Podcasts about design sprints

Join Melissa Perri on the latest episode of the Product Thinking Podcast as she chats with Jake Knapp, creator of Design Sprint at Google, and general partner at Character Capital. Known for for his seminal book “Sprint”, Jake discusses nuances from his latest book, "Click," and emphasizes the critical role differentiation plays in product success.This episode dives into the importance of starting product ideation with a clear differentiation strategy, ensuring that by the time you're ready to launch, you're not just another face in the crowd. Learn how to apply Jake's insights to make your products stand out from the rest, using the Foundation Sprint.Want to understand how to make your product unique in today's competitive market? Tune in for some practical takeaways from Jake's extensive experience helping startups and established companies refine their product strategies.You'll hear us talk about:5:53 - The Power of DifferentiationJake explains why thinking about differentiation should be the starting point of any product project, and how it connects to finding product-market fit.16:48 - Foundation Sprint to Design SprintJake walks through how a two-day foundation sprint can set the perfect stage for design sprints, helping teams define their hypotheses and move quickly from ideas to testable prototypes.35:53 - Lean Startup vs. Design SprintExplore the similarities and differences between Lean Startup and Design Sprint methodologies, and why rapid iteration and experimentation are key to product success.Episode resources:Click book: https://www.theclickbook.com/Jake on LinkedIn: https://www.linkedin.com/in/jake-knapp/Try Liveblocks: https://liveblocks.io/Timestamps:00:00 Introduction02:57 Dear Melissa06:57 Finding the gap before building14:39 Foundation sprint and why differentiation matters25:21 Customer research timing and magic lenses30:29 How to use lenses for decision-making35:53 Lean Startup vs design sprint and planning time43:19 Reclaim case study

Tu peux en mettant 5⭐️ sur Apple Podcasts ou Spotify !Thomas Vidal est Head of Design chez Thiga, en mission dans le groupe Accor.Après son bac, Thomas passe une licence en informatique. A la sortie de l'iPhone, souhaite se réorienter dans l'UX Design, dans la création d'interface homme-machine (IHM). Étant basé à Toulouse, il rentre à l'école nationale d'aviation civile pour faire une master d'ergonomie IHM.Pour son stage de fin d'études, il travaille sur un écran tactile à destination des pilotes et des co-pilotes d'avion pour simplifier les interactions dans le cockpit.Par peur de faire les mêmes choses pendant 40 ans, Thomas décide de rejoindre le cabinet Exakis, à la fin de son stage, afin de travailler sur différents projets dans le temps. Il y travaille pour des entreprises comme Airbus ou Total. Cependant, il se voit confronter à un problème d'agence : il répond à un brief, prototype énormément, discute avec de nombreux utilisateurs, livre des maquettes qui, au final, ne seront jamais développées par le client.Thomas travaille, via Exakis, à l'uniformisation de la plateforme des SAMU de France en tant que Designer. En travaillant sur ce projet, il vient souvent à Paris et doit travailler avec des Product Managers du cabinet Thiga. Cabinet qu'il rejoint à la fin de sa mission, en tant Product Designer.Sa première mission sera au sein de l'incubateur d'AXA : l'Accélérateur. Où, pendant 1 an, il fait toutes les semaines un Design Sprint pour tester de nouveaux projets au sein de l'assureur. Même si l'exercice est intellectuellement stimulant, il est extrêmement intense, ce qui fait que Thomas change de mission au bout d'un an.Il passe ensuite chez Splio, en tant que Lead Product Designer. Une mission “classique” de Product Designer au cours de laquelle Thomas commence à manager une équipe et à monter en compétence sur ces sujets. Une montée qui est également suivie et mise en place du côté de Thiga.Par la suite, Thomas rejoint Doctolib en tant que Design System Manager. Il nous explique comment il fait pour mettre en place un Design System dans une structure de plus de 30 designers où la cohérence graphique commençait à manquer.Ensuite, Thomas occupe le rôle de Head of Design chez Leetchi, puis VP Digital Design chez Décathlon, puis Head of Product Design chez Accor. Dans cet épisode, on revient sur ces 3 aventures, afin de comprendre comment bien structurer une équipe et s'assurer qu'elle va dans la bonne direction. Pour ça, Thomas à 3 piliers sur lesquels il revient :Création d'une vision designMise à plat de l'organisation et de l'équipe designVéhiculée une culture design dans les équipes et l'entrepriseIl nous explique comment il a mis en place ces 3 piliers dans les entreprises dans lesquelles il y a travaillé et comment n'importe quelle entreprise ou même équipe design peut s'en saisir pour l'adapter à son contexte et ses besoins.Les ressources de l'épisodeThigaPour contacter ThomasLinkedInHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Ever wonder if the advice you’ve been following is actually holding you back? What if playing by the rules is the very thing keeping you stuck? Jake Knapp knows a thing or two about breaking the mold. A designer, investor, and New York Times bestselling author, Jake’s books have been translated into over 20 languages, helping teams around the world rethink how they work. He’s helped over 300 startups bring new products to market—including powerhouses like One Medical, Uber, and Slack. Before co-founding the venture firm Character Capital, he was a leader at Google, where he created the groundbreaking Design Sprint process, played a key role in building Gmail, and co-founded Google Meet. In this episode, Jake and I dive into: Why every day is an experiment—and how you can apply this mindset to make better decisions His powerful Magic Lenses framework for cutting through complexity and making smarter choices A radical way to rethink meetings that could save you hours each week The concept of leaving money on the table—and why it might actually be the smartest move you can make Jake’s top three game-changing tools for productivity, note-taking, and video calls If you’ve ever felt overwhelmed by decision-making or struggled to cut through the noise of endless choices, Jake’s insights will give you a fresh, structured way to approach work, creativity, and life. His frameworks aren’t just for startups—they’re for anyone who wants to make smarter, faster, and more intentional decisions. Key Quotes: “Oversharing doesn’t build trust, it actually undermines trust.” “Every time you get feedback, you have a choice: Is this from someone I value? Is it useful? And what do I do with it?” “Leaving money on the table isn’t always a bad thing—sometimes, it’s the smartest decision you can make.” Connect with Jake on LinkedIn, X (Twitter), or his website and check out his latest book Click here. Try out the tools Jake swears by: Fathom and reMarkable My latest book The Health Habit is out now. You can order a copy here: https://www.amantha.com/the-health-habit/ Connect with me on the socials: Linkedin (https://www.linkedin.com/in/amanthaimber) Instagram (https://www.instagram.com/amanthai) If you are looking for more tips to improve the way you work and live, I write a weekly newsletter where I share practical and simple to apply tips to improve your life. You can sign up for that at https://amantha-imber.ck.page/subscribe Visit https://www.amantha.com/podcast for full show notes from all episodes. Get in touch at amantha@inventium.com.au Credits: Host: Amantha Imber Sound Engineer: The Podcast Butler See omnystudio.com/listener for privacy information.

Dans cet épisode de Head of Design, Paul Menant reçoit Sarah Lacroix, Global Head of Product Design chez Criteo. Ensemble, ils reviennent sur la transformation d'une équipe design, passée de 7 à plus de 30 personnes, et sur les clés pour créer une culture design à impact dans un environnement B2B global.

Será que um plano de carreira precisa realmente ser algo complexo para tirar do papel? Neste episódio, Luan Mateus, Coordenador de Design no Itaú Unibanco, apresenta uma abordagem inovadora usando o Design Sprint para criar um PDI eficiente em apenas 5 dias. Ele compartilha um passo a passo prático, desde o mapeamento de necessidades até a priorização de objetivos, transformando um processo tradicionalmente complexo em algo mais palpável. Ficou curioso? Então, dê o play! Quer conversar com Os Agilistas? É só mandar sua dúvida/sugestão na nossa página do Linkedin ou pelo e-mail osagilistas@dtidigital.com.br que nós responderemos em um de nossos conteúdos! Nos acompanhe pelas redes sociais e assine a nossa newsletter que chega todo mês com os assuntos quentes do mundo dos negócios através do site.See omnystudio.com/listener for privacy information.

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Vom Ideenstau zur Umsetzung: AI Design Sprint   Künstliche Intelligenz ist in aller Munde – aber was passiert nach der Erkenntnis, dass KI wichtig ist? Viele Unternehmen und Selbstständige wissen, dass sie KI in ihre Prozesse einbinden sollten, doch der Weg von der Idee zur Umsetzung bleibt oft unklar. Genau hier setzt der AI Design Sprint an: eine strukturierte Methode, die hilft, KI-Potenziale zu identifizieren und konkrete Lösungen zu entwickeln. Sebastian Schulz auf LinkedIn: LinkedIn - https://www.linkedin.com/in/schulz-sebastian/   Der Umsetzungsstau in Unternehmen Viele Organisationen erkennen die Notwendigkeit, KI in ihre Prozesse zu integrieren, doch oft bleibt es bei vagen Ideen. Die Umsetzung scheitert an Unsicherheiten: Wo genau kann KI helfen? Welche Prozesse lassen sich optimieren? Wie geht man strukturiert vor? Dieser Umsetzungsstau führt dazu, dass viele vielversprechende KI-Projekte nicht über das Brainstorming hinauskommen.   Der AI Design Sprint: Eine klare Struktur für den Erfolg Um diesen Umsetzungsstau zu beseitigen, haben wir den AI Design Sprint entwickelt. Diese Methode besteht aus fünf klar definierten Phasen, die Unternehmen und Teams dabei unterstützen, KI gezielt in ihre Prozesse einzubinden:   1. Opportunity Mapping – Identifikation von KI-Potenzialen im gesamten Unternehmen. 2. Framing – Konkretisierung der Potenziale auf Abteilungs- oder Teamebene. 3. Concept Development – Auswahl eines konkreten Prozesses und Definition der KI-Integration. 4. Tech Check – Prüfung der technischen Machbarkeit (Daten, Infrastruktur, Ressourcen). 5. Prototyping – Entwicklung eines funktionsfähigen Prototyps zur praktischen Erprobung.   Ein Praxisbeispiel: Massive Zeitersparnis durch KI Ein konkretes Beispiel zeigt, wie effektiv der AI Design Sprint ist: Ein Unternehmen, das jährlich über 3.000 Ausschreibungen bearbeitet, benötigte bisher bis zu zwei Tage pro Ausschreibung. Mithilfe unseres Prototyps konnte die Bearbeitungszeit auf 10 bis 15 Minuten reduziert werden – bei gleichbleibend hoher Ergebnisqualität. Das bedeutet eine drastische Effizienzsteigerung und eine massive Zeitersparnis.   Warum der AI Design Sprint so wirkungsvoll ist Ein besonderer Vorteil des AI Design Sprints liegt in seiner strukturierten, aber dennoch flexiblen Methodik. Er bietet nicht nur einen klaren Fahrplan zur KI-Integration, sondern nutzt auch interaktive Elemente wie spezielle KI-Kartensets, die spielerisch zeigen, was KI heute bereits leisten kann. Dies fördert die Kreativität und den Austausch im Team, während gleichzeitig fundierte Entscheidungen getroffen werden.   Fazit: Von der Idee zur greifbaren Lösung Der AI Design Sprint hilft Unternehmen, KI nicht nur zu verstehen, sondern auch konkret umzusetzen. Innerhalb kürzester Zeit entstehen aus vagen Vorstellungen realisierbare Lösungen. Unternehmen und Selbstständige können so gezielt und effizient KI in ihre Prozesse integrieren, ohne sich in endlosen Diskussionen zu verlieren. Statt nur zu sagen: „Wir sollten mal etwas mit KI machen“, bietet der AI Design Sprint eine klare Struktur, um das Ziel konsequent zu erreichen.     Noch mehr von den Koertings ...  Das KI-Café ... jede Woche Mittwoch (>350 Teilnehmer) von 08:30 bis 10:00 Uhr ... online via Zoom .. kostenlos und nicht umsonstJede Woche Mittwoch um 08:30 Uhr öffnet das KI-Café seine Online-Pforten ... wir lösen KI-Anwendungsfälle live auf der Bühne ... moderieren Expertenpanel zu speziellen Themen (bspw. KI im Recruiting ... KI in der Qualitätssicherung ... KI im Projektmanagement ... und vieles mehr) ... ordnen die neuen Entwicklungen in der KI-Welt ein und geben einen Ausblick ... und laden Experten ein für spezielle Themen ... und gehen auch mal in die Tiefe und durchdringen bestimmte Bereiche ganz konkret ... alles für dein Weiterkommen. Melde dich kostenfrei an ... www.koerting-institute.com/ki-cafe/   Das KI-Buch ... für Selbstständige und Unternehmer Lerne, wie ChatGPT deine Produktivität steigert, Zeit spart und Umsätze maximiert. Enthält praxisnahe Beispiele für Buchvermarktung, Text- und Datenanalysen sowie 30 konkrete Anwendungsfälle. Entwickle eigene Prompts, verbessere Marketing & Vertrieb und entlaste dich von Routineaufgaben. Geschrieben von Torsten & Birgit Koerting, Vorreitern im KI-Bereich, die Unternehmer bei der Transformation unterstützen. Das Buch ist ein Geschenk, nur Versandkosten von 6,95 € fallen an. Perfekt für Anfänger und Fortgeschrittene, die mit KI ihr Potenzial ausschöpfen möchten. Das Buch in deinen Briefkasten ... www.koerting-institute.com/ki-buch/   Die KI-Lounge ... unsere Community für den Einstieg in die KI (>1200 Mitglieder) Die KI-Lounge ist eine Community für alle, die mehr über generative KI erfahren und anwenden möchten. Mitglieder erhalten exklusive monatliche KI-Updates, Experten-Interviews, Vorträge des KI-Speaker-Slams, KI-Café-Aufzeichnungen und einen 3-stündigen ChatGPT-Kurs. Tausche dich mit über 1200 KI-Enthusiasten aus, stelle Fragen und starte durch. Initiiert von Torsten & Birgit Koerting, bietet die KI-Lounge Orientierung und Inspiration für den Einstieg in die KI-Revolution. Hier findet der Austausch statt ... www.koerting-institute.com/ki-lounge/   Starte mit uns in die 1:1 Zusammenarbeit Wenn du direkt mit uns arbeiten und KI in deinem Business integrieren möchtest, buche dir einen Termin für ein persönliches Gespräch. Gemeinsam finden wir Antworten auf deine Fragen und finden heraus, wie wir dich unterstützen können. Klicke hier, um einen Termin zu buchen und deine Fragen zu klären. Buche dir jetzt deinen Termin mit uns ... www.koerting-institute.com/termin/   Weitere Impulse im Netflix Stil ... Wenn du auf der Suche nach weiteren spannenden Impulsen für deine Selbstständigkeit bist, dann gehe jetzt auf unsere Impulseseite und lass die zahlreichen spannenden Impulse auf dich wirken. Inspiration pur ... www.koerting-institute.com/impulse/   Die Koertings auf die Ohren ... Wenn dir diese Podcastfolge gefallen hat, dann höre dir jetzt noch weitere informative und spannende Folgen an ... über 390 Folgen findest du hier ... www.koerting-institute.com/podcast/   Wir freuen uns darauf, dich auf deinem Weg zu begleiten!

Today's episode  features Jake Knapp (creator of the Design Sprint), Jonathan Courtney (Founder and CEO of AJ & Smart). We explore how to evaluate and build successful AI products. They use Jake's Foundation Sprint framework to analyze JC's concept for an app that helps entrepreneurs balance content consumption with creation. The conversation demonstrates how to move from initial idea to clear differentiation strategy, emphasizing the importance of first principles thinking before technical implementation.Timestamps:00:00 - Intro01:36 - Startup Idea: Hit Me App04:28 - The Foundation Sprint Overview05:16 - Step 1: Customer07:50 - Step 2: Problem12:25 - Step 3: Capability15:20 - Step 4: Insight23:34 - Step 5: Motivation31:44 - Step 6: Competitors 38:57 - How to use AI in the Development Process41:55 - Differentiation Analysis51:58 - Reviewing Foundation Sprint Click Book: https://www.theclickbook.comKey Points:• Introduction to the Foundation Sprint framework for evaluating startup ideas• Discussion of building AI wrappers and product differentiation• Exploration of a case study: “Hit Me” - an app for controlling digital consumption• Detailed walkthrough of the basics canvas: customer, problem, capabilities, insights• Analysis of differentiation strategies and competitive positioning1) The Foundation Sprint Framework:• Start with the basics• Define clear differentiation• Map possible product forms• Test & validate assumptionsKey insight: Most founders skip this critical planning phase! 2) The Basics Framework includes:• Customer identification• Problem definition• Special capabilities• Key insights• Core motivation• Competitor analysisPro tip: Write these down BEFORE touching any code!3) Real Example Breakdown:JC pitched his “Hit Me” app idea:• Target: Entrepreneurs (25-40)• Problem: Digital overconsumption• Insight: Consumption vs Creation balance• Motivation: Personal struggle with anxiety• Competition: Self-control & existing blockers4) Key Differentiator Exercise:Plot your product on scales:• Speed (not important)• Intelligence (basic)• Ease of use (very easy)• Price (free)• Focus (targeted)The goal: Find your unique position in the market 5) Major Insight:Most digital wellness apps focus on REMOVING distractionsThe opportunity: Build tools that REPLACE consumption with creationThis is the kind of differentiation that makes marketing easy! 6) Framework Benefits:• Clarifies fuzzy ideas• Forces first principles thinking• Reveals hidden opportunities• Saves time & resources• Prevents building "Homer's Car" Notable Quotes:"It's hard to build when your hands are on fire." - Greg"If you don't have clear differentiation, you need to be a god tier marketer to sell something." - JCLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND JONATHAN ON SOCIALX/Twitter: https://twitter.com/JicecreamLinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/AJ&Smart: https://ajsmart.comFIND JAKE ON SOCIALX/Twitter: https://x.com/jakekWebsite: https://jakeknapp.com/LinkedIn: https://www.linkedin.com/in/jake-knapp/

Chad talks with fellow thoughtboters Dawn Delatte and Elaina Natario about the evolution of design sprints within the company. Listen to how design sprints helped shape and streamline the discovery stage of work with clients, how it helps route out what should and shouldn't be done in a project, as well as the way thoughtbot has tweaked the formula over the years to build their own playbook. — Check out thoughtbot's Design Sprint Guide! (https://design.thoughtbot.com/sprint-guide/) Read through thoughtbot's AI ethics guide (https://thoughtbot.com/playbook/our-company/ai-ethics) and ask yourself thoughtbot's six key questions when working with AI. You can find both Dawn (https://www.linkedin.com/in/dawndelatte/) and Elaina (https://www.linkedin.com/in/elainanatario/) on LinkedIn, or through their respective thoughtbot blogs - Dawn's Blog (https://thoughtbot.com/blog/authors/dawn-delatte) - Elaina's Blog (https://thoughtbot.com/blog/authors/elaina-natario) Your host for this episode has been Chad Pytel. You can find Chad all over social media as @cpytel, or over on LinkedIn (https://www.linkedin.com/in/cpytel/). If you would like to support the show, head over to our GitHub page (https://github.com/sponsors/thoughtbot), or check out our website (https://podcast.thoughtbot.com). Got a question or comment about the show? Why not write to our hosts: hosts@giantrobots.fm This has been a thoughtbot (https://thoughtbot.com/) podcast. Stay up to date by following us on social media - LinkedIn (https://www.linkedin.com/company/150727/) - Mastodon (https://thoughtbot.social/@thoughtbot) - Instagram (https://www.instagram.com/thoughtbot/) © 2025 thoughtbot, inc.

Você já utilizou o Design Sprint para resolver problemas de forma rápida e colaborativa? Como esse método pode acelerar decisões e gerar soluções criativas em projetos? Essas e outras questões foram discutidas neste episódio com Igor dos Anjos, facilitador de métodos ágeis, mentor, consultor, palestrante e responsável pela comunidade Design Sprint Brasil. Com sua vasta experiência, Igor compartilhou dicas práticas e exemplos reais de como aplicar o Design Sprint com eficiência. Senta o dedo no play e compartilhe pra fortalecer os corres. LinkedIn Igor https://www.linkedin.com/in/igordosanjos/ News do Papo ⁠⁠https://papodeux.substack.com⁠⁠ Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://instagram.com/papodeux/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube ⁠⁠⁠⁠https://www.youtube.com/@papodeux⁠⁠⁠⁠ Artigo NN Group https://www.nngroup.com/articles/why-you-only-need-to-test-with-5-users/ Comunidade Design Sprint Brasil https://www.designsprint.com.br/comunidade

„AI Design Sprint - In 2 Wochen zum Prototyp" mit Hannes Schwede & Sebastian Schulz   Das KI-Summit Germany 2025 bietet am 31. Januar und 1. Februar die perfekte Gelegenheit, neue Impulse und wertvolle Kontakte zu gewinnen. Im inspirierenden Ambiente des Güterbahnhofs in Bad Homburg treffen Vordenker und Visionäre aufeinander, um die Zukunft der KI gemeinsam zu gestalten. Freu Dich auf ein abwechslungsreiches Programm mit spannenden Keynotes, praxisorientierten Workshops und einzigartigen Networking-Möglichkeiten. Sichere Dir jetzt Dein Ticket und werde Teil dieses richtungsweisenden Events! Hannes Schwede ist AI-Strategieberater mit einem Fokus auf die Optimierung ineffizienter Prozesse in mittelständischen Unternehmen der DACH-Region. Mit einem Hintergrund in Daten und Prozessmanagement unterstützt er Unternehmen dabei, generative KI einzusetzen, um Zeit zu sparen und Produktivität zu steigern. Sebastian Schulz ist Experte für Skalierung und Automatisierung mit über 30 Jahren Erfahrung in Vertrieb, Marketing und Business Development. Als KI-Strategieberater hilft er Unternehmen, Wachstums- und Effizienzpotenziale durch gezielte Prozessoptimierung zu realisieren. Seine Arbeitsweise kombiniert strategisches Denken und kreative Lösungsfindung, um nachhaltigen Erfolg zu gestalten. Hannes Schwede auf LinkedIn: LinkedIn - https://www.linkedin.com/in/hannes-schwede/ Sebastian Schulz auf LinkedIn: LinkedIn - https://www.linkedin.com/in/schulz-sebastian/ KI-Summit Germany 2025: Hier anmelden - www.ki-summit-germany.de/   Was sind die Kerninhalte ihres Impulsvortrags? Der Vortrag von Hannes und Sebastian konzentriert sich auf den AI Design Sprint, eine strukturierte Methodik, die Unternehmen befähigt, innerhalb von zwei Wochen von einer ersten Idee hin zu einem getesteten und einsatzbereiten Prototypen zu gelangen.   Ziel: Unsicherheiten im Umgang mit KI abbauen und konkrete Lösungswege aufzeigen. Kernmethodik: Iterative Prozesse, unterstützt durch Tools wie Triggerkarten und Opportunity Mapping, um Klarheit zu schaffen und greifbare Ergebnisse zu erzielen. Zielgruppe: Teams und Führungskräfte, die KI praktisch und effektiv einsetzen möchten, ohne technische Vorkenntnisse zu benötigen.   Was ist das Besondere an ihrem Impulsvortrag und Workshop? Das Besondere an ihrem Vortrag und dem Workshop ist die klare Fokussierung auf greifbare Ergebnisse und die erlebbare Wirkung. Die Teilnehmer verlassen den Workshop nicht nur mit theoretischem Wissen, sondern mit einem direkt umsetzbaren Prototyp, der innerhalb von zwei Wochen im eigenen Unternehmen weiterentwickelt werden kann. Die Methodik kombiniert interaktive Elemente wie Visualisierungstechniken, Canvases und Design Thinking mit strikten Time-Boxing-Ansätzen, um fokussiert und effizient zu arbeiten. Statt langer Diskussionen steht das Machen im Vordergrund. Besonders hervorzuheben ist die Praktikabilität: Die Methodik ist speziell für Personen konzipiert, die keine technischen Vorkenntnisse haben, und ermöglicht dennoch eine effektive Integration von KI in Unternehmensprozesse.   Welche Kernbotschaft lässt sich aus dem Vortrag ableiten? "Ergebnisse statt Frust – Klarheit entsteht am Ende des Prozesses." Hannes und Sebastian zeigen, dass der Einsatz von KI kein Hexenwerk ist. Mit der richtigen Methodik und einem klaren Ziel kann jede Organisation KI effektiv integrieren und greifbare Resultate erzielen. Wichtig ist, sich auf den Prozess einzulassen und von Beginn an zielgerichtet vorzugehen.     Noch mehr von den Koertings ...  Das KI-Café ... jede Woche Mittwoch (>300 Teilnehmer) von 08:30 bis 10:00 Uhr ... online via Zoom .. kostenlos und nicht umsonstJede Woche Mittwoch um 08:30 Uhr öffnet das KI-Café seine Online-Pforten ... wir lösen KI-Anwendungsfälle live auf der Bühne ... moderieren Expertenpanel zu speziellen Themen (bspw. KI im Recruiting ... KI in der Qualitätssicherung ... KI im Projektmanagement ... und vieles mehr) ... ordnen die neuen Entwicklungen in der KI-Welt ein und geben einen Ausblick ... und laden Experten ein für spezielle Themen ... und gehen auch mal in die Tiefe und durchdringen bestimmte Bereiche ganz konkret ... alles für dein Weiterkommen. Melde dich kostenfrei an ... www.koerting-institute.com/ki-cafe/   Das KI-Buch ... für Selbstständige und Unternehmer Lerne, wie ChatGPT deine Produktivität steigert, Zeit spart und Umsätze maximiert. Enthält praxisnahe Beispiele für Buchvermarktung, Text- und Datenanalysen sowie 30 konkrete Anwendungsfälle. Entwickle eigene Prompts, verbessere Marketing & Vertrieb und entlaste dich von Routineaufgaben. Geschrieben von Torsten & Birgit Koerting, Vorreitern im KI-Bereich, die Unternehmer bei der Transformation unterstützen. Das Buch ist ein Geschenk, nur Versandkosten von 6,95 € fallen an. Perfekt für Anfänger und Fortgeschrittene, die mit KI ihr Potenzial ausschöpfen möchten. Das Buch in deinen Briefkasten ... www.koerting-institute.com/ki-buch/   Die KI-Lounge ... unsere Community für den Einstieg in die KI (>1000 Mitglieder) Die KI-Lounge ist eine Community für alle, die mehr über generative KI erfahren und anwenden möchten. Mitglieder erhalten exklusive monatliche KI-Updates, Experten-Interviews, Vorträge des KI-Speaker-Slams, KI-Café-Aufzeichnungen und einen 3-stündigen ChatGPT-Kurs. Tausche dich mit über 1000 KI-Enthusiasten aus, stelle Fragen und starte durch. Initiiert von Torsten & Birgit Koerting, bietet die KI-Lounge Orientierung und Inspiration für den Einstieg in die KI-Revolution. Hier findet der Austausch statt ... www.koerting-institute.com/ki-lounge/   Starte mit uns in die 1:1 Zusammenarbeit Wenn du direkt mit uns arbeiten und KI in deinem Business integrieren möchtest, buche dir einen Termin für ein persönliches Gespräch. Gemeinsam finden wir Antworten auf deine Fragen und finden heraus, wie wir dich unterstützen können. Klicke hier, um einen Termin zu buchen und deine Fragen zu klären. Buche dir jetzt deinen Termin mit uns ... www.koerting-institute.com/termin/   Weitere Impulse im Netflix Stil ... Wenn du auf der Suche nach weiteren spannenden Impulsen für deine Selbstständigkeit bist, dann gehe jetzt auf unsere Impulseseite und lass die zahlreichen spannenden Impulse auf dich wirken. Inspiration pur ... www.koerting-institute.com/impulse/   Die Koertings auf die Ohren ... Wenn dir diese Podcastfolge gefallen hat, dann höre dir jetzt noch weitere informative und spannende Folgen an ... über 370 Folgen findest du hier ... www.koerting-institute.com/podcast/   Wir freuen uns darauf, dich auf deinem Weg zu begleiten!

Design sprints have become a staple of the creative process at companies around the world and an indispensable tool in the pursuit of innovation. We owe a debt of thanks to Jake Knapp and his former colleagues at Google Ventures (now known as GV) who pioneered the design sprint. Visit our Substack for bonus content and more: https://designbetterpodcast.com/p/jake-knapp-click There is one gap that design sprints have not entirely addressed, though. What do you do if you're starting a new product or company from scratch? That is the subject of Jake Knapp and co-author John Zeratsky's newest book, Click: How to make what people want. Jake lays out the elements of what he calls a “foundation sprint” in this book. We chat with Jake about what makes a foundation sprint different than a design sprint, and some examples from the book of companies that have used foundation sprints effectively. We also talk to Jake about his decision to start Character, a VC fund aimed at helping startups at seed stage with capital and sprints, and the qualities that they look for in their founders when deciding to invest. Pre-order "Click" Bio Jake Knapp is a New York Times bestselling author and co-founder of Character. Previously, Jake built products like Microsoft Encarta and Gmail, co-founded Google Meet, and invented the Design Sprint. He has coached hundreds of teams at places like Miro, Slack, LEGO, IDEO, and NASA on product strategy and time management, and is a guest instructor at Harvard Business School. This is Jake's third appearance on Design Better. In his first interview with us, he discusses Sprint, and in his second interview he talks about his (and John Zeratsky's) book Make Time. Books & links mentioned Ten things we know to be true The Making of Prince of Persia The rest is history podcast Met opera on demand https://jakek.medium.com/ *** Premium Episodes on Design Better This ad-supported episode is available to everyone. If you'd like to hear it ad-free, upgrade to our premium subscription, where you'll get an additional 2 ad-free episodes per month (4 total). ✨New benefits: Premium subscribers also get access to the documentary Design Disruptors and our growing library of books, as well as our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. Upgrade to paid *** Visiting the links below is one of the best ways to support our show: Masterclass: MasterClass is the only streaming platform where you can learn and grow with over 200+ of the world's best. People like Steph Curry, Paul Krugman, Malcolm Gladwell, Dianne Von Furstenberg, Margaret Atwood, Lavar Burton and so many more inspiring thinkers share their wisdom in a format that is easy to follow and can be streamed anywhere on a smartphone, computer, smart TV, or even in audio mode. MasterClass always has great offers during the holidays, sometimes up to as much as 50% off. Head over to http://masterclass.com/designbetter for the current offer. DUER: Eli and I are busy people. When we're not in the studio producing the podcast and publishing new articles, we're often doing something active—building, cooking, or on an adventure with family. Work and life blend together, and DU/ER makes clothing for people like us. DUER creates performance denim and lifestyle apparel that is made for doing. Check out DUER's flagship stores in LA or Denver, or order now at shopduer.com/DESIGNBETTER. When you use our exclusive URL, you'll get 20% off your first purchase. If you're interested in sponsoring the show, please contact us at: sponsors@thecuriositydepartment.com If you'd like to submit a guest idea, please contact us at: contact@thecuriositydepartment.com

Lean Inception, Design Thinking e Design Sprint: Uma Visão Geral Comparativa Lean Inception, Design Thinking e Design Sprint são metodologias populares utilizadas para iniciar projetos de desenvolvimento de produtos. Embora compartilhem algumas semelhanças, elas possuem características distintas e focos diferentes. Vamos mergulhar em cada uma delas: Lean Inception é um workshop colaborativo projetado para alinhar uma equipe em torno de uma compreensão compartilhada da visão, escopo e roadmap do produto. É particularmente eficaz para projetos Agile e enfatiza o aprendizado rápido e o desenvolvimento iterativo. Características-chave: Foco: Alinhar a equipe em torno de uma compreensão compartilhada do produto. Resultado: Uma visão, escopo e roadmap do produto. Duração: Normalmente 2-3 dias. Atividades: Brainstorming, criação de visão, mapeamento de histórias de usuário e definição de métricas de sucesso. Design Thinking é uma abordagem centrada no ser humano para resolução de problemas que enfatiza a empatia, a ideação, a prototipagem e o teste. É uma estrutura mais ampla que pode ser aplicada a diversas áreas, não apenas ao desenvolvimento de produtos. Características-chave: Foco: Compreender as necessidades do usuário e criar soluções inovadoras. Resultado: Uma gama de soluções e protótipos potenciais. Duração: Varia dependendo do escopo do projeto. Atividades: Empatizar, definir, idear, prototipar e testar. Design Sprint é um processo de cinco dias para responder a perguntas de negócios críticas através de design, prototipagem e testes. É um método rápido para validar ideias e tomar decisões. Características-chave: Foco: Validar uma ideia ou funcionalidade específica de produto. Resultado: Um protótipo testável e feedback do usuário. Duração: Cinco dias. Atividades: Entender, esboçar, decidir, prototipar e validar. Aqui está uma tabela resumindo as principais diferenças: Quando usar cada um: Lean Inception: Quando você precisa alinhar uma equipe em torno de uma compreensão compartilhada do produto antes de iniciar o desenvolvimento. Design Thinking: Quando você precisa explorar uma ampla gama de soluções potenciais e entender profundamente as necessidades do usuário. Design Sprint: Quando você precisa validar rapidamente uma ideia ou funcionalidade específica de produto. Em Conclusão: Embora Lean Inception, Design Thinking e Design Sprint tenham focos distintos, eles podem ser usados juntos para criar um processo de desenvolvimento de produto abrangente. Combinando essas metodologias, as equipes podem garantir que estão construindo o produto certo, da maneira certa e para os usuários certos.

Tu peux soutenir sur le podcast sur KissKissBankBank ou en mettant 5⭐️ sur Apple Podcasts ou Spotify !Pauline est Product Designer, artiste et fondatrice du Laptop.Au lycée, elle pratique la photo, la musique et l'écriture. Après des études en arts du spectacle, photographie et nouveaux médias, elle rejoint Les Gobelins pour apprendre le développement, le graphisme et la conception. Elle complète sa formation aux Arts Décos, travaillant sur des installations artistiques interactives.Pauline débute sa carrière à l'INA, concevant la première version de leur site internet. Après quatre ans, elle passe en agence pour travailler sur divers projets web et mobiles. À Londres, elle découvre les ateliers UX et le métier d'UX Designer chez O2, puis rejoint Adobe en freelance pour leurs outils internes.Voyageant beaucoup en tant que freelance, Pauline se sent isolée professionnellement. Elle crée alors Le Laptop, l'un des premiers espaces de coworking en France, pour favoriser les rencontres et l'apprentissage entre pairs. Le projet évolue face à la concurrence de grands acteurs comme WeWork.Des entreprises sollicitent Pauline pour des formations en design. Elle enseigne dans des écoles de design et se spécialise dans la méthodologie du Design Sprint. Le Laptop propose désormais diverses formations en UX Design, UX Writing, Design Ops, etc.En parallèle, Pauline est artiste plasticienne et photographe. Sa pratique artistique enrichit son travail de designer et vice versa. Elle s'impose des contraintes pour développer sa créativité, utilisant son expérience artistique pour nourrir son approche du design et inversement.Les ressources de l'épisodeLe Laptop (Marseilles)Le Design Sprint en pratiqueMIT newsletterLes autres épisodes de Design Journeys#42 Benoit Drouillat, VP Design @ Botify#69 Zalihata Ahamada Lafeuille, Design Ops Manager @ GlovoPour contacter PaulineLinkedInHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

In this episode of Kasvuminutid, we're thrilled to welcome Jonathan Courtney, the CEO of AJ&Smart and one of the leading global experts in facilitation and design sprints. Jonathan shares his incredible journey: from struggling to land a UX design job to founding one of the world's most influential design sprints agencies. He shares with Andres Kostiv the pivotal moments that shaped his career, including: - Founding AJ&Smart and scaling it to global recognition - Key lessons learned as an entrepreneur - Meeting Jake Knapp and co-creating the Design Sprint book's success in Europe - Transforming facilitation into a critical skill for modern organisations This episode dives deep into why facilitation is the next essential skill for businesses and how it can transform the way teams collaborate, innovate, and solve problems. Whether you're a creative, an entrepreneur, or a leader, this conversation will leave you inspired and equipped with fresh ideas to take your facilitation game to the next level.

Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  In this episode, I interview Mike Hyzy, Senior Principal Consultant at Daugherty Business Solutions. He explains how to conduct an AI-powered design sprint that transforms product concepts into clickable prototypes in just hours instead of weeks. Using a custom ChatGPT model combined with collaborative team workshops, product teams can rapidly move from initial customer insights to validated prototypes while incorporating strategic foresight and market analysis. Key Topics: Strategic foresight approach to product development, focusing on customer needs 2-5 years aheadTriple diamond decision framework for analyzing problems, customers, and marketsIntegration of team collaboration, AI assistance, and external validationRapid wireframe and UI design generation using ChatGPT and DALL-ECreation of interactive prototypes using CodePen for immediate testingCustom AI model prompts and best practices for design sprint facilitationEarly go-to-market strategy integration in the product development processPractical implementation of AI tools to accelerate product innovation

Dans cet épisode de Sprinkler, on reçoit Cédric Martineau, expert en design collaboratif, pour une discussion captivante sur le Design Sprint assisté par l'I.A.. On explore comment l'intelligence artificielle peut enrichir chaque étape du processus, de la collecte de données à l'idéation, sans perdre de vue l'importance des contributions humaines. Cédric partage des exemples concrets, comme l'usage des personas et la création de documents vivants, tout en abordant les limites et les avantages des outils d'IA. Que vous soyez curieux des méthodes innovantes ou déjà adepte du design sprint, cet épisode regorge d'idées pratiques et de réflexions sur la collaboration entre humains et machines. À écouter absolument! LinkedIn : https://www.linkedin.com/in/cedric-martineau/ https://carverinno.com/ L'article qui a déclenché le tout! https://theconversation.com/generative-ai-can-boost-innovation-but-only-when-humans-are-in-control-240637

In this episode, JL Heather shares insights from his extensive experience in organizational transformations, emphasizing the importance of empowered culture, transformational leadership, and continuous improvement. Deb and JL discuss the concept of agile methodologies, human-centered design, and how to overcome innovation blockers. JL provides practical advice for leaders on how to rekindle their creativity, effectively delegate, and maintain psychological safety within their teams. The conversation also explores real-life examples of coaching successes, making it a valuable listen for senior leaders looking to enhance their leadership skills and drive organizational growth.   Episode Highlights: 04:20 Understanding Agile Methodology 07:56 The Importance of Innovation in Leadership 14:04 Addressing Leadership Burnout 22:18 Identifying and Overcoming Innovation Blockers     JL Heather is a seasoned expert in organizational transformation with 20 years of experience helping businesses achieve extraordinary results through Empowering Culture, Transformational Leadership, and Continuous Improvement. Having partnered with global brands like Ford, Pfizer, Wendy's, and T-Mobile, JL blends a mastery of lean/agile principles with advanced coaching credentials, including CPCC and ACC certifications. A Leadership Circle Profile (LCP) practitioner and skilled facilitator, JL has led hundreds of workshops—from Design Sprints to executive team building—creating safe, dynamic spaces for leaders and teams to solve challenges collaboratively. JL's mission is to elevate how organizations deliver value and inspire impactful leadership.   How to connect with JL: Website: www.centered.work LinkedIn: https://www.linkedin.com/in/jlheather/   For more insights: Follow me on my YouTube Channel: https://bit.ly/47GgMdn  Sign up for my Weekly Newsletter:  https://bit.ly/3T09kVc Sign up for my LinkedIn Newsletter: https://bit.ly/49SmRV3   See omnystudio.com/listener for privacy information.

PILULA ÁGIL - Design Thinking e Design Sprint_ metodologias semelhantes.

PILULA ÁGIL - Design Sprint_ Acelerando Inovações e Soluções em Apenas 5 Dias!

In this episode, I talk with Teresa Cain, a prominent product and design expert, about her book "Solving Problems in Two Hours: How to Brainstorm and Create Solutions with Two-Hour Design Sprints." We delve into the two-hour design sprint methodology, emphasizing its role in rapid problem-solving and empowerment of product managers to lead collaborative sessions and shares practical steps for implementing these techniques, offering valuable insights for product management professionals looking to enhance their methodologies.

I continue my conversation with Douglas Ferguson, an entrepreneur and human-centered technologist. He is the president of Voltage Control, a facilitation academy that develops leaders through various programs.In this part of the conversation, Douglas shares his story related to:Voltage Control: A facilitation academy focused on developing collaborative leaders.Facilitation skills: Valuable for individuals in various roles, not just facilitators.Community building: Emphasizes diversity, inclusion, and shared values.Entrepreneurial journey: Douglas's experiences in starting and growing Voltage Control.Leadership development: The importance of facilitation skills for effective leadership.And finally, he shares career tips for those aspiring to be facilitators.Douglas is an entrepreneur and human-centered technologist with over 26 years of experience. He is president of Voltage Control, a facilitation academy that develops leaders through certifications, workshops, and organizational coaching focused on facilitation mastery, innovation, and play. He has helped transform leaders, innovators, and creatives from Nike, U.S. SOCOM, Google, the Air Force, Gap, Tesla, MSU, Church & Dwight, Apple, Adobe, Dropbox, Fidelity, Vrbo, Liberty Mutual, Humana, and SAIC.Prior to Voltage Control, Douglas held CTO positions at numerous Austin startups, where he led product and engineering teams using agile, lean, and human-centered design principles. While CTO at Twyla, Douglas worked directly with Google Ventures running Design Sprints, and now brings this experience and process to companies everywhere.Douglas is currently active in the Austin startup community, where he serves on the board of several non-profits, mentors startups, and advises early-stage ventures.Douglas is a thought leader and often writes and talks about facilitation, leadership, collaboration, innovation, culture, meetings, and Design Sprints. He is also the author of four books: Magical Meetings, Beyond the Prototype, How to Remix Anything, and Start Within, He has been published in Forbes, Fast Company, Innovation Leader, and is a regular contributor to The Future Shapers. He publishes a weekly podcast called Facilitation Lab.When not facilitating or coaching facilitators, you might find Douglas patching up his Modular Synth, boxing, doing pilates, and taking photographs. He graduated from Virginia Polytechnic Institute and State University.Douglas may be contacted at::https://www.linkedin.com/in/douglasferguson/

I am in conversation with Douglas Ferguson. Douglas is an entrepreneur and human-centered technologist. He is the president of Voltage Control, a facilitation academy that develops leaders through various programs.In this part of the conversation, Douglas shares his story related to:Douglas's journey: From individual contributor to leader, emphasizing the importance of understanding and empathy in building successful teams.Teamwork and collaboration: Discusses storytelling, creating a positive culture, and the challenges and opportunities of working with distributed and cross-cultural teams.Effective meeting practices: Highlights the value of rituals, storytelling, and focusing on generation and exploration.Douglas is an entrepreneur and human-centered technologist with over 26 years of experience. He is president of Voltage Control, a facilitation academy that develops leaders through certifications, workshops, and organizational coaching focused on facilitation mastery, innovation, and play. He has helped transform leaders, innovators, and creatives from Nike, U.S. SOCOM, Google, the Air Force, Gap, Tesla, MSU, Church & Dwight, Apple, Adobe, Dropbox, Fidelity, Vrbo, Liberty Mutual, Humana, and SAIC.Prior to Voltage Control, Douglas held CTO positions at numerous Austin startups, where he led product and engineering teams using agile, lean, and human-centered design principles. While CTO at Twyla, Douglas worked directly with Google Ventures running Design Sprints, and now brings this experience and process to companies everywhere.Douglas is currently active in the Austin startup community, where he serves on the board of several non-profits, mentors startups, and advises early-stage ventures.Douglas is a thought leader and often writes and talks about facilitation, leadership, collaboration, innovation, culture, meetings, and Design Sprints. He is also the author of four books: Magical Meetings, Beyond the Prototype, How to Remix Anything, and Start Within, He has been published in Forbes, Fast Company, Innovation Leader, and is a regular contributor to The Future Shapers. He publishes a weekly podcast called Facilitation Lab.When not facilitating or coaching facilitators, you might find Douglas patching up his Modular Synth, boxing, doing Pilates, and taking photographs. He graduated from Virginia Polytechnic Institute and State University.Douglas may be contacted at::https://www.linkedin.com/in/douglasferguson/

Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  We've talked before about design sprints with John Zeratsky, who co-created a way to solve big problems at Google in just 5 days, resulting in the popular 5-day design sprint. What if you don't have 5 days, but 2 hours? It turns out you can still solve a lot of complex problems in a 2 hour design sprint if you know how. Think about that — being able to confidently solve complex problems with a team in only 2 hours instead of days. To tell us how to gain have that confidence, Teresa Cain is with us. She is the bestselling author of Solving Problems in 2 Hours: How to Brainstorm and Create Solutions with Two Hour Design Sprints, whose first edition became an instant hit among tech teams worldwide. The all new edition, which includes new AI tools, is now available. She is currently the Director of Product Management, User Experience and Design for TreviPay, a leader in global billing and invoicing. She is also the founder of Lucid Startup Consulting, a training firm focused on research, strategy, and vision for product managers, UX teams, businesses and entrepreneurs. 

In this episode of Product Coffee, Kevin Gentry interviews Teresa Cain, an award-winning FinTech product director renowned for pioneering the two-hour design sprint. Teresa discusses her method for condensing the traditional five-day design sprint into a two-hour session, detailing its efficiency and effectiveness. She reflects on her journey, the impact of the pandemic on product development, and the integration of AI tools such as ChatGPT in the sprint process. Teresa also shares insights from her recent attendance at the Women in Product conference and touches on the evolving landscape of UX design in the era of AI and automation. The episode concludes with practical advice for product leaders and highlights Teresa's resources for implementing the two-hour design sprint. Find Teresa on the interweb: Teresa on LinkedIn Teresa's book, Solving Problems in 2 Hours: How to Brainstorm and Create Solutions with Two Hour Design Sprints Timeline: 00:00 Intro 00:30 Meet Teresa Cain: FinTech Product Director 01:46 The Evolution of the Design Sprint 04:04 Challenges with the Five-Day Design Sprint 05:57 The Two-Hour Design Sprint: A Research-Driven Approach 08:08 Implementing the Two-Hour Design Sprint 11:10 Understanding Your Users and Exploring Problems 18:18 Solutioning and Validating Ideas 22:35 Understanding User Personas 23:01 Challenges in Design Sprints 24:19 The Two-Hour Design Sprint Solution 26:38 Impact of AI and Automation on Design 32:49 Women in Product: A Growing Community 34:48 The Future of Product Management 36:51 Navigating Competitive Job Markets 37:50 Effective Roadmap Strategies 41:24 Homework and Closing Thoughts Check out our website @⁠⁠⁠⁠⁠⁠ productcoffeepodcast.com ☕️

Co-founder and Head of Design at Under, Eden Vidal, joined me on Ditching Hourly to talk about productizing design sprints, optimizing your business to suit your personality, and convincing contractors to ditch hourly billing. Eden's Links:https://edenvidal.com/https://weareunder.design/https://www.linkedin.com/in/edenvidal/AI Summary:Eden Vidal, a designer and developer, shares his success with value-based concepts for his design studio. He specializes in brand sprints, a niche methodology for running branding processes for young technology companies. The brand sprint focuses on creating a brand story and developing a visual language, primarily for the homepage of a website. Eden emphasizes the importance of speed and delivering quick and fancy results for startups. The ideal clients for brand sprints are funded startups that already have some branding but feel a mismatch and a need for a quick and premium solution. Eden discusses his approach to managing his time between brand sprints and his own creative projects. He explains that while his wife focuses on optimizing brand sprints, he wants to pursue more and work on his own entrepreneurial ventures. They also discuss the challenges of transitioning from hourly contracts to fixed-price projects and the importance of clear communication and expectations. Eden shares his experience of hiring contractors and the benefits of focusing on delivering results rather than selling time. They also explore the idea of creating a platform that simplifies the process of defining project requirements and finding the right freelancers.Chapters00:00 Introduction and Background06:22 The 10-Day Brand Sprint Process08:38 Ideal Clients for Brand Sprints29:16 Balancing Brand Sprints and Personal Creative Projects37:36 Transitioning from Hourly Contracts to Fixed-Price Projects42:18 The Benefits of Delivering Results Instead of Selling Time53:01 Simplifying the Freelancer Hiring Process with a Platform ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

Abhash Bikram Thapa is a multidisciplinary designer and digital artist from Nepal. He has worked as an art director in an advertising agency and helped launch a dozen products in Nepal. He leads and manages the design team at Leapfrog. Being an engineering manager and part of the management (spearhead) team, he is also responsible for leveling up the workflow and processes of the Leapfrog. He also conducts workshops on Design Thinking, Double Diamond, Design Sprint, and UX Design process. Get Inspired, Be a Doer. Host: Anup Ghimire Anup's LinkedIn: https://www.linkedin.com/in/anup-ghimire-9366aa5a/ Guest: ‪ @AbhashBikramThapa  Instagram: / https://www.instagram.com/abhash.things/ Linkedin: https://www.linkedin.com/in/abhashthapa/  

Come join Share PLM for another podcast episode with Andrea Järvrén, the Transformation Manager, Methods and Practices in Tetra Pak. Andrea has a strong background in business transformation and global process driver roles with focus on problem solving with an iterative approach. She specialises in facilitation with Design Thinking mindset, Design Sprints and tailored workshops in an enterprise setting, doing everything from facilitating, distributing competence, transforming and scaling to accelerating transformation. In this episode, we are talking about:⚉ Introduction to Design Thinking at Tetra Pak⚉ Practical Applications of Design Thinking⚉ Design Sprint Methodology⚉ Facilitation and Preparation⚉ Measuring Effectiveness⚉ Adapting to Remote Work⚉ Scaling Design Thinking PracticesMENTIONED IN THIS EPISODE:⚉ [Book] Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp - https://amzn.to/4c3ih84 ⚉ [Book] Lean UX: Applying Lean Principles to Improve User Experience by Josh Seiden and Jeff Gothelf - https://amzn.to/3KAMmzX ⚉ [Book] Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer series) by Alexander Osterwalder and Yves Pigneur - https://amzn.to/4c9QHWR ⚉ Playing to Win: How Strategy Really Works by A.G. Lafley and Roger L. Martin⚉ AJ&Smart - https://www.ajsmart.com/ ⚉ Lightning Decision Jam (LDJ) - https://www.workshopper.com/lightning-decision-jam CONNECT WITH ANDREA:Linkedin: https://www.linkedin.com/in/andrea-j%C3%A4rvr%C3%A9n-56a1433/ CONNECT WITH SHARE PLM:Website: https://shareplm.com/ Join us every month to listen to fascinating interviews, where we cover a wide array of topics, from actionable tips, to personal experiences, to strategies that you can implement into your PLM strategy.If you have an interesting story to share and want to join the conversation, contact us and let's chat. We can't wait to hear from you!

In episode 23 of Careers in the Business of Law, Kelly Griswold talks with David about how her grandmother's approach to painting influences her decisions as CEO today, the importance of surrounding yourself with the right people, and repeatedly returning to the Why questions. They also talk country music and Garth Brooks. Today's guest is Kelly Griswold.  Kelly is the Chief Executive Officer at Onna, a data management platform company. Prior to joining Onna, Kelly served as Senior Vice President at Axiom spin-out Knowable, where she led the go-to-market function and built the global partnerships and alliances teams. Kelly has also worked in finance and corporate development roles in renewable energy – she was previously the Senior Vice President of Business Development at Sungevity, co-founder of GSSG Solar, and part of the Global Special Situations Group at SunEdison.   0:11 - Introduction Kelly Griswold, CEO of Onna, joins David Cowen to discuss her vibrant career trajectory and insights into the world of legal tech. Kelly shares her beginnings in the Bay Area and her educational and professional journey across the U.S. and Europe. Kelly reminisces about her childhood in Santa Cruz, describing her early artistic influences under her grandmother's guidance. "I was spending a lot of time with her and had some aptitude for it," she recalls, linking her creative roots in art to her later business acumen. 2:19 - Artistry Meets Entrepreneurship Kelly explores the parallels between her artists and CEOs. Like using watercolors, both fields require flexibility and an evolving vision. 3:44 - Technology and Transition Kelly journeys from art and sociology to the world of (math!), finance, and technology. Her story highlights a career filled with calculated risks and pivotal changes, culminating in leadership roles in renewable energy and legal tech. 7:28 - Value of Relationships In a powerful testament to the importance of professional networks, Kelly credits Alec Guettel as a key influence who reintroduced her to legal tech at Axiom. She underscores the importance of surrounding oneself with trustworthy, inspirational people. 12:54 – Driving Innovation at Onna Kelly dives into the culture and operations at Onna, emphasizing a learner's mindset and the critical role of understanding customer needs in tech innovation. "It's a constant reminder...do we really understand the Why behind the actions that we're taking?” 14:23 - Design Sprint and Team Dynamics Kelly recounts a transformative design sprint that fostered team cohesion and innovation at Onna. She highlights the blend of structured creativity and team bonding that characterized this pivotal moment. 16:02 - Country Love Kelly talks about her unexpected love for 90s country music, particularly Garth Brooks, illustrating her unique personal and professional path.   Mentions: Bucknell University: Kelly's alma mater. Bucknell University Axiom: A company involved in legal tech. Axiom Griswold Inn: Mentioned as a location for a team event. Griswold Inn Garth Brooks: Mentioned as a favorite musician of Kelly's. Spotify link  

Welcome to the Country Proud Living Podcast, I'm your host LoriLynn.Thanks for being here! Today I am sharing about GROWTH, and although it can be difficult is can be a very rewarding journey inward. Personal growth is a process of understanding yourself and striving to  reach your highest potential. It means always asking yourself who you are becoming and how you plan to get there. The truth is what you are looking for is not out there, it is in within you! Growth sometimes requires disruption - just as a plant rearranges the soil from which it sprouts. We all know that life can be challenging and it is helpful to remember to Grow through what you go through.  We don't grow when things are easy. We grow when we face challenges.  Links to my favorite books! Each one has been life changing for me.   The Rhythm of Life by Author Matthew Kelly:  https://www.amazon.com/Rhythm-Life-Matthew-Kelly/dp/1942611404You are a Badass by Author Jen Sincero: https://jensincero.com/Atomic Habits by Author James Clear:  https://jamesclear.com/atomic-habitsThe Four Agreements by Author Don Miguel Ruiz: https://www.miguelruiz.com/the-four-agreements Additional  links to learn more about the ideas shared in today's podcast. Design Sprint and what it is. https://en.wikipedia.org/wiki/Design_sprint Design Thinking  https://www.interaction-design.org/literature/topics/design-sprintsHow to conduct an Effective Design Sprint. https://www.toptal.com/designers/product-design/effective-design-sprint Remember to always grow through life!Love & Light,  LoriLynnPlease follow the podcast by clicking  + Follow at the upper right or you can copy link or share show to share with your friends and family!Most importantly, please leave me a review! if you scroll to the bottom of the episodes you will see rating, 5 stars and Write a Review prompt.Welcome to the Country Proud Living Podcast, I'm your host LoriLynn. Please follow the podcast by clicking + Follow at the upper right or you can copy link or share show to share with your friends and family!Most importantly , please leave me a review! if you scroll to the bottom of the episodes you will see rating 5 stars and Write a Review prompt. This is truly one of the only ways to help my podcast to grow and it would mean a lot to me! Thank you! LoriLynnPlease share this podcast with your like minded friends and family! Please subscribe to never miss an episode! If you have questions, ideas of topics you would like to learn more about, you want to work with me, or you have feedback both good and bad is welcome it can be sent to info@countryproudhome@gmail.comSHARING ADDITIONAL LINKS TO CONNECT WITH ME: : )IG: www.instagram.com/loriolafsonPODCAST:Apple: https://podcasts.apple.com/us/podcast/country-proud-living-nurturing-home-empowered-self/id1715855014?i=1000645120377OR for Spotify, iHeart, the pod can be found most anywhere you choose to listen:https://feeds.buzzsprout.com/2247458.rssLinkedIn: https://www.linkedin.com/in/olafsonloriMY ART GALLERY: https://lorilynn-o-uter.pixels.com/PINTEREST: https://pin.it/3mX6xMNcR

In this episode of “Productly Speaking”, Teresa Cain shares her insights on her creation of the 2 Hour design sprint. We explore how design thinking benefits product managers and how Teresa's condensed two-hour design sprints can be an excellent implementation of design thinking. Despite the shorter timeframe, participants can achieve meaningful outcomes by preparing beforehand. Teresa also discusses fostering an inclusive organizational culture, compares two-hour sprints with the traditional five-day format, and highlights the importance of customer empathy. Additionally, she addresses challenges related to remote or hybrid teams and provides strategies for driving alignment. We also discuss the origin of the two-hour design sprint and Teresa's journey from writer to product manager. Show Notes

Jake Knapp loves tech. He grew up using Apple II and then Mac computers, browsing bulletin boards, and making his own games. As an adult, he worked at Microsoft on the Encarta CD-ROM, before being hired by Google, where he worked on Gmail, co-founded Google Meet, and created Google Ventures' Design Sprint process. Today, he's a venture capitalist and consultant for start-ups, as well as a writer.But, if Jake was an early adopter and booster of the upsides of technology, he was also early in sensing its not-so-positive side effects. Twelve years ago, unhappy with the pull his smartphone was exerting on him, he decided to curb its distractions. He continues to use this distraction-free phone today.Today on the show, I talk to Jake about what motivated him to change his relationship with his phone over a decade ago and what steps he took to do so, including how and why he lives life without a web browser or email app on his phone. We get into what realizations about work and life Jake's gotten from having a distraction-free phone, why he doesn't think using tools like Screen Time or a dumbphone are always the best solutions to reducing the phone itch, and how he also cuts down on distractions on his desktop computer.Resources Related to the PodcastMake Time: How to Focus on What Matters Every Day by Jake Knapp and John ZeratskySprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake KnappAoM Podcast #450: How to Make Time for What Really Matters Every Day With John Zeratsky AoM Podcast #972: Down With Pseudo-Productivity: Why We Need to Transform the Way We Work With Cal NewportAoM Article: The Complete Guide to Breaking Your Smartphone HabitAoM Article: 5 Concrete Ways to Develop a Healthier Relationship With Your Phone (No Blocking or Deleting Apps Required!)AoM Podcast #420: What Makes Your Phone So Addictive & How to Take Back Your LifeFreedom appHow We Feel appLight Phone IITime TimerConnect With Jake KnappJake's website

Rob Hamblen shares his insights on effective sprint facilitation, why he asks clients if they're designing for today or tomorrow, and why design sprints have a PR problem. Highlights include: What do you do when senior leaders aren't willing to be wrong? What types of business challenges are most suited to a design sprint? What have you learned from facilitating sprints with tricky team dynamics? Does dot voting to enable effective group decisions to be made? Does it matter if design sprints are performative if alignment is the result? ====== Who is Rob Hamblen? Rob is the Founder of Be the Leap, a company specialising in the combination of rapid innovation frameworks, like the Design Sprint and Design Thinking, with leadership accelerators. Why? To help product teams launch more successful products! With over three decades of experience working in and leading teams that make digital products, Rob has worked with clients like AMEX, Adidas, HSBC Bank, McKinsey and ‘that company formerly known as Twitter'. Before founding Be the Leap, Rob served as a Product Design Director at AJ&Smart in Berlin. In this role, he honed his facilitation expertise, leading the B2B sprint team and overseeing both the client experience and the development of the product offering. Prior to that, Rob spent some time in sunny Dubai as the Creative Director of UX for IBM iX, where he helped to establish IBM Studios and managed a cross-functional team that supported clients as they sought to transform their businesses. ====== Find Rob here: LinkedIn: https://www.linkedin.com/in/robhamblen/ Instagram: https://www.instagram.com/betheleap/ Website: https://www.betheleap.com/ X: https://twitter.com/bamberlingling ====== Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Follow us on our other social channels for more great Brave UX content! YouTube: https://www.youtube.com/TheSpaceInBetween/ LinkedIn: https://www.linkedin.com/company/the-space-in-between/ Instagram: https://www.instagram.com/thespaceinbetw__n/ ====== Hosted by Brendan Jarvis: LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis/

Tu peux soutenir sur le podcast sur KissKissBankBank ou en mettant 5⭐️ sur Apple Podcasts ou Spotify !Pauline est Product Designer, artiste et la fondatrice du Laptop.Au lycée, Pauline pratiques plusieurs activités artistiques : photo, musique, écriture. A la fin du cycle secondaire, Pauline commence des études d'arts du spectacle. C'est là où elle commence à s'intéresser à la relation à l'autre via un medium, lorsqu'un état de transformation s'opère. Cette relation la suit lorsqu'elle se réoriente vers des études de photographie et nouveau média. Se rendant compte que les métiers liés à ses études ne lui permettront pas d'en vivre, Pauline se réoriente de nouveau et rejoint Les Gobelins en conception et réalisation multimédia. Elle y apprend le développement, le graphisme, la conception, l'architecture d'information, etc. Elle complète ses études en faisant les Arts Décos, en atelier de recherches interactives, où elle travaille sur des installations artistiques interactives.A la fin de ses études, Pauline rejoint l'Institut National de l'Audiovisuel (INA) où elle réfléchit, conçoit et design la première version du site internet de l'INA, pour avoir accès à l'ensemble des contenus de l'institut. Elle revient sur la réflexion autour de cette plateforme et les étapes par lesquelles elle est passées pour la concevoir, à une époque où YouTube et Dailymotion voyaient à peine le jour.Après 4 années à l'INA, Pauline en désaccord avec la nouvelle direction et stratégie, décide de partir en agence pour travailler sur plusieurs projets à la fois. Dans une premier temps, elle travaille sur des sites internets, puis, avec la sortie de l'iPhone, sur des applications.Elle traverse ensuite la Manche pour rejoindre une petit agence et travailler pour l'opérateur téléphonique O2, où elle découvre ses premiers ateliers UX et le métier d'UX Designer, tel qu'on le connait aujourd'hui.Après un temps en agence, Pauline rejoint Adobe en tant que freelance pour travailler sur les outils internes de l'entreprise : service client, ressources humaines…Alors qu'elle est freelance, Pauline voyage beaucoup, est souvent seule et trouve qu'elle n'est jamais en lien avec d'autres experts de son milieu et qu'elle n'apprend pas assez de ses pairs. Elle se dit alors qu'il faudrait un lieu identifiable pour rencontrer des gens et travailler, comme elle en rencontrer en Angleterre, en Allemagne ou aux Etats-Unis. Pauline décide alors de créer Le Laptop, l'un des premiers espaces de coworking en France. Elle revient sur la genèse du projet, la façon dont elle l'a mis en place et ses apprentissages. Avec l'arrivée de WeWork sur le marché, et d'autres gros noms du coworking, le Laptop a dû arrêter cette activité…Rapidement, des entreprises contactent Pauline pour les former au design. En parallèle, elle donne aussi des formations dans différentes écoles de design. En parallèle, Pauline se spécialise dans la méthodologie du Design Sprint, théorisé par Google. C'est la première formation qui sera officiellement proposée aux entreprises, puis aux apprenants individuels, par le Laptop. Depuis, le Laptop propose de nombreuses formations (UX Design, UX Writing, Design Ops…). Pauline revient sur la façon dont elle crée des formations et ce qu'elles apportent aux gens qui le suivent.A côté de son métier de designer, Pauline est également artiste plasticienne et photographe. Elle nous raconte en quoi sa pratique de l'art l'aide au quotidien dans son métier de designer et vice versa. Elle nous explique comment elle se motive à créer et les contraintes qu'elle s'applique pour développer sa créativité.Les ressources de l'épisodeLe Laptop (Marseilles)Le Design Sprint en pratiqueMIT newsletterSeth Godind.MBAVitaly FriedmanMitch BaeyensJason FriedXavier de MazenodAlexandre EisenchteterCreator Science PodcastVlanLes autres épisodes de Design Journeys#42 Benoit Drouillat, VP Design @ Botify#69 Zalihata Ahamada Lafeuille, Design Ops Manager @ GlovoPour contacter PaulineLinkedIn

Tu peux soutenir sur le podcast sur KissKissBankBank ou en mettant 5⭐️ sur Apple Podcasts ou Spotify !Thomas Vidal est Head of Design chez Thiga, en mission dans le groupe Accor.Après son bac, Thomas passe une licence en informatique. A la sortie de l'iPhone, souhaite se réorienter dans l'UX Design, dans la création d'interface homme-machine (IHM). Étant basé à Toulouse, il rentre à l'école nationale d'aviation civile pour faire une master d'ergonomie IHM.Pour son stage de fin d'études, il travaille sur un écran tactile à destination des pilotes et des co-pilotes d'avion pour simplifier les interactions dans le cockpit.Par peur de faire les mêmes choses pendant 40 ans, Thomas décide de rejoindre le cabinet Exakis, à la fin de son stage, afin de travailler sur différents projets dans le temps. Il y travaille pour des entreprises comme Airbus ou Total. Cependant, il se voit confronter à un problème d'agence : il répond à un brief, prototype énormément, discute avec de nombreux utilisateurs, livre des maquettes qui, au final, ne seront jamais développées par le client.Thomas travaille, via Exakis, à l'uniformisation de la plateforme des SAMU de France en tant que Designer. En travaillant sur ce projet, il vient souvent à Paris et doit travailler avec des Product Managers du cabinet Thiga. Cabinet qu'il rejoint à la fin de sa mission, en tant Product Designer.Sa première mission sera au sein de l'incubateur d'AXA : l'Accélérateur. Où, pendant 1 an, il fait toutes les semaines un Design Sprint pour tester de nouveaux projets au sein de l'assureur. Même si l'exercice est intellectuellement stimulant, il est extrêmement intense, ce qui fait que Thomas change de mission au bout d'un an.Il passe ensuite chez Splio, en tant que Lead Product Designer. Une mission “classique” de Product Designer au cours de laquelle Thomas commence à manager une équipe et à monter en compétence sur ces sujets. Une montée qui est également suivie et mise en place du côté de Thiga.Par la suite, Thomas rejoint Doctolib en tant que Design System Manager. Il nous explique comment il fait pour mettre en place un Design System dans une structure de plus de 30 designers où la cohérence graphique commençait à manquer.Ensuite, Thomas occupe le rôle de Head of Design chez Leetchi, puis VP Digital Design chez Décathlon, puis Head of Product Design chez Accor. Dans cet épisode, on revient sur ces 3 aventures, afin de comprendre comment bien structurer une équipe et s'assurer qu'elle va dans la bonne direction. Pour ça, Thomas à 3 piliers sur lesquels il revient :Création d'une vision designMise à plat de l'organisation et de l'équipe designVéhiculée une culture design dans les équipes et l'entrepriseIl nous explique comment il a mis en place ces 3 piliers dans les entreprises dans lesquelles il y a travaillé et comment n'importe quelle entreprise ou même équipe design peut s'en saisir pour l'adapter à son contexte et ses besoins.Thomas explique également ce qu'il recherche chez un ou une Product Designer lorsqu'il recrute, mais aussi comment sa vision a évolué à ce sujet.Enfin, Thomas aborde l'importance de mettre en place un cadre dans lequel les équipes peuvent s'épanouir, tout en leur offrant la latitude de s'adapter à chaque situation et à leurs enjeux.Les ressources de l'épisodeThigaREX sur la création du Design System de DoctolibNN Group UX PodcastDesign MattersArtiom DashinskyArticulating Design Decision, Tom GreeverLes autres épisodes de Design Journeys#9 Mickaël David, Design Director @ Doctolib #64 Jean-Baptiste Kaloya, Head of Product Design @ bpifrance#70 Vanessa Guilloteau, Head of Product Design @ CANAL+Case Study #2 Discovery Discipline avec Rémi Guyot & Tristan CharvillatPour contacter ThomasLinkedIn

In this episode of the Giant Robots Smashing Into Other Giant Robots podcast, hosts Will Larry and Victoria Guido discuss the intricacies of product design with thoughtbot's Senior Designers, Rami Taibah and Ferdia Kenny. They delve into the newly launched Product Design Sprint Kit by thoughtbot, which is designed to streamline and enhance product development. Ferdia and Rami explain how the kit aims to compress the design process into a focused five-day sprint, allowing teams to move from idea to user-tested prototype efficiently. They discuss the genesis of the kit, its components, and the rationale behind making it openly available. Towards the end of the episode, the conversation shifts towards the broader implications of design in product development, the iterative nature of design sprints, and the value of user feedback in guiding product decisions. Rami and Ferdia share real-world examples where product design sprints led to significant pivots or refinements in product strategy, emphasizing the critical role of user testing in uncovering genuine user needs versus presumed functionalities. Follow Rami Taibah on LinkedIn (https://www.linkedin.com/in/ramitaibah/). Follow Ferdia Kenny on LinkedIn (https://www.linkedin.com/in/ferdiakenny/). Follow thoughtbot on X (https://twitter.com/thoughtbot) or LinkedIn (https://www.linkedin.com/company/150727/). Become a Sponsor (https://thoughtbot.com/sponsorship) of Giant Robots! Transcript: WILL:  This is the Giant Robots Smashing Into Other Giant Robots podcast, where we explore the design, development, and business of great products. I'm your host, Will Larry. VICTORIA: And I'm your co-host, Victoria Guido. And with us today are Rami Taibah, Senior Designer at thoughtbot, and Ferdia Kenny, Senior Designer at thoughtbot, here to talk to us about the newly released Product Design Sprint Kit from thoughtbot. Ferdia and Rami, thank you for joining us. Why don't you introduce yourselves a little bit, tell us a little bit about each of your background while we get started? FERDIA: I'm Ferdia. I'm a product designer at thoughtbot. I've been with the company for nearly three years now. I'm based in Dublin in Ireland, but I'm from the West Coast of Ireland. Happy to be on the podcast. It's my first time coming on, so that'll be a new experience. RAMI: Yeah, so I'm Rami Taibah, and I am also a senior designer at thoughtbot for nearly two years. I'm also from the West Coast, like Ferdia, but I didn't move. I'm still where I'm from [laughs]. VICTORIA: Yeah, so just to get us warmed up here, why don't you tell us something interesting going on in your lives outside of work you want to share with the group? FERDIA: For me, I'm trying to do a bit of traveling at the moment. So, one of the benefits, obviously, of working with thoughtbot is that we are a fully remote company. As long as we're kind of staying roughly within our time zones, we can kind of travel around a little bit. So, I'm actually in France at the moment and going to Spain in March. So yeah, I'll be working from a couple of different spots, which is really cool and a lot of fun. RAMI: Yeah, it's pretty cool. I always see Ferdia, like, having these meetings in, like, these different locations. Just a few months ago, you were in Italy, right? FERDIA: Yeah. Yeah [laughs], that's right, yeah. RAMI: Yeah. So, for me, well, first of all, I got a new baby, new baby girl, exactly on New Year's Day, so that's interesting, going back home every day and seeing how they evolve very quickly at this age. Another thing is I've been doing a lot of Olympic weightlifting. It's probably one of the consistent things in my life since COVID. I was a CrossFitter. I got out of that, thankfully. But coming back into, like, after quarantine, weightlifting seemed like a good choice because it doesn't have the social aspect of CrossFit, and I can just do it on my own. WILL: How is your sleep? RAMI: I'm a heavy sleeper, and I feel guilty about it, so no problems here [laughs]. WILL: Yeah, that was one thing I'm still trying to recover from–sleep. I love my sleep. And so, I know some people can do with little sleep, but I like sleep. And so, I'm just now recovering, and we're almost two years since my baby boy, so [chuckles]... RAMI: Yeah, I'm a heavy sleeper. And I tell my wife, like, we have this understanding, like, if you ever need anything from me besides...because she has to be up for, like, breastfeeding, just kick me. I'll wake up. I'll do whatever you need [laughs]. WILL: That's awesome. VICTORIA: So, my understanding is that if you want to get better at any sport, if you get better at deadlifting, that will help you progress in your sport pretty much. That's my [laughs] understanding. I don't know if you all feel that way as well. RAMI: Oh, I never heard that. But I do know that these three, like, three or four basic lifts just basically boosts you in everything else, like, deadlifts, back squats. And what was the third one? Bench press, I guess. FERDIA: And pull-ups as well, I think, is a compound exercise. I just hate like this. I look for an excuse to skip them, so...[chuckles] VICTORIA: Yeah, the four essential exercises, but it doesn't mean that they're fun, right? FERDIA: [chuckles] VICTORIA: Yeah. And then, Will, I heard you were also training for a new activity, the 5k. WILL: Yeah, I'm going to run a 5k with my best friend. He's coming into town. So, I'm excited about it. I've always tried to do running, but my form was horrible, and I'll get injured, tried to do too much. And I think I finally figured it out, taking it slow, stretching, making sure my form is correct. So, it's been good. I've enjoyed it. And it's interesting looking at what I'm doing now versus when I first started. And I was like, whoa, like, when I first started, I couldn't even run a mile, and I'd be out of breath and dying and just like, ah, and then now it's like, oh, okay, now I'm recovered, and I can walk it off. So, one thing it's taught me is just consistent, being consistent because I feel like with working out and running, you have this, like, two-week period that it's just hard. Everything hurts. Your body is aching. But then after that, your body is like, okay, you're serious. Okay, then, like, I can adjust and do that. And then once you get over that two weeks, it's like, oh, okay, like, still, like, sometimes I still push it and get sore, but for the most part, my body is like, okay, I get it. Let's do this. And then now, compared to before, now I'm just like, I can't stop because I don't want to go back through that two weeks of pain that I started at, at the very beginning. So, yeah, it's been a very good journey. I don't know how far I'm going to go with it. I don't know if I'm going to go a full marathon or a half marathon. I will increase it and do multiple races, but yeah, I don't know how far I'm going to go with it. VICTORIA: Well, it's interesting. It reminds me how, like, anytime you do something new, you're forming new neural pathways in your brain, then you can get in a routine, and it becomes easier and easier every time you do it. So, I'm going to try to relate this back to our Product Design Sprint Kit. It's like a set of exercises you can learn how to do that might be difficult at first, but then it becomes a part of the way that you work and how you build products, right? So, why don't you tell me a little bit about it? Like, what is it? What is the product design kit that you just came out with? FERDIA: The PDS kit or the Product Design Sprint Kit it was something that I'd kind of been playing around with in investment time for a while, and then spoke to Rami about it a couple of months ago, and he got on board. And it really accelerated what we were doing. And it was basically, like, a product design sprint is a known process in design and product design and product development. I think it was started by Google. And, essentially, the concept is that you can take an idea that you have for something new and, in five days, go from that idea to creating something that can be user tested, and so getting real kind of validated feedback on your idea. Yeah, so try to do it in a compressed timeframe. That's why it's called a sprint. So, you're trying to do it within five days. And the concept for kind of creating a kit that we could share to people beyond thoughtbot was that we tend to repeat a lot of the same instructions in each sprint, so we're running very similar exercises. The outcomes are slightly different, obviously, depending on the customer, but the exercises themselves are pretty similar. So, the [inaudible 06:42] kind of when we're talking to the customer are often very much the same. And we just thought that we get a lot of inquiries from start-ups, I think probably maybe even more so in Europe, before they're funded and looking kind of for the first step. Like, what can they do? So, a lot of them, if they're not in a position to, say, pay for some of our design team to come on with them and run a sprint with them, we thought it'd be cool to be able to give them, well, you know, this is something free that you can run yourself with your team and will kind of get you on the ladder. It will hopefully give you something that you can then take to an investor or somebody that could potentially fund a kind of bigger sprint or maybe even an MVP build. WILL: Let me ask you this: Why is design so important? So, if I'm a developer, or a CTO, or a CEO of whatever, why should I be an advocate for design? RAMI: Well, over here at thoughtbot, we do a lot of iterative design. I think that's a key factor that we should take into consideration. With iterative design, it's the idea of designing something based on a validation or based on a user and doing it quickly and testing it to get feedback from the user or from the market and adjust from there, instead of just designing something in, like, a silo and releasing it after six months and then discovering that you went off course four months ago. And that will cost you a lot of time, a lot of money, a lot of agony, I guess [laughs]. And it just generally will become a very frustrating process. I've seen clients before thoughtbot where they come in and they've been working on this thing for six months, and they're just not releasing and pushing the release for month on month just because the CEO does not feel like it's at par with what he's using on, like, everyday apps. And he's, like, looking at, oh, I want to look like Instagram, or feel like Instagram, or feel like whatever they like when, in reality, products don't evolve that way. And Instagram has already, I don't know, 12 years of development and design behind it. And you can't possibly expect your app that you're launching for your startup to feel the same, look the same, and all that stuff. That's why design is important. So, you just discover early on that you are on the right path and always correcting course with different design techniques, including the PDS. FERDIA: What you're talking about there just de-risks a lot of stuff for people when they're trying to create something new. You could have the, you know, a really, really impressive product under the hood that can do a lot of really technical stuff. But if it's very hard to use, or if it's very hard to kind of tap into that magic that you've built on the development side, people just won't use it, and you won't be able to generate the revenue you want. So yeah, the user experience and kind of the design around that is really important to get people actually using your product. VICTORIA: Yeah, I can relate to what you all have said. I've talked with founders before, who they maybe have a lot of experience in the industry and the problem that they are trying to solve. They think I know what it should look like. I just need developers to build it. But the activities you described about the product design sprint and creating something where you can go out and test that theory, and then incorporate that feedback into your product, and doing it within five days, it seems like a really powerful tool to be able to get you on the right path and avoid hundreds of thousands of dollars of development spend, right? FERDIA: Yeah, 100%, yeah. And, like, a typical outcome for a product design sprint will never be a fully polished, like, perfect design. That's just...it's not realistic. But what you will hopefully have by the end of that five days is you will know, okay, these are, like, five or six things that we're doing right, and these are things we should keep going with. And maybe here are three or four things that we thought users would like, or potential customers would like, and we are actually wrong about those. So, we need to change those things and maybe focus on something else. So, as Rami said, design is an iterative process that is like your first iteration. But getting that feedback is so helpful because, as Rami said, if you spend six months developing something and figure out that 4 of the ten things that you built weren't needed or were wrong, or customers just didn't want them, that's a really, really expensive exercise. So, a design sprint, kind of if you're to do them on a continuous basis or every couple of months, can be a really helpful way to check in with users to make sure what you're committing your resources to is actually going to benefit them in the long run. RAMI: Yeah. And I would also like to add, like, one of the outputs of a design sprint is a prototype. To me, I'm always like, seeing is believing. It's just better to have a prototype as a communication tool within the team with clients, with customers, with users, instead of having, like, a document or even just wireframes. It just doesn't really deliver what you're trying to do, like a prototype. FERDIA: Yeah, 100%, Rami. And, like, on the prototype, like, a good comparison that people, if they're not in product development, might have seen it's like if you're building a house, like yourself, Victoria, a lot of architects will give you two-dimensional plans. And for people that aren't in the building industry, plans can be difficult to read or difficult to visualize what those actually look like. But if you can give someone a 3D representation of the house, you know, they can see, oh yeah, this is what it's going to kind of look like and what it's going to feel like. And the prototype that Rami is talking about gives you exactly that. So, it's not just this is our idea; it's, this is actually what the thing could look like, and what do you think of that? So yeah, it's definitely a valuable output. VICTORIA: We're having this debate about whether or not we need a designer for our renovation project. And I'm very much pro [laughs] designer. And maybe that's from my background and being in software development and, like, let's get an expert in here, and they will help us figure it out [laughs], and then we'll make less mistakes and less expensive mistakes going forward. So, I think there's a lot of analogies there. So, this product design sprint is a service that we offer at thoughtbot as well, right? We do workshops and meetings together with the client, and you all have this idea to record the videos and put all the content out there for free. So, I'm curious how that conversation went within management at thoughtbot and how did the idea really get started and get some traction going. FERDIA: The benefit of the Product Design Sprint Kit what you get out of it won't replace, say, doing a product design sprint with thoughtbot because you will have expert product designers or developers in the room with you to kind of share their ideas and their experience. So, the output you're going to get from running a sprint with thoughtbot will be more beneficial, definitely. But what we were trying to, I suppose, cater for was people that fall in the gap, that they're not quite ready to bring thoughtbot on board, or they don't have enough funding to bring thoughtbot on board to do a product design sprint, or a longer discovery sprint, or something like that. But we want to be able to give those people in kind of the software community something actionable that they can actually take and use. So, the first three days, I think, of the Product Design Sprint Kit will be really, really valuable to people. It'll really help them identify the problem that they're trying to solve and then to come up with a lot of different solutions and to try to pick one of those. And probably where it's going to be a bit more challenging if you don't have experience in design or in development will be around the prototype, which Rami had spoken about. You can kind of do some offline things, and there are ways to test things without, say, a high-fidelity prototype, but those high-fidelity prototypes, again, are something that could be helpful. But thoughtbot has always had an approach of kind of giving stuff for free to the community, either open source or just letting people, yeah, letting people learn from our resources and from what we know. And so, yeah, this is just a way to, hopefully, cater to people that we currently can't work with for a variety of reasons but that this is something that they could maybe use in the meantime. MID-ROLL AD: Are you an entrepreneur or start-up founder looking to gain confidence in the way forward for your idea? At thoughtbot, we know you're tight on time and investment, which is why we've created targeted 1-hour remote workshops to help you develop a concrete plan for your product's next steps. Over four interactive sessions, we work with you on research, product design sprint, critical path, and presentation prep so that you and your team are better equipped with the skills and knowledge for success. Find out how we can help you move the needle at tbot.io/entrepreneurs. WILL: So, can you break down...you said it's five days. Can you break down what is walking you through, like, each day? And, like, what experience do I have? Because I know, I've tried to get in Figma sometimes, and it's not easy. It's a pain at times. You're trying to maneuver and stuff like that. So, what do I have to do? Like, do you show me how Figma? Do you give me a template with Figma? Like, how do you help me with those things? And I know Miro and those things. So, like, walk me through each step of the sprint. RAMI: Yeah, well, I mean, Figma and Miro are just tools that just became popular, I guess, after COVID. Design sprints used to be physical, in the same room as sprints. You would get the clients or the stakeholders in a room and do all that stuff. But Figma, FigJam, and, you know, kind of...I don't know if this was part of their, like, product thinking, but it kind of allowed doing full-on design sprints in their tools. So, the first step or the first day would be, like, the understanding day where basically we gather information about the product, the users, what's out there, and just come up with a general plan on how to go forward. And the second day would be divergent where we just look at what's out there and come up with these crazy ideas, kind of, like, a brainstorming thing but in a more inclusive, I guess, way and in a more organized way. So, you don't have people shouting over each other. Like, being anonymous also is important on this day, so nobody really knows what you're doing or saying. It's just ideas to remove bias. Then, we'd have a converge day where we take all these ideas and consolidate them, which will be an input into the prototype phase. And the last day is the test phase. I mean, each of these days you can talk...have a full podcast. VICTORIA: I'm curious about when you're testing and when you're, like, I'll say thoughtbot is a global company, right? And so, there's lots of different types of users and groups that you might be wanting to use your app. I'm thinking, you know, sometimes, in particular, some of the applications I've been looking at are targeting people who maybe they don't have an iPhone. They maybe have lower income or less means and access to get products and services. So, how does your design sprint talk to designing for different types of communities? FERDIA: I think that's a great question, Victoria. I would say the first thing on it is that we'd often get a lot of people with a startup idea, and they would come in and say, "You know, this app could be used by everybody. So, like, we have kind of no beachhead market or no target market. Like, this would be great for the whole world." That's a very nice thought to have if it is something that could potentially be used by everyone. But we would generally say you should pick a smaller niche to try to establish yourself in first and hit a home run basically with that niche first, and then kind of grow from there. We would normally say to people as, like, again, this is going back to what Rami said about the iterative process. If at the end of the five days, you've picked the wrong beachhead market and it doesn't hit home with them, that's fine. You can just do another sprint next week or next month on a different kind of subsection of the market. So, I think picking a fairly niche sector of the market is a good starting point. You then run your product design sprint with that niche in mind and try to talk to five users from that. And, generally, we say five because, generally, if you have less than or fewer than five people contributing, you probably won't get enough data. You know that you could...if you only test with two people, you probably wouldn't get a thorough enough data set. And then, normally, once you go over five, you kind of start seeing the patterns repeating themselves. You get kind of diminishing returns, I guess, after five. So, that would generally be the approach. Try to identify your beachhead market, the one you want to go into first, and then you will try to talk to five people generally from the founding team's network that match the criteria of that beachhead market. And, in some ways, just the final point, I guess, is the fact that you have to pull them from your network is actually beneficial to kind of make you narrow down and pick a niche market that's accessible to you because you know people in it. RAMI: And maybe if you don't know anybody, then maybe you're in the wrong industry. FERDIA: Yeah. Great point. Great point because, yeah, it makes it a lot easier. It's nice to have loads of industries that you could go into, but it makes it so much easier if the founding team have contacts in an industry. Yeah, it makes a big difference. WILL: Yeah, I was going through the different days and kind of what you were talking about. So, like, one day is brainstorming, then converge, and then prototyping, and user testing kind of on that last day. It seems like it's completely laid out. Like, you're giving away all the keys except experience from the actual designer. It seems like it's all laid out. Was that the goal to, like, really have them fully laid out? Hey, you can do this from point A to point B, and this is what it looks like. Is that something that you're...because that's what it looks like as my experience with designers and stuff. And if that's the case, what was your reasoning behind that, to give it away? For someone, like you said, like a startup they can do this because you pretty much laid it all out. I'm not a designer, and I don't claim to, but it looks like I can do this from what you laid out. RAMI: Well, first of all, like, at thoughtbot, we're really big into open source, and open source is not always just development. It can be these kinds of things, right? It's not a trade secret. It's not something we came up with. We maybe evolved it a little bit from Google, I think it was Google Ventures, but we just evolved it. And, at the end of the day, it's something that anybody can do. But, actually, taking the output from it is something that we do as thoughtbot. Like, okay, you have a prototype. That's great. You tested it, but okay, now we want to make it happen. If you can make it happen, then great, but the reality is that a lot of people can't, and that's why there are, like, a gazillion agencies out there that do these things. So, the reasoning, I guess, and Ferdia can expand on, is, like, if somebody takes this and comes up with a great prototype and feels confident that they actually want to develop this idea, who else would be better than thoughtbot who actually gave them the keys to everything? FERDIA: Yeah, 100%, Rami. Yeah, it's essentially just helping people get on the first rung of the product development ladder with fewer barriers to entry, so you don't have to have a couple of thousand dollars saved up to run a sprint. This kind of gives you a really, really low entry point. And I guess there's another use case for it where you would often have potentially founders or even companies that want to release a new product or feature. And they might reach out to thoughtbot because they want to develop something, and they're very sure that this is what we want to develop. And, you know, maybe they don't want to engage with a product design sprint or something like that if they think they know their market well enough. And this could be a handy tool just to say to them, "Okay, if you can go away, take this free resource for a week, run a product design sprint with your team, and come back to us and tell us that nothing has changed, you know that you've correctly identified the right market and that you've validated your theories with them," then we can kind of jump into development from there. But yeah, it can be a good way, I suppose, to show the value of doing a product design sprint. As I said, a lot of people come in, and they have great ideas, and they can be fairly certain that this is going to work. But a product design sprint is really, really valuable to validate those before you dive into building. VICTORIA: And can you give us an example from your experience of a client who went through a product design sprint and decided to pivot maybe their main idea and go in a different direction? FERDIA: I'm not sure off the top of my head, Victoria, if I can pick one that pivoted in a completely different direction, but definitely, like, some of the clients that we worked with on the Fusion team in thoughtbot ended up changing direction or changing the customer that they were going after. So, some people might have had an idea in their head of who they wanted to tackle and might have had a particular, say, feature prioritized for that person. And through the product design sprint, we were able to validate that, actually, this feature is not that important. This other feature is more important, and it's more important to a different group than kind of what you initially thought. That would happen fairly regularly on a product design sprint. Like, I think if you look at the potential outcomes, one being that everything's exactly as you thought it was and you can proceed as planned, or the opposite end of the spectrum where nothing is as you thought it was and, you know, you kind of have to go back to the drawing board, it's very rare that you're on either end of those after a product design sprint. Most of the time, you're somewhere in the middle. You've changed a few things, and you're able to keep a few things, and that's kind of normally where they land. So, I would say nearly every customer that we've done a product design sprint with has changed some things, but never kind of gone back to the drawing board and started from scratch. RAMI: It's usually prioritization and just understanding what to do and also, like, get into the details of how to do it. That's where the value comes in. But, like, completely pivoting from a food delivery app to, I don't know, NFTs [laughs] never really happened. VICTORIA: Yeah, and it doesn't have to necessarily be a big pivot but looking for, like, a real-world example, like, maybe you're building an e-commerce site for a plant marketplace or something like that. RAMI: Yeah. Well, we had a self-help app where they already had the app in the market. It was a progressive web app, and they were really keen on improving this mood tracker feature. But then we did a product design sprint, and they had a bunch of other features, and that exercise kind of reprioritized. And the mood tracker ended up not being released in the first version of the actual mobile app because we were also developing a native app. VICTORIA: Gotcha. So, they were pretty convinced that this was an important feature that people wanted to track their mood in their app. And then, when they went through and tested it, users were actually like, "There's this other feature that's more important to me." FERDIA: One example of another client that we did, which was a kind of a wellness app, they wanted it to feel like a friend in your pocket. So, they were looking at ways to integrate with WhatsApp that you'd get notifications via WhatsApp. So, they would kind of be, like, friendly messages to people as if it's your friend, you know, texting you to check in. And that was kind of an idea going into it, and users did not like that at all. Like, they really didn't like that. So, we ditched that [inaudible 25:49] completely. But, again, that could have been something that they would have spent a long time developing to try to implement, and then to have users say this would have been a very, very costly waste of time. So, we figured that out in a few days, which was a money saver for the team. VICTORIA: And it must be pretty emotional to have that feedback, right? Like, it's better to get it early on so that you don't invest all the money and time into it. But as a founder, I'm sure you're so passionate about your ideas, and you really think you have the answers from your experience, most likely. So, I'm curious if there's any kind of emotional management you do with clients during this product design sprint. FERDIA: I think it definitely is. I think people, as I said, often come in with very strong opinions of what they feel will work. And it might even be a product that they specifically want, or they might be one of those potential users. And I actually think, say, engaging an agency like thoughtbot to design something like that, if we felt that they were going down the wrong path, that could be actually quite difficult to do. But because of product design sprints, you are user-testing it. The founders are hearing this feedback from the horse's mouth, so to speak. They're hearing it directly from potential customers. So, it's a lot more black and white. Now, sometimes, it might still be a case that a founder then doesn't want to proceed with that idea if it's not kind of going to be the way that they wanted it to be, and that's fair enough as well. But the feedback, as I said, it tends not to be that the idea is completely scrapped. It just means that you move a couple of things around. As Rami said, you deprioritize some things and prioritize other things for the first version, and that tends to be the outcome of it. VICTORIA: Are the users always right, or is it sometimes you can have an idea that persist, despite the early feedback from users? RAMI: Interesting question. Like, I see the parallels you're doing with the customer is always right, yeah. But the thing is, like, that's just my opinion, I think. We tested with users, and we kind of observe how they react to it and how they use the prototype. So, it's not like an opinion session or, like, a focus group where they're actually giving...a user can say something and do something else or react in a different way. But yeah, it's a fine line, I think. But I would be really surprised if ten users would agree on something and say something, and their behavior also would reflect that, and we won't pick up on. VICTORIA: Yes, I like the distinction you're making between what they say and then what the behavior shows, right? FERDIA: I think something important there as well, like you'll often hear it in design communities, is that you should listen to the feedback from customers but maybe not the solutions that they're proposing. Because, at the end of the day, like, thoughtbot have experts in product design and product development, so we want to figure out from the user's perspective what they want to achieve and maybe what their problems are, but not necessarily take into account or just, I suppose, not necessarily just follow exactly what they say the solution should be. You're kind of looking for the problems and the things that they're struggling with. You're trying to pick those up rather than just to do the solution that the customer is telling you. And you'll see that in a lot of startups as well that, you know, it's the famous Henry Ford quote about, you know, "If I'd listened to my customers, I'd have designed a faster horse." Sometimes, you need to listen to the problem, and the problem is getting from A to B faster, and then you come up with a solution for that rather than the solution that's been recommended to you. WILL: I want to pivot a little bit and ask you both, why did you get into design? FERDIA: I actually did architecture in university, and there were aspects of that I liked. Funnily enough, it's a fairly similar process to designing for software, and then it's an iterative approach. You're given a brief and yet you kind of take a concept forward. But then, when you apply for planning, you have to make changes. And when you kind of put [inaudible 29:41], you make changes. So, you're constantly, I suppose, designing iteratively. And then I got into startups and was kind of wearing a lot of different hats in that startup sort of world. But the product was the one area that always kind of got me excited. So, you know, if you tried to make a sale with a particular customer and they didn't want to go over something, like, coming home and trying to figure out, okay, how can I fix that problem with the product so that next time when I go to a customer, and they'll say, "Yes"? That was kind of what always gave me the adrenaline. So yeah, comparatively, between architecture and software, the turnaround times in software is so much faster that I think it's more enjoyable than architecture. You kind of can really see progress. Product design sprint in five days. You can kind of take something a long way whereas designing a building is a bit slower, but it's always kind of been some area of interest. Well, what about you, Rami? RAMI: Well, I wanted to become a hacker, but I ended up to be a designer [laughs]. No, really, when, like, in middle school, I really wanted to be a hacker and kept looking up what is it. Like, I see it in all these movies really cool, and I wanted to understand, like, how it's done online. And I saw, like, everybody is talking about this weird, little thing called command line. And it turns out, like, all these hacking, quote, unquote, "hacking tutorials" were done on Linux. So, I started looking into Linux and got into Linux. From there, I started blogging about Linux, and then I just really got into technology. I was in marketing. By then, I was a marketing major. So, that got me into blogging into, like, Linux and open source, which kind of triggered in my head, okay, I need to maybe pivot to a different career path. So, I did a master's degree in information management. Over there, I stumbled into design. The information management school that I was in, like, it was an interdisciplinary school at, like, design, coding, and business all mixed in. So, I stumbled in design there. VICTORIA: That's how you all got started. And now you've put this product out there pretty recently. I'm curious if you have thought about how you would measure the success of this effort. So, how do you know that what you put out there in the product designs kit is helping people or achieving the goals that you had originally set out to? FERDIA: Initially, Victoria, we obviously like to see the view counts going up on YouTube, and we're always open to feedback. So, like, at the end of each video and in the resources and stuff, we've got contact us kind of links and stuff. So, if people have feedback on how we could make it better or more useful, that would be really, really welcome. So, do feel free to reach out to us. And kind of the ultimate success metric for us would be to have somebody come to us in future and say, "Oh, we used that Product Design Sprint Kit that you produced before, and we either got funding or, you know, we got so much value out of it that we'd like to do a full product design sprint or an MVP build, or something like that." And the equivalent that we would kind of have a lot of in thoughtbot would be, say, gems in development where we would get people reaching out and say, "We use that gem all the time. We know about thoughtbot because of that." That kind of is a way to establish trust with potential customers. So, we're hoping that this is somewhat of an equivalent on the design side. WILL: Oh, it's been great chatting with both of you about design and what you came up with this. I really like it. I'm going to look more into it. VICTORIA: Yes. Thank you both for joining us. And I had one question. So, the sprint is the short-term. What would be, like, a product design marathon? Like, what's [chuckles] the big picture for people who are building products? Maybe that's a silly question, but... RAMI: No, it's not, I mean, but I would guess it's actually building the product and having a successful product in the market and iterate over it for years and years. VICTORIA: Yeah. So, it's a one-week sprint, and you could do it over and over again for many years just to fine-tune and really make sure that your product is meeting the needs of the people you were hoping to reach. Wonderful. All right. Well, thank you both so much for joining us. WILL: You can subscribe to the show and find notes along with a complete transcript for this episode at giantrobots.fm. If you have questions or comments, email us at hosts@giantrobots.fm. You can find me on Twitter @will23larry. VICTORIA: And you can find me on Twitter @victori_ousg. This podcast is brought to you by thoughtbot and produced and edited by Mandy Moore. Thanks for listening. See you next time. AD: Did you know thoughtbot has a referral program? If you introduce us to someone looking for a design or development partner, we will compensate you if they decide to work with us. More info on our website at: tbot.io/referral. Or you can email us at referrals@thoughtbot.com with any questions.

Aliya Itzkowitz and Sam Gould from FT Strategies join Nikita Roy to discuss their AI Design Sprint that they used to help nearly 20 publishers identify and validate potential AI opportunities. Aliya is a Manager at FT Strategies where she has consulted over 30 publishers across Europe, Asia, Africa and North America. Her work focuses on the critical shifts facing publishers today, including rethinking revenue models and understanding how to leverage AI. Before the FT, she worked at Dataminr, bringing AI technology to newsrooms, and at Bloomberg as a journalist. Aliya has a BA from Harvard University and an MBA from the University of Oxford.Sam is a data scientist at FT Strategies and has worked in consulting, helping clients to solve strategic business challenges using data. He has helped organizations in both the public and private sectors, from tech to healthcare to consumer products, define their AI roadmaps and strategies. He has also worked as a data scientist, designing and building data and AI systems. Sam designed the FT Strategies AI Design Sprint methodology working in partnership with the Google News Initiative.Sign up for the Newsroom Robots newsletter for insights from host Nikita Roy. Hosted on Acast. See acast.com/privacy for more information.

RELEASE NOTES: Pete Moores - Navigating the Entrepreneurial Intersection of Science, Business, and TechnologyIntroductionJoin us on this episode of the Braving Business Podcast as we delve into the journey of Pete Moores. Spanning continents from London to Singapore and North America, Pete's two-decade-long journey has seen him empower founders to turn visions into million and billion-dollar enterprises at the crossroads of science, business, and technology. Pete's profound expertise at these intersections, combined with his personal adversities and insights, brings a rich tapestry of lessons for aspiring and current entrepreneurs.About Pete MooresOperating at the unique intersection of science, business, and technology, Pete Moores stands out as a catalyst for innovation. Through extensive collaborations with founders, investors, universities, and incubators, he has not only unlocked the market potential of numerous startups but also crafted a blueprint for success in the science and technology domain. Pete's story is as much about entrepreneurial resilience as it is about the transformative power of real-world scientific impact.Episode Highlights- Resilience from Adversity: Unveiling his personal journey, Pete recounts a life-changing accident that became the cornerstone of his entrepreneurial venture, PBM Consulting Ltd. - Mindset Mastery: Pete emphasizes the power of mindset and shares insights on overcoming self-limiting beliefs. He discusses his strategies and good practices across five pillars that fostered an optimum mindset.- Engaging the Market: Pete highlights the importance of engaging with the market right from the inception of a product. He discusses strategies and pitfalls in the journey of building a product that resonates with market demands.- The Social Media Formula: With a success story of growing his LinkedIn followers tenfold in two years, Pete sheds light on the art of marketing through education and engagement, not just selling.- Building in the Unknown: Delve deep into the challenges of building companies around novel concepts. Pete elucidates the "Valley of Death" in funding innovative ventures and strategies to bridge this chasm.- What's Next for Pete: From launching a digital implementation program to integrating Design Sprints in his offerings, discover what's on the horizon for Pete and his ventures.Key Questions Explored- Personal Adversities and Realizations: How did a traumatic accident shape Pete's entrepreneurial journey and lead to the birth of PBM Consulting Ltd?- Championing the Right Mindset: How did Pete combat his personal self-limiting beliefs to harness the true potential of his entrepreneurial spirit?- Effective Marketing Strategies: How can entrepreneurs leverage platforms like LinkedIn to build a genuine audience through education rather than direct selling?- Entrepreneurial Challenges: What does it take to create a company around a novel concept, and how can entrepreneurs navigate the "Valley of Death" in funding their innovations?- Overcoming Setbacks: How does Pete's philosophy of "You either win, or you learn" translate into real-world scenarios and decision-making?Join us in this riveting conversation as we uncover the story of a man who, through the intersection of science and business, has not only realized his vision but has also empowered countless others to realize theirs.

Joost de Leij has delivered over one thousand workshops, from informal group sessions to extensive work with the largest businesses worldwide. In that time, he's learned a thing or two about effective facilitation.This episode looks at the micro and macro of effective facilitation and how we can design workshops to deliver maximum impact. Sometimes, that can mean negotiating complicated power structures. Other times, it can mean choosing the right activities for the group. The rest of the time, it's something we never expect or plan for!Join us for an interrogation of power; a host of practical tips and advice; and some remarkable reflections, stories, and predictions for the future.Find out about:The unique challenges of working with leadership teamsWhy non-attendance always damages the group, but can prove fatal when done by a leaderHow facilitators can use AI to complement their preparation and in-workshop phases What changes when you encourage conflict to emerge in the roomWhy Joost often asks groups to imagine themselves as a sailing ship — and how you can adopt this activity yourself How Joost uses approaches including LEGO Serious Play in his workshopsWhy asking participants to write their own workshop summaries can be a shortcut to actionDon't miss the next episode: subscribe to the show with your favourite podcast player.And download the free 1-page summary, so you can always have the key points of this episode to hand.Links:Watch the video recording of this episode on YouTube.Connect to Joost:On LinkedIn.Support the show:Make a one-off donation and contribute to the ongoing costs of running the podcast.Support the showCheck out the podcast map to see the overview of all podcast episodes: https://workshops.work/podcast-map

In this podcast Shane Hastie, Lead Editor for Culture & Methods spoke to Teresa Cain about the Two-hour Design Sprint. Read a transcript of this interview: https://bit.ly/481Xbpr Subscribe to the Software Architects' Newsletter [monthly]: www.infoq.com/software-architect…mpaign=architectnl Upcoming Events: QCon San Francisco qconsf.com/ Oct 2-6, 2023 QCon London qconlondon.com/ April 8-10, 2024 Follow InfoQ: - Mastodon: https://techhub.social/@infoq - Twitter: twitter.com/InfoQ - LinkedIn: www.linkedin.com/company/infoq - Facebook: bit.ly/2jmlyG8 - Instagram: @infoqdotcom - Youtube: www.youtube.com/infoq Write for InfoQ - Join a community of experts. - Increase your visibility. - Grow your career. www.infoq.com/write-for-infoq/?u…aign=writeforinfoq

Human-centered design is a strategy used to solve problems AND cultivate innovative solutions within the corporate sector. Now, you can take the same principles and develop solution-oriented missions that drive real change for the organizations and the people that are served within your community that is equitable.  Sheryl is our expert in this realm!Sheryl drives a human-centered design practice that is focused on systems thinking and evidence-based design, working on everything from robotic surgery experience design to reimagining K-12 education through service design. In her work with consultancies such as Substantial, frog, and Adaptive Path. Sheryl is an international speaker and workshop facilitator. To learn more, check out her book Closing The Loop. Save  15% at checkout when you use this code: cababa-npu Starting Your Nonprofit Doesn't Have To Be Hard or Scary. In Fact, I Created These Tools And Affordable Resources To Ensure Your Journey As An Executive Director Is Simple As A, B, C.Download Your Free Nonprofit Startup Workbook HERENext, Learn The Exact Steps To Scale Your Nonprofit The Right Way So You Can Achieve Wealth At a Higher Speed. Learn How Our Team Has Supported Other Organizations/Businesses Earn Over $20M In Funding: CLICK HERENeed Grants?? Want To Train Your Grant Writer? Want To Make An Extra $10K/Month As a Freelance Grant Writer? Then You Have Come To The Right Place. This Master Grant Writing Mastermind Course Is Designed To Take You From Novice To Expert In 90 Days or Less When It Comes To Writing Grants And Winning Awards. Become A Grants Expert Here

Kevin Tufts is the real deal when it comes to tech and design. With over two decades of experience working across a number of companies in the Bay Area — Lyft, SendGrid, and Twilio, to name a few — he's now a product designer at Meta working on their Creation team. So believe me, we had a LOT to talk about.Our conversation begin with a look at the current climate inside Meta (pre-Threads, FYI), and he gave some thoughts on where the company is going as it approaches its 20th anniversary. From there, Kevin talked about his path to becoming a product designer, and we took a trip down memory lane recalling the early days of web design and what it was like working during such rapidly changing times. He also spoke on what he loves about product design now, and how he wants to help the next generation of designers through mentorship.Kevin's secrets to success are simple: seize opportunities for growth where you can, embrace collaboration, and remain flexible. Now that's something I think we could all take to heart!LinksKevin Tufts' WebsiteKevin Tufts on LinkedInFor a full transcript of this interview, visit revisionpath.com.==========Donate to Revision PathFor 10 years, Revision Path has been dedicated to showcasing Black designers and creatives from all over the world. In order to keep bringing you the content that you love, we need your support now more than ever.Click or tap here to make either a one-time or monthly donation to help keep Revision Path running strong.Thank you for your support!==========Follow and SubscribeLike this episode? Then subscribe to us on Apple Podcasts, Spotify, or wherever you find your favorite shows. Follow us, and leave us a 5-star rating and a review!You can also follow Revision Path on Instagram and Twitter.==========CreditsRevision Path is brought to you by Lunch, a multidisciplinary creative studio in Atlanta, GA.Executive Producer and Host: Maurice CherryEditor and Audio Engineer: RJ BasilioIntro Voiceover: Music Man DreIntro and Outro Music: Yellow SpeakerTranscripts are provided courtesy of Brevity and Wit.☎️ Call ‪626-603-0310 and leave us a message with your comments on this episode!Thank you for listening!==========Sponsored by Brevity & WitBrevity & Wit is a strategy and design firm committed to designing a more inclusive and equitable world. They are always looking to expand their roster of freelance design consultants in the U.S., particularly brand strategists, copywriters, graphic designers and Web developers.If you know how to deliver excellent creative work reliably, and enjoy the autonomy of a virtual-based, freelance life (with no non-competes), check them out at brevityandwit.com.Brevity & Wit — creative excellence without the grind.

Can you get the benefits of design sprints in less time? Our guest today is Teresa Cain, author of Solving Problems in 2 Hours. You'll learn about why she decided to condense the traditional sprints, what problems can be solved using this format, how to avoid bias in decision-making, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesSolving Problems in 2 Hours — Teresa's bookTreviPay — Teresa's place of workEpisode 131: Design Sprint with Jonathan CourtneyFigJam, Miro, Mural, InVision, Balsamiq — collaboration toolsUse their template on Figma2 Hour Design Sprints on UdemyCheck out Teresa's websiteConnect with Teresa on LinkedInThis episode is brought to you by Refiner. Capture actionable product and user feedback with in-product microsurveys. Measure NPS, continuously research users, assess product-market fit, and more. With Refiner, run any type of survey and precisely target the right users at the right time. To get our in-product survey best practices, download our free microsurvey database at refiner.io/database.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

TODAY'S GUEST   Irene Au is Design Partner at Khosla Ventures, where she works with early-, mid-, and late-stage startup CEOs. She is dedicated to raising the strategic value of design and user research within software companies through better methods, practices, processes, leadership, talent, and quality. Irene has unprecedented experience elevating the strategic importance of design within technology companies, having built and led the entire User Experience and Design teams at Google, Yahoo!, and Udacity. She began her career as an interaction designer at Netscape Communications, where she worked on the design of the internet's first commercial web browser.   Irene also teaches yoga at Avalon Yoga Center in Palo Alto where she is among the teacher training program faculty and is a frequent author and speaker on mindfulness practices, design, and creativity. An adjunct lecturer at Stanford University, she teaches product design in the mechanical engineering department. Irene also serves as a trustee for the Smithsonian Cooper Hewitt Museum of Design.   Irene authored the definitive O'Reilly book, Design in Venture Capital, and her popular essays can be found on Medium. She has been featured in WIRED magazine, Fast Company magazine, CommArts magazine, and on the cover of Mindful magazine.   EPISODE SUMMARY   In this conversation we talk about: Developing listening skills as an introspective child, and how feeling like an outsider helped her develop those skills. Her electrical engineering studies, and her transition into looking at how technology influences society and people and how we live.  Her time at Netscape, and tying together the products for a consistent look and feel across a suite of products that came out at the time called Netscape Communicator.  Her move from Netscape to Yahoo!, and what went wrong for Yahoo! as a company trying to find its way. Her time at Google as we look at it from all angles. What was the state of design at Google before she joined and what were the changes she tried to implement as she brought human-centered design and practices to Google? Hiring strategies, staff training, and how design workshops ultimately became the Design Sprint at Google. What is design and what is a designer? And the role of the designer in venture capital.   I think my greatest takeaway from this interview is this sense of hope that someone like Irene is able to walk into these very "techy" cultures and produce real change. And all it takes is really showing the value of the work and being willing to engage and promote better practices. I think Irene will be an inspiration to many non-engineers who find themselves in heavy engineering cultures and want to make a contribution.    This conversation with Irene is one of many weekly conversations we already have lined up for you with thinkers, best-selling authors, designers, makers, scientists, impact entrepreneurs, and others who are working to change our world for the better. So please follow this podcast on your favorite podcast app, or head over to remakepod.org to subscribe.   And now, let's jump right in with Irene Au.   TIMESTAMP CHAPTERS   [5:54] Life in the Present [7:08] Early Childhood Driving Forces [9:40] A Journey to Design [13:20] Entering Netscape [16:00] The Challenges of the Early Internet [19:23] A Transition From Netscape to Yahoo! [22:58] The Infrastructure of Yahoo! [30:14] Good Design Versus Bad Design [34:04] The Winners and the Failures [39:48] Infusing Design With Google [45:55] Design Thinking Workshops [52:13] A Sideways Career Move [58:35] What is Design Today? [1:05:26] The Human Meaning of Design [1:08:58] A Short Sermon   EPISODE LINKS Irene's Links

Hey folks, I'm delighted to bring you two exclusive interviews from a very special event that I attended recently in Nuremberg in Germany called Teaming with AI.  A few weeks ago, as I was driving to Northern Ireland, I mentioned to my wife, about an event my friends Markus Hormess, Adam Lawrence and Florian Bailey were hosting. I didn't expect to be given a free pass to attend from the family, but it came and I didn't ask a second time. I've a bit of a love hate relationship with AI. I enjoy reading about, but can foresee some massive transformations that are likely to occur, not in the future, but right here and right now. I hadn't really sat down and given the impact that much thought other than it was extremely likely. This event gave me the time to pause, connect, reflect and review the changes in macro level detail.  What was of most interest to me, was how it would change how we design or more to the point, how it would likely change DESIGN. I gave an-hour session at the conference on how This is HCD has been leaning into AI since 2018. Most of the edits are trained on my voice, meaning we have presets for my microphone at home, and even have the ability to edit what I say using a trained AI on my Mac to make small changes here and there. But back to Design, well I was in a workshop led by our guest today, Steffi Keiffir. She is an independent practiioner and facilitates Design Thinking workshops, Design Sprints etc and has been using AI a lot more than most within their work, and we go deeper into this. Just how they are using, what AI pieces they are using, so if you listen to the entire episode, you'll get an overview of just how much change is upon us. We used a basic 5-step design process and reviewed how, where and when AI can be applied and what the likely outcomes are. Quite simply, this is a must listen for anyone on the tools, or anyone within any strategic function in business today. Let's get into it. https://www.linkedin.com/in/steffikieffer/ Explore the Conference / https://www.teamingwith.ai/ ABOUT THIS IS HCD Coaching and Mentoring https://www.thisishcd.com/coaching-mentoring-for-innovators-change-makers Video Courses Service Design : https://www.thisishcd.com/courses/video-on-demand-introduction-to-human-centered-service-design-using-journey-mapping Visualisation Methods for Change Makers: https://www.thisishcd.com/courses/visualisation-methods-for-change-makers Service Blueprint Essentials: https://www.thisishcd.com/courses/service-blueprint-essentials Journey Mapping Fundamentals: https://www.thisishcd.com/courses/journey-mapping-fundamentals Stakeholder Mapping Essentials: https://www.thisishcd.com/courses/stakeholder-mapping-essentials Become a Patron (Ad-Free Stream) https://www.thisishcd.com/become-a-patron Join our newsletter https://www.thisishcd.com/community/stay-up-to-date-with-this-is-hcd Free email guides 7 Days of Awesome Journey Map Tips: https://www.thisishcd.com/landing/7-day-killer-journey-mapping-tips Our partner links Webflow is our web partner https://webflow.grsm.io/o6ox60tdryl2 Descript powers out production https://www.descript.com/?lmref=eXj7zA CastUp edits our shows http://app.usecastup.com/podcaster-school I prepare notes with Speechify https://share.speechify.com/mzuLDOo All music on this podcast is from our pro level Artist account - and we love them for it! https://artlist.io/Gerry-292475 Learn more about your ad choices. Visit megaphone.fm/adchoices

Flowstate is probably the biggest factor in creating amazing things. Host Q Manning and his panel of Creative Leaders help you understand what a flowstate it, how to get it, and how to protect it.This episode features Lala Rillera, Nicholas Brill, Erik Grubbs, Aaron Deckler, Peter Yoder, and as always, Q & Fox Manning!Listen to the Grooves for Flowing Playlist on Spotify://spoti.fi/3A4lt2lCheck us out on the web://flowstate.design

In 2019 My friend Philip invited me to a 2-hour cocktail party at his tiny apartment in the Lower East side. True to his word, the gathering, which was on a Tuesday night, started at 7 PM sharp, and at 9 PM he kicked us out onto Orchard Street to enjoy the rest of our night and/or to get to bed on time (since it was a weeknight, after all!) I met a whole bunch of awesome people, and if I'm honest, I thought Phil was super cool for bringing such a lovely group of people together. The food and drinks were nothing to write home about, but no one cared. Phil stopped the party two or three times to get us to circle up and introduce ourselves and respond to an icebreaker prompt. It was pretty fun. He mentioned during the party that he was following an early draft agenda, a recipe if you will, for such gatherings, that was being developed by his friend Nick Gray, who I knew of through other friends. Nick had started a company called Museum Hack that had blown up - in the good sense. They were leading creative tours in Museums around the city, so I guessed this guy Nick knew a thing or two about getting people together. Cut to 2022 when Nick Gray's book “The Two Hour Cocktail Party: How to Build Big Relationships with small gatherings” came out. Here it was, four years later! I was fascinated to talk to Nick because I thought “How much could there be to this? Isn't it all in the title!?” How much could the form have evolved over 4 years of prototyping and testing?!  I'll tell you folks…this is a polished gem of a book. If you've followed my work, you know that I'm a bit of a nerd when it comes to gathering/facilitation/conversation design. I love card decks about it, books, diagrams, narrative metaphors to fuel creative innovation in gathering science for skilled facilitators to bring diverse stakeholders together to tackle wicked problems. I have coached leaders on this skill, all over the world. I hosted many, many cohorts of my 3-month Masterclass on Facilitation that people lovingly described as “drinking from a firehose” of facilitation while somehow being spacious and deeply mindful of how we gather. Managing complex gatherings is a crucial skill! Companies that can't come together to discuss and decide on actions for their biggest challenges will not survive! And I love these types of gatherings - they are never the same, they have to be absolutely customized, and deeply considered.  Nick, on the other hand, has designed the “CheckList Manifesto”, the “Design Sprint” or the “Joy of Cooking”...not for any and all types of gatherings - but for one, single, Life-changing, surprisingly powerful gathering - a 2-hour, midweek cocktail party. Nick's book is designed with absolute beginners, or those hesitant or nervous to lead gatherings in mind…but masters of gathering will be pulled in too…I was. Nick designed this insanely in-depth book to cover everything from snacks to drinks to how to write an invitation to…everything. Where to put name tags. How big those tags should be. You get the idea. While I am a nerd in the sense of being an omnivorous gathering nerd, Nick is an obsessive-compulsive nerd of this one form…and for good reason. Nick believes, and I now do, too, that if more people felt more comfortable with having more gatherings we would all be more connected. The midweek 2-hour cocktail party just might save the world. You can get the gist of the form from this conversation (I mean, even from the title!), but if you're a gathering nerd like me, you'll absolutely enjoy Nick's insanely thorough guide, which I found myself flipping through regularly as my wife and I prototyped our own first midweek,  2-hour cocktail party, which we titled a “Serendipity Salon”.  I think we all need more serendipity in our lives, and that's why I loved the opening quote I pulled from my conversation with Nick - the ability to take a short conversation with someone and turn it into a deeper one, to create a space where your old and new friends can connect with each other…only good things can happen from creating more of that type of serendipity in our lives. My wife and I have hosted two parties like this already and, as Nick has advised, we have our next one in the books! I hope you will, too. Head over to theconversationfactory.com/listen for full episode transcripts, links, show notes, and more key quotes and ideas. You can also head over there and become a monthly supporter of the show for as little as $8 a month. You'll get complimentary access to exclusive workshops and resources that I only share with this circle of facilitators and leaders. Links Nick's website The 2-hour Cocktail Party

The Jeffs are talking about the transition from the Challenge Sprint to Design Sprint. They talk about:• Infusing human-centered design or design thinking into your problem solving.• The importance of having a massive value mindset to overcome the status quo. • Developing a minimally viable product before you invest resources into development.Follow Us on Facebook, Instagram, or LinkedInGet in touch InnovationJunkie.comWant to WATCH the podcast? We're on YouTube! Check it out now

The past six months have been a fascinating exploration into a new perspective on Design Thinking. I never thought I get it from the US Army as I learned about how they teach and use the Army Design Methodology. In this episode, we will go over the basics of the US Army Design Methodology, look at how it is different and I would even say better than Design Thinking, and highlight some things they do differently that can make a huge difference in your team or company.SHOW NOTES:http://thecrazy1.com/episode121 FOLLOW THE CRAZY ONE:Twitter, Instagram, LinkedIn, Facebook