Podcast appearances and mentions of derek halpern

Have you seen that drawing of A Day In The Life As An Entrepreneur before by Derek Halpern? It's a line with peaks and troughs charting your inner voice as you go from ‘I'm excited!' to ‘ugh this is hard', then ‘it's working' and back down to ‘I messed up'. And this is how so many of us see life as a consultant. Does it resonate with you? Growing a consulting business from 6 to 7 figures is one of my favourite things because it's a transformational journey. So often, the amazing thing is that it's not just the business that ends up growing. We emerge from the process as higher versions of ourselves. It is so powerful. But a huge part of this road can feel like fear. You have to leave what you've always known and exchange it for the unknown. It means switching certainty for uncertainty. It can feel like all we do is climb mountains in our business growth plans. A client contacted me a few weeks ago and said: ‘I feel like my business is constantly mountains and I want some valleys for a change'. And I was super inspired by this and as the words were flowing out of my mouth in reply, I thought this is a podcast episode! I have to share this! And so this is the topic on the podcast this week. I talk about: Stopping playing by the rules of feast or famine, highs and lows Why I love growing consulting businesses from 6 to 7 figures Wanting something more but being scared to go and do it How members of The Seven Figures Club are often experiencing similar issues as they grow their businesses with me Two books that helped me step back and feel excited instead of fearful Techniques to reduce overwhelm   Useful links What a Day in the Life of an Entrepreneur Actually Looks Like Get in touch with Jessica to discuss your consulting business Jessica's LinkedIn profile

Derek Halpern used to have arguably THE biggest internet marketing and business podcast in the world. And at the peak of it all, he just stopped making content and walked away. He walked away from it all to start a physical products brand, and he did that because he saw that it had massive exit potential. He wanted to build a brand he could sell. After taking a break from public speaking on stages Derek came back to speak at the most recent Capitalism Conference event. In this talk he shares how entrepreneurs can use psychology and social triggers to sell to just about anyone. If you're ready to build a 7-figure business you can sell that doesn't eat up all of your time, watch Ryan's FREE 4-part video series - The Perfect Business https://www.capitalism.com/perfect/?utm_source=CapPod&utm_medium=podcast&utm_campaign=episode

Benton Crane talks with Derek Halpern, the Co-Founder of Truvani. Together they discuss how to build customer loyalty, starting a business vs scaling a business, how to make people care about your product, the power of transparency and more. You can find links to Derek's social media and other places to reach him below. If you're interested in learning more about Harmon Brothers, you can grab a copy of our book here.Don't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Find Derek here: https://www.linkedin.com/in/thederekhalpern/ (LinkedIn)https://www.instagram.com/derekhalpern/?hl=en (Instagram)

I recently had a conversation with a student I wanted to share. She had just finished the 5 Day Content Challenge and had a long list of blog post topics she wanted to write about. She was so excited about this list and was just about to enroll in Content Made Simple, but… She hesitated in enrolling because she was worried about signing up and making the official decision to start her blog because she had a sudden burst of anxiety about having to create tons and tons of content.  In the blink of an eye she had convinced herself that in order to be a “real blogger” she'd need to write a thousand blog posts, spend all day on social media, and be chained to her computer all day, every day. This is a common fear among people who want to start a content channel. When we look at the “big names” in our areas of expertise we find content going back years and a huge social media presence. Naturally, we feel that in order to “compete,” we have to match their volume of work, which would be, to say the least, intimidating. I will freely admit that I fell victim to this trap when I was a new content creator, too.  When I first started my mom-lifestyle blog, I posted every day. Yes, you read that right. I wrote a blog post every day. For months.  It didn't take long to realize that creating that much content was unsustainable. But, it wasn't just unsustainable, it wasn't the most efficient way to grow my blog. More Isn't Better When first starting out, it's common to want to fill out your content library so that your website looks more impressive. However, just like with chocolate, pizza, and tequila, oftentimes more is just… more. Instead, focus your efforts on creating high quality content that your audience will find value in and that makes people want to like, comment, and share.  When you spend your time trying to pump out new blog posts, podcasts, or videos, you typically end up with a large bank of mediocre content. This doesn't serve your audience or your business.  Actually, it can hurt your standing as a go-to authority on your subject to publish half-baked content. You'll also rank lower in search engines, making it more difficult for people to discover your site. If you think of my original blog schedule - also known as the fast track to burnout city - I was drafting 5 blog posts per week. That's 5 posts, plus graphics, plus social shares, plus SEO and meta descriptions, plus… the list goes on. If instead of publishing 5 posts per week, including all the additional tasks above (and more I've likely forgotten about), I had published a single post I would have not only saved myself a ton of time, the post I put out would have been of a much higher quality, and I would have had the time and energy to do other tasks that would have benefited my business. Promote Your Content When you spend all your time creating new content, you leave no time to promote your posts or episodes, which is essential to growing your audience. After all, your content could be fantastic, but if no one knows about it, it's not helping anyone. The generally accepted rule is that you should spend 20% of your time creating your content and 80% of your time promoting that content. So why do many of us focus so much of our attention on creation when promotion is where it's at? To a certain extent creating less feels counterintuitive, right? I mean, how can we promote our content if we don't have a lot of content to promote? Well, for one thing, we don't have to take the 80/20 rule completely on its face. Start by rebalancing your time so that, even if you're not spending 4 times as much of your time on promotion, you're at least spending slightly more time promoting than on creating. This will help develop the mindset of promotion, and you can gradually increase your promotion:creation ratio. According to Derek Halpern; “If you spend time writing a piece of content, and that content only gets 1,000 readers, chances are there are one million other people in the world who can benefit from what you wrote. Why, then, would you spend more time creating content when you already have something that your ideal customers can benefit from?” And he has a point. It's far easier to find 10,000 more people who are interested in what you've already published than it is to write 10 more posts and get 1,000 people to read each of them.  At the end of the day it comes down to 2 essential ideas: Quality over quantity. A single piece of content that is fully flushed out, well researched, and thoughtfully composed is more valuable than multiple thrown together pieces - to both business owner and audience. The 80/20 rule rules. Finding new people who can benefit from your high-quality, proven content is easier than trying to draft new compelling content.

Tune in for a behind-the-scenes look at how I'm crafting the various offers for the book launch, including pre-order bonuses as well as "Coaching + Books" special bundles I'm offering just during this launch. The guiding principle behind how I craft offers is to make it so "killer" that it would be crazy NOT to do buy in. I also believe strongly in what Derek Halpern calls "The Bonus Sandwich", which allows me to stack the main offer with irresistible bonuses. A special thanks to Julia Bocchese for helping me connect with some mainstream media outlets in Philadelphia! Connect on Social: Instagram LinkedIn Facebook Twitter YouTube

Cleaning prices go up again for residential cleaning and maid service due to side effects from the pandemic. Homeowners are irate, and house cleaners are embarrassed. Here's what's really going on just so you know. Today's #AskaHouseCleaner sponsor is #SavvyCleaner training and certification for house cleaners and maids. (https://savvycleaner.com/join) And your host today is #AngelaBrown *** GOOD KARMA RESOURCES FROM THIS EPISODE *** Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth - https://amzn.to/2RMBOVq​ Stop Being Disrespectful by Low-balling Your Fees: A Guide to Pricing Your Service-based Business Within Industry Standards - https://Amzn.To/30v1fvo​ True Worth: How to Charge What You're Worth and Get It - https://amzn.to/2Uh48MN​ Value-Based Fees: How to Charge - and Get - What You're Worth: How to Charge? And Get? What You're Worth - https://amzn.to/2UdC2Sq​ Handbook on the Psychology of Pricing: 100+ Effects on Persuasion and Influence Every Entrepreneur, Marketer and Pricing Manager Needs to Know - https://Amzn.To/37mnsq2 These good karma links connect you to Amazon.com and affiliated sites that offer products or services that relate to today’s show. When you click on the links and buy the items you pay the exact same prices or less than if you found the links on your own elsewhere. The difference is that we make a small commission here at the show for sharing these links with you. *** MORE VIDEOS ON THIS TOPIC *** Discounting is for dummies - here's why (and what to do instead) - Derek Halpern - https://youtu.be/CxD4w9eHgdk​ Never Discount to Get Sales—The Right Way To Trigger Sales - The Futur - https://youtu.be/UNrd-XtaC28​ Selling the Invisible: The 5 Best Ways to Sell Your Services - Neil Patel - https://youtu.be/LMAPoKW1CUY​ How to Convince People to Pay for Your Services - Marie Forleo - https://youtu.be/nuGpRUqLY1A​ Why Offering Discounts Will Put You Out of Business | Discounting for Online and Offline Businesses - Neil Patel - https://youtu.be/zLz3JSvNUMM​ *** RATE THIS SHOW *** https://sotellus.com/r/savvy-cleaner *** RATE THIS PODCAST *** https://ratethispodcast.com/askahousecleaner *** TRAINING & CLEANING CERTIFICATION*** https://savvycleaner.com/join *** MOST REQUESTED LIST OF CLEANING STUFF I USE *** https://www.Amazon.com/shop/AngelaBrown ***FUNNY CLEANING SHIRTS – THANK YOU GIFTS FOR MAIDS*** Daily Giveaway - https://funnycleaningshirts.com *** CONNECT WITH ANGELA ON SOCIAL MEDIA *** LinkedIn: https://www.linkedin.com/in/savvycleaner/ Facebook: https://Facebook.com/SavvyCleaner Twitter: https://Twitter.com/SavvyCleaner Instagram: https://Instagram.com/SavvyCleaner Pinterest: https://Pinterest.com/SavvyCleaner *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/ *** LOOKING FOR WAY TO GET MORE CLEANING LEADS *** https://housecleaning360.com *** WHAT IS ASK A HOUSE CLEANER? *** Our host, Angela Brown, a professional house cleaner for 25 years, ran and managed one of the largest independently owned cleaning companies in the Southeast United States. She is the CEO and founder of Savvy Cleaner Training for House Cleaners and Maids. *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry read this: https://savvycleaner.com/product-review *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com SAVVY PERKS – Employee Benefits for Small Business Owners – https://savvyperks.com VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental https://TurnoverCleaningTips.com FUNNY CLEANING SHIRTS – Incentive and thank you gifts for house cleaners and maids. https://FunnyCleaningShirts.com *** VIDEO CREDITS *** VIDEO/AUDIO EDITING: Kristin O https://savvycleaner.com/reviews/kristin-o HOST: Angela Brown https://savvycleaner.com/reviews/angela-brown PRODUCER: Savvy Cleaner https://savvycleaner.com

Are you running any specials for house cleaning services? What do you say to homeowners who ask for discounted cleaning prices? Is it okay to lower your prices to close a sale? Today's #AskaHouseCleaner sponsors are Savvy Cleaner Training for professional house cleaners and maids. And Funny Cleaning Shirts. #AngelaBrown #SavvyCleaner *** RATE THIS SHOW *** https://sotellus.com/r/savvy-cleaner *** RATE THIS PODCAST *** https://ratethispodcast.com/askahousecleaner *** FAST TRACK TO CLEANING SUCCESS *** https://SavvyCleaner.com/Calendar-of-Courses *** MOST REQUESTED LIST OF CLEANING STUFF I USE *** https://www.Amazon.com/shop/AngelaBrown ***FUNNY CLEANING SHIRTS – DAILY GIVEAWAY*** Enter to Win - https://funnycleaningshirts.com *** MORE VIDEOS ON THIS TOPIC *** Discounting is for dummies - here's why (and what to do instead) - Derek Halpern - https://youtu.be/CxD4w9eHgdk Never Discount to Get Sales—The Right Way To Trigger Sales - The Futur - https://youtu.be/UNrd-XtaC28 Selling the Invisible: The 5 Best Ways to Sell Your Services - Neil Patel - https://youtu.be/LMAPoKW1CUY How to Convince People to Pay for Your Services - Marie Forleo - https://youtu.be/nuGpRUqLY1A Why Offering Discounts Will Put You Out of Business | Discounting for Online and Offline Businesses - Neil Patel - https://youtu.be/zLz3JSvNUMM *** GOOD KARMA RESOURCES FROM THIS EPISODE *** These good karma links connect you to Amazon.com and affiliated sites that offer products or services that relate to today’s show. When you click on the links and buy the items you pay the exact same prices or less than if you found the links on your own elsewhere. The difference is that we make a small commission here at the show for sharing these links with you. Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth - https://amzn.to/2RMBOVq Stop Being Disrespectful by Low-balling Your Fees: A Guide to Pricing Your Service-based Business Within Industry Standards - https://Amzn.To/30v1fvo True Worth: How to Charge What You're Worth and Get It - https://amzn.to/2Uh48MN Value-Based Fees: How to Charge - and Get - What You're Worth: How to Charge? And Get? What You're Worth - https://amzn.to/2UdC2Sq Handbook on the Psychology of Pricing: 100+ Effects on Persuasion and Influence Every Entrepreneur, Marketer and Pricing Manager Needs to Know - https://Amzn.To/37mnsq2 *** CONNECT WITH ANGELA ON SOCIAL MEDIA *** LinkedIn: https://www.linkedin.com/in/savvycleaner/ Facebook: https://Facebook.com/SavvyCleaner Twitter: https://Twitter.com/SavvyCleane Instagram: https://Instagram.com/SavvyCleaner Pinterest: https://Pinterest.com/SavvyCleaner *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/ *** LOOKING FOR WAY TO GET MORE CLEANING LEADS *** https://housecleaning360.com *** WHAT IS ASK A HOUSE CLEANER? *** Ask a House Cleaner is a daily show where you get to ask your house cleaning questions and we provide answers. Learn how to clean. How to start a cleaning business. Marketing and advertising tips for your cleaning service. How to find top quality house cleaners, housekeepers, and maids. Employee motivation tactics. Strategies to boost your cleaning clientele. And cleaning company expansion help. Our host, Angela Brown, ran and managed one of the largest independently owned cleaning companies in the Southeast for 25-years. She’s the CEO, and founder of Savvy Cleaner Training for House Cleaners and Maids. *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry read this: https://savvycleaner.com/product-review *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com SAVVY PERKS – Employee Benefits for Small Business Owners – https://savvyperks.com VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental https://TurnoverCleaningTips.com *** VIDEO CREDITS *** VIDEO/AUDIO EDITING: Kristin O https://savvycleaner.com/reviews/kristin-o POST PRODUCTION: Amber O https://savvycleaner.com/reviews/amber-o HOST: Angela Brown https://savvycleaner.com/reviews/angela-brown PRODUCER: Savvy Cleaner https://savvycleaner.com

Today I’m thrilled to have Derek Halpern on the show. Derek recently started an ecommerce business named Truvani with his business partner Vani Hari selling health foods online with a focus on ingredient transparency. And within 2 years, they managed to generate over 250K orders and a 7 figure business. In this episode, Derek shares how they did it. What You’ll Learn Why Derek decided to give up the digital courses and blogging to go into ecommerce. The rules for selling food products online. The margins for food products. How to market a foods company online. Other Resources And Books […] The post 320: Derek Halpern On How To Get 250K Orders In 2 Years With Truvani appeared first on MyWifeQuitHerJob.com.

A discounted customer promised me leads but didn't follow through, now what? Recommendations and referrals for cleaning jobs is an important part of the business. Automate your dispatching, invoicing, and client updates with HouscallPro.com/Angela What can you do to avoid lowballing your rates as a house cleaner? Protect your cleaning business and follow this advice when offering introductory rates. Today's #AskaHouseCleaner sponsors are Savvy Cleaner Training for professional house cleaners and maids. And Housecall Pro. #AngelaBrown #SavvyCleaner *** RATE THIS SHOW *** https://sotellus.com/r/savvy-cleaner *** RATE THIS PODCAST *** https://ratethispodcast.com/askahousecleaner *** FAST TRACK TO CLEANING SUCCESS *** https://SavvyCleaner.com/Calendar-of-Courses *** MOST REQUESTED LIST OF CLEANING STUFF I USE *** https://www.Amazon.com/shop/AngelaBrown ***FUNNY CLEANING SHIRTS – DAILY GIVEAWAY*** Enter to Win - https://funnycleaningshirts.com *** MORE VIDEOS ON THIS TOPIC *** Why Offering Discounts Will Put You Out of Business - Neil Patel - https://youtu.be/zLz3JSvNUMM Discounting is for dummies - here's why (and what to do instead) - Derek Halpern - https://youtu.be/CxD4w9eHgdk Never Discount To Get Sales—The Right Way To Trigger Sales - The Futur - https://youtu.be/UNrd-XtaC28 Pricing Strategy An Introduction - Tine Wade - https://youtu.be/mmm0ccYPliU Million Dollar Script How To Ask For *** GOOD KARMA RESOURCES FROM THIS EPISODE *** These good karma links connect you to Amazon.com and affiliated sites that offer products or services that relate to today’s show. When you click on the links and buy the items you pay the exact same prices or less than if you found the links on your own elsewhere. The difference is that we make a small commission here at the show for sharing these links with you. Referrals Without Feeling Awkward - Dan Lok - https://youtu.be/aTEshO51kY4 Pricing for Profit: How to Command Higher Prices for Your Products and Services - https://amzn.to/2tmSZly The Best Service is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs - https://amzn.to/2RUZFB4 How to Price Effectively: A Guide for Managers and Entrepreneurs - https://amzn.to/36NuSKw How to Start Your Own House Cleaning Company: Go from start-up to payday in one week - https://amzn.to/31j2lLT How to Price Your Cleaning Services - https://amzn.to/36RjBsA? *** CONNECT WITH ANGELA ON SOCIAL MEDIA *** LinkedIn: https://www.linkedin.com/in/savvycleaner/ Facebook: https://Facebook.com/SavvyCleaner Twitter: https://Twitter.com/SavvyCleane Instagram: https://Instagram.com/SavvyCleaner Pinterest: https://Pinterest.com/SavvyCleaner *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/ *** LOOKING FOR WAY TO GET MORE CLEANING LEADS *** https://housecleaning360.com *** WHAT IS ASK A HOUSE CLEANER? *** Ask a House Cleaner is a daily show where you get to ask your house cleaning questions and we provide answers. Learn how to clean. How to start a cleaning business. Marketing and advertising tips for your cleaning service. How to find top quality house cleaners, housekeepers, and maids. Employee motivation tactics. Strategies to boost your cleaning clientele. And cleaning company expansion help. Our host, Angela Brown, ran and managed one of the largest independently owned cleaning companies in the Southeast for 25-years. She’s the CEO, and founder of Savvy Cleaner Training for House Cleaners and Maids. *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry read this: https://savvycleaner.com/product-review *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com SAVVY PERKS – Employee Benefits for Small Business Owners – https://savvyperks.com VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental https://TurnoverCleaningTips.com *** VIDEO CREDITS *** VIDEO/AUDIO EDITING: Kristin O https://savvycleaner.com/reviews/kristin-o POST PRODUCTION: Amber O https://savvycleaner.com/reviews/amber-o HOST: Angela Brown https://savvycleaner.com/reviews/angela-brown PRODUCER: Savvy Cleaner https://savvycleaner.com

So in today's episode, we're going to be talking about social triggers. I say these words all the time,  I say social trigger all the time. I reference it all the time. So I figured it was time that I put the real definition of it, how I see it into paper.. So social triggers, a term that if you Google what you're going to find first is Derek Halpern's blog and business, social triggers, which is absolutely amazing.Derek is a genius at everything he does. He studies, the psychology of marketing has been doing this for years. I loved Derik. I respect Derek. Derek's awesome. And so he built a business around social triggers, but when I referenced social triggers, what I'm really referencing. As I'm referencing more towards the lens of Jonah Berger.So I talk about a few books quite often, only one of them being contagious by Jonah Berger, probably the number one required reading for any entrepreneur that does marketing, but in Jonah Berger's book contagious, he talks about, you know, why things catch on, why people share things, why people post things, why people take specifics actions and he buckets those things into five buckets basically.So the reason that somebody would share something is education, credibility, controversy, humor, or social status, right? So back in the day we used to go on line, but like what makes something go viral? Oh, it's luck. It was never luck. We just hadn't really studied enough of it to figure out what it was. But at the, at the core of everything that's gone viral, there was a reason that somebody shared it. A reason that somebody shared it that benefited them cause people want to look smart. They want to look credible. They want to be seen, they want to be heard. They want to be respected.  So if a piece of content, a video, a post or anything gets posted and it helps them fit into one of those buckets. Well, the likelihood of virality is massive. The likelihood of it sharing is massive. That's the truth with it.  So when we think about social triggers, I'm not talking about viral content. The way that I think about a social trigger for me is just that a trigger, a trigger that when somebody hears something or sees something or feel something they think about me or they think about X business.So I'll give you an example when I say, just do it. Who did you think about? So when I say I phone, who do you think about? Those are examples of social triggers? Just like right now, when I say running shoes, You have a thought that pops into your head might be Nike might be Saucony might be Reebok, might be Adidas might be a company I've never heard of.When I say laptop, you probably have a thought that pops into your head. And most of the time it's probably going to be Mac or Android or Microsoft. If I say phone, you might think Android, I might think iPhone. Those are all examples of social triggers. So I'm going to actually read you Jonah Berger's wards before view my examples and how I built businesses by utilizing social triggers.Jonah wrote this on his blog. So everybody go check out his blog, check out his books. And if you don't have every one of Jonah Berger, his books, and you're a business owner, you're an entrepreneur. You do marketing, you're already losing the game. It's like required reading like you shouldn't be allowed to, to be an entrepreneur unless you read Jonah Berger's books. He's that good?  So share worthy stuff, capitalizes on triggers, sights sounds, and other stimuli that remind us of related products and ideas are another reason we share. Last year, which I don't know what year this was. NASA landed a Rover on Mars. We all remember this. It was an Epic undertaking. It required millions in funding and years of effort. The world cheered when the Rover finally touched down on the Rocky mountain Martian terrain and slowly rolled onto the dusty ground media outlets, clamored to cover this story and millions of people buzzed about the news. NASA was of course a static, but at the same time, another organization enjoyed some unexpected success.Now, before I tell you what this company is, I want you to think about this right now. So what we're talking about and what w what Jonah is talking about, what I'm reading to you, is when NASA landed the Rover on Mars. So obviously when NASA landed the Rover on Mars, there was a lot of media coverage, nationally, regionally, globally, all over the world. Everybody was sharing it. Why? Because I want it to be a part of it. It was a social status. I lived through this time. I was here for this time, like, Oh my God, look at that or I knew that person, or I knew this was happening, or I knew this was coming. If you think about what I shared at the beginning of this.All the media coverage, all the sharing, all the posts that you've seen fit into. One of those two buckets are one of those five buckets, right? Humor, credibility, controversy, social status, or education and you think about it. It had all the ingredients for it to go viral for it to go but then the other side of that is once it's shared, it also served as a trigger.And so as you sit here and think about this, ask yourself right now, what company or companies would have massively benefited by all the free press and free pre PR and free news coverage of NASA landing the Rover on Mars. Just think about it now, of course, like you might have thoughts, like maybe Elon Musk did because he's doing, you know, trying to get people to Mars. Maybe Jeff Bezos did because he has a space company. But it's actually simpler than that.  The number one company was probably the most excited if that NASA landed a Rover on Mars and all that coverage happened was Mars candy company over the same period that the Mars planet was in the news. Let me find this exact line over the same period that the Mars, the planet was in the news. Mars, the chocolate bar saw surprising uptick in sales. Mars bars are named after the company has found her Franklin Mars, not the planet, but all the attention to Mars the planet did something remarkable. It brought the candy to the foreground and showed us that sometimes viral success is in the hands of chance.No one can guarantee 10 million unique views, but most of the time, the content people choose to share isn't random by understanding the signs of virality, you can increase the likelihood that your content will be shared. No, I want to give you why is so profound, right? We have a brain, our brain is loaded with neurons and, and quite frankly, the thing I'm going to reference quite frankly, What I'm referencing is neural pathways the way in which we have memories. When we smell something, we think about something, right. When we see something, we think about something like, have you ever noticed that whatever car you own, if you own a car, whether it's a Honda accord, a Jeep Wrangler, a BMI W3C series, you name it. That the moment you own that car, you start to see all of those other cars on the road. And you're like, man, everybody's been buying this car lately. No everybody's already had that car, but it wasn't a trigger for you but now that you own one, there's a trigger that every time you see one, it registers a thought for you, right? It's a social trigger. Mars, when the Rover landed on Mars, a lot of people know that there's Mars bars, but Mars, the candy company.And so when they kept hearing Mars, the people that had memories or triggers associated with that started thinking about candy or chocolate or something along those lines. And so it's really important to understand how triggers work because in my world, the way that I've see triggers like in business and entrepreneurship is that you can do one of two things.You can either make a social trigger for you, your brand, your business, or something, or you can ride on the coattails of one and I've done both.  So if you think about, you know making one, Nike made one, "just do it". That is, that is a social trigger for them, for sure. Vital proteins, the college and company who I love to pieces cause I've been a part of it. If you think about it, they also made a social trigger around collagen and normally it's with the color blue. Right. But another one. Is when I say, Hey, do you know? And if it's a collagen, you're like, yup, hair, skin, and nails. That's also another social trigger, every time somebody thinks about their hair, they think about their skin. They think about their nails. They have an association with collagen and people are going around spreading that message.  So you can make one like that, right. Or you can ride one. The example of this would be like, let's say you're a fitness trainer. Let's say you're helping coach people. You could literally have every single one of your posts being out commitment and just doing it regardless of people feel, and you could use it, you could reference Nike and you're going to get credibility by using that word.People are going to authentically trust you because you are basically being a messenger of Nike. They're going to associate you with Nike, whatever that relationship looks like. And that's when you can ride on. So for me, I'm just going to actually give you a tangible example. When I was building civilized, caveman, the food blog that I used to own, I knew that I didn't have the chops or the credibility to really make a social trigger.I didn't really understand what they were at the time, but I knew that the name of the game back then was attention. And I knew that if I could get my recipes in front of more people, that they would send more people to my website, my website views would increase my visibility. It would increase. And then I would figure out how to build a business around it. And so some of you that are listening to this, remember, but there was one thing that I posted about it every day, no matter what, and it, for seven years, I did at least one post a day about this one thing. I even recorded sales videos, and ads and videos inside of costumes of this one thing.So, if you're listening to this, you don't remember civilized caveman, you don't know yet, but if you're listening to this and you do remember, I want you to think about what that word was. What was the one thing that I posted about every single day for seven years? You ready? Three, two, one, bacon.I posted about bacon every single day for seven years. Why did I post about bacon? Well bacon had all the ingredients of a social trigger. People were already posting about bacon all the time. There were bacon gifts, there were bacon toys, bacon fragrances. And I ran a paleo food blog, which I could eat bacon and I could talk about bacon. And I really don't love it bacon as much as I post about it. But what started happening is that as I consistently started posting about bacon, People started recognizing me as the bacon guy and all I was giving them was some way to describe it. Like, Oh, this guy posts about bacon. Oh, Andy has paleo recipes.And so then when I started thinking about that social trigger, what would happen? Well, somebody would go out to breakfast with two of their friends. They would be eating breakfast and then they would see bacon on the table. And then they would remember something. I posted a bacon joke, a bacon recipe, and they'd be like, Oh my God, you guys are so funny. It just reminded me. Oh, the civilized came and got told me the best bacon joke ever. Let me tell it to you. And then they're using my name. They're using me in that 86% of word of mouth marketing that we use every single day because every time they thought about bacon, they cooked bacon. They smelled bacon.All they could think about was me because I consistently mentioned it over and over and over again. Basically hijacking that socially trigger that somebody else had already built. I was just jumping on to utilize, to meet people where they were and find a way to bring them in. And then once that, and I also realized that I wanted to create my own, and I was interviewed on a podcast, my buddy Brett Hill, a long time ago. And he asked me what I think is the secret to world peace. And I just very quickly said hugs and bacon. And he said, nobody owns the domain. You should get it. And so I started using that hashtag and I started telling people like, Hey, this is the secret hugs and bacon hugs and I started creating my own.Then people started creating t-shirts because it was a funny phrase. It was easy to remember and they would tell all their friends and they would use the hashtag and everybody would be like, what's hugs and bacon, what tugs and bacon I'm like, they're like, Oh, it's this civilized caveman guy. He posts recipes.He thinks that's the solution to world peace. Guy's crazy. Even vegetarians and vegans, we're laughing about it because I just made a joke of it and it was humorous. And so those are two of the examples that I utilized when I did this. But I think the undertone, this that's really important to take away. Is that it's about consistency and congruency. So we sit here and we talk about our businesses and our businesses are known for one to three things. And if we can't accurately describe what our business is, then our customers can't accurately tell other people what our businesses.  So if we have 25 different focuses a day, our customers can't go talk about us. What are they going to talk about? They don't know but when you're consistent, like Nike, just do it. And every single thing you do fits under that umbrella of your brand, it fits into the  bucket of, you know, discipline or mindset or intentionality, or, you know, just do it or whatever that case is.And every road leads back to that. Every single thing you create as an asset. Every single person that shares for you as an asset, every single person that consumes your content is developing a trigger with your brand, about how to say it, how to describe it. And so these are how I see social triggers.So to summarize this pretty quickly, The way that I see it is it doesn't matter whether you make one, whether you ride on the coattails of one or whether you do both, it's just important for you to understand how this works and how the human brain works. Like we do it all the time. We'll be out walking around in public and we'll see somebody in shoes and we immediately know what shoes they are because we own the same ones. Or we'll be driving and pull up to a stoplight and somebody pulls up to us in the same car.  We have no idea who they are, but we'll just nod at them like this mutual form of respect cause we both drive the same car. All of these things are triggers and we are surrounded by triggers all day, every day.And in my opinion, the mistake that a lot of marketers make or business owners make is they try to recreate the wheel. They try to go against the current. They try to make it, I want to create this thing. I want to do this thing. I want to make it my own, rather than realizing where our audience already lives, the habits that they already have and the choices that they already make, and then understanding that  which is what I teach in our captains, the assessment, understanding that, so then you can jump in into their world and meet them where they are, which allows you to get in and develop a social trigger.  So that's what I wanted to cover in today's episode. And really what it is for me is it's really important just to understand it. It doesn't mean that there's an easy way to do it, or there's a hard wire that you need to do it, or you should do it, or you shouldn't do it.It's just important to understand that it's there and how this works, how the human brain works, how consumption works of content, how our job is to create businesses that have the ability to reach the masses and have other people do our marketing for them. We have to have a business that's loaded with value that puts content into one of those five buckets, humor, controversy, credibility, social status, or education.And then we want to make sure that, we're building a brand or a business or content or a product or a solution that has the ability to be a trigger that it's easy to talk about. It's easy to share. People want to tell their friends, they want to invite people in and that starts with understanding the customer journey, understanding the value that we provide and helping people get there because people can only share if they're in a positive state.If you have a product, a service where you promise somebody something, they don't achieve the goal. They're not going to post it. You promise them some content. You don't give it to them. They're not going to post it. And so these are the things that you want to think about. So when we think about that and I actually did this post, if you're in my Facebook group or on my personal Facebook, I posted about this the other day as an example.And I wanted to see and I asked two questions and I said, number one,  I'm going to be teaching a lesson on this or doing a podcast on this. What color shoes do I wear every single day? And 98% of people knew what color shoes I wore, which are pink. I wear pink shoes everyday. I'm also in a pink hoodie right now.And why do I do that? Well, that's a social trigger when people describe me, they're like, Oh, this guy always wear pink, or this is crazy dude with tattoos. He's always in pink shoes and this has happened to me before. I gave a keynote two years ago to an audience about a thousand and yeah. I wore my traditional outfit.  At what? A hoodie, I think it said work harder. And then pink shoes. I had a Mohawk at the time and some cute glasses, blue light blockers. And then I gave this keynote. I referenced my pink shoes. I called them out. I'm like, yes, I'm that guy. I won't put on a suit. I'm just as a former Marine with tattoos, a little bit crazy wearing pink shoes.And then what was really funny is like a year later, I was at another event in San Diego. There were probably 5,000 people there and I didn't remember anybody. I didn't really know anybody. And I had at least 15 people in two days come up to me like, Oh my God, you're the guy in the pink shoes you gave that keynote at brand builder summit with Ryan.Oh my God. I love that keynote, those pink shoes. I couldn't place it. Then I saw the shoes. And so, you have the opportunity to do this all over the place. And so I did that post just to see how people will respond or what people remember or what they do. I'm not saying you have to have a Mohawk, you have to have tattoos. You have to have pink shoes, but you have to be consistent and congruent in order to reap the benefits of the world that we live in and in the world that we live in people are surrounded by distraction. They're surrounded by input. They're surrounded by noise. And so if you don't stand out or if you don't have the consistency and the congruency with the same message to be there over and over and over and over again, it just gets lost in the noise and the shuffle with everybody else. But when you know who you are, you know what you stand for, you can make a trigger right on the back end of a trigger or just be consistent and congruent. What you're really doing is you're setting yourself up to win over and over because you stand out, you make it easy for people to talk about you, you post your content every day, and there's always a takeaway. And that's where the momentum starts to build. And it's not created overnight. It's created every single day one step one.. And eventually once you affect critical mass, you really can't get off of it. That's the backbone in which everything is built with.  So if you haven't read the book contagious just yet by Jonah Berger, I highly recommend checking it out. I really don't think you should do anything in business or marketing without reading it, even if you're not the marketer, even if you have a COO, you have a team that does it, it's about understanding. And it'll give you a better lens on how to converse, how to communicate and what you can do to help build that of your business and get it spread out there with traffic. Earned media owned media paid media. But right now what we're talking about is earned media. And if you're wondering what I'm talking about, I cover this in our lighthouse method course, but that's what I wanted to share today.Those are social triggers. Those are some of them, examples of how I use them. Those are the way in which I see them, how I try it. And so what I would love to know from you, I would love to know you can send me a DM. Hit me up on Instagram tag me to post. But like, what are your favorite social triggers that you recognize in your life right now? Or what are the ones that you want to create? Like open dialogue about this? Any time I love learning. I love seeing, and I love supporting. And so just think about it where the social triggers that you're already utilizing in your business, right? Like, Oh yeah. I actually, I do post about this all the time.I'm constantly posting about company X and we work in alignment. I support what they do. And so you have a social trigger sometimes that if somebody is interested in what you have to offer and they see company X, they're going to think about you, right. And then start thinking about the social triggers that you want to be including.Where can you go? Like, where can you capitalize on attention? Where can you ride the coattails of something that's already been created? Or the mass media is investing massive amounts of money in. And you can insert yourself consistently into that conversation so that you can meet people where they are, and then give them the depth that you have to offer.Those are my thoughts on social triggers. I love you all. I will see you in the next episode, please make sure you tell your friends. I want more people listening to those podcasts so I can keep giving away all the secrets. Cause there are no secrets, but I'm just a horrible liar. And if you guys ask me questions, I can't lie by omission either. And so even if I'm normally paid for it, I kind of just have to say it cause it's the only way I can sleep at night. So that's it. Tell all your friends, get him here. www.mindofgeorge.com. I'm sure I'm going to cover that in the outro as well. I love you all. Send us your questions. Let us know how we can support you.All the episodes are in www.mindofgeorge.com. I will see you online. I will see you in the acts episode and have a beautiful day. And remember that relationships always beat algorithms.

Show Notes: https://outdoorsonline.co/009 Michael O’neal, the host of the Solopreneur hour podcast is on to share some great tips and stories about building a brand online.  We find out how to become a pro, the six mistakes to avoid as a pro podcaster and some automation hacks that will keep you going strong.   Show Notes with Michael O’neal 02:30 - Michael’s rennch site is where he renovates old Porsche's . 05:30 - Michael hung out with Pat Flynn from Smart Passive Income early on in his online career. 09:45 - We talk about Kartra and the resource of what they do. 13:55 - Here’s the video of the Six Huge Podcast mistakes to avoid. 18:00 - Traffic and Conversion conference and Ryan Levesque's book Ask were noted here.   19:35 - Art of the Interview is Michael's course. 22:45 - Derek Halpern from Social Triggers 23:35 - Social Jukebox is a good tool for sharing old content. 27:15 - I note Hindenburg and the power for editing your podcast.  You can take a look at Hindenburg Pro here. 29:35 - Here are a couple of the automations that Michael has on youtube. 31:15 - Conference Topia is another of Michael’s resources online. 39:00 - The Sexy 7 Books that Michael Recommends 41:45 - Steve Simms and Blue Fishing was a great book 55:15 - Snarky Puppy and a few other key drummers 57:00 - PodFest and Social Media Marketing World and Traffic and Conversion in San Diego You can find Michael at the SoloPreneur Hour   Resources Noted in the Show Ask by Ryan Levesqu Blue Fishing by Steve Simms Videos Noted in the Show 6 Huge Mistake to Avoid   Six Mistakes that will kill your podcast The Sexy 7 Must Have Books   Conclusion with Michael Michael shares some of his best tips on automation and productivity, podcasting, branding and a lot more.  Find out how to introduce your guest correctly and why it's so important.  If you do these things right, the pros will notice and you will get better guests. Show Notes: https://outdoorsonline.co/009

2019 A Year in Review My word for 2019 was BOLD and it has definitely been a BOLD year, although completely different from what I anticipated. I expected myself to be more BOLD on the outside - externally and visibly - but instead this year has been more about catching up with the fast growth of the previous two years and having a BOLDER mindset. It all makes sense in hindsight but there were definitely times where I felt as if I was not living up to my word for the year. As I am writing this review, I feel immensely grateful for everything that has happened this year and I can absolutely see how it is helping me to become ready for a new and BOLD decade. Quick snapshot of 2019 $2.2M in revenue12 team members158 travel days1 new eye Big Travel Year 2019 was a big travel year and I loved every minute of it! I spent 122 days at home in Switzerland, 83 days at my second home in Iceland and 158 days on the road. What may sound exhausting to some, is exciting to me. I love traveling and it is one of the reasons I wanted to build an online business. I don't want to have a local team or a local office. I want to be able to work whenever and wherever and that's what I am doing - and I love it.  Below is my travel schedule for the year, month by month.  January: 5 days Reykjavik → 20 days Zurich →  4 days Toronto → 3 days Phoenix February: → 4 days Laguna Beach → 7 days Reykjavik→  3 days Zurich → 7 days Nendaz (Switzerland) →  6 days Zurich March: → 3 days Amsterdam →  4 days Zurich → 10 days Reykjavik → 4 days Phoenix → 2 days San Diego →  3 days London → 4 days Reykjavik → 1 day Zurich April: 2 days Zurich → 12 days Dubai → 2 days Zurich → 1 day Amsterdam → 5 days Alicante → 4 days Zurich → 2 days Ascona → 1 day Zurich → 1 days Phoenix May: 2 days Phoenix → 13 days Zurich → 4 days Valencia → 6 days Reykjavik → 6 days Brand (Austria)  June: → 3 days Chicago → 4 days Zurich → 7 days Nendaz (Switzerland) → 12 days Zurich → 4 days Brand (Austria) July:→ 6 days Zurich → 25 days Reykjavik August:13 days Reykjavik → 9 days Zurich → 3 days Reykjavik → 6 days South of Iceland → 1 day Reykjavik September:1 day Reykjavik →  3 days Phoenix → 25 days New York → 1 day Phoenix October:→ 46 days New York → 26 days Zurich November:→ 4 days San Diego → 3 days Phoenix → 9 days Los Angeles → 4 days Zurich → 10 days Transatlantic Cruise(Genova, Marseille, Barcelona, Malaga) December: 8 days Transatlantic cruise (Barbados, Antigua, St. Maarten, Martinique, Guadeloupe) → 5 days Zurich → 2 days Stuttgart → 4 days Zurich → 4 days Alicante → 8 days Reykjavik The biggest traveling highlight of the year was going on a transatlantic cruise. I had been on a cruise once before when I went on an Abraham Hicks cruise to Alaska in 2016 but Martin, my husband, had never been on a cruise before. Since we are planning to go on a 3-week Antarctica cruise in 2022 to celebrate our 10 year wedding anniversary, Martin wanted to go on a cruise once before to see if he liked it. Turns out that we both loved it, especially the days at sea. On my previous cruise there were 2 separate days at sea but on this transatlantic cruise there were 5 consecutive days at sea.  There was something magical about crossing the Atlantic, the soft movement of the ship and the endless sea with not a single ship in sight. Martin and I were both able to completely relax and recharge which was so needed after a busy year. We are now even more excited about our dream cruise in 2022 to Antarctica where I'll make my dream of seeing penguins in their natural habitat a reality.  Growing Pains Let's rewind back to the end of 2018. I was feeling tired. In August 2018 I started a brand new group coaching and accountability program called SOMBA Momentum and I was also running 4 mastermind groups; 2 Momentum Masterminds, 1 Accelerator Mastermind and 1 VIP Mastermind. The plan was to retire the 2 Momentum Masterminds in favour of the new SOMBA Momentum program but for 4 months I was running 5 group programs instead of ideally only 3. I was running too many programs and I was running out of energy and I realised it. The year was coming to an end so I knew I could pull through but I began to wonder about 2019.  In October 2018, I started to think about merging two of my higher level masterminds, Accelerator and VIP, into one. I wanted to have more space and time in my calendar to be creative, create more content and finally write a book. Instead of taking a swift decision I went back and forth on whether I should merge Accelerator and VIP into one program or wait and see how many signups I got. To say that I agonized over this is an understatement. Since I was so indecisive on what to do, I also didn't do my best at marketing both programs. And suddenly it was almost Christmas and I realised that I had to make a decision.  On December 23, after one more sleepless night over this decision, I finally sent an email to those who had signed up for these two programs and announced to them that I was merging the two programs and upgrading all of those who had signed up for Accelerator to VIP. Of course Accelerator members were ecstatic about the change but I didn't feel so good for those who had already signed up for VIP so I gave them an extra bonus too. I felt relieved after the decision like I do after every big decision I make in my business. And then I thought to myself, why didn't I make this decision right away in October? Besides merging two programs, I also had to take a hard look and see if there was anything that I could stop doing or at least pause for a while. Already in October I had stopped recording new episodes for Sigrun Sparks which is a 90 sec daily audio experience. Still today my team is running the 100 episodes that I created from May to September 2018. In my mind I have just paused the production of new episodes and when the time is right I will start again.  At the end of December 2018 I didn't have the energy to record any new episodes for my podcast The Sigrun Show so we re-ran older episodes that I felt were good but hadn't received the downloads they deserved - and this turned out to be a good idea. I didn't have to record 10 new episodes and these episodes got a new life.  The decisions to stop something, merge something or pause something are not easy but  through this experience I believe I am much more willing to make a decision like that and make that decision faster than I was before. I had more growing pains to go through in 2019. It had been clear since I tripled my revenue from $340K to $1M in 2017 that I needed to grow my team but still hadn't.  There was something holding me back and I couldn't pinpoint what it was. Was I worried about the investment? Not really but maybe a tiny bit. Was I worried about not finding the right people? Partly yes as I had hired and fired a lot of contractors over the years. Was I worried about the time it takes to train them? A little bit. Was I worried about changing the team dynamic? Somewhat I guess. But overall I didn't have a clear answer on why I wasn't growing my team when we so obviously needed more help to achieve all the goals that I wanted to achieve.  As I stood in front of my mastermind group in February 2019 explaining to them my vision and listing all my goals for 2019, I realised that the biggest thing holding me back was my resistance to growing my team.  My mastermind buddies were amazed how far I have grown my business with such a small team but it was crystal clear to everyone in the room that the only way I was going to achieve my goals was to build a bigger team. Then one of my mastermind buddies, who rarely speaks up unless she has something important to say, said: “Sigrun, I think the reason you are not growing your team, is that you want to prove to the world, to women, that you, as a woman, can do it all on your own.” Boom! That hit me.  Yes, I want to prove to myself and prove to other women that they can do it. And my mastermind buddy continued: “Sigrun, you've proven that you can do it, you've already built a million dollar business”. Boom! Yes, I have. “Now build a dream team to achieve your vision”. She hit the nail on the head and I felt something being released, the resistance was less. The day before that memorable hot seat I had written and published three job descriptions. We took our time with the hiring, the ad was up for over a month, we got over 300 applications and then my team interviewed potential candidates and we gave them tests to complete. We ended up hiring 4 employees instead of 3, although a few months later we had to let one of them go.  Overall I added 5 members to my team in 2019, plus I hired an event manager as a contractor and 4 new coaches for my programs. Today I feel no resistance to growing the team, actually I feel the opposite, I am constantly thinking about what role I want to hire next and if I know someone I could hire. I am really enjoying building a dream team. Living in New York In February I said to my husband: “I would love to live in New York for a month.”“Let‘s do it”, he said. A few hours later we found the perfect studio apartment in the middle of Manhattan. The dream of living somewhere else for a month was no longer a dream. It was going to happen and it happened in September 2019. We moved to New York for a month without big plans. Interestingly, I got several invitations to events even if I didn‘t tell anyone that I was going to be in New York. Somehow the Universe sent me people and/or events that happened exactly during the time I was in New York. And of course I took advantage of that.  The first thing we did was to set up our office space. As luck would have it, there were two tables in our studio and two monitors! We had to get a few things, like a stand for my microphone and keyboards as we had not thought everything through when we packed for the trip. Martin didn't mind going shopping because all the things we needed were in our favourite shop in New York - B&H. I think Martin went there at least 4 times during our stay if not more often. We quickly established a routine in our new home-for-a-month. Martin would go to Starbucks in the morning and get a Latte Macchiato for himself and a Chai Tea Latte with almond milk for me. We would work in the morning from 9am to 12pm and then go to lunch at one of the many restaurants around our area.  We would then work in the afternoon from 1pm to 6pm and then go out for dinner. Our studio apartment had a decent kitchen but neither of us like to cook and New York just has so many great restaurants. The view from the apartment was amazing so I took a picture every morning and every evening. I also used the opportunity to have a photoshoot in New York, right after I arrived. We did one inside the apartment and another one outdoors just before we left New York.  September turned out to be a great month to go to events and meet people. The first event I went to was Marie Forleo's book launch in New York were I met a few fellow B-Schoolers (I did B-School in 2013) and fans.  I met up with Jon Briggs who does trailers for people like Mark Schaefer and Gary Vee and he introduced me Steve Cohen, the most connected man in the world and producer for the Altucher Show. Steve then invited me to attend two events with James Altucher, one was were he did stand-up comedy and the second one was with Ryan Holiday where they were discussing his new book. At that event I met Derek Halpern, who sat down at my table.  And then I was invited to Selena Soo's VIP Networking Dinner with 30 other entrepreneurs and media people. You may or may not know the people I have mentioned. My point isn't the name dropping but the fact that you can meet so many people in New York is amazing. No wonder a lot of entrepreneurs live in New York! New eye 2019 was the year that I finally had an eye operation. Since 6 years I've known that I have a cataract in my right eye. I didn't see it coming, it happened gradually. I was having all kinds of issues in the right side of my body which were not all explainable so I thought about going to the eye doctor. The eye doctor didn't see anything wrong with my right eye, so I asked him to look again. And then he shouted: You have a cataract! I was in shock. Isn't that something that 70-80 year old people get? Obviously there are exceptions and I am one of them. The eye doctor wanted to operate right away but I didn't trust him. I believed him when he said I had a cataract but I didn't think operating so fast was a good idea and also not by a local eye doctor that rarely does eye operations. I got a second and a third opinion, both eye doctors agreed with me to wait. This was six years ago. What nobody told me back then is that you shouldn't wait too long. Earlier this year I had lost all sight on my right. I see a bit of colour but that's it. It is like looking through a white paper bag. Check what you see, it's not much I can tell you. My husband noticed that my right eye had started to wander off and didn't look straight. We even started to see this in pictures of me. It was time to have that eye operation. There were two reasons why I waited so long, one was that the more experienced eye doctors recommended it and second, I wanted the latest and best technology. I had done my research and found out that there is a multifocal lens you can get as a replacement when they move your own lens. And I decided that was what I wanted. I wanted to be able to walk around and use my computer and read a book without glasses. In July I had an appointment at an eye clinic in Zurich. They did all kinds of test on my right eye but it was very hard to measure anything because my right eye is like a white paper bag where I don't even see what I am supposed to be looking at. The results were devastating, even more shocking than having the cataract in the first place. You cannot have the multifocal lens, the eye doctor said. I was in shock ... and cried when I got outside the eye clinic. I had waited too long…  But I had been waiting too long to get the right treatment and was not willing to take no for an answer so I asked for a second appointment with the head doctor of the clinic. An appointment was set up for August and I flew especially from Iceland to Switzerland. At the clinic I was first sent to a different doctor who told me all about a test that we had to do to simulate the eye operation. I asked again to see the head doctor and after a bit of back and forth I could finally see her - and she agreed to the multifocal lens that I originally wanted. ⠀⠀⠀⠀⠀⠀⠀ A date for the eye surgery was set - Tuesday October 8, 2019. According to the eye doctors all went well but it took me a few days to recover. Within 2 days I could see 100% with my right eye and it was amazing to be able to read a book and sit at computer without needing glasses.  A few days later though, my eye sight dropped to 60%, I noticed as we were driving that I couldn't read the motorway signs anymore. The eye doctors had warned me that because my cataract was so strong, that I would most definitely have to have a post-cataract eye laser operation about 3 months after the first operation.  Instead of waiting 3 months the eye doctors decided to do the second operation only 3 weeks after the first operation to improve my eyesight. The date for the 2nd operation was November 18, 2019. I felt an immediate improvement and in the eye test that I did right afterwards I guessed that my eyesight was at 80%.  Just before Christmas 2019 I was invited for a final check and my eyesight had improved even more. Now I have 100% eyesight in my right eye! What a relief after everything. I just need to have the left eye operated at some point but probably not until 2021. Finances When I read other people's year in review blog posts, I am naturally always curious about their numbers because I am a business coach and I help women make money. It would be weird if I wasn't interested in numbers. This is why I'm including this detailed section with my revenue and costs because I know you're curious, too. Total Revenue in 2019 was $2M The 2019 results are a $500K revenue increase from 2018 which is over 30% growth. I started the year aiming to double the revenue from $1.5M in 2018 to $3M in 2019 but already by the end of January I adjusted the projection to $2.5M, so I am pretty happy with our results, especially considering all the issues we had with Facebook ads in all of our launches. The revenue for SOMBA in 2019 was similar to our SOMBA revenue in 2018 and the key growth area was my new group coaching and accountability program, SOMBA Momentum.  SOMBA revenue was $1.1M in 2019 Although it wasn't our original plan, my team and I did three SOMBA launches in 2019. The original plan was to do two launches, like in 2018, but in January and June, instead of January and September. Our reasoning was that it would be good to have people start just before we run a 60-day summer challenge inside SOMBA called SOMBA Summer School. But our June launch didn't work out the way we wanted, partly due to Facebook ads and partly due to the heat wave that went over Europe in the week of our launch. That's why we added a September launch and were able to close off with over a $1M in SOMBA revenue. Our Facebook ad troubles started already in September 2018 when we hit an invisible daily ad spending limit and couldn't spend our ad budget. Despite talking to three Facebook ad experts, none of them could figure out what was happening.  It was actually Martin, my husband, who knows nothing about Facebook ads that figured out that there was a limit on our daily ad spend. Our Facebook ad manager was sceptical that this was the reason but after checking with Facebook, turns out that Martin was right and Facebook was willing to increase our invisible daily ad spend limit. Unfortunately this was already on our open cart day so it was too late.  In the three launches in 2019 our Facebook ads issues were around ad disapprovals. We've had to completely change the language of our ad copy and also our landing pages and sales pages to get through the eagle eye of Facebook. Getting a lot of ads disapproved increased costs so overall lead cost went up in all three launches.  A lot of time was also spent on writing ad copy, much more than in previous years, which is something we have to factor in now. In our latest launch we feel we have finally got the hang of getting our ads approved and currently our Facebook ads are running smoothly - fingers crossed! Mastermind groups revenue was $1M In 2019 we ran two group programs; SOMBA Momentum, a group coaching and accountability program, and VIP Mastermind, a true mastermind program. Both are 12 month programs but the sales process is very different. VIP Mastermind starts once a year, in January, Momentum on the other hand starts at any time. Most of our Mastermind group clients come from SOMBA and therefore we don't need to run any ads or launch these two programs. In January 2020 starts a new program, RED CIRCLE, which is for women who are already making $500K or more.  Other revenue streams were over $100K Under other revenue streams falls the Selfmade Summit, my biggest and boldest project to date, happening in June 2020 in Reykjavik, Iceland. We soft-launched our super early bird tickets during SIGRUN LIVE in October and they sold out in 48 hrs.  Net Profit was 10% or $220K When most online entrepreneurs talk about profit, they actually mean salary, they sometimes even call it take-home-profit. They run their businesses as sole proprietorships and any profit they make is actually their salary.  I've always run my business as a limited liability company and therefore any profit my company makes is not my salary but a profit that belongs to the company. In some countries it makes sense to pay yourself dividends from your company profit but in Switzerland that doesn't make sense because the tax dividends double. First you pay tax on your company profit before you can pay yourself dividends and then you pay income tax on the dividends. The best way to pay myself is through a salary. When I talk about profit, I mean company profit, after salary, company taxes, depreciation of company assets and currency losses or gains. And that's a very different profit than the one most online entrepreneurs talk about. I actually don't want a lot of profit in my business, a 5% profit is more than enough for a business that I never plan to sell.  Instead I want to invest any potential profit into the growth of my business before the end of the year. This investment can be in the form of a new project like a venue for a conference, larger ad budget, expanding my team, creating an investment fund etc.  Next time you hear someone talk about profit, ask them what kind of profit they are talking about.  If I would calculate profit like most online entrepreneurs do I could easily have a 50% profit in my business but that would not be smart business- and tax-wise and that's why I don't do it. Total costs were $1.9M Employees & contractors $700KThe biggest expense in my business is paying people. This includes me and my husband, all employees, all contractors, and all outsourced tasks. My team now consists of 4 full-time employees, 8 part-time employees/contractors, a 2-people podcasting team, 3 external coaches, and I regularly work with photographers and videographers. In addition we have several tasks that we outsource e.g. transcription services. It gives me great joy to be able to employ people and now that I have gotten over my resistance of growing my team, I love building a dream team and paying good salaries. I pay myself a six figure salary since 2017. For the first three years of my business I didn't pay myself any salary so I am making up for that now.  Live Event Cost $120K Once a year my team and I hold a live event in Zurich, Switzerland called SIGRUN LIVE for our SOMBA students and Mastermind members. This year I invested over six figures to fly in my team for a whole week and create an amazing 2-day event for our community. In 2020, Sigrun Live will be an even bigger investment as we are making it a 3-day event, 2 days for SOMBAs and 1 Mastermind day for Mastermind members. My team is already excited and I hope you are excited, too - get on the waitlist for SOMBA if you are not already a student. Facebook Ads $200K When my clients ask me which amount they should invest into Facebook ads, I tell them that investing 10% of the revenue you want to have in your launch is pretty normal. If you want to have a million dollar launch, you need to be willing to invest $100K into paid ads. In 2019 we spent 10% of our total revenue on Facebook ads and that was too much. The reason why we spent so much was that we had a lot of issues with ads in 2019. Affiliates $200K We work with affiliates to sell our SOMBA program. All our affiliates are former and current SOMBA students or Mastermind members and know the SOMBA program in and out. Their success stories are the best proof of the effectiveness of the program. Affiliates get a 40% commission for every SOMBA sale. Coaching $90K I believe in investing forward. I invest a lot of money in masterminds and coaches every year. In 2019, I invested in two masterminds, one was $40K and the other one $50K. If you want to add $500K to your revenue then you need to be willing to invest $50K in coaching. Besides masterminds I also invest in coaching and consulting when the need arrives. Travel $150K Travel is a big part of my life and business. This is one of the reasons I started my business in the first place. I wanted to be able to live in two countries and travel the world. 90% of my travel is for business and therefore my travel costs are probably higher than in most online businesses.  Both of my masterminds in 2019 were in the US so I did 6 trips there to attend retreats and other events. A part of the travel costs is travel that my team has taken. I have always had a virtual team but 2019 was the first year where I brought my team together and more than once. In February I flew to Toronto to work with my launch manager and in June I flew my launch manager and my new executive assistant to Zurich. Then for my live event in October I flew in team members to Switzerland from the US, Canada, Italy, and the UK. Under travel costs falls also accommodations and meals. Selfmade Summit I cannot end a year in review without speaking about the Selfmade Summit.  The seeds had been set for a while. I knew that one day I would do a conference but I didn't know when or what it would be about.  October 2018 I started to feel ready. My VIP Mastermind clients were in Iceland with me and I decided to show them Harpa, the Icelandic concert hall. If you haven't heard of Harpa, imagine the Sydney Opera house and then a more modern version with a glass facade at the harbour of Reykjavik. That's Harpa.  Harpa was built between 2007 and 2011. I originally studied architecture and was fascinated by Harpa from day one. I love how the outer structure of a glass facade changes with the seasons, sunlight and artificial light. It is a building that has been praised in magazines around the world, not just for its looks but also because of its sound. Harpa was designed as a concert center but equally works as a conference center. It has many multifunctional event spaces plus the main concert hall called Eldborg which translates to fire city.  When I saw Eldborg for the first time, I had to catch my breath, it was so beautiful and fiercely red. I instantly knew it: this was my event space. So when my VIP Mastermind clients came to Iceland last October I decided to show them my dream event space. I booked us a tour of the building and then we came into the red room called Eldborg. They fell in love just like me and then asked me: Sigrun, when are you going to book it? “Now,” I said. I opened up my laptop and booked the venue. I put a date on my dream, the rest is just logistics. The last 12 months have been quite a journey. It's been scary, frustrating, annoying but also so exciting which makes up for everything else.  I came up with the concept of the conference, decided on a name, worked with three different event consultants to plan the best conference experience, hired an event planner after offers and negotiations from 5 different event agencies, booked speakers and sold out super early bird tickets….  My team and I have been busy creating a one-of-a-kind conference.  And I cannot wait to see you in Iceland June 18-19, 2020. Tickets are on sale now for The Selfmade Summit in Reykjavik, Iceland. I wish you a Happy New Year and all the best for 2020.

Michael O’ Neal is a multi-faced entrepreneur who is a podcaster, speaker, coach, YouTuber and drummer. In this episode, Michael and Allison discuss their shared experience of losing both their parents (and their dogs) way too young. Hear the heartwarming stories of how Michael’s dad passed after winning a jeopardy question and how Alli’s passed at a cookout his him with a cigar in his hand. And how these tragedies profoundly affected both of their lives. Our Favorite Moments: Michael coaches Alli on how to be a better podcaster What not to do after someone passes away The most unselfish way to help someone who is experiencing a loss Why it’s imperative to record your parents stories now How to say yes opportunities that scare you The difference between average people and extraordinary people ABOUT MICHAEL: While the word unemployable might strike fear in the hearts of some, Micheal reframes it to be “Proudly” unemployable meaning to take your skills, hobbies, and passions and turn them into a thriving business you can scale in your underwear. On his award-winning show, The Solopreneur Hour, Michael O'Neal chats with other unemployable icons and successful gamechangers to learn how to take your skills and hobbies and turn them into a business. Nominated As "Best New Show of 2013" by Stitcher Radio, his guests range in professions from comedy, to acting, to the NFL, to UFC and MMA, to Top Music Stars, to Millionaires, to Business Experts, to Real Estate moguls, and everything in between. Guests like James Altucher, Adam Carolla, Hines Ward, Sam Jones, Tucker Max, Jonathan Fields, Derek Halpern, Pat Flynn, Amy Porterfield, John Lee Dumas, Chris Ducker, Chris Brogan, Guy Kawasaki, Mike Johnston, Rich Franklin, Jack Canfield, Michael Gerber, and many more, these casual conversations contain tons of action-inducing content wrapped up in an entertaining candy shell. Follow Michael at www.SoloHour.com.

Have you ever stumbled upon a great landing page and wished you could see all the emails that followed without opting in?   Have you ever seen a Facebook ad with killer copy and wondered how they nurtured their audience later to buy?   Well, now you can!   I recently discovered Swiped.co ...   Profitable Marketing Inspiration & Analysis The place for copywriters & marketing minds to dissect & discuss great marketing examples.     How to Use It to Improve Your Copy   Just type in Swiped.co …   And you can browse through examples of marketing copy and images based on…   Niche, like: - Advertising - Arts and Crafts - Beauty - Blogging - Business Opportunity - Consulting - Copywriting - eCommerce - Education - Entrepreneurship - Health & Wellness - Online Business And lots more! You can also search by type, for example: - Affiliate emails - Banner Ads - Call to Action - Checkout - Direct Mail - Email - Email Opt-in - Facebook Ads - Free Offers - Homepage - Landing Page - Long copy - Print ad - Sales Letters - Social Media - and so many more!     For example, as a search combination, when I clicked “Online Business” and “Facebook Ad,” Swiped.co delivered 7 results of ads from Tai Lopez, Ryan Deiss, GoDaddy, Derek Halpern, Digital Marketer, and Click Funnels.   I’ll include a screenshot in the shownotes for you to take a look at:     Then, you can click on each of these 7 to see more...both the images they used and the copy they wrote with the ads.   There are also key takeaways below about why the ad and copy is effective, so you can learn from it too!     People ask me all the time, “How can I improve my copy?”   The BEST way is to look at examples from others that catch your eye...that make you want to click and go further…   Then, emulate them!   Don’t copy them...but model off of them with your own unique voice and style.     So, as a quick copy tip for you today, type in Swiped.co, and check out some examples to help you with whatever you are working on writing for your business right now.     Then, come tell me @LaptopLaura on social media or via email Laura@CopyThatPops.com how it worked for you!   Talk to you next time when we’ll find more ways to write copy that pops!       Take Action Now on Your Bestselling Book!   TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] ACCELERATOR: How to write a great book & hit bestseller! [not free ;)]   Have you ever stumbled upon a great landing page and wished you could see all the emails that followed without opting in? Have you ever seen a Facebook ad with killer copy and wondered how they nurtured their audience later to buy? Well, now you can! I recently discovered Swiped.co ... Profitable Marketing Inspiration & Analysis The place for copywriters & marketing minds to dissect & discuss great marketing examples.   How to Use It to Improve Your Copy Just type in Swiped.co … And you can browse through examples of marketing copy and images based on… Niche, like: - Advertising - Arts and Crafts - Beauty - Blogging - Business Opportunity - Consulting - Copywriting - eCommerce - Education - Entrepreneurship - Health & Wellness - Online Business And lots more! You can also search by type, for example: - Affiliate emails - Banner Ads - Call to Action - Checkout - Direct Mail - Email - Email Opt-in - Facebook Ads - Free Offers - Homepage - Landing Page - Long copy - Print ad - Sales Letters - Social Media - and so many more!   For example, as a search combination, when I clicked “Online Business” and “Facebook Ad,” Swiped.co delivered 7 results of ads from Tai Lopez, Ryan Deiss, GoDaddy, Derek Halpern, Digital Marketer, and Click Funnels. I’ll include a screenshot in the shownotes for you to take a look at: Then, you can click on each of these 7 to see more...both the images they used and the copy they wrote with the ads. There are also key takeaways below about why the ad and copy is effective, so you can learn from it too!   People ask me all the time, “How can I improve my copy?” The BEST way is to look at examples from others that catch your eye...that make you want to click and go further… Then, emulate them! Don’t copy them...but model off of them with your own unique voice and style.   So, as a quick copy tip for you today, type in Swiped.co, and check out some examples to help you with whatever you are working on writing for your business right now.   Then, come tell me @LaptopLaura on social media or via email Laura@CopyThatPops.com how it worked for you! Talk to you next time when we’ll find more ways to write copy that pops!     Take Action Now on Your Bestselling Book! TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] ACCELERATOR: How to write a great book & hit bestseller! [not free ;)]   Have you ever stumbled upon a great landing page and wished you could see all the emails that followed without opting in? Have you ever seen a Facebook ad with killer copy and wondered how they nurtured their audience later to buy? Well, now you can! I recently discovered Swiped.co ... Profitable Marketing Inspiration & Analysis The place for copywriters & marketing minds to dissect & discuss great marketing examples.   How to Use It to Improve Your Copy Just type in Swiped.co … And you can browse through examples of marketing copy and images based on… Niche, like: - Advertising - Arts and Crafts - Beauty - Blogging - Business Opportunity - Consulting - Copywriting - eCommerce - Education - Entrepreneurship - Health & Wellness - Online Business And lots more! You can also search by type, for example: - Affiliate emails - Banner Ads - Call to Action - Checkout - Direct Mail - Email - Email Opt-in - Facebook Ads - Free Offers - Homepage - Landing Page - Long copy - Print ad - Sales Letters - Social Media - and so many more!   For example, as a search combination, when I clicked “Online Business” and “Facebook Ad,” Swiped.co delivered 7 results of ads from Tai Lopez, Ryan Deiss, GoDaddy, Derek Halpern, Digital Marketer, and Click Funnels. I’ll include a screenshot in the shownotes for you to take a look at: Then, you can click on each of these 7 to see more...both the images they used and the copy they wrote with the ads. There are also key takeaways below about why the ad and copy is effective, so you can learn from it too!   People ask me all the time, “How can I improve my copy?” The BEST way is to look at examples from others that catch your eye...that make you want to click and go further… Then, emulate them! Don’t copy them...but model off of them with your own unique voice and style.   So, as a quick copy tip for you today, type in Swiped.co, and check out some examples to help you with whatever you are working on writing for your business right now.   Then, come tell me @LaptopLaura on social media or via email Laura@CopyThatPops.com how it worked for you! Talk to you next time when we’ll find more ways to write copy that pops!     Take Action Now on Your Bestselling Book! TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] ACCELERATOR: How to write a great book & hit bestseller! [not free ;)]    Click here to access full shownote

Who or What Part 2 with Pat Flynn, Derek Halpern, and Kevin Harrington For information regarding your data privacy, visit acast.com/privacy (https://www.acast.com/privacy)

Hi everyone, today I'm talking to Derek Halpern of Social Triggers, a popular online marketing blog. In today's interview, we talk about how Derek went from being a celebrity gossip columnist to a corporate employee in a Fortune 100 company, to striking it out on his own again as an entrepreneur and the content strategy he used to grow Social Triggers from nothing to 70,000 subscribers in just 16 months. (Today his website claims 300,000.) Click here for show notes.  Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

On Today's show, I interview my dear friend Joana Galvão. Joana Galvão is the co-founder of Gif Design Studios, an award-winning design agency specializing in brand identities and conversion-obsessed design. Based in Porto, Portugal, with a team of 10 designers and developers, Gif Design Studios offers the full range of print and digital design services to industry leaders in seventeen countries on five continents. Joana speaks internationally on the power of design and creativity and her work has been featured in the Guardian UK, Brand Brilliance, and Digital Arts magazine. On today's episode, here's what we cover: Learn how planning her first art show in college landed her 3 job offers How she got started freelancing while working at an agency Inspired by Marie Forleo, she asked herself “Wouldn't it Be Great If,” put herself out there, and manifested enough client work to invest in B-School In her first year in business, she went from freelancer to owning an agency and created a productized service Why she uses a template for everything - including what she does on her sales calls, what she asks in her in-take forms, the phases of design How she recommends designers get booked solid How great it can be to have talk triggers, something she learned about from Jay Baer Why always delivering things on time, sending thoughtful postcards and giving extra attention to her clients helped her land a ton of referrals Why designers should try to get featured where their clients are, not where their competition is Hear the story about how she found her first hire and how she and her husband (then boyfriend) started their agency Listen to the story about how she put herself out there, and even pulled an all nighter and got to meet Selena Soo, Derek Halpern, and Lewis Howes in person Why networking at high ticket events are the ones to get the most referrals Why she solely focuses on sales, speaking, and being a creative director Learn what she does that gets the most leads Learn how she's priced her website projects since starting her agency 5 years ago How she collaborates with her clients and other creatives to get the project moving on time And how she stays inspired but learn what she does to start her day Links mentioned: Joana's Instagram Marie Forleo's Web Site Marie Forleo's B-School   Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to join the free community! Let's connect on Instagram!

This is interview part two with Primoz Bozic. In this podcast you will learn: Why you should prioritize your writing around projects and not focuses purely on output Why Primoz tracks his writing habits, including energy and focus, to get past his tiredness How Primoz became friends with Derek Halpern and how Derek became a mentor to Primoz About our guest, Primoz Bozic Primoz Bozic went from being a 20-year old Slovenian socially awkward computer science student earning $7/hour with no connections, no experience, and no business knowledge, to earning multiple 6 figures with his online business. Now he is an online business coach for top performers and helps his audience grow their online businesses with 10-25,000 word Ultimate Guides. Primoz is kindly sharing his blueprint for growing his online business with Ultimate Guides which you can view at https://www.primozbozic.com/adam. About our host, Adam Rogers Adam Rogers is the host and producer of the Boston Content Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Rogers but it's nighttime. He loves writing, but he's sure it hates him. He's a lover of books, music, guitars, and his wife Lacey. Find Adam on: Twitter: @AdamRogersUK LinkedIn

Shownotes: http://fizzleshow.com/296 What are the variables we need to think about when we decide on pricing? How much of an effect does pricing have on certain types of customers? Can pricing a premium product at a higher mark actually increase sales? The price tag that you place on your product or service has an obvious effect on your income and revenue. It also has other less obvious effects and that's what we're talking about today. We want to give you a bunch of new ways to think about pricing smartly and what it can do for your business! In this episode we discuss what influences our perception of prices, value hierarchies, redefining what is actually being sold and the relationship between prices and prospective customers. We also get into some exercise and questions that might help you think about these concepts in new ways. Today on the show we are joined by Aiden Fishbein and Joe Kerns who will be helping us unpack these problems. Both Aiden and Joe have some great perspectives and expertise in areas that can really push your strategy forward. We also talk about knowing your value, clarifying your vision and a few actionable steps to get the process started. For all this and more, be sure to tune in! Key Points From This Episode: • The strange relationship we can foster with price tags. [0:07:50.7] • Introducing the topics of pricing, value and thresholds. [0:10:32.3] • The different elements that go into pricing when you start out. [0:14:39.5] • Hierarchies and ladders in the extraction of value. [0:18:01.6] • The usefulness and benefits of aiming higher with clients. [0:21:30.4] • Figuring out what clients are actually paying you for. [0:24:02.6] • Reconciling the disparate meanings of value. [0:28:34.8] • Starting with your own sense of value and selling to yourself. [0:32:30.5] • The difference that charging for a service makes to a process. [0:37:10.3] • Knowing your value and how this impacts your perspective on sales. [0:41:25.2] • Clearing up your own vision and clarifying your ideal customer. [0:45:49.3] • The transformation you are offering and the net that this casts. [0:50:15.6] • Pricing tiers, premium products and testing out a number of options. [0:54:02.6] • A journalling exercise around what money means to us. [0:59:20.0] • How to take the next step in your own pricing decisions. [1:05:03.2] • And much more! Links Mentioned in Today's Episode: • Fizzle — https://fizzle.co/ • discover.bot — https://discover.bot/fizzle/ • Gusto — https://gusto.com/fizzle • Aiden Fishbein — https://www.linkedin.com/in/aiden-fishbein-05156830 • Joe Kerns • Joey Diaz — https://www.imdb.com/name/nm0224995/ • Joe Rogan — https://www.joerogan.com/ • Derek Halpern — https://socialtriggers.com/ • Robert Frost — https://www.poetryfoundation.org/poets/robert-frost • Aubrey Marcus — https://www.aubreymarcus.com/ • Onnit — https://www.onnit.com/ • Donald Miller — http://storylineblog.com/ • StoryBrand — https://storybrand.com/ • Tony Robbins — https://www.tonyrobbins.com/ • Patriot Act with Hasan Minhaj — https://www.rottentomatoes.com/tv/patriotactwithhasanminhaj/ • Chris Johnson — https://www.linkedin.com/in/genuinechris • Simplifilm — https://simplifilm.com/ • Gary Vaynerchuk — https://www.garyvaynerchuk.com/ • Fizzle 80/20 Copywriting Guide — https://fizzle.co/sparkline/writing-copy-for-web • Avatar — https://www.imdb.com/title/tt0499549/ • The Financial Wisdom of Ebenezer Scrooge — https://www.amazon.com/Financial-Wisdom-Ebenezer-Scrooge-Relationship/dp/0757307663 • Jim Rohn — https://www.jimrohn.com/ • Corbett Barr on Twitter — https://twitter.com/CorbettBarr • Chase Reeves on Twitter — https://twitter.com/chase_reeves • Fizzle Sparkline — https://fizzle.co/sparkline • Fizzle Goals Course — https://fizzle.co/courses/goals • Fizzle Journaling Course — https://fizzle.co/courses/journal • Fizzle Try 5 — http://fizzle.co/try5 • Fizzle Essentials of Web Design Course — https://fizzle.co/library/essentials-of-website-design-for-business-builders • Fizzle Website Tune Up Curse — https://fizzle.co/courses/tuneup • Fizzle Roadmap — https://fizzle.co/sparkline/small-business-roadmap-1-clarity • Start A Blog That Matters Course — https://fizzle.co/start-a-blog-that-matters • Fizzle Toolkit — https://fizzle.co/toolkit • Fizzle Craft + Commerce — https://fizzle.co/sparkline/craft-commerce • Fizzle Project Management for Entrepreneurs — https://fizzle.co/sparkline/project-management-for-entrepreneurs • Fizzle Hosting — https://fizzle.co/hosting

Derek Halpern from Social Triggers, Omar Zenhom from The Hundred Dollar MBA Show, and Chris Ducker, author of Rise of the YouPreneur share unconventional ways to network with people, give you the rundown on how to build your inner circle and teach you how to be the best entrepreneur you can be. Here’s what Travis,… The post Build Your Network (http://www.buildyournetwork.co) . For information regarding your data privacy, visit acast.com/privacy (https://www.acast.com/privacy)

Show Notes: http://fizzleshow.co/284 Can losing your job be the best thing to happen to you? How do you convert social media followers to website traffic? Once you have a big social media audience is selling a product or service easy? These are the questions we are fielding today from our Fizzle Forums in the round up! Although quite specific to each person posing the question there is a lot to unpack and hopefully enough for most of our audience to relate to on some level. In this episode, we look at each of these topics and really try and draw out the best advice we can muster for you and your business. We examine what it means to really go beyond the call of duty and give your business your all, we discuss the value of social followings and what remains ever valuable in today's online climate. We also talk about monetization and the importance of a personal touch on Instagram. We look at good examples of familiar and prominent entrepreneurs to exemplify approaches to these issues, notably Joe Rogan and Gary Vaynerchuk, names you will most surely be used to hearing! So for all this and much more be sure to tune in with us Fizzlers! Key Points From This Episode: • Losing my job was the best thing that ever happened to me! [0:05:10.8] • Going beyond the basics and being consumed with finding your clients. [0:13:15.3] • The genesis of this approach to success. [0:16:45.9] • Converting Instagram follows to website traffic. [0:21:59.3] • Making a launch fun and personal on a social media platform. [0:30:58.2] • Monetization of a large social following. [0:37:20.3] • The constant importance of writing in the evolving landscape of content. [0:43:56.2] • And much more! Links Mentioned in Today's Episode: • Fizzle — https://fizzle.co/ • Yelp! — https://www.yelp.com/ • Derek Halpern — https://socialtriggers.com/ • Gary Vaynerchuk — https://www.garyvaynerchuk.com/ • Jab, Jab Jab, Right Hook — https://www.garyvaynerchuk.com/the-one-thing-i-didnt-clarify-enough-in-jab-jab-jab-right-hook/ • Aubrey Marcus — https://www.aubreymarcus.com/ • Joe Rogan — https://www.joerogan.com/ • Kylie Jenner — https://www.instagram.com/kyliejenner/?hl=en • Simplified Planner — https://www.emilyley.com/collections/simplified-planner • Elon Musk — https://www.forbes.com/profile/elon-musk/#675c97937999 • Patreon — https://www.patreon.com/ • Courage and Clarity — https://www.courageandclarity.com/ • Corbett Barr on Twitter — https://twitter.com/CorbettBarr • Chase Reeves on Twitter — https://twitter.com/chase_reeves • Start A Blog That Matters Course — https://fizzle.co/start-a-blog-that-matters • Fizzle 80/20 Copywriting Guide — https://fizzle.co/sparkline/writing-copy-for-web • Fizzle Toolkit — https://fizzle.co/toolkit • Fizzle Goals Course — https://fizzle.co/courses/goals • Fizzle Journaling Course — https://fizzle.co/courses/journal • Fizzle Roadmap — https://fizzle.co/sparkline/small-business-roadmap-1-clarity • Fizzle Craft + Commerce — https://fizzle.co/sparkline/craft-commerce • Fizzle Project Management for Entrepreneurs — https://fizzle.co/sparkline/project-management-for-entrepreneurs • Fizzle Try 5 — http://fizzle.co/try5 • Fizzle Hosting — https://fizzle.co/hosting

Shownotes: http://fizzleshow.co/282 Have you ever shared ideas with colleagues, a mentor or a student? Has this become a point of concern around originality, ownership or intellectual property? How do we go about navigating these potentially dangerous waters? We at Fizzle are all too familiar with the perils of these types of feelings but we are also here to tell you how you can get past these issues and transcend the games of jealousy and possessiveness. In this episode we begin by unpacking the different ways in which we can run in trouble over the ownership of ideas. From there, the discussion turns to some rumination on the freedom of ideas and we look at the history of jazz as a great example of legacy, tradition and individuality. We also talk about how the communication and reproduction of similar ideas can lead to a rising tide for everyone and how generosity and grace can beget great rewards. A big takeaway from the talk is how reliant any type of culture or progress is on the borrowing and reinterpretation of ideas. With that in mind we want to inspire you to command and negotiate these areas with joy and openness for your and others' success. Tune in to hear it all! Key Points From This Episode: • Community over competition and the sharing of ideas. [0:06:12.4] • Our fears around upsetting our teachers and collaborators. [0:08:41.2] • The spirit of creativity, jazz and the borrowing of ideas. [0:12:19.7] • The two different views on the limits of intellectual property. [0:16:53.6] • Culture or the history of who is borrowing from whom. [0:19:27.4] • The rising tide and the insecurity of intellectual possessiveness. [0:25:29.2] • Leadership, stepping back and allowing others to shine. [0:31:21.8] • The link between generosity and your own success. [0:35:03.5] • Understanding the relationship from both points of view. [0:39:21.2] • A commitment to honesty and working through difficulty. [0:45:24.2] • The continual opportunity for succeeding together with collaborators. [0:51:33.1] • And much more! Links Mentioned in Today's Episode: • Fizzle — https://fizzle.co/ • Everything Is A Remix — https://www.everythingisaremix.info/ • Star Wars — https://www.starwars.com/ • Akira Kurosawa — https://www.imdb.com/name/nm0000041/ • Courage and Clarity — https://www.courageandclarity.com/ • Corbett Barr on Twitter — https://twitter.com/CorbettBarr • Chase Reeves on Twitter — https://twitter.com/chase_reeves • Miles Davis — https://www.milesdavis.com/ • John Coltrane — https://www.allmusic.com/artist/john-coltrane-mn0000175553 • Wes Montgomery — http://www.wesmontgomery.com/home/ • Thelonius Monk — https://www.theguardian.com/music/musicblog/2017/nov/06/get-inside-the-music-the-ineffable-genius-of-thelonious-monk • Maria Popova — https://www.brainpickings.org/ • Austin Kleon — https://austinkleon.com/ • Brené Brown — https://brenebrown.com/ • Elizabeth Gilbert — https://www.elizabethgilbert.com/ • Glennon Doyle — https://www.thecut.com/2018/04/glennon-doyle-is-coming-to-get-the-white-women.html • Rob Bell — https://robbell.com/ • Derek Halpern — https://socialtriggers.com/ • Rudyard Kipling — https://www.poetryfoundation.org/poets/rudyard-kipling • StoryBrand — https://storybrand.com/ • Science of People — https://www.scienceofpeople.com/ • Robin Williams — https://www.imdb.com/name/nm0000245/ • The Art of Low Competition Business Ideas — https://fizzle.co/sparkline/the-art-of-low-competition-business-ideas-fs129 • The Difference — https://fizzle.co/sparkline/the-difference-copying-your-mentors-vs-becoming-your-best-self • Gary Vaynerchuk — https://www.garyvaynerchuk.com/ • Gary Vaynerchuk's 3 Most Power Strategies for Getting More… — https://fizzle.co/sparkline/gary-vaynerchuk-on-getting-more-visitors • Start A Blog That Matters Course — https://fizzle.co/start-a-blog-that-matters • Fizzle 80/20 Copywriting Guide — https://fizzle.co/sparkline/writing-copy-for-web • Fizzle Try 5 — http://fizzle.co/try5 • Fizzle Toolkit — https://fizzle.co/toolkit • Fizzle Goals Course — https://fizzle.co/courses/goals • Fizzle Journaling Course — https://fizzle.co/courses/journal • Fizzle Roadmap — https://fizzle.co/sparkline/small-business-roadmap-1-clarity • Fizzle Craft + Commerce — https://fizzle.co/sparkline/craft-commerce • Fizzle Project Management for Entrepreneurs — https://fizzle.co/sparkline/project-management-for-entrepreneurs • Energizer Planning Method Episode — https://fizzle.co/sparkline/energizer-planning-method-get-year-back-track-fs215 • 15 Minute Weekly Planner —https://www.courageandclarity.com/plan/

When you take who you are and what you’re about and share that openly by way of online content, you not only get to create a beautiful thing and impact many lives but you can build a viable business. Today, I share about some of the top mentors in the online marketing space to get you going on this train of thinking and begin to see what’s possible for you. Visit http://thetruthaboutliving.com/podcast/ for the complete show notes of every podcast episode. Topics Discussed in this Episode: Inspiration from some influential leaders in the blogging space or the online marketing space The Smart Passive Income Blog by Pat Flynn Blogging with Amy Lynn Andrews Project Life Mastery by Stefan James Other mentors that you can check out: Neil Patel, Chris Ducker, and Derek Halpern   Key Takeaways: It’s a really amazing thing to find something, to be inspired by it, and just know that you can figure it out. Whenever you come across a question for how to do something on your website that you don’t know, the really cool thing is you can just Google it. We don’t need just one person out there teaching us internet marketing. Everyone is bringing a different perspective, different skills and a different personality to the table. Your voice is needed, and your voice will resonate with others like no one else can. The road of entrepreneurship is not always straight and smooth, and sometimes you need to fall back on those basics of why you should do this and what it could mean to you. However it is that you want to share your content online, consistency or putting up valuable content regularly is important.   Action Steps: Follow both internet marketers and bloggers that teach you how to blog and see what you can glean from them. Get the information to work smarter and get the results that you want quicker.   Thank you for listening!   Quotes: “What we’re going for here with this whole Quiet Empire thing is that question -- why would someone listen to me? Why would someone follow what I have to say on a blog? Why would someone watch my video? Well, the reason is because you’re you.”   “Right now, it’s up to you to take the action. And that’s really another key part of this. We can learn, we can follow, we can listen, but ultimately we’ll have to take the action… It’s actually the doing of the things that’s going to get you there.”   Resource Mentioned: Rise of the Youpreneur by Chris Ducker   More from Bridgett Tulloh:   Book your Breakthrough Coaching Session here   Sign up here and be the first to know when support for Quiet Empire opens   Get the course: The Divine Way of Manifesting - 5 Simple Steps   Watch & Subscribe on YouTube

In the age of social media is email still relvant? If so, how do you grow your list? What makes a good lead magnet? Do I need a lead magnet? This is all discussed in episode 630 of the School of Podcasting Sponsor: Podcast Engineering School [1:38] Podcast Engineering School – next semester starts September 18th and runs through October 30th. The classes are live and Chris packs the 2-hour classes with tons of information Today I did a quick search on Indeed.com for “podcast engineer” and saw quite a few options Program Includes: LIVE Interactive Online Training Two Mentoring Sessions with Chris Curran Major Discounts on Software and Plugins Lifetime Access to the PES closed community Certificate of Completion EARLY BIRD PRICING IS NOW – SIGN UP TODAY AND SAVE BIG https://podcastengineeringschool.com/ What Makes a Good Lead Magnet? 3:23 Thanks to Win Charles from the Ask Win show, Matt Rafferty from the Author Inside You podcast, and Jerry Williams from the FBI Retired podcast for contributing Ryan Deiss at Digital Marketer defines a lead magnet as “a small chunk of value that solves a specific problem for a specific market that is offered in exchange for an opt-in. My buddy (and co-host of the Podcast Review Show) Erik K Johnston did a whole episode about lead magnets. Today we talk about email lists and why you might want to start using one.  OptinMonster (which is a great tool/plugin for capturing leads) breaks it into seven parts: Solves a real problem – if your lead magnet doesn’t solve a real problem that your customer avatar has, or if it doesn’t give them something they really want, it won’t work at all. Promises one quick win – your lead magnet should promise (and deliver) one quick win for your avatar. In other words, it should help them to easily achieve something. Super specific – don’t create a lead magnet about something general. The more specific you are about the benefit of your lead magnet, the better it will convert leads. Quick to digest – PDF checklists tend to convert really well because they are so quick and easy to digest. eBooks or lengthy reports may make your prospects feel overwhelmed. High value – your lead magnet should have both high perceived value and high actual value. Instantly accessible – your lead magnet will work best if it is something that can be delivered right away. People love instant gratification. Demonstrates your expertise or Universal Value Proposition – when someone consumes your lead magnet, it should demonstrate your expertise or your unique value proposition. This helps turn leads into customers down the road. Here is a list of 69 effective lead magnets (no email required) Advantages of an Email List? 17:44 The biggest advantage of an email list is you are one click away from your desired call to action, and more than likely you have someone's undivided attention. Most people (hopefully) are not reading their email while driving, etc. You can email your list directly and not have the information appear on your website. You are in contact with your engaged audience. 2000 Facebook followers is not the same as 2000 email subscribers According to a 2015 study, 3.57% is the average open rate. So if you have 1000 subscribers, 35 will open your email Derek Halpern of Social Triggers sent his latest post to his email list and his twitter account Here are the results he got: 50 people clicked on his link from Twitter 1,200 people clicked on his link from his email list His email list might be twice as large as his Twitter following but it still generated about 24 times more clicks. Even your grandma has email. Where To Start? 21:38 Mailchimp is many times the place you start. Why? It' starts free (but if your list grows can be expensive). There are many, many companies out there. I've used Aweber before moving to Convert kit. Aweber is $19/month for 500 subscribers or .038 cents per subscribers Convert kit is $29/month up to 1000 subscribers or  .029 cents per subscriber MailChimp is free up to 2000 subscribers but limits the number of emails sent out in the month to 12,000. If you have 1000 subscribers and wanted unlimited emails per month it would be $15 a month at Mailchimp  Do I NEED an Email List? Do you need an email list when you starting a podcast, no. But, I hear time and time again that someone in year three pivots their show in a new direction and really, really wishes they had started an email list. Be Very Careful With Affiliate Links Both Amazon Associates (amazon's affiliate program) and Mailchimp have it in their terms of service that sending email with affiliate links is against the rules. Take the Time To Learn Your Email System One of the things you should do upon signing up for an email service is to take the time to go through whatever tutorials they have. For example, I use Convert kit and to make a long story short I'm not using half of the features. When I was at Podcast Movement, I went to their booth, explained my situation and the rep show the features I could be using, and show how easy it is to use. With this in mind, I still need to take the time to learn the system. There is no sense spending money on a system that sits dormant.  Example of Podcast Lead Magnets Erik K Johnson has 17 Ultimate Podcast Interview Questions David Hooper of Big Podcast has 25 podcast episode templates (bottom of the page) Daniel J Lewis has 20 things you should do before recording every podcast episode (right sidebar) He also has an email list devoted to pointing out great deals at Podcastingdeals.com I have a resource to help you write better Podcast Episodes titles at www.schoolofpodcasting.com/headlines I also have a video series for those thinking of getting into podcasting that walks you through the first few steps at www.schoolofpodcasting.com/babysteps The Question of the Month 28:50 If you've attended any podcast event, was it worth it? If so, why? If not, why not? Please send those in by 8/24/18 go to www.schoolofpodcasting.com/contact if you are emailing them in please put "August Question" in the subject line. (and don't forget to mention your show).  Also Mentioned in This Episode Without warning Podcast at https://sheilawysocki.com/ Nashville Podcaster Meetup  Get a Free Month of Media Hosting at Libsyn.com using the coupon code sopfree Ready to Sart Podcasting? I would love to work with you. I have multiple plans for multiple budgets, see www.schoolofpodcasting.com/workwithme

Today I'm returning with Part 2 of my chat with Laura Fuentes, creator of MOMables, food plans for moms. In this episode, we talk about how to sell to moms by being a giver. Laura proves that by being helpful, you can grow a hugely successful business. Also, don't miss all of Laura's favorite marketing mentors. You're going to love this! Resources: MOMables LauraFuentes.com Marie Forleo's B-School Food Blogger Pro Go Giver Gary Vaynerchuck Amy Porterfield Derek Halpern Lewis Howes The 5 Second Rule: Transform your Life, Work, and Confidence with Everyday Courage MiloTree Some of these links may be affiliate. Subscribe to The Blogger Genius Podcast: iTunes Google Play Stitcher Transcript –How to Sell to Moms by Being a Giver with Laura Fuentes (Part 2) Intro: [00:00:03] Welcome to the Blogger Genius Podcast brought to you by MiloTree. Here's your host, Jillian Leslie. Jillian: [00:00:10] Hey everyone. Welcome back to the show. I'm still in my echoey Airbnb. So I'm going to make this short. But welcome back, because this is part two of my interview with Laura Fuentes, where we talk about how she nurtures her list, how she provides value to them, and how she sells to them. So without further ado... here we go. Jillian: [00:00:35] So let's go back now to your newsletter and how you build a relationship and how you ultimately sell to people. How to build an authentic relationship with your audience Laura: [00:00:43] Yeah. So if you're listening and you sell anything, like at some point in your blog you may want to create like an ebook or course. But also I feel like selling includes when you work with a brand and maybe you're doing a promotion or discount. Laura: [00:01:02] And they can seem very forced and awkward to say, "Buy this," or "Try this," for a lot of people. It feels odd. You have to kind of rethink the relationship that you have with your audience. Laura: [00:01:16] Which is what your original question was is how do I really form that and so when people come to my list -- Jillian: [00:01:23] But I just want to interrupt for one second. Definitely get on her list. Right. It's MOMables.com But that way people can get healthy meals, but also see how you do it because I think you do it so well. Laura: [00:01:39] Thank you. Yeah. Either you go to my website LauraFuentes.com or momables.com You get the same on-boarding experience. Laura: [00:01:50] So and also you know like a lot of brands, you get to think of this as a brand. And I think of Momables as my food brand. But at the same time people see my face all the time. Right. It's a real person speaking behind the brand. Laura: [00:02:06] And so most people think of growing their list as a way to send them the new blog content every week. Right. So somebody opts in, you offer some kind of freebie, and then you give them the freebie when they sign up and then you send them the blog posts that are happening that week. Laura: [00:02:26] But what you have to rethink is that that is a very automated and impersonal process. I used to do it like that and I learned that that really didn't build a relationship. Send a series of email so your audience can get to know you Laura: [00:02:40] I felt like my job was to, once people opted in, was to send them a series of emails where they got to know me and what I'm all about. Laura: [00:02:53] And then after that after they kind of go like OK. So she's got kids, she works. Here's her most helpful content, here's her best recipes. Here's some downloadable freebies from a series of emails. Then I send them my weekly newsletter. Laura: [00:03:10] Because I've just started doing that a couple years ago maybe two years ago and the relationship that I have with people is so much stronger than because imagine like you know if you signed up this week and you get my Sunday newsletter and I'm telling you how I just bombed this week or something, you're like What is she talking about? Right. Laura: [00:03:34] Like you don't even know that I have kids. You don't have a perspective of my life. So before I send them on my newsletter I create a series of emails where people received some of my best content, the most helpful content, and some free downloads. Laura: [00:03:52] I send them to my videos so they got to see me and get to know me on video and then I send them what's happening this week. Jillian: [00:04:00] Got it. So it's like a welcome series. Laura: [00:04:02] Yes. It's a welcome series. Jillian: [00:04:05] And how many emails are in your welcome series? Laura: [00:04:05] I believe there are nine. Jillian: [00:04:07] OK. And do they come out once a week or? Laura: [00:04:10] They're timed. And we still I think we're still a/b testing. But basically it's like the download after you sign up and then there's another one that day and then two days later, and then three days later, and then five days later, and then day seven, and then day eleven or twelve. Using email to build a deeper connection with your audience Laura: [00:04:42] You know so like they're staggered right. You know basically it really, imagine it as you and I just met and the first time we were at the coffee shop. And I'm like, Oh look I got an extra coupon. Here's a dollar off of your coffee because I got an extra one so you know, she's nice, she's helpful. That's your freebie, right. Jillian: [00:05:04] Yeah. Laura: [00:05:05] And then while we're waiting for a coffee drink, at the end of the bar, then you and I are like, Oh so you would probably thank me for your coffee or the coupon, and then I'm like also what are you doing here. Do you work around here? You know, it's kind of like get to know me, and you're like "oh I'm visiting my..." oh you're visiting the area, then check out this restaurant on the right, that's me being helpful to you. Laura: [00:05:30] And then after that, it's like you know, we move on to, oh well next time you are in town, let's grab coffee again and you're like, oh I'm going to be or I'm still here for a few more days. Awesome, we'll get coffee again. Laura: [00:05:47] So there's kind of the same way you would naturally develop a friendship with someone that you click with. Right? I do that via email. Some things are helpful, some things are freebees tangible items. Laura: [00:06:01] Think of it as a coupon, even though I don't give out coupons, but there are tangible things that people can use right away. But for the most part, and all of that what that creates is them understanding my life, and what the content that I'll be sharing on my blog is all about. Jillian: [00:06:19] So OK, so now I've gotten through your welcome series and now I am in your weekly emails. So talk to me about them and how you're sharing your content for the week. Jillian: [00:06:32] You're sharing about your life and then how do you sprinkle in "Hey, if you're stuck figuring out what to pack for lunch or what to make for dinner. You can check out my meal plans." Jillian: [00:06:47] And how often are you selling that? Laura: [00:06:49] Not as often as I should. From a marketer's perspective, from some people's perspective more often than I should. You can't please everyone. Laura: [00:07:04] OK I'm going to answer your question, and then I'm going to make a very important point on this. The short answer is that now I have a sales series where it's almost like here's the problem. It's like a sandwich here's the problem, here is where you want to be, and here's how you're going to get there. So my meal plan is the solution. Laura: [00:07:27] So that could be from a picky eater... I mean you know it doesn't matter what it is but it's a separate series of emails, separate from that Sunday email. The Sunday email doesn't mention the meal plans because I am a meal planning company and that is what you know. Laura: [00:07:53] At the end of the day, like that's one of the products that I sell. And I feel super strongly about meal planning as being the solution to relieving stress in the kitchen, to feeling better about yourself because of the foods that you eat, and it's feeling better as a parent because you are providing good nutrition. Laura: [00:08:17] So honestly, I have no problem telling people that if you're not meal planning, you really are doing yourself a disservice. Laura: [00:08:29] Because being unprepared does not give you the opportunity to feel your best. And planning is the way to achieve whatever mealtime goals may have for you and your family. So honestly I had to make a mind shift. Laura: [00:08:47] I feel so strongly about it for my family. Why not share that as much as I could. So some of the email I do mention, hey this is what our meal plan people are going to be eating this week. If you want to grab the recipes you can go here. Changing your mindset from selling to being helpful Laura: [00:09:04] So sort of give them a preview. But they have to buy a meal plan in order to get the five recipes that done for you and your shopping list. The meal prep sheet so you really do get a lot of value for two bucks a week or less. Laura: [00:09:19] So I kind of had to get out of my mind that I was selling. I am not selling I am being helpful. Jillian: [00:09:27] Yes! Laura: [00:09:27] It's just that planned help costs money. You can DIY yourself a remodel of your house on Pinterest or you can hire somebody like an interior designer to cut the work for you. Jillian: [00:09:40] I like that. Laura: [00:09:42] So I don't feel like I'm selling, but of course there's people on my list who are like, "I just want your free content so you could just stop selling to me." And I'm like OK well then you need to unsubscribe, because I do sell a product that helps thousands of families. Laura: [00:09:58] So if it's not helpful for you, you can come to my website. Of course I don't say these things but you have to be prepared to not be liked by everyone. Jillian: [00:10:07] Yes. Laura: [00:10:08] That's OK. Jillian: [00:10:09] Yes. Yes. And there are people who do expect your content for free. Laura: [00:10:17] And that's ok but not in my newsletter. Like it costs a lot of time, effort, and manpower and intention for me to sit down and build the content, and create the video, and it's totally fine that people will sit on my newsletter for free for years. Laura: [00:10:37] I literally have people that email me and go, gosh I've been on your newsletter for X amount of time, some of them years, and they're like I've never bought a product. Is there a way I can send you money? Laura: [00:10:48] And I'm like, oh my gosh you just made my day. I say to them  it's really my honor to have somebody that's like minded. All I ask is that if you find my content helpful. Share it with your friends online. Laura: [00:11:03] So it's really not about selling. It's really for me, it's always been about creating that relationship and having people understand that I feel super strongly about meal planning. And hopefully they'll give me the opportunity to do that for them and their family. Jillian: [00:11:21] Right. Well the truth is that you can draw a line from meal planning to love, to love of your family, to love of yourself, to living a better life. Yeah. What could be better. Laura: [00:11:38] Yeah I mean in meals. The reality is that meals are something that's very stressful for a lot of people, and I don't understand sometimes how people come to my list, and they tell me that they're just, it is the most stressful meal everyday. Laura: [00:11:51] They don't know what to make, they go through the drive-thru more often they should, like there's all these things at the at the end of the day they're telling me, even in their own words and point blank that they don't think they're doing a good job. Laura: [00:12:05] And I'm like here's a solution for you. And they don't buy. And I'm not sure why. Like we're just so stubborn about accepting help and two dollars or less a week. That is that sometimes I'm like if what you're doing is not working you have to change something. Laura: [00:12:22] You know and the only reason I look online like I've it together is because I plan to death, and not because it's my job to plan, it's because it's the only way that I can make sure that I personally eat good for me food, that my family eats good food and that I can actually make it happen. Laura: [00:12:42] When we get home from karate at 6:45 or 7:15 at night and my family is starving, so it's really easy to go through Chick-Fil-A or something like that on a Wednesday night when we get home at 7 or 7:15. How to solve a problem for your audience Laura: [00:12:56] Or I can say you know what, I have something in the slow cooker, or I already made the meal yesterday with leftovers. All I gotta do is heat it up. Jillian: [00:13:07] I've got say that one thing you've been able to leverage is the fact that you are a planner, so you're able to say let me be the planner because that comes naturally to me, and let's say you're a mom who is not a good planner. I can give you a little bit of extra planning. Jillian: [00:13:24] Like I I'm providing that service for somebody who might not be able to get it together. Laura: [00:13:30] Right. And I would go a little bit further to say that if I looked at me, I've learned to plan because I was not good at it. Jillian: [00:13:40] Interesting, I would have said that you are a natural planner. Laura: [00:13:44] I'm a really good executioner. Like if I have a plan, I can execute like no other, right. I can also wing it because now it's my job and I'm confident the kitchen. Laura: [00:13:54] I look at the ingredients in my fridge and I'm like you know what, I can make something out of nothing. And when in doubt when in doubt serve breakfast for dinner. Laura: [00:14:02] But at the beginning you know, I had to learn myself as well. And it created a process which is what I sell is the process of doing that for any family. How to set up a sales funnel Jillian: [00:14:13] That's great. So you said that you have these funnels to help them sell your meal plans. And can you explain what that means? Laura: [00:14:24] Right. So I think oftentimes we hear the word sales funnel and we think of it like this sleazy marketing way of like some funnel. That all these people go to the top and then they kind of go down. Right. It's really not like that. Laura: [00:14:38] The way we do it it's really about understanding that not everyone is going to open every email that you send. Laura: [00:14:49] And so therefore while you feel like, gosh if I send them an email about my product every week they're not going to like that. Laura: [00:14:58] I mean of course there's a right way of crafting this email with email copy. But the point is is that the reality is that they're probably not opening that email, they're opening one out of every four emails that you're sending out. And people read information differently. Laura: [00:15:12] So in my funnel, I call it funnel but it's really a series, because it's linear more than it's not like, buy the small product. And then the next natural fit is to buy the more expensive one. Laura: [00:15:25] Like for me is a continuous introduction, an education about the products and services that I have to offer that help them in an area of their life. How to use email to sell more than one product Laura: [00:15:37] So beyond the meal plans we also have like other programs, like the picky eaters course that's super successful. Laura: [00:15:45] We have a course on budgeting and meal plans. It is kind of like meal planning 101, How to do it on a budget. This is like when people don't buy meal plans and because they want to do it themselves, but don't know how. Budgeting helps them learn to meal plan, learn how to shop for their food, how to make everything really cost effective. Laura: [00:16:07] And then the other program that we also launched this year is called Kickstart. Family Kickstart which is really helping families like reset the way they eat, is kind of like Whole 30. Laura: [00:16:22] But what I observed when I did Whole 30, gosh like four years ago, is that the Whole 30 community of moms, like they're super successful they feel great when they do it, but they're not taking their families along for the Whole 30 journey. Laura: [00:16:35] And I'm like, oh my gosh you're making multiple meals. And by week 3 you're feeling great but then you're not feeling so great when you look at the table and you're looking at the meals that the rest of your family is eating because you know what your eating is so much better. Laura: [00:16:52] Then it's almost like your mom guilt sets in. And this was happening with a lot of community members of mine that were using our meal plans for most of their families. But then they were also cooking themselves. Laura: [00:17:04] There's very strict Whole 30 meal and they were feeling great but physically but also great emotionally because they felt, gosh I could do so much better right. Laura: [00:17:16] And so that's kind of like what we tried to solve with Family Kickstart. And we have hundreds of families that did it this year to take the entire family on a journey to cut out sugar or cut out processed foods, learned to try new things. Laura: [00:17:31] You know all the principles that I kind of talk about in everything else but kind of like more of a full family approach. Laura: [00:17:39] So whether it's programs, meal plans, you know it's really about figuring out that not everyone knows all that I do. Use your sales funnel to educate and not just sell Laura: [00:17:50] So my funnel is really more of a series that educates them of what's possible and how to get there. Jillian: [00:17:59] And what are you most excited about right now that you're building, that you're selling? You know what are you most proud of? Laura: [00:18:09] So what I'm most proud of is the fact that I've been able to take my real lif,e and I'm still living my life as is. And I'm able to share that with like-minded people and that I'm able to provide for my family. Laura: [00:18:30] My business is my family's livelihood. My husband now works with me for the last two, almost two years now. He quit his corporate job. He was in healthcare for 15 years. And this is what we do. Laura: [00:18:51] There's so much room to grow and change and improve but thus far, I feel like I've done really well because I've stuck to what I believe is true for me and my family. Laura: [00:19:03] And I'm trying to find my customers and the people in my community are like-minded families. That's really what I'm most proud of. Laura: [00:19:12] I've grown as my business has grown. I've been on television. I've had all these opportunities. But at the end of the day, you know I'm still me. I go out without makeup. You know I don't document everything. Laura: [00:19:27] I feel really good about the lifestyle that I've created even though it's not perfect, it's the perfect lifestyle for my family. Jillian: [00:19:34] So if I am a blogger just starting out, or I want to blog and start a business, what advice would you have for me? Laura: [00:19:45] Create a plan for the vision that you see for yourself. Jillian: [00:19:51] Explain what you mean. Laura: [00:19:52] So we all have goals, but like the first thing is to create you know build that vision, like what is it that you want to do. Laura: [00:20:03] Dream it's not just about dreaming, but fill in the color. Like make it real. Paint that picture in your mind day in and day out. And then plan it out how you're going to get there. Laura: [00:20:19] Do you need to invest in courses? There are things you need to learn that quite frankly for free on the Internet it's not going to cut it. Laura: [00:20:29] You know, I've invested thousands in courses to learn things for online marketing. Laura: [00:20:35] Make yourself the best version of yourself so that you can really propel your own growth rate. That's why I say paint a picture, create a vision, and then build a plan on how you're going to get there, because if you have a plan you can then execute it. Laura: [00:20:57] Sometimes it takes longer than other times but you can execute it, you know, planning is huge. Jillian: [00:21:03] Who have you learned from the most? Recommended online marketing courses Laura: [00:21:13] OK so it's been an evolution. So when I first started back in 2013 everybody knows who Marie Forleo is? I took B-School back in 2012 or 2013. Laura: [00:21:26] One of the earlier versions of Bschool and I kind of learned a lot from there at that time. Which is now like that early version of the school is so outdated which is great that Marie updates it. Laura: [00:21:39] So that's really a great investment if you want to take your blog into a business level. If you want to learn how to kind of like grow your blog. Laura: [00:21:55] If you are a food blogger I think Food Blogger Pro is really good. It's by the Pinch Of Yum couple. Jillian: [00:22:01] Bjork? Laura: [00:22:07] Yes they are phenomenal. Laura: [00:22:09] Your blog is a great resource. Laura: [00:22:11] I just think that people need to sit down and learn and seek out the information that you know you're not best at. Laura: [00:22:20] I read a book or two a month. So one to two a month is my kind of good rate on the areas that are my weaknesses. So I'm in business so that I can get better and see a different perspective. Jillian: [00:22:37] Any you can recommend? Laura: [00:22:41] Well I've recently read a ton of how to be a better boss type of books because I need to. I've been hiring. I'm in the hiring process and it's very very difficult to hire where I'm at. Laura: [00:23:03] A book that I really love is the Go Giver. The Go Giver is by Bob Berg and John Mann. In fairness I recently read it. My friend, Alice Chase, she gave it to me because it really puts you in a how to succeed from a giving mindset. Jillian: [00:23:26] I love that. Laura: [00:23:27] She and I got to talk about you know, we met at a conference recently and you know she and I the both are the type of people that will give people five minutes but never like an hour of our time unless we really kind of click and connect and she's like gosh I have an extra copy of this book. Laura: [00:23:45] She sent her husband to go get this book and give it to me. She said, you are everything that this book talks about and I was like, Really? Laura: [00:23:52] And I read it and now it's a book that I've actually given like probably five or six copies recently in the last three months. Jillian: [00:23:59] Wow. I will check it out. Laura: [00:24:00] Yes the Go Giver and it will really change your mind shift of how to really live your life. Laura: [00:24:13] But really for me was like how to position your blog in the role of giving. Laura: [00:24:20] Of course I feel like Gary Vaynerchuk is like my spirit animal in a way. If I've had a bad day. I just I have him on my podcast and I really like to listen. Laura: [00:24:32] It's really about like getting that push you know all the courage like almost like OK go get them right. I'm like, oh, OK. Laura: [00:24:41] He's got me right when I'm feeling low. There are a lot of low days. I feel like I've also learned a ton from Amy Porterfield. She has a great podcast. Laura: [00:24:56] So Amy Porterfield is really really good. I've learned a ton. I've purchased quite a few of Derek Halpern's courses he's socialtriggers.com his courses are second to none. Laura: [00:25:11] And then I also really like Lewis Howes' School of Greatness. Before he was huge. He's got some really great content. Laura: [00:25:24] Wait, have to tell you about this one more, I'm sorry to take so much for your time. I love learning and making myself better. Laura: [00:25:37] There is a woman. Her name is Mel Robbins. At MelRobbins.com. She has a book but she has a she's actually great, you'll love her. And Lewis Howes podcasts. You might want to put this in the show notes. Laura: [00:25:58] The five second rule. She's also on YouTube. But she's written this book about how sometimes, you know, you want to do things and you just don't know how. [00:26:10] There are five crucial seconds to just get up and do it right. And then if you go, and you basically count yourself downed five, four, three, two, one. And it's like a rocket launch like you literally just like there's no nothing to think about. Laura: [00:26:27] You just count yourself down and go do it, whatever it is, and Jillian when I'm telling you that I used to get up at four thirty two mornings a week to go work out for 5:00 AM work out. I'm like OK I envision that in my head. And by the time I get to one, I'm out of bed. Laura: [00:26:46] So I use that and it's so powerful. It is a great resource. So clearly like I find learning an inspiration from everywhere. Laura: [00:26:58] It's always like you said, a few minutes ago it's to fill a hole or a need in your life right now. Laura: [00:27:05] And those are the things that make us better. Jillian: [00:27:08] Right. Right. And I think the the willingness to learn says a lot. I think that people can feel that in your business, that you know you're always challenging yourself and I feel that in you're content. Laura: [00:27:26] You know if not, we remain stagnant. If you remain stagnant like you're going to stay where you're at forever. I don't want to do that. I want my life to be exciting to me, to live it every day. Laura: [00:27:42] If I stay the same way as I was and it's really not that exciting. I so agree. Jillian: [00:27:49] So Laura, this has been wonderful. Jillian: [00:27:52] Where can people reach out to you learn more about you and connect? Laura: [00:27:57] OK. So if you want to connect with me, unscripted just what it is that's happening. Instagram is a great place @LauraSFuentes. I do manage my own Instagram. And that's just really a great place for people to see;, well, shoot, she really does like jump on a plane on a whatever notice you know. Laura: [00:28:21] So I love Instagram for that. You can of course go to LauraFuentes.com and find out more about me there and then you know MOMables. Like really LauraFuentes.com is really a great hub for all of the things lifestyle and MOMables. I will be launching a business site really soon. Laura: [00:28:45] I will be launching Laura Fuentes CEO, which is like the company of Laura and because for years, people are like, How is it that you do it? Walk me through the steps. You know when I feel like my personal blog it's really the lifestyle of living a fresh life but not the business side of my life. Laura: [00:29:06] So that's something that I'm excited to kind of develop more this year. Jillian: [00:29:11] That's wonderful, Laura. Truly I thank you so much for being on the show. Laura: [00:29:17] My pleasure. I had a great time and if I can be a resource to anyone that's listening, I'm not going anywhere. Jillian: [00:29:23] Oh great. And I always learn so much from you. Laura: [00:29:25] Thank you. MiloTree is the easiest way to grow your social media followers and email list Jillian: [00:29:27] Are you trying to grow your social media followers and email subscribers? Well if you've got two minutes I've got a product for you. Jillian: [00:29:34] It's MiloTree. Milo tree is a smart pop-up slider that you install on your site and it pops up and asks visitors to follow you on Instagram, Facebook, YouTube, Pinterest or subscribe to your list. [00:29:51] It takes two minutes to install. We offer a WordPress plugin or a simple line of code, and it's Google-friendly on mobile and desktop. So we know where your traffic is coming from. We show a Google-friendly pop up on desktop and a smaller Google-friendly pop up on mobile. Check it out. Sign up for MiloTree now and get your first 30 DAYS FREE!

  Introducing Primoz Bozic – An online business coach for top performers. Primoz works with experts like celebrity make-up artists, children’s book authors and international development experts to help them start and grow their online businesses. His biggest strength is in creating detailed and comprehensive blog posts and Ultimate Guides that will attract high quality visitors to your online business. Primoz advises that an Ultimate Guide can be proliferated across different media channels such as audio and text. He explains that one of the most important aspects of your Ultimate Guide is that it is relevant and understandable by your audience. TOPICS DISCUSSED IN THIS PODCAST EPISODE: (06:30) Spending more time working, less time taking care of yourself (the consequences) (09:08) Being curious in business is good (14:39) Building an online business (20:39) Combat curiosity (25:51) From saying you are the expert, to showing you are the expert (49:59) Creating better content (51:14) Sharing your own mistakes HEAR MORE ABOUT PRIMOZ BOZIC: Primoz went from being a 20-year old socially awkward computer science student earning $7/hour with no connections, no experience and no business knowledge to earning multiple 6 figures with his online business. He now coaches world-class experts, CEOs and rising stars on growing their online businesses by creating world-class content, Ultimate Guides and premium online courses. Primoz has been featured in Yahoo Finance, Business Insider, Entrepreneur, Growthlab, Ramit Sethi’s Zero to Launch, Derek Halpern’s Yes Engines, Selena Soo’s INFLUENCE, as well as all major Slovenian newspapers. He has spoken to audiences of several hundred people, at events such as Ramit Sethi’s Forefront and Selena Soo’s Get Known, Get Clients LIVE. Primoz dreamt of being featured on Forbes, and his dream was realized. FAVOURITE QUOTE TO SHARE WITH THE WORLD "People overestimate what they can do in the short term but totally underestimate what they can do in the long run."– Allon Khakshouri ONE BOOK YOU SHOULD READ Why We Think The Way We Do and How to Change It CONNECT WITH PRIMOZ Facebook Website Free gift Media links CONNECT WITH SASHKA Facebook Instagram Pinterest Twitter LinkedIn Want to be a guest on the podcast? Apply to be featured on the No Name Brand Podcast here. SUBSCRIBE ON     

Shownotes: http://fizzleshow.co/269 (http://fizzleshow.co/269) Have you been wondering about attending a conference? Have you been to a bunch of conferences before? What were the outcomes of these past experiences and what can you hope for in the future? Today we are talking conferences, retreats, gatherings, meet-ups and networking. With the huge amount of events of this nature taking place all the time, how do we choose which one to go to? And how should we approach them? In this episode, the team give you an insightful dive into the mechanics of the conference as well as sharing some personal tips for the best experience. There is a whole world of opportunity awaiting you at the right event if you have the correct strategy and attitude! We also talk about the time Chase and Corbett met at a conference, the latest incarnations of the conference format, finding your tribe and Chase's very own concept of ‘third tier networking'. So for all the entrepreneurs ready to make a great connection, learn an important lesson and get your business out into the public, this is an episode tailor-made for you! Tune in as we break it down! Key Points From This Episode: - The story of how Chase and Corbett met at The Blog World Conference. [0:05:31.3] - The difference between virtual meetings and those in person. [0:09:46.2] - The new avenue of conferences: the small retreat. [0:14:55.9] - Attitudes and skills for a successful time at conferences. [0:19:40.6] - Initial and subsequent reasons for attending events. [0:21:14.2] - Finding and interacting with your tribe. [0:25:10.1] - Open-heartedness and commitment to the process of networking. [0:26:54.4] - Chase's concept of ‘third tier networking'. [0:29:01.4] - Some tips to making connections and first impressions with the right people. [0:32:39.5] - Comparing events of different sizes and the pros and cons of each. [0:35:39.6] - The absolutely vital elements of gatherings such as retreats and conferences. [0:45:01.2] - Connections, visibility and opportunity. [0:52:23.9] - Getting the most out of non-conference environments in daily life. [0:57:10.8] - And much more! Links Mentioned in Today's Episode: - DISCOUNT ON CONVERT KIT CONFERENCE: enter code “fizzle” for $50 off https://conference.convertkit.com/ - Gusto — https://gusto.com/fizzle - Fizzle — https://fizzle.co/ - Fizzle Toolkit — https://fizzle.co/toolkit - Fizzle Goals Course — https://fizzle.co/courses/goals - Fizzle 80/20 Copywriting Guide — https://fizzle.co/sparkline/writing-copy-for-web - Fizzle Journaling Course — https://fizzle.co/courses/journal - Fizzle Roadmap — https://fizzle.co/sparkline/small-business-roadmap-1-clarity - Fizzle Craft + Commerce — https://fizzle.co/sparkline/craft-commerce - ConvertKit — https://fizzle.co/convertkit - Blog World — http://www.blogworld.com/ - New Media — http://nmxlive.com/2016-lv/ - Derek Halpern — https://socialtriggers.com/ - Pat Flynn — https://www.smartpassiveincome.com/ - Skype — https://www.skype.com/en/ - Fernet — https://www.theatlantic.com/health/archive/2011/12/fernet-the-best-liquor-youre-still-not-yet-drinking/250381/ - World Domination Summit — https://worlddominationsummit.com/ - Craft + Commerce Conference — https://conference.convertkit.com/ - Leadpages Conference — https://www.leadpages.net/blog/announcement-were-hosting-our-very-first-conference-and-you-get-to-create-it/ - Tribe Conference — https://tribeconference.com/ - Zoom — https://zoom.us/ - Gary Vaynerchuk — https://www.garyvaynerchuk.com/ - Tony Robbins — https://www.tonyrobbins.com/ - Seth Godin — http://sethgodin.strikingly.com/ - Elizabeth Gilbert — https://www.elizabethgilbert.com/ - Big Magic — https://www.goodreads.com/book/show/24453082-big-magic - Rob Bell — https://robbell.com/ - Ellen Degeneres — https://www.ellentube.com/ - Jay Z — http://lifeandtimes.com/ - Chris Ducker — http://www.chrisducker.com/ - Marie Forleo — https://www.marieforleo.com/ - Matt Giovanisci — https://www.moneylab.co/poo - Matt Giovanisci Video — https://www.youtube.com/watch?v=n06MCOcdvo - Nathan Barry — http://nathanbarry.com/ - MicroConf — https://www.microconf.com/ - Steven Pressfield — https://stevenpressfield.com/ - The War of Art — https://www.goodreads.com/book/show/1319.TheWarofArt

Today we have a different type of guest on the show, and we're really excited to bring you this interview. Derek Halpern is the founder of Social Triggers and he's an expert marketer and entrepreneur. As you'll hear, not only is Derek smart and funny, he can also be pretty controversial. Derek developed his effective marketing approaches with some wildly popular websites, one which attracted over a million page views in a single day. Social Triggers was originally created to help people build their online business through courses, but it's now transitioned into being a software company. Derek shares his experiences with this transition and why he made this move, as well as revealing the details of his recent move into the personal consumer space with a product called Truvani, in which he has partnered with Vani Hari (aka The Food Babe). He also talks about why he recently started a daily vlog, how he manages to do this, and a whole lot more. Derek really says what's on his mind and telling the truth in a very straightforward way. He's big on transparency, and we think you'll find this conversation refreshing. Show notes and links for this episode can be found at http://www.katenorthrup.com/podcast.  

Okay, I’mma just come out and say it: I was a tiiiinnny bit unsure of what to expect when going to record this episode. After all, Derek Halpern is known as one hell of an outspoken entrepreneur who ain’t afraid to say how he really feels. And yet, he’s a wildly-successful and whip-smart entrepreneur full of stories and insights that will keep you entertained for hours! What’s more is he’s joining me on the podcast this week and sharing 5 of his biggest life lessons for success. I’m not gonna lie, this is easily one of my favourite conversations I’ve had in a while as it’s packed with valuable takeaways, entertaining stories and of course, some signature Halpern sassiness. Curious to know what those 5 life lessons are? Click play!

Publicity isn't just for actors and celebrities! Learning how to grow your speaking career with publicity can be one of the fastest ways to grow your brand and your speaking platform. And to explain how is none other than publicity and media ninja, Selena Soo. Selena is the resident expert on public relations, having worked with notable names such as Ramit Sethi, Derek Halpern and Kimra Luna. She's also helped her clients secure coverage in media outlets like Forbes, Inc., and O, The Oprah Magazine. Today on The Speaker Lab, Selena stops by to explain why public relations and publicity matter so much to your speaking career, along with a step-by-step breakdown of the pitch process. She also shares how to leverage the media coverage you get from those pitches. We always strive to bring you the best of the best here on The Speaker Lab, and Selena is no exception! Get your notepad ready and tune in for my conversation with Selena Soo on this edition of The Speaker Lab.   THE FINER DETAILS OF THIS SHOW:    How did she build relationships with thought leaders early in her career? What is the secret to getting people interested in you? Do you have to have something "big" to give your favorite influencers? How are different types of media good for different types of goals you have? What is the publicity pyramid, and how do you use it? Why the right audience is more important than a large audience. Why a little bit of homework can go a long way when sending out media pitches. What should you do after you've received media coverage? And so much more! EPISODE RESOURCES Selena Soo's web site Selena Soo's gift for you Selena Soo on Twitter How to book more paid speaking engagements Find and contact potential gigs Speaking Fee Calculator Booked and Paid to Speak Got questions? Send them in here Email me! Subscribe on iTunes, and leave us a rating or review  

Selena’s strategies have led to strategic alliances with multiple powerful influencers including Marie Forleo, Marianne Williamson,  Pat Flynn, Derek Halpern and Ramit Check out her educational product ‘Impacting Millions’ at impactingmillions.com

In this debut episode of Building You Up, Ella speaks about the different perspectives surrounding the quote “Do what you can, with what you have, where you are.” You can contact Ella by email: ellaspeakz@gmail.com, The information of people mentioned is as fellows: Rapper Kamaiyah, Building You Up Rena Campbell, Host of Dreams in Drive Berry, Founder of Podcast in Color Myleik Teele, Founder of CurlBox Joel Runyun, Founder of Impossiblehq.com Derek Halpern, Entrepreneur To get detailed show notes for this show please visit: http://www.ellaspeakz.com/2018/02/building-you-up-episode-1-show-notes.html To access show notes for passed episodes please visit www.ellaspeakz.com and click on Show Notes, which can be found in the category column of the website. --- Send in a voice message: https://anchor.fm/iamellaspeaks/message

Social Triggers’ Derek Halpern talks about his online marketing transformations and how to win in content marketing.

The Real Deal with Jason Silverman featuring Derek Halpern: Why I Started a Daily VLOG Welcome to this edition of THE REAL DEAL with Jason Silverman! Jason Silverman got a chance to catch up with Derek Halpern for a fun and truly eye opening conversation about the three types of customers – informed, afflicted, and oblivious. Learn… The post Why I Started a Daily VLOG with Derek Halpern appeared first on Jason M. Silverman.

The Real Deal with Jason Silverman featuring Derek Halpern: Why I Started a Daily VLOG Welcome to this edition of THE REAL DEAL with Jason Silverman! Jason Silverman got a chance to catch up with Derek Halpern for a fun and truly eye opening conversation about the three types of customers – informed, afflicted, and oblivious. Learn… The post Why I Started a Daily VLOG with Derek Halpern appeared first on Jason M. Silverman.

On this episode of Build Your Network, Host Travis Chappell interviews Derek Halpern, founder of Social Triggers – where entrepreneurs start and grow their business. Here’s what Travis and Derek discuss in this episode: Do you believe that what you know or who you know is more important and why? When you know more, you… The post Build Your Network (http://www.buildyournetwork.co). For information regarding your data privacy, visit acast.com/privacy (https://www.acast.com/privacy)

On this episode of the Healthy Wealthy and Smart Podcast, Primoz Bozic joins me to discuss Ultimate Guides. Primoz Bozic is an online business coach for top performers. He started his journey earning just $7/h as a programmer in Slovenia, and now runs a 6-figure online business while traveling the world. He works with world-class experts like celebrity makeup artists, songwriters and high performance coaches to help them turn their expertise into an online business that changes the lives of millions of people. His superpower is helping you create super detailed and comprehensive blog posts and Ultimate Guides that become the #1 resource in the industry and attract thousands of high quality visitors to your online business. In this episode, we discuss: -What is an Ultimate Guide? -How to attract high quality customers by offering free online content -Primoz’s step-by-step guide to create the best content in your industry -How to produce simple and digestible content for your ideal customer -And so much more!   In order to create the best content, you will need to spend a lot of time on it but Primoz believes it will be well worth the effort because, “You can create this asset once and then use it everywhere to attract new, high quality customers.”   An Ultimate Guide can be proliferated across different media channels such as audio and text. These different formats increase your chances of reaching the most diverse audience and Primoz believes that, “Now you have this ability to really stand out from all the other people.”   One of the most important aspects of your Ultimate Guide is that it is relevant and understandable by your audience. To accomplish this, Primoz advises, “Talk to your customers.”   For more information on Primoz: Primoz went from being a 20-year old socially awkward computer science student earning $7/hour with no connections, no experience and no business knowledge to earning multiple 6 figures with his online business, all while living in Slovenia. He now coaches world-class experts, CEOs and rising stars on growing their online businesses by creating world-class content, Ultimate Guides and premium online courses. He has served as the lead coach and product manager for Ramit Sethi’s “Zero to Launch Accelerator”, a 7-figure online business coaching program. He has created multiple successful online courses that range from $50 – $1,500, had multiple 5-figure product launches and coached private clients for $400/hour. His clients include celebrity makeup artists, world-class songwriters and world’s best high performance coaches. Primoz has been featured in Yahoo Finance, Business Insider, Entrepreneur, Growthlab, Ramit Sethi’s Zero to Launch, Derek Halpern’s Yes Engines, Selena Soo’s INFLUENCE, as well as all major Slovenian newspapers. He has spoken to audiences of several hundred people, at events such as Ramit Sethi’s Forefront and Selena Soo’s Get Known, Get Clients LIVE.   Resources discussed on this show: Primoz Bozic Website Ultimate Guide Checklist Primoz Bozic LinkedIn Primoz Bozic Facebook   Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter, instagram and facebook to stay updated on all of the latest! Show your support for the show by leaving a rating and review on iTunes!   Have a great week and stay Healthy Wealthy and Smart!   Xo Karen    

“If you can get into a job that has a really small team where you can work closely with the founders, you learn at a much more accelerated rate than if you were working in a much larger company dealing with managers.” In this episode of Nat Chat, I’m joined by Vincent Nguyen. Early into his college career, he already knew that the traditional college path wasn’t for him. He started a blog on the side called Self Stairway and over the course of seven months, he began posting on publications, connecting with influencers, and eventually got the opportunity to take on an apprenticeship with the company Empire Flippers. He took the apprenticeship, dropped out of college, and moved to the Philippines. After six months of working with them, he was promoted to be their marketing director and after a while, he branched off to start his own company, Growth Ninja. He’s been doing that for over two years now and helps sites grow through Facebook advertising. Vincent’s a good example of the great opportunities that you can gain from getting an apprenticeship, as well as showing that you don’t necessarily need a degree to be successful. We cover a wide range of topics, including: The multiple opportunities that an apprenticeship or blog can present you Disregarding college and self-educating yourself Resources for others looking to easily get an apprenticeship Advice for others looking to get into entrepreneurial pursuits The parental concern towards those choosing to not go to college Vincent’s journey from being an apprentice to becoming a marketing director And much more. Please enjoy, and be sure to check out Vincent’s company Growth Ninja!  If you enjoyed this episode and our discussion on entrepreneurship and bypassing college, check out my episode with Zak Slayback, where we deep dive into both of those topics and much more. If you enjoyed the discussion on apprenticeships, check out my episode with Charlie Hoehn, as well as my episode with Cory Ames. Find Vincent online: Growth Ninja Self Stairway Mentioned in the show: Self Stairway [0:24] Empire Flippers [0:42] Tropical MBA [1:39] Entrepreneur On Fire [10:02] Marc and Angel’s site [10:11] Vincent’s video for Empire Flippers [10:44] Zapier [13:22] Dynamite Circle [28:04] Reddit [36:49] GetApprenticeship [37:34] Jobs.dynamitecircle.com [38:00] Sumo [38:14] We Work Remotely [38:30] Remote Ok [38:31] Tropical MBA podcast [40:45] (Vincent's first and second episodes on there) Books mentioned: The 4-Hour Workweek [39:50] (Nat’s Notes) People mentioned: John Lee Dumas [10:01] John Saddington [10:04] Neil Patel [10:07] Marc and Angel [10:11] Joshua Becker [10:14] Taylor Pearson [37:36] (Taylor’s Nat Chat episode) Tim Ferriss [39:34] Ramit Sethi [40:15] Derek Halpern [40:24] 1:30 - Introduction to Vincent, a bit on his first apprenticeship, becoming a marketing director for Empire Flippers, and then leaving to start his own company. 3:53 - Some of the internships Vincent was doing before he left for his apprenticeship at Empire Flippers. 6:20 - A bit on Vincent’s self-improvement blog Self Stairway and some of the things that he did there. 9:25 - Vincent detailing the video that he did which greatly helped him land the apprenticeship at Empire Flippers that eventually led to him starting his company Growth Ninja. 14:36 - Some more on Vincent’s apprenticeship with Empire Flippers, some info on the company being based in the Philippines, and what Empire Flippers does. 17:31 - Vincent’s transition from being an apprentice to becoming the marketing director of Empire Flippers and how he developed the skills for that role. 19:37 - Discussion on Vincent dropping out of college and some of the concern that his parents had. Also, some general discussion on the concern that most parents have with their kids going to college. 24:28 - What made Vincent not want to go to college and what peaked his interest in entrepreneurial pursuits. 26:19 - Some of the reasons that Vincent left Empire Flippers to start Growth Ninja. 28:38 - The beginning experiences that Vincent had with starting Growth Ninja. Also, what it was like for him leaving Empire Flippers to start his own company, and how he maintained a relationship with Empire Flippers afterward. 31:09 - What the business has been like for Vincent in the past two years. Also, some discussion on existential crises, finding out what you want to do in life, and some helpful perspectives on choosing something that you want to do. 34:46 - What made Vincent choose to keep his company local instead of remote. 36:05 - A bit on Vincent’s first apprentice and how he found her. 37:20 - Some really good resources for people wanting to find apprenticeship opportunities. 39:38 - Some of the books that had the largest impact on Vincent with entrepreneurial confidence. 41:40 - Some last thoughts and things that Vincent wished he had known earlier when getting started with his entrepreneurial pursuits. Some good advice for others interested in making better decisions and being more successful. 43:25 - Wrap-up, where you can learn more about Vincent, and where to find him online. If you enjoyed this episode, don’t forget to subscribe at https://nateliason.com/podcast Always be open to criticism and feedback. Don’t be so convinced that you’re right and don’t be so sure of yourself.

Michael Gebben bypassed college and started his own video production company at the age of 19. Since starting his first business, he has done video production for successful entrepreneurs all over the world including Richard Branson, Tony Robins, Tim Ferriss, Pat Flynn, Lewis Howes, Derek Halpern and many more. Michael has an inspiring story to tell…

Today’s Guest After two and a half years of interviews and solo shows on this podcast, I'm super excited to introduce a new format. You may know Jo Casey from previous episodes: I interviewed her for episodes 21 and 121 (no, we didn't plan the numbering there...but I like it!), and Jo interviewed me for episodes 31 and 115. Plus, I've been on her podcast twice, first talking about social media http://www.jocasey.com/hollyworton/ and later talking about coaching http://www.jocasey.com/whp-27-combine-coaching-expertise/. So you can see that we have loads to talk about! I wanted to partner up with someone this year to do some co-hosted episodes, and we decided we'd make a great match. The idea is to have a conversation (much like my regular episodes) around a single topic each time. Today, we talk about how to find new ways forward with marketing. I'd love to hear what you think of this format! Please comment and let me know. Also, we've got a whole list of topics that we want to discuss on this show, but please drop us a note in the comments and let us know what you'd like to hear us talking about. Thanks! About Jo Casey Jo Casey is a certified life coach, trainer and coach mentor.  She’s British, slightly nerdy and allergic to the marketing bullsh*t in the coaching industry. Founder of jocasey.com, podcaster, speaker, and writer for Coaching Blueprint, Mind Body Green and Tiny Buddha.  Things that make me scream with glee: Freshly washed bed linen, watching my husband get all 'handy' around the place (DIY I mean), yellow wedge sandals, fabric stores, the sound of my kids giggling, Jesus Christ Superstar the musical. Spirit Animal: Lesley Knope Why you should listen to me about coaching: I've been training, coaching and mentoring coaches for 14 years and I built my own coaching and training business after a lot of initial trial and error. I've been where you are now and I love showing coaches like you how to pull out all of the things that will make your business stand out and attract the right clients to you, without wasting a lot of time on useless and expensive shiny objects. Listen to this episode    What You’ll Learn Why there's a shift going on in certain parts of the online business community What's not working for some people in online marketing Why marketing can feel manipulative and sleazy Why positioning yourself as an expert can be open to exploitation Why certain marketing tactics just don't feel good to some people How we get to the next phase or style of online marketing and what does that look like Things We Discussed Jo's Facebook group Holly's Facebook group  Fabeku Fatunmise Kelly Diels and the Female Lifestyle Empowerment Brand  Derek Halpern's Social Triggers  Robert B. Cialdini's book Influence: The Psychology of Persuasion How to Subscribe Click here to subscribe via iTunes Click here to subscribe via RSS Click here to subscribe via Stitcher Help Spread the Word If you enjoyed this episode, please head on over to iTunes and kindly leave us a rating and a review! You can also subscribe, so you'll never miss an episode.  

Anyone who's followed Derek Halpern's Facebook page over the last couple of years has read numerous amusing anecdotes from his coffee shop escapades.  It's not the fact that interesting things happen to him…it's that he's great at telling the story.  A master copywriter, we chat about being unemployable, being irritated in the world, some of […]

Her mother thought it was a complete scam when she was flown to a live event by Derek Halpern. A year later, her mom still thought it was shady when she was writing for Ramit Sethi… And making real money! She brought some ideas from her journalism background that gave her a leg up. Which […] The post Episode #151 – Abbey Woodcock On Easily Imitating Your Client's Voice (And Smooth Systems Every Freelancer Needs). appeared first on Drop Dead Copy.

In Episode #166, Eric and Neil discuss the reasons why no one reads your content. Writing content may be easy for you, but are people actually reading it? Is it reaching the right audience? Tune in to find out how posting daily is just as important as knowing how to share your posts. Time Stamped Show Notes: 00:27 - Today's topic: Why No One Is Reading Your Content 00:36 – You're not doing anything to stand out and people are getting bored with the content 01:17 – 8 out of 10 people will read your headline, but only 2 out of 10 will continue to read the article 01:50 - Search for Copyblogger headline formula and find formulas that help you create attractive headlines 01:58 – Portent headline generator will help you craft awesome headlines 02:10 – Blogger Jon Morrow manages Kissmetrics blog 02:43 – If you can get a drunk person's attention, you can get the normal ones' 02:58 – Look at Growth Everywhere's episode with Derek Halpern 03:10 – Spend time promoting your content 03:51 – “Everybody is looking for something from somebody else” 03:59 – Look at Email Hunter and Mix Max for email marketing tools 04:45 – Go to BuzzSumo, find your competitor, and find who's tweeting their articles on Twitter 05:10 – Neil shares a sample email 06:00 – People are more likely to share your content if they know that you will reciprocate 06;11 – Find the top players in your space and see what they're doing 07:30 – Don't write mediocre content and use old posts to maintain traffic 09:00 – Use a tool like Meet Edgar to schedule your post 09:29 – Use Facebook to share posts too 09:48 – That's it for today's episode! 3 Key Points: Writing content alone is not enough—you have to get it to the RIGHT audience through sharing. Get help from people who will most likely share your content and reciprocate that help. Utilize different online tools that will make content sharing easier and less time consuming for you. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #166, Eric and Neil discuss the reasons why no one reads your content. Writing content may be easy for you, but are people actually reading it? Is it reaching the right audience? Tune in to find out how posting daily is just as important as knowing how to share your posts. Time Stamped Show Notes: 00:27 - Today’s topic: Why No One Is Reading Your Content 00:36 – You’re not doing anything to stand out and people are getting bored with the content 01:17 – 8 out of 10 people will read your headline, but only 2 out of 10 will continue to read the article 01:50 - Search for Copyblogger headline formula and find formulas that help you create attractive headlines 01:58 – Portent headline generator will help you craft awesome headlines 02:10 – Blogger Jon Morrow manages Kissmetrics blog 02:43 – If you can get a drunk person’s attention, you can get the normal ones’ 02:58 – Look at Growth Everywhere’s episode with Derek Halpern 03:10 – Spend time promoting your content 03:51 – “Everybody is looking for something from somebody else” 03:59 – Look at Email Hunter and Mix Max for email marketing tools 04:45 – Go to BuzzSumo, find your competitor, and find who’s tweeting their articles on Twitter 05:10 – Neil shares a sample email 06:00 – People are more likely to share your content if they know that you will reciprocate 06;11 – Find the top players in your space and see what they’re doing 07:30 – Don’t write mediocre content and use old posts to maintain traffic 09:00 – Use a tool like Meet Edgar to schedule your post 09:29 – Use Facebook to share posts too 09:48 – That’s it for today’s episode! 3 Key Points: Writing content alone is not enough—you have to get it to the RIGHT audience through sharing. Get help from people who will most likely share your content and reciprocate that help. Utilize different online tools that will make content sharing easier and less time consuming for you. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Hel-lo and welcome back, my friends! It has been way too long. If you haven’t noticed, the podcast has been away for a few months. It’s not just the podcast...I have been away from the spotlight for a few months. Things have been good. They have been great. So much so that time was a major factor. As the dust has settled, I have adjusted to my new schedule and...I’m back! And the show is BACK! It’s very exciting. There are a handful of amazing guests and some super cool new segments of the show coming. I couldn’t be more excited to kick things back off and get this party train rolling again. Choooo choooo! Kicking off the welcome back party is the one and only….Brandon Lewin! That’s right. We are going to start this re-release with a solo show. The topic this week is “launching” a product. Most of you have tried and for the one’s who not...you don’t know where to start or the entire process seems daunting. That’s why you haven’t done it, yet. I’m here to share with you a lot of knowledge and tips I picked up from “launching” products. Multiple products. It has been two years and five products later that I have been experimenting and releasing. In that time, I have picked up some significant tips from experts and from personal experience that you are about to be hand delivered. There are some good stories and even better nuggets of information you will be able to capture and release into the public. In hopes, that your next product makes it big and part of that success can be directly linked back to this show. That’s the goal. Without further ado, let’s jump into the tips.   A Product Is Not A Rocket There is no “launching” a product. When you release a product you are constantly selling it. You are promoting it and finding new opportunities. Launching it implies that, at some point, there will be an end. Although, that might be true...the end is not easy to predict. A product is not launched...it’s released. Released into the wild to solve people’s problems. I had the misconception that I was launching products. So, after the first couple of launches I would see sales up and then after I stopped promoting...the numbers dropped. You need to keep the momentum rolling and never stop promoting.   Do Research, A Lot Of It When you create a product there are different approaches. One of the common mistakes is thinking you know what people want instead of asking them what they need. The first few products I created, an info product and a course, I thought I knew what people wanted. It turned out I was wrong. Very few people know exactly what people want without asking them. Steve Jobs knew people wanted and could use personalized computers in their homes at an affordable price. He knew people wanted a different way to listen to music. He know people wanted a phone that was smart, not one that just flipped. Steve and Apple are the anomaly. Most of us need to take a different approach. I listened to an interview with Derek Halpern about his approach to creating and selling products that he did on the Smart Passive Income podcast. In the interview, Derek shares his strategy of interviewing potential customers and asking a core group of questions to extract the exact information he needs to create a product. It’s the perfect way to find out what people need verse guessing. You take all the work out of it. It’s complete and under genius. And simple. Anyone can do it, even a caveman. I actually went ahead and used his approach. And guess what...it worked. Go figure. I was able to gather 3 really solid product ideas from it. One, that I went ahead and released. The responses were terrific. A much better outcome than products that I created because I thought people wanted it.

Overwhelmed with all the to-dos for your podcast production? Team Podcast is here, just for you!? Support our Patreon page! Save the Dates: February 23–25 in Florida for the 1st ever She Podcasts EVENT Podfusion via Podfest! Communicate with us via Twitter by using the hashtag #AskSheP and of course follow us on Twitter Show 110 Super Quick Re-cap! Recording from Starbucks! Elsie tries not to kill bugs, but let’s them outside Elsie has a brain-fart…Jess hasn’t been gone she’s gonna be gone Jess gives us the scoop about the Podcast Upfront! Jealousy ensues about the awesome keynotes for the upfront We discuss the PAIN of leaving your child for doing some work related thing. BLAH. What Jess feels about missing her baby’s first day of school Why it’s important for Jess to attend the Podcast Upfront Kris from No Extra Words shares her Telebration We chat about Derek Halpern and someone using his image ILLEGALLY to advertise their business Jess is an awesome interviewer. That is all And now we’ve gotten a chance to know Christy Haussler, the woman behind Team Podcast Jenna and Bodhi Elfman are doing a super cool podcast episode for the Wondery! Why Elsie loves Hamilton StartUp from Gimlet is being made into a pilot for ABC! Woah Jess has the coolest opinion about podcasts going Hollywood So there’s this new contest for podcasts and it’s concentrating on podcasts with less than 1000 monthly downloads, which is cool OMGoodness John Bukenas is amazing and he has a Diva Package, just for our She Podcasts peeps - email JohnBukenas@audioeditingsolutions.com A shirt on Modcloth that was named The Podcast Co-host top in Midnight! We have totally made it! We discuss what we’re wearing And Jess closes with some serious deprecation about going to New York Links mentioned by Jess and Elsie! Leave us feedback via Speakpipe! IAB the Podcast Upfront Podcast Storyfest Derek Halpern, trash seller? Wondery Launches First Scripted Podcast ‘Secrets, Crimes & Audiotape’ (Exclusive) ABC Orders Pilot For Sitcom Based On Gimlet Media’s ‘StartUp’ Podcast Podster “Best Undiscovered Podcast” Competition Podcast Co-Host Top in Midnight by ModCloth The Podcast Premier top Podcast Party Top ModCloth Decrees All Podcast Hosts Must Wear This Flowy, Navy-Blue Blouse The Podcast Co-host shirt thread on the She Podcasts group! She Podcasts thank-you to our community helpers! Our editor John from Audio Editing Solutions. He is so good you need to hire him STAT! Rebecca Council from CLR Virtual Connections Darlene from DarleneVictoria.com Shop for your podcasting education! The She Podcasts Shop Get your FREE How To Podcast tutorial! Help Us Spread The Word! It would be stellar if you shared She Podcasts with your fellow women podcasters on twitter. Click here to tweet some love! If this episode got you all fired up, head on over to iTunes and kindly leave us a rating, a review and subscribe! Ways to subscribe to She Podcasts! Click here to subscribe via iTunes Click here to subscribe via RSS You can also subscribe via Stitcher Feedback + Promotion for Women Podcasters You can ask your questions, comment below, go to the She Podcasts Facebook group and even share your promos for your podcast! Let your voice be heard. Send it all to feedback@shepodcasts.com  

Today's question comes from Max, who asks about my new website design. It doesn't include a feature box on the home page. Why did I leave that out? Max's site is http://copypulse.com/. Max references Derek Halpern's critique of my old website design (http://www.smartpassiveincome.com/conversion-strategies/). Do you have a question about web design? Record it at http://www.askpat.com/. Today's sponsor is Freshbooks. Go to http://www.freshbooks.com/askpat and enter "Ask Pat" for more information.

How does a self-described “introvert” transition from someone completely behind the scenes into a “super connector” running a seven-figure business? In this episode of Deconstructing Success you’re going to get the full story and so much more... Some of the things you’ll learn in this “jam-packed with awesomeness” interview with Selena Soo are: How (and why) Selena plans out her days two months in advance… How ANYONE can connect with influencers in their industry (even if you’re shy, just starting out, have no connections, no “name” or time). Exactly how Selena did this to create her own relationships with influencers and what this has meant for her own business. The importance of not trying to hit multiple goals all at once and how to know when to “cut” sources of revenue in order to actually grow. The biggest takeaways that she has learned from Marie Forleo, Adam Grant, Ramit Sethi, Derek Halpern, Danielle LaPorte and other influencers. How she overcomes perfectionism and uses it to her advantage. Discover the books, tools, experiences and people that have had the greatest impact on her business and life. 5 Big Questions I Ask Selena in Our Interview: What were the biggest factors in going from basically NOTHING to a seven-figure business? How do you decide what you are going to work on each day? How and why did you start connecting with influential people? What’s one thing (that you have observed) that prevents people from becoming successful and living up to their potential? What’s your process for setting and achieving your goals? 5 Big Things You’ll Learn in This Episode: Why Selena plans out her days two months in advance…and how this helps keeps her focused. Selena’s step-by-step process that will help ANYONE connect with influencers in their industry (even if you’re shy, just starting out, have no connections, no “name” or time). Exactly how Selena did this (in her own life) to create her own relationships with influencers and what this has meant for her own business. The two books that have had the greatest impact on her career…and theone productivity tool she couldn’t live without. The most valuable lessons Selena learned from each of these influencers(and how she connected and grew the relationship): Adam Grant (Wharton Professor and NY Times best-selling author) Ramit Sethi (Bestselling author, featured in ABC News, CNN, and the WSJ, has taught thousands to manage their personal finances) Derek Halpern (investor & founder of Social Triggers & Zippy Courses) Danielle LaPorte (inspirational speaker, author and entrepreneur) Marie Forleo (founder of MarieTV & b-school) Lewis Howes (former pro-athlete turned life-style entrepreneur and host of one of my favorite podcasts, The School of Greatness) Rachel Hofstetter (former editor of O, Oprah’s magazine) Ryan Levesque (#1 Best-Selling author of the book “Ask”) 5 Fast Facts About Selena Soo: Selena Soo is the founder of the S2 Groupe, a business strategy + publicity company for visionary entrepreneurs, experts, and authors. Before Selena started her (now seven-figure) business in the summer of 2012, she was earning $42,000 a year living in New York City and working for a nonprofit. She believes that in order to be more successful, you don’t necessarily need more experience but rather, more courage. Selena has relationships and friendships with editors at Fortune, Forbes, Entrepreneur, O – The Oprah Magazine, Glamour, Marie Claire, Cosmopolitan, Reader’s Digest, Whole Living, Fitness, Shape, More, Seventeen, People, NBCU, and ABC News along with numerous influential bloggers in the personal and professional development space. Selena is truly international! She was born in New Zealand, grew up in Hong Kong, moved to Tacoma (Washington) to attend an all-girls boarding school in high school and then moved to New York City to attend Columbia University for undergrad (and then NYU for grad school later on). Complete Show Notes: What Selena tells people when they ask her what she does…and what it actually means :) [4:50] Learn why Selena always thought of entrepreneurs as people with a completely different personality than hers. And discover who [and what] helped her change this perception. [6:22] Selena went out from business school to work with top influencers and develop a successful seven-figure business. Get a great step-by-step guide from Selena, based on her extensive experience! And find out how (and why) she connects people together and how this has helped her in turn. [12:37] Selena’s advice on the issue of knowing that you cannot help everyone and do everything for free. Find out what questions Selena asks herself that help guide her decisions. [15:20] How Selena decides if something is going to be worth her time and money (like in case of joining a $27,000 mastermind when she was just 6 months into her business!) And how her decision to invest in a business coach and the mastermind moved her business forward to six figures…and pushed her own personal limits. [18:09] How Selena learned to see value in her work and then realized she needs to show this value to other people. [26:03] The mastermind that inspired Selena and helped her visualize her future and establish BIG goals. [27:39] Selena is an extremely detailed person and she establishes her goals looking three-five years into the future. Learn the importance of not trying to hit multiple goals all at once and how to know when to cut some sources of revenue in order to actually grow. [28:45] Selena walks us through her process of developing goals and refining plans with her team. [31:48] Find out how (and why) Selena plans her days 2 months in advance. Learn how this helps with resource planning and builds in accountability with other people and around their schedules. [36:10] Selena has a simple system of dealing with e-mail that centers around delegation. Find out how her team helps Selena with e-mails, meetings…and parties! [40:21] How “understanding the big picture” helped Selena fight her perfectionism. [43:28] Get a step-by-step process from Selena on how to connect with influencers in your field (even if you have no “name” or connections). Some of the biggest influencers in your life are people you actually already know (they are who Selena calls your “superfans”)! [45:35] Learn how to send GOOD e-mails that will make your outreach efforts much more successful. [50:38] Learn simple ways to to deepen relationships with influencers (for example at conferences or at your own events). [54:45] Find out the most valuable lessons Selena learned from each of these influencers (and how she connected and grew the relationship): Adam Grant (and Arianna Huffington + Sheryl Sandberg)  [58:21] Rachel Hofstetter (former editor of Oprah’s magazine) [1:01:22] Derek Halpern (investor & founder of Social Triggers) [1:05:35] Danielle LaPorte (inspirational speaker, author and entrepreneur) [1:07:05] Marie Forleo (founder of MarieTV & b-school) [1:07:58] Lewis Howes (former pro-athlete turned lifestyle entrepreneur and host of one of my favorite podcasts, The School of Greatness) [1:11:16] Selena explains what the most successful people she knows all have in common. [1:09:01] The one productivity tool that Selena cannot live without. [1:12:09] Find out how Selena defines success and all the different aspects it comes down to. [1:12:29] Selena shares a great guide on meeting people at events. [1:14:14] Selena shares the best advice she has ever received (from her mentor and entrepreneur Ramit Sethi). [1:15:27] Selena shares the two books that have had the greatest impact on her career and her clients. [1:16:15] Thank you SO much for listening to the Deconstructing Success show. Two quick things before you go.. Thing #1) Don’t forget to subscribe to this podcast on iTunes, just type in “deconstructing success” in the search bar...and click the subscribe button.   And if you enjoyed today’s show, please take a few moments to leave a review...your support means the world to us! Thing #2) You can get all of the shownotes, transcripts, breakdowns and special bonuses for this and every other episode at http://chriswinfield.com/podcast That’s it! Now go out and have the best day ever and we’ll see you next week right here on the Deconstructing Success show!

Todays guests is Mr Michael O'Neal, the podcasting master behind the hit Itunes show "The Solopreneur Hour Podcast". The top ranked business show, or The Solohour as it is known to its friends, teaching online marketing and entrepreneurship skills.  Michael is a man who quite simply without him, then I wouldn't be on the mic today. So you know where to send all your complaints too. He is a born entrepreneur with a fascinating story, of successes, setbacks, leaps of faith, and finding his unique path with the guidance of John Lee Dumas and Pat Flynn. Growing up in Philadelphia, the thought of being the host of his own podcast show was the last thing on his mind. He was a normal type of kid, obsessed with sport, finding trouble at school, and generally being a kid. But unfortunately that freedom of thought and energy changed when he was moved from his beloved Philly, and taken down to Florida, and it seems to me this was the start of him looking for his path in life. He didn't fit in down in the Sunshine State, so as soon as he could, he got himself back up North, and discovered one of the first dots in his life that links him to where he is today…the internet. He was fascinated by the worldwide web, so developed skills to be a web designer. And that was his life for fifteen years, until unfortunately his parents both passed away in a very short time, and he found himself sitting with just $14 dollars in his pocket. He was over 30, with a decision forced upon him. Would he accept the punches that life had dealt him, or would he start fighting back? And that descision was made and he took the steps that made him “Know too much” and not want to work for anyone else again? He was going to become a solopreneur and own his own future. But how did he know he had the skills to be a success in the online arena? How did he know where his true passions lie? And does he regret inspiring guys like me to jump into the pool too? Well lets find out as we bring onto the 100th show to start joining up dots, the man on the mike, the host of the “Solopreneur Hour podcast”, the one and only Mr Michael O'Neal!   For more on the Solohour Podcast go to: The Solopreneur Hour Podcast with Michael O'Neal - Job Security...for the Unemployable By Michael O'Neal Chats with Proudly Unemployable Solopreneurs Like Himself Description They say successful people put their pants on the same way we all do. This show is about watching them put their pants on. Nominated As "Best New Show of 2013" by Stitcher Radio, Our range of guests takes us from comedy, to acting, to the NFL, to UFC and MMA, to Top Music Stars, to Millionaires, to Business Experts, to Real Estate moguls, and everything in between. Guests like Nicole Arbour, Adam Carolla, Hines Ward, Sam Jones, Tucker Max, Jonathan Fields, Derek Halpern, Pat Flynn, Amy Porterfield, John Lee Dumas, Chris Ducker, Chris Brogan, Guy Kawasaki, Mike Johnston, Rich Franklin, and many more, these casual conversations contain tons of action-inducing content wrapped up in an entertaining candy shell. Transcript Yes hello. How are we all? Can you believe it. Episode 100. We have been building up to this for well, it seems like a hundred episodes and we are finally here. We have got a man who who quite simply rose to the top and was going to be the only person who would fit the mantle of being my 100th guest. And I've had people banging down the doors. I had Paul McCartney phone up the other day and say I want to be on the show, I've heard it's a big thing and I said to him, “Paul, unless you can get the other four Beatles to join you, it's not going to happen” We've had  David Bowie crying. It's been pathetic really. So today's man has been nailed on to do this today, and I'm absolutely delighted that he's on the show because quite simply without him I wouldn't be on the microphone. So you know where to send all your complaints to! He's a man with a fascinating story of successes, setbacks leaps and finding his unique voice. Growing up in Philadelphia he was a normal type of kid obsessed with football at school, and generally being a kid. But unfortunately that freedom of thought and energy changed when he was moved from his beloved Philly and taken down to Florida and it seemed to me this to stop him looking for his path in life. He didn't fit in down in the sunshine state so soon as he could he got himself back up north and discovered one of the first dots in his life that links him to where he is today the Internet. He was fascinated by a World Wide Web so develop skills to be a web designer and as he's known for 15 years until unfortunately his parents both passed away in a very short time and he found himself sitting with just fourteen dollars in his pocket. It was over thirty with a decision forced upon him. Would you accept the punches that life had dealt him or would he stop fighting back and that decision was made and he took steps that made him know too much and not want to work for anyone else again. He was going to become a solopreneur and own his own future. But how did he know he had the skills to be a success in the online arena and how did he know where his true passions lie? And does he regret inspiring guys want me to jump into the pool too. Well let's find out as we bring onto the show to start joining up thoughts the man on the microphone. The host of the Solohour podcast, the only Mr. Michael O'Neal. Well how are you Michael?   Michael O'Neal Oh here is what I can't even what is happening. I am so flabbergasted by that intro. OK. Two things. Number one that was the best intro I've ever had. And formerly Chris Cerrone had that that title of the best in show to a show I've ever had. But it was one of the best I've ever heard for anybody which is why you are so the right person for this job. Well we're all thankful you have a microphone in front of you David. Trust me on that. Second thing is I would pay to hear Zombie John Lennon if you could figure out a way to get all four Beatles on the show. That would be cool. David Ralph Well I can do Steve Jobs every day. So I might be able to do them as well. Michael O'Neal Ah so dude that was incredible. I am . I am flummoxed. David Ralph I'm so excited to be on David Ralph's show. David Ralph – Yeah. Go go and do that because I know you have been doing an action of me on a few shows and we'll show you a few times night. Yeah you got a little bumper for me on my show. I have these little things that when people ask you me I have a guest on the show that I have them do a little like Hi this is David Ralph and then I get interested in this opener with Mike O'Neill and your voice is so. What's the first thing I ever said to you. I said you have the ultimate voice for radio. Didn't I say that you did. Absolutely. David Ralph I haven't got the face for television but I've got a voice for Radio Michael O'Neal Well as long as you've got the radio part worked out and you have taken this thing and you've run with it my friend. So I'm honored. I'm honored to be at the 100 episode Mark. Thank you. Thank you. David Ralph Absolutely. It is an honor to have you here because it is amazing when you start this thing,because you started your show what was it August 2013. Michael O'Neal Eleven month ago. David Ralph Yeah,11 months ago and now you are rocking and rolling with the best of them you surround yourself with, with the Internet movers and shakers the ziggers and zagers and you know you're going to be humbled by this. So maybe you won't. You are an online celebrity of note. When I was saying to people is my show a lot of people sort of touch on the shows of said to me I know who you're going to have. And I said no you don't. And I go Yes I know who you're going to have and ego going and going to no one. And I when Martin O'Neill and I went oh term term how did I know. Really I know. Yes yeah I did it because I had pain you know I don't want to suck up to you Michael but the early days I didn't know what the hell I was doing. So I just kept on saying your name over and over again or some kind of benchmark of what I was trying to achieve because you like that you'd come out the gates really and say look like a rocket ship. It's unbelievable. But you've only been around so long because it seems like you've been here ever in a day. Does it seems like that to you? Michael O'Neal It is weird. It does feel like it was yesterday that I launched the show. It feels really really recent to me that it happened. So but then at the same time I look at the memories that I've had over the last 11 months and all the cool benchmarks and you know different things that have happened and, but it's packed full of stuff right. So I think if there's any celebrity it's sort of a z list celebrity and only at certain conferences. But yeah it's been it's been an incredible journey. I couldn't be happier with how it's gone. And I can't wait to see what happens in the next 365. You know I'm really excited about that. David Ralph Is there a plan to the next 365 because you seem to me somebody who is very much stimulated by the now and then. Are you somebody who knows what you're aiming to achieve? Michael O'Neal No I'm a notorious non planner. Much to the chagrin of my girlfriend who is a total planner and if I didn't have the you know a calendar app on my phone I would be I would be completely floating out there now because I I wake up and I look at I go OK what do I have to do today. And then I see what's going on for the day. And sometimes that doesn't work out for me like in a social situation because people actually make plans to go out and do things. But and I'm not one of them. And all of a sudden it's Friday I'm like I probably should have planned to do something. Yes I watch movies tonight. But yeah I I'm in an interesting spot right now because I have had this kind of five year run of as you mentioned in the intro bringing myself in this very circuitous path from $14 and not having a clear direction to now. When someone says What do you do. I say I'm a podcast host. And that's a thing like I. That's what I do. So I sort of a couple of weeks ago had an occasion to kind of put the cap on that five year journey and now I'm going to be looking ahead but I haven't quite formulated what that ahead looks like yet. David Ralph And how did you do that? How did you put a cap on that. How did you say that is five years, finished boxed up? Michael O'Neal Well it was as i say I'm I'm a notorious non-celibrator. I'm a guy that usually gets to an achievement and then continues to go without acknowledging it. And I have what is probably a weird story that you're asking for but hey here comes. So I've been a Porsche fan for my whole life. And you may already know where you're heading with this but I was a Porsche fan my whole life and I don't know why particularly. I was I had a Volkswagen in high school and I think that maybe planted to see a little bit and I was a car guy and so you know those Porsche ads from the 80s with like the big fender flares and the big wing. I think I was attracted to that and I eventually in 2003 I bought my first vintage Porsche so I bought a 1972 11 and it was a piece of crap. I bought it in New York. I didn't know better. I drove across country midway across the USA and midway across the country the engine blew up. So that's how badly. Where were you when this happened. I was in the dead heart middle of Nebraska when it happened in Nebraska I suppose. You it's nothing. It is hundreds and millions of acres of wide open like cornfields and nothing else. I mean we are I was I have a picture of my car sitting looking like it's a panther wading in the grass. Waiting to you know to prowl and it's just sitting there with with like a hundred miles in each direction of grass. There was no middle of nowhere when it happened and I ended up finding a Volkswagen place 60 miles away that towed me in. And the guy dropped the oil pan in the car and just giant chunks of metal came out and I'm like I'm pretty sure that's not how it's supposed to be. So I ended up getting a tow truck driving it from Denver where I was living at the time and picking it up. Neither here nor there. So I eventually traded that piece of crap on and got a nicer one. Not when I bought it but in 2005 and I restored this car it took me four years and 2000 hours to restore this car back to better than factory condition when I still have it now. And as part of the dynamic this one in 1969 9/11 and the 69 through 73 nine elevens are very very sought after. They are the iconic 9/11. So when you would see Steve McQueen and a picture of him in the 60s you know you know in LA MA or something driving a 9/11 he was driving one of these sort of 69 to 73 virgins. And one of the sponsors of Porsche in the 60s was a company called Hoyer which was tag Hoyer before Tagg was involved in the mid-80s. So just Hoyer and it's a guy named Jack Hoyer and he made these beautiful tiny pieces chronographs based on race timers. So you'd have a co-driver with you as a race car and there was a race in Mexico called the career of PanAmericana and the first Porsche Carrera was named after this particular race. So Hoyer as a sponsor of Porsche created a watch based on the chronographs that they used for the race cars and they called it the Hoyer Kura. So this was a very utilitarian type watch you could use it as a race time or you could just click one of the buttons and it had this chronograph on it. It was beautiful automatic beautiful timepiece. And as I've been going through this journey for five years this has been on my vision board because these are about three grand and above to get one of these watches. But that was so superfluous for me because I had no i like zero money. And for me to spend three grand on something as excessive as a watch wasn't even on my radar. So about a month and a half ago now I was in this position where I was like this could be the time. And I scoured the world. I ended up buying a 1972 Hoyer Carrera from a guy in France and it came to my house and it was more beautiful in person than I. I'd never seen one in person is more beautiful than I even thought it could be. And I remember at the mid midday I'd gone to this little swimming pool by my house I belong to this little pool club which is where I work out and I was swimming in the middle of the day two o'clock in the afternoon like Tony Soprano in the middle of a work day and thinking I just did this like this just happened. This 5 year journey comes stops right now like this is where my new journey begins. I've gone through this trial by fire. I've come out hopefully like a phoenix. I'm in a position where I can buy this watch now which is insane to think about and I'm peaceful and grateful for the life that I've built. And so that for me was the cap of a five year struggle. I mean a real struggle to get to where I am today. David Ralph Mr. O'Neill is a perfect story. It started and it made me think if I'm ever in a pub quiz and a question about Portia comes up you're my man that does it to Luli you are obsessed by that and you. The amount that you were quoting then. Michael O'Neal Ah. I mean I think. I think it's kind of a lifetime obsession for people that become afflicted by it. In fact there's a great ad I will send it to you on YouTube and there's an ad for the new Porsche about the time the new Porsche Carrera ad and it was there it's a little boy. And he's a little kid in his classroom and he's daydreaming and on 9/11 drives by him and you just see him like looking out the window and his pencil drops and you know then he he gets in trouble. And then he runs to the you know was on his BMX bike to the Porsche dealer after school and and he you know he ends up sitting in this car and the steering wheel is bigger than he is and you see Mike raised his head he's 12 or something and that he goes to the dealer or the guy goes you have a card and the guy goes yeah here you go and he goes I'll see in 20 years. And then there's this great voice over that says something like there's a there's a there's a particular moment that happens with you know a Porsche fan. There's that time you want one. Then there's the time you get one and for the truly affected afflicted there's the 20 years in between. And it just like it gives you the chills and my buddies sent it. I sense my body goes man. Pass the Kleenex. So I guess there is a real passion there for this. It's a very visceral feeling that is so different because of the way they build their cars and because the engines in the rear and it's a totally different experience than you have with with any other vehicle that yeah there becomes a real passion a real obsession with him. Did you read that because this shows about joining up dots, but do you remember as a young kid having the same kind of obsessive compulsive in both words and things when when you was a little kid running around the streets of Philly pretending you Rocky did most will keep you alive without paying him for the Michael O'Neal No no no. I was a BMX kid. Now I was I was in a suburb. I was the only gentile I was in a super Jewish town north of Philadelphia. And I was a BMX or I rode my BMX bike. I mean I was from 1984 until I mean I was racing bikes from 84 until 2000. David Ralph So Rocky wasn't on your radar at all? Michael O'Neal No not at all. Tony Hawk and Dave you know Dave Voelker and Matt Hoffman and you know BMX guys Bob horo. They were all on my radar. I'll tell you here's here's a little here's a join up dot that is current. I rode an entire daywith real wow I just blanked on his name. That's embarrassing really. I'm killing myself right now this is bad radio. David Ralph What  does he look like? Michael O'Neal He's a big famous director now and he will watch films John Malkovich. Being John Malkovich won a friggin Oscar. We're ready. Come on. With it and it might seem seamless Spike Jones for crying out loud. David Ralph Spike Jones Michael O'Neal Yeah Spike Jones the director was a dude I rode with at a place called Rockville BMX and we were just BMX or dudes riding around. And then he he became a photographer for one of the BMX magazines and then started doing filming because he did Beastie Boys first video I forget which one and then started doing independent films then did Being John Malkovich and now he is like an international you know massive director like one of the best most well-reputed directors in the world. And it was kind of cool. I mean so he did adaptation he did Being John Malkovich Where the Wild Things Are You know just just done amazing stuff. So the Academy Awards. And so a pretty pretty bad ass. He did her you know the movie Her most recent Yeah that's Spike Jones. David Ralph So is there any similarity between the young kid in Philly and now, because from what I see across the pond and I listen into the conversations that you have with your internet guys and it does seem from this side of the pond that you've got a gang of friends and followers and whatever that basically control the Internet. I had Rick Mulready on the show. And I said “Do you ever feel like slipping something into Pat Flynns drink, so that the next morning you turn on your screen and see if there's a black hole on the Internet because he's not functioning at this time because it kind of seems not” But he wouldn't be pushed in to slipping a Mickey into his drink in any shape or form. But you seem a little bit edgy to most of them. Michael O'Neal Yeah. David Ralph Is that because you're from Philly. Is it because he's a very sort of industrial Con. Its a real city you know. Its like a working class city when you're there. Michael O'Neal Yeah I think the the edginess is something that I'm kind of a known for. I don't know if you curse on your show but I'm kind of a no B.S. kind of guy and I've never been one to straddle the fence very very much. And I think what happened with Irwin what happens with a lot of these sort of Internet type celebrities is that they're so concerned about getting the broadest audience that they sometimes come off as being a little bit milktoast or a little bit vanilla. And I come from a totally different perspective where when you think about media you think about New York Philadelphia Boston. These are like the media centers of the world. It's where you know you go to Boston College that's one of the broadcasting school that's where Howard Stern went. That's where many very famous broadcasters come from those places I went to Temple University which has an incredible media department. And when you look at the people that are iconic in history they're not people that are vanilla. There are people that have strong opinions one way or the other and people either love them or they hate them but they're definitely them. So they definitely have a presence. They definitely have a voice that's unique to them. And I think I always think it took me a little while to settle into that on my show but it is ultimately as you as I developed the show and I developed my own voice I realized hey I'm not in the interest of pleasing everybody. Like that's not my job. My job is to talk from my perspective on certain issues and try to extract really good business advice from people without them or my audience really seeing what I'm doing. And one of my favorite quotes to that is and you probably heard me say before but which just never let him see your work. You know that's from Bill Cosby also from my alma mater Temple University in Philly and that basically means that go through your process ask your questions you know have questions written down but you don't have to be so blatant about it. You can you can ease through you know great standup comedians do this like Louis C.K. talks you know he'll be sputtering and angry and going through all this process on stage and you think that that's just how he is. You laugh at his angry energy but he knows all the beats within that he knows exactly what he's doing within that realm and that is that is him not letting you see him work on him. David Ralph When your on the mike then how much is you now being absolutely authentic and how much is it creating a mood creating an atmosphere on the show. Michael O'Neal Well it can't. Can't you have both? David Ralph Oh I don't know CAN you? Michael O'Neal What are you asking? Are you asking how much is sort of pre-written and how much is off the cuff? David Ralph Well on this show for example some of the things I say I only say to get a reaction from the guest. You know do I really mean it kind of. Do I think that they will go against it. Yes. So I will say it. How much do you actually say that you believe 100 percent. Michael O'Neal Well first of all you do that because you understand this and you're a pro. I mean this is a very natural place for you to end up. So I think that that I do very similar things to you, as you do just because yeah sometimes you want to extract some stuff from a guest that is being difficult. But yeah I mean I'm pretty authentic dude. I there's not a lot there's people that have met me in real life and go Oh you're exactly like you are on the show. Yeah Im exactly like I'm in the show. I turn it on and I talk so I don't have this, I'm not affected in any way. I just go. David Ralph So you're not like you haven't got a human graphic equalizer when you press record you just kind of increase certain parts of your personality. Michael O'Neal Not really. No. This is pretty much how I am. Yeah I'll speak like I speak. I'm probably slightly dirtier in real life. David Ralph Well you don't know where the words will land do you! Michael O'Neal I probably curse a little more which is fine. I've done a few podcasts now where I was allowed to do that and it did make it really nice. David Ralph Are you in the same situation as me because I used to listen to your show all the time and it was a staple diet during my transition at that time and now I'm doing this. One of the failures of me is that I don't get time to listen to other people's shows. I listen to your one  the other day because I just suddenly realized I had a gap but you almost become an island of your own success where before I used to listen to shows and I used to think oh I'll take a bit of it and I'll take a bit of it and become like a magpie. And now I don't know what vibe is out there and I don't know whether I'm being edgy or whatever. It just seems to be you. Speaking to the mic and I throw it out to the world and hopefully it goes well. It seems to be a fault of mine, and so do you have the same thing? Michael O'Neal No I'm exactly the same way. I'd say partially by choice and partially by by time. So when I when I do have time to consume podcasts I don't tend to go business. I tend to go comedy. And lately I tend to go NFL football. I listen to podcasts related to that because I want to be able to clock out a little bit when I do want real inspiration. I've been listening to here's the thing with Alec Baldwin it's WNYC. I've not heard a better intro or production or interview style than that show. It's his in his intros are nothing short of brilliant. I mean they're amazing how he brings a guest on an and then how he interviews and his questions are very in-depth and he's such a pro that it makes it really easy for me to like look at that bar and go OK that's where the soul open for hours going. That's what I do. I actually honestly David I find now the more that I get into this show the more I almost can't stand other people's shows like there so few that can capture my attention and that I feel like are being done well even with really good friends of mine that do shows I just go and that is almost unlistenable. You know it's so. So I just don't I definitely look far above the kind of Internet Marketing slash business world for inspiration on how I want to run mine. David Ralph because the only two that I listen to now is yours. And I went on started. I wanted to listen to every single one. And but the nerdiest and there the only two reasons. Yeah great and Nerdist is good for a number of reasons. David Ralph Yeah I just like the way it kind of flows and you don't even know it started and it just kind of teases right. Michael O'Neal That's right. Yeah they just start it. We kind of did that today didn't we. David Ralph Yeah absolutely and that was the good stuff. Michael O'Neal And we talked for a while before we started recording. You know me I mean it just felt like yeah hit it. Go for it. We'll start like Nerdist. But yeah no I think that there's a sense there's such a glutton of new shows out there and I don't. but if I'm being opinionated I don't. There's a lot of places where people are learning quote on quote how to podcast. And I think they're feeding them crap information.So often a big problem. David Ralph And I know he's a mate of yours and I wish him all the success in the world, but the problem is so many people are trying to duplicate John Lee Dumas and that's not right. He came first and he created the structure of his show, and whether you like that format or whatever that is he's and he's made in his own by being him. And I hear these shows and after about three minutes I think oh my god it's the same thing again. Now I will listen to your shows and I will go all the way through. But people miss a trick don't lay up coming back to my all the time is finding your authentic self playing to your streams. And and if you do that you create a bigger loyalty. You know if you are totally yourself people either hate you or like you but the ones that like you will love you. And that's where these people are missing out because they're not even being authentic to themselves they're just kind of a middle ground. Michael O'Neal Yeah. And John would tell you and I've said this a million times in front of him and said do you the success of your show or his show has nothing to do with his format. And it has nothing do with him as a podcast for that all. It has everything to do with the fact that he has a financial background writes great marketing copy and has a schedule and a rigidity too. He has a military rigidity because he was in the military to his to his business. And unless you come with that exact kind of background you will not have success in that way. People think that because of the way he does his show because it's structured and because he has these set questions and does it seven days a week that that's why he's successful and is completely irrelevant to that. So the problem is is like you said so many people listen to that or they go to podcasters paradise and they learn a certain way to do things. And I'm almost diametrically opposed to every single thing that they're learning. So it's like it's like man I it's it's frustrating for me in that way. And I shouldn't say that like I want to rephrase that I'm not time actually oppose everything they're learning what I'm what I'm worried about is that the things that I think make podcasting successful aren't emphasized in a lot of training courses. And like you just said finding your own voice is a number one you have to be successful. You have to find your own voice and you have to have a great brand and it's not something that people speak about a lot. Like I took a lot of cliff Ravenscroft stuff. I've taken all the stuff. I've seen a number of course is out there a lot of them don't pay a lot of attention to that piece and I worry that with this next phase of podcasting and what's you know since everyone's starting a show they're going to find it a lot harder to sustain it unless they've found their own voice on their voice. And and it's within this brand that they've really created. So we'll see. But that's the jury's out on that. David Ralph Did you really have to love doing this because I'm going to play a speech in my Jim Carrey and I'm actually I'm going to play now and we're going to talk afterwards. This is Jim Carrey. Jim Carrey Sound Clip My father could have been a great comedian but he didn't believe that that was possible for him. And so he made a conservative choice. Instead he got a safe job as an accountant. And when I was 12 years old. He was let go from that safe job. And our family had to do whatever we could to survive. I learned many great lessons from my father. Not the least of which was that you can fail at what you don't want. So you might as well take a chance on doing what you love. David Ralph Is that the true message that we should be getting across? Michael O'Neal Yes it is unfortunately the connecting of the dots joining of those two dots which is I found this thing that I love and now I have to figure out how to get paid for it is difficult. That's a difficult journey. And that's my that was my five year journey. Right. First not even knowing what it was that I loved. I had no idea I was going to podcast five years ago but I had an initial foray into public speaking. I started teaching social media on stage and I ended up traveling and going to 17 cities teaching people how to use social media to grow their business and I found it very like oh this is something I could be good at. And then that morphed into doing back end production on a podcast for a year and a half and just starting to understand the podcasting industry that finally morphed into me starting my own show and here we are. But it was a five year journey to find that you know like I had indicators of it and if someone in 2009 it said hey do you want to get. You want to make six figures and be a public speaker. I be like totally that be great. But at the time I had nothing to speak about. And now I do. So it's kind of a I I do feel like you have to find something that will and you've probably seen this in your life with your show something that will make you walk into that studio and record an episode even if you're exhausted or not in the mood or whatever because you truly love it and you're excited about it. Oh yesterday. That's how I am. Yeah I've had times when I've recorded 12 shows back to back and now I've. Why just because I knew I was going to do it seven days a week show and that was the hardest time I had. I had no internet for two weeks he just crashed on me and I suddenly panic but I didn't have enough to cover. And I was going away as well. So yes seven days a week he goes out and I needed the boke. And so I did it and I started off at six o'clock in the morning and I just went through through move through and I edited and I did everything in the gap between when I recorded the next one and he just went seamlessly. And when I pressed record yes I was on I was on. Once I was off it was just like I was you know on drugs or something I was just slump too much. But it wasn't until the very last ones that I realized actually about that passion that you're talking about the ability to actually do it when you're tired. I've gone past by and I was actually feeling ill. And I remember doing this show and the sweat was pouring off me and I listened back to and it doesn't sound like it but I realized brain actually no you've got to look up to yourself as much as you do actually doing something. Yeah I'm very committed to that. DAVID It's I have I have three sort of pillars if you will that I do I think make a good soul a partner or a successful soul a partner. And there's there's time freedom there's financial freedom and there's location freedom. And so the first one is really easy time freedom simple you walk into your boss's office tell him to go screw himself and then you have time freedom. There you go. Location freedom. You can pretty much just get in a car and go somewhere that we have that kind of freedom in the U.K. and in the United States. Yeah there's some complications in between. But technically you can just go do that. It's the financial freedom part. That's the tricky part of the three. That is a little harder. But I find that I'm so unwilling to compromise my time freedom. I've turned down so many more so much more money because it would compromise my time freedom like I could have a lot more coaching clients and a lot more people in my my group coaching. It's called Solo lab. But with that I would have to commit another couple of days to taking care of them and I'd I'm willing to do that at all. Like i will i love my life the way it is right now and I can be comfortable financially I can go do fun things. And I don't have to compromise that. And you know hopefully I can continue to grow and continue to you know make more money maybe have more speaking gigs things like that but I don't intend on working any harder. I just want to you know work smarter maybe try to over deliver a little more to my audience and that's what I'm looking for. Well was sensible and that's exactly what I want to do as well because I hate these people and it's almost like a badge of honor. But I've quit in nine to five job. And then you go yes I'm an online marketing do I do this I'm a diva and I cook my time and I'm doing 80 hours a week and I think right. Right. What the hell do you do that. Why don't you just do two days hard work and have the rest of the time of it. It seems stupid that I say that. That's right. And it's. It does. It is counter intuitive. The thing is when my parents passed away you mentioned this in the intro when they did that. My perspective on time completely shifted and I just I. Life's too short. So I am very much a person that says both. When someone says would you like this or this. I say both. When I get an opportunity to do something I say yes. Win you know and I just do it like it's a thing that I have committed to and not mentally like I don't just go yeah this is what I'm going to do from now on. I just do it now I just say yeah let's do that. That sounds fun. Let's just go for that. I'm going to go on a hike. Yeah. Great book a ticket. You know and we just do it. And I found that that has served me really well because when I do that and I put that as a priority in my life then the the stuff that I'm not so thrilled about I still end up having to do it. It still fills in the blanks but my priority is to really extract the most that I can out of my life and I'll tell you not a person that does that well I think as John John Lee Dumas he works probably a little more like the person you were just mentioning. He works a lot but he's also great at saying yes when when something comes across his desk he goes yeah lets do that. And it's like on the schedule. And I think that's that's part of I think what that's part of success. To me that's part of what success feels like is being able to do that. I remember hearing an interview with Billy Joel and the interviewer said to him Billy you've sold X squillion albums and singles and you've done these tours and you play Madison Square Garden five straight nights. What has success given you. And he just said time and that was it. He can wake up each morning and if he doesn't want to do something he doesn't. And that single word resonated with me hugely especially when I was in my 9 to 5 job and I realized then that things were not right. And why should I be doing a nine to five job when there are options I suppose. I began to know too much. And then once you know too much brain you realize you can't ever go back. Michael O'Neal Yeah. It's really really is a one way street. It also but that carries over as well into my personal life as well. And I think when the there's ever such a different confidence now just in my life in general and I think Billy Joel would sort sort of anybody that reached a level of success has this this this underlying confidence about them that is very attractive not only to you know the opposite sex but it's what attracts other successful people to you. There's just there's a subtlety in actions and just how really how you go through life when you're confident that is very attractive to you know both both people both sexes and that is something that people pick up on pretty easily. You become a success back humor don't you. You know the old Jim rhône thing about you know the average of you know five people to surrender a lot of people I talked to. Yeah. I mean a crappy job and all these miserable people all the time. How can I surround myself. And one of the things I say to them is you know focus on success because the more success you get and the more competence as you say they end up a successful people get sucked into your world and suddenly you created what he was saying. It's not easy to do. But it certainly is a mindset that starts moving in that direction. That's right. And you it's funny you just asked that question of me is how do you now you're on it you're on an island so you're you're in the UK you're not. I'm in San Diego so I get to have a bunch of people around me at all times. I will say though we don't get together. I mean you know we get together as friends but I'm not in a mastermind with any of these people around me. We don't sit there and me out. So you know to answer your question I'm mean answer answered on my show tomorrow. But you've got to join a group you've got to join a group mastermind of some sort. And there's really no other way. If you if you're not surrounded by those five people that that you feel are motivating you in a way that that is bettering your life and hopefully their lives. You've got to separate from those people and find the people that are doing that and pretty much everyone I know that's in this you know business Internet Marketing podcasting world has some sort of coaching program. And my best advice is to get people that you really enjoy like how they speak and like how they deliver and join their group and that's it. And you know once you're a part of that community you'll be a lot more apt to be motivated you know learn the things you want to learn. It's part of the reason why I don't need to listen to podcasts anymore because I have so many people in my group that are doing cool things. I get to learn about all the cool new stuff without having to go listen. They sort of comes to me. So so do you now feel that you're ahead of the curve. Because when when you started the show I remember you saying it's the Wild West and now it seems like every man Dogan whatever has made me a podcast. So do you think now about you it's not the Wild West but you actually ahead of the curve. It's good. Get a question. Yes and no I think it's still the wild west. I think that people in this environment aren't necessarily looking in the right direction to advance their business where they should be. Let me clarify that. I think inspiration for how someone's podcast get better gets better doesn't happen within the new podcasting community. It happens with old media. Then you go look at how you all learn how to interview you go study Howard Stern if you want to learn how to produce an an excellent show. You go you know you look at and some an NPR show or something like that like a where a BBC show something that you know pay close attention to how people are introducing guests and what they're how they do their ads and how they integrate you know clips from this person's body of work into their intro or into the show itself. So I think there is really a professional side to this that will ultimately come out. For me personally what I've realized over the last couple of months and this is something that I think you can you can sort of strap on as a badge of honor as well is that I'm a better interviewer than most. Just in general I'm more intuitive and I have more range of knowledge so I can connect those dots. You know I can join those dots. And that's what makes for a compelling and entertaining interview no matter who you are it's the people that have the pre-scripted questions that I think are really going to struggle because that's that's very exhausting to an audience. So on one side I think I'm still really ahead of the curve in that. I come from this and as do you come from this background this history of paying attention to interviewers and then sort of bringing this natural ability to the microphone that 99 percent of people don't have. And that's the building not only to interview someone in a business sense and extract what they do for a living but actually make an entertaining hour of programming for someone. And in my opinion they can get the business data from 80000 podcasts that are on iTunes but it's really hard to get entertainment out of it. And that's what I'm trying to bring to the table and I think that's what you do a really great job bringing to the table as well because because what I've realized you know was a complete nobody is basically the very first interview I did was no you weren't Yes. Stop it. Tom Mocha's was episode your line on the line. Me right now David. And he was a huge inspiration to me so I wanted him as guest number one. And he was talking to a gentleman called John Lee Dumas and so awful who's is CHEP never heard of him. And I went over to his show and the very first show I listened to was episode 3 2 2 which was yourself and kidding. That was I didn't know that. Yeah that was the very first episode. And the fascinating thing about it was which got me on the show and this is my sort of join up thought was the fact that everything you see in life is normally about benchmarking against success. You see people already Veja and you go I'd like to do that but it worked for him he's had this skill he's got that you know he's a natural that's for sure. On that show on 0 5 3 2 2 you hadn't even lunged and he was saying to you you know when are you going to go and you and I'm going to go on Wednesday or whatever it was. And I tuned in and I listened or whatever you do you click on it you don't tune into you. But I heard you speak for the very first time and I found it fascinating because I was seeing but not some bouts of somebody finding their way. And you was saying Yeah and I had 17 downloads and it wasn't that you were looking at success you were looking at somebody finding their flow finding them. Moving on. And that's right. But that's what really flavored my show was the fact that you were doing something that seemed natural and you were holding your hands up and you going really. I don't know if this is going to work but hey if it doesn't change we'll move on later on. And remember you did this show and it was it was some chap I don't remember who was with them on the on the beach somewhere and calls were whizzing past and your battery ran out half way through. Yes and yes you still put out and I thought that's interesting because what he's saying back is not that this show has got to be polished and perfect what he's saying is is a journey and I'm going to improve from that and that be the last time that my battery runs out halfway through. That's right and it was definitely the last time that happened. Yeah. Yeah it's a good way to good insight. I see. If I were doing it again yeah I would probably do the same thing again. I was I've been always sort of a fan of the let's just put it out at that at that time. I was leaning more on my hopeful interview skills than I was like ultimate show quality and since I'd already put out a couple of episodes it wasn't that bad but I really loved the guys story. So I was like yeah there was Harry. Harry Smith was the guy's name and. And. And I thought yeah let me let me throw that on. And why not. What happened. You know and somewhere. This is what's so cool about this right. You heard one single episode I did from Johnny Dumas which was like a random occurrence. And look how much it's affected both of us. Yeah. Just that one thing. So if one little episode you put out catches the right person it can literally be life changing. I will say something. I want your listeners to go to solo our solo our dotcom and I want you to go back to like three. I don't know let's say pre 70s so anything from episode like I don't know one until episode 70 and I want you to click on those posts and read how great David's comments are for the episodes. They are so insightful and brilliant. And you do such a great job summarizing. I think I even wrote you once and said Do you want to write my show summaries. Remember that you did and it was just that the crux of me doing this and I knew I was just going to stall so cool. So I am and you still you just did it the other day when you were that episode you listened to. You do such a great job summarizing. You're going to be such a smash successful podcast. David Yeah I have no doubt whatsoever you are going to I hope you will let us be on your show someday when you do these live broadcasts in front of you know a hundred thousand people at the Wembley Stadium. Did you know when you start this and I'm really going to open up here so I don't really have a Chevez. But when you start based you want it to be so good and you want it to be brought in and you kind of. There were job. You look back on them and you go OK yeah that wasn't quite where I wanted to be but it was all right. And then you hit sort milestones and you listened back to some of these shows I don't know if you listen to yours and I thought oh that was a bit closer to what I had in my head my original vision. And I got to show it E.T. and that's when I suddenly realize Michael that was the host of a show and it was my responsibility to be the host to even I think he was too grateful for people giving up their time to be on my show. I it was a complete mind set. Now I want this to be the biggest show out there. I absolutely do. And it's all I can focus in on and it's in many ways it's killing me or my life is totally out of whack. But all I want is about is the number one thing upset that on any show because it sounds a bit arrogant really I'm upset. Once we've stopped recording them when somebody asked me about it that is where I want to be and I want to be join up not as a brand. Exactly as you say. Right. Because it's one of those things that you kind of go join up towards. What does it mean. And I'm very aware of if you provide quality and content as quality brand in many ways take care of itself. It's like we always talk in the early episode the name that was always mentioned was Pat Flynn. And you know he's got that classic smart passive income and you forget that's a premium brand but actually he's only three words put together and he's because he's provided that great content and quality and value. But it becomes the kind of the trust word where what he's trying to achieve. That's right in he that he can live that now. But I actually want I want to focus on something you said just before that you will be bigger than him and so will I. And I know I don't mean that like he doesn't have the same aspirations as you do. Right. And I'm saying in terms of podcasts in terms of like Pat wants to speak I'm not speaking for him here but just knowing what I know about him. He he is sort of the crash test dummy of internet marketers. So he does all these really cool things on the web. I want my show to become about like I want to. I want to be interviewing complete legitimate A-listers you know and finding out about their kind of business and so normal journey. That's where I will see the show going. And because of that if when and if I get to that point. The show the podcast itself will be bigger than all of the internet marketing type podcasts. Does that make sense. Yeah it'll be way bigger than that. It'll be more like Nerdist. You know Chris Hardwick gets killer guests on his show and that's why his podcast is you know number one number two number three on iTunes overall. And so it's it's one of those things that that I it's what I aspire to do as well is to get working within this world like real A-list category of people because I think that they'll appreciate talking about their journey. And so that's where I want to head with that. Also I was very strategic and I changed direction. I realized that when I started I was just throwing out the net to anyone and anyone would jump on the show. I would have them round about sort of thing once again I thought to myself no I can't do this because when I was looking at other people's shows I was thinking Oh I've been on my show I've been on my show and it was just the sort of hybrid of people doing the rounds. So I went off in a different direction. So if you listen to episode 88 I had Cathy O'Dowd who was the first woman to hit the summit of Everest from both sides. I've got the first civilian astronaut coming on the show. I've got a chap over a few years ago was worldwide news because he sold his life on e-bay and he's just sold his life to Disney and all that kind of stuff. So I realized I had to change direction to become more unique to be more interested by the stories more. Yes. Extract out of them what I wanted to show to the world and that was my original vision but I couldn't say Eva until later on in the journey. Yeah and that's really what you've done. That's the whole point. That's why you will be successful because you've you've done this in a sort of a different way in your life when you look back to sort of the Philadelphia kid and you riding around on your BMX and all that kind of stuff. Well you just sort of wanting to be the classic sports kid was. If you look back and now we all going to send you back in time soon on the Sermon on the mike. No I was a show off though. I think I think I was you know a performer of some sort and the PA is I keep is that makes my colonial who he is to play better racquetball with an audience. Yes. Every single time. Yeah I think so. I think there's that's there that's in there. It's in the DNA for sure. I don't use that a lot but it's in the DNA. I work better in a performance environment which is presumably why I kind of screw myself on the show intentionally. I don't I I prepare in a way where I I've researched my guest as you have. You know you know and you certainly listen to the show but at times you know a little bit about me and you're able to then naturally structure questions that that dovetail into my history and that's what a good interviewer does. I don't write a lot of questions out sometimes intentionally and that's because I there's something about the performance side. I realize now that I'm I'm doing this the shows this this month I've got over 300000 downloads for the first time and this is a and I realize so there's people listening and I have to perform. You know what I like it. It makes me it UPS my game. I'm live on the show. And I think I do that to myself on purpose because because I work better in that environment a lot maybe underpressure a little. Well we're very similar. It's fascinating. I feel like I'm finding out the real Marcantonio here. Where is the person behind the that the presenter. Because I am somebody who has spent my life doing training courses and presentations and that's my job. I've never done this kind of thing. It was totally BA and I'm somebody very much likes to be on their own likes no one near them. And then when I suddenly go ping. That's it. It's performance time. And I don't know if it's showing off or trying to create a different persona for myself because that's kind of not naturally me. But I do have the ability to raise my game and present a different side to myself if you know me deep down you would say to me different people that the people who know me from seeing where I allow them to see me they would say yeah you it's like I'm on the mike as you are when you normally doing those things because I'm letting them see what they want to see. Yeah. Yeah I mean I think there's there's an element of that and again I want people to understand this is why we and we talked earlier about sort of what John brought to the table. And I'm you know people look at my show and say it's it's been it's it's been pretty successful in the first 11 months just overall debt is not that's not a fluke because I didn't just start in August of 2013 with kind of media. You know I've been a professional drummer my whole life. I've performed I've been on I've been a racer I've been you know a competitive racquetball player for for many many tournaments for many many years now and before that it was tennis. So I've always been performing in some way or the other. I I coached for five years on teaching people social media in front of huge audiences. I've played Red Rocks in front of 10000 people like me being on a microphone and being natural at it is not something that happened overnight. It's a it's this is something that you walked in with. You've been training for years before you turned a mike on yourself. So it's kind of like Yeah right yeah. You were new to podcasting but not nuda trying to translate a concept from one person to an audience like that's something you've been doing for a long time. So so that's I think that it's a bit of a misnomer within our industry that yeah anybody can you know podcast or anybody can start blah blah blah. That's kind of cool I get it. Yes technically you can turn on an app you can go to boss jock on your iPhone and upload it to clips and you've got a podcast but can you do it. Well can you do it so that when someone switches from morning radio or Howard Stern or the BBC to your podcast that they don't notice a huge drop off in quality or you know sound quality interview quality production quality that's that's what I try to bring the table and I think you do the same thing. So is that what you're saying really and I'm going to play the words of Steve Jobs because he says it very well as well but no experience is wasted. It doesn't matter what you've done in your life you will pull elements and you extract what you need to create your new path. Out 100 percent. Absolutely yes. Everything you've done up until this point is does training for you for this next phase. When I have people on their show and we have these episodes called Find your swing I want to find out everything that person has done because it find your swing is like well what do I do. Like what am I naturally gifted at how can I make money off of something that I really enjoy that I'm passionate about that's what finding your swing is. And it's I want to find out like what you did when you were a kid. Were you an athlete did you or you or you a professional knitter you like to knit hats. You know like what is it what do you do. And when people can start accessing those things that they've done their whole lives they're really gifted and I like to find ways that we can use those talents in whatever their next business endeavor is. We call about connecting our past to build our future and here. And one of the names as come out is if you really want to know your passion really want to know what you're naturally good at. Don't think about what you were doing in adult life because very much you would have been taking a responsibility for a wage or whatever. Look at what you was doing as a kid when you weren't being paid for it. And if you was a drama when you was a kid and you loved doing it then try and look at something that would do that. And he says that exactly the same way as you do it and you'll find your swing episodes. That's right. And I and I love those. Again that's another instance where we totally put ourselves on the spot. I have a co-host. Her name is Dawn Mars. For those episodes and we never read the questions first. Like I only you know sometimes I glance at them to see just a copy and paste them into my Evernote when we're doing the show. But we were reading them and answering them live and which again has another element of pressure that we've got to come up with an answer and these people are literally like I've had people that have taken what we've said on the show. They've made a business from it like the next day they've gone and done it. So it's it can be a little daunting. And I was going to ask you earlier you know your show's growing now and this this will be big your show will have a huge audience at some point and I've asked this with other people that are in the space. Have you yet felt this sense of responsibility that comes with that the fact that you're speaking into a microphone and someone's actually listening to what you're saying. Yeah. With power comes great responsibility. And it's funny the very first show I released I got two e-mails and they were from people I'd never met and they were saying thank you so much for putting the show out there and I thought oh my God. And from that moment of being very aware of what I'm saying or being very aware of I don't know where my words are landing. And of also having a conversation with my wife this afternoon saying if this really takes on. Just as I want it to really take on I'm a little bit scared but I haven't got the value to provide the audience but I won't and I don't know why that is because you know success is everything you want. But I suddenly felt a pressure because I can see the downloads increasing increasing increasing. I can see the work coming towards me and I'm doing this seven days old on my own. There's not one person that helps me and I'm also balancing other responsibilities as well. So this isn't my only so restrained I suddenly freaked this afternoon for the exact reason that you said oh my god this is power this is responsibility. I've got to be careful with it. Yeah. Have you also found it. I agree. I felt that in some I haven't had yet. Hey buddy come back to me I'm like you ruin my life but I'll show it. That's going to have to happen right. Someone will listen to something you've said or I've said and they're going to do it and it's not going to work for them and we won't have the details but they're going to say I listened to you when you were in my life. That's going to happen. There's no way it that doesn't happen. When you're when you grow this thing to where it can go there's no way that doesn't happen. Well think shows a slightly different note because you teach nuts and bolts. I think with my show I talk about hope and I told you why leap of both. Yeah I really think I teach nuts and bolts because that's that's I feel like there's a lot of shows that do that specifically. And I I feel like I teach more of the journey and then the nuts and bolts sort of fall from there. Well I think that's the same thing. I think what you do you you talk about the journey you get the cogs working in your own brain and brain when you throw out the nuts and bolts which you probably don't think have got value as such. You're already using those cokes and you're thinking yeah I can use that yeah I can tell you that that's exactly what happened with me. You know I couldn't see how to do this because I've never done this. But just by you having conversations with people you take the element and you take the element and you take that element and what do you do. He's been up to you as an individual to put it together. Yeah I actually find myself pretty. I can be very socially awkward at the beginning and I sometimes I've actually accessed my I've switched into interview mode when I'm meeting someone in real life. I just watch on Mike I like my mentally switch on a podcast microphone in front of me and I found it so much easier to have conversations with people that way. So that's kind of interesting to me is bizarre. I'm getting ready to play Steve Jobs now because I'm fascinated to see your spin on this. And this is the fulcrum of the whole show so this is a job. Don't be free to do that of course it was impossible to connect the dots looking forward. When I was in college but it was very very clear looking backwards. Ten years later again you can't connect the dots looking forward. You can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something your gut destiny life karma whatever because believing that the dots will connect down the road will give you the confidence to follow your heart even when it leads you off the well-worn path. And that will make all the difference. When I'm going to ask a different question because I think you've answered it already but you will say yes you believe in it. But why do you think so many people don't believe in that. I think that's a lot. Most people get hung up on the how of something for example I think that we we pick a point be right we pick a point B that's there's the dot so I've got this I want to I want to do I want to have this show. And to get this show together I need this this this this this this this and we get stuck in the details of the this this this this this instead of. All right I'm going to sort of flow through this. All I want to do is get to that thing. I'm not sure how I'm going to get there yet but I'm going to I don't really know. And by the time you get there and you look back and go wow that is not the path that all that I was going to take. My favorite metaphor. Or maybe it's an analogy I forget but for this is if you and I were sitting at a cafe and I there was you know a three story building across the street and I said David there's a hundred thousand pounds sitting in a bag on the roof of that building across the street. You have 15 minutes to get it. How fast would you be out the door to go get that money. I'd be on the right run the window right but you wouldn't know how you were going to get it. You had no idea how to get to the roof of that building. You just knew you were getting to the roof. You don't know if you're going to you know helicopter down you know if you're going to call the fire department to take you up there or you know scale like Spiderman but you're getting to the roof of that building somehow. And I think what successful entrepreneurs do is they just keep their eye on that that you know that bag the bag that's on the roof. They're not quite as concerned about the how part. And we very much get concerned about the how part. And the second piece of that is when someone gives you an opportunity I just said this a little earlier when someone gives you an opportunity. Our instinctive reaction is to say no because of this this and this versus just instinctive to say yes and I'm going to figure out how to work out this this and this and that is a huge mental shift even though it's very subtle. It's just yes and no. But if you'll find that people in your world that are really successful or really look like they're just having a great time. They're the ones that say yes first and then figure out how it's going to work after and most of the people that are stuck and they don't get from that one dot to the next dot. Those are the ones that say no because you know I I can't live in San Diego because I have kids in school or because I can't afford the move or because whatever we can come up with 15 different ways. But in reality all that stuff can be worked out. So I think that's how I would respond to that and I hope that helps someone. So what scares you this is probably my final question before I send you on th

Derek Halpern is the founder of SocialTriggers.com, a thriving business that sells software, online courses and digital training. In this episode, he talks with James and Phoebe about the seemingly unremarkable daily habits that help people become extraordinary in business. More specifically, how walking can change your life!    

Todays guests is Mr Michael ONeal, the podcasting master behind the hit iTunes show "The Solopreneur Podcast". The top ranked business show, or The Solohour as it is known to its friends, teaching online marketing and entrepreneurship skills. Michael is a man who quite simply without him, then I wouldn't be on the mic today.So you know where to send all your complaints too.He is a born entrepreneur with a fascinating story, of successes, setbacks, leaps of faith, and finding his unique path with the guidance of John Lee Dumas and Pat Flynn.Growing up in Philadelphia, the thought of being the host of his own podcast show was the last thing on his mind. He was a normal type of kid, obsessed with sport, finding trouble at school, and generally being a kid.But unfortunately that freedom of thought and energy changed when he was moved from his beloved Philly, and taken down to Florida, and it seems to me this was the start of him looking for his path in life.He didn’t fit in down in the Sunshine State, so as soon as he could, he got himself back up North, and discovered one of the first dots in his life that links him to where he is today…the internet.He was fascinated by the worldwide web, so developed skills to be a web designer.And that was his life for fifteen years, until unfortunately his parents both passed away in a very short time, and he found himself sitting with just $14 dollars in his pocket.He was over 30, with a decision forced upon him. Would he accept the punches that life had dealt him, or would he start fighting back?And that descision was made and he took the steps that made him “Know too much” and not want to work for anyone else again?He was going to become a solopreneur and own his own future.But how did he know he had the skills to be a success in the online arena?How did he know where his true passions lie?And does he regret inspiring guys like me to jump into the pool too?Well lets find out as we bring onto the 100th show to start joining up dots, the man on the mike, the host of the “Solopreneur Hour podcast”, the one and only Mr Michael O’Neal! For more on the Solohour Podcast go to:The Solopreneur Hour Podcast with Michael O'Neal - Job Security...for the Unemployable By Michael O'Neal Chats with Proudly Unemployable Solopreneurs Like HimselfDescriptionThey say successful people put their pants on the same way we all do. This show is about watching them put their pants on. Nominated As "Best New Show of 2013" by Stitcher Radio, Our range of guests takes us from comedy, to acting, to the NFL, to UFC and MMA, to Top Music Stars, to Millionaires, to Business Experts, to Real Estate moguls, and everything in between. Guests like Nicole Arbour, Adam Carolla, Hines Ward, Sam Jones, Tucker Max, Jonathan Fields, Derek Halpern, Pat Flynn, Amy Porterfield, John Lee Dumas, Chris Ducker, Chris Brogan, Guy Kawasaki, Mike Johnston, Rich Franklin, and many more, these casual conversations contain tons of action-inducing content wrapped up in an entertaining candy shell.Click to view: show page on Awesound

Today's question comes from Dale, who asks how to get started in a saturated niche. How do you break in amongst the noise? I talk about crowded niches with Steve Kamb on Smart Passive Income Podcast 196 (http://www.smartpassiveincome.com/how-to-level-up-your-life-with-steve-kamb/). Neil Patel shared a good strategy for evaluating your competitors on Episode #67 (http://www.smartpassiveincome.com/neil-patel-seo/). Derek Halpern shares his strategies for getting your message seen on Episode #184 (http://www.smartpassiveincome.com/psychological-strategies-to-improve-email-conversion-with-derek-halpern/). I share an exercise from my new book on validating your idea for a business, Will It Fly?, at http://willitflybook.com. Do you have a question about crowded niches? Record it at http://www.askpat.com/. Today's sponsor is Pipedrive, the customer relationship management tool for small teams. Check out https://www.pipedrive.com/pat to get started.

Today's question comes from Rocky, who asks how to bounce back from failure. I have found a lot of helpful advice on haters from Derek Halpern (http://socialtriggers.com/). The WordPress plugin I mentioned (the one that is successful) is the Smart Podcast Player (http://smartpodcastplayer.com). Do you have a question about improving your mental toughness? Record it at http://www.askpat.com/. Thanks to Zip Recruiter for sponsoring today's episode. Go to http://www.ziprecruiter.com/pat to get started posting jobs today.

Derek Halpern reveals his "closet introvert" way of fearlessly speaking in front of an audience - without having to wow them

#184: Derek Halpern from Social Triggers is back to share strategies for getting more people to open your emails, read your copy, and click your links. Derek dives deep into the psychology of what makes people want to engage. Podcast show notes available here: https://www.smartpassiveincome.com/session184

#184: Derek Halpern from Social Triggers is back to share strategies for getting more people to open your emails, read your copy, and click your links. Derek dives deep into the psychology of what makes people want to engage. Podcast show notes available here: https://www.smartpassiveincome.com/session184

Today's question comes from Ximena, who asks about my posting schedule for my blog posts, podcast, and video. What is my schedule? In this episode, I mention Darren Rowse (http://problogger.net/) and Derek Halpern (http://socialtriggers.com/). The tool I recommend is Coschedule (smartpassiveincome.com/coschedule). Do you have a question about blogging? Record it at http://www.askpat.com/. Today's sponsor is Freshbooks. Go to http://www.GetFreshBooks.com and enter "Ask Pat" for more information.

Derek Halpern Hi Goal Getters, I wanted to let you know that we are starting a Private Facebook Group, Goal Getting Masters. If you would like join a group of like minded Goal Getters who want to become Goal Getting Masters, join us by Going to GoalGettingPodcast.com/masters to sign up and I will add you to the Facebook Group. Click Below to Listen to Today's Show   What Blends In Gets Ignored. What Stands Out Gets Remembered ~~ Derek Halpern   In today's digital world we are full of everything. There is so much "Stuff" coming in between television, social media, blogs, podcasts, radio, magazines, newspapers, and on the television screen, the movie screen, the tablet and the smartphone that it is hard to catch it all. If your goal is to market a business or a product, then you can't just blend in.  As Derek Halpern says, what blends in gets ignored. To really be remembered, you have to Stand Out from the Crowd! You have to stand out in ways that will set you apart from the rest of the people in your market. What is it that you do?  What is it that you do Better than the others?  What is it that you do that sets you apart, that makes you Stand Out from the Crowd? If you want to be remembered, you have to Stand Out. That may just be providing the best value to your customers. When you Stand Out by providing Exceptional Customer Service, you will win! The Key is to Stand Out! Go Out Today and Stand Out! Be Outstanding!       Receive Your Goal Getting Podcast Monthly Quote Pack Special Get 20 AWESOME images full of great quotes in your email each month! Example of a Quote Pack Go To GoalGettingPodcast.com/images Today and SIGN UP! Thanks for listening to Goal Getting Quote of the Day. If you like this or any of the Quotes, please leave a comment.  I would love to hear your thoughts. If you like our podcast you can easily go Subscribe to our show on iTunes at GoalGettingPodcast.com/itunes or Subscribe to us on Jabbercast at GoalGettingPodcast.com/jabbercast The new Jabbercast App is the best listening experience for podcasts. Check it out.   Please follow us below on your favorite social media channel.  We would love to hear from you there, too. Send us a Tweet, or Instagram Like. You can connect with us on your favorite by going to GoalGettingPodcast.com / and then Twitter or Facebook, or Instagram They will easily take you to the social media platforms and make it easy to follow us. QUICK & EASY - Click here to go leave a review on iTunes I get a lot of my quotes from great books that I read. And if you like to listen to books on Audio like I do, I put together a deal with Audible to give Goal Getting Podcast listeners a FREE Audiobook of your choice AND a 30 Day Trial of Audible's service to try them out. Just click the link in the Blue Box to get to the Audible sign up! Get Your Free Audiobook Here Hi, I would love to know what you think of the show. Do you enjoy these Quote of the Day segments? Let us know by leaving a comment below. Make Today a Great Day! Subscribe to us on iTunes Like our Facebook page http://www.facebook.com/GoalGettingPodcast Follow us on Twitter: Podcast at @GoalsPodcast Tony Woodall, Your Host at @TonyWCMB Follow us on Instagram at @GoalGettingPodcast    

Today's question comes from Tony, who asks about content promotion. Tony mentions Derek Halpern, who spends a lot of time promoting his content (http://socialtriggers.com/). The tool I use for recycling social posts is Edgar (http://meetedgar.com/); the tool I use for my editorial schedule is Coschedule (http://smartpassiveincome.com/coschedule) Do you have a question about promoting your content? Record it at http://www.askpat.com/. Today's sponsor is Freshbooks. Go to http://www.GetFreshBooks.com and enter "Ask Pat" for more information.

Derek Halpern of Social Triggers joins Keith, Ralph and Molly to reveal his method for building blog traffic using both organic and paid methods.  Derek has built a massive following (and email list) on Social Triggers by creating curiosity based content and layering conversion based content with retargeting ads to complete the customer journey.  Look out at the 25 minute mark as Derek, Keith, Ralph and Molly recap the Social Triggers traffic strategy and provide a tactical example you can apply to your business. 
Press and hold link to visit the page Show Page Notes

Today's question comes from Tony, who asks about how my online business has impacted how I feel about design. Tony’s site is http://designerhacks.com/. Tony mentions Smart Passive Income Podcast Episode 90 (http://www.smartpassiveincome.com/architecture-online-business/). In this episode, I also talk about what I’ve learned from Derek Halpern (http://socialtriggers.com/) and from my designer Dustin (http://www.smartpassiveincome.com/meet-team-flynn/). Do you have a question about how design impacts your business? Record it at http://www.askpat.com/. Today's sponsor is Freshbooks. Go to http://www.GetFreshBooks.com and enter "Ask Pat" for more information.

Today's question comes from Elyse, who writes online content for a living. How can she increase traffic to her site to help her find more customers? Elyse’s site is http://www.contentbyelyse.com/. Take a listen to Smart Passive Income Podcast 158 with Brian Casel, where we discuss how to productize a service-based business (http://www.smartpassiveincome.com/how-to-productize-your-service-based-business/). Also check out Derek Halpern’s site, Social Triggers (http://socialtriggers.com/). Here’s the video of Derek walking me through how to improve my conversion strategies (http://www.smartpassiveincome.com/conversion-strategies/). Do you have a question about building traffic for your site? Record it at http://www.askpat.com/. Share your thoughts on today’s episode using #AskPat411. Thanks to our sponsor, Lynda.com. Try out all of Lynda.com's courses for free for seven days. Go http://lynda.com/AskPat to get started. Thanks to our sponsor, Sidekick. Receive live notifications when someone opens your email. Go to getsidekick.com/pat to check it out.

TheSparkAndTheArt.com/66 – The power of choosing to be yourself and the journey it can take to get to the point where you can unashamedly just be who you are. **Links for this Episode** Chase Reeves - https://twitter.com/chase_reeves Ice To The Brim - http://icetothebrim.com/Fizzle.co - https://fizzle.co/Corbett Barr - http://corbettbarr.com/blog/Caleb Wojcik - http://www.calebwojcik.com/Barret Brooks - http://barrettbrooks.com/Steph Crowder - https://twitter.com/stephcrowder_Father Apprentice - http://fatherapprentice.com/Pat Flynn - http://www.smartpassiveincome.com/Derek Halpern - http://socialtriggers.com/Make it then tell everybody - http://makeitthentelleverybody.com/Flipping the funnel episode - http://makeitthentelleverybody.com/2015/06/matt-diffee/

Derek is the founder of SocialTriggers.com, and is an expert marketer and entrepreneur.  After building several successful websites in various niches, he has refocused on what he loves most, building and marketing businesses.  His approach to marketing is effective, and has helped him build a few wildly popular websites, one of which attracted more than 1 million page views in a single day.  Specifically, he uses the perfect blend of data driven marketing and content marketing,  to get traffic, attract customers, and sell products online.

Zippy Courses is a plugin co-created by none other than Derek Halpern from the website Social Triggers. In today's show I share my roadtest of Zippy Courses and give it an honest review. If you want to add online courses and digital products to your content arsenal, listen in as I walk you through the ins and outs of this new WordPress plugin for online courses.

In this episode Terry Lamb talks about Email Marketing Strategy | Best Email Marketing Traffic | Part 5

Ali has just gotten started with her website, but she has found another niche that is inspiring to her. Should she switch to the other niche? The book I mention is The One Thing by Gary Keller and Jay Papasan (http://www.the1thing.com/). Derek Halpern’s site is Social Triggers (http://socialtriggers.com/). Today's sponsor is Freshbooks. Go to http://www.GetFreshBooks.com and enter "Ask Pat" for more information.

In this episode Terry Lamb talks about Email Marketing Strategy | Email Marketing Best Practices | Part 1

Forget social media. When it comes to marketing techniques, newer isn’t always better, according to marketing wunderkind Derek Halpern.    You just started your blog. And now you’re ready to set the fiber-optic cables on fire with your wisdom and start raking in sales. In doing so, most likely you’ll be staring into a blue glowing screen until the early hours, cobbling together posts that your growing list of readers will find both valuable and compelling.    Starting from scratch, how do you build an audience and debut a digital product? What’s more, how can you convince people to buy it? Among the several schools of thought, the predominant is you could just let the product to speak for itself, provided it’s good enough. Or, as some of the more savvy marketers have found, you could get just better at selling.    The soft sell is out, and according to expert marketer Derek Halpern from New York, the hard sell is back. In a world of new fandangled sales techniques and buzz jargon, Halpern demonstrates that an adherence to the time-honored traditional sales process with a psychological spin is enough to cut through the noise to reach the modern-day consumer.    There’s been a rise in the number of books on the forces affecting buyer behavior, including Adam Alter’s seminal Drunk Tank Pink. Yet the motivating factors behind buyer behavior still, for many, remains elusive. Why do some people buy and not others? What are the triggers that will get someone to purchase your product over someone else’s?   Derek Halpern is founder of Social Triggers, a blog and podcast about effective internet marketing strategy. There since 2011, he has provided information on marketing to 140,000 subscribers. What’s more, the Social Trigger’s podcast recently hit #1 in the business section on iTunes, beating the likes of the Harvard Business Review, and the Wall Street Journal.   In this interview you will learn:   - How to master sales - Next level Conversion strategies - Derek's amazing story - Content strategies - The buying process and the psychology behind it - Creating sales funnels   I Need Your Help!   If you haven’t already, I would love if you could be awesome and take a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below. It’s the most amazing way to help the show grow and reach more people!   Leave a review for the Foundr Podcast!

Today’s question comes from Alyssa, who ask about the balance of content frequency versus depth. Alyssa’s site is http://www.earnyourspurs.com/. The podcast editing services I recommend are Music Radio Creative (http://musicradiocreative.com/askpat) and TwentyFour Sound (http://twentyfoursound.com/). I talk about Derek Halpern, who you can find at Social Triggers (http://socialtriggers.com/). Check out the Smart Podcast Player plugin for WordPress, which my team and I launched today! http://www.smartpodcastplayer.com/. Today's sponsor is Freshbooks. Go to http://www.GetFreshBooks.com and enter "Ask Pat" for more information.

In this episode, Ilya Fainstein joins us to share his tips regarding Search Engine Optimization (SEO). You can contact Ilya on his website. SEO is basically sending out a proper signal to the search engines so they can interpret what your website is about, make a judgment about your website, and then rank your site accordingly in search results. Submitting your site to search engines Sometimes you may get e-mails or see advertisements for people offering services to submit your website to search engines (making you think that you won't be found if you don't). It's not really necessary to do this because the search engines are good at finding sites. Through Google Webmaster tools, you can submit an XML sitemap to them. This may accelerate the process, but it's nothing to worry too much about. Back-linking It is one of the most important thing in SEO, but it has changed. There were bad practices of paying for rubbish links to your site - this will lead to negative consequences from Google. A good example: you write a blog post and then someone authentically links to your article from a relevant site. Get quality links! Meta tags Meta tags are really important, but not to SEO rankings. There is no need for stuffing the keyword meta tags - Google ignores these for ranking purposes. You have to write your meta-tags like a good ad. They won't help your ranking, but will help the click-through rate. Keywords Consistency is key. It is half-art, half-science. Have the keyword be consistent throughout the entire structure of the post: Post title Post url Throughout the body of the post Use the keyword naturally! Use synonyms - Google is smart enough to figure out that you may use other variations throughout. Creating content Just creating great content isn't enough. It is vital, but it doesn't stand on its own. Write your content for people (not computers), but you have to get out there and promote your content. Derek Halpern talks about an 80-20 rule regarding this: 20% content creation, 80% promotion. Extras SEO is a very confusing topic. There's a lot of information and things change quickly, so you need to pick your sources carefully. SEO is not dead! As long as Google provides search results, SEO will be very much worthwhile. The post Search Engine Optimization with Ilya Fainstein (2-2) appeared first on Creative Studio Academy.

Today I am presenting another podcast episode with Laura Roeder. Laura has been in the online marketing space for some time now, I actually originally heard about her through Derek Halpern of SocialTriggers. In this episode we mostly discussed Laura's new application Edgar. If you have used tools like Hootsuite before you will know that [...] The post Interview with Laura Roeder of MeetEdgar.com – Ep. 76 appeared first on Voices Of Marketing.

Ryan is considering starting an online business to teach people how to start businesses, and he's asking for my opinion. In this episode I mention Derek Halpern's http://socialtriggers.com/, Yaro Starak's http://www.entrepreneurs-journey.com/, and Glen Allsop's http://www.viperchill.com/. Do you have a question about starting a business? Record it at http://www.askpat.com/. Thanks to our sponsor, Lynda.com. Try out all of Lynda.com's courses for free for seven days. Go http://lynda.com/AskPat to get started.

Todays guests is Mr Michael ONeal, the podcasting master behind the hit Itunes show "The Solopreneur Podcast". The top ranked business show, or The Solohour as it is known to its friends, teaching online marketing and entrepreneurship skills.  Michael is a man who quite simply without him, then I wouldn't be on the mic today. So you know where to send all your complaints too. He is a born entrepreneur with a fascinating story, of successes, setbacks, leaps of faith, and finding his unique path with the guidance of John Lee Dumas and Pat Flynn. Growing up in Philadelphia, the thought of being the host of his own podcast show was the last thing on his mind. He was a normal type of kid, obsessed with sport, finding trouble at school, and generally being a kid. But unfortunately that freedom of thought and energy changed when he was moved from his beloved Philly, and taken down to Florida, and it seems to me this was the start of him looking for his path in life. He didn't fit in down in the Sunshine State, so as soon as he could, he got himself back up North, and discovered one of the first dots in his life that links him to where he is today…the internet. He was fascinated by the worldwide web, so developed skills to be a web designer. And that was his life for fifteen years, until unfortunately his parents both passed away in a very short time, and he found himself sitting with just $14 dollars in his pocket. He was over 30, with a decision forced upon him. Would he accept the punches that life had dealt him, or would he start fighting back? And that descision was made and he took the steps that made him “Know too much” and not want to work for anyone else again? He was going to become a solopreneur and own his own future. But how did he know he had the skills to be a success in the online arena? How did he know where his true passions lie? And does he regret inspiring guys like me to jump into the pool too? Well lets find out as we bring onto the 100th show to start joining up dots, the man on the mike, the host of the “Solopreneur Hour podcast”, the one and only Mr Michael O'Neal!   For more on the Solohour Podcast go to: The Solopreneur Hour Podcast with Michael O'Neal - Job Security...for the Unemployable By Michael O'Neal Chats with Proudly Unemployable Solopreneurs Like Himself Description They say successful people put their pants on the same way we all do. This show is about watching them put their pants on. Nominated As "Best New Show of 2013" by Stitcher Radio, Our range of guests takes us from comedy, to acting, to the NFL, to UFC and MMA, to Top Music Stars, to Millionaires, to Business Experts, to Real Estate moguls, and everything in between. Guests like Nicole Arbour, Adam Carolla, Hines Ward, Sam Jones, Tucker Max, Jonathan Fields, Derek Halpern, Pat Flynn, Amy Porterfield, John Lee Dumas, Chris Ducker, Chris Brogan, Guy Kawasaki, Mike Johnston, Rich Franklin, and many more, these casual conversations contain tons of action-inducing content wrapped up in an entertaining candy shell.   Yes hello. How are we all? Can you believe it. Episode 100. We have been building up to this for well, it seems like a hundred episodes and we are finally here. We have got a man who who quite simply rose to the top and was going to be the only person who would fit the mantle of being my 100th guest. And I've had people banging down the doors. I had Paul McCartney phone up the other day and say I want to be on the show, I've heard it's a big thing and I said to him, “Paul, unless you can get the other four Beatles to join you, it's not going to happen” We've had  David Bowie crying. It's been pathetic really. So today's man has been nailed on to do this today, and I'm absolutely delighted that he's on the show because quite simply without him I wouldn't be on the microphone. So you know where to send all your complaints to! He's a man with a fascinating story of successes, setbacks leaps and finding his unique voice. Growing up in Philadelphia he was a normal type of kid obsessed with football at school, and generally being a kid. But unfortunately that freedom of thought and energy changed when he was moved from his beloved Philly and taken down to Florida and it seemed to me this to stop him looking for his path in life. He didn't fit in down in the sunshine state so soon as he could he got himself back up north and discovered one of the first dots in his life that links him to where he is today the Internet. He was fascinated by a World Wide Web so develop skills to be a web designer and as he's known for 15 years until unfortunately his parents both passed away in a very short time and he found himself sitting with just fourteen dollars in his pocket. It was over thirty with a decision forced upon him. Would you accept the punches that life had dealt him or would he stop fighting back and that decision was made and he took steps that made him know too much and not want to work for anyone else again. He was going to become a solopreneur and own his own future. But how did he know he had the skills to be a success in the online arena and how did he know where his true passions lie? And does he regret inspiring guys want me to jump into the pool too. Well let's find out as we bring onto the show to start joining up thoughts the man on the microphone. The host of the Solohour podcast, the only Mr. Michael O'Neal. Well how are you Michael?   Michael O'Neal Oh here is what I can't even what is happening. I am so flabbergasted by that intro. OK. Two things. Number one that was the best intro I've ever had. And formerly Chris Cerrone had that that title of the best in show to a show I've ever had. But it was one of the best I've ever heard for anybody which is why you are so the right person for this job. Well we're all thankful you have a microphone in front of you David. Trust me on that. Second thing is I would pay to hear Zombie John Lennon if you could figure out a way to get all four Beatles on the show. That would be cool. David Ralph Well I can do Steve Jobs every day. So I might be able to do them as well. Michael O'Neal Ah so dude that was incredible. I am . I am flummoxed. David Ralph I'm so excited to be on David Ralph's show. David Ralph – Yeah. Go go and do that because I know you have been doing an action of me on a few shows and we'll show you a few times night. Yeah you got a little bumper for me on my show. I have these little things that when people ask you me I have a guest on the show that I have them do a little like Hi this is David Ralph and then I get interested in this opener with Mike O'Neill and your voice is so. What's the first thing I ever said to you. I said you have the ultimate voice for radio. Didn't I say that you did. Absolutely. David Ralph I haven't got the face for television but I've got a voice for Radio Michael O'Neal Well as long as you've got the radio part worked out and you have taken this thing and you've run with it my friend. So I'm honored. I'm honored to be at the 100 episode Mark. Thank you. Thank you. David Ralph Absolutely. It is an honor to have you here because it is amazing when you start this thing,because you started your show what was it August 2013. Michael O'Neal Eleven month ago. David Ralph Yeah,11 months ago and now you are rocking and rolling with the best of them you surround yourself with, with the Internet movers and shakers the ziggers and zagers and you know you're going to be humbled by this. So maybe you won't. You are an online celebrity of note. When I was saying to people is my show a lot of people sort of touch on the shows of said to me I know who you're going to have. And I said no you don't. And I go Yes I know who you're going to have and ego going and going to no one. And I when Martin O'Neill and I went oh term term how did I know. Really I know. Yes yeah I did it because I had pain you know I don't want to suck up to you Michael but the early days I didn't know what the hell I was doing. So I just kept on saying your name over and over again or some kind of benchmark of what I was trying to achieve because you like that you'd come out the gates really and say look like a rocket ship. It's unbelievable. But you've only been around so long because it seems like you've been here ever in a day. Does it seems like that to you? Michael O'Neal It is weird. It does feel like it was yesterday that I launched the show. It feels really really recent to me that it happened. So but then at the same time I look at the memories that I've had over the last 11 months and all the cool benchmarks and you know different things that have happened and, but it's packed full of stuff right. So I think if there's any celebrity it's sort of a z list celebrity and only at certain conferences. But yeah it's been it's been an incredible journey. I couldn't be happier with how it's gone. And I can't wait to see what happens in the next 365. You know I'm really excited about that. David Ralph Is there a plan to the next 365 because you seem to me somebody who is very much stimulated by the now and then. Are you somebody who knows what you're aiming to achieve? Michael O'Neal No I'm a notorious non planner. Much to the chagrin of my girlfriend who is a total planner and if I didn't have the you know a calendar app on my phone I would be I would be completely floating out there now because I I wake up and I look at I go OK what do I have to do today. And then I see what's going on for the day. And sometimes that doesn't work out for me like in a social situation because people actually make plans to go out and do things. But and I'm not one of them. And all of a sudden it's Friday I'm like I probably should have planned to do something. Yes I watch movies tonight. But yeah I I'm in an interesting spot right now because I have had this kind of five year run of as you mentioned in the intro bringing myself in this very circuitous path from $14 and not having a clear direction to now. When someone says What do you do. I say I'm a podcast host. And that's a thing like I. That's what I do. So I sort of a couple of weeks ago had an occasion to kind of put the cap on that five year journey and now I'm going to be looking ahead but I haven't quite formulated what that ahead looks like yet. David Ralph And how did you do that? How did you put a cap on that. How did you say that is five years, finished boxed up? Michael O'Neal Well it was as i say I'm I'm a notorious non-celibrator. I'm a guy that usually gets to an achievement and then continues to go without acknowledging it. And I have what is probably a weird story that you're asking for but hey here comes. So I've been a Porsche fan for my whole life. And you may already know where you're heading with this but I was a Porsche fan my whole life and I don't know why particularly. I was I had a Volkswagen in high school and I think that maybe planted to see a little bit and I was a car guy and so you know those Porsche ads from the 80s with like the big fender flares and the big wing. I think I was attracted to that and I eventually in 2003 I bought my first vintage Porsche so I bought a 1972 11 and it was a piece of crap. I bought it in New York. I didn't know better. I drove across country midway across the USA and midway across the country the engine blew up. So that's how badly. Where were you when this happened. I was in the dead heart middle of Nebraska when it happened in Nebraska I suppose. You it's nothing. It is hundreds and millions of acres of wide open like cornfields and nothing else. I mean we are I was I have a picture of my car sitting looking like it's a panther wading in the grass. Waiting to you know to prowl and it's just sitting there with with like a hundred miles in each direction of grass. There was no middle of nowhere when it happened and I ended up finding a Volkswagen place 60 miles away that towed me in. And the guy dropped the oil pan in the car and just giant chunks of metal came out and I'm like I'm pretty sure that's not how it's supposed to be. So I ended up getting a tow truck driving it from Denver where I was living at the time and picking it up. Neither here nor there. So I eventually traded that piece of crap on and got a nicer one. Not when I bought it but in 2005 and I restored this car it took me four years and 2000 hours to restore this car back to better than factory condition when I still have it now. And as part of the dynamic this one in 1969 9/11 and the 69 through 73 nine elevens are very very sought after. They are the iconic 9/11. So when you would see Steve McQueen and a picture of him in the 60s you know you know in LA MA or something driving a 9/11 he was driving one of these sort of 69 to 73 virgins. And one of the sponsors of Porsche in the 60s was a company called Hoyer which was tag Hoyer before Tagg was involved in the mid-80s. So just Hoyer and it's a guy named Jack Hoyer and he made these beautiful tiny pieces chronographs based on race timers. So you'd have a co-driver with you as a race car and there was a race in Mexico called the career of PanAmericana and the first Porsche Carrera was named after this particular race. So Hoyer as a sponsor of Porsche created a watch based on the chronographs that they used for the race cars and they called it the Hoyer Kura. So this was a very utilitarian type watch you could use it as a race time or you could just click one of the buttons and it had this chronograph on it. It was beautiful automatic beautiful timepiece. And as I've been going through this journey for five years this has been on my vision board because these are about three grand and above to get one of these watches. But that was so superfluous for me because I had no i like zero money. And for me to spend three grand on something as excessive as a watch wasn't even on my radar. So about a month and a half ago now I was in this position where I was like this could be the time. And I scoured the world. I ended up buying a 1972 Hoyer Carrera from a guy in France and it came to my house and it was more beautiful in person than I. I'd never seen one in person is more beautiful than I even thought it could be. And I remember at the mid midday I'd gone to this little swimming pool by my house I belong to this little pool club which is where I work out and I was swimming in the middle of the day two o'clock in the afternoon like Tony Soprano in the middle of a work day and thinking I just did this like this just happened. This 5 year journey comes stops right now like this is where my new journey begins. I've gone through this trial by fire. I've come out hopefully like a phoenix. I'm in a position where I can buy this watch now which is insane to think about and I'm peaceful and grateful for the life that I've built. And so that for me was the cap of a five year struggle. I mean a real struggle to get to where I am today. David Ralph Mr. O'Neill is a perfect story. It started and it made me think if I'm ever in a pub quiz and a question about Portia comes up you're my man that does it to Luli you are obsessed by that and you. The amount that you were quoting then. Michael O'Neal Ah. I mean I think. I think it's kind of a lifetime obsession for people that become afflicted by it. In fact there's a great ad I will send it to you on YouTube and there's an ad for the new Porsche about the time the new Porsche Carrera ad and it was there it's a little boy. And he's a little kid in his classroom and he's daydreaming and on 9/11 drives by him and you just see him like looking out the window and his pencil drops and you know then he he gets in trouble. And then he runs to the you know was on his BMX bike to the Porsche dealer after school and and he you know he ends up sitting in this car and the steering wheel is bigger than he is and you see Mike raised his head he's 12 or something and that he goes to the dealer or the guy goes you have a card and the guy goes yeah here you go and he goes I'll see in 20 years. And then there's this great voice over that says something like there's a there's a there's a particular moment that happens with you know a Porsche fan. There's that time you want one. Then there's the time you get one and for the truly affected afflicted there's the 20 years in between. And it just like it gives you the chills and my buddies sent it. I sense my body goes man. Pass the Kleenex. So I guess there is a real passion there for this. It's a very visceral feeling that is so different because of the way they build their cars and because the engines in the rear and it's a totally different experience than you have with with any other vehicle that yeah there becomes a real passion a real obsession with him. Did you read that because this shows about joining up dots, but do you remember as a young kid having the same kind of obsessive compulsive in both words and things when when you was a little kid running around the streets of Philly pretending you Rocky did most will keep you alive without paying him for the Michael O'Neal No no no. I was a BMX kid. Now I was I was in a suburb. I was the only gentile I was in a super Jewish town north of Philadelphia. And I was a BMX or I rode my BMX bike. I mean I was from 1984 until I mean I was racing bikes from 84 until 2000. David Ralph So Rocky wasn't on your radar at all? Michael O'Neal No not at all. Tony Hawk and Dave you know Dave Voelker and Matt Hoffman and you know BMX guys Bob horo. They were all on my radar. I'll tell you here's here's a little here's a join up dot that is current. I rode an entire daywith real wow I just blanked on his name. That's embarrassing really. I'm killing myself right now this is bad radio. David Ralph What  does he look like? Michael O'Neal He's a big famous director now and he will watch films John Malkovich. Being John Malkovich won a friggin Oscar. We're ready. Come on. With it and it might seem seamless Spike Jones for crying out loud. David Ralph Spike Jones Michael O'Neal Yeah Spike Jones the director was a dude I rode with at a place called Rockville BMX and we were just BMX or dudes riding around. And then he he became a photographer for one of the BMX magazines and then started doing filming because he did Beastie Boys first video I forget which one and then started doing independent films then did Being John Malkovich and now he is like an international you know massive director like one of the best most well-reputed directors in the world. And it was kind of cool. I mean so he did adaptation he did Being John Malkovich Where the Wild Things Are You know just just done amazing stuff. So the Academy Awards. And so a pretty pretty bad ass. He did her you know the movie Her most recent Yeah that's Spike Jones. David Ralph So is there any similarity between the young kid in Philly and now, because from what I see across the pond and I listen into the conversations that you have with your internet guys and it does seem from this side of the pond that you've got a gang of friends and followers and whatever that basically control the Internet. I had Rick Mulready on the show. And I said “Do you ever feel like slipping something into Pat Flynns drink, so that the next morning you turn on your screen and see if there's a black hole on the Internet because he's not functioning at this time because it kind of seems not” But he wouldn't be pushed in to slipping a Mickey into his drink in any shape or form. But you seem a little bit edgy to most of them. Michael O'Neal Yeah. David Ralph Is that because you're from Philly. Is it because he's a very sort of industrial Con. Its a real city you know. Its like a working class city when you're there. Michael O'Neal Yeah I think the the edginess is something that I'm kind of a known for. I don't know if you curse on your show but I'm kind of a no B.S. kind of guy and I've never been one to straddle the fence very very much. And I think what happened with Irwin what happens with a lot of these sort of Internet type celebrities is that they're so concerned about getting the broadest audience that they sometimes come off as being a little bit milktoast or a little bit vanilla. And I come from a totally different perspective where when you think about media you think about New York Philadelphia Boston. These are like the media centers of the world. It's where you know you go to Boston College that's one of the broadcasting school that's where Howard Stern went. That's where many very famous broadcasters come from those places I went to Temple University which has an incredible media department. And when you look at the people that are iconic in history they're not people that are vanilla. There are people that have strong opinions one way or the other and people either love them or they hate them but they're definitely them. So they definitely have a presence. They definitely have a voice that's unique to them. And I think I always think it took me a little while to settle into that on my show but it is ultimately as you as I developed the show and I developed my own voice I realized hey I'm not in the interest of pleasing everybody. Like that's not my job. My job is to talk from my perspective on certain issues and try to extract really good business advice from people without them or my audience really seeing what I'm doing. And one of my favorite quotes to that is and you probably heard me say before but which just never let him see your work. You know that's from Bill Cosby also from my alma mater Temple University in Philly and that basically means that go through your process ask your questions you know have questions written down but you don't have to be so blatant about it. You can you can ease through you know great standup comedians do this like Louis C.K. talks you know he'll be sputtering and angry and going through all this process on stage and you think that that's just how he is. You laugh at his angry energy but he knows all the beats within that he knows exactly what he's doing within that realm and that is that is him not letting you see him work on him. David Ralph When your on the mike then how much is you now being absolutely authentic and how much is it creating a mood creating an atmosphere on the show. Michael O'Neal Well it can't. Can't you have both? David Ralph Oh I don't know CAN you? Michael O'Neal What are you asking? Are you asking how much is sort of pre-written and how much is off the cuff? David Ralph Well on this show for example some of the things I say I only say to get a reaction from the guest. You know do I really mean it kind of. Do I think that they will go against it. Yes. So I will say it. How much do you actually say that you believe 100 percent. Michael O'Neal Well first of all you do that because you understand this and you're a pro. I mean this is a very natural place for you to end up. So I think that that I do very similar things to you, as you do just because yeah sometimes you want to extract some stuff from a guest that is being difficult. But yeah I mean I'm pretty authentic dude. I there's not a lot there's people that have met me in real life and go Oh you're exactly like you are on the show. Yeah Im exactly like I'm in the show. I turn it on and I talk so I don't have this, I'm not affected in any way. I just go. David Ralph So you're not like you haven't got a human graphic equalizer when you press record you just kind of increase certain parts of your personality. Michael O'Neal Not really. No. This is pretty much how I am. Yeah I'll speak like I speak. I'm probably slightly dirtier in real life. David Ralph Well you don't know where the words will land do you! Michael O'Neal I probably curse a little more which is fine. I've done a few podcasts now where I was allowed to do that and it did make it really nice. David Ralph Are you in the same situation as me because I used to listen to your show all the time and it was a staple diet during my transition at that time and now I'm doing this. One of the failures of me is that I don't get time to listen to other people's shows. I listen to your one  the other day because I just suddenly realized I had a gap but you almost become an island of your own success where before I used to listen to shows and I used to think oh I'll take a bit of it and I'll take a bit of it and become like a magpie. And now I don't know what vibe is out there and I don't know whether I'm being edgy or whatever. It just seems to be you. Speaking to the mic and I throw it out to the world and hopefully it goes well. It seems to be a fault of mine, and so do you have the same thing? Michael O'Neal No I'm exactly the same way. I'd say partially by choice and partially by by time. So when I when I do have time to consume podcasts I don't tend to go business. I tend to go comedy. And lately I tend to go NFL football. I listen to podcasts related to that because I want to be able to clock out a little bit when I do want real inspiration. I've been listening to here's the thing with Alec Baldwin it's WNYC. I've not heard a better intro or production or interview style than that show. It's his in his intros are nothing short of brilliant. I mean they're amazing how he brings a guest on an and then how he interviews and his questions are very in-depth and he's such a pro that it makes it really easy for me to like look at that bar and go OK that's where the soul open for hours going. That's what I do. I actually honestly David I find now the more that I get into this show the more I almost can't stand other people's shows like there so few that can capture my attention and that I feel like are being done well even with really good friends of mine that do shows I just go and that is almost unlistenable. You know it's so. So I just don't I definitely look far above the kind of Internet Marketing slash business world for inspiration on how I want to run mine. David Ralph because the only two that I listen to now is yours. And I went on started. I wanted to listen to every single one. And but the nerdiest and there the only two reasons. Yeah great and Nerdist is good for a number of reasons. David Ralph Yeah I just like the way it kind of flows and you don't even know it started and it just kind of teases right. Michael O'Neal That's right. Yeah they just start it. We kind of did that today didn't we. David Ralph Yeah absolutely and that was the good stuff. Michael O'Neal And we talked for a while before we started recording. You know me I mean it just felt like yeah hit it. Go for it. We'll start like Nerdist. But yeah no I think that there's a sense there's such a glutton of new shows out there and I don't. but if I'm being opinionated I don't. There's a lot of places where people are learning quote on quote how to podcast. And I think they're feeding them crap information.So often a big problem. David Ralph And I know he's a mate of yours and I wish him all the success in the world, but the problem is so many people are trying to duplicate John Lee Dumas and that's not right. He came first and he created the structure of his show, and whether you like that format or whatever that is he's and he's made in his own by being him. And I hear these shows and after about three minutes I think oh my god it's the same thing again. Now I will listen to your shows and I will go all the way through. But people miss a trick don't lay up coming back to my all the time is finding your authentic self playing to your streams. And and if you do that you create a bigger loyalty. You know if you are totally yourself people either hate you or like you but the ones that like you will love you. And that's where these people are missing out because they're not even being authentic to themselves they're just kind of a middle ground. Michael O'Neal Yeah. And John would tell you and I've said this a million times in front of him and said do you the success of your show or his show has nothing to do with his format. And it has nothing do with him as a podcast for that all. It has everything to do with the fact that he has a financial background writes great marketing copy and has a schedule and a rigidity too. He has a military rigidity because he was in the military to his to his business. And unless you come with that exact kind of background you will not have success in that way. People think that because of the way he does his show because it's structured and because he has these set questions and does it seven days a week that that's why he's successful and is completely irrelevant to that. So the problem is is like you said so many people listen to that or they go to podcasters paradise and they learn a certain way to do things. And I'm almost diametrically opposed to every single thing that they're learning. So it's like it's like man I it's it's frustrating for me in that way. And I shouldn't say that like I want to rephrase that I'm not time actually oppose everything they're learning what I'm what I'm worried about is that the things that I think make podcasting successful aren't emphasized in a lot of training courses. And like you just said finding your own voice is a number one you have to be successful. You have to find your own voice and you have to have a great brand and it's not something that people speak about a lot. Like I took a lot of cliff Ravenscroft stuff. I've taken all the stuff. I've seen a number of course is out there a lot of them don't pay a lot of attention to that piece and I worry that with this next phase of podcasting and what's you know since everyone's starting a show they're going to find it a lot harder to sustain it unless they've found their own voice on their voice. And and it's within this brand that they've really created. So we'll see. But that's the jury's out on that. David Ralph Did you really have to love doing this because I'm going to play a speech in my Jim Carrey and I'm actually I'm going to play now and we're going to talk afterwards. This is Jim Carrey. Jim Carrey Sound Clip My father could have been a great comedian but he didn't believe that that was possible for him. And so he made a conservative choice. Instead he got a safe job as an accountant. And when I was 12 years old. He was let go from that safe job. And our family had to do whatever we could to survive. I learned many great lessons from my father. Not the least of which was that you can fail at what you don't want. So you might as well take a chance on doing what you love. David Ralph Is that the true message that we should be getting across? Michael O'Neal Yes it is unfortunately the connecting of the dots joining of those two dots which is I found this thing that I love and now I have to figure out how to get paid for it is difficult. That's a difficult journey. And that's my that was my five year journey. Right. First not even knowing what it was that I loved. I had no idea I was going to podcast five years ago but I had an initial foray into public speaking. I started teaching social media on stage and I ended up traveling and going to 17 cities teaching people how to use social media to grow their business and I found it very like oh this is something I could be good at. And then that morphed into doing back end production on a podcast for a year and a half and just starting to understand the podcasting industry that finally morphed into me starting my own show and here we are. But it was a five year journey to find that you know like I had indicators of it and if someone in 2009 it said hey do you want to get. You want to make six figures and be a public speaker. I be like totally that be great. But at the time I had nothing to speak about. And now I do. So it's kind of a I I do feel like you have to find something that will and you've probably seen this in your life with your show something that will make you walk into that studio and record an episode even if you're exhausted or not in the mood or whatever because you truly love it and you're excited about it. Oh yesterday. That's how I am. Yeah I've had times when I've recorded 12 shows back to back and now I've. Why just because I knew I was going to do it seven days a week show and that was the hardest time I had. I had no internet for two weeks he just crashed on me and I suddenly panic but I didn't have enough to cover. And I was going away as well. So yes seven days a week he goes out and I needed the boke. And so I did it and I started off at six o'clock in the morning and I just went through through move through and I edited and I did everything in the gap between when I recorded the next one and he just went seamlessly. And when I pressed record yes I was on I was on. Once I was off it was just like I was you know on drugs or something I was just slump too much. But it wasn't until the very last ones that I realized actually about that passion that you're talking about the ability to actually do it when you're tired. I've gone past by and I was actually feeling ill. And I remember doing this show and the sweat was pouring off me and I listened back to and it doesn't sound like it but I realized brain actually no you've got to look up to yourself as much as you do actually doing something. Yeah I'm very committed to that. DAVID It's I have I have three sort of pillars if you will that I do I think make a good soul a partner or a successful soul a partner. And there's there's time freedom there's financial freedom and there's location freedom. And so the first one is really easy time freedom simple you walk into your boss's office tell him to go screw himself and then you have time freedom. There you go. Location freedom. You can pretty much just get in a car and go somewhere that we have that kind of freedom in the U.K. and in the United States. Yeah there's some complications in between. But technically you can just go do that. It's the financial freedom part. That's the tricky part of the three. That is a little harder. But I find that I'm so unwilling to compromise my time freedom. I've turned down so many more so much more money because it would compromise my time freedom like I could have a lot more coaching clients and a lot more people in my my group coaching. It's called Solo lab. But with that I would have to commit another couple of days to taking care of them and I'd I'm willing to do that at all. Like i will i love my life the way it is right now and I can be comfortable financially I can go do fun things. And I don't have to compromise that. And you know hopefully I can continue to grow and continue to you know make more money maybe have more speaking gigs things like that but I don't intend on working any harder. I just want to you know work smarter maybe try to over deliver a little more to my audience and that's what I'm looking for. Well was sensible and that's exactly what I want to do as well because I hate these people and it's almost like a badge of honor. But I've quit in nine to five job. And then you go yes I'm an online marketing do I do this I'm a diva and I cook my time and I'm doing 80 hours a week and I think right. Right. What the hell do you do that. Why don't you just do two days hard work and have the rest of the time of it. It seems stupid that I say that. That's right. And it's. It does. It is counter intuitive. The thing is when my parents passed away you mentioned this in the intro when they did that. My perspective on time completely shifted and I just I. Life's too short. So I am very much a person that says both. When someone says would you like this or this. I say both. When I get an opportunity to do something I say yes. Win you know and I just do it like it's a thing that I have committed to and not mentally like I don't just go yeah this is what I'm going to do from now on. I just do it now I just say yeah let's do that. That sounds fun. Let's just go for that. I'm going to go on a hike. Yeah. Great book a ticket. You know and we just do it. And I found that that has served me really well because when I do that and I put that as a priority in my life then the the stuff that I'm not so thrilled about I still end up having to do it. It still fills in the blanks but my priority is to really extract the most that I can out of my life and I'll tell you not a person that does that well I think as John John Lee Dumas he works probably a little more like the person you were just mentioning. He works a lot but he's also great at saying yes when when something comes across his desk he goes yeah lets do that. And it's like on the schedule. And I think that's that's part of I think what that's part of success. To me that's part of what success feels like is being able to do that. I remember hearing an interview with Billy Joel and the interviewer said to him Billy you've sold X squillion albums and singles and you've done these tours and you play Madison Square Garden five straight nights. What has success given you. And he just said time and that was it. He can wake up each morning and if he doesn't want to do something he doesn't. And that single word resonated with me hugely especially when I was in my 9 to 5 job and I realized then that things were not right. And why should I be doing a nine to five job when there are options I suppose. I began to know too much. And then once you know too much brain you realize you can't ever go back. Michael O'Neal Yeah. It's really really is a one way street. It also but that carries over as well into my personal life as well. And I think when the there's ever such a different confidence now just in my life in general and I think Billy Joel would sort sort of anybody that reached a level of success has this this this underlying confidence about them that is very attractive not only to you know the opposite sex but it's what attracts other successful people to you. There's just there's a subtlety in actions and just how really how you go through life when you're confident that is very attractive to you know both both people both sexes and that is something that people pick up on pretty easily. You become a success back humor don't you. You know the old Jim rhône thing about you know the average of you know five people to surrender a lot of people I talked to. Yeah. I mean a crappy job and all these miserable people all the time. How can I surround myself. And one of the things I say to them is you know focus on success because the more success you get and the more competence as you say they end up a successful people get sucked into your world and suddenly you created what he was saying. It's not easy to do. But it certainly is a mindset that starts moving in that direction. That's right. And you it's funny you just asked that question of me is how do you now you're on it you're on an island so you're you're in the UK you're not. I'm in San Diego so I get to have a bunch of people around me at all times. I will say though we don't get together. I mean you know we get together as friends but I'm not in a mastermind with any of these people around me. We don't sit there and me out. So you know to answer your question I'm mean answer answered on my show tomorrow. But you've got to join a group you've got to join a group mastermind of some sort. And there's really no other way. If you if you're not surrounded by those five people that that you feel are motivating you in a way that that is bettering your life and hopefully their lives. You've got to separate from those people and find the people that are doing that and pretty much everyone I know that's in this you know business Internet Marketing podcasting world has some sort of coaching program. And my best advice is to get people that you really enjoy like how they speak and like how they deliver and join their group and that's it. And you know once you're a part of that community you'll be a lot more apt to be motivated you know learn the things you want to learn. It's part of the reason why I don't need to listen to podcasts anymore because I have so many people in my group that are doing cool things. I get to learn about all the cool new stuff without having to go listen. They sort of comes to me. So so do you now feel that you're ahead of the curve. Because when when you started the show I remember you saying it's the Wild West and now it seems like every man Dogan whatever has made me a podcast. So do you think now about you it's not the Wild West but you actually ahead of the curve. It's good. Get a question. Yes and no I think it's still the wild west. I think that people in this environment aren't necessarily looking in the right direction to advance their business where they should be. Let me clarify that. I think inspiration for how someone's podcast get better gets better doesn't happen within the new podcasting community. It happens with old media. Then you go look at how you all learn how to interview you go study Howard Stern if you want to learn how to produce an an excellent show. You go you know you look at and some an NPR show or something like that like a where a BBC show something that you know pay close attention to how people are introducing guests and what they're how they do their ads and how they integrate you know clips from this person's body of work into their intro or into the show itself. So I think there is really a professional side to this that will ultimately come out. For me personally what I've realized over the last couple of months and this is something that I think you can you can sort of strap on as a badge of honor as well is that I'm a better interviewer than most. Just in general I'm more intuitive and I have more range of knowledge so I can connect those dots. You know I can join those dots. And that's what makes for a compelling and entertaining interview no matter who you are it's the people that have the pre-scripted questions that I think are really going to struggle because that's that's very exhausting to an audience. So on one side I think I'm still really ahead of the curve in that. I come from this and as do you come from this background this history of paying attention to interviewers and then sort of bringing this natural ability to the microphone that 99 percent of people don't have. And that's the building not only to interview someone in a business sense and extract what they do for a living but actually make an entertaining hour of programming for someone. And in my opinion they can get the business data from 80000 podcasts that are on iTunes but it's really hard to get entertainment out of it. And that's what I'm trying to bring to the table and I think that's what you do a really great job bringing to the table as well because because what I've realized you know was a complete nobody is basically the very first interview I did was no you weren't Yes. Stop it. Tom Mocha's was episode your line on the line. Me right now David. And he was a huge inspiration to me so I wanted him as guest number one. And he was talking to a gentleman called John Lee Dumas and so awful who's is CHEP never heard of him. And I went over to his show and the very first show I listened to was episode 3 2 2 which was yourself and kidding. That was I didn't know that. Yeah that was the very first episode. And the fascinating thing about it was which got me on the show and this is my sort of join up thought was the fact that everything you see in life is normally about benchmarking against success. You see people already Veja and you go I'd like to do that but it worked for him he's had this skill he's got that you know he's a natural that's for sure. On that show on 0 5 3 2 2 you hadn't even lunged and he was saying to you you know when are you going to go and you and I'm going to go on Wednesday or whatever it was. And I tuned in and I listened or whatever you do you click on it you don't tune into you. But I heard you speak for the very first time and I found it fascinating because I was seeing but not some bouts of somebody finding their way. And you was saying Yeah and I had 17 downloads and it wasn't that you were looking at success you were looking at somebody finding their flow finding them. Moving on. And that's right. But that's what really flavored my show was the fact that you were doing something that seemed natural and you were holding your hands up and you going really. I don't know if this is going to work but hey if it doesn't change we'll move on later on. And remember you did this show and it was it was some chap I don't remember who was with them on the on the beach somewhere and calls were whizzing past and your battery ran out half way through. Yes and yes you still put out and I thought that's interesting because what he's saying back is not that this show has got to be polished and perfect what he's saying is is a journey and I'm going to improve from that and that be the last time that my battery runs out halfway through. That's right and it was definitely the last time that happened. Yeah. Yeah it's a good way to good insight. I see. If I were doing it again yeah I would probably do the same thing again. I was I've been always sort of a fan of the let's just put it out at that at that time. I was leaning more on my hopeful interview skills than I was like ultimate show quality and since I'd already put out a couple of episodes it wasn't that bad but I really loved the guys story. So I was like yeah there was Harry. Harry Smith was the guy's name and. And. And I thought yeah let me let me throw that on. And why not. What happened. You know and somewhere. This is what's so cool about this right. You heard one single episode I did from Johnny Dumas which was like a random occurrence. And look how much it's affected both of us. Yeah. Just that one thing. So if one little episode you put out catches the right person it can literally be life changing. I will say something. I want your listeners to go to solo our solo our dotcom and I want you to go back to like three. I don't know let's say pre 70s so anything from episode like I don't know one until episode 70 and I want you to click on those posts and read how great David's comments are for the episodes. They are so insightful and brilliant. And you do such a great job summarizing. I think I even wrote you once and said Do you want to write my show summaries. Remember that you did and it was just that the crux of me doing this and I knew I was just going to stall so cool. So I am and you still you just did it the other day when you were that episode you listened to. You do such a great job summarizing. You're going to be such a smash successful podcast. David Yeah I have no doubt whatsoever you are going to I hope you will let us be on your show someday when you do these live broadcasts in front of you know a hundred thousand people at the Wembley Stadium. Did you know when you start this and I'm really going to open up here so I don't really have a Chevez. But when you start based you want it to be so good and you want it to be brought in and you kind of. There were job. You look back on them and you go OK yeah that wasn't quite where I wanted to be but it was all right. And then you hit sort milestones and you listened back to some of these shows I don't know if you listen to yours and I thought oh that was a bit closer to what I had in my head my original vision. And I got to show it E.T. and that's when I suddenly realize Michael that was the host of a show and it was my responsibility to be the host to even I think he was too grateful for people giving up their time to be on my show. I it was a complete mind set. Now I want this to be the biggest show out there. I absolutely do. And it's all I can focus in on and it's in many ways it's killing me or my life is totally out of whack. But all I want is about is the number one thing upset that on any show because it sounds a bit arrogant really I'm upset. Once we've stopped recording them when somebody asked me about it that is where I want to be and I want to be join up not as a brand. Exactly as you say. Right. Because it's one of those things that you kind of go join up towards. What does it mean. And I'm very aware of if you provide quality and content as quality brand in many ways take care of itself. It's like we always talk in the early episode the name that was always mentioned was Pat Flynn. And you know he's got that classic smart passive income and you forget that's a premium brand but actually he's only three words put together and he's because he's provided that great content and quality and value. But it becomes the kind of the trust word where what he's trying to achieve. That's right in he that he can live that now. But I actually want I want to focus on something you said just before that you will be bigger than him and so will I. And I know I don't mean that like he doesn't have the same aspirations as you do. Right. And I'm saying in terms of podcasts in terms of like Pat wants to speak I'm not speaking for him here but just knowing what I know about him. He he is sort of the crash test dummy of internet marketers. So he does all these really cool things on the web. I want my show to become about like I want to. I want to be interviewing complete legitimate A-listers you know and finding out about their kind of business and so normal journey. That's where I will see the show going. And because of that if when and if I get to that point. The show the podcast itself will be bigger than all of the internet marketing type podcasts. Does that make sense. Yeah it'll be way bigger than that. It'll be more like Nerdist. You know Chris Hardwick gets killer guests on his show and that's why his podcast is you know number one number two number three on iTunes overall. And so it's it's one of those things that that I it's what I aspire to do as well is to get working within this world like real A-list category of people because I think that they'll appreciate talking about their journey. And so that's where I want to head with that. Also I was very strategic and I changed direction. I realized that when I started I was just throwing out the net to anyone and anyone would jump on the show. I would have them round about sort of thing once again I thought to myself no I can't do this because when I was looking at other people's shows I was thinking Oh I've been on my show I've been on my show and it was just the sort of hybrid of people doing the rounds. So I went off in a different direction. So if you listen to episode 88 I had Cathy O'Dowd who was the first woman to hit the summit of Everest from both sides. I've got the first civilian astronaut coming on the show. I've got a chap over a few years ago was worldwide news because he sold his life on e-bay and he's just sold his life to Disney and all that kind of stuff. So I realized I had to change direction to become more unique to be more interested by the stories more. Yes. Extract out of them what I wanted to show to the world and that was my original vision but I couldn't say Eva until later on in the journey. Yeah and that's really what you've done. That's the whole point. That's why you will be successful because you've you've done this in a sort of a different way in your life when you look back to sort of the Philadelphia kid and you riding around on your BMX and all that kind of stuff. Well you just sort of wanting to be the classic sports kid was. If you look back and now we all going to send you back in time soon on the Sermon on the mike. No I was a show off though. I think I think I was you know a performer of some sort and the PA is I keep is that makes my colonial who he is to play better racquetball with an audience. Yes. Every single time. Yeah I think so. I think there's that's there that's in there. It's in the DNA for sure. I don't use that a lot but it's in the DNA. I work better in a performance environment which is presumably why I kind of screw myself on the show intentionally. I don't I I prepare in a way where I I've researched my guest as you have. You know you know and you certainly listen to the show but at times you know a little bit about me and you're able to then naturally structure questions that that dovetail into my history and that's what a good interviewer does. I don't write a lot of questions out sometimes intentionally and that's because I there's something about the performance side. I realize now that I'm I'm doing this the shows this this month I've got over 300000 downloads for the first time and this is a and I realize so there's people listening and I have to perform. You know what I like it. It makes me it UPS my game. I'm live on the show. And I think I do that to myself on purpose because because I work better in that environment a lot maybe underpressure a little. Well we're very similar. It's fascinating. I feel like I'm finding out the real Marcantonio here. Where is the person behind the that the presenter. Because I am somebody who has spent my life doing training courses and presentations and that's my job. I've never done this kind of thing. It was totally BA and I'm somebody very much likes to be on their own likes no one near them. And then when I suddenly go ping. That's it. It's performance time. And I don't know if it's showing off or trying to create a different persona for myself because that's kind of not naturally me. But I do have the ability to raise my game and present a different side to myself if you know me deep down you would say to me different people that the people who know me from seeing where I allow them to see me they would say yeah you it's like I'm on the mike as you are when you normally doing those things because I'm letting them see what they want to see. Yeah. Yeah I mean I think there's there's an element of that and again I want people to understand this is why we and we talked earlier about sort of what John brought to the table. And I'm you know people look at my show and say it's it's been it's it's been pretty successful in the first 11 months just overall debt is not that's not a fluke because I didn't just start in August of 2013 with kind of media. You know I've been a professional drummer my whole life. I've performed I've been on I've been a racer I've been you know a competitive racquetball player for for many many tournaments for many many years now and before that it was tennis. So I've always been performing in some way or the other. I I coached for five years on teaching people social media in front of huge audiences. I've played Red Rocks in front of 10000 people like me being on a microphone and being natural at it is not something that happened overnight. It's a it's this is something that you walked in with. You've been training for years before you turned a mike on yourself. So it's kind of like Yeah right yeah. You were new to podcasting but not nuda trying to translate a concept from one person to an audience like that's something you've been doing for a long time. So so that's I think that it's a bit of a misnomer within our industry that yeah anybody can you know podcast or anybody can start blah blah blah. That's kind of cool I get it. Yes technically you can turn on an app you can go to boss jock on your iPhone and upload it to clips and you've got a podcast but can you do it. Well can you do it so that when someone switches from morning radio or Howard Stern or the BBC to your podcast that they don't notice a huge drop off in quality or you know sound quality interview quality production quality that's that's what I try to bring the table and I think you do the same thing. So is that what you're saying really and I'm going to play the words of Steve Jobs because he says it very well as well but no experience is wasted. It doesn't matter what you've done in your life you will pull elements and you extract what you need to create your new path. Out 100 percent. Absolutely yes. Everything you've done up until this point is does training for you for this next phase. When I have people on their show and we have these episodes called Find your swing I want to find out everything that person has done because it find your swing is like well what do I do. Like what am I naturally gifted at how can I make money off of something that I really enjoy that I'm passionate about that's what finding your swing is. And it's I want to find out like what you did when you were a kid. Were you an athlete did you or you or you a professional knitter you like to knit hats. You know like what is it what do you do. And when people can start accessing those things that they've done their whole lives they're really gifted and I like to find ways that we can use those talents in whatever their next business endeavor is. We call about connecting our past to build our future and here. And one of the names as come out is if you really want to know your passion really want to know what you're naturally good at. Don't think about what you were doing in adult life because very much you would have been taking a responsibility for a wage or whatever. Look at what you was doing as a kid when you weren't being paid for it. And if you was a drama when you was a kid and you loved doing it then try and look at something that would do that. And he says that exactly the same way as you do it and you'll find your swing episodes. That's right. And I and I love those. Again that's another instance where we totally put ourselves on the spot. I have a co-host. Her name is Dawn Mars. For those episodes and we never read the questions first. Like I only you know sometimes I glance at them to see just a copy and paste them into my Evernote when we're doing the show. But we were reading them and answering them live and which again has another element of pressure that we've got to come up with an answer and these people are literally like I've had people that have taken what we've said on the show. They've made a business from it like the next day they've gone and done it. So it's it can be a little daunting. And I was going to ask you earlier you know your show's growing now and this this will be big your show will have a huge audience at some point and I've asked this with other people that are in the space. Have you yet felt this sense of responsibility that comes with that the fact that you're speaking into a microphone and someone's actually listening to what you're saying. Yeah. With power comes great responsibility. And it's funny the very first show I released I got two e-mails and they were from people I'd never met and they were saying thank you so much for putting the show out there and I thought oh my God. And from that moment of being very aware of what I'm saying or being very aware of I don't know where my words are landing. And of also having a conversation with my wife this afternoon saying if this really takes on. Just as I want it to really take on I'm a little bit scared but I haven't got the value to provide the audience but I won't and I don't know why that is because you know success is everything you want. But I suddenly felt a pressure because I can see the downloads increasing increasing increasing. I can see the work coming towards me and I'm doing this seven days old on my own. There's not one person that helps me and I'm also balancing other responsibilities as well. So this isn't my only so restrained I suddenly freaked this afternoon for the exact reason that you said oh my god this is power this is responsibility. I've got to be careful with it. Yeah. Have you also found it. I agree. I felt that in some I haven't had yet. Hey buddy come back to me I'm like you ruin my life but I'll show it. That's going to have to happen right. Someone will listen to something you've said or I've said and they're going to do it and it's not going to work for them and we won't have the details but they're going to say I listened to you when you were in my life. That's going to happen. There's no way it that doesn't happen. When you're when you grow this thing to where it can go there's no way that doesn't happen. Well think shows a slightly different note because you teach nuts and bolts. I think with my show I talk about hope and I told you why leap of both. Yeah I really think I teach nuts and bolts because that's that's I feel like there's a lot of shows that do that specifically. And I I feel like I teach more of the journey and then the nuts and bolts sort of fall from there. Well I think that's the same thing. I think what you do you you talk about the journey you get the cogs working in your own brain and brain when you throw out the nuts and bolts which you probably don't think have got value as such. You're already using those cokes and you're thinking yeah I can use that yeah I can tell you that that's exactly what happened with me. You know I couldn't see how to do this because I've never done this. But just by you having conversations with people you take the element and you take the element and you take that element and what do you do. He's been up to you as an individual to put it together. Yeah I actually find myself pretty. I can be very socially awkward at the beginning and I sometimes I've actually accessed my I've switched into interview mode when I'm meeting someone in real life. I just watch on Mike I like my mentally switch on a podcast microphone in front of me and I found it so much easier to have conversations with people that way. So that's kind of interesting to me is bizarre. I'm getting ready to play Steve Jobs now because I'm fascinated to see your spin on this. And this is the fulcrum of the whole show so this is a job. Don't be free to do that of course it was impossible to connect the dots looking forward. When I was in college but it was very very clear looking backwards. Ten years later again you can't connect the dots looking forward. You can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something your gut destiny life karma whatever because believing that the dots will connect down the road will give you the confidence to follow your heart even when it leads you off the well-worn path. And that will make all the difference. When I'm going to ask a different question because I think you've answered it already but you will say yes you believe in it. But why do you think so many people don't believe in that. I think that's a lot. Most people get hung up on the how of something for example I think that we we pick a point be right we pick a point B that's there's the dot so I've got this I want to I want to do I want to have this show. And to get this show together I need this this this this this this this and we get stuck in the details of the this this this this this instead of. All right I'm going to sort of flow through this. All I want to do is get to that thing. I'm not sure how I'm going to get there yet but I'm going to I don't really know. And by the time you get there and you look back and go wow that is not the path that all that I was going to take. My favorite metaphor. Or maybe it's an analogy I forget but for this is if you and I were sitting at a cafe and I there was you know a three story building across the street and I said David there's a hundred thousand pounds sitting in a bag on the roof of that building across the street. You have 15 minutes to get it. How fast would you be out the door to go get that money. I'd be on the right run the window right but you wouldn't know how you were going to get it. You had no idea how to get to the roof of that building. You just knew you were getting to the roof. You don't know if you're going to you know helicopter down you know if you're going to call the fire department to take you up there or you know scale like Spiderman but you're getting to the roof of that building somehow. And I think what successful entrepreneurs do is they just keep their eye on that that you know that bag the bag that's on the roof. They're not quite as concerned about the how part. And we very much get concerned about the how part. And the second piece of that is when someone gives you an opportunity I just said this a little earlier when someone gives you an opportunity. Our instinctive reaction is to say no because of this this and this versus just instinctive to say yes and I'm going to figure out how to work out this this and this and that is a huge mental shift even though it's very subtle. It's just yes and no. But if you'll find that people in your world that are really successful or really look like they're just having a great time. They're the ones that say yes first and then figure out how it's going to work after and most of the people that are stuck and they don't get from that one dot to the next dot. Those are the ones that say no because you know I I can't live in San Diego because I have kids in school or because I can't afford the move or because whatever we can come up with 15 different ways. But in reality all that stuff can be worked out. So I think that's how I would respond to that and I hope that helps someone. So what scares you this is probably my final question before I send you on the mike and you

Episode Show Notes jeffsanders.com/045 Learn More About the Show The 5 AM Miracle Podcast Free Productivity Resources Join The 5 AM Club! Connect on Social Media Facebook Group • Instagram • Twitter • LinkedIn Episode Summary Do you suffer from self doubt? I do. This week's episode of The 5 AM Miracle Podcast features an interview with Jared Easley, host of the Starve the Doubts Podcast. All of us suffer from some form of self doubt, which is why Jared Easley has been interviewing amazingly successful entrepreneurs to find out what it takes to overcome doubt and succeed anyway. In the interview, Jared and I discuss how to surround yourself with high achievers and how fear is the beginning of wisdom. Resources Mentioned in the Show Starve the Doubts Podcast [hosted by Jared Easley] Podcast Movement Conference [want to speak? — click here] VA Game Plan [founded by Jared Easley] Internet Business Mastery Podcast [hosted by Jeremy Frandsen and Jason Van Orden] Shovel Cloud Show Podcast [hosted by Chris Murphy] Jon Acuff [author] Derek Halpern [founder of Social Triggers] QBQ: The Question Behind the Question [book by John G. Miller] How to Win Friends and Influence People [book by Dale Carnegie] Platform: Get Noticed in a Noisy World [book by Michael Hyatt] Seth Godin [author]

Derek Halpern is a blunt, straight-talking New Yorker who tells it like it is. While still in college, he decided to start a celebrity gossip website, but in typical Halpern fashion, he did not do any part of the project half-way. He did a thorough analysis of the market and found a way to stand out in an already crowded niche. As a result, he created a phenomenally successful site which at one point attracted over 1 million visitors in one 24-hour period. Today, he is most well known as the founder of Social Triggers, a marketing blog where he demonstrates how to use psychology to convert casual browsers of a website or blog into customers and subscribers. In this episode, Derek shares a few of the secrets to his success and some practical, actionable ways you can convert more visitors to your website or blog into raving fans, subscribers and buyers. This episode will be of most value to entrepreneurs and small business owners who have a website or blog they want to attract more clients or customers to visit -- which, after all, is most people today. Enjoy!

Derek Halpern is a blunt, straight-talking New Yorker who tells it like it is. While still in college, he decided to start a celebrity gossip website, but in typical Halpern fashion, he did not do any part of the project half-way. He did a thorough analysis of the market and found a way to stand […] The post 038: Derek Halpern of Social Triggers | How to Increase Conversions and Sales appeared first on Smart Business Revolution.

Social Triggers is the #1 online resource for all things related to marketing psychology and Derek Halpern has turned himself into the go to guy for over 100,000 fans who clamor to hear the knowledge he regularly drops via his blog, Social Triggers podcast, and Social Triggers TV YouTube channel. During a relatively short amount of time, Derek has gone from a typical guy who gave a typical presentation to one of the most animated and engaging speakers you might ever encounter. Seriously.

I just attended the single best business conference I've ever been to… and it has nothing to do with my being one of the speakers! Today, I share my notes from this week's Platform Conference. By the time you listen to today's podcast, you will have discovered: The real secret to stress-free productivity How to get your business cards imported into your smart phone for free Why you procrastinate and how to stop doing that A simple formula that allows you to WOW your customers The secret that allowed Jeff Goins to build 100,000 readers for his blog The simple method for building an intimate connection with your tribe that will surprise you The altar you are probably worshiping at that will eventually kill you, and what to do about it Why it's important for you to make as much money as possible And much, much more! Announcements: The Return of the Lifestyle Business Segment, and listener questions. Our first ever annual readers poll is coming tomorrow.  Next week I'll be offering a free video training series on writing powerful persuasive copy. Be looking for it. A new listener comment contest. Conferences where I will be attending and/or speaking: Private Client Meeting, Dec 2-4 NMX, Jan 4-6, 2014, Las Vegas, NV Strategic Influence Jan 14-16, 2014, Phoenix, AZ NAMS 11 February 7-9, 2014, Atlanta, GA Social Media Marketing World, March 26-28, 2014, San Diego, CA “Permission to Prosper” April 8-10, 2014, Spokane, WA Tip Of The Week Cardmunch is a free iPhone app that turns business cards into contacts. Spiritual Foundations We accomplish the most from a place of rest. Come to me, all who labor and are heavy laden, and I will give you rest. 29 Take my yoke upon you, and learn from me, for I am gentle and lowly in heart, and you will find rest for your souls. 30 For my yoke is easy, and my burden is light.” Matthew 11:28-30 Rest does not equal in activity. It means that we are able to be active without fear, doubt, or emotional striving. We become peace inside chaos, we are the call my at the center of the storm. Feature Segment: What I Learned From The Platform Conference Nearly every significant turning point in my life has been marked by attending a conference.  which is not to say that every conference I have attended was a life changer; but even at the “poorly produced” conferences, I always learn something of value. This week, I  had a life-changing experience at the single best business conference I have ever had the privilege of attending, the Platform Conference in Dallas, Texas. How does this affect you? As always, I seek to learn everything I can and then bring it back here to share with you. While not every one of the ideas I'm going to share is necessarily be applicable to you, I believe many of them will. Here are some (not all) of the most valuable things I learned at this year's platform conference. The absolute imperative of building your own platform. “Platform” is a metaphor for the stage you construct from which you share your ideas, insights, and advice. As Michael Hyatt says in his book Platform, building a platform is how you “get noticed in a noisy world”. I write frequently about creating strategic influence; which means to exert influence in the lives of people who have never even met you. The mechanism by which you do this is your platform. Although I have long been a proponent of platform building, after this week's conference I am absolutely convinced it is of paramount importance for anyone who has something important to say, or something useful to sell. The dynamic tension between excellence and procrastination. Michael Hyatt started us off with a powerful presentation that reiterated the five-part framework of his book. (Incidentally, for all my students and coaching clients, that book is required reading.) Michael teaches that we must start every project by “baking in WOW”. The key to creating the “wow” experience for our readers and customers is to exceed their expectations. I came home with a long list of things I need to do to bake more “wow” into everything we do at my company. The other side of the coin is, it's easy to use this commitment to excellence as an excuse to never get anything off the ground. Seth Godin makes it clear it's important that we “ship”-that we get a project out the door and into the hands of our audience or tribe. Perfectionism is the mother of procrastination.” -Michael Hyatt Ken Davis offered a startling perspective on creating  “WOW”. Ken is  a best-selling author, frequent radio and television guest, and one of the country's most sought-after inspirational and motivational speakers,  Ken's premise is that WOW is “found at the intersection of pretty, practical and personal.” He shared compelling examples of this from real-life advertising and marketing campaigns. Apple Computer is, of course, the primary example of a company doing this right. Think about it. Every product they introduce has all three of those elements. Yesterday I got my new iPhone 5s. I assure you that it is very pretty, it is extraordinarily practical, and my password is actually my thumb print: you can't get more personal than that. Also, implicit in Ken's brilliant instruction was the importance of being interesting and entertaining. This is something Ken teaches at his SCORRE  conference, which I plan to attend next May. Jeff Goins, who writes a frustratingly beautiful blog at GoinsWriter.com (frustrating only because he makes writing brilliantly look incredibly easy), inspired us with his session. I took many notes from Jeff's talk, which was about starting from scratch and building a platform with words, passion and people. My big take away from Jeff's talk was this: the key to succeeding at platform building is not about “who you know”, it's about who you can help. This includes not only helping other influential speakers, authors, and bloggers… More importantly, it's about the tribe of readers you help. Focusing on that will eventually bring you the attention your message merits. As I stopped chasing attention, more people began paying attention to what I had to say.” -Jeff Goins Cliff Ravenscraft, the founder of the podcast mastermind, has produced over 3100 podcast episodes. He has helped thousands of people and organizations launch successful podcasts. While Michael Hyatt inspired me to start my podcast, Cliff provided me with the practical knowledge, tools, and advice that have allowed me to succeed as a podcaster. Cliff made it clear in his talk that the opportunities and benefits of podcasting can dramatically shift your success as a platform builder. While I am obviously a proponent of podcasting, it was only after watching clips presentation that I realized what an incredibly powerful “secret weapon” podcasting is for building your platform there is no other way to build such an incredibly intimate connection with people. And at this point in time, competition is very thin in podcasting. While I knew in principle this was true, I don't pay much attention to my chart rankings in iTunes. But while listening to Cliff speak, I checked and discovered my own podcast ranks in the top 25 in the world for business and marketing advice on iTunes! Thanks Cliff, for the reminder. Lysa Terkeurst, The New York Times best-selling author and president of Proverbs 31 ministries, knocked me off my feet with her presentation. Lysa is a bona fide celebrity, and yet she is the most humble and approachable person you'll ever meet. I'm a bit of  word nerd, so when Lysa started sharing her copywriting techniques for writing value propositions, I swooned.  She was inspiring, smart, and entertaining. She was also incredibly generous and although she shared. Amy Porterfield is a friend I only met in the “real world” just this week. Amy and I first met a few years ago, when she was still working for Tony Robbins. She was actually the person in Tony's organization who hired me to write copy for Tony. Since leaving his organization, Amy has built an amazing business, created one of the most successful podcasts on the subject of marketing (click here for the Online Marketing Made Easy podcast), and authored a book called Facebook Marketing All-in-One for Dummies. Amy gave a stunning presentation on her Facebook advertising secrets. I promise you I'm already at work implementing her ideas for my own business. But, that's not the most valuable thing I learned from my friend Amy. I watched her while an audience full of seasoned business professionals was held captive by her stark and transparent admission of how overwork had almost wrecked her life… and how setting a new standard has given her freedom, satisfaction, and even more success. When you worship at the altar of “hustle” you say yes to everything because it never feels like you're doing enough.” -Amy Porterfield Amy Porterfield, you did in fact change my life this week.  I hereby renounce my worship of the idol called “hustle”. Derek Halpern is the creator of the well-known blog Social Triggers. Derek is a brilliant business thinker, and approaches marketing with the attitude of a scientist. He dives deep into scientific research and finds ways to apply it to social media, blogging, and online marketing. He has influenced the marketing approach of thousands of business people, and host one of the top marketing podcast on iTunes. He also dresses like a boss. Derek may have been the most prepared presenter I've ever encountered (well, other than Michael Hyatt!) I was most impacted by a simple statement from Derrick: “Don't sell often, but when you do, so hard.” By “selling hard”, Derek does not mean to be and of noxious pushy salesperson… he carefully studies the desires of his marketplace, and tailors every nuance of his marketing and selling specifically to the people who need what he has to offer. Powerful stuff. Stu McLaren is the co-founder of WishList member, the membership site solution for WordPress that now powers over 43,000 online communities. Stu is of course a great friend of mine, and we are perfectly aligned when it comes to the moral rightness of prospering in business. I took more notes during Stu's presentation than anyone else's, but without a doubt the single most powerful thing he had to say (at least in my opinion) was this: “The more money you make, the more impact you can have.” Amen, Stu McLaren. Michele Cushatt was the MC of the conference, and her bright and cheerful personality said just the right tone for the entire event. But that was only the precursor to what had to be one of the most powerful talks I have ever heard. There was a moment in her speech that had the entire room in total silence, except for an occasional sniffle… because she also had managed to bring tears to the eyes of most of the attendees. Those tears were not generated by some trite emotional device, but by a powerful moment in which she revealed the truth about why many of us struggle with achieving our full potential. I hesitate to say more, because when you get the chance to hear Michele speak (and you will, because her star is rising), I don't want to spoil this special moment for you. Suffice it to say, Michele, if you are reading this… I have promised myself to dive deep into life. Thank you, my new friend, for how you contributed to my experience of life. 3 Powerful Takeaways From The Conference Itself. I know I've already shared quite a few insights, but it's only a fraction of what I took away from the conference this week. When I zoom out another level, I also learned some valuable lessons from the overall conference experience. And for this learning, I have to give credit to Michael Hyatt, Ken Davis, and their amazing team, who crafted a framework that allowed this event to have  such impact. Here are three of the many learnings I gleaned from the overall conference experience. WOW is in the details.  Michael and Ken  pay close attention to every detail of this conference, from the choice of venue (it was beautiful and comfortable), to the way the rooms were set up, to the number of people staffing the event making sure things were happening happening smoothly, to all the printed materials that accompany the event. Every element was high quality, with attention being paid to design and the experience that the attendees had. In fact, from beginning to end, this can conference embodied the intersection of pretty, practical, and personal. For me, the Platform Conference raised the bar on how these things ought to be done, and you will see the results at my upcoming Permission to Prosper event in Spokane next year. Community multiplies the benefits of training. It was not lost on me that connecting people to one another was carefully engineered into the entire conference structure. There was a networking reception the night before any of the conference activities began, there was ample space between sessions for people to connect the network. We took many meals together, there are few things more powerful than breaking bread with other people to connect and bond you to one another. Is it more expensive for the promoter to provide such opportunities? Undoubtedly. Does it provide a deeper more fulfilling experience for attendees? Absolutely. Devotion to your participants is primary in importance. I have never been asked to do more as a speaker at a conference that this one. And I have never been more delighted with my conference experience than at this one. I attended every session, I was present at every networking meal, and made myself available every waking hour to meet with attendees. It was tiring, hard work… but it was so rewarding. I'm sure that sounds noble, but I have to be honest, I feel the person most rewarded was me. I met so many brilliant, loving, powerful, and remarkable people. My life will be forever changed by those I encountered and had the privilege of getting to know. I'm absolutely convinced I made several new lifelong friends at this event. The environment that fostered these kinds of relationships (not just for me, but for everyone who attended) was intentionally produced by Michael and Ken, and will be incorporated into any future events that I myself produce. What To Do Now How can you benefit from my notes? Pick three of my takeaways and use them.  Decide exactly how you're going to incorporate them into your business, and then schedule it on your calendar. I look forward to hearing the results you produce. If you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast. You can also find the podcast on Stitcher. Question:  What have you learned from conferences that has changed your life for the better? Click here to leave your comments.  

We're looking for results in our businesses here at the School of Greatness. In this episode we bring on a man who was able to grow a authority blog of more than 30,000 subscribers in less than 13 months. Get out your pencil and paper while you're listening to this episode because it is packet full of actionable, common sense strategies that anyone can implement. This is episode 39 with founder of Social Triggers, Derek Halpern.

#084: In this session of The Smart Passive Income Podcast, we talk about turning browsers into buyers with my good friend Derek Halpern from Social Triggers. Podcast show notes available here: https://www.smartpassiveincome.com/session84

#084: In this session of The Smart Passive Income Podcast, we talk about turning browsers into buyers with my good friend Derek Halpern from Social Triggers. Podcast show notes available here: https://www.smartpassiveincome.com/session84

Derek Halpern of Socialtriggers.com is trying to bridge the gap between what science knows, and what business does.  Every relationship is a “transaction” of some sort, and the study of the psychology of why people “say yes” is fascinating and very relevant to being a Solopreneur. People will say that there’s an “art” to connecting […]

If you're looking to grow your business online, you shouldn't be focused on the latest Twitter tricks or SEO hacks, argues Social Trigger's founder Derek Halpern. Instead, you need to focus on the psychological triggers that will get people to share your content with their networks.  You need to differentiate yourself, get your content shared, and build your email list. Derek shares with you how he used these strategies and more to grow Social Triggers into a successful business. http://www.themarketingagents.com

Welcome to The Marketing Agents Podcast! If you're a small business owner, entrepreneur, or marketer, looking to increase your online visibility, drive more qualified traffic to your site, and convert that traffic into leads and business, this podcast is for you. We'll be talking about search, social and mobile marketing--the three most important components of digital marketing today--and how you can master each one. Rather than pretend I had all the answers, I'm interviewing marketing experts from around the world in this podcast…thus The Marketing Agents. We'll have guests like Chris Brogan, Derek Halpern, Amy Porterfield, Michael Port, Chris Ducker, Jay Baer and more, all sharing their best tips and tricks to help you succeed.

Happy New Year! Welcome the the 18th podcast. In this episode we talk about the biggest challenge facing 401k plan participants - the downside to the information age - information overload. 0:47 - Google Alerts1:46 - If Everything is Important...2:07 - "My 401k Sucks"3:18 - Introducing Ed Bagadouche3:49 - Marketwatch.com5:05 - Listener e-mail5:21 - How to track the numbers5:41 - Social Triggers Insider podcast: Derek Halpern with Daniel Pink5:54 - Let the Sellers Beware

Are you trying to increase website traffic? Would you like to be able to rapidly grow a list of qualified prospects for your company? To discover some proven traffic and list generation strategies that anyone can implement, I interview Derek Halpern for this episode of the Bright Ideas Podcast. Derek Halpern is an expert marketer and entrepreneur. After building several successful websites in various niches (entertainment, fashion, etc.), he’s refocused on what he loves most: Building and Marketing Businesses. You’ll find that his approach to marketing is effective. He developed it over the past few years, and it has helped him build a few wildly popular websites, one of which attracted more than 1,000,000 pageviews in a single day. More specifically, he uses the perfect blend of data driven marketing (conversion rates, academic research, and personal case studies) and content marketing to get traffic, attract customers, and sell products online. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

In our chat, Rich talks about his exciting annual conference, Agents of Change, where Chris Brogan, Amy Porterfield, and Derek Halpern will all be speakers of note.  He also goes in depth on specific things you can do today in your community to become the authority figure in no time.

Derek is the founder of SocialTriggers.com and is an expert marketer and entrepreneur.  After building several successful websites in various niches, he’s refocused on what he loves most: Building and Marketing Businesses.  His approach to marketing is effective and has helped him build a few wildly popular websites, one of which attracted more than one million page-views in a single day.  Specifically, he uses the perfect blend of data driven marketing and content marketing to get traffic, attract customers, and sell products online.

Want more of your readers to take action? Are you looking to increase the persuasion of your content? In this episode, I interview Derek Halpern, founder of Social Triggers. Derek shares the tactics he uses to get people to take action and turn them into loyal readers. Show Notes: https://www.socialmediaexaminer.com/8  

Learn How Audio Podcasting Has Benefited Existing Bloggers! At this years's BlogWorld & New Media Expo's NYC event, I was thrilled to have my great friend, Pat Flynn, put together a panel titled “More Traffic, More Authority, More Customers: Why All Bloggers Should Be Podcasting.” The description of the session read: Successful bloggers don't just […] The post 267 Why Bloggers Should Consider Podcasting – Pat Flynn – Adam Baker – Derek Halpern – Katie Davis appeared first on The Cliff Ravenscraft Show.

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https://www.thesaleswhisperer.com/podcast http://MakeEverySale.com * Runs Social Triggers * 6 courses * Software products including a SaaS * Almost 20 people now * No office space * Why he prefers working from coffee shops * Why we mistakenly think we have to compete on price * How the race to the bottom hurts your growth * How do you handle unhappy customers? * Do people have a right to buy from you? * Why you need to protect your team. * How to de-escalate tough situations. * “How do you deal with social media terrorists?” * What to do when it's your fault * The three steps to stay in control of your online reputation. * How to use public shaming to your benefit. * How to leverage effective terms and conditions to minimize returns. * What to do after the sale. * The 3 stages to making the sale * Why you need to anticipate the problems a new customer might have * Why you shouldn't worry about refunds * How many new courses does Derek launch per year * Is email dead? * The future of engagement * How to reach people when you're new * Why he killed a podcast with 30,000 downloads per episode * How to balance FOMO and FOGD. * "You can't strike oil by digging 100..." * Where you need to build first * Where all of his revenue comes from Support this podcast at — https://redcircle.com/the-sales-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy