by just basically redressing case studies. In fact, rather than building product teams and product processes and getting away from the creative director model top-down, they’re going bottom-up.” Jules — 17:45: “You’ve got tech companies providing a compelling alternative for creatives and people are increasingly going tech-side for better salaries and different conditions.” Jules — 19:27: “I’m pushing something called ‘creative capital’. You can raise venture capital or you can raise creative capital. So for me, creative capital is a subset of Sweat Equity. What you do and what [teams I’m building] are capable of doing is making a pivotal impact upon a business.” Jules — 21:05: “We [the creative class] need to understand how angels work, how VCs work, how investors work, how pension funds work, and everyone else — we need to understand their language, their business models, build relationships and understanding so we can build and forge these new models where it’s not a zero-sum game, it’s a game in which we can all win.” Paul — 29:30: “The model is [to] name it, make a market, prove it’s real, and the rest of the entreprise — at it always does — will see it and go, ‘oh, that’s working, we should do that so we don’t get too far left behind.’” Jules — 29:45: “I believe that we in the creative class should be exploring the intersection between creativity and capital.” LINKS Track Changes: Are You My Digital Product Studio? State of The Digital Agency 2016 by Jules Ehrhardt State of The Digital Agency 2020 by Jules Ehrhardt FKTRY ustwo Accenture Acquisitions The 5 Cs R/GA Sweat Equity Special Purpose Vehicle Creative Class Track Changes is the weekly technology and culture podcast from Postlight, hosted by Paul Ford and Rich Ziade. Production, show notes and transcripts by EDITAUDIO. Podcast logo and design by Will Denton of Postlight.
Season 1, Episode 6 "I truly believe there are only five hours of creativity in a human being in a day." -Jules Erhardt Hear creative entrepreneur Jules Ehrhardt give an impassioned look at the ad (and larger creative) industry. Jules’ recently launched new studio, FKTRY. His two ‘State of the Digital Nation’ pieces on Medium. Our companion piece post to this episode. Follow us on social media: FB IG Twitter This episode of Builders was hosted and produced by Laila Oweda. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/betaworks-builders/message Support this podcast: https://anchor.fm/betaworks-builders/support
Ever wanted to hear from a creative design business master??? Well, today is another very special episode. This time Jonathan interviews Jules Ehrhardt of UsTwo fame about building one of the biggest most revered design companies. Unfortunately, no Jake on this one… But Jonathan and Jules expand on a recent article called ‘The State Of The Digital Nation 2020’, diving deep into the commoditisation race to the bottom and how to outlast the pricing structure wars in design companies. Article - https://medium.com/swlh/state-of-the-digital-nation-2020-venture-road-22de4377836 They also Chat about Jules’ start; from London to Japan, From Australia to the US and heading up offices around the world! This is now for sure, the worlds no.1 podcast - about design – officially!!! Because we have a number 1 designer on our show. Hope you enjoy it as much as we did! Find out more about the Master-Class here; AJ&Smart + Jake Knapp Official Design Sprint Master-Class: https://ajsmart.com/masterclass Follow Jake Knapp on Twitter: @jakek Follow Jonathan Courtney on Instagram or Twitter: @jicecream Write into the podcast: pbc@ajsmart.com Podcast editing by Jason Sanderson: PodcastTech.com Show Notes (fan made): https://medium.com/product-breakfast-club-links-unofficial
This is a conversation with Jules Ehrhardt. Jules is a co-owner of ustwo, one of the most creative digital studios in the world with clients like Google, Adidas and Ford, and their own products like Dice and Apple game of the year Monument Valley. Enjoy!
Host Dave Robertson is joined first by New York Times journalist Rob Walker, who discusses his piece for the magazine called "Makeover Mania: Inside the 21st-Century Craze for Redesigning Everything." From updating the wine glass to re-imagining a brand's logo, they talk about the failures, successes, and processes of questioning the status quo. In the second half of the show Dave welcomes Jules Ehrhardt, Co-Owner at UsTwo, a digital product studio, who talks about how the process of designing products for clients has evolved.
If you've played Monument Valley then you've seen a slice of the ustwo pie. Three years ago, ustwo explored the state and future of the digital consultancy industry, posing the question “How, When, and Where Will The First Truly Great Digital Design Studio Emerge?“. Now, three years later, Jules followed up with his essay "The State of the Digital Nation 2016" where he provided an in-depth, four-pronged approach to building the digital studio of the future. "The industry has experienced seismic shifts and a sweeping wave of consolidation. So let’s take another look at the state of the digital nation and why, for the bold, great opportunity lies ahead." On this episode, I get an opportunity to talk to Jules about this important piece of writing and what the future of agencies look like in order to remain relevant, build trust, and create meaningful impact. Visit the Funsize website Subscribe to The Funsize Digest Check out Funsize on Instagram
Rick & Anthony discuss a recent article entitled State of the Digital Nation 2016 by Jules Ehrhardt. http://blog.marvelapp.com/state-of-the-digital-nation-2016/ Visit the Funsize website Subscribe to The Funsize Digest Check out Funsize on Instagram