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Pembient is a company making big chunks of realistic fake rhino horn in the lab. Its goal is to flood the market with high-quality, "can't-tell-the-difference" replica products, driving down demand for the real stuff—thereby ultimately helping combat poaching and the illegal wildlife trade. In this episode, Pembient's CEO and Co-Founder Matthew Markus talks about the potential he sees in the niche biofabricated wildlife product industry. He also shares some of the biggest challenges to actually getting it to market, and addresses some of the controversy surrounding Pembient’s unique approach.Music interlude created by Lee Rosevere.Support the show (https://www.afteranimals.com/support-us)
My guest this week is Matthew Markus, co-founder and CEO of Pembient. We discuss digital biology, cellular agriculture, 3D printing, security of species, big visions, entrepreneurship and envisioning a world without wildlife poaching and the destruction of species. What does it take to disrupt the illegal trade of animals and envision a world that has an increasing population of rhinos? Pembient is leveraging advances in biotechnology to fabricate wildlife products, such as rhino horn and elephant ivory, at prices below the levels that induce poaching. Their goal is to replace the illegal wildlife trade, a $20B black market, and the fourth largest after drug, arms, and human trafficking, with sustainable commerce. About Matthew Markus Matthew is Co-founder and CEO of Pembient, a company biofabricating wildlife products. A serial entrepreneur, Matthew has 15 years of startup experience. His past ventures include PrivacyBank.com, an internet company that was acquired by InfoSpace (now NASDAQ: BCOR). Matthew’s passion presently lies with the emerging animal replacement industry, of which Pembient is a part. Pembient seeks to stop the poaching of, and prevent the farming of, iconic species. Chief among these is the rhinoceros, whose horn is prized as a carving material. Pembient uses the tools of biotechnology to create biofabricated horn that has the same molecular structure as horn produced by a rhinoceros. The company has been featured on CNN, TechCrunch, and The Guardian. Via Pembient, Matthew is a graduate of IndieBio, the world’s first biotech accelerator. Additionally, he holds a B.S. in Mathematics and Computer Science from the University of Illinois at Urbana-Champaign, and a Masters of Engineering Management, as well as an M.S. in Genetic Epidemiology, from Washington University in St. Louis. Major Take-Aways From This Episode: The source and cause of poaching is not what you think. How to use Design thinking approach to prototyping. Recently launched ICO for pre-paid private contracts. The concept of de-risking Cellular Agriculture Acellular Agriculture Companies printing meat: Memphis Meat, Modern Meadow, Hampton Creek Foods Indie Bio Accelerator Read full trasnscript here. How to get in touch with Matthew Markus LinkedIn Twitter Website: www.pembient.com This episode is sponsored by the CIO Innovation Insider Offense and Defense Community, dedicated to Business Digital Leaders who want to be a part of 20% of the planet and help their businesses win with innovation and transformation. Credits: * Outro music provided by Ben’s Sound Other Ways To Listen to the Podcast iTunes | Libsyn | Soundcloud | RSS | LinkedIn This episode is sponsored by the CIO Innovation Insider Offense and Defense Community. Leave a Review Feedback is my oxygen. I would appreciate your comments, so please leave an iTunes review here Click here for instructions on how to leave an iTunes review if you're doing this for the first time. About Bill Murphy Bill Murphy is a world renowned Innovation and Transformation (Offense and Defense) Expert dedicated to your success as an IT business leader. Follow Bill on LinkedIn and Twitter.
ORIGINAL AIRDATE: November 13th, 1989 --- MacGyver follows Billy Colton to a rhino reserve where a poacher is becoming the poach-ed? MISSION: Pete informs MacGyver that the youngest of the Colton boys has stolen a file on an infamous African poacher and booked a flight to track him down. In tracking Billy down, MacGyver entangles himself in the investigation and looks to end the poaching of Black Rhinos to extinction. This week's highlights include: Here is some info on an awesome plan to curb poaching. Jack Valenti explains the ratings system on Freakazoid. Pembient (Biotech) Pembient is a biotech company in Seattle, Washington, United States that was founded with the goal of creating bioengineered wildlife products to fight poaching around the world. Check out the article on wikipedia: https://en.wikipedia.org/wiki/Pembient. Watch S5E8: "Black Rhino" on CBS's website or check the alternative streamability of this episode here.
The O’Reilly Hardware Podcast: The merging worlds of software, hardware, and biology.In this new episode of the Hardware Podcast—which features our first discussion focusing specifically on synthetic biology—David Cranor and I talk with Charles Fracchia, an IBM Fellow at the MIT Media Lab and founder of the synthetic biology company BioBright.Discussion points: The blurring of the lines between biology, software development, hardware engineering, and electrical engineering BioBright’s efforts to create hardware and software tools to reinvent the way biology is done in a lab The most prominent market forces in biology today (especially healthcare) How experiments conducted using Arduino or Raspberry Pi devices are impacting synthetic biology Pembient’s synthetic rhino horns This week’s click spirals Studies on the effects of oxytocin Dafen, a Chinese village where copies of artwork are mass-produced Gorgeous Swiss- and Japanese-made calipers. See a brand comparison here. If you’re looking for a good way to pass a long flight, download the PDF versions of the Mitutoyo, TESA/Brown & Sharpe, and Starrett catalogs.
The O’Reilly Hardware Podcast: The merging worlds of software, hardware, and biology.In this new episode of the Hardware Podcast—which features our first discussion focusing specifically on synthetic biology—David Cranor and I talk with Charles Fracchia, an IBM Fellow at the MIT Media Lab and founder of the synthetic biology company BioBright.Discussion points: The blurring of the lines between biology, software development, hardware engineering, and electrical engineering BioBright’s efforts to create hardware and software tools to reinvent the way biology is done in a lab The most prominent market forces in biology today (especially healthcare) How experiments conducted using Arduino or Raspberry Pi devices are impacting synthetic biology Pembient’s synthetic rhino horns This week’s click spirals Studies on the effects of oxytocin Dafen, a Chinese village where copies of artwork are mass-produced Gorgeous Swiss- and Japanese-made calipers. See a brand comparison here. If you’re looking for a good way to pass a long flight, download the PDF versions of the Mitutoyo, TESA/Brown & Sharpe, and Starrett catalogs.