Podcast appearances and mentions of nicole osborne

Many of us know we should be more active on LinkedIn, but the thought of putting ourselves out there can feel overwhelming. In this episode, I talk with LinkedIn strategist Nicole Osborne about creating content that connects with potential clients rather than just collecting likes from peers.Nicole shares her framework for creating balanced content and explains why visibility doesn't have to mean perfection. We explore how to shift from random posting to strategic content that helps potential clients get to know, like, and trust you – even if they never engage with your posts.

In this episode, Emma and Adam discuss LinkedIn's potential for personal branding and agency growth with trainer Nicole. They share strategies for effective engagement and avoiding common mistakes.

Which marketing tips work really well for other private practice owners? How can you use your social media as a portfolio for yourself and your business? Why should you consider getting involved in your local markets? In this podcast episode, LaToya Smith discusses current creative marketing tips with Nicole Osborne. Podcast Sponsor: Practice of the […] The post Creative Marketing Tips with Nicole Osborne | GP 232 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Jon sits down with LinkedIn expert Nicole Osborne to discuss strategies for turning LinkedIn followers into paying clients. Nicole, bringing over 20 years of marketing experience and a distinctive approach blending German efficiency and infectious enthusiasm, provides valuable insights on crafting LinkedIn posts, handling client objections through content, and creating genuine FOMO. The conversation touches on best practices for engaging with LinkedIn lurkers and avoiding common mistakes. Tune in to learn how to elevate your LinkedIn presence and attract the right clients for your architecture business.Today's Guest...Nicole Osborne is your LinkedIn Meister, she's here to help you knock through your inner Berlin Walls and build a WUNDERBAR LinkedIn presence that gets the right clients raising their hands. With 20+ years in marketing, and her signature blend of German efficiency, fun, and infectious enthusiasm, Nicole makes your LinkedIn less of a chore and more of a kunden-magnet (client-magnet).Episode Highlights...00:00 Introduction01:34 Meet Nicole Osborne: LinkedIn Expert03:12 Engaging Your Audience with Questions06:53 Best Practices For Asking Questions On LinkedIn09:20 Handling Client Objections on LinkedIn15:14 Creating Genuine FOMO on LinkedIn18:30 Offering Downloadable Content19:38 The Importance of Transparency20:19 Celebrating Client Successes21:08 Engaging LinkedIn Lurkers24:52 Common LinkedIn Mistakes29:20 Optimising Your LinkedIn Profile31:06 Nicole's Favorite Travel Destination32:43 Conclusion and Final ThoughtsKey Takeaways...

Jon discusses the importance of having an active and updated business plan for solo and small architecture firm owners. He debunks common myths about business plans, advocates for simplicity, and recommends utilising 'The One Page Business Plan' by Jim Horan. Jonn also provides detailed examples and actionable steps for creating a business plan. He emphasises the value of having a clear vision, mission, objectives, strategies, and action plans to build a profitable and future-proof architecture business. Additionally, he encourages listeners to regularly review and update their business plans and outlines the benefits of having a business buddy for accountability.Episode Highlights...00:00 Introduction00:55 Personal Experience with Business Plans02:32 Common Myths About Business Plans03:18 Why You Need a Business Plan03:29 How to Write a Simple Business Plan04:26 Recommended Resources and Tools05:47 One-Page Business Plan Breakdown06:53 Example Business Plan Walkthrough10:40 Final Tips and Recommendations12:38 Conclusion and Next Episode TeaserKey Takeaways...

As coaches, we often feel pressure to present a perfect, polished image to the world — to have it all figured out. But what if the key to truly connecting with our audience and clients lies not in our perfection, but in our humanity? In this episode of the Coach Factory Podcast, marketing coach Nicole Osborne shares how she learned to harness the power of vulnerability and authenticity to build a thriving coaching practice.In this episode, we talk about...From Corporate Marketer to Authentic Coach: Nicole shares her transition from a corporate marketing career to coaching, and how she discovered her innate talent for helping others overcome their fears and push past their comfort zones.Embracing Imperfection and Vulnerability: We dive into Nicole's early struggles with perfectionism and how a powerful realization shifted her mindset. She learned that her most human and vulnerable moments were what truly resonated with her audience.Reframing Marketing as Service: Nicole discusses how showing up authentically allowed her to reframe her marketing efforts as an act of service. By sharing her journey openly, she gave her audience the tools and inspiration to tackle their own challenges.Building Trust Through Vulnerability: We explore how vulnerability builds trust and connection with clients and audiences. By allowing herself to be imperfect, Nicole created a safe space for honest sharing and real growth in her coaching relationships.Preparing for Success with Clients: Nicole offers practical advice for coaches on how to show up as the best version of themselves, even when working with intimidating clients. She emphasizes the importance of thorough preparation and trusting in your own skills and expertise.Harnessing Your Humanity as Your Greatest Asset: Throughout the episode, Nicole reminds us that our humanity is not a weakness in coaching — it's our greatest strength. By embracing our unique stories, flaws, and all, we can connect with and impact our clients on a deeper level.Throughout the episode, you'll hear how Nicole's willingness to show up authentically — flaws, fears, and all — actually became her greatest strength as a coach and marketer. By sharing openly about her own journey, she built deeper trust and rapport with her audience. By allowing herself to be imperfect, she created space for her clients to do the same, leading to more honest and transformative coaching relationships. Nicole's story will inspire you to embrace your own imperfections, share your journey openly, and harness your humanity to create profound transformation. Learn more about Nicole and her coaching at Wunderstars.comLet us know how Nicole's insights resonated with you! Head over to CoachFactory.chat and join the conversation.

Do you find it hard to stand out on LinkedIn? Have you tried making connections there only to feel bombarded by spam? Our guest today is here to rescue your LinkedIn presence from obscurity. She specializes in coaching agency owners to transform their profiles into irresistible client magnets. During this chat, she goes over some of the most common misconceptions about LinkedIn, her concept of writing a “love letter” to your target audience, and why trying to be overly professional won't work on this platform. Tune in to learn how to make the most of LinkedIn and differentiate yourself in this crowded digital platform. Nicole Osborne is the founder of Wunderstars, a brand and marketing coaching program designed for agency owners and online businesses. With her help, entrepreneurs get to the bottom of how to stand out on LinkedIn. She discusses the importance of being authentic and sociable on the platform and shares insights on how to fix the common LinkedIn mistakes agency owners are making. In this episode, we'll discuss: What's working and not working on LinkedIn. How to write a love letter to your audience. How to connect through vulnerability. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources Agency Blueprint: Do you need help accelerating your agency's growth? If you're having trouble scaling your agency, maybe you're just too close to the identify areas where you need the most help. This is why we're setting up a free strategy session with our Scale Specialist Darby where he'll walk you through a framework for scaling your agency faster. Just schedule a chat with Darby – no string attached – at JasonSwenk.com/Darby. Together, you'll figure out your next steps for scaling your agency faster. Rapport Building: The Secret Weapon to Make it in Marketing As a teenager living in former Eastern Germany, Nicole had to help out with the family's market stall sales after both her parents lost their jobs. She was tasked with selling sunglasses and, initially, she felt awkward and shy. However, she soon realized that building rapport with potential customers was essential to successful sales. By engaging in friendly conversations and making people feel comfortable, Nicole was able to draw them in, make the sale, and get referrals. Reflecting on this experience, she realized that many agencies, despite being excellent at marketing their clients' businesses, often struggle to market themselves effectively. They fail to overcome their fears in order to become more visible and successful on platforms like LinkedIn. Initially, agency owners may feel the pressure to portray themselves as uber-technical experts on LinkedIn. However, Nicole suggests that being authentic and talking about everyday things can be just as effective as long as you keep your ideal clients in mind. Not Growing On LinkedIn?  Try This LinkedIn has proved to be THE platform to be in for many agency owners. However, a lot of people have negative perceptions of it. Even though some still think of it as a “boring” platform, it has evolved over the years, transitioning from a strictly professional and corporate platform to becoming a more sociable and engaging one. In this sense, Nicole encourages agency owners to be authentic in how they present themselves on the platform and not stick to an outdated overly professional style in their posts. This is the only way you'll succeed in utilizing LinkedIn to connect with people on a more personal level. Of course, there's no denying that interactions can get quite spammy on LinkedIn. To this, Nicole counters that email marketing can also get very spammy, yet everyone uses it to promote their businesses. Likewise, as long as individuals focus on building genuine connections, the platform can be a valuable tool for business development. It's important to avoid immediately jumping to a sales pitch without first assessing if there is mutual value and benefits in the connection. Instead, engage in conversation and find common ground. By taking the time to get to know each other and finding shared interests, individuals can establish a solid foundation for a meaningful connection on LinkedIn. Approach LinkedIn as a real networking event where you would hopefully not just talk about yourself but also actively listen and engage with others. Treat it like a virtual networking party and you'll have global reach that will allow you to work with international clients and grow your personal brand across the globe. From LinkedIn With Love, How To Find Your Ideal Clients What works on LinkedIn is something that can change over time, like with any social media platforms. For Nicole, one thing that will never change is the human element, which is why you should always show up as yourself. Instead of putting on a professional mask, start by thinking about what your ideal clients need and focus on that. It's an approach she links to writing a love letter. Ask yourself what would appeal to your audience? What would they find interesting? What is it they're struggling with? What is it they're really hoping to achieve? Showcase your agency's culture, creativity, and problem-solving abilities and present yourself as a guide to help them get to where they want to be. As to letting your authenticity shine through, don't forget the importance of the human element. In this regard, while she's all about making processes more efficient, Nicole advises not to lean too much on automation because it may hinder your ability to connect with potential clients on a personal level. Understanding your target audience and what resonates with them is crucial to bringing personality to these interactions, and it can't be effectively done if you're solely relying on AI tools. Additionally, agencies should avoid outsourcing without providing a thorough brief and should be cautious of using appointment setters who may spam potential clients. These approaches can come across as impersonal and may not effectively showcase the agency's unique value. Pro tip: Create polls that tap into your audience's pain points. By reaching out to those who participate in the polls and engaging in conversations, agencies can provide value, offer tips, and potentially encourage further discussions about their services. Ditch the Superhero Complex: Connect Through Vulnerability One mistake agency owners make in how they present themselves on social media platforms is thinking they need to appear as superheroes who have everything figured out. In reality, people feel much more drawn to the vulnerability of someone admitting that they got to this point after making many mistakes. By sharing personal experiences and lessons learned, agency owners can establish a sense of relatability and authenticity, which in turn builds trust and credibility with their audience. Additionally, having the confidence to talk about your mistakes can help you stand out. If you post like everyone else you'll blend so much into the background that no one will ever notice you, which is certainly not the point of marketing. By being willing to share embarrassing or outrageous stories, you can differentiate yourself from competitors in the crowded social media landscape and capture your target audience's attention. Furthermore, focusing on specific social media platforms that align with your target audience will also help you stand out where it counts. For Nicole, LinkedIn is a platform where professionals are actively seeking learning and networking opportunities. She advises agency owners who've tried to use LinkedIn in the past and not seen results to rethink their strategy by following these steps: show up as your authentic self, write as if you're writing a “love letter” to your audience, be vulnerable, and be visible. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

In the realm of Australian Rules Football, few names shine as brightly as Shaun Burgoyne. A four-time premiership star, Burgoyne has etched his name into AFL history with a career marked by skill, resilience, and an unyielding commitment to success. Shaun Burgoyne, affectionately known as "Silk" for his smooth style of play he hailed from a footballing family and played a pivotal role in the Port Adelaide Football Club first ever AFL Premiership in 2004 alongside his brother Peter. Over his nine seasons with Port Adelaide, Shaun solidified his reputation as a dependable and versatile player. His ability to impact the game both in midfield and across half-back earned him accolades, and he played a pivotal role in Port Adelaide's 2004 Premiership triumph. In 2009, he made a high-profile move to the Hawthorn Football Club, a decision that would prove instrumental in his pursuit of further premiership glory. Joining a team on the cusp of a dynasty, Burgoyne's experience and leadership qualities played a crucial role in the Hawks' three consecutive premierships from 2013 to 2015. On our chat we discussed some of Silk's amazing career highlights, his footy journey from Mallee Park to playing AFL, his funniest team mates along the way, Shaun's partnership with Omo and whether there were any regrets about leaving Port to move to the Hawks. Thanks so much to Shaun for his time, to Nicole Osborne from Bastion PR, to the team at PodBooth for putting this great video together and to the Southern Slugs Football Club for their ongoing support! Legends with Bevo Podcast as seen on Channel Seven's Sunrise, Ticker TV and Channel 44 Adelaide. Heard on Triple M Mackay and the Whitsundays, Radio Italia Uno, Flow FM Australia and Radio Today's Podcast. Featured in the Sunday Mail and the Mount Barker Courier. And please consider becoming part of our podcast by joining our Inner Circle. It's an email list. Join it and you might get an email on a Monday or Tuesday seeking guest ideas and requests for other bits of feedback about Legends with Bevo. Email us directly and we'll add you to the list: info@legendswithbevo.com If you enjoy the show, please leave us a 5-star review  on Apple Podcasts and other podcast sites and Facebook. We'd greatly appreciate it.

Which marketing tips work really well for other private practice owners? How can you use your social media as a portfolio for yourself and your business? Why should you consider getting involved in your local markets? In this podcast episode, LaToya Smith discusses current creative marketing tips with Nicole Osborne. Podcast Sponsor: Pillars of Practice […] The post Creative Marketing Tips with Nicole Osborne | GP 191 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

In this bonus episode, we dive into the life of a casino host. Nicole Osborne and Ashley McKenzie share their stories, and their journeys to the job. We also catch up with Esme Gonzalez, Director of Casino Marketing. And Jonathan shares the story of how the showgirl outside the Carousel Bar is now named "Ginger." 

LinkedIn. The very name conjures a variety of feelings amongst people. Hard to believe, but the social media juggernaut has been around for over two decades, and has over 930 MILLION users worldwide. Needless to say, whether you appreciate it or not, it is a force in the business world, whether you're looking for a new job, or you're an HR manager looking for potential recruits, or you're a CEO looking to connect with people in similar positions, there's a LOT that can be done on this site. Because it's not a stereotypical social media site, however, you can't treat it like any other social site. So, that begs the question - Are you utilizing LinkedIn in a way that is actually beneficial to you? That helps you build your business, or find a better job? Nicole Osborne is a Marketing Coach, mainly working with digital agency owners, who thinks that, more often than not, people aren't fully using LinkedIn for the incredible resource it is. It's not just a networking site in the vein of Facebook, it is a way for potential clients to find you, get to know you (”date you”, as Nicole puts it), and potentially engage you for work. Chris and Nicole talk about the things that creatives don't do enough of on the site, what you should try to achieve with your activity on LinkedIn, and why sharing your process is the one thing that can consistently help you connect with people. Nicole shared this quote by George Lucas, creator of Star Wars and Indiana Jones, and it may just be the key to this entire conversation - “When people get to know the people behind your product, and how it's made, they talk about you more”. Is your LinkedIn profile, or your companies profile, getting people talking? Do they want to know more? If LinkedIn feels like a mystery or a hassle to you, check out this conversation, and let Nicole demystify some of it for you. Have someone you think would be great for the podcast? You can send us a message at podcast@thefutur.com. Emails to any other Futur addresses will be ignored and deleted. Learn more about your ad choices. Visit podcastchoices.com/adchoices

What are the steps you need to take to become a holistic therapist? What skills, knowledge, and credentials do you need to acquire to become a holistic practitioner?MEET Nicole OsborneNicole Osborne is a Honolulu-based licensed holistic mental health therapist and owner of Milk & Honey Therapy, Milk & Honey Coaching, and Milk & Honey Merch. She has over 10 years of combined experience serving as a coach, mentor, teacher, and counselor to individuals of diverse backgrounds. Nicole loves to use creative and holistic approaches to help her clients overcome anxiety, depression, trauma, athlete concerns, low self-esteem, life transitions, and identity development issues. In all of the work she does, her deepest desire is to empower people to show up as their authentic selves and remind people that they have a unique purpose. Find out more at Milk & Honey Therapy and connect with Nicole on Instagram, Facebook & TikTokIN THIS PODCAST:What is holistic therapy? 5:08What are the steps to becoming a holistic therapist? 17:02How to decide which area of holistic therapy you want to go into 35:35What Is Holistic Therapy?Incorporating mind, body, and spirit and layering holistic techniquesThe importance of learning awareness and connecting with yourselfWhat is the goal of holistic therapy?Holistic therapy vs. traditional therapyWhat Are The Steps To Becoming A Holistic Therapist?What are the education requirements to become a holistic practitioner?Graduate school program comparisons and requirementsStructured learning experiences through practicum and internshipsWhat does the licensing process look like?How much does it cost to receive training in other holistic modalities?How To Decide Which Area Of Holistic Therapy You Want To Go IntoThe importance of research and self-studyPutting holistic practices into your everyday life and finding what works for youWhere to find resources when becoming a holistic therapistThe importance of mentorship Connect With MeHolistic Training SeriesI am offering CEUs now for my Holistic Training series (which was called my Holistic Webinar series) The courses are Startup Strategies for Integrating Yoga into sessions, Ethical and Legal Considerations in Holistic Counseling, and Self Care Boundaries for Therapists, You can take one, two or 3! You get a discount if you purchase all 3!!!The Art of Breath; How to Integrate Breathwork Techniques for Effective SessionsComing up June 30th at 2:15-3:45 pm!Have you wanted to integrate breathwork into your sessions but are unsure how? Join me on a remarkable journey as we delve into breathwork techniques and how to integrate them into effective therapy sessions. Instagram @holisticcounselingpodcast

What is Walk & Talk therapy and how can it open up the possibilities of your practice? Can bringing movement and nature into your sessions take away the stigma of mental health and traditional therapy? MEET Nicole Osborne Nicole Osborne is a licensed holistic mental health therapist and co-owner of Milk & Honey Therapy and Milk & Honey Merch located in Greensboro, NC (soon to be located in Honolulu, HI!). She specializes in working with teens and young adults from a variety of cultural backgrounds. She loves using creative and holistic approaches to help her clients overcome anxiety, depression, trauma, athlete concerns, low self-esteem, life transitions, and identity development issues. Nicole has over 10 years of combined experience serving as a coach, tutor, mentor, teacher, and counselor to children, teens, and adults from diverse backgrounds. In all of her various experiences and in the current work that she does, her deepest desire is to empower people to show up as their authentic selves. In her free time, you can find Nicole taking a nap, sitting on her patio, trying new restaurants, traveling, and spending time in nature. Find out more athttps://subtleyoga.com/ ( )http://milkandhoneytherapy.com (Milk & Honey Therapy) and connect with Nicole on https://www.instagram.com/milkandhoneytherapy/ (Instagram) & https://www.facebook.com/milkandhoneytherapy (Facebook) Holistic Therapy & Wellness Cards can be found on: http://milkandhoneymerch.com (milkandhoneymerch.com) FREE 5-Step Guide on How to Feel Your Feelings:  https://milkandhoneymerch.ck.page/feelyourfeelings (https://milkandhoneymerch.ck.page/feelyourfeelings ) FREE How to Forgive Guide:  https://milkandhoneymerch.ck.page/howtoforgive (https://milkandhoneymerch.ck.page/howtoforgive )   IN THIS PODCAST:What is Walk & Talk therapy? 3:00 Mindfulness strategies for a walk & talk therapy  6:35 How to prepare for walk & talk sessions 16:22 What is play therapy? 23:00 What Is Walk & Talk Therapy?How to handle patient confidentiality in walk & talk therapy? Understanding liability concerns with a walk & talk therapy What type of clients are walk & talk therapy for? What are the benefits of this type of therapy? Mindfulness Strategies For Walk & Talk TherapyIncorporating cards & worksheets as mindfulness prompts How to incorporate nature into therapy What is bilateral stimulation? Walk & talk therapy versus traditional therapy How To Prepare For Walk & Talk SessionsIdeas for planning ahead for these types of therapy sessions Learning to be flexible in scheduling your time with clients The importance of making your sessions accessible to your clients What are the downsides of walk & talk therapy What Is Play Therapy?Being open to the possibilities of what therapy can look like for kids The benefits of play therapy Ideas for incorporating play therapy into your practice Being prepared for play therapy sessions  Connect With MeInstagramhttps://my.captivate.fm/@holisticcounselingpodcast ( @holisticcounselingpodcast) https://www.facebook.com/holisticcounselingpodcast/ (Facebook) Join the privatehttps://www.facebook.com/groups/227234677747980 ( Facebook group) Sign up for my free email course:https://my.captivate.fm/www.holisticcounselingpodcast.com ( www.holisticcounselingpodcast.com) Rate, review, and subscribe to this podcast onhttps://podcasts.apple.com/us/podcast/the-holistic-counseling-podcast/id1560859961 ( Apple Podcasts),https://www.stitcher.com/show/the-holistic-counseling-podcast ( Stitcher),https://tunein.com/podcasts/Health--Wellness-Podcasts/The-Holistic-Counseling-Podcast-p1420697/ ( TuneIn),https://open.spotify.com/show/3hEmF2DyEKm49I2tqXDX0k?si=Xlq6uvasQb2MWVfvUbfBvQ&nd=1 ( Spotify), andhttps://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vaG9saXN0aWMtY291bnNlbGluZy8 ( Google Podcasts)....

How can you stand out from other agencies, and what's holding you back from making time to market your brand? Grab a cold drink and join us as @Nicole Osborne ⭐ Marketing Coach talks with us on this week's #sudsandsearch, about marketing roadblocks, tips about differentiation, and owning who you are in your agency marketing

This week I interview Nicole Osborne [powerpress]

Kim Doyal 0:00 Before we get into today's episode, I have a quick message for my sponsor cloudways. cloudways is a managed cloud hosting platform that simplifies your web hosting experience. The platform allows businesses to focus on their growth and have complete peace of mind with 24/7. Support and flexibility to scale. Can we just say support is hugely important when it comes to hosting. And thanks to cloud wise they are offering an exclusive discount for the Kim Doyal show listeners, visit cloudways.com and use a promo code Chem 20 to get 20% off for two months on the hosting plan of your choice. Alright guys, let's get into today's episode. Welcome to F the hustle. I'm your host, Kim Doyal. You want a life that is meaningful and exciting. In this podcast, we're going to talk about launching and growing an online business that fits your lifestyle. F the hustle is all about doing good work, building real relationships, and most importantly, creating a business that supports how you want to live your life. You don't have to sacrifice the quality of your life today to create something that sets your soul on fire. And yes, that includes making a lot of money. So we'll be talking about selling, charging what you're worth, and help earning more means helping more people. My goal is to help you find freedom and create a business on your terms. Hey, what's going on everybody? Welcome to another episode of the podcast at the hustle with Kim Doyal. I of course am your host Kim Doyal. And I'm really excited today a because my guests and I have only chatted sort of via online. This is really our first time getting to connect in person, which I'll take in person video any day over just email. But we're going to talk about growing an agency. She's got a great YouTube channel. There's a lot of stuff I'm going to pick Nicole's brain about but let's welcome my guests. Nicole Osborne of Wonder stars. Thank you for being here, Nicole. Nicole Osborne 1:51 Oh, Kim, I'm so excited to be here. I think I told you I'm a total fan girl. So to have you in Costa Rica. And thank you for having me. Kim Doyal 2:01 You're, you know, it's so funny. You know, you're just like you and like if people say that to me, and it's so funny. I used to tell my kid my family. Like you know, you guys, I'm famous on the internet. And nobody believed me until like, my niece was 12. And she Googled me which it was all like blog posts and links and stuff. And I'm like, well, somebody believes me. But anyways, thank you. Nicole Osborne 2:19 I'm on my seven year old. I'm speaking to Kim. She's in Costa Rica. Kim Doyal 2:24 Well, and you're in Germany, like this is what I love about are you in Germany. Oh, no. Nicole Osborne 2:29 What? German based in London. Oh, even matter. I talked to someone today in Florida and someone in Pakistan. So actually, today's International Day. I'm loving it. It totally Kim Doyal 2:41 is. It's so funny when when and for people. I'm really curious. And you guys have promised we're gonna get into the interview here. But this is what I love about people in my offline world. Right who it's normal life day to day and it was like I was talking with I'm sure your friends at Pizza Neary this morning. I'm like, No, she's an Italian, who spent a ton of time in London. And now she lives in Spain. Like, this is why I love this. It's like the world is huge and small all at the same time. Nicole Osborne 3:07 I love I love pizza. I just communicated with her via LinkedIn, chatting about her amazing program. And I think she's absolutely nailing it on LinkedIn. And I just think she's so authentic. And have you seen her artwork? She sometimes publishes that on Facebook. She's oh my gosh, yes. Talented. Wow. Kim Doyal 3:23 Oh, yeah. No, we literally just talked this morning for like over an hour. And that's part of the goal. Mike, you need to come to Costa Rica, I need to come to Spain....

YouTube has been a regular topic on the show this year, and for good reason. More people need to build trust to make their business work, and as the second largest search engine, YouTube is a great place to do it. This week, marketing coach Nicole Osborne tells us why she started a YouTube channel, her process for publishing, and how it's helped her business. In Build Something More, we talk about how marketing and web design changed over the past 20 years. Top Takeaways: Don't compare yourself to the big names today. Pick a content creator, look at their first video, and then understand it's a process that takes time.Content creation is experimentation. Try different topics, recording processes, and approaches. See what works and what resonates with your potential audience.You need to make time to make content. Treat it as a client project and put time on your calendar to work on it. Show Notes: Nicole OsborneWhy You Need to Publish Content to Have an Expertise with Rochelle MoultonWorking Through Different YouTube Strategies with Alastair McDermottLeveraging YouTube to Build Trust and get Leads with Jessica FreemanGoWP Facebook GroupNicole's Agency Growth Secrets eBookHow to Get Guest Spots on PodcastsLive Stream KitBuild Something ClubSponsored by: Nexcess | Ahrefs | TextExpander

If LinkedIn seems like old news, Nicole Osbourne is here to share how you can make it awesome. It can actually be fun, and a great source for new, ideal clients.  In this interview you'll learn how to create your personal brand, what you should include on your profile and how to build your network […]

If LinkedIn seems like old news, Nicole Osbourne is here to share how you can make it awesome. It can actually be fun, and a great source for new, ideal clients.  In this interview you'll learn how to create your personal brand, what you should include on your profile and how to build your network ... Read more

Over the last few years, Nicole has been refining her audience and building an awesome business providing support to agency owners. Having originally served many niches, she realised her existing brand did not reflect who she was any more, nor did it necessarily attract those she wanted to serve. She connected with Tom and the team at Design Box Media, and thus began their rebrand process. Full show notes: https://agencytrailblazer.com/320

Nicole Osborne was just voted one of 2021's Top 30 Marketers that Inspire by MarketEd.Live, along with the likes of Rand Fishkin, Seth Godin, and Andrew Davis. A marketing coach for digital agency owners, she's based in London but is originally from Eastern Germany. She runs a program called Wunderstars.

Please allow me to introduce my friend and fellow troubadour, Nicole Osborn! Nicole and I are friends from undergrad at Adelphi University back in 19--. We cut our teeth on the same stage at the University Center Rathskeller a/k/a The Rat. These days, Nicole is a fixture in the Las Cruces, NM music scene, winning a nomination for the NM Music Awards-Best Song for "The Last Day"- this episode's Song of the Week. We continue the theme "Making Change" with conversation about politics, being single by choice, activism through music. These can be tough topics. If you want to talk about anything you heard, meet me on TSL social media for a friendly follow-up! I'd love to hear your thoughts! --- Support this podcast: https://podcasters.spotify.com/pod/show/thatspinsterlife/support

In this episode of The Self-Care Chronicle, I connect with Nicole Osborne, LCMHCA.  Nicole is the Owner of Milk & Honey Therapy in Greensboro, NC. Nicole talks about ways the “exhausting” events of 2020 and 2021 led to a more intentional approach to managing her own mental health and self-care. Nicole Osborne is a Licensed Clinical Mental Health Counselor Associate and Owner of Milk & Honey Therapy located in Greensboro, NC. She specializes in working with teens and young adults from a variety of cultural backgrounds. Nicole uses her compassionate, fun-loving, and easy-going nature to help her clients overcome a variety of issues. Tune in to hear Nicole's approach to combating the mental exhaustion unique to Black female mental health professionals. 

This week we are joined by Nicole Osbourne to talk about personal branding and how you can use it to boost your career. Nicole is a marketing coach based in London and with Wunderstars, a 1:1 monthly coaching programme, she helps digital agency owners fast track their marketing and social media results.   Our fun-loving east German friend is a chartered marketer whose career started at the Financial Times nearly 20 years ago, but she definitely is no bore. Nicole also has her own vlog series, Wunderbar, the marketing efficiency show on YouTube. What a way to end the series!    What you will learn...  What personal branding is.  Why you should incorporate your personal brand into your agency.  How you can use your personal branding to get work for your business.  How BizPaul became BizPaul.  How to avoid confusion about who your clients are working with when personal brands are involved.  Why BizPaul became a personal brand.  Why LinkedIn company pages are aren’t as effective as a personal connection.   How people used creative personal branding to apply for some recent vacancies at Likemind Media.  Quick wins for personal branding.  Why being brave is not only important but expected.  Who is killing the personal brand game.    Resources mentioned in the show...  https://madalynsklar.com/ (Madalyn Sklar)  https://www.deborahmeaden.com/ (Deborah Meaden)  https://neilpatel.com/ (Neil Patel)  https://lollipopsocial.co.uk/ (Lollipop Social)   https://www.youtube.com/watch?v=7i8P94aFEro&list=PLh6nXNzgs-EdwN6Enue6g1o2jiPohlovr (Wunderbar: The Efficiency Marketing Vlog Series)  https://lollipopsocial.co.uk/wunderstars/ (Wunderstars Coaching Programme.)    Get a chat started with Nicole on her social media channels, https://twitter.com/Lollipop_Social (Twitter), https://www.linkedin.com/in/nicoleosborne1/ (LinkedIn) and https://www.instagram.com/lollipop_social/ (Instagram) or go to the https://lollipopsocial.co.uk/ (Lollipop social website) to find out more about working with Nicole.  

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA  Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962  (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest: John Espirian Topic: Marketing and Bad Practices (Social Media) Discussion Points • Automation • Communicating • Being generic • PODS! • And a bit of footi Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk  The Professional Bit: https://www.linkedin.com/in/petersumpton/  Facebook Community: https://www.facebook.com/groups/marketingstudylab/  Tweet Tweet: https://twitter.com/cousinp81  Transcript (this transcript isn’t 100% accurate but provides a decent representation of the conversation – soz for any confusion) Peter Sumpton And we're back live on a Friday. And my guest yet again, I've got another guest because no one wants to be alone on a Friday evening delay. And what better guest to have on a Friday than John Espirian. The legend that is. So, John, I'm not going to do your intro. I'm sick of introducing you to be phased in. I'm a podcast twice. I always talk about you on multiple podcasts. So I'm gonna let you do your own intro this time. But enough of me and this is my last time. Yeah, absolutely. John Espirian Yeah, I'm john, Experian. I'm a technical copywriter by trade, I also call myself a LinkedIn nerd, because I've been researching this platform for bloody forever. So I help people with their LinkedIn profiles, I write content for their websites, and try to be an all round most guy where I can. But I'm not gonna be a nice guy today, I think we're gonna have a bit of a moan we can today about social. Yeah, and why not? I think, as always just introduce what we're doing here today. So we're live on Facebook, LinkedIn, and YouTube. If you have any comments, just please post them below as we as we go along. But the reason I do these lives on a Friday is to have a bit of a general chat with somebody about marketing, and, and then whatever that might be. So today, it's social media, bad practice, but let's just call it a social media moan about things that we do what other people do, should I say No boss, obviously, because we're squeaky clean, that other people do that just either bad practice, don't work shouldn't be done. You wouldn't do that in real life. So why don't you do it on a social platform? Those types of things. But before we start, john, I've got a little quiz for you. It's just it's one one quick question. And I want you to tell me, who said this, okay. Don't ever try to sell me on anything. Give me all the information. And I'll make my own decisions. I believe that was Mr. Kardashian, wasn't it? Wait, I mean, your success rate must be so low. So I just think that sales approach just isn't for me. And I can't imagine that it works for anyone to be honest. I mean, you'd feel that there's that much around that it works for some people, but I don't know. I'd be amazed if to find somebody, I'm yet to find somebody in the listening, please speak up and say, do all the time. And it really works. Because we automate it to 60,000 people. And we get to people say, Yeah, well, this is the thing that we see back in the day, if it was, alright, you're going to be using an automation tool to spam loads of people through email, then you can even I didn't agree with that. Either, you can kind of at least see that the finances make sense, because it's not costing you any more to send a message to 500,000 people than it is to 5000 people, or many fewer so so then I can kind of see why automation will work. But on social media, unless you're going to do it through the automated route, then I don't see any any reason why you would try that because it would take me so much effort to get a single lead out of that approach, that maybe people are just automating. And that's that. That's another one of the bad practices is just the the process of doing what I would call Front of House automation is a bad thing, you know, so So I mean, I talked about this in content DNA, it's it's back of house automation is all right, you know, the stuff that you can't see, that makes the business's processes smoother, but that isn't detectable at the front end. That's cool. And that's smart. But front of house, you know, where you can see that they'll start a message with Hey there. Okay, what's automated? You know, just something that obviously looks like it's boilerplate text. I just can't imagine that that that works on the modern social media. Use it definitely doesn't work on me. And I think I know a lot of people actually a lot of people who've been put off, I mean, LinkedIn specifically, but I'm sure this happens everywhere, because they'll say, is just full of sales pitches. Uh huh. And so, you know, it's actually, you know, it's damaging, because the people who might actually have something interesting to say thinking stuff this for a game of soldiers, I'm not going to hold on where someone's just going to be bombing my inbox with all sorts of rubbish. Peter Sumpton I'd love to know if even down to the point of view of, we've got this new product out now, as a post. I'd love to know if that's ever worked for anybody. And I suppose it must, in some industries? Absolutely. But in general on LinkedIn, I'd be amazed if that is a good tactic to to utilise in, in anything on LinkedIn just seems a bit crazy to me. John Espirian Yeah, I think we need to earn the right. Mm, ourselves. And so you know, I've heard some marketers say, well, maybe one in five of your posts could be promotional, maybe one in 10 of your product could be promotional, maybe one in 20 of your posts, it depends on who you listen to. But I think you've got to make sure that you you do something that educates and informs and entertains to earn the right to pitch to people. Peter Sumpton And there's a way of doing that. Yeah. And and the thing that I like about the way you go about what what you do, from your website to social and I suppose we'll we'll cover it in in a little while in terms of being the same everywhere, is that you don't you don't sell you educate, but you do it from the point of view of very much openness and transparency, there's not a lot to hide in terms of what you offer from a business perspective. And what you tell people, you know, you're up front with your rates, you're up front, you push them promote the industry, and other people in it. And it's like, it's just all for the good, really, and why wouldn't that be a thing? John Espirian Yeah, well, I think a lot of people have got that that kind of scared competition mindset. Yeah, you know, the big realisation that most people don't have is that your biggest competitor isn't the guy down the road, who does the same thing as you, the biggest competitor is complete inaction, isn't it, your way your brain is tuned to try and conserve energy not have to make hard decisions. And easy decision for it to make is to do nothing. Mm hmm. Conscious brain is the easiest thing is to do nothing. So that's the competitor you're dealing with. So if you if you're battling that foe, you've got to make it as simple and frictionless and trustworthy to deal with someone as possible so that you can move them to that point where they actually do want to do something. And you're not going to do that by hiding stuff. You know, I think that those days are over now, you know, you can't, you can't keep secrets on the internet. It doesn't work like that. So So I think, you know, quite apart from the fact I think it's just the ethical thing is just to tell people the truth as much as possible. I just think it's the smart business thing to do. I mean, when it comes to decision, who are you going to trust the person who lays out all of the facts, and even some of the flaws? Or someone who just says, you know, shiny, shiny, everything is brilliant. Let's get into a consultation. We'll talk about prices later. Well, no, that's not going to work. You've got to, I think you've got to be more and more transparent. And we'll we'll eventually reach a point where the only successful businesses are the ones who actually do share everything up front. And people can make an informed choice. And there'll be less hoodwinking, hopefully in the future. Peter Sumpton The ones the one thing I've noticed of my career, I suppose we're going to a bit of a tangent, I'll bring it back in a moment. But the one thing that I've I've noticed over over my career is that if you do that standard, go to an event which those event things still exist somewhere in the world. If you if you go to an event and you say, how's business, and the answer is good. That means it's terrible. It's like why wouldn't you just say, Well, I'm actually struggling at the moment to be fair, you know, welcome to business so if if you know anybody that can benefit from what we've got to offer, you know, let's let's connect that I don't understand why there wouldn't be that that honestly I've never got that. John Espirian Yeah, yeah, totally. Peter Sumpton So because you can't have your standard background I feel like I should pick John Espirian my brain blue This can't be right this is not right. And this this this this whole thing is blue in front to me now. Peter Sumpton I very treatable Garrison's. For people that don't know is that well, I'm currently sat in an office in the centre of the champions of England. So in Liverpool City Centre, which is cool England as we know likes to tell people even. And this isn't rock Far from it, but fabulous book. I was talking about this book and talking about it. I'm sure it was yesterday. And yes, it was yesterday with with both our friend, Nicole Osborne. And I can, I can just nice little thing then at the bottom six times, there you go loving. And you're sorry, John Espirian I hope that's out of date soon. Peter Sumpton Yeah. But the thing that I was saying is that i've i've don't read many books, but I've read this book because it was just dead easy to read. It's not too long. It's full of valuable information. And this isn't me blowing smoke up your ass. This is me being perfectly honest. But the thing that I intended to do in life gets in the way is go back through it, and start to mark up the elements that I need to have in my business. And I haven't done that. In fact, I've got two pages in my diary of notes from it. And that is it. But that is on my to do list. So just wanted to highlight the fact that anyone that's listening, check out content DNA, because it's, it's a really good read. It's simple to read and understand what you need to do. And it's just about applying it. And like you said, it's my brain that stopped me from doing that more than anything, because time isn't. Time is never an excuse. John Espirian Yeah, I think I think I mean, your case you've got there, you've got the whole Lego thing going on. And isn't that mark, memorable kind of hook that you've got there? And you know, most people who've seen me on LinkedIn, know that, you know, I'm wearing and now I've got my bitmoji on. And it's like, it's almost like a bit of a cornerstone, isn't it? It's like, you want to occupy that space in people's mind that says, Oh, yeah, it's that guy who does whatever. And they've got really quick and easy way of remembering them. So if that if that Lego marketer is that cartoony, LinkedIn guy, I mean, I'm not saying that everyone needs an avatar in that same way. I think everyone needs a hook. Definitely. Because everyone's coming in the sea of sameness, aren't you? But Peter Sumpton yeah, yeah. And if you if you can link that to your personality, or who you actually are, which I think we both do that, then you're on to a positive thing, because regardless of what how people say it, you know, like, Oh, that's the Lego person or they, you know, they've got that cartoon character that is about them and linked to them. It's that link, it's that association. And it makes it memorable, because they've actually remembered it. They might not remember that the exact phrase or what it is, but they've remembered it because it stands out, like you say, John Espirian yeah, that's the thing. And it's what a lot of people don't do, and they end up kind of being actually they ended up doing what I used to do before, you know, short of a few years ago, where I was just too scared to be myself. And so you end up being really generic in what you do, you know, you just end up really being if you even if you're not a boring person you come across as being really boring and just be you forgettable. And what's the point? What's the point of being on social media, if you're not going to be yourself? discussion the other day and just seeing someone's writing and thinking that's not? That's not right. That's not them. Not? They're not like that. What are they writing like that? They're just, it's, it's, you know, I mean, there are many worse practices on social media. But honestly, if you're not yourself, then you're going to attract the wrong people, or you're not going to attract anyone, in which case, what's the point in any of it? You know, yeah. People you want people to when they actually get into a phone call, or a zoom call, or meeting you in person, if that's ever going to be possible again, and you want them to go, Oh, yeah, you know, you're exactly the way you were in your LinkedIn, or on your website or whatever. You don't want to give people that shock to the system. Like, oh, you're actually really funny and Peter Sumpton well expected. John Espirian Or worse, you know, you've got you've paid someone to, to make you look really polished and funny and whatever online. And actually, you can have delis teach water, but it's just probably the worst. I hate seeing those kind of disconnects. You know, where, where it doesn't all line up. Just that does my head in to be honest. So I won't get as open and honest and real as they can if if you are then then I think you know everyone has something interesting to say you can you can get on quite well with with with social media. That's that's what I found the last years. I just relaxed. I've just been myself. And hey, it's working out. Peter Sumpton Yeah, absolutely. which is which is brilliant to hear at one thing, just just leading on from there. So we both come from a corporate background or we have worked in in those industries before. How and I think you alluded to just then but how long did it take for you to wash that out? Have your system John Espirian probably I'd say about five or six years really relax into into my voice. It took a while, you know, I mean, social media when I, when I set up my own business, I did set up a website Pretty soon, but I didn't get into social media straightaway. So it's kind of a late adopter. And yeah, you know, you're so used to kind of, you've got to wear a shirt and tie mindset. It takes you a while to let go of that and think actually, does anyone care? Like, wouldn't they just rather have a real conversation with a real person? So yeah, sorry, it did take me a while. So it's all very well and good, me telling people, hey, you need to just relax and be yourself. So I can't I can't lecture anyone on this. I'm just, it works when you do. So try to find a way to do it quicker than five or six years, because it will really benefit you if you can. Peter Sumpton But it can be it can be really hard. In Iceland, I sometimes start writing something and then I look back at a sentence and think, why have you written Haha, that's just not. That's not even how you even speak, let alone right? Like, what what are you doing? And then I'll delete and rewrite it because it takes a while to to watch out, I think. John Espirian Yeah. Yeah, it's one of the things I say in the book, actually, it's just the best thing you can do is read your own writing out loud before you commit it to the digital page. And if it doesn't sound like you, you better you better edit it, because someone's gonna see the gaps. You know, someone's gonna guess that, you know, you're not saying something right there. So yeah, it's really important that three important tip to get your content writers to read out loud. Peter Sumpton So yeah, I agree. And I put myself in that bracket. I don't. I'm more of a writer and go kind of bloke and I know I need to work on that. Because sometimes, like typos are my nemesis. But I'm not the best copywriter in the world to be fair, so yeah, I try. But what I'd like to do is focus on an Oh, we've been talking around these topics, but some of those things that really get our go or grind our gears or bad practices on social and things that people can if, if anyone's watching or listening can look to avoid, because it's just like, No, just don't, you might have seen it work. And someone's ended up with 50,000 followers, and they get engagement every single time they post. But I think really like is that just all fluff and rubbish, which it probably is. But that was the first one that interests me is automation. Yeah. So let's just have a quick chat about automation on social platforms. John Espirian Well, I think, again, this is something I used to do. So hey, you know, I'm a reformed, reformed Automator. Back in sort of 2016, I thought that social media was popping on to a scheduling tool for 20 minutes on a Sunday evening, lining up a load of blog posts and other interesting stuff that I've come across during the week, and setting it to shedule throughout the following week, and then getting on with something else. And that was that was social media. And a lot of people still do that. Or they buy actual media manager who does that for them. That's not social media at all. That drip drip bought broadcasting, isn't it? It's not social media, you just putting stuff out, it gets zero likes and comments, and everyone ignores it. What's actually social media isn't about that kind of automation. When I when I came to realise that that wasn't the right way of doing things, when actually thought maybe the best way to do it is actually to be social actually engage in conversation, and, you know, engage on other people's posts, respond to people who are looking at my posts, try and have conversations with them in public and in private through direct messages. You can't automate any of that. You could, I suppose you could pay someone to do that bit for you. But that's just taking the task off your desk, and giving it to someone else who has to become a mimic for you, well, they're probably not gonna be able to do that either very well. But certainly just automating the broadcasting bit on its own isn't gonna work. If you automate the broadcasting and also are around to engage with people and go and seek out other content that you can comment on or, you know, collaborate with and have private conversations. If you're around to do those bits, then then brilliant, but without those bits, your social media ain't very social, and you're not going to get really any results from it. I I can't think of anyone that I know who does do. Just that. broadcasts broadcast broadcast and gets results, apart from the mega influences. So if you're someone who's got a million followers, you can do that. Because Enough of your followers have built up enough loyalty with you that if you just announced some product or whatever, the you know the going by it, and it's not a problem, you can just broadcast don't need to reply to anyone. It'll work. But but you know that that's a vanishingly small proportion of the, the, the social media user base, most people can't get away with that. Peter Sumpton Yeah, I think you've almost got certain certain levels as well. So you've, you've got that bottom tier where you need that interaction, you need that engagement, you need to be on the platform, it needs to be you need to start building and developing and lo and behold, being social, imagine that. But like you said, then there's almost that crossover to well, how big are you actually getting? And how, because if we're, if we're taking that from the point of view of it's a social platform, we need to be social? Well, if you've grown that follow into X amount, then you can't reply to everybody, and you can't be everywhere all the time, then how big are you going, but you're almost like a company rather than a person. And then I think you're in a, in a different realm of what people want to hear from you and how you communicate with them. Anyway. John Espirian Yeah, I mean, I've kind of I've actually wrestled with that problem myself. I haven't really solved it yet. But I'm thinking I know that, if my and, and apologies for just focusing on LinkedIn, but that really is my strong suit. But I know that if I keep growing my LinkedIn following at the same rate that I am now, then it means that in a year's time, I'll have about 60,000 followers, which is quite a lot, right. And, and it wouldn't be that long from there to go to maybe 100,000. Because of course, that kind of snowball effect isn't there, because once people can see someone with a lot of followers, they go on follow them, we actually becomes a lot easier to gain massive numbers once you get to quite big. Whereas kind of going from 1000 to 2000, might be a real slog, but going from 50, to 60,000, actually is probably a walk walk in the park, right? So there comes a point where if you do grow, to be to become really, really big, but then the only way to manage it would then to be to get help, some kind of help, but you have to make sure that your business can sustain it, you know, so, so growing your following really that means that you should be getting more and higher quality business, you know, set either selling more product or, or selling more valuable services so that you can actually support the growing following. Because otherwise, if you're if your income and your available time stays the same, then yes, you're absolutely right, you will hit a point where you're going to go, I'm trying to do all of this myself, but I actually can't service any more people, then then, you know, you'll probably hit some kind of ceiling. But I think that the thing that's given me comfort is I was looking back at something that Kevin Kelly wrote a while ago about this, this idea of 1000 true fans, you know, you need to get the really hardcore people who are in your audience, they'll do your marketing for you, they'll do for you. If you've got more followers than actually you need that that's not you know, it's not really a problem. You need to service the real hardcore fans, we're going to take your message out to the masses. Yeah. And for most businesses, unless you're a kind of stalking, high selling low kind of business. You don't need, you don't need thousands and thousands of people to turn into customers, you know, you might need 50 customers. Were the 10 customers. So does it matter? It may be it doesn't matter to think I've got to keep growing, got to keep growing. Got to keep growing. Maybe you don't. Peter Sumpton Yeah. And it's certainly something that I give a lot of consideration to, and certainly something that Yeah, I wrestle with quite a lot into I see things like and we'll come on to it in a minute. But we're really interested in chat thing, but I see things like butt pods, and let me explain where I'm going here. But I see things I like to see things like automation, and I see things like that clearly not them posting it. And I know some people on LinkedIn that don't do that posting. They do some engagement with that with them. But they don't do that posting and some part of me thinks, yeah, I get that to a certain extent because it grows in businesses. It's, it gets you more. It gets you to people, sorry, let me face that. It gets more people viewing your content, whether they're the right people, that's debatable, but then you're more exposed. People, more people see you because like you were saying it kind of snowballs. And then once you're there, then people could start to resonate. But then there's that other side. That's like, that's just completely unethical. It's like, why would you do these practices? What, what's wrong with building slow and going slow, because you're one person at the end of the day, and yet you might build a team around you. But so it's one thing that really, really, I, I wrestle with all the time. And it goes back to what you're saying it's don't focus on the number, because if you if you ever listened to Seth Godin at all, he always mentions the Grateful Dead. And I don't think they had, I think they either had one number one hit, or they had a one top 10 hit. And they were absolutely huge, because they just focused on that core funds. And, and those core funds went to went to see them live like 50 100 times. Yeah. John Espirian Yeah, I think I think is it David? David meerman, Scott's got a book about the Marketing Secrets of the Grateful Dead something like okay, Peter Sumpton right. Okay. That's cool. John Espirian Yeah, they obviously they obviously knew their fans really well and profited from it. So yeah. Oh, yeah. pods. I mean, just wow. I think they are totally unethical. And I call in my, I've got a course called how not to be a LinkedIn loser. And in there, I just say that the pods are really like an unholy alliance between people who are often in different businesses. And that that is a real problem, I think, because you imagine that you're, you know, you're a marketer. And imagine that you're in a, you're in a pod. So it's a, for those who haven't been introduced to pods. They're sometimes formal, but usually a loose agreement between a group of people that when one person posts something, everyone else in that group will go And like and comment and share in order that the post will be seen by more people. But you know, if you're a marketer, and you're in a pod with a logo designer, and landscape gardener, the foreman pool technician, right, and then you know, you're going to be boosting their content by commenting on it. Well, first of all, that's going to take you some time to go and engage. But second of all, and possibly more importantly, you're going to be referring some of that content into the feeds of the people who follow you. So people, or you say, right, pizza mark, or I need some marketing knowledge. Brilliant, I'm going to follow Pete, I'm going to connect with Pete and therefore I'm following him. Great, I'm going to get some marketing insights. And then they see you say, you know, Pete commented on so and so swimming repair post, what, what's that about? And then he did on sound, sound logo design thing. Hang on, I'm here to learn about marketing study or whatever, that's not relevant to me. It's idea of, it's this idea of the extended content footprint, right? your content footprint is the stuff that you create directly. And obviously, you're in full control of that, what you're not quite in full control of is the fuzzy outline of it, the extended content footprint, which is all of the stuff that you interact with, has a chance of being referred into the feeds the people who follow you. And if that's not super relevant to them, there's they might unfollow you, and if they do unfollow, you probably never gonna get them back. And then you're essentially dead to them. So pod means that, you know, you increase the risk of that kind of thing happening. And also, you know, LinkedIn being the way it is, it'll, it will get more intelligent over time. And if it sees the same five people, or however many people commenting on something, within a few minutes of that thing going live, it might go, maybe they were primed to do that. Maybe they didn't see that naturally, and decided to comment on it. In which case, you know, LinkedIn are very, very happy to close you down, if they think that you're breaking the rules, they're pretty hot on their user agreement. So it's just a, just a generally bad thing to do all around. So in general, just that visibility for visibility sake, you unless you know, something more about, you know, the people are likely to see the content, it's probably not gonna be very valuable to you. And it's just a sign of bad practice is trying to cheat the system, trying to get quick, early engagement. And I don't think I don't think it really works. And the people who tend to be in the pods aren't posting the quality material. You know, you can it's just not very good stuff, but it's been boosted by others and, and experienced that can see through that, and I don't think it's going to serve them in the long run. Peter Sumpton So I've just been talking about pods on like, another group and it's a group of podcasters two completely different things, by the way, but let's just do that. Maybe just as in pods, and a group of podcasters, and we've got this group, and we share when we post things, but we don't we don't say, like, push my content, push my content, if it's relevant, then comment. If it's not, then it's like, yes, that's fine. I'm just gonna leave that. But we, you know, it's not it's not a pod. It's a group of people. And we come together, and we do like, group talks and stuff like that. And I think that's absolutely fine. It, it's this bad practice of, and to the worst extent, you pay to be in here, and we will boost your content. I haven't I mean, that's just, John Espirian yeah, I know, businesses based on that. I don't know how they're still operating, to be honest. Because it can shut down. But, you know, if you do get into any kind of arrangement like that, just just watch out. Because if someone look, right, if you're in a pod, and someone posts something that you disagree with, what you gonna do, you know, someone, vote Trump, and you go, Oh, God, hang on, I've just said that I'm gonna support all this stuff, and like and share and comment on it. Am I gonna call you out publicly? Probably not. Am I gonna have to support something I don't believe in Oh, dear. What, what do I do? How on earth do you kind of work that out? So you've got to make sure that you stay on the same page and be friendly about everything that you do. And if someone's posting complete Tosh, you've got to support it anyway. I just think it's bad practice. So yeah, what you just said, if you've got like minded people all working to the same goal, you know, in the same industry, and there's no mandate that says you must share this, you know, if you want, you can if you don't want to, that's fine as well, then then you know, that, that that's just a group of friends. Peter Sumpton And that's pretty much how it feels. It's Yeah, it's an amazing thing. John Espirian And, you know, there's, there's no problem with that, but but trying to formalise it and certainly paying for it cool. Yeah. Peter Sumpton Yeah. I mean, that that goes back to bad practices, such as we'll get you number one in Google, that really just talk talk me through that, God, just talk me through that. How are you going to do that? John Espirian And also dodging tricks with search engine optimization, I guess. But I guess that button links back to people being easy to dupe. It's sad. Peter Sumpton Yeah. John Espirian That That kind of thing could happen. But yeah, Peter Sumpton that's I was listening to a podcast once and I can't remember who it was that was on there. I'm sure it was eyes, podcast off Lago workshop, or whatever he wants to call it, because she's, she's an amazing person. But the person said, they said, Google used to be stupid. It's not anymore. And it's like, Yeah, you've got a point because the used to be some dark arts that worked to a certain extent. But no, Google's a little more sophisticated than that nowadays. And if anybody thinks that, or anybody tells you that they can get you number one for something. It's unless you're in that field, unless you've got that credibility, fundamental ly plus, but doesn't take into consideration anything else. Other people search, what they've been searching their location, all that kind of stuff. It's just a nonsense. John Espirian Yeah. Well, I mean, I think I can't remember the exact the exact way he phrased it, but Andy crestodina, in his, in his writing talks about, you know, Google is is a massive, massive business, and it hires the best people, and could easily have 10,000 100,000, let's say, have the world's best computer scientists working on their product, the new thing that you and your website can fool. Because if you do in the wrong game, they're gonna beat you aren't them. They're gonna suss you out. So if you if you want to match yourself against all those nerds in those lab coats who are working on this every day to serve up the best possible results, you're on your own loser, don't bother, just do this create content that actual humans would want to read and comment on and share. And that way Google will learn that you've got something of value Peter Sumpton Absolutely. So I want to finish on a positive let's let's try and do that for Friday evening. So what what tactics are what's working well on on LinkedIn right now what could people deploy that's what I'm not talking about the you know will will join apart and ultimately content not that kind of tactic I'm talking about his will video seems to be working quite well because and or just just standard copy LinkedIn stories that seems to be getting a push at the moment. You know, what's what's working well? John Espirian Well, I mean, every time LinkedIn producing new feature that tends to get a boost. So it hasn't been that long since LinkedIn polls have been out. So at the start, when someone would post a LinkedIn poll, it would get a lot of visibility, because it's a new feature. latest new thing on the block is LinkedIn story so that I only had that for only a week in the UK. But that has got high visibility in the LinkedIn mobile app, and is a really good way of getting engagement, actually, because I've only done a couple of stories so far, but I've had a lot of direct messages off the back of mind. And so and what that means is that you get into more conversations. And that's actually where all of the business happens is, is through public comments and private conversation. So the more things that you can do to spark those conversations, the more chance you are getting better success from LinkedIn. And so so do invest in in, you know, creating some stories, if you haven't already tried them. All of my stats show that text only will still work the best on LinkedIn versus image posts, which you know, that that flies in the face of everything. The other social platforms. So text only posts work really well, document posts work really well, because there's been, there's been a change in the LinkedIn algorithm a few months ago, which means that it now benefits, you know, it, it rewards people for high dwell time on a post. So in other words, the amount of time that someone spends looking at the post, okay, could, you know, correlates this in, to some extent, with the success of that post. So if you, if you create a video, then that then people have to watch that for a while if they can actually consume it in any way. So that's good for dwell time. And if you create a document post, so that's something like a slide, you know, PDF carousel slideshow thing. That's something that takes people a while to click through. But that also means LinkedIn will go, whoo, they're spending some time on this, it's probably good. Let's show it to lots of people. So videos and document posts get really good numbers. That's what that's where it's worth. That's where it's worth investing a little bit of time in creating that kind of content. And also, you've got there's, there's now a featured section, for LinkedIn profiles of your profile, you can feature your best piece of content. So whatever it is that you're promoting, it's a good idea to put that up in the top of this featured section so that people browsing your profile can learn a bit more about you. And as much as possible, leave your salesy stuff for your profile, and leave your explanatory helpful, you know, personality stuff for your content. So you know, content tells profile sells, think of it like that, put your put your you know, your more sales focused messages in your profile for the people who are going to do the due diligence on you and say, Peter Sumpton one thing I hadn't hadn't thought of there and you raised it, and it's a bit of a genius ploy in it makes more sense why LinkedIn have got stories on there is because you, you really need to start that communication, one to one on an individual basis to build that relationship. And it's very rare that you would have that conversation on a on a post in an open platform. That is Oh, yeah, I want to buy from you. Let's Let's char, but through a DM and that's what LinkedIn stories does. It diverts everyone into into your dm which, which is a genius move John Espirian now. Yeah, no, and it's worked for me, you know, one of my stories, someone's who'd been connecting with me for a while said, you know, they were thinking about, maybe they should hire me to create some LinkedIn content for them, and maybe they wouldn't have got in touch if I just done it. So it definitely can work. You need to, you need to have got over that earlier mindset thing that we talked about, about being yourself, because you can't be you shouldn't be a fake person, if you're going to be doing stories, because that's really quite broad. Just everyday stuff, isn't it? So you need to kind of be be comfortable with that. But also remember that people aren't expecting polished perfection, especially in in, you know, in in a story format, and it goes after 24 hours anyway. So you're not going to have kind of, it's not going to be something that's going to embarrass you, you know, six years down the line. it'll it'll be gone. So yeah, just share a bit of that bit of a personal story, a bit of what's going on in your day, the behind the scenes stuff. We really useful in in getting closer to your audience, I think. Peter Sumpton And I think I think we'll wrap it up here. But one thing you just said, Ben, I think he's just absolutely bang on. You just said that that person might not get got in touch if 100 on that. And that is just an absolute 100% reason why you should be creating valuable, interesting content for the people you want to attract. Because there's a lot There's a lot of lurkers, and rightly so because we all consume content and we don't comment, like or share or whatever. And you don't know who's watching and you don't know how helpful you're potentially being to that one person. And that's what I always think I always think, okay, if I post this or I have this live with, with with you, john, or whoever, as long as I'm helping that one person as long as one person gets a little bit of value or thinks that's a good idea. I'm happy with that. Transcribed by https://otter.ai  Main Intro Music Featured on this Podcast: Intro 1N15 Setuniman http://www.setuniman.com/  Creative Commons License

The one about becoming a pixel being, theme park thinking and Back to the Future - TG04  00:00:00 Introduction  Here are your hosts, Roger and Pascal.  00:01:12 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:06:23 Content Spotlights   Don't expect a slogan to make your brand famous - Helen Edwards, Marketing Week https://www.marketingweek.com/helen-edwards-dont-expect-slogan-make-brand-famous/ (https://www.marketingweek.com/helen-edwards-dont-expect-slogan-make-brand-famous/)  Make Better Virtual Keynotes - Marcus John Henry Brown https://www.youtube.com/watch?v=l5CZORzvBj4 (https://www.youtube.com/watch?v=l5CZORzvBj4)  00:18:31 Marketing Tech and Apps   Pascal:   Unscreen.com https://www.unscreen.com/ (https://www.unscreen.com/)  krisp.ai https://krisp.ai/ (https://krisp.ai/)  Roger:   Restream.io  https://restream.io/ (https://restream.io)  Day Onehttps://dayoneapp.com/ (https://dayoneapp.com/)  00:31:03 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:36:08 Creator Shout Outs  Nicole Osborne with Tiana Wilson-Buys | INSTAGRAM VIDEO: Sweet tips for increasing your focus and productivity https://bit.ly/3gLYopu (https://bit.ly/3gLYopu)  LaunchPad Associates with Jo Cameron and Beverly Sherratt | ARTICLE: Employers, don't let Corona virus become the new ME https://bit.ly/3fhnVq3 (https://bit.ly/3fhnVq3)  Vikki Taylor |NEWSLETTER: Theme Park Thinking – how you can use experience from the Theme Park Industry to bring creativity to your marketing. https://mailchi.mp/6693abe07095/email-list-sign-up?fbclid=IwAR13VvataYdlxdjErFZb2WwuVHcOhr0sE7QdC85hei4hECXt8jyCIHu1M4o (https://mailchi.mp/6693abe07095/email-list-sign-up)  Elise Quevedo |VLOG: Series of Vlog Interviews with Chief Digital Transformation Officer at Huawei. https://www.linkedin.com/posts/elisequevedo_smartcities-intelligentcities-digitalgrowth-activity-6690881122349400064-fkkg (https://www.linkedin.com/posts/elisequevedo_smartcities-intelligentcities-digitalgrowth-activity-6690881122349400064-fkkg)  00:45:18 Film Marketing  This week we talk about Back to the Future and how the producers created a community buzz long before the internet began.  About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  Marketing Tech and Apps  This Week in History  Creator Shout Outs  Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA (https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA)?  Pascal Fintoni: https://pascalfintoni.com/ (https://pascalfintoni.com/)  Roger Edwards: https://rogeredwards.co.uk/services/ (https://rogeredwards.co.uk/services/) 

In this episode, I sit down with Nicole Osborne, Founder of social media coaching and marketing consultancy company Lollipop Social.

Do you feel brave enough to show your personality on social media? Are you absolutely clear on what you stand for and what sets you apart from the competition? And do you use storytelling as a tool to build trust in your marketing? This week on the podcast, I interview chartered marketer Nicole Osborne. Nicole is a social media trainer, a personal branding coach, a marketing consultant and a speaker, and she works with ambitious founders, entrepreneurs, and business owners to help them grow their audience and improve their marketing results. In this episode, Nicole shares the story of how she moved from East Germany to the UK 25 years ago and how, after years in the corporate world, she decided to start her own business – Lollipop Social. As a fellow social media trainer and speaker, Nicole and I have met in person at various events, but I was pleased to be able to dig deeper during this interview and learn more about how Nicole prepares her engaging talks, where she includes stories that add value, give the audience a great experience, and make her personal brand memorable. You will learn… 1. About the pros and cons of using a business name vs using your own name when you start your own business. 2. Why it’s important to know what works on specific social media platforms, but, at the same time, how some key principles about personal branding and storytelling apply across all social media channels. 3. Why you should always consider replying to comments on LinkedIn (and other social media platforms). About Nicole If you’d like to connect with Nicole, you can find her on LinkedIn or Instagram. Related episodes Making your mark online with Jammy Digital. Do you want to learn more about using LinkedIn for business? If you want my help to leverage LinkedIn to raise your profile, check out LinkedIn Learners Lab – my group coaching program d esigned to help you create an effective LinkedIn strategy and start building your network on LinkedIn. If you found this episode useful, come and join Nicole and me on Friday 19 th June 2020 for our LinkedIn live catch up. And if you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on iTunes. And if you haven’t subscribed yet, why not?

We all have a personal brand, even if we don't fully understand what that is or what it looks like. Through networking, through attending events and through showing up online, I've developed a personal brand that attracts the right type of clients to the businesses I am a part of. For me it was accidental and as I try to become more intentional it made sense to connect with Nicole Osborne. Nicole suggested a 5 day challenge to help unpack my personal brand more, and within minute we figured it would make sense to bring it to the community! This episode is a recording of our live stream in the Facebook group. Nicole shares the 5 stages of unleashing your personal brand stories and we extend an invite for you to come and join in the challenge from the 8th - 12th of June 2020! See you in the community! http://agencytrailblazer.com/group Full show notes: https://agencytrailblazer.com/connect-with-your-ideal-audience/ See acast.com/privacy for privacy and opt-out information.

What Episode Snippets are in this look back of Marketing Study Lab 2019: Using Mailchimp and the Handsome Noel Edmonds with Catherine Gladwyn the Owner of Delegate VA - Episode 41 https://bit.ly/2sMfQq5 - We discover how Catherine got on when she was on TV! Sweet Social Media Strategies with Nicole Osborne the Founder of Lollipop Social - Episode 49 https://bit.ly/2Q6RFdT - Nicole takes us through her steps of social media greatness A Marketing Career with Patrick Ward Editor-in-Chief at High Speed Experts – Episode 77 https://bit.ly/2MiFhXn - Patrick discussed the importance of qualifications and practical marketing experience Ditch the Act with Co-Author Ryan Foland - Marketing Study Lab Special https://bit.ly/2Q6o0Sk - Ryan walks us through the 3-1-3 challenge and how easy but difficult it can be to describe the problem you solve Small Business, Big Marketing with Tim Reid - Episode 57 https://bit.ly/35L9xS5 Tips on Passing Your Marketing Qualification with Accounting Exam Coach James Perry - Episode 59 https://bit.ly/2PKcSeR - James highlights the importance of using real life examples in your exams and .... in real life! B2B Marketing with Michael Field the B2B Competitive Strategy Consultant from EvettField Partners - Episode 67 https://bit.ly/2SeVlgp - We discuss the difference between B2C and B2B marketing Enjoy the Episode - Happy Marketing! www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81) Well it’s been an eventful year for the podcast, we so many amazing guests and more to come. As this is the last episode of the year, it’s an opportune time to take a look at some of the highlights from the podcast during this year. Now it would be easy to just copy and paste ALL the episodes together, cause each one has brought it own nugget of Marketing genius, but unfortunately that would be around a day long and take to long to upload so you’re stuck with just a few and here they are! Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License

Nicole Osborne runs Lolipop social based in London and in this episode she unpacks her business for me and explains - finally - why I keep seeing her with a giant cardboard David Hasslehoff. About Nicole Originally from Eastern Germany, Nicole Osborne is a personal brand and social media coach helping small business owners get sweeter marketing results with her new 1:1 coaching programme Wunderstars. Nicole helps entrepreneurs to increase their visibility on social media with stand-out personal branding and engaging content marketing. Nicole’s marketing career started at the Financial Times nearly 20 years ago. She is a Chartered Marketer and has successfully delivered marketing plans for leading brands, social media agencies and tech start-ups.  Nicole is a co-founder of GoWithThePro an online membership group which helps social media and digital marketing freelancers to grow their businesses.  Links and mentions  https://www.youtube.com/c/NicoleOsborne https://www.linkedin.com/in/nicoleosborne1 https://lollipopsocial.co.uk/the-sugar-rush ---- Visit the show website at www.bobgentle.com Download > 7 Keys to unlock success in your digital agency : Free download @ www.bobgentle.com Follow on Instagram and Twitter @bobgentle Join the Gravity Agency Facebook Community : https://www.facebook.com/groups/533887233740170/ Please take a second to rate this show in iTunes. ❤ It will mean a lot to me.

In this episode, I'm really excited to be joined by my friend - the wonderful  Lollipop Social (https://lollipopsocial.co.uk/) . Nicole has really gone for it when it comes to levelling up her impact and authority using live video. After going through my coaching program, she's launched a fab YouTube Live show called The Sugar Rush Show (https://www.youtube.com/playlist?list=PLh6nXNzgs-EdC59YUdc4x06KHh27yjo0l) . Join Nicole and me as we talk about Nicole's live video journey. I know she'll be sharing some amazing things and giving you some sugar rush in the process! Show notes are at https://iag.me/13 (https://iag.me/13) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

‘It’s so important if you have your own business to develop your personal branding, it’s how people know what they are getting when they buy from you’ Personal branding is very topical and Desmond is discussing how you can develop a powerful personal brand and its importance for your business with Nicole Osborne, Chartered Marketer and Personal Branding Coach. Your message is important, so listen in now to find out how you can be heard.    KEY TAKEAWAYS When you take the time to define your personal brand it becomes about what makes you What is personal branding? It’s the things you tell people so they know what they are getting from you. The clues you give can be in the way you look, the way you communicate, it's your personality on paper. You need to know who your audience is, what they are interested in, the value you can bring to them and where they hang out and then you deliver that to them nicely packaged. Personal branding is about your tone of voice, the imagery you use,  your brand values and how you engage with people. Personal branding is all about picking the audience you want to work with, getting to know them and what their questions are and then putting yourself out there. When you are at the start of the journey what advice would you give? If you want to build up a personal brand then you begin by learning about yourself. Make a conscious choice about what you are happy to reveal about yourself, because your audience will want to get to know you and will expect to know about you and your life. If you struggle with doing your own branding and marketing outsource when you can it’s a worthwhile investment. You need to consider how to position yourself to solve your audience's problems and challenges in a better way. Think back on some of the real conversations you have had with customers what are the things they want to know? If you are developing a personal brand it is important to understand what your values are, what are the things that make you uniquely different. Creating a personal brand is like creating your shop window to the world and you want to put your best version of it forward. Go for your dreams and don’t let anyone tell you that you can't do it The investment up front in yourself will pay off over time   BEST MOMENTS ‘Developing your own personal brand takes time but it’s a key investment’ ‘Your aim is to become the ‘go to’ person in your area or industry and you will not achieve it by hiding away and being very vanilla about things’ ‘It’s much easier to be who you truly are’ ‘Done is better than perfect,  don’t compare yourself to people who’ve been doing it for years’   VALUABLE RESOURCES More With Moreira Podcast https://lollipopsocial.co.uk/   ABOUT THE HOST I don’t know how this works, but you’re here now listening (hopefully) about my exciting life, so I’m going to try and make this worth your while. I never got inspired at school, I was too busy trying to impress my peers, chasing girls, and being a fool to get inspired. I rejected school. But let me tell you something for free! That was a mistake! I spent the next 15 years in jobs I hated, with no direction, lacked purpose, and motivation for life. Yes, big words, but that was me in a box. A slave to the system! Fast forward to today, and well, I’m not sitting in my ivory tower or anything, but I love life and my career. Yeah, it’s both painful and exciting rolled and wrapped up into one giant subway, and who doesn’t love subway rite? The point is, you only get one life, don’t waste it pursuing things you care nothing for, invest in YOURSELF and grow as a person, be the best YOU by putting YOU first!     CONTACT METHOD http://desmondmoreira.co.uk https://www.youtube.com/channel/UCo6eVOt1YEQD0dxNkRXevVg/featured https://twitter.com/Desmondmoreira https://www.instagram.com/desmondmoreira

How do you cross-sell? How can be of benefit to a business? And what options do we have when implementing this type of strategy. If you don't know we’ll be chatting about it later. But first, let's chat to Nicole Osborne, the founder of Lollipop Social a company that provides social media management, consultancy, coaching, strategic development and advertising strategies. Nicole is also a proud Chartered Marketer, studying and achieving this status via the CIM. Takeaways - What do you want to be known for? This is where your social content should be focused. Yes, from a holistic view your content needs to be varied, but the overall objective and underlying themes should always be consistent be it looking to sell cars or cans of soup! - Nicole’s formula for creating an excellent social strategy follows 9 key steps, I’ve narrowed these down into 7 stages which are: First and foremost, understand the needs of the business Use customer personas to define the market and the platforms that should be used Each platform will require a bespoke strategy that also fits in with the entire Marketing Strategy Optimise each platform to maximize exposure Look to the key influencers within the same marketplace Create a content strategy that is consistent, on message and on brand And remember you must measure and monitor via each platforms metrics. Nicole refers to this as the Test, Measure, Reflect and Refine model and it works for me. - And finally, lets bring it back to your studies with a study buddy, which we’ve spoken about in the past on episode 28, but what Nicole highlighted was the fact that a study buddy provides accountability, giving you motivation and encouragement with your CIM Qualifications. So go get one!   Cross-Selling There are many different ways we can cross-sell before, during and after a purchase or decision has been made by a customer. But what is it? Cross-selling is the action of selling more than was originally anticipated to an existing customer. There are loads of great examples but I like to think Amazon do this best, attributing around 35% of all sales to the “customers who bought this item also bought” and “frequently bought together” options. Other examples range from a car sale including additional features to a fast food outlet asking if you want extra fries with your meal. What are the benefits of this? Well, there is the obvious of the increased revenue from a customer who is already buying from you. But other benefits such as the introduction of a new / unknown product or service to a customer could extend the customer life cycle or selling existing stock so that you can replace it with newer items. These items should always be linked in some way and offer a benefit to the customer unless there is a danger of isolating them and potentially losing their customer all together. Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License LinksNicole Osborne https://lollipopsocial.co.ukLinkedIn: https://www.linkedin.com/in/nicoleosborne1/ Twitter: @Lollipop_Social Books:Steal the Show – Michael Port: https://amzn.to/2VtObEe App:Trello: https://trello.com Theory:Pomodoro Technique: https://francescocirillo.com/pages/pomodoro-technique

Nicole likes to help people sell more on social media using their personal brand but without boring people. How the power of video can help people get to know you, like you and trust you. Nicole's website: https://lollipopsocial.co.uk/

Nicole has grown her Social Media agency by developing her personal brand. We explore with her how she launched and hid behind her brand, and how putting herself out there changed her business. Full show notes: https://agencytrailblazer.com/podcast/how-to-develop-a-personal-brand/ --- OUR EVENT: Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Foy and other legends in this fantastic conference focused on actionable steps that you can use to transform your agency. --- See acast.com/privacy for privacy and opt-out information.

Nicole Osborne on using video marketing and LinkedIn for customer engagement - MAF180 My guest this week is Nicole Osborne, owner of Lollipop Social and a social media and video marketing champion. We talk about how Nicole left her job as a marketing director to set up her own company and how she helps companies put together strategies for social media and video marketing. Welcome to episode 180 of the Marketing and Finance Podcast. We chat about: How businesses of all sizes can use social media Why people dislike the word ‘strategy’ The benefits of using video for business Nicole’s tips for video production How Nicole helps her clients grow their businesses Why businesses should use LinkedIn Who is Nicole Osborne? Nicole runs Lollipop Social, a marketing company based in London. She moved from Germany 20 years ago and has worked with many business leaders on marketing and growth. She did well in her career as a marketing director but when she became a mum struggled to find a senior role with flexibility. She decided to use her skills, experience and passion for helping entrepreneurs to sweeten up their marketing and set up her own business. She upskilled in digital marketing and started Lollipop Social a year ago. The name comes from the fact that she gives her son a lollipop to keep him happy in airport queues. Nicole comes from a family of Eastern German entrepreneurs and enjoys working with ambitious entrepreneurs, bringing a combination of heaps of German logic and empathy to all her marketing projects. Links and Show Notes. For links to the books and apps mentioned by Nicole, please visit http://rogeredwards.co.uk/MAF for the show notes. What is the Marketing and Finance (MAF) Podcast? The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance. I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Every year our Excellence in Teaching Awards recognise outstanding academics who are transforming the learning experience for our students. Here award winners Jak Peake, Nicole Osborne, Nathan Derejko, Mahmoud Fatouh and Jon Vallerius talk about their experiences - what inspires them, what they think makes a good teaching and how research influences their work.