Podcast appearances and mentions of derek halpern

Derek Halpern shut down the biggest business podcast in the space, walked away from millions of dollars in cashflow, and started a turmeric company with $30,000 split three ways.  Eight years later Truvani is in more than 14,000 retail stores, including 4,200 Walmarts, it shipped 450,000 units in a single month, and it has never raised a dollar of outside capital.  We break down the sampling strategy that built demand before the product ever hit a shelf, the one paragraph on why most good D2C brands die in retail, and how he decides whether something is worth winning.   Links mentioned in the video: ► The eight-step plan to a million-dollar business: https://capitalism.com/100K Derek is running the same three-part system I mentor clients through on the way to their first $100,000 a month. The whole model is laid out in one video: ► How we take a business from zero to $100,000 a month: https://capitalism.com/model   (0:00) Why he shut down the biggest business podcast in the space (1:56) "I was an accidental teacher": the real reason he quit (3:52) Just under $1 million in year one, one course, one employee (5:37) It wasn't a protein company. It was a turmeric company. (7:15) August 2017: three people, three skill sets, one phone call (8:00) The pre-sale that broke the plan: 5,000 bottles ordered, 35,000 needed (9:09) What leaning on an influencer partner costs you later (10:57) Turmeric to bone broth to protein, still not sure who they were (13:00) Facebook banned them over hemp, so they reformulated in eight months (14:05) The three parts of the seven-figure system, running inside Truvani (15:25) Going into retail with zero retail experience (16:35) A year and a half of not knowing what kind of company they were (17:05) The one thing they did know: no weird ingredients (18:00) Hiring a retail consultant and asking him the dumbest questions (19:00) Expo West cancelled the day before the flight (19:44) The zag: doubling down on retail while everyone else ran online (20:45) The bottom-shelf photo that forced them to build a flavor line (21:52) The clean-brand detour: deodorant, toothpaste, lip balm (23:00) 100 doors to 2,000, and the 76-store chain that unlocked Sprouts (23:21) One paragraph on why good D2C brands fail in retail (24:47) Killing "more for more" and putting the whole ad budget into samples (25:50) Why Truvani won in retail: a million samples before the shelf (28:36) Selling out on purpose vs. selling out by accident (30:45) Pent-up demand, and where to see the eight-step plan (33:16) Proof of concept as the number one guiding principle (33:46) 200 gifts to 50,000 gifts in a single year (36:46) Why he would rather you buy on Amazon than Shopify (37:54) Retail has the best price, and that is on purpose (38:46) End caps, secondary placement, and earning shelf space (41:01) $30,000 total, 12,000 doors, zero dollars raised (42:57) Revolving credit lines vs. the fixed-term trap that killed brands (44:48) Chess, pushups, and a dad who made him pay the bet (47:00) Winning is eventual, and most people quit at the first failure (50:55) How he decides whether something is worth winning (52:03) Big opportunity, a better product, and numbers that work (53:00) Why they killed the deodorant and the bone broth (54:54) Free shaker cups on an end cap, because nobody said he could (57:48) "We don't do content. We just buy ads." Does he still mean it? (58:44) "I hate remarketing," and the 90% net-new rule (59:52) People buy because they believe what you believe (1:02:00) No gums, no flow agents, and a year of hand-filled bags (1:04:10) The market caught up, and most people still don't care (1:05:54) The delectable-treat Trojan horse: sell the brownie (1:07:37) 40% of their buyers had never taken a protein before (1:09:20) 4,200 Walmarts, and 450,000 units in one month (1:11:35) What changes when private equity sees you in the Nielsen reports (1:13:42) Hot Takes: discounts (1:14:53) Hot Takes: Walmart (1:16:44) Hot Takes: tariffs, pea protein, and black swan events (1:20:18) Hot Takes: influencers (1:21:16) Hot Takes: capitalism (1:23:36) Does he miss the limelight? (1:27:00) Cashflow vs. enterprise value, and why he walked away   DISCLAIMER: The information contained on this podcast channel and the resources available for download/viewing through this podcast channel are for educational and informational purposes only.

Derek Halpern rarely does interviews. In fact, two of his rare public appearances have been at Capitalism.com.  Derek started Truvani with two cofounders in 2017, and has since turned the brand into one of the best selling protein powders on the market. In this episode, we talk about what it takes to win big, Derek's challenges and lessons along the way, and what he thinks about the current state of e-commerce. Check out Truvani at https://truvani.com Apply for the one percent at https://capitalism.com/one Subscribe to the channel and let us know what you thought! 

In this special episode of the Unmiss podcast, Bruce Chamoff, the founder and CEO of the largest podcast network in New York, shares his story of how he built it. Bruce discusses his strategies and tips on how to grow a successful podcast, including: t How to create a unique niche and stand out from the competition t Strategies for gaining more exposure and growing an audience t Tips for engaging with listeners and building relationships t What are the most important metrics to track Bruce also shares his insights on the latest trends in podcasting and how to leverage them for success. “If you want to build a successful podcast, the key is to provide value to your listeners. Focus on creating engaging and informative content that builds trust with your audience.” - Derek Halpern, CEO of Social Triggers. Learn more from our SEO course - https://unmiss.com/ [yt-video vid="jPMLrcm3qOQ" title="Bruce Chamoff: How to build the largest podcast network in NY" img="https://unmiss.com/wp-content/uploads/2023/01/how-to-build-the-largest-podcast-network-in-ny.png" desc=" In this special episode of the Unmiss podcast, Bruce Chamoff, the founder and CEO of the largest podcast network in New York, shares his story of how he built it. Bruce discusses his strategies and tips on how to grow a successful podcast, including: • How to create a unique niche and stand out from the competition • Strategies for gaining more exposure and growing an audience • Tips for engaging with listeners and building relationships • What are the most important metrics to track Bruce also shares his insights on the latest trends in podcasting and how to leverage them for success. “If you want to build a successful podcast, the key is to provide value to your listeners. Focus on creating engaging and informative content that builds trust with your audience.” - Derek Halpern, CEO of Social Triggers. Learn more from our SEO course - https://unmiss.com/ " upload="2022-01-23" duration="PT00H48M01S" shadow="1" lazy="1"] Learn more about Bruce Chamoff on the following resources: Website: https://nycpodcastnetwork.com/ Linkedin: https://www.linkedin.com/in/brucecwebdesign/ Twitter: https://twitter.com/BruceChamoff

Have you seen that drawing of A Day In The Life As An Entrepreneur before by Derek Halpern? It's a line with peaks and troughs charting your inner voice as you go from ‘I'm excited!' to ‘ugh this is hard', then ‘it's working' and back down to ‘I messed up'. And this is how so many of us see life as a consultant. Does it resonate with you? Growing a consulting business from 6 to 7 figures is one of my favourite things because it's a transformational journey. So often, the amazing thing is that it's not just the business that ends up growing. We emerge from the process as higher versions of ourselves. It is so powerful. But a huge part of this road can feel like fear. You have to leave what you've always known and exchange it for the unknown. It means switching certainty for uncertainty. It can feel like all we do is climb mountains in our business growth plans. A client contacted me a few weeks ago and said: ‘I feel like my business is constantly mountains and I want some valleys for a change'. And I was super inspired by this and as the words were flowing out of my mouth in reply, I thought this is a podcast episode! I have to share this! And so this is the topic on the podcast this week. I talk about: Stopping playing by the rules of feast or famine, highs and lows Why I love growing consulting businesses from 6 to 7 figures Wanting something more but being scared to go and do it How members of The Seven Figures Club are often experiencing similar issues as they grow their businesses with me Two books that helped me step back and feel excited instead of fearful Techniques to reduce overwhelm   Useful links What a Day in the Life of an Entrepreneur Actually Looks Like Get in touch with Jessica to discuss your consulting business Jessica's LinkedIn profile

Derek Halpern used to have arguably THE biggest internet marketing and business podcast in the world. And at the peak of it all, he just stopped making content and walked away. He walked away from it all to start a physical products brand, and he did that because he saw that it had massive exit potential. He wanted to build a brand he could sell. After taking a break from public speaking on stages Derek came back to speak at the most recent Capitalism Conference event. In this talk he shares how entrepreneurs can use psychology and social triggers to sell to just about anyone. If you're ready to build a 7-figure business you can sell that doesn't eat up all of your time, watch Ryan's FREE 4-part video series - The Perfect Business https://www.capitalism.com/perfect/?utm_source=CapPod&utm_medium=podcast&utm_campaign=episode

Benton Crane talks with Derek Halpern, the Co-Founder of Truvani. Together they discuss how to build customer loyalty, starting a business vs scaling a business, how to make people care about your product, the power of transparency and more. You can find links to Derek's social media and other places to reach him below. If you're interested in learning more about Harmon Brothers, you can grab a copy of our book here.Don't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Find Derek here: https://www.linkedin.com/in/thederekhalpern/ (LinkedIn)https://www.instagram.com/derekhalpern/?hl=en (Instagram)

I recently had a conversation with a student I wanted to share. She had just finished the 5 Day Content Challenge and had a long list of blog post topics she wanted to write about. She was so excited about this list and was just about to enroll in Content Made Simple, but… She hesitated in enrolling because she was worried about signing up and making the official decision to start her blog because she had a sudden burst of anxiety about having to create tons and tons of content.  In the blink of an eye she had convinced herself that in order to be a “real blogger” she'd need to write a thousand blog posts, spend all day on social media, and be chained to her computer all day, every day. This is a common fear among people who want to start a content channel. When we look at the “big names” in our areas of expertise we find content going back years and a huge social media presence. Naturally, we feel that in order to “compete,” we have to match their volume of work, which would be, to say the least, intimidating. I will freely admit that I fell victim to this trap when I was a new content creator, too.  When I first started my mom-lifestyle blog, I posted every day. Yes, you read that right. I wrote a blog post every day. For months.  It didn't take long to realize that creating that much content was unsustainable. But, it wasn't just unsustainable, it wasn't the most efficient way to grow my blog. More Isn't Better When first starting out, it's common to want to fill out your content library so that your website looks more impressive. However, just like with chocolate, pizza, and tequila, oftentimes more is just… more. Instead, focus your efforts on creating high quality content that your audience will find value in and that makes people want to like, comment, and share.  When you spend your time trying to pump out new blog posts, podcasts, or videos, you typically end up with a large bank of mediocre content. This doesn't serve your audience or your business.  Actually, it can hurt your standing as a go-to authority on your subject to publish half-baked content. You'll also rank lower in search engines, making it more difficult for people to discover your site. If you think of my original blog schedule - also known as the fast track to burnout city - I was drafting 5 blog posts per week. That's 5 posts, plus graphics, plus social shares, plus SEO and meta descriptions, plus… the list goes on. If instead of publishing 5 posts per week, including all the additional tasks above (and more I've likely forgotten about), I had published a single post I would have not only saved myself a ton of time, the post I put out would have been of a much higher quality, and I would have had the time and energy to do other tasks that would have benefited my business. Promote Your Content When you spend all your time creating new content, you leave no time to promote your posts or episodes, which is essential to growing your audience. After all, your content could be fantastic, but if no one knows about it, it's not helping anyone. The generally accepted rule is that you should spend 20% of your time creating your content and 80% of your time promoting that content. So why do many of us focus so much of our attention on creation when promotion is where it's at? To a certain extent creating less feels counterintuitive, right? I mean, how can we promote our content if we don't have a lot of content to promote? Well, for one thing, we don't have to take the 80/20 rule completely on its face. Start by rebalancing your time so that, even if you're not spending 4 times as much of your time on promotion, you're at least spending slightly more time promoting than on creating. This will help develop the mindset of promotion, and you can gradually increase your promotion:creation ratio. According to Derek Halpern; “If you spend time writing a piece of content, and that content only gets 1,000 readers, chances are there are one million other people in the world who can benefit from what you wrote. Why, then, would you spend more time creating content when you already have something that your ideal customers can benefit from?” And he has a point. It's far easier to find 10,000 more people who are interested in what you've already published than it is to write 10 more posts and get 1,000 people to read each of them.  At the end of the day it comes down to 2 essential ideas: Quality over quantity. A single piece of content that is fully flushed out, well researched, and thoughtfully composed is more valuable than multiple thrown together pieces - to both business owner and audience. The 80/20 rule rules. Finding new people who can benefit from your high-quality, proven content is easier than trying to draft new compelling content.

Tune in for a behind-the-scenes look at how I'm crafting the various offers for the book launch, including pre-order bonuses as well as "Coaching + Books" special bundles I'm offering just during this launch. The guiding principle behind how I craft offers is to make it so "killer" that it would be crazy NOT to do buy in. I also believe strongly in what Derek Halpern calls "The Bonus Sandwich", which allows me to stack the main offer with irresistible bonuses. A special thanks to Julia Bocchese for helping me connect with some mainstream media outlets in Philadelphia! Connect on Social: Instagram LinkedIn Facebook Twitter YouTube

Cleaning prices go up again for residential cleaning and maid service due to side effects from the pandemic. Homeowners are irate, and house cleaners are embarrassed. Here's what's really going on just so you know. Today's #AskaHouseCleaner sponsor is #SavvyCleaner training and certification for house cleaners and maids. (https://savvycleaner.com/join) And your host today is #AngelaBrown *** GOOD KARMA RESOURCES FROM THIS EPISODE *** Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth - https://amzn.to/2RMBOVq​ Stop Being Disrespectful by Low-balling Your Fees: A Guide to Pricing Your Service-based Business Within Industry Standards - https://Amzn.To/30v1fvo​ True Worth: How to Charge What You're Worth and Get It - https://amzn.to/2Uh48MN​ Value-Based Fees: How to Charge - and Get - What You're Worth: How to Charge? And Get? What You're Worth - https://amzn.to/2UdC2Sq​ Handbook on the Psychology of Pricing: 100+ Effects on Persuasion and Influence Every Entrepreneur, Marketer and Pricing Manager Needs to Know - https://Amzn.To/37mnsq2 These good karma links connect you to Amazon.com and affiliated sites that offer products or services that relate to today’s show. When you click on the links and buy the items you pay the exact same prices or less than if you found the links on your own elsewhere. The difference is that we make a small commission here at the show for sharing these links with you. *** MORE VIDEOS ON THIS TOPIC *** Discounting is for dummies - here's why (and what to do instead) - Derek Halpern - https://youtu.be/CxD4w9eHgdk​ Never Discount to Get Sales—The Right Way To Trigger Sales - The Futur - https://youtu.be/UNrd-XtaC28​ Selling the Invisible: The 5 Best Ways to Sell Your Services - Neil Patel - https://youtu.be/LMAPoKW1CUY​ How to Convince People to Pay for Your Services - Marie Forleo - https://youtu.be/nuGpRUqLY1A​ Why Offering Discounts Will Put You Out of Business | Discounting for Online and Offline Businesses - Neil Patel - https://youtu.be/zLz3JSvNUMM​ *** RATE THIS SHOW *** https://sotellus.com/r/savvy-cleaner *** RATE THIS PODCAST *** https://ratethispodcast.com/askahousecleaner *** TRAINING & CLEANING CERTIFICATION*** https://savvycleaner.com/join *** MOST REQUESTED LIST OF CLEANING STUFF I USE *** https://www.Amazon.com/shop/AngelaBrown ***FUNNY CLEANING SHIRTS – THANK YOU GIFTS FOR MAIDS*** Daily Giveaway - https://funnycleaningshirts.com *** CONNECT WITH ANGELA ON SOCIAL MEDIA *** LinkedIn: https://www.linkedin.com/in/savvycleaner/ Facebook: https://Facebook.com/SavvyCleaner Twitter: https://Twitter.com/SavvyCleaner Instagram: https://Instagram.com/SavvyCleaner Pinterest: https://Pinterest.com/SavvyCleaner *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/ *** LOOKING FOR WAY TO GET MORE CLEANING LEADS *** https://housecleaning360.com *** WHAT IS ASK A HOUSE CLEANER? *** Our host, Angela Brown, a professional house cleaner for 25 years, ran and managed one of the largest independently owned cleaning companies in the Southeast United States. She is the CEO and founder of Savvy Cleaner Training for House Cleaners and Maids. *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry read this: https://savvycleaner.com/product-review *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com SAVVY PERKS – Employee Benefits for Small Business Owners – https://savvyperks.com VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental https://TurnoverCleaningTips.com FUNNY CLEANING SHIRTS – Incentive and thank you gifts for house cleaners and maids. https://FunnyCleaningShirts.com *** VIDEO CREDITS *** VIDEO/AUDIO EDITING: Kristin O https://savvycleaner.com/reviews/kristin-o HOST: Angela Brown https://savvycleaner.com/reviews/angela-brown PRODUCER: Savvy Cleaner https://savvycleaner.com

Are you running any specials for house cleaning services? What do you say to homeowners who ask for discounted cleaning prices? Is it okay to lower your prices to close a sale? Today's #AskaHouseCleaner sponsors are Savvy Cleaner Training for professional house cleaners and maids. And Funny Cleaning Shirts. #AngelaBrown #SavvyCleaner *** RATE THIS SHOW *** https://sotellus.com/r/savvy-cleaner *** RATE THIS PODCAST *** https://ratethispodcast.com/askahousecleaner *** FAST TRACK TO CLEANING SUCCESS *** https://SavvyCleaner.com/Calendar-of-Courses *** MOST REQUESTED LIST OF CLEANING STUFF I USE *** https://www.Amazon.com/shop/AngelaBrown ***FUNNY CLEANING SHIRTS – DAILY GIVEAWAY*** Enter to Win - https://funnycleaningshirts.com *** MORE VIDEOS ON THIS TOPIC *** Discounting is for dummies - here's why (and what to do instead) - Derek Halpern - https://youtu.be/CxD4w9eHgdk Never Discount to Get Sales—The Right Way To Trigger Sales - The Futur - https://youtu.be/UNrd-XtaC28 Selling the Invisible: The 5 Best Ways to Sell Your Services - Neil Patel - https://youtu.be/LMAPoKW1CUY How to Convince People to Pay for Your Services - Marie Forleo - https://youtu.be/nuGpRUqLY1A Why Offering Discounts Will Put You Out of Business | Discounting for Online and Offline Businesses - Neil Patel - https://youtu.be/zLz3JSvNUMM *** GOOD KARMA RESOURCES FROM THIS EPISODE *** These good karma links connect you to Amazon.com and affiliated sites that offer products or services that relate to today’s show. When you click on the links and buy the items you pay the exact same prices or less than if you found the links on your own elsewhere. The difference is that we make a small commission here at the show for sharing these links with you. Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth - https://amzn.to/2RMBOVq Stop Being Disrespectful by Low-balling Your Fees: A Guide to Pricing Your Service-based Business Within Industry Standards - https://Amzn.To/30v1fvo True Worth: How to Charge What You're Worth and Get It - https://amzn.to/2Uh48MN Value-Based Fees: How to Charge - and Get - What You're Worth: How to Charge? And Get? What You're Worth - https://amzn.to/2UdC2Sq Handbook on the Psychology of Pricing: 100+ Effects on Persuasion and Influence Every Entrepreneur, Marketer and Pricing Manager Needs to Know - https://Amzn.To/37mnsq2 *** CONNECT WITH ANGELA ON SOCIAL MEDIA *** LinkedIn: https://www.linkedin.com/in/savvycleaner/ Facebook: https://Facebook.com/SavvyCleaner Twitter: https://Twitter.com/SavvyCleane Instagram: https://Instagram.com/SavvyCleaner Pinterest: https://Pinterest.com/SavvyCleaner *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/ *** LOOKING FOR WAY TO GET MORE CLEANING LEADS *** https://housecleaning360.com *** WHAT IS ASK A HOUSE CLEANER? *** Ask a House Cleaner is a daily show where you get to ask your house cleaning questions and we provide answers. Learn how to clean. How to start a cleaning business. Marketing and advertising tips for your cleaning service. How to find top quality house cleaners, housekeepers, and maids. Employee motivation tactics. Strategies to boost your cleaning clientele. And cleaning company expansion help. Our host, Angela Brown, ran and managed one of the largest independently owned cleaning companies in the Southeast for 25-years. She’s the CEO, and founder of Savvy Cleaner Training for House Cleaners and Maids. *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry read this: https://savvycleaner.com/product-review *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com SAVVY PERKS – Employee Benefits for Small Business Owners – https://savvyperks.com VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental https://TurnoverCleaningTips.com *** VIDEO CREDITS *** VIDEO/AUDIO EDITING: Kristin O https://savvycleaner.com/reviews/kristin-o POST PRODUCTION: Amber O https://savvycleaner.com/reviews/amber-o HOST: Angela Brown https://savvycleaner.com/reviews/angela-brown PRODUCER: Savvy Cleaner https://savvycleaner.com

Today I’m thrilled to have Derek Halpern on the show. Derek recently started an ecommerce business named Truvani with his business partner Vani Hari selling health foods online with a focus on ingredient transparency. And within 2 years, they managed to generate over 250K orders and a 7 figure business. In this episode, Derek shares how they did it. What You’ll Learn Why Derek decided to give up the digital courses and blogging to go into ecommerce. The rules for selling food products online. The margins for food products. How to market a foods company online. Other Resources And Books […] The post 320: Derek Halpern On How To Get 250K Orders In 2 Years With Truvani appeared first on MyWifeQuitHerJob.com.

A discounted customer promised me leads but didn't follow through, now what? Recommendations and referrals for cleaning jobs is an important part of the business. Automate your dispatching, invoicing, and client updates with HouscallPro.com/Angela What can you do to avoid lowballing your rates as a house cleaner? Protect your cleaning business and follow this advice when offering introductory rates. Today's #AskaHouseCleaner sponsors are Savvy Cleaner Training for professional house cleaners and maids. And Housecall Pro. #AngelaBrown #SavvyCleaner *** RATE THIS SHOW *** https://sotellus.com/r/savvy-cleaner *** RATE THIS PODCAST *** https://ratethispodcast.com/askahousecleaner *** FAST TRACK TO CLEANING SUCCESS *** https://SavvyCleaner.com/Calendar-of-Courses *** MOST REQUESTED LIST OF CLEANING STUFF I USE *** https://www.Amazon.com/shop/AngelaBrown ***FUNNY CLEANING SHIRTS – DAILY GIVEAWAY*** Enter to Win - https://funnycleaningshirts.com *** MORE VIDEOS ON THIS TOPIC *** Why Offering Discounts Will Put You Out of Business - Neil Patel - https://youtu.be/zLz3JSvNUMM Discounting is for dummies - here's why (and what to do instead) - Derek Halpern - https://youtu.be/CxD4w9eHgdk Never Discount To Get Sales—The Right Way To Trigger Sales - The Futur - https://youtu.be/UNrd-XtaC28 Pricing Strategy An Introduction - Tine Wade - https://youtu.be/mmm0ccYPliU Million Dollar Script How To Ask For *** GOOD KARMA RESOURCES FROM THIS EPISODE *** These good karma links connect you to Amazon.com and affiliated sites that offer products or services that relate to today’s show. When you click on the links and buy the items you pay the exact same prices or less than if you found the links on your own elsewhere. The difference is that we make a small commission here at the show for sharing these links with you. Referrals Without Feeling Awkward - Dan Lok - https://youtu.be/aTEshO51kY4 Pricing for Profit: How to Command Higher Prices for Your Products and Services - https://amzn.to/2tmSZly The Best Service is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs - https://amzn.to/2RUZFB4 How to Price Effectively: A Guide for Managers and Entrepreneurs - https://amzn.to/36NuSKw How to Start Your Own House Cleaning Company: Go from start-up to payday in one week - https://amzn.to/31j2lLT How to Price Your Cleaning Services - https://amzn.to/36RjBsA? *** CONNECT WITH ANGELA ON SOCIAL MEDIA *** LinkedIn: https://www.linkedin.com/in/savvycleaner/ Facebook: https://Facebook.com/SavvyCleaner Twitter: https://Twitter.com/SavvyCleane Instagram: https://Instagram.com/SavvyCleaner Pinterest: https://Pinterest.com/SavvyCleaner *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/ *** LOOKING FOR WAY TO GET MORE CLEANING LEADS *** https://housecleaning360.com *** WHAT IS ASK A HOUSE CLEANER? *** Ask a House Cleaner is a daily show where you get to ask your house cleaning questions and we provide answers. Learn how to clean. How to start a cleaning business. Marketing and advertising tips for your cleaning service. How to find top quality house cleaners, housekeepers, and maids. Employee motivation tactics. Strategies to boost your cleaning clientele. And cleaning company expansion help. Our host, Angela Brown, ran and managed one of the largest independently owned cleaning companies in the Southeast for 25-years. She’s the CEO, and founder of Savvy Cleaner Training for House Cleaners and Maids. *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry read this: https://savvycleaner.com/product-review *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com SAVVY PERKS – Employee Benefits for Small Business Owners – https://savvyperks.com VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental https://TurnoverCleaningTips.com *** VIDEO CREDITS *** VIDEO/AUDIO EDITING: Kristin O https://savvycleaner.com/reviews/kristin-o POST PRODUCTION: Amber O https://savvycleaner.com/reviews/amber-o HOST: Angela Brown https://savvycleaner.com/reviews/angela-brown PRODUCER: Savvy Cleaner https://savvycleaner.com

So in today's episode, we're going to be talking about social triggers. I say these words all the time,  I say social trigger all the time. I reference it all the time. So I figured it was time that I put the real definition of it, how I see it into paper.. So social triggers, a term that if you Google what you're going to find first is Derek Halpern's blog and business, social triggers, which is absolutely amazing.Derek is a genius at everything he does. He studies, the psychology of marketing has been doing this for years. I loved Derik. I respect Derek. Derek's awesome. And so he built a business around social triggers, but when I referenced social triggers, what I'm really referencing. As I'm referencing more towards the lens of Jonah Berger.So I talk about a few books quite often, only one of them being contagious by Jonah Berger, probably the number one required reading for any entrepreneur that does marketing, but in Jonah Berger's book contagious, he talks about, you know, why things catch on, why people share things, why people post things, why people take specifics actions and he buckets those things into five buckets basically.So the reason that somebody would share something is education, credibility, controversy, humor, or social status, right? So back in the day we used to go on line, but like what makes something go viral? Oh, it's luck. It was never luck. We just hadn't really studied enough of it to figure out what it was. But at the, at the core of everything that's gone viral, there was a reason that somebody shared it. A reason that somebody shared it that benefited them cause people want to look smart. They want to look credible. They want to be seen, they want to be heard. They want to be respected.  So if a piece of content, a video, a post or anything gets posted and it helps them fit into one of those buckets. Well, the likelihood of virality is massive. The likelihood of it sharing is massive. That's the truth with it.  So when we think about social triggers, I'm not talking about viral content. The way that I think about a social trigger for me is just that a trigger, a trigger that when somebody hears something or sees something or feel something they think about me or they think about X business.So I'll give you an example when I say, just do it. Who did you think about? So when I say I phone, who do you think about? Those are examples of social triggers? Just like right now, when I say running shoes, You have a thought that pops into your head might be Nike might be Saucony might be Reebok, might be Adidas might be a company I've never heard of.When I say laptop, you probably have a thought that pops into your head. And most of the time it's probably going to be Mac or Android or Microsoft. If I say phone, you might think Android, I might think iPhone. Those are all examples of social triggers. So I'm going to actually read you Jonah Berger's wards before view my examples and how I built businesses by utilizing social triggers.Jonah wrote this on his blog. So everybody go check out his blog, check out his books. And if you don't have every one of Jonah Berger, his books, and you're a business owner, you're an entrepreneur. You do marketing, you're already losing the game. It's like required reading like you shouldn't be allowed to, to be an entrepreneur unless you read Jonah Berger's books. He's that good?  So share worthy stuff, capitalizes on triggers, sights sounds, and other stimuli that remind us of related products and ideas are another reason we share. Last year, which I don't know what year this was. NASA landed a Rover on Mars. We all remember this. It was an Epic undertaking. It required millions in funding and years of effort. The world cheered when the Rover finally touched down on the Rocky mountain Martian terrain and slowly rolled onto the dusty ground media outlets, clamored to cover this story and millions of people buzzed about the news. NASA was of course a static, but at the same time, another organization enjoyed some unexpected success.Now, before I tell you what this company is, I want you to think about this right now. So what we're talking about and what w what Jonah is talking about, what I'm reading to you, is when NASA landed the Rover on Mars. So obviously when NASA landed the Rover on Mars, there was a lot of media coverage, nationally, regionally, globally, all over the world. Everybody was sharing it. Why? Because I want it to be a part of it. It was a social status. I lived through this time. I was here for this time, like, Oh my God, look at that or I knew that person, or I knew this was happening, or I knew this was coming. If you think about what I shared at the beginning of this.All the media coverage, all the sharing, all the posts that you've seen fit into. One of those two buckets are one of those five buckets, right? Humor, credibility, controversy, social status, or education and you think about it. It had all the ingredients for it to go viral for it to go but then the other side of that is once it's shared, it also served as a trigger.And so as you sit here and think about this, ask yourself right now, what company or companies would have massively benefited by all the free press and free pre PR and free news coverage of NASA landing the Rover on Mars. Just think about it now, of course, like you might have thoughts, like maybe Elon Musk did because he's doing, you know, trying to get people to Mars. Maybe Jeff Bezos did because he has a space company. But it's actually simpler than that.  The number one company was probably the most excited if that NASA landed a Rover on Mars and all that coverage happened was Mars candy company over the same period that the Mars planet was in the news. Let me find this exact line over the same period that the Mars, the planet was in the news. Mars, the chocolate bar saw surprising uptick in sales. Mars bars are named after the company has found her Franklin Mars, not the planet, but all the attention to Mars the planet did something remarkable. It brought the candy to the foreground and showed us that sometimes viral success is in the hands of chance.No one can guarantee 10 million unique views, but most of the time, the content people choose to share isn't random by understanding the signs of virality, you can increase the likelihood that your content will be shared. No, I want to give you why is so profound, right? We have a brain, our brain is loaded with neurons and, and quite frankly, the thing I'm going to reference quite frankly, What I'm referencing is neural pathways the way in which we have memories. When we smell something, we think about something, right. When we see something, we think about something like, have you ever noticed that whatever car you own, if you own a car, whether it's a Honda accord, a Jeep Wrangler, a BMI W3C series, you name it. That the moment you own that car, you start to see all of those other cars on the road. And you're like, man, everybody's been buying this car lately. No everybody's already had that car, but it wasn't a trigger for you but now that you own one, there's a trigger that every time you see one, it registers a thought for you, right? It's a social trigger. Mars, when the Rover landed on Mars, a lot of people know that there's Mars bars, but Mars, the candy company.And so when they kept hearing Mars, the people that had memories or triggers associated with that started thinking about candy or chocolate or something along those lines. And so it's really important to understand how triggers work because in my world, the way that I've see triggers like in business and entrepreneurship is that you can do one of two things.You can either make a social trigger for you, your brand, your business, or something, or you can ride on the coattails of one and I've done both.  So if you think about, you know making one, Nike made one, "just do it". That is, that is a social trigger for them, for sure. Vital proteins, the college and company who I love to pieces cause I've been a part of it. If you think about it, they also made a social trigger around collagen and normally it's with the color blue. Right. But another one. Is when I say, Hey, do you know? And if it's a collagen, you're like, yup, hair, skin, and nails. That's also another social trigger, every time somebody thinks about their hair, they think about their skin. They think about their nails. They have an association with collagen and people are going around spreading that message.  So you can make one like that, right. Or you can ride one. The example of this would be like, let's say you're a fitness trainer. Let's say you're helping coach people. You could literally have every single one of your posts being out commitment and just doing it regardless of people feel, and you could use it, you could reference Nike and you're going to get credibility by using that word.People are going to authentically trust you because you are basically being a messenger of Nike. They're going to associate you with Nike, whatever that relationship looks like. And that's when you can ride on. So for me, I'm just going to actually give you a tangible example. When I was building civilized, caveman, the food blog that I used to own, I knew that I didn't have the chops or the credibility to really make a social trigger.I didn't really understand what they were at the time, but I knew that the name of the game back then was attention. And I knew that if I could get my recipes in front of more people, that they would send more people to my website, my website views would increase my visibility. It would increase. And then I would figure out how to build a business around it. And so some of you that are listening to this, remember, but there was one thing that I posted about it every day, no matter what, and it, for seven years, I did at least one post a day about this one thing. I even recorded sales videos, and ads and videos inside of costumes of this one thing.So, if you're listening to this, you don't remember civilized caveman, you don't know yet, but if you're listening to this and you do remember, I want you to think about what that word was. What was the one thing that I posted about every single day for seven years? You ready? Three, two, one, bacon.I posted about bacon every single day for seven years. Why did I post about bacon? Well bacon had all the ingredients of a social trigger. People were already posting about bacon all the time. There were bacon gifts, there were bacon toys, bacon fragrances. And I ran a paleo food blog, which I could eat bacon and I could talk about bacon. And I really don't love it bacon as much as I post about it. But what started happening is that as I consistently started posting about bacon, People started recognizing me as the bacon guy and all I was giving them was some way to describe it. Like, Oh, this guy posts about bacon. Oh, Andy has paleo recipes.And so then when I started thinking about that social trigger, what would happen? Well, somebody would go out to breakfast with two of their friends. They would be eating breakfast and then they would see bacon on the table. And then they would remember something. I posted a bacon joke, a bacon recipe, and they'd be like, Oh my God, you guys are so funny. It just reminded me. Oh, the civilized came and got told me the best bacon joke ever. Let me tell it to you. And then they're using my name. They're using me in that 86% of word of mouth marketing that we use every single day because every time they thought about bacon, they cooked bacon. They smelled bacon.All they could think about was me because I consistently mentioned it over and over and over again. Basically hijacking that socially trigger that somebody else had already built. I was just jumping on to utilize, to meet people where they were and find a way to bring them in. And then once that, and I also realized that I wanted to create my own, and I was interviewed on a podcast, my buddy Brett Hill, a long time ago. And he asked me what I think is the secret to world peace. And I just very quickly said hugs and bacon. And he said, nobody owns the domain. You should get it. And so I started using that hashtag and I started telling people like, Hey, this is the secret hugs and bacon hugs and I started creating my own.Then people started creating t-shirts because it was a funny phrase. It was easy to remember and they would tell all their friends and they would use the hashtag and everybody would be like, what's hugs and bacon, what tugs and bacon I'm like, they're like, Oh, it's this civilized caveman guy. He posts recipes.He thinks that's the solution to world peace. Guy's crazy. Even vegetarians and vegans, we're laughing about it because I just made a joke of it and it was humorous. And so those are two of the examples that I utilized when I did this. But I think the undertone, this that's really important to take away. Is that it's about consistency and congruency. So we sit here and we talk about our businesses and our businesses are known for one to three things. And if we can't accurately describe what our business is, then our customers can't accurately tell other people what our businesses.  So if we have 25 different focuses a day, our customers can't go talk about us. What are they going to talk about? They don't know but when you're consistent, like Nike, just do it. And every single thing you do fits under that umbrella of your brand, it fits into the  bucket of, you know, discipline or mindset or intentionality, or, you know, just do it or whatever that case is.And every road leads back to that. Every single thing you create as an asset. Every single person that shares for you as an asset, every single person that consumes your content is developing a trigger with your brand, about how to say it, how to describe it. And so these are how I see social triggers.So to summarize this pretty quickly, The way that I see it is it doesn't matter whether you make one, whether you ride on the coattails of one or whether you do both, it's just important for you to understand how this works and how the human brain works. Like we do it all the time. We'll be out walking around in public and we'll see somebody in shoes and we immediately know what shoes they are because we own the same ones. Or we'll be driving and pull up to a stoplight and somebody pulls up to us in the same car.  We have no idea who they are, but we'll just nod at them like this mutual form of respect cause we both drive the same car. All of these things are triggers and we are surrounded by triggers all day, every day.And in my opinion, the mistake that a lot of marketers make or business owners make is they try to recreate the wheel. They try to go against the current. They try to make it, I want to create this thing. I want to do this thing. I want to make it my own, rather than realizing where our audience already lives, the habits that they already have and the choices that they already make, and then understanding that  which is what I teach in our captains, the assessment, understanding that, so then you can jump in into their world and meet them where they are, which allows you to get in and develop a social trigger.  So that's what I wanted to cover in today's episode. And really what it is for me is it's really important just to understand it. It doesn't mean that there's an easy way to do it, or there's a hard wire that you need to do it, or you should do it, or you shouldn't do it.It's just important to understand that it's there and how this works, how the human brain works, how consumption works of content, how our job is to create businesses that have the ability to reach the masses and have other people do our marketing for them. We have to have a business that's loaded with value that puts content into one of those five buckets, humor, controversy, credibility, social status, or education.And then we want to make sure that, we're building a brand or a business or content or a product or a solution that has the ability to be a trigger that it's easy to talk about. It's easy to share. People want to tell their friends, they want to invite people in and that starts with understanding the customer journey, understanding the value that we provide and helping people get there because people can only share if they're in a positive state.If you have a product, a service where you promise somebody something, they don't achieve the goal. They're not going to post it. You promise them some content. You don't give it to them. They're not going to post it. And so these are the things that you want to think about. So when we think about that and I actually did this post, if you're in my Facebook group or on my personal Facebook, I posted about this the other day as an example.And I wanted to see and I asked two questions and I said, number one,  I'm going to be teaching a lesson on this or doing a podcast on this. What color shoes do I wear every single day? And 98% of people knew what color shoes I wore, which are pink. I wear pink shoes everyday. I'm also in a pink hoodie right now.And why do I do that? Well, that's a social trigger when people describe me, they're like, Oh, this guy always wear pink, or this is crazy dude with tattoos. He's always in pink shoes and this has happened to me before. I gave a keynote two years ago to an audience about a thousand and yeah. I wore my traditional outfit.  At what? A hoodie, I think it said work harder. And then pink shoes. I had a Mohawk at the time and some cute glasses, blue light blockers. And then I gave this keynote. I referenced my pink shoes. I called them out. I'm like, yes, I'm that guy. I won't put on a suit. I'm just as a former Marine with tattoos, a little bit crazy wearing pink shoes.And then what was really funny is like a year later, I was at another event in San Diego. There were probably 5,000 people there and I didn't remember anybody. I didn't really know anybody. And I had at least 15 people in two days come up to me like, Oh my God, you're the guy in the pink shoes you gave that keynote at brand builder summit with Ryan.Oh my God. I love that keynote, those pink shoes. I couldn't place it. Then I saw the shoes. And so, you have the opportunity to do this all over the place. And so I did that post just to see how people will respond or what people remember or what they do. I'm not saying you have to have a Mohawk, you have to have tattoos. You have to have pink shoes, but you have to be consistent and congruent in order to reap the benefits of the world that we live in and in the world that we live in people are surrounded by distraction. They're surrounded by input. They're surrounded by noise. And so if you don't stand out or if you don't have the consistency and the congruency with the same message to be there over and over and over and over again, it just gets lost in the noise and the shuffle with everybody else. But when you know who you are, you know what you stand for, you can make a trigger right on the back end of a trigger or just be consistent and congruent. What you're really doing is you're setting yourself up to win over and over because you stand out, you make it easy for people to talk about you, you post your content every day, and there's always a takeaway. And that's where the momentum starts to build. And it's not created overnight. It's created every single day one step one.. And eventually once you affect critical mass, you really can't get off of it. That's the backbone in which everything is built with.  So if you haven't read the book contagious just yet by Jonah Berger, I highly recommend checking it out. I really don't think you should do anything in business or marketing without reading it, even if you're not the marketer, even if you have a COO, you have a team that does it, it's about understanding. And it'll give you a better lens on how to converse, how to communicate and what you can do to help build that of your business and get it spread out there with traffic. Earned media owned media paid media. But right now what we're talking about is earned media. And if you're wondering what I'm talking about, I cover this in our lighthouse method course, but that's what I wanted to share today.Those are social triggers. Those are some of them, examples of how I use them. Those are the way in which I see them, how I try it. And so what I would love to know from you, I would love to know you can send me a DM. Hit me up on Instagram tag me to post. But like, what are your favorite social triggers that you recognize in your life right now? Or what are the ones that you want to create? Like open dialogue about this? Any time I love learning. I love seeing, and I love supporting. And so just think about it where the social triggers that you're already utilizing in your business, right? Like, Oh yeah. I actually, I do post about this all the time.I'm constantly posting about company X and we work in alignment. I support what they do. And so you have a social trigger sometimes that if somebody is interested in what you have to offer and they see company X, they're going to think about you, right. And then start thinking about the social triggers that you want to be including.Where can you go? Like, where can you capitalize on attention? Where can you ride the coattails of something that's already been created? Or the mass media is investing massive amounts of money in. And you can insert yourself consistently into that conversation so that you can meet people where they are, and then give them the depth that you have to offer.Those are my thoughts on social triggers. I love you all. I will see you in the next episode, please make sure you tell your friends. I want more people listening to those podcasts so I can keep giving away all the secrets. Cause there are no secrets, but I'm just a horrible liar. And if you guys ask me questions, I can't lie by omission either. And so even if I'm normally paid for it, I kind of just have to say it cause it's the only way I can sleep at night. So that's it. Tell all your friends, get him here. www.mindofgeorge.com. I'm sure I'm going to cover that in the outro as well. I love you all. Send us your questions. Let us know how we can support you.All the episodes are in www.mindofgeorge.com. I will see you online. I will see you in the acts episode and have a beautiful day. And remember that relationships always beat algorithms.

Show Notes: https://outdoorsonline.co/009 Michael O’neal, the host of the Solopreneur hour podcast is on to share some great tips and stories about building a brand online.  We find out how to become a pro, the six mistakes to avoid as a pro podcaster and some automation hacks that will keep you going strong.   Show Notes with Michael O’neal 02:30 - Michael’s rennch site is where he renovates old Porsche's . 05:30 - Michael hung out with Pat Flynn from Smart Passive Income early on in his online career. 09:45 - We talk about Kartra and the resource of what they do. 13:55 - Here’s the video of the Six Huge Podcast mistakes to avoid. 18:00 - Traffic and Conversion conference and Ryan Levesque's book Ask were noted here.   19:35 - Art of the Interview is Michael's course. 22:45 - Derek Halpern from Social Triggers 23:35 - Social Jukebox is a good tool for sharing old content. 27:15 - I note Hindenburg and the power for editing your podcast.  You can take a look at Hindenburg Pro here. 29:35 - Here are a couple of the automations that Michael has on youtube. 31:15 - Conference Topia is another of Michael’s resources online. 39:00 - The Sexy 7 Books that Michael Recommends 41:45 - Steve Simms and Blue Fishing was a great book 55:15 - Snarky Puppy and a few other key drummers 57:00 - PodFest and Social Media Marketing World and Traffic and Conversion in San Diego You can find Michael at the SoloPreneur Hour   Resources Noted in the Show Ask by Ryan Levesqu Blue Fishing by Steve Simms Videos Noted in the Show 6 Huge Mistake to Avoid   Six Mistakes that will kill your podcast The Sexy 7 Must Have Books   Conclusion with Michael Michael shares some of his best tips on automation and productivity, podcasting, branding and a lot more.  Find out how to introduce your guest correctly and why it's so important.  If you do these things right, the pros will notice and you will get better guests. Show Notes: https://outdoorsonline.co/009

2019 A Year in Review My word for 2019 was BOLD and it has definitely been a BOLD year, although completely different from what I anticipated. I expected myself to be more BOLD on the outside - externally and visibly - but instead this year has been more about catching up with the fast growth of the previous two years and having a BOLDER mindset. It all makes sense in hindsight but there were definitely times where I felt as if I was not living up to my word for the year. As I am writing this review, I feel immensely grateful for everything that has happened this year and I can absolutely see how it is helping me to become ready for a new and BOLD decade. Quick snapshot of 2019 $2.2M in revenue12 team members158 travel days1 new eye Big Travel Year 2019 was a big travel year and I loved every minute of it! I spent 122 days at home in Switzerland, 83 days at my second home in Iceland and 158 days on the road. What may sound exhausting to some, is exciting to me. I love traveling and it is one of the reasons I wanted to build an online business. I don't want to have a local team or a local office. I want to be able to work whenever and wherever and that's what I am doing - and I love it.  Below is my travel schedule for the year, month by month.  January: 5 days Reykjavik → 20 days Zurich →  4 days Toronto → 3 days Phoenix February: → 4 days Laguna Beach → 7 days Reykjavik→  3 days Zurich → 7 days Nendaz (Switzerland) →  6 days Zurich March: → 3 days Amsterdam →  4 days Zurich → 10 days Reykjavik → 4 days Phoenix → 2 days San Diego →  3 days London → 4 days Reykjavik → 1 day Zurich April: 2 days Zurich → 12 days Dubai → 2 days Zurich → 1 day Amsterdam → 5 days Alicante → 4 days Zurich → 2 days Ascona → 1 day Zurich → 1 days Phoenix May: 2 days Phoenix → 13 days Zurich → 4 days Valencia → 6 days Reykjavik → 6 days Brand (Austria)  June: → 3 days Chicago → 4 days Zurich → 7 days Nendaz (Switzerland) → 12 days Zurich → 4 days Brand (Austria) July:→ 6 days Zurich → 25 days Reykjavik August:13 days Reykjavik → 9 days Zurich → 3 days Reykjavik → 6 days South of Iceland → 1 day Reykjavik September:1 day Reykjavik →  3 days Phoenix → 25 days New York → 1 day Phoenix October:→ 46 days New York → 26 days Zurich November:→ 4 days San Diego → 3 days Phoenix → 9 days Los Angeles → 4 days Zurich → 10 days Transatlantic Cruise(Genova, Marseille, Barcelona, Malaga) December: 8 days Transatlantic cruise (Barbados, Antigua, St. Maarten, Martinique, Guadeloupe) → 5 days Zurich → 2 days Stuttgart → 4 days Zurich → 4 days Alicante → 8 days Reykjavik The biggest traveling highlight of the year was going on a transatlantic cruise. I had been on a cruise once before when I went on an Abraham Hicks cruise to Alaska in 2016 but Martin, my husband, had never been on a cruise before. Since we are planning to go on a 3-week Antarctica cruise in 2022 to celebrate our 10 year wedding anniversary, Martin wanted to go on a cruise once before to see if he liked it. Turns out that we both loved it, especially the days at sea. On my previous cruise there were 2 separate days at sea but on this transatlantic cruise there were 5 consecutive days at sea.  There was something magical about crossing the Atlantic, the soft movement of the ship and the endless sea with not a single ship in sight. Martin and I were both able to completely relax and recharge which was so needed after a busy year. We are now even more excited about our dream cruise in 2022 to Antarctica where I'll make my dream of seeing penguins in their natural habitat a reality.  Growing Pains Let's rewind back to the end of 2018. I was feeling tired. In August 2018 I started a brand new group coaching and accountability program called SOMBA Momentum and I was also running 4 mastermind groups; 2 Momentum Masterminds, 1 Accelerator Mastermind and 1 VIP Mastermind. The plan was to retire the 2 Momentum Masterminds in favour of the new SOMBA Momentum program but for 4 months I was running 5 group programs instead of ideally only 3. I was running too many programs and I was running out of energy and I realised it. The year was coming to an end so I knew I could pull through but I began to wonder about 2019.  In October 2018, I started to think about merging two of my higher level masterminds, Accelerator and VIP, into one. I wanted to have more space and time in my calendar to be creative, create more content and finally write a book. Instead of taking a swift decision I went back and forth on whether I should merge Accelerator and VIP into one program or wait and see how many signups I got. To say that I agonized over this is an understatement. Since I was so indecisive on what to do, I also didn't do my best at marketing both programs. And suddenly it was almost Christmas and I realised that I had to make a decision.  On December 23, after one more sleepless night over this decision, I finally sent an email to those who had signed up for these two programs and announced to them that I was merging the two programs and upgrading all of those who had signed up for Accelerator to VIP. Of course Accelerator members were ecstatic about the change but I didn't feel so good for those who had already signed up for VIP so I gave them an extra bonus too. I felt relieved after the decision like I do after every big decision I make in my business. And then I thought to myself, why didn't I make this decision right away in October? Besides merging two programs, I also had to take a hard look and see if there was anything that I could stop doing or at least pause for a while. Already in October I had stopped recording new episodes for Sigrun Sparks which is a 90 sec daily audio experience. Still today my team is running the 100 episodes that I created from May to September 2018. In my mind I have just paused the production of new episodes and when the time is right I will start again.  At the end of December 2018 I didn't have the energy to record any new episodes for my podcast The Sigrun Show so we re-ran older episodes that I felt were good but hadn't received the downloads they deserved - and this turned out to be a good idea. I didn't have to record 10 new episodes and these episodes got a new life.  The decisions to stop something, merge something or pause something are not easy but  through this experience I believe I am much more willing to make a decision like that and make that decision faster than I was before. I had more growing pains to go through in 2019. It had been clear since I tripled my revenue from $340K to $1M in 2017 that I needed to grow my team but still hadn't.  There was something holding me back and I couldn't pinpoint what it was. Was I worried about the investment? Not really but maybe a tiny bit. Was I worried about not finding the right people? Partly yes as I had hired and fired a lot of contractors over the years. Was I worried about the time it takes to train them? A little bit. Was I worried about changing the team dynamic? Somewhat I guess. But overall I didn't have a clear answer on why I wasn't growing my team when we so obviously needed more help to achieve all the goals that I wanted to achieve.  As I stood in front of my mastermind group in February 2019 explaining to them my vision and listing all my goals for 2019, I realised that the biggest thing holding me back was my resistance to growing my team.  My mastermind buddies were amazed how far I have grown my business with such a small team but it was crystal clear to everyone in the room that the only way I was going to achieve my goals was to build a bigger team. Then one of my mastermind buddies, who rarely speaks up unless she has something important to say, said: “Sigrun, I think the reason you are not growing your team, is that you want to prove to the world, to women, that you, as a woman, can do it all on your own.” Boom! That hit me.  Yes, I want to prove to myself and prove to other women that they can do it. And my mastermind buddy continued: “Sigrun, you've proven that you can do it, you've already built a million dollar business”. Boom! Yes, I have. “Now build a dream team to achieve your vision”. She hit the nail on the head and I felt something being released, the resistance was less. The day before that memorable hot seat I had written and published three job descriptions. We took our time with the hiring, the ad was up for over a month, we got over 300 applications and then my team interviewed potential candidates and we gave them tests to complete. We ended up hiring 4 employees instead of 3, although a few months later we had to let one of them go.  Overall I added 5 members to my team in 2019, plus I hired an event manager as a contractor and 4 new coaches for my programs. Today I feel no resistance to growing the team, actually I feel the opposite, I am constantly thinking about what role I want to hire next and if I know someone I could hire. I am really enjoying building a dream team. Living in New York In February I said to my husband: “I would love to live in New York for a month.”“Let‘s do it”, he said. A few hours later we found the perfect studio apartment in the middle of Manhattan. The dream of living somewhere else for a month was no longer a dream. It was going to happen and it happened in September 2019. We moved to New York for a month without big plans. Interestingly, I got several invitations to events even if I didn‘t tell anyone that I was going to be in New York. Somehow the Universe sent me people and/or events that happened exactly during the time I was in New York. And of course I took advantage of that.  The first thing we did was to set up our office space. As luck would have it, there were two tables in our studio and two monitors! We had to get a few things, like a stand for my microphone and keyboards as we had not thought everything through when we packed for the trip. Martin didn't mind going shopping because all the things we needed were in our favourite shop in New York - B&H. I think Martin went there at least 4 times during our stay if not more often. We quickly established a routine in our new home-for-a-month. Martin would go to Starbucks in the morning and get a Latte Macchiato for himself and a Chai Tea Latte with almond milk for me. We would work in the morning from 9am to 12pm and then go to lunch at one of the many restaurants around our area.  We would then work in the afternoon from 1pm to 6pm and then go out for dinner. Our studio apartment had a decent kitchen but neither of us like to cook and New York just has so many great restaurants. The view from the apartment was amazing so I took a picture every morning and every evening. I also used the opportunity to have a photoshoot in New York, right after I arrived. We did one inside the apartment and another one outdoors just before we left New York.  September turned out to be a great month to go to events and meet people. The first event I went to was Marie Forleo's book launch in New York were I met a few fellow B-Schoolers (I did B-School in 2013) and fans.  I met up with Jon Briggs who does trailers for people like Mark Schaefer and Gary Vee and he introduced me Steve Cohen, the most connected man in the world and producer for the Altucher Show. Steve then invited me to attend two events with James Altucher, one was were he did stand-up comedy and the second one was with Ryan Holiday where they were discussing his new book. At that event I met Derek Halpern, who sat down at my table.  And then I was invited to Selena Soo's VIP Networking Dinner with 30 other entrepreneurs and media people. You may or may not know the people I have mentioned. My point isn't the name dropping but the fact that you can meet so many people in New York is amazing. No wonder a lot of entrepreneurs live in New York! New eye 2019 was the year that I finally had an eye operation. Since 6 years I've known that I have a cataract in my right eye. I didn't see it coming, it happened gradually. I was having all kinds of issues in the right side of my body which were not all explainable so I thought about going to the eye doctor. The eye doctor didn't see anything wrong with my right eye, so I asked him to look again. And then he shouted: You have a cataract! I was in shock. Isn't that something that 70-80 year old people get? Obviously there are exceptions and I am one of them. The eye doctor wanted to operate right away but I didn't trust him. I believed him when he said I had a cataract but I didn't think operating so fast was a good idea and also not by a local eye doctor that rarely does eye operations. I got a second and a third opinion, both eye doctors agreed with me to wait. This was six years ago. What nobody told me back then is that you shouldn't wait too long. Earlier this year I had lost all sight on my right. I see a bit of colour but that's it. It is like looking through a white paper bag. Check what you see, it's not much I can tell you. My husband noticed that my right eye had started to wander off and didn't look straight. We even started to see this in pictures of me. It was time to have that eye operation. There were two reasons why I waited so long, one was that the more experienced eye doctors recommended it and second, I wanted the latest and best technology. I had done my research and found out that there is a multifocal lens you can get as a replacement when they move your own lens. And I decided that was what I wanted. I wanted to be able to walk around and use my computer and read a book without glasses. In July I had an appointment at an eye clinic in Zurich. They did all kinds of test on my right eye but it was very hard to measure anything because my right eye is like a white paper bag where I don't even see what I am supposed to be looking at. The results were devastating, even more shocking than having the cataract in the first place. You cannot have the multifocal lens, the eye doctor said. I was in shock ... and cried when I got outside the eye clinic. I had waited too long…  But I had been waiting too long to get the right treatment and was not willing to take no for an answer so I asked for a second appointment with the head doctor of the clinic. An appointment was set up for August and I flew especially from Iceland to Switzerland. At the clinic I was first sent to a different doctor who told me all about a test that we had to do to simulate the eye operation. I asked again to see the head doctor and after a bit of back and forth I could finally see her - and she agreed to the multifocal lens that I originally wanted. ⠀⠀⠀⠀⠀⠀⠀ A date for the eye surgery was set - Tuesday October 8, 2019. According to the eye doctors all went well but it took me a few days to recover. Within 2 days I could see 100% with my right eye and it was amazing to be able to read a book and sit at computer without needing glasses.  A few days later though, my eye sight dropped to 60%, I noticed as we were driving that I couldn't read the motorway signs anymore. The eye doctors had warned me that because my cataract was so strong, that I would most definitely have to have a post-cataract eye laser operation about 3 months after the first operation.  Instead of waiting 3 months the eye doctors decided to do the second operation only 3 weeks after the first operation to improve my eyesight. The date for the 2nd operation was November 18, 2019. I felt an immediate improvement and in the eye test that I did right afterwards I guessed that my eyesight was at 80%.  Just before Christmas 2019 I was invited for a final check and my eyesight had improved even more. Now I have 100% eyesight in my right eye! What a relief after everything. I just need to have the left eye operated at some point but probably not until 2021. Finances When I read other people's year in review blog posts, I am naturally always curious about their numbers because I am a business coach and I help women make money. It would be weird if I wasn't interested in numbers. This is why I'm including this detailed section with my revenue and costs because I know you're curious, too. Total Revenue in 2019 was $2M The 2019 results are a $500K revenue increase from 2018 which is over 30% growth. I started the year aiming to double the revenue from $1.5M in 2018 to $3M in 2019 but already by the end of January I adjusted the projection to $2.5M, so I am pretty happy with our results, especially considering all the issues we had with Facebook ads in all of our launches. The revenue for SOMBA in 2019 was similar to our SOMBA revenue in 2018 and the key growth area was my new group coaching and accountability program, SOMBA Momentum.  SOMBA revenue was $1.1M in 2019 Although it wasn't our original plan, my team and I did three SOMBA launches in 2019. The original plan was to do two launches, like in 2018, but in January and June, instead of January and September. Our reasoning was that it would be good to have people start just before we run a 60-day summer challenge inside SOMBA called SOMBA Summer School. But our June launch didn't work out the way we wanted, partly due to Facebook ads and partly due to the heat wave that went over Europe in the week of our launch. That's why we added a September launch and were able to close off with over a $1M in SOMBA revenue. Our Facebook ad troubles started already in September 2018 when we hit an invisible daily ad spending limit and couldn't spend our ad budget. Despite talking to three Facebook ad experts, none of them could figure out what was happening.  It was actually Martin, my husband, who knows nothing about Facebook ads that figured out that there was a limit on our daily ad spend. Our Facebook ad manager was sceptical that this was the reason but after checking with Facebook, turns out that Martin was right and Facebook was willing to increase our invisible daily ad spend limit. Unfortunately this was already on our open cart day so it was too late.  In the three launches in 2019 our Facebook ads issues were around ad disapprovals. We've had to completely change the language of our ad copy and also our landing pages and sales pages to get through the eagle eye of Facebook. Getting a lot of ads disapproved increased costs so overall lead cost went up in all three launches.  A lot of time was also spent on writing ad copy, much more than in previous years, which is something we have to factor in now. In our latest launch we feel we have finally got the hang of getting our ads approved and currently our Facebook ads are running smoothly - fingers crossed! Mastermind groups revenue was $1M In 2019 we ran two group programs; SOMBA Momentum, a group coaching and accountability program, and VIP Mastermind, a true mastermind program. Both are 12 month programs but the sales process is very different. VIP Mastermind starts once a year, in January, Momentum on the other hand starts at any time. Most of our Mastermind group clients come from SOMBA and therefore we don't need to run any ads or launch these two programs. In January 2020 starts a new program, RED CIRCLE, which is for women who are already making $500K or more.  Other revenue streams were over $100K Under other revenue streams falls the Selfmade Summit, my biggest and boldest project to date, happening in June 2020 in Reykjavik, Iceland. We soft-launched our super early bird tickets during SIGRUN LIVE in October and they sold out in 48 hrs.  Net Profit was 10% or $220K When most online entrepreneurs talk about profit, they actually mean salary, they sometimes even call it take-home-profit. They run their businesses as sole proprietorships and any profit they make is actually their salary.  I've always run my business as a limited liability company and therefore any profit my company makes is not my salary but a profit that belongs to the company. In some countries it makes sense to pay yourself dividends from your company profit but in Switzerland that doesn't make sense because the tax dividends double. First you pay tax on your company profit before you can pay yourself dividends and then you pay income tax on the dividends. The best way to pay myself is through a salary. When I talk about profit, I mean company profit, after salary, company taxes, depreciation of company assets and currency losses or gains. And that's a very different profit than the one most online entrepreneurs talk about. I actually don't want a lot of profit in my business, a 5% profit is more than enough for a business that I never plan to sell.  Instead I want to invest any potential profit into the growth of my business before the end of the year. This investment can be in the form of a new project like a venue for a conference, larger ad budget, expanding my team, creating an investment fund etc.  Next time you hear someone talk about profit, ask them what kind of profit they are talking about.  If I would calculate profit like most online entrepreneurs do I could easily have a 50% profit in my business but that would not be smart business- and tax-wise and that's why I don't do it. Total costs were $1.9M Employees & contractors $700KThe biggest expense in my business is paying people. This includes me and my husband, all employees, all contractors, and all outsourced tasks. My team now consists of 4 full-time employees, 8 part-time employees/contractors, a 2-people podcasting team, 3 external coaches, and I regularly work with photographers and videographers. In addition we have several tasks that we outsource e.g. transcription services. It gives me great joy to be able to employ people and now that I have gotten over my resistance of growing my team, I love building a dream team and paying good salaries. I pay myself a six figure salary since 2017. For the first three years of my business I didn't pay myself any salary so I am making up for that now.  Live Event Cost $120K Once a year my team and I hold a live event in Zurich, Switzerland called SIGRUN LIVE for our SOMBA students and Mastermind members. This year I invested over six figures to fly in my team for a whole week and create an amazing 2-day event for our community. In 2020, Sigrun Live will be an even bigger investment as we are making it a 3-day event, 2 days for SOMBAs and 1 Mastermind day for Mastermind members. My team is already excited and I hope you are excited, too - get on the waitlist for SOMBA if you are not already a student. Facebook Ads $200K When my clients ask me which amount they should invest into Facebook ads, I tell them that investing 10% of the revenue you want to have in your launch is pretty normal. If you want to have a million dollar launch, you need to be willing to invest $100K into paid ads. In 2019 we spent 10% of our total revenue on Facebook ads and that was too much. The reason why we spent so much was that we had a lot of issues with ads in 2019. Affiliates $200K We work with affiliates to sell our SOMBA program. All our affiliates are former and current SOMBA students or Mastermind members and know the SOMBA program in and out. Their success stories are the best proof of the effectiveness of the program. Affiliates get a 40% commission for every SOMBA sale. Coaching $90K I believe in investing forward. I invest a lot of money in masterminds and coaches every year. In 2019, I invested in two masterminds, one was $40K and the other one $50K. If you want to add $500K to your revenue then you need to be willing to invest $50K in coaching. Besides masterminds I also invest in coaching and consulting when the need arrives. Travel $150K Travel is a big part of my life and business. This is one of the reasons I started my business in the first place. I wanted to be able to live in two countries and travel the world. 90% of my travel is for business and therefore my travel costs are probably higher than in most online businesses.  Both of my masterminds in 2019 were in the US so I did 6 trips there to attend retreats and other events. A part of the travel costs is travel that my team has taken. I have always had a virtual team but 2019 was the first year where I brought my team together and more than once. In February I flew to Toronto to work with my launch manager and in June I flew my launch manager and my new executive assistant to Zurich. Then for my live event in October I flew in team members to Switzerland from the US, Canada, Italy, and the UK. Under travel costs falls also accommodations and meals. Selfmade Summit I cannot end a year in review without speaking about the Selfmade Summit.  The seeds had been set for a while. I knew that one day I would do a conference but I didn't know when or what it would be about.  October 2018 I started to feel ready. My VIP Mastermind clients were in Iceland with me and I decided to show them Harpa, the Icelandic concert hall. If you haven't heard of Harpa, imagine the Sydney Opera house and then a more modern version with a glass facade at the harbour of Reykjavik. That's Harpa.  Harpa was built between 2007 and 2011. I originally studied architecture and was fascinated by Harpa from day one. I love how the outer structure of a glass facade changes with the seasons, sunlight and artificial light. It is a building that has been praised in magazines around the world, not just for its looks but also because of its sound. Harpa was designed as a concert center but equally works as a conference center. It has many multifunctional event spaces plus the main concert hall called Eldborg which translates to fire city.  When I saw Eldborg for the first time, I had to catch my breath, it was so beautiful and fiercely red. I instantly knew it: this was my event space. So when my VIP Mastermind clients came to Iceland last October I decided to show them my dream event space. I booked us a tour of the building and then we came into the red room called Eldborg. They fell in love just like me and then asked me: Sigrun, when are you going to book it? “Now,” I said. I opened up my laptop and booked the venue. I put a date on my dream, the rest is just logistics. The last 12 months have been quite a journey. It's been scary, frustrating, annoying but also so exciting which makes up for everything else.  I came up with the concept of the conference, decided on a name, worked with three different event consultants to plan the best conference experience, hired an event planner after offers and negotiations from 5 different event agencies, booked speakers and sold out super early bird tickets….  My team and I have been busy creating a one-of-a-kind conference.  And I cannot wait to see you in Iceland June 18-19, 2020. Tickets are on sale now for The Selfmade Summit in Reykjavik, Iceland. I wish you a Happy New Year and all the best for 2020.

Michael O’ Neal is a multi-faced entrepreneur who is a podcaster, speaker, coach, YouTuber and drummer. In this episode, Michael and Allison discuss their shared experience of losing both their parents (and their dogs) way too young. Hear the heartwarming stories of how Michael’s dad passed after winning a jeopardy question and how Alli’s passed at a cookout his him with a cigar in his hand. And how these tragedies profoundly affected both of their lives. Our Favorite Moments: Michael coaches Alli on how to be a better podcaster What not to do after someone passes away The most unselfish way to help someone who is experiencing a loss Why it’s imperative to record your parents stories now How to say yes opportunities that scare you The difference between average people and extraordinary people ABOUT MICHAEL: While the word unemployable might strike fear in the hearts of some, Micheal reframes it to be “Proudly” unemployable meaning to take your skills, hobbies, and passions and turn them into a thriving business you can scale in your underwear. On his award-winning show, The Solopreneur Hour, Michael O'Neal chats with other unemployable icons and successful gamechangers to learn how to take your skills and hobbies and turn them into a business. Nominated As "Best New Show of 2013" by Stitcher Radio, his guests range in professions from comedy, to acting, to the NFL, to UFC and MMA, to Top Music Stars, to Millionaires, to Business Experts, to Real Estate moguls, and everything in between. Guests like James Altucher, Adam Carolla, Hines Ward, Sam Jones, Tucker Max, Jonathan Fields, Derek Halpern, Pat Flynn, Amy Porterfield, John Lee Dumas, Chris Ducker, Chris Brogan, Guy Kawasaki, Mike Johnston, Rich Franklin, Jack Canfield, Michael Gerber, and many more, these casual conversations contain tons of action-inducing content wrapped up in an entertaining candy shell. Follow Michael at www.SoloHour.com.

Have you ever stumbled upon a great landing page and wished you could see all the emails that followed without opting in?   Have you ever seen a Facebook ad with killer copy and wondered how they nurtured their audience later to buy?   Well, now you can!   I recently discovered Swiped.co ...   Profitable Marketing Inspiration & Analysis The place for copywriters & marketing minds to dissect & discuss great marketing examples.     How to Use It to Improve Your Copy   Just type in Swiped.co …   And you can browse through examples of marketing copy and images based on…   Niche, like: - Advertising - Arts and Crafts - Beauty - Blogging - Business Opportunity - Consulting - Copywriting - eCommerce - Education - Entrepreneurship - Health & Wellness - Online Business And lots more! You can also search by type, for example: - Affiliate emails - Banner Ads - Call to Action - Checkout - Direct Mail - Email - Email Opt-in - Facebook Ads - Free Offers - Homepage - Landing Page - Long copy - Print ad - Sales Letters - Social Media - and so many more!     For example, as a search combination, when I clicked “Online Business” and “Facebook Ad,” Swiped.co delivered 7 results of ads from Tai Lopez, Ryan Deiss, GoDaddy, Derek Halpern, Digital Marketer, and Click Funnels.   I’ll include a screenshot in the shownotes for you to take a look at:     Then, you can click on each of these 7 to see more...both the images they used and the copy they wrote with the ads.   There are also key takeaways below about why the ad and copy is effective, so you can learn from it too!     People ask me all the time, “How can I improve my copy?”   The BEST way is to look at examples from others that catch your eye...that make you want to click and go further…   Then, emulate them!   Don’t copy them...but model off of them with your own unique voice and style.     So, as a quick copy tip for you today, type in Swiped.co, and check out some examples to help you with whatever you are working on writing for your business right now.     Then, come tell me @LaptopLaura on social media or via email Laura@CopyThatPops.com how it worked for you!   Talk to you next time when we’ll find more ways to write copy that pops!       Take Action Now on Your Bestselling Book!   TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] ACCELERATOR: How to write a great book & hit bestseller! [not free ;)]   Have you ever stumbled upon a great landing page and wished you could see all the emails that followed without opting in? Have you ever seen a Facebook ad with killer copy and wondered how they nurtured their audience later to buy? Well, now you can! I recently discovered Swiped.co ... Profitable Marketing Inspiration & Analysis The place for copywriters & marketing minds to dissect & discuss great marketing examples.   How to Use It to Improve Your Copy Just type in Swiped.co … And you can browse through examples of marketing copy and images based on… Niche, like: - Advertising - Arts and Crafts - Beauty - Blogging - Business Opportunity - Consulting - Copywriting - eCommerce - Education - Entrepreneurship - Health & Wellness - Online Business And lots more! You can also search by type, for example: - Affiliate emails - Banner Ads - Call to Action - Checkout - Direct Mail - Email - Email Opt-in - Facebook Ads - Free Offers - Homepage - Landing Page - Long copy - Print ad - Sales Letters - Social Media - and so many more!   For example, as a search combination, when I clicked “Online Business” and “Facebook Ad,” Swiped.co delivered 7 results of ads from Tai Lopez, Ryan Deiss, GoDaddy, Derek Halpern, Digital Marketer, and Click Funnels. I’ll include a screenshot in the shownotes for you to take a look at: Then, you can click on each of these 7 to see more...both the images they used and the copy they wrote with the ads. There are also key takeaways below about why the ad and copy is effective, so you can learn from it too!   People ask me all the time, “How can I improve my copy?” The BEST way is to look at examples from others that catch your eye...that make you want to click and go further… Then, emulate them! Don’t copy them...but model off of them with your own unique voice and style.   So, as a quick copy tip for you today, type in Swiped.co, and check out some examples to help you with whatever you are working on writing for your business right now.   Then, come tell me @LaptopLaura on social media or via email Laura@CopyThatPops.com how it worked for you! Talk to you next time when we’ll find more ways to write copy that pops!     Take Action Now on Your Bestselling Book! TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] ACCELERATOR: How to write a great book & hit bestseller! [not free ;)]   Have you ever stumbled upon a great landing page and wished you could see all the emails that followed without opting in? Have you ever seen a Facebook ad with killer copy and wondered how they nurtured their audience later to buy? Well, now you can! I recently discovered Swiped.co ... Profitable Marketing Inspiration & Analysis The place for copywriters & marketing minds to dissect & discuss great marketing examples.   How to Use It to Improve Your Copy Just type in Swiped.co … And you can browse through examples of marketing copy and images based on… Niche, like: - Advertising - Arts and Crafts - Beauty - Blogging - Business Opportunity - Consulting - Copywriting - eCommerce - Education - Entrepreneurship - Health & Wellness - Online Business And lots more! You can also search by type, for example: - Affiliate emails - Banner Ads - Call to Action - Checkout - Direct Mail - Email - Email Opt-in - Facebook Ads - Free Offers - Homepage - Landing Page - Long copy - Print ad - Sales Letters - Social Media - and so many more!   For example, as a search combination, when I clicked “Online Business” and “Facebook Ad,” Swiped.co delivered 7 results of ads from Tai Lopez, Ryan Deiss, GoDaddy, Derek Halpern, Digital Marketer, and Click Funnels. I’ll include a screenshot in the shownotes for you to take a look at: Then, you can click on each of these 7 to see more...both the images they used and the copy they wrote with the ads. There are also key takeaways below about why the ad and copy is effective, so you can learn from it too!   People ask me all the time, “How can I improve my copy?” The BEST way is to look at examples from others that catch your eye...that make you want to click and go further… Then, emulate them! Don’t copy them...but model off of them with your own unique voice and style.   So, as a quick copy tip for you today, type in Swiped.co, and check out some examples to help you with whatever you are working on writing for your business right now.   Then, come tell me @LaptopLaura on social media or via email Laura@CopyThatPops.com how it worked for you! Talk to you next time when we’ll find more ways to write copy that pops!     Take Action Now on Your Bestselling Book! TRAINING on hitting Amazon bestseller [free] COMMUNITY of new and growing nonfiction authors! [free] ACCELERATOR: How to write a great book & hit bestseller! [not free ;)]    Click here to access full shownote

Who or What Part 2 with Pat Flynn, Derek Halpern, and Kevin Harrington For information regarding your data privacy, visit acast.com/privacy (https://www.acast.com/privacy)

Hi everyone, today I'm talking to Derek Halpern of Social Triggers, a popular online marketing blog. In today's interview, we talk about how Derek went from being a celebrity gossip columnist to a corporate employee in a Fortune 100 company, to striking it out on his own again as an entrepreneur and the content strategy he used to grow Social Triggers from nothing to 70,000 subscribers in just 16 months. (Today his website claims 300,000.) Click here for show notes.  Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

On Today's show, I interview my dear friend Joana Galvão. Joana Galvão is the co-founder of Gif Design Studios, an award-winning design agency specializing in brand identities and conversion-obsessed design. Based in Porto, Portugal, with a team of 10 designers and developers, Gif Design Studios offers the full range of print and digital design services to industry leaders in seventeen countries on five continents. Joana speaks internationally on the power of design and creativity and her work has been featured in the Guardian UK, Brand Brilliance, and Digital Arts magazine. On today's episode, here's what we cover: Learn how planning her first art show in college landed her 3 job offers How she got started freelancing while working at an agency Inspired by Marie Forleo, she asked herself “Wouldn't it Be Great If,” put herself out there, and manifested enough client work to invest in B-School In her first year in business, she went from freelancer to owning an agency and created a productized service Why she uses a template for everything - including what she does on her sales calls, what she asks in her in-take forms, the phases of design How she recommends designers get booked solid How great it can be to have talk triggers, something she learned about from Jay Baer Why always delivering things on time, sending thoughtful postcards and giving extra attention to her clients helped her land a ton of referrals Why designers should try to get featured where their clients are, not where their competition is Hear the story about how she found her first hire and how she and her husband (then boyfriend) started their agency Listen to the story about how she put herself out there, and even pulled an all nighter and got to meet Selena Soo, Derek Halpern, and Lewis Howes in person Why networking at high ticket events are the ones to get the most referrals Why she solely focuses on sales, speaking, and being a creative director Learn what she does that gets the most leads Learn how she's priced her website projects since starting her agency 5 years ago How she collaborates with her clients and other creatives to get the project moving on time And how she stays inspired but learn what she does to start her day Links mentioned: Joana's Instagram Marie Forleo's Web Site Marie Forleo's B-School   Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to join the free community! Let's connect on Instagram!

This is interview part two with Primoz Bozic. In this podcast you will learn: Why you should prioritize your writing around projects and not focuses purely on output Why Primoz tracks his writing habits, including energy and focus, to get past his tiredness How Primoz became friends with Derek Halpern and how Derek became a mentor to Primoz About our guest, Primoz Bozic Primoz Bozic went from being a 20-year old Slovenian socially awkward computer science student earning $7/hour with no connections, no experience, and no business knowledge, to earning multiple 6 figures with his online business. Now he is an online business coach for top performers and helps his audience grow their online businesses with 10-25,000 word Ultimate Guides. Primoz is kindly sharing his blueprint for growing his online business with Ultimate Guides which you can view at https://www.primozbozic.com/adam. About our host, Adam Rogers Adam Rogers is the host and producer of the Boston Content Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Rogers but it's nighttime. He loves writing, but he's sure it hates him. He's a lover of books, music, guitars, and his wife Lacey. Find Adam on: Twitter: @AdamRogersUK LinkedIn

Shownotes: http://fizzleshow.com/296 What are the variables we need to think about when we decide on pricing? How much of an effect does pricing have on certain types of customers? Can pricing a premium product at a higher mark actually increase sales? The price tag that you place on your product or service has an obvious effect on your income and revenue. It also has other less obvious effects and that's what we're talking about today. We want to give you a bunch of new ways to think about pricing smartly and what it can do for your business! In this episode we discuss what influences our perception of prices, value hierarchies, redefining what is actually being sold and the relationship between prices and prospective customers. We also get into some exercise and questions that might help you think about these concepts in new ways. Today on the show we are joined by Aiden Fishbein and Joe Kerns who will be helping us unpack these problems. Both Aiden and Joe have some great perspectives and expertise in areas that can really push your strategy forward. We also talk about knowing your value, clarifying your vision and a few actionable steps to get the process started. For all this and more, be sure to tune in! Key Points From This Episode: • The strange relationship we can foster with price tags. [0:07:50.7] • Introducing the topics of pricing, value and thresholds. [0:10:32.3] • The different elements that go into pricing when you start out. [0:14:39.5] • Hierarchies and ladders in the extraction of value. [0:18:01.6] • The usefulness and benefits of aiming higher with clients. [0:21:30.4] • Figuring out what clients are actually paying you for. [0:24:02.6] • Reconciling the disparate meanings of value. [0:28:34.8] • Starting with your own sense of value and selling to yourself. [0:32:30.5] • The difference that charging for a service makes to a process. [0:37:10.3] • Knowing your value and how this impacts your perspective on sales. [0:41:25.2] • Clearing up your own vision and clarifying your ideal customer. [0:45:49.3] • The transformation you are offering and the net that this casts. [0:50:15.6] • Pricing tiers, premium products and testing out a number of options. [0:54:02.6] • A journalling exercise around what money means to us. [0:59:20.0] • How to take the next step in your own pricing decisions. [1:05:03.2] • And much more! Links Mentioned in Today's Episode: • Fizzle — https://fizzle.co/ • discover.bot — https://discover.bot/fizzle/ • Gusto — https://gusto.com/fizzle • Aiden Fishbein — https://www.linkedin.com/in/aiden-fishbein-05156830 • Joe Kerns • Joey Diaz — https://www.imdb.com/name/nm0224995/ • Joe Rogan — https://www.joerogan.com/ • Derek Halpern — https://socialtriggers.com/ • Robert Frost — https://www.poetryfoundation.org/poets/robert-frost • Aubrey Marcus — https://www.aubreymarcus.com/ • Onnit — https://www.onnit.com/ • Donald Miller — http://storylineblog.com/ • StoryBrand — https://storybrand.com/ • Tony Robbins — https://www.tonyrobbins.com/ • Patriot Act with Hasan Minhaj — https://www.rottentomatoes.com/tv/patriotactwithhasanminhaj/ • Chris Johnson — https://www.linkedin.com/in/genuinechris • Simplifilm — https://simplifilm.com/ • Gary Vaynerchuk — https://www.garyvaynerchuk.com/ • Fizzle 80/20 Copywriting Guide — https://fizzle.co/sparkline/writing-copy-for-web • Avatar — https://www.imdb.com/title/tt0499549/ • The Financial Wisdom of Ebenezer Scrooge — https://www.amazon.com/Financial-Wisdom-Ebenezer-Scrooge-Relationship/dp/0757307663 • Jim Rohn — https://www.jimrohn.com/ • Corbett Barr on Twitter — https://twitter.com/CorbettBarr • Chase Reeves on Twitter — https://twitter.com/chase_reeves • Fizzle Sparkline — https://fizzle.co/sparkline • Fizzle Goals Course — https://fizzle.co/courses/goals • Fizzle Journaling Course — https://fizzle.co/courses/journal • Fizzle Try 5 — http://fizzle.co/try5 • Fizzle Essentials of Web Design Course — https://fizzle.co/library/essentials-of-website-design-for-business-builders • Fizzle Website Tune Up Curse — https://fizzle.co/courses/tuneup • Fizzle Roadmap — https://fizzle.co/sparkline/small-business-roadmap-1-clarity • Start A Blog That Matters Course — https://fizzle.co/start-a-blog-that-matters • Fizzle Toolkit — https://fizzle.co/toolkit • Fizzle Craft + Commerce — https://fizzle.co/sparkline/craft-commerce • Fizzle Project Management for Entrepreneurs — https://fizzle.co/sparkline/project-management-for-entrepreneurs • Fizzle Hosting — https://fizzle.co/hosting

Derek Halpern from Social Triggers, Omar Zenhom from The Hundred Dollar MBA Show, and Chris Ducker, author of Rise of the YouPreneur share unconventional ways to network with people, give you the rundown on how to build your inner circle and teach you how to be the best entrepreneur you can be. Here’s what Travis,… The post Build Your Network (http://www.buildyournetwork.co) . For information regarding your data privacy, visit acast.com/privacy (https://www.acast.com/privacy)

Show Notes: http://fizzleshow.co/284 Can losing your job be the best thing to happen to you? How do you convert social media followers to website traffic? Once you have a big social media audience is selling a product or service easy? These are the questions we are fielding today from our Fizzle Forums in the round up! Although quite specific to each person posing the question there is a lot to unpack and hopefully enough for most of our audience to relate to on some level. In this episode, we look at each of these topics and really try and draw out the best advice we can muster for you and your business. We examine what it means to really go beyond the call of duty and give your business your all, we discuss the value of social followings and what remains ever valuable in today's online climate. We also talk about monetization and the importance of a personal touch on Instagram. We look at good examples of familiar and prominent entrepreneurs to exemplify approaches to these issues, notably Joe Rogan and Gary Vaynerchuk, names you will most surely be used to hearing! So for all this and much more be sure to tune in with us Fizzlers! Key Points From This Episode: • Losing my job was the best thing that ever happened to me! [0:05:10.8] • Going beyond the basics and being consumed with finding your clients. [0:13:15.3] • The genesis of this approach to success. [0:16:45.9] • Converting Instagram follows to website traffic. [0:21:59.3] • Making a launch fun and personal on a social media platform. [0:30:58.2] • Monetization of a large social following. [0:37:20.3] • The constant importance of writing in the evolving landscape of content. [0:43:56.2] • And much more! Links Mentioned in Today's Episode: • Fizzle — https://fizzle.co/ • Yelp! — https://www.yelp.com/ • Derek Halpern — https://socialtriggers.com/ • Gary Vaynerchuk — https://www.garyvaynerchuk.com/ • Jab, Jab Jab, Right Hook — https://www.garyvaynerchuk.com/the-one-thing-i-didnt-clarify-enough-in-jab-jab-jab-right-hook/ • Aubrey Marcus — https://www.aubreymarcus.com/ • Joe Rogan — https://www.joerogan.com/ • Kylie Jenner — https://www.instagram.com/kyliejenner/?hl=en • Simplified Planner — https://www.emilyley.com/collections/simplified-planner • Elon Musk — https://www.forbes.com/profile/elon-musk/#675c97937999 • Patreon — https://www.patreon.com/ • Courage and Clarity — https://www.courageandclarity.com/ • Corbett Barr on Twitter — https://twitter.com/CorbettBarr • Chase Reeves on Twitter — https://twitter.com/chase_reeves • Start A Blog That Matters Course — https://fizzle.co/start-a-blog-that-matters • Fizzle 80/20 Copywriting Guide — https://fizzle.co/sparkline/writing-copy-for-web • Fizzle Toolkit — https://fizzle.co/toolkit • Fizzle Goals Course — https://fizzle.co/courses/goals • Fizzle Journaling Course — https://fizzle.co/courses/journal • Fizzle Roadmap — https://fizzle.co/sparkline/small-business-roadmap-1-clarity • Fizzle Craft + Commerce — https://fizzle.co/sparkline/craft-commerce • Fizzle Project Management for Entrepreneurs — https://fizzle.co/sparkline/project-management-for-entrepreneurs • Fizzle Try 5 — http://fizzle.co/try5 • Fizzle Hosting — https://fizzle.co/hosting

Shownotes: http://fizzleshow.co/282 Have you ever shared ideas with colleagues, a mentor or a student? Has this become a point of concern around originality, ownership or intellectual property? How do we go about navigating these potentially dangerous waters? We at Fizzle are all too familiar with the perils of these types of feelings but we are also here to tell you how you can get past these issues and transcend the games of jealousy and possessiveness. In this episode we begin by unpacking the different ways in which we can run in trouble over the ownership of ideas. From there, the discussion turns to some rumination on the freedom of ideas and we look at the history of jazz as a great example of legacy, tradition and individuality. We also talk about how the communication and reproduction of similar ideas can lead to a rising tide for everyone and how generosity and grace can beget great rewards. A big takeaway from the talk is how reliant any type of culture or progress is on the borrowing and reinterpretation of ideas. With that in mind we want to inspire you to command and negotiate these areas with joy and openness for your and others' success. Tune in to hear it all! Key Points From This Episode: • Community over competition and the sharing of ideas. [0:06:12.4] • Our fears around upsetting our teachers and collaborators. [0:08:41.2] • The spirit of creativity, jazz and the borrowing of ideas. [0:12:19.7] • The two different views on the limits of intellectual property. [0:16:53.6] • Culture or the history of who is borrowing from whom. [0:19:27.4] • The rising tide and the insecurity of intellectual possessiveness. [0:25:29.2] • Leadership, stepping back and allowing others to shine. [0:31:21.8] • The link between generosity and your own success. [0:35:03.5] • Understanding the relationship from both points of view. [0:39:21.2] • A commitment to honesty and working through difficulty. [0:45:24.2] • The continual opportunity for succeeding together with collaborators. [0:51:33.1] • And much more! Links Mentioned in Today's Episode: • Fizzle — https://fizzle.co/ • Everything Is A Remix — https://www.everythingisaremix.info/ • Star Wars — https://www.starwars.com/ • Akira Kurosawa — https://www.imdb.com/name/nm0000041/ • Courage and Clarity — https://www.courageandclarity.com/ • Corbett Barr on Twitter — https://twitter.com/CorbettBarr • Chase Reeves on Twitter — https://twitter.com/chase_reeves • Miles Davis — https://www.milesdavis.com/ • John Coltrane — https://www.allmusic.com/artist/john-coltrane-mn0000175553 • Wes Montgomery — http://www.wesmontgomery.com/home/ • Thelonius Monk — https://www.theguardian.com/music/musicblog/2017/nov/06/get-inside-the-music-the-ineffable-genius-of-thelonious-monk • Maria Popova — https://www.brainpickings.org/ • Austin Kleon — https://austinkleon.com/ • Brené Brown — https://brenebrown.com/ • Elizabeth Gilbert — https://www.elizabethgilbert.com/ • Glennon Doyle — https://www.thecut.com/2018/04/glennon-doyle-is-coming-to-get-the-white-women.html • Rob Bell — https://robbell.com/ • Derek Halpern — https://socialtriggers.com/ • Rudyard Kipling — https://www.poetryfoundation.org/poets/rudyard-kipling • StoryBrand — https://storybrand.com/ • Science of People — https://www.scienceofpeople.com/ • Robin Williams — https://www.imdb.com/name/nm0000245/ • The Art of Low Competition Business Ideas — https://fizzle.co/sparkline/the-art-of-low-competition-business-ideas-fs129 • The Difference — https://fizzle.co/sparkline/the-difference-copying-your-mentors-vs-becoming-your-best-self • Gary Vaynerchuk — https://www.garyvaynerchuk.com/ • Gary Vaynerchuk's 3 Most Power Strategies for Getting More… — https://fizzle.co/sparkline/gary-vaynerchuk-on-getting-more-visitors • Start A Blog That Matters Course — https://fizzle.co/start-a-blog-that-matters • Fizzle 80/20 Copywriting Guide — https://fizzle.co/sparkline/writing-copy-for-web • Fizzle Try 5 — http://fizzle.co/try5 • Fizzle Toolkit — https://fizzle.co/toolkit • Fizzle Goals Course — https://fizzle.co/courses/goals • Fizzle Journaling Course — https://fizzle.co/courses/journal • Fizzle Roadmap — https://fizzle.co/sparkline/small-business-roadmap-1-clarity • Fizzle Craft + Commerce — https://fizzle.co/sparkline/craft-commerce • Fizzle Project Management for Entrepreneurs — https://fizzle.co/sparkline/project-management-for-entrepreneurs • Energizer Planning Method Episode — https://fizzle.co/sparkline/energizer-planning-method-get-year-back-track-fs215 • 15 Minute Weekly Planner —https://www.courageandclarity.com/plan/

When you take who you are and what you’re about and share that openly by way of online content, you not only get to create a beautiful thing and impact many lives but you can build a viable business. Today, I share about some of the top mentors in the online marketing space to get you going on this train of thinking and begin to see what’s possible for you. Visit http://thetruthaboutliving.com/podcast/ for the complete show notes of every podcast episode. Topics Discussed in this Episode: Inspiration from some influential leaders in the blogging space or the online marketing space The Smart Passive Income Blog by Pat Flynn Blogging with Amy Lynn Andrews Project Life Mastery by Stefan James Other mentors that you can check out: Neil Patel, Chris Ducker, and Derek Halpern   Key Takeaways: It’s a really amazing thing to find something, to be inspired by it, and just know that you can figure it out. Whenever you come across a question for how to do something on your website that you don’t know, the really cool thing is you can just Google it. We don’t need just one person out there teaching us internet marketing. Everyone is bringing a different perspective, different skills and a different personality to the table. Your voice is needed, and your voice will resonate with others like no one else can. The road of entrepreneurship is not always straight and smooth, and sometimes you need to fall back on those basics of why you should do this and what it could mean to you. However it is that you want to share your content online, consistency or putting up valuable content regularly is important.   Action Steps: Follow both internet marketers and bloggers that teach you how to blog and see what you can glean from them. Get the information to work smarter and get the results that you want quicker.   Thank you for listening!   Quotes: “What we’re going for here with this whole Quiet Empire thing is that question -- why would someone listen to me? Why would someone follow what I have to say on a blog? Why would someone watch my video? Well, the reason is because you’re you.”   “Right now, it’s up to you to take the action. And that’s really another key part of this. We can learn, we can follow, we can listen, but ultimately we’ll have to take the action… It’s actually the doing of the things that’s going to get you there.”   Resource Mentioned: Rise of the Youpreneur by Chris Ducker   More from Bridgett Tulloh:   Book your Breakthrough Coaching Session here   Sign up here and be the first to know when support for Quiet Empire opens   Get the course: The Divine Way of Manifesting - 5 Simple Steps   Watch & Subscribe on YouTube

In the age of social media is email still relvant? If so, how do you grow your list? What makes a good lead magnet? Do I need a lead magnet? This is all discussed in episode 630 of the School of Podcasting Sponsor: Podcast Engineering School [1:38] Podcast Engineering School – next semester starts September 18th and runs through October 30th. The classes are live and Chris packs the 2-hour classes with tons of information Today I did a quick search on Indeed.com for “podcast engineer” and saw quite a few options Program Includes: LIVE Interactive Online Training Two Mentoring Sessions with Chris Curran Major Discounts on Software and Plugins Lifetime Access to the PES closed community Certificate of Completion EARLY BIRD PRICING IS NOW – SIGN UP TODAY AND SAVE BIG https://podcastengineeringschool.com/ What Makes a Good Lead Magnet? 3:23 Thanks to Win Charles from the Ask Win show, Matt Rafferty from the Author Inside You podcast, and Jerry Williams from the FBI Retired podcast for contributing Ryan Deiss at Digital Marketer defines a lead magnet as “a small chunk of value that solves a specific problem for a specific market that is offered in exchange for an opt-in. My buddy (and co-host of the Podcast Review Show) Erik K Johnston did a whole episode about lead magnets. Today we talk about email lists and why you might want to start using one.  OptinMonster (which is a great tool/plugin for capturing leads) breaks it into seven parts: Solves a real problem – if your lead magnet doesn’t solve a real problem that your customer avatar has, or if it doesn’t give them something they really want, it won’t work at all. Promises one quick win – your lead magnet should promise (and deliver) one quick win for your avatar. In other words, it should help them to easily achieve something. Super specific – don’t create a lead magnet about something general. The more specific you are about the benefit of your lead magnet, the better it will convert leads. Quick to digest – PDF checklists tend to convert really well because they are so quick and easy to digest. eBooks or lengthy reports may make your prospects feel overwhelmed. High value – your lead magnet should have both high perceived value and high actual value. Instantly accessible – your lead magnet will work best if it is something that can be delivered right away. People love instant gratification. Demonstrates your expertise or Universal Value Proposition – when someone consumes your lead magnet, it should demonstrate your expertise or your unique value proposition. This helps turn leads into customers down the road. Here is a list of 69 effective lead magnets (no email required) Advantages of an Email List? 17:44 The biggest advantage of an email list is you are one click away from your desired call to action, and more than likely you have someone's undivided attention. Most people (hopefully) are not reading their email while driving, etc. You can email your list directly and not have the information appear on your website. You are in contact with your engaged audience. 2000 Facebook followers is not the same as 2000 email subscribers According to a 2015 study, 3.57% is the average open rate. So if you have 1000 subscribers, 35 will open your email Derek Halpern of Social Triggers sent his latest post to his email list and his twitter account Here are the results he got: 50 people clicked on his link from Twitter 1,200 people clicked on his link from his email list His email list might be twice as large as his Twitter following but it still generated about 24 times more clicks. Even your grandma has email. Where To Start? 21:38 Mailchimp is many times the place you start. Why? It' starts free (but if your list grows can be expensive). There are many, many companies out there. I've used Aweber before moving to Convert kit. Aweber is $19/month for 500 subscribers or .038 cents per subscribers Convert kit is $29/month up to 1000 subscribers or  .029 cents per subscriber MailChimp is free up to 2000 subscribers but limits the number of emails sent out in the month to 12,000. If you have 1000 subscribers and wanted unlimited emails per month it would be $15 a month at Mailchimp  Do I NEED an Email List? Do you need an email list when you starting a podcast, no. But, I hear time and time again that someone in year three pivots their show in a new direction and really, really wishes they had started an email list. Be Very Careful With Affiliate Links Both Amazon Associates (amazon's affiliate program) and Mailchimp have it in their terms of service that sending email with affiliate links is against the rules. Take the Time To Learn Your Email System One of the things you should do upon signing up for an email service is to take the time to go through whatever tutorials they have. For example, I use Convert kit and to make a long story short I'm not using half of the features. When I was at Podcast Movement, I went to their booth, explained my situation and the rep show the features I could be using, and show how easy it is to use. With this in mind, I still need to take the time to learn the system. There is no sense spending money on a system that sits dormant.  Example of Podcast Lead Magnets Erik K Johnson has 17 Ultimate Podcast Interview Questions David Hooper of Big Podcast has 25 podcast episode templates (bottom of the page) Daniel J Lewis has 20 things you should do before recording every podcast episode (right sidebar) He also has an email list devoted to pointing out great deals at Podcastingdeals.com I have a resource to help you write better Podcast Episodes titles at www.schoolofpodcasting.com/headlines I also have a video series for those thinking of getting into podcasting that walks you through the first few steps at www.schoolofpodcasting.com/babysteps The Question of the Month 28:50 If you've attended any podcast event, was it worth it? If so, why? If not, why not? Please send those in by 8/24/18 go to www.schoolofpodcasting.com/contact if you are emailing them in please put "August Question" in the subject line. (and don't forget to mention your show).  Also Mentioned in This Episode Without warning Podcast at https://sheilawysocki.com/ Nashville Podcaster Meetup  Get a Free Month of Media Hosting at Libsyn.com using the coupon code sopfree Ready to Sart Podcasting? I would love to work with you. I have multiple plans for multiple budgets, see www.schoolofpodcasting.com/workwithme

Today I'm returning with Part 2 of my chat with Laura Fuentes, creator of MOMables, food plans for moms. In this episode, we talk about how to sell to moms by being a giver. Laura proves that by being helpful, you can grow a hugely successful business. Also, don't miss all of Laura's favorite marketing mentors. You're going to love this! Resources: MOMables LauraFuentes.com Marie Forleo's B-School Food Blogger Pro Go Giver Gary Vaynerchuck Amy Porterfield Derek Halpern Lewis Howes The 5 Second Rule: Transform your Life, Work, and Confidence with Everyday Courage MiloTree Some of these links may be affiliate. Subscribe to The Blogger Genius Podcast: iTunes Google Play Stitcher Transcript –How to Sell to Moms by Being a Giver with Laura Fuentes (Part 2) Intro: [00:00:03] Welcome to the Blogger Genius Podcast brought to you by MiloTree. Here's your host, Jillian Leslie. Jillian: [00:00:10] Hey everyone. Welcome back to the show. I'm still in my echoey Airbnb. So I'm going to make this short. But welcome back, because this is part two of my interview with Laura Fuentes, where we talk about how she nurtures her list, how she provides value to them, and how she sells to them. So without further ado... here we go. Jillian: [00:00:35] So let's go back now to your newsletter and how you build a relationship and how you ultimately sell to people. How to build an authentic relationship with your audience Laura: [00:00:43] Yeah. So if you're listening and you sell anything, like at some point in your blog you may want to create like an ebook or course. But also I feel like selling includes when you work with a brand and maybe you're doing a promotion or discount. Laura: [00:01:02] And they can seem very forced and awkward to say, "Buy this," or "Try this," for a lot of people. It feels odd. You have to kind of rethink the relationship that you have with your audience. Laura: [00:01:16] Which is what your original question was is how do I really form that and so when people come to my list -- Jillian: [00:01:23] But I just want to interrupt for one second. Definitely get on her list. Right. It's MOMables.com But that way people can get healthy meals, but also see how you do it because I think you do it so well. Laura: [00:01:39] Thank you. Yeah. Either you go to my website LauraFuentes.com or momables.com You get the same on-boarding experience. Laura: [00:01:50] So and also you know like a lot of brands, you get to think of this as a brand. And I think of Momables as my food brand. But at the same time people see my face all the time. Right. It's a real person speaking behind the brand. Laura: [00:02:06] And so most people think of growing their list as a way to send them the new blog content every week. Right. So somebody opts in, you offer some kind of freebie, and then you give them the freebie when they sign up and then you send them the blog posts that are happening that week. Laura: [00:02:26] But what you have to rethink is that that is a very automated and impersonal process. I used to do it like that and I learned that that really didn't build a relationship. Send a series of email so your audience can get to know you Laura: [00:02:40] I felt like my job was to, once people opted in, was to send them a series of emails where they got to know me and what I'm all about. Laura: [00:02:53] And then after that after they kind of go like OK. So she's got kids, she works. Here's her most helpful content, here's her best recipes. Here's some downloadable freebies from a series of emails. Then I send them my weekly newsletter. Laura: [00:03:10] Because I've just started doing that a couple years ago maybe two years ago and the relationship that I have with people is so much stronger than because imagine like you know if you signed up this week and you get my Sunday newsletter and I'm telling you how I just bombed this week or something, you're like What is she talking about? Right. Laura: [00:03:34] Like you don't even know that I have kids. You don't have a perspective of my life. So before I send them on my newsletter I create a series of emails where people received some of my best content, the most helpful content, and some free downloads. Laura: [00:03:52] I send them to my videos so they got to see me and get to know me on video and then I send them what's happening this week. Jillian: [00:04:00] Got it. So it's like a welcome series. Laura: [00:04:02] Yes. It's a welcome series. Jillian: [00:04:05] And how many emails are in your welcome series? Laura: [00:04:05] I believe there are nine. Jillian: [00:04:07] OK. And do they come out once a week or? Laura: [00:04:10] They're timed. And we still I think we're still a/b testing. But basically it's like the download after you sign up and then there's another one that day and then two days later, and then three days later, and then five days later, and then day seven, and then day eleven or twelve. Using email to build a deeper connection with your audience Laura: [00:04:42] You know so like they're staggered right. You know basically it really, imagine it as you and I just met and the first time we were at the coffee shop. And I'm like, Oh look I got an extra coupon. Here's a dollar off of your coffee because I got an extra one so you know, she's nice, she's helpful. That's your freebie, right. Jillian: [00:05:04] Yeah. Laura: [00:05:05] And then while we're waiting for a coffee drink, at the end of the bar, then you and I are like, Oh so you would probably thank me for your coffee or the coupon, and then I'm like also what are you doing here. Do you work around here? You know, it's kind of like get to know me, and you're like "oh I'm visiting my..." oh you're visiting the area, then check out this restaurant on the right, that's me being helpful to you. Laura: [00:05:30] And then after that, it's like you know, we move on to, oh well next time you are in town, let's grab coffee again and you're like, oh I'm going to be or I'm still here for a few more days. Awesome, we'll get coffee again. Laura: [00:05:47] So there's kind of the same way you would naturally develop a friendship with someone that you click with. Right? I do that via email. Some things are helpful, some things are freebees tangible items. Laura: [00:06:01] Think of it as a coupon, even though I don't give out coupons, but there are tangible things that people can use right away. But for the most part, and all of that what that creates is them understanding my life, and what the content that I'll be sharing on my blog is all about. Jillian: [00:06:19] So OK, so now I've gotten through your welcome series and now I am in your weekly emails. So talk to me about them and how you're sharing your content for the week. Jillian: [00:06:32] You're sharing about your life and then how do you sprinkle in "Hey, if you're stuck figuring out what to pack for lunch or what to make for dinner. You can check out my meal plans." Jillian: [00:06:47] And how often are you selling that? Laura: [00:06:49] Not as often as I should. From a marketer's perspective, from some people's perspective more often than I should. You can't please everyone. Laura: [00:07:04] OK I'm going to answer your question, and then I'm going to make a very important point on this. The short answer is that now I have a sales series where it's almost like here's the problem. It's like a sandwich here's the problem, here is where you want to be, and here's how you're going to get there. So my meal plan is the solution. Laura: [00:07:27] So that could be from a picky eater... I mean you know it doesn't matter what it is but it's a separate series of emails, separate from that Sunday email. The Sunday email doesn't mention the meal plans because I am a meal planning company and that is what you know. Laura: [00:07:53] At the end of the day, like that's one of the products that I sell. And I feel super strongly about meal planning as being the solution to relieving stress in the kitchen, to feeling better about yourself because of the foods that you eat, and it's feeling better as a parent because you are providing good nutrition. Laura: [00:08:17] So honestly, I have no problem telling people that if you're not meal planning, you really are doing yourself a disservice. Laura: [00:08:29] Because being unprepared does not give you the opportunity to feel your best. And planning is the way to achieve whatever mealtime goals may have for you and your family. So honestly I had to make a mind shift. Laura: [00:08:47] I feel so strongly about it for my family. Why not share that as much as I could. So some of the email I do mention, hey this is what our meal plan people are going to be eating this week. If you want to grab the recipes you can go here. Changing your mindset from selling to being helpful Laura: [00:09:04] So sort of give them a preview. But they have to buy a meal plan in order to get the five recipes that done for you and your shopping list. The meal prep sheet so you really do get a lot of value for two bucks a week or less. Laura: [00:09:19] So I kind of had to get out of my mind that I was selling. I am not selling I am being helpful. Jillian: [00:09:27] Yes! Laura: [00:09:27] It's just that planned help costs money. You can DIY yourself a remodel of your house on Pinterest or you can hire somebody like an interior designer to cut the work for you. Jillian: [00:09:40] I like that. Laura: [00:09:42] So I don't feel like I'm selling, but of course there's people on my list who are like, "I just want your free content so you could just stop selling to me." And I'm like OK well then you need to unsubscribe, because I do sell a product that helps thousands of families. Laura: [00:09:58] So if it's not helpful for you, you can come to my website. Of course I don't say these things but you have to be prepared to not be liked by everyone. Jillian: [00:10:07] Yes. Laura: [00:10:08] That's OK. Jillian: [00:10:09] Yes. Yes. And there are people who do expect your content for free. Laura: [00:10:17] And that's ok but not in my newsletter. Like it costs a lot of time, effort, and manpower and intention for me to sit down and build the content, and create the video, and it's totally fine that people will sit on my newsletter for free for years. Laura: [00:10:37] I literally have people that email me and go, gosh I've been on your newsletter for X amount of time, some of them years, and they're like I've never bought a product. Is there a way I can send you money? Laura: [00:10:48] And I'm like, oh my gosh you just made my day. I say to them  it's really my honor to have somebody that's like minded. All I ask is that if you find my content helpful. Share it with your friends online. Laura: [00:11:03] So it's really not about selling. It's really for me, it's always been about creating that relationship and having people understand that I feel super strongly about meal planning. And hopefully they'll give me the opportunity to do that for them and their family. Jillian: [00:11:21] Right. Well the truth is that you can draw a line from meal planning to love, to love of your family, to love of yourself, to living a better life. Yeah. What could be better. Laura: [00:11:38] Yeah I mean in meals. The reality is that meals are something that's very stressful for a lot of people, and I don't understand sometimes how people come to my list, and they tell me that they're just, it is the most stressful meal everyday. Laura: [00:11:51] They don't know what to make, they go through the drive-thru more often they should, like there's all these things at the at the end of the day they're telling me, even in their own words and point blank that they don't think they're doing a good job. Laura: [00:12:05] And I'm like here's a solution for you. And they don't buy. And I'm not sure why. Like we're just so stubborn about accepting help and two dollars or less a week. That is that sometimes I'm like if what you're doing is not working you have to change something. Laura: [00:12:22] You know and the only reason I look online like I've it together is because I plan to death, and not because it's my job to plan, it's because it's the only way that I can make sure that I personally eat good for me food, that my family eats good food and that I can actually make it happen. Laura: [00:12:42] When we get home from karate at 6:45 or 7:15 at night and my family is starving, so it's really easy to go through Chick-Fil-A or something like that on a Wednesday night when we get home at 7 or 7:15. How to solve a problem for your audience Laura: [00:12:56] Or I can say you know what, I have something in the slow cooker, or I already made the meal yesterday with leftovers. All I gotta do is heat it up. Jillian: [00:13:07] I've got say that one thing you've been able to leverage is the fact that you are a planner, so you're able to say let me be the planner because that comes naturally to me, and let's say you're a mom who is not a good planner. I can give you a little bit of extra planning. Jillian: [00:13:24] Like I I'm providing that service for somebody who might not be able to get it together. Laura: [00:13:30] Right. And I would go a little bit further to say that if I looked at me, I've learned to plan because I was not good at it. Jillian: [00:13:40] Interesting, I would have said that you are a natural planner. Laura: [00:13:44] I'm a really good executioner. Like if I have a plan, I can execute like no other, right. I can also wing it because now it's my job and I'm confident the kitchen. Laura: [00:13:54] I look at the ingredients in my fridge and I'm like you know what, I can make something out of nothing. And when in doubt when in doubt serve breakfast for dinner. Laura: [00:14:02] But at the beginning you know, I had to learn myself as well. And it created a process which is what I sell is the process of doing that for any family. How to set up a sales funnel Jillian: [00:14:13] That's great. So you said that you have these funnels to help them sell your meal plans. And can you explain what that means? Laura: [00:14:24] Right. So I think oftentimes we hear the word sales funnel and we think of it like this sleazy marketing way of like some funnel. That all these people go to the top and then they kind of go down. Right. It's really not like that. Laura: [00:14:38] The way we do it it's really about understanding that not everyone is going to open every email that you send. Laura: [00:14:49] And so therefore while you feel like, gosh if I send them an email about my product every week they're not going to like that. Laura: [00:14:58] I mean of course there's a right way of crafting this email with email copy. But the point is is that the reality is that they're probably not opening that email, they're opening one out of every four emails that you're sending out. And people read information differently. Laura: [00:15:12] So in my funnel, I call it funnel but it's really a series, because it's linear more than it's not like, buy the small product. And then the next natural fit is to buy the more expensive one. Laura: [00:15:25] Like for me is a continuous introduction, an education about the products and services that I have to offer that help them in an area of their life. How to use email to sell more than one product Laura: [00:15:37] So beyond the meal plans we also have like other programs, like the picky eaters course that's super successful. Laura: [00:15:45] We have a course on budgeting and meal plans. It is kind of like meal planning 101, How to do it on a budget. This is like when people don't buy meal plans and because they want to do it themselves, but don't know how. Budgeting helps them learn to meal plan, learn how to shop for their food, how to make everything really cost effective. Laura: [00:16:07] And then the other program that we also launched this year is called Kickstart. Family Kickstart which is really helping families like reset the way they eat, is kind of like Whole 30. Laura: [00:16:22] But what I observed when I did Whole 30, gosh like four years ago, is that the Whole 30 community of moms, like they're super successful they feel great when they do it, but they're not taking their families along for the Whole 30 journey. Laura: [00:16:35] And I'm like, oh my gosh you're making multiple meals. And by week 3 you're feeling great but then you're not feeling so great when you look at the table and you're looking at the meals that the rest of your family is eating because you know what your eating is so much better. Laura: [00:16:52] Then it's almost like your mom guilt sets in. And this was happening with a lot of community members of mine that were using our meal plans for most of their families. But then they were also cooking themselves. Laura: [00:17:04] There's very strict Whole 30 meal and they were feeling great but physically but also great emotionally because they felt, gosh I could do so much better right. Laura: [00:17:16] And so that's kind of like what we tried to solve with Family Kickstart. And we have hundreds of families that did it this year to take the entire family on a journey to cut out sugar or cut out processed foods, learned to try new things. Laura: [00:17:31] You know all the principles that I kind of talk about in everything else but kind of like more of a full family approach. Laura: [00:17:39] So whether it's programs, meal plans, you know it's really about figuring out that not everyone knows all that I do. Use your sales funnel to educate and not just sell Laura: [00:17:50] So my funnel is really more of a series that educates them of what's possible and how to get there. Jillian: [00:17:59] And what are you most excited about right now that you're building, that you're selling? You know what are you most proud of? Laura: [00:18:09] So what I'm most proud of is the fact that I've been able to take my real lif,e and I'm still living my life as is. And I'm able to share that with like-minded people and that I'm able to provide for my family. Laura: [00:18:30] My business is my family's livelihood. My husband now works with me for the last two, almost two years now. He quit his corporate job. He was in healthcare for 15 years. And this is what we do. Laura: [00:18:51] There's so much room to grow and change and improve but thus far, I feel like I've done really well because I've stuck to what I believe is true for me and my family. Laura: [00:19:03] And I'm trying to find my customers and the people in my community are like-minded families. That's really what I'm most proud of. Laura: [00:19:12] I've grown as my business has grown. I've been on television. I've had all these opportunities. But at the end of the day, you know I'm still me. I go out without makeup. You know I don't document everything. Laura: [00:19:27] I feel really good about the lifestyle that I've created even though it's not perfect, it's the perfect lifestyle for my family. Jillian: [00:19:34] So if I am a blogger just starting out, or I want to blog and start a business, what advice would you have for me? Laura: [00:19:45] Create a plan for the vision that you see for yourself. Jillian: [00:19:51] Explain what you mean. Laura: [00:19:52] So we all have goals, but like the first thing is to create you know build that vision, like what is it that you want to do. Laura: [00:20:03] Dream it's not just about dreaming, but fill in the color. Like make it real. Paint that picture in your mind day in and day out. And then plan it out how you're going to get there. Laura: [00:20:19] Do you need to invest in courses? There are things you need to learn that quite frankly for free on the Internet it's not going to cut it. Laura: [00:20:29] You know, I've invested thousands in courses to learn things for online marketing. Laura: [00:20:35] Make yourself the best version of yourself so that you can really propel your own growth rate. That's why I say paint a picture, create a vision, and then build a plan on how you're going to get there, because if you have a plan you can then execute it. Laura: [00:20:57] Sometimes it takes longer than other times but you can execute it, you know, planning is huge. Jillian: [00:21:03] Who have you learned from the most? Recommended online marketing courses Laura: [00:21:13] OK so it's been an evolution. So when I first started back in 2013 everybody knows who Marie Forleo is? I took B-School back in 2012 or 2013. Laura: [00:21:26] One of the earlier versions of Bschool and I kind of learned a lot from there at that time. Which is now like that early version of the school is so outdated which is great that Marie updates it. Laura: [00:21:39] So that's really a great investment if you want to take your blog into a business level. If you want to learn how to kind of like grow your blog. Laura: [00:21:55] If you are a food blogger I think Food Blogger Pro is really good. It's by the Pinch Of Yum couple. Jillian: [00:22:01] Bjork? Laura: [00:22:07] Yes they are phenomenal. Laura: [00:22:09] Your blog is a great resource. Laura: [00:22:11] I just think that people need to sit down and learn and seek out the information that you know you're not best at. Laura: [00:22:20] I read a book or two a month. So one to two a month is my kind of good rate on the areas that are my weaknesses. So I'm in business so that I can get better and see a different perspective. Jillian: [00:22:37] Any you can recommend? Laura: [00:22:41] Well I've recently read a ton of how to be a better boss type of books because I need to. I've been hiring. I'm in the hiring process and it's very very difficult to hire where I'm at. Laura: [00:23:03] A book that I really love is the Go Giver. The Go Giver is by Bob Berg and John Mann. In fairness I recently read it. My friend, Alice Chase, she gave it to me because it really puts you in a how to succeed from a giving mindset. Jillian: [00:23:26] I love that. Laura: [00:23:27] She and I got to talk about you know, we met at a conference recently and you know she and I the both are the type of people that will give people five minutes but never like an hour of our time unless we really kind of click and connect and she's like gosh I have an extra copy of this book. Laura: [00:23:45] She sent her husband to go get this book and give it to me. She said, you are everything that this book talks about and I was like, Really? Laura: [00:23:52] And I read it and now it's a book that I've actually given like probably five or six copies recently in the last three months. Jillian: [00:23:59] Wow. I will check it out. Laura: [00:24:00] Yes the Go Giver and it will really change your mind shift of how to really live your life. Laura: [00:24:13] But really for me was like how to position your blog in the role of giving. Laura: [00:24:20] Of course I feel like Gary Vaynerchuk is like my spirit animal in a way. If I've had a bad day. I just I have him on my podcast and I really like to listen. Laura: [00:24:32] It's really about like getting that push you know all the courage like almost like OK go get them right. I'm like, oh, OK. Laura: [00:24:41] He's got me right when I'm feeling low. There are a lot of low days. I feel like I've also learned a ton from Amy Porterfield. She has a great podcast. Laura: [00:24:56] So Amy Porterfield is really really good. I've learned a ton. I've purchased quite a few of Derek Halpern's courses he's socialtriggers.com his courses are second to none. Laura: [00:25:11] And then I also really like Lewis Howes' School of Greatness. Before he was huge. He's got some really great content. Laura: [00:25:24] Wait, have to tell you about this one more, I'm sorry to take so much for your time. I love learning and making myself better. Laura: [00:25:37] There is a woman. Her name is Mel Robbins. At MelRobbins.com. She has a book but she has a she's actually great, you'll love her. And Lewis Howes podcasts. You might want to put this in the show notes. Laura: [00:25:58] The five second rule. She's also on YouTube. But she's written this book about how sometimes, you know, you want to do things and you just don't know how. [00:26:10] There are five crucial seconds to just get up and do it right. And then if you go, and you basically count yourself downed five, four, three, two, one. And it's like a rocket launch like you literally just like there's no nothing to think about. Laura: [00:26:27] You just count yourself down and go do it, whatever it is, and Jillian when I'm telling you that I used to get up at four thirty two mornings a week to go work out for 5:00 AM work out. I'm like OK I envision that in my head. And by the time I get to one, I'm out of bed. Laura: [00:26:46] So I use that and it's so powerful. It is a great resource. So clearly like I find learning an inspiration from everywhere. Laura: [00:26:58] It's always like you said, a few minutes ago it's to fill a hole or a need in your life right now. Laura: [00:27:05] And those are the things that make us better. Jillian: [00:27:08] Right. Right. And I think the the willingness to learn says a lot. I think that people can feel that in your business, that you know you're always challenging yourself and I feel that in you're content. Laura: [00:27:26] You know if not, we remain stagnant. If you remain stagnant like you're going to stay where you're at forever. I don't want to do that. I want my life to be exciting to me, to live it every day. Laura: [00:27:42] If I stay the same way as I was and it's really not that exciting. I so agree. Jillian: [00:27:49] So Laura, this has been wonderful. Jillian: [00:27:52] Where can people reach out to you learn more about you and connect? Laura: [00:27:57] OK. So if you want to connect with me, unscripted just what it is that's happening. Instagram is a great place @LauraSFuentes. I do manage my own Instagram. And that's just really a great place for people to see;, well, shoot, she really does like jump on a plane on a whatever notice you know. Laura: [00:28:21] So I love Instagram for that. You can of course go to LauraFuentes.com and find out more about me there and then you know MOMables. Like really LauraFuentes.com is really a great hub for all of the things lifestyle and MOMables. I will be launching a business site really soon. Laura: [00:28:45] I will be launching Laura Fuentes CEO, which is like the company of Laura and because for years, people are like, How is it that you do it? Walk me through the steps. You know when I feel like my personal blog it's really the lifestyle of living a fresh life but not the business side of my life. Laura: [00:29:06] So that's something that I'm excited to kind of develop more this year. Jillian: [00:29:11] That's wonderful, Laura. Truly I thank you so much for being on the show. Laura: [00:29:17] My pleasure. I had a great time and if I can be a resource to anyone that's listening, I'm not going anywhere. Jillian: [00:29:23] Oh great. And I always learn so much from you. Laura: [00:29:25] Thank you. MiloTree is the easiest way to grow your social media followers and email list Jillian: [00:29:27] Are you trying to grow your social media followers and email subscribers? Well if you've got two minutes I've got a product for you. Jillian: [00:29:34] It's MiloTree. Milo tree is a smart pop-up slider that you install on your site and it pops up and asks visitors to follow you on Instagram, Facebook, YouTube, Pinterest or subscribe to your list. [00:29:51] It takes two minutes to install. We offer a WordPress plugin or a simple line of code, and it's Google-friendly on mobile and desktop. So we know where your traffic is coming from. We show a Google-friendly pop up on desktop and a smaller Google-friendly pop up on mobile. Check it out. Sign up for MiloTree now and get your first 30 DAYS FREE!

  Introducing Primoz Bozic – An online business coach for top performers. Primoz works with experts like celebrity make-up artists, children’s book authors and international development experts to help them start and grow their online businesses. His biggest strength is in creating detailed and comprehensive blog posts and Ultimate Guides that will attract high quality visitors to your online business. Primoz advises that an Ultimate Guide can be proliferated across different media channels such as audio and text. He explains that one of the most important aspects of your Ultimate Guide is that it is relevant and understandable by your audience. TOPICS DISCUSSED IN THIS PODCAST EPISODE: (06:30) Spending more time working, less time taking care of yourself (the consequences) (09:08) Being curious in business is good (14:39) Building an online business (20:39) Combat curiosity (25:51) From saying you are the expert, to showing you are the expert (49:59) Creating better content (51:14) Sharing your own mistakes HEAR MORE ABOUT PRIMOZ BOZIC: Primoz went from being a 20-year old socially awkward computer science student earning $7/hour with no connections, no experience and no business knowledge to earning multiple 6 figures with his online business. He now coaches world-class experts, CEOs and rising stars on growing their online businesses by creating world-class content, Ultimate Guides and premium online courses. Primoz has been featured in Yahoo Finance, Business Insider, Entrepreneur, Growthlab, Ramit Sethi’s Zero to Launch, Derek Halpern’s Yes Engines, Selena Soo’s INFLUENCE, as well as all major Slovenian newspapers. He has spoken to audiences of several hundred people, at events such as Ramit Sethi’s Forefront and Selena Soo’s Get Known, Get Clients LIVE. Primoz dreamt of being featured on Forbes, and his dream was realized. FAVOURITE QUOTE TO SHARE WITH THE WORLD "People overestimate what they can do in the short term but totally underestimate what they can do in the long run."– Allon Khakshouri ONE BOOK YOU SHOULD READ Why We Think The Way We Do and How to Change It CONNECT WITH PRIMOZ Facebook Website Free gift Media links CONNECT WITH SASHKA Facebook Instagram Pinterest Twitter LinkedIn Want to be a guest on the podcast? Apply to be featured on the No Name Brand Podcast here. SUBSCRIBE ON     

Shownotes: http://fizzleshow.co/269 (http://fizzleshow.co/269) Have you been wondering about attending a conference? Have you been to a bunch of conferences before? What were the outcomes of these past experiences and what can you hope for in the future? Today we are talking conferences, retreats, gatherings, meet-ups and networking. With the huge amount of events of this nature taking place all the time, how do we choose which one to go to? And how should we approach them? In this episode, the team give you an insightful dive into the mechanics of the conference as well as sharing some personal tips for the best experience. There is a whole world of opportunity awaiting you at the right event if you have the correct strategy and attitude! We also talk about the time Chase and Corbett met at a conference, the latest incarnations of the conference format, finding your tribe and Chase's very own concept of ‘third tier networking'. So for all the entrepreneurs ready to make a great connection, learn an important lesson and get your business out into the public, this is an episode tailor-made for you! Tune in as we break it down! Key Points From This Episode: - The story of how Chase and Corbett met at The Blog World Conference. [0:05:31.3] - The difference between virtual meetings and those in person. [0:09:46.2] - The new avenue of conferences: the small retreat. [0:14:55.9] - Attitudes and skills for a successful time at conferences. [0:19:40.6] - Initial and subsequent reasons for attending events. [0:21:14.2] - Finding and interacting with your tribe. [0:25:10.1] - Open-heartedness and commitment to the process of networking. [0:26:54.4] - Chase's concept of ‘third tier networking'. [0:29:01.4] - Some tips to making connections and first impressions with the right people. [0:32:39.5] - Comparing events of different sizes and the pros and cons of each. [0:35:39.6] - The absolutely vital elements of gatherings such as retreats and conferences. [0:45:01.2] - Connections, visibility and opportunity. [0:52:23.9] - Getting the most out of non-conference environments in daily life. [0:57:10.8] - And much more! Links Mentioned in Today's Episode: - DISCOUNT ON CONVERT KIT CONFERENCE: enter code “fizzle” for $50 off https://conference.convertkit.com/ - Gusto — https://gusto.com/fizzle - Fizzle — https://fizzle.co/ - Fizzle Toolkit — https://fizzle.co/toolkit - Fizzle Goals Course — https://fizzle.co/courses/goals - Fizzle 80/20 Copywriting Guide — https://fizzle.co/sparkline/writing-copy-for-web - Fizzle Journaling Course — https://fizzle.co/courses/journal - Fizzle Roadmap — https://fizzle.co/sparkline/small-business-roadmap-1-clarity - Fizzle Craft + Commerce — https://fizzle.co/sparkline/craft-commerce - ConvertKit — https://fizzle.co/convertkit - Blog World — http://www.blogworld.com/ - New Media — http://nmxlive.com/2016-lv/ - Derek Halpern — https://socialtriggers.com/ - Pat Flynn — https://www.smartpassiveincome.com/ - Skype — https://www.skype.com/en/ - Fernet — https://www.theatlantic.com/health/archive/2011/12/fernet-the-best-liquor-youre-still-not-yet-drinking/250381/ - World Domination Summit — https://worlddominationsummit.com/ - Craft + Commerce Conference — https://conference.convertkit.com/ - Leadpages Conference — https://www.leadpages.net/blog/announcement-were-hosting-our-very-first-conference-and-you-get-to-create-it/ - Tribe Conference — https://tribeconference.com/ - Zoom — https://zoom.us/ - Gary Vaynerchuk — https://www.garyvaynerchuk.com/ - Tony Robbins — https://www.tonyrobbins.com/ - Seth Godin — http://sethgodin.strikingly.com/ - Elizabeth Gilbert — https://www.elizabethgilbert.com/ - Big Magic — https://www.goodreads.com/book/show/24453082-big-magic - Rob Bell — https://robbell.com/ - Ellen Degeneres — https://www.ellentube.com/ - Jay Z — http://lifeandtimes.com/ - Chris Ducker — http://www.chrisducker.com/ - Marie Forleo — https://www.marieforleo.com/ - Matt Giovanisci — https://www.moneylab.co/poo - Matt Giovanisci Video — https://www.youtube.com/watch?v=n06MCOcdvo - Nathan Barry — http://nathanbarry.com/ - MicroConf — https://www.microconf.com/ - Steven Pressfield — https://stevenpressfield.com/ - The War of Art — https://www.goodreads.com/book/show/1319.TheWarofArt

Today we have a different type of guest on the show, and we're really excited to bring you this interview. Derek Halpern is the founder of Social Triggers and he's an expert marketer and entrepreneur. As you'll hear, not only is Derek smart and funny, he can also be pretty controversial. Derek developed his effective marketing approaches with some wildly popular websites, one which attracted over a million page views in a single day. Social Triggers was originally created to help people build their online business through courses, but it's now transitioned into being a software company. Derek shares his experiences with this transition and why he made this move, as well as revealing the details of his recent move into the personal consumer space with a product called Truvani, in which he has partnered with Vani Hari (aka The Food Babe). He also talks about why he recently started a daily vlog, how he manages to do this, and a whole lot more. Derek really says what's on his mind and telling the truth in a very straightforward way. He's big on transparency, and we think you'll find this conversation refreshing. Show notes and links for this episode can be found at http://www.katenorthrup.com/podcast.  

Okay, I’mma just come out and say it: I was a tiiiinnny bit unsure of what to expect when going to record this episode. After all, Derek Halpern is known as one hell of an outspoken entrepreneur who ain’t afraid to say how he really feels. And yet, he’s a wildly-successful and whip-smart entrepreneur full of stories and insights that will keep you entertained for hours! What’s more is he’s joining me on the podcast this week and sharing 5 of his biggest life lessons for success. I’m not gonna lie, this is easily one of my favourite conversations I’ve had in a while as it’s packed with valuable takeaways, entertaining stories and of course, some signature Halpern sassiness. Curious to know what those 5 life lessons are? Click play!

Publicity isn't just for actors and celebrities! Learning how to grow your speaking career with publicity can be one of the fastest ways to grow your brand and your speaking platform. And to explain how is none other than publicity and media ninja, Selena Soo. Selena is the resident expert on public relations, having worked with notable names such as Ramit Sethi, Derek Halpern and Kimra Luna. She's also helped her clients secure coverage in media outlets like Forbes, Inc., and O, The Oprah Magazine. Today on The Speaker Lab, Selena stops by to explain why public relations and publicity matter so much to your speaking career, along with a step-by-step breakdown of the pitch process. She also shares how to leverage the media coverage you get from those pitches. We always strive to bring you the best of the best here on The Speaker Lab, and Selena is no exception! Get your notepad ready and tune in for my conversation with Selena Soo on this edition of The Speaker Lab.   THE FINER DETAILS OF THIS SHOW:    How did she build relationships with thought leaders early in her career? What is the secret to getting people interested in you? Do you have to have something "big" to give your favorite influencers? How are different types of media good for different types of goals you have? What is the publicity pyramid, and how do you use it? Why the right audience is more important than a large audience. Why a little bit of homework can go a long way when sending out media pitches. What should you do after you've received media coverage? And so much more! EPISODE RESOURCES Selena Soo's web site Selena Soo's gift for you Selena Soo on Twitter How to book more paid speaking engagements Find and contact potential gigs Speaking Fee Calculator Booked and Paid to Speak Got questions? Send them in here Email me! Subscribe on iTunes, and leave us a rating or review  

Selena’s strategies have led to strategic alliances with multiple powerful influencers including Marie Forleo, Marianne Williamson,  Pat Flynn, Derek Halpern and Ramit Check out her educational product ‘Impacting Millions’ at impactingmillions.com

In this debut episode of Building You Up, Ella speaks about the different perspectives surrounding the quote “Do what you can, with what you have, where you are.” You can contact Ella by email: ellaspeakz@gmail.com, The information of people mentioned is as fellows: Rapper Kamaiyah, Building You Up Rena Campbell, Host of Dreams in Drive Berry, Founder of Podcast in Color Myleik Teele, Founder of CurlBox Joel Runyun, Founder of Impossiblehq.com Derek Halpern, Entrepreneur To get detailed show notes for this show please visit: http://www.ellaspeakz.com/2018/02/building-you-up-episode-1-show-notes.html To access show notes for passed episodes please visit www.ellaspeakz.com and click on Show Notes, which can be found in the category column of the website. --- Send in a voice message: https://anchor.fm/iamellaspeaks/message

Social Triggers’ Derek Halpern talks about his online marketing transformations and how to win in content marketing.

The Real Deal with Jason Silverman featuring Derek Halpern: Why I Started a Daily VLOG Welcome to this edition of THE REAL DEAL with Jason Silverman! Jason Silverman got a chance to catch up with Derek Halpern for a fun and truly eye opening conversation about the three types of customers – informed, afflicted, and oblivious. Learn… The post Why I Started a Daily VLOG with Derek Halpern appeared first on Jason M. Silverman.

The Real Deal with Jason Silverman featuring Derek Halpern: Why I Started a Daily VLOG Welcome to this edition of THE REAL DEAL with Jason Silverman! Jason Silverman got a chance to catch up with Derek Halpern for a fun and truly eye opening conversation about the three types of customers – informed, afflicted, and oblivious. Learn… The post Why I Started a Daily VLOG with Derek Halpern appeared first on Jason M. Silverman.

On this episode of Build Your Network, Host Travis Chappell interviews Derek Halpern, founder of Social Triggers – where entrepreneurs start and grow their business. Here’s what Travis and Derek discuss in this episode: Do you believe that what you know or who you know is more important and why? When you know more, you… The post Build Your Network (http://www.buildyournetwork.co). For information regarding your data privacy, visit acast.com/privacy (https://www.acast.com/privacy)

On this episode of the Healthy Wealthy and Smart Podcast, Primoz Bozic joins me to discuss Ultimate Guides. Primoz Bozic is an online business coach for top performers. He started his journey earning just $7/h as a programmer in Slovenia, and now runs a 6-figure online business while traveling the world. He works with world-class experts like celebrity makeup artists, songwriters and high performance coaches to help them turn their expertise into an online business that changes the lives of millions of people. His superpower is helping you create super detailed and comprehensive blog posts and Ultimate Guides that become the #1 resource in the industry and attract thousands of high quality visitors to your online business. In this episode, we discuss: -What is an Ultimate Guide? -How to attract high quality customers by offering free online content -Primoz’s step-by-step guide to create the best content in your industry -How to produce simple and digestible content for your ideal customer -And so much more!   In order to create the best content, you will need to spend a lot of time on it but Primoz believes it will be well worth the effort because, “You can create this asset once and then use it everywhere to attract new, high quality customers.”   An Ultimate Guide can be proliferated across different media channels such as audio and text. These different formats increase your chances of reaching the most diverse audience and Primoz believes that, “Now you have this ability to really stand out from all the other people.”   One of the most important aspects of your Ultimate Guide is that it is relevant and understandable by your audience. To accomplish this, Primoz advises, “Talk to your customers.”   For more information on Primoz: Primoz went from being a 20-year old socially awkward computer science student earning $7/hour with no connections, no experience and no business knowledge to earning multiple 6 figures with his online business, all while living in Slovenia. He now coaches world-class experts, CEOs and rising stars on growing their online businesses by creating world-class content, Ultimate Guides and premium online courses. He has served as the lead coach and product manager for Ramit Sethi’s “Zero to Launch Accelerator”, a 7-figure online business coaching program. He has created multiple successful online courses that range from $50 – $1,500, had multiple 5-figure product launches and coached private clients for $400/hour. His clients include celebrity makeup artists, world-class songwriters and world’s best high performance coaches. Primoz has been featured in Yahoo Finance, Business Insider, Entrepreneur, Growthlab, Ramit Sethi’s Zero to Launch, Derek Halpern’s Yes Engines, Selena Soo’s INFLUENCE, as well as all major Slovenian newspapers. He has spoken to audiences of several hundred people, at events such as Ramit Sethi’s Forefront and Selena Soo’s Get Known, Get Clients LIVE.   Resources discussed on this show: Primoz Bozic Website Ultimate Guide Checklist Primoz Bozic LinkedIn Primoz Bozic Facebook   Thanks for listening and subscribing to the podcast! Make sure to connect with me on twitter, instagram and facebook to stay updated on all of the latest! Show your support for the show by leaving a rating and review on iTunes!   Have a great week and stay Healthy Wealthy and Smart!   Xo Karen    

“If you can get into a job that has a really small team where you can work closely with the founders, you learn at a much more accelerated rate than if you were working in a much larger company dealing with managers.” In this episode of Nat Chat, I’m joined by Vincent Nguyen. Early into his college career, he already knew that the traditional college path wasn’t for him. He started a blog on the side called Self Stairway and over the course of seven months, he began posting on publications, connecting with influencers, and eventually got the opportunity to take on an apprenticeship with the company Empire Flippers. He took the apprenticeship, dropped out of college, and moved to the Philippines. After six months of working with them, he was promoted to be their marketing director and after a while, he branched off to start his own company, Growth Ninja. He’s been doing that for over two years now and helps sites grow through Facebook advertising. Vincent’s a good example of the great opportunities that you can gain from getting an apprenticeship, as well as showing that you don’t necessarily need a degree to be successful. We cover a wide range of topics, including: The multiple opportunities that an apprenticeship or blog can present you Disregarding college and self-educating yourself Resources for others looking to easily get an apprenticeship Advice for others looking to get into entrepreneurial pursuits The parental concern towards those choosing to not go to college Vincent’s journey from being an apprentice to becoming a marketing director And much more. Please enjoy, and be sure to check out Vincent’s company Growth Ninja!  If you enjoyed this episode and our discussion on entrepreneurship and bypassing college, check out my episode with Zak Slayback, where we deep dive into both of those topics and much more. If you enjoyed the discussion on apprenticeships, check out my episode with Charlie Hoehn, as well as my episode with Cory Ames. Find Vincent online: Growth Ninja Self Stairway Mentioned in the show: Self Stairway [0:24] Empire Flippers [0:42] Tropical MBA [1:39] Entrepreneur On Fire [10:02] Marc and Angel’s site [10:11] Vincent’s video for Empire Flippers [10:44] Zapier [13:22] Dynamite Circle [28:04] Reddit [36:49] GetApprenticeship [37:34] Jobs.dynamitecircle.com [38:00] Sumo [38:14] We Work Remotely [38:30] Remote Ok [38:31] Tropical MBA podcast [40:45] (Vincent's first and second episodes on there) Books mentioned: The 4-Hour Workweek [39:50] (Nat’s Notes) People mentioned: John Lee Dumas [10:01] John Saddington [10:04] Neil Patel [10:07] Marc and Angel [10:11] Joshua Becker [10:14] Taylor Pearson [37:36] (Taylor’s Nat Chat episode) Tim Ferriss [39:34] Ramit Sethi [40:15] Derek Halpern [40:24] 1:30 - Introduction to Vincent, a bit on his first apprenticeship, becoming a marketing director for Empire Flippers, and then leaving to start his own company. 3:53 - Some of the internships Vincent was doing before he left for his apprenticeship at Empire Flippers. 6:20 - A bit on Vincent’s self-improvement blog Self Stairway and some of the things that he did there. 9:25 - Vincent detailing the video that he did which greatly helped him land the apprenticeship at Empire Flippers that eventually led to him starting his company Growth Ninja. 14:36 - Some more on Vincent’s apprenticeship with Empire Flippers, some info on the company being based in the Philippines, and what Empire Flippers does. 17:31 - Vincent’s transition from being an apprentice to becoming the marketing director of Empire Flippers and how he developed the skills for that role. 19:37 - Discussion on Vincent dropping out of college and some of the concern that his parents had. Also, some general discussion on the concern that most parents have with their kids going to college. 24:28 - What made Vincent not want to go to college and what peaked his interest in entrepreneurial pursuits. 26:19 - Some of the reasons that Vincent left Empire Flippers to start Growth Ninja. 28:38 - The beginning experiences that Vincent had with starting Growth Ninja. Also, what it was like for him leaving Empire Flippers to start his own company, and how he maintained a relationship with Empire Flippers afterward. 31:09 - What the business has been like for Vincent in the past two years. Also, some discussion on existential crises, finding out what you want to do in life, and some helpful perspectives on choosing something that you want to do. 34:46 - What made Vincent choose to keep his company local instead of remote. 36:05 - A bit on Vincent’s first apprentice and how he found her. 37:20 - Some really good resources for people wanting to find apprenticeship opportunities. 39:38 - Some of the books that had the largest impact on Vincent with entrepreneurial confidence. 41:40 - Some last thoughts and things that Vincent wished he had known earlier when getting started with his entrepreneurial pursuits. Some good advice for others interested in making better decisions and being more successful. 43:25 - Wrap-up, where you can learn more about Vincent, and where to find him online. If you enjoyed this episode, don’t forget to subscribe at https://nateliason.com/podcast Always be open to criticism and feedback. Don’t be so convinced that you’re right and don’t be so sure of yourself.

Michael Gebben bypassed college and started his own video production company at the age of 19. Since starting his first business, he has done video production for successful entrepreneurs all over the world including Richard Branson, Tony Robins, Tim Ferriss, Pat Flynn, Lewis Howes, Derek Halpern and many more. Michael has an inspiring story to tell…

TheSparkAndTheArt.com/66 – The power of choosing to be yourself and the journey it can take to get to the point where you can unashamedly just be who you are. **Links for this Episode** Chase Reeves - https://twitter.com/chase_reeves Ice To The Brim - http://icetothebrim.com/Fizzle.co - https://fizzle.co/Corbett Barr - http://corbettbarr.com/blog/Caleb Wojcik - http://www.calebwojcik.com/Barret Brooks - http://barrettbrooks.com/Steph Crowder - https://twitter.com/stephcrowder_Father Apprentice - http://fatherapprentice.com/Pat Flynn - http://www.smartpassiveincome.com/Derek Halpern - http://socialtriggers.com/Make it then tell everybody - http://makeitthentelleverybody.com/Flipping the funnel episode - http://makeitthentelleverybody.com/2015/06/matt-diffee/

Today I am presenting another podcast episode with Laura Roeder. Laura has been in the online marketing space for some time now, I actually originally heard about her through Derek Halpern of SocialTriggers. In this episode we mostly discussed Laura's new application Edgar. If you have used tools like Hootsuite before you will know that [...] The post Interview with Laura Roeder of MeetEdgar.com – Ep. 76 appeared first on Voices Of Marketing.

Derek Halpern is a blunt, straight-talking New Yorker who tells it like it is. While still in college, he decided to start a celebrity gossip website, but in typical Halpern fashion, he did not do any part of the project half-way. He did a thorough analysis of the market and found a way to stand out in an already crowded niche. As a result, he created a phenomenally successful site which at one point attracted over 1 million visitors in one 24-hour period. Today, he is most well known as the founder of Social Triggers, a marketing blog where he demonstrates how to use psychology to convert casual browsers of a website or blog into customers and subscribers. In this episode, Derek shares a few of the secrets to his success and some practical, actionable ways you can convert more visitors to your website or blog into raving fans, subscribers and buyers. This episode will be of most value to entrepreneurs and small business owners who have a website or blog they want to attract more clients or customers to visit -- which, after all, is most people today. Enjoy!

I just attended the single best business conference I've ever been to… and it has nothing to do with my being one of the speakers! Today, I share my notes from this week's Platform Conference. By the time you listen to today's podcast, you will have discovered: The real secret to stress-free productivity How to get your business cards imported into your smart phone for free Why you procrastinate and how to stop doing that A simple formula that allows you to WOW your customers The secret that allowed Jeff Goins to build 100,000 readers for his blog The simple method for building an intimate connection with your tribe that will surprise you The altar you are probably worshiping at that will eventually kill you, and what to do about it Why it's important for you to make as much money as possible And much, much more! Announcements: The Return of the Lifestyle Business Segment, and listener questions. Our first ever annual readers poll is coming tomorrow. Next week I'll be offering a free video training series on writing powerful persuasive copy. Be looking for it. A new listener comment contest. Conferences where I will be attending and/or speaking: Private Client Meeting, Dec 2-4 NMX, Jan 4-6, 2014, Las Vegas, NV Strategic Influence Jan 14-16, 2014, Phoenix, AZ NAMS 11 February 7-9, 2014, Atlanta, GA Social Media Marketing World, March 26-28, 2014, San Diego, CA "Permission to Prosper" April 8-10, 2014, Spokane, WA Tip Of The Week Cardmunch is a free iPhone app that turns business cards into contacts. Spiritual Foundations We accomplish the most from a place of rest. Come to me, all who labor and are heavy laden, and I will give you rest. 29 Take my yoke upon you, and learn from me, for I am gentle and lowly in heart, and you will find rest for your souls. 30 For my yoke is easy, and my burden is light." Matthew 11:28-30 Rest does not equal in activity. It means that we are able to be active without fear, doubt, or emotional striving. We become peace inside chaos, we are the call my at the center of the storm. Feature Segment: What I Learned From The Platform Conference Nearly every significant turning point in my life has been marked by attending a conference. which is not to say that every conference I have attended was a life changer; but even at the "poorly produced" conferences, I always learn something of value. This week, I had a life-changing experience at the single best business conference I have ever had the privilege of attending, the Platform Conference in Dallas, Texas. How does this affect you? As always, I seek to learn everything I can and then bring it back here to share with you. While not every one of the ideas I'm going to share is necessarily be applicable to you, I believe many of them will. Here are some (not all) of the most valuable things I learned at this year's platform conference. The absolute imperative of building your own platform. "Platform" is a metaphor for the stage you construct from which you share your ideas, insights, and advice. As Michael Hyatt says in his book Platform, building a platform is how you "get noticed in a noisy world". I write frequently about creating strategic influence; which means to exert influence in the lives of people who have never even met you. The mechanism by which you do this is your platform. Although I have long been a proponent of platform building, after this week's conference I am absolutely convinced it is of paramount importance for anyone who has something important to say, or something useful to sell. The dynamic tension between excellence and procrastination. Michael Hyatt started us off with a powerful presentation that reiterated the five-part framework of his book. (Incidentally, for all my students and coaching clients, that book is required reading.) Michael teaches that we must start every project by "baking in WOW". The key to creating the "wow" experience for our readers and customers is to exceed their expectations. I came home with a long list of things I need to do to bake more "wow" into everything we do at my company. The other side of the coin is, it's easy to use this commitment to excellence as an excuse to never get anything off the ground. Seth Godin makes it clear it's important that we "ship"-that we get a project out the door and into the hands of our audience or tribe. Perfectionism is the mother of procrastination." -Michael Hyatt Ken Davis offered a startling perspective on creating "WOW". Ken is a best-selling author, frequent radio and television guest, and one of the country's most sought-after inspirational and motivational speakers, Ken's premise is that WOW is "found at the intersection of pretty, practical and personal." He shared compelling examples of this from real-life advertising and marketing campaigns. Apple Computer is, of course, the primary example of a company doing this right. Think about it. Every product they introduce has all three of those elements. Yesterday I got my new iPhone 5s. I assure you that it is very pretty, it is extraordinarily practical, and my password is actually my thumb print: you can't get more personal than that. Also, implicit in Ken's brilliant instruction was the importance of being interesting and entertaining. This is something Ken teaches at his SCORRE conference, which I plan to attend next May. Jeff Goins, who writes a frustratingly beautiful blog at GoinsWriter.com (frustrating only because he makes writing brilliantly look incredibly easy), inspired us with his session. I took many notes from Jeff's talk, which was about starting from scratch and building a platform with words, passion and people. My big take away from Jeff's talk was this: the key to succeeding at platform building is not about "who you know", it's about who you can help. This includes not only helping other influential speakers, authors, and bloggers… More importantly, it's about the tribe of readers you help. Focusing on that will eventually bring you the attention your message merits. As I stopped chasing attention, more people began paying attention to what I had to say." -Jeff Goins Cliff Ravenscraft, the founder of the podcast mastermind, has produced over 3100 podcast episodes. He has helped thousands of people and organizations launch successful podcasts. While Michael Hyatt inspired me to start my podcast, Cliff provided me with the practical knowledge, tools, and advice that have allowed me to succeed as a podcaster. Cliff made it clear in his talk that the opportunities and benefits of podcasting can dramatically shift your success as a platform builder. While I am obviously a proponent of podcasting, it was only after watching clips presentation that I realized what an incredibly powerful "secret weapon" podcasting is for building your platform there is no other way to build such an incredibly intimate connection with people. And at this point in time, competition is very thin in podcasting. While I knew in principle this was true, I don't pay much attention to my chart rankings in iTunes. But while listening to Cliff speak, I checked and discovered my own podcast ranks in the top 25 in the world for business and marketing advice on iTunes! Thanks Cliff, for the reminder. Lysa Terkeurst, The New York Times best-selling author and president of Proverbs 31 ministries, knocked me off my feet with her presentation. Lysa is a bona fide celebrity, and yet she is the most humble and approachable person you'll ever meet. I'm a bit of word nerd, so when Lysa started sharing her copywriting techniques for writing value propositions, I swooned. She was inspiring, smart, and entertaining. She was also incredibly generous and although she shared. Amy Porterfield is a friend I only met in the "real world" just this week. Amy and I first met a few years ago, when she was still working for Tony Robbins. She was actually the person in Tony's organization who hired me to write copy for Tony. Since leaving his organization, Amy has built an amazing business, created one of the most successful podcasts on the subject of marketing (click here for the Online Marketing Made Easy podcast), and authored a book called Facebook Marketing All-in-One for Dummies. Amy gave a stunning presentation on her Facebook advertising secrets. I promise you I'm already at work implementing her ideas for my own business. But, that's not the most valuable thing I learned from my friend Amy. I watched her while an audience full of seasoned business professionals was held captive by her stark and transparent admission of how overwork had almost wrecked her life… and how setting a new standard has given her freedom, satisfaction, and even more success. When you worship at the altar of "hustle" you say yes to everything because it never feels like you're doing enough." -Amy Porterfield Amy Porterfield, you did in fact change my life this week. I hereby renounce my worship of the idol called "hustle". Derek Halpern is the creator of the well-known blog Social Triggers. Derek is a brilliant business thinker, and approaches marketing with the attitude of a scientist. He dives deep into scientific research and finds ways to apply it to social media, blogging, and online marketing. He has influenced the marketing approach of thousands of business people, and host one of the top marketing podcast on iTunes. He also dresses like a boss. Derek may have been the most prepared presenter I've ever encountered (well, other than Michael Hyatt!) I was most impacted by a simple statement from Derrick: "Don't sell often, but when you do, so hard." By "selling hard", Derek does not mean to be and of noxious pushy salesperson… he carefully studies the desires of his marketplace, and tailors every nuance of his marketing and selling specifically to the people who need what he has to offer. Powerful stuff. Stu McLaren is the co-founder of WishList member, the membership site solution for WordPress that now powers over 43,000 online communities. Stu is of course a great friend of mine, and we are perfectly aligned when it comes to the moral rightness of prospering in business. I took more notes during Stu's presentation than anyone else's, but without a doubt the single most powerful thing he had to say (at least in my opinion) was this: "The more money you make, the more impact you can have." Amen, Stu McLaren. Michele Cushatt was the MC of the conference, and her bright and cheerful personality said just the right tone for the entire event. But that was only the precursor to what had to be one of the most powerful talks I have ever heard. There was a moment in her speech that had the entire room in total silence, except for an occasional sniffle… because she also had managed to bring tears to the eyes of most of the attendees. Those tears were not generated by some trite emotional device, but by a powerful moment in which she revealed the truth about why many of us struggle with achieving our full potential. I hesitate to say more, because when you get the chance to hear Michele speak (and you will, because her star is rising), I don't want to spoil this special moment for you. Suffice it to say, Michele, if you are reading this… I have promised myself to dive deep into life. Thank you, my new friend, for how you contributed to my experience of life. 3 Powerful Takeaways From The Conference Itself. I know I've already shared quite a few insights, but it's only a fraction of what I took away from the conference this week. When I zoom out another level, I also learned some valuable lessons from the overall conference experience. And for this learning, I have to give credit to Michael Hyatt, Ken Davis, and their amazing team, who crafted a framework that allowed this event to have such impact. Here are three of the many learnings I gleaned from the overall conference experience. WOW is in the details. Michael and Ken pay close attention to every detail of this conference, from the choice of venue (it was beautiful and comfortable), to the way the rooms were set up, to the number of people staffing the event making sure things were happening happening smoothly, to all the printed materials that accompany the event. Every element was high quality, with attention being paid to design and the experience that the attendees had. In fact, from beginning to end, this can conference embodied the intersection of pretty, practical, and personal. For me, the Platform Conference raised the bar on how these things ought to be done, and you will see the results at my upcoming Permission to Prosper event in Spokane next year. Community multiplies the benefits of training. It was not lost on me that connecting people to one another was carefully engineered into the entire conference structure. There was a networking reception the night before any of the conference activities began, there was ample space between sessions for people to connect the network. We took many meals together, there are few things more powerful than breaking bread with other people to connect and bond you to one another. Is it more expensive for the promoter to provide such opportunities? Undoubtedly. Does it provide a deeper more fulfilling experience for attendees? Absolutely. Devotion to your participants is primary in importance. I have never been asked to do more as a speaker at a conference that this one. And I have never been more delighted with my conference experience than at this one. I attended every session, I was present at every networking meal, and made myself available every waking hour to meet with attendees. It was tiring, hard work… but it was so rewarding. I'm sure that sounds noble, but I have to be honest, I feel the person most rewarded was me. I met so many brilliant, loving, powerful, and remarkable people. My life will be forever changed by those I encountered and had the privilege of getting to know. I'm absolutely convinced I made several new lifelong friends at this event. The environment that fostered these kinds of relationships (not just for me, but for everyone who attended) was intentionally produced by Michael and Ken, and will be incorporated into any future events that I myself produce. What To Do Now How can you benefit from my notes? Pick three of my takeaways and use them. Decide exactly how you're going to incorporate them into your business, and then schedule it on your calendar. I look forward to hearing the results you produce. If you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast. You can also find the podcast on Stitcher. Question: What have you learned from conferences that has changed your life for the better? Click here to leave your comments.

Derek Halpern of Socialtriggers.com is trying to bridge the gap between what science knows, and what business does.  Every relationship is a “transaction” of some sort, and the study of the psychology of why people “say yes” is fascinating and very relevant to being a Solopreneur. People will say that there’s an “art” to connecting […]

Learn How Audio Podcasting Has Benefited Existing Bloggers! At this years's BlogWorld & New Media Expo's NYC event, I was thrilled to have my great friend, Pat Flynn, put together a panel titled “More Traffic, More Authority, More Customers: Why All Bloggers Should Be Podcasting.” The description of the session read: Successful bloggers don't just […] The post 267 Why Bloggers Should Consider Podcasting – Pat Flynn – Adam Baker – Derek Halpern – Katie Davis appeared first on The Cliff Ravenscraft Show.

Learn How Audio Podcasting Has Benefited Existing Bloggers! At this years's BlogWorld & New Media Expo's NYC event, I was thrilled to have my great friend, Pat Flynn, put together a panel titled “More Traffic, More Authority, More Customers: Why All Bloggers Should Be Podcasting.” The description of the session read: Successful bloggers don't just […] The post 267 Why Bloggers Should Consider Podcasting – Pat Flynn – Adam Baker – Derek Halpern – Katie Davis appeared first on The Cliff Ravenscraft Show.