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Crowdfunding Uncut | Kickstarter| Indiegogo | Where Entrepreneurs Get Funded
Cheat Sheet You will likely run into problems with manufacturing. These problems are exponentially expensive, meaning, they get grow with every unit you sell! You have to be aware of all the potential pitfalls so you can avoid the manufacturing death spiral as much as humanly possible. Having a buffer in the bank is a great idea. Build investment contacts before your campaign and then raise money immediately after your campaign ends. With positive energy and excitement from a successful campaign, money will be cheap. It’s much harder to ask for money (on your terms) when the shit has hit the fan and you’re about to go broke. Building relationships with people on the other side of the world is incredibly difficult. This difficulty is multiplied if you have never manufactured anything before. Find someone with existing relationships that you can leverage. Manufacturers will always push you to make your product easier to make, which is not necessarily better for the customer. Be prepared to push back if their design suggestions are not aligned with the customer. Always be in touch with your backers. This rule is especially true when things go south with manufacturing. Get ahead of any problems by being upfront, raw, and honest. It doesn’t take much time to send an update. About this episode Sometimes things go wrong… Who are we kidding, EVERYTHING goes wrong! It’s crowdfunding.... Which means it’s likely the first time you have built and audience, reached out to media, made a sales video, or even designed a product. You’re going to mess a lot up. But of all the mistakes you can make, screwing up manufacturing is possibly the easiest to do and also the most catastrophic for the viability of your business after a successful campaign. That’s because mistakes are compounded with every unit sold. So, the greater the “success” of the campaign, the bigger the hole to climb out of. This is how the Manufacturing Death Spiral happens. You’ve probably seen the Manufacturing Death Spiral from the outside multiple times because it always looks the same: Entrepreneur creates amazing gadget, raises millions! Smiling faces everywhere! A few months in, announces delays in shipment 6 months in Entrepreneur falls off the face of the planet Backers up in arms A few months later, TechCrunch reports company is folding Viability of Crowdfunding called into question by media So what do you do when you don’t have the money to fulfill the orders you have because you find out your manufacturer’s quality is not up to par, or you didn’t price things out properly? (...avoid the pitfalls in the first place… but more on that in a moment) Michael Mataluni was the COO of the thingCHARGER, a brilliant and beautifully designed adaptor that lets you neatly charge all your devices while keeping your electrical outlets free. thingCharger was in the midst of a Death Spiral of its own after a hugely successful, $600,000 raise. They had problems with the quality from their manufacturer and had to ultimately cut ties. While trying to solve the problem, shipping delays, and subsequent backer complaints rose to such a level that he had to hire a team of people to handle them, which further strained the cash-strapped team. It got so bad, they fell almost a year behind shipping at one point, that they didn’t have the money fulfill their original orders. They didn’t know how to get angel investment and certainly weren’t in much of position to negotiate if they did. But Michael Mataluni and the thingCharger team were able to regroup and fall back on their strengths while shoring up their weaknesses through effective partnerships. Fast forward to today and they have since raised an additional $11 million over two separate crowdfunding campaigns: An additional $1 million on Indiegogo (for a total of $1.6 million) in a second, third party hosted, campaign $10 million on a self-hosted crowdfunding campaign ...and most important of all, they have manufactured and shipped over 250,000 units to their (now) very happy backers. So how did Michael and the thingCHARGER team stop and reverse the Death Spiral? What mistakes did they make after their original campaign and how can you avoid them? Listen to find out! Resources Mentioned thingCHARGER thingCharger Indiegogo Campaign Trident Design Zendesk You Power Media Michael’s email
More Than Just Code podcast - iOS and Swift development, news and advice
This week Jaime follows up on Google IO - Android Instant Apps & FireBase, as well as Google Play services. We delve into Firebase's new platform. Tim also follows up on discussions with Ryan MacLeod developer of Blackbox (SPOILER: 24:30 - 27:00). We discuss Apple's future plans with rumored Siri SDK and a voice-enabled home device as well as Vocal IQ. We look at Apple technologies and make predictions of what Apple will introduce at WWDC16. We also look at the upcoming 5G technologies. Picks: Xcode search, Blockhead, Mekorama (we CollectionView and ScrollView in the after show) Yes, I incorrectly stated the power requirement for iPads. It requires a 10 volt charger. “Instant gratification takes too long.” - Carrie Fisher Episode 93 Show Notes: Android Instant-Apps Buzzfeed Android - Platform Versions FireBase - New Web Site A Look at the New Firebase: A Powerful Google Platform How I got 10,000 five star reviews in 4 weeks BlackboxPuzzles Ryan McLeod Report: Apple planning Siri SDK for WWDC as it builds Amazon Echo/Google Home hardware competitor Apple’s Secret AI Technology: Meet Vocal IQ the self learning technology that is a part of Siri2. Amazon Echo Jibo Robot WWDC16 Swift vs Objective-C dynamism Inessential by Brent Simmons (look for articles in late May 2016) Ready Player One 5G Networks will do so much more than stream cat videos Canada’s major telecoms set to leap into 5G technology PlugBug World http://www.thingcharger.com MartinMagni.com Monument Valley WWDC 11 - Advanced ScrollView Techniques Episode 93 Picks: 0000 0001 - Xcode search 0000 0010 - Blockhead Mekorama App Annie
This week on Awesomecast 261, we talk awesome things in technology, including: Chilla discusses the Thingcharger for charing all your things Dudders discusses how to catch your boyfriend cheating with wifi Sorg discusse Beme and why it may be the most interesting useless app ever. We try to figure out the Alphabet of Google. Cars are getting hacked more and we're scared. Google Photos saved Sorg time editing for Chachi Plays for Kids and Graava may do the same right in camera. https://www.getgraava.com/ Gnarbox helps off load mobile video editing https://www.kickstarter.com/projects/1028379103/gnarbox-edit-and-share-hd-footage-in-seconds-lapto?gclid=Cj0KEQjwuqauBRDhnfvnxMvKy6UBEiQAmTLQuxoWMqgQmI60dBRmP933zGuaRk13j0_rxIg0HJh38rEaArx58P8HAQ Podcamp Pittsburgh is his weekend! After the show remember to: Eat at Slice on Broadway if you are in the Pittsburgh area! It is Awesome! (sliceonbroadway.com) Follow these awesome people on Twitter:John Chichilla (@chilla), Chris Momberger (@pantster), and Mike Sorg (@sorgatron). Also, check out sorgatronmedia.com and awesomecast.net for more entertainment; and view us livestreaming Tuesdays around 6:30 PM EST!
Indiegogo and Kickstarter collide in a clash of the crowdfunding titans as Seymour Segnit, a superstar entrepreneur and Indiegogo guy behind the wildly successful thingCharger campaign joins the Art of the Kickstart. Our chat dives deep into the depths of crowdfunding success, strategies to make your campaign dominate and lessons learned from funding. The thingCharger Campaign Success Quote “A great late product is only late until it ships. A bad product is bad forever." -Christopher Hawker Links thingCharger.com Influential Books Triggers Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing Connect with Seymour @SeymourSegnit @thingCharger thingCharger's Facebook Love the Show? Leave us a Review
August 7, 2014 - Read the full GoodCrowd.info article and watch the interview here: http://bit.ly/1zUYrV5. Subscribe to this podcast on iTunes by clicking here: http://bit.ly/ymotwitunes or on Stitcher by clicking here: http://bit.ly/ymotwstitcher. Recently, I had the opportunity to meet Seymor Segnit, the host of the new crowdfunding podcast, The Kickass Crowdfunding Show. He’s a delightful Brit now living in New York. He’s also been successful in many other arenas, including as an inventor who launched via crowdfunding on Indiegogo. More about thingCHARGER: thingCHARGER is an awesome, simple new charger design which Seymour & his wife Amy invented one day while frustrated with all the messy wires and chargers at their home. A few months later they launched it on Indiegogo and it quickly became the most successful crowdfunded mobile accessory of all time! Delighted with and grateful for the response to their own campaign and wanting to help others succeed at crowdfunding they’ve now launched The Kickass Crowdfunding Show - available on iTunes, YouTube and KickassCrowdfunding.com - to speak with the most interesting people in crowdfunding today and gleen the secrets we can all use to have amazing campaigns. Seymour’s bio: While fiddling with a mess of wires trying to charge the family’s collection of phones, iPads and a Kindle recently, Seymour had a simple idea for a new kind of charger… made a film describing it and put the idea on Indiegogo.com to see if anyone would like it. thingCHARGER raised $647,000 to become the all-time #1 crowdfunded mobile accessory and is now in final development for production. Born in 1963, Seymour grew up in London where he went to Westminster School the ancient institution in the shadow of Westminster Abbey (and just a stone’s throw from the Houses of Parliament.) After studying Engineering at Oxford University he worked for two of the world’s largest advertising agencies before a stint as a ski guide & host in the Alps, then submitted to the siren call of broadcasting and worked in British radio for several years, including 12 months at the mighty 95.8 Capital FM London. Born both a British and US citizen, Seymour moved to California in 1997 where he co-founded Bizfinity, a VC-funded Silicon Valley Web 1.0 “start-up that went belly-up”. After training in NLP in 2002 he founded CTRN: Change That’s Right Now, an organization that helps folks around the world to overcome serious fears and phobias. CTRN has now served thousands of customers in, at last count, 73 countries. His self-help program Vanquish Fear & Anxiety is widely acclaimed. Seymour and his beloved wife Amy live an hour north of Manhattan in an old brick house overlooking the Hudson River with their younger daughter (coincidentally also named Hudson) and occasionally their older daughter Nina.
Today in iOS - The Unofficial iPhone, iPad, and Apple Watch Podcast
Thanks to hover.com for sponsoring this episode. Use Promo Code - tiices - to save 10% This is an interview with the developer of thingcharger on indiegogo. You have until Jan 12th to fund this one. This episode was recorded all on an iPhone using the BossJock App and the iRig MIC Cast Mic
Subscribe on iTunes ( https://itunes.apple.com/us/podcast/plug-and-play-podcast/id882069484?mt=2 ) Subscribe via RSS ( http://www.podcastgarden.com/podcast/podcast-rss.php?id=3706 ) ******************************* What To Expect In This Episode: ******************************* This week Tim finds an interesting book at his kids book fair, while Zach talks sports. The guys talk over there games of the week, some to mention are Sniper Elite III, Toki Tori 2+ ( http://66.147.242.93/~engagin6/plugandplaygamer/2016/02/27/toki-tori-2-an-unlikely-hero/ ) , Mario Kart 7, and Dying Light to mention a few. The guys talk about what they think of them and the others. Tim continue TechTalk with the ThingCharger ( http://66.147.242.93/~engagin6/plugandplaygamer/2016/02/26/episode-81-tech-talk-thingcharger/ ) and the guys give away an copy of Rocket League for the Xbox One! This and so much more make this episode one of the better ones SO plug in and enjoy! -------------------------- Items Discussed This Week: -------------------------- ( http://www.plugandplaygamer.com/2016/02/27/plug-and-play-ep-81-super-russian-roulette/7fdf8245/#main ) ( http://www.plugandplaygamer.com/2016/02/27/plug-and-play-ep-81-super-russian-roulette/2015-11-27_00002/#main ) ( http://www.plugandplaygamer.com/2016/02/27/plug-and-play-ep-81-super-russian-roulette/1322093094mario-kart-7-logo/#main ) ( http://www.plugandplaygamer.com/2016/02/27/plug-and-play-ep-81-super-russian-roulette/crashlands/#main ) ( http://www.plugandplaygamer.com/2016/02/27/plug-and-play-ep-81-super-russian-roulette/dungelot-droid-you-review-it/#main ) ( http://www.plugandplaygamer.com/2016/02/27/plug-and-play-ep-81-super-russian-roulette/dyinglight/#main ) ( http://www.plugandplaygamer.com/2016/02/27/plug-and-play-ep-81-super-russian-roulette/header-2/#main ) ( http://www.plugandplaygamer.com/2016/02/27/plug-and-play-ep-81-super-russian-roulette/sniper-elite-iii/#main ) ( http://www.plugandplaygamer.com/2016/02/27/plug-and-play-ep-81-super-russian-roulette/tokitori2scr_003-large/#main ) Tech Talk: ---------- ThingCharger ( http://66.147.242.93/~engagin6/plugandplaygamer/2016/02/26/episode-81-tech-talk-thingcharger/ ) Tasty Brews Of The Week: ------------------------ Breakside Bourbon Barrel Salted Caramel ( http://66.147.242.93/~engagin6/plugandplaygamer/2016/02/25/episode-81-tasty-treat-breakside-bourbon-barrel-aged-salted-caramel-stout/ ) KICK IT! -------- Zach – Thank you For Playing ( https://www.kickstarter.com/projects/1372561818/bring-thank-you-for-playing-to-theaters-screens-wo?ref=hero ) Tim – Super Russian Roulette ( https://www.kickstarter.com/projects/batslyadams/super-russian-roulette-a-new-party-game-for-the-ne?ref=HappeningNewsletterFeb2316 ) --------------------- Question Of The Week! --------------------- *“What have YOU been playing recently?* *“* ---------- Contact Us ---------- If you want to get in touch feel free to in any of these manners. ( http://www.plugandplaygamer.com/2016/01/23/plug-and-play-ep-76-final-dream-drop-prologue-recoded-hd-remix-7-6/facebook-icon/#main ) ( http://www.plugandplaygamer.com/2016/01/23/plug-and-play-ep-76-final-dream-drop-prologue-recoded-hd-remix-7-6/twitter-icon/#main ) ( http://www.plugandplaygamer.com/2016/01/23/plug-and-play-ep-76-final-dream-drop-prologue-recoded-hd-remix-7-6/ycogjae7i/#main ) ( http://www.plugandplaygamer.com/2016/01/23/plug-and-play-ep-76-final-dream-drop-prologue-recoded-hd-remix-7-6/instagram-logo/#main ) *Email Questions To* mail@plugandplayproduction.com