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In this episode, we discuss how to build an online community. From making a plan, choosing a community, selecting space and managing growth—we touch on the first steps of building your community. Episode Highlights: Build a community from a community perspective and bring something to the community that matters. It's important to think about who you're serving and build a community around a topic you're passionate about and interested in. Large online communities, change, evolve and sometimes move on. Sometimes features you rely on can be discontinued or removed. There are three different Facebook group settings: secret, open and private (rented land). Online resources like Thinkific, Teachable, Udemy, Zippy Courses or Kajabi can serve as your platform and meeting space. Call-to-Action: On Facebook or Twitter, use #CommunitiesThatConvert and share your thoughts. What are your favorite communities? Are you part of any online communities and what are they? Get in touch with us at CommunitiesThatConvert.com and on Twitter @MadalynSklar and @KamiChat.
AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design
Today's question comes from Brian, who is planning to sell a video course. How does he keep his course private? Brian's site is http://www.coachingclarity.org/. Brian mentions the course hosting site Udemy (https://www.udemy.com/), as well as the video host Wistia (http://wistia.com/). I also discuss the video hosts Vimeo (https://vimeo.com/) and Podbean (http://www.podbean.com/). The WordPress plugins I mention are WP WishList (http://member.wishlistproducts.com/) and Zippy Courses (http://askpat.com/zippycourses). The course host I use is Teachable (http://askpat.com/teachable). Another option is Gumroad (http://askpat.com/gumroad) Do you have a question about creating and selling courses? Record it at http://www.askpat.com/. Thanks to our sponsor, Design Crowd. To learn more about working with their designers, go to http://designcrowd.com/askpat.
AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design
Today's question comes from Diego, who asks how to increase sales for the courses he has on Udemy.com. Diego's site is http://www.diegodavila.com/. Good plugins for hosting courses include WP WishList (http://member.wishlistproducts.com/), WP Courseware (https://flyplugins.com/wp-courseware/), and Zippy Courses (http://askpat.com/zippycourses). Another platform I've heard great things about is Teachable (https://teachable.com/). Do you have a question about creating and selling courses? Record it at http://www.askpat.com/. Today's sponsor is Freshbooks. Go to http://www.GetFreshBooks.com and enter "Ask Pat" for more information.
AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design
Today's question comes from Tara, who asks if ebooks are too old school. Is something fancier, like video, a better choice? Good platforms for hosting courses include WP WishList (http://member.wishlistproducts.com/), WP Courseware (https://flyplugins.com/wp-courseware/), and Zippy Courses (http://askpat.com/zippycourses). The entrepreneurs I mentioned in this episode are Nathan Barry (http://nathanbarry.com/) and David Siteman Garland (http://www.therisetothetop.com/). For recording your screen, I recommend Screenflow (http://askpat.com/screenflow) or Camtasia (https://www.techsmith.com/camtasia.html). Do you have a question about lead magnets? Record it at http://www.askpat.com/. Thanks to our sponsor, Lynda.com. Try out all of Lynda.com's courses for free for seven days. Go http://lynda.com/AskPat to get started.
AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design
Today's question comes from Saj, whose audience is asking him to create some coaching courses. What tools does he need to create a course? These are the tools I recommend. For hosting the course, if you don’t want to create your own website, you can use Udemy (http://www.udemy.com/) or Teachery (https://www.teachery.co/). For a merchant account, you can use Stripe (https://stripe.com/), PayPal (https://www.paypal.com/), 1Shopping Cart (http://www.1shoppingcart.com/) or Authorize.net (http://www.authorize.net/). Kajabi is another option for hosting courses, but I have not tried it out (https://www.kajabiapp.com/). To host a course on your own website, look into these WordPress platforms: WP WishList (http://member.wishlistproducts.com/), WP Courseware (https://flyplugins.com/wp-courseware/), and Zippy Courses (http://askpat.com/zippycourses). For screen recording, I recommend Screenflow for Mac (http://www.telestream.net/screenflow/overview.htm) or Camtasia for PCs (https://www.techsmith.com/camtasia.html). A great, inexpensive microphone is the AudioTechnica ATR 2100 (http://askpat.com/atr2100). Zoom is another webinar hosting platform (http://zoom.us/pat). Do you have a question about building membership courses? Record it at http://www.askpat.com/. Today's sponsor is Freshbooks. Go to http://www.GetFreshBooks.com and enter "Ask Pat" for more information.
AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design
Today's question comes from Tanner, who has courses on Udemy. He’s ready to market courses from his own platform, but he doesn’t have an audience yet. How should he get started? Tanner’s courses on are the course platform site Udemy (http://www.udemy.com/). For Facebook marketing and list building advice, check out Amy Porterfield’s site (http://www.amyporterfield.com/). Good platforms for hosting courses include WP WishList (http://member.wishlistproducts.com/), WP Courseware (https://flyplugins.com/wp-courseware/), and Zippy Courses (http://askpat.com/zippycourses). Do you have a question about creating courses? Record it at http://www.askpat.com/. Thanks to our sponsor, Lynda.com. Try out all of Lynda.com's courses for free for seven days. Go http://lynda.com/AskPat to get started.
AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design
Today's question comes from Steve, who is looking to sell an online course. What are good platforms for selling online courses? In this episode, I discuss several different platforms and tools, including Udemy (https://www.udemy.com/), Lynda (http://lynda.com), Wistia (http://wistia.com/hub), Vimeo (https://vimeo.com/), Podbean (http://www.podbean.com/), WP Wishlist (http://member.wishlistproducts.com/) and Zippy Courses (http://askpat.com/zippy). Check out Smart Passive Income Episode #136 for more on building online courses (http://www.smartpassiveincome.com/how-to-build-an-online-course-that-sells/). The 1-Day Business Breakthrough site uses Zippy Courses here (https://1daybblive.com/buy/2015/). To share your experience with course creation, use #AskPat384. I would appreciate if you could fill out my survey at http://spisurvey.com. Your responses will help me serve you better. Do you have a question about creating online courses? Record it at http://www.askpat.com/. Thanks to our sponsor, Zoom. Check out their fantastic video and web conferencing service at http://zoom.us/pat.
AskPat 2.0: A Weekly Coaching Call on Online Business, Blogging, Marketing, and Lifestyle Design
AP 0355: How Do I Make a Professional-Looking Info Product? Today's question comes from David, who is ready to put out his first info product. He has the content—what’s the best way to make it look professional? The payment platform I mentioned is Gumroad (http://gumroad.com). The tools I recommend are WP Wishlist (http://member.wishlistproducts.com/), Zippy Courses (https://zippycourses.com/), and WP Courseware (https://flyplugins.com/wp-courseware/). Do you have a question about information products? Record it at http://www.askpat.com/. Thanks to today's sponsor, AWeber. Your email list is your most valuable asset—get started today. Go to http://www.aweber.com/askpat.
Zippy Courses is a plugin co-created by none other than Derek Halpern from the website Social Triggers. In today's show I share my roadtest of Zippy Courses and give it an honest review. If you want to add online courses and digital products to your content arsenal, listen in as I walk you through the ins and outs of this new WordPress plugin for online courses.