Podcast appearances and mentions of mark choueke

Continuing a series of in-depth interviews with some of Business Marketing's heroes.  Today business Marketer Dave Stevens speaks to Author of Boring2Brave Mark Choueke.

Mark Choueke is author of the new book ‘Boring to Brave'. Mark has spent over 20 years at the heart of B2B marketing. Over that time, he's helped grow more than 50 B2B technology companies across the world and was formerly the editor of Marketing Week Magazine.Mark has also been a speaker at many B2B events, such as “Think with Google”, and “Viva Technology”.We discuss:How bravery benefits B2B brandsHow to produce marketing that drives long term growthUtilising emotional storytelling to connect with B2B audiencesHow taking risks in B2B can differentiate you from competitors

Mark Choueke, CMO and author of #Boring2Brave says, "You need to be braver about decision making as we head into recession. If your share of voice larger than share of market. You will grow. If your share of voice is less than share of market you will shrink." We dig into the process of developing a customer centric marketing strategy. What is the job to be done by marketing? We explore how clever companies become stupid overnight. And we investigate the chains of stupidity that include over measurement, measuring the wrong things, doubling down on stuff that doesn't work, playing the numbers game Are you using marketing in the right ways and when you need it? Contact Mark via linkedin.com/in/markchoueke Website: boring2brave.com/ (Personal) Phone: +44 7832 139827 (Mobile) Email: mark.choueke@mention-me.com Twitter: MarkChoueke -- Contact me if you want to come on the show via marcus@laughs-last.com with "Inquisitor Guest" in the subject line If you want to talk about accelerating or revitalising your sales, management or leadership career, let's have an initial call to see if what you want is what I do well. If not, I can probably refer you to someone who can help. No pressure. https://calendly.com/marcuscauchi/let-s-explore-coaching-training  

Why is relying on 'best practice' dangerous and what makes the Beatles unlikely b2b marketing heroes? Author & CMO Mark Choueke tells all as we discuss the '3rd era of e-commerce' and consider why marketers must be more Han Solo and less C3PO.Purchase your copy of Boring2Brave below:https://tinyurl.com/B2Brave See acast.com/privacy for privacy and opt-out information.

We talk a lot on this show about the grind of writing business books, and indeed of business in general, but there's a lot of joy to be found in the process too. This Best Bits episode celebrates all those moments, from the creative peace of the early morning start to the excitement of the book launch. Wherever you're at, there's a bit of raw joy here to inspire you on your journey.  With joyful moments from:  Minter Dial on the bliss of early mornings  Dre Baldwin on the pleasure of getting the stuff in your head out into the world Penny Pullan on finding connection and warmth even when there's noone else in the room Jackie Fast on the joy of unfamiliar conversations with familiar people Leanne Hamley on tapping into the positive power of other people Robert Wigley on rediscovering the joy of reading as part of writing Philip Levinson on the pleasure of being able to thank the people who've helped you write the book at the launch party Mark Choueke on the joy of doing it your way.   Fill your tank and get inspired! 

'Be a bit braver with what you define to be a business book, you don't need to follow a template.' Why is B2B marketing typically so dull? Whereas consumer marketing is focused on creativity, engagement and originality, B2B marketing all too often consists of a features list. Mark Choueke is here to change all that. His passionate call for bravery in B2B marketing is transforming the industry, and he applied exactly that same thinking to writing his business book too. Forget the templates and formulae, and write the book that only you can write.  Half an hour that will leave you feeling braver and more human, covering as it does marketing, writing, book proposals, Star Wars, grief and a gorilla. 

I really enjoyed interviewing the gregarious Mark Choueke, CEO & Founder of RebeltechPR.As someone who's invested in his own Podcast, and loves networking, events and the B2B Tech Startup scene, it was great to talk about his business and listen to his advice about interviewing, progressing your career in marketing and some of his mistakes he's learnt the most from.

He’s got a marketing track record that spans more than 25 years at the helm of some of the world’s largest and most successful brands and yet, for Alexander von Schirmeister, successful marketing comes down to one simple thing: Good gut instinct.“I think people sometimes forget some of the old cliché basics of the 80/20 rule,” he said. “If there’s 7,000 tools, that’s great, but if you have two or three that work for you, just stick to those two and three. That’s where the notion of good instinct comes in.”Like what you hear? Remember to rate us, leave a review and tell a friend.About the show:Modern marketing has become convoluted, over-elaborate and confused. Enterprise marketing teams use an average of 90 tools and platforms, generating 90 sets of data with few insights or clear decision paths.Such complexity comes at a massive cost.Get Simple is a podcast that aims to help marketers claw back the cost of that complexity.Subscribe now to hear stories from the marketing and tech leaders reshaping the way we do marketing - as the battles for time, money and resources increase.This episode is hosted by Mark Choueke, founder of Rebeltech and former editor of Marketing Week.This series is brought to you by Simple, the intelligent marketing platform. To learn more visit: www.simple.io

It’s not an easy time to be in marketing but that doesn’t mean it’s time to work harder; it’s time to work differently, says Amelia Torode, global marketing strategist and founder of the Fawnbrake Collective.Tune in to this episode of Get Simple to learn from one of global marketing’s most fearless leaders as she discusses what’s wrong with the agency status quo, how new models of thinking and working could reshape marketing and why now is the time to embrace this change. Remember - if you like what you hear tell a friend, rate us or leave a review. About the show:Modern marketing has become convoluted, over-elaborate and confused. Enterprise marketing teams use an average of 90 tools and platforms, generating 90 sets of data with few insights or clear decision paths.Such complexity comes at a massive cost.Get Simple is a podcast that aims to help marketers claw back the cost of that complexity.Subscribe now to hear stories from the marketing and tech leaders reshaping the way we do marketing - as the battles for time, money and resources increase.This episode is hosted by Mark Choueke, founder of Rebeltech and former editor of Marketing Week.This series is brought to you by Simple, the intelligent marketing platform. To learn more visit: www.simple.io

The martech industry has become confusing and overwhelming - and if you don’t understand there’s a problem you probably won’t be in your job much longer, says Joel Harrison, founder and editor in chief of B2B Marketing.In this episode of Get Simple we’re joined by Harrison to discuss why B2B marketing is gaining momentum unlike ever before, what marketers need to understand about the technology they’re buying into and how the next evolution in ABM will play out across B2B.Remember - if you like what you hear tell a friend, rate us or leave a review.About the show:Modern marketing has become convoluted, over-elaborate and confused. Enterprise marketing teams use an average of 90 tools and platforms, generating 90 sets of data with few insights or clear decision paths.Such complexity comes at a massive cost.Get Simple is a podcast that aims to help marketers claw back the cost of that complexity.Subscribe now to hear stories from the marketing and tech leaders reshaping the way we do marketing - as the battles for time, money and resources increase.This episode is hosted by Mark Choueke, founder of Rebeltech and former editor of Marketing Week. This series is brought to you by Simple, the intelligent marketing platform. To learn more visit: www.simple.io

Is marketing technology stunting rather than driving your marketing effectiveness? Are there excess building blocks in your marketing stack? Complexity comes at a massive cost - and it’s time to stop paying for it. In this episode you’ll hear from five global leaders in marketing: Microsoft’s Bryony Wolf; former CMO of eBay Europe Alexander von Schirmeister; Oyster Yachts CMO and former Head of Marketing at British Airways; Abigail Comber; Optima Partners’ Alan Crawley; and Simple’s Global CEO, Aden Forrest. Together they discuss why, for the first time, brands are spending more on martech than their own marketing departments and teams, and the growing difference between marketing technologists and marketing generalists. Like what you hear? Rate us and leave a review. About the show: Modern marketing has become convoluted, over-elaborate and confused. Enterprise marketing teams use an average of 90 tools and platforms, generating 90 sets of data with few insights or clear decision paths. Such complexity comes at a massive cost. Get Simple is a podcast that aims to help marketers claw back the cost of that complexity. Subscribe now to hear stories from the marketing and tech leaders reshaping the way we do marketing - as the battles for time, money and resources increase. This episode is hosted by Mark Choueke, founder of Rebeltech and former editor of Marketing Week. This series is brought to you by Simple, the intelligent marketing platform. To learn more visit: www.simple.io

When was the last time you saw the whites of a customer’s eyes? If you haven’t, then you don’t really know your customer says Abigail Comber, former Head of Brand and Marketing at British Airways. This episode of Get Simple was recorded in front of a live audience where Abigail was asked about the evolution of the marketing function, the alarming disappearance of the customer in poor marketing teams and the jump from a global enterprise company to a small start up. If you like what you hear, rate us and leave a review. About the show: Modern marketing has become convoluted, over-elaborate and confused. Enterprise marketing teams use an average of 90 tools and platforms, generating 90 sets of data with few insights or clear decision paths. Such complexity comes at a massive cost. Get Simple is a podcast that aims to help marketers claw back the cost of that complexity. Subscribe now to hear stories from the marketing and tech leaders reshaping the way we do marketing - as the battles for time, money and resources increase. This episode is hosted by Mark Choueke, founder of Rebeltech and former editor of Marketing Week. This series is brought to you by Simple, the intelligent marketing platform. To learn more visit: www.simple.io

Modern marketing has become convoluted, over-elaborate and confused. Enterprise marketing teams use an average of 90 tools and platforms, generating 90 sets of data with few insights or clear decision paths. Such complexity comes at a massive cost. Get Simple is a podcast that aims to help marketers claw back the cost of that complexity. Subscribe now to hear stories from the marketing and tech leaders reshaping the way we do marketing - as the battles for time, money and resources increase. This episode is hosted by Mark Choueke, founder of Rebeltech and former editor of Marketing Week. This series is brought to you by Simple, the intelligent marketing platform. To learn more visit: www.simple.io