Podcasts about app annie

Are you sure you know where your marketing dollars are making the biggest impact? In an omnichannel world, pinpointing where your ad spend is most effective is tougher than ever. What if you could use AI to make it easier? Welcome to today's episode, where we're discussing how to optimize marketing effectiveness through Marketing Mix Modeling, AI, and predictive analytics with Mike True, CEO & Co-Founder of Prescient AI. Today, we'll explore how to ensure your marketing dollars are delivering maximum return on investment and the role AI plays in getting it right. Mike True is the co-founder and CEO of Prescient. Prior to starting the company in 2019, Mike was responsible for helping clients of App Annie, IBM, and Oracle generate millions of dollars in revenue through the implementation of various artificial intelligence and analytics solutions. RESOURCES Prescient AI website: https://prescientai.com/ Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Are you sure you know where your marketing dollars are making the biggest impact? In an omnichannel world, pinpointing where your ad spend is most effective is tougher than ever. What if you could use AI to make it easier? Welcome to today's episode, where we're discussing how to optimize marketing effectiveness through Marketing Mix Modeling, AI, and predictive analytics with Mike True, CEO & Co-Founder of Prescient AI. Today, we'll explore how to ensure your marketing dollars are delivering maximum return on investment and the role AI plays in getting it right. Mike True is the co-founder and CEO of Prescient. Prior to starting the company in 2019, Mike was responsible for helping clients of App Annie, IBM, and Oracle generate millions of dollars in revenue through the implementation of various artificial intelligence and analytics solutions. RESOURCES Prescient AI website: https://prescientai.com/ Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Listen to today's podcast... What is your favourite app? Do you have one that saves you time or reminds you to do something that you couldn't live without? Apps are so ingrained into the way we do things now and there are very few people who don't use at least one app. Apps can be used for communication and entertainment. Travel apps provide needed information and tools, helping with everything from transportation to finding the closest restaurant. Other apps help people organize their homes or perform essential functions at work. Some can help build your resiliency. Take One Action Today To Build Your #Resiliency!      Today's Tips For Building Resiliency and Celebrating National App Day: According to Flurry, mobile users spend 86% of their time on mobile apps. App Annie says that the average user now has around 80 apps installed and uses around 40 every month. Look for apps that are easy to use and make sense in your daily life. There are many apps now for almost any kind of stress therapy, be it meditation, mindfulness breathing, cognitive behaviour therapy, relaxation techniques, colouring in, or online therapy chat services. Use these apps to build in a pause to your day or as an aid to get a better night's sleep. Though keeping up with technology can be a source of stress, it can also be used to build our resiliency.   If you like today's resiliency tips, let me know. Looking for more ways to build your resiliency? Take my free on-line vulnerability test at worksmartlivesmart.com under the resources and courses tab. #mentalhealth #hr

The future of online advertising. In it we cover co-pilot for marketers, brand ecosystems, disrupting ad agencies and a privacy first internet. Mike True is CEO of Prescient AI, a marketing technology company advancing the use of predictive AI models to maximize paid advertising efficiency and return on spend. Their technology works counter to how $700B in online ad spend is done today, by not relying on tracking users via cookies and instead building a platform to help marketers succeed when a privacy-first internet arises and cookies go away. With the most precise solution in the market Prescient can forecast future campaign performance across multiple channels three months out with a 90% level of accuracy. Calling over 100 iconic eCommerce brands as their customers Prescient has raised $20M from VC firms such as Headline, Blumberg, as well as the first check from us here at focal. CEO Mike True has been helping brands take advantage of AI and analytics solutions throughout his career prior to starting Prescient, working at IBM, Oracle, and App Annie. Mike has become a great friend and a founder held in high-regard as reshaping the online advertising industry. Sign up for new podcasts and our newsletter, and email me on danieldarling@focal.vcSee omnystudio.com/listener for privacy information.

Send us a textImagine the confidence you'll gain by making informed, forward-looking decisions and forecasting with accuracy using machine learning. We discuss the shift from granular metrics to a grander perspective that focuses on your marketing efficiency ratio—knowledge that can keep your brand ahead of the curve.In this episode, Jordan West with guest Michael Churm, the co-founder and CEO of Prescient AI. Michael brings his rich tech experience from Oracle, IBM, and App Annie to share how Prescient AI is revolutionizing marketing measurement. We explore the transformative impact of AI in navigating post-iOS 14.5 challenges, the role of multi-touch attribution, and the importance of understanding ad spend's impact on revenue. Listen and learn in this episode!Key takeaways from this episode:Adaptation to Modern Challenges: Prescient AI offers cookie-free analytics, updating marketing mix models to tackle privacy changes like iOS 14.5.AI's Role: AI helps solve measurement issues and tracks ad spend impact across channels for a comprehensive marketing view.AOV's Impact: Average Order Value affects ad attribution, with platforms like TikTok and Pinterest creating halo effects, complicating immediate measurement.Multi-Platform Strategy: Scaling brands should diversify media beyond Meta and Google to include CTV, podcasts, and TikTok Shop.Evolving Attribution Models: Machine learning-driven models offer dynamic, daily insights, improving on traditional infrequent models.Beyond ROAS: Jordan West argues advanced tools provide deeper insights than ROAS, especially for brands with larger ad budgets.TikTok Attribution: TikTok Shop enhances attribution, but high AOV items remain challenging due to longer decision cycles.Calls to Action: Michael Churm urges brands to consult with analytics vendors for scaling and emphasizes selecting the right partner.Today's Guest: Michael True, the co-founder and CEO of Prescient AI. With a tech background honed at major companies like Oracle, IBM (on the Watson team), and App Annie, Michael brings a wealth of experience to the table. He is an expert in marketing analytics, specifically leveraging artificial intelligence to solve complex measurement challenges without relying on cookies or pixels.Recommended Apps/Tools:Prescient AI: https://prescientai.com/ Triple Whale: https://www.triplewhale.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

If you like Taking Inventory, do us a favor and give us a 5-star rating or review. It's the best way to help support the podcast.  ——— Brian Quinn is the President and GM of North America at AppsFlyer. Brian has over 15 years of experience in sales leadership and business development—scaling revenue, building high performing growth teams, & executing go-to-market strategies in a variety of internet software businesses across the mobile, marketing, and data/analytics industries such as App Annie, Kenshoo and AT&T. During our conversation Brian tells us about the current state of the app economy, the rapid pace of innovation especially as consumers move from web to app, how cookie deprecation will lead to more growth in 1P data, changing consumer habits, and much more. ——— Connect with James and Daniel! LinkedIn: James: https://www.linkedin.com/in/jamesborow/  Daniel: https://www.linkedin.com/in/danieldruger/  Twitter:  James: https://twitter.com/jamesborow  Daniel: https://twitter.com/ddruger Subscribe to our newsletter: https://www.takinginventorypod.com/ and follow Taking Inventory on LinkedIn and Twitter!

Os brasileiros lideram o ranking mundial de usuários que passam mais tempo por dia no celular, segundo a consultoria AppAnnie. São 5,4 horas por dia, em média. Diante de tanto tempo no smartphone, como as empresas podem ter engajamento, fazer com que os usuários continuem consumindo conteúdo e criem autoridade no assunto? Quem responde é o publicitário e influenciador Luiz Henrique Lemos, que administra o Dicionário Maringaense:

Listen to today's podcast... What is your favourite app? Do you have one that saves you time or reminds you to do something that you couldn't live without? Apps are so ingrained into the way we do things now and there are very few people who don't use at least one app. Apps can be used for communication and entertainment. Travel apps provide needed information and tools, helping with everything from transportation to finding the closest restaurant. Other apps help people organize their homes or perform essential functions at work. Some can help build your resiliency. Take One Action Today To Build Your #Resiliency!      Today's Tips For Building Resiliency and Celebrating National App Day: According to Flurry, mobile users spend 86% of their time on mobile apps. App Annie says that the average user now has around 80 apps installed and uses around 40 every month. Look for apps that are easy to use and make sense in your daily life. There are many apps now for almost any kind of stress therapy, be it meditation, mindfulness breathing, cognitive behaviour therapy, relaxation techniques, colouring in, or online therapy chat services. Use these apps to build in a pause to your day or as an aid to get a better night's sleep. Though keeping up with technology can be a source of stress, it can also be used to build our resiliency.   If you like today's resiliency tips, let me know. Looking for more ways to build your resiliency? Take my free on-line vulnerability test at worksmartlivesmart.com under the resources and courses tab. #mentalhealth #hr

As the working environment continues to evolve, many companies and professionals around the world are adapting, and better yet, leading the way.Join our knowledgeable hosts, Johanna Molina, Talanta's Co-founder and Head of Impact, and Paul Lynskey, Talanta's Head of Experience, as they delve into deep discussions with industry thought leaders from top companies around the globe, only on How to be the Difference.Stay ahead of the curve with actionable insights that are reshaping the processes of talent acquisition, human capital management, remote and hybrid workforce development among others.Tune in every Tuesday and don't forget to follow us on social media!In this episode of How to be the Difference, Johanna and Paul have a conversation with Patrick Mork. Today, Patrick shares his insight on feedback and phychological safety. Patrick Mork is a silicon valley veteran and 4x time chief marketing officer who led the team that launched the Google play brand in 2012. Today he works as a Purpose Driven Leader coach, specialized in startups, company culture and marketing. He uses powerful stories and Co-Active coaching to help senior executives and startup founders make profound changes in their organizations and their lives.Patrick is the author of a new book on personal transformation called Step Back and LEAP. In it he uses powerful stories and practical exercises to help people make profound changes in their professional careers and their lives.Patrick's unique perspective stems from his experience as a consumer marketer at Pepsi-Cola along with over 18 years building brands and marketing campaigns for technology companies including Google, Glu mobile and various startups in Europe and Silicon Valley.In his role as leadership coach and storyteller, Patrick has been a personal advisor to senior executives at Apple, Google, Facebook, and several well-known startups including Onavo (acquired by Facebook), Distimo (acquired by App Annie) and Lime (the giant of electric scooters).Charismatic and Visionary, Patrick has given speeches at many international conferences and company events. He is an expert on topics related to managing change and transformation, the world of startups, marketing, creating and launching technology products and training and managing high performance teams. He has lived in 11 countries, speaks 4 languages and has worked in Europe, the USA and South America.Resources and people mentioned:Talanta Johanna MolinaPaul LynskeyPatrick Mork LEAPStep back and LEAP, written by Patrick MorkEdited by: Valeria Gonzalez Produced by: Melanie Konstandt

In this final episode on Boards of Directors, we will share tips for successful board meetings, how to manage them, how to be a value-add board member and insights on advisors and advisory boards. Navigation: Intro (01:34) Section 1: Tips for Successful Board meetings (02:11) Section 2: How to manage your Board (18:24) Section 3: For Board members (25:52) Section 4: Advisory Board / Advisors (33:09) Conclusion (49:19) Our co-hosts: Bertrand Schmitt, Entrepreneur in Residence at Red River West, co-founder of App Annie / Data.ai, business angel, advisor to startups and VC funds, @bschmitt Nuno Goncalves Pedro, Investor, Managing Partner, Founder at Chamaeleon, @ngpedro Our show:   Tech DECIPHERED brings you the Entrepreneur and Investor views on Big Tech, VC and Start-up news, opinion pieces and research. We decipher their meaning, and add inside knowledge and context. Being nerds, we also discuss the latest gadgets and pop culture news Subscribe To Our Podcast Intro (01:34)NunoWelcome to Episode 39 of Tech DECIPHERED, where we continue our discussion around how to best manage your board and get the most out of it, as well as how to be a great and hopefully non-dysfunctional board member. NunoIn this episode, we will talk about tips for successful board meetings, how to manage your board, and we'll go into details on anything from agendas to how to organize the cadence of it, KPIs, et cetera. How to think through advisory board members and advisors and how they're different from consultants and contractors, and also on how to be a fully functional board member and bring value to the company that you're a board member of.Section 1: Tips for Successful Board meetings (02:11)NunoMaybe we go to tips for successful board meetings and door calls. Maybe we go to the first one, which I know is one of your favorites. BertrandI think it's quite key to be prepared for your board meeting, and it works for both sides, the execs, the CEO, and on the other side, investors, people who receive the communication from the company. That part is quite critical. BertrandMyself, not initially, but at some point when I was running my previous business, App Annie, Data.ai now, one thing I did after ending up sending a board deck and board back instead of the usual two days before a board meeting to send it a few hours before. I was not feeling very good about how it worked out. I ended up approaching that to share stuff at least a week in advance. BertrandThat might sound crazy from a lot of perspective, but at the end of the day, it's a question of just organization. There is no reason you cannot do a week in advance. You can do two days in advance, but you would have more time. If it slips, it's no big deal. If it slips by a day. BertrandWhat it also gives you is the opportunity to potentially reach out to different board members between the moment where you send your board materials and the moment where you have your board meetings. It gives you more time to set up some calls, to answer some questions, highlight some points. BertrandIf you have time to do that between sending your board back and having a board meeting, you will have a much more streamlined board meeting itself because if the big questions have been discussed in one-to-one, if some controversies have been addressed in one-to-one, things will go a lot smoother. BertrandSurprisingly enough, some board member might prefer more challenging confrontational type of board discussion. Personally, I don't if it's not needed, but working that way gives you definitely some more efficient board meetings. NunoTo your point, manage this thoughtfully. Again, when you're sending board materials, you send it to observers as well, et cetera. If you have some lead board directors, in particular from investors, that are material to you and you know there's going to be a complex conversation at the board meeting,

Throughout the year we host around 50 episodes to introduce you to an app marketing technique, explain how app subscriptions work, dive into app monetization strategy building, to share tips and tricks for app marketing on holidays, and much more. But at the beginning of the year, we get together with people from Data.Ai (formerly known as App Annie) to give you a bird-view perspective on the app industry and provide a recap for the previous year. Now, Data.Ai commissions the State of Mobile annual report, which is about 100 pages, in this episode, we will cover with Lexi only its macro mobile trends, you can find the link below to read the entire report yourself. Today's Topics Include: The app industry in 2022 vs. 2021 at a glance Time spent on mobile in 2022 Top mobile markets Downloads, Consumer Spent, and Time-wise Money spent on mobile ads in 2022 Top 3 app categories Downloads, Consumer Spent, and Time-wise Money spent on mobile games and apps in 2022 Growing app categories in 2022 The last year Gen Z app preferences What people searched on the app stores Links and Resources: Lexi Sydow on LinkedIn Data.ai State of Mobile 2023 report Business Of Apps - connecting the app industry Quotes from Lexi Sydow: "We saw record app downloads, 255 billion new app downloads, so a lot of user acquisition happening, up 11% year-over-year.” “On a per user basis, that's where it's really interesting. Globally, among the Top 10 mobile markets, we saw 5 hours per day spent on average person per device." “Within the download space we saw a lot of more utilitarian, sort of  tools and anti-virus apps, productivity tools, VPN and downloaders." Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

Throughout the year we host around 50 episodes to introduce you to an app marketing technique, explain how app subscriptions work, dive into app monetization strategy building, to share tips and tricks for app marketing on holidays, and much more. But at the beginning of the year, we get together with people from Data.Ai (formerly known as App Annie) to give you a bird-view perspective on the app industry and provide a recap for the previous year. Now, Data.Ai commissions the State of Mobile annual report, which is about 100 pages, in this episode, we will cover with Lexi only its macro mobile trends, you can find the link below to read the entire report yourself. Today's Topics Include: The app industry in 2022 vs. 2021 - a brief look Time spent on mobile in 2022 Top mobile markets Downloads, Consumer Spent, and Time-wise Money spent on mobile ads in 2022 Top 3 app categories Downloads, Consumer Spent, and Time-wise Money spent on mobile games and apps in 2022 Growing app categories in 2022 The last year Gen Z app preferences What people searched on the app stores Links and Resources: Lexi Sydow on LinkedIn Data.ai State of Mobile 2023 report Business Of Apps - connecting the app industry Quotes from Lexi Sydow: "We saw record app downloads, 255 billion new app downloads, so a lot of user acquisition happening, up 11% year-over-year.” “On a per user basis, that's where it's really interesting. Globally, among the Top 10 mobile markets, we saw 5 hours per day spent on average person per device." “Within the download space we saw a lot of more utilitarian, sort of  tools and anti-virus apps, productivity tools, VPN and downloaders." Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

What is your favourite app? Do you have one that saves you time or reminds you to do something that you couldn't live without? Apps are so ingrained into the way we do things now and there are very few people who don't use at least one app. Apps can be used for communication, and entertainment. Travel apps provide needed information and tools, helping with everything from transportation to finding the closest restaurant. Other apps help people organize their homes or perform essential functions at work. Some can help build your resiliency. Take One Action Today To Build Your #Resiliency!      Today's Tips For Building Resiliency and Celebrating National App Day: According to Flurry, mobile users spent 86% of their time on mobile apps. App Annie says that the average user now has around 80 apps installed and uses around 40 every month. Look for apps that are easy to use and make sense in your daily life. There are many apps now for almost any kind of stress therapy, be it meditation, mindfulness breathing, cognitive behaviour therapy, relaxation techniques, colouring in, or online therapy chat services. Use these apps to build in a pause to your day or as an aid to get a better night sleep. Though keeping up with technology can be a source of stress, it can also be used to build our resiliency.   If you like today's resiliency tips, let me know. Looking for more ways to build your resiliency? Take my free on-line vulnerability test at worksmartlivesmart.com under the resources and courses tab. #mentalhealth #hr

Powered by: ReFi Jobs - ReFi jobs curates the best new regenerative finance jobs at leading companies and startups - Learn more*New ReFiJobs*About Nori - We're building the financial infrastructure to grow carbon removal in supply and demand, and we'll stop at nothing short of reversing climate change.Nori - Test Automation Engineer (SDET) - Learn moreNori - Supply Account Manager - Learn moreNori - Account Executive - Learn moreNominations are open for Social Entrepreneurs to Watch for in 2023 - Nominate hereNominations are open for Nonprofit Leaders Who Will Impact the World in 2023 - Nominate here ---> Check out the Causeartist Partners here.---> Subscribe to the Causeartist Newsletter here.In this episode I speak with Eric Archambeau, Co-Founder & Partner, at Astanor Ventures on investing in DeepTech to power the future of nature and regenerative agriculture.A global food enthusiast and not-for-profit activist, Astanor's co-founder Eric has been supporting healthy food education and regenerative agriculture training for over a decade. The former Silicon Valley technology entrepreneur turned venture capitalist (App Annie, Betfair, Freenow, Onfido , Spotify,  Xing) was Global Chairman of the Jamie Oliver Food Foundation and co-founded Quadia – a Geneva-based impact investing firm that offers private investors and family offices tailored strategies and portfolios that deliver social and environmental impact.Previously, he lectured at graduate business school INSEAD, where he founded the Social Entrepreneurship Department and was one of the co-founders of Social Impact International, a social entrepreneur accelerator program in India and Hawaii with a focus on sustainable agri-food programs.Eric's ambition to revolutionise the food sector led him, with long-time business associate George Coelho, to launch Astanor Ventures in 2017 to invest in disruptive companies creating systemic change in the food and farming sectors while restoring the cultural dimension of food, ultimately inspiring people to cook meals that are sustainable, delicious, nourishing and that build a connection to nature.About Astanor VenturesAstanor is an impact investor, delivering financial, social and environmental returns in equal measure. We believe in the future of an agrifood system that provides affordable nutrients for 10 billion people, preserves and regenerates natural resources, actively contributes to decarbonization and protects land and ocean biodiversity.Astanor is driven by a pressing urgency to combat climate change, biodiversity loss and improve the health of humanity and the planet.Sustainability and impact were part of the firm's founding principles and remain an area they are committed to excel in. The mission as impact investors is to find, support and scale the most disruptive, impactful solutions to accelerate progress towards global sustainability targets.Powered by: ReFi Jobs - ReFi jobs curates the best new regenerative finance jobs at leading companies and startups - Learn more---> Check out the Causeartist Partners here.---> Subscribe to the Causeartist Newsletter here.Listen to more Causeartist podcast shows hereFollow Grant on Twitter and LinkedInFollow Causeartist on Twitter, LinkedIn, and Instagram

Welcome back to Season 2, Episode 185 of the Asian Hustle Network Podcast! We are very excited to have Florence Kwok on this week's show. We interview Asian entrepreneurs around the world to amplify their voices and empower Asians to pursue their dreams and goals. We believe that each person has a message and a unique story from their entrepreneurial journey that they can share with all of us. Check us out on Anchor, iTunes, Stitcher, Google Play Music, TuneIn, Spotify, and more. If you enjoyed this episode, please subscribe and leave us a positive 5-star review. This is our opportunity to use the voices of the Asian community and share these incredible stories with the world. We release a new episode every Wednesday and Saturday, so stay tuned! Jelcie is bringing the future of nails to your home. With a new semicured gel nail strip technology, Jelcie makes it easy to do curable gel nails at home without the typical dry time, nail damage, or high salon costs. Florence is the CEO and co-founder of Jelcie. She's previously worked on UX research and marketing at Meta, App Annie, and Intuit and is a UC Berkeley graduate. --- Support this podcast: https://anchor.fm/asianhustlenetwork/support

EXPERT GUEST: JAMES MACKEY James Mackey is the CEO of SecureVision. Since 2015, SecureVision has partnered with over 140 VC-backed tech companies, ranging from growth-stage to enterprise clients to recruit talent in every department. James is passionate about building talent acquisition solutions that align with real business outcomes and ending a seemingly endless cycle of frustration that most leaders experience with hiring. James has led SecureVision to be the number 1 rated RPO staffing and recruiting agency on G2! SecureVision embeds experienced recruiters directly into an existing talent acquisition team (RPO) to turbocharge results and achieve hiring goals faster. SecureVision recruits talent for every department: product, engineering, ops, sales, marketing, finance, etc. A few clients include: Affirm, WeWork, GrubHub, MuleSoft, Smartsheet, Campaign Monitor, ThoughtSpot, SimilarWeb, App Annie, and many others. USEFUL LINKS: Website: www.securevisionstaffing.com LinkedIn: https://www.linkedin.com/in/jimmy mackey/ Facebook: https://www.facebook.com/SecureVisionStaffing Twitter: https://twitter.com/SecureVision1 --- Support this podcast: https://anchor.fm/the-winners-ways-podcast/support

If you app marketer, one of the things at your job that rises your pulse and eyebrows is the mobile churn. This is the KPI that measures the percentage of users who have abandoned your app, the logic goes – the smaller the number the better but unfortunately in real life, this number is always bigger than you would want it to be. So people leave apps, in some cases to some glitches but in some cases because their interests change. From a technical perspective, the app may be fine but it just doesn't deliver the experience they need.  In this episode, Fabien will tell us the story of chasing app users' rapidly changing interests. Today's Topics Include: Fabien's career spans the famous PC console gaming company Ubisoft, the industry-leading mobile data analytics company Data.ai (formerly known as App Annie), and now Smartnews – the award-winning news app. Product-driven vs. Consumer-driven culture What changes SmartNews team introduced to strengthen their business Segmentation Chosen segments to scale Product-Marketing alignment Adaptation The right technology stack Proactive vs. reactive Trying unusual ideas Android or iOS? Android Fabien's first mobile phone. What features would Arthur miss most? Apps to read news

Check out the Impact Investor platform here.ReFiJobs - ReFi Jobs curates the best new regenerative finance jobs at leading companies and startups.Listen and Subscribe to the Disruptors for GOOD podcast.Thanks to all the Causeartist Partners - Check them out here.Subscribe to our newsletter here.----------------------------------------In episode 45 of the Investing in Impact podcast, I speak with Eric Archambeau, Co-Founder & Partner, at Astanor Ventures on investing in DeepTech to power the future of nature and regenerative agriculture.A global food enthusiast and not-for-profit activist, Astanor's co-founder Eric has been supporting healthy food education and regenerative agriculture training for over a decade. The former Silicon Valley technology entrepreneur turned venture capitalist (App Annie, Betfair, Freenow, Onfido , Spotify,  Xing) was Global Chairman of the Jamie Oliver Food Foundation and co-founded Quadia – a Geneva-based impact investing firm that offers private investors and family offices tailored strategies and portfolios that deliver social and environmental impact.Previously, he lectured at graduate business school INSEAD, where he founded the Social Entrepreneurship Department and was one of the co-founders of Social Impact International, a social entrepreneur accelerator program in India and Hawaii with a focus on sustainable agri-food programs.Eric's ambition to revolutionise the food sector led him, with long-time business associate George Coelho, to launch Astanor Ventures in 2017 to invest in disruptive companies creating systemic change in the food and farming sectors while restoring the cultural dimension of food, ultimately inspiring people to cook meals that are sustainable, delicious, nourishing and that build a connection to nature.About Astanor VenturesAstanor is an impact investor, delivering financial, social and environmental returns in equal measure. We believe in the future of an agrifood system that provides affordable nutrients for 10 billion people, preserves and regenerates natural resources, actively contributes to decarbonization and protects land and ocean biodiversity.Astanor is driven by a pressing urgency to combat climate change, biodiversity loss and improve the health of humanity and the planet.Sustainability and impact were part of the firm's founding principles and remain an area they are committed to excel in. The mission as impact investors is to find, support and scale the most disruptive, impactful solutions to accelerate progress towards global sustainability targets.----------------------------------------Check out the Impact Investor platform here.ReFiJobs - ReFi Jobs curates the best new regenerative finance jobs at leading companies and startups.Listen and Subscribe to the Disruptors for GOOD podcast.Thanks to all the Causeartist Partners - Check them out here.Subscribe to our newsletter here.

本月 15 号，YouTube 宣布旗下短视频平台 YouTube Shorts 在推出不到两年的时间里，月活跃用户数超过 15 亿。而根据移动应用分析商 App Annie 之前的预测 (https://www.zdnet.com/article/app-annie-predicts-tiktok-to-reach-1-5-billion-active-users-in-2022/)，今年 TikTok 的月活也将超过 15 亿。 自 Tiktok 在美国爆火以来，眼红并效仿的社媒巨头不在少数，而 Youtube Shorts 又是凭借哪些本领，不断撼动 Tiktok 霸主地位的呢？本期轻解读 [03:18] 就与之相关。聊到这也想来问问你，你最看好哪一个短视频平台？你觉得未来海外短视频市场的格局会是如何？欢迎在评论区一起来聊聊。 本期还有关于电动车、罗伊诉韦德案和加密货币的新动态 [01:08] ，欢迎收听！ 延伸阅读 - Youtube Shorts 在印度很受欢迎 (https://www.wsj.com/articles/youtube-shorts-is-huge-in-india-now-its-going-after-tiktok-in-the-u-s-11655550000?st=hlkqtagrqcskqys&reflink=desktopwebshare_permalink) - Sensor Tower 2022年一季度APP排行榜 (https://go.sensortower.com/rs/351-RWH-315/images/Sensor-Tower-Q1-2022-Data-Digest.pdf) 主播 Mengyi 幕后制作 监制：Zelin 运营：Yao 后期：陈太太 实习研究员：Yuxuan、Mengni、安琪 封面设计：饭团 关于节目 这是一档充满新鲜咖啡气息的清晨播客节目，每期 15 分钟，在工作日早晨出门前，为你带来精心挑选的几条即时商业科技轻解读，以开启能量满满新一天。 关于我们 声动活泼的宗旨是「用声音碰撞世界」，致力于为人们提供源源不断的思考养料。 - 我们还有这些播客：声东击西 (https://etw.fm/episodes)、What's Next｜科技早知道 (https://guiguzaozhidao.fireside.fm/episodes)、反潮流俱乐部 (https://fanchaoliuclub.fireside.fm/)、泡腾 VC (https://popvc.fireside.fm/)、商业WHY酱 (https://msbussinesswhy.fireside.fm/)、跳进兔子洞 (https://therabbithole.fireside.fm/) - 欢迎在即刻 (https://okjk.co/Qd43ia)、微博等社交媒体上与我们互动，搜索 声动活泼 即可找到我们 - 期待你给我们写邮件，邮箱地址是：ting@sheng.fm - 如果你喜欢我们的节目，欢迎 打赏 (https://afdian.net/@shengfm) 支持或把我们的节目推荐给一两位朋友 欢迎加入声动胡同小社区！ 也许你知道「声动活泼」办公室在北京二环内的胡同里，事实上我们也有一个线上的「声动胡同小社区」。成为社区会员，你可以收到一周不少于三次的来自「声动小邮筒」的邮件，同时还可以参加我们各种各样的线上和线下活动，或者是一些有趣的游戏。 点击这里 (https://shengpodcasts.notion.site/a977c74222484894a9fe6245bc0f4dba)即可了解社区氛围。我们期待你加入这个虚拟胡同社区来支持我们，并和我们一起亲近交流，和有趣的人进行「碰撞」，收获新知、友谊并看见更大的世界。 国内用户（年付）：加入声动胡同小社区 (https://sourl.cn/G4B2Wt) 海外用户（月付）：加入声动胡同小社区 (https://sdhp.memberful.com/join) 期待你的参与！

Startup advisor and early-stage investor focused on network effects. "Creator" of Breadcrumb.vc and Applied Network Effects (one of the highest rated courses on Maven) — both are globally renowned resources to learn about network effects. I'm also part of the Atomico Angel Program, where I invest in early-stage startups with network effects. Please direct all pitches and consulting/speaking requests to sameer@breadcrumb.vc. 14 years of experience in the technology ecosystem — distributed between technology startups and investing. For much of this time, I studied technology business models and network effects in a professional capacity and via independent projects. Previously, spent 5 years at App Annie, a Sequoia-funded, late-stage startup during its hypergrowth phase. There, I led a global, cross-functional team, working across product, marketing, and sales. Advised leading tech companies like Spotify, Shpock and Trainline. Before that, I was an early-stage investor focused on commerce businesses. I have been quoted or mentioned in leading publications, including Reuters, Sifted, Business Insider, The Guardian, Sifted, and Techcrunch. My prior independent work has also been referenced in Philip Tetlock's book, Superforecasting.

From 2nd to 8th May 2022, it's time to unplug for the annual Screen Free Week celebration. All around the world, people are encouraged to limit their screen time and turn their devices off in favour of other activities. Do You Really Know is rerunning a series of episodes dedicated to the digital world and its impact on our lives. What is captology? Getting internet users' attention and influencing their online behaviour is a massive priority for Big Tech companies in this day and age. Behind their practices is captology, a term invented in 1996 by American researcher BJ Fogg. It might make you think of the word “capture” at first, but it actually comes from the initials of “Computers As Persuasive Technologies”. The idea was to study the link between digital tool design and the resulting impact on individuals' behaviour. Captology has often been cited as a source of inspiration for Silicon Valley entrepreneurs. To such an extent that its definition has evolved to describe all kinds of techniques used by internet giants to grab users' attention, and make them addicted.  Coronavirus lockdowns haven't helped and the stats are there to back it up. A global study by analytics company App Annie found the average daily time spent using a smartphone in 2020 was 4 hours and 10 minutes.  That's crazy! So what are the secrets behind captology then? Is captology dangerous then? In under 3 minutes, we answer your questions! To listen to the last episodes, you can click here: What is the Streisand effect? What is antibiotic-free meat? What is a migraine? A podcast written and realised by Joseph Chance. In partnership with upday UK. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we talk about the Metaverse - or is the metaverses? - specify what it is/will be, debunk myths around it and detail its/their key enablers. Everything you wanted to know and also … that you didn't know you needed to know. This will be followed by episode 30, focusing on understanding what the key players are doing in this realm, as well as implications to entrepreneurs, investors and others. Navigation: Intro (01:34) Section 1: The Typical Silicon Valley hype machine?/ Definition of Metaverse (01:57) Section 2: Key enablers to the Metaverse (17:44) Conclusion (41:21) Our co-hosts: Bertrand Schmitt, Entrepreneur in Residence at Red River West, co-founder at App Annie, business angel, advisor to startups and VC funds, @bschmitt Nuno Goncalves Pedro, Investor, Managing Partner, Founder at Chamaeleon, @ngpedro Our show: Tech DECIPHERED brings you the Entrepreneur and Investor views on Big Tech, VC and Start-up news, opinion pieces and research. We decipher their meaning, and add inside knowledge and context. Being nerds, we also discuss the latest gadgets and pop culture news Subscribe To Our Podcast Intro (01:34) Nuno Welcome to episode 29. In this episode, we will go into the metaverse, not literally, but we will discuss the metaverse, its definitions, how people see it evolving, its core enablers, and some of the lessons learned that we believe entrepreneurs and venture capital firms should have. Bertrand, metaverse, what is the metaverse? Bertrand Big question. I guess that's a billion dollar question. There's been so many definition of what the metaverse is or is not. I like one definition from Matthew Ball—a well respected analyst—and I believe he has his own VC firm. By his definition, "Metaverse is a massively scaled and interoperable network of real time rendered 3D virtual worlds, which can be experienced synchronously and persistently by an effectively unlimited number of users with an individual sense of presence, and with continuity of data such as identity, history, entitlements, objects, communications, and payments." Bertrand That's the full definition. I like it, because you are not missing any piece of the puzzle, at the same time, by its very complexity, I feel it's showing us that it's not an easy definition. It might even be seen as a very contrive definition. If you think about the internet, how different is it really? The 3D part for sure. Beyond that, it's not very clear, actually, except that it's maybe more unified than the internet that we know. You could argue if you are just inside Facebook, how different it is about just being inside Facebook and just never leaving Facebook. Of course it to be horrible, at least from my perspective, using Facebook less and less. That's one vision. Some will say, we'll talk about what it is, but also what it is not. I will quote again Mathew Ball. For him it's not just a virtual world. It's not just a virtual space. It's not just VR. It's not just a digital virtual economy. It's not just a game. It's not just a virtual theme park. It's not a new app store. It's not a New UGC platform. For sure, it's a big buzzword in Silicon Valley these days, especially thanks to meta rebranding itself. Just from that perspective, it was huge on Google trends. Since the renaming of Meta everyone has been Googling what the metaverse is, I guess. What you think, Nuno? Nuno A lot of respect for Matthew Ball as an analyst, and his definition, as sound as all the other definitions that are out there. I have a couple of objections to his definition. It starts with interoperable. It starts with, "The metaverse as a massively scaled and interoperable network of real-time render 3D virtual worlds." Interoperability is not a given in the metaverse. Nobody has told us that the metaverse will be an interoperable bunch of worlds working together. Actually, if I had to make a bet, using my computer engineer hat and architect,

O nosso tema principal de hoje é o direito ao reparo. O parlamento europeu votou o chamado right to repair, com maioria gigante em favor da lei. Já ouviu falar dela? O direito ao reparo é uma série de medidas para forçar que empresas com produtos eletrônicos possam oferecer melhores opções de reparo para seus itens. Isso na Europa né? O que tem a ver com o Brasil? É isso que a gente conversa com o advogado de direito do consumidor e ceo da Buscajuris, Fernando Xavier.  No segundo bloco, vamos falar de uma nova pesquisa da Data ai, antiga App Annie. O órgão estudou como a pandemia mudou hábitos de consumo de aplicativos, incluindo dados do Brasil, estamos usando mais apps para tudo.  No terceiro bloco, o assunto é a Meta, empresa mãe do Facebook. A companhia apresentou destalhes novos sobre o Horizon World, também conhecido com seu metaverso. A empresa pode cobrar caro de desenvolver produtos para vender na plataforma.  Este é o Podcast Canaltech, publicado de terça a sábado, às 7h da manhã no nosso site e nos agregadores de podcast.  Veja a apresentação da Meta: https://www.youtube.com/watch?v=aJViJbEQEgA&t=16s&ab_channel=VidyuuNights Entre em contato por: podcast@canaltech.com.br Este episódio foi roteirizado, apresentado e editado por Wagner Wakka, com a coordenação de Patrícia Gnipper. O programa também contou com reportagens de Vinícius Moschen, Alveni Lisboa, Victor Carvalho, Lupa Charleaux e Felipe Ribeiro. A revisão de áudio é da Mari Capetinga e a trilha sonora é uma criação de Guilherme Zomer. Apple Podcasts Deezer Google Podcast Spotify Formato MP3 See omnystudio.com/listener for privacy information.

Earlier on this year, data.ai, perhaps you still better know them as App Annie, published the State of Mobile 2022 report which is the ultimate bird-view on the app industry. Take any field, any market - being able to have a holistic view is what allows you to see a complete picture and compete with other players on the market. The app industry is one of the brightest examples for this approach. In this episode, to talk about what app categories are the most popular today, how much money people spend on mobile apps, what are app trends in different countries and more we have Lexi, she's been on the show couple times before and is always welcome back. Today's Topics Include: The story behind App Annie's rebrand to data.ai The snapshot of the report - major data points Waking hours benchmark Consumer spend on apps App categories people spend on the most Number of new apps released in 2021 App blockbusters App categories by generations - Gen Z, Millennials, Baby Boomers Links and Resources: Lexi Sydow LinkedIn profile. The State of Mobile 2022 report. Data.ai website. Quotes from Lexi Sydow:  "We are spending around a third of our waking day on mobile. We are spending around seven of every 10 minutes in a combination of either social, communication or photo and video apps, so very heavily media-oriented". Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

Earlier on this year, data.ai, perhaps you still better know them as App Annie, published the State of Mobile 2022 report which is the ultimate bird-view on the app industry. Take any field, any market – being able to have a holistic view is what allows you to see a complete picture and compete with other players on the market. The app industry is one of the brightest examples for this approach. In this episode, to talk about what app categories are the most popular today, how much money people spend on mobile apps, what are app trends in different countries and more we have Lexi, she's been on the show couple times before and is always welcome back. Today's Topics Include: The story behind

Once a quarter, Eagle Alpha's director of data strategy and analytics, Ronan Crosson, is joined by Peter Greene and Ben Kozinn from New York law firm, Lowenstein Sandler. These conversations are part of Eagle Alpha's client-only monthly legal workshops. In this episode, Peter and Ben reflect on the year gone by and highlight the most prominent topics for the alternative data community, such as the App Annie securities fraud case and SEC examinations, conducting appropriate diligence with risk-based assessments, and the documentation of vendor evaluation. The group also looks ahead to 2022 and highlights what they believe to be most important going into the new year. Please enjoy this dialogue between Peter Greene, Ben Kozinn, and your host, Ronan Crosson.

In part two with Gabrielle Bikker, we break down ASO strategies for a text scheduler app and a mobile game with over 1M downloads. Also, you will discover if having keywords to the left of your brand name make a difference? Gabrielle Bikker is the Market Insights Manager at data.ai. App Audits: https://apps.apple.com/us/app/fext-future-texting/id1518706313 https://play.google.com/store/apps/details?id=com.JamieParish.TheWanderer Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don't have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. App acquisition startup Bluethrone has bought mobile apps from more than 100 developers- from US, Italy, and Russia to Pakistan, Vietnam and India. These developers made an exit, left financial stress in the past, and moved on to their next big project. Go to Bluethrone.io to apply for an exit! Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://anchor.fm/app-marketing-podcast/message

Natasha Kehimkar has spent over 25 years leading HR, Talent Acquisition, and Diversity, Equity, Inclusion, and Belonging (DEIB) in multiple industries. She started out at Pfizer and Johnson & Johnson, and made the move into hyper-growth at OpenTable, App Annie, and Fandom. She brings that experience to her work now as CEO & Founder of Malida Advisors.In this episode, Natasha talks about growing up in Toronto and the values her parents instilled in her early on. We'll hear her thoughts on building (and rebuilding) people functions from the ground up, how to take advantage of the desire to build a more equitable workplace, and the story of the time she got laid off and how it influences how she thinks about HR.

In a report from App Annie, we've heard that TikTok has just surpassed YouTube in viewing time per user. What changes does this mean? In this episode of the Onya Mic Podcast, Onya CEO and marketing growth strategist Ashley Monk shares with us how content is changing and what you can do about it.   One of the major reasons for the “overnight virality” effect is that TikTok thrives on relatable and genuine content. Brands that show heart and passion in their videos tend to perform much better.   So should you create a TikTok account for your brand? Hear out these important points Ashley shares in this episode: Why you should consider TikTok as part of your 2022 strategy What kind of content should you put out here in order to connect? How you can make the most out of TikTok   Onya Mark, get set, grow.   Want to improve your social media strategy? Let's talk! Books a strategy call with us and let's discuss how we turn your marketing goals to achievable actionable steps towards your success. https://info.onyamark.com/apply-onya   Reach out to us at hello@onyamark.com if you have any questions or you want to know more about our services.   Connect with us on social! Look us up on Instagram and Facebook @onyamarketing and @iamashleymonk.    And if you are interested in joining our community with growth-minded online service-based entrepreneurs, sign up here to get your free invite: https://info.onyamark.com/onyamark-community Get free marketing resources here: https://www.onyamark.com/additional-resources

Nuno Gonçalves Pedro, founder and managing partner at Chamaeleon, talks about founding his  new VC firm and how they're using technology to manage investment processes. Nuno reiterates the importance of entrepreneurs spending more time to know investors before meeting them. He also shares useful dialogue tips for founders to continually improve how they communicate with investors.In this episode, you'll learn:[5:31] How due diligence in a technology-augmented VC firm looks like[15:58] Know more about whoever you are meeting with on the investor's side.[19:48] Stop talking only about your product; have a fun human-to-human dialogue with investors.Non-profit organization that Nuno is passionate about: West to West, Partnership for Children & YouthAbout Guest SpeakerNuno Gonçalves Pedro is the founder and managing partner at Chamaeleon. He focuses on consumer software, consumer hardware and horizontal SaaS. Formerly, he was the founder and managing partner at Strive Capital, the first ever early-stage VC quant firm and fund in the US, and senior expert and member of Asia-Pacific TMT leadership team at McKinsey & Co. He co-hosts Tech DECIPHERED, a podcast that deciphers the meaning of entrepreneur and investor views on big tech, VC and start-up news.About ChamaeleonChamaeleon is a Silicon Valley-based venture capital firm that invests globally in product-led early-stage startups offering consumer software/hardware, SaaS, PaaS, Blockchain, and deep & frontier tech. Chamaeleon partners have invested in companies like Gusto, Rubrik, App Annie, Enish, Virta Health, DraftKings, RobinHood, Advertio, Bepro, jscrambler, AI Spera, keepsafe, mindprober, and others. Subscribe to our podcast and stay tuned for our next episode that will drop next Tuesday. Follow Us:  Twitter | Linkedin | Instagram | Facebook

1 月 14 日，App Annie 发布了去年 12 月中国游戏厂商出海收入排行榜，米哈游排名第二。旗下游戏《原神》位居游戏应用出海收入榜首。 《原神》不仅收入颇丰、获奖众多，还吸引了一大批国内外粉丝。这款游戏是如何走红全球的？米哈游又做对了什么？本期轻解读就与之相关。聊到这也想问问你，你玩过什么二次元游戏吗？你对中国游戏在海外走红有什么看法吗？欢迎在我们的评论区一起来聊聊。 本期还有关于冬奥会、京东、达沃斯论坛和微软暴雪收购案的轻解读，欢迎收听！ #声动小邮筒# 欢迎订阅声动活泼的付费 newsletter，点击 一封来自胡同中的邀请 (https://mp.weixin.qq.com/s?__biz=MzIwMDczNTE3OQ==&mid=2247491199&idx=1&sn=ef14905483869eb81f746de8243ea096&chksm=96f9fedba18e77cd1793b7f267c60fef39664c98b1e7d787f3b857f7910977ff3e9324c3d818&scene=21#wechat_redirect) 即刻了解如何订阅。或者在 声动活泼 公众号菜单栏点击「会员通信」了解更多详情。 #加入我们# 声动活泼正在招聘「人力资源负责人」和「内容营销负责人」，查看详细讯息请 点击链接 (https://mp.weixin.qq.com/s/8fV0Wl3aeeSCZE_xSiBTCA)，或者在公众号「声动活泼」回复暗号：招聘 。简历接收邮箱

This conversation explores the L.A. tech scene and venture investing featuring two of the industry's leading voices. Spencer Rascoff and Dana Settle discuss Pacaso and Greycroft while sharing their thoughts on L.A.'s evolving ecosystem. Dana Settle is a founding partner of Greycroft, where she heads the firm's West Coast office out of Los Angeles. Prior to joining Greycroft, Dana spent several years as a venture capitalist and advisor to startup companies in the Bay Area, including six years at Mayfield, where she focused on early stage companies in the mobile communications and consumer Internet markets. Dana currently manages Greycroft's investments in Anine Bing, AppAnnie, Avaline, Bird, Bumble, Citizen, Clique, Comparably, Goop, HamsaPay, Happiest Baby, Merit Beauty, Seed, Thrive Market, Versed, and WideOrbit. She also managed the firm's investments in The RealReal (IPO), Awesomeness TV (acquired by Dreamworks), Maker Studios (acquired by Disney), Pulse (acquired by LinkedIn), Trunk Club (acquired by Nordstrom), Sometrics (acquired by American Express), Viddy (acquired by Fullscreen), and Voicea (acquired by Cisco). Show notes and resources: Dana Settle bio on Greycroft Both sides of the table Diversity Ride for the Term Sheet  

On episode two of Between The Lines, Greyline's Darren Mooney is joined by Marc Zwillinger. Marc is the founder of Zwillgen, a law firm committed to those with data-driven and tech-related situations. The two discuss the App Annie case from September of 2021, and tackle issues such as how it happened, who's at fault, and what we need to do as an industry to help prevent a similar occurrence.***THIS IS NOT LEGAL ADVICE***Key Takeaways:01:18  App Annie case perspective and overview02:56  Could the purchasers have identified this?06:00  We were lied to. What now?09:26  The baseline moving forward – DDQ12:53  Other emerging alternative data16:59  Evolution of diligence/future prediction20:15  When to get involved Key Takeaways:  01:18 App Annie case perspective and overview 02:56 Could the purchasers have identified this? 06:00 We were lied to. What now? 09:26 The baseline moving forward – DDQ 12:53 Other emerging alternative data 16:59 Evolution of diligence/future prediction 20:15 When to get involved  Links: Between the Lines: Email Us | Greyline.co Marc Zwillinger: Twitter | LinkedIn | Website 

We brought together a number of experts from across the gaming ecosystem to have a casual but deep and informed discussion about the future of mobile gaming. In particular, what are key opportunities game developers should be aware of and what are the potential risks as we move into 2022 and beyond. SPEAKERS: - Nadav Ashkenazy, SVP Publishing Solutions, IronSource: https://www.linkedin.com/in/nadav-ashkenazy-34083aba/ - Ron Rejwan, Co-founder/CEO of new gaming startup Sneaky Panda, Former Co-founder/CTO of Jelly Button the makers of Pirate Kings: https://www.linkedin.com/in/ron-rejwan-1124013/ - Lexi Sydow, Head of Insights, App Annie: https://www.linkedin.com/in/lexisydow/ 0:00 Intro 1:40 Biggest Impact Change 9:19 Mid/Hardcore Insurgency 16:40 Services Drive Growth 27:24 Social Multiplayer Crypto 39:20 Metaverse 49:37 Data Wars 58:34 Chasing Quick Money 1:05:50 Global Financial Crisis 1:12:46 User Acquisition Costs 1:18:21 Final Words Read about it in the GameMakers newsletter: https://gamemakers.substack.com/ --- Send in a voice message: https://anchor.fm/gamemakers/message

This week on Product Marketing Life, host Mark Assini is joined by Averie Wong, Product Marketing Manager, Developer Platform & Experience at LinkedIn.Before diving into the world of product marketing head first, Averie was a classically trained accountant turned customer success manager, jumping from Credit Suisse to Princess Cruises in an accounting capacity, and then from Nielsen to App Annie in client-facing roles. Throughout her career, Averie has balanced her quantitative mindset against the need for a qualitative approach, which has paid dividends in her role as a product marketer at LinkedIn.Averie and Mark dig into the nuances that differentiate developer product marketing from traditional product marketing. They also discuss the unique challenges and benefits of marketing to developers, and why developer product marketing is likely to become an increasingly big part of the larger product marketing landscape in the coming years.

About David Fallarme:My next guest on The One Percent Project is David Fallarme. Before joining On Deck as their Marketing Director, David was the head of marketing for Hubspot Asia. He has led the product and content marketing initiatives for Electronic Arts, App Annie and ReferralCandy. He also runs the APAC Marketers Roundtable, one of the most active communities of marketers in APAC.Join our No-Spam WhatsApp groupIn this conversation he talks about:What is marketing and the types of marketers?His content creation frameworkWhy should marketers focus on who should be buying vs who is already buying?How should early-stage founders think about marketing and marketers?How is marketing different in 2021 Vs a decade ago?How Hubspot's strategy may seem weird but it works?Zoom's and Afterpay's product-led growth through the pandemic.Why he joined On Deck, and how will it add value in Asia?Key Take-Aways:There are three types of marketers:  Artist: Marketing = winning hearts and minds.Soldier: Marketing = achieving objectives by working through the system and operational excellence.Gambler: Marketing = finding opportunities with an asymmetric upside.Marketers are multipliers. So if you're a pre-seed or a seed-stage start-up and don't see a predictable level of traction and don't exactly know who your customer is, you are not ready for a marketer.In future, your social media audience size will be more important than your resume because your followership is an indicator of your influence. 

Even more startling is that while the level of usage per day is incredible by U.S. consumers, it's overshadowed by the daily averages for consumers in other countries, an App Annie study found.

This is an Emergency episode prompted by the SEC's recent judgement which resulted in a $10 million fine for alternative data provider App Annie.In this episode I first asked Jonathan Kay, CEO of App Annie rival Apptopia, to set the scene and explain what he thinks the judgement means for the market.I then spoke to alternative data lawyer Kelly Koscuiszka of law firm Schulte, Roth & Zabel as she talked me through the legal aspects. Hosted on Acast. See acast.com/privacy for more information.

Our Guest this week is Jonathan Kay, Co-Founder, and CEO of Apptopia. Apptopia is a real-time competitive intelligence tool that provides actionable insights into mobile industry data. This week we discuss the ethics of competitive app intelligence in the context of the recent SEC enforcement actions against App Annie. We dive deep into the allegations, discuss the tactics App Annie allegedly used to manipulate their data modeling, and talk about what it takes to build predictive models in a way that respects the privacy of individual companies. We also discuss the tension of regulation against innovation, and how it can be an important lever to level the playing field. Plus, a U.S judge orders Apple to ease their App Store rules, and Stillfront acquires Jawaker for $205 million dollars. Guest: Jonathan Kay Industry Insights App Annie and co-founder charged with securities fraud, will pay $10M+ settlement - TechCrunch Apple must ease App Store rules, U.S. judge orders Apple will let developers tell customers about alternatives to paying through the App Store, which could help them avoid Apple's 30% fees Stillfront acquires Jawaker for $205m App of the Week Rachio Metromile MARVEL Future Revolution

In this episode I speak to James Kardatzke of Quiver Quantitative, a company with an innovative vision to bring alternative data to the retail investor en masse. In other news, please join James, myself and also Peter Bakker of Unhedged on Wednesday at 10am EST for a conversation about Alternative Data and the Retail Investor. Alt data lawyer Kelly Koscuiszka will also talk us through the ramifications of the SEC's recent App Annie judgement. Join the Linkedin group for more details: https://www.linkedin.com/groups/9059921/ Hosted on Acast. See acast.com/privacy for more information.

Xiaomi's new flagship phone can apparently charge in just 17 minutes. Why Apple was so coy about the performance of its latest chips yesterday. The SEC has charged App Annie with securities fraud. And Canva is becoming a mega unicorn to watch, even as its founders are pledging to give a third of the company away.Sponsors:BankNovo.com/ridePostie.com/techmemeLinks:Xiaomi announces 11T Pro with 120W fast charging (The Verge)Apple releasing iOS 15 and iPadOS 15 on September 20 (9to5Mac)iPhone 13 and iPhone 13 Pro feature dual eSIM support for the first time (9to5Mac)Apple CPU Gains Grind To A Halt And The Future Looks Dim As The Impact From The CPU Engineer Exodus To Nuvia And Rivos Starts To Bleed In (SemiAnalysis.substack.com)Solana Has Been Down for Hours Due to ‘Resource Exhaustion' (Decrypt)SEC charges App Annie with securities fraud in $10 million settlement (Protocol)Canva Raises At $40 Billion Valuation — Its Founders Are Pledging Away Most Of Their Wealth (Forbes)Microsoft accounts can now go fully passwordless (The Verge)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wall St Journal vs Facebook / OpenSea NFT Insider Trading / Ireland vs TikTok / App Annie Fraud

Hi - I'm Chris Uglietta and welcome to Game Changers - a mobile gaming video and podcast series powered by App Annie. App Annie is the leader in mobile market intelligence and we are excited to bring you a new outlet to go deep with mobile gaming's top influencers and leaders to learn about the latest industry trends and opportunities. With a variety of influential guests and hosts, Game Changers is your spot for actionable intelligence for executives, product managers, and marketers.Each episode will typically be 10-20 minutes and go deep on a specific, current issue or question in the market. We will also have special episodes on-location at the mobile gaming industry's top events and conferences. Don't miss out - please subscribe now!https://www.appannie.com/en/solutions/gaming/

Read about it in the GameMakers newsletter! Conversation with Joe Byrne Director of Business Development and Strategy at SciPlay one of the world's biggest and most successful social casino game companies. Topics: #1. How do the most sophisticated game companies use market intelligence data to inform their product strategy? #2. How given new changes because of IDFA deprecation for example would create new requirements for the kinds of insights from the data that we look for? #3. Strategic insights on how the social casino genre is evolving and new trends for that genre. This conversation was facilitated in partnership with AppAnnie who is currently rolling out an update to their gaming taxonomy. Thanks App Annie! Speaker: - Joe Byrne, Director of Business Development and Strategy at SciPlay --- Send in a voice message: https://anchor.fm/gamemakers/message

最近你有沒有覺得 YouTube 的影片越來越無聊了呢？不只你這樣覺得，根據 App Annie 推出的 2021 行動裝置研究報告，抖音用戶平均使用時間正式超越 YouTube、Facebook 以及 Netflix，這是否代表 YouTube 要走下坡了呢？ 本集節目帶你深入淺出來看這份報告，我們會談到過去一年人們在手機上使用的習慣以及未來的行動趨勢，討論金融、社群媒體以及影音串流類型的 App，最後談到 2020 手機 App 全球榜單以及 Facebook 在 2011 ~ 2014 遇到的兩大挑戰，喜歡聽故事的千萬別錯過喔！ https://glow.fm/jktech/ 如果你喜歡我們的 Podcast 並且想要支持我們，歡迎成為贊助夥伴，你可以選擇每月 $5 美金或是一年 $50 的贊助，一個月一杯星巴克的價錢，幫助我們持續創造優質的內容！ 2021 行動裝置研究報告：https://www.appannie.com/en/go/state-of-mobile-2021/ Move Fast 電子書：https://www.amazon.com/Move-Fast-Facebook-Builds-Software-ebook/dp/B093HMJ4KB #Trend #Mobile #TikTok #YouTube #Facebook #Netflix #趨勢 #行動裝置 #抖音 #Podcast #JustKiddingTech #矽谷輕鬆談

As principais noticias de inovação aplicadas aos negócios em alguns minutos: Morse cria Morse Connect; restaurantes se unem para criar concorrente de delivery de comida; Globo cria sistema de inteligência de dados e a Microsoft lança Windows por streaming. Essas e mais. E precisa de mais notícias?! Você confere aqui:  01/ Morse ajuda a conectar Startups com empresas e profissionais   02/ Apple está trabalhando em Apple Pay Later https://www.theverge.com/2021/7/13/22575852/apple-pay-later-report-affirm-paypal-klarna-monthly-installments   03/ Restaurantes se unem e criam concorrente para iFood, Rappi e Uber Eats https://www1.folha.uol.com.br/mercado/2021/07/restaurantes-se-unem-e-criam-concorrente-para-ifood-rappi-e-uber-eats.shtml   04/ Globo cria sistema de inteligência de dados dos consumidores https://valor-globo-com.cdn.ampproject.org/c/s/valor.globo.com/google/amp/empresas/noticia/2021/07/02/globo-comeca-a-acompanhar-a-jornada-do-consumidor-ate-a-hora-da-compra-sembarreira.ghtml   05/ Netflix entra na era gamer em 2022 https://link.estadao.com.br/noticias/empresas,netflix-quer-entrar-no-mercado-de-games-em-2022,70003778779   06/ Facebook investirá US$ 1 bilhão em criadores de conteúdo até 2022 https://www.wsj.com/articles/facebook-to-pay-content-creators-more-than-1-billion-through-2022-11626292301   07/ WhatsApp faz testes para usuários mandarem mensagens sem o celular https://techcrunch.com/2021/07/14/whatsapp-is-testing-multi-device-support-that-works-without-the-phone/   08/ Publicis Groupe compra plataforma de mídia de varejo https://www.adexchanger.com/online-advertising/publicis-groupe-buys-retail-media-platform-to-hook-its-identity-into-epsilon/   09/ Microsoft lança Windows por streaming https://www.uol.com.br/tilt/noticias/redacao/2021/07/14/pc-por-streaming-microsoft-lanca-windows-365-versao-netflix-do-sistema.html   10/ Twitter desativa fleets https://www.axios.com/twitter-fleets-shuttered-2df8bdc6-66e3-4f02-a1c5-d5341010c145.html   11/ Square cria plataforma para levar DeFi à rede Bitcoin https://www.coindesk.com/square-to-create-a-new-bitcoin-platform-for-financial-services?utm_source=tldrnewsletter   12/ Um marketplace de conselhos já existe! https://techcrunch.com/2021/07/14/anyone-is-building-a-marketplace-for-advice-one-5-minute-call-at-a-time/   13/ Alibaba e Tencent podem abrir serviços uma para a outra https://www.reuters.com/technology/alibaba-tencent-mull-over-opening-up-services-each-other-wsj-2021-07-14/   14/ Google multado em 500 milhões de euros na França https://www.uol.com.br/tilt/noticias/redacao/2021/07/14/franca-multa-google-em-r-3-bi-empresa-deve-compensar-agencias-de-noticias.htm   15/ Magalu compra Kabum por R$3,5 bilhões https://braziljournal.com/magalu-adquire-kabum-em-aposta-de-r-35-bilhoes-no-mercado-de-games   16/ Automattic, dona do Wordpress e do Tumblr, compra app de podcasts https://techcrunch.com/2021/07/16/tumblrs-parent-company-is-buying-popular-podcast-app-pocket-casts/   17/ Amazon compra divisão de satélites que era do Facebook https://arstechnica.com/information-technology/2021/07/amazon-bought-facebooks-satellite-team-to-help-build-its-starlink-competitor/?utm_source=tldrnewsletter   18/ AppAnnie explora fazer IPO https://www.wsj.com/articles/app-annie-explores-strategic-options-including-a-possible-deal-or-ipo-11625855468   19/ Renner compra brechó online Repassa https://exame.com/negocios/renner-negocia-compra-da-plataforma-repassa/   20/ O futuro das redes sociais está nas mensagens curtas de áudio https://www.theverge.com/2021/7/16/22570683/audio-short-form-podcast-app-racket-beams   21/ American Express compra startup para expandir em serviços de planejamento financeiro https://techcrunch.com/2021/07/15/american-express-taps-startup-bodeswell-for-expansion-into-financial-planning/   22/ Mercado de ads norte-americano vai gastar US$ 4 bilhões em influencers em 2021 https://www.theinformation.com/articles/why-advertiser-spending-on-influencers-will-reach-4-billion   23/ Banco Central adia começo da segunda fase do Open Banking https://www.linkedin.com/news/story/banco-central-adia-2-fase-do-open-banking-5093180/   24/ Como o e-commerce está elevando o poder estratégico do setor de ads https://www.adexchanger.com/online-advertising/how-ecommerce-is-bringing-online-advertising-into-supply-chain-and-product-decisions/?oly_enc_id=5689H1230556I2J Quer mandar alguma dúvida, sugestão, pedido de reza ou só um “oi, sumido?”, manda por aqui: https://www.morse-news.com/contato ou no contato@morse.digital

We're in the second year of the COVID-19 pandemic, it influenced every single area of our live, including mobile, of course. To get a bird-eye view on the mobile app ecosystem, we invited the industry standard mobile data and analyics company to talk about 2020 and 2021 in mobile. So today we have a returning guest - Amir Ghodrati, Director - Market Insights at App Annie. Amir talks about the State of Mobile 2021 report and shares insights for five main data points that strengthen mobile's role for engaging customers and growing your top line. Today's Topics Include: ✔️ New App Downloads: 218 billion downloads; 7% increase ✔️ App Stores Spend: $143 billion in consumer spend; 20% increase  ✔️ Daily Time Spent Per User: 4.2 hours per person per day; 20% increase ✔️ Mobile App Spend: $240 billion in mobile ad spending; 26% increase ✔️ Venture Capital to Mobile Tech: $73 billion invested; 27% increase ✔️ App Discovery: Searching for something specific, such as branded terms ✔️ Keywords: Where your app ranks and which words are popular to move up ✔️ Mobile: Businesses should focus on this area to grow or stay relevant ✔️ Channels, Strategies, Markets: Where and how people are spending their time  ✔️ Monetization: How much money app developers and app stores make ✔️ Generational Gap: More people over 45 years old experimenting with apps ✔️ OS 13 vs. 14: Upgrade and update to quickly gain access to new tech Links and Resources: Amir Ghodrati on LinkedIn State of Mobile 2021 App Annie #37: Game Taxonomy and Analytics with Amir Ghodrati, Director, Market Insights at App Annie Quotes from Amir Ghodrati: “Not only are more people using mobile in general, but the time per person is also going up, which is how you get such big growth.” “This is kind of the perfect time for user acquisition. People are on the hunt for new apps.” “From the publisher's side, even having your app on a device is a very big win because you can start doing push notifications and other types of re-engagement campaigns.” “For the vast majority of businesses, mobile should be your main area of focus, if you're looking for ways to grow or stay relevant.” Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

How old were you when you got your first smartphone? These days, 98% of the Generation Z demographic have a smartphone and owned their first one by the age of 10. Why? Apps.  Today's guest is Lexi Sydow, Senior Market Insights Manager at App Annie. Lexi talks about how to build a winning Gen Z mobile marketing strategy. If you were born in the mid-to-late 1990s to early 2010s, then you're part of Gen Z. Today's Topics Include: ✔️  Why should app marketers consider different generations? Priorities and psychology ✔️  Gen Z Stats: Average user base doubled faster and engages 20% more frequently ✔️  Mobile Device Delight: App marketers offer personal, timely, and relevant communication ✔️  Why attract Gen Z? Formative years establish brand preferences and earn loyalty ✔️  Daily Active Users: KPI metric measured anytime app is opened during defined period ✔️  What app categories are most popular with Gen Z? Comics, social, and games ✔️  Time vs. Money: Gen Z spent time playing games, but interest grew in finance, shopping ✔️  TikTok and Snapchat: Gen Z marketing strategy should focus first on videos and images Links and Resources: Lexi Sydow on LinkedIn App Annie App Annie Report: How to Build a Winning Gen Z Strategy on Mobile #16: 10 Actions marketers need to win mobile with Lexi Sydow, Data Analyst at App Annie Quotes by Lexi Sydow: “Gen Z is the only generation to grow up with a smartphone in their hands.” “Every engagement of every session is an opportunity to delight a consumer.” “Mobile offers a really great way to garner brand awareness and trust.” “It's all about tapping into this market in an authentic way that resonates with them, especially as they're forming these habits and continuing to grow in their influence.” Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

Today on The Negotiation, we speak with Bertrand Schmitt, tech entrepreneur, Co-Founder, and Chairman of App Annie, and co-host of the Tech DECIPHERED podcast alongside Strive Capital's Nuno Goncalves Pedro.Bertrand has been involved in the mobile industry in China since 1999, through what he refers to as its period of “growing pains”. When the iPhone and the App Store came out in 2007 and 2008, respectively, Bertrand quickly saw that they solved, in one go, three big issues in China's mobile world: discovery, distribution, and monetization. Bertrand was inspired to bring something to market that could contribute to the industry. This led to the creation of App Annie, which aimed to provide tools to business developers to better understand developments in the mobile space via data and analytics.Mobile-only recently boomed as an industry in the Chinese market following the release of the iPhone (considered a luxury item when it first came out). Up until that point, the Chinese communicated through text, and tech giant Tencent was known for its online gaming services. The past decade has seen much innovation and the rise of new giants like Pinduoduo and ByteDance that were built on a mobile-first foundation.Bertrand shares his experience working as a French entrepreneur in China, how the VC “culture” in China has evolved and how it differs from that of America or Europe, China's unique mobile-related innovations, and what to expect from Bertrand's podcast, Tech DECIPHERED. 

With so many games available in app stores, people can play them anytime and anywhere. Both Apple's iOS App Store and Google Play store from Google don't provide mobile games classification granule enough for developers to monetize their games efficiently. How can game developers better navigate the mobile game market to make more money? Today's guest is Amir Ghodrati, Director - Market Insights at App Annie, a mobile market data and analytics platform. Amir talks about game taxonomy analytics, problems game developers are facing with it today and what solution App Annie offers developers and brands. Today's Topics Include: ✔️ Data and People: Amir's interest in analysis and communication of successful solutions ✔️ What is taxonomy? A branch of science that studies classifications.  ✔️ Mobile Game Landscape: Game categories and popularity challenging to navigate ✔️ $100 Billion: Mobile gaming is largest platform based on spend; 3X bigger than PC/Mac ✔️ Game Lifecycle: Shift habits and conditioning of casino, casual, and core game structure ✔️ Monetization Forms: Advertising, in-app purchases, and subscription models for games ✔️ Apples to Apples? Problems/solutions of multiple app stores, inconsistent classification  ✔️ Game IQ: Bring order, hierarchy, and insights to granularly segment gaming industry ✔️ Mobile Game Misconceptions: Changes over time and making money  ✔️ COVID-19 Impact: Share experiences and connect with friends and family through games. Links and Resources: Amir Ghodrati on LinkedIn App Annie Game IQ App Annie on Twitter Tweets/Quotes by Amir Ghodrati:  “The mobile gaming industry has never been more lucrative, but also it's never been so competitive.” “It's really a platform that has democratized gaming because the mobile phone is the one device that people have with them.” “People are increasingly spending their time on mobile.” “Information is only going to be useful if it's accessible enough that people are willing to make decisions based off of it.” Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube