Linking in with Louise

Creating a Month's Worth of Content from One Video: A Step-by-Step Guide   In this solo episode of Raise Your Visibility Online, LinkedIn expert and YouTuber Louise Brogan offers a comprehensive guide on generating an entire month's worth of content from a single video.    Louise shares her 'Create Once, Publish Everywhere' (COPE) strategy, explaining how B2B companies and solopreneurs can efficiently create blog posts, LinkedIn newsletters, email newsletters, and more from one well-planned video.   This episode is packed with actionable insights for business owners who are eager to boost their online presence and engage their target audience without getting overwhelmed. Visit https://www.louisebrogan.com/videoguide for a detailed guide.     00:00 Introduction to Raise Your Visibility Online 00:45 Creating a Month's Worth of Content from One Video 03:31 The Power of Video Content 05:01 The COPE Framework: Create Once, Publish Everywhere 07:42 Implementing the COPE Framework 10:36 Conclusion and Next Steps  

Feeling anxious about showing up on video for LinkedIn? You're not alone! In this encouraging episode, LinkedIn expert Louise Brogan takes the fear out of video and shares three simple—and highly effective—video ideas designed for professionals who want to grow their audience and authority, no matter their experience level on camera. Louise breaks down actionable strategies for overcoming shyness and leveraging video content to connect with peers, clients, and prospects. You'll discover how to turn frequently asked questions, behind-the-scenes moments, and timely industry news into engaging, repurposable LinkedIn videos. Louise also offers pro tips on maximizing your video's impact using just your phone—all without the need for fancy equipment, scripts, or perfection! Whether you're a business coach, consultant, or small business owner looking to raise your visibility on LinkedIn, this episode will leave you feeling confident and ready to hit record. Timestamps: 00:00 – Why Most People Feel Awkward on LinkedIn Video 00:35 – Introduction: Louise Brogan & Her Mission 01:03 – Video Idea #1: Answering Your Industry FAQs 02:14 – Repurposing Your Video Content for Blog Posts & Newsletters 02:26 – Video Idea #2: Behind-the-Scenes at Your Business 03:15 – Keeping Content Relevant for Your Audience 03:43 – Video Idea #3: Sharing Industry News with Your Perspective 04:28 – Starting Conversations and Building Authority 04:44 – Quick Recap & Choosing Your Easiest First Video 05:00 – Final Tips: Recording, Captioning, and Engaging Guest Bio: Louise Brogan is an experienced LinkedIn strategist who specializes in helping small business owners and professionals build their brand and grow their network on LinkedIn—without feeling overwhelmed. With a friendly, no-nonsense style, Louise empowers her clients to create authentic, engaging content that drives leads and sales. Her expertise has made her a trusted resource for anyone looking to leverage LinkedIn for business growth. Resources & Mentions: Louise Brogan's LinkedIn Profile LinkedIn's video features and updates Tips on video creation and repurposing content for newsletters or blogs Call to Action: Ready to boost your LinkedIn visibility with easy video content? Subscribe to the podcast so you never miss practical tips like these, leave us a review to let us know what resonated, and connect with Louise Brogan on LinkedIn. For more resources and support on growing your business on LinkedIn, visit our website and tag Louise when you post your video—she'd love to cheer you on!

Unlocking Entrepreneurial Success with Jillian Leslie: Leveraging LinkedIn, Video, and Email Lists    In this episode of Raise Your Visibility Online, host Louise Brogan welcomes Jillian Leslie, co-founder of Milo Tree, to discuss her journey in building online businesses and the importance of leveraging LinkedIn, video, and email lists for entrepreneurial success.   Jillian shares her experiences, starting from her initial venture, Catch My Party, to the development of the MiloTree popup app and MiloTree Cart.   She emphasizes the power of email lists, actionable insights, and real-world strategies to attract leads and scale businesses effectively.   The discussion also covers the creation of digital products, such as workshops, cheat sheets, and memberships, to engage audiences and generate revenue. 00:00 Introduction to Raise Your Visibility Online 00:39 Meet Jillian Leslie: Entrepreneur and Innovator  01:10 The Birth of MiloTree: A Tool for Content Creators 02:27 From Catch My Party to Pinterest Success 04:35 Expanding Milo Tree: Features and Benefits 09:29 The Importance of Building an Email List 21:19 Creating and Selling Digital Products 21:41 The Power of Memberships and Community 25:42 Getting Started with MiloTree 28:44 Conclusion and Final Thoughts   Jillian is an entrepreneur with a wealth of experience, having built multiple 7-figure online businesses and host of The Blogger Genius Podcast, which has close to 1 million downloads. She's the co-founder of MiloTree, a software company that's helps thousands of bloggers, creators, coaches, and entrepreneurs monetize through selling digital products.  On her podcast, she regularly interviews industry experts and shares actionable strategies to build thriving online businesses.

Join LinkedIn expert Louise Brogan in this episode of Raise Your Visibility Online as she shares her excitement about speaking at the Social Media Marketing World conference in San Diego.   Louise delves into the importance of strategic content creation on LinkedIn, emphasizing the need for consistency and repeated messaging to build trust and thought leadership.   She discusses effective content types, including carousel posts, polls, and newsletters, and provides actionable insights on repurposing one piece of content in multiple ways to enhance visibility.   Louise also introduces her new membership offering on YouTube and shares a success story from her recent content marketing workshop.   https://www.youtube.com/@RaiseYourVisibilityOnline/join   00:00 Introduction to Raise Your Visibility Online 00:50 Excitement for Social Media Marketing World 02:26 Strategic Content for LinkedIn 04:45 Engaging LinkedIn Posts 07:12 One Message, Many Ways 10:40 Membership and Workshops 12:34 Conclusion and Upcoming Events  

In this episode of Raise Your Visibility Online, host Louise Brogan welcomes best-selling author, book coach, and speaker Stacy Ennis. Stacy shares her journey into book coaching, the transformative power of writing a book, and how it can elevate your personal brand. She offers invaluable insights on building an author platform, staying accountable, and choosing the right professionals in the publishing industry. Louise also introduces Raise Your Visibility Online, a brand-new monthly membership designed to help entrepreneurs, coaches, and consultants use LinkedIn effectively to grow their business. The first session, Creating Your Next Three Months of Content with Louise Brogan  takes place on March 21st—a must-attend for small business owners and entrepreneurs.  Join the Raise Your Visibility Online Membership! Are you ready to grow your LinkedIn presence and position yourself as a thought leader? Raise Your Visibility Online is a brand-new monthly membership designed to help you: ✅ Optimize your LinkedIn profile for visibility and leads ✅ Create compelling content that attracts your ideal clients ✅ Build a strong network of engaged connections ✅ Learn from industry experts in exclusive live sessions

Join Louise Brogan, LinkedIn expert and CEO, as she shares insights from her recent London book launch event at Fujitsu.   This episode delves into effective strategies for busy professionals to make the most of LinkedIn in just 10 minutes a day.   Louise discusses connecting, engaging with your network, and how to handle notifications and connection requests efficiently. She also emphasizes the value of maintaining meaningful business relationships through LinkedIn interactions. Tune in to elevate your LinkedIn presence and grow your business strategically.     00:00 Introduction to Raise Your Visibility Online 00:48 Exciting London Event and Book Launch 03:32 Maximizing LinkedIn in 10 Minutes a Day 05:38 Building and Engaging Your LinkedIn Network 09:26 Strategic Use of LinkedIn for Business Growth 11:48 Conclusion and Call to Connect   LinkedIn Profile Workshop https://louisebrogan.com/profileworkshop How to use YouTube for small business https://louisebrogan.com/youtube-workshop   Raise Your Visibility On LinkedIn BOOK https://www.louisebrogan.com/book 

In this episode, LinkedIn expert and CEO Louise Brogan shares the most common LinkedIn profile mistakes that could be costing you business. She breaks down five key areas where professionals go wrong and offers actionable tips to fix them.

Raise Your Visibility Online: Leveraging LinkedIn for Business Success   Join LinkedIn expert and CEO Louise Brogan in this episode of Raise Your Visibility Online, as she introduces her new book, 'Raise Your Visibility on LinkedIn.'   The episode celebrates the book's launch, currently on a promotional sale, and provides a chapter-wise walkthrough covering topics like using LinkedIn for business, effective posting, network building, and creating engaging content. Louise also invites listeners to join a free webinar on using video to boost LinkedIn visibility and encourages everyone to engage actively on LinkedIn. 00:00 Introduction to Raise Your Visibility Online 00:39 Exciting Book Launch Announcement 02:44 Overview of the Book's Content 07:01 Upcoming Events and Webinars 08:37 Reflections and Future Plans   UK Version https://amzn.eu/d/dLYeSiq Free Training on 13th February:  https://www.louisebrogan.com/resources 

Episode Summary: In this episode of Raise Your Visibility Online, host Louise Brogan chats with Izzy Russell, CEO of Music Radio Creative. They delve into the intricacies of leveraging podcasting and LinkedIn to enhance online visibility. Izzy shares insights on the importance of good audio quality in podcasts, the role of AI voices in the audio industry, and practical strategies for targeting diverse client segments. Tune in for actionable advice, industry trends, and valuable knowledge on elevating your online presence through effective audio and video content. Episode Timestamps: 00:00 Introduction to Raise Your Visibility Online 00:37 Meet Izzy Russell: CEO of Music Radio Creative 02:22 Diverse Clientele and Services 06:23 The Impact of AI on the Voiceover Industry 12:15 The Power of Podcasting for Business Visibility 19:34 Navigating Podcast Advertising and YouTube Integration 21:41 Balancing Ads and Content in Your Podcast 22:34 The Pitfalls of Self-Sponsorship 23:51 Creating High-Quality Video Podcasts 25:02 The Importance of Microphone Technique 26:51 Why You Should Wear Earphones 33:01 The Critical Role of Sound Quality 35:01 Upcoming Speaking Engagements 36:51 Networking and Events 38:35 Conclusion and Final Thoughts Guest Spotlight: Izzy Russell Izzy Russell is the CEO of Music Radio Creative and a podcasting and audio production expert with years of experience helping business owners and entrepreneurs create high-quality podcasts. She specializes in audio editing, production, and content strategy, ensuring her clients' podcasts stand out in a crowded market. Izzy is passionate about helping people use audio to amplify their voices and connect with their ideal audience. Resources & Links: Connect with Izzy Russell on LinkedIn: https://www.linkedin.com/in/izabelarussell/ Learn more about Music Radio Creative: https://musicradiocreative.com/ Follow Raise Your Visibility Online for more insights Connect with Louise Brogan: LinkedIn: https://www.linkedin.com/in/louisebrogan/ Website: https://www.louisebrogan.com YouTube: https://www.youtube.com/@raiseyourvisibilityonline Enjoyed the Episode? If you loved this episode, please leave a review on your favourite podcast player,   share it with your network, and tag us on LinkedIn. Your support helps us continue to bring valuable content to help you raise your visibility online! Tune in next time for more expert insights on growing your online presence!  

Show Notes for Podcast Episode: Raise Your Visibility Online – Answering Your Questions in 2025 Episode Summary: Welcome to a brand-new year of Raise Your Visibility Online! This week, Louise Brogan, LinkedIn expert, CEO, and YouTuber, shares her plans for the podcast in 2025. Louise invites listeners to submit their burning questions about LinkedIn, video marketing, podcasting, and online visibility. She kicks off the Q&A format by addressing questions from Clare Morris of consciousentrepreneurs.org.uk, diving into podcast production, costs, and resources. If you're curious about podcasting on a budget or seeking actionable tips to elevate your business through online visibility, this episode is for you! Key Topics Discussed: Podcasting on a Budget: Louise shares how she started her podcast without a producer and leveraged affordable tools. Recommendations for essential equipment, including good-quality microphones. Editing tips using Zoom and Descript for DIY podcast production. Podcast Funding and Sponsorships: Insights into why Louise hasn't sought podcast funding or sponsorships. Tips for evaluating return on investment (ROI) for podcasting efforts. How to approach free resources like YouTube for learning podcast production. The Evolution of Raise Your Visibility Online: The podcast's journey since 2017: From The Social Bee Podcast to LinkedIn with Louise and now Raise Your Visibility Online. Challenges with LinkedIn's trademark policies and the rebranding journey. How podcasting fits into Louise's overall content strategy. Workshop Announcement: Details about Louise's upcoming live workshop, How to Use YouTube for Small Businesses, on Wednesday, January 29th, 2025. Key topics: Setting up a YouTube channel, creating content, avoiding mistakes, and generating leads. How to register: Visit louisebrogan.com/youtube-workshop. Key Takeaways: You don't need to spend a fortune to start a podcast. Affordable tools like Zoom and Descript can make production accessible for small business owners. High-quality sound is essential for podcast success—invest in a good microphone. Evaluate the ROI of your podcast before committing to significant expenses. Consider whether your podcast is directly driving leads or building your brand visibility. Links and Resources Mentioned: Submit your podcast questions: louisebrogan.com/podquestions Register for the YouTube workshop: louisebrogan.com/youtube-workshop Podcast hosting platform: Libsyn AI editing tool: Descript Podcast intro creator: Music Radio Creative Clare Morris: consciousentrepreneurs.org.uk Follow Louise: Website: louisebrogan.com LinkedIn: linkedin.com/in/louisebrogan YouTube: Raise Your Visibility Online Call to Action: Have a question about LinkedIn, video marketing, or podcasting? Submit it at louisebrogan.com/podquestions to get featured on an upcoming episode! Don't miss the YouTube workshop on January 29th—register today at louisebrogan.com/youtube-workshop.

Innovative Approaches in MedTech Investment with Gavin Leonard   In this LinkedIn Live session, host Louise Brogan speaks with Gavin Leonard, a MedTech entrepreneur from China.   Gavin shares his journey from starting a PhD to establishing businesses in China, eventually moving into the medical device investment space. The discussion covers the formation of MedTech Syndicate, a group of clinicians who invest in medical devices based on real clinical needs. Gavin also discusses his business strategies, including creative networking at conferences and using video for targeted outreach. Louise also provides insights into how LinkedIn has been instrumental in building Gavin's professional network. 00:00 Introduction and Election Talk 00:48 Gavin's Journey to China and MedTech Syndicates 03:01 Connecting Clinicians and Investors 06:02 The Power of LinkedIn 14:02 Networking at Conferences 20:12 Embracing Video and StreamYard 28:09 Conclusion and Final Thoughts   Check out StreamYard https://streamyard.com/pal/c/5397848091262976 For Content Marketing on LInkedIn, visit https://louisebrogan.com/content-marketing/    

As we approach the end of the year, it's the perfect time to reflect on your LinkedIn strategy and set yourself up for success in 2025. In this episode of Raise Your Visibility Online, Louise Brogan shares her top tips for resetting your LinkedIn approach, optimizing your profile, and leveraging video to build your B2B presence. Whether you're starting fresh or refining your current strategy, Louise has actionable advice to help you make LinkedIn work for your business. What You'll Learn in This Episode: Reflecting on 2024: Evaluate what worked and what didn't in your LinkedIn strategy this year. Starting Fresh on LinkedIn: Tips for optimizing your profile to clearly communicate your expertise. How to plan and create engaging content tailored to your audience. The Power of Video on LinkedIn: Why video is essential for LinkedIn success in 2025. How Louise's Video Visibility Packages can help you create professional, impactful video content. The value of webinars and live streams for B2B engagement. Staying Consistent: The importance of accountability to keep your LinkedIn efforts on track. Insights into Louise's upcoming 6-week cohort program for training and accountability. Measuring Success: How to track the right LinkedIn analytics to ensure your content resonates with the right audience. Resources & Links Mentioned: Video Visibility Package – Work with Louise to create 12 polished LinkedIn videos with captions, posts, and more. LinkedIn Monthly Retainer Package – A six-month program for ongoing content creation and strategy. 10-Day LinkedIn Challenge – Short videos to help you optimize your LinkedIn profile. Louise Brogan on YouTube – Free training and tips on LinkedIn profiles, content, and more. Connect with Louise: Website: louisebrogan.com LinkedIn: linkedin.com/in/louisebrogan YouTube: Raise Your Visibility Online Join the Conversation: What are your LinkedIn goals for 2025? Share your thoughts with Louise on LinkedIn or leave a comment on YouTube.

Visibility Creates Opportunities: How Consistency Leads to Success on LinkedIn Show Notes

Raising Your Online Visibility: Insights from Life Coach Raina Willick    In this episode of 'Raise Your Visibility Online,' I invite Raina Willick, a life coach for self-employed individuals, to share her journey and insights.   Raina, based in the French countryside, discusses how she helps small business owners align their work and life, and her move to France under the entrepreneur professions liberal visa. She also delves into her successful YouTube channel 'Baguette Bound,' which offers guidance on moving to France and has quickly grown to over 11,600 subscribers in a year. The episode covers effective networking, the power of niche content, and the value of finding a platform you're comfortable with for online visibility.   Louise and Raina also discuss the benefits of initiatives like 'Waffles and Work,' a virtual co-working space Raina created, and strategies for expanding one's professional reach. 00:00 Introduction to Raise Your Visibility Online 02:02 Meet Raina: Life Coach and Entrepreneur 03:12 Living the French Lifestyle 04:38 The Baguette Vending Machine Phenomenon 07:22 Balancing Work and Life as an Entrepreneur 11:46 Speaking at FinCon: A Visibility Success Story 18:18 Waffles and Work: The Beginning 19:57 Creating a Virtual Coworking Space 22:04 Networking and Business Growth 24:40 Introducing Baguette Bound 25:17 YouTube Success and Monetization 33:00 Tips for Raising Your Online Profile 34:31 Conclusion and Final Thoughts

In this week's solo episode, I talk you through how to use Descript as a video editing tool. You can also read our full blog on this here, with screenshots of each step:   https://louisebrogan.com/how-to-use-descript-for-video-editing/ To get your free trial of Descript, visit https://louisebrogan.com/descript   IF you would prefer someone else to do all the faffing about,  book a call to see if we are the right fit for you - www.louisebrogan.com/inquiry 

  In this episode of 'Raise Your Visibility Online,' Louise Brogan, a LinkedIn expert and CEO, is joined by Sarah Russo from Page One Media.   We discuss the importance of online presence for authors, especially in academic and expert fields, and the various strategies used to promote books.   The conversation covers different social media platforms, the difficulties of getting on camera, the benefits of newsletters, and practical insights on building and maintaining visibility online.   Sarah shares her vast experience in publishing and PR, including her time at prestigious publishing houses, and provides actionable tips for authors looking to leverage online tools to grow their audience and sales.     00:00 Introduction to Raise Your Visibility Online 00:43 Meet Sarah Russo of Page One Media 02:54 The Importance of Online Presence for Authors 04:00 Leveraging Social Media Platforms for Book Promotion 08:32 Sarah Russo's Publishing Background 16:23 The Value of Newsletters and Email Lists 22:49 Challenges and Benefits of Video Content 31:48 Final Thoughts and Where to Find More Content   www.pageonemedia.com   Get on the waitlist for my upcoming book -  www.louisebrogan.com/waitlist   Visit YouTube for all the free LinkedIn training at www.youtube.com/@raiseyourvisibilityonline        

In this episode of Raise Your Visibility Online, Louise Brogan chats with longtime friend and analytics expert Amanda Webb. Amanda shares her journey from aspiring film director to a business owner helping companies make smarter marketing decisions through analytics. Key Takeaways: Amanda's Journey: Starting in the film industry, Amanda realized her path wasn't leading to her dream of becoming a director. This led her to explore other avenues, eventually launching her own business in analytics. The Shift to Analytics: After years of dabbling in various marketing niches, Amanda found her true calling in analytics, where she now helps clients interpret their data for strategic growth. What Amanda's Business Offers: Amanda's business is primarily focused on analytics setup, training, and consulting, with a special emphasis on Google Analytics. Going Live and Niche Content Creation: Amanda shares her experience creating live video content for her audience. She discusses her well-known show, Digital Coffee, now evolved into That Analytics Show, where she provides monthly deep dives into key analytics insights. The Value of Niche Focus: Louise and Amanda dive into the benefits of finding your niche. Amanda explains how becoming “the analytics person” has strengthened her brand and allowed her to be the go-to resource for analytics among small businesses. Visibility and Networking: Amanda shares stories of visibility, from her work with Enterprise Nation to her recent speaking engagements with Google. Louise highlights the importance of showing up at events and using them as content opportunities to build credibility and connect with a wider audience. Advice for Aspiring Entrepreneurs: The conversation touches on the realities of starting a business, including the unexpected skills business owners must learn, like sales and marketing. Connect with Amanda Webb: LinkedIn: Amanda Webb (look for the Amanda Webb with the orange hair!) Website: spiderworking.com - Dive into Amanda's blog, live show archives, and find out how she can help you decode your analytics. Resources Mentioned: Atomicon Conference: Hosted by Andrew and Pete, a must-attend for small business owners wanting to elevate their digital marketing. This episode is packed with insights for small business owners looking to leverage analytics for better marketing decisions. Tune in for an engaging and honest discussion on entrepreneurship, niching down, and the power of data-driven decisions.

Building Online Communities and Entrepreneurial Success with Samantha Kelly    In this episode of 'Raise Your Visibility Online,' Louise Brogan, a LinkedIn expert, interviews Samantha Kelly, a successful entrepreneur and social media expert. They discuss the importance of building online communities, leveraging platforms like LinkedIn and Twitter/X for B2B marketing, and the impact of video content. Samantha shares her journey from being a lone parent on social welfare to becoming a prominent business figure, with insights into her methods and strategies. They also touch on the significance of networking, attending and hosting events, and embracing video content to enhance business growth.   The episode concludes with a preview of the upcoming Social Media Fest in Wexford, featuring various expert speakers and networking opportunities. 00:00 Introduction to Raise Your Visibility Online 00:36 Meet Samantha Kelly: The Tweeting Goddess 01:20 Samantha's Journey and Business Insights 03:53 Building Online Communities and LinkedIn Strategies 06:12 The Power of Video and Live Streaming 08:11 Brand Ambassadorship and Networking 12:11 Social Media Fest and Event Planning 16:32 Tips for Going Live and Building Confidence 24:11 Conclusion and Final Thoughts   www.louisebrogan.com/ryvo www.linkedin.com/in/louisebrogan https://www.linkedin.com/in/tweetinggoddess/ Social Media Fest Wexford https://www.tickettailor.com/events/tweetinggoddess/1296635  

In this episode of 'Raise Your Visibility Online,' host Louise Brogan interviews Luke Sherran, a successful digital marketing agency owner and YouTube content creator.   Connect with Louise www.linkedin.com/in/LouiseBrogan YouTube - www.youtube.com/@RaiseYourVisibilityOnline  Free Gift www.louisebrogan.com/ryvo    We discuss Luke's journey in digital marketing, the inception of Falkon Digital, and the challenges and rewards of starting a business with Sadie, his business (and life) partner. The conversation also explores Luke's extensive experience with YouTube, including his initial struggles, strategies for growth, and achieving over 300,000 subscribers.  We delve into monetization techniques like AdSense, sponsorships, and affiliate marketing alongside the power of YouTube Shorts. Luke shares insights on creating content that engages the right audience, avoiding common pitfalls, and offers predictions regarding the future of business marketing on YouTube. The episode emphasizes the potential of YouTube as a powerful tool for business growth, highlighting its significance for small business owners and entrepreneurs seeking to enhance their online presence.   00:00 Introduction to Raise Your Visibility Online 00:26 Meet Luke Sherron: Digital Marketing Expert 02:02 The Origin Story of Falcon Digital 03:26 Balancing Business and Family Life 05:26 Luke's Journey into YouTube 09:10 Growing a YouTube Channel: Challenges and Milestones 16:09 Monetizing YouTube: AdSense and Beyond 24:43 Creating an Effective Media Kit 25:43 Balancing Payment Models: Lump Sum vs. Affiliate Commission 26:20 Exploring Lucrative Affiliate Opportunities 27:01 Introducing Luke's Personal Brand Channel 28:20 The Power of YouTube Shorts 31:34 Monetizing YouTube Shorts 37:58 Balancing YouTube with a Full-Time Business 41:10 Common Mistakes in YouTube Marketing 46:13 The Future of YouTube for Business 50:15 Conclusion and Final Thoughts  

Embracing LinkedIn Video: Lois Cliff's Journey from Teaching to Wellness Coaching   In this episode of 'LinkedIn with Louise,' host Louise Brogan converses with Lois Cliff, a former English teacher turned wellness coach. Lois shares her journey from leaving teaching in 2018 to becoming a content creator and later pivoting to wellness coaching. She discusses her initial apprehensions about using LinkedIn for networking and how influential figures like John Espirian inspired her to get started.   Lois details her 30-day video challenge on LinkedIn, highlighting its impact on her confidence and visibility. The discussion also touches on the importance of content strategy, authenticity, and the benefits of nature and wellness in professional settings.     00:00 Introduction and Guest Welcome 00:14 Lois Cliff's Background and Career Shift 01:01 Journey into Content Creation and Wellness Coaching 02:14 Discovering LinkedIn and Building a Presence 04:01 Creating Content and Finding Inspiration 05:04 Transition to Wellness Business 06:08 Overcoming Challenges on LinkedIn 07:43 First Video Experiences and Tips 09:59 30-Day Video Challenge and Its Impact 19:31 Wellness and Nature in the Workplace 24:00 Final Thoughts and Contact Information  

Episode Summary: In this episode of LinkedIn with Louise, host Louise Brogan delves into some fundamental yet often overlooked aspects of using LinkedIn for business. Aimed at B2B professionals, coaches, consultants, and anyone looking to enhance their presence on LinkedIn, Louise shares practical tips for building a robust network, managing privacy settings, and understanding profile visibility. Whether you're new to LinkedIn or seeking to refine your strategy, this episode provides valuable insights to help you leverage LinkedIn more effectively for your business. Key Topics Covered: Building Your LinkedIn Network: Importance of reaching 500+ connections. How the display of connection numbers changes after reaching 500. Examples of profiles showing connection and follower counts. Profile Viewing Options: Navigating LinkedIn's settings to adjust profile viewing options. Differences between anonymous and non-anonymous profile views. How these settings impact your visibility when viewing other profiles. Managing Email Visibility: Adjusting settings to control who can see or download your email address. Different visibility options: only me, first-degree connections, first and second-degree connections, anyone on LinkedIn. Ensuring your email is not included in data exports. Clarifying Anonymous Mode Misconceptions: Explaining that commenting on posts remains visible even if your profile viewing option is set to anonymous. The distinction between anonymous profile views and visible interactions. Practical Steps: How to navigate LinkedIn's settings and privacy options. Simple steps to increase your network size. Tips for making your profile more professional and approachable. Offer: Invitation to reach out for personalized LinkedIn training sessions at www.louisebrogan.com/linkedinvip  Options available for one-on-one or team training to enhance your LinkedIn skills - book a call to discuss at www.louisebrogan.com/inquiry  Additional Resources: Video tutorial on email visibility settings:  https://youtu.be/KOElmiKRx4Q Connect with Louise for tailored LinkedIn training sessions.  

Episode Topic: Mastering LinkedIn Basics Overview: In today's episode, we dive into the essential building blocks of using LinkedIn effectively, whether you're a new listener or a longtime follower.  We will emphasize the importance of revisiting the fundamentals to enhance your LinkedIn presence. Key Highlights: **Personal Profile:**    - **Foundation:** Your personal profile is the cornerstone of your LinkedIn activities.    - **Maintenance:** Regularly update your profile to ensure it accurately reflects your current roles and responsibilities. YouTube video on the top 10 ways to optimize your LinkedIn profile  https://youtu.be/u-PsMjlZYIY?si=-EUGLZW5dgC0jnkR   2. **Building a Valuable Network:**    - Focus on connecting with individuals who add value to your professional life, rather than expanding your network indiscriminately.    - How to strategically unfollow of people who no longer align with your current interests or goals. 3. **Creating Consistent Content:**    - **Engagement:** Leverage video content to engage with your audience, sharing expert tips and advice.    - **Strategy:** Develop a content strategy that includes creating short, impactful videos to enhance visibility and engagement. 4. **Engaging with Your Community:**    - Active participation in discussions and personal interactions on LinkedIn can lead to meaningful connections.    - Engagement should be reciprocal; focus on interactive communication rather than one-sided conversations. 5. **Company Page:**    - **Visibility:** Even solopreneurs should maintain a company page to increase their chances of being discovered by potential clients.    - **Branding:** A company page allows for additional branding opportunities and showcases your professional offerings. **Additional Resources:** www.youtube.com/c/linkedinwithlouise www.louisebrogan.com/webinar   

LinkedIn company pages dashboards have had a makeover!    Learn what is what, how to find what you need, and how your Company can use the new Dashboard effecitvely.   We also cover the new features for LinkedIn Premium Company Pages and I share what features I like best   Today's Actions for all company pages Featuring top content to increase reach Simplifying content sharing with RSS feeds Utilizing notifications for consistent posting Premium features like custom call-to-action buttons, visitor insights, and custom testimonials How to draft posts with AI assistance Growing followers faster with auto invites We walk you through setting up these features, sharing insights on how they can benefit your business, and providing tips on how to get the most out of your LinkedIn company page. Whether you're using the free version or considering premium, this guide will help you enhance your LinkedIn presence and attract more B2B clients.   Full video walkthrough - https://youtu.be/bjs0W9Qa-mM

In this episode, host Louise Brogan sits down with Adina Jipa, Founder and CMO of SocialInsider, to discuss the insights from the 2024 LinkedIn Benchmarks report. Discover the latest trends, strategies, and analytics that are shaping LinkedIn as a go-to marketing tool for B2B brands. **Key Highlights:** - LinkedIn's Engagement Surge:   - LinkedIn has seen a 44% year-over-year increase in engagement rates, becoming a crucial platform for business marketing.   - The platform fills the gap left by changes on Twitter/X, attracting more content creators and businesses. - **Rise of the Creator Economy:**   - LinkedIn allows individuals to become creators, achieving high engagement with their audiences.   - Businesses are investing more in LinkedIn due to the growing user base and engagement opportunities. - **Effective Content Types:**   - Multi-Image Posts: These posts have the highest engagement rate on LinkedIn, outperforming carousel posts.   - Videos: The most shared content type, essential for a diverse and engaging content strategy. Videos should be under ten minutes and can be broken into shorter clips for better engagement.   - Polls: Generate the highest impression rates, useful for research, audience insights, and content generation. - LinkedIn Groups vs. Newsletters:   - LinkedIn groups are less effective for engagement and impressions.   - The newsletter feature is recommended for better brand visibility and audience engagement. - Posting Frequency and Strategy:   - Brands have increased their LinkedIn posting frequency by 10% in 2024.   - Aim to post at least once per working day, using a mix of text, multi-image posts, and videos.   - Limit posts with external URLs to keep the audience engaged on LinkedIn. - Leveraging Employee Networks:   - Employee advocacy can significantly boost post interactions. Educate and encourage your team to create and share content on LinkedIn.   - Consider starting with the sales team and expanding to other departments. - Caption Length Insights:   - Shorter captions work best with multi-image posts.   - Experiment with caption lengths for other post types to see what resonates with your audience. **Top 2024 LinkedIn Benchmarks:** 1. 44% increase in LinkedIn engagement rate Year-over-Year. 2. Multi-image posts generate the highest likes and comments. 3. Videos are the most shared content type. 4. 10% increase in brand posting frequency. 5. Polls have the highest impression rate. 6. Multi-image posts with short captions achieve the highest engagement. Watch the Full Interview For more detailed insights, watch the live interview between Louise Brogan and Adina Jipa https://youtube.com/live/t6jop2cHens Resources Mentioned: - [The Magic of Employee Influence] by Ivana Brutenič and Kristína Cichý Kováčiková - A guide to activating employee ambassadors on LinkedIn. Follow Us - YouTube: www.youtube.com/c/linkedinwithlouise - LinkedIn: www.linkedin.com/in/louisebrogan Subscribe and Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your feedback helps us create better content for you. --- **Contact Information:** For inquiries, reach out to us at team@louisebrogan.com   

I would like to reset the room for you today. How do you currently view LinkedIn? Somewhere people are constantly selling to you? Does this sound familiar? People are sending you spam messages. A lot of people seem to be using AI to write their posts You are tempted to download one of those third party plug in things others talk about - you know - they send automatic messages for you, find people and then all you have to do is get them on a call? You don't really have time to do this stuff so you just scroll through the feed and click the like button a few times   What if it could be different? What if you looked forward to checking your LinkedIn? Catching up with your network, reading some interesting posts and maybe even attending a LinkedIn audio once a week? We don't need to run before we can walk. I am not suggesting you start broadcasting a weekly live show yourself. But I would love you to feel comfortable posting once or twice a week. And every time you open the app on your phone, you recognise the person in the newsfeed and enjoy commenting on their content. Shall we do this? I am going to write a series of newsletters aimed at helping you. The individual.  And record these accompanying podcasts.   These newsletters are going to be based on a theme - how to approach LinkedIn as though it were your next in-person industry event. We are not eating the whole elephant today - let's just start with the first step - preparation.   To subscribe to the newsletter - https://www.linkedin.com/posts/louisebrogan_linkedinwriting-newsletter-linkedinforrealpeople-activity-7162379067667795968-fFNl?utm_source=share&utm_medium=member_desktop   www.louisebrogan.com 

Join Louise Brogan and Mark Williams in a discussion on how to use LInkedIn in 2024   Mark Williams (commonly known as ‘Mr LinkedIn) is widely regarded as one of the world's top LinkedIn experts. Following a career spanning 20 years in the recruitment industry Mark set up ETN LinkedIn training in 2008. Since then he has trained thousands of LinkedIn users from a diverse range of industries and roles. He is also an accomplished keynote speaker, author and award winning podcaster with his popular weekly show ‘LinkedInformed'. Mark's passion for his niche subject shines through as he enthusiastically demonstrates why LinkedIn is such a key business tool. Mark shares his journey from a 20-year career in recruitment to becoming a leading voice on leveraging LinkedIn for business development and networking. He debunks common misconceptions about the platform and emphasizes its value beyond just recruitment. Join us as we explore Mark's insights on the evolution of LinkedIn, its untapped potential for professional growth, and the importance of understanding its nuances for effective use today.   we dive into the challenges younger professionals face when engaging on LinkedIn. Mark highlights a common concern: the apprehension among the youth about what to contribute, stemming from a perceived lack of experience. He debunks this myth by emphasizing the value of opinions and curiosity over experience. Mark encourages younger users to initiate conversations, ask questions, and be visible on the platform, illustrating that engagement is not as daunting as it seems. Furthermore, the discussion touches on the psychological hurdle of posting for the first time, sharing personal anecdotes to reassure listeners that taking the first step is the key to overcoming fear. This episode offers practical advice for younger LinkedIn users to become more active and confident in navigating professional networking online. LinkedIn - http://linkedin.com/in/mrlinkedin Email – mark@linkedinformed.com   Join our free webinar on March 5th, 2024 at www.louisebrogan.com/webinar 

Are you a professional looking to make the most of LinkedIn? In this episode, LinkedIn trainer and marketer Melanie Goodman joins me to talk about the world of LinkedIn and how to maximise your LinkedIn presence as a busy professional. We explore the benefits of Sales Navigator, the process for obtaining community Top Voice badges, and expert advice on professional posting strategies. Whether you're a seasoned LinkedIn user or just getting started, this episode is full of valuable insights to boost your professional presence on the platform. Encourage Your Professional Teams to Post on LinkedIn Have a document or list in place that your team can refer to with posting guidelines Make posting and spending time a regular event in their schedule Explain that posting on LinkedIn is similar to in-person networking events About Melanie Goodman Melanie Goodman's original career path involved practising law before emigrating to Switzerland in 2005. For the subsequent eight years, she worked in business development and social media marketing for both a large international law firm and a financial services company. This experience gave her the impetus to start her own LinkedIn marketing and training company, Trevisan. Trevisan assists businesses to achieve their goals by providing bespoke LinkedIn growth and visibility strategies. How to Get The Badge Melanie joins me to talk about how to use LinkedIn as someone in professional services. Solicitors, accountants, engineers, and anyone else working for large corporations – this episode is full of great tips relevant to your LinkedIn presence. Before we dive into that conversation, we chat about the many benefits of LinkedIn's Sales Navigator platform. It has so many uses, including creating targeted marketing ads and helping you find the exact audience you want to speak to. We also talk about the process for obtaining community Top Voice badges on LinkedIn and why they're of benefit. They stay on your profile for 60 days… then it's time to work towards another badge. Unfortunately, we can't help you get LinkedIn's blue verified badge as we don't know the criteria for that – it's a huge mystery! LinkedIn Presence for Professionals Okay, back to professionals! It can be tricky to navigate and decide what to post on LinkedIn. There is a balance between writing what's on your mind, what your professional company approves of, and how to properly network on the platform. Melanie gives some great advice on what professionals can post, and she has a great resource linked below that can help. In fact, getting employees to post on LinkedIn can be a marketing manager's worst nightmare. However, scheduling time to network on the platform and providing a set guideline can be very helpful. Another tip is to explain that optimising and posting can increase the company's LinkedIn presence and lead to more overall company sales. Finally, we discuss some of our predictions for what features will come on LinkedIn. One of the features we'd most love to see is an option to toggle on a sponsored or affiliate collaboration, much like you'd see on Instagram. Professionals, what do you struggle with when it comes to posting consistently on LinkedIn? Please let me know in the comments! In This Episode How LinkedIn Sales Navigator can help create targeted marketing campaigns [4:30] What you need to know about Community Top Voices badges [8:45] What the blue badges on LinkedIn are [15:30] What professionals should post on LinkedIn [21:00] How marketing managers can get their teams to post on LinkedIn [25:30] Why companies who post on LinkedIn rank higher on search engines [28:45] Some predictions for the features LinkedIn will introduce in 2024 [30:15] Links & Resources The LinkTank Trevisan (LinkedIn Training & Marketing - CPD Accredited) on LinkedIn Find Melanie Goodman Online Follow Melanie Goodman on LinkedIn | Facebook | Instagram | X Find Louise Brogan Online Follow Louise Brogan on LinkedIn | Facebook | Instagram | YouTube

Do you want to write better for your LinkedIn audience? This is the episode for you. I'm joined by professional writer and LinkedIn writing coach, Lynnaire Johnston, to discuss writing for LinkedIn. From the dangers of using AI to write for you to Lynnaire's personal tips for writing better, we dive into all things writing. It's time to make personal connections on LinkedIn through the written word. Tips to Start Writing for LinkedIn Start writing whatever's on your mind, and you will eventually end up talking about what you want to talk about. Use short, simple words and sentences. Don't use jargon or marketing terms. Have one idea per paragraph and one main idea per post. Have white space and multiple paragraphs. Don't use hashtags in your post; it is confusing. About Lynnaire Johnston Lynnaire is considered to be a top 20 international LinkedIn expert and works with clients globally to help them leverage the power of LinkedIn to achieve professional success. She is the author of 2 books about LinkedIn, one a best-seller, the other listed by BookAuthority as a top LinkedIn book of all time. She is a regular guest on podcasts worldwide and hosts her own events – masterclasses, LinkedIn lives and LinkedIn audio rooms.  Lynnaire is the founder of the Link∙Ability members site for those wanting to be successful on LinkedIn. Lynnaire and her team provide done-for-you and coaching/training services to individuals and companies globally. Coming from a journalism and broadcasting background, Lynnaire has been a reporter, feature writer, magazine editor and copywriter for the majority of her career. She has written for industries as diverse as automotive, beauty, local authorities and not-for-profit. She founded her copywriting business, Word Wizard, in 2000 and began specialising in LinkedIn in 2016. The Dangers of AI Writing Lynnaire Johnston joins me to talk about how to write for LinkedIn. Especially with the rise in AI writing technologies, it's important for people to understand the importance of human writers. While useful in some situations, AI writing is full of long sentences and far too much jargon. As Lynnaire says – reading it just makes her eyes glaze over. The rising use of and reliance on AI writing will inevitably make people worse writers. But, especially on LinkedIn, using AI to write your posts and comments defeats the purpose of the platform. “We're here on LinkedIn to develop relationships, get to know people, and build the know, like, and trust factor. So, how is AI going to help us do that if we are not communicating directly with our audience?” Tips to Write for LinkedIn If you've been turning to AI to help you write because you don't know what to say, Lynnaire offers some great advice. Get your inspiration from your life and some of the things that happen to you; even carry a notebook around to take notes about your day. Then, just start to write. Even if you don't know exactly what you want to write about, by writing about anything, you'll eventually come to the point you want to make. Lynnaire also shares the importance of consistent posting on LinkedIn. Honestly, it doesn't matter what schedule you stick to. What matters is that you show up regularly. And, if you're wondering how to become a better writer, Lynnaire says the best way to improve your writing is to read more. How often do you post on LinkedIn? If you're not consistent, what's stopping you from posting regularly? Let me know in the comments on the episode page. In This Episode The dangers of AI writing [7:30] How AI is going to make people worse writers [10:15] How to get started writing [14:00] Where to get the inspiration to write for LinkedIn [21:30] The importance of being consistent on LinkedIn [27:00] How to improve your writing [30:45] Links & Resources Linkability the Book Business Gold Find Lynnaire Johnston Online Follow Lynnaire Johnston on LinkedIn | YouTube Find Louise Brogan Online Follow Louise Brogan on LinkedIn | Facebook | Instagram | YouTube

LinkedIn is a powerful tool to find a new career – if you're using it right. By updating and optimising your LinkedIn profile, utilising the ‘Open to Work' option, connecting with the right people, and even investing in career coaching, you can really make LinkedIn work for you. In this episode, I'm joined by LinkedIn Career Coach, Sarah Burgess, to discuss the reality of LinkedIn recruitment, how companies can attract candidates, and why universities should promote LinkedIn. The Top Three LinkedIn Mistakes from a Career Coach Not having a clear profile picture. Having an unclear/misleading headline. Not having enough experience listed. About Sarah Burgess Sarah Burgess started Koru, a LinkedIn career coaching company, in 2003 after a restructure left her facing redundancy. She is a self-confessed ‘LinkedIn geek' and loves talking to people about how they can work towards finding that role they've always wanted. When she's not coaching others, you can find Sarah on a paddleboard or otherwise being active outside. Career Coaching and Open To Work Your LinkedIn profile picture and headline are two of the most important things you can optimise on your profile. These, along with your experience section, are what LinkedIn recruiters look at when actively seeking candidates for potential job openings. Sarah recommends optimising these three sections of your profile if you're looking for new career opportunities. Sarah also recommends using the ‘Open to Work' option if you're actively seeking a new role. Not only does this signify to recruiters that you're a potential candidate, you can also write a message about the type of role you're interested in and why you're leaving your current role. You can also use the #OpenToWork hashtag, which will increase your posts's reach and show it to more people in their news feeds. Sarah also recommends tweaking your profile regularly. How Companies Can Attract Top Talent Companies can also optimise their company pages to become more attractive to potential candidates. Writing a compelling about section helps give a good company overview. It really is about selling yourself as a company, too – posting as your company page and generally being active. If you're posting jobs, Sarah says to be transparent. List the salary and provide a contact at the company for candidates to speak to. Finally, we talk about the use of AI on LinkedIn. From the built-in AI features to how AI is becoming more useful in career coaching and recruitment, the use of AI is not going away. It will only get more prominent, especially since LinkedIn is owned by Microsoft. We ended our discussion with how and why universities and students need to use LinkedIn in their career search. Have you used a career coach to help you find new opportunities on LinkedIn? How do you make sure your profile is optimised and updated regularly? If you're a company, how do you make sure you stand out to potential candidates? Let me know in the comments on the episode page. In This Episode Why your LinkedIn headline should reflect your job title [13:00] When to use the ‘Open to Work' option on LinkedIn [13:30] Why your Experience section is more important to career coaches and recruiters [17:00] The benefits of using the ‘Open to Work' option [18:30] How companies can use their company page to attract talent [21:00] The role of AI in recruitment on LinkedIn [24:45] How universities and students can use LinkedIn for career opportunities [30:00] Links & Resources Find Sarah Burgess Online Follow Sarah Burgess on LinkedIn Find Louise Brogan Online Follow Louise Brogan on LinkedIn | Facebook | Instagram | YouTube

LinkedIn Ads have become a powerful tool for companies, but using them to their full potential requires a strategic approach. In this episode, I'm joined by LinkedIn Ads expert AJ Wilcox to discuss the advantages of LinkedIn Ads, how companies can use them to increase their warm and hot leads significantly, the many types of ads available, and what happens when you dabble in the platform. 4 Steps to a LinkedIn Ads Strategy Target the right audience based on budget. Find out who the audience is and what they need. Offer free and/or subscribable content. Build the know, like, and trust factor. About AJ Wilcox AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, THE LinkedIn Ads agency, in 2014. He's managed over $150M in spend on the platform, and they're official LinkedIn partners. AJ is the host of the LinkedIn Ads Show podcast and has managed 5 of the world's top 10 LinkedIn Ads accounts. He's a ginger & triathlete. He lives in Utah with his beautiful wife and 5 adorable kids, and his company car is a wicked-fast go-kart. Strategic LinkedIn Ads LinkedIn Ads can be a powerful tool for companies, but it's important to invest in them strategically. AJ says that simply dabbling in them might not yield immediate results, especially if you're advertising at a low volume. You need to understand that the impact of your ads may take time to materialise. To make the most of a low-volume approach, AJ recommends targeting warm audiences. By focusing on the people already familiar with your brand, you increase the chances of achieving positive outcomes. LinkedIn Ad Types Using LinkedIn Ads without professional knowledge can be challenging. With it, you may end up wasting a significant amount of money on ineffective ad campaigns. AJ provides some guidance on how to use this as a learning experience and advises marketing managers who are asked to start using them without training. LinkedIn offers a huge variety of ad types, from direct messages and sidebar ads to news feed ads, including images, carousels, and videos. Video ads are gaining popularity because they are a much more direct way to build the know, like, and trust factor in getting your audience from a cold or warm lead to a hot one. Video is becoming the future of LinkedIn! Do you use LinkedIn Ads? What do you like about them? Have you ever invested money in LinkedIn Ads and received little to no return on your investment? Let me know your experience in the comments on the episode page. In This Episode What kind of companies should invest in LinkedIn advertising [7:30] What happens when you dabble in LinkedIn Ads [11:00] The reality of using ads without professional knowledge [16:00] How marketing managers can make their case to their managers [20:45] Why you can't use your Meta strategy on LinkedIn [22:45] How to start working with an agency [24:30] The power of free and subscribable content [26:00] How many types of ads exist on LinkedIn [27:15] The power of LinkedIn video ads [29:30] Links & Resources Learn About LinkedIn Ads Fanatics Get the Free Comprehensive LinkedIn Ads Startup Checklist & Guide Listen to The LinkedIn Ads Show Find AJ Wilcox Online Follow AJ Wilcox on LinkedIn | X | YouTube Find Louise Brogan Online Follow Louise Brogan on LinkedIn | Facebook | Instagram | YouTube Subscribe to LinkedIn with Louise Brogan on Apple Podcasts | Spotify

Keep rocking LinkedIn by taking control of your personal branding and exploring the new platform features. In this episode, my guest, Kevin D. Turner, shares invaluable insights on enhancing your LinkedIn profile. Discover the power of making small but impactful changes, leveraging LinkedIn's AI features, and the power of free resources for your network. How to Use AI on LinkedIn You can use AI to write your headline and personal summary. Use AI as a starting point for creating more personal posts. The more you use LinkedIn's built-in AI features, the more it will learn your writing style. Enhancing Your LinkedIn Profile with Personal Branding Showcasing your personal brand on LinkedIn is something we can all do more of. My guest, Kevin D. Turner, shares his thoughts on how you can keep rocking LinkedIn by showcasing your personality on the platform. As Kevin says, If you don't own your own brand, someone is going to own it for you. One thing you can do that makes a big difference is to make little changes to your LinkedIn profile. As a personal branding expert, Kevin encourages you to utilise LinkedIn's built-in AI features to help sharpen your profile and make it more accessible to recruiters and other search engines. It's also really important to create free resources for your network. When you're inundated with messages and requests, having a YouTube channel, course, blog, or LinkedIn newsletter, to name a few, provides valuable content while saving you time – and establishing yourself as an expert in your field. The Future of AI and LinkedIn LinkedIn continuously introduces new features and updates to enhance user experience. However, as Kevin points out, these updates are not rolled out to everyone at the same time. Understanding how LinkedIn's rollouts work and why they adopt this approach is important. One of Kevin's favourite new features is LinkedIn's built-in AI. One feature that's still in development is the AI-powered headline and personal summary generator. You can also use this AI as a starting point for creating tailored content to post. LinkedIn has also launched an exciting new AI-powered Job Seeker Coach, which aims to provide personalised guidance for people seeking employment on LinkedIn. How do you show up on LinkedIn? Have you explored any of LinkedIn's AI features yet? I'd love to hear your thoughts in the comments on the episode page. In This Episode: How rollouts work on LinkedIn [12:00] Why LinkedIn doesn't roll out updates to everyone at the same time [13:00] Why it's important to create free resources [19:30] How to make LinkedIn more accessible and inclusive [21:15] How little changes to your LinkedIn profile can make a huge difference [26:00] Some of the best new LinkedIn features [31:00] The best way to use AI on LinkedIn [33:00] How LinkedIn became profitable in year one [35:00] Links & Resources UpLift Live – Use Code LBSPEAKER for £20 Off! Subscribe to Keep Rocking LinkedIn! Follow Kevin D. Turner on LinkedIn | YouTube Follow TNT Brand Strategist LLC on LinkedIn  Find Louise Brogan Online Follow Louise Brogan on LinkedIn | Facebook | Instagram | YouTube Subscribe to LinkedIn with Louise Brogan on Apple Podcasts | Spotify

Sales Navigator and Google are two powerful tools in the arsenal of anyone looking to connect with their ideal client on LinkedIn. My guest, Nigel Cliffe, is a LinkedIn trainer who specialises in helping his clients find and grow their target audience on LinkedIn. In this conversation, we're talking about what Sales Navigator and why you would use it, how much dedication it needs, and why Google is a better search engine for finding your ideal clients on LinkedIn. Use LinkedIn's Built-In Algorithm to Find Your Target Audience Update your profile with your keywords Write about what you're known for, including keywords LinkedIn puts your content in front of your target audience Using Sales Navigator Sales Navigator is a tool that lets you collect, navigate, and sort different types of people on LinkedIn. In the right hands, it's a very valuable tool to help grow and connect with your target audience. Nigel Cliffe explains how to use Sales Navigator to find your audience and then have LinkedIn send you new leads who match your criteria each week. However, in order to be an effective tool, Sales Navigator takes serious commitment. Users need to dedicate around two hours every day to using the tool, and they also need to commit to using it regularly. Nigel says it's not a tool that you can just dip your toe into and expect success. Search Engines and LinkedIn According to Nigel, using Google is a more effective way to find your ideal clients on LinkedIn. As a search engine, Google allows you to filter words and phrases with an effectiveness that doesn't exist on LinkedIn.  This allows you to finesse your search criteria and find the exact right people in your target audience. From here, Nigel recommends building a list with this data and connecting to your audience on LinkedIn.  Google and LinkedIn searches pick up the keywords that exist in someone's LinkedIn profile. Industries, job titles, experience, and other target keywords filtered through profile information and someone's about section all contribute to being effectively discovered on LinkedIn. Call to Action Do you utilise Sales Navigator to find leads? How have you used Google to find your target audience? I'd love to hear about how these tools have helped you connect with your ideal clients in the comments on the episode page. In This Episode What Sales Navigator is, and why you would use it [6:15] How much time you need to dedicate to Sales Navigator each day [10:15] How much Sales Navigator costs [15:15] Why Google is a better search engine to find people on LinkedIn [24:00] How to use Google to create a list of people you'd like to work with the most [25:00] How LinkedIn puts your content in front of your target audience [28:00] Links & Resources Use Code LBSpeaker for £20 Off UpLift Live The Visibility Package Find Nigel Cliffe Online Follow Nigel Cliffe on LinkedIn | X | YouTube Find Louise Brogan Online Follow Louise Brogan on LinkedIn | Facebook | Instagram | YouTube Subscribe to LinkedIn with Louise Brogan on Apple Podcasts | Spotify

LinkedIn is more than a business-to-business networking site – it's a powerful tool to take the next step in your career. Companies can use LinkedIn to attract top talent to their vacancies, and job seekers can find significant new roles on the platform. This conversation with LinkedIn recruiter and headhunter Tiina Jarvet gives excellent insight into using LinkedIn to further your career. She also gives advice for companies using the platform to recruit for their open positions.  How to Stand Out to LinkedIn Recruiters Be active on LinkedIn Engage with your current company's LinkedIn Follow up to 20 companies you're interested in working for Engage with those companies' content Connect with people within those companies The LinkedIn Recruiter Being a LinkedIn Recruiter is fascinating. The LinkedIn Recruiter platform, though pricey at €10,000 per year, gives you so much extra information and insight into potential candidates. Tiina gives us some insight into how she uses LinkedIn Recruiter to help companies find the best candidates for their open positions. Companies seek out headhunters like Tiina, who specialise in finding candidates on LinkedIn. As a recruiter, Tiina gets to know her candidates deeply, so she presents with confidence to companies – her reputation is on the line, so she would never present someone whom she hasn't vetted and interviewed herself. One of the most common gaps Tiina sees from companies is not presenting a clear job title in their job description. Clarity is key in recruiting the best people for a job. Standing Out to LinkedIn Recruiters Job seekers can improve their chances of being headhunted on LinkedIn. Completing your LinkedIn profile is the most important step – even if you're not actively seeking new employment, headhunters like Tiina can come across your profile based on the information it contains. Being active on LinkedIn, connecting and engaging with your ideal companies and their employees, and engaging with your current company's LinkedIn posts will also help your profile stand out to recruiters. Have you been successfully headhunted on LinkedIn? Has your company used a recruiter to fill your vacancies? I'd love to hear about your experiences. Let me know in the comments on the episode page. In This Episode Why women need a push to apply for some jobs on LinkedIn [8:00] How companies can work with a headhunter to find a perfect match [10:00] Common missing gaps on a LinkedIn job description [11:00] What LinkedIn Recruiter looks like on the back end [12:30] When to reach out to a LinkedIn Recruiter [15:00] Why your company staff should have an active LinkedIn presence [18:00] How active LinkedIn users stand out to recruiters and headhunters [19:00] Links & Resources UpLift Live - Use Code LBSPEAKER for £20 Off! Follow Tiina Jarvet on LinkedIn | X  Find Louise Brogan Online Follow Louise Brogan on LinkedIn | Facebook | Instagram | YouTube Subscribe to LinkedIn with Louise Brogan on Apple Podcasts | Spotify

YouTube and LinkedIn are such complementary platforms. One YouTube video can become so many different types of content, which makes it accessible to people throughout the world. In this episode, I'm speaking to Gillian Whitney, a live stream specialist, about the power and versatility of YouTube videos. We discuss the many benefits of creating videos on YouTube and how they can also benefit your LinkedIn presence. The Benefits of YouTube Videos Free and accessible information for your audience. Building an audience and getting business leads Cross-post to other platforms. Populate your LinkedIn profile. YouTube Videos are Multipurpose Video content is one of the best forms of content you can make simply because it is so easily repurposed. A YouTube video can become multiple LinkedIn videos, a podcast, a blog post, and several short-form content pieces for other platforms. That's the beauty of content – you can create something for every type of learning style, so everyone benefits from what you have to say. The versatility is incredible, and everyone who has something to say should definitely show up on YouTube. Gillian says that everyone should claim their YouTube handle, as well, even if you're just thinking about creating content. Claim your space! LinkedIn is Like a Conference I've recently hit one million views on my YouTube channel, which is amazing, and I think I need to start taking my channel seriously! If the amount of people connecting with me on LinkedIn and business enquiries coming through is anything to say, the potential for growth is exponential. LinkedIn is like a conference. Your personal profile is you showing up at the conference and speaking to people. Your company page is the booth you have at the conference. And YouTube is the videos and proof you display at your booth. The synergy between the two platforms is perfect. In This Episode How to repurpose your YouTube content for maximum benefit and growth [9:00] How YouTube videos benefit LinkedIn connections [10:45] Why you need to treat LinkedIn like a conference [13:00] The difference between your personal profile and a company page [13:30] How to create content for different styles of learners [18:30] YouTube's accessibility for people throughout the world [25:15] How to use YouTube videos on your LinkedIn profile [27:15]     Targeted Linkedin Connections For Business Growth With Fiona Walsh Podcast Ep 214: Linkedin Video With Carol Wheeler Podcast Episode 238 – Uplift Live With John Espirian

Connect wisely on LinkedIn for powerful business connections. That's what my guest, Fiona Walsh, did, and she's seen a huge increase in business opportunities. After working together, Fiona posted relevant content consistently on LinkedIn, which led to increased engagement, valuable, relevant connections, and paid speaking opportunities. In this episode, she offers advice on securing paid speaking gigs and emphasises the importance of networking and following up both on and off LinkedIn.   About Fiona Walsh With 25 years in corporate, Fiona Walsh has seen her fair share of bad slides. As an IT Manager/Trainer, she became the primary go-to person for help with anything PowerPoint-related.    Fiona set up Empower Presentations to provide bespoke PowerPoint training to organisations. She loves it when a client gets an ‘aha' moment as they realise there's a more innovative way to do something, and it will save them time. She is passionate about teaching people how to create slides that are fit for purpose and engaging.    Fiona also focuses on presenting confidently, including best practices in the boardroom, at a conference, and online, for example, with MS Teams. Fiona is a certified Microsoft Master Trainer and became Director of Education for the Presentation Guild (a global organisation for presentation professionals) in January 2023.   Business Opps from LinkedIn Connections When Fiona and I first started working together, we focussed on creating a monthly content plan for LinkedIn. This plan takes so much stress and pressure off a business owner who is trying to create consistent content on the platform.   Soon after Fiona started posting consistent and relevant content, she noticed her engagement increase. Her use of relevant hashtags enabled the right people to find her, leading to increased valuable connections, speaking opportunities, and business growth worldwide.   Fiona soon started receiving opportunities for paid speaking events on LinkedIn, which has taken her to a number of conferences. Her advice for landing paid speaking gigs on LinkedIn?   Look for what events are out there Look at the companies that host those events Connect with key people at those companies Take the conversations off LinkedIn The art of the Follow Up Fiona has mastered the follow-up conversation, often reaching back out to someone she's worked with in the past. She also says that she often connects with people who don't send her a message – in fact, these connection requests often come from her ideal customers. If she feels they may be a good connection after viewing their profile, she'll send them a message after connecting. This often leads to a business opportunity.   Fiona also shares how she's made powerful connections on LinkedIn that led to a mutually beneficial referral relationship. Without LinkedIn, she would not have found her referral partner and increased sales.   Finally, Fiona and I discuss the benefits of having a Creator profile on LinkedIn and why it's so important to post consistently.     How has posting consistently on LinkedIn resulted in more sales, speaking events, or opportunities for you? Let me know in the comments on the episode page. How creating a monthly content plan for LinkedIn takes the pressure and stress off you [3:30] When Fiona's business growth started to change [5:45] How LinkedIn can open opportunities [6:15] How to find events in your niche [8:15] The power in a follow-up conversation [10:30] How LinkedIn connections can result in powerful mutual business collaborations [14:00] Why it's good practice to check out everyone's profile who sends you a connection request, even if they don't send a message [18:00] What you need to know about the Creator option [20:00] Why it's important to post consistently on LinkedIn [24:00] Key Takeaways Fiona's Top Tips to Get Started on LinkedIn   Think about how you're going to use LinkedIn Consider a topic for each month Try to post at least once a week for the next four weeks VIP Plus Package   Find Fiona Walsh Online Follow Fiona Walsh on LinkedIn | Twitter | YouTube   Find Louise Brogan Online Follow Louise Brogan on LinkedIn | Facebook | Instagram | YouTube Subscribe to LinkedIn Louise Brogan on Apple Podcasts   Podcast Ep. 202 – Six Simple Guidelines For Using LinkedIn in Your Business Podcast Episode 200 – Are You Selling Or Marketing On Linkedin? Episode 199: More People Are Noticing You Than You Think On Linkedin  

Join me for a sparkling conversation about the UK's first ever LinkedIn focused conference, happening in Birmingham England in March 2024. Relentlessly helpful host John Espirian and I discuss where this idea has come from, who the speakers are and why you should attend.  I will be one of those speakers!  You can get your tickets here - https://www.tickettailor.com/events/upliftlive/968762

LinkedIn with Louise takes you on a deep dive into the world of LinkedIn, unveiling the secrets to effectively utilizing this powerful platform for business purposes.   Host Louise Brogan provides a step-by-step guide to accessing and interpreting analytics on a LinkedIn company page, empowering businesses to measure their performance and make informed decisions. With valuable insights on increasing followers, capturing leads, and optimizing content, Louise equips listeners with the tools and strategies they need to leverage LinkedIn for remarkable growth. Don't miss out on this opportunity to unlock LinkedIn's full potential and propel your business to new heights.   #engagement rate, LinkedIn, analytics, company pages, visibility, green lights, links, inquiries, social media,  podcast   Want some help figuring it out for your own company?  Book a call today at www.louisebrogan.com/inquiry

Tune in for this week's updates on how to use LinkedIn for Business with Louise Brogan What is new for LInkedIn Company Pages? Features you may not be aware of: Credits to invite new followers Following other Companies Events Newsletters  Lead Gen Forms Let's dive in! Book your Workshop in person or online here: www.louisebrogan.com/training  If you would like help building your company's presence on LinkedIn, get in touch today at www.louisebrogan.com/inquiry Visit our YouTube Channel here www.youtube.com/c/linkedinwithlouise 

10 ways you can use video on LinkedIn as content. Video is a fantastic way to connect with your audience. Here at Louise Brogan Ltd, we work with our clients to create pillar video content that can be shared across different platforms. Our focus is on LinkedIn, but the video can also be uploaded onto YouTube, your website and through your company newsletter. How do you come up with ideas on what to put in your video? We have that sorted for you. Our team will put together a strategic plan to help you create video content that will attract your ideal clients, and even new employees. To help you get started we have a few ideas to share on the podcast today.   To find out more about how we can help,  book a call here www.louisebrogan.com/inquiry  To book your place on our LinkedIn and YouTube workshop in Belfast, sign up here  

You can now receive and send private messages on LinkeDIn company pages. In this episode, we ask why you would want to do this,  how to respond and I walk you through the options.   You can also watch a walkthrough video of this new feature here - https://youtu.be/zOXwZa4DuCM   To chat about how we can help you with your company's LinkedIn presence, book a call with Louise www.louisebrogan.com/inquiry 

How can women lawyers raise their visibility on LInkedIn? This week's guest, Paula Price, is a podcaster, lawyer and coach who knows all about using LinkedIn strategically and authentically to raise profiles and build connections.   PodcastEp 229 - LinkedIn for Lawyers with Paula Price Summary Podcast begins. 0:05 Get a head start on your LinkedIn activity this year by joining the LinkedIn mastermind starting in September 2023. Today's guest is lovely paula from canada. Introduction to Paul. 1:34 Paula is a lawyer turned coach for lawyers. She helps lawyers with all sorts of transitions and goals that they want to achieve. Her podcast, joyful practice for women lawyers. Louise wants people to know that there is help for them and that they are not alone if they are experiencing these types of challenges. How to raise your profile on LinkedIn. Why linkedin is a social platform. 5:24 LinkedIn is a social platform for connection and community. There are three reasons why people go to LinkedIn. LinkedIn is like going to an industry event or a networking event, and it is a virtual replication of real life interactions. The first thing to do if you want to be seen on LinkedIn is to see whose posts resonate with you and see what you would want to comment or like on. Paul gives an example of how a real-life example of this happened to him. How to share your expertise. 10:59 Sharing expertise, providing updates on new immigration laws, providing information about updates to workplace laws or developing new skills. Sharing industry- adjacent causes that come along, such as mental health during the pandemic, is a really relevant topic to post on LinkedIn. Raise your profile by figuring out why you're there in the first place and how you can share and showcase your expertise and offer value to people. Get in front of or in community with other lawyers who might be interested in your work. What are the pitfalls of linkedin? 16:21 Paula was at a local conference and a friend of hers was speaking at it. She posted pictures of her online. Paula shares some of the pitfalls people should avoid using LinkedIn. The first pitfall is posting too much about yourself, because it can make people feel inadequate. There is something about over posting, and it can happen. There is a fine line, and you probably don't want to overshare. Be careful if you're okay with that being part of your persona. How to deal with negative linkedin posts. 19:52 There are two examples of negative LinkedIn posts, one of which was a picture of a lady who looked like a model in the LinkedIn catalogue. People need to remember paula. LinkedIn is a professional platform, and putting forward a professional persona is important. Be mindful of the impact that you are having on other people. LinkedIn is not a dating site. Do lawyers need to be on linkedin all the time? 24:12 The importance of following up on the message that you're trying to send as you're talking about a holiday in Portugal. The difference between LinkedIn and Facebook. Louise gets asked if she is on LinkedIn all the time, and she says yes to things quickly, thinking them through, and trying to train herself to think them through. Louise has a consistent practice of posting on LinkedIn once a week, and a podcast once or twice a week. The algorithm of LinkedIn is part of who sees what, when, and so there is an effect that they see more of what he is doing on LinkedIn relative to how he is physically connecting with the interface of LinkedIn. Sometimes you might give up too soon and not respond quickly. How to be more organised. 29:57 Paula is more organised than Bob, and Paula thinks answering questions in the moment would be more efficient, but at the same time, it does feel like a lot of work. Paula finds it baffling that people will accept a connection request and not respond to the message at all. There is a disconnect between the virtual world and the real world. Louise went to a conference in the spring where she had the opportunity to meet people in person, and it was fascinating and lovely. The virtual world has a lot more information about how people are consuming their social media and what else is going on in that given moment versus real life. The oddest zoom call I ever had. 36:13 A year ago, paula had the oddest zoom call she ever had. It was a senior person in a globally recognised financial company, excited about LinkedIn training for everyone in his department. Good stories of women lawyers using LinkedIn to elevate their professional profile and help them in their career. Elisa Davies is a lawyer turned lawyer turned counselor. She does blog posts on her website and her blog posts. She often posts an article that is relevant to mental health in the workplace, specifically for lawyers. Erica Tate is a good friend of mine. She is a contractor. The power of social media. 41:36 Laura is the pink spoon. She writes beautiful articles about how to do legal writing right, how to deal with a situation where you don't have precedent that is on point. Sara Forte is a local lawyer who has a workplace law firm in surrey bc. She posts regularly. Beth Melford is not your average lawyer. She has a website with profiles of lawyers across Canada who are doing things differently. She posts posts about her own experience, her journey in law, and updates about the legal market. Gina Alexandra is a coach who has a long history with educating lawyers. The more you curate the connections that you have, the more interesting your LinkedIn feed becomes and the more you want to go and see what everyone's up to and what they're sharing. Louise has a group programme that she has started running and will be opening up another round in January. Linkedin Mastermind again. 49:09 Paula is kicking off her LinkedIn mastermind again because she missed it so much. She loves hosting a group of inspiring people. If you are interested in joining a LinkedIn mastermind.   Connect with Paula https://www.linkedin.com/in/paula-price-15162546/ https://uplevellawyercoaching.com/   https://thejoyfulpractice.com/ https://www.uplevelcpd.com/  Interested in the LinkedIn Mastermind?  Visit https://louisebrogan.com/linkedin-mastermind/

Join Louise and Angela to find out what's working, and what's not, on LinkedIn in 2023   We cover AI, profiles, LinkedIn for non-profits and more.   Angela Pitter is the founder and CEO of LiveWire Collaborative, a digital marketing consultancy. We collaborate with clients to build comprehensive solutions that help them find their target communities and convert them into customers. Our superpower is helping business owners understand how their digital footprint shows up for their customers and clients and where it isn't showing up so they can close the gaps and find the people who need their help most. LiveWire Collaborative offers various services, including Online Strategy Development and Implementation for mid-size businesses, Social Media Analysis, Facebook Ads, and Email Marketing. Additionally, LiveWire Collaborative specializes in social media training for corporations and organizations, both onsite and virtual. Previously featured on the TV series Chronicle, WCVB, Angela is a highly sought-after speaker who has personally trained thousands of CEOs, business owners, and consultants worldwide on her signature LinkedIn Influencer framework. She is the recipient of numerous awards and was recently recognized by the Charles River Regional Chamber of Commerce and GetKonnected as one of the Top 50 Most Influential Business People of Color. She is a certified Project Management Professional (PMP) and holds both her M.S. in Administration and B.S. in Computer Engineering from Boston University. Angela currently serves on the Board of Directors for the Charles River Regional Chamber of Commerce. Follow her on Twitter: @angelapitter and visit website www.livewirecollaborative.com

Connecting When you go to a conference and meet business connections, do you say “let's connect on LinkedIn”? Unlike five years ago, when you would be swapping business cards and email addresses, now, you're much more likely to find someone saying, let's connect on LinkedIn and possibly even connecting with you while you're actually at the conference. Here are key things to do when you or your team are planning to attend a conference Before You Go 1. Prepare Have a fully optimised LinkedIn company page, and LinkedIn personal profiles for all of the members of your team. This includes not just the team members who are attending the conference, but also your senior management team, your CEO, your C suite level. As your sales team are connecting with people, having conversations and meeting your ideal clients, those people will be checking out your whole organisation's LinkedIn presence. If an interested party visited your firm's LinkedIn page, what would they see? Posts about your products and services? They can also see all the employees attached to the page.     They're also going to check out who are your C suite. Who is your CEO and what do they post on their personal LinkedIn, if anything. In my experience, there's often a very scant presence on LinkedIn. Ready to outsource LinkedIn Content? Are you tired of trying to juggle running your business and managing your LinkedIn profile? We understand the challenges of balancing all of the demands of a successful business, which is why we offer LinkedIn content management services to help alleviate some of the stress. Our team of experts will create and curate content that is tailored to your brand's messaging, target audience, and goals. By outsourcing your LinkedIn content management to us, you can focus on growing your business and leave the social media management to us. Contact us today to learn more about how we can help elevate your LinkedIn presence and drive more leads to your business. 2. Planning ahead You've got your tickets booked. If you are taking a booth, you have reserved the space you've ordered your marketing materials, everything that you need that you're going to take along to the conference. Maybe you have business cards, maybe you're launching a new product. All of that is all set up and Ready to go. A couple of questions to ask yourself: Who else is attending the conference? Who is going to be speaking? Are any of your existing network going to be attending? Are there any fringe events happening? Start to connect with people on LinkedIn ahead of time. Send a message to say why you are looking forward to attending, or who you want to hear speaking. Organise to meet people for a coffee if there aren't meet-ups already organised. 3. For Conference Organisers Have you created a LinkedIn event for the conference? Have you shared social graphics for all your speakers to post on their LinkedIn profiles? Are all of your sponsors showcasing your event on their own company pages? Write a short paragraph for them to post -make it easy for others to promote your event. Include an event hashtag. Have you considered UGC (user generated content)? Create a graphic your attendees can use, to share on their own social media that they are attending your conference. If an attendee shares a post about your event, consider using it on your own Company page content, and comment on posts they write about your event.   4. Suggestions for messages to send ahead of time Here are a few suggestions of messages to send to someone who is also attending the same event as you: Hi **NAME**. I can see you are going to be speaking at **EVENT**. I'm coming too, and am really looking forward to your talk. Hi **NAME**. Are you going to **EVENT**? I'd love to connect with you ahead of time. Hey **NAME**. I see that you and the team are going to be at this event, I'd love to catch up with you if you have time for a coffee. 5. Create content your team can share about the Conference In the run up to the conference, talk to your sales team and tell them about your marketing plan. You're going to providing them with content on the company page. Invite your team to share that with their network in an authentic way that starts conversations about your business. Do not simply repost the company page content. By training your team and providing them with content, you are giving them tools that they can use to share and amplify the company message, and particularly with whatever is going to be happening at the conference. 6. Speaking at a Conference If you want one of your team to be a speaker at a conference, the people who book those speakers are also on LinkedIn. Suppose your CEO aims to establish themselves as a recognized authority in your industry. Begin by regularly posting content on their personal account, showcasing their expertise and thought leadership. Aim to share such content multiple times a week. Add a section on their personal profile listing them as a speaker. 7. At the Conference Download your QR code from LinkedIn and save it to your phone. This way when you meet new connections you can easily connect with them on LinkedIn. Why not temporarily save the QR code image as your phone screensaver so it is easy to access. Now you're not scrambling to get on LinkedIn to find the person's name that you're speaking to, you literally just hold up your phone, the QR code is on the screen, and the person that you're speaking to can scan that code and literally connect with you there. Another top tip, take pictures of your team while you're at the conference and post those on the company page, it shows that you are an active company. If you meet people at the conference, take a photograph with them and post it on your company page or your personal profile, tag the person and say you know what you learned from them, or what you got out of the conference, keeping it all inside the realm of what you're there for business to do for business. 8. After the Conference Now, what I do recommend is that once you get back to your hotel room, or you get back to the office the following week, once a conference is over, all of those people that you connected with, send them a quick short message to remind them who you are. Say it was great to meet you in Frankfurt at the conference last week. I hope you got home safe – I'd love to continue the conversation here. If you're interested in having a chat, let me know. 9. Prepare your team So all of this sounds really simple and easy. And it is. But why aren't people doing it? Maybe your sales team aren't really comfortable with LinkedIn, maybe they need a little bit of upskilling or training and how to use LinkedIn effectively. When your company or team or you yourself are planning to go to a conference, what should you be thinking about? What should you be doing ahead of the time when you're there, and to follow up afterwards. Find out how to book your LinkedIn Training for Business workshop 10. Ongoing LinkedIn Efforts Continue being consistent with posting content on LinkedIn, so that those people that you do meet at the conference have actually got something that will remind them of you. For example, if you connected with Bob, and you went to Frankfurt, and you're back home now and you're working away, if you're still sharing content once a week, that talks about what it is that your business does, and Bob is posting stuff on LinkedIn, and comment on his stuff to keep you top of mind. Because if you go back to the office, after the conference, all those lovely warm leads will fade away if you don't follow up with them. And being visible by sharing posts on LinkedIn is a really simple, simple, easy way to do that. Come and connect with me on LinkedIn. And let's have a conversation about it. And also, if you don't have an in house marketing team devoted to creating content for your LinkedIn. That is exactly what we do here at Louise Brogan limited. We love writing content that helps your company get more visibility and leads and sales. So reach out.

Louise fields questions from her LinkedIn live audience on how to create content that converts into leads and sales on LinkedIn. If you want to work one-to-one with Louise, there are limited spaces available - visit www.louisebrogan.com/workwithme for more information. 

How do you view other people's profiles on LInkedIn anonymously?  Why would you want to?  What are the questions that everyone wants to ask about this?   Dive into this podcast to find out more. To follow along on screen, check out this video - https://youtu.be/uWSg8-dyFsQ

How do you use InMail?  What is LInkedIn InMail and how do you access it? We are going to be looking at some features on LinkedIn over the next few episodes - if you want to ask about a particular feature, then do get in touch.   www.youtube.com/c/linkedinwithlouise  www.linkedin.com/in/louisebrogan