One Hot Thing podcast features advanced content marketing hacks from the world’s best content creators. In each podcast episode we take a deep dive into ONE aspect of my guest’s marketing strategy, uncovering a very specific content hack they use to grow their business.
About AdrianAdrian's goal is first to create a hunger for video by demonstrating the power that it offers any entrepreneur. And then to convince them not to settle for amateur looking iPhone recordings but start creating videos that will make THEM look like ROCKSTARS, feel more confident, increase their sales and ultimately give them the life they desire! Adrian's One Hot Thing...Create a professional-looking set for your YouTube videos Connect with AdrianWatch his YouTube channel (https://www.youtube.com/user/slrcoaching) On Twitter (https://twitter.com/ASalisburyHQ) Resources Mentioned Editable workflow template (http://bit.ly/hotcontentprocess) Get outsource ready: The checklist (http://bit.ly/outsourceready)
About BenBen is the founder of Engage Video Marketing and has over 15 years experience in the film and media industry. He is also Founder and Creative Director of Innovate Media, a video production and online video strategy agency operating from Queensland, Australia. Ben has also founded Australia’s only purpose built video blogging studio space, and facility – Vlog Pod®. Ben is passionate about working with clients to develop effective online video strategy within their niche and is driven to help other business owners and marketers to understand the full potential for online video platforms within a wider business marketing strategy. Ben's One Hot Thing...Repurpose your YouTube videos for social media Connect with BenWatch his YouTube channel (https://www.youtube.com/channel/UC9MB9VMTS5lfUVcDG3zR-DQ) On Twitter (https://twitter.com/engage_ben) Resources Mentioned Editable workflow template (http://bit.ly/hotcontentprocess) Get outsource ready: The checklist (http://bit.ly/outsourceready)
About RobRob is the Brand Evangelist at TubeBuddy.com He creates a lot of content on his own channels, primarily on LinkedIn, YouTube, Instagram, and Facebook. Rob shares a lot of video marketing & creation strategies, live-streaming tips, as well as tools & software reviews. Basically, videos to help you, the content creator. Rob's One Hot Thing...How to use collaboration to grow your YouTube channel Connect with RobWatch his YouTube channel (https://www.youtube.com/channel/UCfqqB7r1PEOaLVY43i-KEfA) On Twitter (https://twitter.com/rob_balasabas)
About Charlie Charlie is an advertising strategist, writer, speaker, and agency owner. He’s the founder and CEO of Gecko Squared, a Facebook and Instagram advertising agency that specializes in working with high-growth businesses from around the world including eCommerce, software and professional service companies. He’s been planning and buying digital media for over 9 years since he started his first business aged just 18.
About HeatherHeather Osgood is the founder of True Native Media, an agency that helps both advertisers get better results as well as assist podcasters in finding sponsors. She everyone find a bigger piece of that advertising pie. Heather's One Hot Thing...How to get sponsors for your podcast Connect with HeatherVisit Heather's website (http://truenativemedia.com/)
About Helen Helen is a storytelling and speaker coach. She helps entrepreneurs and leaders increase their impact, authority and reach and become sought after speakers. She passionately believes everyone has a TED worthy story inside them. Helen's One Hot Thing...A cut through method to land huge speaking gigs Connect with HelenVisit Helen's website (http://www.helenpackham.com/) Join Helen's Facebook group Sought After Speakers (http://www.facebook.com/groups/soughtafterspeakers)
About JessJess Lorimer is UK’s most influential Sales Consultant for service based entrepreneurs, looking to sell to corporate companies and add profitable corporate revenue streams to their business. Jess currently produces her own award nominated podcasts; Selling to Corporate and Smart Leaders Sell which are accessible on iTunes Jess' One Hot Thing...Hot to train your audience to buy from you Connect with JessVisit Jess’ website (https://smartleaderssell.com/) Follow Jess on Facebook (https://www.facebook.com/JessicaLorimerSuccessCoach/)
About PhilipPhilip is the founder of Verhaal Brand Design, a brand strategy design and marketing agency based in New Jersey, USA. Philip helps entrepreneurs and small to medium sized businesses with their branding. He's a thought leader, and he shares his expertise in marketing design and entrepreneurship on his amazing YouTube channel, which has hit 185,000 subscribers. Philip's One Hot Thing...Grow your YouTube channel with TubeBuddy Connect with PhilipVisit Philip’s website (http://philipvandusen.com) Follow Philip on YouTube (https://www.youtube.com/channel/UCd2J-PizcFDxWHBBfRkp38Q) Sign up to TubeBuddy with Philip’s affiliate link (http://tubebuddy.com/philipvandusen)
About HollyHolly is a business coach and freelance management consultant from San Francisco in California. She helps clients start service based businesses and be their own bosses through her program, the Consultant Code. Holly's One Hot Thing...Create consistently great content with mega-batching Connect with HollyVisit Holly’s Consultant code (https://www.theconsultantcode.com/) Connect on Instagram (https://www.instagram.com/hollyknoll/?hl=en) Connect on LinkedIn (https://www.linkedin.com/in/hollyknoll/)
About BellaBella is a very dynamic personality behind the one-woman coaching company Jump Consulting. Since 2002, Bella has been a trailblazer in her industry, consulting with multimillion dollar companies all the way to hundreds of small businesses. She's an author, long-time podcast host, blogger, and she's been featured on NBC, CBS, FOX, NPR, Entrepreneur Magazine, and Huffington Post. Bella lives out her passion to inspire, motivate, and challenge business owners through her speaking, coaching, and consulting. Bella's One Hot Thing...How to use the ‘hey girl’ DM to close a sale Connect with BellaVisit Bella’s website (http://bellavasta.com) Connect on Instagram (https://www.instagram.com/bellavasta/) Connect on Facebook (https://www.facebook.com/thebellavasta)
About JenniferJennifer is the Social Media Manager for Agorapulse, a podcaster and speaker. She has a diverse background from working on camera to executing digital strategies. Jennifer is a dynamic talent with a passion for every aspect of digital media from building brand strategies, creating content plans, to getting executive buy-in. She motivates audiences from the stage and drives engagement, including launching numerous Facebook Live campaigns for the biggest weather brand, garnering millions of views. She has been featured in Chief Content Marketer Magazine, and on stage at Social Fresh, Social Media Marketing World, Social Shake-Up to name a few. Jennifer's One Hot Thing...How to gain the confidence to rock your live video Connect with JenniferConnect on Instagram (https://www.instagram.com/jenniferweather/?hl=en) Connect on Twitter (https://twitter.com/jwatson_wx?lang=en)
About MeredithMeredith Marsh is the creator of the Video Pursuit Society where smart creative people are growing their audience and profit using YouTube and social video content. As a total introvert with millions of views on YouTube, Meredith helps people show up online with organic, binge-worthy video content so they can create income and impact online. Meredith's One Hot Thing...Create binge-worthy video series to turn random YouTube viewers into raving fans Connect with MeredithVisit the (http://www.kerrierycroft.co.uk/) Connect on (https://www.facebook.com/kerrie.rycroft)
About Kerrie After the first course Kerrie ever created netted her nearly £2000 in just one week, she figured that she was on to something good. Now she spends her days teaching her amazing clients how to build their own businesses that’ll give them the freedom to work when they want to. Kerrie's One Hot Thing...Using client wins to attract new clients Connect with KerrieVisit the (http://www.kerrierycroft.co.uk/) Connect on (https://www.instagram.com/kerrie_rycroft/?hl=en)
About JustinJustin is one of the guys behind Primal Video. Together with his brother, Mike, they have built a multi-six figure video production company, grown a community of over 100,000 subscribers on YouTube, developed recurring income models that grew their business while they slept, and coached tons of entrepreneurs to do the same. Justin's One Hot Thing...Creating problem focused videos for more YouTube subscribers Connect with JustinVisit the (https://primalvideo.com/about) Connect on YouTube (https://www.youtube.com/channel/UCO4Nw0vUpxgb0zsziJ1SaMg)
Connect with Natalie Visit the (https://www.markasquith.com/) Connect on (https://twitter.com/HotContentUK)
About Mark Mark is the CEO and co-founder of Rebel Base Media, a podcast tech and strategy company that owns Captivate.fm, Poductivity, Podcast Websites, Podcast Success Academy and Rebel Base Studios. Mark's One Hot Thing... Using podcast trailers to boost listener numbers Connect with Mark Visit the (https://www.markasquith.com/) Connect on (https://twitter.com/MrAsquith)
About Rob & Kennedy Rob and Kennedy are the most unlikely entrepreneurs you'll ever meet. With hair styles straight out of a comic book and backgrounds in psychology, hypnosis, and showbiz, Rob and Kennedy don’t immediately strike you as typical entrepreneurs. But these guys have an uncanny knack for building successful businesses with riotous email marketing. Rob & Kennedy's One Hot Thing... Using surveys to create the type of content that people actually want (AND make more sales) Connect with Rob & Kennedy Visit the (https://www.responsesuite.com/) Connect on (https://twitter.com/ResponseSuite)
About Holly Holly empowers modern online entrepreneurs to go from confused to confident and from fearful to fearless on both sides of the camera. She teaches them the skills they need to create not just videos, but Business Cinema™ Video with a plan, a purpose, a strategy and a system. Not just creating video for the sake of creating video, but creating videos that actually move your business forward. Holly started her career video production in 2008 as a Camera Operator, Producer, and Editor working with big industry names including the Sundance Channel, Sony Music, Nick.com, HBO, Bono, Big Time Rush, Forest Whitaker and many others. Her skills and experience run the full gamut from Producing and Directing to Shooting and Editing, and she has translated those skills into a range of educational courses and services to support entrepreneurs in their quest for video stardom. Holly's One Hot Thing... The thriller, filler, spiller formula for creating binge worthy video! Connect with Holly Visit her (https://www.hollygstudios.com/) Connect with her on Twitter
About Christy Christy Lingo is a Professional Organiser in Columbus, Ohio, working with overwhelmed mums to create order and make a bit more time for self-care - she generally helps people to get more done in less time. Christy is the host of Momcast (https://www.simplyborganized.com/category/podcast/) podcasts. Christy's One Hot Thing... A content calendar to get creating you creating epic content consistently Connect with Christy Visit her website
About Ann Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs; a LinkedIn Influencer; a keynote speaker, mom, dog person, and writer. Ann's One Hot Thing... Creating email newsletters people WAIT for Connect with Ann Visit her (https://annhandley.com/) Sign up for Ann's extremely popular newsletter, Total ANNarchy Connect with her Twitter
About Tim Since 2011, Tim Schmoyer has been one of the leading YouTube strategists in the online video industry. His company, Video Creators, has been featured by FOX, Forbes, BBC even YouTube themselves as his team trains creators and brands to master YouTube and use it as a place to spread messages that change lives. Their clients have organically grown by over 14 billion views and 61 millions subscribers under their guidance. Today he lives in Cincinnati, Ohio, with his wife and seven children. Tim's One Hot Thing... How To Get More New Viewers To Watch Your Videos Longer Connect with Tim Visit his (https://videocreators.com/) On (https://twitter.com/timschmoyer)
About Chris Chris helps entrepreneurs become the go-to leaders in their industries; building profitable, sustainable business around them and those they want to serve. He’s a highly sought after international keynote speaker, a trusted business mentor, blogger and podcaster, and the author of the bestselling 'Virtual Freedom' (which has 1,000+ 5-star reviews on Amazon) and more recently, 'Rise of the Youpreneur: The Definitive Guide to Becoming the Go-To Leader in Your Industry and Building a Future-Proof Business'. Chris's One Hot Thing... Increase productivity with these repurposing & outsourcing hacks Connect with Chris Visit his website Visit the Youpreneur website (https://youpreneur.com) On Twitter (https://twitter.com/ChrisDucker)
About Callie Callie is one half of The Membership Guyswhich teaches entrepreneurs and small business owners just like you to create successful membership sites which earn 5 - 7 figures a year in recurring revenue. Callie's One Hot Thing... Segment your audience 3 ways for more sales Connect with Callie Visit the (https://www.themembershipguys.com) On (https://twitter.com/membershipguys)
About Antoine Antoine is a recognised expert and strategist in digital marketing. He’s an award-winning marketing agency owner and a speaker at national & international conferences. Antoines's One Hot Thing... The best tools for choosing video topics your audience are interested in Connect with Antoine Visit his (https://www.antoinedupont.com/) Visit his YouTube channel On (https://twitter.com/adupont65)
About Salma Salma Jafri is a YouTube Certified Video Content Strategist and an internationally acclaimed speaker. She is the Founder of the 90 Day Video Content Plan. She is a Channel Partner and Contributor at Entrepreneur.com and hosts a weekly video show on YouTube called “Be The Media”. Salma's One Hot Thing... Get people hooked on your videos with the Video Engagement Timeline (or VET Formula) Connect with Salma Visit her (https://www.salmajafri.com/) Visit her YouTube channel (http://www.youtube.com/salmajafri76) On (http://www.twitter.com/salmajafri) On Instagram (http://www.instagram.com/salmajafri)
About Andrew Andrew Davis is a best-selling author and keynote speaker and is recognised as one of the industry's "Jaw-Dropping Marketing Speakers." Andrew is a mainstay on global marketing influencer lists and has built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy. Andrew's One Hot Thing... Raise anticipation to win more deals, faster at higher rates Connect with Andrew Visit his (https://www.akadrewdavis.com/) On (https://www.linkedin.com/in/drewdavishere/) On Twitter (https://twitter.com/DrewDavisHere)
About Teresa Teresa Heath Wareing is one of the UK’s leading experts on social media marketing, working with people to address their social media challenges and give them ideas to help them improve their online presence. Her blogs have been featured on various well known social media websites and she’s the author of a book entitled 'Social Media Marketing for Small Businesses' As well as working for international brands she’s an international speaker… and in her spare time she likes to drink tea.. and by tea she means gin. Teresa's One Hot Thing... Getting AMAZING podcast guests on your show (and Teresa really does this!!!) Connect with Teresa Visit her (https://teresaheathwareing.com/) Listen to Teresa's podcast On (https://twitter.com/theathwareing)
About Brian Brian Fanzo inspires, motivates and educates businesses on how to leverage emerging technologies and digital marketing to standout from the noise and reach the millennial and generation z consumers. He has a diverse background working for the Department of Defense in cybersecurity, then as a technology evangelist at a booming cloud computing startup and is currently the founder of iSocialFanz (https://www.isocialfanz.com/) which has helped launch digital and influencer strategies with the world’s most iconic brands like Dell EMC, Adobe, IBM, UFC, Applebees and SAP. A proud pager-wearing millennial and Dad of three girls, Brian hosts two podcasts (FOMOFanz& SMACtalk), has traveled to over 70 countries and has spoken at many of the worlds largest events including SXSW, Social Media Marketing World, CES, Mobile World Congress. Brian's One Hot Thing... Talking with your audience, not at them Connect with Brian Visit his (https://www.isocialfanz.com/) Listen to FOMOFanz Listen to the Just Try This podcast On Twitter (https://twitter.com/iSocialFanz)
About Janet Over the past five years Janet has built a successful blog, podcast, email list and a large social media following. She's also been featured in dozens of national newspapers and magazines, and on radio and TV (and written a bookto help other people do the same) and spoken at high-profile events – both in the UK and abroad. This has helped her build a six figure business with multiple streams of income. Now Janet uses her experience to help small business owners like you get better at marketing so you can make money – primarily through her membership community. You can also hire her as a consultant, media trainer and a speaker. Janet's One Hot Thing... The 'Grenade Post' - When you quite deliberately go onto social media and post about a topic that you know will divide people. You know it’ll get people talking, get conversation going, and will probably have people arguing in the comments below the post! Connect with Janet Visit her (https://www.janetmurray.co.uk/) Listen to Janet's podcast On (https://www.linkedin.com/in/janet-murray74/)
About Kelly With more than 11 years of social media marketing experience—and more than a few wacky costumes—Kelly brings tricky social media concepts to life through her fun, clear and memorable social media training videos and presentations. Long before social media savvy was status quo, Kelly recognized how social media can take brand recognition, customer engagement and marketing efforts to a radical new level. What’s more, Kelly has spent the past two years learning to build Facebook messenger bots (aka “chatbots”), and now teaches others how to build them with simple, entertaining and, sometimes, 80s-themed tutorials. I chat to Kelly about... How to get started with chatbots Her top 4 ways to use chatbots as a business How chatbots can increase your reach and engagement on your content The crucial chatbot/email marketing link Kelly's top tools for working with chatbots Connect with Kelly Visit her website On Twitter On LinkedIn
About Ian Ian is a Confident Live Marketing consultant and founder of Seriously Social. He’s an international speaker, trainer, teacher, web developer and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. Ian is co-founder of Select Performers – a family run web agency. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK. Ian is also a professional singer and lives in Manchester in the UK with his wife and two kids. I chat to Ian about... How to channel your nerves and use them to improve your live videos! How taking part in Facebook live challenges can help with confidence Getting started with Insta Stories Preparing for a live video - should you script? Ian's top tools for going live on social media Connect with Ian Visit his website On Twitter On LinkedIn
About Phillip Phillip works with SME businesses to plan, create and execute social media strategies and campaigns. Many small to medium-sized businesses either are not comfortable, don't have the budget or don't havethe time to make social media part of their marketing. From the development of the strategy to the day to day management and implementation he helps companies get active on social media while they can focus on the day to day business. I chat to Phillip about... His 10 step content marketing strategy master plan Goal setting Identifying your clients SWOT analysis Content audit Getting your systems in place Content brainstorm Strategic promotion Repurposing Measuring Connect with Phillip Visit his website On Twitter On LinkedIn
About Mike Mike started Velocity Digital in 2012 with the aim of helping businesses of all shapes and sizes understand and make the most of the many opportunities digital marketing offers. He does this by working closely with his clients to deliver truly effective and measurable marketing strategies, while ensuring a creative and innovative approach at all times. He gets a real sense of satisfaction when he sees businesses progress due to the work they do together. I chat to Mike about... How he's created a virtual team and the benefits it brings His solution to the overwhelm of social media How to combat feeling like you have to 'be everywhere!' How he see video fitting into his own and his clients' businesses Connect with Mike Visit his website On Twitter
About Christine Christine Gritmon helps the busy owners of small, local businesses be less intimidated by social media. Her previous experiences includes marketing work for big-brand beauty, local journalism & newsroom engagement work, and creating funny Photoshops for a comedy website (yes, really). She lives with her husband and two small children in Nyack, NY. I chat to Christine about... Hacks for getting content out there when you're flat out with no time! Ways to create fun content if you're a BORING company! How to use geotagging on social media to great effect when you're out and about Making the most of creating content out of meetings, networking events and meetings over coffee ☕️ Connect with Christine Visit her website On Twitter
About Colin Colin Gray is a podcaster, a writer and a PhD in education. He specializes in engaging through content, with podcasting at it’s core. His company, The Podcast Host, helps businesses to grow an audience by combining podcasting, blogging and video to cultivate fanatical fans. These days, Colin writes regularly on podcasting and content marketing, and he produces five podcasts along with his team at The Podcast Host. The topics include mountain biking, podcasting, subversive leadership and running a business. PodCraft is the flagship, a season-based show which tackles Podcasting topics head-on over a series of shows, looking to create a definitive guide each time. Colin is also an experienced speaker, both in new media and in the academic world. Most recently he was a main-track speaker at New Media Europe and spoke at Podcast Movement in Texas, USA. I chat to Colin about... How to tie podcasting, video and blogging together Stacking engagement as well as content - How to draw people in with one type of content and then build on that engagement with another type until you have their trust Smart repurposing - Leveraging the power of each medium Colin’s amazing process for converting one content form to another A super effective way to repurpose audio content for YouTube Creating highlights of long form content to create impactful short form content Colin’s top tools for making the most impact with your content Connect with Colin Visit The Podcast Host (https://www.thepodcasthost.com/) website Visit the Alitu Website (https://alitu.com/) On Twitter
About Mike Mike Morrison is co-founder of The Membership Guys and Member Site Academy, where he helps guide the growth of high performing memberships, e-learning businesses, and online communities. With over 15 years experience in digital marketing and online business; Mike has worked closely with multinational brands such as McDonalds, ITV and Ancestry.com;and has been the driving force behind a multitude of 6 and 7 figure membership businesses. He's the host of a popular podcast, author of two best-selling books and has been featured on the likes of Social Media Examiner, Huffington Post, Foundr and Net Magazine. Mike can regularly be found on stages around the world at events including Social Media Marketing World, Tropical Think Tank and Podcast Movement. I chat to Mike about... How he found his niche (within a nice, within a niche
About Dan Dan has been ranked as a Top #100 Digital Marketing Influencer and is an international speaker who went from knowing nothing about Digital & Social Media Marketing, to growing a multi-award-winning Digital Marketing Agencywith his brother Lloyd in under 2.5 years. I chat to Dan about... The types of content to distribute for prospects in the 'Awareness' stage of the funnel How he comes up with creative content ideas How to nudge people through the funnel with content Why multi-touch-point marketing is important Types of content to distribute for prospects in the 'Consideration' stage of the funnel Types of content to distribute for prospects in the 'Purchase' stage of the funnel The #1 thing that impacts the success of your content Which platforms should you use to distribute content at each stage of the funnel? Connect with Dan Visit his website On (http://dknowlton1/) On LinkedIn
About Richard Richard Tubb is an IT business growth expert and provides expert advice to help you grow your IT business (http://www.richardtubb.co.uk/) , working with the owners of IT businesses to help them free up their time, concentrate on doing what is important and making more money. Richard also does a lot of speaking, training and consultancy work in this sphere to keep him up to date with the wider IT industry. I chat to Richard about... How he's able to take EVERY Friday off work The mind-blowingly simple things he's done make it as easy as possible for him NOT to put off those things it would be very easy to Great working-from-home tips How eliminating decision-making from daily life can help make your day go more smoothly and increase productivity The role a little bit of 'normal bloke' meditation has helped in all of this The power of outsourcing Connect with Richard Visit his website On Twitter
About Andrew and Pete Andrew and Pete are the fun content marketing duo who help businesses and brands create insanely shareable content, through their YouTube Channel, Podcast and membership community. Winners of the 'Digital and Social Media Company of the Year Award', and also 'Business Personality of the Year Award'. As the authors of two hit books, ' Content Mavericks (https://www.andrewandpete.com/books/) ' they regularly keynote international conferences and have been featured on sites such as Inc., Huffington Post, Social Media Examiner, Convince and Convert, Entrepreneur on Fire and Kim Garst. You can find out more about them at: www.andrewandpete.com I chat to Andrew and Pete about... How collaboration can help super charge your audience and business growth The importance of getting on other people's platforms, not just having them on yours How and when to outsource elements of your business The role time management and organisation play in speeding up the growth process Connect with Andrew and Pete Check out their YouTube channel Visit their website On Twitter (https://twitter.com/AndrewAndPete) On Facebook
About Gudrun With over 20 years’ writing experience and a thorough grasp of content marketing, Gudrun works with busy consultants to provide a bespoke solution to help them expand their reach, widen their audience and build on their credibility. She saves them time by taking over the creation and management of their content, producing blogs, podcast shownotes, ebooks and more, ensuring it’s delivered on time and in the right places. I chat to Gudrun about... How to communicate in the right way with your audience online How to create the best podcast shownotes Connect with Gudrun Visit her website (http://gudrunlauret.com/) On Twitter On Facebook On LinkedIn
About Thierry Thierry De Vynck is truly passionate about online marketing. He mastered the principles of modern marketing at the famously effective GREY EMEA Group. In 2013, he joined Dallas Antwerp - the first fully inbound marketing certified agency in Belgium. Leading the strategy & content marketing team. Great Scott! is his latest project to help businesses and organizations from the inside. Over the past 5+ years, Thierry changed the way hundreds of businesses look at online marketing. I chat to Thierry about... How to create less content but distribute and promote more Getting buy-in from team members as you work together on marketing How he's 'plugging' his knowledge in to companies and working in collaboration with their teams towards shared goals Connect with Thierry Visit his website On Twitter On LinkedIn
About Laura Laura is passionate about self confidence and self love. She is sharing her expertise on this through a series of new content in her Selfie Skool. Her latest course was called Love Ya selfie and it included 5 challenges you can take to improve your selfie photography abilities. I chat to Laura about... How she's building her following through challenges via a popup Facebook group Free versus paid for content How she's found her niche Her desire to encourage others to become better friends with themselves Connect with Laura HERE'S THE LINK TO THE WORKBOOK: http://bit.ly/LoveYaSelfie Visit her website On Twitter On Facebook On LinkedIn
Something a bit different this week. Here's my talk (in it's rawest form!) from Newcastle Startup Week.
About Gavin Multi-award winning entrepreneur, Gavin Bell really knows his onions when it comes to Facebook ads. Not only is he a leading Facebook advertising consultant, but he’s also a renowned vlogger with millions of views. You might just see him speaking to his camera today… Gavin helps brands across the world to utilise Facebook in a way that not only builds their audience, but turns that attention into revenue. His work has been featured on the likes of Virgin.com, Huffington Post, Entrepreneur on Fire, KissMetrics and Social Media Examiner. I chat to Gavin about... His journey from growing up in Shetland to entrepreneurship in Edinburgh How he's building his personal brand through vlogging How he uses video in Facebook ads to get maximum reach and impact Connect with Gavin Visit his website (https://mrgavinbell.com/) On Twitter (https://twitter.com/MrGavinBell) On Facebook On LinkedIn
About Nicole Nicole Osborne is a Chartered Marketer passionate about helping businesses grow with sweeter marketing. With more than 17 years’ experience leading marketing teams, Nicole has successfully delivered growth-focused marketing strategies for the Financial Times, Institute of Directors, Association of Colleges and Mighty Social, Europe’s fastest growing social ad tech company. When Nicole became a mum, she wanted a better work/life balance and trained with the award-winning Digital Mums strategic social media programme. Nicole founded Lollipop Social and has been helping small businesses get sweeter results with their marketing and social media ever since. Nicole comes from a family of Eastern German entrepreneurs and enjoys working with ambitious entrepreneurs, bringing a combination of heaps of German logic and empathy to all her marketing projects. I chat to Nicole about... How to nail your brand values How to work out what your brand values are when you are your brand How to avoid a vanilla brand and inject your personality into it Connect with Nicole Visit the Lollipop Social website On Twitter On Facebook On LinkedIn
About Yva Yva Yorston started her entrepreneurial journey at the age of 22, as a virtual assistant. Within 4 years, she had grown the business to be the number 1 of its kind in the North East of Scotland, through a mix of local networking and blogging. Earlier this year, she relaunched as Content Boost, and made it her mission to help other B2B companies to harness the power of blogging to get more customers. She specialises in content strategy, coaching and blog management services, working with clients to make blogging an easy, efficient process, and one which gets results. She loves to share her story and connect with fellow entrepreneurs, and is regularly invited to speak at business events, universities and schools. (edited) I chat to Yva about... How to overcome the barriers standing in the way of creating content How to get the best return on investment from your content The best channels for promoting your content once you've published it Tips for achieving consistency Connect with Yva Visit the Content Boost website On Twitter (https://twitter.com/contentboostuk) Subscribe to the podcast on i Tunes
About Kat Kat founded and runs a hot UK blogging conferencefor creative and design loving bloggers called Blogtacular. I make films, specialising in online advertising, book trailers, video profiles and stop motion. I work with online and offline businesses to improve their social media reach, develop strategies, expand their customer base, implement websites and build their brand. I create and manage social media profiles and blogs for indie businesses – find out more about what I offer on my pro site. I chat to Kat about... How she has monetised her long-standing blog The influencer/brand relationship Balancing raising a family with running a business Connect with Kat Visit her website On Twitter (https://twitter.com/thatkat?lang=en) Subscribe to the podcast on i Tunes
About Martin and Lyndsay Martin and Lyndsay run Jammy Digital, a WordPress web design agency based in Manchester, UK. They create high-performing websites their clients can be proud of, and specialise in WordPress web design and development, conversions and search engine optimisation. They also put a lot of effort into content marketing, and teaching others how to make their mark online. I chat to them about about... Their personal experience of creating a website for their own business What they've learnt along they way How they've harnessed Facebook live and Facebook groups to grow their business Working together as a husband and wife team Connect with them On Twitter: @Martinhuntbach @LyndzCambridge On LinkedIn Visit the Jammy Digital website (http://www.jammydigital.com/) Subscribe to the podcast on i Tunes
About Lee Lee leads two digital businesses providing powerful WordPress solutions for personal brands, design agencies and event companies. He runs the WP Innovator Facebook Group with over 1400 members who support one another, network and have fun. There is a focus on productivity, WordPress tools and tips, business and strategy. He is the host of The Agency Trailblazer Podcast (Formerly WP Innovator Podcast), which focuses on agency life with a heavy WordPress bias (WordPress for President). He compliments this with a paid community focused on helping stressed out design/web agency owners fall in love with their businesses again. No 10x BS, just practical advice and support to help people undo bad decisions and create an agency they can love that supports the lifestyle they need. I chat to Lee about... How he's building his own personal brand How he found his niche The importance of finding your 'why' How he stays positive Connect with Lee Visit his Facebook (https://twitter.com/leejacksondev) Subscribe to the podcast on i Tunes
About Chris Multi award winning Entrepreneur Chris Marr believes content marketing is the only way to set business leaders free from the world of mediocre interruption marketing. Chris is the Founder and driving force behind CMA, the UK’s largest membership organisation of it’s time. He is raising the bar on talent curation, leadership, personal development, and community building. His pioneering work has changed the lives of hundreds of businesses, all through the power of Content Marketing. I chat to Chris about... His ultimate content marketing definition - If there is any confusion surrounding what content marking actually is, this'll clear it up! How content marketing is directly related to sales The no.1 mistake he sees people making in their content marketing efforts Connect with Chris Visit his website Twitter (https://twitter.com/chrismarr101) LinkedIn (https://www.linkedin.com/in/chrismarr101) Instagram (http://www.instagram.com/chrismarr101) Facebook (https://www.facebook.com/thecontentmarketingacademy/) (CMA) Facebook (https://www.facebook.com/chrismarr102) (Chris) Resources Here's the link to Chris's blog post 15 things I'm fed up teaching you about your blog . I highly recommend you give it a read, some great advice in there. Subscribe to the podcast on i Tunes
About LouiseLouise Harnby is a professional fiction proofreader and copyeditor. She specializes in helping independent, self-publishing authors prepare their novels for market. Louise worked in-house for two international publishers for 13 years before setting up her editorial business. She has self-published several books on the business of editing and proofreading and runs the Craft Your Editorial Fingerprint series of online courses. You can find out more about her at www.louiseharnbyproofreader.com (https://www.louiseharnbyproofreader.com/) . I chat to Louise about...How she has built up an online presence through consistent blogging over a number of years How she has dominated social media despite not being in a particularly 'social media-friendly' industry How blogging has benefited her business and personal brand How she has used Facebook Bots to better engage with her audience Connect with LouiseOn Twitter (https://twitter.com) On LinkedIn (https://www.linkedin.com/in/louiseharnby/) Visit her website (https://www.louiseharnbyproofreader.com) YouTube channel (http://bit.ly/HarnbyYouTube%E2%80%8B)