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In today's episode of the Idea to Value Podcast, we speak with one of the most influential and prolific authors on the topics of marketing and creativity in the world, Seth Godin. Seth Godin is one of the fathers of online and email marketing, and has blogged every day for decades. His blog has thousands of posts, he has written over 20 bestselling books, and his views are respected around the world. His newest book is "The Song of Significance: A Manifesto for Teams and the People Who Lead Them", about how we can all find work which is both more valuable and more meaningful. Full episode at https://wp.me/p6pllj-1Qm  Nick's Services: Innovation & Creativity Since 2005, Nick Skillicorn has been helping companies around the world enhance their innovation capabilities, deliver their most strategically transformational projects, unlock the creativity of their people and execute their ideas more effectively to deliver more value from their ventures and innovation portfolio. He does this through his Consulting, Keynote Speeches, Project Management, Workshops and Sprints. Click here to find out how he can help you: https://www.improvides.com/  Episode Highlights: 00:02:45 - Showing up to create, and how the format of the media influences what he creates 00:05:45 - You need to figure out who you are working for. Seth does not write his blog for advertisers 00:07:45 - The smallest viable audience gives you freedom 00:09.45 - Is it worth trying to convince skeptics of your ideas. Shun the non-believers. The value of facts vs stories 00:12:15 - The Song of Significance: What is the best job you ever had? 00:14:30 - Seth's view on Elon Musk and how to approach innovation in the world 00:18:00 - The difference between managers and leaders, and how everyone can be a leader 00:22:15 - Teams engage in mutual leadership. Teams can make significance 00:25:00 - The story of Aravind Eye Hospitals, and how they enable their people to make a difference 00:27:15 - How people have been taught to not feel creative or significant, and what needs to chance in the system 00:29:15 - How to change your situation at work to become more significant 00:31:45 - The resistance to changing themselves which so many people feel, and how to overcome it 00:34:30 - How to get enrollment from other team members 00:36:45 - How to ask questions to create a vision for what to do next 00:39:30 - Real creativity is a generous act Links mentioned in today's episode: The Song of Significance: https://seths.blog/song/ Seth's Blog: https://seths.blog/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress https://www.bluehost.com/track/nickskillicorn/ * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) https://try.leadpages.com/nickskillicorn  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lqOadnSLPTXc  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia https://techsmith.z6rjha.net/c/1385771/347799/5161  * Video Hosting: Vimeo:  https://share.vimeo.com/nickskillicorn  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com  

Nick's Services: Innovation & Creativity Since 2005, Nick Skillicorn has been helping companies around the world enhance their innovation capabilities, deliver their most strategically transformational projects, unlock the creativity of their people and execute their ideas more effectively to deliver more value from their ventures and innovation portfolio. He does this through his Consulting, Keynote Speeches, Project Management, Workshops and Sprints. Click here to find out how he can help you: https://www.improvides.com/  Episode Highlights: In today's episode of the Idea to Value podcast, we speak with Innovation Leader management team of Scott Kirsner (previously on the podcast here) and Alex Slawsby about the breaking new InnoLead report "Benchmarking Innovation Impact 2023". See the full episode at https://wp.me/p6pllj-1PQ  We cover the most important data on innovation teams, including the changes in appetite for different types of innovation projects based on the uncertainty in the coming 2023 economy. Topics covered in this episode: 00:04:00 - The target audience for the 2023 report is anyone involved in innovation in companies with 5,000+ employees 00:08:00 - The data the previous reports from 2018 and 2020 on what innovation portfolio mixes look like 00:13:30 - The 2023 data shows companies are less willing to invest in transformational innovation 00:18:00 - How different teams appear to define the ambition of innovation differently 00:22:45 - The top 10 challenges to innovation in companies 00:24:30 - CEOs are supporting innovation, but executive support seems to be decreasing 00:30:00 - The top 8 enablers of innovation success 00:33:45 - Innovation teams are choosing to work in a hybrid manner 00:41:00 - The trends with hiring and innovation team sizes 00:44:30 - How budgets for innovation teams are falling compared to previous years 00:47:15 - Not enough innovation leaders are acting like intrapreneurs 00:50:00 - This is the year where innovation teams either prove their value or experience pruning Links mentioned in this episode: Nick's summary of the 2023 data and report on Linkedin: https://www.linkedin.com/pulse/leaders-invest-less-transformational-innovation-due-fears-skillicorn/ The full report: https://www.innovationleader.com/research-reports/benchmarking-innovation-impact-2023/ Innolead website: https://www.innovationleader.com Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress https://www.bluehost.com/track/nickskillicorn/ * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) https://try.leadpages.com/nickskillicorn  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lqOadnSLPTXc  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia https://techsmith.z6rjha.net/c/1385771/347799/5161  * Video Hosting: Vimeo:  https://share.vimeo.com/nickskillicorn  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com  

In today's episode of the Idea to Value podcast, we speak again with author Todd Henry about his new book Daily Creative. By the time this podcast launches, the book has already been #1 on Amazon, so congratulations Todd. You may remember Todd from the previous podcast interview where we talked about the Motivation Code. Today we talk about what it takes to make creativity a daily exercise and how to make it more actionable and productive. See the full episode at https://wp.me/p6pllj-1NE #creativity #toddhenry #productivity #nickskillicorn #ideatovalue Topics covered in the episode: 00:01:30 - What the Daily Creative is about 00:04:00 - What you do every day matters more than what you do once in a while 00:07:15 - How the book is structured in order to be useful every day and repeatable 00:10:00 - The book is designed to help people develop the process and cadence of creativity instead of just getting by on skill 00:15:45 - With people's shortening attention spans, people need a book like this now 00:21:40 - People are afraid of making mistakes, while they have no idea of what is important yet. You learn in the midst of doing 00:23:30 - Re-imagining what Todd wants to do in the world 00:26:40 - How Todd is diversifying how he does his core business work Links mentioned in the episode: Todd's website: https://www.toddhenry.com Daily Creative book: https://www.dailycreative.net Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress https://www.bluehost.com/track/nickskillicorn/ * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) https://try.leadpages.com/nickskillicorn  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lqOadnSLPTXc  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia https://techsmith.z6rjha.net/c/1385771/347799/5161  * Video Hosting: Vimeo:  https://share.vimeo.com/nickskillicorn  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com  

In this episode of the Idea to Value podcast, we speak with Prof Angus Fletcher from Ohio State University. He describes himself as a "Story Scientist, and his team have been doing some interesting research into new ways of improving creativity and problem solving through narrative and storytelling. See the full episode at https://wp.me/p6pllj-1MJ #storytelling #podcast #creativity #ai #artificialintelligence #research #neuroscience We speak about the unique link between motor neurons and creativity, how to use movement to spark creativity, and how artificial intelligence may never be truly creative. Themes discussed in this episode: 00:01:30 - What is narrative storytelling 00:03:00 - How the motor regions of the brain are responsible for much of our logical intelligence 00:04:30 - How this technique is different from divergent thinking pioneered in the 1950s 00:07:00 - The longer people study, the less able they become at counterfactual thinking 00:10:15 - Narrative and storytelling helps taking a specific single idea and expanding it in level of detail and logically into the future 00:13:00 - The curse of knowledge and solving problems using the same techniques as always 00:16:30 - The neuroscience of creativity in the brain's motor regions, and how this is different from pattern-recognition networks like the visual system 00:18:00 - What people believe is possible is usually related to their fears or hopes 00:20:00 - Spontaneous movements may spark new ideas, and also get you out of your comfort zone 00:22:00 - Artificial creativity like AlphaGo and GPT-3 are already better than humans at generating divergent iterations of ideas, but will never be creative as they cannot use logic to progress a narrative and understand meaning Links mentioned in this episode: Angus Fletcher's website: https://www.angusfletcher.co/ Angus Fletcher on Linkedin: https://www.linkedin.com/in/angus-fletcher-99713617/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) https://try.leadpages.com/nickskillicorn  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In this episode of the Idea to Value Podcast, we speak with Salesforce's Innovation and Growth Evangelist Tiffani Bova. Tiffani is recognised as one of the top management thinkers in the world by Thinkers 50, is the author of Growth IQ and is a well-known speaker on the topic of Growth. See the full episode at https://wp.me/p6pllj-1Mz  #podcast #salesforce #growth #business We speak about why the experience of your employees is one of the most overlooked drivers of the experience your customers have with your company, and how leaders might need to reevaluate their priorities to achieve growth. Topics covered in this episode: 00:01:30 - How Tiffani's early experience with Cloud Technology allowed her to create a role at Salesforce where she helps companies identify the art of what is possible 00:04:45 - The insights from 4,000 - 5,000 companies that led her to her first book: Growth IQ 00:08:45 - How companies and corporate antibodies need to overcome internal inertia and become comfortable with not knowing the answer 00:13:45 - Tiffani's next round of research on the unexpected missing driver of growth and customer experience, which is the employee experience  00:19:15 - Employee Experience is everything that impacts an employee's ability to effectively interact with and impact customers 00:22:00 - The value of management by walking around 00:25:30 - Why is the experience of work tools so much worse than the experience for consumer apps and tools? 00:28:00 - The average enterprise has over 900 apps, and less than 20% are integrated Links mentioned in this episode: Tiffani's Linkedin: https://www.linkedin.com/in/tiffanibova Tiffani's Twitter: https://twitter.com/Tiffani_Bova Tiffani's "What's Next!" podcast: https://www.tiffanibova.com/whats-next-podcast/ Tiffani's website: https://www.tiffanibova.com/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) https://try.leadpages.com/nickskillicorn  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In this episode of the Idea to Value Podcast, we speak with bestselling author Eric Barker. Eric runs one of the most popular newsletters on the web to use science and psychology to improve your life, and I have been a fan for years. See the full episode at https://wp.me/p6pllj-1LU  #relationships #psychology #creativity #selfhelp #loneliness We speak about his new book Plays well with others: The Surprising Science Behind Why Everything You Know About Relationships Is (Mostly) Wrong, and the scientific insights we can all use to have stronger and healthier relationships.  Topics covered in this episode: 00:01:30 - Eric's background interest in philosophy and social sciences leading him to develop his blog and newsletter 00:04:45 - His first book Barking up the wrong tree looking into the maxims in life about success are not always true 00:07:15 - His new book, and what we can learn about strengthening relationships. What is a myth, and what has some science behind it? 00:09:30 - How the pandemic has made people more aware of the dangers of isolation, and how before the 19th century, loneliness was not a major issue. Loneliness is a deeply personal perception 00:15:00 - The issue with social media and parasocial relationships 00:17:00 - Having an improved social life, especially groups who know one another, has the equivalent positive benefit as  a salary raise of $150,000 00:19:30 - The best ways to build and deepen friendships, giving time and showing vulnerability 00:25:30 - How all of us are terrible at read what other people are thinking, and how to improve this 00:29:45 - How teams can build team dynamics for trust and increased creativity 00:33:00 - People who submit the best ideas are the ones who submit the most ideas 00:35:00 - The importance of doing exciting things with your partners. It is about quality of time together, not quantity of time together Links mentioned in this episode: Pre-order the book to get 25% more content on "How to be your best self": https://bakadesuyo.com/plays-well-with-others/ Eric's website and newsletter: https://bakadesuyo.com/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with Dr Margaret Webb from the University of Melbourne. Together with her co-author Dr Simon Cropper and Jay Olson, they created and released the Divergent Association Task, a new method to estimate the divergent creative potential of someone based simply on them entering a few words into an online form. #divergent #creativity #test #podcast See the full episode at https://wp.me/p6pllj-1Ih This test has since exploded, with millions of people taking the test online, making it the largest research data source for creativity research currently active. In this episode, we speak about the foundation of the research, what the results show us, and what other creativity research Dr Webb is working on. Topics covered in this episode: 00:01:15 - Dr Webb's start in research about Mindsight, seeing patterns where none exist 00:02:45 - What the Divergent Association Task is and how it started 00:05:03 - The challenges with the current manual methods of measuring creativity with divergent thinking tests, and how the results of the DAT correlate very strongly with other creativity tests 00:10:30 - The DAT works by analysing how closely certain sets of words co-occur across the internet, and why listing unrelated words is so incredibly hard for the human brain 00:13:30 - Dr Webb's other research on creativity into Aha Moments, and types of personality like positive schizotipy Links mentioned in this episode: DAT test: https://www.datcreativity.com Dr Webb's faculty page: https://pursuit.unimelb.edu.au/individuals/dr-margaret-webb Dr Webb on Google Scholar: https://scholar.google.com/citations?user=A2H4TdkAAAAJ Dr Webb on Linkedin: https://www.linkedin.com/in/margaret-webb-22520565/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In this episode of the Idea to Value podcast, we speak with award winning designer Ayse Birsel. Ayse has been voted one of the most creative people in business by Fast Company, is a bestselling author, and has won international awards for designing everything from furniture to cars to toilet seats to vegetable peelers. Without knowing it, you are likely to have used something she has designed in your own life. See the full episode at https://wp.me/p6pllj-1LJ #podcast #design #designthinking #creativity #love We speak about her unique design process, how she approaches design challenges, and how to design a life you love. Topics covered in this episode: 00:01:30 - Ayse's journey to becoming a designer 00:03:30 - Her unique design process, based on her four steps of Deconstruction & Reconstruction 00:06:30 - Empathy and understanding the needs of the customer, as well as optimism and collaboration 00:10:15 - How she feels challenge and frustration every morning when designing, and how to get over it, and why showing up to do the work repeatedly is the sign of a true creative professional 00:14:00 - On whether her work has a "signature look" or not (talking about Dichotomy Resolution), and what is important in good design 00:17:00 - Her Book: Designing the Life you Love 00:23:30 - Research into what older people want out of their lives, and her upcoming book: Design the Long Life you Love 00:28:00 - Breaking preconceptions about what it means to love your life Links mentioned in this episode: Ayse's Linkedin: https://www.linkedin.com/in/aysebirsel/ Ayse's website: https://www.aysebirsel.com/ Ayse's newsletter: https://www.aysebirsel.com/newsletter Book: Design the life you Love: https://amzn.to/3vz53fF Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with Paul Ruppert. Paul is a veteran of the Telecommunications industry, and his companies have helped bring breakthrough technologies like worldwide mobile calling and SMS to the masses. See the full episode at https://wp.me/p6pllj-1LG #telecomms #innovation #podcast In this interview, we speak about what it takes for companies to innovate in new markets, the challenges with new technology and whether you are better off being a first mover or fast follower. Apologies about any sound quality issues. Topics covered in this episode: 00:01:30 - Paul's journey helping to launch the company that became AT&T in America, and then at the company which brought SMS to the next level 00:04:45 - What it was like innovating in an industry when the technology was only just being developed 00:10:45 - The advantage of bringing in ideas from outside, as well as developing your own innovations internally at the same time 00:13:00 - How do you convince Venture Capital to invest millions in a new idea, with a view on growth 00:16:00 - Instead of going Zero to One, aiming for going from Zero to a Billion 00:19:30 - The work which Paul is currently doing around messaging and CPAAS 00:22:00 - Is your company a predator or bait, when it comes to acquisitions? Links mentioned in this episode: Paul's Linkedin: https://www.linkedin.com/in/paulruppertintl Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak with Andy Binns, Co-Founder of Change Logic and author of Corporate Explorer: How corporations can beat startups at the innovation game. See the full episode at https://wp.me/p6pllj-1Lr  #podcast #innovation #disruption Andy has worked as a strategic advisor to Leaders for decades, with experience at McKinsey, IBM and now Change Logic. We speak about the myth of only startups being able to innovate, and what it takes for large corporations to be able to execute disruptive innovations. Topics covered in this episode: 00:01:30 - Andy's background with IBM's Emerging Business opportunities, and how this brought him to the idea that corporations can innovate better than startups 00:04:15 - Where the myth that large corporations cannot innovate comes from 00:07:00 - How survivorship and confirmation bias make people forget all the startups who tried but failed, and how corporations should not try to copy startups 00:08:30 - How LexisNexis innovated to create an entirely new business model 00:11:00 - You need different capabilities to execute disruptive and transformational innovations, rather than incremental improvements 00:12:30 - Insights from Steve Blank on running an ambidextrous organisation, and it not just being about exploring vs exploiting 00:18:00 - The importance of social capital and overcoming corporate antibodies 00:22:00 - Two case studies of a company which successfully and unsuccessfully attempted to disrupt themselves Links mentioned in this episode: Book Link: https://www.thecorporateexplorer.com Change Logic: https://www.changelogic.com Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

Yesterday, I wrote about the 5 reasons you should regularly review your previous work. I was so inspired that today I recorded a mini-podcast episode of the Idea to Value podcast all about it. The 5 reasons are: See the evolution of your creative output Be inspired to generate new ideas Overcome previous challenges Evaluate your creative productivity Assess your trends and direction Click here to listen to or watch the episode now, and if you like mini-podcast episodes like this, I would really appreciate it if you gave the Idea to Value podcast a review in your favorite player, whether it is iTunes, Spotify, Stitcher or anywhere else. Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In this episode of the Idea to Value podcast, we speak with Dr Ralph-Christian Ohr about ambidexterity, dual innovation and what it takes to scale up new ventures. See the full episode at https://wp.me/p6pllj-1KE  #podcast #innovation #ambidextrous Rather than there being a single best way to set up an ambidextrous organisation, it requires a set of key principles which all innovation teams and companies need to display. Topics covered in this episode: 00:01:15 - How Ralph got started on Dual Innovation 00:03:30 - The challenge of exploring and exploiting innovation at the same time 00:07:30 - How innovation dies at the handovers, especially when there are separate business units for innovation 00:09:30 - Steve Blank recently mentioned that scaling is the crux of ambidexterity 00:15:30 - What is required to manage the space in between the core business and innovation units 00:20:30 - The principles required for successfully delivering dual innovation 00:23:30 - Where innovation should sit is based on what scope of business it is trying to change 00:25:00 - Idea progress needs a validation process to identify learning loops Links mentioned in this episode: Ralph on Linkedin: https://www.linkedin.com/in/ralphchristianohr/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In this episode of the Idea to Value podcast, we speak with Michael Easter, author of The Comfort Crisis and Professor of Journalism at the University of Nevada, Las Vegas. See the full episode at https://wp.me/p6pllj-1Ia #podcast #creativity #comfort #survival We speak about the dangers our society faces by wanting to be more comfortable, and how we can improve our creativity by pushing our comfort barriers. Topics mentioned in this episode: 00:02:30 - The benefits of embracing discomfort 00:04:30 - How our evolution made us avoid risk 00:05:30 - Why we are no longer willing to be bored and the negative aspects that this brings, 00:09:30 - how being bored can be good for your creativity 00:12:30 - The importance of getting away from screens and 00:14:45 - People need a certain degree of challenge in order to be healthy, and why we evolved to be afraid 00:18:45 - Michael's experience in a highly dangerous place 00:21:30 - Why people want to keep the status quo, and how we need to take small risks even if they feel bigger 00:24:00 - You can break your routine to prevent yourself living on autopilot Links mentioned in this episode: The Comfort Crisis book: https://amzn.to/3sE2UPG Michael's website: https://eastermichael.com Michael on Instagram: https://www.instagram.com/michael_easter/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with Ashleigh Wilson, founder and CEO of Auditmate. See the full episode at https://wp.me/p6pllj-1JT #podcast #innovation #elevator Topics covered in this episode: 00:01:00 - Ashleigh's life as an elevator baby 00:03:00 - The moral compass required to find what customers actually need, in an established industry 00:07:00 - A company should give permission to be human 00:09:45 - A story about when there was an emotional disconnect in the team 00:16:30 - People over profits 00:19:00 - People are always going to push boundaries Links mentioned in this episode: Auditmate: https://www.auditmate.com Ashleigh's Linkedin: https://www.linkedin.com/in/ashleigh-wilson-she-her-01131285/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with Jim Euchner. Jim is Honorary Professor at Aston Business School (UK) and Editor in Chief of Research-Technology Management, a peer-reviewed journal for practitioners of innovation, technology and research management. He was previously Vice President of Global Innovation at Goodyear Tire & Rubber Company, where he led the development of new businesses and helped launch five businesses on three continents. See the full episode at https://wp.me/p6pllj-1JK #leanstartup #podcast #innovation We speak about his new book Lean Startup in Large Organizations: Overcoming Resistance to Innovation, and his experiences bringing new ideas to established companies. Topics covered in this episode: 00:02:00 - Lean Startup practices (as discussed with Steve Blank) 00:05:00 - The importance of Innovation accounting 00:06:00 - How there is often resistance in large organisations, especially the impact on the core business and possible cannibalisation 00:09:30 - Jim's example of innovation in the tyre industry, and tracking performance throughout the process 00:15:00 - The problems of cannibalisation of revenue, but also cannibalisation of focus and resources 00:19:45 - The different skills required throughout handovers in the innovation process 00:24:30 - If you have an innovation portfolio, it allows you to try more risky ideas Links mentioned in this episode: Jim on Linkedin: https://www.linkedin.com/in/jimeuchner Jim's website: https://jimeuchner.com Jim's book: Lean Startup in Large Organizations: Overcoming Resistance to Innovation: https://amzn.to/3HZf76G Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In this episode of the Idea to Value podcast, we speak with Alex Pang, founder of Strategy and Rest, a consultancy devoted to helping companies and individuals harness the power of rest to shorten our workdays, while staying focused and productive. Alex is also the author of Rest: Why You Get More Done When You Work Less and his new book SHORTER: WORK BETTER, SMARTER, AND LESS– HERE'S HOW. See the full episode at https://wp.me/p6pllj-1JC #podcast #4dayweek In this episode, we speak about why companies should consider reducing the total number of working hours for their employees, or even working only 4 days a week, and the benefits this can bring. Topics covered in this episode: 00:01:45 - Alex's background as a futurist in Silicon Valley, and how it brought him to the realisation around doing your best work with deliberate rest 00:05:47 - The reason why people think they need to display their busyness and the history of hustle culture 00:09:00 - The problem with associating time worked with productivity 00:11:45 - The difference between intrinsic and extrinsic motivators 00:12:00 - The optimum amount of time required to get work done 00:16:30 - Moving towards a 4 Day workweek and getting the same amount of work done 00:18:45 - How to set up teams to collaborate when working fewer hours, whether in the office or remote 00:24:00 - The stress of doing all of your work online and trying to be visible 00:29:30 - What a change to a 4 Day Workweek might be like for a company Links mentioned in this episode: Strategy & Rest: https://www.strategy.rest/ Book: Shorter: Work Better, Smarter and Less - Here's How: https://amzn.to/3HGE1YL Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak with award-winning author and innovation specialist Whitney Johnson. See the full episode at https://wp.me/p6pllj-1Ig #growth #innovation With nearly 2 million followers on Linkedin, she is one of the most popular speakers and experts on innovation, and we speak about her new book Smart Growth: How to Grow your People to Grow your Company. Topics covered in this episode: 00:00:45 - Whitney's journey from Wall Street to her time with Clayton Christensen, and finally to her work as a disruption advisor 00:03:00 - What is growth and the S-Curve popularised by E. Rogers? 00:06:00 - Why growth does not feel consistent, and why it can be so slow and frustrating at the beginning 00:09:30 - How people can be in a state of Flow in their S-Curve for a long time. 00:12:00 - Why it is so hard to create and innovate as you get older, and the importance of starting with small steps to form a habit 00:16:30 - Your journey of moving through several S-Curves throughout your life, and sometimes multiple simultaneously 00:21:00 - Using S-Curves to get the best growth performance out of teams, and entire companies as a portfolio of S-Curves 00:26:00 - How to have a challenging conversation with someone else who might need to grow, but it might become uncomfortable Links mentioned in this episode: Smart Growth Book: https://smartgrowthbook.com/ Whitney Johnson's Website: https://whitneyjohnson.com Whitney on Linkedin: https://www.linkedin.com/in/whitneyjohnson/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In this episode of the Idea to Value podcast, we speak with PR expert Donna Loughlin. She is the CEO and founder of LMG PR, and is known for her work with futurists and innovators finding narratives that connect with your audience. See the full episode at https://wp.me/p6pllj-1Jc #PR #storytelling #innovation We speak about what it means to craft a powerful narrative, authenticity, and storytelling for new innovations. Topics covered in this episode: 00:01:30 - Donna's background as a journalist and working with innovators in Silicon Valley 00:04:00 - Why you cannot just market your products based on technical features ("High Tech Poetry"), as the customer might not care 00:06:45 - Disruption is not an effective innovation strategy, and many innovation leaders may suffer from "Ego Engineering" 00:10:45 - Why some departments are not keen on new innovations because they don't know what to do with it 00:12:30 - Storytelling skills to connect with customers, and where the best ideas come from moments of discovery 00:18:30 - Determining if there really is a need for your product, or if you have just developed a solution without a problem 00:21:45 - Finding the truth for an authentic narrative, compared to myths and lies Links mentioned in this episode: LMG PR: https://www.lmgpr.com Donna on Linkedin: https://www.linkedin.com/in/donnal2/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with Natalie Nixon, founder of Figure 8 Thinking and author of the The Creativity Leap. See the full epsiode at https://wp.me/p6pllj-1Ii #creativity #podcast #improvisation We speak about what jazz has to do with business, improvisational organisations and what it takes for teams to thrive in a chaortic world. Topics covered in this episode: 00:02:30 - Natalie's history with jazz, and learning how improvisation exists in organisations 00:08:00 - The structure behind teams improvising together 00:11:00 - Creativity is no longer a luxury in companies, it is now a necessity 00:13:15 - Creativity requires toggling between wonder and rigor to solve problems 00:15:45 - In order to innovate and be creative, you need to be willing to cede control 00:17:00 - The "Three I" framework: Inquiry, Improvisation, Intuition 00:21:00 - Intuition is about pattern recognition Links mentioned in this episode: Figure 8 Thinking: https://www.figure8thinking.com/ Book: Creativity Leap: Unleash Curiosity, Improvisation, and Intuition at Work: https://amzn.to/3rC4pMh Natalie on Linkedin: https://www.linkedin.com/in/natalienixonphd Natalie on Instagram: https://www.instagram.com/natwnixon Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with Prof Roger Kneebone. Prof Kneebone is the author of Expert: Understanding the Path to Mastery and directs the Imperial College Centre for Engagement and Simulation Science (ICCESS) in London. See the full epsiode at https://wp.me/p6pllj-1IQ #expertise #creativity #practice We speak about what it takes to go from beginner to expert, the hurdles and changes along the way and the impact of expertise on creative thinking. Topics covered in this episode: 00:03:00 - What it means to be an expert, and how it requires wisdom 00:05:00 - The apprentice, journeyman, master progression 00:07:00 - What it feels like to go through these stages, across various industries 00:08:45 - The starting stages of being a journeyman may feel quite boring and frustrating as you build the fundamentals 00:12:30 - Nobody cares about your accomplishments, they only care about what you can do for your audience 00:15:00 - The dangers of making errors when you are responsible for yourself 00:18:00 - The balance of repetition what has worked before and beginning to be creative 00:23:00 - You never reach the status of an pure expert who knows everything, you instead continually develop expertise 00:27:30 - You need to go a lot of time and deliberate practice before you reach mastery 00:31:00 - Building expertise almost always involves a support network around you 00:35:00 - The curse of expertise and how it can make you less creative Links mentioned in this episode: Prof Kneebone's faculty page: https://www.imperial.ac.uk/people/r.kneebone Expert: Understanding the path to Mastery: https://amzn.to/34D0x5U Countercurrent podcast: https://podcasts.apple.com/us/podcast/countercurrent-conversations-with-professor-roger/id1121211583 Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In today's episode of the the Idea to Value Podcast, we speak with Michael Lee, SVP of Strategy at Innovation Minds and the only internationally certified Creativity and Innovation Coach in the world. See the full episode at https://wp.me/p6pllj-1I7  #innovation #creativity We speak about his views on what innovation is, how it is all around us, and how to unlock it in your teams. Topics covered in this episode: 00:04:30 - Michael's history teaching Creativity from The Artist's Way, through Flow and finding his own system 00:08:00 - How people setting their biases, identity and filters results in lower creativity 00:15:30 - The issues preventing innovation succeeding at companies 00:19:30 - The importance of innovating yourself 00:23:30 - The importance of leadership also being open to new ideas and building their capabilities 00:26:00 - Is innovation and creativity the same thing? Links mentioned in this episode: Innovation Minds: https://innovationminds.com/ Innotivity: https://innotivityinstitute.com/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In this episode of the Idea to Value Podcast, we speak with Dr Rosemary Rein, current SVP of Innovation Minds and former Head of Learning at Wikipedia and the United Way. She is also the author of "Go Wild! Survival Skills for Business & Life" and has lived through volcanic eruptions, earthquakes and landslides. See the full episode at https://wp.me/p6pllj-1Ic  #siliconvalley #innovation #hybridwork We learn about some of the primary learnings which corporations can take from innovation at startups, and getting the most out of hybrid work. Topics covered in this episode: 00:02:30 - The challenges of promoting learning at large non-profits and corporations 00:06:30 - Blockers to innovation in large corporations 00:08:00 - Trends in retail for 2021 and 2022 00:11:00 - The trends in hybrid work and how to improve teams' ability to work across borders 00:13:00 - The requirement for strong leadership and noticing progress 00:16:00 - Taking the risk out of risk-taking: The Fail Fest 00:20:00 - Speeding up innovation progress using secrets from Silicon Valley Links mentioned in this episode: Innovation Minds: https://innovationminds.com/ Dr Rein's website: https://www.rosemaryrein.com/ Trendhunter report 2022: https://www.trendhunter.com/trends/2022-trend-report-research Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In this episode of the Idea to Value podcast, we speak with Janice Francisco, founder of innovation consultancy Bridgepoint Effect. See the full episode at https://wp.me/p6pllj-1I6 #innovation #change #personality We speak about some interesting research into the personality profiles of innovators, and how understanding these can make groups work more effectively together. Topics covered in this episode: 00:04:00 - Research which shows us the unique personality profile of innovators 00:08:30 - The personality profile of innovators and their creative process is based primarily on ideation 00:10:30 - The other personality profiles of people in organisations 00:17:00 - The lens of how different people see the same challenges and opportunities differently 00:19:00 - The challenges of handovers and delivering change across an organisation 00:22:00 - The need to involve people at all stages of change planning and working across silos 00:25:30 - Stakeholder analysis and bringing on board people from other teams Links mentioned in this episode: Bridgepoint Effect: https://bridgepointeffect.com/ Janice on Linkedin: https://www.linkedin.com/in/janice-francisco-5a11845 Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with Robyn M Bolton. She is the founder of Mile Zero, as well as having extensive innovation experience in large companies like P&G, as well as working with Prof Clayton Christensen at Innosight. See the full episode at https://wp.me/p6pllj-1I5 #innovation #capabilities #swiffer We speak about what it takes for ideas to flourish in a company, and what innovation capabilities are required to execute ideas. Topics covered in this episode: 00:03:00 - The case study of how Swiffer was actually developed at P&G 00:06:30 - Innovation is a Leadership problem 00:08:30 - Her history at Innosight and how innovation advice has changed over time 00:10:30 - How different sized companies need to approach innovation differently 00:12:00 - The skills required for the three dimensions of innovation 00:15:00 - Fear of the unknown and corporate antibodies 00:17:30 - Building innovation capabilities and processes Links mentioned in this episode: Mile Zero: https://www.milezero.io Robyn on Linkedin: https://www.linkedin.com/in/robynmbolton Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with Kapil Kane, director of innovation at Intel in China, and founder of Growth X. See the full episode at https://wp.me/p6pllj-1HL #intel #china #innovation We speak about what it takes for innovation to surface from new parts of the ecosystem, the challenges of innovating in China and building innovation capabilities at a research-driven company. Topics covered in this episode: 00:01:00 - Kapil's history at Apple and Intel, and how this brought 00:03:00 - The pace and style of innovation at Intel in China (especially Shenzhen) 00:06:45 - What it was like at Intel when competitors began to out-innovate them 00:11:30 - How to communicate innovation within a company 00:14:30 - How important finding new sources of innovation 00:17:30 - Finding new ways of innovating beyond products Links mentioned in this episode: Kapil's Linkedin Profile: https://www.linkedin.com/in/kapilkane Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In this episode of the Idea to Value podcast, we speak with current editor of the Creativity Research Journal, Prof Michael D Mumford. See the full article at https://wp.me/p6pllj-1GP #creativity #research Dr. Michael D. Mumford is the George Lynn Cross Distinguished Research Professor of Psychology at the University of Oklahoma where he directs the Center for Applied Social Research. We speak about the current state of creativity research, the link between creativity and leadership, and where the field is going. Topics covered in this episode: 00:01:00 - Dr Mumford's start in creativity research, and the models which were developed as a result of his research 00:04:30 - The capabilities of creative people 00:06:15 - Why leaders need to be creative, bring out the creativity of their team and help facilitate 00:12:30 - Conceptual Combination and how new ideas are developed based on expertise and knowledge 00:18:00 - Whether there is subconscious incubation or whether it is conscious analysis 00:22:30 - Current trends and developments in Creativity Research: that creative people do not necessarily suffer from mental illness, more of a focus on personality traits, the effect of the world and environment's constraints on creativity, and the finding of anomalies 00:27:30 - Creativity is not the same everywhere, it varies by domains 00:29:30 - What should come next in creativity research 00:33:00 - How most creative people do not hit their peak until their 40s or 50s Links mentioned in this episode: Michael Mumford's Google Scholar page: https://scholar.google.com/citations?user=mink4SYAAAAJ&hl=en Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with master facilitator Jeff Shannon, author of the bestselling Hard work is not enough See the full episode at https://wp.me/p6pllj-1GO #leadership #prioritisation #hardwork We speak about what it takes to get recognition for your leadership and capabilities. Topics covered in this episode: 00:02:15 - The myth about how far hard work will take you in your career 00:05:00 - What it takes to get influence and build trust, by building believability 00:08:15 - How to work hard, but additionally also build your reputation 00:12:00 - The conflict between an internal focus but still letting people know what you are trying to achieve 00:14:45 - A story about embracing the experiences by drinking ants 00:17:00 - How hummingbirds can see things that others cannot, which presents different options 00:21:00 - How to prevent becoming overwhelmed by too many options 00:24:00 - Answering the question: What do you want? Links mentioned in this episode: Jeff's website: https://www.jeffshannon.com/ Bravium: https://www.braviumhd.com/ Book: Hard work is not enough: https://amzn.to/3Cs3zFy Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value, we speak with Dr Stefanie K Johnson from University of Colorado Boulder Leeds School of Business. See the full epsisode at https://wp.me/p6pllj-1GN #diversity #inclusion #innovation #leadership Dr. Johnson is member of the MG 100 Coaches, was selected for the 2020 Thinkers50 Radar List, and is the author of the Wall Street Journal National Bestseller: Inclusify: Harnessing the power of uniqueness and belonging to build innovative teams. Topics covered in this episode: 00:01:45 - The importance of inclusive leadership 00:02:30 - What inclusion means, based on optimal distinctiveness theory 00:06:00 - Her research in building leadership capabilities 00:08:45 - The links between diversity and innovation performance 00:11:00 - It is not enough to just bring in diversity in order to drive inclusion, and how to effectively drive this cultural shift 00:15:00 - How some managers might think they are performing well on diversity, but not aware of how badly they are doing 00:18:45 - How teams can transition from the status quo, to the scary new future Links mentioned in this episode: Dr Johnson's website: https://drstefjohnson.com/ Inclusify book: https://inclusifybook.com/ Dr Johnson's Linkedin: https://www.linkedin.com/in/drstefjohnson Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with Blair Enns, author of Pricing Creativity and founder of the Win Without Pitching manifesto. #pricing #creativity #sales #services See the full episode at https://wp.me/p6pllj-1G1 Topics covered in this episode: 00:01:30 - Blair's history in advertising and consulting 00:03:30 - The fastest way to make your creativity a commodity is to sell your time 00:06:00 - Pricing is a prison cell of your making in your own brain 00:08:00 - The importance of asking questions to determine value 00:12:30 - Why creative people hate the feeling of doing "Sales", and how to change this 00:17:30 - How to raise your prices for creative services 00:20:45 - Your idea of what you think the market will bear is usually wrong 00:22:30 - The importance of specialising to communicate your value by narrowing your focus Links mentioned in this episode: Book: Pricing Creativity: A guide to profit beyond the billable hour: https://www.winwithoutpitching.com/pricing-creativity/ Book: The Win Without Pitching Manifesto: https://amzn.to/3oeEs43 Win Without Pitching training: https://www.winwithoutpitching.com/ 2bobs podcast: https://2bobs.com/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with Kaiser Yang, Founder of Platypus Labs and author of the upcoming innovation book Crack the Code: 8 Surprising Keys to unlock innovation. #creativity #innovation #experiment See the full article at https://wp.me/p6pllj-1Dk We speak about what it takes to apply creativity to build successful innovations. Topics covered in this episode: 00:02:30 - The seven primary inhibitors of creativity: The most powerful one is fear 00:05:00 - What are people afraid of? 00:07:15 - The importance of permission 00:09:30 - The 8 keys to build innovation 00:15:00 - A great case study from a bank in Poland 00:16:30 - The importance of prioritising and executing ideas 00:18:45 - How to give your team a compass instead of a map Links mentioned in this episode: Platypus Labs: https://platypuslabs.com/ Crack the Code book: https://cracktheinnovationcode.com/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with Genein Letford, award-winning speaker, best-selling author and corporate trainer on creative thinking and Intercultural Creativity. See the full episode at https://wp.me/p6pllj-1FA #culture #creativity We speak about what it takes for different viewpoints and cultures to work together in a team and organisation, in order to get the most creativity out of your people as possible. Topics covered in this episode: 00:02:00 - What is Intercultural Creativity? A culture is a group of people with similar beliefs 00:06:00 - It is not just enough to bring in diversity into the company, but it is important 00:08:00 - The importance of Psychological Safety and how to develop it 00:12:00 - Helping the groups who are not diverse, in order to shift their perspectives 00:15:00 - The art bias against what creativity actually is 00:18:30 - How the arts can be useful in developing creativity in business Links mentioned in this episode: Genein's website: https://geneinletford.com/ Caffe Strategies: https://caffestrategies.com/ Genein on Linkedin: https://www.linkedin.com/in/genein/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with microeconomist Dr Victoria Prowse, who is Associate Professor of Economics at Purdue University. See the full episode at https://wp.me/p6pllj-1G0  #creativity #research #economics Along with her colleague David Gill, Dr Prowse has recently released some very interesting longitudinal research (The Creativity Premium) following individuals throughout their lives, and seeing what impact a high creativity score as a child had on their adult life. Topics covered in this episode: 00:02:30 - The unique dataset of longitudinal research following people from 1958 00:04:15 - How creativity was assessed at age 7 with all these children  00:05:45 - What the research tells us about highly creative children and how they develop later at school and in the workplace. Creativity seems to be correlated with academic achievement, being employed and higher wages later in life 00:08:15 - Creativity seems to be correlated with gaining new experiences and having practical skills 00:14:45 - My issues with the quality of the dataset and ranking student's creativity 00:17:45 - What we can learn: creativity pays Links mentioned in this episode: Dr Prowse's faculty page: https://krannert.purdue.edu/directory/bio.php?username=vprowse "The Creativity Premium" research: https://drive.google.com/file/d/1H3hDq2D1HE6evvDLGgWYcIxPlEzP2N15/view?usp=sharing Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In this episode of the Idea to Value Podcast, we speak with Holly Ransom, international interview master and author of the bestseller The Leading Edge. I also recommend you sign up to her two newsletters, they are both great. Topics covered in this episode: 00:01:45 - Her own history in trying to lead Change programs around the world 00:03:45 - The stereotypical myths of leaders which are no longer applicable 00:07:30 - Examples of strong leaders who act very differently from one another 00:09:30 - You need to be at peace with yourself before you can change others 00:11:30 - The power of small habits to drive larger change 00:14:00 - Proving value, instead of being paid for time or effort 00:17:30 - How change relates to innovation, and communicating between teams 00:22:00 - Talking to an individual about their impact 00:25:00 - Openness to learning Links mentioned in this episode: Holly's website: https://hollyransom.com/ The Leading Edge book: https://amzn.to/3AWomAR Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In this episode of the Idea to Value podcast, we speak with David Schonthal, a Clinical Professor of Innovation & Entrepreneurship at Northwestern University's Kellogg School of Management. See the full episode at https://wp.me/p6pllj-1Fz #innovation #designthinking #ideas He teaches courses in new venture creation, design thinking, business acquisition, healthcare entrepreneurship, corporate innovation and creativity. He is also the author of the new book The Human Element: Overcoming the Resistance That Awaits New Ideas with his co-author Loran Nordgren. Topics covered in this episode: 00:01:45 - What were the forces standing in the way of good ideas? 00:02:30 - The four frictions which prevent innovation: Inertia, Effort, Emotion, Reactance 00:05:00 - People trying to develop innovations usually do not think of the frictions, they just think of fuels 00:07:15 - Inertia: Human beings are creatures of habit and resist change 00:10:30 - Finding out the real frictions and perceived value drivers using ethnographic research 00:14:00 - The need to make people feel familiar with unfamiliar ideas 00:19:00 - Examples of frictions being universal, as exemplified by the animal kingdom 00:21:30 - Case studies of companies that are succeeding with removing frictions instead of adding fuel Links mentioned in this episode: Human Element Book: https://www.humanelementbook.com/ David's faculty page: https://www.kellogg.northwestern.edu/faculty/directory/schonthal_david.aspx Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

On this episode of the Idea to Value podcast, we speak with Colin Hunter, CEO of Potential Squared and author of the upcoming book Be More Wrong. See the full episode at https://wp.me/p6pllj-1De #innovation #systems #impostorsyndrome We speak about what needs to happen in order for organisations to build the playgrounds needed for their people to innovate and to disrupt the way people are led. Topics covered in this episode: 00:02:45 - Why playgrounds are important for people to be their most happy, rekindle passion and try something new 00:05:30 - Engaging the clients during experiments 00:08:00 - Habits and setting up systems to succeed 00:12:00 - Impostor Syndrome, the need for knowledge, and judging ourselves against others 00:15:30 - You only see other people in their highlight moments 00:18:00 - Leaving your ego at the door, growth mindset and putting yourself in your customers shoes 00:20:00 - Be More Wrong book Links mentioned in this episode: Be more Wrong book: https://info.potential2.com/en-us/bemorewrong Colin's Linkedin Profile: https://www.linkedin.com/in/colinhunter/ Potential Squared: https://www.potential2.com James Clear's 321 Newsletter: https://jamesclear.com/3-2-1/september-2-2021?rh_ref=169ba1bb Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with Ether Gons, Founder of GroundControl and author of the Corporate Startup (with Dan Toma) and Innovation Accounting. #innovation #accounting #metrics #KPIs See the full article at https://wp.me/p6pllj-1Di We speak about what it takes to measure innovation progress, what companies and analysts get wrong, and how to think about metrics and KPIs in a different way. Topics covered in this episode: 00:01:30 - Esther's history with Startups in Holland, and the founding of Ground Control 00:02:45 - What is innovation accounting? It is the twin of corporate accounting but instead it is appropriate for innovation projects 00:04:30 - Traditional corporate accounting and analysis methods are not appropriate for innovation because they are used to reduce risk and improve efficiency, which do not work for innovation projects 00:07:30 - Why do we need metrics and management for innovation at all? 00:10:15 - What is learning velocity? 00:17:00 - Tools and indicators for the whole innovation portfolio 00:19:00 - Hurdles to introducing a system of innovation accounting to decision makers Links mentioned in this episode: Innovation Accounting book: https://innovationaccountingbook.com/ Ground Control: https://togroundcontrol.com/ Esther's website: https://estheremmelygons.nl/ Esther's Linkedin profile: https://www.linkedin.com/in/esthergons/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In this episode of the Idea to Value Podcast, we speak with Intellectual Property lawyer Robert Wright about the different ways to protect your ideas and innovation. See the full episode at https://wp.me/p6pllj-1Dh #IP #trademark #patent #troll #copyright #intellectualproperty We go through the different types of intellectual property, as well as which one is appropriate for which type of creative output, innovation or product. Topics covered in this episode: 00:01:45 - How Napster was Robert's introduction to Copyright and the creative process 00:04:45 - The different types of intellectual property protection: Trademarks, Copyright and Patents, and the costs associated with each 00:14:15 - the misunderstanding of what IP protection actually brings: It allows you to enforce your ownership against people who are infringing on it, but this needs to happen at a cost 00:19:30 - Enforcement does not happen automatically 00:22:30 - How patent trolls have changed the value and usage of patents 00:25:00 - How Amazon is trying to simplify patent disputes on their platform 00:28:00 - Is it possible to prevent someone stealing your idea? Links mentioned in this episode: Superhero Legal: https://superherolegal.com Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In today's episode, we speak with Dr Holly White, cognitive psychologist and researcher looking at the link between ADHD (Attention Deficit Hyperactivity Disorder) and creativity. #adhd #creativity #research #daydreaming See the full episode at https://wp.me/p6pllj-1Dg We look at why some people with ADHD might succeed on certain creative tasks, as well as the link between inhibition in the brain and creativity. Topics covered in today's episode: 00:02:45 - What ADHD is, what the symptoms are and how the diagnosis has changed over the past few years 00:07:00 - Inattentiveness and Daydreaming, and shortening attention spans are becoming more common 00:09:00 - The combination of genetic factors as well as environmental and physiological which lead to ADHD 00:12:00 - The research which Dr White did into the link between ADHD and creative behaviour 00:14:00 - The link between people inhibiting their thoughts / being less focused, and being better at developing more original ideas in divergent thinking tasks 00:20:00 - The link between ADHD and people incorporating things from their environment in creative ideas and artistic output 00:23:00 - Research shows that people with ADHD are less affected by boundaries of what has previously been produced, and are less affected by functional fixedness 00:26:00 - Having someone with ADHD in a group makes everyone else in the group more creative as well, as they expand the variety of what is talked about 00:30:30 - How diverse groups work together in brainstorming sessions 00:36:00 - The default mode network is activated in the brain when you are daydreaming, forming new connections, and this results in a lot of original new connections Links mentioned in today's episode: Chaotic Cognition blog: https://www.psychologytoday.com/us/blog/chaotic-cognition University page: https://sites.lsa.umich.edu/shah-lab/people/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In this episode of the Idea to Value podcast, previously LIVE on Linkedin, we speak with Elvin Turner, author of "Be Less Zombie". #innovation #culture #leadership See the full episode at https://wp.me/p6pllj-1Bo Topics covered in this episode: 00:02:15 - What it means to be less zombie 00:04:00 - The deliberate choice of creating an environment where new ideas can flourish 00:07:30 - The difference between having a performance space, and a rehearsal space 00:10:45 - The challenge of most companies not having an innovation strategy, and how companies can quickly develop one 00:14:00 - The value of thinking in experiments to find out what needs to be true, and reducing the price of failure 00:19:00 - How to help bring decision-makers on board for innovation, by teaching them the appropriate new skills 00:23:45 - The challenge of knowing how best to be creative at work Links mentioned in this episode: Book: Be Less Zombie: How Great Companies Create Dynamic Innovation, Fearless Leadership and Passionate People https://amzn.to/3CJ633x Elvin's website: https://www.elvinturner.com/ Elvin Turner's Linkedin profile: https://www.linkedin.com/in/elvint/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In this episode of the Idea to Value podcast, we speak with Dr Rob Weiner about the fascinating history of creativity. #history #ancient #greece #rome #creativity #muses See the full episode at https://wp.me/p6pllj-1Df Dr Weiner is a former Professor teaching creativity (as well as "Lying 101") and author of Creativity and Beyond: Cultures, Values, and Change, which discusses how different cultures have defined and valued the key concept of creativity and how this has changed over time. Topics covered in this episode: 00:01:45 - Dr Weiner's history teaching creativity across several universities, and how that has brought him to his current creative outlets 00:06:30 - There was no word for creativity before the 1870s, and it was not in the dictionary before the 1950s 00:09:00 - In ancient times, there was no concept of individual creativity. It was only god who created things 00:11:00 - the ancient perception that "muses" or other external divine spirits were responsible for ideas 00:15:00 - in ancient Greece, most art and sculptures were considered "technologies", because they were repeated processes from what had come before. It was in the Renaissance that many crafts went from the humans being the tools of production, to being the originators of the idea. 00:19:30 - Most things can be both a block or a spur for creativity, different for everyone 00:21:30 - How so many people don't know how to express their creativity 00:24:00 - His recent research and work on understanding "lying" and truth, and how this is threatened by creativity Links mentioned in this episode: Book: Creativity and Beyond https://amzn.to/3xrAM12 Dr Weiner's site: http://creativityandbeyond.com Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In this episode of the Idea to Value podcast, we speak with Olympic Gold Medallist, Ben Hunt-Davis MBE. Ben competed at multiple Olympic Games for the British Rowing Team, won the Gold Medal in 2000, and now works with leaders and companies around the world to help them understand how to make their boat go faster. See the full episode at https://wp.me/p6pllj-1Dd #olympics #tokyo2020 #olympicgames #podcast #leadership Topics covered in this episode: 00:01:30 - Ben's history with rowing and learning that training harder doesn't result in success 00:04:00 - How to make your power work more effectively 00:06:30 - Making sure you can make better decisions, and understanding how to manage your mental horsepower effectively 00:13:30 - How leaders can create an environment where people can produce their best work 00:16:00 - Finding clarity and direction, by learning and adapting 00:20:00 - The importance of focusing on your strengths 00:23:00 - The importance of continuously looking for ways to improve 00:24:00 - Finding information about what is really driving your performance. Is it you, or is it the overall market? 00:28:00 - In the coming Olympics, some athletes will be stressed about all the ambiguity, whereas others will thrive by thinking that their focus gives them an advantage Links mentioned in this episode: Will it make the boat go faster: https://willitmaketheboatgofaster.com/ Ben on Linkedin: https://www.linkedin.com/in/benhuntdavis/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In this episode of the Idea to Value podcast, we speak with a cornerstone of the creativity research field, Prof Dean Keith Simonton. He is Distinguished Professor Emeritus, Department of Psychology at the University of California, Davis as well as author of some of the most important books and hundreds of pieces of research around genius and creativity. See the full episode at https://wp.me/p6pllj-1Bn #genius #creativity #research In today's wide-ranging interview, we speak about the history of Genius, how creative geniuses produce their best work, and what hope there is for the "normal" people who do not consider themselves to be a genius but want to be more creative. Topics covered in this episode: 00:01:30 - Dean's history in creativity research and how it brought him to studying Geniuses 00:05:00 - Why there are Golden Ages of multiple Geniuses, interspersed by periods of lower creativity, and the importance of predecessors 00:10:00 - The difference between craftsmanship and creativity 00:12:30 - The requirement for financial support for these creative eras, but even unlimited money cannot buy creativity 00:17:30 - How civilisations become more creative as they become more open to ideas from other civilisations. For example: ancient Japan, but also within individuals with openness to new experiences 00:22:30 - What is a Genius? They need to be intelligent enough to master the demands of their field, which differ between domains, and be fascinated by the domain 00:26:00 - How much of our creativity is determined by our genetics compared to our surroundings? Nature vs Nurture. And how your genetics end up influencing how you design your environment 00:32:00 - How people perceive their own creativity when they compare themselves to influential creative geniuses 00:36:00 - How people go through creative phases throughout their lives, where they exhaust what they can say in a certain style 00:38:30 - Creativity is not easy, even for a genius. It is a hard work, and you have to be willing to fail. Links mentioned in this episode: Book: The Genius Checklist: https://amzn.to/3wzJDgY Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak with Professor Marcus du Sautoy. Prof du Sautoy is widely known for his work to popularise mathematics, is the Charles Simonyi Professor for the Public Understanding of Science and author of the bestselling book The Creativity Code: Art and Innovation in the Age of AI. See the full episode at https://wp.me/p6pllj-1Bm #ai #artificialintelligence #creativity #code We speak about the link between Artificial Intelligence and Creativity, and how these two worlds are coming closer and closer together. Topics covered in this episode: 00:01:30 - Prof du Sautoy's history with Mathematics and Science 00:03:30 - Can Artificial Intelligence be creative? The example from the game of Go 00:07:30 - The new way of coding, based on machine learning, which no longer requires the rules which humans program into software 00:11:00 - The realms of the arts are now being taught to software, which allows code to generate output which humans never would have 00:15:00 - How algorithms are creating new types of music, and how audiences are unable to tell music created by a human or a computer 00:17:00 - The unbelievable creativity of GPT-3, and whether creativity requires intention 00:23:00 - Is AI creative if a human is always the one choosing which outputs to display 00:27:00 - The challenge of communicating science, and building public trust in science 00:31:00 - The power of a story in communicating (and miscommunicating) science Links mentioned in this episode: Book: The Creativity Code: https://amzn.to/3yw6oDV Book: Thinking Better: The Art of the Shortcut in Math and Life (Oct 2021): https://amzn.to/36k887d Twitter: http://twitter.com/marcusdusautoy Prof du Sautoy's site: https://www.simonyi.ox.ac.uk/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In this episode of the Idea to Value podcast, we speak with head of Incumetrics and innovation author, Robin Gaster. See the full episode at https://wp.me/p6pllj-1Bl #innovation #amazon #jeffbezos We talk about the giant that is Amazon, how it manages to innovate and whether this is a sustainable model of innovation for other companies. Topics covered in this episode: 00:02:00 - Why Robin thinks that Amazon is the most important innovator of our times 00.05:15 - The major turning points and innovations in Amazon's history (Marketplace, Prime, Logistics and AWS) 00:15:30 - Where his insights came from when Amazon are so secretive 00:17:30 - People don't realise that Amazon's retail business made a loss of $32 Billion 00:22:00 - The company is obsessed with growth, and serving the customer, no matter what 00:26:00 - How Amazon is treating their workers like robots 00:28:00 - When it comes to a culture of driving innovation, do the ends justify the means? 00:30:30 - Amazon's next big business: Healthcare Links mentioned in this episode: Book: Behemoth, Amazon Rising: Power and Seduction in the Age of Amazon: https://amzn.to/2TxtWt3 Incumetrics Innovation Analytics: https://incumetrics.com/ Robin's website: http://www.robingaster.com Robin's Linkedin Profile: https://www.linkedin.com/in/robin-gaster-b58b385/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In this episode of the Idea to Value podcast, we speak with bestselling author, serial entrepreneur and innovation keynote speaker Diana Kander. See the full episode at https://wp.me/p6pllj-1Bk #innovation #curiosity #leadership We discuss what keeps companies and leaders from reaching their full potential around delivering innovation, and the importance of curiosity to find the truth. Topics covered in this episode: 00:02:00 - Diana's diverse background starting successful (and failed) companies, and how this was distilled into her bestselling book "All In Startup" 00:04:15 - The danger of going "All in" on an idea you've fallen in love with, before you know your problem is a "migraine level" problem 00:08:30 - The importance of Curiosity and how this was distilled in her latest book "The Curiosity Muscle" 00:11:15 - When was the last time you were surprised by customer or employee feedback 00:14:15 - The importance of honest, true feedback by becoming curious 00:19:30 - Don't ask your customer what they want. Ask them what they aren't getting from you, but getting from other service providers, or even aren't using any provider 00:22:00 - The importance of establishing Psychological Safety to overcome fear Links mentioned in today's episode: Diana's website: https://dianakander.com/ Diana on Linkedin: https://www.linkedin.com/in/dianakander/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with Christina Wodtke, author and lecturer at Stanford. Her resume includes re-design and initial product offerings with LinkedIn, MySpace, Zynga, Yahoo! and others, as well as founding three startups. See the full episode at https://wp.me/p6pllj-1Bj #OKR #focus #productivity #creativity We speak about the value of Radical Focus and Objectives and Key Results (OKRs). Topics covered in today's episode: 00:02:30 - How she began using OKRs and discovered their value 00:04:30 - When and how to use OKRs 00:09:00 - The challenges of setting OKRs, and how important Psychological Safety is 00:13:00 - What prevents people from meeting their goals 00:17:30 - The similarities of creativity in an Arts School and Startups 00:20:30 - Real creative people are productive Links mentioned in today's episode: Book: Radical Focus: https://amzn.to/3wzClud Christina's website: https://cwodtke.com/ Elegant Hack: https://eleganthack.com/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value Podcast, we speak with bestselling innovation author, facilitator and award winning innovation podcast host Aidan McCullen. See the full episode at https://wp.me/p6pllj-1AM #disruption #innovation #podcast #reinvention #metamorphosis We speak about reinvention and how it applies to innovation, as well as the power of using metaphors. Topics covered in this episode: 00:01:30 - Aidan's history playing professional rugby, and how this led to him having to transform and reinvent himself 00:04:00 - The difference between choosing to change, and being forced to change (mental models) 00:09:00 - The half life and careers in organisations is becoming disrupted. What it means to become Undisruptable 00:11:45 - Experiences from youth can make someone developed a fixed view of themselves, and how instead we can create a growth mindset by changing the stories being told 00:14:30 - The fascinating biology of metamorphosis, imaginal disks and overcoming the immune system 00:18:30 - The value of gratitude for all your previous experiences before letting go 00:20:45 - You need to reinvent ahead of the time when you need it, and the value of experimentation 00:23:45 - Innovation needs to look at new business models and portfolios 00:26:00 - "The assets are in the ashes" Links mentioned in this episode: The Innovation Show podcast: https://theinnovationshow.io/ Book: Undisruptable: A Mindset of Permanent Reinvention for Individuals, Organisations and Life https://amzn.to/3xco0nz Aidan's website: https://aidanmccullen.com/ Aidan's Linkedin: https://www.linkedin.com/in/aidanmccullen/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In this episode of the Idea to Value Podcast, we speak with author Mark Herschberg, helped to start the Undergraduate Practice Opportunities Program at MIT, dubbed MIT's “career success accelerator,” See the full episode at https://wp.me/p6pllj-1Ao #softskills #innovation We speak about the skills which are necessary to succeed in the future, but which aren't taught well enough at college. Topics covered in this episode: 00:01:30 - The types of skills which are required to become a good leader and manager but are lacking at universities 00:05:30 - Is it possible to improve soft skills? 00:08:15 - How to become more innovative by building different thinking modes 00:11:45 - Using mental models from one discipline and using it in a completely different field 00:14:00 - A case study showing the different ways which teams communicate, when not everyone has all the details 00:19:00 - The difference between rewarding outcomes, and rewarding making the right decision based on the information available at the time 00:22:30 - Is your company culture about permission or forgiveness? 00:24:45 - The value of peer learning groups Links mentioned in this episode: Career Toolkit website: https://www.thecareertoolkitbook.com/ Mark's Linkedin Profile: https://www.linkedin.com/in/hershey/   Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In this episode of the Idea to Value podcast, we speak with John Saunders, author of the Optimizer: Building and Leading a Team of Serial Innovators, former Wall Street sales leader and serial investor. See the full episode at https://wp.me/p6pllj-1An #incremental #innovation #change #optimisation We speak about what it takes for innovators to optimise their processes, and how small incremental improvements can lead to lasting impact. Topics covered in this episode: 00:02:30 - How leaders are responsible for change 00:04:00 - The value of incremental change and how small changes compound over time 00:07:30 - How to break down big changes into smaller, manageable pieces and involving the people who will be affected 00:10:15 - Writing down what changes individuals and teams expect to achieve 00:13:30 - How to speak about change with someone who is really resistant to change 00:16:15 - What if one individual is the one resisting the change? Links mentioned in this episode: Book: The Optimizer: Building and Leading a Team of Serial Innovators - https://amzn.to/34n5Vqt John's website: https://www.johncsaunders.com/ John on Linkedin: https://www.linkedin.com/in/jcs-optimizer/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com

In today's episode of the Idea to Value podcast, we speak with professional magician Butzi. See the full episode at https://wp.me/p6pllj-1Am  #magic #creativity #podcast #innovation We speak about his history in magic, what it takes to be creative, and the difference between skill and originality. Topics covered in this episode: 00:01:30 - How Butzi got started late in magic 00:03:30 - The importance of learning the trade before you can start becoming creative 00:07:30 - The difference between old, established tricks and putting new creative twists on these through stories 00:12:45 - When Butzi feels creative 00:14:45 - Some magicians want to invent new tricks, while others prefer to work on strong performance 00:17:15 - Is it possible for him to watch other people perform magic while still having a beginners mind 00:20:30 - The three pillars to developing a creative spirit Links mentioned in this episode: Butzi's website: https://butzi-speaker.com/ Crazitivity podcast: https://podcasts.apple.com/us/podcast/the-crazytivity-podcast/id1514736811 Butzi on Linkedin: https://www.linkedin.com/in/butzispeaker/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com