Podcast appearances and mentions of belinda weaver

If you loved my first interview with Belinda Weaver back in 2022 (Going and Growing Too Slow), join us for this unedited extended interview (recorded in 2024) where we continue our conversation about growing your business slowly and intentionally.Links from this episode:Belinda WeaverHot Copy podcastGet The Email Rules: Eman's FREE 35-minute email classGet the transcript hereLoving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Take Eman's “What's Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi

Are you struggling to define your unique selling proposition (USP) and feeling stuck in your marketing efforts? In this episode of Talk Copy to Me, Belinda Weaver joins me to talk about a refreshing alternative: being choosable. Instead of obsessing over what makes you different from everyone else, learn how to showcase your passion, process, and personality to create meaningful connections with your ideal clients.Belinda and I will explore some practical strategies for leveraging your existing qualities to become more appealing to your target audience. We'll discuss the myth of needing a perfect USP, share tips for introverts to stand out authentically, and offer insights on balancing professionalism with personality in your marketing.Whether you're a small business owner, freelancer, or marketing professional yourself, this episode provides valuable advice on how to become the obvious choice for your ideal clients without the pressure of defining a unique selling proposition.Key topics include:The concept of "choosability" and its importance in marketingPractical ways to showcase passion, process, and personality in your businessHow to create connection points with potential clientsStrategies for quiet personalities to shine in their marketingBalancing professionalism with authentic personality___________________________________________EPISODE 135.Read the show notes and view the full transcript here:https://erinollila.com/being-choosable-unique-selling-proposition-usp/______________________________________________Learn more about our guest expert, Belinda Weaver Belinda Weaver is a copy coach helping aspiring and working copywriters supercharge their income, create financial stability, and avoid career burnout. She believes the whole point of being your own boss is to create a job that's better than the one you left.With 13 years in the business of writing, Belinda has courses, coaching and mentoring that builds skills and confidence so more writers can ditch hustle and burnout and enjoy the journey of their work.An Aussie living in California with her pug, two daughters and husband (listed in order of neediness)… Belinda is obsessed with Doctor Who, English murder mysteries and making the perfect lemon curd.Find out your copy biz shortcut so you can focus on the actions that will accelerate your business growth. Then, reach out to Belinda on Instagram and LinkedIn.Here's info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about Erin's VIP intensive options if you'd like to learn more about how you can hire her to help you with your marketing efforts• Reach out her on Instagram, Want to keep talking copy? Send me a text message!

Belinda Weaver is a copy coach helping aspiring and working copywriters supercharge their income, create financial stability, and avoid career burnout. She believes the whole point of being your own boss is to create a job that's better than the one you left.With 10 years in the business of writing, Belinda has courses, coaching, and mentoring that builds skills and confidence so more writers can ditch hustle and burnout and enjoy the journey of their work.An Aussie living in California with her pug, two daughters, and husband (listed in order of neediness)… Belinda is obsessed with Doctor Who, English murder mysteries, and making the perfect lemon curd.TAKEAWAYS:Belinda's favorite selling platform is email. Belinda has created webinars and 3-7 day events via email to create connection with her audience via email. When you see other entrepreneurs in your space doing BIG Things, remember that they didn't get there all at once. What you're seeing isn't their starting point. The (not-so) secret to success is a mindset of growth. Be grateful for what you have built and not where you are falling short. Give yourself a reminder to look backwards and think about how far you've come.RESOURCES:Visit the blog post that goes along with this episode for more resourcesVisit Belinda on her websiteSnag a seat in Allison's Sell on Autopilot Masterclass, and learn how to use email marketing to sell while you sleep (or, ‘ya know…live your actual life!)CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com

Belinda Weaver argues that focusing on Unique Selling Propositions (USPs) or defining “What Makes You Different” might not be the most effective strategy for attracting an aligned audience. Instead, she offers alternative methods that can foster deeper connections and better engagement with your ideal students.We dive into how these principles can shift your focus away from trying to stand out for uniqueness alone and towards creating genuine connections with your audience. Watch the previous episode “How She Built A Copywriting Business With Belinda Weaver.” Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel Belinda's Links:DM Belinda on InstagramFollow her on FacebookSubscribe to her YouTube channelConnect on LinkedInFollow her on Threads

We talk about how Belinda's 14-year journey has shaped her approach, blending life and work, especially as she manages family life with professional ambitions. Belinda Weaver is a seasoned copy coach who specializes in helping copywriters avoid burnout by building sustainable businessesWe also preview what's to come in our next discussion, where Belinda will debunk common myths about unique selling propositions and what really attracts an aligned audience.Watch the “How to Attract Loyal Clients Without the Hassle with Belinda Weaver” (releases September 11th).Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel Belinda's Links:DM Belinda on InstagramFollow her on FacebookSubscribe to her YouTube channelConnect on LinkedInFollow her on Threads

Are you bamboozling your audience with jargon? Are you being too complex or technical with your copy? In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with HerBusiness Marketing Success Mastermind member, Susan Bell of Susan Bell Research about the power of “Plain Language” and you can be massively more effective with your content when you are more straight forward. Listen to This Episode to Hear More About: -> Why Plain Language is a lot more than using simpler language in our writing -> The 4 elements of Plain Language. -> How to make sure your reader can get & find the information they need, when they need it. -> The keys to being more understandable! -> How to communicate so people can actually USE the information you are sharing. -> Why getting your users to understand begins with YOU understanding your users! -> The “Hop, skip and jump” phenomenon that stops your clients actually reading and understanding your content. -> The “Plain language edit” – how to create plain language content. -> What you can learn when reading your own content – the “breath” test that shows you where you may be losing your readers. -> Where and how to treat your most important information. -> The vital piece of information you must always put at the top of any page or website. -> The precious value of white space! -> The “word count” hack that lets you know you've stepped over plain language barrier and you're probably being too complex! -> How to use headings as a way to make it easier for people to navigate your content. -> How to use “big business” user testing ideas in small business to create more effective communication your market loves (and understands!) -> The RIGHT way to use jargon (what you must do every time you use jargon) -> And much more…  Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> Susan Bell - Susan Bell Research -> Belinda Weaver - Copywrite Matters -> EP 237 - How & When to Hire a Copywriter with Belinda Weaver

Have you ever had a brilliant business idea, then watched someone else take that idea and run with it because you took too long to make it happen?My guest is Belinda Weaver, the owner of Copywrite Matters and a copy coach in the copywriting industry.Belinda created the concept for a membership community that would scale her business…and then...she sat on it (mostly because she was juggling two young kids).While she waited for the perfect time to launch, other copywriters jumped on the same idea, created their own membership, and grew them into successful businesses.Going at a pace that felt slower than everyone around her made Belinda rethink her work-life balance, the speed at which she's growing her business, and her relationship between motherhood and being a business owner.Find the transcript of this episode on my site, emancopyco.com/podcast.Links from this episode:Join Like a Boss, my 12-week mastermind for copywritersBelinda WeaverHot Copy podcastGet The Email Rules: Eman's FREE 35-minute email classIf you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don't forget to tag me! @emancopyco.And if you're interested in working with me, visit emancopyco.com/contact.

Wondering why your promotional emails aren't working? Maybe you're not getting enough people opening them or clicking on them or buying from you! In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with email marketing expert Kathy Farah about why your promotional emails might not be working, the common mistakes and practical steps to overcome those mistakes so you can get better results from your email list (even if you have a small list!). Listen to This Episode to Hear More About: -> Why being afraid to promote/sell to your email list is stifling your growth potential -> How to know how often to send emails to your list. -> Kathy's top tips for segmenting and personalising your emails (and why this is HUGELY important if you want to get better results). -> How to avoid getting stuck in the “features trap” and focus more on the benefits you're offering in your emails. -> The secret to a clear and compelling call to action (and Kathy answers the age-old question, “How many calls to action should I put in my emails?!” -> Why a small, sweet list is more profitable than a big rambly list and how to CLEAN your list of the inactive people dragging down your deliverability. -> How to optimise your subject line to get more of your emails opened. -> How to segment your email list. -> How to avoid alienating your subscribers. -> How to use AI to help you be more benefit-focused by feeding in your product features. -> How to avoid the spam folder! -> The metrics that will let you know whether you are succeeding or failing with your email marketing. -> The power of short sentences. -> What you need to have done BEFORE and AFTER you add your CTA in your email. -> How to use your own Spam folder to avoid being caught by other people's spam filters. -> How to use the 80/20 rule for deciding how often to send promo emails. -> The possibly-contentious automation to add to your emails after 100 days of subscriber inactivity. -> And much more…  Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> Belinda Weaver - Copywrite Matters -> EP 23 - How to Craft an Offer That Sells -> EP 52 - 8 Types of Subject Lines that Will Get Your Emails Opened -> EP 202 - The “Features” Trap – Why You Need to Focus on Benefits vs Features to Make More Sales! -> EP 207 - How AI is Changing the Marketing Game For Small Business Owners -> EP 231 - Email Marketing – Navigating The Biggest Change in 20 Years with Cheryl Rerick ->EP 237 - How & When to Hire a Copywriter with Belinda Weaver

In this episode, I'm joined by my friend and copy coach Belinda Weaver, as we dive deep into the evolution of our identity as business owners, how to evolve your marketing so that it keeps attracting your ideal clients, and why growth requires letting go – so you can catapult forward. We explore how to get comfortable with controversy, stop letting fear of trolling stop you, embracing change, and standing firm in your values as you evolve your business into an authentic expression of who you are. You'll learn:  What's changed in marketing – what's working right now, and the common trap that most owners fall into, that while kill your marketing effectiveness. Diagnosing the issue if your marketing keeps attracting wrong-fit clients. How to overcome the fear of judgement when marketing your business online – plus the secret to overcoming intense self-consciousness. How to work WITH your vulnerability, not against it. The importance of having a growth mindset that allows you to try on new versions of your identity instead of staying stuck. The importance of having mentors, especially when you're feeling stuck, scared, or overwhelmed with decisions. Why everything you were taught about 'staying the course' is likely wrong – and why flexibility and openness is increasingly important. Our business retreat in Joshua Tree, California – and how embracing 'selfish' has changed everything for both of us. If you're ready to see the bigger vision for yourself and your business, you're going to love our upcoming retreat in Joshua Tree, this coming October. Join us at the Vision Unbound Retreat this October. Spots are limited, and the earlier you book, the better your price.    

Are you thinking about hiring a copywriter? When should you do it? What is the best way to go about it? How much should you pay? These are questions we get asked all the time. And getting good answers to these questions is important because good copy can make a MASSIVE difference to your results. There's a lot to think about when hiring a copywriter. In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak with copywriting expert, Belinda Weaver from Copywrite Matters. Belinda is not only an experienced copywriter herself, she has also taught thousands of copywriters and she understands the specific needs of small business owners when it comes to finding, hiring and successfully working with a copywriter. Get Belinda's FREE GIFT for Content Sells Listeners HERE: 3 Tips Copywriting Essentials Mini-Course This course is for you if you're “Copy Curious” and would like to get a feel for the craft of copywriting. It includes Belinda's 3 best tips for shifting gears from writing on instinct to writing copy that really hits the mark with readers and customers. Listen to This Episode to Hear More About: -> The signs that you need to hire a copywriter -> How much to pay for a copywriter -> Where and how to find a copywriter that's right for you (there are many different types of copy and you want the right writer for each job!) -> The 3 main types of copywriters and why you don't want to get these mixed up! -> When to chose the all-rounder copywriter vs specialist copywriter -> The shift in the copywriter's role given the rise of AI -> Why listening is one of the most important traits of your copywriter -> How to create an awesome brief for your copywriter -> How to support your copywriter understand your brand voice -> The ideal first project for your next copywriter hire -> Why you may need to reframe your thinking about how much you pay your copywriter -> And much more… Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> HerBusiness Network -> Belinda Weaver - Copywrite Matters -> Belinda's 3 Tips Copywriting Essentials Mini-Course -> Michelle Martin - Professional Performance Coach

This week, Rachel and Lynne are doing something different! They have turned the microphone over to some of their listeners. In this great compilation episode, listeners and former guests share some of their stories about difficult times as freelancers and how they recovered. It's all about real-life experiences and resilience - and learning from our mistakes. Thanks to the following people for contributing (and those who aren't listed here as they preferred to stay anonymous): Anf Chansamooth https://www.anferneec.com/ Rebekah Lambert https://unashamedlycreative.com.au/ Belinda Weaver https://www.copywritematters.com/ Brook McCarthy https://brookmccarthy.com/ Caitlin Wright https://caitlinwright.com.au/ Claire Chow https://connect4social.com.au/ Ed Gandia https://b2blauncher.com/ Emma Lovell, https://www.emmalovell.au/ John Burfitt, https://jbmedia.com.au/ Monica Davidson, https://creativeplusbusiness.com/ Theresa Miller - media trainer - TM Media https://www.theresamiller.com.au/training And, don't forget about The Content Byte Summit, from September 12-14, 2024. Time is running out to secure the Early Bird discount, which ends on May 31. Sign up for updates for the Summit (or snap up tickets) at our website: https://thecontentbytesummit.com.au Find Rachel www.rachelsmith.com.au    Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au  Thanks (as always) to our sponsors Rounded (www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co 

How do you stand out amongst the crowd and become the one that clients choose? That's what this episode of the HerBusiness podcast explores. In an interview with Belinda Weaver of Copywrite Matters, we look at how to: Embrace Your Uniqueness: Belinda emphasises the importance of aligning your offerings with your target audience's needs and preferences. By embracing your uniqueness, you can stand out in a crowded market and become the go-to choice for your ideal customers. Highlight Your Expertise: Showcase your unique skills and zone of genius to attract clients who value your specialized knowledge. Belinda shares strategies on how to effectively communicate your expertise and delegate tasks outside your area of expertise, allowing you to focus on what you do best. Cultivate Authenticity and Alignment: Building trust and loyalty is crucial for long-term success. Belinda encourages business owners to stay true to their values and create genuine connections with their target audience. By cultivating authenticity and alignment, you can foster strong relationships that lay the foundation for business growth. Provide Proof of Success: Belinda explains the importance of sharing testimonials, case studies, and success stories from satisfied clients. By providing proof of your success, you can gain credibility and trust, making you the preferred solution provider in your industry. Master Effective Communication: Crafting compelling and persuasive messages is key to attracting and retaining customers. Belinda shares her expertise on how to communicate the value of your products or services in a clear and concise way, making them irresistible to potential buyers. Mentioned in this Episode: -> HerBusiness Network -> Marketing Success Mastermind -> Copywrite Matters -> EP 205 - Your Business Everest: Lessons in Big Goals, Strategy, Preparation and Community - with Peter Johnston (PJ)

Let's talk about your muscles... your BRAVERY muscles! Because you aren't always born with them. You grow them over time, and you can do it intentionally. In this episode we talk about how we get brave.  Listen for some laughs that will make you feel more brave

Let's talk about pricing... but not just the numbers! I know you want an easy price sheet, my friend. But I can't give you one. Pricing is more than money, and in this podcast we'll talk about what we mean. Listen for some laughs that will help you work on your pricing mindset.The holistic pricing rubric: https://docs.google.com/document/d/1pmuugwlQcgzslc8hZQq5okNuKCm-Y95Y02AsaewYTTY/editPlaying Big by Tara Mohr Inner Mentor Exercise:https://www.taramohr.com/book/inner-mentor-signup/More about Belinda: https://www.copywritematters.com/More about Sarah:https://b2bwritinginstitute.com/Support the show

“I knew I had to start investing time into becoming financially literate and regularly checking in with my numbers.” This week, Parker chats with Belinda Weaver about her financial journey. Belinda (from Copywrite Matters) is a copy coach helping aspiring and working copywriters supercharge their income, create financial stability, and avoid career burnout. She believes the whole point of being your own boss is to create a job that's better than the one you left. With 10 years in the business of writing, Belinda has courses, coaching and mentoring that builds skills and confidence so more writers can ditch hustle and burnout and enjoy the journey of their work. An Aussie living in California with her pug, two daughters and husband (listed in order of neediness)… Belinda is obsessed with Doctor Who, English murder mysteries and making the perfect lemon curd. The Bottom Line by Evolved Finance explores the financial journeys of some of the most successful online educators, thought leaders, influencers, and service providers in the online space. Each week, Parker sits down with a current Evolved Finance client to talk about their relationship with money and how their mindset has changed as their business has grown. To learn more about Evolved Finance: Follow us on iTunes and leave a review: https://podcasts.apple.com/us/podcast/evolved-finance/id1227529139 Download our free audio course: www.evolvedfinance.com/audiocourse Follow us on Instagram: https://www.instagram.com/evolvedfinance/ To learn more about Belinda and her business: Follow Copywrite Matters on Instagram: https://www.instagram.com/copywritematters/ Follow Copywrite Matters on Facebook: https://www.facebook.com/copywritematters Connect with Belinda on LinkedIn: https://www.linkedin.com/in/belindaweaver/ Subscribe to Belinda's YouTube channel: https://www.youtube.com/copywritematterstv Take her copywriter quiz: https://www.copywritematters.com/copy-biz-shortcut-quiz/

Belinda Weaver and I explain our absences. Then we dive into mindset upgrades writers when it comes to taking sick days, brainstorming benefits, and keeping your big "why" front and center. More about Belinda: https://www.copywritematters.com/More about Sarah:https://b2bwritinginstitute.com/Support the show

We've all made humiliating mistakes, and Claire Pelletreau is not an exemption. This episode is for all you superhumans who can relate to making mistakes. On the show today, Claire is a guest on the Mistakes That Made Me podcast with Eman Ismail, who is an email conversion strategist and copywriter; she helps 6+ figure online business owners and eCommerce brands fire up their conversions, evergreen their sales, and turn fans into Superfans.  Eman has worked with powerhouses like Emily Thompson from Being Boss, Joanna Wiebe from Copyhackers, Belinda Weaver from the Hot Copy Podcast, Interact (the quiz platform), and holds regular copywriting workshops in partnership with Lloyds Business Bank.  This Week on the Get Paid Podcast: Claire transitioning to mentoring/coaching Getting started with The Get Paid Podcast—Why this theme? That one mistake that made Claire The difficult conversation around firing a team member Getting a support system with the family Claire would never have left Is there shame in making more money and talking numbers? Lessons learned! A positive outlook Connect with Eman Ismail: Website Podcast LinkedIn Instagram Email Rules Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Are you tired of trying to stand out in a crowded market? You want more clients to choose you as the person to work with and so you try really hard to be unique, but it's hard to know what to do and how to be to really stand apart in a way that has more people say yes. If you've ever thought that you might need to use some sort of short-lived gimmicks to position yourself, then you'll love this episode. Welcome to episode 213 of the HerBusiness podcast. In this episode of the HerBusiness podcast, CEO Suzi Dafnis speaks with Belinda Weaver of Copywrite Matters on the topic of standing out in a crowded market. Belinda is a copy coach who helps aspiring and working copywriters create a successful business they love. According to Belinda, the idea of being unique has been a traditional marketing concept that has been around for a long time, but with a global landscape and crowded markets, it can be hard to differentiate oneself and become truly unique. The problem with being unique is that it can be demoralising, and some business owners turn to short-lived gimmicks to try to stand out. However, when it comes to choosing a service provider, clients don't want a lot of choices, they want to know that their problem can be solved and that it has been solved for others. As buyers search for options, they create a shortlist of options that meet their criteria, and when business owners market to those areas, they become a chooseable option. Listen to This Episode to Hear: -> Why you should stop trying so hard to be unique, and what to do instead to stand out and be seen -> How to use the “5 Ps of Being Choosable” (purpose, passion, process, proof and personality) to be your clients' top choice. -> Ways to showcase your purpose and value and passion give you the ‘cut through' to be the first choice. -> How to interject your personality into your marketing without being too personal. -> Powerful ways to create ‘velcro hooks' and ‘fingerprints' that reinforce the value you bring and lead clients to your door. -> And so much more You'll love this fresh perspective on the idea of being unique in business and the actionable steps that business owners can take to stand out in a crowded market. Mentioned in This Episode: -> Belinda Weaver's website - www.copywritematters.com -> The HerBusiness Network

Belinda Weaver joins me again and we go down yet another rabbit hole about what's monstrously overrated in freelancing, the best tests we've taken, and a look inside how we run our households (hint: both really different

Let's spice things up with a series of cohosts! First up? Copywrite Matters founder Belinda Weaver, who teaches copy business building and copywriting. In part one, we talk about how we got here, Belinda's "back up plan," and Sarah's nepotism hire out of teaching (oops!). More about Belinda: https://www.copywritematters.com/More about B2BWI: https://b2bwritinginstitute.com/Support the show

Connect with Belinda Weaver:https://www.copywritematters.com/https://www.instagram.com/copywritematters/https://www.facebook.com/iamcopywritematters/ Freelanceology website: https://freelanceology.io/ Connect with Chris Collins: https://christophercollins.co/https://twitter.com/CCollinsDC Connect with Aly Goulet: https://twitter.com/alygouletwrites

Have you ever had a brilliant business idea, then watched someone else take that idea and run with it because you took too long to make it happen? My guest is Belinda Weaver, the owner of Copywrite Matters and a copy coach in the copywriting industry. Belinda created the concept for a membership community that would scale her business…and then...she sat on it (mostly because she was juggling two young kids). While she waited for the perfect time to launch, other copywriters jumped on the same idea, created their own membership, and grew them into successful businesses. Going at a pace that felt slower than everyone around her made Belinda rethink her work-life balance, the speed at which she's growing her business, and her relationship between motherhood and being a business owner. Find the transcript of this episode on my site, emancopyco.com/podcast. Links from this episode: Belinda Weaver Hot Copy podcast Get The Email Rules: Eman's FREE 35-minute email class If you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don't forget to tag me! @emancopyco. And if you're interested in working with me, visit emancopyco.com/contact.

If you're setting yourself up to write copy or content for clients, it may be tricky to figure out the most important templates you need to have in place and why. These will be things you'll learn about, tweak and hone as you go, but in this episode we save you time and hassle by distilling it down to five templates we recommend you have from the start - and why they're so useful. Many thanks to Rounded for sponsoring this episode! Rounded offers user-friendly accounting and invoicing software, made just for freelancers and sole traders. The 5 templates and where to find them The rate card www.rachelslist.com.au/toolkit/product/rate-card/ A client brief template www.rachelslist.com.au/toolkit/product/client-brief-template/  A quoting template or statement of work www.rachelslist.com.au/toolkit/product/freelancer-statement-of-work-agreement/  An invoice template www.rachelslist.com.au/toolkit/product/freelancer-invoice-templates-4-pack/  Belinda Weaver's copy deck template www.copywritematters.com/copywriting-copy-decks/ Kate Toon's copy deck template www.clevercopywritingschool.com/product/copy-deck-updated/  More about Lynne and Rachel Lynne's website www.lynnetestoni.com  Rachel's website rachelsmith.com.au Rachel's List rachelslist.com.au  Starting out - Rachel's List for job-seekers rachelslist.com.au/jobseekers 

How do you know if you're unique enough? What makes you stand out? How do you market yourself so that your ideal customers choose you and not your competitors? These are some of the questions we answer today with the help of our awesome guest Belinda Weaver. Belinda is a copywriter who helps people who are learning to be copywriters to up their game. And today she talks to us about how to make yourself choosable.  Yep - that's a word. And you sure want to find out all about it!  SOME EPISODE HIGHLIGHTS: (0:10) Want to get more sales from your email marketing? Grab our Click Tricks. (3:50) Did Belinda really have a pet peacock called Cocker? (5:10) Do you really need a USP to stand out from the crowd? (7:20) No USP? No problem! (8:45) How do you make yourself more choosable? (10:00) Lean into the combination of ingredients that makes you unique. (13:06) Tell people what it's like to work with you. (16:44) Share your passion and why you got started. (18:52) Be yourself and don't be afraid of feedback. (23:02) Subject line of the week with Belinda Weaver. Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling! That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it https://emailmarketingheroes.com/tricks/ (here).  Do you really need a USP to stand out from the crowd? As business owners, we all worry about the idea of standing out. Why should people choose you? Do we worry too much about this? Is this a valid concern? Our friend and awesome copywriter Belinda Weaver shared with us that having a USP (Unique Selling Proposition) is indeed Marketing 101. We're told to come up with our USP and our differentiator and to have a great elevator pitch that explains what we do, who we do it for, and what makes us different.  These kinds of things are drummed into us. And Belinda calls this the unicorn fallacy. It's this idea that in order to be successful, you have to be unique and different. But when she first started out as a copywriter, Belinda didn't know what made her unique yet. So instead of trying to focus too much on that, she decided to become as good as she could be and then figure out what made her unique. And she thinks a lot of business owners should do the same. As a copywriter, Belinda always asks her clients what makes them unique. And funnily enough, she never expects a great answer because she doesn't have a great one herself! In fact, at first, she thought there was nothing in particular that made her unique. But she kept showing up, earning an income, and making progress. And at some point, she realised that maybe she didn't have to be different in order to be successful. No USP? No problem!Is anything ever unique anyway? Even if you invented something brand new, is it going to be unique for long? According to Belinda, having a USP isn't completely irrelevant. We probably all have something that's uniquely and brilliantly us, but if the USP becomes a gimmick that holds us back from what's important, then it's not useful. If we get paralysed in trying to find our USP and don't do the things we could be doing to get more business, then there's no point in finding a USP in the first place! We sometimes get so worried about what makes us different, unique, special, or rockstar-worthy that we do nothing. And that's not cool.   How do you make yourself more choosable? Making yourself choosable isn't just about standing out from your competitors. Yes, there are people who do the same thing as you, but there are often different solutions to similar problems -...

Your host, Devonee Thaxton, talks with the creator of Copywrite Matters, Belinda Weaver. Belinda Weaver is a copy coach helping aspiring and working copywriters supercharge their income, create financial stability, and avoid career burnout. With 10 years in the business of writing, Belinda has courses, coaching and mentoring that builds skills and confidence so more writers can ditch hustle and burnout and enjoy the journey of their work. Over 200 copywriters have completed her signature course, The Copywriting Incubator, leading to them successfully launch their writing careers. She believes the whole point of being your own boss is to create a job that's better than the one you left. In this episode, Belinda delves into what makes a good, solid copywriter. She explains that a good copywriter is a "word nerd" that has a love of creating a great sentence mixed with a love of marketing. To learn more about Belinda, visit http://copywritematters.com/. If you'd like to be a guest on Savvy, Booked, & Blessed, click https://podcast.prosavvyas.com/podcast-guest (HERE.)

In this episode, we're going to be diving into the topic of… emails! And I have invited a guest on, who is just the perfect person to teach us a thing or two about using email to boost your brand! Eman Ismail is the person to call when you want to make money from your emails.  As an email conversion strategist and copywriter, she helps 6-figure (and above!) online business owners and ecommerce brands fire up their conversions, evergreen their sales and turn fans into Superfans.  She's worked with powerhouses like Emily Thompson from Being Boss, Joanna Wiebe from CopyHackers, Belinda Weaver from the Hot Copy Podcast, Interact (the quiz platform), and she also holds regular copywriting workshops in partnership with Lloyds Business Bank.  When Eman is not writing high-converting emails for clients, delivering workshops or teaching business owners how to write copy that converts, she's bingeing either podcasts or pizza (but she'd rather you didn't tell her PT that). I reached out to Eman about… six months ago I think it was. I first came across her when she was a guest on The Get Paid Podcast by Claire Pelletreau, where she spoke about how she went from tiny profits to steady 10k months. I was inspired by her story, and started following her, and there was something about her relationship-building approach to emails that just really resonated with me. I knew pretty soon that I wanted to invite her on for a chat. Ah, I'm eager to dive in, so let's get to it! Links: ShownotesThe Email Rules (free 35-minute email class)InkHouse websiteInstagram

"Embrace what makes you different" "Stand out from the crowd" "Have a distinct point of view" "Find your 'Blue Ocean'" Everyone is telling us that we need to show how unique we are, how we are different from our competitors. Is that really what we need to do?" In this episode, Belinda Weaver and Alastair McDermott discuss how to shine the spotlight on your business, yourself, and your clients so you become more chooseable to your ideal client. They also discuss repurposing your existing content, how to connect with your clients like Velcro, and how to use transparency to build rapport and trust. “When we make a purchasing decision, what we want to know is that the business can solve the problem that we have and have done so before for other people, and we also want to know we're going to enjoy the experience of working with them.” -- Belinda Weaver “If I have to choose between a business that will tell me exactly what happens next and I have a clear sense of how the project will go, or a business that tells me none of that, I'm going to choose the business that gives me the roadmap. Because it makes me feel safer, more certain, and that's a very powerful trigger.” -- Belinda Weaver

In‌ ‌this‌ ‌episode of the podcast,‌ ‌you'll discover a handful of the most invigorating conversations from the past season: Belinda Weaver on understanding personal reward for promoting health; Ryan Kurczak on creative meditation and productive astrology; Chausey Lebron on conquering limiting beliefs; Jennifer Van Dyck on being nimble in a sustainable way; and Ashley Walden Davis on art as social charge. In addition, hosts Anna Rosa Parker and Daniel Lamb discuss their own encounters with the idea of “mindset” and “mindfulness” in a new introduction. Highlights:‌ ‌00:00 Anna and Daniel18:30 Belinda Weaver27:00 Ryan Kurczak34:00 Chausey Lebron41:15 Jennifer Van Dyck48:30 Ashley Walden DavisLinks:‌ ‌Join Our Facebook Group: https://www.facebook.com/groups/artistinclusive Website: https://www.artistinclusive.com Connect  https://www.hollandcreative.io  daniel@hollandcreative.io    IG: https://instagram.com/conversioncopydesign  https://www.dashofcopy.com  anna@dashofcopy.com  IG: https://instagram.com/dashofcopy  

Forget finding your unique value proposition. Focus on making yourself chooseable. That's what my guest Belinda Weaver believes is more important to focus on instead of trying to figure out what makes you, your company or your products different than your competitors. She believes that "we don't need to be 100% unique in business...we have to become chooseable. What does that mean though and how do you position yourself to become chooseable? Belinda and I discuss three areas you can shine a spotlight on to make yourself chooseable and have your business land more clients. Belinda Weaver helps people write copy that makes them money. Whether it's teaching copywriters how to run successful businesses or business owners how to write more effective copy Belinda has courses, coaching and mentoring that builds skills and confidence. But she wasn't always a copywriter. Belinda worked as a computer programmer, then in marketing before discovering copywriting was her jam. Since then, her business - Copywrite Matters - has not only survived but grown while she's moved between Australia, England and the USA, and had two kids. She cohosts the popular copywriting podcast, Hot Copy with Kate Toon and is regularly featured in the media such as Copyblogger, Business Insider, Amy Porterfield's pod and The Copywriter Club. An Aussie living in California with her pug, two daughters and husband (listed in order of neediness)... Belinda is obsessed with Doctor Who, English murder mysteries and making the perfect lemon curd.

MWH 290: How To Write Copy That Sells, Even If You're Not A Writer with Belinda Weaver On this week's episode, I'm sitting down with Belinda Weaver and we're going to talk about a topic that makes a lot of people uncomfortable... How to write copy that sells even if you're not a writer. I'm so thrilled with this episode as it will help you feel a lot more confident about writing copy for your business. LISTEN NOW Listen to this episode to learn: 3 myths around writing copy that you need to let go of because they're holding you back and keeping you from making more money in your business.Copywriting formulas and 3-step framework to help you start writing better copy right away.Specific writing tips around Calls To Action and what makes CTA converts to a sale. (Looking for more copywriting tips? Read here 5 Crispy Copy Tips with Jay Crisp Crow.) Belinda helps people write copy that makes them money. Whether it's teaching copywriters how to run successful businesses or business owners how to write more effective copy themselves, she has courses, coaching and mentoring that builds skills and confidence. But she wasn't always a copywriter. Belinda worked as a computer programmer, then in marketing before discovering copywriting was her jam. Ladies, if you loved this episode, tell me what part you like or how this has been helpful to you by sending me a DM on Instagram @mumswithhustle or email me at hello@mumswithhustle.com. I always love hearing from you. Until next week, stay happy in your hustle! CONNECT WITH BELINDA Website: www.copywritematters.comInstagram: @copywritemattersFacebook: @copywritematters and For The Love Of CopyTwitter: @copywritemattrs CONNECT WITH ME Web: www.mumswithhustle.comFacebook: @mumswithhustleInstagram: @mumswithhustleTwitter: @MumsWithHustleBiz Club: MWH Biz Club LOVE THE MUMS WITH HUSTLE PODCAST? Okay, mama! I'm going to give it to you straight, 'cause you know that's what I'm about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more hustling mamas that can add extreme value to our kick-ass tribe. Help a sister, out? I already love you forever, but I'd be extremely grateful if you would review me on iTunes! If you've loved this podcast, never miss another one! All you have to do is SUBSCRIBE to the Mums With Hustle Podcast on iTunes.

Investing in yourself is a critical aspect of developing and expanding your business. In this episode, I speak with Eman Ismail about her journey to entrepreneurship, the investments she made in herself and her business, and how she has mastered the art of using testimonials to grow. The tips she provides on testimonials, in particular, are a can't miss portion of this week's episode with actionable insights. Eman Ismail is the founder and owner of Inkhouse, a U.K.-based copywriting and email conversion firm supporting six-figure online business and e-commerce brands. She has worked with powerhouses like Emily Thompson from Being Boss, Joanna Wiebe from CopyHackers, and Belinda Weaver from the Hot Copy Podcast. She holds regular copywriting workshops in partnership with Lloyds Business Bank. For more on Eman Ismail, visit inkhouse.org.uk.--Khalida DuBose is a business mentor and crowdfunding coach. She has supported more than a thousand crowdfunding campaigns and project creators in their quest to bring their dreams, passions, and ideas to the world. For more information on Khalida, visit khalidadubose.com. Instagram: @khalida.duboseEmail: khalida@blackgirlbusinessbar.com.--The Black Girl Business Bar is produced by Zuri Berry (@ZMCPodcasts). Music by Vincent Tone.

“I'd been writing copy… I just didn't know it was a thing.”—  Belinda WeaverBelinda Weaver believes there's more to life than work — and has built a business out of creating more time.Belinda helps copywriters avoid falling into the trap of low-paying work by showing them how to earn more money so they can spend less time working.Belinda wasn't always a copywriter... or even a creative. She actually started off with, as she says, “a very sensible career as a computer programmer” for almost ten years before realizing that it wasn't what she was meant to be doing.It wasn't until she started working with a marketing team during a specific IT project that she had a lightbulb moment. A marketing degree and another epiphany later, she carved out her dream job, working for herself.“A lot of copywriters have this moment, where I discovered what I SHOULD have been doing, what I COULD do — that made me feel great, that I could do and control my own work and my own time,” Belinda says. “That's when I really discovered work with passion.”In this conversation, Belinda discusses rituals, motivations, burnout, the “laptop lifestyle,” and designing your ultimate work/life balance.In‌ ‌this‌ ‌episode of the podcast,‌ ‌you'll discover:‌ ‌✔  The rituals that Belinda has put together to make her days run smoothly — and how she managed to make them stick✔  How to grow a business through setting micro-goals and building micro-habits✔  What the corporate workforce is finally learning from freelancers  About Belinda Weaver: Belinda Weaver helps aspiring and working copywriters and writers create successful businesses that deliver more than money. With ten years of experience in the business of writing, Belinda shows copywriters how to command higher rates so they can work less and enjoy more time, freedom, and career fulfillment. ‌ Highlights:‌ ‌  01:09  Meet Belinda Weaver02:27  Belinda's path to copywriting04:12  Life experiences & their value05:37  Paradox of freedom 08:49  Rituals, routines & habit-building13:46  Building through micro-habits14:41  Location-independent laptop lifestyle19:12  Discovering your motivation21:40  Burnout & illness27:04  Comparisons29:32  Follow Belinda30:59  The recap     ‌Links:‌ ‌  https://copywritematters.comhttps://www.facebook.com/groups/copylove Twitter: https://twitter.com/copywritemattrs https://jamesclear.com/atomic-habits Join Our Facebook Group: https://www.facebook.com/groups/artistinclusive Website: https://www.artistinclusive.com Connect  https://www.hollandcreative.io  daniel@hollandcreative.io    IG: https://instagram.com/conversioncopydesign  https://www.dashofcopy.com  anna@dashofcopy.com  IG: https://instagram.com/dashofcopy  

Eman Ismail is the person to call when you want to make money from your emails.  As an email conversion strategist and copywriter (and the founder of inkhouse.org.uk), she helps 6+ figure online business owners and eCommerce brands fire up their conversions, evergreen their sales and turn fans into Superfans.  She's worked with powerhouses like Emily Thompson from Being Boss, Joanna Wiebe from Copyhackers, Belinda Weaver from the Hot Copy Podcast, Interact (the quiz platform), and holds regular copywriting workshops in partnership with Lloyds Business Bank.  When she's not writing high-converting emails for clients, delivering workshops, or teaching business owners how to write copy that converts, she's binging either podcasts or pizza (but she'd rather you didn't tell her PT that).  "Be really good at what you do and then you will feel very confident raising your rates. The money will come!" - Eman Ismail   This Week on the Get Paid Podcast: The exact details of how Eman got on the Get Paid Podcast. Running a multicultural mastermind effectively. How she navigated resigning from a job without savings or a backup job. 3rd time lucky with her business. How she brought her business back to life after the pandemic hit. Making the most of the communities and connections she had. How she quadrupled her revenue from $400 in profit a month to over $10k in 6 months. How Eman manages her money. Is taking risks in business inevitable? Maternity leave and how to stay afloat. Claire's rant about evergreen funnels. Connect with Eman Ismail: The Email Rules InkHouse Website Instagram LinkedIn Online course Like a Boss Email   Step up Your Facebook Ads Game   This episode of the Get Paid Podcast is sponsored by Claire's free training, the 5 Ad Formula for Selling Online Courses on Autopilot.    Right now, people are spending way more time on Facebook and Instagram, which has significantly lowered ad costs for anyone currently running ads. Make sure you take advantage of this opportunity to grow your audience for cheap - go watch the 5 Ads Formula masterclass and get at least ONE ad running ASAP. If you need extra help, Claire and her team of coaches have your back inside their signature ads course, Absolute FB Ads. Get all the details when you sign up to watch the masterclass at clairepells.com/5ads   Now it's time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.   Now, it's time to go get yourself paid.

This week Rachel and Lynne talk with Belinda Weaver, cohost of the Hot Copy podcast and copywriter extraordinaire about how she created a successful freelance copywriting career, created a supportive community for copywriters and developed courses for those wishing to learn the trade or upskill. We chat about things such as: how copywriters can command higher rates, how to write faster and her advice to anyone wishing to have a career in copywriting. So much great information! About Belinda WeaverBelinda Weaver helps people write copy that makes them money. Whether it's teaching copywriters how to run successful businesses or business owners how to write more effective copy Belinda has courses, coaching and mentoring that builds skills and confidence. Belinda is an Aussie living in California with her pug, two daughters and husband (listed in order of neediness). She is obsessed with Doctor Who, English murder mysteries and making the perfect lemon curd. Find Belinda at https://copywritematters.com/; or follow her on Instagram @copywritematters

It's funny how often parental status makes its way into business conversations. I think colleagues ask about my baby-making plans about as much as my grandma does. With family and business so deeply tied to our identities, how to you put it all into perspective? How do you find the balance? We talk about all this (and more) in today's episode. Plus, BONUS: can you tell how many times we default to talking with our hands?Can't-Miss Moments From This Episode:Bullshit brownie points and sarcastic gold stars: you don't get extra goodies for doing everything all on your own, so stop that martyr shit right now Is what you're doing keeping you stuck? Here's one big mistake I made at the start of my freelance career that slowed down my growth and held me back for years Work-life identity crisis… from bis owner in Australia to baby mama in the US, how trying to shoehorn in biz talk to all the baby banter was a blow to Belinda's confidence  Get a life: the counter-intuitive reason why deliberately spending time away from your business is vital to your business's growth and long-term success My mini meltdown about all the stunningly gorgeous brand photos I see other coaches doing (and what I did to get out of the funk and get moving again, without enlisting a team for a full makeover)This one is jam-packed full of awesome. Don't miss out - listen now! Belinda's Bio:Belinda Weaver helps people write copy that makes them money. Whether it's teaching copywriters how to run successful businesses or business owners how to write more effective copy Belinda has courses, coaching and mentoring that builds skills and confidence.But she wasn't always a copywriter. Belinda worked as a computer programmer, then in marketing before discovering copywriting was her jam. Since then, her business - Copywrite Matters - has not only survived but grown while she's moved between Australia, England and the USA, and had two kids.She cohosts the popular copywriting podcast, Hot Copy with Kate Toon and is regularly featured in the media such as Copyblogger, Business Insider, Amy Porterfield's pod and The Copywriter Club.An Aussie living in California with her pug, two daughters and husband (listed in order of neediness)... Belinda is obsessed with Doctor Who, English murder mysteries and making the perfect lemon curd.Resources and links mentioned:Belinda's websiteBelinda's copywriting masterclassCome kick ass with me:Permission to Kick Ass websiteAngie's Facebook PageAngie on InstaAngie on YouTube

What You'll Learn From This Episode: How skills and confidence are important to marketing Why writing is a skill not a talent Importance of mapping your copy out first Related Links and Resources: It follows on from these ideas of structure and mapping. It's a copywriting framework and in my guide, it's called 'Smart business owners guide to copywriting'. If you go to my website www.copywritematters.com and there's a LEARN button and you'll see 'free guide for business owners' and it's a free download and it actually goes through my 'go-to' copywriting framework which gives structure to the PAS (Pain-Agitate-Solve). Summary: Belinda Weaver helps people write copy that makes them money. Whether it's teaching copywriters how to run successful businesses or business owners how to write more effective copy Belinda has courses, coaching and mentoring that builds skills and confidence. But she wasn't always a copywriter. Belinda worked as a computer programmer, then in marketing before discovering copywriting was her jam. Since then, her business - Copywrite Matters - has not only survived but grown while she's moved between Australia, England and the USA, and had two kids. She cohosts the popular copywriting podcast, Hot Copy with Kate Toon and is regularly featured in the media such as Copyblogger, Business Insider, Amy Porterfield's pod and The Copywriter Club. Here are the highlights of this episode: 2:26 Belinda's ideal Client: In copywrite matters, I serve writers of copy. And as you read out, part of that group is inspiring a copywriter. But I also help entrepreneurs and business owners who write their own copy for their business. Basically, the true line is writers of copy. They write it for themselves or others every day. People who love to write, they love marketing and they love to learn. 2:56 Problem Belinda helps solve: The two main challenges around copywriting are skills and confidence. For business owners and entrepreneurs, writing a copy is often done out of necessity. It's not financially or feasible to outsource every single piece of copy a business need. A business needs a copy every single day. And a lot of the time that falls to the business for all members of the team. Part of that is because, as I said, it's not feasible to outsource but also a part of it is that the business owner and the management team knows the business, they know the customers, they know the brand really well. And there can be some uncertainty about handing over the message and handing over the control of that. It's skills and confidence and that's something I help with. Because there's also a big disconnect that happens when we sit down to write, and it's something quite amazing that happens to everyone even me as a professional copywriter. Our high school English teacher gets in our mind with their red pen and starts judging us. And the results are, a business owner writing a copy that's not very good because they don't really know what to say. And a business owner writing copy that doesn't sound like them because they kind of editing and judging themselves as they write. But in those two areas; skills and confidence can really bring a lot of structure and passion to their marketing. 4:45Typical symptoms that clients do before reaching out to Belinda: It often shows up as procrastination, leaving writing the copy for the marketing. Leaving the email, leaving the social post, leaving that new flyer until the very last minute, until absolutely it must be done. It shows up as it taking a long time to write which is often why we leave it at the last minute. We are going to open up the Word document, we stare at that, rather mean judgmental cursor for a long time because we don't know what to say. It shows up as our marketing ending up being a string of consciousness; there's no structure, there's no purpose to our message. And something I've already mentioned, our copy ends up super dry and formal because we're wo...

What You’ll Learn From This Episode: How skills and confidence are important to marketing Why writing is a skill not a talent Importance of mapping your copy out first Related Links and Resources: It follows on from these ideas of structure and mapping. It's a copywriting framework and in my guide, it's called 'Smart business owners guide to copywriting'. If you go to my website www.copywritematters.com and there's a LEARN button and you'll see 'free guide for business owners' and it's a free download and it actually goes through my 'go-to' copywriting framework which gives structure to the PAS (Pain-Agitate-Solve). Summary: Belinda Weaver helps people write copy that makes them money. Whether it's teaching copywriters how to run successful businesses or business owners how to write more effective copy Belinda has courses, coaching and mentoring that builds skills and confidence. But she wasn't always a copywriter. Belinda worked as a computer programmer, then in marketing before discovering copywriting was her jam. Since then, her business - Copywrite Matters - has not only survived but grown while she's moved between Australia, England and the USA, and had two kids. She cohosts the popular copywriting podcast, Hot Copy with Kate Toon and is regularly featured in the media such as Copyblogger, Business Insider, Amy Porterfield's pod and The Copywriter Club. Here are the highlights of this episode: 2:26 Belinda’s ideal Client: In copywrite matters, I serve writers of copy. And as you read out, part of that group is inspiring a copywriter. But I also help entrepreneurs and business owners who write their own copy for their business. Basically, the true line is writers of copy. They write it for themselves or others every day. People who love to write, they love marketing and they love to learn. 2:56 Problem Belinda helps solve: The two main challenges around copywriting are skills and confidence. For business owners and entrepreneurs, writing a copy is often done out of necessity. It's not financially or feasible to outsource every single piece of copy a business need. A business needs a copy every single day. And a lot of the time that falls to the business for all members of the team. Part of that is because, as I said, it's not feasible to outsource but also a part of it is that the business owner and the management team knows the business, they know the customers, they know the brand really well. And there can be some uncertainty about handing over the message and handing over the control of that. It's skills and confidence and that's something I help with. Because there's also a big disconnect that happens when we sit down to write, and it's something quite amazing that happens to everyone even me as a professional copywriter. Our high school English teacher gets in our mind with their red pen and starts judging us. And the results are, a business owner writing a copy that's not very good because they don't really know what to say. And a business owner writing copy that doesn't sound like them because they kind of editing and judging themselves as they write. But in those two areas; skills and confidence can really bring a lot of structure and passion to their marketing. 4:45Typical symptoms that clients do before reaching out to Belinda: It often shows up as procrastination, leaving writing the copy for the marketing. Leaving the email, leaving the social post, leaving that new flyer until the very last minute, until absolutely it must be done. It shows up as it taking a long time to write which is often why we leave it at the last minute. We are going to open up the Word document, we stare at that, rather mean judgmental cursor for a long time because we don't know what to say. It shows up as our marketing ending up being a string of consciousness; there's no structure, there's no purpose to our message. And something I've already mentioned, our copy ends up super dry and formal because we're wo...

You know how with some people you meet and you feel as if you’ve known each other forever? Like you can already read each other’s minds and know you already agree on so much. Well that’s how it was with today’s podcast guest. Belinda Weaver will tell you she’s an Australian living in California with her husband, two small humans and pug (who I’ll admit seems like a fabulous character). Belinda helps people write copy that makes them money through her business Copywrite Matters. Whether it's teaching copywriters how to run successful businesses or business owners how to write more effective copy, Belinda offers courses, coaching and mentoring that builds skills and confidence. She’s also the co-host of a podcast called Hot Copy. Belinda is someone who truly understands that working on her mindset is the key to success - she is someone who walks her walk and puts in the work. On today’s episode, Belinda and I talk about what it takes to shine a spotlight on your business. Rather than thinking you have to be a unique unicorn in your industry, you just have to be the one people choose. She shares a three step process of how to shine a spotlight on the aspects of your business that help prospective clients choose you. I hope you get as much out of this episode as I do and learn how to stand out in your business in a new way.

Learn to love writing and connect with your audience   One-word paragraphs. Playful punctuation. And even starting sentences with a preposition! These are just some of the things I discuss in my podcast, learn to love writing with copywriting coach and mentor, Belinda Weaver of Copywrite Matters.   According to Belinda, Anyone Can Write. Writing, she says, is like riding a bike; it's a skill – not a talent – that you learn, practise and improve at. And there's no better time to start developing that skill than the present.   Listen to my podcast now for top tips on how to find your writer's voice. Learn how to write copy that lets your personality shine through. And discover how to edit and format your words so that you attract the right clients for your business.   For anyone out there who thinks they can't write, this podcast is for you!   What we discuss:   Why a conversational style attracts better clients Staying true to what you want to say and how you want to say it Why the best copy always starts with the audience in mind The best way to keep focused when you write Why you should embrace emojis, gifs, and images in your copy   What you will learn:   A winning formula for writing great copy How to give personality to your writing Ways to capture the natural rhythms of conversation in your words How to break free from formal language Learning to write like you speak   To discover more copywriting tips and techniques, visit Belinda's website at copywritematters.com. Or join Belinda's free Facebook Group, aimed at business owners who write their own copy and copywriters alike, to talk about copy and how to communicate better with words. Learn more about Belinda Belinda helps people write copy that makes them money. Whether it's teaching copywriters how to run successful businesses or business owners how to write more effective copy Belinda has courses, coaching and mentoring that builds skills and confidence. Belinda is an Aussie living in California with her pug, two daughters and husband (listed in order of neediness). She is obsessed with Doctor Who, English murder mysteries and making the perfect lemon curd.   Where to find Belinda Facebook /Copywrite Matters Instagram @copywritematters LinkedIn /BelindaWeaver Twitter @copywritemattrs YouTube /BelindaWeaver   If you want to learn more about creating great content listen to Episode 83    Learn more marketing tips on how to grow your business at alisonteare.com   To dive deeper into the marketing techniques you need to become a successful solopreneur, join my Membership Group – twice a year I run a marketing course specifically designed for people who are ready to market their own business and who need a helping hand to reach their marketing goals.   For more marketing tips and advice, get in touch with me at alison@simply-marketing.net, or visit alisonteare.com for downloadable resources and marketing workshops and courses. If you enjoyed listening it would be great if you could leave a review to help other people find us - Thank you   Also ... Join me in the Simply Marketing and Social Media Facebook Group  by clicking HERE    FREE Resources 5 Steps to making more money as a solopreneur To make more money as a solopreneur you have to be extremely purposeful about your marketing - Join me for this free training and learn how to make a start getting the basics right. https://www.alisonteare.com/5-steps-to-making-more-money   FREE - 5 Day Marketing Challenge If you want to BOOST your marketing and your confidence - Join me for the 5 Day Marketing Challenge - HERE https://www.alisonteare.com/challenge      Work with me    Book a Free Marketing Clarity Call - HERE Everyone feels overwhelmed by their marketing at one time. I offer clarity calls to help you to step back and see the bigger picture.   Find me at - www.alisonteare.com

Do you wish that your side hustle became your main gig but lack the motivation to make that happen? I know that striving to take your business to the next level during this pandemic might be perceived as being opportunistic, but you could be doing a great injustice to yourself (and your business). If you are genuinely coming from a place of helping people and sharing your influence, then you have to catch that voice that's trying to prevent you from being the best you can be.  In this episode, we discuss: - What you absolutely must let go of in order to make it. - How (and why) you need to create space for the next stage of growth, otherwise, it won't happen.  -  How to step into the new version of yourself without losing yourself in the process. and many more!    For links mentioned in this episode, please head over to: https://maikeetsang.com/podcast/055

Do you wish that your side hustle became your main gig but lack the motivation to make that happen? I know that striving to take your business to the next level during this pandemic might be perceived as being opportunistic, but you could be doing a great injustice to yourself (and your business). If you are genuinely coming from a place of helping people and sharing your influence, then you have to catch that voice that's trying to prevent you from being the best you can be.  In this episode, we discuss: - What you absolutely must let go of in order to make it. - How (and why) you need to create space for the next stage of growth, otherwise, it won't happen.  -  How to step into the new version of yourself without losing yourself in the process. and many more!    For links mentioned in this episode, please head over to: https://maikeetsang.com/podcast/055

Belinda Weaver pursued a “safe” career in IT and worked as a computer programmer, but soon discovered that things were much more fun in her company’s marketing department. She got bored in her niche and was looking for a new opportunity when she discovered freelance copywriting. She soon built a business that gave her newfound freedom and the opportunity to quit her job. Now, at Confident Copywriting Membership, Belinda teaches other copywriters how to build thriving businesses, express themselves, and get results. She gets to do what she loves every day, helps others succeed, and has scaled her income and availability by going beyond one-on-one client work. Today, Belinda joins the podcast to share the story of walking away from a safe education, career, and niche to pursue something she truly felt passionate about. You’ll learn how she turned her expertise into powerful learning materials and gives the gift of her life-changing opportunity to others. Get Access to the Full Show Notes! To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/75

Belinda Weaver is Chief Copywriter and owner at Copywrite Matters. As a professional marketing copywriter she confidently walks the line between writing effective copy and creating an engaging brand personality. Belinda is an incredible goal achiever who changed her business from being a freelance service provider to focusing on copywriting courses and coaching. Belinda has been featured on podcasts such as Entrepreneurs-Journey, socialMedia for Small Business Podcast brought to you by The Australian Businesswomen’s Network, Your Brilliant Un-Career Podcast, and Bringing Business to Retail Podcast.

There will always be too much to do and not enough time to do it. That is why we need people like Belinda Weaver. She is not only founder of the site Copywrite Matters and host of the Hot Copy Podcast, but an expert at time management, too. We met at The Copywriter’s Club IRL conference and began a conversation on how she built a business while raising a family, forcing her to learn how to be the boss of her time.   In this episode, we talk about: 1. Belinda’s leap to full-time online work 2. Her transition from client work to a strategist role 3. How to repurpose content to free up time 4. The surprising success of her daily email 5. The Pomodoro Technique 6. Making the brain space to delight clients   I am definitely going to be putting Belinda’s techniques into practice and getting my time management under control. Tune in to win back your time, too.   Resources: Sign up for Belinda’s daily email Hot Copy podcast Copywrite Matters website   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

Please note: This is the final episode for season 1 of The Dobcast! We will be back in the next couple of months with season 2…We have spoken with a lot of people over the the season so far, discussing their business, marketing and areas of expertise, along with some personal insights as well.As we conclude season 1 of the show, we have decided to look back at some of the valuable insights and advice my guests have offered.You may recall that Erica asks the same three questions at the end of each interview.So over these last few episodes, we have collated those answers, providing an insightful summary of the way each guest approaches them.The third and final question she asks – and the one we will focus on in this episode – is what is the one skill or area you would encourage others to develop so they can be prepared to do their best online?Our Scout “motto” is be prepared to do your best online, and we aim to instil this in everything we do.It is the most anyone can ask of us, and we can ask of ourselves – Do Our Best.While you may find there are a couple of areas you may need to focus on, we really loved how my guests took this question on and distilled it into one single recommendation.We really loved listening back to these answers, and hope you will too.If you have missed any of these episodes, or these grabs pique your interest for a re-listen, please do!We would also like to thank you for listening to and supporting The Dobcast. After this episode we are taking a break for a month or so, and will be back later this year with Season 2!Check out all of these guests previous episodes and show notes:https://scoutdigitaltraining.com.au/the-dobcast-podcast/what-the-heck/ (The Dobcast: Episode 1 – What the heck is The Dobcast!?) https://scoutdigitaltraining.com.au/the-dobcast-podcast/podcasting-for-business/ (The Dobcast: Episode 2 – Do Your Best Podcasting with Amelia Veale) https://scoutdigitaltraining.com.au/the-dobcast-podcast/changing-lives-with-code/ (The Dobcast: Episode 3 – Changing lives one line of code at a time… with Tina May) https://scoutdigitaltraining.com.au/the-dobcast-podcast/social-media-strategy/ (The Dobcast: Episode 4 – Be prepared with an awesome strategy… with Jen Evison) https://scoutdigitaltraining.com.au/the-dobcast-podcast/art-science-social-media/ (The Dobcast: Episode 5 – The art and science of social media with Kristy Schirmer) https://scoutdigitaltraining.com.au/the-dobcast-podcast/why-organisations-fail-social-media/ (The Dobcast: Episode 6 – Why organisations fail at social media (and how not to!)… with Jen Evison) https://scoutdigitaltraining.com.au/the-dobcast-podcast/avoid-burn-out-brook-mccarthy/ (The Dobcast: Episode 7 – Be prepared to avoid burnout… with Brook McCarthy) https://scoutdigitaltraining.com.au/the-dobcast-podcast/digitally-inclusive-ben-teoh/ (The Dobcast: Episode 8 – Do your best to be digitally inclusive… with Ben Teoh) https://scoutdigitaltraining.com.au/the-dobcast-podcast/online-brand-kate-toon/ (The Dobcast: Episode 9 – Do your best to build an online brand with… Kate Toon) https://scoutdigitaltraining.com.au/the-dobcast-podcast/google-ads-melinda-samson/ (The Dobcast: Episode 10 – Do your best with Google Ads with… Melinda Samson) https://scoutdigitaltraining.com.au/the-dobcast-podcast/career-social-media-rubina-carlson/ (The Dobcast: Episode 11 – Be prepared for a career in digital marketing with… Rubina Carlson) https://scoutdigitaltraining.com.au/the-dobcast-podcast/systems-processes-belinda-weaver/ (The Dobcast: Episode 12 – Be prepared with awesome systems and processes… with Belinda Weaver) https://scoutdigitaltraining.com.au/the-dobcast-podcast/influencer-marketing-natalie-giddings/ (The Dobcast: Episode 13 – Do your best with influencer marketing… with Natalie Giddings) https://scoutdigitaltraining.com.au/the-dobcast-podcast/visual-content-kate-potter/ (The Dobcast: Episode 14 – Do your best with your visual content… with Kate Potter)...

We have spoken with a lot of people over the the season so far, discussing their business, marketing and areas of expertise, along with some personal insights as well.As we begin to wrap up season 1 of the show, we have decided to look back at some of the valuable insights and advice my guests have offered.You may recall that Erica asks the same three questions at the end of each interview.So over these episodes, we will collate those answers, providing an insightful summary of the way each guest approaches them.The second question she asks – and the one we will focus on in this episode – is what are you learning at the moment?With the rate of change of technology and marketing, we are constantly learning.We were interested to discover what skills or techniques my guests are learning! And they span both personal and business.If you have missed any of these episodes, or these grabs pique your interest for a re-listen, please do!Check out all of these guests previous episodes and show notes:https://scoutdigitaltraining.com.au/the-dobcast-podcast/what-the-heck/ (The Dobcast: Episode 1 – What the heck is The Dobcast!?) https://scoutdigitaltraining.com.au/the-dobcast-podcast/podcasting-for-business/ (The Dobcast: Episode 2 – Do Your Best Podcasting with Amelia Veale) https://scoutdigitaltraining.com.au/the-dobcast-podcast/changing-lives-with-code/ (The Dobcast: Episode 3 – Changing lives one line of code at a time… with Tina May) https://scoutdigitaltraining.com.au/the-dobcast-podcast/social-media-strategy/ (The Dobcast: Episode 4 – Be prepared with an awesome strategy… with Jen Evison) https://scoutdigitaltraining.com.au/the-dobcast-podcast/art-science-social-media/ (The Dobcast: Episode 5 – The art and science of social media with Kristy Schirmer) https://scoutdigitaltraining.com.au/the-dobcast-podcast/why-organisations-fail-social-media/ (The Dobcast: Episode 6 – Why organisations fail at social media (and how not to!)… with Jen Evison) https://scoutdigitaltraining.com.au/the-dobcast-podcast/avoid-burn-out-brook-mccarthy/ (The Dobcast: Episode 7 – Be prepared to avoid burnout… with Brook McCarthy) https://scoutdigitaltraining.com.au/the-dobcast-podcast/digitally-inclusive-ben-teoh/ (The Dobcast: Episode 8 – Do your best to be digitally inclusive… with Ben Teoh) https://scoutdigitaltraining.com.au/the-dobcast-podcast/online-brand-kate-toon/ (The Dobcast: Episode 9 – Do your best to build an online brand with… Kate Toon) https://scoutdigitaltraining.com.au/the-dobcast-podcast/google-ads-melinda-samson/ (The Dobcast: Episode 10 – Do your best with Google Ads with… Melinda Samson) https://scoutdigitaltraining.com.au/the-dobcast-podcast/career-social-media-rubina-carlson/ (The Dobcast: Episode 11 – Be prepared for a career in digital marketing with… Rubina Carlson) https://scoutdigitaltraining.com.au/the-dobcast-podcast/systems-processes-belinda-weaver/ (The Dobcast: Episode 12 – Be prepared with awesome systems and processes… with Belinda Weaver) https://scoutdigitaltraining.com.au/the-dobcast-podcast/influencer-marketing-natalie-giddings/ (The Dobcast: Episode 13 – Do your best with influencer marketing… with Natalie Giddings) https://scoutdigitaltraining.com.au/the-dobcast-podcast/visual-content-kate-potter/ (The Dobcast: Episode 14 – Do your best with your visual content… with Kate Potter) https://scoutdigitaltraining.com.au/the-dobcast-podcast/digital-law-paul-gordon/ (The Dobcast: Episode 15 – Be prepared with the online lawyer Paul Gordon) https://scoutdigitaltraining.com.au/the-dobcast-podcast/facebook-ads-vs-google-ads/ (The Dobcast: Episode 16 – Facebook Ads vs Google Ads with Jen Evison) https://scoutdigitaltraining.com.au/the-dobcast-podcast/know-your-strengths-jane-wundersitz/ (The Dobcast: Episode 17 – Do your best by working to your strengths… with Jane Wundersitz) https://scoutdigitaltraining.com.au/the-dobcast-podcast/technology-innovation-craig-swann/ (The Dobcast: Episode 18 – Technology,...

We have spoken with a lot of people over the the season so far, discussing their business, marketing and areas of expertise, along with some personal insights as well.As we begin to wrap up season 1 of the show, we have decided to look back at some of the valuable insights and advice my guests have offered.You may recall that Erica asks the same three questions at the end of each interview.So over the next few episodes, we will collate those answers, providing an insightful summary of the way each guest approaches them.The first question she asks – and the one we will focus on in this episode – is who or what inspires and motivates you?As someone who occasionally struggles with motivation, Erica is intrigued by who or what keeps others motivated.(And she is motivated by conversations with others about their businesses and digital marketing, hence this podcast!)You will notice some similarities between some of the answers provided, and a lot of variety as well.We love the way the same question can incite so many answers.If your motivation doesn't immediately spring to mind, we encourage you to take some time to consider it. And if you are really struggling – take some inspiration from these guests!If you have missed any of these episodes, or these grabs pique your interest for a re-listen, please do! Check out all of these guests previous episodes and show notes:https://scoutdigitaltraining.com.au/the-dobcast-podcast/what-the-heck/ (The Dobcast: Episode 1 – What the heck is The Dobcast!?) https://scoutdigitaltraining.com.au/the-dobcast-podcast/podcasting-for-business/ (The Dobcast: Episode 2 – Do Your Best Podcasting with Amelia Veale) https://scoutdigitaltraining.com.au/the-dobcast-podcast/changing-lives-with-code/ (The Dobcast: Episode 3 – Changing lives one line of code at a time… with Tina May) https://scoutdigitaltraining.com.au/the-dobcast-podcast/social-media-strategy/ (The Dobcast: Episode 4 – Be prepared with an awesome strategy… with Jen Evison) https://scoutdigitaltraining.com.au/the-dobcast-podcast/art-science-social-media/ (The Dobcast: Episode 5 – The art and science of social media with Kristy Schirmer) https://scoutdigitaltraining.com.au/the-dobcast-podcast/why-organisations-fail-social-media/ (The Dobcast: Episode 6 – Why organisations fail at social media (and how not to!)… with Jen Evison) https://scoutdigitaltraining.com.au/the-dobcast-podcast/avoid-burn-out-brook-mccarthy/ (The Dobcast: Episode 7 – Be prepared to avoid burnout… with Brook McCarthy) https://scoutdigitaltraining.com.au/the-dobcast-podcast/digitally-inclusive-ben-teoh/ (The Dobcast: Episode 8 – Do your best to be digitally inclusive… with Ben Teoh) https://scoutdigitaltraining.com.au/the-dobcast-podcast/online-brand-kate-toon/ (The Dobcast: Episode 9 – Do your best to build an online brand with… Kate Toon) https://scoutdigitaltraining.com.au/the-dobcast-podcast/google-ads-melinda-samson/ (The Dobcast: Episode 10 – Do your best with Google Ads with… Melinda Samson) https://scoutdigitaltraining.com.au/the-dobcast-podcast/career-social-media-rubina-carlson/ (The Dobcast: Episode 11 – Be prepared for a career in digital marketing with… Rubina Carlson) https://scoutdigitaltraining.com.au/the-dobcast-podcast/systems-processes-belinda-weaver/ (The Dobcast: Episode 12 – Be prepared with awesome systems and processes… with Belinda Weaver) https://scoutdigitaltraining.com.au/the-dobcast-podcast/influencer-marketing-natalie-giddings/ (The Dobcast: Episode 13 – Do your best with influencer marketing… with Natalie Giddings) https://scoutdigitaltraining.com.au/the-dobcast-podcast/visual-content-kate-potter/ (The Dobcast: Episode 14 – Do your best with your visual content… with Kate Potter) https://scoutdigitaltraining.com.au/the-dobcast-podcast/digital-law-paul-gordon/ (The Dobcast: Episode 15 – Be prepared with the online lawyer Paul Gordon) https://scoutdigitaltraining.com.au/the-dobcast-podcast/facebook-ads-vs-google-ads/ (The Dobcast:...

Some advice from Rainmaker Digital Services spun copywriter and teacher Belinda Weaver into a surprising new direction with her content. When our colleague Robert Bruce told me about some advice he'd given copywriter Belinda Weaver, and that she was seeing great success with it, I knew I wanted to have her on CopybloggerFM to tell... Listen to episode --- Send in a voice message: https://anchor.fm/copyblogger-podcast/message

Some advice from Rainmaker Digital Services spun copywriter and teacher Belinda Weaver into a surprising new direction with her content. When our colleague Robert Bruce told me about some advice he’d given copywriter Belinda Weaver, and that she was seeing great success with it, I knew I wanted to have her on CopybloggerFM to tell... Listen to episode

Belinda Weaver – from Copywrite Matters – is a successful copywriter, who now also trains other copywriters, on how to improve their writing skills, and their businesses.She is also incredibly organised.So rather than chat about copywriting, in this episode we will be discussing an important aspect of managing business and marketing effectively – systems and processes!Trust us, this will be fun.Belinda offers some valuable reasons why we should have good systems and processes.She provides assistance in identifying where and how to incorporate systems and processes.Along with sharing a few of her own tried and true techniques.Belinda also shares what she is learning at the moment, and her top tip to help you be prepared to do your best online…Get in touch with and follow our guest...https://www.linkedin.com/in/belindaweaver/https://www.instagram.com/copywritematters/https://twitter.com/copywritemattrshttps://www.facebook.com/copywritemattershttps://www.youtube.com/user/CopywriteMattersTVhttps://copywritematters.com/Here are some of the resources we mention during the episode...Loom: Free video and screen recording software: https://www.loom.com/Learn more about Erica Stacey and Scout Digital Training...https://scoutdigitaltraining.com.auhttps://facebook.com/ScoutSocial/https://instagram.com/ScoutSocial/https://twitter.com/ScoutSocial/https://linkedin.com/Scout-Digital-Training/https://www.youtube.com/channel/UCsHyuL9trO_heoKF6ir7v_g

If you are a real estate agent who’s looking for advice on copywriting we got a great interview coming up with Belinda Weaver who trains other copywriters . My name is Belinda Weaver. I believe good copywriting needs to talk to people. Rationally and emotionally. When your words press all the right buttons, they can motivate action. How To Write Powerful Copy For Your Website That Generates Seller Leads!  

If you are a real estate agent who’s looking for advice on copywriting we got a great interview coming up with Belinda Weaver who trains other copywriters . My name is Belinda Weaver. I believe good copywriting needs to talk to people. Rationally and emotionally. When your words press all the right buttons, they can motivate action. How To Write Powerful Copy For Your Website That Generates Seller Leads!  

Are You Looking For Advice On How To Write Copy That Really Attracts & Converts For You Membership Website? My name is Belinda Weaver. I believe good copywriting needs to talk to people. Rationally and emotionally. When your words press all the right buttons, they can motivate action. And great copywriting is all about action. If you’re ready to improve the copy you write, and by that, I mean raising the roof on the results you get from your copywriting, you’re in the right place. https://copywritematters.com

Copywriter, course creator, and coach, Belinda Weaver joins Kira and Rob for the 103rd episode of The Copywriter Club Podcast. Belinda's also the co-host of the popular Hot Copy podcast. We talked with Belinda about the variety of ways she's created income streams for her business. Note: links and a full list of what we discussed is coming soon. Click the play button below, or scroll down for a full transcript. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity Full Transcript: The Copywriter Club Podcast is sponsored by Airstory, the writing platform for professional writers who want to get more done in half the time. Learn more at Airstory.co/club. Rob:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That's what Kira and I do every week at The Copywriter Club Podcast. Kira:   You're invited to join the club for episode 103 as we chat with freelance copywriter and coach Belinda Weaver about building an information business as a copywriter, what she's learned coaching other writers, creating courses, and running one of the most popular copywriting podcasts, and how tap dancing makes her a better copywriter. Welcome, Belinda. Rob:   Hey, Belinda. Belinda:   Hi, guys. It's really great to be here. Tap dancing, flashback. Oh my gosh. Rob:   Should we jump into tap dancing immediately, or do we want to save that to the end? Belinda:   It's completely up to you. I think it's a lovely hook we can leave people with. Kira:   Let’s save that for the end. Let's start with your story, Belinda, and how you got into copywriting. Belinda:   Well, like most people, had a day job I didn't really like, was looking for an opportunity to do something else. I was working in marketing in Melbourne. We lived just over an hour out of the city, so two plus hours of commuting every day, plus a job I didn't really like. My husband and I started talking about a family, and I started thinking, ‘Well, how is this going to work?’ So I was open to new opportunities, and then I got taken to this kind of sales day with the job. It's a lot of people standing up, giving presentations, doing their pitches. One of them was about copywriting. Now, I did copywriting every day, but I didn't know it was a thing you could actually do as a job on its own. So when, at the end of the presentation, this copywriter started talking about running your own business as a freelance copywriter, I didn't listen to the rest of the day, because that was the idea that I'd been waiting for. As soon as we got back to work, I quietly registered my business. Maybe not that day. I took a day or two to brainstorm a name, but I registered my business. Then, while I was pretending to work, I started marketing and figuring out how to run a business and developing service packages, and then being on social media, and I started getting work. So I did that for about six months. I did my day job. I worked, did copywriting at night and on the weekends. Then after about six months, I was confident enough in my marketing abilities to know that I could get more work. So I was getting regular leads coming in, and I thought, ‘Yeah, I can do this.’ Then on my last day, rather than walking through the office going, ‘Screw you all,’ I put together a presentation for the MD, and I said, ‘I can save you $20,000 on your marketing if you keep me on at my new freelance rate,’ and I just stopped doing all the time-wasting activities. I divided my job into value tasks and low-value tasks, and I had this whole little spiel, and he actually agreed before the presentation had finished. So I had my first client before the end of the day. Rob:   Wow. I mean, that's so smart. Love it.

oint ventures: a phrase that goes with Entrepreneurialism like jam with a scone. Partnering up with someone can be a great thing. You get to access their network, and you can share the costs. Obviously you have more capacity for work and gain an extra brain to help you come up with all those innovative ideas. Possibly the biggest benefit is that you have someone to share the risks with; someone to gossip and whinge with. But are there downsides to partnering with another person? And how can you be sure that the great relationship you started with stays great. In this episode of the podcast, I talk to my long-term business buddy and Hot Copy Podcast partner, Belinda Weaver. We share the highs and lows of our business relationship and give you some tips on how to improve yours  

The post JAH 15: Kate Toon & Belinda Weaver On How To Become A Freelance Copywriter appeared first on Just Add Hustle | Marketing, Mindset And Business Ideas For Writers. What does fig jam have to do with becoming a successful freelance copywriter? The post JAH 15: Kate Toon & Belinda Weaver On How To Become A Freelance Copywriter appeared first on Just Add Hustle | Marketing, Mindset And Business Ideas For Writers.

In episode 060 of the Razor Sharp Show, Matt Romania interviews professional copywriter, Rachel Kurzyp. Rachel walks us through what makes compelling copy, three ways to get to know your audience, auditing your own website and marketing materials, how to write something from scratch using simple copywriting formulas, features of a great call to action, editing tips for clarity and recommended writing resources. Mentioned in this episode Customer persona template Hemingway App Grammarly Hot Copy Podcast with Belinda Weaver and Kate Toon PAS (Problem, Agitate, Solution) AIDA (Attention, Interest, Desire, Action) Article - how to write a readworthy page Article - 20 editing tips Learn more about Rachel in Episode 037 Rachel's blog Thank you for listening… Thanks for taking the time to listen to the Razor Sharp Show. If you enjoy listening to this podcast, please share it on Facebook and/or leave a review on iTunes. Don’t forget to subscribe to the show on iTunes so you can get the latest episodes as soon as they’re published. If you have a question or would just like to say hello, feel free to shoot us an email: hello@razorsharpshow.com See omnystudio.com/listener for privacy information.

Kate Toon is extraordinary. She is a copywriter, SEO lover, speaker, podcaster, TV presenter and trainer as well as being a mother, a wife and a small business owner. In this interview Kate shares how she transitioned from a Personal Assistant to an award winning producer of advertising content in the print, television and online space. This episode is essential listening for assistants that recognise that great writing is a central component of BEING INDISPENSABLE. If you want to be connected with someone that can help you improve your copywriting and SEO skills then Kate Toon is someone you should know. Adopting different voices and adapting to the tone required for the audience of the content are critical skills. Hear about Kate's journey from the UK to Australia and what she offers now to assist people who want and need to deliver quality writing  for business purposes. We discuss her business Hot Copy Podcast where she shares the secrets of successful copywriters in the show jointly hosted with Belinda Weaver. We also discuss her online course offerings through the Clever Copywriting School and the e-course she offers at The Secrets For SEO Success (which also has a podcast). Kate is a prolific producer of content and much of it is FREE via her blog posts and podcast episodes. Connect with Kate at https://www.facebook.com/kateToon and https://www.facebook.com/copywritingschool/ or https://www.facebook.com/groups/recipeforseosuccess/ or https://www.facebook.com/hotcopypodcast  Visit the ShowNotes for more information on how to work with Kate. 

In this episode Belinda Weaver from Copywrite Matters talks about why copywriting matters, explaining how becoming a student of copywriting can help improve the profitability of your business.

In today's episode I talk with Belinda Weaver over at www.copywritematters.com. Belinda is a professional copywriter who knows her way around using the right words to get real results! Is It Time To Get Better At Google Ads? The Ultimate Google Ads Catch-Up Plan I Want To Grow My Business... I Want To Sell More Products... Sound Familiar? Get The Results You Want By Creating Profitable Campaigns. Join My Free Masterclass Now! Discover the 7 Absolutely Killer Tips For Google Ads So You Can Generate More Sales. [FREE] Google Ads Video Training Series. Get Instant Access Here >> p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at  https://www.philadair.com and let me know your thoughts. Listen to the full episode now: Download here >> p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.  Listen to the full episode now >> How To Create Irresistible Headlines (People Can't Help But Click) Get Instant Access Here >> Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >> 7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition. Free Mini-Online Course. Start here >> How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE Download The eBook Here >>   Phil Adair Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: www.PhilAdair.com I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Twitter  Facebook YouTube Pinterest Instagram

We talk with Belinda Weaver of Copywrite Matters about the secrets to attention-grabbing social media posts and we ask her about video streaming with Periscope. We look at social media copy dos and don'ts and the words to use to get the most shares on social media.

Have you ever heard of the term “copywriting” or “SEO”. In this episode, Belinda Weaver breaks down these terms piece by piece to help you understand exactly what copywriting is and how it can help you business. Belinda teaches us about understanding yourself to then understand whom you are trying marketing to. Copywriting is what helps you reach out to your audience to make your business grow.

Okay, so you've decided to be come a copywriter, awesome!! But learning how to write copy is just the first step. Many copywriters fail in their first year because they simply can't find enough clients. Friends and family are a great place to start, but where on earth do you track down awesome potential copywriting clients with money to spend? In this week's podcast Belinda Weaver and Kate Toon will be giving you their insiders tips on how to find copywriting clients. Tune in to learn: Our key ways to find copywriitng clients Whether freelancing websites are worth the effort Our number one new client tip

Did you know that copywriting is a proven science that can actually increase the number of clients that contact you just from using particular words on your website and other promotional materials? Melbourne copywriter Belinda Weaver certainly know this and in this podcast  we spoke to her about how therapists and counsellors can improve their copy online and offline to attract new counselling and psychotherapy clients. In this interview, Belinda also discuss: The basics of effective copywriting that therapists should be aware of How you can increase client inquiries with effective calls to action How content marketing can help you build your business How writing web copy different from other writing How to generate ideas for writing blogs and articles