Podcast appearances and mentions of melinda samson

Massive episode this one folks! We have a panel of three experts discussing all things paid social media and digital ads! When it comes to running a personal brand-based enterprise, organic content and social media efforts will build your marketing communications base and might be sufficient in generating leads and sales for your business ... or you might want to supercharge things through paid advertising. Paid media takes many guises in the digital world. To help us unpack what can be a somewhat complex area to many people, we've put together three experts in the virtual room to provide their take on what's happening currently in the world of digital marketing. They are: Melinda Samson, founder of Click-Winning ContentKym Wallis, founder of the Higher Ranking digital agencyMyles Harris, independent Facebook ads and social media advertising specialist. It's a full-throttle conversation, which takes in many aspects of the paid digital arena, including: Facebook/Instagram (Meta) advertisingGoogle ads/paid searchYouTube ads We also cover SEO and LinkedIn lead generation, as well as last touch attribution and remarketing. Phewww! It's rare to get so much knowledge and in-the-trenches experience packed into the one episode! An example of one terrific tip: If you have one takeaway from this episode, it's this - never accept anything AI-generated from Google (and Facebook) that suggests you take a certain action with your advertising. It might be fine, but make sure you understand first what it means before committing. #GOLD Thanks for listening!

Please note: This is the final episode for season 1 of The Dobcast! We will be back in the next couple of months with season 2…We have spoken with a lot of people over the the season so far, discussing their business, marketing and areas of expertise, along with some personal insights as well.As we conclude season 1 of the show, we have decided to look back at some of the valuable insights and advice my guests have offered.You may recall that Erica asks the same three questions at the end of each interview.So over these last few episodes, we have collated those answers, providing an insightful summary of the way each guest approaches them.The third and final question she asks – and the one we will focus on in this episode – is what is the one skill or area you would encourage others to develop so they can be prepared to do their best online?Our Scout “motto” is be prepared to do your best online, and we aim to instil this in everything we do.It is the most anyone can ask of us, and we can ask of ourselves – Do Our Best.While you may find there are a couple of areas you may need to focus on, we really loved how my guests took this question on and distilled it into one single recommendation.We really loved listening back to these answers, and hope you will too.If you have missed any of these episodes, or these grabs pique your interest for a re-listen, please do!We would also like to thank you for listening to and supporting The Dobcast. After this episode we are taking a break for a month or so, and will be back later this year with Season 2!Check out all of these guests previous episodes and show notes:https://scoutdigitaltraining.com.au/the-dobcast-podcast/what-the-heck/ (The Dobcast: Episode 1 – What the heck is The Dobcast!?) https://scoutdigitaltraining.com.au/the-dobcast-podcast/podcasting-for-business/ (The Dobcast: Episode 2 – Do Your Best Podcasting with Amelia Veale) https://scoutdigitaltraining.com.au/the-dobcast-podcast/changing-lives-with-code/ (The Dobcast: Episode 3 – Changing lives one line of code at a time… with Tina May) https://scoutdigitaltraining.com.au/the-dobcast-podcast/social-media-strategy/ (The Dobcast: Episode 4 – Be prepared with an awesome strategy… with Jen Evison) https://scoutdigitaltraining.com.au/the-dobcast-podcast/art-science-social-media/ (The Dobcast: Episode 5 – The art and science of social media with Kristy Schirmer) https://scoutdigitaltraining.com.au/the-dobcast-podcast/why-organisations-fail-social-media/ (The Dobcast: Episode 6 – Why organisations fail at social media (and how not to!)… with Jen Evison) https://scoutdigitaltraining.com.au/the-dobcast-podcast/avoid-burn-out-brook-mccarthy/ (The Dobcast: Episode 7 – Be prepared to avoid burnout… with Brook McCarthy) https://scoutdigitaltraining.com.au/the-dobcast-podcast/digitally-inclusive-ben-teoh/ (The Dobcast: Episode 8 – Do your best to be digitally inclusive… with Ben Teoh) https://scoutdigitaltraining.com.au/the-dobcast-podcast/online-brand-kate-toon/ (The Dobcast: Episode 9 – Do your best to build an online brand with… Kate Toon) https://scoutdigitaltraining.com.au/the-dobcast-podcast/google-ads-melinda-samson/ (The Dobcast: Episode 10 – Do your best with Google Ads with… Melinda Samson) https://scoutdigitaltraining.com.au/the-dobcast-podcast/career-social-media-rubina-carlson/ (The Dobcast: Episode 11 – Be prepared for a career in digital marketing with… Rubina Carlson) https://scoutdigitaltraining.com.au/the-dobcast-podcast/systems-processes-belinda-weaver/ (The Dobcast: Episode 12 – Be prepared with awesome systems and processes… with Belinda Weaver) https://scoutdigitaltraining.com.au/the-dobcast-podcast/influencer-marketing-natalie-giddings/ (The Dobcast: Episode 13 – Do your best with influencer marketing… with Natalie Giddings) https://scoutdigitaltraining.com.au/the-dobcast-podcast/visual-content-kate-potter/ (The Dobcast: Episode 14 – Do your best with your visual content… with Kate Potter)...

We have spoken with a lot of people over the the season so far, discussing their business, marketing and areas of expertise, along with some personal insights as well.As we begin to wrap up season 1 of the show, we have decided to look back at some of the valuable insights and advice my guests have offered.You may recall that Erica asks the same three questions at the end of each interview.So over these episodes, we will collate those answers, providing an insightful summary of the way each guest approaches them.The second question she asks – and the one we will focus on in this episode – is what are you learning at the moment?With the rate of change of technology and marketing, we are constantly learning.We were interested to discover what skills or techniques my guests are learning! And they span both personal and business.If you have missed any of these episodes, or these grabs pique your interest for a re-listen, please do!Check out all of these guests previous episodes and show notes:https://scoutdigitaltraining.com.au/the-dobcast-podcast/what-the-heck/ (The Dobcast: Episode 1 – What the heck is The Dobcast!?) https://scoutdigitaltraining.com.au/the-dobcast-podcast/podcasting-for-business/ (The Dobcast: Episode 2 – Do Your Best Podcasting with Amelia Veale) https://scoutdigitaltraining.com.au/the-dobcast-podcast/changing-lives-with-code/ (The Dobcast: Episode 3 – Changing lives one line of code at a time… with Tina May) https://scoutdigitaltraining.com.au/the-dobcast-podcast/social-media-strategy/ (The Dobcast: Episode 4 – Be prepared with an awesome strategy… with Jen Evison) https://scoutdigitaltraining.com.au/the-dobcast-podcast/art-science-social-media/ (The Dobcast: Episode 5 – The art and science of social media with Kristy Schirmer) https://scoutdigitaltraining.com.au/the-dobcast-podcast/why-organisations-fail-social-media/ (The Dobcast: Episode 6 – Why organisations fail at social media (and how not to!)… with Jen Evison) https://scoutdigitaltraining.com.au/the-dobcast-podcast/avoid-burn-out-brook-mccarthy/ (The Dobcast: Episode 7 – Be prepared to avoid burnout… with Brook McCarthy) https://scoutdigitaltraining.com.au/the-dobcast-podcast/digitally-inclusive-ben-teoh/ (The Dobcast: Episode 8 – Do your best to be digitally inclusive… with Ben Teoh) https://scoutdigitaltraining.com.au/the-dobcast-podcast/online-brand-kate-toon/ (The Dobcast: Episode 9 – Do your best to build an online brand with… Kate Toon) https://scoutdigitaltraining.com.au/the-dobcast-podcast/google-ads-melinda-samson/ (The Dobcast: Episode 10 – Do your best with Google Ads with… Melinda Samson) https://scoutdigitaltraining.com.au/the-dobcast-podcast/career-social-media-rubina-carlson/ (The Dobcast: Episode 11 – Be prepared for a career in digital marketing with… Rubina Carlson) https://scoutdigitaltraining.com.au/the-dobcast-podcast/systems-processes-belinda-weaver/ (The Dobcast: Episode 12 – Be prepared with awesome systems and processes… with Belinda Weaver) https://scoutdigitaltraining.com.au/the-dobcast-podcast/influencer-marketing-natalie-giddings/ (The Dobcast: Episode 13 – Do your best with influencer marketing… with Natalie Giddings) https://scoutdigitaltraining.com.au/the-dobcast-podcast/visual-content-kate-potter/ (The Dobcast: Episode 14 – Do your best with your visual content… with Kate Potter) https://scoutdigitaltraining.com.au/the-dobcast-podcast/digital-law-paul-gordon/ (The Dobcast: Episode 15 – Be prepared with the online lawyer Paul Gordon) https://scoutdigitaltraining.com.au/the-dobcast-podcast/facebook-ads-vs-google-ads/ (The Dobcast: Episode 16 – Facebook Ads vs Google Ads with Jen Evison) https://scoutdigitaltraining.com.au/the-dobcast-podcast/know-your-strengths-jane-wundersitz/ (The Dobcast: Episode 17 – Do your best by working to your strengths… with Jane Wundersitz) https://scoutdigitaltraining.com.au/the-dobcast-podcast/technology-innovation-craig-swann/ (The Dobcast: Episode 18 – Technology,...

We have spoken with a lot of people over the the season so far, discussing their business, marketing and areas of expertise, along with some personal insights as well.As we begin to wrap up season 1 of the show, we have decided to look back at some of the valuable insights and advice my guests have offered.You may recall that Erica asks the same three questions at the end of each interview.So over the next few episodes, we will collate those answers, providing an insightful summary of the way each guest approaches them.The first question she asks – and the one we will focus on in this episode – is who or what inspires and motivates you?As someone who occasionally struggles with motivation, Erica is intrigued by who or what keeps others motivated.(And she is motivated by conversations with others about their businesses and digital marketing, hence this podcast!)You will notice some similarities between some of the answers provided, and a lot of variety as well.We love the way the same question can incite so many answers.If your motivation doesn't immediately spring to mind, we encourage you to take some time to consider it. And if you are really struggling – take some inspiration from these guests!If you have missed any of these episodes, or these grabs pique your interest for a re-listen, please do! Check out all of these guests previous episodes and show notes:https://scoutdigitaltraining.com.au/the-dobcast-podcast/what-the-heck/ (The Dobcast: Episode 1 – What the heck is The Dobcast!?) https://scoutdigitaltraining.com.au/the-dobcast-podcast/podcasting-for-business/ (The Dobcast: Episode 2 – Do Your Best Podcasting with Amelia Veale) https://scoutdigitaltraining.com.au/the-dobcast-podcast/changing-lives-with-code/ (The Dobcast: Episode 3 – Changing lives one line of code at a time… with Tina May) https://scoutdigitaltraining.com.au/the-dobcast-podcast/social-media-strategy/ (The Dobcast: Episode 4 – Be prepared with an awesome strategy… with Jen Evison) https://scoutdigitaltraining.com.au/the-dobcast-podcast/art-science-social-media/ (The Dobcast: Episode 5 – The art and science of social media with Kristy Schirmer) https://scoutdigitaltraining.com.au/the-dobcast-podcast/why-organisations-fail-social-media/ (The Dobcast: Episode 6 – Why organisations fail at social media (and how not to!)… with Jen Evison) https://scoutdigitaltraining.com.au/the-dobcast-podcast/avoid-burn-out-brook-mccarthy/ (The Dobcast: Episode 7 – Be prepared to avoid burnout… with Brook McCarthy) https://scoutdigitaltraining.com.au/the-dobcast-podcast/digitally-inclusive-ben-teoh/ (The Dobcast: Episode 8 – Do your best to be digitally inclusive… with Ben Teoh) https://scoutdigitaltraining.com.au/the-dobcast-podcast/online-brand-kate-toon/ (The Dobcast: Episode 9 – Do your best to build an online brand with… Kate Toon) https://scoutdigitaltraining.com.au/the-dobcast-podcast/google-ads-melinda-samson/ (The Dobcast: Episode 10 – Do your best with Google Ads with… Melinda Samson) https://scoutdigitaltraining.com.au/the-dobcast-podcast/career-social-media-rubina-carlson/ (The Dobcast: Episode 11 – Be prepared for a career in digital marketing with… Rubina Carlson) https://scoutdigitaltraining.com.au/the-dobcast-podcast/systems-processes-belinda-weaver/ (The Dobcast: Episode 12 – Be prepared with awesome systems and processes… with Belinda Weaver) https://scoutdigitaltraining.com.au/the-dobcast-podcast/influencer-marketing-natalie-giddings/ (The Dobcast: Episode 13 – Do your best with influencer marketing… with Natalie Giddings) https://scoutdigitaltraining.com.au/the-dobcast-podcast/visual-content-kate-potter/ (The Dobcast: Episode 14 – Do your best with your visual content… with Kate Potter) https://scoutdigitaltraining.com.au/the-dobcast-podcast/digital-law-paul-gordon/ (The Dobcast: Episode 15 – Be prepared with the online lawyer Paul Gordon) https://scoutdigitaltraining.com.au/the-dobcast-podcast/facebook-ads-vs-google-ads/ (The Dobcast:...

In this interview, Danielle speaks to Melinda Samson, Founder and Co-Owner of Click Winning Content. Melinda demystifies the minefield that is Google Ads, and shares how it's able to effectively generate targeted traffic to your website and increase leads and sales. Episode webpage: https://shewillshine.com.au/blog/the-catch-up-google-ads-demystified-podcast--video-140.html

In this episode, Erica is Google geeking it up with fellow Google Ads lover, Melinda Samson, founder of Melbourne-based Google Ads agency Click-Winning Content.Melinda and Erica discuss the what's and why's of Google Ads, before dissecting the two main ways marketers and business owners can use Google Ads: DIY or hiring an agency.They share some resources and advice for those wanting to learn how to do it themselves, along with some important considerations and questions for anyone looking to hire an agency.And regardless of which approach you take, they then share some important considerations for your successful Google Ads campaign.Melinda also tells us what she's learning at the moment, and her one tip for business owners and marketers to help them be prepared to do their best online…Get in touch with and follow our guest…https://www.linkedin.com/in/melindasamson/https://twitter.com/ClickTipshttps://clickwinningcontent.com.au/https://www.facebook.com/ClickWinningContentHere are some resources we mention during the episode…Google Digital Garage: https://learndigital.withgoogle.com/digitalgarage-au/Academy for Ads: https://landing.google.com/academyforads/Google third party policy: https://support.google.com/adspolicy/answer/6086450Learn more about Erica Stacey and Scout Digital Training:https://scoutdigitaltraining.com.auhttps://facebook.com/ScoutSocial/https://instagram.com/ScoutSocial/https://twitter.com/ScoutSocial/https://linkedin.com/Scout-Digital-Training/https://www.youtube.com/channel/UCsHyuL9trO_heoKF6ir7v_g

I'm chatting with Melinda Samson today all about how small businesses can use Google ads for marketing and to boost their brand. I think it's super important to have a great marketing mix for your business both free and paid.

Many of us are familiar with Google AdWords as part of our knowledge of SEO. But can Google AdWords shortcut your SEO efforts and get to page 1? And are writing Google AdWords a profitable part of a copywriter's portfolio of projects? Today we're talking to Google AdWords expert, Melinda Samson. She's going to give us the lowdown on Google AdWords: the good, the bad and how to write them. Tune in to learn: The structure of the AdWords ad What kind of content these ads should link to Essential character limits you need to know How testing ads can change everything Surprising micro edits that can boost ad performance Advice for copywriters looking to offer this as a service   Question for the listeners! Have you written Google AdWords for yourself or others? Share your story on Twitter (@hotcopypodcast) or our Facebook page! Who is Melinda Samson? Melinda, co-owner of Click-Winning Content, is a Premier Google Partner and Google AdWords & Analytics Consultant, Speaker and Trainer. She works with businesses to increase their leads and sales. Mel is committed to never using an acronym without explaining it first and also likes grand slam tennis, greyhounds and Melbourne sunsets. Basically what she does is help businesses get maximum value from their AdWords campaigns. I live, love and breathe AdWords! Connect with Mel Website LinkedIn Twitter Facebook Google+ YouTube Share the pod love! If you like what you're hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to Frelsun for a fantastic review of the show. Useful links Academy of Ads: Fast, free training from Google Google Digital Garage Google Partner Program (including the partner directory) AdWords YouTube Channel AdWords Policies Click-Winning Content Small Group AdWords Training

Melinda Samson of Click Winning Content (www.clickwinningcontent.com.au) is our guest. She speaks to Suzi and Cat about why small businesses should consider advertising on YouTube, how YouTube ads work and tips for not paying a cent for your ads, how long a YouTube advertisement should be and what sort of budget you need to get started. Listen to learn how you can use this really targeted and affordable way to reach new clients. Plus tips and updates from the social media world to help you make the most of social media in your business.

In this episode Melinda Samson from Click Winning Content explains Google Analytics 101 (Google Analytics in plain English).

Melinda Samson of Click-Winning Content explains how to make the most out of the opportunities provided by Google+ and why its the one network the studies show small-business owners want to know more about.

Melinda Samson Blogger Interview by Kate Luella (September 2012) www.GrandSlamGal.com (tennis blog) www.ClickWinningContent.com.au (online business) www.GrassrootsInternetStrategy.com (business blog) Kate Luella presents a unique insight into Melinda’s very popular tennis blog, which has given her tennis passion a boost with connections being made around the world since starting this blog. Melinda recently completed her 10 year plan of making all four major tennis events (grand slams) around the world in one year (known as a “fan slam”)!! So it was lovely to chat to Melinda, and I look forward to hooking up with her again as she can offer so much more insight to her online businesses, including her SEO and Adwords Advising role within her company www.ClickWinningContent.com.au (which is how I met her a few years ago). 1.10 What inspired her to start the tennis blog 2.55 Why her tennis blog is sometimes feels like work 3.45 Revenue she is exploring from her blog 4.10 How her blog has helped her get an edge with her tennis passion 4.40 Meeting up with other tennis fans around the world (as a result of her blog) 5.10 Travelling the world as an official blog reporter v a non-official tennis reporter 6.45 How she blogs while travelling the world 7.50 Melinda talks about family and friends who follow her blog 8.15 Why she started a Facebook Page, rather than publishing from  her personal FB profile 9.30 Melinda discusses her new subscribers she gets, but why many will just stick with social media for updates 10.30 Her four main ways to entice followers 10.50 Her other blogs and how they are strategised 11.25 When she does special blast outs to her email lists 12.35 Her blog monetising strategies 13.00 What the real main aim of her blog is, which she believes has paid off 13.15 The thing she loves the most from her tennis blogging (which she defines as “gold) 13.50 Her new branding strategy 14.30 Her new eBook range she is working on atm as a result of her tennis blog 18.25 Her fantastic advice for new and up-coming bloggers 19.50 What tactics she used when she started out blogging to get her tennis community going, to what it is today 21.00 How to get some sponsors for travel bloggers

A brief introduction to the upcoming blogger interviews I will be showcasing on this podcast, starting next week with Melinda Samson from the Grandslam Gal Blog! See you then, Kate