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Fuse - The 15 minute PR, Marketing and Communications podcast
In this episode, Farzana Baduel chats with Rupert Younger, Director of the Oxford University Centre for Corporate Reputation and Co-founder of Finsbury (now FGS Global). Rupert, a renowned author and academic, shares his profound insights into the dynamics of corporate reputation and the evolving landscape of global communications. Rupert's distinguished career includes leading the Oxford Centre for Corporate Reputation, co-authoring influential books like 'The Reputation Game' and 'The Activist Manifesto,' and serving as an ambassador for The HALO Trust. With his extensive experience and expertise, Rupert offers a unique perspective on the intersection of corporate reputation, social responsibility, and strategic communications. In This Episode, We Explore: The Foundations of Corporate Reputation Balancing Profit and Purpose in Business Key Research Findings for Corporate Leaders Integrating Purpose into Business Strategies The Impact of Digital Transformation on Reputation The Intersection of Corporate Reputation and Social Responsibility Measuring the Effectiveness of Reputation Management Efforts
In recent podcasts, we have talked a lot about ESG, and the corporate responsibilities companies must take into account in their day-to-day working. The ways in which consumers view companies has changed dramatically over the last two decades, and corporate reputation is more important than ever, and reputations and brands are scrutinized than ever before. To help us unpack the importance of corporate reputation, as well as the risks companies can incur by not upholding a positive reputation, we are honoured to be joined by Rupert Younger.Rupert Younger is the founder and director of Oxford University's Centre for Corporate Reputation and co-author of two books - The Reputation Game and The Activist Manifesto. He has published widely on matters related to legitimacy, status, stigma, celebrity, reputation, and trust. He chaired The University of Oxford's Socially Responsible Investment Committee (2012-2017) and is a member of the Senior Common Rooms at Wooster College Oxford and St Antony's College Oxford. His views are regularly featured in major news outlets including the BBC, CNN, the Financial Times, and The Wall Street Journal. Outside of Oxford, he is an Ambassador for the international mine clearance charity The HALO Trust and was appointed by HM Queen Elizabeth II as her High Sheriff of Hampshire for 2013-14. Rupert also co-founded the strategic communications consulting firm FGS Global.
Rupert Younger is the co-founder of PR firm The Finsbury Group and founder of the Oxford University Centre for Corporate Reputation. Rupert joins Elliot to share what he feels is the secret to success, and why you've got to believe you're doing the right thing.
Read more > Listen to the podcast (duration: 33:46) > Purpose and environmental, social, and corporate governance (ESG) issues represent critical challenges for both boards and executive teams. They have become particularly salient since the COVID-19 pandemic, which forced corporations to scrutinize their responsibilities and role in society. In this episode—one of three exploring the various challenges around ESG—two experts who have long studied the connection between purpose and ESG explain how to align these commitments and embed them in organizations' lived experience. Rupert Younger is the founder of the Centre for Corporate Reputation at Oxford University and chairs the Enacting Purpose Initiative, a multi-institution partnership that works to establish best practices around purpose governance. Robin Nuttall is a leader in McKinsey's ESG and regulatory strategy practice.See www.mckinsey.com/privacy-policy for privacy information
Read more > Listen to the podcast (duration: 33:46) > Purpose and environmental, social, and corporate governance (ESG) issues represent critical challenges for both boards and executive teams. They have become particularly salient since the COVID-19 pandemic, which forced corporations to scrutinize their responsibilities and role in society. In this episode—one of three exploring the various challenges around ESG—two experts who have long studied the connection between purpose and ESG explain how to align these commitments and embed them in organizations' lived experience. Rupert Younger is the founder of the Centre for Corporate Reputation at Oxford University and chairs the Enacting Purpose Initiative, a multi-institution partnership that works to establish best practices around purpose governance. Robin Nuttall is a leader in McKinsey's ESG and regulatory strategy practice.Join 90,000 other members of our LinkedIn community: https://www.linkedin.com/showcase/mckinsey-strategy-&-corporate-finance/See www.mckinsey.com/privacy-policy for privacy information
Purpose and environmental, social, and corporate governance (ESG) issues represent critical challenges for both boards and executive teams. They have become particularly salient since the COVID-19 pandemic, which forced corporations to scrutinize their responsibilities and role in society. In this episode—one of three exploring the various challenges around ESG—two experts who have long studied the connection between purpose and ESG explain how to align these commitments and embed them in organizations' lived experience. Rupert Younger is the founder of the Centre for Corporate Reputation at Oxford University and chairs the Enacting Purpose Initiative, a multi-institution partnership that works to establish best practices around purpose governance. Robin Nuttall is a leader in McKinsey's ESG and regulatory strategy practice. Read more > Listen to the podcast (duration: 33:46) >
Rupert Younger of Oxford’s Center for Corporate Reputation and Alexandra discuss some novel bribery schemes at Berkeley’s 2019 “Fraudfest”. (The sound quality reflects the conference setting.)
Transforming business with MinterEllison: ideas and challenges that are shaping our future Podcast
Societies and economies are built on ethics and trust. But what happens if the public stops believing what they're told by businesses and other institutions? In the wake of multiple Royal Commissions, scrutiny of entire industries has never been greater. In this episode, we spoke with Rupert Younger, Founder and Director of the Oxford University Centre for Corporate Reputation, and MinterEllison partner Geraldine Johns-Putra to explore how leaders can restore trust in their organisations, how they can rewrite the rules to regain trust and who should be responsible for doing that.
Rupert Younger of Oxford’s Center for Corporate Reputation and Alexandra discuss some novel bribery schemes at Berkeley’s 2019 “Fraudfest”. (The sound quality reflects the conference setting.)
¿Qué técnicas concretas existen para hacer ventas?, ¿existe alguna diferencia si el valor es alto o bajo?, ¿qué dice la investigación? ¡Conviértete en nuestro patrocinador (mecenas) de nuestro podcast ayudándonos mes a mes! Ingresa a https://www.patreon.com/elementalpodcast |Nuestra página|:http://www.elementalpodcast.cl/|Twitter|: https://twitter.com/elementalpodcas (@elementalpodcas)|Facebook|: https://www.facebook.com/ElementalPodcast/|Instagram|: https://www.instagram.com/elementalpodcast/|Youtube|: https://www.youtube.com/channel/UCzbMsT2QA6TTaYrzLr6t1AQ |Subscríbete en iTunes|: https://buff.ly/2BKkvgf|Subscríbete en Stitcher|: https://buff.ly/2GYSu5H|Subscríbete en Podbean|: https://buff.ly/2H0Uw5p|Subscríbete en Spotify|: https://buff.ly/2x0X8KA|Subscríbete en GooglePodcast|: https://buff.ly/2GIzUj2 |Amazon|: https://www.amazon.com/dp/B06XB35VCH/ref=cm_sw_r_tw_dp_U_x_BdnRCbEK3CF5G|Autor|: Neil Rackman Links y notas del Show: 00:00 |Elemental episodio 68| 03:38 |Ventas pequeñas vs Ventas Grandes| 12:08 |Apertura| 19:58 |Investigación SPIN| 34:22 |Demostrar capacidad| |#053 - El juego de la reputación de David Waller y Rupert Younger|: https://www.patreon.com/posts/20398283 40:27 |Cierres| 49:08 |Manejar Objeciones| 53:18 |Cierre y conclusiones| Pedro García-Huidobro (@pedroghg) y Santiago Allamand (@stgoallamand) discuten sobre distintos libros todas las semanas. Agradecimientos especiales a:|Música Intro|: Osvaldo Guzmán|Sonidos Adicionales|: Osvaldo Guzmán |Diseñadora|: María de los Ángeles Manriquez|Musica Cierre|: ”Rollin at 5" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 3.0 Licensehttp://creativecommons.org/licenses/by/3.0/
La reputación es un tema que a todos nos interesa. No puedes ignorarlo ya que en el mundo de grandes redes que nos rodea es una clave imprescindible. Resumen del libro: Los autores nos explican qué elementos componen la reputación y cómo construirla. Además, hacen revisión de diversos casos donde las cosas salieron bien y donde las cosas salieron mal. ¡Conviértete en El Padrino de nuestro podcast ayudándonos mes a mes! Ingresa a https://www.patreon.com/elementalpodcast |Nuestra página|: http://www.elementalpodcast.cl/ |Twitter|: https://twitter.com/elementalpodcas (@elementalpodcas) |Facebook|: https://www.facebook.com/ElementalPodcast/ |Instagram|: https://www.instagram.com/elementalpodcast/ |Youtube|: https://www.youtube.com/channel/UCzbMsT2QA6TTaYrzLr6t1AQ |Subscríbete en iTunes|: https://goo.gl/exXvXV |Subscríbete en Stitcher|: https://goo.gl/ZzStCQ |Subscríbete en Podbean|: https://goo.gl/JV8VUZ |Subscríbete en Spotify|: https://goo.gl/jJdL5n |Amazon|: http://a.co/gcCgO5K |Autor|: David Waller y Rupert Younger Links y notas del Show: 00:00 |Elemental episodio #053| 01:29 |Las reglas del juego| 05:10 |Comportamientos| 16:15 |Redes| |Lee controversia sobre James Gunn|: https://en.wikipedia.org/wiki/James_Gunn |Cómo matar al intermediario - Orsai | Extra Ideas 4 - Elemental Podcast|: https://www.youtube.com/watch?v=MDZmyTj-pVM 34:27 |Narrativas| |Canal GradeAUnderA|: https://www.youtube.com/user/GradeAUnderA |Lee controversia sobre Channel Awesome|: https://en.wikipedia.org/wiki/Channel_Awesome |Malcolm Gladwell The Imaginary Crimes of Margit Hamosh|: http://revisionisthistory.com/episodes/28-the-imaginary-crimes-of-margit-hamosh 43:02 |Manejando las crisis| 52:08 |Técnicas avanzadas| 58:05 |Legados| 1:05:27 |Cierre y conclusiones| Pedro García-Huidobro (@pedroghg) y Santiago Allamand (@stgoallamand) discuten sobre distintos libros todas las semanas. Agradecimientos especiales a: |Música Intro|: Osvaldo Guzmán |Sonidos Adicionales|: Osvaldo Guzmán |Logo|: María de los Ángeles Manriquez |Musica Cierre|: ”Rollin at 5" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/
We are all playing the Reputation Game, whether or not we know it. In the prevailing climate of social media, acquiring the reputation you desire, and avoiding the one you don’t, could be a matter of life or death. Global consultants David Waller and Rupert Younger reveal the key mechanisms that make and break our reputations. They illustrate with case studies of international figures such as Putin and Pope Frances, and interviews with the famous and the infamous alike, from Hilary Mantel to Jay Z to Bernie Madoff.
In this episode, we get under the skin of 'reputation' with Rupert Younger, co-founder of Finsbury (one of the world's most successful communications agencies) and founder director of Oxford University's Centre for Corporate Reputation. He reveals the 3 drivers of reputation, explains why it's never a singular concept and why it's possible to 'influence' but not to 'manage'. Required listening for anyone in the PR and reputation game.