Podcasts about chartered marketer

Guest Bio: Laura Ryan BA (Hons), MSc, DipM MCIM Laura has a First-Class Honours in Marketing and a Masters in Management and has also achieved Chartered Marketer status via the Chartered Institute of Marketing. Laura joined the Agriculture and Horticulture Development Board (AHDB) in 2007 after successfully launching premium beef & lamb brands within a large butchery business in the North East of England. Working her way through the ranks she was appointed as Sector Strategy Director for Beef & Lamb Board in 2015. She led the strategic review and development for the Beef & Lamb sector in England by identifying key challenges and opportunities which deliver long-term growth. Last year, Laura successfully launched Lavenpark, her own consultancy business, which is working with levy boards and government and commercial companies to achieve greater success through improved industry insight, connectivity, business development, marketing, and communications. Laura is the founder and global Chair of Meat Business Women, launched in 2015. The United Nations have recently recognized it with Laura presenting on the contribution Meat Business Women makes to the global Sustainable Development Goals. LinkMeat Business Women Episode QuotesOn Strategy -- “Don't let folks tell you that it's more complicated than that. Understand, do the research, understand where you are now, what's the ambition, what's the macro-environmental impact, what are your competitors doing, get the research, get the data, and then map out a road map.” - Laura Ryan “Strategic networking is essentially about generosity and reciprocity, but we have to invest time in it. And [we're] debunking the myth that your networking is turning up to conferences or after-work functions with mediocre wine and dreadful canapes... It's genuine care, but also having that strategic intent. And being able to say – this is where I want to be able have an impact in my industry, my sector, wherever it may be.” -Michelle Redfern "I think the networking piece is really important... investing in your network, in your personal board.” - Laura Ryan “Be brave and push yourself outside your comfort zone.” - Laura Ryan Hosted on Acast. See acast.com/privacy for more information.

Stephen Grootes talks to Zetu Damane, a Chartered Marketer, about the advertising dispute between Bobtail and Montego over Bobtail's claim of being "South Africa's number one dog food brand". See omnystudio.com/listener for privacy information.

Aubrey Masango host Dr Alistair Mokoena, an International Keynote Speaker and a Chartered Marketer and they chat about his journey and insights on the transformative power of technology and education.See omnystudio.com/listener for privacy information.

Nosipho Radebe is in conversation with Siya Ngcobo, Chartered Marketer in the Automotive Sector with the African Critical Minerals Summit, and Taufeeq Dhansay, Manager of the Minerals and Energy Integrated Geoscience Mapping Programme at Geoscience CouncilSee omnystudio.com/listener for privacy information.

In this inspiring episode, Dr. Dunni welcomes Del Parsons, a Chartered Marketer and Certified Master Coach, to discuss the challenges and triumphs of running a business as a mother. Del shares her journey from a successful corporate career to self-employment, highlighting the importance of balancing work and family life, especially while raising a child with autism and dyslexia. The conversation delves into the significance of managing emotional energy, taking actionable steps toward business goals, and the power of self-belief.   KEY TAKEAWAYS Everyone has a unique path, and it's important to recognize that your experiences, including challenges, contribute to your growth and success. Prioritising emotional well-being and energy management is crucial for maintaining motivation and consistency in both personal and professional life. Having a plan is essential, but implementing that plan through actionable steps is what leads to progress. Start with one small step at a time, and don't be afraid to learn from failures along the way. For mothers, balancing caregiving responsibilities with personal ambitions can be challenging. It's important to carve out time for both family and personal goals. Recognizing and nurturing the unique abilities of children, especially those with special needs, can lead to their flourishing. Emphasizing strengths rather than focusing solely on challenges can foster a positive environment for growth.   BEST MOMENTS "The sooner you start doing that, rather than making all these big grand plans, which we do need, but it's about taking action." "The caring responsibility falls more on the mother... If things go great and the child is awesome, it's the father's child." "Running your own business is the best self-development journey you can ever, ever wish to go on." "You have to make sacrifices and work out what time you have available... that initial startup period when you are creating and building a business is intensive." "We need to ensure that our children are learning very good practices from us." HOST BIO Your host, Dr Dunni, is the award-winning mum empowerment coach, Family doctor, International speaker, Best-selling author of the book ‘Every Mum is a Super Mum' and a mum herself who is passionate about health and wellbeing. She is proficient in using natural, scientific, and medical well-being concepts to explain in simple terms practical ways and strategies to avoid ill health and promote the overall well-being of body, mind, soul, and spirit. This is made available by the provision of online courses, books, coaching and regular events where well-being strategies and tactics are shared to enhance holistic well-being. Learn more athttps://www.drdunni.com CONNECT ON SOCIAL MEDIA  Ig- https://www.instagram.com/druwa.lifecoach/ YouTube- https://www.youtube.com/channel/UC9C1oJwHyISEuqiX8USaYKg CH- https://www.clubhouse.com/@drdunni-druwa FB- https://www.facebook.com/druwaacademy Twitter- https://twitter.com/drdunni Patreon - https://patreon.com/wellbeing4mothers    GUEST BIO Del Parsons is a chartered marketer and certified Mastercoach. She set up her business in January 2017 with the simple mission of supporting female founders in developing the skills, confidence, and self-belief to get out there, market their business, and sell their stuff. Having supported hundreds of female founders of service businesses to grow their figures to six figures and beyond, Del supports her clients with her skills as a coach and through her lived experience of growing and scaling multiple seven-figure businesses. As a working parent to a teenage son with autism and dyslexia, Del is a champion of other entrepreneurial parents who have to juggle the additional needs of their children alongside the demands of their businesses. Connect with her  on social media  Ig-   http://www.instagram.com/delparsonscoaching Linkedin- https://www.linkedin.com/in/del-parsons-business-coach/ Del's gift https://delparsons.kartra.com/page/50ways    

I'm sharing today's Selling to Corporate ® episode with the amazing Jennifer Macdonald- Nethercott. Taking you on Jennifer's inspiring journey as a Chartered Marketer and owner of Strath Communications, this episode is a treasure trove of insights for anyone looking to understand the art of blending marketing strategies with business objectives, maintaining financial stability, and effective sales-focused business growth. Tune in as Jennifer discusses her personal approach to building real relationships, the value of local insights, and how proactive outreach and tracking can lead to a 15% increase in turnover and a 35% rise in profit. Whether you're considering joining the C Suite ®, looking for marketing support, or wanting to balance work and personal life, this episode is packed with actionable advice and real-life success stories.   In this episode I'm sharing; The necessity of performing consistent daily sales activities. This practice is crucial for converting leads and sustaining business momentum. Discover how Jen plans her work schedules to achieve a harmonious balance between personal life and professional commitments, incorporating regular networking and strategic planning. Learn how the C Suite ® training program has transformed Jen's sales processes, leading to consistent and impressive business results. Jen's dedication to the training proves that trusting and following the process can yield spectacular outcomes. LinkedIn's effectiveness is waning for corporate clients. The Importance of Local Insight and Financial Planning in Marketing   Key Quotes;   Balancing B2B and B2C: "It's always interesting to me because it's one of the biggest questions that we get is, how possible is it to run a b to c and b to b business? And I always think, well, I do it, so it can't be rocket science."  00:02:1600:02:28 "Because when you are somebody who is qualified to a high level in your area, you can give companies very different strategic support than what we would normally think of as being strategy. When you are working with both coaches, consultants from that kind of solopreneur space to working on marketing campaigns, especially when they have more budget, there's a lot more strategic guidance that goes into that." 00:09:4500:10:28 It's that as a marketer, sales doesn't necessarily come naturally to you. But when you set up your own business, you have to become a salesperson otherwise you're not going to earn any money. Some of the smaller businesses I work with, you have to speak to them about what sales they're doing because, ultimately, like other coaches and consultants I work with, they need to be doing that one to one outreach as well to generate it because marketing is not going to provide all the leads they need for generating the income they want to. 00.27.33 - 00.28.36   Key Resources Mentioned in this Episode:   Tickets are now on sale for Converting Corporates 2025, use code CELEBRATE for your special discount here.   Grab your Sales Tracking Spreadsheet here.   Click here to watch my video on how to troubleshoot your sales process.!   Join The C Suite ® Self Study now! If you're looking to get the best support in selling your services to corporate organisations, not to mention email templates and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then click here now.   Take the Selling to Corporate ® offer quiz and find out what the best offer is that you could sell to corporate.    Sign up here for the webinar on Five Simple Steps to Landing Corporate Clients.   Top 5 Business Development Questions: If you're looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects.   Connect with me on LinkedIn.   If you've been consuming the content and LOVE the show, please make sure you take five minutes out of your day to leave a review.    Click here if you would like to listen to my recent TEDx talk.  

‘Don't be the magpie' - how marketers need to avoid overlooking the essential elements of a plan for the sake of the quick fix. With the constant pressure to present value, busy marketing teams frequently fall victim to short term fixes leading to influences on a strategy that are subjective and poorly informed. It's all too easy to lean on short term fixes at the expense of the essentials that make up the foundation of a good marketing strategy that will last into the long term. This is where the real value in marketing lies. It's handy to take stock of the essentials often so we know that we're still on the right track and avoid a marketing strategy with more holes than a Swiss cheese.  In this podcast, Jim runs through the thinking behind this and the essential components that he relies on to maintain a true course. Guest Biog: Jim is an award-winning Chartered Marketer specialising in digital marketing and marketing strategy with over 10 years of experience. Having cut his teeth in a range of agency and in-house positions, Jim is a keen believer in sharing his learnings and experiences (good and bad) so like-minded marketers can benefit in kind. Jim is currently serving as Head of Marketing at Onfigr - Interactive Inspiration Tools. On top of this, Jim curates the Marketing Meetup sessions in Leeds. 

In this one, I'm delighted to be joined by Helen Cox, a Chartered Marketer, and Founder of Helen Cox Marketing, a marketing consultancy specialising in advising professional service firms on their marketing and business development.In our wide ranging conversation, Helen and I cover all that you need to know about the benefits of effective marketing plans for small business owners.

With Season 7 in full swing, Isabel dives deep into the fascinating world of women's health with Nichole Davies, Chief Strategy Officer, VML, to uncover the truth behind why women live longer but in poorer health and how the industry can incite change. In the interview, they discuss the rise of FemTech, the challenge of funding and reimbursement, the role men can play in moving the conversation up the agenda and more. A little more on GOLD's guest… Nichole leads the strategic disciplines and teams for the global VML Health network, overseeing research and development for all client and agency strategy and messaging. With over 20 years in the healthcare industry, she has worked in cities including London, New York, San Francisco, and Singapore. Nichole previously led strategy for Wunderman Thompson Health, Grey Health and Interbrand Health, following a decade in consulting. Her experience covers diverse areas such as oncology, immunology, rare diseases, respiratory health, women's health, diabetes and nutrition. Nichole has collaborated with industry leaders like AstraZeneca, Pfizer and Johnson & Johnson. Nichole graduated with honors in Chemistry from UMIST and completed her Postgrad in Marketing at London Business School. A Chartered Marketer, she is dedicated to driving change for improved patient outcomes and has worked with the Department of Health on patient communication standards.

Graeme helps people to understand and communicate their value to their next employer. Delivering workshops in schools, he encourages students to recognise the achievements they already have and the value of the things they are already doing so that their CV can be compelling and unique.With 11 years experience as a CV writer across 6 continents, Graeme has worked with people from apprentice to CEO level.He applies a combination of experience from recruitment consultancy, business management, consulting, research, and being an employer and a level 7 qualified Chartered Marketer.www.thekasacommunity.com/project/graeme-jordanWebsitewww.GraemeJordanCV.comSocial Media Informationwww.linkedin.com/company/graemejordancvwww.facebook.com/GraemeJordanCVShow Sponsor – National Association for Primary Education (NAPE)www.nape.org.uk/rosemary-evans-award-2023For support with podcasting & video please visit www.educationonfire.com/media Watch the Education on Fire Live Show every Tuesday www.educationonfire.com/youtube

Adam is a junior marketer currently working in local government.During stints in retail and then sales, Adam studied for his level 4 certificate for the Chartered Institute of Marketing before going on to work for them directly as a Content Coordinator. He now works for Bracknell Forest Council as a Communications Executive where he has led on such projects as Equalities, the Homes for Ukraine scheme, and the response to COVID-19. During this time he became a Chartered Marketer.In this episode, Adam will discuss how learning and development helped him in his career, offers his tips for learning around a busy lifestyle and suggests why everyone has the ability to learn, and why businesses should encourage them.Follow Adam on socials:LinkedInTwitter

Social impact branding and marketing is critical to HR as it helps attract and retain top talent, enhance employee engagement and motivation, and align employees with the organization's values and purpose. Companies that prioritize social impact branding and marketing can create a more attractive employer brand, enhance employee satisfaction and productivity, and foster a strong company culture.In HRchat episode 546, we consider ways having a social purpose can help you attract and retain talent. The guest this time is Shelley L. Mayer, founder of Ramp Communications.  A passionate and visionary leader, Shelley is committed to the intersection of purpose and profit and believes that collaboration is at the heart of all success. Shelley is well-known as an industry connector and matchmaker and has deep experience and knowledge of the social impact space.Over the course of her career,  Shelley has advised hundreds of organizations to help them scale their impact. A trusted industry expert, coach, and advisor, Shelley has a reputation for challenging the status quo and creative problem-solving. In 2021, bringing together a decade of learning, Shelley pioneered Ramp's Enlightened Brand™ method. Shelley holds a business degree from Wilfrid Laurier University and a Chartered Marketer designation with the Canadian Marketing Association.Shelley is also a speaker at the March 9th Agility Reimagined Summit.Questions for Shelley Include: Your team at Ramp is passionate about social impact branding and marketing. What do you look for in an employee to ensure they gel with the team and are committed to your company values? You will be speaking at the upcoming Agility Reimagined Summit. Your session is called: Enlightened BrandsTM: How Social Purpose Can Help You Attract and Retain Talent. Why get involved with Agility Reimagined? Any other events coming up? In a moment I'll ask you to tell me about some of the learning outcomes from the talk. But first, tell us about Ramp's Enlightened Brand™ method and What exactly is an Enlightened Brand?Tell me about the session on March 9 - learning outcomesWhy do you think HR leaders should aspire to turn their organizations into Enlightened Brands?You speak and write on social impact branding and marketing, federation marketing, entrepreneurship, and how to make communications more effective with strategy and creative. Any predictions for how Chat GPT will impact your industry and that of content for internal communications and internal training/feedback collection?More About Shelley MayerOver the course of her career,  Shelley has advised hundreds of organizations to help them scale their impact. A trusted industry expert, coach, and advisor, Shelley has a reputation for challenging the status quo and creative problem-solving. In 2021, bringing together a decade of learning, We do our best to ensure editorial objectivity. The views and ideas shared by our guests and sponsors are entirely independent of The HR Gazette, HRchat Podcast and Iceni Media Inc.   

Chris Walker is CEO and Director of Diamond Hard Surfaces Ltd, a high-growth SME in the Advanced Engineering Sector producing innovative patented coating materials and thermal management products. The business was established in 2005 and currently exports 60-80% of its turnover to 22 countries worldwide. Chris is an entrepreneur, Chartered Marketer, and Engineer who has specialised knowledge in establishing relationships between blue-chip companies and early-stage technology businesses to exploit new innovations, and markets. He has a broad knowledge of general management in an international environment. He is also a co-founder of SIITACE and Chair of FSB's (Federation of Small Businesses) International Trade Policy Unit working to forge new policies to encourage and promote International Trade. KEY TAKEAWAYS When you have an international trade network, the entire international trade process can be made more efficient. This is because the people in this system are not only exporters or suppliers but also the people that will be doing business with them like international trade advisors and translators. Having access to this kind of network can make all aspects much easier when expanding into new markets. BEST MOMENTS “FSB has chairs of policy units, which basically follow each step, each government department so in this case, he wanted me to work with the Department of International Trade and to shadow them and to collaborate with them and to influence and leverage the information and needs of the members of which 160,000 small business members in the UK to influence government policy about how to support international trade.” “One of the challenges is finding the right resource to be able to support you in understanding what the export journey should and could look like and facilitating the vast amount of paperwork and procedures and processes which are required to be able to develop an international business plan. And that's the key really is having an international business plan within your general business plan.” “We have to value what these international trade experts do, whether it's in translation, whether it's in business development, whether it's in customs, whatever, and we have to try and forge it, forge a difference and at least very least get the international trade network to work together with these independent people more effectively.” “It's just humanities like that, that you have to take into account that consideration that different customs, they're slightly different nuances, as you mentioned.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin:  https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Chris Walker is CEO and Director of Diamond Hard Surfaces Ltd and Chair of FSB's (Federation of Small Businesses) International Trade Policy Unit. CONTACT METHOD https://www.linkedin.com/in/chriswalker/ https://www.diamondhardsurfaces.com/ VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Chris Walker is CEO and Director of Diamond Hard Surfaces Ltd, a high-growth SME in the Advanced Engineering Sector producing innovative patented coating materials and thermal management products. The business was established in 2005 and currently exports 60-80 % of its turnover to 22 countries worldwide. Chris is an entrepreneur, Chartered Marketer, and Engineer who has specialised knowledge in establishing relationships between blue-chip companies and early-stage technology businesses to exploit new innovations, and markets. He has a broad knowledge of general management in an international environment. He is also Chair of FSB's (Federation of Small Businesses) International Trade Policy Unit working to forge new policies to encourage and promote International Trade.  KEY TAKEAWAYS Embracing cultures and speaking different languages is a great asset to have when you want international trade. The more open-minded people are, the better they can understand their customers' needs because of this mindset. It would also help if there were a compelling and interesting story behind your business. With that story, you will portray your enthusiasm, and, in the end, your story will be awarded. BEST MOMENTS “Marketing is the basis of running businesses essentially, although there are days often associated with the activity of marketing communications. Marketing encompasses business planning. Marketing communications and one of the most interesting modules I did was international marketing. And that sort of set me on my journey to internationalization.” “So traditionally, I think if you would go to somebody like DTI, they would say what's your next country you're going to go to? Well, then I'll say so that's the kind of vertical approach looking at geography by geography we've cut across those geographies and looked at market sectors. And we go aftermarket sectors and the great thing about Diamond Hard Surfaces is that when the customer sees apart and sees for things we can do with coatings, they even if they don't have an application themselves, they say, oh, what have you thought about this? Have you thought about that? A lot of our innovation and ideas come from talking to customers and solving their problems.” “I'm very passionate about the fact that when businesses start up, they should think about the internationalization or international market for their products right from the get-go. And when developing a business plan, look at the international side of the potential for their business.” “International trade is exactly the same. It's a specialism where you can get very good expert advice from an expert but sometimes when you get free advice, it's not worthwhile. You get what you pay for. Yeah. You wouldn't go to somebody on the corner for legal advice. You know, you wouldn't ask somebody standing on the corner of the street for legal advice. You'd go to a lawyer, and it's the same with international trade, go to a customs expert. Go to somebody who's will ease your passage into a new territory for example, because they've been there with other clients, and they've done that before.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin:  https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Chris Walker is CEO and Director of Diamond Hard Surfaces Ltd and Chair of FSB's (Federation of Small Businesses) International Trade Policy Unit. CONTACT METHOD https://www.linkedin.com/in/chriswalker/ https://www.diamondhardsurfaces.com/ VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Malcolm Gallagher is the Director of BizVision Ltd., a Chartered Marketer, Fellow of the Chartered Institute of Marketing, and a Freeman of the City of London. His brands include Sell Global and Win Contracts & Tenders but he is especially proud of the growth of his Conscious & Better Business brand, BVTV Channel, and new membership Club. Malcolm of BizVision used to be a “have suitcase ready will travel” person helping businesses around the world do “Business across Borders”. Today his suitcase is in the attic but he is travelling more than ever to not only promote the UK but also to meet top business and thought leaders around the world from his BVTV Studios in Northumberland, Northern England. “Businesses have had to change the way they not only do business but go for growth,” he says ”We've responded and built the triple award-winning BVTV network of 9 Business Channels now reaching a massive diaspora of valuable business connections,” he continued. KEY TAKEAWAYS Learning and trust are the key components of a better business across borders. We mostly ignore the fact that being prepared for the new market and learning about their cultures beforehand is the foundation of success. This way, we can gain their trust. Our aim should be to encourage small business owners to take the first step without forgetting the commercial side of it. With the help of each other, we all can grow and scale our businesses. BEST MOMENTS “I believe that by being a better business and by that, I mean you know where you are to the planet, people, profits and purpose. By being a better business, you will achieve faster growth because people will want to do business with you because importantly as well when you are committed to the conscious embedded business agenda, we call out conscious compass, when you're committed to that you making a statement and saying you can trust us and trust is something that I believe has been a lot in the world and people want to trust. It is a big big issue now. It is an issue why people leave businesses; it is an issue why customers leave businesses so on that.” “There is a challenge, I think, in the best way to export is always to sell to your neighbour. Your neighbours first.” “What we need to do is, we need to give everybody confidence that they can achieve it. The work you're doing, sterling work you're doing particularly your great book there, is helping people realise the opportunities there. It's just getting off the ground to do it and that is the problem within many businesses with finding this just too few within the business a committed to growth.” “Small businesses are so usually so busy that they don't take enough time for learning. They say 90% of the success is in preparation. There's no doubt about that…Not enough businesses are prepared to go and understand the culture of a new country and that really is important to me. I think it is the foundation of success.” ABOUT THE HOST Levent Yildizgoren, the author of 'Good Business in any Language', is an award-winning entrepreneur, localisation professional, and a PRINCE2 qualified project manager. CONTACT METHOD Linkedin:  https://www.linkedin.com/in/leventyildizgoren/ Twitter: https://twitter.com/yildizgoren IG: https://www.instagram.com/levent.yildizgoren/ ABOUT THE GUEST Malcolm Gallagher is the Director of BizVision Ltd., a Chartered Marketer, Fellow of the Chartered Institute of Marketing, and a Freeman of the City of London. CONTACT METHOD www.bizvision.co.uk Twitter @BizVision LinkedIn /BizVision VALUABLE RESOURCES Do you have any questions about translation, localization, or international growth? Visit TTC website: https://ttcwetranslate.com/ Are you curious about how ready you are to go global? Take TTC wetranslate's Scorecard: https://global.scoreapp.com/ Take your business global with the 5-step LINGO modal! Purchase 'Good Business in any Language' on Amazon now: https://cutt.ly/2ORR

Discover Your Purpose: The Courage to Come Out of Retirement This Living to 100 Club Podcast invites as its guest George Jerjian, who shares his insights about embracing later life. George's book, Dare to Discover Your Purpose, is also the title of his online program. Here, participants, aged 55+, examine conventional approaches to retirement, learn to make choices to prosper, and learn to fulfill their true potential. We discuss how George serves as a “mindset mentor” for retiring baby boomers. Find out how he helps them discover that in the afternoon of their lives, they deserve a life of purpose and passion. Are we living a life of purpose or are we simply filling time? What is a growth mindset, and how do we find ways to grow? In his DARE program, discover your thoughts about retirement. Learn to assimilate new information. Re-wire the new views. And expand into new opportunities. Hear the approaches and solutions he offers to listeners? Join us for this inspiring conversation. Mini Bio With a business degree from Bradford University in England (1973) and a master's degree in Journalism from New York University (1993), George has been in business for 40 years. He has been a Chartered Marketer for 35 years and a partner in US commercial real estate for 35 years. In addition, he served as a financial adviser for five years in the 1990s. George is an Emmy-award-winning producer, a Distinguished Toastmaster, and author of 10 books. His 10th book, Spirit of Gratitude: Crises are Opportunities, gained him international media recognition. His online program – Dare to Discover Your Purpose – is a pioneering program and the first of its kind serving the retiring baby boomer market. A lifelong maverick, pioneer, and rebel, life has given George Jerjian successes and failures. Now it's all about making a difference with work that has meaning for him. This especially includes helping retiring baby-boomers recreate a life of purpose, passion, and potential. These better reflect how we live today: fit, healthy, active, and socially engaged — just like him. Items for Our Listeners George's Website: GeorgeJerjian.com George's latest book: Dare to Discover Your Purpose: Retire, Refire, Rewire

Discover Your Purpose: The Courage to Come Out of Retirement This Living to 100 Club Podcast invites as its guest George Jerjian, who shares his insights about embracing later life. George's book, Dare to Discover Your Purpose, is also the title of his online program. Here, participants, aged 55+, examine conventional approaches to retirement, learn to make choices to prosper, and learn to fulfill their true potential. We discuss how George serves as a “mindset mentor” for retiring baby boomers. Find out how he helps them discover that in the afternoon of their lives, they deserve a life of purpose and passion. Are we living a life of purpose or are we simply filling time? What is a growth mindset, and how do we find ways to grow? In his DARE program, discover your thoughts about retirement. Learn to assimilate new information. Re-wire the new views. And expand into new opportunities. Hear the approaches and solutions he offers to listeners? Join us for this inspiring conversation. Mini Bio With a business degree from Bradford University in England (1973) and a master's degree in Journalism from New York University (1993), George has been in business for 40 years. He has been a Chartered Marketer for 35 years and a partner in US commercial real estate for 35 years. In addition, he served as a financial adviser for five years in the 1990s. George is an Emmy-award-winning producer, a Distinguished Toastmaster, and author of 10 books. His 10th book, Spirit of Gratitude: Crises are Opportunities, gained him international media recognition. His online program – Dare to Discover Your Purpose – is a pioneering program and the first of its kind serving the retiring baby boomer market. A lifelong maverick, pioneer, and rebel, life has given George Jerjian successes and failures. Now it's all about making a difference with work that has meaning for him. This especially includes helping retiring baby-boomers recreate a life of purpose, passion, and potential. These better reflect how we live today: fit, healthy, active, and socially engaged — just like him. Items for Our Listeners George's Website: GeorgeJerjian.com George's latest book: Dare to Discover Your Purpose: Retire, Refire, Rewire

In this episode, we were joined by Richard Robinson, Managing Director of Xeim and Oystercastchers, who revealed his love for re-defining the rulebook, his passion for learning and the role mentoring has played in his life. Who is Richard Robinson? Richard is Managing Director of Xeim Engage, incorporating Econsultancy and Oystercatchers, and committed to making good things happen between brands, agencies and talented folk. He was named as one of the ten most influential leaders in digital & tech by BIMA as well as being a Chartered Marketer. Richard is a specialist in accelerating modern marketing performance & digital transformation. Most days you'll find him wrestling with some of the biggest strategic challenges facing the world's best-known brands. Before his current role Richard worked internationally with The Coca-Cola Company, domestically with McDonald's restaurants heading Adult and Family Marketing, and led Publicis Worldwide's P&G business across EMEA. In parallel Richard is a multi-award winning diversity advocate and has been recognised as a ‘Male Agent of Change' by the Women's Business Council & Management Today, as well being ranked in the top 20 male advocates championing women in business by both the Financial Times and Yahoo Finance. Vice-Chair of The Ideas Foundation, and a board Member of Creative Equals, BAME2020 and Edcom (The European Institute of Education in Commercial Communications). Regular mentor for WhosYourMomma, BIMA, NABS & The Women's Sport Trust. When time allows Richard is a remarkably slow marathon runner.

Jason speaks with David Pullara, a marketing instructor and brand-building expert who's worked with companies like Starbucks, Coca-Cola, and Google.David Pullara is a senior business leader with over 20 years of diverse experience in marketing strategy, brand management, and product innovation. He's spent 12 years of his career to date working with four world-renowned, consumer-centric, Fortune 500 organizations: Starbucks, Yum! Brands (Pizza Hut), Coca-Cola, and Google. David is recognized as a Chartered Marketer by the Canadian Marketing Association (CMA). He serves as an advisor to two technology start-ups (LeapGrad and Spiffy), an Advisory Council member for the American Marketing Association's Toronto Chapter, and a member of the CMA's Customer Experience Council. David is currently focused on consulting, advising, teaching and facilitating, speaking, and writing through his work as Principal of dp Ventures. He also serves as a part-time marketing instructor for the SchulichSchool of Business at York University.David's LinkedIn Profile: www.linkedin.com/in/pullaraDavid's website: www.davidpullara.comDavid's Consulting Services: www.davidpullara.com/consultingDavid's Blog: www.dpthoughts.caFor more resources, full show notes, & transcript. See acast.com/privacy for privacy and opt-out information.

On this episode, we're joined by Janine Allen. Janine Allen is President of Kaiser & Partners, a full-service communications agency headquartered in Toronto. A seasoned communications adviser with almost 20 years of experience, she oversees and has responsibility for the overall operations and strategic direction for the firm, and specializes in effective leadership communication.Janine develops and oversees strategic communications programs that enhance visibility and transform relationships. She helps clients manage through challenge and change, protecting and repairing corporate brand reputation.She is recognized as a designated Chartered Marketer by the Canadian Marketing Association and was named CPRS's PR Practitioner of the Year in 2017.⚡ Connect with Greg Witz on LinkedIn | Instagram | Twitter | Facebook⚡ Connect with Janine on LinkedInGreg's sole mission in life is to challenge all of us to be better. MAKING HUMANS BETTER HUMANS has been at the foundation of Witz Education for over 30 years. As an entrepreneur, thought leader, author, mentor and father, Greg creatively blends psychology and communication skills with street smarts and a no BS approach. From startups to the White House, bringing entrepreneurs and business leaders to the top of their game is Greg's passion. His rich understanding of organizational and human development coupled with his own corporate experience allows Greg to effectively and energetically design and deliver tailor-made programs that have transformed thousands of Witz clients' careers and personal lives.Learn more about what Witz Education can do for you at witzeducation.com or call 1.866.907.9480 toll-free from anywhere in North America.

Is your email marketing strategy a bit of an afterthought?  Perhaps you don't consider email to be a serious marketing channel, and whatever you send is reactive and not planned as part of an integrated marketing strategy. In this, episode 265 of Digital Marketing Radio we're looking at how email marketing can be a significant part of the modern marketing mix in 2022 and beyond. Joining me to discuss that is a lady who's a Chartered Marketer and awarded Fellow of the IDM with over ten years' marketing experience. She's author of a new book called Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing - and she's Founder & Strategy Director at Let'sTalk Strategy - welcome to DMR - Jenna Tiffany.

Christine Adams is Head of Marketing for Cloudmore, a market-leading software service company, streamlining the buying, selling and management of recurring services, with a global customer base. She is a Chartered Institute of Marketing (CIM) Fellow and a Chartered Marketer, held for 11 years, with 18 years experience in adding value to organisations through developing and implementing brand strategies and associated campaigns.  Christine also has a number of postgraduate qualifications in business analysis, marketing, digital marketing and leadership, after completing a BA Hons degree in Business. We talk about: How to build a team that can achieve your marketing goals What skillsets and behaviours make an effective team Is it better to be a specialist or generalist marketer/agency How to balance long term brand building with short term demand generation The best way for clients to choose an agency partner Her approach to managing agencies and how to hold them to account

Christine Adams is Head of Marketing for Cloudmore, a market-leading software service company, streamlining the buying, selling and management of recurring services, with a global customer base. She is a Chartered Institute of Marketing (CIM) Fellow and a Chartered Marketer, held for 11 years, with 18 years experience in adding value to organisations through developing and implementing brand strategies and associated campaigns.  Christine also has a number of postgraduate qualifications in business analysis, marketing, digital marketing and leadership, after completing a BA Hons degree in Business.

In this episode, award-winning Chartered Marketer and Fellow CIM, Abigail (Abby) Dixon shares the story and some of the content behind her book ‘The Whole Marketer'. You'll hear about why Abby wrote this book and what readers can expect to gain from it. As marketing roles continue to evolve, expand and embrace the complexities of the modern world of business, marketers are under increasing pressure to perform as individuals and teams. The Whole Marketer argues that now is the time to take stock of technical skills required, examine the latest thinking, identify capability gaps and discover how to be fulfilled in a professional context and as a human. Abigail Dixon looks at functions of a marketing team through a lens of personal development. Her rich experience comes from leading marketing teams, and training hundreds of marketers at varied stages of their career to achieve formal qualifications. She is passionate to help marketers to be a better version of themselves tomorrow.LinkedIn: Abigail DixonInstagram: @thewholemarketer Visit The Whole Marketer website here. Visit Labyrinth Marketer website here.

Welcome to a special edition of the Sales Code Leadership Podcast. This week we shall be focussing on Mentoring with Jo Turnbull, talking about her experience working with me as her mentor and sharing tips for those thinking about using this approach to personal development. Turnbull is a commercially aware Chartered Marketer with fourteen years' experience in Website Management, SEO, Social Media, Project Management and PPC. Helping businesses with their online marketing to get them the maximum exposure is her passion.Turnbull also runs Search London, a networking event for those in SEO, PPC and Social Media. She was on the committee for Search Y 2020, one of the biggest search conferences in Paris and is also the founder of Turn Digi, an online event that promotes entrepreneurs, rising talent and has a diverse range of speakers. During the podcast we also talk about the CliftonStrengths Talent Assessment for which I am a certified coach and is the foundation of our mentoring engagement.

This week we're joined by Emma Leech, Director of Marketing and Communications at Nottingham Trent University. Emma's career spans a breadth of Higher Education Institutions, with her teams winning a multitude of awards for their work in engaging young people. A founding chartered PR Practitioner, Chartered Marketer and Chartered Manager, she has also held industry positions including CIPR President in 2019. We talk about how campaigns in higher education have to work harder to engage young people, why demonstrating the value of education is vital and what the challenges of the past year mean for marketing and communications over the coming months.    Emma on Twitter @EmmaJ70 https://www.ntu.ac.uk/staff-profiles/senior-management-team/emma-leech    Emma's Recommendations  Brené Brown Dare to Lead book, her podcast of the same name is here https://brenebrown.com/dtl-podcast/  David Olusoga, Black and British, a Forgotten History book, and his show for BBC can be found here https://www.bbc.co.uk/programmes/b082x0h6  Calm Edged Rebels Podcast  https://calmedgedrebels.com/  Disrupting the Degree podcast with Stephen Cleary  https://podcasts.apple.com/gb/podcast/disrupting-the-degree/id1529940932   Insight Timer app https://insighttimer.com/  https://www.allthingsic.com/  https://wonkhe.com/

This week I'm joined by Charelle Griffith, Chartered Marketer and Blogging Superfan. Charelle actually inspired me to dust off my own blog, and share some new posts, and I think she might inspire you to do the same too! You can find Charelle at: www.CharelleGriffith.com  Instagram: instagram.com/charellegriffith  Twitter: Twitter.com/CharelleGriff Facebook: Charelle Griffith - https://www.facebook.com/charellegriff  LinkedIn: https://www.linkedin.com/in/charellegriffith Podcast: Free and Figuring It Out www.freeandfiguringitout.com You can find me at: www.freelancelifestyle.co.uk Instagram: @emmacossey Twitter: @freelance_life Facebook page: The Freelance Lifestyle Facebook Group: https://www.facebook.com/groups/freelancelifestyle

Pedro Caramez & Claudia Reis will host a conversation with book author Jenna Tiffany. Marketing Today is an initiative created by me and Claudia Reis to discuss the marketing landscape at a broader scale, inviting people from different parts of the world, Speakers, CMOs, brands and marketing leaders that we want to learn more about. Claudia is a Marketing professional and spent more than 20 years in the corporate side of things, working in Lisbon, Barcelona and Madrid in different industries. Started her career managing brands in the FMCG. In the past 9 years, she was focused on 360 marketing and strategic partnerships while at Walt Disney. Book Giveaway for 1 participant at the LIVE event. Book Marketing Strategy: Overcome Common Pitfalls and Creative Effective Marketing - Jenna Tiffany Bio Award winning marketer - recognised as one of the top 50 marketers to follow in the world. Founder & Strategy Director at Let'sTalk Strategy providing strategic consultancy services across the digital marketing mix. Chartered Marketer and awarded Fellow of the IDM with over ten years’ marketing experience. Jenna has consulted with brands such as Shell, Hilton and World Duty Free to name a few on email marketing strategy. Book presentation Packed with global examples and case studies, the book opens by discussing the role strategy plays in any organization's long-term vision. It also discusses the key models and frameworks that can be used to analyze the marketing environment, and offers information on segmentation, targeting and positioning. Importantly, it will outline some of the key challenges likely to crop up, and gives pre-emptive tools for avoiding them. --- Send in a voice message: https://anchor.fm/pedrocaramez/message

The truth about thought leadership with Rachael Kinsella - MAF271 This week let's talk about becoming a thought leader and what it really means. My guest is Rachael Kinsella. And this is episode 271 of the Marketing and Finance Podcast. We chat about: ·      Rachael's background, iResearch Services and her content work ·      The cliches that surround thought-leadership and the reality ·      How to go about becoming a genuine thought-leader ·      Setting goals and coming up with the messages ·      Research, data and informed opinion ·      Getting the messages out there Who is Rachael Kinsella? Rachael is a Chartered Marketer, Fellow and CIPR communications professional with over 18 years of editorial, communications, full mix marketing, and business development experience across professional and financial services. She specialises in thought leadership and works for iResearch Services. Links and Show Notes. For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) for the show notes. What is the Marketing and Finance (MAF) Podcast? This podcast is all about keeping marketing simple and all things finance. I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy. The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath! We talk about: How you can grow your business using content marketing and social media How you can keep your Marketing strategy and communications simple Topics, issues, products and business models from the world of finance You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes). Fancy Appearing on the Show? Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk/ (http://rogeredwards.co.uk)

Is your brokerage fully maximising the support you can give your clients and any changes they have had to make to their process during COVID? Have you had to innovate your business in any way? What relief could you and your clients be eligible for? On today's episode, we're excited to be chatting to Director of Incentives and Reliefs at Markel, Justine Dignam. Justine is responsible for driving the development, growth and management of the tax incentives and relief division of Markel Tax. She joins us to discuss who, why, how, when and what is R&D Tax Relief and how it applies to the insurance industry.   LEARNING OBJECTIVES: There are tangible ways in which insurance brokers and clients of insurance brokers should be looking at their tax position. R&D Tax Relief is provided by the UK government and is one of the UK's most generous tax reliefs. There are 6 million businesses classified as UK SMEs and only 60,000 claim enough for R&D Tax Relief – this means a lot of businesses are not aware of this. If you've recently pivoted your business and you've had to develop processes, planning and testing into your development, it's worth having a conversation about R&D Tax Relief.   BEST MOMENTS: ‘'The analogy that I always work with is a little bit like if you've got heart condition and you went to your GP and said, I really feel that I've got a problem with my heart, you certainly wouldn't expect your GP to say ok, hop on the bed, and I'll take a look - you would expect that they would refer you to a cardiologist to give you specialist advice. That's how we work with our referral partners throughout the UK.''   ‘'Going back to that uncertainty, that's really very important because around that uncertainty is where the R&D kind of development work is incurred.''   ‘'If somebody has had a significant spend on a project where they've had to overcome some technical uncertainties or made advances in processes, then that's definitely worthy of a conversation. We can ascertain whether somebody's got a valid R&D claim within a 10-15 minute telephone conversation.''   RESOURCES: Justine Dignam's profile: https://www.linkedin.com/in/justine-dignam-17423b16/ Justine's email address: Justine.dignam@markel.com   ABOUT THE GUEST Justine joined Markel in 2014 and has been responsible for leading the strategy and development of introducing tax incentives and reliefs to accountancy partners. Previously she has worked within the professional service and accountancy sector in senior positions and at partner level for many years. She has an Msc in Marketing Management, holds the CIM DipM qualification, is a Chartered Marketer and a Fellow of the Chartered Institute of Marketing.   ABOUT THE HOST Sarah Myerscough is the Sales and Marketing Director of Boston Tullis Group. The founder of The Insurance Brokers Podcast, she brings a wealth of marketing experience and a fresh perspective on marketing in the insurance sector. Boston Tullis works with insurance brokers to offer solutions to business development ceilings, particularly in the rapidly developing fields of video marketing and thought leadership. If you would like Sarah to help you develop an integrated marketing strategy, using state of the art concepts, then please book a free 20 min call via Calendly    Website: https://bostontullis.co.uk/ Evaluation Link: https://s.bostontullis.co.uk/s/podcastevaluation

The Canadian Marketing Association (CMA) recently released the results of the CMA Survey on Marketing Talent. Although it is common to see women in marketing leadership roles, experience and perspectives on inclusion differ between women and men, and between minority and non-minority groups. We recently had the chance to chat with the CEO of the CMA, John Wiltshire. In this role, John provides the overall strategy and execution of the CMA mandate and champions the fundraising and product development of a new Chartered Marketer designation. Prior to this role, John spent over 20 years as a senior executive in the financial industry. His core strengths include product design, branding, promotions and communication. John is renowned for using a combination of diplomacy, tenacious leadership, strong core values and objective decision making to deliver resultsIn this podcast, John discussed the results, the importance of diversity and inclusion, and what organizations can do to break down these barriers for women in the workplace.

We don't have a new episode this week - Kenny hasn't been feeling well, but in light of how popular Trevor Baker's episode was, we thought personal branding is something critical to anyone facing career changes.This episode first aired Feb 10, 2020. ---Peter Rodriguez MBA, Chartered Marketer, comes on the show to talk about his Award-Winning Brand Igniter™Peter is a former CMO, Ex Kellogg’s, Pfizer, Nestle, J&J, Smucker. His new marketing program helps individuals build their personal brand image.Philly still sounds like he's in witness protection - he's going to drown this mic and get a new one.As a courtesy for the boys, Peter has provided a link for This Commerce Life users to see some of Peter's BRANDMI™ Personal Branding Framework https://www.brandigniter.ca/brandmisample

Welcome to the “Live Conversation” on Allatra TV. Today we would like to present to you our today’s special guest – Thiru Sayandhan. Thiru Sayandhan is the CEO of Sunshine Healthcare Lanka LTD, a leading healthcare business in Sri Lanka for more than 5 decades. Sayandhan has more than 30 years of multinational experience in pharmaceuticals and medical devices. He is currently a doctoral candidate possessing the MBA carrying “Chartered Marketer” and “Practicing Marketer” titles. To his credit, he is a fellow of Chartered Institute of Marketing, Sri Lanka Institute of Marketing and Institute of Management of Sri Lanka. During his leisure time, Sayandhan focuses on teaching MBA students and developing people. Today we are happy to have this Live Conversation with Thiru Sayandhan. He will kindly share with us his vision of the Creative Society. We will discuss how the Healthcare industry should be organized in this Society? What are the most important things to be achieved in this path? The project Creative Society is implemented by volunteers of ALLATRA International Public Movement in order to find out how each person in the world envisions the future of our Society. If you would like to learn more about the Creative Society project, please visit allatraunites.com or you can send us an email at info@allatraunites.com Creative Society. UNITED WE CAN | International Online Conference: https://youtu.be/gdHJOk6jx1o​ Creative Society Unites Everyone: https://youtu.be/RzR4ED3Nvak​ Creative Society: the Prospect of Civilization: https://youtu.be/BhrGh1BCITI​ #allatraunites​ #creativesociety​

Guest Bio: Laura Ryan BA (Hons), MSc, DipM MCIM  Laura has a First-Class Honours in Marketing and a Masters in Management and has also achieved Chartered Marketer status via the Chartered Institute of Marketing.  Laura joined the Agriculture and Horticulture Development Board (AHDB) in 2007 after successfully launching premium beef & lamb brands within a large butchery business in the North East of England. Working her way through the ranks she was appointed as Sector Strategy Director for Beef & Lamb Board in 2015.She led the strategic review and development for the Beef & Lamb sector in England by identifying key challenges and opportunities which deliver long term growth. Last year Laura successfully launched Lavenpark, her own consultancy business which is working with levy boards, government and commercial companies to achieve greater success through improved industry insight, connectivity, business development, marketing, and communications. Laura is the founder and global Chair of Meat Business Women which launched in 2015. It has recently been recognized by the United Nations with Laura presenting on the contribution Meat Business Women makes to the global Sustainable Development Goals.    Link Meat Business Women   Episode Quotes On Strategy -- “Don't let folks tell you that it's more complicated than that. Understand, do the research, understand where you are now, what's the ambition, what's the macro-environmental impact, what are your competitors doing, get the research, get the data, and then map out a road map.” - Laura Ryan   “Strategic networking is essentially about generosity and reciprocity, but we have to invest time in it. And [we're] debunking the myth that your networking is turning up to conferences or after work functions with mediocre wine and dreadful canapes... It's genuine care, but also having that strategic intent. And being able to say – this is where I want to be able have an impact in my industry, my sector, wherever it may be.” -Michelle Redfern   "I think the networking piece is really important... investing in your network, in your personal board.”  - Laura Ryan   “Be brave and push yourself outside your comfort zone.” - Laura Ryan

Zach and Dr. Ray Sylvester reflect on part of the Sermon on the Mount in Matthew 7, judging without being judgmental, discuss how to bring correction to our culture graciously and directly, and...how Ray has NEVER EATEN A PB&J!! Ray is a professor of marketing and personal branding at Anderson University in Anderson, IN. He was a senior lecturer and leader of two music business programs at Buckinghamshire New University. He co-wrote the first music business program in Europe in 1996. Ray has presented across both Europe and the US on the topic of personal branding. He is also published through academic books, in both the US and the UK. He is a Chartered Marketer and holds an MSc in Behavioral Science and an MA in Management. As a personal branding coach, Ray works with executives, professional athletes, and chart-topping artists/musicians. Ray's doctoral research was in personal brand management.

“Women in Food and Farming” is a group of professional women in food, agriculture and the land-based industries at all stages of their careers, who get together to discuss business issues, support each other via mentorship and advice, and help generate networks of contacts that might be useful to themselves and their businesses. Founded in 2011 by Christine Tacon CBE, the group started back in 2011 with just five women and has now grown to over 400 members. Christine is known to many as the first Grocery Code Adjudicator and head of the Co-op's farming business, she has just been appointed Chair of Assured Food Standards which operates the Red Tractor Assurance scheme amongst other roles. In our current strange times, Beanstalk is very proud to offer our extensive platforms to allow Women in Food and Farming to continue their conversation and debate and to encourage new members ongoing to join them, be that on a virtual Broadcast basis. On our third Broadcast for the Group, Christine gives a group update before Max MacGillivray – Editor in Chief of Beanstalk, talks with the great Jane Craigie on the Rural Youth Project that she is highly involved with. Jane is a Chartered Marketer with over 25 years' experience in marketing within the agri-food sector. She is a member of the executive board of the International Federation of Agricultural Journalists and the council of the British Guild of Agricultural Journalists. The Rural Youth Project is an international grassroots movement for positive change to empower young people (18 to 28 years of age) to develop their leadership, enterprise & activism skills, to play an integral part in making rural places attractive and viable for young people to build their lives and their futures there. Ultimately the project wants to better understand young rural people, inter-generational links and to stem the outflow of vibrant young people from rural places. The session with Jane seeks to understand how our rural Gen Zs and millennials are feeling post Covid. What keeps them living rurally, where their challenges lie and what can be done to support them and to keep them driving rural communities forward. It is a fascinating conversation with Jane! Post the main Broadcast, we ran our very successful break out rooms with all those participating allowing lots of chat and debate!

In this week's episode, we talk with Claire Carlile, owner of Claire Carlile Marketing and a Chartered Marketer at the Chartered Institute of Marketing.We dive deep into Claire's early career in Education and how her teaching experiences led her down the path of a career change, getting her Masters in Marketing, and how she began her career in Digital Marketing. We explore her time at agencies and how she knew that small-business marketing was her passion, and how that led her to SEO.We talk at length about impostor syndrome, getting into SEO speaking, the importance of say “Yes” to things that may scare you, as well as cover her upcoming Brightlocal Academy course.For this week's topic, we get Claire's perspective on what it's like to run a small boutique marketing agency, and we answer over 10 Twitter questions submitted and declare the winner for a free Page 2 Podcast 2-shirt!

Ben meets Jane Craigie from Jane Craigie Marketing, a marketing, media and communications business, based in Scotland and focused on the rural sector and food and farming businesses. Jane is a Chartered Marketer with over 25 years’ experience in marketing within the agri-food sector. She is a member of the executive board of the International Federation of Agricultural Journalists and the council of the British Guild of Agricultural Journalists (and a former Chair). She also co-founded the Rural Youth Project.

Dr. Ray Sylvester is an Associate Professor of Marketing & Personal Branding at Anderson University. He was a senior lecturer and leader of two music business programs at Buckinghamshire New University in Wycombe, England outside London and co-wrote the first music business program in Europe in 1996. Ray has presented across both Europe and the US on the topic of personal branding, is published through academic books in both the US and the UK, and is a Chartered Marketer. As a personal branding coach, Ray works with executives, professional athletes, and chart-topping artists/musicians. In this episode, we talk about personal brand, personal identity, and ways to use the two to create value. Ray explains the depths one must go to truly understand themselves before they can harness their identity and create a strong brand. Mentioned In This Episode:Personal Branding Article on the 4 ElementsMind, Self, & Society - George Herbert MeadThe Johari WindowJRE Podcast w/ Mike Tyson (Episode 1 & Episode 2)Ray's Tweet About "Value"The Presentation of Self in Everyday Life: Erving GoffmanContact Dr. Ray Sylvester

Marketing is a topic that comes up frequently in the Freelance Heroes community, so it's a surprise that we've left it until Ep26 to talk about it. Well, it is worth the wait, as Ed puts your questions to Marketing Strategist, Georgina Lewindon. Georgie is the owner of Glew Marketing and a strategic marketing consultant who specialises in helping small businesses develop a more measured, structured approach to their marketing. A qualified Chartered Marketer, Georgie has over 16 years' experience building and managing marketing functions across a diverse range of industries and sectors. She is also a board member for the Chartered Institute of Marketing (CIM) in Wales, and enjoys writing about the parallels between marketing and parenting on her Marketer Mum blog when time allows! You can get in touch with her on Twitter @g_lewindon or visit glewmarketing.co.uk

Covid has been hard on businesses and self-employed people in many sectors. And we've been hearing that women of all ages, ethnicity and backgrounds have been hit particularly badly because of the sectors they work in. Professor Julia Rouse has the figures and Claudia, Anna and Amy have the experiences. Join them as they discuss 2020 and the future. Recorded before the latest lockdown in England, and the extension of the Furlough scheme were announced, with:Claudia Welsh, founder of B Empowered A1 Ltd. - business coach/mentorAnna Price, founder of Rural Business Awards and a freelance Chartered Marketer and strategy specialistAmy Solon, hypnotherapist and owner of Elements Hypnotherapy in Dunfermline near EdinburghJulia Rouse, Professor of Entrepreneurship · ‎Manchester Metropolitan University.

‘SSAS Superstars’ author, Louise Righton is educating and inspiring people to achieve financial independence by taking control of their own personal economy. With an initial desire to provide security for her husband and two daughters who both have special educational needs and disabilities, Louise found a way to create a legacy for them should anything happen to her and now she is helping others to do the same.   KEY TAKEAWAY “Dare to be different. Have the courage to pursue your purpose and to create a legacy. Be an ebony wand bearer. Ebony wood being most suited to the hands of the nonconformist and the individual; those pursuing their purpose and not being detracted from that. Pursue your passion!”   ABOUT LOUISE RIGHTON Louise Righton is one of the new wave of SSAS Trustees learning how to unlock pensions built up over a lifetime of contributions and turn them into a multigenerational family asset. Louise has spent her thirty-year career as a global marketer, building consumer health and pharmaceutical brands. A graduate in Industrial Management, a Chartered Marketer and Fellow of the Chartered Institute of Marketing, Louise also holds a master’s degree in Strategic Marketing Leadership. She is a property investor, SSAS Trustee and founder member of SSAS Alliance. Louise co-authored SSAS Superstars! How Ten Entrepreneurs Unlocked Their Pensions – Without Waiting to Retire with Mark Stokes, founder of SSAS Alliance, in 2020.   CONNECT WITH LOUISE Facebook: facebook.com/louise.righton Instagram: @loussas_property LinkedIn: linkedin.com/in/louiserighton Book link: http://bit.ly/ssassuperstars   ABOUT THE HOST - AMY ROWLINSON Amy is a Coach, Mentor, iTunes #1 Podcaster, Mastermind Host, Speaker and Property Investor. Through coaching and workshops, Amy works with businesses to Focus on WHY to create people-centred environments, by improving productivity and employee engagement by focusing on fulfilment, values and purpose.   Amy inspires and empowers entrepreneurial clients to discover the life they dream of by assisting them to make it their reality through their own action taking. Helping them to focus on their WHY with clarity uniting their passion and purpose with a plan to create the life they truly desire.   If you would like Amy to help you focus on your WHY then please book a free 20 min call via www.calendly.com/amyrowlinson/enquirycall    Please sign up for the weekly Friday Focus newsletter at https://www.amyrowlinson.com/subscribe-to-weekly-newsletter   CONNECT WITH AMY https://www.instagram.com/focusonwhy/  https://www.instagram.com/amy.rowlinson/ https://www.facebook.com/RowlinsonAmy/ https://www.facebook.com/focusonwhy/ https://www.facebook.com/groups/focusonwhy/ https://www.linkedin.com/in/amyrowlinson/   HOSTED BY: Amy Rowlinson   DISCLAIMER The views, thoughts and opinions expressed in this podcast belong solely to the host and guest speakers. Please conduct your own due diligence.

Helen Harding is a both a CAM practitioner and a Chartered Marketer. She spent over twenty years working in marketing and business before following her interest in personal development. Within four years Helen was earning a living as a practitioner, working three days a week but earning the equivalent of a full-time salary. Her passion for marketing and business never left her, and she recognised that these were the areas her fellow practitioners struggled with most. She started to support her colleagues, helping them to build their own businesses, their way. Helen’s unique approach blends her skills in personal development, marketing, and business specifically to support other CAM practitioners. She has had the opportunity to lecture at university on business skills and planning, tutored and supervised student practitioners, and developed and implemented business structures for private practices and colleges teaching CAM practitioners.

This week I am joined by my great friend and co-author Louise Righton. Louise Righton is one of the new wave of SSAS Trustees learning how to unlock pensions built up over a lifetime of contributions and turn them into a multigenerational family asset. Louise has spent her thirty-year career as a senior level global marketer in the life sciences industry, building consumer health and pharmaceutical brands. A graduate in Industrial Management from Nottingham Trent University, a Chartered Marketer and Fellow of the Chartered Institute of Marketing, Louise also holds a master’s degree in Strategic Marketing Leadership from Henley Business School. She is a property investor and residential landlord, SSAS Trustee and founder member of the SSAS Alliance regional networking groups in Yorkshire and the East Midlands. Louise is co-author of SSAS Superstars! How Ten Entrepreneurs Unlocked Their Pensions – Without Waiting to Retire, published in 2020, and is a regular contributor to podcasts on the subjects of wealth-building and SSAS pensions.  https://www.linkedin.com/in/louiserighton https://www.facebook.com/louise.righton See omnystudio.com/policies/listener for privacy information.

Join Carrie-Ann Wade in episode nine of Cat's Pajamas Conversations, this time with Asif Choudry. Asif Choudry is Sales & Marketing Director with resource, an award winning creative marketing and print provider. He is a CIM Fellow and Chartered Marketer. He is the founder of #CommsHero @CommsHero the award winning conference that is a community celebrating the heroics comms people perform every day. Although a big fan of social media, he’s not afraid to use tried and tested comms channels like meeting IRL (In Real Life), speaking on the phone and handwriting a letter or three. In this episode, Carrie-Ann and Asif talk about the #CommsHero journey, what next - including the upcoming Comms Hero Week - and who Asif's Comms Heroes actually are. You can connect with Asif via Twitter @AsifChoudry or Linked In. And you can find out more about Comms Hero Week and book your place at www.commshero.com.

Niloufer Afzal is the CEO of G2G Impact Group and a Business Transformation Coach. She leverages her knowledge and experience in Strategic Planning, Marketing and People Development at Fortune 500 companies in North America, Europe and Asia to help businesses plan, perform, collaborate and lead in a disruptive world. She started G2G Impact Group with a vision of helping businesses achieve industry leading top and bottom-line growth, by leveraging a comprehensive system of products and design thinking solutions.1. Stratapedia is a proven vision-based strategic planning model that helps turnaround the baseline business & accelerate growth.2. InnovMAP is a complete innovation ecosystem that enables businesses to deliver innovation outcomes that are predictable, incremental & profitable.3. The uniqueness is driven by a scientifically-proven coaching framework that underpins all the projects, helping drive high performance and engagement across all areas of the organization.Over the years, Nilo has been an architect of iconic brands across industries including CPG, Pharmaceuticals, Consumer Electronics and Manufacturing. Having led Merger & Acquisition projects, she is recognized for helping teams deliver outstanding results while navigating change. Nilo has an MBA in Marketing & International Business. She is also a Chartered Marketer and a Certified Coach. Beyond the professional space, she believes in giving back to the community as a mentor to new immigrants; helping them become job ready for life in Canada.https://www.g2gimpactgroup.com/https://www.linkedin.com/in/nilouferafzal/Barry Forward, Executive Coach - Reinvention, Transition Coaching, Career Counselling, Leadership Coaching, Business Coaching, Entrepreneurship, Executive Career Coaching, Accountability Coaching email: barry@rebootforward.com

Today, we welcome back Steve Durbin, Managing Director of the Information Security Forum (ISF), to discuss the evolving implications of data privacy in the face of our concerns around information pertaining to public health. Companies and employers are starting to collect and process new categories of potentially sensitive information about their employees, including whether they are displaying symptoms of the virus, the results of any COVID-19 testing and body temperature checks, and their geolocation data and social contact history. The imperative for public health is clear, but what new data privacy issues does this raise for companies and employees?     For more information on how the ISF works with organizations to address their challenges, please visit …. https://www.securityforum.org/   Steve Durbin – Biography       Steve Durbin is the Managing Director of the Information Security Forum (ISF). His main areas of focus include strategy, information technology, cyber security and the emerging security threat landscape across both the corporate and personal environments.  He is a frequent speaker and commentator on technology and security issues. Formerly at Ernst & Young, Steve has been involved with IPOs, mergers and acquisitions of fast-growth companies across Europe and the USA.  Having previously been senior vice president at Gartner, he has advised a number of NASDAQ and NYSE listed global technology companies. Steve has served as a Digital 50 advisory committee member in the United States, a body established to improve the talent pool for Fortune 500 boards around cyber security and information governance and he has been ranked as one of the top 10 individuals shaping the way that organizations and leaders approach information security careers. He has also recently been featured on the top 20 most influential list of leaders whose companies have a vision that shapes the conceptual landscape of their respective industries. Steve is a Chartered Marketer, a Fellow of the Chartered Institute of Marketing, Forbes Business Council Member and a visiting lecturer at Henley Business School where he speaks on the role of the Board in Cybersecurity.  

Today I spoke to Lindsay Woodward from LW Marketing in Rugby, Warwickshire about how she helps businesses with their marketing and her passion for writing books. Lindsay's profile on Linked In I'm a CIM qualified Chartered Marketer with 17 years' experience in helping to enhance brands and grow businesses. As a Consultant, I work with companies that require marketing support. Whether it's aiding an existing marketing team or looking after all the marketing for a company, I can develop marketing strategy, produce a marketing plan and executive a range of activities as needed. ​ Although I am a specialist in the construction industry, I've also helped out a range of other businesses, including those in the technology, professional services and utilities industries. I have a wealth of experience across the full marketing mix. This means I'm able to write plans that effectively utilise a range of actions, such as copywriting and content development, digital marketing, blogging, social media management, PR, campaign development, lead generation, event planning and internal communication. Whatever the action, the important thing is to find out what's right for your business.

Zach talks with Dr. Ray Sylvester about the intersection of faith and identity. Ray is associate professor of marketing and personal branding at Anderson University in Anderson, IN. He was a senior lecturer and leader of two music business programs at Buckinghamshire New University. He co-wrote the first music business program in Europe in 1996. Ray has presented across both Europe and the US on the topic of personal branding. He is also published through academic books, in both the US and the UK. He is a Chartered Marketer and holds an MSc in Behavioral Science and an MA in Management. As a personal branding coach, Ray works with executives, professional athletes, and chart-topping artists/musicians. Ray's doctoral research was in personal brand management.

Manuj Aggarwal and Isaac Mostovicz talk about the strategic marketing approach in this new episode of Bootstrapping Your Dreams Show. Learn how to improve your marketing skills to grow your business.So what are you waiting for? Tune In Now! In this episode, we will learn about:MarketingWhat makes a good marketing strategyHow to improve your current marketing strategy  What is the strategic marketing approachHow to speak to your clientHow to monitor marketing strategiesHow to get the best out of your marketing effortsHow to turn customers into die-hard fans About Isaac MostoviczIsaac Mostovicz has been working in the industry for over 35 years. At that time, he has gathered many skills that aid in the development of businesses' marketing strategies. He views marketing as an investment where the payoff can be improved profit margins and increased sales. He sees marketing strategies as a means to scope investments as well as assess their risks.   ·   Education: Ph. D in Organisational Behaviour and Luxury Marketing from The University of Northampton (2008); Doctoral Core Research Methods Training (DCRMT) Programme in General Business Administration and Management from Cranfield School of Management (2004); MBA in General Business Administration and Management from The Open University (2000)·   Experience: 35 years as a CEO of a large company; Current Principal of Isaac Mostovicz -Marketing Solutions; Owner of Janus Thinking LTD., Was a President of Allied Diamonds Inc. (for 22 years until September 2018)·   Accomplishments: Written several business-oriented articles; Two licenses and certifications (FCIM and Chartered Marketer) from CIM- The Chartered Institution of Marketing  Links And Mentions From This Episode: · Isaac's Website: http://isaacmostovicz.com/· FREE MindSparkers' Inner Game Mastery Accelerator Series: http://mind.innerget.com · FREE StartupFounders' Technology Accelerator Series: http://tech.innerget.com · TetraNoodleProfessional Training: https://courses.tetranoodle.com  Thanks for Tuning In!Thanks so much for being with us this week.Have some feedback you'd like to share? Please leave a note in the comments section! Enjoyed the episode?Kindly share it with your friends. See acast.com/privacy for privacy and opt-out information.Support the show (https://tetranoodle.com)

Peter Rodriguez MBA, Chartered Marketer joins the boys. They talk about personal brand marketing, and why it's so important. Philly still sounds like he's in witness protection.

This weeks guest is Peter Sumpton. Peter is a Marketing Study Lab - Tutor and Pod caster. Peters two favorite Marketing quotes are: ‘People like us, do things like this’ Seth Godin. ‘The most human company always wins’ Mark Schafer. Peter has worked within the Marketing profession ever since leaving University via various organizations from SMEs to large multinational PLCs in a number of different market sectors including; media and manufacturing. Throughout his careers Peter has held many positions within Marketing, starting as an assistant and working through the ranks to Head of Marketing. In going through this ‘ground up’ journey he understands that although every business is different, through robust and justifiable Marketing Strategies, tailored to a particular industry with a certain target market in mind is where the Marketing magic happens! Having been in the same position himself and want to develop his skill thought a more structured way of learning marketing, Peter knows exactly what it takes to learn, study and master marketing theory and putting it into practice, becoming a Chartered Marketer in the process. The passion and commitment to the profession he loves – Marketing, can be infectious.Links: Facebook Group: www.facebook.com/groups/marketingstudylab Podcast: https://marketingstudylab.co.uk/free-resources/podcast/ Website: www.marketingstudylab.co.uk Make Contact: www.linkedin.com/in/petersumpton www.twitter.com/cousinp81 www.instagram.com/marketingstudylabWelcome back to the fuel your legacy podcast. Each week we expose the faulty foundational mindsets of the past and rebuild the newer, stronger foundation essential in creating your meaningful legacy. We've got a lot of work to do. So let's get started. As much as you like this podcast, I'm certain that you're going to love the book that I just released on Amazon if you will, your legacy, the nine pillars to build a meaningful legacy. I wrote this to share with you the experiences that I had while I was identifying my identity, how I began to create my meaningful legacy and how you can create yours. You're going to find this book on Kindle, Amazon and our website Sam Knickerbocker. com.Welcome back to the fuel your legacy podcast. And as always bringing on the movers the shakers, the people who are making the transition from living somebody else's legacy, fulfilling building somebody else's legacy to taking ownership. of who they are and who they're meant to be their talents, their identity and bringing it to the world, which is you. So thank you for listening. If you love this podcast, if you've been getting tons and tons of value out of it, go please, and write a review on whatever app you're listening to this on, whether it's iTunes, Google, play, Spotify, Stitcher, wherever it is, go write a review, rank, and review so that more people can hear this valuable content. Today, we're going to be talking to Mr. Peter Sumption something correct pump somebody else. That's correct. Believe me, I've had all sorts, but that's fine. I believe you know that perfect. So Peter something. The cool thing about Peter something is, I love his angle that he's taking on this. So he is a master of marketing. But he calls himself the Lego master of marketing. It's important to as part of marketing, attach yourself something well known, so that people will remember you. So I love this idea of the Lego master of marketing, taking the messy building blocks which we all if you've ever tried tomorrow yourself brand yourself, you know that there is a mess, right? Especially if you have no idea what you're doing. If you've ever played with Legos, you also understand it's a mess, and you can build whatever you want. But with no vision, you usually don't get very much. So all the messy building blocks as to what makes up a successful marketing plan takes them to codify them, make them easily understood so that it looks presentable. And you've got a cool little for me, I don't know why I always think of Star Wars when I think of Legos. But a nice little Millennium Falcon driving around, right? Because that's just what I think. Maybe that's indicative of the time in my life when I played with my legs. Yeah. But go ahead, Peter, let us know kind of your story. Share that transition. What made you leave another really exciting thing to listen to Peter's story very closely. We have not had very many guests here that are in his exact position and the timing of this could not be better. So listen to that. And if he doesn't, if you don't pick it up, I'll draw attention to it after a story but I'm shooting We're excited for this to take it away, Peter.Great, what an intro. Thank you so, so much. And thank you for having me on absolute pleasure. So I suppose the first thing to say is that the whole Lego thing. I remember when I was younger, and that's I suppose whether the story starts and similarly to you, I was into Star Wars and more the space Lego. And that was kind of the first thing that I ever had in terms of Lego the spaceship that I build and break down and build and break down and fast forward into right now. That's why I like to cast myself as the Lego master of marketing. It's a bit catchy, but it also goes back a long way to where I started and kind of a love of Lego. And then from that building a love of marketing. So let's leave the Lego for one side, the moment I grew up in a small town, middle of nowhere and kind of had two choices went to school. Fine family No problem. It's not a wonderful rag to riches story, nothing like that. Pretty standard to be fair. But in the town where I grew up, you had two choices. You either lived, worked there and basically spent your whole life in that town, or you moved away. So, it was my decision that I would go to university. And I had to choose something that I thought would be interesting for the next three years of my life to do to study, flicking through university books, and thinking, Okay, I'm not as bright as I probably think I am. So doctor, dentist, lawyer, that's way out to the field, no chance. This marketing thing. This is quite interesting. I wonder what that's all about. Andlike anybody, the first thing you think of when you think of marketing, or generally most people will think of advertising or communication, because that's, that's the bit we see. That's the bit that everybody sees. And everyone's got an opinion about it. Simple as that. But I liked that about marketing. And I liked the fact that within marketing, it went deeper than that. And a color or a brand or a logo, or even an advert or a con type of communication could change somebody's mindset and effectively affects what they're thinking about a particular company, or a product or a service. So I thought let's have a go at this. So went to university I spent three years going to a lot of boring lectures, spend three years going to some interesting lectures and spent three years playing a lot of football and doing a lot of drinking and stuff that a lot of people do and they go to university and leaving University for fantastic you know, degree happy days. pat on the back. Well done P. Now to get a job, or just some a CV out, I've been to university, I've got a degree someone's bound to pick me up straightaway snapped me up. And I remember Actually, I had this discussion today with somebody that I'm tutoring. And I said to them, I remember sending my first application for a job after university and being nervous about it because I was thinking, I'm going to get this job and I'm going to have to do it. And they're going to ask me questions. And I've never been in this position before. This is a bit strange. I never heard from them and then sent another and never heard from another and never heard from and I suppose all this is up to where I am now. I almost took the first job that I could get just because I wanted to get a job. And a lot of people will be listening and thinking, will you look just to get a job in the first instance, you know, I kill to go to university and get a job and yeah, you're buying right? Some people really struggle to get that job, but it does have a lasting impression on you and it does massively affect The way your life goes and the way it's guided and how you grow and develop as a person and within your, your profession, it just does. So I had a few marketing jobs thought I knew it all thought I knew what good marketing was, sorry, communications based focus straight on the straightaway. And this was pre-internet, by the way. So, anyone that's, that's probably under the age of say 1816. Listening is probably thinking, what did you do pre-internet? Well, this is a good question. Really, what did we do? I can't remember. But fast forward a little bit after those few jobs. And I came to this realization that marketing isn't just about communications, although that is what people see, and believe it to be, first and foremost. And I've got a little analogy for you here and hopefully, this will make sense. Going pre-internet by the way, so let's go School for a second. If you're writing a letter to somebody if you have to write a letter, what do you start that letter with? You start it with somebody's name and their address. You know who you're writing that letter to. And then you go on and you build the letter, you construct the letter main points and then sign it and send it up. What you don't do is write it and then think, who am I going to send this to? And, and that's the bit of marketing that a lot of people even in marketing, don't quite understand. The fact that it's all about I mean, maxing simple, it's, it's all about who you're targeting your market in general. And then the communication on top is very much that cherry on top of the cake. If you don't build the cake First, there's no point in having the cherry of communications. So anyway, this realization came to me and I'd had a few jobs in marketing. And it wasn't my bag. It wasn't something I was passionate about in terms of the industries I was in. And now it comes to the point where I'm at right now. So hopefully your listeners will. Some of them will understand where I'm at either been there or are there are thinking of this. So my current role, I enjoyed it love the people I work with, really passionate about marketing and my profession. But I just didn't have that link to the industry. I just didn't feel that I was fully connected to the industry. So long story short, aboutI'd say about a year to two years ago, I decided I need to do something for myself. I need to build some and that's purely me because I'm sick and tired of working in marketing departments are fighting internally with other divisions to highlight the importance of marketing. I need to branch out and do this for myself build something so I can highlight this to all the people of how you do marketing correctly. Whether that's right A letter or creating a Facebook post, it doesn't start with that post it starts for the buck. So that was about two years ago. So what I started to do, I was already tutoring people through another company I worked with on the side. I went to them and I said, you know, can you help me out here? What can we do how I want to grow and build a business? Can you help me know? Okay, so we can you can partner with us. And we will put people through our books for you and you can choose them for professional qualifications. Now my brilliant that's a great start. Fast forward two years. And now I'm at a position where I'm okay I handed in my notice and I did that. Not quite sure when this is going out. But I did it said the start of October, and by the end of this month that is the end of October, I'll be going it alone. So it's like slap bang in the middle of this transition and the caveat being are the ones that What I want to get across to people that are listening is, there's more than one way to skin a cat, there's more than one way to make money, there's more than one way to leave this job. You can do it instantly. Or you can do it slowly, and I'm quite risk-averse. So what I've done is I've taken my time, I've got to know my audience. And I've got to understand what I want to do, and what my passion is and where that is. And that's led me to today. So I'm at the point of leaving my job and going full time in terms of tutoring people for professional qualifications, mentoring them through apprenticeships, for marketing, but also going into companies and showing them how you should do marketing, how you need to start with your audience. You don't start with the columns. And that's where I am today.Yeah, I love it. So there are a few things that I want to bring out of this story. And then let me take one real quick note here before I forget it.Why we always use this example but we do.Okay, sojust some terminology here. So I understand in Europe and then we'd use started a little bit using it here but not always. But CV is the equivalent of a resume. So sorry, your CV out what the heck is this? Right? Is that a Honda CV know, a CV is a resume, essentially. Okay. And so that's something that had to be built. If you go back to it and this is kind of the example that I want to bring up. How many people maybe this is you maybe it's somebody else, you know, this Listen, you who are listening to this podcast, but the plumber who doesn't fix his toilets, the plumber has broken plumbing in his house and is too busy to fix it right? That is one area that I've seen happen over and over and over and over and over, specifically in the marketing field where people can I can brand You I can help you market I can do all this, but they are not doing it for themselves. They're not even close to doing it from themselves. They haven't branded themselves. They haven't created brand standards, they haven't understood marketing. And so they're trying to sell you something that they are not doing for themselves. And even if they have a wicked awesome portfolio of people they've helped, they're not doing it for themselves. So it's important for you to understand when you're looking for a professional in any area of your life, I believe you should be looking for somebody who is actively doing what they're trying to help you do. They're actively doing it for themselves. They're living what they preach. They're walking the line that they're showing you to walk, and they're on the path.And what's cool about that isthat is Peter Peter is already branding himself. He's creating a brand and this as he said, he first got this idea started working on this one to two years ago. It's not like just over overnight, he decided to create a brand. He's built a brand while he was at his I guess you could call day job or last A form of employment. And that is important to understand that he's built this. Now, where do you start when you build a brand, and this is part of what my messages when I'm talking to peopleis thatunderstanding they have to identify your identity to build off of because if you're going to go build something, especially if you're gonna go build a business, and you're building something that is not in alignment with your values and who you are at your core, it will fail. I don't know how big it's going to get before it fails. But you can only build so big of a building on a weak foundation. Maybe you get away with a first-level story, you're barely surviving, you've got to sell a job with rather than only having one boss, you've got all your customers, bosses, maybe you get a job, but it's your job, right. But to build a legacy to build something long-lasting instruction, you have to start with your identity. And I love that that's the first place you started. logo. Matt, Master of marketing, sorry, the Lego Master Master of marketing that comes from his core something that he connects with from his childhood. It's part of his identity. And so he's bringing his identity his weirdness, right so there's a phrase in marketing What is your weird you need to be able to share what you're weird is with other people. So you remember so that people think about you and your weird could be any number of things my weird if, if you go to my Facebook page, and I'm not a crossdresser, I'm homosexual, right? But I like to do weird things. And if you go on my Facebook page, you're going to see me in some hot pink high heels and a blue suit. Right? And you might think that's weird. It is weird, man. When you go to my page, I want you to remember when I speak on stage, I show everybody this picture when I speak on stage because I want them to think that guy was weird. Was that weird? connects them with me. It says okay, yes, he's a serious businessman and he doesn't take himself too seriously, and that is essentially the sweet spot of my value system. candor, very direct, very honest. but on the same token, very grateful, happy, and somebody who lives in integrity to themselves so doesn't take themselves too seriously. So that's an important aspect of marketing that I love that you did.And there are just a couple things that you picked up on that going back to the plumber. So so and this is why I do what I do. And if a pipe bursts and you're not a plumber, you're going to call a plumber, but you're not going to call anyone you're going to call on that, you know, like and trust, and you're going to call one that knows what they're doing. Hopefully, and it amazes me, the number of people I speak to that is in the marketing department, and they don't know the strategic elements. They don't know what marketing orientated businesses are. They don't know What various acronyms and we've all got acronyms and all that rubbish, but they don't know the fundamental basics. And that put into position, usually. And it's crazy, but it's true. Usually, they're put in the marketing department, because they know Twitter. Oh, you've got a Facebook account, you can do that. How can you? You know, that's like saying to a plumber or saying to your friend, my toilets were broken, you use the toilet? Can you come around and fix it? You just wouldn't craziness? Yeah. And it's like that second thing. The second thing is, you mentioned branding being massively important. So two things on that. My branding is going to do a massive transition for various reasons. And that's when I came up with it like a master of marketing. So if anyone looks me up, it's going through massive changes, massive transitions, and at some point in the very near future, it will be buying on point. Well, that's what I've been doing for the past two years is working out what the audience wants and where I should go. The second thing, if anybody's listening, and they want to build and develop their brand, just remember one thing. And that's all brand is, is a promise that it's as simple as that it is a promise. As soon as that promise is broken, you don't have a brand. So next time you see a brand, take Hershey's, for example. They promise that they will deliver delicious chocolate whether you like it or not, that's kind of what their brand stands for is chocolate delicious chocolate. the best chocolate you'll ever eat. If you eat a chocolate bar, Hershey's chocolate bar and it's disgusting. They have broken that promise. And now you won't forgive them and they'll lose your trade. So just remember it is a promise.Yeah, absolutely. And that's my brand also is going through i would say a more clarification I used to brand myself as Samuel Knickerbocker and feel your legacy and I'm separating the two because as and this is going to happen with everybody. I think you're gonna initially brand one way and Your brand is a constant transformation. So you understand that you're not like locked into one thing and you're out of integrity if you're not sticking to that one thing, but my brand I had to separate because the fuel your legacy side of my brand is taking on kind of a life of its own. And the Samuel Knickerbocker brand is taking on a life of its own, and I wanted to separate those so that might be so my clients can be more specific about what that promise is. Yeah. And I love talking about the promise aspect of it. And understanding what that is specifically with marketing I'm going to touch on another thing that I've seen happen in the industry so if you're looking for somebody to start marketing for you, and you're kind of interviewing different people, the market to start determining where do I send my money? A lot of people they're like, I can write copy, I can write an ad for you. I can split test on Facebook or, or whatever landing pages and you're like, Okay, cool. And can you do this where you can your content creation for meand then we'll do it. The problem is it's exactly what I think is the best.This is probably the best analogy I've ever heard of marketing, the letter analogy, right? They are writing copy, you're paying them to write copy. It's okay, generic copy. And when I say copy that's advertising words. So the words that are in the advertising for people who don't understand the industry, but they're writing stuff, but it's generic because they don't know who they're writing it to. So they're writing this letter and then determining, well, let's just blast it out and see who likes the letter. And then based on if we change three words in the letter, maybe we'll get a better response from this group. They have no idea who they're marketing to. That is an issue. And if you're paying for that level of service, stop paying for it, and go find somebody who's going to help you. At least initiate the conversation of Who are we marketing to? Okay, there's a lot of people out there who will take your money and I'm not saying they're bad at their job. There probably are Really good copywriters, like people who are writing this, but they are only as good as they know who they're writing to. And that's crucial. In fact, when I started working with my brand, and this is one of the reasons why my brand is going through a revision, because all about the mindset of where you're starting, whether it's financial, or or in life, whether it's who you're marrying, whatever it is, what intention Are you starting, so with my branding, and with your your promise, is your promise something that people would tattoo on their body? Right? When you start asking yourself that question if enough people bought into this, would they be willing to tattoo my logo on their body because the meaning of the promise is so it's so grand, and they can get behind the meaning of that promise? And if not, then your brand really, you need to be clarifying your brand a little bit more, and that's why I've changed my logo because I want my logo to be tattooed. I want my logo to, for somebody be like, yeah, I'll wear that on my arm. I'll wear that on my shirt. I'll wear that on my hat because it looks cool. And people are going to ask what does that mean? And then I can tell them, it's an invitation to tell them about this legacy. And that's an important aspect of the logo design of things when it comes to it. But in finance, I was just on a podcast the other day, and the guys like, well, if I have X amount of dollars, where would you tell me to start investing?Beforethat, before I ever talked about investing before ever talk about the copy before I ever talked about what's in the letter. I have to know your values, what's important to you? And that's where it starts, and it's going to start that were everywhere. When you're getting married. You just go look for the cutest person out there. Or do you look for Hey, who's compatible? What am I looking for? And this isn't about making a checklist aboutqualities you want in somebody necessarily. Maybe steve jobs did thatSteve Jobs, actually he had pros and cons. Whether you want to get married, and he's his current wife, while he's the only wife, I think, actually saw that, and she found it funny.But the thing is, like everything that you do in life really should start with, is it in alignment with your identity? If it is great, if it's not, then it's easily dismissable. If you know what your identity is, and your value system, it takes so much confusion out like like, should I do it? Should I not do it, if it passes the identity test, and the value test, there's a good chance that it would be worth doing. And, and to give you some honest consideration, if it doesn't pass either of those, then just pass on it. It could be a great opportunity for somebody else, but it's not you.If people are unsure what they're passionate about, or what got as it took me two years to make this leap. And I'm massively passionate about marketing. That's it's fundamental. It's almost in my blue. I feel like you know, I do this stuff for free, you know, I do in my spare time, whatever it is, if it's about marketing, that's where I come alive. But what I want people or your listeners to think about is that they need to find what they're passionate about. And the best way to do that if, particularly for skeptical about working for themselves or going it alone or not having that regular paycheck is would you be willing to talk about it and do it for free? Try doing it in the evenings and weekends. And the one thing that I always say when people say I just haven't got the time, and I know we're all time-sensitive now. But if you're passionate about something, you will find the time but not only that, I always do it when I'm tutoring and I say you need to study you need to do your research and you always get the old just can't find the time and then I'll say okay, what happened on that soap, you know what happened on that? That comedy program that all that was brilliant. Do you see what I mean? Like, that's an hour that does the first hour a week. Do you watch the news? That's five hours a week. I've just given you six hours. You stop.Yeah. And maybe I mean, this is the reality. Maybe you are the most passionate thing about that soap opera, or whatever it is that comedy show if that's what you're most passionate about, and you could talk for hours about it and start a podcast, start something and talk for hours about it. Like there's nothing It doesn't matter what you're passionate about. A good branding expert, a good marketing expert, and a good business expert can help you turn that into an economy where you're able to add value to others and make money doing it. So it doesn't matter what you're passionate about. Question is, are you passionate enough to do it and does it fulfill you there's a lot of things that I'm passionate about that I would love doing that I'm probably doing for free, but it does not fulfill me the same way as doing what I do on daily basis helping my clients right this morning. I will Wake up and pull up an Instagram.And there were like 12 messages on Instagram.Like somebody, a client that I had helped right before I went to bed. She put on 12 little clips, the 15-second clips on her story about all the things that I was able to help her with. That's incredible. Like, that's like, if you ever want to wake up to something, there's like your clients are telling everybody like a freakin lighthouse. This guy's awesome. That gives you some juice in the morning like, okay, yeah, how do I save these so I can always watch that. So I can always see how much people believe in me and what the change they make in people's lives. And that gets me excited. I sat in bed with my wife, my two boys who are two and a half and nine months old. And we watch this for like two minutes long, two or three minutes long. Do we just watch this about what are we doing? What impact are we having in society? What's that promise and is that promise being kept.And that part that you just described that wasn't monetary that had no monetary value as such as I know she's a client. But that part that gave you the kick that gave you the let's do this. That wasn't monetary. That was because you're passionate about that, and you loved helping somebody solve a particular problem.Yeah, no, I love it. So so one of the things that happen when in this transition, and you're right in the thick of it, which is so exciting for me, but I want you to tell me the story of your biggest naysayer and how you are actively trying to get them out of your head. So you can just drive forward and say, Look, this is where I'm going. I'm not going to pay attention to all the people who are trying to still get me to keep my job you know, it's not too late. I still have it. I turned in my notice, but they would get they would give me my job back if I went in and ask for my job back. How are you silencing those naysayers and who are the biggest ones in your life right now?So the people that I thought would be the biggest naysayers turned out to be big advocates to be fair, so when I decided to make I was fully aware fully conscious that I wanted to do this about a year into this two-year transition if you like. For about a year, I was gearing up to tell my family that I was wanted to do this. And I thought because they're very safe, very secure very. I suppose if you look generation generationally, that even a word. If you look back then that generation was very much, you get a job, you stick at it, then the generation before them was even worse. They probably went through a war, you know, and it's I'm just fortunate to have a job, you know, so so you should be grateful just to have a job. So I was I was not petrified, but I thought it would be a case of that's too risky. Don't do that, etc, etc. Well, I told my dad, he was only ever had one job in his life for around 45 years. Yep, same company. He said times have changed. And if that's what you want to do, that's what you want to do. And I thought I couldn't believe it. They were just, that was the biggest impetus or that I needed to be like, yeah, I need to go for this. Well, the naysayers surprisingly, I haven't had that many, which is strange. But the one thing that I would say is that everyone has their own opinion. And then whatever you decide to do, it will be the right decision, because you'll never know any different. So whatever you do, whatever your decision is, never look back and think I should have stayed that I shouldn't have done this. Because it will lead you to a now it will lead you to this moment to bigger and better things. And the way I always look at it is if I don't leave that company, I could be driving to work The day after I hand the day after I leave, and be hit by another car. And that reality does no longer exist anymore because I've changed that in my life. Now. Now that's a bit of a bizarre way to look at it. But I will never know if that would happen or not. So there's no point in looking at that bolt alternative universe. It's your universe, and you are where you are now. So just think of the full would never Lubbock.I love your brain and the universe. And a while back, I was having a conversation with some colleagues,andsomething that people struggle with. I've seen over my coaching and guiding people through just a financial conversation, but it's everywhere. People struggle with the idea that they are the creator of their universe. And they really, they want to pass that responsibility off onto God off on to others. They're their neighbors. They're the person who cut them off on the road like they want to pass off the idea of creation to anybody else because the idea of that they are the creator of their universe is too incredibly painful. Because they have to realize if I'm the creator, and I'm where I am right now, then it's on me. And that is a terrifying thought. But it's also when you make the transition when you make it past the hump, that is the most blissfully wonderful, happy, joyful thought that you could ever tell me of is that it's my job to create. I'm the creator of my universe, and I determine what my universe looks like and how I view it. I can't control anybody else's actions, but I can control what I'm telling myself in my mind, and that's my universe in between these two years, and what I do, that's my universe and nobody else gets to control that but, but me and for you who are listening, nobody else gets to control your universe, and it's on you, whatever, whatever is happening in life, it's on you. And even if you can't change the physical circumstances of where your life is right now initially, you can change your perception of those physical circumstances which will completely alter your reality. And you can live in a completely new universe there where there's joy, happiness, love, conviction, passion,everything,everything you've ever dreamed of it is attainable by a simple mindset shift. I know you don't like to hear that. Most most people, don't want to hear that. If they're not in the right mindset, but it's the truth. And somebody's got to tell you.Yeah, I completely agree. And I, the other thing that kind of spurred me on to where I am now, and this was very various conversations with numerous people. And we are so fixated on the now and that's fine. You know you know that that moment now. And as humans, we get lazily uncomfortable because that's what we are. We're human beings. We don't like change even many of us die. And it's so hard to change but you, you have to do that for you. No one will do it for you. No one's going to hand you a golden ticket. It's up to you to make that change to make that leap. And the thing that and it's, it's kind of in the back of my mind, but not Not really. It's on the back. It's almost like the safety zone, but I push away. And that's if all goes wrong. I can get another job. Because I've got those skills in the bank. I'm grown in developing a business. I've worked for multiple businesses within marketing. I know my stuff, or I hope I noticed. Okay, I'm coming across like a big so I can always go and work for somebody else. There are jobs out there. I'm not saying I'd walk into anywhere Far from it. But I've probably had say five or six or seven jobs in my career so far. So there might be an eight or nine that could be I'm hoping there isn't, and I make a great success in this business and we all live happily ever after. But there's always that little safety zone that says, if worse comes to worst, there are always jobs out there. It might not even be the job you like. But if that keeps you going while you're still doing this thing that you're so passionate about, then so be it because that passion should override anything. Anything else?Yeah, absolutely. So what would you say the over the last two or three years that you while you've been kind of easing yourself into this idea, and now you're in the middle of a transition? What is one habit mindset or behavior that you've used to start creating your legacy? Afew, I suppose. So the first main habit is I started going to the gym about five, six years ago say and the only way that I was ever going to continue going to the gym. Is that is it? If I made it so that it was like eating and drinking, I had to do it, you know, it wasn't a, if I get time I'll go to the gym, it was a case of, well, I need to eat food, I need to drink water, I need to go to the gym. And it was just part of it there was you know, it was a non-negotiable if you like, and then it just becomes ingrained into your system. And similarly to this. I started doing it on evenings and weekends. And it's putting that time aside and dedicating that time. And that's made me massively conscious of how to make more efficiencies in the time that I've got. And the fact that I've only got say, two to three hours in an evening, maybe say six hours a day at a weekend, if you don't include being with family members and some downtime because we all need that. And it's been massively focused and organized because you are in charge. It's up to you to make those decisions and be very, very organized. So, if anything, it's made me massively, massively disciplined, particularly because as you can see, I'm at home. And this would be sort of my office, the TV there, I don't think that's ever been switched on. So there are so many distractions around you. But if you get in that place where you are massively structured and you know what you're doing, that's when you start to create efficiencies and you get, you can get so much more done. If you concentrate on the things that can keep you moving. That's one thing that I've massively changed. Absolutely,yeah, I love that, you know, just creating the discipline and setting up what are your non-negotiables Have you ever written that down? Like, what is it that you will do every day, no matter what, and just like you said, eating, drinking, water, sleeping, those are things that no matter what they're happening, because your body needs that to survive, and I think if you create that mindset around whatever it is, you need to get done for your passion and that time, that's your you time and then That's, that's a phenomenal habit. So how did you I mean, you're again, you're in this transition this is the best, one of the best ones, because you're in the transition. But in the transition, how, like, Did you plan on? How did you plan on financially supporting yourself through this transition? Do you have a spouse working? Like what is it that you have to go on? That's assisting you in this transition?Absolutely. I love that quick question. And I think it's probably the biggest thing will be people listening probably about the financial aspect. But because I've, I don't know any of my family members thinking about it, that don't have or haven't had a regular paycheck, including myself. I've not had that for how many years is it now for 19 years? You know, I've had that regular paycheck so going from that to not having that is a massive, massive step change. So what happened about a year and a half ago when I decided to take this seriously I started creating, saving. So I was doing work on the side in the evenings and weekends. When I got my regular paycheck put as much as I could aside, stop spending on stupid things. And I don't want to come across as we could have everything. We drank water, and we ate lettuce for a year and a half, nothing like that at all. You know, we've been on some great holidays and things like that. But it certainly makes you look at what you're spending on. Do you need 18 shirts? Then maybe not. If you're in this transition? You know, do you need to spend money on certain things? Probably not. And if you want this to happen, and like us, as I said before, I'm massively risk-averse. So the only way I could make this happen is if I knew I had a lot of savings. So if all went wrong, I could support my family. I've given it 12 to 18 months, so I know if it goes badly wrong. I've got 12 to eight 18 months, if I wanted to, I could just go to a beach for 12 to 18 months on the job. But we don't want that. So just to add to it, it's so I have got a family to support. So it's a case of considering them. So it's just about being prepared. Working out. The best advice in terms of monetary advice for anyone that's looking to transition is write down what you potentially could get in what you know you're going to get in. And then you'll be able to work out how much you need to save to maintain the lifestyle that you've got now. Then you can drop that lifestyle a little bit if you need to. But you must understand how much you will need to support yourself if you had zero income coming in. And ideally, that wouldn't happen but you know, you've got that in the background. So that's where I am again massively risk-averse. So you don't have to throw everything up in the air one day at work and go, I quit, I'm off, you just you don't you couldn't do. And if you're happy to do that and take that risk, do it, you know, if it's in your nature, if it's not sensible about it, get some kind of savings together that you can rely on, don't touch it, don't look at it, just keep putting it in every month. And don't think that everyone's focused on the now think of the future. Think it thinks of 12 months down the line plan for 12 months. Like we were saying, This is taking me one to two years to get to this stage. So I've been planning for one to two years, not just from the brand, not just from the marketing, not just from what I want to do for the rest of my life, but also from the savings and the monetary side so that we are safe and secure for X amount of months.Yeah, I love that because it's it is true. And I would say I'm taking one step further. Even if you're not planning on making a transition, you really should know what is your bottom line. needs to come in every month like you're spending and you need to know Hey, what's my bottom bottom bottom line? food, shelter, insurance, transportation. And then what is everything else that like, if push comes to shove, we can get rid of and understand what is necessities? What's discretionary and then what's like, the extra money that you could be put away somewhere. And understanding how money works, understanding the rules of money and where that money needs to be and how it needs to be in a year from now, how you're going to pull that out. All of those are crucial, crucial aspects that you need to get nailed down, regardless of what your plan is. But especially if you're transitioning, I work with a lot of entrepreneurs who there I'm going to do this business idea and they're super stoked about it. And they have two or three, maybe four good months while they're moonlighting, and so then they quit their job, but they haven't planned really for the future. And they're still in the scaling-up phase. And they're in Me, it crushes them. And it almost scares them to go back out and try it again. And that's I think this skill they just talked about is understanding where you are, where your finances are and what you need. Especially if you have a family, you've got to be thinking of your family. It's not like you're a single guy who goes sleeping this car if things don't work out. Yeah. And I know people who, who are that way they sleep with their office because they lost their house, right? I get that. And I'm all like, if that's you, you go for it, right. But it sounds like Peter and I are pretty close to the same. Like, I don't like a lot of risks. I've got a family. I've got my wife and two kids. I don't want them to feel the stress of me growing a business. And so how do we manage that and it? Did you I'm curious, did you just figure it all out yourself? Or have you did you counsel with other professionals kind of like you're the toilet example? Or did you call somebody who's an expert in that or did you say it Oh, let's see what we can do by ourselves and stuff it under the bed?So I think A very long way around. So what I did for one of those years where I was thinking about it, whereas I documented everything that we are incoming and outgoing, so that this time this year, I know approximately, if I have the same year as I did last year, and that was just doing it on the side, if you like, how much we've got coming in, so how much I will need savings to last us for 12 to 18 months for the next year. So yes, I went to see an accountant and I said, I'm not crazy. And they said, No, you do not give us your money. Know that. They said no, we just have to figure out your finances, etc, etc. Do it in the right way. So I did go to somebody and advise anyone to seek financial advice. Absolutely. 100%. But the best thing you can do is, is just start by writing it down. Exactly like you said, non-negotiables what do we need to survive? What can we get enough if, if at all, not saying get rid of it. Because the one thing that that I don't particularly like in this day and age is, we always hear them say, for this and we say for that, well, I want to go on holiday. So I'm going to put that out on my life. So I can go on this holiday. And there are that many opportunities around that it shouldn't be the same. It should be okay, I need X amount to go on a holiday. Does that mean you need to increase your income by $100 a month? So you can afford a family vacation next year? If that's the case, okay. How can you make $100 on the side, maybe start like that, and then it's not so much of a burden. And then you build it up? Maybe it's $200 that works for you. So it's 300 400,000 and then you've got that balance of Okay, I'm getting close to how much I bring in each month anyway. So maybe it's worth that risk and then you do all the financial stuff, etc, etc.Yeah, I love that mindset that he just talked about. The mindset shift is the difference between fear and scarcity can even make it and, and abundance. Let's start making it let's just add some extra income and let's fulfill our dreams pay for our dreams, paper trips or whatever we want through added income rather than trying to cut back and live within our pennies. How about we just go make some more dollars? Right? Yeah, I love that. I'm curious one of the things that I love about what Peter does is certain industries are completelywhat's the word?Their worldwide industries right and anybody in any country can help you with this if they're good at it, right? And so he's in one of those industries where it doesn't matter where you live, you could call him maybe with a little language barrier. I don't know how many languages he knows I only know English so I am limited to like yes, I say barsen is embarrassing. I have friends who speak six and seven languages and I barely speak English and I'm not good at it. Anyways, so we are we have a certain level of that Google translation certain things can help or we have friends like I have friends who speak other languages to help me but these principles they were all over the world no matter what country you're in. And so how would we go about getting ahold of you? Where do we connect social media websites? Like what is the best way to get involved in your mission, your vision if we want to support you, we want to maybe give you some businesses Okay, let's get you rolling. As you help us get rolling, where do we connect? How can we appreciate that thank youfor my main social media platforms LinkedIn so just look up my name's Pete something simple as that. You can go to a marketing study lab coat UK, which is my website, but like said that's going into transition. So bear with me on how on or you can email me so Peter at marketing study lab co.uk. Okay, and even if it's just for a brief chat of the marketing, even if you want a bit of advice I'll speak all day about marketing. Yeah.I think I think anybody passionate about what they do, they really will, to a degree, they'll give it away for free. Because yes, we love helping they want to see people succeed. There is a point at which just the value of time, we have to start charging for our time as professionals simply because we have a family to feed, right. And that's a that's just a natural thing. We can't get away from certain aspects. But if it's for a short conversation or a gradual conversation over time, and we're coming, I know for myself, if somebody comes, well, what do I do? That's a sucky question. And I don't know how to answer that just like Well, here's a few things. So go figure it out. But if you come to, hey, this is what I've done. This is where I'm at, what little tweak would you make What's one or two things you would change, then that makes it easy for Peter or myself in my profession to say, Okay, well, here are some things that I would work on. Right now. We can give directed feedback because we are we have a starting point. Somebody's coming in and just like well, what where do I start? It's really difficult to help you. So that's some feedback if you're going to reach out to him, come to him with something don't come to him. Like, oh, but let's just chat about this for an hour with no end in mind. That's it. That's essentially let's write a letter with no person that is addressed to the robots that are going to operate. Well there. So this is entering the legacy on the rapid-fire section. I love this section because we get to here really quickly, what are your goals were headed at and what is holding you back? So the first question, I may ask you for more clarification, I would just say clarify it. It's just easier if we say that the first question for sure, but one word to one-sentence answers.Okay, okay.The first question I want to sentence so not a word, round. Okay. So what do you believe is holding you back from reaching the next level of your legacy today?What he's holding me back. He's holding me back. time constraints, I think It's the time time to do everything. So I've had, you know, a year, two years to focus on this, and now it's happening. It's almost like there are so many things that I want to do and get involved in. It's getting that time. Okay,so so I'm gonna clarify this and just change the change time constraints, cuz I've been hearing this one frequently as well. What if it's not time constraints, but it's systems?Yeah, okay. Yeah. I mean, I feel it feel a bit of a fraud because I said halfway through the interview that I'm very structured, and so I am, but there's just so much to doing and get involved. But having said that, that that that is on me simply because it just means that I'm not focused on the main thing that I need to be focused on. Soyeah, it's getting clarity on where I need to focus now. It's not just a side hustle. Sure. And that's something just so you guys who are listening when you're working part-time you're moonlighting as a side hustle. It's very fairly easy to focus on that because you only can do a certain amount. Once you're getting the position and you have a lot more time. Now the question becomes, you have been putting off tons of things, and now is the time to systematize it. So it's not, I wouldn't say is a fraud. This is a natural progression of a business. Now, there's so much more to do because if we're ramping it up. Now is the time to create those systems so that when I say systems, that the issue is not necessarily time the issue is systems to make your time more valuable. So just to kind of give you direction on that. I'm not trying to make Peter look back. I just I've heard this a few times be right outside time. Like what's the other way of saying the time that's a solution-oriented thing. Like what? What is it about time that's stressful? Is there not time in the day? Well, yeah, I only have 24 hours. Well, then, if that's how you're thinking and you're not thinking about a business, you're thinking about a job, right? I have 6 billion people times 24 hours. That's how many hours I have. The question is My employing all those hours or not. And when you start thinking about things that way, then it helps you create a system. That's, that allows you to start building your business. from a perspective of I ultimately want to step away from this sucker and three to five years from now and not have to work. I probably still work as I love it. But I don't want to have to work in three to five years from now if I'm building my business to where I have to be there every day. That is not a business that is a glorified job with too many bosses. So so so next question, what is the hardest thing that you've ever accomplished?Has the thing I've ever be a half marathon, nothing to do with business? Hey, okay, two marathons and now money's gone. So I don't think I'm going to get a full half marathon but that is the hardest thing because I put my heart and soul into it and I got a half-decent time. I think I was seven minutes under what I wanted to achieve. So I was Yeah, it was enough. That's probably the hardest thing. I thought to dothat's cool. So what is the greatest success at this point in your life?The greatest success is?Well, my familyYeah, without a doubt what we've built for ourselves. Yeah, definitely. I love that.What is one secret you believe contributes the most to your success?believing in yourself. Simple as that, I think as you said before is that psychological element? And if you don't believe in yourself, how are other people going to believe in it? And that's not to say you have to be cocky and bolshie and look at me on a great. It just means that you believe that you can add value to somebody's life, and you can solve people's problems. I love that.So what are two or three books that you'd recommend to feel your legacy audience help them get their start?Yeah, so the first one is marketing rebellion by Mark Schaefer. Absolutely. Love it. It's him, it's his latest book. And the main statement that I took away from that is the most human company always wins. And that's very true. The second one, again, really, really fresh book, but it's this is marketing by Seth Godin. And in it, just one quote from it, he says, people like us do things like that. And what he means by that is that you need to find your tribe, you need to find the people that know you understand you, and I like you. Because people like us do things like this.Yeah, I love that. And that's it. That again, that's going down to your promise that's going down to your brand. Like when you're thinking of Who am I dressing this letter to? You're thinking of people like us do things like this. And even if you just use that in your, in your messaging, hey, people, people who want to want to focus on their legacy, and this is their goal for me and I'm personalizing this right if your goal is to feel your legacy and you want to build something you want to be remembered. X amount of years from now, people who want that they do X, Y, and Z and if that's all your campaign is then the people who are like I do want that then now they're going to naturally say okay well how do I accomplish x y&z what is it what is the process of doing these things? Because if that's what people do right if you want to be a millionaire you got to think like a millionaire. Okay. Question is how to millionaires think and where can I get access to more millionaires to find out how they think. And so it says it's the same thing. I love that quote. So now we're going to go into my favorite part of this episode. It's a surprise guy he's been itching he's a man What is it? What is this we're going to find out how in alignment? Peter something is. Are you guys excited about this? I'm excited about it because it's, you just never know. Kind ofmy feeling right now is exactly how I feel about leaving my job and going it alone. I'm excited but petrified at the same time.The funny thing is we're going to pretend that you're dead. Okay? Okay.So we're gonna pretend you're dead, and you have the special opportunity to come back and view your great-great, great, great-grandchildren sitting around a table talking about your life. This is six generations from now. Just think about six generations from now. There's back six generations ago that was pre World War One, like six generations, okay. So, six generations from now, your great, great-grandchildren. They're sitting around a table talking about your legacy, talking about what your life meant and what they gained from it. What do you want them to be saying about your legacy? Peter?Wow, that is a big question. I wish I knew I was coming. Just that he followed his passion, and he stood up for it, he believed in, if I can get it across, then I'm fine with that. And if that motivates anyone, the sixth generation of my family that motivates them to follow their passion Well do it securely, because I'm risk-averse. But no, seriously, follow that passion, even if it's a side hustle, even if it's just a weekend, do what you love of what you do.And just so you guys are clear. I believe that that is absolutely in alignment with the whole message of this podcast because it comes down to what are you doing and being who you say you're being. He's in the middle. He's in the transition, he stepped out on his own because he believes he can do it. And he's following his passion, regardless of what the consequences are. He did his worst-case analysis that hey, can I accept that? I can. We're going for it. So I love that. Thanks a bunch. Thanks for joining us. I know it's a little bit later where you're at than where I am. But I appreciate your insight. I hope everybody goes and takes the opportunity to reach out to you share this on social media and do the things that are going to help everybody gain greater knowledge in Marketing. It's not just about business. It's about life. It's about a legacy. It's about how you're going to be remembered. And what are you doing today to build that? Thank you so much for joining us, Peter.No, thank you. Absolute pleasure. I enjoyed it. Awesome. We'll catch youguys next time on fuel your legacy.Thanks for joining us. If what you heard today resonates with you please like comment and share on social media tag me and if you do, give me a shout out I'll give you a shout out on the next episode. Thanks to all those who've left a review. It helps spread the message of what it takes to build a legacy that lasts and we'll catch you next time on fuel your legacy.Connect more with your host Samuel Knickerbocker at:https://www.facebook.com/ssknickerbocker/?ref=profile_intro_cardhttps://www.instagram.com/ssknickerbocker/https://howmoneyworks.com/samuelknickerbockerIf this resonates with you and you would like to learn more please LIKE, COMMENT, & SHARE————————————————————————————————————Click The Link Bellow To Join My Legacy Builders Mastermindhttps://www.facebook.com/groups/254031831967014/Click here to check out my webinar as well! ————————————————————————————————————Want to regain your financial confidence and begin building your legacy?In this ebook you will learn:- The 9 Pillars To Build A Legacy- Clarify you “why”- Create Daily Action Steps To Launch ForwardWant Sam’s FREE E-BOOK?Claim your access here! >>> Fuel Your Legacy: The 9 Pillars To Build A Legacy————————————————————————————————————

Nicole Osborne runs Lolipop social based in London and in this episode she unpacks her business for me and explains - finally - why I keep seeing her with a giant cardboard David Hasslehoff. About Nicole Originally from Eastern Germany, Nicole Osborne is a personal brand and social media coach helping small business owners get sweeter marketing results with her new 1:1 coaching programme Wunderstars. Nicole helps entrepreneurs to increase their visibility on social media with stand-out personal branding and engaging content marketing. Nicole’s marketing career started at the Financial Times nearly 20 years ago. She is a Chartered Marketer and has successfully delivered marketing plans for leading brands, social media agencies and tech start-ups.  Nicole is a co-founder of GoWithThePro an online membership group which helps social media and digital marketing freelancers to grow their businesses.  Links and mentions  https://www.youtube.com/c/NicoleOsborne https://www.linkedin.com/in/nicoleosborne1 https://lollipopsocial.co.uk/the-sugar-rush ---- Visit the show website at www.bobgentle.com Download > 7 Keys to unlock success in your digital agency : Free download @ www.bobgentle.com Follow on Instagram and Twitter @bobgentle Join the Gravity Agency Facebook Community : https://www.facebook.com/groups/533887233740170/ Please take a second to rate this show in iTunes. ❤ It will mean a lot to me.

Biography:Nicole Osborne is a personal brand and social media coach based in London and the founder of Lollipop Social. Nicole helps entrepreneurs get sweeter marketing and social media results.Originally from Eastern Germany, Nicole works with entrepreneurs and small businesses to increase their influence and visibility on social media with stand-out personal brands and engaging content marketing.Nicole’s marketing career started at the Financial Times nearly 20 years ago. She is a Chartered Marketer and has successfully delivered marketing plans for leading brands, social media marketing agencies and tech start-ups.Nicole loves to share sweet tips and has been a guest on numerous Twitter chats and marketing podcasts. She is a regular marketing events speaker talking about how to increase visibility and get better results with on brand and non-vanilla content.Nicole launched her vlog series: Wunderbar The Marketing Efficiency Show with time-saving tips for people who want to grow their audience and feel proud again of how they come across on social. Sign up to the Sugar Rush, Nicole’s weekly newsletter to be first to find out about new episodes.Nicole is a co-founder of GoWithThePro a brand-new online membership group which helps social media and digital marketing freelancers to grow their businesses. Main talking points include:If you’re in digital marketing, you need to be active on social – it’s your best shop window. You NEED to make time for social. Planning your time: 1/3 your time working on your business and business development1/3 your time delivering work1/3 your time marketing / social media!Where does your audience hang out… pick two platforms and commit to them. Don’t get fear of missing out for the platforms you don’t use.Which part of your personal story do you want to share and which parts do you want to ring fence? Making consistency: Think about your tone of voice and your visual assets.Awareness calendarsPost ideas – content downloadBehind the scenes contentCurated content Tools: TrelloContentCalTwitterChatsTwitter SmarterGoogle AlertsSocial Media ExaminerGoogle Analytics Content Repurposing: Take your main content and then choose one level of content repurposing. When you’re comfortable with that, and then add another. ShoutoutsPhilip Van Dusen – Episode 50Janet Murray Connect With Nicole:Website: lollipopsocial.co.ukTwitter: @lollipop_socialLinkedIn: click here Join our Facebook Group! See acast.com/privacy for privacy and opt-out information.

‘It’s so important if you have your own business to develop your personal branding, it’s how people know what they are getting when they buy from you’ Personal branding is very topical and Desmond is discussing how you can develop a powerful personal brand and its importance for your business with Nicole Osborne, Chartered Marketer and Personal Branding Coach. Your message is important, so listen in now to find out how you can be heard.    KEY TAKEAWAYS When you take the time to define your personal brand it becomes about what makes you What is personal branding? It’s the things you tell people so they know what they are getting from you. The clues you give can be in the way you look, the way you communicate, it's your personality on paper. You need to know who your audience is, what they are interested in, the value you can bring to them and where they hang out and then you deliver that to them nicely packaged. Personal branding is about your tone of voice, the imagery you use,  your brand values and how you engage with people. Personal branding is all about picking the audience you want to work with, getting to know them and what their questions are and then putting yourself out there. When you are at the start of the journey what advice would you give? If you want to build up a personal brand then you begin by learning about yourself. Make a conscious choice about what you are happy to reveal about yourself, because your audience will want to get to know you and will expect to know about you and your life. If you struggle with doing your own branding and marketing outsource when you can it’s a worthwhile investment. You need to consider how to position yourself to solve your audience's problems and challenges in a better way. Think back on some of the real conversations you have had with customers what are the things they want to know? If you are developing a personal brand it is important to understand what your values are, what are the things that make you uniquely different. Creating a personal brand is like creating your shop window to the world and you want to put your best version of it forward. Go for your dreams and don’t let anyone tell you that you can't do it The investment up front in yourself will pay off over time   BEST MOMENTS ‘Developing your own personal brand takes time but it’s a key investment’ ‘Your aim is to become the ‘go to’ person in your area or industry and you will not achieve it by hiding away and being very vanilla about things’ ‘It’s much easier to be who you truly are’ ‘Done is better than perfect,  don’t compare yourself to people who’ve been doing it for years’   VALUABLE RESOURCES More With Moreira Podcast https://lollipopsocial.co.uk/   ABOUT THE HOST I don’t know how this works, but you’re here now listening (hopefully) about my exciting life, so I’m going to try and make this worth your while. I never got inspired at school, I was too busy trying to impress my peers, chasing girls, and being a fool to get inspired. I rejected school. But let me tell you something for free! That was a mistake! I spent the next 15 years in jobs I hated, with no direction, lacked purpose, and motivation for life. Yes, big words, but that was me in a box. A slave to the system! Fast forward to today, and well, I’m not sitting in my ivory tower or anything, but I love life and my career. Yeah, it’s both painful and exciting rolled and wrapped up into one giant subway, and who doesn’t love subway rite? The point is, you only get one life, don’t waste it pursuing things you care nothing for, invest in YOURSELF and grow as a person, be the best YOU by putting YOU first!     CONTACT METHOD http://desmondmoreira.co.uk https://www.youtube.com/channel/UCo6eVOt1YEQD0dxNkRXevVg/featured https://twitter.com/Desmondmoreira https://www.instagram.com/desmondmoreira

#65: Today I am interviewing Katrina Douglas for her Radical Obedience to launch her Legacy Conference in UK. Key Lessons from this Episode: • How God connected us. • Her journey from a corporate career until now. • How she describes her tribe. • How she stepped out to the water as God leads to launch her legacy conference. • The transparent sharing about the obstacle in this process of launching the conference and how she overcame them. Katrina Douglas is a Chartered Marketer, author, consultant & trainer who helps purpose driven business leaders gain momentum. She creates marketing strategies for businesses that provide a clear roadmap to their goals, and ensure that every marketing activity they engage in has a purpose and is part of a well-oiled and effective marketing machine.   Her business emerged from a passion to see more people not just start businesses, but succeed with them and build organizations with purpose and longevity. Everything she does is born out of her core belief that business owners need two things to thrive: an ability to market their business successfully and stay motivated so they can consistently drive it forward. Important Links from the show: Katrina’s event in June: https://mindsetandmarketing.co.uk (https://mindsetandmarketing.co.uk/) Join Christian CEO University: https://christianceouniversity.com/campus (https://christianceouniversity.com/campus) The Wall Project: https://www.thewall.org.uk (https://www.thewall.org.uk/)

Darren has over 20 years of brand marketing experience spanning Europe, the Middle East, South East Asia, and Japan. He counts BUPA Arabia, Dubai Properties Group, Johnson & Johnson, Maybank, Orange (UK and Group), Ooredoo and PepsiCo amongst the brands he has helped. Darren has also advised the British, Chinese and Lithuanian governments on brand marketing related issues. As the Managing Consultant of Wavelength Marketing, Darren specializes in helping services brands retain relevance through the experiences they build. Darren is frequently invited to speak at international conferences, run executive workshops around the world and comment on brand-related issues in national and international media. He regularly sits on expert panel boards, holds a PhD in brand marketing (University of Birmingham, UK), a MA in marketing (University of Nottingham, UK) and is a Chartered Marketer with the Chartered Institute of Marketing. He is a Visiting Lecturer in Corporate Brand Management at the University of Warwick, tweets @onthewavelength, and his LinkedIn profile is https://www.linkedin.com/…/darrencolem…/. Darren has published articles in Industrial Marketing Management, The European Journal of Marketing, Brand Strategy Insider and Brand Quarterly and has recently authored Building brand Experiences: A Practical Guide to Retaining brand Relevance (Kogan Page). Companies that have benefitted from Darren’s experience include: Orange (UK & Group) ● France Telecom ● The British Government ● The Chinese Government ● The Lithuanian Government ● Sony Corporation ● Nikon (Japan) ● Sumitomo Bank ● Credit Suisse ● Toshiba ● Japan Airlines ● All Nippon Airlines ● Etisalat ● BUPA Arabia ● National Health Service (UK) ● Standard Life ● The University of Birmingham ● Aston University ● Tupperware Brands ● IDLC Finance Limited ● Chemical Company of Malaysia ● Bank Islam Brunei Darussalam ● Insurans Islam Taib ● Roche Diagnostics ● Toyota ● Mashreq Banking Group ● Dubai Bank ● Saudi Telecom Company ● Dubai Health Authority ● Saudi Basic Industries Corporation ● Bahrain National Holdings Company Middle East ● University College London ● Al Ahli Bank Of Kuwait ● Arab African International Bank ● Haya Water (Oman) ● Msheireb Properties (Qatar) ● CapitaLand ● National Bank of Egypt ● Allianz Life Insurance ● Abbott Laboratories ● American International Assurance ● Etiqa Insurance ● Celcom (Malaysia) ● Maybank ● Johnson & Johnson (Ethicon) ● Permata Bank ● PT Konimex ● RHB Banking Group ● Ooredoo ● Permodalan Nasional Berhad (PNB) ● Imperial College London ● Bank of Maldives ● PepsiCoFor more information: http://www.wavelengthmarketing.co.uk/

In this episode we turn to the Middle East and chat with Alex Malouf, who was named the first communication innovator in the MEA region by the Holmes Report. He is the only Chartered Communicator, Chartered Marketer, and Strategic Communication Management Professional (SCMP) in the Middle East and Iran.Being passionate about the communication profession is only the start in this insightful interview. Alex is leading the industry, through his work and voluntary roles within our profession and he was recently named regional Leader of the Year by the International Association of Business Communicators. Support the show (https://cropleycomms.com.au/subscribe.html)

How do you cross-sell? How can be of benefit to a business? And what options do we have when implementing this type of strategy. If you don't know we’ll be chatting about it later. But first, let's chat to Nicole Osborne, the founder of Lollipop Social a company that provides social media management, consultancy, coaching, strategic development and advertising strategies. Nicole is also a proud Chartered Marketer, studying and achieving this status via the CIM. Takeaways - What do you want to be known for? This is where your social content should be focused. Yes, from a holistic view your content needs to be varied, but the overall objective and underlying themes should always be consistent be it looking to sell cars or cans of soup! - Nicole’s formula for creating an excellent social strategy follows 9 key steps, I’ve narrowed these down into 7 stages which are: First and foremost, understand the needs of the business Use customer personas to define the market and the platforms that should be used Each platform will require a bespoke strategy that also fits in with the entire Marketing Strategy Optimise each platform to maximize exposure Look to the key influencers within the same marketplace Create a content strategy that is consistent, on message and on brand And remember you must measure and monitor via each platforms metrics. Nicole refers to this as the Test, Measure, Reflect and Refine model and it works for me. - And finally, lets bring it back to your studies with a study buddy, which we’ve spoken about in the past on episode 28, but what Nicole highlighted was the fact that a study buddy provides accountability, giving you motivation and encouragement with your CIM Qualifications. So go get one!   Cross-Selling There are many different ways we can cross-sell before, during and after a purchase or decision has been made by a customer. But what is it? Cross-selling is the action of selling more than was originally anticipated to an existing customer. There are loads of great examples but I like to think Amazon do this best, attributing around 35% of all sales to the “customers who bought this item also bought” and “frequently bought together” options. Other examples range from a car sale including additional features to a fast food outlet asking if you want extra fries with your meal. What are the benefits of this? Well, there is the obvious of the increased revenue from a customer who is already buying from you. But other benefits such as the introduction of a new / unknown product or service to a customer could extend the customer life cycle or selling existing stock so that you can replace it with newer items. These items should always be linked in some way and offer a benefit to the customer unless there is a danger of isolating them and potentially losing their customer all together. Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License LinksNicole Osborne https://lollipopsocial.co.ukLinkedIn: https://www.linkedin.com/in/nicoleosborne1/ Twitter: @Lollipop_Social Books:Steal the Show – Michael Port: https://amzn.to/2VtObEe App:Trello: https://trello.com Theory:Pomodoro Technique: https://francescocirillo.com/pages/pomodoro-technique

In this podcast session, I had a fascinating conversation with Stephen Ghigliotty, Director of Curriculum Development at the Canadian Marketing Association. During the episode, Stephen and I discuss his unconventional career path as well as the details of the upcoming launch of Canada’s first-ever Chartered Marketer designation program offered by the Canadian Marketing Association. Personally, I believe this type of program is a significant advancement for Canada’s marketing profession and will play an important role for years to come in helping future chartered marketers assert marketing’s overall contribution to both the C-Suite and business. For those not familiar with Stephen, he grew up on the Jersey Shore long before Snooki and her clan made it iconic. In the late 80’s he graduated from Culinary school, serving Julia Child dinner on campus during graduation week and then became an acclaimed pastry chef, with original recipes featured in the New York Times Magazine. After working at Accenture for 5 years, he immigrated to Canada in 1999 where he spent the next 15+ years in various senior marketing and sales roles including becoming the Director of Interactive for Canada at Saatchi & Saatchi where he managed the online marketing of brands such as Toyota, Maple Leaf Foods and many others. In 2014, he began guest lecturing at the University of Toronto and eventually developed a three-course certificate program that is still offered called “Multimedia Storytelling and Content Marketing.” Currently, he and his team are creating a two-year online program for the Chartered Marketer professional designation from the Canadian Marketing Association, the largest and most respected such organization in the nation. Enjoy!   Show Links   Connect with Stephen on Twitter | LinkedIn The Canadian Marketing Association The Canadian Marketing Association (YouTube) Chartered Marketer Program Canadian marketers welcome first-ever professional designation program CMA Releases Curriculum Framework for Canada's Chartered Marketer Designation L’Espalier (New England-French cuisine restaurant in Boston, Massachusetts) [VIDEO] No Knead Bread Recipe | The New York Times Adobe Persuasion Accenture Apple, IBM, and Google don’t care anymore if you went to college Multimedia Storytelling & Content Marketing (Certificate from the University of Toronto, School of Continuing Studies) Myers-Briggs Saatchi & Saatchi   Books Mentioned   Mastery by Robert Greene   People Mentioned   Julia Child Paul Child Donald Trump Dmitry Buterin Robert Greene Jeffery O’Leary

About Nicole Nicole Osborne is a Chartered Marketer passionate about helping businesses grow with sweeter marketing. With more than 17 years’ experience leading marketing teams, Nicole has successfully delivered growth-focused marketing strategies for the Financial Times, Institute of Directors, Association of Colleges and Mighty Social, Europe’s fastest growing social ad tech company. When Nicole became a mum, she wanted a better work/life balance and trained with the award-winning Digital Mums strategic social media programme. Nicole founded Lollipop Social and has been helping small businesses get sweeter results with their marketing and social media ever since. Nicole comes from a family of Eastern German entrepreneurs and enjoys working with ambitious entrepreneurs, bringing a combination of heaps of German logic and empathy to all her marketing projects. I chat to Nicole about... How to nail your brand values How to work out what your brand values are when you are your brand How to avoid a vanilla brand and inject your personality into it Connect with Nicole Visit the Lollipop Social website On Twitter On Facebook On LinkedIn

Lisa Todd Lisa Todd is an Influential and award-winning lateral thinker with 17 years global business success in digital marketing. She is a Chartered Marketer from Cambridge, was schooled in the UK in Environmental Geoscience and has a Post Grad in Physics. Lisa is an Elite Marathon Runner, Sivanada Yoga Teacher and has a passion […] The post Mastering the Art of Perceived Intelligence Through Impactful Communication appeared first on Princess Power.

After years of agency and in-house experience, Luan stepped out into being freelance. A story of spotting opportunities, maintaining relationships and self development underlines her solo career. She shares her experience hiring coaches, writing a book, speaking, making courses by herself and alongside LinkedIn - and above all, thinking like a business. Love learning from other freelancers like this? Check out the website beingfreelance.com, subscribe to the podcast and to the newsletter. You'll also find useful links for this episode. That's beingfreelance.com Like VIDEO? - Check out the Being Freelance vlog - YouTube.com/SteveFolland Who the hell is Steve Folland? You know how everyone bangs on about how powerful video and audio content can be? Yeah, well Steve helps businesses make it and make the most of it. Find out more at www.stevefolland.com Track him down on Twitter @sfolland or lay a trail of cake and he'll eventually catch you up.

This is our second special edition episode of Inside Sponsorship episode which focuses on Rugby Union. The topic our guests are discussing is “The Sponsorship Pathway – Are You Sponsorship Ready?” which is a panel discussion at the World Rugby Conference and Exhibition in London this month. In this episode we sit down and chat with Sophie Morris, Strategic Marketing & Sponsorship Director, Millharbour Marketing Consultancy as well as Craig Maxwell, Head of Sales and Marketing at Welsh Rugby Union Group. Craig joined the WRU in 2005 as part of the Hospitality team. Between 2004 and 2008 Craig moved through the commercial team to become Group Sponsorship Manager. In 2008 he left the WRU to head up UK & Ireland for Under Armour and was enticed back to the WRU in 2010 as the new Head of Group sales and marketing. You can learn more about and connect with Craig at www.wru.co.uk and LinkedIn We also talk to Sophie Morris from Millharbour Marketing. Sophie is a Chartered Marketer with 15 year’s strategic marketing experience, most recently as a Director of Marketing in Financial Services where she led sponsorship of the Barbarians rugby team for four years. She has held marketing and sponsorship advisory roles at club and County levels of the game, she sat on the RWC2015 Legacy Committees, and currently sits on the RFU’s Rugby Growth Committee. Sophie is a Board Director of the European Sponsorship Association, where she leads the working group that is producing the industry best practice guide to sponsorship measurement, and is a judge of the UK Sponsorship Awards. You can learn more about and connect with Sophie at www.millharbourmarketing.com and LinkedIn

In this Inside Sponsorship episode, we speak with Sophie Morris, a Strategic Marketing Consultant at Millharbour Marketing Consultancy, about the UK Sponsorship Landscape. Sophie is a Chartered Marketer with 14 years’ marketing experience and  has held various roles developing the game of rugby, including the RFU Rugby Growth Committee, the Rugby World Cup 2015 Activation & Legacy Group, the Management Committee of Essex RFU and being the Sponsorship Officer for her local club. Sophie managed the sponsorship of the Barbarians rugby team for four years for her previous employer and as a result made considerable contacts in the world of rugby and became a huge fan of the sport. So, as well as offering strategic marketing consultancy to clients, Sophie also advises on sponsorship strategy and sponsorship activation. If you want to connect with Sophie, visit www.millharbourmarketing.com or you can find her on YouTube, LinkedIn, Facebook,Twitter, Instagram and Google+  Also in this episode, Mark and I continue our chat around which benefits should be aligned to the common sponsor objectives. This time around we look at Networking and Building An Audience. Sponsorship Planner Cards I also mention our Sponsorship Planner card tool which you can find more about, and order, here. Case Studies I also mention two awesome case studies we recorded with two of our clients, the Newcastle Jets and Touch Football Australia. You can listen to them here. As always, if you have an idea for a topic, a segment, someone you’d like us to have on the show or just a question, then be sure to get in touch. Enjoy.

Today marks the beginning of Women's Month. Although the average woman now has more options and opportunities available to her than her mother or grandmother, total emancipation is a long way off. Almost 60 years since the historic women's march to the Union Buildings in Pretoria in protest against the pass laws, women find themselves experiencing complex challenges. We spoke to Chartered Marketer and entrepreneur, Siphiwe Sithole, intern and Brand Building Management student, Vuyo Jongile and Director of Icamagu Institute, Dr Nokuzola Mndende and Gauteng Social Development MEC, Faith Mazibuko on what it means to be a woman in the 21st century...

Show Notes In this episode you will hear from Dee Blick a number 1 best-selling author (4 years in a row) with much notoriety, Chartered Marketer and Fellow of the Chartered Institute of Marketing. She will share her knowledge of 31 years marketing experience gained from working initially with blue chip organisations and in the last 17 years with small and medium sized businesses. Dee has extensive experience in new product development and marketing strategy, with a track record of planning and delivering exceptional campaigns on a shoestring budget. Her books include, The 15 Essential Marketing Masterclasses For Your Small Business, The Ultimate Small Business Marketing Book and most recently “The Ultimate Guide to Writing & Marketing a Best Selling Book”   Also in the show Why you need to avoid marketing black holes and knee jerk tactics that cripple a small business Hear Dee explain her 4 part smart marketing plan (it’s so simple you can’t fail to succeed unless you don’t take action of course) Discover her power of three rule that adds seductive spice to your marketing that your prospects can’t ignore (it has aphrodisiac potency) Listen to Dee explain how she has helped client after client land multi million £/$ contracts when  they thought the deal had gone south using specific direct mail strategy, which works like a charm. Robert Dene salivates as Dee pays homage to a living old school marketing legend who dates back to the TV sitcom mad men era of advertising, if want to take sales copywriting skills up a few notches then find out who this guy is. In the second half of the show you will get The Ultimate checklist on how to become a successful author with tips and resources galore. Success Quote Never be afraid to step out of your comfort zone. Share your knowledge and expertise with a good heart and hold nothing back. Recommend Books How to Write Sales Letters that Sell by Drayton Bird Powerful Marketing on a Shoestring Budget: For Small Businesses by Dee Blick The Ultimate Small Business Marketing Book by Dee Blick Connect Web – www.themarketinggym.org Twitter – @deeblick LinkedIn – https://uk.linkedin.com/in/creativemarketer

Big business is dumping billions of dollars into the online social networking phenomenon without understanding its true value. A recent study of an extended online network of two RIT professors revealed the way in which users derive value from their social computing activity. They explore the results. Dr. Neil Hair holds a PhD in Marketing from Cranfield University in the UK and is an Assistant Professor of Marketing at the Rochester Institute of Technology’s E. Philip Saunders College of Business. He is a fully accredited Chartered Marketer, and his expertise focuses on the use of the internet in enhancing customer service through research of perceptions. He is a virtual ethnographer and his interests extend to advertising research, personal branding, and he is a member of the RIT Digital Business Group. Dr. Victor Perotti is an Associate Professor of Management Information Systems at the E. Philip Saunders College of Business of the Rochester Institute of Technology. He holds his PhD from the Ohio State University. He has varied research interests surrounding the impact of the internet and network devices on business and society. He is the faculty champion for RIT’s Digital Business Group. © Rochester Institute of Technology 2007