Podcasts about social triggers

Today George is talking about the art of creating unforgettable moments that resonate with your audience! Explore the innovative marketing tactics of brands like Barilla Pasta, who seamlessly integrate their products into customers' lives with creative strategies like curated Spotify playlists.Tune in and learn how to…Implement social triggers to craft experiences that resonate with customers' aspirations and strengthen brand loyaltyExplore the five key motivators behind why people share content: humor, credibility, education, social status, and controversyFoster creativity and innovation to devise original methods for integrating social triggers into your business strategyCustomize interactions and establish connections that customers uniquely associate with your brand identityDon't miss out on the opportunity to captivate hearts and minds…press play on today's episode!–We weren't meant to do this alone… Whether it be business, relationships, or life. This is why this is an invitation for you…to join us inside the Relationships Beat Algorithms Alliance!!!Click here for a summary of the Alliance because if you're coming here into the show notes, there's a good chance you already know! ;)—Discover the transformative power with one of George's top 10 books "Stillness Is the Key" by Ryan Holiday. In our fast-paced world, this book serves as a personal guide to navigating life's chaos, finding meaning, and achieving excellence. Shop here

Derek Halpern used to have arguably THE biggest internet marketing and business podcast in the world. And at the peak of it all, he just stopped making content and walked away. He walked away from it all to start a physical products brand, and he did that because he saw that it had massive exit potential. He wanted to build a brand he could sell. After taking a break from public speaking on stages Derek came back to speak at the most recent Capitalism Conference event. In this talk he shares how entrepreneurs can use psychology and social triggers to sell to just about anyone. If you're ready to build a 7-figure business you can sell that doesn't eat up all of your time, watch Ryan's FREE 4-part video series - The Perfect Business https://www.capitalism.com/perfect/?utm_source=CapPod&utm_medium=podcast&utm_campaign=episode

How many times do you lose focus each day? Your phone buzzes, you get distracted by a bird flying by your window or you suddenly remember, you need to go shopping while in the middle of work.It's annoying when we can't accomplish what we want to because we get distracted by every little thing that's going on around us. Here are the five practical steps that might help you be more successful and get more prominent in your niche. So, let's dig a little deeper.PLAN AS YOU GO TO BEDBefore you go to bed, plan out what your next day is going to look like. How often do you wake up, and then, you're rushing all over the place, trying to prepare for work or your day? The simple fix to this is to plan your day before you go to bed. Or, you can plan your day, first thing in the morning. Whatever suits you best!2. DO THE DIFFICULT THINGS FIRSTThe more complicated the tasks, the more time we spend thinking about that task, dreading that task and avoiding it. We avoid those difficult things as long as we can, much like a student puts off writing a paper until the night it's due. , this is perhaps one of the best ways to lose focus.So, how do you deal with it? You do the difficult things first, as uncomfortable as that is, it makes each day far easier to deal with and face. 3.ELIMINATE DISTRACTIONS Before you turn off your notifications, whether it's at work or at home, answer all your texts and emails. Limit your time that you give yourself, generally speaking, 15 minutes is enough time to get back to any folks who have contacted you.4. REGENERATE AND KEEP UP YOUR ENERGYFor every hour you work, you should be taking a 5-15 minute break. According to a post by Social Triggers, for every hour worked, a 5-15 minute break is ideal.5. CONSTANTLY REMIND YOURSELF OF YOUR ULTIMATE GOALSFinally, remember why you're trying to remain focused. If you're trying to remain focused so that you can be more productive, then keep that in mind. Oftentimes, people stop trying to be focused because they lose sight of the benefits of being focused.It's so that you can complete things in an efficient manner,, so that you can earn more of the most valuable resource of all…Time.Stay focused and concentrate and you will be able to achieve more, do more, and succeed in all areas of your life.

In this episode we chat with Danielle Rachlin, Certified Neurosculpting Facilitator (CNSF) about the little and big things that "set us off." Also known as emotional and social triggers, the SCARF model breaks down the reasons why we get triggered and how we can proactively prevent this in ourselves and others. https://neurosculptinginstitute.com/a-mini-lesson-in-effective-communication-by-danielle-rachlin-cnsf/ (Click here to learn more about Danielle and the SCARF Model) Support this podcast

So in today's episode, we're going to be talking about social triggers. I say these words all the time,  I say social trigger all the time. I reference it all the time. So I figured it was time that I put the real definition of it, how I see it into paper.. So social triggers, a term that if you Google what you're going to find first is Derek Halpern's blog and business, social triggers, which is absolutely amazing.Derek is a genius at everything he does. He studies, the psychology of marketing has been doing this for years. I loved Derik. I respect Derek. Derek's awesome. And so he built a business around social triggers, but when I referenced social triggers, what I'm really referencing. As I'm referencing more towards the lens of Jonah Berger.So I talk about a few books quite often, only one of them being contagious by Jonah Berger, probably the number one required reading for any entrepreneur that does marketing, but in Jonah Berger's book contagious, he talks about, you know, why things catch on, why people share things, why people post things, why people take specifics actions and he buckets those things into five buckets basically.So the reason that somebody would share something is education, credibility, controversy, humor, or social status, right? So back in the day we used to go on line, but like what makes something go viral? Oh, it's luck. It was never luck. We just hadn't really studied enough of it to figure out what it was. But at the, at the core of everything that's gone viral, there was a reason that somebody shared it. A reason that somebody shared it that benefited them cause people want to look smart. They want to look credible. They want to be seen, they want to be heard. They want to be respected.  So if a piece of content, a video, a post or anything gets posted and it helps them fit into one of those buckets. Well, the likelihood of virality is massive. The likelihood of it sharing is massive. That's the truth with it.  So when we think about social triggers, I'm not talking about viral content. The way that I think about a social trigger for me is just that a trigger, a trigger that when somebody hears something or sees something or feel something they think about me or they think about X business.So I'll give you an example when I say, just do it. Who did you think about? So when I say I phone, who do you think about? Those are examples of social triggers? Just like right now, when I say running shoes, You have a thought that pops into your head might be Nike might be Saucony might be Reebok, might be Adidas might be a company I've never heard of.When I say laptop, you probably have a thought that pops into your head. And most of the time it's probably going to be Mac or Android or Microsoft. If I say phone, you might think Android, I might think iPhone. Those are all examples of social triggers. So I'm going to actually read you Jonah Berger's wards before view my examples and how I built businesses by utilizing social triggers.Jonah wrote this on his blog. So everybody go check out his blog, check out his books. And if you don't have every one of Jonah Berger, his books, and you're a business owner, you're an entrepreneur. You do marketing, you're already losing the game. It's like required reading like you shouldn't be allowed to, to be an entrepreneur unless you read Jonah Berger's books. He's that good?  So share worthy stuff, capitalizes on triggers, sights sounds, and other stimuli that remind us of related products and ideas are another reason we share. Last year, which I don't know what year this was. NASA landed a Rover on Mars. We all remember this. It was an Epic undertaking. It required millions in funding and years of effort. The world cheered when the Rover finally touched down on the Rocky mountain Martian terrain and slowly rolled onto the dusty ground media outlets, clamored to cover this story and millions of people buzzed about the news. NASA was of course a static, but at the same time, another organization enjoyed some unexpected success.Now, before I tell you what this company is, I want you to think about this right now. So what we're talking about and what w what Jonah is talking about, what I'm reading to you, is when NASA landed the Rover on Mars. So obviously when NASA landed the Rover on Mars, there was a lot of media coverage, nationally, regionally, globally, all over the world. Everybody was sharing it. Why? Because I want it to be a part of it. It was a social status. I lived through this time. I was here for this time, like, Oh my God, look at that or I knew that person, or I knew this was happening, or I knew this was coming. If you think about what I shared at the beginning of this.All the media coverage, all the sharing, all the posts that you've seen fit into. One of those two buckets are one of those five buckets, right? Humor, credibility, controversy, social status, or education and you think about it. It had all the ingredients for it to go viral for it to go but then the other side of that is once it's shared, it also served as a trigger.And so as you sit here and think about this, ask yourself right now, what company or companies would have massively benefited by all the free press and free pre PR and free news coverage of NASA landing the Rover on Mars. Just think about it now, of course, like you might have thoughts, like maybe Elon Musk did because he's doing, you know, trying to get people to Mars. Maybe Jeff Bezos did because he has a space company. But it's actually simpler than that.  The number one company was probably the most excited if that NASA landed a Rover on Mars and all that coverage happened was Mars candy company over the same period that the Mars planet was in the news. Let me find this exact line over the same period that the Mars, the planet was in the news. Mars, the chocolate bar saw surprising uptick in sales. Mars bars are named after the company has found her Franklin Mars, not the planet, but all the attention to Mars the planet did something remarkable. It brought the candy to the foreground and showed us that sometimes viral success is in the hands of chance.No one can guarantee 10 million unique views, but most of the time, the content people choose to share isn't random by understanding the signs of virality, you can increase the likelihood that your content will be shared. No, I want to give you why is so profound, right? We have a brain, our brain is loaded with neurons and, and quite frankly, the thing I'm going to reference quite frankly, What I'm referencing is neural pathways the way in which we have memories. When we smell something, we think about something, right. When we see something, we think about something like, have you ever noticed that whatever car you own, if you own a car, whether it's a Honda accord, a Jeep Wrangler, a BMI W3C series, you name it. That the moment you own that car, you start to see all of those other cars on the road. And you're like, man, everybody's been buying this car lately. No everybody's already had that car, but it wasn't a trigger for you but now that you own one, there's a trigger that every time you see one, it registers a thought for you, right? It's a social trigger. Mars, when the Rover landed on Mars, a lot of people know that there's Mars bars, but Mars, the candy company.And so when they kept hearing Mars, the people that had memories or triggers associated with that started thinking about candy or chocolate or something along those lines. And so it's really important to understand how triggers work because in my world, the way that I've see triggers like in business and entrepreneurship is that you can do one of two things.You can either make a social trigger for you, your brand, your business, or something, or you can ride on the coattails of one and I've done both.  So if you think about, you know making one, Nike made one, "just do it". That is, that is a social trigger for them, for sure. Vital proteins, the college and company who I love to pieces cause I've been a part of it. If you think about it, they also made a social trigger around collagen and normally it's with the color blue. Right. But another one. Is when I say, Hey, do you know? And if it's a collagen, you're like, yup, hair, skin, and nails. That's also another social trigger, every time somebody thinks about their hair, they think about their skin. They think about their nails. They have an association with collagen and people are going around spreading that message.  So you can make one like that, right. Or you can ride one. The example of this would be like, let's say you're a fitness trainer. Let's say you're helping coach people. You could literally have every single one of your posts being out commitment and just doing it regardless of people feel, and you could use it, you could reference Nike and you're going to get credibility by using that word.People are going to authentically trust you because you are basically being a messenger of Nike. They're going to associate you with Nike, whatever that relationship looks like. And that's when you can ride on. So for me, I'm just going to actually give you a tangible example. When I was building civilized, caveman, the food blog that I used to own, I knew that I didn't have the chops or the credibility to really make a social trigger.I didn't really understand what they were at the time, but I knew that the name of the game back then was attention. And I knew that if I could get my recipes in front of more people, that they would send more people to my website, my website views would increase my visibility. It would increase. And then I would figure out how to build a business around it. And so some of you that are listening to this, remember, but there was one thing that I posted about it every day, no matter what, and it, for seven years, I did at least one post a day about this one thing. I even recorded sales videos, and ads and videos inside of costumes of this one thing.So, if you're listening to this, you don't remember civilized caveman, you don't know yet, but if you're listening to this and you do remember, I want you to think about what that word was. What was the one thing that I posted about every single day for seven years? You ready? Three, two, one, bacon.I posted about bacon every single day for seven years. Why did I post about bacon? Well bacon had all the ingredients of a social trigger. People were already posting about bacon all the time. There were bacon gifts, there were bacon toys, bacon fragrances. And I ran a paleo food blog, which I could eat bacon and I could talk about bacon. And I really don't love it bacon as much as I post about it. But what started happening is that as I consistently started posting about bacon, People started recognizing me as the bacon guy and all I was giving them was some way to describe it. Like, Oh, this guy posts about bacon. Oh, Andy has paleo recipes.And so then when I started thinking about that social trigger, what would happen? Well, somebody would go out to breakfast with two of their friends. They would be eating breakfast and then they would see bacon on the table. And then they would remember something. I posted a bacon joke, a bacon recipe, and they'd be like, Oh my God, you guys are so funny. It just reminded me. Oh, the civilized came and got told me the best bacon joke ever. Let me tell it to you. And then they're using my name. They're using me in that 86% of word of mouth marketing that we use every single day because every time they thought about bacon, they cooked bacon. They smelled bacon.All they could think about was me because I consistently mentioned it over and over and over again. Basically hijacking that socially trigger that somebody else had already built. I was just jumping on to utilize, to meet people where they were and find a way to bring them in. And then once that, and I also realized that I wanted to create my own, and I was interviewed on a podcast, my buddy Brett Hill, a long time ago. And he asked me what I think is the secret to world peace. And I just very quickly said hugs and bacon. And he said, nobody owns the domain. You should get it. And so I started using that hashtag and I started telling people like, Hey, this is the secret hugs and bacon hugs and I started creating my own.Then people started creating t-shirts because it was a funny phrase. It was easy to remember and they would tell all their friends and they would use the hashtag and everybody would be like, what's hugs and bacon, what tugs and bacon I'm like, they're like, Oh, it's this civilized caveman guy. He posts recipes.He thinks that's the solution to world peace. Guy's crazy. Even vegetarians and vegans, we're laughing about it because I just made a joke of it and it was humorous. And so those are two of the examples that I utilized when I did this. But I think the undertone, this that's really important to take away. Is that it's about consistency and congruency. So we sit here and we talk about our businesses and our businesses are known for one to three things. And if we can't accurately describe what our business is, then our customers can't accurately tell other people what our businesses.  So if we have 25 different focuses a day, our customers can't go talk about us. What are they going to talk about? They don't know but when you're consistent, like Nike, just do it. And every single thing you do fits under that umbrella of your brand, it fits into the  bucket of, you know, discipline or mindset or intentionality, or, you know, just do it or whatever that case is.And every road leads back to that. Every single thing you create as an asset. Every single person that shares for you as an asset, every single person that consumes your content is developing a trigger with your brand, about how to say it, how to describe it. And so these are how I see social triggers.So to summarize this pretty quickly, The way that I see it is it doesn't matter whether you make one, whether you ride on the coattails of one or whether you do both, it's just important for you to understand how this works and how the human brain works. Like we do it all the time. We'll be out walking around in public and we'll see somebody in shoes and we immediately know what shoes they are because we own the same ones. Or we'll be driving and pull up to a stoplight and somebody pulls up to us in the same car.  We have no idea who they are, but we'll just nod at them like this mutual form of respect cause we both drive the same car. All of these things are triggers and we are surrounded by triggers all day, every day.And in my opinion, the mistake that a lot of marketers make or business owners make is they try to recreate the wheel. They try to go against the current. They try to make it, I want to create this thing. I want to do this thing. I want to make it my own, rather than realizing where our audience already lives, the habits that they already have and the choices that they already make, and then understanding that  which is what I teach in our captains, the assessment, understanding that, so then you can jump in into their world and meet them where they are, which allows you to get in and develop a social trigger.  So that's what I wanted to cover in today's episode. And really what it is for me is it's really important just to understand it. It doesn't mean that there's an easy way to do it, or there's a hard wire that you need to do it, or you should do it, or you shouldn't do it.It's just important to understand that it's there and how this works, how the human brain works, how consumption works of content, how our job is to create businesses that have the ability to reach the masses and have other people do our marketing for them. We have to have a business that's loaded with value that puts content into one of those five buckets, humor, controversy, credibility, social status, or education.And then we want to make sure that, we're building a brand or a business or content or a product or a solution that has the ability to be a trigger that it's easy to talk about. It's easy to share. People want to tell their friends, they want to invite people in and that starts with understanding the customer journey, understanding the value that we provide and helping people get there because people can only share if they're in a positive state.If you have a product, a service where you promise somebody something, they don't achieve the goal. They're not going to post it. You promise them some content. You don't give it to them. They're not going to post it. And so these are the things that you want to think about. So when we think about that and I actually did this post, if you're in my Facebook group or on my personal Facebook, I posted about this the other day as an example.And I wanted to see and I asked two questions and I said, number one,  I'm going to be teaching a lesson on this or doing a podcast on this. What color shoes do I wear every single day? And 98% of people knew what color shoes I wore, which are pink. I wear pink shoes everyday. I'm also in a pink hoodie right now.And why do I do that? Well, that's a social trigger when people describe me, they're like, Oh, this guy always wear pink, or this is crazy dude with tattoos. He's always in pink shoes and this has happened to me before. I gave a keynote two years ago to an audience about a thousand and yeah. I wore my traditional outfit.  At what? A hoodie, I think it said work harder. And then pink shoes. I had a Mohawk at the time and some cute glasses, blue light blockers. And then I gave this keynote. I referenced my pink shoes. I called them out. I'm like, yes, I'm that guy. I won't put on a suit. I'm just as a former Marine with tattoos, a little bit crazy wearing pink shoes.And then what was really funny is like a year later, I was at another event in San Diego. There were probably 5,000 people there and I didn't remember anybody. I didn't really know anybody. And I had at least 15 people in two days come up to me like, Oh my God, you're the guy in the pink shoes you gave that keynote at brand builder summit with Ryan.Oh my God. I love that keynote, those pink shoes. I couldn't place it. Then I saw the shoes. And so, you have the opportunity to do this all over the place. And so I did that post just to see how people will respond or what people remember or what they do. I'm not saying you have to have a Mohawk, you have to have tattoos. You have to have pink shoes, but you have to be consistent and congruent in order to reap the benefits of the world that we live in and in the world that we live in people are surrounded by distraction. They're surrounded by input. They're surrounded by noise. And so if you don't stand out or if you don't have the consistency and the congruency with the same message to be there over and over and over and over again, it just gets lost in the noise and the shuffle with everybody else. But when you know who you are, you know what you stand for, you can make a trigger right on the back end of a trigger or just be consistent and congruent. What you're really doing is you're setting yourself up to win over and over because you stand out, you make it easy for people to talk about you, you post your content every day, and there's always a takeaway. And that's where the momentum starts to build. And it's not created overnight. It's created every single day one step one.. And eventually once you affect critical mass, you really can't get off of it. That's the backbone in which everything is built with.  So if you haven't read the book contagious just yet by Jonah Berger, I highly recommend checking it out. I really don't think you should do anything in business or marketing without reading it, even if you're not the marketer, even if you have a COO, you have a team that does it, it's about understanding. And it'll give you a better lens on how to converse, how to communicate and what you can do to help build that of your business and get it spread out there with traffic. Earned media owned media paid media. But right now what we're talking about is earned media. And if you're wondering what I'm talking about, I cover this in our lighthouse method course, but that's what I wanted to share today.Those are social triggers. Those are some of them, examples of how I use them. Those are the way in which I see them, how I try it. And so what I would love to know from you, I would love to know you can send me a DM. Hit me up on Instagram tag me to post. But like, what are your favorite social triggers that you recognize in your life right now? Or what are the ones that you want to create? Like open dialogue about this? Any time I love learning. I love seeing, and I love supporting. And so just think about it where the social triggers that you're already utilizing in your business, right? Like, Oh yeah. I actually, I do post about this all the time.I'm constantly posting about company X and we work in alignment. I support what they do. And so you have a social trigger sometimes that if somebody is interested in what you have to offer and they see company X, they're going to think about you, right. And then start thinking about the social triggers that you want to be including.Where can you go? Like, where can you capitalize on attention? Where can you ride the coattails of something that's already been created? Or the mass media is investing massive amounts of money in. And you can insert yourself consistently into that conversation so that you can meet people where they are, and then give them the depth that you have to offer.Those are my thoughts on social triggers. I love you all. I will see you in the next episode, please make sure you tell your friends. I want more people listening to those podcasts so I can keep giving away all the secrets. Cause there are no secrets, but I'm just a horrible liar. And if you guys ask me questions, I can't lie by omission either. And so even if I'm normally paid for it, I kind of just have to say it cause it's the only way I can sleep at night. So that's it. Tell all your friends, get him here. www.mindofgeorge.com. I'm sure I'm going to cover that in the outro as well. I love you all. Send us your questions. Let us know how we can support you.All the episodes are in www.mindofgeorge.com. I will see you online. I will see you in the acts episode and have a beautiful day. And remember that relationships always beat algorithms.

Show Notes: https://outdoorsonline.co/009 Michael O’neal, the host of the Solopreneur hour podcast is on to share some great tips and stories about building a brand online.  We find out how to become a pro, the six mistakes to avoid as a pro podcaster and some automation hacks that will keep you going strong.   Show Notes with Michael O’neal 02:30 - Michael’s rennch site is where he renovates old Porsche's . 05:30 - Michael hung out with Pat Flynn from Smart Passive Income early on in his online career. 09:45 - We talk about Kartra and the resource of what they do. 13:55 - Here’s the video of the Six Huge Podcast mistakes to avoid. 18:00 - Traffic and Conversion conference and Ryan Levesque's book Ask were noted here.   19:35 - Art of the Interview is Michael's course. 22:45 - Derek Halpern from Social Triggers 23:35 - Social Jukebox is a good tool for sharing old content. 27:15 - I note Hindenburg and the power for editing your podcast.  You can take a look at Hindenburg Pro here. 29:35 - Here are a couple of the automations that Michael has on youtube. 31:15 - Conference Topia is another of Michael’s resources online. 39:00 - The Sexy 7 Books that Michael Recommends 41:45 - Steve Simms and Blue Fishing was a great book 55:15 - Snarky Puppy and a few other key drummers 57:00 - PodFest and Social Media Marketing World and Traffic and Conversion in San Diego You can find Michael at the SoloPreneur Hour   Resources Noted in the Show Ask by Ryan Levesqu Blue Fishing by Steve Simms Videos Noted in the Show 6 Huge Mistake to Avoid   Six Mistakes that will kill your podcast The Sexy 7 Must Have Books   Conclusion with Michael Michael shares some of his best tips on automation and productivity, podcasting, branding and a lot more.  Find out how to introduce your guest correctly and why it's so important.  If you do these things right, the pros will notice and you will get better guests. Show Notes: https://outdoorsonline.co/009

We have become so dependent on social media for our entertainment and as an entryway into others' lives that we ignore the impact it actually has on our own lives. The reality is, people are constantly showcasing the best pieces of their life on social media. which leaves us comparing our true reality to our friends' idealized, perfectly Instagram filtered feed. This doesn't mean you need to get off of social media. Instead, you need to be intentional about how you spend your time and energy on social media and work on the following 3 habits: 1: Reduce your time on social media: use phone reminders, limits and check your screen time. 2. Assess where your negative comparisons are coming from and make the necessary changes to stop them. 3. Redirect your focus on the things that really matter. Listen to this episode to hear more about the social triggers caused by social media and how you can stop comparing yourself! To connect with #CreatingYou and learn more, visit us at www.creatingyouonline.com

Today's guest contacted us to come onto the show and we didn't know what to do. He wanted to come on and share their mission for overcoming rejections  and actively seeking a NO. Back in 2014 we had a guest on the show called Andrea Waltz, who is the author of the book Go For No She is a lady who quite simply wont take no for an answer, but unusually it is the no's that she actively seeks out, and not like the rest of us the much more appealing “Yes's She believes that we are the products of our self-limiting beliefs in life. We are frightened of what people are going to say. We are frightened of what people are going to think. We are frightened of people saying “No” to us. How The Dots Joined Up For Leo Well todays guest was so inspired by Andrea Waltz's quote..."You can achieve EVERY goal and reach EVERY dream by simply hearing NO more often!" He has kicked off a group with "The Summer of A Thousand NOs". As he says "You don't need to commit to hearing NO one thousand times this Summer only that you will commit to asking for what you want more often. You should make a NO goal for the Summer, though. None of us have control of the YESs we may get but we can, to a certain, extent control the number of NOs we get." So why did the message resonate so much, when all of are bombarded by people motivating us to be bigger versions of ourselves. And what has been his favourite most creative way that he has received a rejection during his Go For No mission Well lets find out more, as we start joining up dots with the one and only Mr Leo Quinn Show Highlights During the show we discussed such weighty subjects with Leo Quinn such as: We discuss how Leo first bought the book over even years ago but could never see the message until now  Why the frivolity of youth is such a barrier to overcoming obstacles in business and life. Leo believes 100% that you should Never accept a no from someone who doesn't have the power of saying Yes" And lastly...... Leo can see an increase to his bank balance in just one month, which is testament to this mindset shift. How To Connect With Leo Quinn Website Facebook Linkedin Twitter Return To The Top Of Leo Quinn If you enjoyed this episode with Leo Quinn, why not check out other inspirational chat with Clayton Morris, Dorie Clark, and the amazing Niall Doherty You can also check our extensive podcast archive by clicking here – enjoy Audio Transcription Of Leo Quinn Interview Intro 0:00 When we're young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here's your host live from the back of his garden in the UK. David Ralph. David Ralph 0:25 Yes, hello. Hello there. Good morning and welcome to infuse Yeah, stick episode of Join Up Dots. I'm going to enjoy this conversation today because he it fundamentally brings together what Join Up Dots is all about is about going for things even if you haven't got the answer just going for it. And sometimes you going to do well, sometimes you're not sometimes you're going to get a yes. Sometimes you're going to get a no and more often than not. You're probably going again, though. Well, today's guest contacted us to come on the show. And to be honest, we didn't know what to do. He wanted to come on and share his mission but overcoming rejections and actively seeking and know. But how do you say yes, if he actually wants to know where we say to us? Now he's on the show. Now back in 2014, we had a guest on the show called Andrea waltz. Who is the author of the book go for know funnily enough, she is a lady who quite simply won't take no for an answer. But And usually, it's the knows that she actively seeks out and not like the rest of us the much more appealing yeses. She believes that we are the products of our self limiting beliefs in life. We are frightened of what people are going to say we are frightened of what people are going to think and we have frightened of people saying no to us. Well, today's guest was so inspired by Andrea Waltz, his quote, you can achieve every goal and reach every dream by simply hearing no more often, he's kicked off a group with the summer of 1000 nose. As he says you don't need to commit to hearing no 1000 times this summer. Only that you will commit to asking for what you want more often, you should make a no goal for the summer bow. None of us have been control of the yeses we may get but we can, to a certain extent control the number of nose we get. So why did the message resonate so much when all of us are bombarded by people motivating us to be bigger versions of ourselves on YouTube and TV and got the second podcast as well? And what has been his favourite most creative way? But he's received a rejection during his gopher no mission. Well, let's find out as we start joining up dots with the one and only Mr. Leo Quinn. Leo Quinn 2:31 Morning. Good morning, David. Disappointed to be here. I was really hoping to get a note my request to beyond but you give me a yes. So I know. It's a strange old David Ralph 2:41 fame. When I sent the email back. I was thinking he wants to know but I actually want to speak to him and how do I do this? And I must admit for the listeners out there you don't know but Leo sent me an audio tape of rejections and they sort of ranged from people just say no quite politely to people getting quite annoyed. There must have been about 10 to 15 of them how many of you got now Leo? Leo Quinn 3:06 I'm up to 396 that is David Ralph 3:09 like one night in my bedroom Genova. So what why have you gone for this? Why have you wanted and we start with Andrea waltz First of all, because that Join Up Dots the of the episode. So she was back in 2014. And I remember her saying, Go for knows. And I didn't quite get it at that time. And I was kind of thinking, you know, that's just seems a stupid way to go. I see now in a totally different way. Why did you see it? Leo Quinn 3:41 Well, I'm embarrassed to admit that I bought that book 11 years ago, and go for now I March 26 2008. And I only realised that because I went back to the page on Amazon. And it told me and I had been looking for a project to do this summer. And at that point, I read the quote that you are he said I can achieve every goal and reach every dream by simply hearing no more often. And for some reason, I'm may 23. That really made an impression on me. I decided that was going to be my summer project because even though I bought the book 11 years ago, and I talked about the book constantly, I use these storey about you don't want to buy any life insurance, do you? I tell that storey constantly not my local marketing talks. I've never once intentionally increased my failure rate. So I decided that this summer, I was going to do it. David Ralph 4:27 And has it been a game changer for you? Leo Quinn 4:31 Absolutely. I can honestly say that prior to this project, I had not heard no in my business life 100 times much less 392 or 1000. And it's because I bent over backwards to avoid hearing No, I've done a lot of direct mail in my life, I send a lot of lumpy mail, it's weird things you send in the mail to get people's attention. I never once followed up and say hey, I'm the guy that sent you the whatever it was, and continue the conversation that way. So I've done a lot of things to avoid hearing know. So I, as I say, I certainly haven't heard it 100 times before this project. So it really has been a game changer. I really now don't fear no, on the phone, I have to do more in person knows for the rest of my during the rest of my 600 and how many ever it is 604 knows that I have yet to get this project. So that's one of my goals is to increase the number of important knows, I think I conquer my fear of telephone notes. David Ralph 5:25 Now, with your business, let's frame what you do for a living because this is a kind of side hustle project. Most people that come on Join Up Dots. They talk about what they do for a living, but basically is actually just to help you develop your business and then maybe develop a side hustle later on where you can take it off into different areas and teach other people to go for knows I imagine. Leo Quinn 5:48 I'm a marketing consultant, I call myself a small business marketing consultant, I I like to call myself an implementation meaning I want to work with a business owner who knows everything they should be doing. They've been to the seminars, they've gotten the books, on marketing, they know what they should be doing, they just don't have time to do it. So my goal for this project was obviously to get more clients. And so far, most of the knows I've gotten have come from pizza shops here in the United States, because there's a million of them, I'm never going to run out of people to tell me know, they're easy to reach the foot, they've answered the phone, the owner probably isn't going to answer the phone, but he or she is probably within arm's reach of the phone. So that's why I decided there I've since branched out into other niches. But I wanted to start with that one because I knew there'd be a tonne of them. And when I first started, I had no idea how easy or hard it would be to get 1000 notes. So I figured I pick a niche to where is that where there's a tonne of them. So far, I can trace 1200 dollars in extra income that I wouldn't have without this project. And I started the project on July or June 10th. So just over a month. David Ralph 6:55 That's brilliant, isn't it that that is rock hard evidence. Getting out of your own way is the key to success. Leo Quinn 7:03 And I'll tell you, I'll be honest with you, I haven't made dollar one from the calls I've made. But I've made all this money by being public about my goal. And people asking me about it and saying Oh, tell me more and then signing up as a client. So it's really been an interesting result. Now, why David Ralph 7:20 have you been going for the nose now? And could could you have done it earlier? Because you know what, why I asked that I had a guy on the show, he must have been about episode hundred and 10 or something it was a long time ago. And he was a 17 year old entrepreneur called Houston GM. And he was a great guy who was in school, when he got a motivational speech, but really wasn't motivating at all about just get out there. And you know, get yourself a job and work for 40 years and then get yourself a pension and then die basically. And he fought No, I'm not going to do that I'm going to get out there straight away and make things happen. So he wrote a book at the age of 17. And he wrote 100 people to get a forward. So somebody would write a nice being at the beginning. And he got rejected 100 times, and he's hundred and one was Donald Trump, who now now he should have gone 202 I would have said 100 and kept moving on. But Donald actually wrote back and he wrote the foreword of fat. And he was saying, you know, I could have stopped at 9998 and just thought it was going to happen, he would have gone to 1000 because he knew that it would ultimately occur. Now he's at the age of 17. And he understood that. Why is it taking us so many, many years and wanting to take us all so many more years? when Ben Houston gun to understand the concept, Leo Quinn 8:44 I think probably the frivolity of us, I thought I would have, you know, forever. I've you know, I started looking ahead thinking ahead. I have a lot of older relatives and I see how ages affecting them. And they have children to take care them I don't. So I'm going to have to be rich uncle Leo, to make sure that my nieces and nephews take an interest in my care. So that's one of my primary motivations. I know I've been fairly successful not or avoiding. No, I want to see what happens when I actually go at it head on. David Ralph 9:17 I've never had a rich uncle could could you adopt me Leo? Would that be Leo Quinn 9:21 what? We can talk about it? Absolutely. David Ralph 9:23 Will you push me on the swing? If I come across? Yeah, absolutely. Yo, yo, support me out. So So what was the first go? Your know your go for? No. Was it? Was it an easy one? Are you getting bigger and bolder? With the things that you're actually asking for? Leo Quinn 9:41 Yes, actually, my first No, I'll tell you, I have a dent in my fender. And I want to get it fixed. But I don't want to pay. So I sent pictures of my dentist to a robot Auto Body Shop I've used before. And he called me up and said it's going to be 200 to 2400 depending on it's a couple things. And I I asked him I said well, would you be interested in trading, I'll build your website, I'll help you with your social media in exchange for the repair. And he said, Now I really want to get out of the business and it's not profitable anymore. So that was really my first know. That actually happened on May 28. David Ralph 10:18 And so you do you leave it then you don't go back in and try to get that result. You're just happy with the No, Leo Quinn 10:26 I'm happy with it. No, that was my first no in my summer of 1000 nose. So I was very happy with my sense contacted other auto body shops, I I think I've gotten three or four more knows, I really want to get up to 10 nose before I decided probably have to kind of fix it myself. So hopefully I'll find somebody that I can is willing to barter. David Ralph 10:43 And could could it be something you know, in a local area? Could you be the person that people want to avoid? When they think Oh god, he's that guy. He's never got any money. He's always asking for something. But he's gonna say he's gonna lend us a sheep for the weekend to move along. If we can do it, you're going to become that guy? Leo Quinn 11:02 I don't think so. And I'll be honest with you most of the nose, I've gotten her out of town. So I started calling now these pizza shops out of town because I the local pizza shops and local businesses I want to go into personally because I think it's a lot harder to say no to somebody if they're standing in front of you. So I've built up my callous making calls out of town. I'm going to know the second bunch of knows I have to get more in person. David Ralph 11:26 Well, okay, so so let's take it from you for a moment and throw it over to our listeners who probably unlike most people, and the last thing that they want you to know they want positive because it kind of makes you feel good, a little bit warm. And no, it's just end of game. Well, what would be the first thing that I've got to think about? Because this is a muscle isn't it? We're talking about we're developing a muscle where we can move on and lift stronger and stronger beings to get that result. What do you think would be one of the first things I can do? Leo Quinn 11:58 Do a go for stunt? No. And there's a guy named g8 gang he's a known as the rejection therapy guy. And he came on the scene 2013 1415 one of those times, one of those years with his hundred days of rejection. So he made a goal to get rejected once a day for 100 straight days. And he actually videotaped these. And he would do things like asked to borrow money of a stranger. He he acts you bought a burger burger place and then went up to the counter and asked for a burger refill. He knocked on somebody. He's knocked on somebody's door and asked to play soccer or football in the backyard. And they said yes, the burger refill. People said no. He really became famous when one of his videos went viral. It was the video of him going into a donut place and asking them to make him a collection of donuts that looked like the Olympic rings. Was it during the Olympic time? And they said yes. So he videotaped that he put it online. And that's how he came to fame. So come up with something like that. That's fun, and will make people laugh, and isn't going to change your life one way or the other. I I've done one step know so far. I we I was on a toll road here in New York. And the toll was 30 cents I ended the ticket I waited for him to say 30 cents and then I held up $1 lottery ticket next day, can I pay with this lottery ticket? You smiled and said no. So you know, do something like that that's doesn't have a lot of emotion attached either way, but it sort of helps you build the muscle, David Ralph 13:30 I would have taken that lottery ticket when you for the sake of you know, it could be a winner? Leo Quinn 13:36 Absolutely. If he had 30 cents in his pocket, it David Ralph 13:38 would have been a good deal for him. And so he was sitting there just being sort of a negative outlook. Well, I would think God, what's the chance of this happening? No one's ever done this to me before. I'm going to map that out. That is the 30 gone go through unless he's on CCTV. And they've been he's money laundering or something? I don't know. Unknown Speaker 13:56 Exactly. David Ralph 13:56 Yeah. So so there's always differences for it. But no, I would love to ticket. So let's look at it. So they start on something quite small, like this guy. So in an office situation where most people are, what what can we do? What can we do to get to know first of all, do you think? Leo Quinn 14:15 Ask someone to go to buy you lunch? As someone who buy your coffee, donuts? Something like that? I David Ralph 14:21 can say in order kitchen, and then say to somebody you don't say I haven't got any money? Would you mind lending it to me? He would say I don't want to buy this myself. Would you buy it? Leo Quinn 14:33 Right or ask for a discount? Hey, can I have a nice guy discount or a nice gal discount? David Ralph 14:38 Because there was a guy that I saw online that would just go up to people and say, I photocopy I don't know if you've seen this it was an A? Yes, yeah. And the person was standing at a photocopier and people were lining up to do photocopying and a person would you steam up and go slowly, I need to photocopy Can I get to the front? And everybody you should have gone? No, you get to the back. We're all waiting to photocopy but because he did it in a certain way. He just got to the from now with yourself. We're not saying it's about saying it in a certain way. We're just saying it's about saying it and learning to deal with the rejection. Leo Quinn 15:18 That's right. And I think what you're talking about is probably had to do with David Cialdini, or is it David Cialdini, the persuasion guy. And if I recall the storey correctly, Robert Cialdini, if I recall the storey correctly, people would walk up and they would say, Can I get in front of you because I have to make some copies. Now these people are standing in line at a copier, it's sort of a given that you're there to make copies. But apparently that word because gave it more credibility or more strength, and people were more likely to let you ahead if you had said something after the word. Because now David Ralph 15:53 I've got his book on my shelf called influence the psychology of summing up, I can't quite see it otherwise. And it was fascinating how we've all got the abilities to revolutionise our prospects in life, just by understanding the Social Triggers and the way that people operate in a kind of a herd scenario. And operating in a totally different way. If we if we go to the same way everybody else does, which is going to get the crumbs on way. Leo Quinn 16:24 Exactly. Right. Exactly. Right. And I think one of the main examples that you'll hear, maybe from dating, websites and things is the guy who goes up and asks every propositions every woman in a bar is going to get slapped a lot, but he's also going to go on a lot of dates. David Ralph 16:40 Yes, yeah. And that's why this is one of my day to day, you've led me into a subject here. Because I always say to people, you always see the ugly guy with the absolutely drop dead, gorgeous woman. And you always see that and you think How the hell did that happen? You know? And it's basically because that guy is so used to being rejected by here, chances aren't with anyone. And the really good looking girl doesn't get asked out by anybody, because we all think that she's gonna say no, so we don't so the ugly guy just steams in and catching. It's It's beautiful lady love making time by the end of the evening. And he's getting high fives from everyone he means by easy. So his rejection thing, isn't it? He's got use. And so he can move on. He doesn't Leo Quinn 17:29 care. Yeah, absolutely. Now do we have to David Ralph 17:32 care at certain times, though? He is some kind of social structures were going for no would be just wrong, for example, like, you know, in an Undertaker's or somewhere, you know, are there places that you wouldn't go it? Or you say, No, I can do know, wherever I want? Leo Quinn 17:49 Yes, I've thought about this because particularly with the stuffy nose, stuffy nose could tend to embarrass someone, or they're not qualified. You know, somebody said never accepted know, from someone not empowered to give you a yes. And so I'm very careful not to try this on somebody who might be embarrassed by the question or something like that. But other than that, I can't think of too many examples of where asking for a know what wouldn't be appropriate. David Ralph 18:25 Right? So you go up into a Starbucks person, and you don't ask the person at the counter, you ask to speak to the manager to you? Leo Quinn 18:31 Right, that would be how I would do it. Yeah. David Ralph 18:33 And what would you do in the undertaker, would you go in there? I just I'm interested to see how your brain works. Because you know, you're you're on this journey. It's developing a superpower. That there's a there's a thing on Netflix. I don't know if you've seen it called afterlife with Ricky Jabez. And I have, if you've got Netflix, look this out. Because even if you don't like Ricky Gervais, he's really is the first episode. It's got some quite strong language in it. But you understand why and effectively. He's a nice guy, he does his best. He really supports everyone. And then his wife dies of cancer. And he thinks well, what's the point? Why? Why have I been nice to everyone? Because, you know, this is how life treats me. So he decided to just be totally honest, and and mean to people basically, you know, and get on with his life. And he closes it as a superpower. He says, you know, nothing can happen to me. If I overcome that ability of holding myself back. He just he just free to live his life. Leo Quinn 19:37 Right, right. And it is quite freeing it. We all one of the reasons people don't like hearing rejection is they like to be liked. And they're afraid that asking for what they want will appear pushy, and that people will like them. But as many people have said, People aren't thinking about you. They're thinking about themselves. And I realised that 10 seconds after these people hang up on me or whatever they forgot to about me, they're on to something else. So no sense of me worrying about it, because they're certainly not. David Ralph 20:06 Now, I'm going to play some motivational words now. And I'm going to come straight back to you. But these are the words that Jim Carrey said, and it's worth hearing them again, he goes, my Jim Carrey 20:14 father could have been a great comedian, but he didn't believe that that was possible for him. And so he made a conservative choice. Instead, he got a safe job as an accountant. And when I was 12 years old, he was let go from that safe job. And our family had to do whatever we could to survive. I learned many great lessons from my father, not the least of which was that you can fail at what you don't want. So you might as well take a chance on doing what you love. David Ralph 20:41 Now, the two words that jumped out bear for our conversation is the word safe. And taking a chance. Now, you are now in that ability to see past safe and seeing the opportunities past safe. Do you think this is going to fundamentally changed the way you operate going forward? Or is it just a phase you're going through? What now you've gone to this point? Is it then going to be done 1000 and stop? Or are you just going to keep on going 10,000 20,000 30,000 Leo Quinn 21:17 I'm going to definitely keep on going. I in Andrea's book, she talks about the different levels of failure or pursuing failure and one of those is failing exponentially. So my hope is at the end of 1000, I'll be able to hire people to get more nose for my company every day. So definitely, it's something I'm going to continue doing. I read a great meme online the other day that said no guts, no storey. So I'm getting new storeys every day fun storeys that will be hopefully entertaining and encouraging to people. So I'm definitely going to keep with it. I actually keep I have a chalk name tag that I wear when I'm out and about and it has a number on it. Right now the number is 396. And I enjoy changing that number. I enjoy people coming up and asking me what that is. Sometimes they'll say it's my IQ. But most of the time, I'll explain that. I'm pursuing failure. And so far, I've been rejected 396 times this month or what this year. David Ralph 22:14 And that leads into a quizzical conversation, or did they just look at you and go, Okay, I don't really understand why you're doing that and walk away? Leo Quinn 22:23 Oh, no, usually a quizzical conversation, I usually wear it at networking events. So they're there to promote their business and find about other businesses. So most people are David Ralph 22:32 interested, some people say they're going to do it. Rarely do I find people that actually stick with it, because it's hard. It's that public persona that is quite difficult to sort of shake off what people expect you to do, and how people expect you to be there was a guy on my show, again, reflecting back through the episodes called Tex Allen. And he was a guy who, basically he going to Starbucks or some shops, and he'd see people just on their phones in the queue just sort of like looking down clicking away. And he would be served by people that barely looked up at him. And he thought, this is getting ridiculous, you know, no one is looking anyone in the eye anymore. We're all just staring down at our devices. And so he decided to wear a red nose like a clown. And he would just put it on his face and go out for the day. And what he wanted was people to say, you know, what's with the nose, you know, what, what's with the red nose and actually bring into conversation and his whole business stem from that. And it's cold from memory, what's with the red nose? Or why the red nose. And he's taken back ability of shaking off those, those shackles. And he now coaches people and be more competent and being more vibrant in personal situations and public situations. And once again, getting out the way it's a different way. But it's still a nose, you're going for 1000 nose and he just went with one. Leo Quinn 24:00 That's exactly right. How are you familiar with the Scott Ginsburg, on fake leave, think of his name somewhere in the back of my mind. Well, name tag, Scott, he has been wearing a name tag for at least 20 years, every single day. It says My name is Scott. He has also tattooed to his body. So he's never going to lose the record for wearing a name tag. But that's his exact thing. He wanted to get more people in the conversation. So he wears it everywhere. And he's turned it into a great little business name tag, Scott. David Ralph 24:31 Because I said to my daughter the other day, I said you should have a name tag that says, I really like you. And she said, No, no, that just be mad, that just be creepy. And I said no. People will smile. And she said No, No, it won't. It'd be like, No, I wouldn't do it. And we had this discussion about are people looking for that. That connexion and they're frightened of it? Or is it the case of we shouldn't have that connexion anymore? Now she certainly says no, it's creepy. Why would you do it? But I think people would like man, what what do you think? Leo Quinn 25:04 Well, it's different for a woman than a man. I think particularly in these times, you're wearing a name tag, you're going to have people staring at your chest all day. And that can be uncomfortable, I suppose. So I certainly understand where she's coming from. It doesn't have to be a name tag, it could be anything is talking about name tags. Back in 2005, I wore a name tag that scrolled a message like under a bank sign. And I'm not sure I haven't been to England since 1988. So I'm not sure. But in this country, some banks have large signs. And underneath, there's a scroll with the weather or rates that the bank is offering. There's actually name tags, you can buy the do that on your chest. And I wore that at a seminar many years ago. And really, tonnes of people came up to me to find out what it was. And they would read it and was quite a game changer for me at that particular seminar. But definitely anything that gets people coming up and talking to you is worth trying. But it does take a little David Ralph 26:00 courage to do it, I'm going to share something I've never shared in an episode of Join Up Dots. But this is a real exclusive. But the ladies in my family, they're quite they're quite welling down on the chest area. It's a family trait that runs through. And quite frankly, they're not lacking in that regard. And my eldest daughter used to go to the pub, we have a really tight t shirt that said, right across, you can look but then you've got to buy me a drink. And she used to wear that all the time. And she used to go out and she said, never bought a drink once and she'd come back. That was a little badge of honour, I suppose

Hi everyone, today I'm talking to Derek Halpern of Social Triggers, a popular online marketing blog. In today's interview, we talk about how Derek went from being a celebrity gossip columnist to a corporate employee in a Fortune 100 company, to striking it out on his own again as an entrepreneur and the content strategy he used to grow Social Triggers from nothing to 70,000 subscribers in just 16 months. (Today his website claims 300,000.) Click here for show notes.  Leave some feedback: What should I talk about next? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu

Derek Halpern from Social Triggers, Omar Zenhom from The Hundred Dollar MBA Show, and Chris Ducker, author of Rise of the YouPreneur share unconventional ways to network with people, give you the rundown on how to build your inner circle and teach you how to be the best entrepreneur you can be. Here’s what Travis,… The post Build Your Network (http://www.buildyournetwork.co) . For information regarding your data privacy, visit acast.com/privacy (https://www.acast.com/privacy)

In the age of social media is email still relvant? If so, how do you grow your list? What makes a good lead magnet? Do I need a lead magnet? This is all discussed in episode 630 of the School of Podcasting Sponsor: Podcast Engineering School [1:38] Podcast Engineering School – next semester starts September 18th and runs through October 30th. The classes are live and Chris packs the 2-hour classes with tons of information Today I did a quick search on Indeed.com for “podcast engineer” and saw quite a few options Program Includes: LIVE Interactive Online Training Two Mentoring Sessions with Chris Curran Major Discounts on Software and Plugins Lifetime Access to the PES closed community Certificate of Completion EARLY BIRD PRICING IS NOW – SIGN UP TODAY AND SAVE BIG https://podcastengineeringschool.com/ What Makes a Good Lead Magnet? 3:23 Thanks to Win Charles from the Ask Win show, Matt Rafferty from the Author Inside You podcast, and Jerry Williams from the FBI Retired podcast for contributing Ryan Deiss at Digital Marketer defines a lead magnet as “a small chunk of value that solves a specific problem for a specific market that is offered in exchange for an opt-in. My buddy (and co-host of the Podcast Review Show) Erik K Johnston did a whole episode about lead magnets. Today we talk about email lists and why you might want to start using one.  OptinMonster (which is a great tool/plugin for capturing leads) breaks it into seven parts: Solves a real problem – if your lead magnet doesn’t solve a real problem that your customer avatar has, or if it doesn’t give them something they really want, it won’t work at all. Promises one quick win – your lead magnet should promise (and deliver) one quick win for your avatar. In other words, it should help them to easily achieve something. Super specific – don’t create a lead magnet about something general. The more specific you are about the benefit of your lead magnet, the better it will convert leads. Quick to digest – PDF checklists tend to convert really well because they are so quick and easy to digest. eBooks or lengthy reports may make your prospects feel overwhelmed. High value – your lead magnet should have both high perceived value and high actual value. Instantly accessible – your lead magnet will work best if it is something that can be delivered right away. People love instant gratification. Demonstrates your expertise or Universal Value Proposition – when someone consumes your lead magnet, it should demonstrate your expertise or your unique value proposition. This helps turn leads into customers down the road. Here is a list of 69 effective lead magnets (no email required) Advantages of an Email List? 17:44 The biggest advantage of an email list is you are one click away from your desired call to action, and more than likely you have someone's undivided attention. Most people (hopefully) are not reading their email while driving, etc. You can email your list directly and not have the information appear on your website. You are in contact with your engaged audience. 2000 Facebook followers is not the same as 2000 email subscribers According to a 2015 study, 3.57% is the average open rate. So if you have 1000 subscribers, 35 will open your email Derek Halpern of Social Triggers sent his latest post to his email list and his twitter account Here are the results he got: 50 people clicked on his link from Twitter 1,200 people clicked on his link from his email list His email list might be twice as large as his Twitter following but it still generated about 24 times more clicks. Even your grandma has email. Where To Start? 21:38 Mailchimp is many times the place you start. Why? It' starts free (but if your list grows can be expensive). There are many, many companies out there. I've used Aweber before moving to Convert kit. Aweber is $19/month for 500 subscribers or .038 cents per subscribers Convert kit is $29/month up to 1000 subscribers or  .029 cents per subscriber MailChimp is free up to 2000 subscribers but limits the number of emails sent out in the month to 12,000. If you have 1000 subscribers and wanted unlimited emails per month it would be $15 a month at Mailchimp  Do I NEED an Email List? Do you need an email list when you starting a podcast, no. But, I hear time and time again that someone in year three pivots their show in a new direction and really, really wishes they had started an email list. Be Very Careful With Affiliate Links Both Amazon Associates (amazon's affiliate program) and Mailchimp have it in their terms of service that sending email with affiliate links is against the rules. Take the Time To Learn Your Email System One of the things you should do upon signing up for an email service is to take the time to go through whatever tutorials they have. For example, I use Convert kit and to make a long story short I'm not using half of the features. When I was at Podcast Movement, I went to their booth, explained my situation and the rep show the features I could be using, and show how easy it is to use. With this in mind, I still need to take the time to learn the system. There is no sense spending money on a system that sits dormant.  Example of Podcast Lead Magnets Erik K Johnson has 17 Ultimate Podcast Interview Questions David Hooper of Big Podcast has 25 podcast episode templates (bottom of the page) Daniel J Lewis has 20 things you should do before recording every podcast episode (right sidebar) He also has an email list devoted to pointing out great deals at Podcastingdeals.com I have a resource to help you write better Podcast Episodes titles at www.schoolofpodcasting.com/headlines I also have a video series for those thinking of getting into podcasting that walks you through the first few steps at www.schoolofpodcasting.com/babysteps The Question of the Month 28:50 If you've attended any podcast event, was it worth it? If so, why? If not, why not? Please send those in by 8/24/18 go to www.schoolofpodcasting.com/contact if you are emailing them in please put "August Question" in the subject line. (and don't forget to mention your show).  Also Mentioned in This Episode Without warning Podcast at https://sheilawysocki.com/ Nashville Podcaster Meetup  Get a Free Month of Media Hosting at Libsyn.com using the coupon code sopfree Ready to Sart Podcasting? I would love to work with you. I have multiple plans for multiple budgets, see www.schoolofpodcasting.com/workwithme

Today we have a different type of guest on the show, and we're really excited to bring you this interview. Derek Halpern is the founder of Social Triggers and he's an expert marketer and entrepreneur. As you'll hear, not only is Derek smart and funny, he can also be pretty controversial. Derek developed his effective marketing approaches with some wildly popular websites, one which attracted over a million page views in a single day. Social Triggers was originally created to help people build their online business through courses, but it's now transitioned into being a software company. Derek shares his experiences with this transition and why he made this move, as well as revealing the details of his recent move into the personal consumer space with a product called Truvani, in which he has partnered with Vani Hari (aka The Food Babe). He also talks about why he recently started a daily vlog, how he manages to do this, and a whole lot more. Derek really says what's on his mind and telling the truth in a very straightforward way. He's big on transparency, and we think you'll find this conversation refreshing. Show notes and links for this episode can be found at http://www.katenorthrup.com/podcast.  

Dr. Drema Dial grew up living around the world where she learned to appreciate that people are amazing and complex creatures. As a Psychologist + Life Coach, Dr. Dial helps people figure out who they are, discover their passions and desires, so they can start taking action on the life they want. She moved to the south of France two years ago to pursue her dream of being location independent and enjoying the French culture. And as tempting as it would be to talk with Dr. Dial about her world travels, we’re going to speak with her as a psychologist & “migraneur”—migrane sufferer—about the connection between stress or psycho-social factors and migraine.

► Claim Your Free YouTube Passive Income Course: https://goo.gl/mF2Ymi ► Join The Refusing to Settle Mastermind https://goo.gl/wsNnwu ► Free 11 Questions to Change Your Life http://refusingtosettle.com Okay, here are some deep marketing strategies for small businesses or personal branding. Let's get into these! Four months ago I posted a video about how to sell anything to anyone. Half million people saw that video, (and about half a million funny comments as well) but it was missing something.... The thing is before you jump to selling something to someone, you need to understand exactly who you’re selling to. Get INSIDE their heads. Successful marketing is the precursor to unlimited sales — see past the superficial layers customers will say, and dive into the deepest truth of what they won’t say. Talk about how to do that in this video. ► Part II: How to Sell A Product - Sell Anything to Anyone with The 4 P's Method: https://youtu.be/UCo3Z-y72Kg Hey it’s Clark back from refusingtosettle.com — creator of Video Breakthrough Academy. One of the biggest struggles I had, when I was first starting my online business, was deciding who I was talking to. You’re going to have a hard time selling if you don’t know how to market or brand yourself. WARNING: Use this only for good - can be manipulative. Actually hurt you if you don’t do this tastefully. Watch the entire video carefully. Before I go further, WHOLE module on this in VBA — get deep inside audience’s head. Credit: Mike Fishman on the Social Triggers podcast. Three steps: 1. Can Say First, is focusing on what they can say — the obvious stuff. Sometimes, the most PC stuff/ easy to say. EX: Health — I want to lose weight so that I can be healthy EX: Business — I want my business to be successful so that I can impact people EX: Dating — I want to find someone who I can treat well. Worth investing into. Relationship with and Friendship with. How to find this out? Obvious because they will tell you! 2. Won’t Say Second is focusing on what they WON’T say — the deeper stuff. Often times we know this about yourself, but wouldn't share it outright. EX: Health — I want to lose weight so that I can take off my shirt at a beach and feel confident. EX: Business — I want to get filthy rich so that work is a bonus, not a have to. Drag me out of bed slave to an alarm clock each morning. Don't have to beg for 2 weeks off each year. EX: Dating — I want to be desirable, know that when I walk away from talking to women she’s going to tell her friends about me. BONUS TIP: paint the picture. Say things like “picture this” or “what would it feel like” REAL world examples that resonate with people “i.e. slave to alarm clock” 3. Can’t Say Last, is focusing on what they CAN’T say — the deepest, subconscious layer. You know them better than they know themselves! Point out things they don’t even realize. Most people aren't marketers, don’t get this deep into their own heads…. but they FEEL it. The last video, we buy with emotions and justify with logic. WARNING: this can get manipulative. Too soon = offensive. EX: Health — I want to get a six pack so that women will want me, men will be jealous, and I can take photos for Instagram and be proud of my body. EX: Business — My reason: I want to make so much money that my family never has to worry about finances ever again. I can be a provider, someone my wife brags about at parties. Someone who has “made it” EX: Dating — women true example: I thought I’d have someone by now, all my friends having children and seem further ahead than me, I don’t want to miss my biological clock and never be able to bear children. Stop settling start living Clark YOU MAY ALSO LIKE Journaling Series ► https://goo.gl/e6j6H6 The BEST OF Series ► https://goo.gl/5Spvy6 How to Get Rich Series ► https://goo.gl/Q7wbc5 SOCIAL Join the NEW RTS FB Mastermind Group ► https://goo.gl/wsNnwu Blog ► http://www.refusingtosettle.com Podcast ► https://goo.gl/2RIqcY Twitter ► @clarkdangerous Facebook ► /clarkdangerous Instagram ► @clarkdangerous Snapchat ► @clarkdangerous SONGS Get royalty free music for your videos (what I use) ► https://goo.gl/OoPgFA MY PRODUCTS & COURSES Video Breakthrough Academy ►http://https://www.myvideobreakthrough.com The Ultimate Guide to Keeping A Journal ► http://www.mybestjournal.com Gear & Resources I Recommend ► https://goo.gl/FGmQUU Hair Product Company I own/use "Kegley & Co" ► https://kegleyco.com/ WANT TO BE COACHED BY ME? Ready to take your business or YouTube channel to the next level? To apply for business coaching send me an email: clark@clarkkegley.com (serious applicants only)

On this episode of Build Your Network, Host Travis Chappell interviews Derek Halpern, founder of Social Triggers – where entrepreneurs start and grow their business. Here’s what Travis and Derek discuss in this episode: Do you believe that what you know or who you know is more important and why? When you know more, you… The post Build Your Network (http://www.buildyournetwork.co). For information regarding your data privacy, visit acast.com/privacy (https://www.acast.com/privacy)

Today’s Guest After two and a half years of interviews and solo shows on this podcast, I'm super excited to introduce a new format. You may know Jo Casey from previous episodes: I interviewed her for episodes 21 and 121 (no, we didn't plan the numbering there...but I like it!), and Jo interviewed me for episodes 31 and 115. Plus, I've been on her podcast twice, first talking about social media http://www.jocasey.com/hollyworton/ and later talking about coaching http://www.jocasey.com/whp-27-combine-coaching-expertise/. So you can see that we have loads to talk about! I wanted to partner up with someone this year to do some co-hosted episodes, and we decided we'd make a great match. The idea is to have a conversation (much like my regular episodes) around a single topic each time. Today, we talk about how to find new ways forward with marketing. I'd love to hear what you think of this format! Please comment and let me know. Also, we've got a whole list of topics that we want to discuss on this show, but please drop us a note in the comments and let us know what you'd like to hear us talking about. Thanks! About Jo Casey Jo Casey is a certified life coach, trainer and coach mentor.  She’s British, slightly nerdy and allergic to the marketing bullsh*t in the coaching industry. Founder of jocasey.com, podcaster, speaker, and writer for Coaching Blueprint, Mind Body Green and Tiny Buddha.  Things that make me scream with glee: Freshly washed bed linen, watching my husband get all 'handy' around the place (DIY I mean), yellow wedge sandals, fabric stores, the sound of my kids giggling, Jesus Christ Superstar the musical. Spirit Animal: Lesley Knope Why you should listen to me about coaching: I've been training, coaching and mentoring coaches for 14 years and I built my own coaching and training business after a lot of initial trial and error. I've been where you are now and I love showing coaches like you how to pull out all of the things that will make your business stand out and attract the right clients to you, without wasting a lot of time on useless and expensive shiny objects. Listen to this episode    What You’ll Learn Why there's a shift going on in certain parts of the online business community What's not working for some people in online marketing Why marketing can feel manipulative and sleazy Why positioning yourself as an expert can be open to exploitation Why certain marketing tactics just don't feel good to some people How we get to the next phase or style of online marketing and what does that look like Things We Discussed Jo's Facebook group Holly's Facebook group  Fabeku Fatunmise Kelly Diels and the Female Lifestyle Empowerment Brand  Derek Halpern's Social Triggers  Robert B. Cialdini's book Influence: The Psychology of Persuasion How to Subscribe Click here to subscribe via iTunes Click here to subscribe via RSS Click here to subscribe via Stitcher Help Spread the Word If you enjoyed this episode, please head on over to iTunes and kindly leave us a rating and a review! You can also subscribe, so you'll never miss an episode.  

This week Coach Rob covers Flow State after he recently posted an article titled Hacking the Mind for the Wind. This podcast is meant to build on the previous article and cover what Flow State is and how to reach a state of flow for optimal athletic performance. Get ready to get in the zone!

Content marketing is a strategy that produces serious results time and time again. The backbone of this strategy is the commitment to consistently publish quality content.   There other aspects of successful content marketing that aren’t so obvious. The information shared in this episode should save you time and prevent a lot of frustration.            Episode discussions: Content and content marketing defined The benefits of content marketing and why they far outweigh the costs What they didn’t tell me about content marketing The two parts of an effective content marketing strategy How much time should be spent on creation and distribution The main goal of content How consistent content stands you out from your competitors   [02:28] What are the benefits of content marketing? Improved brand perception, brand awareness, thought leadership, improved search engine ranking, decreased marketing costs, higher website authority, decreased lead-to-customer time, happier and better informed customers, fewer customer service issues.   There are two parts to a really effective content marketing strategy… [03:27] Step #1: Content Creation   Content Marketing Institute defines content marketing:   "The strategy of creating and distributing valuable and relevant information to a specific target market with the end goal of driving profitable customer action."   What is content? The delivery tool for your message which should focus on providing as much value as possible.   Be cognizant of what form of media your customers like to consume and match your brand and content.         [06:22] Step #2: Content Distribution "If you build it, they will come does not apply here. If you build it, you've gotta go out there and show everybody what you've got to offer." Distribute content through email list, social media platforms, paid advertising, SEO, direct mail, radio, TV, etc.   “You need to spend 20% of your time creating content and 80% of your time distributing that content."  Derek Halpern from Social Triggers   The vast majority of your effort should be on promoting the content and making sure it gets in front of your customer avatar. (Familiarize yourself with customer avatars by listening to episode #2)   [08:35] Creation is only step 1, distribution is step 2 which is as, if not more important than content creation.   How much content do you need to be producing? It depends on your market, industry and what you're trying to accomplish. Focus on quality over quantity Identify where your customers are spending their time online Longer and less frequent content over shorter and more frequent content (with a few exceptions)   Takeaway point: People, social media, and search engines tend to prefer longer form content. Watch metrics, analytics and how people are engaging with your content.   [09:58] The main goal is to provide as much value as possible.   Your readers, customers, and clients expect you to be consistent. Consistent content stands you out from your competitors    [11:09] Show summary:   What they didn't tell me about content marketing: Distribution was as or more important than the content creation     Spend 20% of your time creating valuable content and 80% ensuring you're distributing it correctly.

Being stressed out over cookbooks is a big part of what Laura Fuentes has experienced in her business journey. She is the founder of Momables.com and food and lifestyle brand LauraFuentes.com where big brands like Sabra Hummus, Nestle, Bobs Red Mill and many more hire her to reach over 700,000 unique visitors per month. Momables helps parents feed their children great tasting healthy foods without spending an eternity in the kitchen or breaking the bank. They provide weekly recipe plans, cookbooks like The Best Homemade Kid’s Snacks on the Planet,  and even partnered with a done for you meal delivery service.  Laura runs all of this while raising 3 kids. Here’s a glimpse of what you’ll learn: [0:23] Jeremy’s introduction to Laura Fuentes and this episode. [1:26] Laura’s lowest point and how she pushed through. [5:30] The techniques Laura uses to cope with the stress. [7:15] The proudest moments Laura has experienced. [8:13] Mentors and colleagues Laura gets help from. In this episode… Being stressed out is never fun, no matter the reason. The stress is one of the things Laura Fuentes hates most about publishing cookbooks and recipe ideas. It’s not that she dislikes the resources she provides or the way it helps families. She really loves what she’s able to do to help busy families. What she hates is the pressure and detail that goes into each product and that it keeps her from doing the things she feels she’s really good at. Laura Fuentes loves to do video editing and production and is very eager to establish herself and her brand by creating the systems and hiring the people that will enable her to quit being stressed over the business and do the things she loves to do. On this episode Laura shares her journey and the lowest and highest points she’s experienced in building a company that is trusted by major brands and moms alike. You’re going to enjoy hearing Laura tell about what it’s taken to build a successful business while still being mom to 3 kids at home. Resources Mentioned on this episode www.Momables.com www.LauraFuentes.com www.SocialTriggers.com

How does a self-described “introvert” transition from someone completely behind the scenes into a “super connector” running a seven-figure business? In this episode of Deconstructing Success you’re going to get the full story and so much more... Some of the things you’ll learn in this “jam-packed with awesomeness” interview with Selena Soo are: How (and why) Selena plans out her days two months in advance… How ANYONE can connect with influencers in their industry (even if you’re shy, just starting out, have no connections, no “name” or time). Exactly how Selena did this to create her own relationships with influencers and what this has meant for her own business. The importance of not trying to hit multiple goals all at once and how to know when to “cut” sources of revenue in order to actually grow. The biggest takeaways that she has learned from Marie Forleo, Adam Grant, Ramit Sethi, Derek Halpern, Danielle LaPorte and other influencers. How she overcomes perfectionism and uses it to her advantage. Discover the books, tools, experiences and people that have had the greatest impact on her business and life. 5 Big Questions I Ask Selena in Our Interview: What were the biggest factors in going from basically NOTHING to a seven-figure business? How do you decide what you are going to work on each day? How and why did you start connecting with influential people? What’s one thing (that you have observed) that prevents people from becoming successful and living up to their potential? What’s your process for setting and achieving your goals? 5 Big Things You’ll Learn in This Episode: Why Selena plans out her days two months in advance…and how this helps keeps her focused. Selena’s step-by-step process that will help ANYONE connect with influencers in their industry (even if you’re shy, just starting out, have no connections, no “name” or time). Exactly how Selena did this (in her own life) to create her own relationships with influencers and what this has meant for her own business. The two books that have had the greatest impact on her career…and theone productivity tool she couldn’t live without. The most valuable lessons Selena learned from each of these influencers(and how she connected and grew the relationship): Adam Grant (Wharton Professor and NY Times best-selling author) Ramit Sethi (Bestselling author, featured in ABC News, CNN, and the WSJ, has taught thousands to manage their personal finances) Derek Halpern (investor & founder of Social Triggers & Zippy Courses) Danielle LaPorte (inspirational speaker, author and entrepreneur) Marie Forleo (founder of MarieTV & b-school) Lewis Howes (former pro-athlete turned life-style entrepreneur and host of one of my favorite podcasts, The School of Greatness) Rachel Hofstetter (former editor of O, Oprah’s magazine) Ryan Levesque (#1 Best-Selling author of the book “Ask”) 5 Fast Facts About Selena Soo: Selena Soo is the founder of the S2 Groupe, a business strategy + publicity company for visionary entrepreneurs, experts, and authors. Before Selena started her (now seven-figure) business in the summer of 2012, she was earning $42,000 a year living in New York City and working for a nonprofit. She believes that in order to be more successful, you don’t necessarily need more experience but rather, more courage. Selena has relationships and friendships with editors at Fortune, Forbes, Entrepreneur, O – The Oprah Magazine, Glamour, Marie Claire, Cosmopolitan, Reader’s Digest, Whole Living, Fitness, Shape, More, Seventeen, People, NBCU, and ABC News along with numerous influential bloggers in the personal and professional development space. Selena is truly international! She was born in New Zealand, grew up in Hong Kong, moved to Tacoma (Washington) to attend an all-girls boarding school in high school and then moved to New York City to attend Columbia University for undergrad (and then NYU for grad school later on). Complete Show Notes: What Selena tells people when they ask her what she does…and what it actually means :) [4:50] Learn why Selena always thought of entrepreneurs as people with a completely different personality than hers. And discover who [and what] helped her change this perception. [6:22] Selena went out from business school to work with top influencers and develop a successful seven-figure business. Get a great step-by-step guide from Selena, based on her extensive experience! And find out how (and why) she connects people together and how this has helped her in turn. [12:37] Selena’s advice on the issue of knowing that you cannot help everyone and do everything for free. Find out what questions Selena asks herself that help guide her decisions. [15:20] How Selena decides if something is going to be worth her time and money (like in case of joining a $27,000 mastermind when she was just 6 months into her business!) And how her decision to invest in a business coach and the mastermind moved her business forward to six figures…and pushed her own personal limits. [18:09] How Selena learned to see value in her work and then realized she needs to show this value to other people. [26:03] The mastermind that inspired Selena and helped her visualize her future and establish BIG goals. [27:39] Selena is an extremely detailed person and she establishes her goals looking three-five years into the future. Learn the importance of not trying to hit multiple goals all at once and how to know when to cut some sources of revenue in order to actually grow. [28:45] Selena walks us through her process of developing goals and refining plans with her team. [31:48] Find out how (and why) Selena plans her days 2 months in advance. Learn how this helps with resource planning and builds in accountability with other people and around their schedules. [36:10] Selena has a simple system of dealing with e-mail that centers around delegation. Find out how her team helps Selena with e-mails, meetings…and parties! [40:21] How “understanding the big picture” helped Selena fight her perfectionism. [43:28] Get a step-by-step process from Selena on how to connect with influencers in your field (even if you have no “name” or connections). Some of the biggest influencers in your life are people you actually already know (they are who Selena calls your “superfans”)! [45:35] Learn how to send GOOD e-mails that will make your outreach efforts much more successful. [50:38] Learn simple ways to to deepen relationships with influencers (for example at conferences or at your own events). [54:45] Find out the most valuable lessons Selena learned from each of these influencers (and how she connected and grew the relationship): Adam Grant (and Arianna Huffington + Sheryl Sandberg)  [58:21] Rachel Hofstetter (former editor of Oprah’s magazine) [1:01:22] Derek Halpern (investor & founder of Social Triggers) [1:05:35] Danielle LaPorte (inspirational speaker, author and entrepreneur) [1:07:05] Marie Forleo (founder of MarieTV & b-school) [1:07:58] Lewis Howes (former pro-athlete turned lifestyle entrepreneur and host of one of my favorite podcasts, The School of Greatness) [1:11:16] Selena explains what the most successful people she knows all have in common. [1:09:01] The one productivity tool that Selena cannot live without. [1:12:09] Find out how Selena defines success and all the different aspects it comes down to. [1:12:29] Selena shares a great guide on meeting people at events. [1:14:14] Selena shares the best advice she has ever received (from her mentor and entrepreneur Ramit Sethi). [1:15:27] Selena shares the two books that have had the greatest impact on her career and her clients. [1:16:15] Thank you SO much for listening to the Deconstructing Success show. Two quick things before you go.. Thing #1) Don’t forget to subscribe to this podcast on iTunes, just type in “deconstructing success” in the search bar...and click the subscribe button.   And if you enjoyed today’s show, please take a few moments to leave a review...your support means the world to us! Thing #2) You can get all of the shownotes, transcripts, breakdowns and special bonuses for this and every other episode at http://chriswinfield.com/podcast That’s it! Now go out and have the best day ever and we’ll see you next week right here on the Deconstructing Success show!

Hi, my name is Jeremy Reeves. Through my various products and services, I help business owners increase profits, gain more time freedom and get more consistent cash flow (among dozens of other benefits) by building sales funnels. I've worked with the worlds leading entrepreneurs, adding literally tens of millions to their bottom lines... I've been asked to speak at private, "invite-only" marketing events for industry leaders... I've written for the top blogs in the marketing industry such as Visual Website Optimizer, KISSMetrics, CrazyEgg, Social Triggers and countless others... But but before we get into that, let's start at the beginning... On the day after I asked my wife to marry me, I sat next to her and made a promise. I promised her that no matter how hard I had to work... no matter what it took or what we had to go through... I was going to become successful enough to support her so she could raise our future children. At this point - I had NO idea how I would do it. We were flat broke. We could barely afford to put food on the table, let alone have kids and let her stay at home to raise them. But I made her a promise... and I keep my promises. She's worth every second of struggle we went through in the early days... Since I had a degree in human psychology, I realized that wouldn't cut it. I've always been fascinated by how the mind works and why people make certain decisions, so wrapping my life around that strength seemed like a good idea. So I Became A Direct Response Copywriter... My typical day looked like this: Get up at 5:30 a.m., working on my business until I had to leave around 7:30 for work. Work all day, bringing salesletters with me so I could edit them during down times Get out of work, shower, and leave for job #2 Work until about 10 p.m., again working on my business during down times at my day job Eventually I left my job and made the leap to making my business full-time. Within my first full year as a direct response copywriter, I was outperforming people charging 5x what I was. Within 2 years I was outperforming people charging $15,000, plus royalties, for a single salesletter. Needless to say, I fulfilled my promise to her. She's able to stay home and raise these amazing little boys below (and the crazy dogs) and focus on THEM, with zero money worries But Becoming A "Copywriter" Was Just Step 1... One day after analyzing my strengths and weaknesses - it clicked. I realized that my strength wasn’t just keeping people glued to my writing, it was combining innovative marketing strategies and positioning tactics (like building a sales funnel) with world-class copy. While most "copywriters" focus on writing - I focused on the things that made more of an impact. The big ideas. The positioning. The congruency between products. The back-end. Simple followup systems. Today, I'm considered one of the worlds leading authorities on building sales funnels. Some most well-known marketing blogs in the world ask me to write for them about building sales funnels. A few of them include Visual Website Optimizer, KissMetrics, CrazyEgg, BidSketch, Social Triggers and many others. I've been asked to speak for private, "invite-only" marketing events... I've worked with some of the world's leading entrepreneurs (listed below) and have a blast doing it. I run my own side business - www.Kinowear.com - which gets over 500k visitors per year and is ranked 1 of the top 10 websites in the industry by one of my own competitors. So the question is... can I help YOU grow your business? Learn more about your ad choices. Visit megaphone.fm/adchoices

Derek Halpern is the founder of SocialTriggers.com, a thriving business that sells software, online courses and digital training. In this episode, he talks with James and Phoebe about the seemingly unremarkable daily habits that help people become extraordinary in business. More specifically, how walking can change your life!    

#184: Derek Halpern from Social Triggers is back to share strategies for getting more people to open your emails, read your copy, and click your links. Derek dives deep into the psychology of what makes people want to engage. Podcast show notes available here: https://www.smartpassiveincome.com/session184

#184: Derek Halpern from Social Triggers is back to share strategies for getting more people to open your emails, read your copy, and click your links. Derek dives deep into the psychology of what makes people want to engage. Podcast show notes available here: https://www.smartpassiveincome.com/session184

Derek Halpern of Social Triggers joins Keith, Ralph and Molly to reveal his method for building blog traffic using both organic and paid methods.  Derek has built a massive following (and email list) on Social Triggers by creating curiosity based content and layering conversion based content with retargeting ads to complete the customer journey.  Look out at the 25 minute mark as Derek, Keith, Ralph and Molly recap the Social Triggers traffic strategy and provide a tactical example you can apply to your business. 
Press and hold link to visit the page Show Page Notes

Today's question comes from Elyse, who writes online content for a living. How can she increase traffic to her site to help her find more customers? Elyse’s site is http://www.contentbyelyse.com/. Take a listen to Smart Passive Income Podcast 158 with Brian Casel, where we discuss how to productize a service-based business (http://www.smartpassiveincome.com/how-to-productize-your-service-based-business/). Also check out Derek Halpern’s site, Social Triggers (http://socialtriggers.com/). Here’s the video of Derek walking me through how to improve my conversion strategies (http://www.smartpassiveincome.com/conversion-strategies/). Do you have a question about building traffic for your site? Record it at http://www.askpat.com/. Share your thoughts on today’s episode using #AskPat411. Thanks to our sponsor, Lynda.com. Try out all of Lynda.com's courses for free for seven days. Go http://lynda.com/AskPat to get started. Thanks to our sponsor, Sidekick. Receive live notifications when someone opens your email. Go to getsidekick.com/pat to check it out.

Today's question comes from David, who is a new blogger. He asks, “How many words should I write per day?” Here are the tools I recommend: Five Minute Journal (http://www.fiveminutejournal.com/), 750 Words (http://750words.com/), and Jeff Goins’s 500 Word Challenge (http://goinswriter.com/my500words/). The sites I reference are Problogger (http://www.problogger.net/), Daily Blog Tips (http://www.dailyblogtips.com/), Social Triggers (http://socialtriggers.com/), and Become a Blogger (https://www.becomeablogger.com/). Do you have a question about blogging? Record it at http://www.askpat.com/. Thanks to LegalZoom for sponsoring today's episode. Go to http://www.legalzoom.com/ and enter the discount code "Pat" at checkout.

Derek is the founder of SocialTriggers.com, and is an expert marketer and entrepreneur.  After building several successful websites in various niches, he has refocused on what he loves most, building and marketing businesses.  His approach to marketing is effective, and has helped him build a few wildly popular websites, one of which attracted more than 1 million page views in a single day.  Specifically, he uses the perfect blend of data driven marketing and content marketing,  to get traffic, attract customers, and sell products online.

Zippy Courses is a plugin co-created by none other than Derek Halpern from the website Social Triggers. In today's show I share my roadtest of Zippy Courses and give it an honest review. If you want to add online courses and digital products to your content arsenal, listen in as I walk you through the ins and outs of this new WordPress plugin for online courses.

In this episode Terry Lamb talks about Email Marketing Strategy | Best Email Marketing Traffic | Part 5

In this episode Terry Lamb talks about Email Marketing Strategy | Email Marketing Best Practices | Part 1

Ali has just gotten started with her website, but she has found another niche that is inspiring to her. Should she switch to the other niche? The book I mention is The One Thing by Gary Keller and Jay Papasan (http://www.the1thing.com/). Derek Halpern’s site is Social Triggers (http://socialtriggers.com/). Today's sponsor is Freshbooks. Go to http://www.GetFreshBooks.com and enter "Ask Pat" for more information.

Forget social media. When it comes to marketing techniques, newer isn’t always better, according to marketing wunderkind Derek Halpern.    You just started your blog. And now you’re ready to set the fiber-optic cables on fire with your wisdom and start raking in sales. In doing so, most likely you’ll be staring into a blue glowing screen until the early hours, cobbling together posts that your growing list of readers will find both valuable and compelling.    Starting from scratch, how do you build an audience and debut a digital product? What’s more, how can you convince people to buy it? Among the several schools of thought, the predominant is you could just let the product to speak for itself, provided it’s good enough. Or, as some of the more savvy marketers have found, you could get just better at selling.    The soft sell is out, and according to expert marketer Derek Halpern from New York, the hard sell is back. In a world of new fandangled sales techniques and buzz jargon, Halpern demonstrates that an adherence to the time-honored traditional sales process with a psychological spin is enough to cut through the noise to reach the modern-day consumer.    There’s been a rise in the number of books on the forces affecting buyer behavior, including Adam Alter’s seminal Drunk Tank Pink. Yet the motivating factors behind buyer behavior still, for many, remains elusive. Why do some people buy and not others? What are the triggers that will get someone to purchase your product over someone else’s?   Derek Halpern is founder of Social Triggers, a blog and podcast about effective internet marketing strategy. There since 2011, he has provided information on marketing to 140,000 subscribers. What’s more, the Social Trigger’s podcast recently hit #1 in the business section on iTunes, beating the likes of the Harvard Business Review, and the Wall Street Journal.   In this interview you will learn:   - How to master sales - Next level Conversion strategies - Derek's amazing story - Content strategies - The buying process and the psychology behind it - Creating sales funnels   I Need Your Help!   If you haven’t already, I would love if you could be awesome and take a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below. It’s the most amazing way to help the show grow and reach more people!   Leave a review for the Foundr Podcast!

Today’s question comes from Alyssa, who ask about the balance of content frequency versus depth. Alyssa’s site is http://www.earnyourspurs.com/. The podcast editing services I recommend are Music Radio Creative (http://musicradiocreative.com/askpat) and TwentyFour Sound (http://twentyfoursound.com/). I talk about Derek Halpern, who you can find at Social Triggers (http://socialtriggers.com/). Check out the Smart Podcast Player plugin for WordPress, which my team and I launched today! http://www.smartpodcastplayer.com/. Today's sponsor is Freshbooks. Go to http://www.GetFreshBooks.com and enter "Ask Pat" for more information.

Today I am presenting another podcast episode with Laura Roeder. Laura has been in the online marketing space for some time now, I actually originally heard about her through Derek Halpern of SocialTriggers. In this episode we mostly discussed Laura's new application Edgar. If you have used tools like Hootsuite before you will know that [...] The post Interview with Laura Roeder of MeetEdgar.com – Ep. 76 appeared first on Voices Of Marketing.

Today’s question is….   How do I get over being worried about what other people think about Network Marketing and my decision to join a company?   ANSWER   Boy, can I relate to THIS question. I struggled immensely with this. And, most of it was made up stuff in my own brain and mis-information.   Sometimes, when you start a Network Marketing business, you must be willing to accept a temporary loss of Social Status with some people. Oh well!   Remember this - other people’s opinions don’t pay the bills! More on this later.   I have listened to hundreds of hours of interviews by entrepreneurs, outside of network marketing and do you know most of them have gone through the exact same thing?   When they wanted to buck the corporate system and take the entrepreneurial path, they got huge resistance from parents, family members, friends and those who wanted to “protect them” from themselves.   Think of Robert Kyosaki, Rich Dad, Poor Dad. He’s “poor dad” or biological father told him to go to school, work hard, get a good education and get a good job with benefits. His rich dad, the father of a good friend was an entrepreneur and encouraged him to chart his own course.   He choose to be an entrepreneur and was met with huge resistance.   Derek Halpern, of Social Triggers shares the story of charting his own course, and starting an entertainment blog, which was not perceived as “worthy” by his parents, and others. He made $25,000 his first month and $20,000 the second month and his mom asked -   When are you going to get a real job? And, he listened and took a corporate job paying $50,000 a year. So he traded what he had made in essentially 2 months for a cubicle and the same pay for 12 months!   Yikes! Needless to say, he didn’t stick with that.   Adam Braun, a hugely successful, but more obscure entrepreneur shares the story of grabbing a steak off the plate of a junior partner in a consulting group he had just joined, when she didn’t eat it and the waiter was taking it away. It was a large corporate dinner.   Needless to say, the entire dinner group stopped and listened when she asked - DID you just take my steak?   What he learned from that lesson is - go for what you want, and show others that you are your own person, confident and self assured.   If you don’t have enemies, you haven’t stood for something.   Asking for permission is asking for denial.   Who are you asking for permission from? Often, when people ask if it’s MLM, they are just waiting for your reaction. To see how you really feel about it!   We worry about being judged by other people, but here is the deal. Even if someone passes judgement on you and your decision, it doesn’t last very long. People don’t about it every time they see you, unless you give them a reason to.     We also tend to make things up about why people don’t like Network Marketing or why they tell us no. We assume they won’t be interested and so on.   My negative blueprint stems from My first experience was as a 12-13 year old, when my Uncle joined Amway and talked to my family about it. I was not around for the conversation but what I remember is my mom, his sister and their other sister, not having a lot of positive to say about it.   What I made up in my mind is that it is bad. Don't know why, but join a Network Marketing company and your family will talk about you.   Now, interestingly, I contacted my mom a few weeks back to ask about that whole experience and why they were so negative about it. Here was her response.   "It's not that I was negative about Amway or that business model, I just know that I am afraid of sales, know that I would never be good at it and I don't like people pushing their products on me, so I could never do that."   Hmmm. That gave some perspective. First, wow, what we can make up as a kid with only pieces of the story.   Second, her perception is that she was having products pushed on her, or would have to do the same. So, either my uncle was too salesy or my mom just made up her own scenario because she wasn't interested and couldn't just say - no thanks, good luck.   Now, I do know it to be true about my mom that our business model is not a fit for her. She's not particularly coachable so even working her through it all would probably not happen.   Good lesson there - know when to let go!   Other People’s Opinions don’t pay your bills. Do you seek other people’s opinions about everything, or other things in your life?   First, not everyone is going to tell you yes, and you may hear a few no's before you get to some yeses. If you know this going in, and are prepared for it, then you will be expecting to hear no from some who you are hoping will join you.   Can you prepare for that now? Can you handle it if and when they say no?   Here is one thing I assure you – if you will stick with your network marketing business; develop your business skills and keep following up with those who you have talked to previously, many of those will come back and say YES at a later time. That is my story. I said no WAY before I said yes. Nothing had changed in the business, products, compensation plan, etc, when I decided to say yes. What had changed was ME. I was now ready.   Remember, other people can only affect you if YOU allow them to. Their opinion does not reflect on you, your company and products, or your decision, It's simply a reflection of them, and where they are in their life right now. And, if someone happens to be mean or nasty about it, then that speaks a bit to character and their own insecurities, in my opinion.   Here is something to say when someone begins to offer their opinion about what you are doing without having seen the business overview.   "You can't really have an opinion about what I am doing if you haven't even seen what it is. If you would like to look it over and then give me an educated opinion, I would love to have that conversation."   What can someone say back to that, really?     Don’t assume everyone is negative on MLM.   Leslie Zann, Donnie Walker and many other top professionals had no negative blueprint, and were fascinated with the business model. Robert Kiyosaki is a huge fan and endorses it.   Me, Margie Aliprandi, Mark Yarnell and others; we had some preconceived ideas about it. We had to overcome this in order to move forward.   So, you must decide for yourself what matters most - as Mark Yarnell said to me -   “I think the real sacrifice is you’re willing to trade impression management, which is stupid anyway and impossible to generate.  You’re trading impression management for the right to provide your family with a lifestyle they deserve. It’s amazing the number of people whose lives are horrible, by their own admission, their own description, who will not do what I’m doing because they want to be able to manage the impressions that other people have of them in the community. One thing I’ve learned, the money you make the more stature you’ve got in the community.  But a lot of people don’t want to do our industry just because they’re so afraid what people think of ‘em.      So, enough said there!   Good luck!   Questions for the podcast? JackieUlmer.com/questions   Want more coaching on this and other topics?   Direct Sales and Social Media BackStage Pass private members coaching is open!

Derek Halpern is a blunt, straight-talking New Yorker who tells it like it is. While still in college, he decided to start a celebrity gossip website, but in typical Halpern fashion, he did not do any part of the project half-way. He did a thorough analysis of the market and found a way to stand out in an already crowded niche. As a result, he created a phenomenally successful site which at one point attracted over 1 million visitors in one 24-hour period. Today, he is most well known as the founder of Social Triggers, a marketing blog where he demonstrates how to use psychology to convert casual browsers of a website or blog into customers and subscribers. In this episode, Derek shares a few of the secrets to his success and some practical, actionable ways you can convert more visitors to your website or blog into raving fans, subscribers and buyers. This episode will be of most value to entrepreneurs and small business owners who have a website or blog they want to attract more clients or customers to visit -- which, after all, is most people today. Enjoy!

Derek Halpern is a blunt, straight-talking New Yorker who tells it like it is. While still in college, he decided to start a celebrity gossip website, but in typical Halpern fashion, he did not do any part of the project half-way. He did a thorough analysis of the market and found a way to stand […] The post 038: Derek Halpern of Social Triggers | How to Increase Conversions and Sales appeared first on Smart Business Revolution.

Social Triggers is the #1 online resource for all things related to marketing psychology and Derek Halpern has turned himself into the go to guy for over 100,000 fans who clamor to hear the knowledge he regularly drops via his blog, Social Triggers podcast, and Social Triggers TV YouTube channel. During a relatively short amount of time, Derek has gone from a typical guy who gave a typical presentation to one of the most animated and engaging speakers you might ever encounter. Seriously.

I just attended the single best business conference I've ever been to… and it has nothing to do with my being one of the speakers! Today, I share my notes from this week's Platform Conference. By the time you listen to today's podcast, you will have discovered: The real secret to stress-free productivity How to get your business cards imported into your smart phone for free Why you procrastinate and how to stop doing that A simple formula that allows you to WOW your customers The secret that allowed Jeff Goins to build 100,000 readers for his blog The simple method for building an intimate connection with your tribe that will surprise you The altar you are probably worshiping at that will eventually kill you, and what to do about it Why it's important for you to make as much money as possible And much, much more! Announcements: The Return of the Lifestyle Business Segment, and listener questions. Our first ever annual readers poll is coming tomorrow.  Next week I'll be offering a free video training series on writing powerful persuasive copy. Be looking for it. A new listener comment contest. Conferences where I will be attending and/or speaking: Private Client Meeting, Dec 2-4 NMX, Jan 4-6, 2014, Las Vegas, NV Strategic Influence Jan 14-16, 2014, Phoenix, AZ NAMS 11 February 7-9, 2014, Atlanta, GA Social Media Marketing World, March 26-28, 2014, San Diego, CA “Permission to Prosper” April 8-10, 2014, Spokane, WA Tip Of The Week Cardmunch is a free iPhone app that turns business cards into contacts. Spiritual Foundations We accomplish the most from a place of rest. Come to me, all who labor and are heavy laden, and I will give you rest. 29 Take my yoke upon you, and learn from me, for I am gentle and lowly in heart, and you will find rest for your souls. 30 For my yoke is easy, and my burden is light.” Matthew 11:28-30 Rest does not equal in activity. It means that we are able to be active without fear, doubt, or emotional striving. We become peace inside chaos, we are the call my at the center of the storm. Feature Segment: What I Learned From The Platform Conference Nearly every significant turning point in my life has been marked by attending a conference.  which is not to say that every conference I have attended was a life changer; but even at the “poorly produced” conferences, I always learn something of value. This week, I  had a life-changing experience at the single best business conference I have ever had the privilege of attending, the Platform Conference in Dallas, Texas. How does this affect you? As always, I seek to learn everything I can and then bring it back here to share with you. While not every one of the ideas I'm going to share is necessarily be applicable to you, I believe many of them will. Here are some (not all) of the most valuable things I learned at this year's platform conference. The absolute imperative of building your own platform. “Platform” is a metaphor for the stage you construct from which you share your ideas, insights, and advice. As Michael Hyatt says in his book Platform, building a platform is how you “get noticed in a noisy world”. I write frequently about creating strategic influence; which means to exert influence in the lives of people who have never even met you. The mechanism by which you do this is your platform. Although I have long been a proponent of platform building, after this week's conference I am absolutely convinced it is of paramount importance for anyone who has something important to say, or something useful to sell. The dynamic tension between excellence and procrastination. Michael Hyatt started us off with a powerful presentation that reiterated the five-part framework of his book. (Incidentally, for all my students and coaching clients, that book is required reading.) Michael teaches that we must start every project by “baking in WOW”. The key to creating the “wow” experience for our readers and customers is to exceed their expectations. I came home with a long list of things I need to do to bake more “wow” into everything we do at my company. The other side of the coin is, it's easy to use this commitment to excellence as an excuse to never get anything off the ground. Seth Godin makes it clear it's important that we “ship”-that we get a project out the door and into the hands of our audience or tribe. Perfectionism is the mother of procrastination.” -Michael Hyatt Ken Davis offered a startling perspective on creating  “WOW”. Ken is  a best-selling author, frequent radio and television guest, and one of the country's most sought-after inspirational and motivational speakers,  Ken's premise is that WOW is “found at the intersection of pretty, practical and personal.” He shared compelling examples of this from real-life advertising and marketing campaigns. Apple Computer is, of course, the primary example of a company doing this right. Think about it. Every product they introduce has all three of those elements. Yesterday I got my new iPhone 5s. I assure you that it is very pretty, it is extraordinarily practical, and my password is actually my thumb print: you can't get more personal than that. Also, implicit in Ken's brilliant instruction was the importance of being interesting and entertaining. This is something Ken teaches at his SCORRE  conference, which I plan to attend next May. Jeff Goins, who writes a frustratingly beautiful blog at GoinsWriter.com (frustrating only because he makes writing brilliantly look incredibly easy), inspired us with his session. I took many notes from Jeff's talk, which was about starting from scratch and building a platform with words, passion and people. My big take away from Jeff's talk was this: the key to succeeding at platform building is not about “who you know”, it's about who you can help. This includes not only helping other influential speakers, authors, and bloggers… More importantly, it's about the tribe of readers you help. Focusing on that will eventually bring you the attention your message merits. As I stopped chasing attention, more people began paying attention to what I had to say.” -Jeff Goins Cliff Ravenscraft, the founder of the podcast mastermind, has produced over 3100 podcast episodes. He has helped thousands of people and organizations launch successful podcasts. While Michael Hyatt inspired me to start my podcast, Cliff provided me with the practical knowledge, tools, and advice that have allowed me to succeed as a podcaster. Cliff made it clear in his talk that the opportunities and benefits of podcasting can dramatically shift your success as a platform builder. While I am obviously a proponent of podcasting, it was only after watching clips presentation that I realized what an incredibly powerful “secret weapon” podcasting is for building your platform there is no other way to build such an incredibly intimate connection with people. And at this point in time, competition is very thin in podcasting. While I knew in principle this was true, I don't pay much attention to my chart rankings in iTunes. But while listening to Cliff speak, I checked and discovered my own podcast ranks in the top 25 in the world for business and marketing advice on iTunes! Thanks Cliff, for the reminder. Lysa Terkeurst, The New York Times best-selling author and president of Proverbs 31 ministries, knocked me off my feet with her presentation. Lysa is a bona fide celebrity, and yet she is the most humble and approachable person you'll ever meet. I'm a bit of  word nerd, so when Lysa started sharing her copywriting techniques for writing value propositions, I swooned.  She was inspiring, smart, and entertaining. She was also incredibly generous and although she shared. Amy Porterfield is a friend I only met in the “real world” just this week. Amy and I first met a few years ago, when she was still working for Tony Robbins. She was actually the person in Tony's organization who hired me to write copy for Tony. Since leaving his organization, Amy has built an amazing business, created one of the most successful podcasts on the subject of marketing (click here for the Online Marketing Made Easy podcast), and authored a book called Facebook Marketing All-in-One for Dummies. Amy gave a stunning presentation on her Facebook advertising secrets. I promise you I'm already at work implementing her ideas for my own business. But, that's not the most valuable thing I learned from my friend Amy. I watched her while an audience full of seasoned business professionals was held captive by her stark and transparent admission of how overwork had almost wrecked her life… and how setting a new standard has given her freedom, satisfaction, and even more success. When you worship at the altar of “hustle” you say yes to everything because it never feels like you're doing enough.” -Amy Porterfield Amy Porterfield, you did in fact change my life this week.  I hereby renounce my worship of the idol called “hustle”. Derek Halpern is the creator of the well-known blog Social Triggers. Derek is a brilliant business thinker, and approaches marketing with the attitude of a scientist. He dives deep into scientific research and finds ways to apply it to social media, blogging, and online marketing. He has influenced the marketing approach of thousands of business people, and host one of the top marketing podcast on iTunes. He also dresses like a boss. Derek may have been the most prepared presenter I've ever encountered (well, other than Michael Hyatt!) I was most impacted by a simple statement from Derrick: “Don't sell often, but when you do, so hard.” By “selling hard”, Derek does not mean to be and of noxious pushy salesperson… he carefully studies the desires of his marketplace, and tailors every nuance of his marketing and selling specifically to the people who need what he has to offer. Powerful stuff. Stu McLaren is the co-founder of WishList member, the membership site solution for WordPress that now powers over 43,000 online communities. Stu is of course a great friend of mine, and we are perfectly aligned when it comes to the moral rightness of prospering in business. I took more notes during Stu's presentation than anyone else's, but without a doubt the single most powerful thing he had to say (at least in my opinion) was this: “The more money you make, the more impact you can have.” Amen, Stu McLaren. Michele Cushatt was the MC of the conference, and her bright and cheerful personality said just the right tone for the entire event. But that was only the precursor to what had to be one of the most powerful talks I have ever heard. There was a moment in her speech that had the entire room in total silence, except for an occasional sniffle… because she also had managed to bring tears to the eyes of most of the attendees. Those tears were not generated by some trite emotional device, but by a powerful moment in which she revealed the truth about why many of us struggle with achieving our full potential. I hesitate to say more, because when you get the chance to hear Michele speak (and you will, because her star is rising), I don't want to spoil this special moment for you. Suffice it to say, Michele, if you are reading this… I have promised myself to dive deep into life. Thank you, my new friend, for how you contributed to my experience of life. 3 Powerful Takeaways From The Conference Itself. I know I've already shared quite a few insights, but it's only a fraction of what I took away from the conference this week. When I zoom out another level, I also learned some valuable lessons from the overall conference experience. And for this learning, I have to give credit to Michael Hyatt, Ken Davis, and their amazing team, who crafted a framework that allowed this event to have  such impact. Here are three of the many learnings I gleaned from the overall conference experience. WOW is in the details.  Michael and Ken  pay close attention to every detail of this conference, from the choice of venue (it was beautiful and comfortable), to the way the rooms were set up, to the number of people staffing the event making sure things were happening happening smoothly, to all the printed materials that accompany the event. Every element was high quality, with attention being paid to design and the experience that the attendees had. In fact, from beginning to end, this can conference embodied the intersection of pretty, practical, and personal. For me, the Platform Conference raised the bar on how these things ought to be done, and you will see the results at my upcoming Permission to Prosper event in Spokane next year. Community multiplies the benefits of training. It was not lost on me that connecting people to one another was carefully engineered into the entire conference structure. There was a networking reception the night before any of the conference activities began, there was ample space between sessions for people to connect the network. We took many meals together, there are few things more powerful than breaking bread with other people to connect and bond you to one another. Is it more expensive for the promoter to provide such opportunities? Undoubtedly. Does it provide a deeper more fulfilling experience for attendees? Absolutely. Devotion to your participants is primary in importance. I have never been asked to do more as a speaker at a conference that this one. And I have never been more delighted with my conference experience than at this one. I attended every session, I was present at every networking meal, and made myself available every waking hour to meet with attendees. It was tiring, hard work… but it was so rewarding. I'm sure that sounds noble, but I have to be honest, I feel the person most rewarded was me. I met so many brilliant, loving, powerful, and remarkable people. My life will be forever changed by those I encountered and had the privilege of getting to know. I'm absolutely convinced I made several new lifelong friends at this event. The environment that fostered these kinds of relationships (not just for me, but for everyone who attended) was intentionally produced by Michael and Ken, and will be incorporated into any future events that I myself produce. What To Do Now How can you benefit from my notes? Pick three of my takeaways and use them.  Decide exactly how you're going to incorporate them into your business, and then schedule it on your calendar. I look forward to hearing the results you produce. If you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast. You can also find the podcast on Stitcher. Question:  What have you learned from conferences that has changed your life for the better? Click here to leave your comments.  

We're looking for results in our businesses here at the School of Greatness. In this episode we bring on a man who was able to grow a authority blog of more than 30,000 subscribers in less than 13 months. Get out your pencil and paper while you're listening to this episode because it is packet full of actionable, common sense strategies that anyone can implement. This is episode 39 with founder of Social Triggers, Derek Halpern.

In today's episode I interviewed Borja Obeso who runs the blog http://www.moneydiver.com, I originally found Borja commenting over on Social Triggers and thought I'd reach out. We mostly talked about his story and general blogging topics like SEO, Software, Borja's new course he is working on and a lot of general internet marketing topics. Borja [...] The post Discussing SEO, Software & Blogging With Borja Obeso – Ep. 34 appeared first on Voices Of Marketing.

#084: In this session of The Smart Passive Income Podcast, we talk about turning browsers into buyers with my good friend Derek Halpern from Social Triggers. Podcast show notes available here: https://www.smartpassiveincome.com/session84

#084: In this session of The Smart Passive Income Podcast, we talk about turning browsers into buyers with my good friend Derek Halpern from Social Triggers. Podcast show notes available here: https://www.smartpassiveincome.com/session84

Derek Halpern of Socialtriggers.com is trying to bridge the gap between what science knows, and what business does.  Every relationship is a “transaction” of some sort, and the study of the psychology of why people “say yes” is fascinating and very relevant to being a Solopreneur. People will say that there’s an “art” to connecting […]

When you break down some of the best sales pitches, you’ll notice something that can change your business. You’ll notice that being GREAT at sales has nothing to do with “natural talent.” (As far as I know, there’s no “sales gene.”) Instead, when you break down the pitch, you’ll find that the world’s greatest salesmen […]

If you're looking to grow your business online, you shouldn't be focused on the latest Twitter tricks or SEO hacks, argues Social Trigger's founder Derek Halpern. Instead, you need to focus on the psychological triggers that will get people to share your content with their networks.  You need to differentiate yourself, get your content shared, and build your email list. Derek shares with you how he used these strategies and more to grow Social Triggers into a successful business. http://www.themarketingagents.com

A few weeks ago, this guy asked me “Should I quit my job to start my own business?” This guy, and many other people who read Social Triggers, need help making tough decisions just like this. Decisions like: “Should I quit my job?” “Should I start a business?” “Should I invest in my education?” “Should […]

Derek is the founder of SocialTriggers.com and is an expert marketer and entrepreneur.  After building several successful websites in various niches, he’s refocused on what he loves most: Building and Marketing Businesses.  His approach to marketing is effective and has helped him build a few wildly popular websites, one of which attracted more than one million page-views in a single day.  Specifically, he uses the perfect blend of data driven marketing and content marketing to get traffic, attract customers, and sell products online.

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