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Stop losing revenue after the click! Let's find the leak before your next ad. Get your free CRO audit at: https://www.tiereleven.com/cro/service Are you optimizing your site based on what looks good or what actually converts? Most brands are bleeding revenue because their CRO strategy starts with design opinions instead of hard data. If you're copying competitor layouts or A/B testing button colors without first identifying your true 'metric on fire,' you're solving the wrong problem.In this episode, Tier 11's CRO lead, Ned MacPherson, is back for part two of our three-part series. Ned walks through a live data presentation covering engagement rates, funnel drop-off analysis, mobile vs. desktop conversion gaps, AOV benchmarks, and demographic distribution modeling. We also review a real-world case where a brand's mobile add-to-cart rate was nearly half that of desktop, despite a good landing page design. If your CRO audit isn't moving the needle, this episode will show you what you're missing and how to find the one metric that, if fixed, creates a disproportionate impact on your entire funnel. What you'll learn:- Why copying competitor designs is a dangerous CRO mistake - How to identify the single 'metric on fire' that's killing your conversion rate- Key engagement rate benchmarks e-commerce brands should measure against- Why a low mobile add-to-cart rate is often a content problem, not a design problem- How to use mobile vs. desktop funnel data to uncover hidden conversion gaps- The cart-to-checkout friction fix that boosts conversion rates on all devices - The urgency engineering tactic that converts abandoned checkout carts- Why AOV should always be equal on mobile and desktop- How demographic distribution modeling helps in audience segmentation- The step-by-step CRO loop and growth modelMentioned in the Episode:Previous Episode with Ned MacPherson: https://perpetualtraffic.com/podcast/episode-796-stop-redesigning-start-diagnosing-the-cro-method-that-actually-works/ Perpetual Traffic YouTube Channel: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1 Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Connect with Ned MacPherson:Instagram: https://www.instagram.com/nedmacpherson/ Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Mentioned in this episode:Apply for an ad spot on Perpetual Traffic for Q1 or Q2. Visit www.perpetualtraffic.com today to secure your spot!Apply for an ad spot on Perpetual Traffic for Q1 or Q2. Visit www.perpetualtraffic.com today to secure your spot!Apply for an ad spot on Perpetual Traffic for Q1 or Q2. Visit www.perpetualtraffic.com today to secure your spot!
Many designers start freelancing for freedom, only to realize their business cannot function without them. More clients often mean more responsibility, more communication, and less time. I built a design agency because I wanted sustainability, not just flexibility. In this episode, I explain why design agency owners consistently earn more while working fewer hours, how shifting from execution to leadership changes your income potential, and what actually happens behind the scenes when your business stops depending entirely on you. If you are a freelance designer or design business owner wondering how to grow without burning out, this episode connects the reality most people do not talk about.You will learn:Why the freelance model naturally creates an income ceilingHow agency structure separates time from revenueThe real reason agency owners can take time off without losing incomeThe mindset shift required to move from designer to leaderGrab a cup of coffee, your notes, and get ready to rethink what freedom in a creative business actually looks like.Aventive Academy's Resources:Fully Booked Designer (6-week biz program) : https://aventiveacademy.com/fullybookeddesigner/From Crickets to Clients: https://aventiveacademy.com/crickets-to-clients/Client Portal for Designers: https://aventiveacademy.com/client-portal/ The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/ The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
ReDesigning Your Creative Career After 50with Philip VanDusenIf you're a creative professional over 50, redesigning your creative career after 50 isn't about starting over, it's about building resilience, relevance, and long-term leverage. In this episode, I walk you through a practical framework for career reinvention, income diversification, and staying professionally valuable in an AI-accelerated world.The Workbook Prompts:"If traditional employment became unreliable tomorrow, how else could I create value with what I know?""Which parts of my work still challenge my thinking, and which parts simply consume my energy?""What would it look like to make that guidance explicit, structured, and an 'intellectual deliverable' that I could be paid for?""List five potential, or existing income streams you could realistically develop over the next few years.""Where in my work does human context matter more than speed?""Write down the names of three people you would want in the room as you rethink, and redesign, the next phase of your career."Many experienced designers, creatives, and agency professionals discover that traditional employment becomes less reliable later in their careers. Ageism, shifting business models, global competition, and AI-driven automation are reshaping the creative industry. Instead of chasing employability, I'll show you how to build resilience, intellectual deliverables, multiple income streams, and a network that actually supports your next chapter.This is a guided workshop for experienced creative professionals who want clarity, stability, and long-term career insurance.If you're serious about redesigning your career with intention, explore BONFIRE, my mastermind community for experienced creatives navigating this exact transition.BONFIRE: Mastermind Community for Creative Proshttps://philipvandusen.com/bonfire________________________________WEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeYOUTUBEhttps://www.youtube.com/philipvandusenBRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/____________________________Philip VanDusen is a branding consultant based in New York. A highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management, Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Most Small Businesses Are Using AI Wrong - Here's How to Fix Itwith Philip VanDusenMost small businesses are using AI wrong, and in this episode I break down exactly how to fix it with practical, real-world strategies you can implement immediately.If you're a small business owner feeling squeezed by rising marketing costs, shrinking attention spans, and increasing customer expectations, this is for you. I walk you through seven powerful ways you can use artificial intelligence to work smarter, reduce friction, and grow without burning out.We're not talking about hype or futuristic promises. We're talking about using AI as a thinking partner, building a content engine from one video, automating CRM follow-up, improving local SEO, understanding your market faster, upgrading customer support, and increasing website conversions without guessing.I cover tools like ChatGPT, Claude, Perplexity, HighLevel, SEMrush, SparkToro, Descript, Opus Clip, Riverside, Moz Local, Microsoft Clarity, Hotjar, and Instapage, and explain how you can apply them strategically inside your small business.If you want to build smarter systems, increase conversions, and stay competitive in a rapidly changing market, this episode will show you where to start.____________________________________WEBSITEhttps://www.philipvandusen.comBONFIRE: Mastermind Community for Creative Proshttps://philipvandusen.com/bonfireBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeYOUTUBEhttps://www.youtube.com/philipvandusenBRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/____________________________Philip VanDusen is a branding consultant based in New York. A highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management, Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Freelancing can feel like the dream at first, until the business grows and you realize you are doing everything. Client proposals, discovery calls, admin, delivery, follow up, and the constant pressure of staying available just to keep income stable. I built a design agency because I wanted more than flexibility. I wanted sustainability. In this episode, I share the real turning point that made me stop operating like a freelance designer and start building leverage, including how I hired early in small ways, how my role shifted into creative direction, and what changed when my agency stopped depending on me every day. If you are a brand and web designer or design business owner trying to figure out how to get graphic design clients without feeling trapped by your own workload, this will connect the dots.You will learn:Why freelancing often creates fragile income even when you are bookedHow hiring small support roles creates leverage before you feel readyWhat changes when clients experience systems, not just a designerHow to shift your time toward higher value work without losing creativityGrab a cup of coffee, your notes, and get ready to rethink what real freedom in your design business actually looks like.Aventive Academy's Resources:Fully Booked Designer (6-week biz program) : https://aventiveacademy.com/fullybookeddesigner/From Crickets to Clients: https://aventiveacademy.com/crickets-to-clients/Client Portal for Designers: https://aventiveacademy.com/client-portal/ The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/ The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
How to Stop Wasting Time - 7 Time Management Hacks That Actually Work with Philip VanDusenMany creative professionals feel constantly busy but still end the day wondering if anything meaningful actually moved forward.In this episode, Philip VanDusen explores why traditional productivity advice often falls short and why most time management systems fail to solve the real problem. The issue is not a lack of apps, tools, or productivity frameworks. The real challenge is self-leadership.Instead of focusing on software or complicated productivity stacks, Philip shares seven practical practices designed to help creative professionals reclaim their attention, protect their energy, and structure their days around meaningful work.Drawing from his experience coaching creative professionals and running his own consulting practice, Philip explains how distractions, reactive work habits, and endless task lists create the illusion of productivity while preventing real progress.This episode reframes time management as something deeper than scheduling tasks. It is about learning to manage your attention, direct your energy, and design your day intentionally so your most important work gets your best focus.You will learn how to identify the work that truly moves the needle, reduce distractions, and build simple systems that eliminate repetitive decisions and free up mental energy for creative thinking.If you have ever felt overwhelmed by notifications, email, meetings, or an endless to-do list, this conversation offers a practical and mindset-driven approach to working with more clarity, focus, and impact.What You'll Learn in This Episode• Why productivity tools rarely solve productivity problems • The difference between time management and self-leadership • How managing your energy matters more than managing your calendar • Why reactive work destroys creative momentum • How artificial deadlines help eliminate perfectionism and procrastination • Practical ways to train your focus and reduce distractions • Why high performers rely on systems and templates to conserve mental energyThe 7 Time Management Hacks1. Your Energy Is the Real CalendarProductivity should be structured around when your brain works best, not simply around open calendar space. Understanding your chronotype and protecting your peak cognitive hours allows you to do creative work when your energy is highest.2. Design Your Default DayHigh performers do not react to the day. They design it.Creating defined work zones such as deep work, communication, and administrative time removes daily decision fatigue and gives your day a clear structure.3. The One Needle-Mover RuleMost people mistake activity for progress.Instead of trying to complete dozens of small tasks, identify the one meaningful task that would make the day successful if completed. This shifts focus from busyness to impact.4. Kill Reactivity at the SourceWhen your day is driven by notifications, messages, and emails, you become a professional responder instead of a creator.Setting communication windows and controlling when you engage with incoming requests helps you reclaim ownership of your attention.5. Use Artificial DeadlinesAccording to Parkinson's Law, work expands to fill the time available.Creating constraints such as work sprints and defined deadlines forces decision making, reduces perfectionism, and accelerates momentum.6. Train Your FocusMultitasking is a myth.Constant task switching drains cognitive energy and reduces performance. Building a distraction-free environment and practicing attention recovery techniques helps strengthen focus over time.7. Build a Personal Production SystemHigh performers rely on systems rather than repeated decisions.Templates, structured file systems, and automation tools reduce cognitive load and allow you to spend more time on meaningful creative work instead of administrative repetition.Key TakeawayTime management is not really about squeezing more tasks into your day.It is about directing your attention, protecting your energy, and intentionally designing how you work so the right work gets your best effort.When you approach productivity as self-leadership instead of task management, you begin to make consistent progress on the work that truly matters._______________________________________________WEBSITEhttps://www.philipvandusen.comBONFIRE: Mastermind Community for Creative Proshttps://philipvandusen.com/bonfireBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeYOUTUBEhttps://www.youtube.com/philipvandusenBRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP: Adobe Training with Daniel Scotthttps://www.byol.me/philip GO HIGHLEVEL: All-in-One CRMhttps://www.gohighlevel.com/philipvandusenTUBEBUDDY: The best YouTube pluginhttps://www.tubebuddy.com/philipvandusen____________________________Philip VanDusen is a branding consultant based in New York. A highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management, Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Navigating Career Transitions and Inflection PointsCareers rarely unfold in straight lines.In this episode, I'm sharing a conversation I originally recorded with strategist and executive coach Kathy Oneto about navigating career transitions and professional inflection points. We explore why careers often evolve through pivots rather than predictable steps up a ladder, and how moments of friction or curiosity can signal that it's time to rethink what comes next.We also discuss how creative professionals can stay resilient during periods of change by developing broader skillsets, building what I call “career insurance,” and surrounding themselves with communities that expand what feels possible.If you're questioning your next move, navigating a shift in your career, or thinking about how to stay relevant in a rapidly changing professional landscape, this conversation offers a thoughtful framework for approaching those transitions.In This Episode We DiscussWhy career transitions are often triggered by friction, curiosity, or unexpected circumstancesThe difference between careers that follow a linear “ladder” and those that evolve more like websHow to recognize when a professional pursuit is feeding your energy versus draining itWhy letting go of something you've built can be one of the hardest but most important career decisionsThe concept of building “career insurance” through adaptable skills and broader capabilitiesWhy developing a V-shaped skillset can create more resilience than narrow specializationHow major technological shifts like AI mirror previous industry disruptionsThe critical role community and professional networks play during periods of career transitionWhy navigating career change alone often makes the process harder than it needs to beAbout Kathy OnetoKathy Oneto is a strategist, executive and life-work coach, and speaker who helps individuals and organizations rethink how they pursue success and growth. She holds an MBA from the Haas School of Business at UC Berkeley and is the author of Sustainable Ambition: How to Prioritize What Matters to Thrive in Life and Work.Connect with KathyLinkedIn: https://www.linkedin.com/in/kathy-oneto/Book: Sustainable Ambition: How to Prioritize What Matters to Thrive in Life and Work_______________________________WEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeYOUTUBEhttps://www.youtube.com/philipvandusenBRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/____________________________________Philip VanDusen is a branding consultant based in New York. A highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management, Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
How To Stay Relevant as a Creative ProfessionalIn this episode, I break down how you can stay relevant as a creative pro in a fast-changing industry where ageism, AI, and commoditization are real forces. If you're a mid-career designer, creative director, strategist, or agency owner, this is about building career insurance that protects you from volatility you can't control.I share the uncomfortable truths many experienced creatives avoid talking about, including what really happens when roles disappear and why doubling down on craft alone is no longer enough. Staying relevant in your creative career is not about chasing the latest tools or working harder. It's about repositioning yourself closer to strategic decision-making, moving toward the “tip of the spear,” and getting paid for how you think, not just what you make .Throughout the episode, I give you practical micro-actions you can take immediately to future-proof your creative career, strengthen your positioning, and expand your strategic network. You'll also learn why relevance is relational, not just informational, and how peer-level dialogue accelerates growth.If you want long-term career resilience as a creative professional, this is where you start.____________________________________WEBSITEhttps://www.philipvandusen.comBONFIRE: Mastermind Community for Creative Proshttps://philipvandusen.com/bonfireBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeYOUTUBEhttps://www.youtube.com/philipvandusenBRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/____________________________________Philip VanDusen is a branding consultant based in New York. A highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management, Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
How To Get Promoted When You Work RemotelyIf you want to get promoted when working remotely, this episode breaks down what actually drives career advancement when you're not in the office every day. I walk through how remote employees can increase visibility, earn trust, and position themselves for a promotion even when their manager and leadership team rarely see them in person.In this episode I share practical, real-world strategies you can use right now to make sure your work doesn't go unnoticed. We'll talk about how to build visibility as a remote worker, how to strengthen your relationship with your manager, and why documenting your impact matters more than ever when you work from home. I also cover the role of personal branding inside a company, how to get exposure to leadership, and why promotability is often more about being seen than being perfect.If you're frustrated that remote work feels like it's slowing down your career, this will help you reset your approach. You'll learn how to align your work with business goals, advocate for yourself without feeling awkward, and start doing the kind of work that leads to promotions and better opportunities.This is especially important if you're a creative professional, knowledge worker, or anyone trying to grow their career in a remote or hybrid environment.____________________________________WEBSITEhttps://www.philipvandusen.comBONFIRE: Mastermind Community for Creative Proshttps://philipvandusen.com/bonfireBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeYOUTUBEhttps://www.youtube.com/philipvandusenBRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/____________________________Philip VanDusen is a branding consultant based in New York. A highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management, Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
10 Ways Small Business Can Use AI Now - and Why It MattersBrand Design Masters Podcast EP163with Philip VanDusenLeveraging AI should be the top priority this year for small businesses and creative professionals. In this episode, I break down ten ways that small business owners and creative teams can use AI right now to work smarter, move faster, and stay competitive without losing what makes their brand human.If you're a founder, solopreneur, or creative professional supporting clients, I walk you through ten practical, real-world ways AI is already being used effectively. We're talking about better personalization, faster workflows, scalable content systems, smarter insights, and more confident decision-making, not vague theory or future predictions.I also spend time on what AI cannot do, because that's where your value lives. AI is not a strategy. It's a multiplier. Without clear brand positioning, messaging, and goals, AI just helps you go faster in the wrong direction. With clarity, it becomes a powerful tool that supports your judgment instead of replacing it.If you're unsure how to use AI without sacrificing quality, or you're worried about where you fit in this shift, this video will give you a grounded, practical framework to move forward.____________________________________WEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museBONFIRE: Mastermind Community for Creative Proshttps://philipvandusen.com/bonfireCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeYOUTUBEhttps://www.youtube.com/philipvandusenBRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP: Adobe Training with Daniel Scotthttps://www.byol.me/philip GO HIGHLEVEL: All-in-One CRMhttps://www.gohighlevel.com/philipvandusenTUBEBUDDY: The best YouTube pluginhttps://www.tubebuddy.com/philipvandusen____________________________Philip VanDusen is a branding consultant based in New York. A highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management, Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Episode OverviewIn this episode, Philip breaks down the complete process of design project planning step by step and explains why creative projects fail long before design even begins.If you've ever dealt with scope creep, unclear objectives, endless revision rounds, stakeholder misalignment, or subjective “I just don't like it” feedback, this episode is for you.Whether you're a freelancer, agency owner, consultant, or client-side marketing leader, you'll learn how to plan the work so you can work the plan and keep projects running like a well-oiled machine. What You'll Learn in This EpisodePhilip walks through the six key stages of design project planning and explains how each stage reduces chaos, increases profitability, and improves client relationships.1. Engagement & PreparationHow to run a strategic discovery callQualifying prospects and identifying red flagsSpotting upsell opportunitiesWhy a ballpark quote saves you hours of wasted proposal timeWhat must be included in a strong proposal and contract2. Project Architecture (The Project Plan)The six components of a strong internal project planUsing Gantt charts to visualize phases and overlapBuilding a RACI decision matrix (Responsible, Accountable, Consulted, Informed)Establishing communication pathways and infrastructure3. Kickoff & Brand FoundationHow to onboard stakeholders correctlyClarifying approval chains before creative beginsGathering brand documentation, competitive insights, and research4. The Creative BriefWhy the creative brief is a designer's second contractHow strategy removes subjectivity from creative evaluationWhat belongs in a high-impact briefWhy simplifying the brief increases creative clarity5. Creative DevelopmentUsing brand and design strategy as guardrailsWhen to develop mood boards or style scapesHow to anchor every presentation in strategy6. Final Delivery & Follow-UpWhy delivery is not the end of leverageConducting post-project reviewsGathering testimonials and case study metricsAsking for referrals strategicallyTurning project success into portfolio growth Key TakeawayCreative success is rarely about talent alone. It is about structure.When you scope correctly, align stakeholders, clarify strategy, and build objective guardrails into your process, creative becomes smoother, faster, and more profitable .Plan the work. Then work the plan.Who This Episode Is ForFreelance designersSmall and mid-sized agency ownersConsultantsCreative directorsClient-side marketing leadersMid-to-late career creative professionals looking to professionalize their processResources MentionedBrand Strategy 101 Course:https://philipvandusen.com/bs101One Page Creative Brief Template:https://philipvandusen.com/productsBonfire Mastermind Community:https://philipvandusen.com/bonfire If you found this episode valuable, subscribe to Brand Design Masters, leave a review, and share it with another creative professional who wants fewer headaches and better project outcomes.____________________________________ WEBSITEhttps://www.philipvandusen.com BONFIRE: Mastermind Community for Creative Proshttps://philipvandusen.com/bonfire BRAND•MUSE NEWSLETTER https://www.philipvandusen.com/muse CREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneonone YOUTUBEhttps://www.youtube.com/philipvandusen BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribe BRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101 LINKEDINhttps://www.linkedin.com/in/philipvandusen/ THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/ ____________________________________ AFFILIATE PARTNERS: BRING YOUR OWN LAPTOP: Adobe Training with Daniel Scotthttps://www.byol.me/philip GO HIGHLEVEL: All-in-One CRMhttps://www.gohighlevel.com/philipvandusen TUBEBUDDY: The best YouTube pluginhttps://www.tubebuddy.com/philipvandusen ____________________________ Philip VanDusen is a branding consultant based in New York. A highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management, Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Links Mentioned:BONFIRE Mastermind group: https://philipvandusen.com/bonfirePersonal Brand Wheel: https://philipvandusen.com/pbwBrand Positioning Statement Tool: https://philipvandusen.com/brand-positioning-statement-optinIn this episode of Brand Design Masters, I break down what's really holding creative professionals back and how to move forward with clarity and confidence.If you're a designer, creative director, freelancer, or agency owner who feels stuck, under-leveraged, or uncertain about your next move, this conversation is for you. I unpack the five most common barriers that limit growth in creative careers and the five key unlocks that can accelerate your progress.Drawing from my own career journey, including layoffs, burnout, career pivots, entrepreneurship, and building a personal brand from scratch, I share practical strategies you can use to regain momentum and unlock your full professional potential .What You'll Learn1. The Skillset Barrier How limited or outdated skills can stall your growth, and why continued professional development is essential in the age of AI and rapid industry change .2. When Your Network Isn't Working Why 60% of new clients for creative professionals come from referrals and network connections and how to fix a referral pipeline that isn't producing .3. The Confidence Gap The space between knowing what to do and actually doing it. I discuss decision paralysis, accountability, and how to build momentum through structured goal-setting .4. Limiting Beliefs and Imposter Syndrome Why creatives are especially vulnerable to self-doubt and how proximity to the right peer group can radically shift your mindset .5. Feeling Powerless in a Changing Industry From AI disruption to commoditization and ageism, I talk about how building a strong personal brand restores agency and visibility in your career .Key ThemesCreative career developmentProfessional growth strategiesPersonal branding for designersOvercoming imposter syndromeBuilding a referral networkAccountability and SMART goalsMastermind groups and peer supportCreative entrepreneurshipCreative careers are not linear. They are evolving, competitive, and increasingly influenced by technology and globalization. But the biggest unlock is not a tool, a tactic, or even a platform. It's the people you surround yourself with and the systems you build around your own development .If you're ready to stop spinning and start unlocking real momentum in your creative business or career, this episode gives you a practical roadmap to do exactly that.If you found this valuable, subscribe to Brand Design Masters, leave a review, and share this episode with another creative professional who needs to hear it.WEBSITEhttps://www.philipvandusen.comBONFIRE: Mastermind Community for Creative Proshttps://philipvandusen.com/bonfireBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeYOUTUBEhttps://www.youtube.com/philipvandusenBRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP: Adobe Training with Daniel Scotthttps://www.byol.me/philip GO HIGHLEVEL: All-in-One CRMhttps://www.gohighlevel.com/philipvandusenTUBEBUDDY: The best YouTube pluginhttps://www.tubebuddy.com/philipvandusen____________________________Philip VanDusen is a branding consultant based in New York. A highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management, Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
EP 160: LinkedIn Just Got Much More Important Brand Design Masters Podcast with Philip VanDusenLinkedIn just became one of the most powerful platforms for personal branding, client acquisition, and career growth. In this episode, I break down why AI search, content longevity, and platform dynamics are dramatically increasing LinkedIn's importance for professionals and B2B businesses.AI platforms like ChatGPT, Gemini, and Perplexity are reshaping discovery. LinkedIn is now one of the most cited sources in large language model answers, especially for verifiable human expertise. That means your LinkedIn content can surface in AI results long after you post it.We also look at:• Why LinkedIn content is shifting from short-lived posts to long-tail visibility • The massive imbalance between content creators and consumers on LinkedIn • Why business intent and low contact friction make LinkedIn uniquely powerful • The mindset shift from posting to positioning • What formats are working now: carousels, 30–60 second video, and in-depth thought leadershipIf you want to increase visibility, establish authority, attract better clients, or future-proof your career in an AI-driven world, LinkedIn should be central to your strategy.This episode will help you understand why.____________________________________WEBSITEhttps://www.philipvandusen.comBONFIRE: Mastermind Community for Creative Proshttps://philipvandusen.com/bonfireBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeYOUTUBEhttps://www.youtube.com/philipvandusenBRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP: Adobe Training with Daniel Scotthttps://www.byol.me/philip GO HIGHLEVEL: All-in-One CRMhttps://www.gohighlevel.com/philipvandusenTUBEBUDDY: The best YouTube pluginhttps://www.tubebuddy.com/philipvandusen____________________________Philip VanDusen is a branding consultant based in New York. A highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management, Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
How to Get More Clients Without Working Harder with Philip VanDusenBrand Design Masters Podcast – EP 158BONFIRE https://philipvandusen.com/bonfireTUBEBUDDY (affiliate link) https://tubebuddy.com/philipvandusenGetting more clients doesn't have to mean working longer hours, posting nonstop on social media, or chasing cold leads that go nowhere. In this episode, Philip VanDusen breaks down how creative professionals can grow their client base without burning out by widening their offer, strengthening their network, and positioning themselves as strategic partners instead of execution-only vendors. You'll learn where clients actually come from for freelancers, consultants, and small creative agencies, and why referrals and partnerships consistently outperform ads and content marketing combined. Philip explains the real math behind client funnels and why a narrow service offering and a shallow network will always limit your growth, no matter how talented you are.This episode introduces the concept of “Design Plus”, a smarter way to expand your value without learning every new skill yourself. By building strategic partnerships and leveraging the expertise and networks of others, you can dramatically increase the number of opportunities available to you while doing less hands-on work.Philip also shares why networking feels so hard for many creative professionals, and how to make it more natural, human, and effective. He explains the difference between casual connections and a meaningful network that actually generates work, and why mastermind communities can accelerate growth faster than almost any other strategy.If you're a designer, creative director, freelancer, or agency owner who feels stuck on a client acquisition treadmill, this episode will help you rethink how you grow your business and reclaim your time.In this episode, you'll learn:• The three places all clients come from and which one matters most• Why widening your offer creates more opportunities without more effort• What “Design Plus” really means and how to apply it• How strategic partnerships multiply your reach and credibility• Why meaningful networks outperform social media followers• How masterminds accelerate learning, confidence, and client growthLearn more about the Bonfire mastermind community at:https://philipvandusen.com/bonfireIf this episode helped you rethink how you attract clients, be sure to subscribe, leave a review, and share it with another creative pro who's ready to grow smarter, not harder.
The Critical Role of Emotional Branding with Jean-Pierre Lacroix - Discover the Think Blink Manifesto. In this episode of Brands on Brands, Jean-Pierre Lacroix, president of SLD Global Branding and Design Agency, discusses the importance of emotional branding and the impact of split-second connections. Jean Pierre delves into the concept of defining emotional equity, the significance of empathy in branding, and strategies to build deep emotional connections with audiences. He also introduces his latest book, 'The Think Blink Manifesto,' which provides a roadmap for brands to foster lasting emotional connections. 01:04 Understanding Emotional Branding 03:37 Strategies for Building Emotional Connections 05:23 Creating Empathy and Eliminating Friction 15:54 The Importance of Visual Memories 22:47 Building Your Brand Through Personal Stories 32:52 Future-Proofing Your Brand 35:25 The Trust Ladder: Steps to Building Credibility 40:15 Conclusion and Final Thoughts This is the Brands On Brands Podcast with Brandon Birkmeyer www.brandsonbrands.com Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter
This year changed everything. I had $40K profitable months, $20K plus design clients, and podcast sponsors that made 2025 my best year so far. But beyond the numbers, it gave me clarity. In this episode, I share what worked, what I am changing inside my design agency, and how I am expanding my personal brand in 2026. Whether you are a freelance designer, brand and web designer, or a design business owner, this episode will help you reflect on your year and plan your next one with purpose.You will learn:What I am changing inside my design agency next yearHow I am approaching visibility and personal brandingWhat success actually looked like behind the scenesWhy clarity matters more than chasing new goalsGrab a cup of coffee, your notes, and get ready to reflect on your biggest lessons from 2025 and create your plan for 2026.Aventive Academy's Resources:From Crickets to Clients: https://aventiveacademy.com/crickets-to-clients/$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/Client Portal for Designers: https://aventiveacademy.com/client-portal/ The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/Mockup Magic: https://aventiveacademy.com/mockup-magic/ Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/ 12-Week Business Program for Designers: https://aventiveacademy.com/profit Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
Discover how entrepreneurs are building profitable AI design agencies without employees using agentic AI tools, smart automation, and strategic productization. Learn the exact systems and positioning strategies that make this zero-employee model work. Visit https://muncheye.com/flaxxa-studios-firasalameh MunchEye City: London Address: London Office 15 Harwood Road, , London, England United Kingdom Website: https://muncheye.com/
Text a question to Victoria!“Pretty brands don't pay the bills. Branding and Website design without strategy? It may look nice, but they're not going to convert.” –Victoria MarcouillierEver wonder how BrandWell came to be? Over the last six, almost seven years, Victoria has taken BrandWell from side hustle to a boutique branding and web design agency. For the first time ever, Lauren, BrandWell's COO, is stepping in as host and is interviewing Victoria on how she got to where she is today! Victoria shares her entrepreneurial journey, from early side hustles to discovering her passion for website design and marketing. Inspired by her parents' example and a chance opportunity, she reveals how those beginnings sparked the creation of BrandWell, a boutique branding agency designed to deliver quality, connection, and balance between business growth and family life.As Lauren guides the conversation, you'll hear how Victoria strategically grew BrandWell without losing sight of its identity. From hiring contract designers to navigating team growth, she shares the real challenges and lessons of building a business with intention. You'll also learn why she chose to keep BrandWell intentionally boutique, focusing on elevated client experiences over endless scaling, and how this decision shaped the company's culture and success.Together, Lauren and Victoria dive into the heart of branding, why trust, empathy, and strong client relationships matter, and how investing in your brand early can completely transform your business. With practical insights on brand identity, polished online presence, and creating a client experience that lasts long after the project ends, this conversation will leave you encouraged, inspired, and ready to step boldly into your own entrepreneurial journey.Links Mentioned in Today's Episode:Visit BrandWell DesignsFollow BrandWell on InstagramListen to Season 9 Finale Q&A EpisodeListen to the Episode with Jessica MarxFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save on your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link!Get up to $150 off your first box of Factor Meals using this link!
Imagine managing 23 client projects by yourself. For Josh Hall, that unsustainable reality forced a drastic shift...one that transformed his business forever. In this episode, Josh shares the lessons, challenges, and unexpected opportunities that come with growing into an agency model.Follow JoshJoin Social Butterfly Club (Marketing Membership For Designers)The Brief Collective Design Biz AcademyUnlock Secret Podcast EpisodesShare Your Unapologetic OpinionPodcast InstagramYouTube
Send us a textWhat does it look like running your own design studio that works with names like Rosie Huntington-Whiteley? In this episode, we sit down with Amber Asay of Nice People to discuss the winding path that led her from scrapbooking experiments and show choirs to launching a successful design agency and a creative podcast.Amber shares the reality of landing big-name projects (and why you sometimes have to view them as long-term investments), the pros and cons of building a flexible studio model, and how she has learned to adapt her business during challenging times in the industry. (yes, everyone is feeling it, you are not alone!) We also dig into creative experiments, from launching a podcast to Airbnb hosting and the importance of slowing down, setting boundaries, and choosing sustainability over hustle.If you've ever wondered how to navigate client pricing, keep your creative spark alive, or find balance between parenting and running a studio, this episode is for you.All that and more when you listen to this episode:The inside story of working with high-profile clients Pricing challenges: balancing opportunity with sustainability Building a flexible “expand and contract” design studio modelWhy overhead isn't always the dream (and how flexibility keeps you resilient)The slowest freelance year: adapting to industry shifts and diversifying income as an artistStarting a podcast as a creative side quest and what it really gives backHow planting “seeds” years ago is still paying off todayRethinking social media and marketing when you can't post every dayWhy slowing down, setting boundaries, and working shorter hours can actually help creativity thriveConnect with Amber AsayWebsite: https://nicepeople.com/ Instagram: https://www.instagram.com/amberasayNice People's Instagram: https://www.instagram.com/nicepeople/ Women Designers You Should Know Podcast https://podcasts.apple.com/us/podcast/women-designers-you-should-know/id1741408177 Mentioned in this episode:The Kernference https://thekernference.com (use code TYPECAST!)Ralph Tyndall Designs https://www.ralphtyndall.com/ Poosh Project https://nicepeople.com/Poosh Prisma Markers Connect with Katie & Ilana from Goodtype Goodtype Website Goodtype on Instagram Goodtype on Youtube Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple PodcastsSubscribe to the showTag us on Instagram @GoodtypeFollow us on Tiktok @lovegoodtypeLearn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!
Small Spark Theory: a marginal gains approach to new business and marketing
Welcome to the 100th episode of Small Spark Theory! You may have spotted that earlier this summer, Emily Penny and Joel Stein released the Fully Saturated UK Design Agency Positioning Audit. Packed full of insights, analysis and examples of agencies that really manage to cut through the noise, it's the first audit of its kind. […]
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Jaz Fenton and Jamil Bhuya of Otherhalf Studio share lessons on design, resilience, and building businesses as partners in work and life.For more on Otherhalf Studio and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Discover how a small team scaled from 3 employees to $100K+/month selling $59 websites (yes, you read that correctly). In this episode, we dive into how they turned creativity into a productized service and what they're building now that has me switching my entire project management system. If you're a designer, you'll want to hear this!Try Motion.IO For Free Join Social Butterfly Club (Marketing Membership For Designers)The Brief Collective Design Biz AcademyUnlock Secret Podcast EpisodesShare Your Unapologetic OpinionPodcast InstagramYouTube
Personal Branding Power TipsIn this episode of the Brand Design Masters podcast, Philip delves into an advanced perspective on personal branding, which he dubs 'Personal Branding 2.0'. Philip explores the evolution of personal branding and discusses how creative professionals can leverage new platforms and formats, like short-form video on TikTok and Instagram Reels, to build an authentic presence. He emphasizes the importance of storytelling, community building, and collaboration in establishing a strong personal brand. Additionally, Philip discusses the role of emerging technologies, such as AI and automation, in streamlining brand building efforts. He concludes with key mindset shifts necessary for sustaining a resilient and impactful personal brand. Philip also introduces his new mastermind membership community, Bonfire, designed to support creative professionals through coaching, networking, and resource sharing.BONFIRE: https://philipvandusen.com/bonfire00:00 Introduction to the Brand Design Masters Podcast00:19 Personal Branding 2.0: An Advanced Look01:09 Leveraging New Platforms and Formats03:07 Owning Your Narrative: Personal Branding as Storytelling04:28 Building Influence Through Community and Collaboration07:34 Embracing Emerging Tech in Personal Branding09:42 Mindset Shifts for Personal Branding 2.010:37 Conclusion and Final Thoughts_______________________WEBSITEhttps://www.philipvandusen.comBONFIRE: Mastermind Communityhttps://philipvandusen.com/bonfireBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museCREATIVE PRO COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY COURSEhttps://philipvandusen.com/bs101BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeYOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scotthttps://www.byol.me/philip GO HIGHLEVEL:https://www.gohighlevel.com/philipvandusenTUBEBUDDYhttps://www.tubebuddy.com/philipvandusen ____________________________Philip VanDusen is a branding consultant based in New York. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Allie Wong's journey is a testament to the power of student voice, ownership, and meaningful learning experiences. From her transformation at High Tech High to her work as a teacher, school leader, and now consultant, she has dedicated her career to creating learner-centered environments.In this episode, Dr. Katie Martin and Allie discuss the impact of project-based learning, the role of student agency in math instruction, and strategies for leading schoolwide change. Allie shares how she co-designed projects with students, built a collaborative staff culture, and empowered both educators and learners to take ownership of their growth.Katie and Allie share practical takeaways for teachers, leaders, and anyone looking to create more engaging and effective learning experiences. Listen for insights on shifting mindsets, fostering teacher autonomy, and ensuring all learners graduate knowing who they are, ready to thrive in their community and engage in the world as their best selves.
The Best LinkedIn Video Strategy for 2025In this episode of the Brand Design Masters podcast, Philip addresses the often-overlooked potential of LinkedIn for video marketing. He discusses the importance of understanding different LinkedIn video formats, including feed videos, short videos, and LinkedIn Live, emphasizing their unique advantages. Philip outlines a seven-step guide to leveraging LinkedIn video to attract an ideal audience, starting with understanding video formats and starting small with short videos. He provides advice on choosing video topics, using the 'hamburger' method for content planning, tailoring content to one's brand, and the surprising benefits of including longer text descriptions.Finally, Philip highlights the importance of tracking video performance analytics to measure success. Additionally, he introduces his mastermind membership community, Bonfire for Creative Professionals, aimed at providing group coaching, training, and networking opportunities. Stay creative and see the full potential LinkedIn video offers for business growth.BONFIRE: https://philipvandusen.com/bonfire00:00 Introduction to the Podcast00:20 The Untapped Potential of LinkedIn Video00:58 Understanding LinkedIn's Video Formats03:15 Starting Small with Short Videos03:48 Choosing the Right Video Topics05:50 Introducing Bonfire for Creative Professionals07:26 "The Hamburger Method" for Content Planning08:31 Tailoring Content to Your Brand09:13 The Importance of Text Descriptions09:57 Tracking Your Successes10:34 Conclusion and Recap11:23 Supporting the Podcast and Staying Updated#LinkedIn #Marketing #ContentMarketing_______________________WEBSITEhttps://www.philipvandusen.comBONFIRE: Mastermind Communityhttps://philipvandusen.com/bonfireBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museCREATIVE PRO COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY COURSEhttps://philipvandusen.com/bs101BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeBRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scotthttps://www.byol.me/philip GO HIGHLEVEL:https://www.gohighlevel.com/philipvandusenTUBEBUDDYhttps://www.tubebuddy.com/philipvandusen ____________________________Philip VanDusen is a branding consultant based in New Jersey. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Welcome to another exciting episode of the Hospitality Mentor Podcast! In this episode, we sit down with Eli Pritykin, founder of Hudson Creative Studio, a leading company specializing in creating high-converting websites for hospitality companies. Eli shares his incredible journey from working in the food industry and studying at Yeshiva University to becoming a successful tech entrepreneur. Discover his secrets to building flexible, powerful, and highly effective websites, complete with a unique software called HomeRunner, designed for vacation rental spaces. Learn how Eli navigated the challenges of COVID-19, transitioned from employee to business owner, and continues to innovate in the world of hospitality web design. Don't miss out on his valuable insights into the importance of branding, client communication, and leveraging AI technology. If you're aspiring to start your own hospitality business or improve your online presence, this episode is packed with actionable advice just for you. Check out Hudson Creative Studio for more information, and as always, stay hospitable!00:00 Closing Remarks00:04 Introduction to the Hospitality Mentor Podcast00:10 Meet Ellie Pritikin: Founder of Hudson Creative Studio02:05 Ellie's Journey in the Hospitality Industry03:28 From Rabbinical Studies to Technology06:22 Early Career and Transition to Tech09:13 Building a Career at Spears Group13:17 The Birth of Hudson Creative Studio18:14 Choosing the Perfect Name for the Business19:01 Setting Up the Business Foundation19:50 Working from Home: Challenges and Benefits20:16 Building a Unique Brand Identity21:05 Finding and Retaining Clients21:39 Developing Proprietary Software24:25 Launching HomeRunner: A New Milestone30:06 Leveraging AI in Business Operations36:21 Final Thoughts and Advice for Aspiring Entrepreneurs
10 Mistakes Small Businesses Will Make This YearIf you're a small business owner, agency, or freelancer working with small businesses, this episode is a must-listen. I'm breaking down the 10 biggest mistakes small businesses will make this year—mistakes that can slow growth, hurt profits, or even put you out of business if you're not careful.From ignoring AI and automation to neglecting customer retention, these missteps can mean the difference between thriving and struggling. The good news? Every single one of these mistakes is avoidable—if you know what to look for.Here's what I'm covering:Why small businesses can't afford to ignore AI anymoreThe massive shift to mobile-first marketing (and why your website needs to keep up)How failing to personalize your marketing is costing you salesWhy organic social media alone isn't a winning strategyThe critical role of video content in 2025And much more...If you want to stay ahead of the curve, grow your brand, and make smart, strategic moves this year, tune in now. Let's make 2025 your best year yet!
Have you ever wondered how AI tools like ChatGPT, Gemini, or Bard decide which content to recommend? If you're a content creator looking to expand your reach, this episode is a must-listen.I recently had a game-changing conversation with someone who discovered my work—not through YouTube or Google, but through ChatGPT. That's when it hit me: AI-driven recommendations are a massive, untapped opportunity for creators. Unlike traditional SEO, these AI tools don't rank content the same way Google does. Instead, they prioritize relevance, authority, and context.In this episode, I break down exactly how AI selects content and what you can do to ensure your videos, articles, and brand get recommended more often. We'll cover:Why AI recommendations are a game-changer for content visibilityHow AI tools determine which content to suggestThe key role of metadata, transcripts, and engagement metricsWhy evergreen content performs better in AI-driven searchSimple optimization strategies to make your content AI-friendlyIf you want to future-proof your content strategy and stay ahead in the evolving digital landscape, this episode is packed with actionable insights.#ContentMarketing #SEO #BrandVisibility #AEO________________________________WEBSITEhttps://www.philipvandusen.comBONFIRE: Mastermind Communityhttps://philipvandusen.com/bonfireBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museCREATIVE PRO COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY COURSEhttps://philipvandusen.com/bs101BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeBRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scotthttps://www.byol.me/philip GO HIGHLEVEL:https://www.gohighlevel.com/philipvandusenTUBEBUDDYhttps://www.tubebuddy.com/philipvandusen ____________________________Philip VanDusen is a branding consultant based in New Jersey. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
How to Find a Job in the Creative IndustryLanding a job in today's creative industry isn't easy—especially if you're mid-to-late career. But it's far from impossible. In this solo episode, I break down five proven strategies to help you stand out in a competitive job market, refine your approach, and ultimately secure the role you've been striving for.We'll cover:• How to tailor your resume for Applicant Tracking Systems (ATS) and hiring managers• The key updates you need to make on your LinkedIn profile to get noticed• Smart ways to reach out to hiring managers and decision-makers• Why networking (both online and in-person) is your secret weapon• How to prepare for interviews and present your work strategicallyIf you're feeling stuck in your job search, these tactics will give you the clarity and confidence to move forward. And if you want more career support, consider joining my mastermind group, BONFIRE, where creative pros connect, learn, and grow together. Learn more at philipvandusen.com/bonfire.Tune in now, and let's get you hired!#CreativeCareers #JobSearchTips #PersonalBranding____________________________________WEBSITEhttps://www.philipvandusen.comBONFIRE: Mastermind Communityhttps://philipvandusen.com/bonfireBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museCREATIVE PRO COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY COURSEhttps://philipvandusen.com/bs101BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeBRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scotthttps://www.byol.me/philip GO HIGHLEVEL:https://www.gohighlevel.com/philipvandusenTUBEBUDDYhttps://www.tubebuddy.com/philipvandusen ____________________________Philip VanDusen is a branding consultant based in New Jersey. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
In this episode, Troy Trewin interviews Kris Jones, owner of Red Door Designs based in the beautiful Portland, Oregon, in the United States. Red Door Stories started 23 years ago as a design agency focused on branding and websites, but evolved to specialize in helping clients develop and tell their stories more effectively across their marketing and online presence. Over the past 12 months, Kris grew her design agency by an impressive 384%, transitioning from a solo operation to building a team of 5. The key to Kris' success was mastering the art of storytelling. She faced a common challenge - clients struggling to write their own website copy. This led Kris to immerse himself in the power of story, applying storytelling techniques to transform her clients' businesses. By helping her clients craft captivating stories, Kris enabled them to charge 6 times more, avoid burnout and attract higher-paying customers. Other Resources: From Click to Client Podcast by Kris Jones From Clicks to Clients: Proven Sales Strategies for the Digital Era Book by Kris Jones Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. And a snapshot of the final five Grow A Small Business Questions: 1. What do you think is the hardest thing in growing a small business? Kris says the biggest challenge is figuring out how to talk about your business clearly. Being inside the "bottle", it's hard to read the label from an outside perspective - your customers' point of view. Being immersed in your own business, it's easy to fall into the trap of using industry jargon or assuming too much knowledge from your customers. 2 .What's your favourite business book that has helped you the most? Kris swears by Building A Story Brand by Donald Miller, as a game-changing resource. He explains how mastering the art of crafting compelling stories transformed his business, allowing him to help clients charge 6 times more, avoid burnout, and attract higher-paying customers. 3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Kris is a big fan of the Marketing Made Simple podcast, as it provides practical, actionable tips for growing a small business. She also finds inspiration in story-driven shows, like ghost story podcasts to fuel her creativity. 4. What tool or resource would you recommend to grow a small business? Kris emphasises the power of a well-designed website as the centre of your marketing universe, recommending platforms like Wix, Squarespace or Kajabi. She believes your website should be the focal point that you direct all your marketing activities towards, as it's the best way to convert visitors into paying clients in this digital age. 5. What advice would you give yourself on day one of starting out in business? If Kris could go back in time, she would tell herself to focus solely on the tasks and clients that truly energise and fulfil her. She learned the hard way that saying "yes" to every opportunity, even if it's outside your zone of genius, can lead to a lot of frustration and burnout. Kris emphasises the importance of having the courage to politely decline work that doesn't align with your passions and strengths, as this will allow you to dedicate your time and resources to the areas that will drive the greatest impact for your business. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Focus on the things that you really enjoy doing and pay attention to the clients that you really enjoy working with, and just say no to all the rest – Kris Jones Story has this beautiful flow to it that helps us engage fully and feel connected in the story and kind of filter out the noise of the world – Kris Jones When you begin to delegate, that's when that freedom, I think, begins to truly kick in – Kris Jones
Networking Strategies for Designers and EntrepreneursEpisode 152In this episode, Philip explores how networking has evolved with the rise of remote work and digital platforms. He shares innovative, non-standard networking tactics that go beyond traditional methods such as industry mixers and LinkedIn messages. Philip emphasizes the importance of a strong online presence and gives actionable tips for optimizing platforms like LinkedIn, Behance, and Dribbble. He also introduces niche platforms, the power of masterminds, and personalized outreach through video messages. Whether you're an in-house creative or an entrepreneur, Philip provides practical strategies to build meaningful connections and grow your network in today's digital-first world. Tune in to discover how to make networking a creative and rewarding experience.Mentioned: BONFIRE Mastermind Communityhttps://philipvandusen.com/bonfire#Networking #Entrepreneurship #Graphicdesign _________________________________________WEBSITEhttps://www.philipvandusen.comBONFIRE: Mastermind Communityhttps://philipvandusen.com/bonfireBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeYOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen BRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scotthttps://www.byol.me/philip GO HIGHLEVEL:https://www.gohighlevel.com/philipvandusenTUBEBUDDYhttps://www.tubebuddy.com/philipvandusen ____________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Best Content Marketing Strategy for 2025Episode 151A great content marketing strategy includes more than just producing and posting as much as possible. That's why I'm breaking down the most impactful shifts in content marketing for 2025 and beyond. This episode dives into the strategies that are working right now—based on trends in audience behavior and the changing tools of the trade. Whether you're building a brand, growing a business, or amplifying your career, these insights will help you thrive in the new era of content marketing.I cover actionable tactics and essential mindset shifts, including moving from volume to value, creating community-focused content, and leveraging data-driven personalization. You'll also learn how to entirely transform your approach to content marketing, craft impactful campaigns, and foster genuine connections with your audience that lead to sales.#contentmarketing #digitalstrategy #contentcreation_________________________________________WEBSITEhttps://www.philipvandusen.comBONFIRE: Mastermind Communityhttps://philipvandusen.com/bonfireBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101BRAND DESIGN MASTERS PODCAST https://podcast.branddesignmasters.com/subscribeYOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen BRAND DESIGN MASTERS FACEBOOK GROUP https://www.facebook.com/groups/branddesignmasters/ INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________AFFILIATE PARTNERS:BRING YOUR OWN LAPTOP - Adobe Training with Daniel Scotthttps://www.byol.me/philip GO HIGHLEVEL:https://www.gohighlevel.com/philipvandusenTUBEBUDDYhttps://www.tubebuddy.com/philipvandusen ____________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. He's a highly accomplished creative executive and is regarded as an expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
The Power of Brand Alignment with Brandon Coleman, Jr.In this episode, Philip welcomes Brandon Coleman, Jr., a legend in branding and strategic consulting with over five decades of experience. Brandon discusses his journey in branding, launching a successful strategic branding firm, and writing his book, 'Brand On!: the Hidden Power of Brand Alignment.' He emphasizes the importance of brand alignment, sharing actionable insights and real-life examples to help entrepreneurs and businesses amplify their potential. Brandon also delves into maintaining authenticity amidst advancements in AI and technology, the essential role of leadership in brand alignment, and how caring deeply for a client's brand can lead to successful brand strategies.'Brand On!: The Power of Brand Alignment' by Brandon Coleman, Jr.Available on Amazon: https://amzn.to/40mnWBNBrandon's website: https://www.brandoncolemanjr.com/#brandstrategy #branding #marketing__________________________________________WEBSITEhttps://www.philipvandusen.comBONFIRE MASTERMIND:https://philipvandusen.com/bonfireBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
This episode features Perniclas Bedow, the founder and creative director behind Bedow, a Stockholm-based design and branding studio. We cover topics such as Bedow's approach to crafting visual identities, their studio culture and growth, work routines and organization of the studio, career advice for young creatives, lessons that Perniclas got from the “Grafisk Design,” a podcast which he hosted, and much more.Perniclas Bedow is the founder and creative director behind Bedow, a Stockholm-based design and branding studio. Founded in 2005 and currently run by Perniclas and his partner Anders Bollman, Bedow transcends the stereotypical Scandinavian style, blending handcrafted elements with innovative design techniques. The British magazine “It's Nice That” dubbed their work as “simple, thoughtful, practical design that's easy to engage with and comfortable to have around.”Renowned for its progressive approach, Bedow's portfolio boasts an impressive array of Swedish and international clients, including Aller Media, Coop, Neko Health, Unesco and Unicef. Their work has been featured in esteemed publications such as Fantastic Man, Monocle, and The Washington Post. And, over the years, they've also won many prestigious design awards from the Art Directors Club, Cannes Lions, D&AD, One Show, Type Directors Club and more.In addition to their design work, Bedow has also made a mark in the world of podcasting, with Perniclas hosting the acclaimed series Grafisk Design. During its run, Grafisk Design featured interviews with fifteen prominent designers in the Swedish graphic design community, further solidifying Bedow's reputation as a leader in the field.Full transcript and more at https://creative.voyage/
In this episode of the Brand Design Masters podcast, host Philip delves into the journey from designer to creative director. He outlines five key steps: gaining exposure to upper management, managing and mentoring others, mastering project planning and delivery, managing clients and presentations, and being solutions-oriented. Philip emphasizes the importance of visibility, leadership skills, reliability, strategic thinking, and solving problems. He also highlights a crucial 'power-up' bonus step – finding a mentor to navigate the transition smoothly. Offering practical and actionable advice, this episode is a must-listen for any designer aspiring to move up the career ladder.00:19 The Journey from Designer to Creative Director01:08 Step 1: Getting Exposure to Upper Management03:03 Step 2: Learn to Manage and Mentor Others05:12 Step 3: Master Project Planning and Delivery06:46 Step 4: Master Client Management and Presentations08:57 Step 5: Be Solutions Oriented and Take Ownership10:19 Bonus Step: Get a Mentor13:30 Recap and Final Thoughts14:27 Support and Stay Connected#creativedirector #personalbranding #careeradvice #graphicdesign #careercoaching__________________________________________WEBSITEhttps://www.philipvandusen.comBONFIRE MASTERMIND:https://philipvandusen.com.com/bonfireBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Experience Transformative Growth with Joseph BojangIn this episode, Philip welcomes special guest Joseph Bojang, a certified coach with expertise in human behavior, marketing, and business. Joseph shares his unique journey from running a marketing agency to becoming a transformational coach. The discussion explores the difference between problems and dilemmas, the significance of archetypes in personal development, and the importance of mindfulness practices. They delve into overcoming business overwhelm, the power of journaling, and the role of a coach in achieving self-discovery and authentic goal setting.Joseph emphasizes the transformative power of understanding and navigating one's dilemmas to achieve lasting fulfillment.Joseph Bojang on LinkedInhttps://www.linkedin.com/in/joseph-bojang/TOPICS• Joseph's Career Transition• Understanding Problems and Dilemmas• Creating Safety for Growth• The Role of Archetypes in Personal Development• Trends in Coaching and Personal Growth• The Importance of Coaching and Journaling• Conclusion and Contact Information#personaldevelopment #coaching #josephbojang #careercoaching__________________________WEBSITEhttps://www.philipvandusen.comBONFIRE MASTERMIND:https://philipvandusen.com.com/bonfireBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
In this episode of the Brand Design Masters Podcast, Philip interviews Amanda Webb, Owner of Spiderworking, who specializes in digital marketing ROI, Google Analytics, and analytics mentoring. Amanda shares her journey from film to digital marketing, insights into optimizing marketing efforts through analytics, and the importance of understanding data for business growth. They discuss topics including content creation, the ROI Escalator process, UTM tracking, AI in analytics, measuring marketing success, and practical steps for improving website performance. Amanda offers valuable resources and expertise, emphasizing the critical role of asking the right questions and continuously testing strategies.#googleanalytics #marketing #analytics #roi #brandingConnect with Amanda:https://www.linkedin.com/in/amandawebbsocial/https://spiderworking.comFreebie Download:https://spiderworking.com/bonfire/TOPICS• Amanda's Journey into Digital Marketing• The ROI Escalator Process• Understanding and Leveraging Analytics• Creating Effective Content Strategies• The Importance of UTM Tracking• Utilizing AI in Analytics• Common Mistakes in Analytics• The Importance of Measuring Marketing Activities• The Debate on Website Organization and Navigation• Using Data to Drive Business Changes• Tools Beyond Google Analytics for Measuring Marketing Success• The Power of Video in Marketing• Setting Up and Customizing Analytics Reports• Resources and Final Thoughts__________________________WEBSITEhttps://www.philipvandusen.comBONFIRE MASTERMIND:https://philipvandusen.com.com/bonfireBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
In this episode, we're joined by Olivia Wheeler, a former tech professional turned design agency founder, who shares her inspiring journey from solopreneur to CEO of a purpose-driven agency. After becoming a mom, Olivia shifted her priorities, leaving the tech world to build a design agency that allows her to support her family while spending quality time with them. Now, she helps other women do the same through her work and mentorship. Olivia dives into the challenges and rewards of transitioning from designer to agency owner, exploring how she built a team, embraced delegation, and learned to manage her high-achiever mindset. She shares her approach to developing long-term client relationships and creating a recurring revenue model that brings stability and growth to her agency. We also discuss the importance of positive company culture and setting boundaries, especially when hiring friends or working remotely. Olivia emphasizes the need for a supportive team environment that prioritizes mental health and wellness, helping everyone avoid burnout. Olivia introduces her strategies for financial management through the Profit First model and the role mentorship has played in her business journey. She provides actionable insights on evolving from business owner to CEO, sharing how she balanced her agency's growth with her roles as a wife and mother. This episode is packed with practical advice for entrepreneurs who are ready to scale their business without sacrificing personal fulfillment. Tune in to learn from Olivia's journey of building a design agency that aligns with her values, supports her family, and allows her to live out her purpose every day. Connect with Cassie & Shay: Programs: https://bucketlisbombshells.com/programs Free Community: https://www.facebook.com/groups/bucketlistbombshellscommunity Instagram: https://www.instagram.com/bucketlistbombshells
In this episode of the Brand Design Masters podcast, host Philip welcomes Ash Chow, a launch strategist and conversion copywriter, who shares her journey from law school to becoming a renowned copywriter for creators and coaches. They discuss the fundamentals of effective copywriting, understanding client pain points, and the importance of pre-launch content. Ash also explains her 'power framework' for successful launches and shares insights on the impact of AI on the copywriting industry. Whether you're a creative professional looking to improve your website copy or interested in learning about strategic sales pages and pre-launch tactics, this episode offers valuable guidance and practical tips.Ash Chow's website:https://www.ashchow.comAsh Chow on LinkedIn:https://www.linkedin.com/in/ashley-chow/FREEBIE: How to Write a Kickass Sales Page: The proven steps to writing a high-converting sales copy ― without all the headbanging, blank stares, and second-guessing.https://ashchow.com/salespageguide#copywriting #marketing #branding #businessdevelopment #salespageTOPICS:Meet Ash Chow: From Law School to CopywritingDiscovering the Power of CopywritingMastering Sales Copy: Techniques and StrategiesUnderstanding Client Needs: Research and Active ListeningCrafting Effective Sales PagesThe Role of Testimonials and Pricing in Sales PagesLeveraging AI in CopywritingPre-Launch Strategies for Course CreatorsThe Power Framework: Preparing Your Audience for LaunchFinal Thoughts and Free Resources_____________________________________________________WEBSITEhttps://www.philipvandusen.comBONFIRE MASTERMIND:https://philipvandusen.com.com/bonfireBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
7 Ways to Future-Proof Your CareerEpisode sponsored by: Wix Studiohttps://wixstudio.comIn this episode, Philip shares invaluable insights on how to future-proof your career amidst inevitable changes and challenges. He recounts his own seven major career pivots, emphasizing the importance of adaptability, continuous learning, and expanding skill sets. Philip discusses current threats such as AI in design, the rise of independent contractors, and the shifting dynamics in the agency world, while highlighting new opportunities for growth in the evolving landscape. This episode includes motivation, inspiration and practical advice on problem-solving, building research skills, embracing lifelong learning, creating an 'island empire,' nurturing additional skill sets, and being prepared to pivot when necessary to ensure long-term career success.7 Ways to Future-Proof Your CareerDon't Focus on YourselfBuild Research SkillsEmbrace Constant LearningBuild an Island EmpireOwn Your AudienceDevelop Your 'Plus One'Learn to Pivot__________________________________________WEBSITEhttps://www.philipvandusen.comBONFIRE MASTERMIND:https://philipvandusen.com.com/bonfireBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
In the latest episode of The Marketing Factor, I sat down with Peter Kang, co-founder and chairman of Barrel Holdings, who has built a portfolio of agencies that has redefined what strategic growth looks like. In this conversation, Peter revealed how intentional positioning and systematic thinking have shaped his approach to building and scaling multiple successful agencies. As someone who's followed Peter's weekly newsletter and insights for years, I was particularly interested in understanding how his methodical approach to agency specialization could benefit brands looking to partner with agencies. His journey offers valuable lessons for both agency leaders and brands seeking the right partnership.
Episode sponsored by: Wix Studiohttps://wixstudio.comIn this episode of the Brand Design Masters podcast, host Philip VanDusen welcomes David Brier, owner of DBD International and author of 'Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths' delve into the recent controversial Jaguar rebrand and its potential implications, discussing whether it is a bold risk or a disastrous move. They explore key themes from David's new book, including the importance of corporate culture, the pitfalls of committees, and the competitive spirit needed to stay ahead. David shares insights into building a resilient and innovative company culture, drawing on examples from his extensive industry experience. The conversation provides deep understanding of the underpinnings of successful brand strategy and the vital role of a team-oriented culture.Topics• Jaguar Rebrand Controversy• Committees and Corporate Culture• David's New Book: Rich Brand, Poor Brand• Nike's Internal Memo and Its Impact• Recognizing and Fixing Broken Cultures• Final Thoughts and TakeawaysDavid Brier's newest book'Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths'https://amzn.to/4glxcwnDavid Brier on LinkedInhttps://www.linkedin.com/in/davidbrier/David Brier on YouTubehttps://www.youtube.com/@RisingabovethenoiseDDB Internationalhttps://www.risingabovethenoise.com__________________________________BONFIRE MASTERMIND:https://philipvandusen.com.com/bonfireWEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Loren Greiff: Navigating the Job Market TodayEpisode Sponsored by: Wix Studiohttps://wixstudio.comOn this episode of the Brand Design Masters podcast, Philip welcomes career coach and strategist Lauren Greiff. Her company PortfolioRocket is a proprietary career curriculum enabling people to GET FOUND for 80-85% of the job opportunities that are not posted online - a methodology that treats executive job seeking like what it really is: a strategic campaign to claim your worth. In our chat, Loren shares her expertise in helping VP-level and above executives secure roles more quickly and earn more. She emphasizes treating the executive job search as a strategic campaign and discusses the importance of storytelling, network building, and maintaining relevance in the job market.Lauren also dives into the strategies to combat ageism and the role of personal branding in career advancement. The episode is filled with practical advice on leveraging one's network and creating impactful content, making it a must-listen for job seekers and professionals aiming to elevate their careers.Topics:• Introduction to the Podcast and Guest• Addressing Ageism in Executive Job Searches• The Power of Storytelling in Career Building• Networking Strategies for Career Advancement• Building a Personal Brand and Content Creation• Lauren's Personal Journey and Career Advice• Current Trends and Final ThoughtsLoren's Website:https://www.portfoliorocket.com/Loren on LinkedIn:https://www.linkedin.com/in/lorengreiff/Loren's podcast:Career Blast in a Halfhttps://podcasts.apple.com/us/podcast/career-blast-in-a-half/id1670977528__________________________________BONFIRE MASTERMIND:https://philipvandusen.com.com/bonfireWEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
How to Find Freelance ClientsPodcast sponsor:Wix Studio https://wixstudio.comThis episode delves into effective methods for securing freelance clients. It explores two primary approaches: promotion, where you actively reach out to potential clients, and attraction, where you draw clients to you through strategic actions. Key topics include leveraging personal connections, the importance of personalized communication, the power of video messaging, and the use of advertising on platforms like Facebook, Google, and LinkedIn. The episode also covers the benefits of listing sites, the value of local community engagement, and the role of educational webinars and trainings. Additionally, it emphasizes the importance of building a comprehensive brand ecosystem and consistent content marketing. Finally, a 'secret weapon' strategy is revealed, focusing on using LinkedIn to jump directly into decision and action stages through well-crafted referral requests and free brand audits.#businessdevelopment #marketing #clientacquisition #graphicdesign #freelancing #salesfunnel• Introduction to Freelance Clients• Promotion vs. Attraction: The Two Ways to Get Clients• Leveraging Your Network: The Low-Hanging Fruit• The Power of Personalized Communication• Using Video to Stand Out• Old School Advertising Techniques• Effective Use of Listing Sites• Teaching and Training as a Business Development Tool• Building Your Brand Ecosystem• Content Marketing and Its Importance• The Secret Weapon: Jumping Directly to Decision and Action• Conclusion and Final Thoughts__________________________________BONFIRE MASTERMIND:https://philipvandusen.com.com/bonfireWEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Ah…the tug and pull between wanting to avoid being a burned out agency owner but also not being a stressed out, overwhelmed freelancer…Surely there's a happy medium between the two?Good news, there is. My whole web business education model is focused around this hybrid approach to having a business that runs like a true business/agency but having the freedom and flexibility of a freelancer.Though I never had a great name for it - someone who does is fellow web design business educator Payton Smith, who calls it “The Solo Agency.”In this convo, we're getting into the ins and outs of his experience from being a full fledged agency owner to stripping things down to the basics and taking on a more solopreneur approach. We cover:The pros and cons of being an “agency” todayHow a life-changing medical diagnosis caused him to rethink his agency modelHow he pivoted to a “solo agency model”What he learned leads to more profit and less overheadCreating a sustainable business around YOUR goals and needsI really appreciate Payton being totally open and transparent on this one. With not only the business side of his experience but what he's learned on a personal level as well.Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at joshhall.co/354Join Web Designer Pro™ before we hit the 250 member cap!https://joshhall.co/pro
Email List Building: Strategies and TipsPodcast sponsor:Wix Studio https://wixstudio.comIn this episode, the Philip discusses the importance of building an email list and offers practical advice on how to create and grow one effectively. Emphasizing the value of owning your marketing real estate, the speaker provides step-by-step guidance on acquiring email subscribers, choosing the right email service provider, and using content as a lure. Various lead magnet ideas such as ebooks, checklists, and resource lists are explored, along with tips on promoting them via social media and partnership opportunities. This episode underscores the significance of asking for signups and leveraging other platforms for visibility, while also stressing the efficacy of pop-ups despite their general unpopularity.#emailmarketing #emaillist #email #branding #marketing• Introduction to Email Marketing• Why Building an Email List is Crucial• Starting Your Email List from Scratch• Using Content to Attract Subscribers• Creating Effective Lead Magnets• Promoting Your Lead Magnets• Leveraging Partnerships and Appearances• Conclusion and Final Tips___________________________________BONFIRE MASTERMIND:https://philipvandusen.com.com/bonfireWEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Top 10 Branding Trends for Small Businesses in 2024Podcast sponsor:Wix Studio https://wixstudio.comIn this episode, the discussion centers on the top 10 branding trends that small businesses should focus on in 2024. The key trends highlighted include building a compelling digital presence, leveraging social media for branding, adopting sustainable and ethical branding practices, and personal branding for entrepreneurs. Other crucial points cover the significance of content marketing, targeting niche markets, investing in brand strategy and storytelling, understanding the limitations of DIY design tools, utilizing technology in branding, and the benefits of networking and collaboration. The episode also features mentions of services like brand consulting and a mastermind community called Bonfire.#smallbusiness #branding #marketing #trends___________________________________BONFIRE MASTERMIND:https://philipvandusen.com.com/bonfireWEBSITEhttps://www.philipvandusen.comBRAND•MUSE NEWSLETTER https://www.philipvandusen.com/museCREATIVE PROFESSIONAL COACHINGhttps://philipvandusen.com/oneononeBRAND CONSULTINGhttps://philipvandusen.com/brand-consultingBRAND STRATEGY 101 COURSEhttps://philipvandusen.com/bs101YOUTUBEhttps://www.youtube.com/c/philipvandusen LINKEDINhttps://www.linkedin.com/in/philipvandusen/THREADShttps://www.threads.net/@philipvandusen FACEBOOKhttps://www.facebook.com/philipvandusen.agency/INSTAGRAMhttps://www.instagram.com/philipvandusen/____________________________________Philip VanDusen is a branding consultant and the owner of a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
How do you go from fashion freelancer to owning a design agency?We're breaking it down in today's episode with guest Lindsay Kondel who did exactly that! In our chat, she shares her journey, from starting out as a head designer at an activewear label to leveraging Instagram and networking to build her agency. Also find out why collaboration trumps competition, especially in the dynamic world of fashion design. Whether you're a freelancer or an agency owner, this episode is packed with actionable advice and real-world experiences to help you elevate your fashion business. Resources:117: How to Quit Your Full Time Fashion Job and Start FreelancingCheck out the Instagram of Streetwear of Roses!About Lindsay:Lindsay Kondel is the cofounder of Stacked, a full-service fashion design agency. Stacked helps create killer fashion brands, working with both emerging and established labels. The agency bridges the gap between creative vision and commercial outcome through "stackable" services, allowing clients to cherry-pick based on their individual needs.Connect with Lindsay:Visit her websiteEmail her at: info@stacked-studio.comFollow on InstagramConnect on LinkedIn Sick of being tied to a desk and want more freedom in your day, snag my free training: How to Freelance in Fashion (even if you're terrified you don't have all the answers) by clicking here.
If you want to scale your freelance fashion design business, there are three strategies you need to know.Everyone's path can look different but Connie Bourgeois turned her side-gig freelance biz into a million-dollar agency in four short years. With the right strategies and hard work, you can grow your fashion design business, too. And if it all seems too good to be true, don't worry, because we are also diving into some of the cold hard truths that are the realities of growing a business.Whether you're just starting out or looking to scale, this episode is packed with client-finding strategies you can put to use today! Hit play and kick-start your freelance growth.Resources:SFF147: "I turned my side hustle into my full-time hustle."About Connie: Connie Bourgeois founded Conjetta Designs to support designers and entrepreneurs by making their apparel dreams a reality! By sharing her extensive knowledge of design, development, sourcing, logistics, merchandising, and brand building, with both her team and her clients, Connie fosters an environment of collaboration, innovation and growth, allowing her clients to focus on growing their business instead. Connect with Connie: Visit her website: www.conjettadesigns.comEmail at: connie@conjettadesigns.comFollow on InstagramConnect on Linkedin SFD in NYC early bird tickets on sale now! Click here for more deets! sewheidi.com/NYC
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