Fuse - The 15 minute PR, Marketing and Communications podcast

In this episode of PRCA Fuse, our host, Farzana Baduel, CEO of Curzon PR, is joined by Viroslava Novosylna, CEO of Slova Tech PR and co-founder of W Tech, who discusses her daily routine, emphasising the significance of mental health and personal activities. She highlights the challenges of managing an international team after the Ukraine invasion, focusing on mental health and remote work. Viroslava shares her journey of launching Slova Tech PR at 22, motivated by Ukraine's tech boom. She underscores female founders' need to establish personal brands and overcome imposter syndrome. Furthermore, Viroslava co-founded the Ukrainian PR Army to aid in crisis communication. She views AI as a means to enhance PR efficiency but emphasises the importance of human interaction in international communication.________________________________________________________ Connect with Viroslava Novosylna: Instagram: @slova.agency LinkedIn: Viroslava NovosylnaWebsite: slova.agency Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduel Executive Producer: David Olajide - david@curzonpr.com ________________________________________________________ Like and subscribe if you enjoyed this episode! PRCA Fuse Producer: Ikechukwu Mgbenwelu - ike.mgbenwelu@prca.global Socials: PRCA_HQ Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

In this episode of PRCA Fuse, our host, Farzana Baduel, sits with Daisy Pack, Managing Director of Hunter, and discusses her daily routine, emphasizing the importance of exercise and creative thinking. She highlighted her experience with major brands and her role in growing Hunter UK, which includes a hybrid work schedule and close collaboration with a US team of 300. Daisy shared insights on cultural differences between the UK and US PR industries, noting higher budgets and greater PR value in the US.She also discussed her career journey, her transition to Hunter UK, and the importance of new business development. Daisy emphasized the significance of earned media and strategic menu placement in driving brand growth, particularly for Tabasco.________________________________________________________Like and subscribe if you enjoyed this episode! Connect with Daisy Pack: Twitter: @HunterPRInstagram: @hunterprnyLinkedIn: Daisy Pack Follow Farzana onSocial Media:Twitter & Instagram: @FarzanaBaduel Executive Producer: David Olajide - david@curzonpr.com ________________________________________________________Podcast Manager and Editor: Ikechukwu Mgbenwelu - ike.mgbenwelu@prca.global Socials: PRCA_HQ Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

In this episode of PRCA Fuse Global, we sit down with Amanda Coleman, a crisis communication specialist with over 25 years of experience in exploring the evolving landscape of crisis management, reputation strategy, and PR leadership.Amanda shares her journey from journalism to PR, her critical role in the Manchester Arena attack response, and how organisations can betterprepare for and handle crises. She also discusses the impact of social media,the importance of mental health in crisis management, and key insights from herbooks, including Crisis Communication Strategies.

In this episode, our host, Farzana Baduel, sits down with Charles Duhigg, Pulitzer Prize-winning journalist and bestselling author of The Power of Habit, Smarter Faster Better, and his latest Super Communicators. Charles translates complex behavioural science into actionable strategies, offering insights into productivity, decision-making, and effective communication.We explore keystone habits, powerful routines that trigger positive behaviours and how contemplative practices help PR professionals confidently navigate crisis moments. We then explore the neuroscience of connection, learning to match conversation types to foster deeper relationships with clients, journalists, and loved ones. Sit back, relax, and get ready to discover what makes a super communicator and how to bring those skills into your daily life. ______________________________Connect with Charles Duhigg:Twitter: @cduhiggInstagram: @charlesduhiggLinkedIn: Charles DuhiggFollow Farzana on Social Media:Twitter & Instagram: @FarzanaBaduelExecutive Producer: David Olajide - david@curzonpr.com____________________________________Like and subscribe if you enjoyed this episode!Podcast Manager and Editor: Ikechukwu Mgbenwelu - Fuse@prca.globalSocials: PRCA_HQDisclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

In this episode, host Farzana Baduel welcomes award-winning journalist and author Sathnam Sanghera to discuss his journey from Wolverhampton to becoming a leading voice in British journalism. Known for his acclaimed memoir The Boy With The Topknot and novel Marriage Material, Sathnam explores identity, multiculturalism, and storytelling's impact on society. As a passionate advocate for diversity and vulnerability wherever he is, he shares insights on representation and change. Tune in for an engaging and thought-provoking conversation! Connect with  Sathnam Sanghera : Twitter: @Sathnam Instagram: @sathnamsanghera Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduel Executive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu - ike.mgbenwelu@prca.global Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

In this episode, host Farzana Baduel speaks with Mitch Kaye, an industry trailblazer and co-founder of The Academy, one of the UK's fastest-growing consumer PR agencies. From starting his career in the BSkyB press office to leading agencies that have redefined the industry, Mitch has established himself as a creative trailblazer and a passionate advocate for innovation in PR. Mitch co-founded The Academy in 2014. Since then, it has quickly become one of the youngest agencies in PRWeek's Top 20 consumer league table, representing brands like Amazon, Mastercard, Burger King, and Tinder. In This Episode, We Explore: Mitch's career journey, from BSkyB to founding Mischief and The AcademyThe secret ingredients behind a successful PR campaign that cuts through the noiseBalancing creative risk with strategic discipline to deliver impactful results The balance between creative risk and strategic restraint in campaigns Insights on managing and inspiring teams while retaining a start-up mindset Connect with Mitch Kaye:: - LinkedIn: Mitchell Kaye- Website: The Academy Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduelExecutive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu ike.mgbenwelu@prca.global Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

In this episode of PRCA Fuse, host Farzana Baduel is joined by the visionary Gemma Moroney, co-founder of SHOOK, the award-winning UK creative communications agency named Creative Agency of the Year 2024. Gemma shares her inspiring journey into the PR industry, her passion for solving problems through communication and creativity, and the values that keep SHOOK's team motivated and innovative. Her expertise has earned her accolades such as PRCA Leader of the Year and WACL's Future Leaders Bursary. Discover how Gemma integrates her expertise in behaviour design and her experiences as a BJ Fogg's Tiny Habits advocate to build impactful campaigns for global brands and changemakers. She reveals what a typical day as a founder entails, the importance of staying connected and curious, and how SHOOK's creative culture drives its mission to "shake the world. Whether you're an aspiring creative leader or intrigued by the intersection of behavioural science and communications, this episode is packed with insights into Gemma's journey, the achievements of SHOOK, and what it takes to take the leap and lead your own agency. Connect with Gemma Moroney: LinkedIn: Gemma Moroney X: @_ghop_ Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduel YouTube:  @farzanabaduel6232  LinkedIn: Farzana Baduel Executive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu - ike.mgbenwelu@prca.global Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

In this episode of PRCA Fuse, our host, Farzana Baduel, sits down with Yasir Khan, one of the world's leading CEO Speech Coaches and a global authority on public speaking. With a mission to elevate professionals into the top 1% of communicators, Yasir brings a wealth of expertise, having coached over 2,500 leaders worldwide. His practical and engaging approach empowers CEOs and aspiring leaders to speak with confidence, authority, and charisma, ensuring their messages captivate every audience. Yasir's journey is truly inspiring—having overcome social anxiety to become a trailblazer in communication coaching, he has gained millions of followers online and launched innovative programmes, such as his acclaimed 10-Day Speaking Course. His dedication lies in helping individuals unlock their full potential through clear, impactful communication that drives success. Join us as Yasir shares his transformative strategies, insights into overcoming imposter syndrome, and techniques for sounding and acting like a visionary leader. This is a rare opportunity to learn from a master coach who has redefined the art of leadership communication! Connect with Yasir Khan: LinkedIn: Yasir Khan Instagram: speakingwithyasir Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduel Executive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu - ike.mgbenwelu@prca.org.uk Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

In this episode, host Farzana Baduel sits down with trailblazing PR consultant and advocate Ishtar Schneider, whose career spans continents, industries, and pioneering initiatives. Ishtar shares her journey from an ambitious intern at Edelman Australia to an established leader in public relations, with expertise in healthcare and a deep commitment to mental health, gender equity, and diversity. Now a global health PR consultant, Ishtar has championed purpose-driven projects, including Mars Petcare's campaign to make Australia more pet-friendly, and has developed Australia's first-ever online Certificate in Healthcare PR.Through dynamic storytelling and practical insights, Ishtar reflects on her global perspective in PR, her ongoing work to support women in the industry, and her role as Chair of the PRCA Equity Inclusion Advisory Board. Additionally, she has served as Co-Chair of PRCA Health Group and is a decorated leader recognised by the PRCA, Aspen Rising Leaders, and others. From PRWeek's Health & Pharma accolades to B&T's 30 Under 30, Ishtar's story is one of resilience, creativity, and impactful change. This episode is for listeners who aspire to build inclusive, globally-minded PR careers that empower both clients and communities. Join Farzana and Ishtar for a conversation that is as insightful as it is inspiring, exploring what it means to lead with purpose in today's PR landscape. Connect with Ishtar Schneider: LinkedIn: Ishtar Schneider Twitter: @ishtar413 Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduelExecutive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu - ike.mgbenwelu@prca.org.ukDisclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

In this episode of PRCA Fuse, Farzana speaks with Professor Lee Edwards, a leading academic in strategic communications and public engagement at the London School of Economics (LSE). With a unique background that bridges both academia and the PR industry, Lee brings a rich perspective on the socio-cultural dynamics of public relations, power, and diversity. Professor Edwards, who spent six years in the PR industry working with major clients such as Microsoft, now focuses her research on how power operates in and through public relations, as well as how public engagement can enhance citizen participation. In this episode, she shares insights on the evolving role of PR in media policy, the rise of AI, and the importance of addressing diversity and inclusion in the communications field. In This Episode, We Explore: Lee's journey from technology PR to becoming a professor of strategic communications at LSE How her industry experience informs her academic research and teaching The socio-cultural perspective on PR and its impact on power dynamics The role of public relations in media policy and enhancing public engagement How AI is reshaping the PR industry and the ethical considerations surrounding it Key insights from her book Power, Diversity, and Public Relations and the future of DEI in communications Connect with Professor Lee Edwards: LinkedIn: Lee Edwards Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduel Executive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu - ike.mgbenwelu@prca.org.uk Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

In this episode of PRCA Fuse, host Farzana Baduel is joined by one of the UK's most renowned mergers and acquisitions specialists, Mark Madsen. With a track record of over 86 successful transactions across the PR, public affairs, and wider marketing communications sectors, Mark offers invaluable insights for agency owners looking to sell their business or plan for future growth. Drawing on his extensive career—ranging from building and selling a diversified services group to executing multi-million-pound deals across Europe and the United States—Mark discusses the key factors that make agencies attractive to potential buyers. From equity and market interest to client expectations and relationship building, he provides a comprehensive look at the strategies that lead to success. His journey from the Grenadier Guards to the world of business fuels his unique approach, where resilience meets a deep understanding of the industry. Whether you're contemplating an exit strategy, evaluating timelines for return on investment, or seeking advice on scaling your agency, this episode is packed with practical guidance for anyone in the marcomms industry. Tune in for a deeper understanding of what makes an agency saleable, and why it's crucial to explore your passions and key drivers to ensure long-term success. Connect with Mark: LinkedIn:⁠ Mark Madsen Website:⁠ Madsen Advisory Limited Follow Farzana on Social Media: Twitter & Instagram:⁠ @FarzanaBaduel⁠ Executive Producer: David Olajide - ⁠david@curzonpr.com⁠ Podcast Manager and Editor: Ikechukwu Mgbenwelu- ⁠ike.mgbenwelu@prca.org.uk⁠ Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

In this episode, host Farzana Baduel speaks with Richard Fogg, Managing Director of CCGroup, to explore his 25+ year journey in the B2B technology PR and marketing industry, discussing how he's helped shape some of the world's largest tech companies and challenger brands. Richard is a renowned figure in the tech PR space, having grown CCGroup into an award-winning, global B2B PR agency. From his early days as an account executive to leading a successful MBO, Richard's career is a testament to resilience and innovation in the fast-evolving tech sector. In This Episode, We Explore: Richard's journey from intern to CEO of CCGroup Leading the MBO of CCGroup and transforming it into a global tech PR powerhouse How CCGroup is evolving to meet changing client needs in the fast-paced tech landscape The role of data and behavioural science in shaping marketing and sales strategies. How Richard and his team are leveraging AI to stay ahead in the industry Connect with Richard: LinkedIn: Richard Fogg Website: CCGroup Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduel Executive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu- ike.mgbenwelu@prca.org.uk  Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

 In this episode, host Farzana Baduel chats with Mark Lowe, co-founder of Third City, one of the UK's leading independent PR agencies. Mark's impressive 25+ year career spans a diverse range of sectors, including tech, healthcare, and FMCG. As a trusted advisor to senior clients and a regular commentator on brand reputation and sustainability, Mark has helped shape the PR industry's approach to ESG and creativity. Under his leadership, Third City has been recognised as the ESG Consultancy of the Year by PR Moment and achieved B Corp status, highlighting the agency's commitment to ethical practices and social impact. In This Episode, We Explore: Mark's journey from a background in acting, music, and politics to founding Third City. The ethos of Third City and its unique support for creative side hustles. Achieving B Corp status and what it means for Third City as a leader in ESG. The evolution of the PR industry since 2011 and the trends shaping the future of PR and communications. Mark's approach to adapting PR strategies in response to changing consumer behaviour in tech. Connect with Mark: LinkedIn: Mark Lowe Twitter: @ThirdCityPR Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduel For questions and inquiries, please contact: Executive Producer:David Olajidedavid@curzonpr.com Podcast Manager and Editor:Ikechukwu Mgbenweluike.mgbenwelu@org.uk Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

In this episode, host Farzana Baduel engages in an inspiring conversation with Julietta Dexter, a trailblazer in the world of communications and a champion of female empowerment in business.  Julietta Dexter is the co-founder and former CEO of The Communications Store (TCS), a leading strategic brand development and communications partner for the world's most iconic brands. Under her leadership, TCS became synonymous with integrity, values-driven business, and female empowerment. With over 25 years of experience, Julietta has expanded her influence across industries and continents, including launching TCS into the US market.  In This Episode, We Delve Into: The origin story of TCS, starting a communications agency at 26. Julietta's passion for supporting women in business through organisations like Smart Works Charity Julietta's book “Good Company: How to Build a Business Without Losing Your Values” Julietta's latest ventures with ScienceMagic and her advisory roles The evolution of the PR and communications industry over the past two decades,  Future trends shaping brand communications. Connect with Julietta: LinkedIn - Julietta Dexter Follow Dan & Farzana on Social Media: Twitter & Instagram: @Dangoldmedia | @FarzanaBaduel Executive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu- ike.mgbenwelu@prca.org.uk Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

In this episode, host Farzana Baduel engages in an enlightening conversation with Andrew Bruce Smith, a leading expert in artificial intelligence and its applications in digital PR, social media, SEO, and analytics. Andrew Bruce Smith brings over 38 years of experience to the table, having strategically integrated AI into digital communications programmes for some of the world's largest brands. With a strong foundation in Philosophy and Mathematical Logic, Andrew has pioneered the adoption of AI content tools and has shared his expertise with over 3000 organisations, including NATO, NHS, Specsavers, Sky, Jaguar Land Rover, and Disney. In This Episode, We Explore: Andrew's pioneering work in AI programming languages and content tools. Integrating AI into digital communications for global brands. The challenges and opportunities of adopting AI in PR. How AI can enhance PR campaigns and creativity. The future of AI in media relations, content production, and account management Ethical considerations in using AI to combat fake news and misinformation. Recommendations for AI tools and emerging technologies in the PR industry. Connect with Andrew: LinkedIn: Andrew Bruce Smith Twitter: @andismit Website: Escherman Follow Dan & Farzana on Social Media: Twitter & Instagram: @Dangoldmedia | @FarzanaBaduel Executive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu- ike.mgbenwelu@gmail.com  Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast.

In this episode, host Dan Gold engages in a ‘PR numbers' conversation with Darryl Sparey, Managing Director and Co-Founder of Hard Numbers, a multi-award-winning, performance-driven communications consultancy. Darryl co-founded Hard Numbers to be the communications consultancy that clients' sales teams love. By combining killer creative strategies with hard commercial acumen, Hard Numbers delivers demand-generation campaigns that drive a demonstrable return on investment. With a background in sales, marketing, and digital PR, Darryl offers a unique perspective on integrating SEO tools and lead-generation tactics into PR strategies. In This Episode, We Explore: Key lessons from SEO and sales applied to communications Measuring brand awareness and its impact on business goals The integration of SEO tools and lead-generation tactics with traditional PR efforts The importance of the AMEC framework in PR and communications Coverage reporting versus lead generation and early analytics pivoting campaigns to success Connect with Darryl: Twitter: @darrylsparey www.hardnumbers.co.uk Follow Dan & Farzana on Social Media: Twitter & Instagram: @Dangoldmedia | @FarzanaBaduel Executive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu- ike.mgbenwelu@gmail.com Disclaimer: Views expressed by the guest are not necessarily endorsed by the FUSE podcast.

In this episode, host Farzana Baduel engages in a fascinating conversation with John Harrington, an experienced editor and digital journalist, renowned for his editorial projects and deep understanding of media, politics, business, culture, and current affairs. John Harrington is the Editor of PRWeek UK, with a career spanning over a decade in the industry. He holds a postgraduate diploma in journalism from City University and a first-class degree in politics and history. Named Best Digital Journalist/Blogger at the 2019 PRCA Digital Awards, John brings expertise to the conversation. We explore John's journey from journalism to PRInsights into the dynamic world of media and journalism PR Week's Top 150, UK Powerbook, Best Places to Work, and 30 under 30 initiatives. The future of PR and the importance of storytelling in communication The role of storytelling and editorial in enhancing PR strategies The significance of PR's expanding influence in the C-suite Connect with John:Twitter: @john_Harringwww.prweek.comFollow Dan & Farzana on Social Media Twitter & Instagram: @Dangoldmedia | @FarzanaBaduel Executive Producer: David Olajide - david@curzonpr.com Disclaimer: Views expressed by the guest are not necessarily endorsed by the FUSE podcast. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

In this episode, host Dan Gold engages in a captivating conversation with Lamia Kamel, Founder and Executive Chairman of CC Plus, and a trailblazer in political communication and nation branding. Lamia brings a wealth of experience from her extensive career, which includes founding CC Plus, one of Egypt's leading consultancy firms, and spearheading the Narrative PR Summit. As a former Assistant Minister of Tourism and Antiquities for Promotion in Egypt, Lamia has a unique perspective on the intersection of communication, politics, and culture. In This Episode, We Explore: The PR landscape in Africa, particularly in Egypt. Combating misinformation and ensuring ethical practices. Bridging generational gaps in communication. The impact and growth of the Narrative PR Summit. Strategies for promoting gender diversity and elevating women in communications. The role of communications in nation-building and tourism promotion. Attracting and nurturing diverse talent in the PR industry. Leveraging storytelling to create memorable brand experiences. Connect with Lamia: LinkedIn: Lamia Kamel CC Plus: www.cc-plus.com Follow Dan & Farzana on Social Media: Twitter & Instagram: @Dangoldmedia | @FarzanaBaduel Executive Producer: David Olajide - david@curzonpr.com Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

In this episode, Farzana Baduel chats with Rupert Younger, Director of the Oxford University Centre for Corporate Reputation and Co-founder of Finsbury (now FGS Global). Rupert, a renowned author and academic, shares his profound insights into the dynamics of corporate reputation and the evolving landscape of global communications. Rupert's distinguished career includes leading the Oxford Centre for Corporate Reputation, co-authoring influential books like 'The Reputation Game' and 'The Activist Manifesto,' and serving as an ambassador for The HALO Trust. With his extensive experience and expertise, Rupert offers a unique perspective on the intersection of corporate reputation, social responsibility, and strategic communications. In This Episode, We Explore: The Foundations of Corporate Reputation Balancing Profit and Purpose in Business Key Research Findings for Corporate Leaders Integrating Purpose into Business Strategies The Impact of Digital Transformation on Reputation The Intersection of Corporate Reputation and Social Responsibility Measuring the Effectiveness of Reputation Management Efforts

Welcome to Fuse, the global podcast for PRCA, where we explore the evolving landscape of global communications. In this episode, host Dan Gold engages in an insightful conversation with Iain Anderson, Co-Founder & Executive Chairman of Cicero Group, and prominent advocate for workplace diversity and LGBTQ+ rights. Iain is a founding shareholder and Executive Chairman of Cicero Group, boasting over 30 years of experience as a political adviser, business journalist, and CEO. Recognised as one of the Financial Times Global 100 LGBTQ Executives and appointed as the UK's first LGBTQ+ Business Champion, Iain brings a wealth of expertise to the conversation. In This Episode, We Explore: The challenges and opportunities in corporate strategy and messaging Public affairs and its impact on corporate PR strategies. Iain's advocacy for workplace diversity and inclusion. Insights into PR & lobbying today Advocacy for LGBTQ+ rights and its integration into PR and communications. Future trends in corporate PR and communication Connect with Iain Twitter: @iain_w_anderson www.cicero-group.com Follow Dan & Farzana on Social media: Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel Executive Producer: David Olajide -david@curzonpr.com Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

In this episode, Farzana Baduel chats with Emma Woollcott, Partner in Mishcon Private and Head of the Reputation Protection and Crisis Management group. With her expertise in defamation, privacy, and data protection, Emma offers invaluable insights into managing reputational challenges. Emma's illustrious career spans over 16 years at Mishcon, where she's become a trusted advisor to high-net-worth individuals and organisations. Recognised for her excellence in reputation law, Emma's accolades include Spears Wealth Management's Index and nominations in prestigious legal publications. In This Episode, We Explore: Collaboration Between Lawyers and PRs Managing Reputational Risks Legal options to deal with defamation Ethical Client Selection Pre-emptive Resilience Planning Crisis Management Strategies Connect with Emma LinkedIn: Emma Woollcott Website:www.mishcon.com/people/emma-woollcott Follow Dan & Farzana on Social media: Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel Executive Producer: David Olajide -david@curzonpr.com Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

Join us for an enlightening episode of Fuse as host Dan Gold sits down with Richard Bagnall, global co-managing partner and CEO of Europe and the Americas at CARMA, to explore the intricate world of PR, communication measurement, and the future of the industry. With over three decades of experience in advising international clients and shaping the PR measurement landscape, Richard brings a lot of depth to the conversation. From his early days in PR to pioneering media intelligence and measurement practices, Richard has been at the forefront of industry value innovation. In this episode, we delve into: The growth of PR measurement and evaluation Strategies to advance the synergy between public relations and measurement practices. The impact of AI-generated content on PR measurement. The pivotal role of industry bodies like PRCA and CIPR in shaping the measurement conversation. The unique approach of CARMA in an increasingly competitive measurement landscape. Connect with Richard Twitter: @richardbagnall www.carma.com Follow Dan & Farzana on Social media: Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel Executive Producer: David Olajide -david@curzonpr.com Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

Join us on an insightful episode of Fuse as host Farzana Baduel engages in a compelling conversation with Crispin Manners, CEO of Onva Consulting, as they delve into the world of PR, leadership, purpose and the blueprint for agency growth. With a remarkable career spanning three decades, Crispin brings a wealth of experience to the table. From his pioneering days at Kaizo to his current role at Onva Consulting, he has left an indelible mark on the PR industry. In this episode, we explore: Strategies for managing growth within agencies and creating a conducive work environment.  Innovations in client servicing, including the introduction of a value proposition during times of crisis.  Reflections on the pitfalls of growth-driven agency models and the importance of aligning business strategies with a clear purpose. Insights into energy management for agency leaders and the role of purpose in energising teams. Connect with Crispin Twitter: @crispinluke Check out Crispin's Books:  Grow, Build, Sell, Live: A Practical Guide to Running and Building an Agency and Enjoying It (PRCA Practice Guides) How to Sell Value – Demystified: A Practical Guide for Communications Agencies (PRCA Professional)  Follow Dan & Farzana on Social media: Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel Executive Producer: David Olajide -david@curzonpr.com Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

Tune in to an engaging episode of Fuse as host Dan Gold sits down with Mark MacGregor, Managing Director of Public Affairs at Penta, to explore the intricate world of power, politics, and public affairs. With 3 decades of experience, Mark has advised a wide range of organisations on tackling reputational, political, and regulatory issues. From his early days as CEO of the Conservative Party to his current role at Penta, Mark's journey is filled with insights and lessons learned. In this episode, we delve into: Mark's career beginnings and scaling a company in the 1990s. The evolving landscape of PR and public affairs. Memorable communications moments during his tenure at the Conservative Party. The power of measurement in PR and leveraging AI for media scanning. Strategies for proving benefits to clients and using research for future planning. Connect with Mark Twitter: @Mark_Macgregor. Follow Dan & Farzana on Social media: Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel Executive Producer: David Olajide -david@curzonpr.com Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

Join us on this insightful episode of Fuse, as Dan meets the influential PR power couple, Stephen and Sarah Waddington.   Stephen, a seasoned business advisor and Visiting Professor at Newcastle University, brings over two decades of experience, having founded and led agencies like Ketchum, Metia, Rainier PR, and Speed. As a former President of the CIPR and a prolific author, his contributions to public relations theory and practice are widely acknowledged.  Sarah, with 20+ years in PR, is a trailblazer in helping organisations articulate purpose and achieve social impact, earning her a CBE in 2021 and the CIPR's Sir Stephen Tallents Medal for exceptional PR achievements. Together, they epitomise a power couple driving excellence, innovation and elevating social mobility in the PR sphere. In this episode, we explore: The PR Power Couple's individual career journeys and the dynamics of working together. Social Mobility and the birth of Socially Mobile.  Addressing diversity and inclusivity issues in PR. The intersection of AI and social mobility:  The pivotal role of PRCA and CIPR in advancing the PR industry and fostering social mobility. Connect with the Waddington's Twitter: @wadds | @Mrs_Wadds Website: www.wadds.co.uk | www.sociallymobile.org.uk/  Follow Dan & Farzana on Social media: Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel Executive Producer: David Olajide -david@curzonpr.com Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

Join host Farzana Baduel as she engages in an insightful conversation with Tom Mayne, a leading academic, who has worked with leading think tanks such as Chatham House and Foreign Policy Centre.  His research focuses on anti-money laundering legislation, especially in regards to grand corruption and kleptocracy.  Tom examines how professional service firms can act as enablers.  In this episode, we explore: The Chatham House Kleptocracy Report PR industry Report with the Foreign Policy Institute The role of PRs in combating dirty money. SLAPPs and their impact on freedom of speech Reputation laundering Case study - Bell Pottinger The role of PR Industry bodies. Connect with Tom Mayne Twitter: @TomMayne16 Follow Dan & Farzana on Social media: Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel Executive Producer: David Olajide Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

Join host Farzana Baduel as she engages in an insightful conversation with Paul Gerrard, the Campaigns, Public Affairs & Board Secretariat Director at Co-op. With a background spanning nearly two decades in the UK Civil Service, Paul shares his journey, experiences, and the impactful campaigns he leads at the world's oldest co-operative business. In this episode, we explore: The dynamics of public affairs and public relations Lobbying as a tool for good The success and strategy behind Co-op's modern slavery and shoplifting campaigns Paul's involvement in Marcus Rashford's initiative to feed school children How to maintain mental health and well-being in a demanding professional landscape Connect with Paul Gerrard Twitter: @paulgerrard1971 LinkedIn: Paul Gerrard Follow Dan & Farzana on Social media: Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel Executive Producer: David Olajide Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

Join us for an electrifying interview with Srin Madipalli as he shares his incredible journey, from founding the groundbreaking startup Accomable to advising startups, VCs, and established companies on the forefront of technology. Discover his passion for angel investing, where he seeks out tenacious founders tackling society's toughest challenges, regardless of sector or geography.But that's not all! Srin's impactful advocacy work for disability inclusion in the workplace and his powerful insights as an entrepreneur with a severe physical disability will captivate and inspire you. In a riveting conversation hosted by Dan Gold, delve into intriguing topics like Open AI, the quest against boredom, and uncovering pathways to innovation. Connect with Srin Madipalli Website: https://srinmadipalli.com/ Twitter: @SrinMadipalli LinkedIn: Srin Madipalli Follow Dan & Farzana on Social media: Twitter& Instagram: @Dangoldmedia | @FarzanaBaduelExecutive Producer: David OlajideDisclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

Join host Dan Gold in this riveting episode of Fuse as he engages in a thought-provoking conversation with the visionary Shayoni Lynn, CEO and Founder of the multi-award-winning behavioural science communications consultancy, Lynn Group. Shayoni, a PRCA and CIPR Fellow, is recognised as a PR industry luminary, listed in the top 5 PR leaders outside of London in the PRWeek Power Book. In 2023, she earned a spot on the Innovator 25 EMEA and Global 15 to Watch list by PRovoke Media, along with receiving the prestigious Mark Mellor Award for Outstanding Contribution to the Industry. In this conversation, discover: The influence of behavioural science on PR.  Building and scaling the Lynn team The Three-Part Lynn Framework for Measurement. Exploring the impact of AI in combating misinformation and disinformation through Lynn's Disinformation Cell. Connect with Shayoni Lynn Website: https://lynn.global/  Twitter: @shayonislynn LinkedIn: Shayoni Lynn Follow Dan & Farzana on Social media: Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

Join our host Farzana Baduel on this episode of PRCA Fuse, as she delves into the world of marketing and strategy with the illustrious Nirmalya Kumar. As a Professor of Marketing at the Lee Kong Chian School of Business, Singapore Management University, and a renowned polymath, Nirmalya Kumar's insights redefine the landscape of strategic thinking. In this compelling conversation, Farzana and Nirmalya unravel the unique career journey that propelled him to the forefront of marketing innovation, starting with his transformative experiences in the US. From scaling the heights of success to navigating the challenges along the way, discover the remarkable trajectory that shaped Nirmalya's groundbreaking approach. Explore the evolution of strategic thinking in marketing and learn how global giants leverage modern techniques to achieve unparalleled success. Connect with Nirmalya Kumar: nirmalyakumar.com  - website @ProfKumar - Twitter  Google Scholar Follow Dan & Farzana on Social media: Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

Join host Dan Gold in this Fuse podcast episode as he sits down with the award-winning Co-Founders of Palm PR, Emily and Liam Keogh. Emily, a creative strategist with a passion for Travel and hospitality and Food and drink sectors, and Liam, a seasoned entrepreneur and PR specialist, co-founded Palm in 2010. Together, they've shaped Palm into an industry leader, working with brands like Ennismore, Nobu, and Moving Mountains. In this conversation, discover: The dynamics of working closely as a family. Maintaining a healthy work-life balance in the fast-paced PR world. Palm's strategic planning and entrepreneurial work culture. The challenges of remote work and the influence of Gen Z in the PR landscape. The secrets to Palm's success Making an impact beyond PR - The Trading Standards Petition. Connect with Palm PR : www.palm-pr.com - website @palm_pr - Twitter @palmpublicrelations - Instagram Follow Dan & Farzana on Social media: Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

In this exciting episode of PRCA Fuse, Farzana Baduel chats with Ayeni Adekunle, the visionary founder and CEO of BHM, a Nigerian consultancy with headquarters in the UK. Ayeni has been at the forefront of reshaping the global PR landscape, utilising platforms like World PR Day, Africa PR Report, NECLive and Plaqad to bring Africa into the global discourse. With offices in Lagos, London, Edinburgh, Nairobi, and Accra, BHM is on a mission to become the first global communications services firm from Africa.  In this episode, Farzana and Ayeni explore various facets of the PR industry and Ayeni's journey, including: The pivotal moment that led Ayeni from journalism to PR. Challenges and innovations within the PR industry. Building a global PR company with a strong African identity. The Africa PR and Communications report. Bridging the knowledge gap between Africa, Asia and the rest of the world. The Global Day of Influence and World PR Day. Raising the reputation of the global PR industry Connect with Ayeni Adekunle: Twitter& Instagram: @ayenithegreat BHM -  https://wwwbhmng.uk  |  https://wwwbhmng.com  Follow Dan & Farzana on Social media: Twitter& Instagram: @Dangoldmedia | @FarzanaBaduel Episode book recommendations:   Twelve Causes of Dishonesty - Henry Ward Beecher  Propaganda - Edward Bernays  The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty - Clayton M Christensen, Efosa Ojomo, and  Karen Dillon  Post Corona: From Crisis to Opportunity - Scott Galloway Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It - Tien Tzuo &  Gabe Weisert Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

On this episode of Fuse, Dan Gold chats with Advita Patel, an internal communications professional and the founder of CommsRebel, a consultancy with a mission to make a lasting impact on how people feel at work. Notably, Advita has been named as the CIPR's 2024 President-Elect. In this enlightening conversation, we explore: The roots of Advita's rebellion and the inspiration behind her CommsRebel movement. Strategies for building confidence in leaders to navigate change and embrace difficult conversations. Reshaping the narrative around diversity in the workplace. Empowering underrepresented women in their career progression. Join us as we unravel the layers of internal communications, diversity, and empowerment with Advita Patel, a true rebel with a cause. Connect with Advita: CommsRebel: https://www.commsrebel.com/ Twitter: @Advita_p Follow Dan & Farzana on Social media Instagram: @Dangoldmedia | @FarzanaBaduel Twitter: @Dangoldmedia | @FarzanaBaduel Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast. Produced by Dan Gold and hosted with Farzana Baduel. Production and editing supported by Martin Charlton Communications --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

On this episode of Fuse, Farzana Baduel chats with Mehreen Khan, Economics Editor of The Times. Mehreen brings a wealth of experience from her time as a Brussels correspondent at the Financial Times, reporting on the European Union, Brexit, and the political economy of the eurozone. In this episode, they explore: Breaking the age stereotypes in journalism The importance of financial literacy for women and underserved communities. Bridging socio-economic gaps in the media sector. Regional perspectives in a London-centric industry. Journalism as a public service. Follow Mehreen Khan: Twitter: @MehreenKhn Follow Dan & Farzana on Social media Instagram: @Dangoldmedia | @FarzanaBaduel Twitter: @Dangoldmedia | @FarzanaBaduel Watch our discussion on our YouTube channel here Produced by Dan Gold. Produced by Dan Gold and hosted with Farzana Baduel. Production and editing supported by Martin Charlton Communications --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

In this enlightening episode of PRCA Fuse, hosts Dan Gold and Farzana Baduel sit down with award-winning author and global PR strategist David Gallagher. With 25 years of experience at Ketchum, Omnicom and leadership roles in British and global trade groups, David's journey from journalism to PR is both inspiring and insightful. Discover how purpose, resilience, and impact are at the core of David's career as he discusses: The transition from journalism to PR and its influence on modern communications. How authentic marketing and communications wins in the purposeful age Building and nurturing professional communities, like his WhatsApp group, for innovation and collaboration. Valuable advice for agency owners contemplating selling their businesses. Essential tips for young PR professionals embarking on their careers. The top three skills every outstanding PR professional must possess in today's interconnected world. Get David's book Truth Be Told: How Authentic Marketing and Communications Wins in the Purposeful Age Follow David Gallagher: Twitter: @TBoneGallagher Website: www.davidgallaghernow.com Watch on Youtube:  Follow Dan & Farzana on Social media  Instagram: @Dangoldmedia | @FarzanaBaduel  Twitter: @Dangoldmedia | @FarzanaBaduel  Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the FUSE podcast. Produced by Dan Gold and hosted with Farzana Baduel. Production and editing supported by Martin Charlton Communications --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

Mpumelelo Zondi, Head of Brand and Global Client Lead with Edelman Africa joins our host Dan Gold on the #PRCAfuse podcast. We take a deep dive into the legendary #KFCproposal. Mpumi talks about the importance of social listening and how the crisis communication toolkit can be used for good news stories as well. Watch our discussion on our YouTube channel here. There are so many lessons and highlights to this organic 'campaign' Produced by Dan Gold. Production and editing supported by Martin Charlton Communications --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

Meet our new co-host and listen to our first-ever joint episode with Farzana Baduel. Farzana is the co-founder and CEO of Curzon PR, a global strategic communications firm headquartered in London. Our hosts Dan and Farzana sit down with Martin Raymond, co-founder of Future Laboratory, working with some of the world's Forbes 500 and FTSE 100 most innovative brands, and in we discuss how companies can peek into the future and how to harness the tools needed for effective forecasting. Produced by Dan Gold and hosted with Farzana Baduel. Production and editing supported by Martin Charlton Communications --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

In this thought-provoking episode, Patrick Melville, Founder of Melville Solutions and Fuse host Dan Gold explores the profound effects of change and challenges on mental health and how developing sharing and listening skills can help you navigate our dynamic world. Watch episode here. - Produced and hosted by ⁠Dan Gold⁠. Production and editing supported by Martin Charlton Communications --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

It's a new year and we've been listening. So we're changing things up a little. Producer and host Dan Gold breaks down the podcast changes in this special short episode. Watch episode here. - Produced and hosted by Dan Gold. Production and editing supported by Martin Charlton Communications --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

Denmark's Sofie Rebecca Høj and Morten Vester Haldrup jump on the podcast to chat with Dan Gold about winning Gold at the ICCO Next-Gen PR World Cup. The winning pair talk about meeting each other just hours before the competition, how they tackled WWF's saving the world's rainforests brief across three intense days, and advice to other ambitious practitioners thinking about entering the next Next-Gen PR World Cup. - Produced and hosted by Dan Gold. Production and editing supported by Martin Charlton Communications Music: Opening: New World by TONEZPRO. Closing: Sunkissed by IKSON. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fuse-podcast/message

Federated Co-operatives Director of Marketing Cameron Zimmer jumps on the podcast with Dan Gold to talk about the competitive advantages and challenges of co-ops' bottom-up leadership model, including the tricky balance of establishing a strong central brand while staying true to its local roots. Watch episode here. - Produced by Dan Gold and hosted by Ayesha Lett. Production and editing supported by Martin Charlton Communications Music: Opening: New World by TONEZPRO. Closing: Sunkissed by IKSON. --- Send in a voice message: https://anchor.fm/fuse-podcast/message

Host Dan Gold chats with Orchan Consulting Director and Kuala Lumpur-based Dr Craig J Selby about the role communications is playing in higher education's race to stay relevant and thriving during the covid-era. Watch the episode here. - Produced by Dan Gold and hosted by Ayesha Lett. Production and editing supported by Martin Charlton Communications Music: Opening: New World by TONEZPRO. Closing: Sunkissed by IKSON. --- Send in a voice message: https://anchor.fm/fuse-podcast/message

TEDx Speaker and communication trainer Jayne Constantinis jumps on the latest episode to chat with Ayesha Lett about seeing confidence as a career imperative, building the ‘confidence muscle', and the classic traps communicators face. Watch episode here. PRCA's summer sale is running across July - take advantage of 15% off all PR and communications training. More information visit PRCA's website. -- Produced by Dan Gold and hosted by Ayesha Lett. Production and editing supported by Martin Charlton Communications Music: Opening: New World by TONEZPRO. Closing: Sunkissed by IKSON. --- Send in a voice message: https://anchor.fm/fuse-podcast/message

PRecious Communications Managing Director Lars Voedisch jumps on the latest episode with Dan Gold to chat about ethics, business, localised communications, and trust from a Southeast Asia perspective. Watch episode here. -- Produced and hosted by Dan Gold. Production and editing supported by Martin Charlton Communications Music: Opening: New World by TONEZPRO. Closing: Sunkissed by IKSON. --- Send in a voice message: https://anchor.fm/fuse-podcast/message

In a special extended edition, Dan Gold takes a deep-dive into the ever changing world of the automobile and commercial vehicles with McLaren Vice President of Communications in North America, Roger Ormisher, former CNH Industrial Global Corporate Communications Vice President Richard Gadeselli, and Ford Communications Manager and Motor Industry Communications Association's Oliver Rowe. The crew discuss the challenges in communicating electrification in different global markets, working with motorsport influencers, harnessing new communication tools and platforms to connect with car buyers, and so much more. Find out more about MICA here. -- Produced and hosted by Dan Gold. Production and editing supported by Martin Charlton Communications Music: Opening: New World by TONEZPRO. Closing: Sunkissed by IKSON. --- Send in a voice message: https://anchor.fm/fuse-podcast/message

Releasd Founder Richard Benson joins host Dan Gold to breakdown a new report that looks at how PR agencies and in-house teams are using different types of PR metrics in their reports to clients and executives. Download the report here. -- Produced and hosted by Dan Gold. Production and editing supported by Martin Charlton Communications Music: Opening: New World by TONEZPRO. Closing: Sunkissed by IKSON. --- Send in a voice message: https://anchor.fm/fuse-podcast/message

The Ukraine Communication Support Network (UCSN) Co-Chairs Nataliya Popovych and David Gallagher join host Dan Gold for a deeply powerful and moving discussion on the story behind UCSN's creation, PR's role as ambassadors for truth, and what action is needed now to support Ukrainians. Support UCSN here: https://www.prca.org.uk/ucsn -- Produced and hosted by Dan Gold. Production and editing supported by Martin Charlton Communications Music: Opening: New World by TONEZPRO. Closing: Sunkissed by IKSON. --- Send in a voice message: https://anchor.fm/fuse-podcast/message

Publicist CEO Lara Vandenberg joins host Ayesha Lett to talk about the future of the global PR workforce, including the shift to hyper-specialisation, the rise of the freelancer, and talent dictating the terms. -- Produced by Dan Gold and hosted by Ayesha Lett. Production and editing supported by Martin Charlton Communications Music: Opening: New World by TONEZPRO. Closing: Sunkissed by IKSON. --- Send in a voice message: https://anchor.fm/fuse-podcast/message

In a special episode, Jock Mendoza-Wilson, Director of International and Investor Relations at Ukraine's System Capital Management, joins Dan Gold to talk about Vladimir Putin's full-scale invasion of Ukraine, why PR must lead in the misinformation war, and what makes President Volodymyr Zelenskyy an incredible communicator. -- Produced and Hosted by Dan Gold. Production and editing supported by Martin Charlton Communications Episode note: Episode resorts to a backup quality connection, next episode will return to normal broadcast quality. --- Send in a voice message: https://anchor.fm/fuse-podcast/message

Senior corporate and crisis communications professional Ayesha Lett jumps on the latest episode with Dan Gold to chat about the state of PR in Barbados, international brands localising their communications, and of course, about her new starring role as co-producer and co-host of Fuse! -- Produced and Hosted by Dan Gold. Production and editing supported by Martin Charlton Communications Music: Opening: New World by TONEZPRO. Closing: Sunkissed by IKSON. --- Send in a voice message: https://anchor.fm/fuse-podcast/message

Brandigo Co-Founder and China President Mike Golden joins host Dan Gold to share his journey of launching a PR agency in China, navigating the cultural differences, and what brands need to reconcile with before deciding to operate there. -- Produced and Hosted by Dan Gold. Production and editing supported by Martin Charlton Communications Music: Opening: New World by TONEZPRO. Closing: Sunkissed by IKSON. --- Send in a voice message: https://anchor.fm/fuse-podcast/message