Podcasts about lollipop social

This week we are joined by Nicole Osbourne to talk about personal branding and how you can use it to boost your career. Nicole is a marketing coach based in London and with Wunderstars, a 1:1 monthly coaching programme, she helps digital agency owners fast track their marketing and social media results.   Our fun-loving east German friend is a chartered marketer whose career started at the Financial Times nearly 20 years ago, but she definitely is no bore. Nicole also has her own vlog series, Wunderbar, the marketing efficiency show on YouTube. What a way to end the series!    What you will learn...  What personal branding is.  Why you should incorporate your personal brand into your agency.  How you can use your personal branding to get work for your business.  How BizPaul became BizPaul.  How to avoid confusion about who your clients are working with when personal brands are involved.  Why BizPaul became a personal brand.  Why LinkedIn company pages are aren’t as effective as a personal connection.   How people used creative personal branding to apply for some recent vacancies at Likemind Media.  Quick wins for personal branding.  Why being brave is not only important but expected.  Who is killing the personal brand game.    Resources mentioned in the show...  https://madalynsklar.com/ (Madalyn Sklar)  https://www.deborahmeaden.com/ (Deborah Meaden)  https://neilpatel.com/ (Neil Patel)  https://lollipopsocial.co.uk/ (Lollipop Social)   https://www.youtube.com/watch?v=7i8P94aFEro&list=PLh6nXNzgs-EdwN6Enue6g1o2jiPohlovr (Wunderbar: The Efficiency Marketing Vlog Series)  https://lollipopsocial.co.uk/wunderstars/ (Wunderstars Coaching Programme.)    Get a chat started with Nicole on her social media channels, https://twitter.com/Lollipop_Social (Twitter), https://www.linkedin.com/in/nicoleosborne1/ (LinkedIn) and https://www.instagram.com/lollipop_social/ (Instagram) or go to the https://lollipopsocial.co.uk/ (Lollipop social website) to find out more about working with Nicole.  

In this episode, I sit down with Nicole Osborne, Founder of social media coaching and marketing consultancy company Lollipop Social.

Do you feel brave enough to show your personality on social media? Are you absolutely clear on what you stand for and what sets you apart from the competition? And do you use storytelling as a tool to build trust in your marketing? This week on the podcast, I interview chartered marketer Nicole Osborne. Nicole is a social media trainer, a personal branding coach, a marketing consultant and a speaker, and she works with ambitious founders, entrepreneurs, and business owners to help them grow their audience and improve their marketing results. In this episode, Nicole shares the story of how she moved from East Germany to the UK 25 years ago and how, after years in the corporate world, she decided to start her own business – Lollipop Social. As a fellow social media trainer and speaker, Nicole and I have met in person at various events, but I was pleased to be able to dig deeper during this interview and learn more about how Nicole prepares her engaging talks, where she includes stories that add value, give the audience a great experience, and make her personal brand memorable. You will learn… 1. About the pros and cons of using a business name vs using your own name when you start your own business. 2. Why it’s important to know what works on specific social media platforms, but, at the same time, how some key principles about personal branding and storytelling apply across all social media channels. 3. Why you should always consider replying to comments on LinkedIn (and other social media platforms). About Nicole If you’d like to connect with Nicole, you can find her on LinkedIn or Instagram. Related episodes Making your mark online with Jammy Digital. Do you want to learn more about using LinkedIn for business? If you want my help to leverage LinkedIn to raise your profile, check out LinkedIn Learners Lab – my group coaching program d esigned to help you create an effective LinkedIn strategy and start building your network on LinkedIn. If you found this episode useful, come and join Nicole and me on Friday 19 th June 2020 for our LinkedIn live catch up. And if you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on iTunes. And if you haven’t subscribed yet, why not?

In this episode, I'm really excited to be joined by my friend - the wonderful  Lollipop Social (https://lollipopsocial.co.uk/) . Nicole has really gone for it when it comes to levelling up her impact and authority using live video. After going through my coaching program, she's launched a fab YouTube Live show called The Sugar Rush Show (https://www.youtube.com/playlist?list=PLh6nXNzgs-EdC59YUdc4x06KHh27yjo0l) . Join Nicole and me as we talk about Nicole's live video journey. I know she'll be sharing some amazing things and giving you some sugar rush in the process! Show notes are at https://iag.me/13 (https://iag.me/13) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Biography:Nicole Osborne is a personal brand and social media coach based in London and the founder of Lollipop Social. Nicole helps entrepreneurs get sweeter marketing and social media results.Originally from Eastern Germany, Nicole works with entrepreneurs and small businesses to increase their influence and visibility on social media with stand-out personal brands and engaging content marketing.Nicole’s marketing career started at the Financial Times nearly 20 years ago. She is a Chartered Marketer and has successfully delivered marketing plans for leading brands, social media marketing agencies and tech start-ups.Nicole loves to share sweet tips and has been a guest on numerous Twitter chats and marketing podcasts. She is a regular marketing events speaker talking about how to increase visibility and get better results with on brand and non-vanilla content.Nicole launched her vlog series: Wunderbar The Marketing Efficiency Show with time-saving tips for people who want to grow their audience and feel proud again of how they come across on social. Sign up to the Sugar Rush, Nicole’s weekly newsletter to be first to find out about new episodes.Nicole is a co-founder of GoWithThePro a brand-new online membership group which helps social media and digital marketing freelancers to grow their businesses. Main talking points include:If you’re in digital marketing, you need to be active on social – it’s your best shop window. You NEED to make time for social. Planning your time: 1/3 your time working on your business and business development1/3 your time delivering work1/3 your time marketing / social media!Where does your audience hang out… pick two platforms and commit to them. Don’t get fear of missing out for the platforms you don’t use.Which part of your personal story do you want to share and which parts do you want to ring fence? Making consistency: Think about your tone of voice and your visual assets.Awareness calendarsPost ideas – content downloadBehind the scenes contentCurated content Tools: TrelloContentCalTwitterChatsTwitter SmarterGoogle AlertsSocial Media ExaminerGoogle Analytics Content Repurposing: Take your main content and then choose one level of content repurposing. When you’re comfortable with that, and then add another. ShoutoutsPhilip Van Dusen – Episode 50Janet Murray Connect With Nicole:Website: lollipopsocial.co.ukTwitter: @lollipop_socialLinkedIn: click here Join our Facebook Group! See acast.com/privacy for privacy and opt-out information.

How do you cross-sell? How can be of benefit to a business? And what options do we have when implementing this type of strategy. If you don't know we’ll be chatting about it later. But first, let's chat to Nicole Osborne, the founder of Lollipop Social a company that provides social media management, consultancy, coaching, strategic development and advertising strategies. Nicole is also a proud Chartered Marketer, studying and achieving this status via the CIM. Takeaways - What do you want to be known for? This is where your social content should be focused. Yes, from a holistic view your content needs to be varied, but the overall objective and underlying themes should always be consistent be it looking to sell cars or cans of soup! - Nicole’s formula for creating an excellent social strategy follows 9 key steps, I’ve narrowed these down into 7 stages which are: First and foremost, understand the needs of the business Use customer personas to define the market and the platforms that should be used Each platform will require a bespoke strategy that also fits in with the entire Marketing Strategy Optimise each platform to maximize exposure Look to the key influencers within the same marketplace Create a content strategy that is consistent, on message and on brand And remember you must measure and monitor via each platforms metrics. Nicole refers to this as the Test, Measure, Reflect and Refine model and it works for me. - And finally, lets bring it back to your studies with a study buddy, which we’ve spoken about in the past on episode 28, but what Nicole highlighted was the fact that a study buddy provides accountability, giving you motivation and encouragement with your CIM Qualifications. So go get one!   Cross-Selling There are many different ways we can cross-sell before, during and after a purchase or decision has been made by a customer. But what is it? Cross-selling is the action of selling more than was originally anticipated to an existing customer. There are loads of great examples but I like to think Amazon do this best, attributing around 35% of all sales to the “customers who bought this item also bought” and “frequently bought together” options. Other examples range from a car sale including additional features to a fast food outlet asking if you want extra fries with your meal. What are the benefits of this? Well, there is the obvious of the increased revenue from a customer who is already buying from you. But other benefits such as the introduction of a new / unknown product or service to a customer could extend the customer life cycle or selling existing stock so that you can replace it with newer items. These items should always be linked in some way and offer a benefit to the customer unless there is a danger of isolating them and potentially losing their customer all together. Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License LinksNicole Osborne https://lollipopsocial.co.ukLinkedIn: https://www.linkedin.com/in/nicoleosborne1/ Twitter: @Lollipop_Social Books:Steal the Show – Michael Port: https://amzn.to/2VtObEe App:Trello: https://trello.com Theory:Pomodoro Technique: https://francescocirillo.com/pages/pomodoro-technique

Nicole likes to help people sell more on social media using their personal brand but without boring people. How the power of video can help people get to know you, like you and trust you. Nicole's website: https://lollipopsocial.co.uk/

Nicole Osborne on using video marketing and LinkedIn for customer engagement - MAF180 My guest this week is Nicole Osborne, owner of Lollipop Social and a social media and video marketing champion. We talk about how Nicole left her job as a marketing director to set up her own company and how she helps companies put together strategies for social media and video marketing. Welcome to episode 180 of the Marketing and Finance Podcast. We chat about: How businesses of all sizes can use social media Why people dislike the word ‘strategy’ The benefits of using video for business Nicole’s tips for video production How Nicole helps her clients grow their businesses Why businesses should use LinkedIn Who is Nicole Osborne? Nicole runs Lollipop Social, a marketing company based in London. She moved from Germany 20 years ago and has worked with many business leaders on marketing and growth. She did well in her career as a marketing director but when she became a mum struggled to find a senior role with flexibility. She decided to use her skills, experience and passion for helping entrepreneurs to sweeten up their marketing and set up her own business. She upskilled in digital marketing and started Lollipop Social a year ago. The name comes from the fact that she gives her son a lollipop to keep him happy in airport queues. Nicole comes from a family of Eastern German entrepreneurs and enjoys working with ambitious entrepreneurs, bringing a combination of heaps of German logic and empathy to all her marketing projects. Links and Show Notes. For links to the books and apps mentioned by Nicole, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

About Nicole Nicole Osborne is a Chartered Marketer passionate about helping businesses grow with sweeter marketing. With more than 17 years’ experience leading marketing teams, Nicole has successfully delivered growth-focused marketing strategies for the Financial Times, Institute of Directors, Association of Colleges and Mighty Social, Europe’s fastest growing social ad tech company. When Nicole became a mum, she wanted a better work/life balance and trained with the award-winning Digital Mums strategic social media programme. Nicole founded Lollipop Social and has been helping small businesses get sweeter results with their marketing and social media ever since. Nicole comes from a family of Eastern German entrepreneurs and enjoys working with ambitious entrepreneurs, bringing a combination of heaps of German logic and empathy to all her marketing projects. I chat to Nicole about... How to nail your brand values How to work out what your brand values are when you are your brand How to avoid a vanilla brand and inject your personality into it Connect with Nicole Visit the Lollipop Social website On Twitter On Facebook On LinkedIn