MarketEd NOT Live

MarketEd NOT Live is back for another season as we head into this year's event in Leicester. This season we're asking people to give us an assumption about marketing they was to challenge.In this episode, meet MarketEd.Live 2023 speaker Joyann Boyce is challenging your notion of bias and inclusivity and some of these points are real eye-openers. We'd love to see you at MarketEd.Live 2023 in Leicester on Thursday 7 September where you'll see six world-class marketers challenging how you think about and perform your marketing. For full details and tickets, please visit www.marketed.live

MarketEd NOT Live is back for another season as we head into this year's event in Leicester. This season we're asking people to give us an assumption about marketing they were to challenge.In this episode, meet Anita Popat, the introvert who is going to turn your world upside down. How do you navigate the daunting world of events if you are an introvert? Anita has the top tips to not only survive but thrive at events. We'd love to see you at MarketEd.Live 2023 in Leicester on Thursday 7 September where you'll see six world-class marketers challenging how you think about and perform your marketing. For full details and tickets, please visit www.marketed.liveA LikeMind Media Production

In this episode we welcome MarketEd.Live 2023 speaker Janine Coombes who wants more people to stop and think about what they are hearing at events, online, even podcasts like this. Is what you're hearing really relevant to you and your business or should you move on?We'd love to see you at MarketEd.Live 2023 in Leicester on Thursday 7 September where you'll see six world-class marketers challenging how you think about and perform your marketing. For full details and tickets, please visit www.marketed.liveA LikeMind Media Production

In this episode, LinkedIn trainer and all-round orange-based marketing consultant Gus Bhandal talks about how perhaps you should stop chasing the diverse places your potential market could be and focus on where you shine brightest letting people come to you.We'd love to see you at MarketEd.Live 2023 in Leicester on Thursday 7 September where you'll see six world-class marketers challenging how you think about and perform your marketing. For full details and tickets, please visit www.marketed.liveA LikeMind Media Production

Today we have friend of the show, Teresa Heath-Wareing, a business coach and experienced marketing professional who is here to challenge the idea that everyone should have some kind of online based side to their business. What are the reasons businesses create online parts to their business? Do the gurus make it sound much easier than it actually is and where does that leave people who have made the move and regretted it?We'd love to see you at MarketEd.Live 2023 in Leicester on Thursday 7 September where you'll see six world-class marketers challenging how you think about and perform your marketing. For full details and tickets, please visit www.marketed.liveA LikeMind Media Production

MarketEd NOT Live is back for another season as we head into this year's event in Leicester. This season we're asking people to give us an assumption about marketing they was to challenge.In this episode, meet MarketEd.Live 2023 speaker Liz Mosley who dares to challenge the assumption that a business's branding needs to be ready before you start it, or even until you have a better idea of how you're operating.We'd love to see you at MarketEd.Live 2023 in Leicester on Thursday 7 September where you'll see six world-class marketers challenging how you think about and perform your marketing. For full details and tickets, please visit www.marketed.liveA LikeMind Media Production

It's the month in review for July 2022. Answering the questions this time: Sarah Clay - LinkedIn trainer Charlie Whyman - creator of the OTTER marketing framework Ruth Wilkinson - founder of The Consult Centre BizPaul asks the questions as usual based on some of the news stories in marketing in the last few weeks.

The Month is a Twitter Space hosted, yes you guessed it, every month, and asks questions of panelists, special guests who have an opinion on the news and happenings in the marketing world. This time, host BizPaul is joined by three experts in their fields: Teresa Heath-Wareing - Marketing and mindset expert Gus Bhandal - Social media marketing guru Ben Potter - Agency growth and positioning leader The show is recorded live. The next recording is on Monday 25 July 2022, 5pm UK time on Twitter. ** PLEASE JOIN US FOR MARKETED.LIVE PRESENTS CREATIVE CLIMATE ** Our new event, about creating the optimal environment for you to be your best creative self arrives in Birmingham on Thursday 8 September 2022. Speakers include Katy Leeson, Jay Richards, Thierry Ngutegure, Anna Price, Jonny Prest & Reena Patel Full info and tickets:https://my.captivate.fm/www.marketed.live ( www.marketed.live)

Although we missed a week, it is not a hiatus. We catch up on what's been going on with the Platty Joobs and more mass murder in the US. The breaking news as we record is BTS going on hiatus, the term to use when you want to avoid using the words 'break up'. We discuss the impact on ARMY and fans in general when your favorite band breaks up and lessons you can learn for this for your other break ups in your life.

We're back in your ears for a new season. This time we're publishing recordings of our live Twitter Space taking place at the end of each month. The Month asks questions of panelists, special guests who have an opinion on the news and happenings in the marketing world. This time, host BizPaul is joined by three experts in their fields: May King Tsang - the original FOMO creator Louise Brogan - LinkedIn expert and trainer Janine Coombes - queen of service propositioning The show is recorded live. The next recording is on Monday 27 June 2022, 5pm UK time on Twitter. ** PLEASE JOIN US FOR MARKETED.LIVE PRESENTS CREATIVE CLIMATE ** Our new event, about creating the optimal environment for you to be your best creative self arrives in Birmingham on Thursday 8 September 2022. Speakers include Katy Leeson, Jay Richards, Thierry Ngutegure, Anna Price, Jonny Prest & Reena Patel Full info and tickets: www.marketed.live

Covid is over in the US. People are ripping off their masks mid-flight as the news comes in. Paul gives a partygate update as Boris Johnson apologises 35 times in one parliament session. At least he's a bestie with Zelensky, who is ranking world leaders based on their relative support for Ukraine. What's that? You want more relevant news? Good, Phylecia has new clothes, ready for her re-emergence into society, like she's in an episode of Bridgerton, which Paul does not hate. However, Phylecia gets a shock at how the younger generation is communicating. Periods/Full stops are considered aggressive by Gen Z. We investigate the generational differences in spelling, grammar and punctuation.

It's been an intense week, stories are moving fast. So we briefly catch up on the Paralympics before getting an update on the 'Don't Say Gay' bill. Phylecia has read the bill and provides notes on what it actually contains and comments on the way it's structured. The marketing of these bills is interesting, and it seems it's a common strategy to purposefully put in counter arguments within an argument so you can't actually argue with it. So odd. In Ukraine, millions of people are fleeing, people are dying and the country is being blown to pieces. We talk about how it must feel to be working one day, and trying to stay alive the next. Has the world moved on to what to do about Russia? The invader has a new symbol, Z. Why do humans need symbols to show everyone?

There's only one topic at this time: the Russian invasion of Ukraine. We talk: Putin memes Buff hero Zelenskiy Traffic signs Nukes and Gen X's time to shine The ability of racism to enter the fray Prepping The situation is very heavy, and this episode probably isn't the most fun, but we try and bring a little light to a dark situation, in what is hopefully a respectful way. Ukraine Humanitarian Appeal: https://www.dec.org.uk/ (https://www.dec.org.uk/) American Red Cross: https://www.redcross.org/donate/donation.html/ (https://www.redcross.org/donate/donation.html/)

It’s episode 18 and the FINAL episode of the podcast for season three. This week we are joined by Jasveena Sahota and wow, is it an eye-opener?  Jasveena is a Social Media Manager and TikTok creator who specialises in helping businesses and other creators to understand the power of TikTok. She is a fierce advocate of the platform and believes that it has no limitations on what it can do for the brand and its reputation.  What you will learn...  How Jasveena got started on TikTok  What topics Jasveena’s TikToks cover  How often you should be posting to TikTok  Why your content needs to be malleable  How long it takes to create a TikTok  Whether you have to be young to create Tiktok content  What the #LearnOnTikTok campaign is  How TikTok’s purpose is shifting from entertainment to education  What you can learn on TikTok  Resources mentioned in the show...  https://www.tiktok.com/@socialjazz?lang=en (Jasveena’s TikTok Account)  https://www.youtube.com/watch?v=nR8ptUCKv5g (Blinding Lights Challenge)  https://www.socialmediatoday.com/news/tiktok-announces-learnontiktok-initiative-to-encourage-education-during-lo/578805/ (Learn on TikTok)  Get a chat started with Jasveena on her https://www.instagram.com/social_jazz/ (Instagram) or send her an email. Alternatively, you can visit her https://www.tiktok.com/@socialjazz?lang=en (TikTok) and start your TikTok education today.

It’s Episode 17 and the penultimate episode of the podcast and this week we are joined by Bertie Cordingley.   Bertie is a serial entrepreneur, founding companies from the idea stage to multi-million-pound exits. He is involved in a wide range of businesses from bootstrapping to raising investment but is best known as the creator of the online takeaway service, FillMyBelly, which is now a little-known company called JustEat.   Bertie has a deep passion for helping businesses reach their potential and does this as a business advisor and coach, as well as building a community of entrepreneurs to work together and collaborate.  What you will learn...  How he started FillMyBelly back in 2004 and how it became JustEat  How FillMyBelly began marketing to restaurants  How you can utilise FOMO as a marketing tool  How FillMyBelly marketed for growth  The biggest marketing lesson Bertie learnt from his FillMyBelly Career  How Bertie became an experienced marketer  Why you need to make everyone involved understand what you’re doing  Whether there is a lack of transparency in marketing  Bertie’s top marketing tips right now  Resources mentioned in the show...  http://www.bertiecord.co.uk/ (BertieCord.co.uk)  https://bertiecord.co.uk/daily-emails (Bertie’s daily e-mail list)  Get a chat started with Bertie on his https://www.facebook.com/bertiecord/ (Facebook), https://www.instagram.com/bertiecord/ (Instagram), https://www.linkedin.com/in/bertiecord/ (LinkedIn) and https://twitter.com/bertiecord (Twitter). Alternatively, you can visit the BertieCord http://www.bertiecord.co.uk/ (website) to find out more.       

It’s Episode 16 of the podcast and this week we are joined by Maria Iliffe-Wood.   Maria is a leadership coach and Managing Director of Meridian Iliffe Ltd, a leadership and coaching development consultancy. On top of this, in 2020, Maria founded IW Press Ltd aiming to help people write and publish their book.   Maria is the go-to woman for leadership tips but was a marketing novice before meeting the one and only BizPaul. Since their acquaintance maria has found a way to use social media in a way that is comfortable for her and successful for the business. Now, it’s Maria’s turn to teach us to master our mind and overcome our self-imposed limitations.   What you will learn...  Why Maria is different from your standard coach  How to stop using our brain against ourselves  Why a lot of marketers feel ‘imposter syndrome’  How to remove feelings of ‘imposter syndrome’  Techniques to deal with negative thought patterns  How to spot the signals that you are thinking negatively  Why letting go of the pressure to prove your worth could make you a better, more creative marketer  Resources mentioned in the show...  https://www.amazon.co.uk/dp/B08DJ9XTW9/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 (Daily Yarns Book)  https://www.meridianiliffe.co.uk/ (Meridian Iliffe Website)  http://www.fromquiet.co.uk/ (Coaching website)  https://3pgc.org/ (3PGC website)  Get a chat started with Maria on her https://www.facebook.com/iliffewood/ (Facebook), https://www.instagram.com/iliffewood/ (Instagram), https://www.linkedin.com/in/maria-iliffe-wood-52682912/ (LinkedIn) and https://twitter.com/iliffewood (Twitter). Alternatively, you can visit the Meridian Iliffe https://www.meridianiliffe.co.uk/ (website) to find out more. 

It’s Episode 15 of the podcast and this week we are joined by Joyann Boyce, an inclusive marketing consultant and founder of the Social Detail. Joyann is a fierce advocate for diversity and inclusion within marketing and tech, and is also a data fellow with the South West Creative Technology Network, researching data bias.  The Social Detail are empowering content creators to connect with a diverse audience and are on a mission to make it the industry standard by providing a content diversity benchmark. They also upskill and train teams to embed inclusion into the company values that represent current society.  What you will learn...  Why Joyann does what she does  The biggest inclusivity slip-ups/downfalls   What is a charitable post  Why language is important  Why you need to engage with diverse people in your sector (the ones who are hard to find)  Why it is so important to seek out different voices and opinions  What is an intersectional opposite  Why you have to be conscious about your social media posting (including reposting)  Why following the data might not always be the answer  Why the Creme Egg is a hot inclusivity topic  How inclusive marketing is like a TikTok trend  Why you need to keep being brave and defend your values when challenged  Why you should be creative with copy when dealing with trolls  Why the key to inclusivity is consistency  Resources mentioned in the show...  https://www.swctn.org.uk/ (South West Creative Technology Network)  https://www.thesocialdetail.com/ (The Social Detail)  https://www.thesocialdetail.com/inclusive-marketing-guide (Inclusive Diversity Guide)  Get a chat started with Joyann on her https://www.facebook.com/joyann.boyce.3 (Facebook), https://www.instagram.com/joyannboyce/ (Instagram), https://www.linkedin.com/in/joyannboyce/ (LinkedIn) and https://twitter.com/joyannboyce (Twitter). Alternatively, you can visit the Social Detail https://www.thesocialdetail.com/ (website), https://www.instagram.com/thesocialdetail/ (Instagram), https://www.linkedin.com/company/thesocialdetail/ (LinkedIn) or https://twitter.com/thesocialdetail (Twitter) to find out more.   

MarketEd NOT Live Shownotes   Season 3 Episode 14 – Andi Jarvis  It’s Episode 14 of the podcast and this week we are joined by Andi Jarvis, founder of Eximo Marketing. The Nothern Ireland/Bradford marketing strategist extraordinaire has worked with global brands, sports clubs and media companies to develop and implement effective marketing strategies.   Andi has an MSc in marketing from Ulster University and is also the host of the Strategy Session Podcast, interviewing some of the biggest and best names in the business. Andi started his own fundraising project called ‘Friends Of’, a project in which marketers offer their services to small businesses in return for a small donation to a local refugee charity.    What you will learn...  More about the work of the ‘Friends Of’ project  How Eximo Marketing came about  How relying on marketing tools might be your downfall  How to balance data with people  How to see the bigger picture with data  Why you need to focus on analytics that involve a £ first  What leading and lagging indicators are  How to combine qualitative and quantitative data  How to get good data from your tech stack  The most effective way to talk to your customer  Why you need to be talking to the people who deal with your customers (receptionists, customer services, everyone)  How to cut through data bias  Sh*t in, Sh*t out theory    Resources mentioned in the show...  https://eximomarketingstrategy.com/marketing-strategy/ (Eximo Marketing)  https://eximomarketingstrategy.com/podcast/ (Strategy Session Podcast)   https://eximomarketingstrategy.com/andfriends/ (Friends of Project)  https://www.barnardos.org.uk/ (Barandos)  https://www.marketingritson.com/ (Mark Ritson)    Get a chat started with Andi on his https://www.linkedin.com/in/andijarvis/?originalSubdomain=uk (LinkedIn) and https://twitter.com/andijarvis (Twitter).  Alternatively, you can visit the Eximo Marketing https://eximomarketingstrategy.com/marketing-strategy/ (website), https://twitter.com/EximoMarketing (Twitter), https://www.instagram.com/eximomarketing/ (Instagram), https://www.linkedin.com/company/eximo-marketing/ (Linkedin) or https://www.facebook.com/EximoMarketing (Facebook). 

Welcome back to the MarketEdNOTLive Podcast and this week we are joined by Ed Lawrence. A video marketing extraordinaire, Ed has produced more than 10,000 videos for business in the UK and is currently challenging himself to post three YouTube videos a week to help educate others about how to take advantage of video. That’s not all though, oh no. Ed writes for Social Media Examiner and the Influencer Marketing Hub, as well as owning his own animation business.   What you will learn...  Why you should be working with video  The importance of when to use video  The importance of understanding how to use video to get the best results  Why video is not the super-silver elixir that will solve all your problem  The difference between video for B2C and B2B  How you can use videos to move people along your touchpoints  Do you question yourself enough? Would you want to watch this video?  Where video is strongest for B2B  Should your business be on YouTube?  Resources mentioned in the show...  https://www.socialmediaexaminer.com/author/ed-lawrence/ (Social Media Examiner)  https://businessfilmbooth.com/video-editing-service/ (Business Film Booth Website)  https://www.linkedin.com/posts/edmund-lawrence-esq_did-you-know-that-the-hottest-marketing-trend-activity-6752227231591936000-Pk7d (LinkedIn Aminations Promo)  https://wistia.com/ (Wistia)  https://www.bonjoro.com/ (Bonjoro)  https://influencermarketinghub.com/ (Influencer Marketing Hub)    Get a chat started with Ed on his https://www.linkedin.com/in/edmund-lawrence-esq/?originalSubdomain=uk (LinkedIn) and https://www.instagram.com/ed.underdog/ (Instagram) or go to the BusinessFilmBooth https://businessfilmbooth.com/video-editing-service/ (Website), https://www.youtube.com/channel/UCSQ6ebJE6MTrEAN_P-L-fuA (YouTube Channel) or https://www.facebook.com/businessfilmbooth (Facebook) to find out more about working with him.

It’s Episode 12 of the podcast and this week we are joined by Fiona Duncan-Steer. Fiona is the founder of the RSVIP Business Network and the Renn Property Network. She is a writer, speaker, trainer and qualified coach who has been running events for 15 years.  Fiona spends her time writing her business columns and guest lecturing at universities. When she isn’t doing that, she is sharing her knowledge about business networking and marketing at speaking events and skills training seminars, making Fiona the go-to person for East Midlands businesses to attract their perfect customer.   What you will learn...  Why networking is still a really important part of your strategy  How can you improve networking in the age of coronavirus  The difference between online and offline events  How to best replicate offline networking events online  What makes RSVIP so special  Why you should always feel your best at a networking event  Why you should choose your networking event based on your work habits  Why you must be consistent with your networking  Body language tips for networking events  Is BizPaul rude?  How all this time spent in the virtual will affect in-person behaviors at networking events  How 2021 is going to be the year of gratitude and appreciation  Resources mentioned in the show...  https://www.fionaduncansteer.com/ (FionaDucanSteer.com)  https://rsvipnetwork.co.uk/ (RSVIP)  http://www.marketed.live/ (MarketEd.Live)’s Marketing Research: BizPaul explains his Marketing Plasticity Research in his http://www.marketed.live/lite (MarketEd Lite) session  https://www.likemind.media/marketers-survey-2020-the-results/ (Likemind Media Marketing Survey)   Get a chat started with Fiona on her social channels https://www.facebook.com/fionaduncansteer/?modal=admin_todo_tour (Facebook), https://www.linkedin.com/in/rsvipbusinessnetwork/ (LinkedIn) and https://www.instagram.com/fionaduncansteer/?hl=en (Instagram), on Fiona’s https://www.fionaduncansteer.com/ (Website) or go to the RSVIP https://rsvipnetwork.co.uk/ (Website) to find out more about working with her.   

This week we are joined by Nicole Osbourne to talk about personal branding and how you can use it to boost your career. Nicole is a marketing coach based in London and with Wunderstars, a 1:1 monthly coaching programme, she helps digital agency owners fast track their marketing and social media results.   Our fun-loving east German friend is a chartered marketer whose career started at the Financial Times nearly 20 years ago, but she definitely is no bore. Nicole also has her own vlog series, Wunderbar, the marketing efficiency show on YouTube. What a way to end the series!    What you will learn...  What personal branding is.  Why you should incorporate your personal brand into your agency.  How you can use your personal branding to get work for your business.  How BizPaul became BizPaul.  How to avoid confusion about who your clients are working with when personal brands are involved.  Why BizPaul became a personal brand.  Why LinkedIn company pages are aren’t as effective as a personal connection.   How people used creative personal branding to apply for some recent vacancies at Likemind Media.  Quick wins for personal branding.  Why being brave is not only important but expected.  Who is killing the personal brand game.    Resources mentioned in the show...  https://madalynsklar.com/ (Madalyn Sklar)  https://www.deborahmeaden.com/ (Deborah Meaden)  https://neilpatel.com/ (Neil Patel)  https://lollipopsocial.co.uk/ (Lollipop Social)   https://www.youtube.com/watch?v=7i8P94aFEro&list=PLh6nXNzgs-EdwN6Enue6g1o2jiPohlovr (Wunderbar: The Efficiency Marketing Vlog Series)  https://lollipopsocial.co.uk/wunderstars/ (Wunderstars Coaching Programme.)    Get a chat started with Nicole on her social media channels, https://twitter.com/Lollipop_Social (Twitter), https://www.linkedin.com/in/nicoleosborne1/ (LinkedIn) and https://www.instagram.com/lollipop_social/ (Instagram) or go to the https://lollipopsocial.co.uk/ (Lollipop social website) to find out more about working with Nicole.  

This week we are joined by Dan Knowlton to talk about having creative ideas. Dan is a digital and social media marketing expert and has grown Knowlton into a multi award-winning business and has worked with brands like FIFA, Nestle, Citibank, Wahl and even the Eurotunnel! Dan has also got a fair few stamps in his passport as he travels the world to deliver his marketing expertise on stage.  What you will learn...  Why Knowlton are focusing on behind-the-scenes content to show themselves off as a business  How to know what to show your audience  Why Knowlton choose to focus on video content  Why your pitch type changes depending on who the client is  How Dan comes up with such creative ideas  Why doing the right research is such an essential part of the process  Why marketers aren’t really good at ‘empathy’  Why you should start with the weird and wonderful  Whether or not you should walk away from an opportunity  Knowlton’s weirdest idea EVER  Why employing the right people has enabled Knowlton to do their best work ever  Resources mentioned in the show...  https://knowltonmarketing.co.uk/ (Knowlton)  https://www.youtube.com/watch?v=dQw4w9WgXcQ (3 Step Programme to becoming a Bazillionaire)  https://www.wahl.co.uk/ (WAHL)    Get a chat started with Dan on his social media channels, https://twitter.com/dknowlton1 (Twitter), https://www.linkedin.com/in/danielknowlton1/ (LinkedIn) and https://www.instagram.com/danknowlton1/ (Instagram) or go to the Knowlton website to find out more about how Dan can help you.   

Today we have not one but two guests, and not only one but two Lauras. Laura Davis and Laura Moore have both been on a journey setting up their own business and will talk about what it means to start from scratch in the social media industry. Collectively known as the Lauras, with 20-plus years of social media marketing experience between them they are now helping social media managers to start and build their freelance business. Their legendary Social Media Managers toolkit has helped over 700 social media managers to win and work with their clients with confidence.     What you will learn...  What the Lauras did before social media came along  How to utilise your social media manager skills and transfer them to running a business  Where The Hub for Social Media Managers came from and what it’s all about  What’s included in the Social Media Manager toolkit  What the Inner Hub is about and why it will help you grow your business to where you want it to be  Understanding the steps involved in working out where you want to be and how to get there  Why tough love is sometimes the answer  The core needs of every social media manager and their business  Why niching down might not be a good idea right now  Get the Lauras’ advice if you are hesitant about starting your own social media manager business    Resources mentioned in the show...  https://jointhehub.co.uk/ (The Hub for Social Media Managers)  https://jointhehub.co.uk/inner-hub/ (Inner Hub)  https://jointhehub.co.uk/toolkit/ (The Social Media Manager Toolkit)  https://jointhehub.co.uk/ads/ (Ads Manager Academy)  If you would like to get hold of either Laura Davis or Laura Moore to discuss how they could help boost your freelance career, the best way to do so on their free Facebook group. Get the conversation started by contacting The Hub for Social Media Managers on https://twitter.com/thesmmhub (Twitter), https://www.instagram.com/the_smmhub/ (Instagram) or https://www.facebook.com/TheHubforSocialMediaManagers/ (Facebook). 

We’re back for episode 8 and today we are being treated to some time with the fantastic Victoria Taylor, friend of the show, karaoke extraordinaire and all-round experience expert. Victoria will be taking us through the world of the experiential, covering everything from your customers’ purchase experience to your invoicing experience for your clients.   Victoria is a customer experience consultant who has consulted boutique businesses, Fortune 500 companies and everything in between. She works with brands to make sure every experience with your company matters. She combines the physical and digital worlds to bring customers and clients the best experience possible at every moment, and believes that if you make people matter, your brand will matter to them.  What you will learn...  Why you should care about experience  What is meant by combining the physical and digital world  How experience has changed with the pandemic and the shift to digital  How Victoria made a food brand’s Zoom launch both physical and digital to make it a more immersive experience  How sending out post or packages could be the secret to success in experience  Why it’s important to take the time to dream and think differently  How everybody within the business is responsible for the experience  How your invoices could be so much more than just asking for money  How the small, everyday acts impact your relationships and revenue  How James Timpson is the main man when it comes to experience  How experience is changing so rapidly  Resources mentioned in the show...  https://www.victoriatayl.uk/ (Victoriatayl.uk)  https://www.google.co.uk/search?sxsrf=ALeKk03RHC55DnQm_XToGSQtHazYsEnrFg%3A1603801236236&ei=lBCYX7L5DbKp1fAPzaOMmAo&q=the+magic+castle+hotel&gs_ssp=eJwFwTEOgCAMAMC4GmdnFmdaMBZ4gr9AbMEE4yCJPN-7cdJZI_bPEiHBEBboDpI5BGVzp0-WMUAnicbKSt6DITJ2n1thdcd8JZXi2yqr8jSuPyheFlg&oq=the+magic+castle&gs_lcp=CgZwc3ktYWIQARgBMgIIADIICC4QxwEQrwEyCAguEMcBEK8BMggILhDHARCvATIICC4QxwEQrwEyAggAMgIILjICCAAyCAguEMcBEK8BMgIIADoHCAAQRxCwAzoECCMQJzoFCC4QkQI6BQgAEJECOgoILhDHARCvARBDOgQILhBDOggIABCxAxCDAToLCC4QsQMQxwEQowI6BAguECc6CwguEMcBEK8BEJECOgQIABBDOggILhCxAxCDAToOCC4QxwEQrwEQyQMQkQI6CgguEMkDEEMQkwI6BQguELEDOgsIABCxAxCDARDJAzoUCC4QsQMQgwEQxwEQrwEQyQMQkwI6BQgAELEDOgsILhCxAxDJAxCTAjoLCC4QsQMQxwEQrwE6EQguELEDEMcBEK8BEMkDEJMCOgUIABDJA1CzVFibZ2DqdmgDcAB4AYABmQKIAZ4RkgEFNS45LjKYAQCgAQGqAQdnd3Mtd2l6yAEIwAEB&sclient=psy-ab (Magic Castle Hotel & The Popsicle Hotline)  https://www.timpson.co.uk/ (Timpsons)  https://www.timpson.co.uk/about/meet-the-timpsons (James Timpson)  https://www.victoriatayl.uk/onlinestrategy (Victoria’s Sessions)  https://mailchi.mp/6693abe07095/email-list-sign-up (Victoria’s Newsletter)    If you would like to get hold of Victoria to discuss how she could boost the experience you offer, the best way to do so is on her social channels. Get the conversation started on https://twitter.com/VictoriaTaylUK (Twitter), https://www.linkedin.com/in/victoriatayluk/ (LinkedIn) and https://www.instagram.com/victoriatayluk/ (Instagram), she’ll always reply as well, because if she didn’t that would not be a good experience.  

It’s episode 7 of MarketEd NOT Live season three and we are crossing the pond (virtually) to speak to the wonderful Jon Burkhart, the award-winning keynote speaker and content strategist. He’s best known as the co-author of Newsjacking: The Urgent Genius of Real Time Advertising.  Jon is also the founder of TBC Global where he employs his Constant Curiosity Strategic Framework, and that’s what episode seven is all about, curiosity and creativity. Jon and Paul will discuss all things curious and questionable, moving forward creatively and fearlessly to ensure we can make ourselves think differently as marketers to get the best results we can.    What you will learn...  Why Jon is big in the Balkans  How Jon is finding the world of virtual conferences as an MC  What Jon means by firecracker curiosity and why we need it  Why you always start with ‘what if’?  Why it is important to revisit how you work and what you offer  The importance of company culture  Why you need to work out your internal culture first  Why consumers buy from brands they trust and brands that stand for something  Why it is important to adapt to changes quickly, curiously and authentically  The four curious characters  How to sell your ideas to senior leaders  What the Q.U.I.E.T acronym stands for?  The importance of urgency  Resources mentioned in this episode...  https://www.wolves.co.uk/ (Wolverhampton Wanderers)  https://www.tiktok.com/@nba (NBA TikTok)  https://www.instagram.com/NBA/ (NBA Instagram)  https://www.amazon.co.uk/Newsjacking-Urgent-Genius-Real-Time-Advertising/dp/0500516723 (Newsjacking: The Urgent Genius of Real Time Advertising)  https://jon-burkhart.squarespace.com/keynote-speaker-cv/ (TBC Global Consultancy Agency)  https://conorneill.com/2018/04/21/understanding-personality-the-12-jungian-archetypes/ (Carl Jung: Seeker, Healer, Lover)  https://businessesgrow.com/ (Mark Schaeffer)   If you want to contact Jon, the best place to get a hold of him is through his social channels. Send him a message on https://twitter.com/jonburkhart (Twitter), https://www.linkedin.com/in/jonburkhart/ (LinkedIn) and https://www.instagram.com/jonburkharttbc/ (Instagram). Send him a message and have a chat about how to be more curious, more creative and just an all-round better marketer. 

Welcome back to the MarketEd NOT Live podcast, how’s it going? Are you enjoying season three? We hope you are. This week we are joined by Bethany Joy, a brand voice crafter who started her career in charity comms and moved into brand consultancy and copywriting for a creative agency. Bethany helps brands find their voice and writing style to show the passion and personality of their business. As well as an impressive CV, Bethany is also a speaker on stages across the UK and Europe (not right now though, obviously).    What you will learn...  What brand voice is  Why brand voice is so important  How brand voice can be accidental  How to start on the journey to defining your brand voice  Why understanding your business and your audience is the key to creating a strong brand voice  How to strike a balance between communicating using jargon and colloquial language for greater effect  Why it is important to be bold in your brand voice  Why brand voice is so much more than just ‘sounding human’  Why you need to create a detailed set of guidelines to define your brand voice  Why Monzo, Ohne and Flo are absolutely killing the brand voice game at the moment    Resources mentioned in this episode...  Brand Guidelines study  https://monzo.com/ (Monzo)  https://ohne.com/ (Ohne)  https://flo.health/ (Flo)  https://bethanyjoy.org/beirresistible/ (5 and a half steps to becoming irresistible to potential customers by talking to them in a way that connects.)  https://bethanyjoy.org/ (BethanyJoy.org)  https://velocitypartners.com/ (Velocity Partners)  https://velocitypartners.com/team/doug-kessler/ (Doug Kessler)  If you want to get in touch with Bethany, the best place to do so is through her https://www.linkedin.com/in/iambethanyjoy/ (LinkedIn). Send her a message and chat to her more about finding the ideal voice for your brand so you can really connect with your audience. 

Episode five already, wow, we really are flying through them. Today we are joined by the amazing Amy Kean, the self-professed cult leader and sociologist. She is also the co-founder the DICE charter,  a columnist for Shots Creative and Maker of the Little Girl Who Gave Zero Fucks, and poetry collection House of Weeds. Now that’s a woman with talent.   On this episode, Amy will be talking to Paul about the DICE charter and the importance of diversity in events and conferences, how blooming brilliant MarketEd.Live is and why she often mistaken for the diversity police. PLUS, she will be trying to convince Paul that we need a coal walk at MarketEd.Live 2021.    What you will learn...  What a ‘Mannel’ is  What DICE is  How and why DICE was started  How diversity is so much more than just race and gender  How the DICE process helped MarketEd.Live  Why we got our sessions captioned  Myth busting: Why DICE is not the diversity police  Why there could be hot coals at MarketEd.Live 2021  Why class isn’t involved in the equality act but is included in DICE  Why you should be paying for your speakers’ travel expenses at the very least  Whether sponsors should be included in the DICE charter  Why the double Barry is a bad thing  What’s next for DICE and their plans to banish the Mannel  Amy and Paul’s warning to the non-inclusives  Resources mentioned in this episode...  https://www.getdice.co.uk/dicecharter (DICE)  https://www.shots.net/search?q=amy+kean&types%5B%5D=news&types%5B%5D=news_link&filters%5B%5D%5Bis_published%5D=1&sort=newestFirst&offset=0&limit=12 (Amy’s Column)  https://thechangeconsultancy.co/ (Change Consultancy)  https://www.starcomww.com/ (Starcom)  https://www.amazon.co.uk/Little-Girl-Gave-Zero-Fucks/dp/1783526459#ace-g0979249316 (Little Girl who gave 0 fucks)  https://www.flyonthewallpoetry.co.uk/product-page/house-of-weeds-by-amy-kean-and-jack-wallington (House of Weeds)  https://marketedlive.thinkific.com/courses/marketed-live-2019 (Jordie Wildin MarketEd.Live 2019 Session)  https://www.tonyrobbins.com/ (Tony Robbins)  https://www.campaignlive.co.uk/article/nigel-farage-exclusive-advertising-i-fancy-myself-one-day/1590542 (Nigel Farage Campaign Mag)  https://www.legislation.gov.uk/ukpga/2010/15/contents (2010 Equality Act)    If you want to connect with Amy, you are best to send her a message on her socials. You can send her a message on https://twitter.com/keano81?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (Twitter), https://www.linkedin.com/in/amycharlottekean/?originalSubdomain=uk (LinkedIn) and https://www.instagram.com/acekeano/?hl=en (Instagram) to find out about all things DICE, her books or her columns.  

Welcome back to Season 3 of the MarketEd Not Live podcast. This week we are joined by a very good friend of the show, the magnificent Mr Tim Elliott. Tim has many strings to his bow, he helps leaders and entrepreneurs to get creative to grow their business, a start-up mentor, an entrepreneur in residence, a lecturer and very recently he has joined the world of podcasts.  Now, all our eagle-eyed, or perhaps more fittingly bat-eared listeners, this isn’t Tim’s first time on the podcast. He is back to talk all things creativity ahead of his performance at MarketEd Live 2021 with his good pal, Tim Chapman.    What you will learn...  How to become more creative  What creativity actually means  How to come up with creative ideas  How to rethink creativity  Tim’s journey from nightclub promotion and marketing to clothing shops, brands and agencies and becoming a teacher and not a doer  Why creativity is so important in marketing  How technology has made it too easy for us to just put something out there without really thinking about it  The 4 Cs of marketing  The importance of diverse and cross-functional marketing teams, involving all areas of the business  The importance of teaching and developing within an organisation to facilitate creativity better  How to teach creativity  How to unleash your creativity  How marketers have adapted creativity during the pandemic  Why brainstorming is a bad idea and the need to banish “yes, but...ers”  The one more rule  The concept of being brave  Resources mentioned in this episode...  https://timelliott.me/ (TimElliott.me)  https://creativemornings.com/cities/dby (Creative Mornings Derby)   https://www.reofmarketing.com/listen (The RE of Marketing Podcast)  https://www.reofmarketing.com/ (The RE of Marketing Bites)  https://www.youtube.com/c/TimElliottuk/featured (Tim and Paul’s Strategy Sessions)  https://marketed.live/blog/marketed-not-live-s01-e02-tim-elliott/ (Tim’s last appearance on MarketEd Not Live)  https://effieblog.com/markritson (Mark Ritson Effes)  https://thomasbarta.com/ (Thomas Barta)    If you would like to get in touch with Tim, the best place to do that is on his social channels.  You can find Tim on https://twitter.com/TimElliottUK (Twitter), https://www.linkedin.com/in/timelliottuk/ (LinkedIn) and https://www.instagram.com/timelliottuk/ (Instagram) where he will be more than happy to answer any and all questions you have on marketing and creativity, even if he is a self-professed grumpy old man. 

Wow, we really are flying through this LIT series, so dope, swag, sick. Sorry, we’re just trying to be down with the kids because this week’s episode is all about Gen Z. On episode 3 of MarketEd Not Live we are joined by the wonderful Cat Agostinho and Jay Richards, co-founders of Imagen Insights.   Jay is the CEO and Cat is the COO at Imagen Insights who enable agencies and brands to crowdsource feedback, ideas and insights from their Gen Z consultant community.  Cat is a digital media & marketing consultant, founder of the DAWN Network, an IPA Women of the Year finalist in 2018 AND is a contributor to the Conscious Advertising network (CAN). Jay is the 5th of 6 children from migrant parents and is also a Forbes 30 under 30 and his goal in life is to guide Gen Z in their careers just as his business teacher did for him. Impressed? We were.     What you will learn...  What is Gen Z and why is it important?  Understanding the difference between the top and bottom end of Gen Z.  What Imagen Insights are all about.  The differences between millennials and Gen Z.  The shift towards Gen Z and the digital natives that value humility, being humble and truthful.  The importance of selling an experience, having an open dialogue and building trust.  How FootAsylum are killing it with Gen Z  The importance of knowing your landscape in and out.   What Call of Duty updates can tell us about Gen Z audiences  How Gen Z can be loyal but leave your brand at the drop of a hat when new information surfaces.   Resources mentioned in this episode....  https://imageninsights.com/brand (Imagen Insights)  https://dawnuk.co.uk/ (DAWN Network)  http://www.agostinhoconsultingltd.com/ (Cat Agostinho Consultancy)  https://www.consciousadnetwork.com/#Members (Conscious Advertising Network)  https://www.forbes.com/profile/jay-richards/#254a6efd8e53 (Jay Richards Forbes 30 under 30)  https://www.youtube.com/user/footasylumofficial (FootAsylum YouTube)   https://ipa.co.uk/awards-events/women-of-tomorrow-awards/ (IPA Women of Tomorrow)  If you would like to get in touch with either Cat or Jay then the best place to do that is on their socials.  You can find Cat on https://twitter.com/Cat_A (Twitter) and https://www.linkedin.com/in/cat-agostinho/ (LinkedIn) or get in touch through the Imagen Insights website. Similarly, you can find Jay on https://twitter.com/jaykrichards (Twitter), https://www.linkedin.com/in/jaykrichards/?originalSubdomain=uk (LinkedIn) and https://www.instagram.com/jaykrichards/ (Instagram). So, don’t be shy, if you want to know more about Gen Z or how Imagen could help you, send them a message. They are really nice, promise. 

Season three kicked off with our interview with Amir Bazrafshan talking about video marketing and it was brilliant. If you haven’t given it a listen yet, check it out here. Episode two is all about simplification, so we are going to cut the faff.   Episode 2, Simpler Marketing with Roger Edwards, marketer, author and cat enthusiast.   What you will learn...  Understanding the need to justify our role and marketers and the need to simplify what we do.  How Roger got to where he is now, rising through the ranks to eventually become Marketing Director.   Why Roger wants to simplify marketing after being left frustrated in the finance industry.  The importance of informal and chatty language, even when there are rules, regulations and corporate guidelines to follow.   The need to translate your marketing efforts into business results in order to sell to the c-suite.  How the pandemic has proved that companies can be nimble and adaptable.   How new technologies and tools have increased the rate of change in marketing and what that means for marketers.  Insight into the wonderful mind of Roger Edwards and his book, and just exactly why he called it ‘Cats Mats and Marketing Plans’.  The importance of simple and effective message.    Resources mentioned in this episode....  https://www.youtube.com/channel/UCP5Fk9xGkFRIkotv2HziTUw (Roger Edwards TV)   https://rogeredwards.co.uk/book/ (Cat Mats and Marketing Plans) by Roger Edwards  The best way to get a hold of Roger is through his social channels. On Twitter his handle is https://twitter.com/Roger_Edwards (@Roger_Edwards) and here he is on LinkedIn. Alternatively, if you aren’t on Twitter or LinkedIn (what sort of digital marketer are you?) then you can contact Roger through his website https://rogeredwards.co.uk/ (rogeredwards.co.uk). 

Hello and a very warm welcome to season three of the MarketEd NOT Live podcast! On our first episode, we are speaking to the wonderful Amir Bazrafshan of ApricotBox and Apricot Video Marketing. As well as running his own agency and start-up, Amir teaches freelancers and small agencies how to do better marketing. Amir is also a coach Seth Godin's altMBA, impressive. In this episode, Amir will be talking all things video, how to make them better and how to know when and where to use them. Plus there are also some dogs barking, because, you know COVID, so we have recorded these sessions remotely and life just happens.    What you will learn...  How to generate trust from your audience through the power of video.  Why video is not only important but powerful when used correctly.  What is behavioural economics and how you can use it to make your videos have more impact.  How to overcome consumer bias with your videos.  The art of persuasion in the age of video.  How you can use empathy to better understand your audience and create a video that fits their needs and desires.  Which types of video to use and where.  Resources mentioned in this episode...  https://www.amazon.co.uk/Thinking-Fast-Slow-Daniel-Kahneman/dp/0141033576 (Thinking fast and slow by Daniel Kahneman)  https://www.amazon.co.uk/Courage-Be-Disliked-yourself-happiness-ebook/dp/B074TWG8V7 (The courage to be disliked by Ichiro Kishimi and Fumitake Koga)  https://www.amazon.co.uk/Against-Empathy-Case-Rational-Compassion-ebook/dp/B01FJ5WB0C/ref=sr_1_1?crid=1GSV8Z6IP4JOI&dchild=1&keywords=against+empathy&qid=1603205552&s=digital-text&sprefix=against+empa%2Cdigital-text%2C188&sr=1-1 (Against Empathy by Paul Bloom)  https://www.reachsolutions.co.uk/sites/default/files/2019-07/The%20Empathy%20Delusion%20final.pdf (Reach Solutions- Empathy Delusions)  https://seths.blog/ (Seth Godin)  https://www.marketingritson.com/ (Mark Ritson)  https://twitter.com/rorysutherland?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (Rory Sutherland)  https://en.wikipedia.org/wiki/David_Ogilvy_(businessman) (David Ogilvy)   https://www.linkedin.com/in/jdaykin/?originalSubdomain=uk (Jerry Dakin)  https://www.apricotvideomarketing.com/ (Apricot Video Marketing)   https://apricotbox.co.uk/ (Apricot Box)     The best way to get a hold of Amir is through his social channels. On Twitter his handle is https://twitter.com/apricot_amir?lang=en (@Apricot_Amir), his Instagram handle is https://www.instagram.com/apricotamir/ (@apricotamir) and if you want to be super-duper professional, here is his LinkedIn too, https://www.linkedin.com/in/amir-bazrafshan-a0843212/ (Amir Bazrafshan). 

We’ve made it, the final episode of the podcast and there is just ONE WEEK to go until MarketEd.Live.

We’re drawing towards the end of our MarketEd NOT Live podcasts

All hail Teresa Heath-Wareing! Yep, we’re being treated to marketing royalty for the 11th episode of our MarketEd NOT Live podcasts. An international keynote speaker, a TEDx speaker, an author, a business owner and an all-round official friend of the show, Teresa helps marketers and entrepreneurs enhance their social media and marketing efforts. Here, Teresa will be giving us the sneakiest of sneak previews into her model for business funnel roadmaps. It will leave you wanting more, but you’re going to have to buy a ticket and come to Nottingham for the exclusive premiere at MarketEd.Live 2019

“Alexa, enable Social Days…” In the 10th episode of our MarketEd NOT Live podcasts, we’re talking to Suze Cooper, a digital storyteller, journalist, broadcaster and all-round expert on Alexa flash briefings. Suze is the creator of two flash briefings, including Social Days, and is also the director of Big Tent Media. Here, we listen as Suze tells us why voice technology is such an exciting industry to be involved with, and how she wants to inspire and empower people to go out and try it for themselves. Website: https://marketed.live/Tickets: http://bitly.ws/4nAiSocialsInstagram: http://bitly.ws/4nArTwitter: http://bitly.ws/4nAkFacebook: http://bitly.ws/4nAoLinkedIn: http://bitly.ws/4nAp

G’Day! We’re going Down Under for the ninth episode of our MarketEd NOT Live podcasts and sliding up to Paul Ramondo in Perth, Australia. Paul is a sought-after keynote speaker on digital and social media marketing, a prolific vlogger, founder of boutique digital shop RamondoMedia, a self-confessed Facebook Ads nerd and an all-round spectacular Aussie. Paul also teaches entrepreneurs how to generate leads and sales using Facebooks Ads and marketing funnels and, here, talks about how he creates great video content from simple opportunities that occur in his daily life.What you will learn from this episode:Paul has worked with some huge global brands, such as Porsche, Red Bull, Choice Hotels and Boral, to name but a fewHe literally enjoys sliding into his day. On one of his daily 3k walks, he will “release his inner child” and whizz down a slide in a nearby park. Why? Because it’s fun and because it creates good contentHe’s a big fan of Blink 182 – and even has his own band, One True NorthThat it was Paul who created the massively popular YouTube video How to Get Upgraded to Business Class on Qantas for FreeA step-by-step guide on how he turns his videos from a single concept, to recording, to editing and getting it out thereWhy he structures his vlogs in the simplest-possible wayThat he published 21 weekly vlogs in a rowWhy the name of the game for YouTube in 2019 is audience retention and watch timeWhy jump cutting can be essential to keeping your audience’s attentionThe benefits of SEO for your video contentHow Paul researches topical content to base around his own contentAll about “golden keywords”, how to find them and what to do with themWhy it’s worth giving IGTV a go and how it could work for your businessHow Paul’s biggest competitive advantage in a crowded market is… himselfHow an Instagram ecommerce ad led to Paul immediately buying a new toiletries bagWhy MarketEd.Live 2019 speaker Gavin Bell is killing it in marketing right now and has got “big things ahead of him”Website: https://marketed.live/Tickets: http://bitly.ws/4nAiSocialsInstagram: http://bitly.ws/4nArTwitter: http://bitly.ws/4nAkFacebook: http://bitly.ws/4nAoLinkedIn: http://bitly.ws/4nAp

We’re sprinting through our series of MarketEd NOT Live podcasts, so it’s quite apt that, for our eighth episode, we are talking to Master Design Sprint facilitator Lindsey Newman-Wood. Lindsey is also the Chief Passion Officer of Passion Marketing, as well as a gin-loving rockstar mom who is well-known for her no-nonsense, fun and engaging seminars. Here, Lindsey tells us all about the concept of design sprints and how they can be of benefit to the marketing world. Website: https://marketed.live/Tickets: http://bitly.ws/4nAiSocialsInstagram: http://bitly.ws/4nArTwitter: http://bitly.ws/4nAkFacebook: http://bitly.ws/4nAoLinkedIn: http://bitly.ws/4nAp

Well, here we are for the SEVENTH in our series of MarketEd NOT Live podcasts. Time flies when you’re having fun. And fun is definitely on the agenda in this episode, where we talk to multi award-winning entrepreneur and leading Facebook advertising consultant Gavin Bell. Also a renowned vlogger, Gavin knows all there is to know about Facebook ads, and he will be bringing that expertise to MarketEd.Live 2019 when he joins our fabulous line-up of speakers. Here, Gavin gives us a flavour of what we can expect at Nottingham Contemporary on September 31, namely how to create ads that aren’t annoying and that actually work to help you build your business – and become more profitable. All in a way that’s fun, energetic and engaging. Website: https://marketed.live/Tickets: http://bitly.ws/4nAiSocialsInstagram: http://bitly.ws/4nArTwitter: http://bitly.ws/4nAkFacebook: http://bitly.ws/4nAoLinkedIn: http://bitly.ws/4nAp

Wow, we’re already into the sixth episode in our series of MarketEd NOT Live podcasts. Time flies when you’re having fun, and it certainly was fun talking to Phylecia Jones in this episode. Phylecia is the founder of iFind You Close and, without a shadow of doubt, she is a real authority on motivational speaking. Here, all the way from Denver, Colorado, Phylecia talks about the power of speaking as a marketing tool, and gives you some top tips and secrets on how to make speaking work for you and your business. Website: https://marketed.live/Tickets: http://bitly.ws/4nAiSocialsInstagram: http://bitly.ws/4nArTwitter: http://bitly.ws/4nAkFacebook: http://bitly.ws/4nAoLinkedIn: http://bitly.ws/4nAp#Marketing #Event #Motivational #Speaking #Business

This week we are joined by the wonderful Brian Solis discussing his book, Life Scale.We'll be exploring technology, particularly disruptive technologies. How does tech affect our everyday lives? Chatting all things social media and addictiveness, were the social platforms made that way?We also talk about what disruptive technologies are doing to creativity and mental health and how we can break down these barriers that subdue our creative streak.Website: https://marketed.live/Tickets: http://bitly.ws/4nAiSocialsInstagram: http://bitly.ws/4nArTwitter: http://bitly.ws/4nAkFacebook: http://bitly.ws/4nAoLinkedIn: http://bitly.ws/4nApWebsite: https://marketed.live/Tickets: http://bitly.ws/4nAiSocialsInstagram: http://bitly.ws/4nArTwitter: http://bitly.ws/4nAkFacebook: http://bitly.ws/4nAoLinkedIn: http://bitly.ws/4nAp#Marketing #Event #LifeScale #BrianSolis #DisruptiveTechnology #Technology #SocialMedia #Addictiveness

The bar has been well and truly raised in this fourth episode of MarketEd NOT Live. We talk to the “oddly charitable” duo of Rob Temple & Kennedy, who are founders of ResponseSuite and hosts of 3 Marketers Walk Into A Podcast They’re also entertainers, and they'll be bringing their show to MarketEd.Live this year. Rob is a hypnotist and Kennedy is a mind reader, so you can already see this is going to be a podcast with a difference. So much so that, as well as talking about segmentation, surveys and email campaigns, they’ve also craftily slipped in a “secret topic” which they hope you keen-eared listeners will pick up on. A little more about that later. Enjoy! Website: https://marketed.live/Tickets: http://bitly.ws/4nAiSocialsInstagram: http://bitly.ws/4nArTwitter: http://bitly.ws/4nAkFacebook: http://bitly.ws/4nAoLinkedIn: http://bitly.ws/4nAp#Marketing #Event #Survey #PodcastUK #MindReader #Hypnotist #SecretTopic

In this episode of MarketEd NOT Live, we talk to the multi-talented Jonny Prest, also known as Brand Master Flash. Jonny is the creative director of Seed Creativity, who are specialists in brand strategy, art direction and, of course, marketing. Jonny reveals how to use branding to turn your audience into customers, and the value of having a business plan firmly in place before you launch your company.Website: https://marketed.live/Tickets: http://bitly.ws/4nAiSocialsInstagram: http://bitly.ws/4nArTwitter: http://bitly.ws/4nAkFacebook: http://bitly.ws/4nAoLinkedIn: http://bitly.ws/4nAp#Marketing #Event #Branding #Strategy #Art #BusinessPlan #Business

In the second of our series of MarketEd NOT Live podcasts, we crossed the Atlantic (not literally) to hook up with Christine Gritmon. Big on red hair and big on personality, Christine is a social media strategist and “small business superfan”. She helps overwhelmed small business owners take better advantage of the incredible community-generated opportunities that social media offers, all with an eye towards strategy, efficiency and personality.Website: https://marketed.live/Tickets: http://bitly.ws/4nAiSocialsInstagram: http://bitly.ws/4nArTwitter: http://bitly.ws/4nAkFacebook: http://bitly.ws/4nAoLinkedIn: http://bitly.ws/4nAp#Marketing #Event #SocialMedia #Strategy #Personality #Podcast #SMEs

We're back! Season 2 of MarketEd NOT Live, have you missed us?On this episode we are talking to the wonderful Mark Asquith, CEO and founder of RebelBaseMedia, creators of Captivate.FM, the sponsors of the show.We are talking to Mark about the power of podcasting for you or your business, the art of storytelling, segmenting your podcasting and much more.Website: https://marketed.live/Tickets: http://bitly.ws/4nAiSocialsInstagram: http://bitly.ws/4nArTwitter: http://bitly.ws/4nAkFacebook: http://bitly.ws/4nAoLinkedIn: http://bitly.ws/4nAp#Business #Marketing #Event #Podcast #PodcastUK

It's less than a week away until this year's MarketEd.Live in Nottingham. This week, we thought we'd let the team have a bit of a natter about what you'll experience next week. Plus, it gives you a chance to meet the people behind the event. Don't forget, if you can't get to Nottingham, you can purchase a virtual ticket by visiting www.marketed.live

Hannah McCreesh is an established lifestyle blogger who moved into podcasting in 2018 prior to joining the UK’s #1 podcast hosting platform, Podcast Websites as Head of Content & Partnerships. In this episode of MarketEd NOT Live we talk about the power of podcasting, why it's fairly similar in concept to formats that you're probably already familiar with, like blogging, and why it's proving such a successful method for communicating with customers. MARKETED.LIVE 2018 TICKETS: https://www.marketed.live Information on the speakers, agenda and discounts available for hotel accommodation and travel available on the website.

Chris Strub is the first person to have live streamed in every one of the 50 US states. His content involves his audience at every opportunity. In fact, without the audience, Chris says he wouldn't be where he is. How has he done it? How has it turned his life from doing promo in an inflatable chicken suit to being a global social media superstar and how can you use some of the same strategies in your organisation? Chris is our closing keynote speaker, making his international debut at MarketEd.Live 2018 MARKETED.LIVE 2018 TICKETS: www.marketed.live Information on the speakers, agenda and discounts available for hotel accommodation and travel available on the website.

Teresa Heath-Wareing is an international speaker, podcast host and a leading expert on social media marketing, helping businesses understand how they can use marketing more effectively by simplifying its use. Some call her the British answer to Amy Porterfield. We call her the British Teresa Heath-Wareing. In this episode, we discuss whether there is still a place for email marketing and, if there is, how you can use it effectively as part of your sales process. Teresa offers practical advice on how to build your email list and, importantly, how to retain the members within it. MARKETED.LIVE 2018 TICKETS: www.marketed.live Information on the speakers, agenda and discounts available for hotel accommodation and travel available on the website.

Andrew and Pete are the notorious duo mixing up the digital marketing landscape with their mix of video, email, chatbots and general level of craziness. They are not just churning out boring content like everyone else and, as a result, have built a huge following and a dedicated membership organisation, ATOMIC. In this episode, we discuss how any business can create content that attracts attention, engages and is actually useful, and why doing so ensures people return to your trusted wisdom. MARKETED.LIVE 2018 TICKETS: www.marketed.live Information on the speakers, agenda and discounts available for hotel accommodation and travel available on the website.

Listen, read, watch, learn. Review, listen again and learn. Again. Chris Marr isn't a perfectionist, but is certainly an advocate of self-improvement. As a teacher of content marketing, Chris' approach is one of support, assistance and inspiration. As the founder of the Content Marketing Academy, he's spent most of his professional career teaching others how to improve their content. The feedback from his community is incredible - membership numbers and attendees at CMA's events are testament to that. Fortunately, Chris is also a humble guy and willing to share his own experiences with others and offer foresight into what's coming next. In this episode, we talk to Chris about what content actually means, what purpose it serves and how you can improve your content just by watching this video. MARKETED.LIVE 2018 TICKETS: www.marketed.live Information on the speakers, agenda and discounts available for hotel accommodation and travel available on the website.

Victoria Taylor is renowned for bringing exceptional customer experiences to brands. She works closely with international clients to build strategies for how businesses can bring their magic to life to surprise and delight audiences. She also knows a thing about prosecco. In this episode, Victoria talks about how even small businesses can think about what their potential customers need to experience to feel a closeness and loyalty to their brand. We also talk about Love Island (sssh).