Podcasts about aweber

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  • 279PODCASTS
  • 985EPISODES
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  • 1WEEKLY EPISODE
  • Jan 17, 2022LATEST

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Best podcasts about aweber

Latest podcast episodes about aweber

The Podcast Accelerator
How to Get More Listener Engagement

The Podcast Accelerator

Play Episode Listen Later Jan 17, 2022 36:00


We all want more "engagement" on our podcasts but the word itself poses some challenges and leaves us fighting for broad strokes of interaction that we just can't scale. But we can fix it. Recommended podcasting tool of the week This is a new segment to the newsletter and to the podcast so I'm starting it off with something that I've used since day ONE of podcasting back in 2013 (or 2012? I'm not sure anymore) and that is my RÖDE Procaster microphone! It's rare that I recommend hardware because my love is more about software and the content/marketing side of podcasting but wow, this mic has served me SO well. I've tried ALL sorts of mics over the years and this one has never let me down. It's an XLR mic so it's not something that you can plug straight into a computer like you can the Samson Q2U or ATR 2100 (all amazing mics) but for the budget, this mic was the best pound-for-pound contender for me and my voice and it could be for you, too. It's a dynamic mic so you have to be up close to it but it will keep a lot of the background noise or echo out of the recording, too. It's https://www.amazon.co.uk/dp/B001IPUJJI?ref=exp_mrasquith_dp_vv_d (£140 on Amazon in the UK) and https://www.amazon.com/dp/B001IPUJJI?ref=exp_mrasquith_dp_vv_d&th=1 ($218 on the US version of Amazon) (which seems a bit weirdly steep considering the exchange rate right now). About The Podcast Accelerator Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I'm your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & http://captivate.fm/ (Captivate.fm), the world's only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free. Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts. Your next steps I teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next: Watch my free podcasting tutorials on YouTube: https://www.youtube.com/captivatepodcasting (https://www.youtube.com/captivatepodcasting) Learn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.com/ (https://www.podcastsuccessacademy.com) Ask me anything at all about podcasting over on Twitter: https://mark.live/twitter (Mark.Live/Twitter) P.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: https://mark.live/email (Mark.Live/Email) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp Chartable - https://chartable.com/privacy

Extraordinary Women Radio with Kami Guildner
Margy Feldhuhn, CEO of Interview Connections – Scaling the Leading Podcast Booking Agency to Multiple 7-Figures – Episode 233

Extraordinary Women Radio with Kami Guildner

Play Episode Listen Later Jan 13, 2022 44:49


Today I'm pleased to introduce you to Margy Feldhuhn, the CEO of Interview Connections. Today, Margy is bringing us so much deep wisdom on scaling your business into 7-figures and beyond. I've known Margy as a client of Interview Connections and I follow she and her business partner Jessica Rhodes for all their podcasting knowledge and business savviness. In this episode: Margy shares how grief and loss fueled her entrepreneurial journey and led her to co-owning a 7-figure business. We discuss how processing your personal trauma and triggers can help you be a better employee, leader, and business owner. Lessons of growing from mid-six figures to 7-figures, and now to multi-7-figures. What role mindset played. How knowing your numbers transforms for your business. What role has mentorship and personal development played in the success of Interview Connections Margy talks about how Interview Connections changed their program packages to better serve their clients and their bottom line. The infamous $2 million ceiling and how to surpass it. Margy shares how to leverage podcasting to grow your business and to evolve your brand's messaging. Margy is the co-owner and CEO of Interview Connections, the first and leading podcast booking agency. Margy and her business partner Jessica, lead an in-house staff of over 25 full-time employees in their (now virtual) Rhode Island office, and have successfully scaled the agency to multiple 7 figures. Their team of in-house Booking Agents are the podcast powerhouses behind a rapidly growing catalog of hundreds of successful entrepreneurs and businesses including Ali Brown, Paul Ross, JJ Virgin, Aweber, and USA Financial. Margy joined Interview Connections in 2016 as a contractor, becoming the first employee in 2017 and acquiring 50% equity in the business by 2018. By 2019, she had helped lead the business to its first 7 figure year without any direct marketing or advertising. In 2021, Margy won First Prize in the Best Podcast category at the Rhode Island International Film Festival for her podcast We Get It, Your Dad Died. When she's not busy recording her own shows or running the business, Margy is active in animal rescue, organizing a yearly fundraiser called Art for Animals. In 2019, she was recognized for her efforts with a "Humane Heroes" award. She is owned by her 18-year-old cat and 10-year-old toothless Yorkipoo. “If you're building a team or stepping into bigger leadership, get the help that you need. It is worth the investment in yourself to be able to show up.” – Margy Feldhuhn To learn more about Margy and her work, check out the Interview Connections website, visit Margy's blog, and listen to her podcast. You can also follow her on Instagram, LinkedIn, and Facebook. Let's meet Margy Feldhuhn. Margy Feldhuhn Show Notes

The Podcast Accelerator
An Improvement to The Podcast Accelerator Format

The Podcast Accelerator

Play Episode Listen Later Jan 10, 2022 11:23


The newly revamped weekly podcast growth newsletter and podcast is here! But... what's the point?! (Want the email version? Hit "Subscribe" at https://www.twitter.com/MrAsquith) Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I'm your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & http://captivate.fm/ (Captivate.fm), the world's only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free. Thank you so much for joining me on the Podcast Accelerator, remember to tell your podcasting friends that the show is available to listen to for free in any app that supports podcasts. Your next steps I teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next: Watch my free podcasting tutorials on YouTube: https://www.youtube.com/captivatepodcasting (https://www.youtube.com/captivatepodcasting) Learn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.com/ (https://www.podcastsuccessacademy.com) Ask me anything at all about podcasting over on Twitter: https://mark.live/twitter (Mark.Live/Twitter) P.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: https://mark.live/email (Mark.Live/Email) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp Chartable - https://chartable.com/privacy

Nonprofit Architect  Podcast
3 Reasons Every Podcaster Needs Their Own Website

Nonprofit Architect Podcast

Play Episode Listen Later Jan 6, 2022 3:44


There are tons of tools available to podcasters. There are far more than 3 reasons podcasters need their own website but here are my top 3. Reason #1 Traffic Start benefitting from all the traffic generated by your show by directing listeners to your website instead of Spotify, Apple Podcasts, or Pandora. Tools like Google Analytics, Facebook Pixel, and Hot Jar can help to provide demographics of people who visit your website. Reason #2 Collect Emails Email services, like MailChimp, Constant Contact, and AWeber can help you manage your email list. Email and phone numbers are vital to the success of every business even in the age of social media. Social Media certainly has its pros and cons but when service is disrupted or a Social Media Site ceases to exist, you still need to be able to contact your audience. Facebook has been known to shut down groups without notice or explaining their reasons. If your preferred Social Media site shut down, deleted your group, or banned you, would you still be able to be in touch with your audience? Reason #3 Sell Your Stuff It's easier to sell your products and services when you have a website. I use E-Junkie to host my digital products, process online payments, and automatically deliver my products to the customer's email. At only $4/month, E-Junkie pays for itself. Nonprofit Architect Podcast Links   Website: http://nonprofitarchitect.org   Community: https://www.facebook.com/groups/NonprofitArchitect  Ultimate Podcast Guide https://nonprofitarchitect.org/ultimate-podcast-guide/ Patreon https://www.patreon.com/NonprofitArchitect Listen to these other great podcasts from Veterans. https://nonprofitarchitect.org/veteran-podcast-network/ Want help getting your podcast started? https://nonprofitarchitect.org/podcast-production-services/

Podcaster Stories
A Holiday Message from Me to You

Podcaster Stories

Play Episode Listen Later Dec 23, 2021 2:16


As the great John Lennon once sang, it's another year over. Though with Covid continuing to dominate world headlines, it feels like the year has been another long one full of ups and downs. But hopefully 2021 may be the year we finally started to see light at the end of a very long tunnel, and 2022 brings happier times all round. With that in mind, I just wanted to share my end of year wishes and updates. Contact me: danny@podcasterstories.com My equipment: https://amzn.to/2ZOhDbC (Electro-Voice RE320) https://amzn.to/3geVL2w (Motu M2 Audio Interface) https://amzn.to/35AgGpg (Denon DJ HP-1100 Over Ear Headphones) https://www.ocwhite.com/product/podcast-pro-microphone-boom/ (Podcast Pro Boom Arm by Accu-Lite and O.C. White) Recommended resources: https://www.captivate.fm/signup?ref=dannybrown2 (Captivate.fm) https://www.aweber.com/easy-email.htm?id=513434 (Aweber email marketing) https://app.boomcaster.com/users/sign-up?referral=6oZlBSl1P8EU5Wsy (Boomcaster remote interviewing) https://mypodcastreviews.com/?ref=150 (My Podcast Reviews) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Support this podcast

The Podcast Accelerator
2021 Holiday Break

The Podcast Accelerator

Play Episode Listen Later Dec 2, 2021 2:20


A little update on the 2021 holiday break here on the show... and Happy Holidays! Your next steps I teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next: Watch my free podcasting tutorials on YouTube: https://www.youtube.com/captivatepodcasting (https://www.youtube.com/captivatepodcasting) Learn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.com/ (https://www.podcastsuccessacademy.com) Ask me anything at all about podcasting over on Twitter: https://mark.live/twitter (Mark.Live/Twitter) P.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: https://mark.live/email (Mark.Live/Email) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp Chartable - https://chartable.com/privacy

Podcaster Stories
On Taking a Mental Health Break

Podcaster Stories

Play Episode Listen Later Nov 24, 2021 3:31


For regular listeners of the show, you'll have noticed it's been a bit quiet here since Season 4 launched. Instead of the usual weekly series, only the first two episodes were published, and then silence. I sincerely apologize for this, it was definitely not the intent. Here's what happened. As you'll know, the show features podcasters opening up about their personal stories. These are stories that may not have been heard before in public, and can be very raw and emotional, and I sincerely thank all of my guests so far for being so open with their stories. This can lead to emotions in me coming to the fore, when the struggles of a guest are ones I've been through myself, or loved ones around me have. Some of you may know this about me from an earlier episode where I spoke with my wife, but I was diagnosed with depression and anxiety around 4 years ago. For the majority of the time, it's something that I can manage, but now and again the shadows block out the light. This has been particularly true with Covid, and its impact on all our lives. Everything has changed, and sometimes it's hard to see where all this might end. Especially when you have two young kids that you're doing everything you can to protect them, in a world where not everyone wants to be part of that protective community. Anyhoo... as a result of the increased emotions from the stories shared by my guests, and sheer fight or flight exhaustion in trying to keep my family safe, I decided to take a mental health break where I could focus on the lighter side of life. Summer at the beach, getting out on the lake, experiencing the beautiful natural surroundings of where we live, etc. And it was exactly what I needed to refresh both my creative and personal energy. So, Podcaster Stories will return very early in the New Year. I have some amazing guests lined up, and each one has an incredibly inspiring story to share.  In the meantime, to keep the podcasting juices flowing, I've just launched a new show called Memories of 3DO, which looks at the history of a gaming console classic that was ultimately doomed to fail. This is a fun little project for me, and may lead to others in a series. The show is snackable content, with each episode less than 5 minutes long. If classic video games are your thing, you can find out more at http://3dopodcast.com/ (3dopodcast.com) Thanks so much for being part of the Podcaster Stories community, and thanks for your messages and emails asking if everything was okay, I sincerely appreciate them.  Until the next time, stay safe and take care. Contact me: danny@podcasterstories.com My equipment: https://amzn.to/2ZOhDbC (Electro-Voice RE320) https://amzn.to/3geVL2w (Motu M2 Audio Interface) https://amzn.to/35AgGpg (Denon DJ HP-1100 Over Ear Headphones) https://www.ocwhite.com/product/podcast-pro-microphone-boom/ (Podcast Pro Boom Arm by Accu-Lite and O.C. White) Recommended resources: https://www.captivate.fm/signup?ref=dannybrown2 (Captivate.fm) https://www.aweber.com/easy-email.htm?id=513434 (Aweber email marketing) https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=danny-brown (RiversideFM remote interviewing) https://mypodcastreviews.com/?ref=150 (My Podcast Reviews) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Support this podcast

The Law Entrepreneur
293. The Art of Email Marketing with Kelsey Johnson

The Law Entrepreneur

Play Episode Listen Later Nov 22, 2021 50:12


Starting your own practice isn't something they teach in law school. Join me as I sit down with legal professionals to hear firsthand accounts of just how they did it.  Today, my guest is Kelsey Johnson. Kelsey is the product manager for AWeber, which is an email marketing platform that quite frankly, I use and have used for years and years. Aweber is a perfect platform and they have enough robust capabilities and complexities, and technical skills that you can grow with that platform to do just about anything little that a smaller solo or small firm practitioner would ever want of their email platform. It is a delightful conversation with Kelsey, I hope you enjoy it as much as I did.   In this episode, Neil and Kelsey discuss: The value of having a platform, such as AWeber, for email marketing to small and solo law firms.  The benefits of email marketing, not just utilizing social media for your marketing.  Email marketing beyond the monthly newsletter.  Unique opportunities to build relationships with marketing.  Key Takeaways: Email marketing is like a QR code - it has been around for decades, but it isn't going to go anywhere. There is value in owning your audience.  Each person you communicate with holds enormous potential value. The communication and connection is what makes the biggest difference in your email list.  There are benefits to having landing pages that aren't just your website's homepage, in part because they can be directly built for your target audience.  You can learn from your competitors and how they market and apply those lessons (without plagiarizing) in your own marketing.  "That's really the best way that you do marketing, is by trying to reach everybody on the platform that they prefer." —  Kelsey Johnson Resources: Try AWeber today!  https://www.aweber.com/ (https://www.aweber.com/) Email: kelseyj@aweber.com  Twitter: https://twitter.com/KelseyColorado (https://twitter.com/KelseyColorado)  If you've enjoyed the podcast, http://getpodcast.reviews/id/1086406592 (please head to Apple Podcasts and leave a rating & review for the show)! It only takes a moment, and really helps me to reach new listeners. You can also http://www.thelawentrepreneur.com/ (head to the website at TheLawEntrepreneur.com) for more information on the podcast and my legal services.   --   Thank you to our sponsors! https://confirm.spotlightbranding.com/tle/ (Spotlight Branding) - A legal marketing company that works with solo and small law firms to increase referrals. Go to https://confirm.spotlightbranding.com/tle/ (spotlightbranding.com/TLE) for a better way to market your law practice. http://callruby.com/lawentrepreneur (Ruby Receptionist) - Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time - to learn more, go to http://callruby.com/lawentrepreneur (callruby.com/lawentrepreneur) or call 844.895.7829 https://www.marketcircle.com/ (Daylite) - The all-in-one contact relationship manager. If you feel like it's time to upgrade from spreadsheets to a CRM, visit https://www.marketcircle.com/ (marketcircle.com) and get your first month free when you mention Law Entrepreneur.

Ryan's Method: Passive Income Podcast
BUILD YOUR EMAIL LIST (Full AWeber Tutorial) - Create Repeat Customers & Increase Sales

Ryan's Method: Passive Income Podcast

Play Episode Listen Later Nov 9, 2021 16:06


In this episode I share a step-by-step tutorial of how to build your email list using AWeber It's worth bookmarking for when you're ready to "take the next step" in your business and save customer email addresses, so that you can market to them later

Ryan's Method: Passive Income Podcast
IMPORTANT: Building a Long Term Business w/ an Email List

Ryan's Method: Passive Income Podcast

Play Episode Listen Later Oct 22, 2021 5:01


In this episode I talk about the importance of keeping a good long term perspective on the business you build And I do my best to give a valuable piece of actionable advice: BUILD AN EMAIL LIST! PS. The email service I've used for my mailing list is called AWeber, it's the most affordable one I've found & no functionality is sacrificed (http://bit.ly/AWeberCommunications)

The Super Joe Pardo Show
Evergrande Clock Ticking on Debt, Panic Ordering, AMC, BS Coaching & more ​| EntrepreNEWS 10/20/21

The Super Joe Pardo Show

Play Episode Listen Later Oct 20, 2021


UBC News World
This Report, Aweber Vs GetResponse, Compares The Best Email Marketing Services

UBC News World

Play Episode Listen Later Oct 5, 2021 2:50


In his report Aweber Vs GetResponse, digital content marketing expert Scott Hall analyzes the features and benefits offered by two of the industry's top email marketing services to help entrepreneurs find the right package for their needs. Learn more at https://scotthall.co/aweber-vs-getresponse (https://scotthall.co/aweber-vs-getresponse)

The Podcast Accelerator
Effective vs Efficient Podcasting

The Podcast Accelerator

Play Episode Listen Later Oct 4, 2021 19:38


I owe you an apology. Last week I didn't get my usual Monday content out because we had a crazy week with https://www.captivate.fm/blog (two Captivate mega feature releases). My bad, I thought I had time to get it done but Monday got away from me and it's my fault - I'm sorry. But, here I am this week! Last time, I talked to you about how to cope with podcasting overwhelm and gave you a rule of thumb to start implementing right away. It works, it really does (and not just for your podcast, for most 'work' things). Today, I'm going to talk about "effective versus efficient podcasting" and give you a system to use to make sure that you're being effective, not just efficient. These two concepts come from a book I wrote in 2014 (wow) called The Essential 14-Day Guide to Cutting Your Working Hours and Increasing Your Impact - https://mark.live/time (it's a free book, no email address required and you can get it instantly from here). I'd suggest that you go and download that book (I promise you, I don't ask for an email address or anything, the link is to a direct PDF that you can keep). Ordinarily, I'd write a really long piece today to talk to you about this concept of "Effective vs Efficient Podcasting" but it's all in that book. In particular, I lay out a system that I call "The Triple I" principle which is a method that I still use to this day to make sure I'm doing the right thing at the right time. As a podcaster, it's really easy to just do things and to feel really busy (sometimes that feels great, sometimes it feels awful) and if we aren't careful, a year passes us by with no real progress because we're busy with the wrong thing. "The Triple I Principle" will give you a sense of why you're busy and what you're spending your time on whilst also giving you a framework to improve your own efficacy within your podcast. https://mark.live/time (Download it now for free) (no email, I promise) and on today's podcast episode I'll talk about how it's helped me & how I continue to use it for my podcasting endeavours. Your next steps I teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next: Watch my free podcasting tutorials on YouTube: https://www.youtube.com/captivatepodcasting (https://www.youtube.com/captivatepodcasting) Learn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.com/ (https://www.podcastsuccessacademy.com) Ask me anything at all about podcasting over on Twitter: https://mark.live/twitter (Mark.Live/Twitter) P.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: https://mark.live/email (Mark.Live/Email) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp Chartable - https://chartable.com/privacy

Podcaster Stories
Dr. Alice Kerby on Addiction and Life Beyond the Pink Cloud

Podcaster Stories

Play Episode Listen Later Sep 16, 2021 25:22


After suffering from severe stress while going through her doctorate, Dr. Alice fell into a downward spiral of alcohol abuse. This continued until she realized her problem, and she has been sober for three years since. It's this experience that led Dr. Alice to starting the Beyond the Pink Cloud podcast, where she talks to people that have overcome their own battles with substance abuse, as well as inspired others by living their best lives. Topics up for discussion this week include: how the podcast grew from her own recovery from alcohol abuse how the Covid-19 pandemic is leading to higher stress and addiction temptation how we're adding to our stress levels while working from home how the show's direction has evolved from recovery-focused to multiple fields of expertise across various topics why she's inspired by people living their dreams some of the hurdles that are hard to overcome when dealing with abuse how the drinking culture of different countries affects addiction levels the fear of sharing her story in the first few episodes how she became a semi-professional fire dancer Settle back for an open and honest discussion about addiction, recovery, and what that means to the people afflicted, and those surrounding them. Connect with Dr. Alice: http://www.kerbymethodconsulting.com/ (The Kerby Method) https://podcasts.apple.com/ca/podcast/beyond-the-pink-cloud/id1467067991 (Beyond the Pink Cloud podcast) https://www.facebook.com/alice.kerby.7 (Dr. Alice on Facebook) Contact me: danny@podcasterstories.com My equipment: https://amzn.to/2ZOhDbC (Electro-Voice RE320) https://amzn.to/3geVL2w (Motu M2 Audio Interface) https://amzn.to/35AgGpg (Denon DJ HP-1100 Over Ear Headphones) https://www.ocwhite.com/product/podcast-pro-microphone-boom/ (Podcast Pro Boom Arm by Accu-Lite and O.C. White) Recommended resources: https://www.captivate.fm/signup?ref=dannybrown2 (Captivate.fm) https://www.aweber.com/easy-email.htm?id=513434 (Aweber email marketing) https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=danny-brown (RiversideFM remote interviewing) https://mypodcastreviews.com/?ref=150 (My Podcast Reviews)

Podcaster Stories
Introducing Mental Health and Us

Podcaster Stories

Play Episode Listen Later Sep 9, 2021 20:13


This week is a little different. As some of you might know, I also run a couple of other podcasts - one, as a host, and the other as a co-host. Today, I want to share an episode from the podcast I co-host, Mental Health and Us. It originally started out as a solo hosted show by my wife, Jaclyn, and was called Mental Health and me. It shared self-care and wellness tips to help other mental health sufferers and their loved ones cope. Jaclyn uses her 20 year battle with both depression and anxiety to share what's worked for her, and how that could maybe help you. I personally suffer from mental health issues too, and it's an important topic, and one that I see more of in the podcasting space, both from a podcaster and a listener perspective. In this episode, Jaclyn shares how a major health scare made her fear the worst, and why it's important to understand how your physical health is important to your mental health. The Mental Health and Us podcast will be relaunching early October, and you can catch up with other episodes over at http://mentalhealthpodcast.ca/ (mentalhealthpodcast.ca) Next week we'll be back to the usual Podcaster Stories programming - thank you for letting me share this special episode with you. Contact me: danny@podcasterstories.com My equipment: https://amzn.to/2ZOhDbC (Electro-Voice RE320) https://amzn.to/3geVL2w (Motu M2 Audio Interface) https://amzn.to/35AgGpg (Denon DJ HP-1100 Over Ear Headphones) https://www.ocwhite.com/product/podcast-pro-microphone-boom/ (Podcast Pro Boom Arm by Accu-Lite and O.C. White) Recommended resources: https://www.captivate.fm/signup?ref=dannybrown2 (Captivate.fm) https://www.aweber.com/easy-email.htm?id=513434 (Aweber email marketing) https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=danny-brown (RiversideFM remote interviewing) https://mypodcastreviews.com/?ref=150 (My Podcast Reviews)

Podcaster Stories
Joenrhuz "JR" Tabanda on Everyday People and Everyday Stories

Podcaster Stories

Play Episode Listen Later Sep 2, 2021 28:41


This week I sit down with Joenrhuz "JR" Tabanda, host and audio producer of the Time Capsule Show, a podcast sharing the everyday stories of everyday people. Each episode asks six thoughtful questions that guests can use to define their life in the 21st century at this moment. We wanted to give people hope, especially young people that may feel alone.JR talks about what their goals were with the show, and how that's taken shape, and how the pandemic gave them the opportunity to put these goals to fruition. We Are All ConnectedJR and his podcast team and co-hosts share the belief that everyone has a story, and that's why they appear on the Time Capsule Show. We just try and put up stories that are timely, powerful, and help us understand the culture of the time we're going through.One thing they're particularly determined to do with the show is to give the guests a platform, and share their point of view, whether it fits with the hosts or not . On Taking a Different PathWith a Filipino background, it was expected that both JR and his brother would take a career in the medical profession, or a similarly professional one. But that was a very different path from the one he envisioned. While he may yet take that career path, for now he's more than satisfied and challenged by the route he's currently on. Everybody has an opinion, but it's up to you what value you place in that opinion.Heroes Don't Always Wear CapesWhile he'd never describe himself as a tennis player, or even someone that has just a passing interest in the sport from a playing point of view, his all-time hero hails from it. Rafael Nadal epitomizes everything we should aspire to be, in our personal and professional lives. People's expectations of you don't mean anything, and if you set your mind to anything you can achieve it.Connect with JR: https://www.timecapsuleshow.com/ (Time Capsule Show) https://www.youtube.com/channel/UCQ3x9haDDMT-BllqiCYzLyg (YouTube) https://www.instagram.com/tcshow21/?fbclid=IwAR2tlXFFusl4MHVBSZy7M733fAwd1KTEfTZde24W9ZUz8EM-NtN9G2rkxOo (Instagram) Contact me: danny@podcasterstories.com My equipment: https://amzn.to/2ZOhDbC (Electro-Voice RE320) https://amzn.to/3geVL2w (Motu M2 Audio Interface) https://amzn.to/35AgGpg (Denon DJ HP-1100 Over Ear Headphones) https://www.ocwhite.com/product/podcast-pro-microphone-boom/ (Podcast Pro Boom Arm by Accu-Lite and O.C. White) Recommended resources: https://www.captivate.fm/signup?ref=dannybrown2 (Captivate.fm) https://www.aweber.com/easy-email.htm?id=513434 (Aweber email marketing) https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=danny-brown (RiversideFM remote interviewing) https://mypodcastreviews.com/?ref=150 (My Podcast Reviews)

Startup Marketing
Email Marketing

Startup Marketing

Play Episode Listen Later Sep 2, 2021 53:30


Learn how to be successful at email marketing.On this week's episode, our guest is Jena Bagley. As the Advocate Manager for AWeber, a leading email service provider and the very first autoresponder, Jena works closely with content creators, podcasters, social media strategists & enthusiasts, coaches, entrepreneurs marketers and more.   Through email marketing you can connect with your audience and drive them back to your podcast, website, blog or social platforms over and over again, keeping you top of mind. Want to help others grow their business and stay connected with their audiences? Jena helps with strategies on how to connect other entrepreneurs and small businesses to our powerfully-simple email solution through support, education and promotional advice.   Having worked in several different industries over her career including restaurant, bridal, new construction, real estate, recruiting, direct sales and now Software as a service, Jena has acquired a wealth of knowledge about sales, marketing and what it means to build a relationship with your target audience.  Key Takeaways: How to successfully use email marketingHow to be authentic through email marketingHow to craft clear messages through email marketing https://www.linkedin.com/in/jenabagley/ (Connect with Jena. ) Music: Tuesday By Sascha Ende, Music.io

Side Hustle Pro
264: Just Do It! Don't Procrastinate, Start Your Side Hustle This Year REWIND

Side Hustle Pro

Play Episode Listen Later Aug 26, 2021 32:45


This week's episode is a rewind of the Side Hustle Pro Bootcamp Week 1. For the next four weeks, you'll have a chance to be a part of the Side Hustle Pro Bootcamp. Don't worry, there are no pushups, workout plan, or anything of the sort, but what you will get a grasp of is how to break things down into super small achievable steps to actually achieve your side hustle dreams. This week's episode is all about how to START. No more procrastination. No more playing around. In 2021, we're going to commit and do this! Besides, the hardest part of the battle is actually starting your side hustle, but after that, it gets easier. And to be honest, you're probably stalling because of the drive to be perfect. Stalling and overthinking can create a hamster wheel effect that's very hard to get out of, even when you know it's counterproductive and not necessary. Instead of focusing on the wrong things, let's focus on the right things. I'm taking you through the journey of: saying “no” to your own stall tactics and saying “later” to your own excuses, all while giving you three tips to actually start your side hustle.  Join the bootcamp at sidehustlepro.co/bootcamp Check out this episode and others on Apple Podcasts, Spotify, and watch on YouTube  This episode is brought to you by: GustoAs a Side Hustle Pro listener, you'll get three months free when you roll your first payroll. Sign up, and give it a try at gusto.com/shp. AWeber Your side hustle needs a reliable way to connect with your audience and promote your product or service. Start growing your business with email marketing, web push notifications, and landing page builder. Visit AWeber.com and enter code HUSTLEPRO for a free 30-day free trial of AWeber's PRO plan.  INDY Handle your business and leave the paperwork, time-tracking and the other not-so-fun yet necessary parts of running a business to Indy. Head over to: https://weareindy.com/sidehustle and use code sidehustlepro to get started today! Links mentioned in this episode Side Hustle Pro Bootcamp EPISODE 231: How to Decide What Your Side Hustle Should Be in 2021 Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you're looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro #SideHustlePro

Her Fearless Hustle | Stories from Entrepreneurial Women on Overcoming Self-sabotage

Margy is the co-owner of Interview Connections, the first and leading podcast booking agency. Margy and her business partner lead an in-house staff of over 20 full time employees in their (now virtual) Rhode Island office, and have successfully scaled the agency to multiple 7 figures. Their team of in-house Booking Agents are the podcast powerhouses behind many successful entrepreneurs and businesses including Ali Brown, Aweber, USA Financial and more.

Side Hustle Pro
263: How Morgan DeBaun is Defying Expectations As A CEO

Side Hustle Pro

Play Episode Listen Later Aug 19, 2021 56:44


Today in the guest chair we have Morgan DeBaun, who is a serial entrepreneur and corporate advisor. As the Founder & CEO of Blavity Inc., the leading digital media company for Black culture and millennials, Morgan has grown the company into a market leader for Black media, reaching over 100  million readers per month through a growing brand portfolio which includes: Blavity News, 21Ninety, AfroTech, Travel Noire, Shadow & Act, and Lunchtable.  In this episode Morgan shares: An update on what she is working on these days, how she juggles and prioritizes each one of her businesses, & how she works her personal brand into her entire vision for her life and her different companies. How she navigated the pressures of being a young CEO How she pivoted during early COVID days to protect Blavity's legacy and the team's salaries How she reframed her mindset to appreciate the tiny moments of joy everyday in order to avoid burnout and be the best CEO she can be How she is shifting the business for her team to work fully remotely & how they still find a way to stay connected.  Some of the mistakes she made while starting her companies  The differences in running a digital business vs a physical products business How her “Why not me?”  attitude has led to her success and how others can use the same mindset to achieve their goals.  Listen to learn more about how to get mentorship from Morgan Debaun with the WorkSmart Program! Check out this episode and others on Apple Podcasts, Spotify, and watch on YouTube  This episode is brought to you by: GustoAs a Side Hustle Pro listener, you'll get three months free when you roll your first payroll. Sign up, and give it a try at gusto.com/shp. AWeber Your side hustle needs a reliable way to connect with your audience and promote your product or service. Start growing your business with email marketing, web push notifications, and landing page builder. Visit AWeber.com and enter code HUSTLEPRO for a free 30-day free trial of AWeber's PRO plan.  Skillshare Explore your creativity at Skillshare.com/hustle and get a one month free trial of Premium Membership Links mentioned in this episode Episode 57- Up Close with Morgan DeBaun: The Millennial CEO Shaping Black Digital Media Blavity.com Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you're looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Blavity: @Blavity Side Hustle Pro – @sidehustlepro #SideHustlePro

The Podcast Accelerator
Introducing Cross-Promotional Feed Drops & Network Features for Every Captivate Podcaster

The Podcast Accelerator

Play Episode Listen Later Aug 19, 2021 13:15


For the full Captivate cross-promotional feed drops and network product release notes, check out the blog post here: https://www.captivate.fm/product-releases/network-features/ (https://www.captivate.fm/product-releases/network-features/) Your next steps I teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next: Watch my free podcasting tutorials on YouTube: https://www.youtube.com/captivatepodcasting (https://www.youtube.com/captivatepodcasting) Learn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.com/ (https://www.podcastsuccessacademy.com) Ask me anything at all about podcasting over on Twitter: https://mark.live/twitter (Mark.Live/Twitter) P.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: https://mark.live/email (Mark.Live/Email) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp Chartable - https://chartable.com/privacy

Podcaster Stories
Season 4 is Coming, and Joining the Quite the Thing Podcast Network

Podcaster Stories

Play Episode Listen Later Aug 18, 2021 3:52


So a funny thing happened on the way to getting Season 4 of Podcaster Stories ready - from personal and work life, to guests that weren't really right for the show. This resulted in the new season being delayed by about a month, which I apologize for. The good news is that Season 4 will be released next week, so I'm looking forward to sharing more awesome stories with you. There's also an update about the Quite the Thing podcast network that Podcaster Stories is now part of, and is very much geared towards community focus and engaging our listeners, so I'm stoked to be part of that. Thanks for your patience over the summer, and I hope you've had a safe and enjoyable one. Here;'s to Season 4. Contact me: danny@podcasterstories.com My equipment: https://amzn.to/2ZOhDbC (Electro-Voice RE320) https://amzn.to/3geVL2w (Motu M2 Audio Interface) https://amzn.to/35AgGpg (Denon DJ HP-1100 Over Ear Headphones) https://www.ocwhite.com/product/podcast-pro-microphone-boom/ (Podcast Pro Boom Arm by Accu-Lite and O.C. White) Recommended resources: https://www.captivate.fm/signup?ref=dannybrown2 (Captivate.fm) https://www.aweber.com/easy-email.htm?id=513434 (Aweber email marketing) https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=danny-brown (RiversideFM remote interviewing) https://mypodcastreviews.com/?ref=150 (My Podcast Reviews) Mentioned in today's episode: https://quitethethingmedia.com/ (Quite the Thing Podcast Network)

The Podcast Accelerator
New Captivate Feature Announcement Coming Up

The Podcast Accelerator

Play Episode Listen Later Aug 16, 2021 4:31


This week is Captivate's second birthday and to celebrate we're running our annual three-hour growth summit over on our https://www.mark.live/youtube (YouTube channel). Entitled Ready, Set, Grow!, the event will feature three amazing speakers and during the summit, I'll be announcing and demo-ing a huge new range of Captivate features to help you, the indie podcast creator and audio influencer, to grow and monetize your audience. There'll be a full, deep-dive education episode of The Podcast Accelerator landing on Thursday to compliment this so for now, let me tell you about the event and what to expect. Your next steps I teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next: Watch my free podcasting tutorials on YouTube: https://www.youtube.com/captivatepodcasting (https://www.youtube.com/captivatepodcasting) Learn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.com/ (https://www.podcastsuccessacademy.com) Ask me anything at all about podcasting over on Twitter: https://mark.live/twitter (Mark.Live/Twitter) P.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: https://mark.live/email (Mark.Live/Email) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp Chartable - https://chartable.com/privacy

Side Hustle Pro
262: Necole Kane Shares How to Reinvent Yourself As Many Times As You Need To

Side Hustle Pro

Play Episode Listen Later Aug 12, 2021 69:27


Today in the guest chair we have Necole Kane, creator of the successful celebrity gossip blog NecoleBitchie.com, founder of the women's empowerment and lifestyle platform xoNecole, and founder of My Happy Flo, her newest venture which aims to empower black women to become the CEO of their menstrual health.  In this episode, Necole shares:  How to know when it's time to pivot and how to take that leap even when the lifestyle you currently have may make it difficult to walk away.    The low points she faced when transitioning from NecoleBitchie.com to XoNecole and how she overcame them.  How to successfully build a media company, gain an audience that will engage with your content & how to make sales and build brand partnerships. How she transitioned to a completely different market and started her 3rd brand, My Happy Flo and what role she maintains with XoNecole. How My Happy Flo uses plant-based ingredients along with essential vitamins to support hormonal balance, and healthier pain-free periods. Things to consider when starting a business with a partner Find out the big secret on how Necole is so fearless when it comes to pivoting, how she is able to reinvent herself so easily and how you can apply it for yourself.  Check out this episode and others on Apple Podcasts, Spotify, and watch on YouTube  This episode is brought to you by: GustoAs a Side Hustle Pro listener, you'll get three months free when you roll your first payroll. Sign up, and give it a try at gusto.com/shp. AWeber Your side hustle needs a reliable way to connect with your audience and promote your product or service. Start growing your business with email marketing, web push notifications, and landing page builder. Visit AWeber.com and enter code HUSTLEPRO for a free 30-day free trial of AWeber's PRO plan.  INDY Handle your business and leave the paperwork, time-tracking and the other not-so-fun yet necessary parts of running a business to Indy. Head over to: https://weareindy.com/sidehustle and use code sidehustlepro to get started today! Links mentioned in this episode XoNecole.com MyHappyFlo.com Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you're looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info XoNecole- @xonecole MyHappyFlo- @myhappyflo.co Side Hustle Pro – @sidehustlepro #SideHustlePro

Limitless Entrepreneur Podcast
44 - Building Relationships Through Email Marketing with Aweber's Jena Bagley

Limitless Entrepreneur Podcast

Play Episode Listen Later Aug 11, 2021 38:36


As the Advocate Manager for AWeber, a leading email service provider and the very first autoresponder, Jena Bagley works closely with content creators, podcasters, social media strategists & enthusiasts, coaches, entrepreneurs, and more. And after studying hundreds if not thousands of different email strategies and learning what works (and what doesn't), she's here sharing her expertise on how to take your email subscribers and turn them into customers.    Through email marketing you can connect with your audience and drive them back to your podcast, blog, website or social platforms over and over again, keeping you top of mind. The industry average open rate for an email is about 22%, as opposed to about 2% of your social media followers seeing any potential post you might make, and yet so many of us are spending all of our time on social and neglecting our email list!    She's going to share with us what you need to have in place to rock your email marketing strategy, what makes a great lead magnet and how to work backwards to create the best idea, and what should come right after they opt in for the most success. Jena is sharing with us how to make our social channels and our email marketing work in harmony to build relationships with our ideal clients and turn them into paying customers!  Stay Connected with Jena: Download the free guide on How To Turn Social Media Followers into Email Subscribers Follow Jena @jenabagley on Clubhouse, Instagram, and LinkedIn Send her an email at jenab@aweber.com If you enjoyed this week's episode, I'd so appreciate you doing a few things for me:  Please subscribe to the podcast on Apple Podcasts, Spotify, or wherever you listen! Rate and review the podcast on Apple Podcasts.  Tag me @niclaino on your IG stories with a story of you listening to the podcast and I'll make sure to share your post!  Interested in learning more about working with me? Click here to learn more about how we can work together.  Want to be in the know whenever I've got new content, freebies, and classes? Sign up for my email list.

Side Hustle Pro
261: How To Set Up Your Marketing Funnel & Earn Consistent Revenue With Tiffany “The Budgetnista” Aliche

Side Hustle Pro

Play Episode Listen Later Aug 5, 2021 70:18


Today in the guest chair we have Tiffany “The Budgetnista” Aliche. Tiffany is the founder of “The Budgetnista”, is an award-winning teacher of financial education, and is America's favorite personal financial educator.  She is the author of Get Good with Money (a New York Times Bestseller), The One Week Budget, and the Live Richer Challenge series. She has also authored a children's book, Happy Birthday Mali More.  Through her company, ‘The Budgetnista', Tiffany has created a financial movement that has helped over one million women worldwide completely transform the way they think about their finances. The women that participate in this global ‘Live Richer Movement' call themselves Dream Catchers.  In today's episode, Tiffany breaks down how she's built an $8 Million Dollar marketing funnel while empowering her Dream Catchers to collectively save more than $250 million dollars and pay off over $200 million dollars in debt.  Hustle Bomb: Tiffany explains what a marketing funnel is, why you need one, and how to maximize your marketing funnel. Every side hustler needs to know this! If you're starting a business and you don't understand the connection between starting an email list and making money in your business, stop what you're doing and listen to this right now.  And make sure you share this episode with a fellow side hustler so they can get this info. Check out the FULL EPISODE (Side Hustle Pro Episode 261) on Apple, Spotify, and YouTube

Side Hustle Pro
260: Getting Started With Facebook Ads For Your Side Hustle

Side Hustle Pro

Play Episode Listen Later Jul 29, 2021 33:05


Today's episode is all about getting started with Facebook Ads. Facebook Ads are something that intimidates a lot of business owners and confuses others.  So the goal of this episode is to demystify Facebook Ads, and inspire you to get started testing out your own ads.  Remember, start small and get those reps in because the more you practice, the more you learn about what makes an effective Facebook Ad for your side hustle.  And, hey, maybe you plan to hire someone to run your Facebook Ads for you. I still recommend checking out this episode so you can educate yourself on what to consider before you run Facebook Ads for your side hustle or business.  If you want to get down with the accountability group this month, head over to: sidehustlepro.co/bootcamp Check out this episode and others on Apple Podcasts, Spotify, and watch on YouTube  This episode is brought to you by: AWeber Your side hustle needs a reliable way to connect with your audience and promote your product or service. Start growing your business with email marketing, web push notifications, and landing page builder. Visit AWeber.com and enter code HUSTLEPRO for a free 30-day free trial of AWeber's PRO plan.  INDY Handle your business and leave the paperwork, time-tracking and the other not- so-fun yet necessary parts of running a business to Indy. Head over to: https://weareindy.com/sidehustle and use code sidehustlepro to get started today! Links mentioned in this episode WATCH me set up a Facebook Ad Get the FREE Goal Getter Workbook Buy the COMPLETE Goal Getter Action Plan View the Facebook Ads Library Join the Side Hustle Pro Bootcamp Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you're looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro #SideHustlePro

Side Hustle Pro
259: A Quick And Easy Way To Make Money In Your Marketing Funnel

Side Hustle Pro

Play Episode Listen Later Jul 22, 2021 23:42


I'm back with another solo coworking episode! In this episode, I break down a quick and easy way to make money in your funnel. I go over what a tripwire is (and why marketers love it) and I also share the answers to some listener questions about email funnels. If you want to get down with the accountability group this month, head over to: sidehustlepro.co/bootcamp Check out this episode and others on Apple Podcasts, Spotify, and watch on YouTube  This episode is brought to you by: AWeber Your side hustle needs a reliable way to connect with your audience and promote your product or service. Start growing your business with email marketing, web push notifications, and landing page builder. Visit AWeber.com and enter code HUSTLEPRO for a free 30-day free trial of AWeber's PRO plan.  Skillshare Explore your creativity at Skillshare.com/hustle and get a one month free trial of Premium Membership. Links mentioned in this episode Side Hustle Pro Bootcamp Goal Getter Freebie Goal Getter Action Plan Facebook Ads Library Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you're looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro #SideHustlePro

Side Hustle Pro
258: Co-Work With Me: Setting Up My Marketing Funnel

Side Hustle Pro

Play Episode Listen Later Jul 15, 2021 35:52


In this episode, I invite you to co-work with me. So pull up your own work and let's chat. I bring you along as I work on my July goal of revamping my Goal Getter Action Plan Funnel. What's a funnel you ask? Don't worry, I will go over that. If you want a recap for this session, head over to sidehustlepro.co/coworking Check out this episode and others on Apple Podcasts, Spotify, and watch on YouTube  This episode is brought to you by: AWeber Your side hustle needs a reliable way to connect with your audience and promote your product or service. Start growing your business with email marketing, web push notifications, and landing page builder. Visit AWeber.com and enter code HUSTLEPRO for a free 30-day free trial of AWeber's PRO plan.  INDY Handle your business and leave the paperwork, time-tracking and the other not-so-fun yet necessary parts of running a business to Indy. Head over to: weareindy.com/sidehustle to get started today! Links mentioned in this episode Coworking Recap Side Hustle Pro Bootcamp Goal Getter Freebie Goal Getter Action Plan Facebook Ads Library Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you're looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro #SideHustlePro

The Podcast Accelerator
What Podcast Marketing Posts Work Best on LinkedIn?

The Podcast Accelerator

Play Episode Listen Later Jul 9, 2021 6:51


Now I'm no expert on LinkedIn, but when my long-time friend Jonathan Baillie-Strong asked me what types of posts I've seen work best on LinkedIn for podcast marketing, I had to dive in. For me, it comes down to what type of media you publish and how you title it... Your next steps I teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next: Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemedia (https://www.youtube.com/rebelbasemedia) Learn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.com/ (https://www.podcastsuccessacademy.com) Ask me anything at all about podcasting over on Twitter: https://www.twitter.com/MrAsquith (https://www.twitter.com/MrAsquith) P.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: https://www.markasquith.com/aweber (https://www.MarkAsquith.com/AWeber) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp Chartable - https://chartable.com/privacy

Side Hustle Pro
257: How Influencer Dayna Bolden Attracts Opportunities And A Loyal Tribe By Being Her Authentic Self

Side Hustle Pro

Play Episode Listen Later Jul 8, 2021 52:56


Influencer Dayna Bolden is in the guest chair this episode with an update.  It's been three years since Dayna, an Entrepreneur and Lifestyle Blogger based in Atlanta, shared her journey with us. Since then, Dayna has consistently dominated the online arena serving as the Creative Director of DaynaBolden.com and CEO of Bolden Creative Media.  The digital marketing maven has successfully curated healthy and enduring marketing campaigns for esteemed brands such as Nike, VH1, Disney H&M and has been acknowledged by media outlets such as Forbes, Elle Magazine and was voted as one of Essence Magazine's top influencers to follow as she inspires her audience on a daily with her creative, authentic and relatable content.  In this episode, Dayna shares: How to get out of your head and show up authentically on social media The difference between being an influencer and being influential How to be realistic about your needs and get help Her content tips and tricks! Check out this episode and others on Apple Podcasts, Spotify, and watch on YouTube  This episode is brought to you by: AWeber Your side hustle needs a reliable way to connect with your audience and promote your product or service. Start growing your business with email marketing, web push notifications, and landing page builder. Visit AWeber.com and enter code HUSTLEPRO for a free 30-day free trial of AWeber's PRO plan.  Skillshare Explore your creativity at Skillshare.com/hustle and get a one month free trial of Premium Membership. Links mentioned in this episode AWeber Skillshare DaynaBolden.com Define Bold Fitness Super Cool Aria Book Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you're looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro Dayna Bolden -  @daynabolden #SideHustlePro

The Podcast Accelerator
How to Handle Guest No-Shows

The Podcast Accelerator

Play Episode Listen Later Jul 2, 2021 6:04


Michael Herst asked me during our Podcast Launch Accelerator office hours on Facebook how to handle it when a guest drops out, both from a content perspective and whether you should re-publish an old episode, plus from a guest management perspective. Your next steps I teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next: Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemedia (https://www.youtube.com/rebelbasemedia) Learn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.com/ (https://www.podcastsuccessacademy.com) Ask me anything at all about podcasting over on Twitter: https://www.twitter.com/MrAsquith (https://www.twitter.com/MrAsquith) P.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: https://www.markasquith.com/aweber (https://www.MarkAsquith.com/AWeber) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp Chartable - https://chartable.com/privacy

Side Hustle Pro
256: How Zakia Blain of FBF Body Determines When To Pivot In Business

Side Hustle Pro

Play Episode Listen Later Jun 30, 2021 51:30


Zakia Blain, the CEO and Founder of FBF Body is in the Side Hustle Pro podcast guest chair today for an update episode! Zakia is the master of the pivot.  Her company started with a fitness challenge, and when her doctors told her that she couldn't work out anymore due to an illness, she pivoted into shapewear.  Then, when the pandemic hit and people were not going outside and didn't need as much shapewear, FBF Body pivoted into athleisure apparel. FBF Body's highly sought after shapewear and fitness apparel has taken on a cult following of its own, largely in part due to Zakia's open and honest method of sharing herself actually wearing it and looking amazing while doing so. On this episode, Zakia shares: How she builds anticipation for her products How she manages and plans out her inventory seasons in advance Her monthly drop technique for new items and so much more Check out this episode and others on Apple Podcasts, Spotify, and watch on YouTube  This episode is brought to you by: AWeber Your side hustle needs a reliable way to connect with your audience and promote your product or service. Start growing your business with email marketing, web push notifications, and landing page builder. Visit AWeber.com and enter code HUSTLEPRO for a free 30-day free trial of AWeber's PRO plan.  Links mentioned in this episode FBF Body Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you're looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro FBF Body - @fbfbody Zakia Blain - @zakiablain #SideHustlePro

The Nathan Barry Show
040: Alex Lieberman - Building a 3M Subscriber Media Empire

The Nathan Barry Show

Play Episode Listen Later Jun 28, 2021 59:15


Alex Lieberman is the co-founder and chairman of Morning Brew. Morning Brew is a media company bringing informative and digestible business news to your inbox every morning. They educate nearly 3,000,000 daily readers on the latest news from Wall Street to Silicon Valley.Alex also hosts The Founder's Journal Podcast where he gives listeners a “backstage pass” into building Morning Brew, and in turn, helps them build a better business or career.Morning Brew is considered to be the largest email newsletter on the web. Business Insider recently acquired a major stake in Morning Brew at a rumored valuation of over 75 million dollars. In this episode, you'll learn: The foundations for building a great media brand What methods and metrics work best for rapid subscriber growth How to optimize a referral program to gain explosive growth How to be the leader your employees need as you scale Links & Resources Business Insider Kara Goldin's LinkedIn page Hint Water Pat Flynn Pat Flynn: Why I Switched from AWeber to Infusionsoft to ConvertKit KickoffLabs Viral Loops Robinhood Tim Ferriss Harry's Razors Lenny Rachitsky Packy McCormick Guest's Links Alex's LinkedIn page Morning Brew Founder's Journal podcast Morning Brew Accelerator (MB/A) Alex's Twitter: @businessbarista Episode TranscriptAlex: [00:00:00]That's the beautiful thing about just business in general, this diversity of what brings people joy. People who love building process and planning who have a foundation and building on top of that foundation. You have people who have zero foundation. They want to prove to the world and prove to themselves that the crazy thing that's been in their head that they think is valuable, there's no proof of yet, that the actually people will love it.Nathan: [00:00:30]In today's episode, I talked to Alex Lieberman, who is the co-founder, and now chairman—formerly CEO—and now chairman of Morning Brew. They grew the newsletter to over 3 million subscribers, which is insane. Making it the largest email newsletter on the web. So if we're talking about newsletters on this podcast who better to talk to than Alex.We get into why he transitioned from CEO to chairman. We talk about the exit: they sold a majority of the company to Business Insider rumored at over a $75 million valuation, which is really, really impressive. One of the things we talk about the channels that drove growth, their affiliate program, the referral program that so many people talk about and reference, what works, what doesn't.We get his take on sponsorships versus paid content, details on the type of ads that they used in their paid acquisition when they were growing Morning Brew, so much.Anyway, there's a lot of good stuff. I'll get out of the way. Let's dive in.Alex, thanks for joining me.Alex: [00:01:32]Thanks so much for having me, pumped to do this.Nathan: [00:01:34]All right. So I want to start with, your role has shifted. You just moved from CEO of Morning Brew to chairman. And tell me a little bit about that.What, what instigated it. What made it time for that move? I know a lot of people who have run companies for years consider a move like that.Alex: [00:01:52]There's many months in the making. and I think in a lot of ways, the last year has kind of been like a unspoken transition, based on just the things that I was spending my time on and the things my co-founder Austin was spending his time on. You know, I think the, the way that I think about it is I loved—I've loved every part of Morning Brew, but like the things that have really given me energy is when I am building things from scratch, I love building things from scratch.And that's what I was able to do in, in the early days of the Brew, you know, our original newsletter, our B2B newsletters, our podcasts, like really creating the foundation for something that could obviously become a large media brand. As we've scaled, obviously like, you know, you've, I'm sure experienced this in your role, the roles of a CEO change 50 different times.And so the way, you know, the way I think about it is the first role that I had at Morning Brew was every role Austin. And I had every role. I always tended to lean more towards sales, marketing, and content, like more the creative and people facing side of the business. Austin always, spend more time on growth product, and like the finance, the finances of the business.And so I wore many different hats and I loved doing those things. And then as we started to grow, as we got the flywheel going of creating great newsletter content, attracting audience and monetizing our audience through advertising. My role shifted. And I went from a hundred percent doing to what I would say is like 50% doing, and 50% managing.And I really enjoyed managing, like I loved, I loved coaching people, supporting people, but what I also learned pretty early on in Morning Brew is that managing there, there were aspects of managing that I loved, and there are many aspects of managing that I didn't love. The way I think about managing is I think there's two aspects to managing there's call it like leadership and there's operational management, operational management, really being about.Like goal setting, metric checking, and making sure that you're holding someone accountable to continuing to do the job they're supposed to do really important job for a manager. Then on the flip side, I would say the leadership side of managing is kind of the empathetic management part, which is how do you support someone in their career growth?How do you talk to someone about the things that are impacting them in their job performance, whether it's things within their career or things in their personal life that are coming into their career, because that inevitably obviously happens as well. And what I realized is I really loved the second thing.I didn't necessarily really loved the first thing. The reason I bring that up is because as we've scaled as Morning Brew, let's say got to 50 people and. And at 50 people, we really, that was the point in time when we had to go from being reactive to proactive, where we no longer had one product we had at that point in time, we had two or three products.We were truly talking about this transition from newsletter company to media brand. And that was the point in time where it became very clear that proactive scaling process, senior leadership, what was, what was needed to build a brand, to transition from newsletter company to brand. And the reason I bring up what I was saying before about like operational management is because.In many ways. That is what Austin, my co-founder has always loved. And it, and as COO of the business, that is what he, oh, he did always did. And I think as we made that transition to needing more process going from let's call it a one to two layer business to a two or three layer business. as we needed to set one-year three-year five-year plans, as we needed to hire senior leaders, I think it, it was that operational management muscle that became far more of the time necessary to run the business.And so over the last year, what I found myself gravitating towards is this stuff that I always gravitated towards, which is like, Building new stuff. it was more of like the culture and leadership side of management and it was being like a creator myself. Right. And, and so for example, like building new stuff, what does that look like?Well, most recently Morning Brew launched our paid product. It's a, it's called MBA. It's an accelerator for business professionals. Like that is something that I spent a lot of my time on. And so all of that to say, like, this was a transition that was really difficult for me from, I think, an ego perspective.And I think this speaks to how even now, like a lot of the work I'm doing is reframing why I love building and really reframing it of like, you know, we talk about how it's really important to build for the sake of like loving what you're doing, like loving the building you're doing and loving that you're helping to serve people.But I think there's always an aspect of people that's. Ego-driven that's driven by like what the outside, how the outside world responds to the things that you're doing. And I think in a lot of ways, what, what this transition has allowed me to realize is that for the longest time I was spending time building for other people, and I'm making this transition to really getting to a place where I'm grounded and whatever.However, I spend my time moving forward, it's doing it for myself, for what gives me energy. It gives me purpose and what gives me fulfillment. And so most recently with this transition, It was really hard because my ego was still latching on to, the role because the role had been my identity for the last six years.Morning Brew's been a hundred percent of my identity since I graduated from college. And so to me, it was a really anxiety provoking thing to think about once you strip me of that title, once you strip me of as close of connectivity with the company who am I, and I think it's a, it's a really valuable thing for me to realize the really valuable thing for me to work through.But from a practical standpoint, I think it made all the sense in the world for this transition to happen. Because today, at this point in time, maybe I'll like the things I'm talking about, like operational management, planning, process, all these things, maybe I'll like that later in life or in a few years more.But at this point in time, I don't love those things. if I don't love those things, I'm not going to be the best at those things. Those are the things that my co-founder Austin does love, and he's really good at. And I want to see the company succeed. I'm incentivized to see the company succeed. So why wouldn't I put the person who is, who loves and is best at those things in the position to do those things.Nathan: [00:09:19]Yeah, that, that makes a lot of sense. There's things that you said in there that really resonated with me. One is focusing on the early days of like, are you likely to start things? I like to start things. I don't like to start things from scratch, you know? And so the idea of now starting something new and having an audience and having like the leverage that you have now, like, it's like, oh, that's compelling, you know, doing ConvertKit over again from scratch and doing Morning Brew over again.Like that. To me, there's nothing compelling about it. Cause I'm like, oh God, so hard and painful, but I totally understand it. We were like, wait, if I, as who I am today with the networking connections and audience, everything that I have, oh, we want to spin up a new paid product. Yes. I'll dive all the way in and great that.Alex: [00:10:03]Yeah, totally. And I think that's like, that's kind of the beautiful thing about just business in general is you do have like this diversity of what brings people joy, right? Like you have, you have people who loves, who love building process and planning. You love having people who, who have a foundation and building on top of that foundation. You, you, you have people who have zero foundation. They want to just prove to the world and prove to themselves that the crazy thing that's been in their head that they think is valuable, but they there's no proof of yet that there's actually like people will love it. And so the fact that there's all these different brains is an amazing thing.Nathan: [00:10:44]What do you spend your time on now? You know, you're talking about we're before we hit record, you're talking about like open space and like, try not to make too many commitments for all the things.Alex: [00:10:55]The, the stuff that I'm spending my time on now, so how I describe it as for Morning Brew,I'm spending my time on basically three things. It is helping to ensure that the culture of the business scales as the company scales, you know, Morning Brew by the end of this year will be probably around 140 people.By the end of next year, let's call it 200. Plus what's been really special about this business is our culture. having people who are. Hardworking purposeful empathetic, who have a little bit of a chip on their shoulder to build something great. And the question is, is as you scale, how do you maintain that?Right? It's like every scaling companies challenge, I get excited by that challenge. So, that's one of the ways that I'm helping, the business still is to work with, Austin and with our head of people to think about ways that we scale this. This second is, is it's interesting. Right? I was telling you before how I went from being super in the weeds or in the mud to being out of the mud in the clouds.And it's like, I'm in a lot of ways back in the mud now, because now, like one of the things I spend a lot of my time on is as a creator myself. So building my brand on social building, my podcast founders journal, which I love doing. and the reason I love doing it is. I know that I would be doing it if I was involved in Morning Brew or not.And like, that's a great mental model. My mind is like, if I would do something on my own time, not within the walls of Morning Brew and I just have the opportunity to do it within it. It's a re it's a good sign. So spending time creating content. So hosting founders, journal, creating content at the intersection of like, it's almost like the, the w who I think about my audience being is like the mindful business leader.So like the person who's looking to elevate themselves as a business thinker, as a manager, as a leader, but also just like, as a person, because they understand it's all very intertwined. How you think in your life. Impacts the way you work as a professional, but also understanding business is really important to understand, to, to be a successful professional.So being a creator is a lot of my time. and then the third is honestly just acting as a top of funnel for opportunity by being a creator. It gives me leverage to have relationships by having those relationships. I can act as a top of funnel to funnel into the business in my kind of two major ways.One is on the advertising side. So as we scale Mortimer's business, both with advertising and non-advertising having relationships with big brands and agencies is really important. That's one side. The other side is actually on the creator side as morning, Bruce scales as a brand. And we start actually bringing in creators to Morning Brew's platform to, to launch shows and products within the Morning Brew, ecosystem in kind of like our music amusement park, the, the, the house of Brew, Getting B building relationships with creators will be, I think, a really big asset to bring in people to the Brew in a way they get really excited about our brand, but also we can launch great shows with them.Nathan: [00:14:10]Yeah. That makes sense. There's a lot of different directions I want to go. maybe before we dive into this, the scale and everything that you're going into now, maybe just give us like the high-level timelines of founding one in Brew, and then through a couple of those key stages with like subscriber counts and, and some of those things.Alex: [00:14:32]Newsletter, not called Morning Brew called market corner was a PDF attached to an email newsletter was sent out in, December, December 6th of 2014. It's when I was a senior at the university of Michigan. Austin was a sophomore, I didn't know, Austin at this time. First Morning Brew went out March of 2015.So my second semester, senior year, this was after I saw some traction with market corner. I wanted to bring on someone to help me. Austin raised his hand. He joined me as a co-founder of this non not really business, but project first Morning Brew in email form launch in March of 2015,Nathan: [00:15:13]What made you pick a newsletter as the thing to launch? Were there people also doing it? You know, you're in the finance space and all of that.Alex: [00:15:22]Yeah. It actually had nothing to do with other people doing it. It was really a function of, we asked ourselves two questions, one, what is inexpensive? Cause we didn't have a lot of money to spend on whatever content we created, that there was no, you know, there weren't easy, low cost ways to create content at the time.And then the second was. What is a medium that the college business student is already consuming, that we don't have to reprogram their behavior. So, like for example, an app app was interesting, cost a shit ton of money. We didn't want to, or have the money to spend on it. Website, website, not costly, but like how many websites are there that a person actually types in the URL, obviously, very few.And so the question was like, how are people going to find us then? Especially if we know nothing about like SEO or anything. So that's what led us to newsletters cheap and doesn't require behavioral change from the college of business student. So that was that, I ended up graduating from Michigan, worked in finance for about a year until there was a, to me just like a clear fork in the road had to do finance full-time or had to do a Morning Brew full-time.But doing both of them, wasn't a viable option. I quit my job September of 2016, right. Austin graduated from Michigan in June of 2017 and joined me full-time. So we're both full-time by middle of 2017. And I would say, yeah. So when I, when I quit, we were at, I think 70,000 subscribers,Nathan: [00:17:04]Okay. So it's a lot.Alex: [00:17:05]We're at 77,000 subscribers.We hadn't made a dollar yet. we, so other other important dates, we from 2018 to 2019, we went from a hundred thousand subscribers. So just to give you context, it took from September of 2016 to 2018, it took that long to gain another 30,000 subscribers. And then from 2018 to the beginning of 2019, we went from a hundred thousand subscribers to a million subscribers.So that was like a big inflection point for the business. What caused that? That was honestly getting the flywheel going of paid acquisition. it was the way we always come conceptualized. Our business was when we had our first newsletter. If our newsletter was the business.It was step one, create great content to get that great content in front of a great audience.And step three, get that great audience in front of the right advertisers. Once we had that process going, we were getting money from advertisers. Then we could say that cashflow from advertisers, we can either invest in people to assign to one of these three steps to get the flywheel spinning faster, or assign it to paid marketing, which we had never done before.And so by ramping up, paid mark marketing and doing it in a smart way where we were trying to acquire high quality subscribers, which at the time we defined as someone who opens at least five of their first 10 newsletters, that's really what got us to grow quickly between 2018 and 2019. And then 2019, starting in 2019 is really when we tried to go from newsletter, like, a newsletter as the company.To a newsletter company where it was a portfolio of newsletters, not just one newsletter. And then it was call it like 2020 when it was really thinking about newsletter company to true media brand outside of just newsletter as the medium. And those were kind of like the key dates in the company's history.Nathan: [00:19:08]Yeah, that, that makes sense. and then when just verbose context was the, the sale to the SunSetter. It doesn't require a majority stakeAlex: [00:19:17]Yeah. Yeah. So we closed on the insider deal in October of 2020. so however many months ago that was, you know, seven, eight months ago.Nathan: [00:19:28]I want to talk about the data acquisition side of it, because so many people are building newsletters through free content. you know, any of the original blogging crew, right? It's been running, newsletters are transitioned. That would say like search is one of their biggest channels, you know, organic search for driving newsletter subscribers.But I think a lot of newsletters, especially like single author newsletters,really aren't focusing on paid marketing nearly as much. So I'm curious, what are some of the things that worked? why did it work for you? When a lot of people get into paid marketing and, and they really struggle,Alex: [00:20:02]Yeah. So on the paid acquisition side, basically the idea is we wanted to accelerate growth. and we couldn't try like newsletters aren't inherently viral. Our referral program was doing well. And our referral program is what gave us the confidence to do paid marketing because every subscriber would be worth a little bit more than one subscriber since we could count on many of our subscribers to get referrals, but that wasn't what was going to be like truly create hockey, stick growth in our business.And, and so in a lot of ways, that's why, like, I think it's so important to emphasize if Morning Brew did not spend on PA like people talk about the downfalls of paid acquisition and you obviously have to be careful in your relationship with paid acquisition. But if we never did paid marketing, like Morning Brew has 3 million subscribers today, we would maybe be sniffing a million right now, like maybe.And so it just was so important for our growth and it was important to do it in a, in a way where we were at least trying to be smart about acquiring the right subscribers and understanding what channels, did well for us. And so, for example, like. Email newsletters was one of the best other email newsletters was one of the best channels for acquiring other subscribers.And so, but if you looked at it just on a acquisition cost basis, and that was the only way you looked at it, you would have never kept, advertising on email newsletters because it was very costly because let's just use the example that the average subscriber that we got from advertising and other emails was like eight bucks.And the average subscriber from Facebook was let's just say like two bucks. If you only looked at, in that way, you'd only keep pouring money in Facebook, but the quality of subscriber, the, the number of opens of an email newsletter driven subscriber versus a Facebook subscriber was completely different.And so that's why looking at acquisition cost of a high quality subscriber in the early days was like the number one metric we looked at for paid marketing.Nathan: [00:22:00]Yeah, so you have to have that longer term view. And that's interesting that you're saying of, you know, five open five out of the first 10 emails get opened because you have to have some kind of quality metric. Otherwise it's just, if quality is defined as a record in the database, then, then you're right.Like some random channel like Facebook or something else is going to be the cheapest, but not the best in the long term.Alex: [00:22:21]Yeah. And then again, like you're just running the R the arbitrage that so many websites have been built on is if you just acquire cheap subscribers, but they're not actually quality. At some point what's going to happen is like the cost of you acquiring those subscribers and how much a brand is willing to pay you to get in front of them.Once they realize they're not quality subscribers, it's going to invert and your business model is going to be broken.Nathan: [00:22:44]Yeah, that makes sense. Were there other things so beyond sponsoring other newsletters, were there other paid channels that worked really well?Alex: [00:22:51]There was, there was, an Instagram creative that did very well for us for a while, which was basically, a fake, a fake text conversation between two people where it was like one person was like, did you see an X so-and-so or something? And something happened in the news. The person responds no.How to hear about that, that the person responds, oh, it was in Morning Brew. and then like, whatever, it was a fake conversation, but it was one of the first, I would say examples of fake conversations as ad creative that did extremely well, because I think it felt, even though it wasn't authentic, truly, it felt way more native than a lot of different forms of ad creative.It wasn't overproduced. It was just an experience that a lot of people felt like they could share because everyone texts. So that did very well. YouTube advertising has continued to do really well for us. So buying a direct. Ads from YouTube influencers where they do like their own reads of them reading and re video, recording them, scrolling through the Brew while drinking a coffee at their, at their table that has done very well for us as well.Nathan: [00:24:03]Is that a lot of, well, so the first thing that I liked about that is that the money is going from wanting through to the creator, you know, rather than like, that's something that we run into that I can work at is like, do you really want to hand over all this money to Facebook and Google and everybody else when we could just give it straight to the creator?And so, I liked that approach.Alex: [00:24:23]It's true. And, and to that point, yeah, to that point, it's like, ideally yes. The, the, the biggest question just become scalability. Right? How do you scale that? Like, that was the biggest thing we saw with email newsletters is. How do you scale it for two reasons? fragmentation and, audience size. Like there are a lot of email newsletters that we burned through their audiences because we advertised in them so many times.So you just burn through audiences faster when you're working with let's just call like any form of micro influence or smaller influence than a platform that has multiple billion people on it. And the second is fragmentation, right? When you're advertising on Facebook, Facebook is the one place. and then obviously, like they can decide whether to put it on mobile, in what format on Instagram, et cetera, with like email newsletters or YouTube creators.You like you, it's a massive job. It's a super time consuming job in itself. If you want to scale a channel to say spending. $250,000 a month in email newsletter ad spend, like you end up having to either have someone in your company that spends all of their time on it, or you're hiring like an agency to be effectively the glue that takes the fragmentation of the email newsletter space and brings it together.Same thing for YouTube influence.Nathan: [00:25:43]Did you end up hiring someone in-house to do all that? Or did you first do it with an agency?Alex: [00:25:49]So we first did it with an agency. it was actually, one of the bruise investors in our, friends and family round. and then. So for newsletters, we were using agency for YouTube. We were, we were it's interesting. So it went from agency to person in the business that was managing the agency because like, it was a job in itself.It, it sounds crazy, but it's like a job in itself to manage the agency to make sure like they are optimizing the creators the right way. Or maybe some of these agencies, like don't have all of the creator relationships. And if we come across a creator that we think is a good fit, like that is a job in itself to recommend it to the agency, the agency to vet to then decide if they want to allocate part of the budget to it.So we have generally gone where we use agencies, but there was a person on the marketing team tagged to working with the agency partner.Nathan: [00:26:48]Yeah, I was smiling then. Cause we can work. I have done the same thing. We're like, oh yeah, there's an that with a person on the internal team, running the agency, you know?Alex: [00:26:58]Exactly and an agency. I think the assumption should be much to say you have T you have 10 hours of work on something for a person in the company. If you go use an agency it's not 10 to zero. It's like 10 to four.Nathan: [00:27:12]Yeah, that makes sense. I like the idea of, or everything you're saying makes sense about, managing the ads and the relationships. Cause then you're like, yeah, let's sponsor this. And it's easy to fork over five, 10, $25,000 for the sponsorship, but then there's like, what's the copy? What's the ad read winch, this all be timed.How did you handle tracking? That's probably the biggest thing that I could have run into of like, you know, Facebook rolls up your ad buckets and all you're tracking and you're like, there's your cost per lead? And in this case, right, someone doing their anger, you know, a pre-roll on their YouTube channel, it kind of sucks.Alex: [00:27:50]Yeah, they said that is, that is a, that is part of the four hours that, that like someone internally still spends on it. you know, it is literally managing a sheet of all of our growth partnerships. You know, it is working with our tech and product team to make sure we're generating unique links for every new influencer or marketing channel we're working with.Or we're AB testing copy. We're creating two links that have unique tracking and it's literally our marketing team is, managing a full effectively like database of all of these unique tracking links. And over a period of time, I don't know the exact period right now. They're going in and looking at what the performance is.And for YouTube specifically, like YouTube is different than like email newsletters, right? Because for, for email newsletters, you can assume, I don't know. In the first two days you're getting. 90% of the subscribers you'll drive from that advertisement, for the life of it. And then you'll get 10%.That's like the long tail for something like YouTube. My guess is it's closer to like, you know, 70, 30 or 60 40, because YouTube is effectively just, you know, a Google video. It you're going to con view like view count is going to constantly grow for the creator. Not just as more people are searching, but also if you're kind of taking a bet on the, the growth of the creator, if say a creator we work with today who has a million subscribers has 3 million next year, you're going to find a ton of growth on that video that you had this native promotion on, simply from them just growing as a creator.You don't experience that same thing with email newsletters because obviously it's scent and it's kind of in the past, irrespective of the growth of the email newsletter,Nathan: [00:29:35]So, yeah, that's true because the email has the upside of it's clickable. There was a UTM parameter on that link, all of that. But it's a moment in time promotion. Whereas the YouTube video is it's tied to that video or that series of videos and it lives there forever, which is the same thing that podcastsAlex: [00:29:54]Yeah,Nathan: [00:29:54]The same ups and downs.Alex: [00:29:56]I think I'll also say that I know was a really successful strategy for a few newsletters back in the day. I don't know if anyone's still does. This is, is like advertorials. so I remember, I think it was the hustle did an advertorial with hint water, where they wrote up like a, basically what felt like an editorialized piece on just the story of hint water, the story of their founder and CEO, Kara golden, and kind of like how they've revolutionized the flavored water business.And then what ended up happening was it lived on the hustles site. It had links out to hint, hint. Basically, they did all type shit ton of paid promotion to that piece on the hustle site. And they just kept putting money in it. As long as the return on ad spend made sense from however much money they were putting into Facebook and all these other social platforms versus how much people were actually buying hint water on the back of this article.And just from them spending so much money because they continue to see strong Roaz. I I'm pretty sure like hundreds of thousands of email subscribers came through that one advertorial,Nathan: [00:31:09]Email subscribers for the hustle.Alex: [00:31:10]Correct.Nathan: [00:31:12]So it's even more,Alex: [00:31:13]The advertorial piece lived on the website and pop up for the newsletter, came up as you're reading that advertorial.Nathan: [00:31:19]Oh, interesting. Right. Cause it makes sense. Like there's a version of that, that we did in the early days of ConvertKit. And honestly, there are these things that I don't know why we didn't do more of when you think that word. Why, why did we only do that once?Alex: [00:31:30]Totally.Nathan: [00:31:31]But there's like pat Flynn, who is Joe blogger podcast or he wrote this article titled why I switched from a Weber to Infusionsoft, to convert kit in like 2015, I think. And, it had his converted affiliate links in there. He presented to his audience that did really well. And then we went, that's a nice headline. What if we like to have to tells a nice story?And so we started running that as a paid ad to his, you know, he was even, he was even getting likes off and everything and it just, it converted so well.Alex: [00:32:05]In that scenario. You were, you were, you were Hintwater and PatFlynn was the hustle.Nathan: [00:32:09]Right. But I hadn't thought about that from the hustles perspective of they're like, yeah, you fit the bill, we'll write the editorial and lens the brand and the, you know, the website real estate.Alex: [00:32:23]Yep.Nathan: [00:32:24]Well,Alex: [00:32:25]I think part of the reason was that I think at some point Facebook started cracking down on it as they saw individual brands spending like. Millions of dollars on these advertorial pieces, which I'm interested in, why, you know, why, Facebook really cared. But yeah, I th I think that's the only reason, but it definitely was something that worked, for a number of brands.Nathan: [00:32:48]Yeah, you have like a whole thing. The morning group is very known for, if we were to mention referral programs related to email, in relation to email, someone would be like, oh, like Morning Brew. so I guess two sides of it. One, what were the things that worked for them for our program? And tell us a little more about that.And then I'm always curious when two concepts get so closely associated, I feel like then there's all these misconceptions that come from it and they're like, oh yeah, good morning. Where did this? And it's like, well, maybe they didn't or did some aspects of it.Alex: [00:33:20]We, we definitely, we definitely did not create the referral that is for sure. we, you know, okay. So the way it worked was.It was just a very linear process of thinking about how we could scale. Right? So step one was we had market corner that original newsletter, the way I got people to sign up for market quarter, because there was no website.You literally had to tell me, email your email address, and I would sign you up manually. So I told my early subscribers, I was like, if you know people who are interested in this and give you permission, let me know their email addresses and I'll type them in for them. and then I start getting email messages from random people saying, Hey, I heard about your, your Roundup called market quarter.Can you add me to your list? Serve? That was step one. Then step two was we launched Morning Brew. And we were like, how do we grow this thing? And Austin and I were still on Michigan's campus. And basically we were like, We, we need to, we have to think about it as like a hub and spoke model where you have these hubs, which are people, classes, organizations that have access to all of these spokes spokes, being the right audience you want to get in front of.And the way you save time is you get in front of hubs. So you don't have to go to every single spoke. And for us on Michigan's campus, the hubs were business classes, business clubs. And so we spent, I don't know, probably three or four weeks going to every single business class and every single business club on campus.And it was super successful. We'd go into a class. We would give the Brew spiel for two, two or three minutes. We'd say, Hey, if you're interested in it, we're going to pass around a sheet of paper, write down your email address and you can sign up. And that's what we did in every club in class. It was a great, like early bootcamp and just like.Doing things that aren't comfortable, like convincing a professor, why you should be able to sell something in their class. It was great for early selling and storytelling. And it was really good in thinking about just like an early exercise in conversion, because getting people to write on a sheet of paper, rather than asking them to take out their laptops and type Morning Brew into the URL, the old school more antiquated way did far better because you were just putting the utensil in the hand of someone and asking them to write it versus go through all of the steps.So that's what happened. And then we were like, we've cleared out Michigan. We have a strong hold on, Michigan. How do we do this in other colleges? Because Michigan is not the only college where students are going to care about better business news. So we were like, how do we find the Austin's? And Alex's in other places, that's what led to our ambassador program.So we had our ambassador program running and we were getting, you know, let's call five to 10,000 new subscribers a semester by working with ambassadors. And there's a whole story about the learnings of the ambassador program in the early days. But. Take the ambassador program, then we were like, okay. But we're seeing that they're actually people that aren't ambassadors there that aren't college students that really love Morning Brew because it's just quick, it's conversational.They feel like they're not talking to a robot. And so we're like, how do we make everyone an ambassador? That's what led to the referral program? The way we start our referral program is we first found out about kickoff labs. That was the website we used at the time. I think there's another one called viral loops, that we were looking at at the time.And we, we use kickoff labs and it was fine. And the reason we found out about kickoff labs I believe was because I think when Robin hood launched, I, if I'm not mistaken, they did their launch with kickoff labs to build up like a, the wait list for Robin Hood's launch. And so we started using kickoff labs.It was good, but a law allowed for no flexibility in our website. And so we couldn't do anything with our website. So we're like, this kind of sucks. We have no flexibility. So we're like, we need to, how do we build our own? We looked up how to build your own referral program. And of course there was, there was an article on Tim Ferriss's blog about Harry's razors and how Harry's razors use their user referral program.When they launched the company to build up an email list of a couple hundred thousand people. And in that was like this, this, the actual code for building out your referral program. Then we were like, okay, let's we want to do this. We went on Upwork. We found a developer in Ohio who we paid $500 to build effectively the Harry's razors landing page.Like it was the same exact thing, just different referral rewards and a different background rather than the wooly mammoth that they had. And, And the developer we found on Upwork had said that he had built this referral program like three or four times prior. So he probably literally didn't have to do anything.And it was just $500 in his pocket. And so we did that and then we ended up, as we brought developers onto the team to get it to scale, they rebuilt it in like a totally custom way. All that to say that we did not create the referral program referrals at their core, literally are just bringing scale to a friend, telling another friend about something they enjoy and being rewarded for it.That is exactly that is as old as time. And the technology is pretty old. Also like people think it's like, like wizardry and it is really the simplest tech. but we've found it to be so valuable. The reason we find it to be valuable is we found rewards that incentivize our power users, and we feel really confident about a product that gets our readers really excited to share with their networks.If either of those two things didn't work like the rewards weren't good. And it was a friction lit, it was a high friction process or the newsletter and our content wasn't good. The referral program would never work. And I think a lot of people say they want to do a referral program and they're either not thoughtful about the rewards or they're not thoughtful about why a referral program does or does not make sense for what their product is.Nathan: [00:39:17]What are some of those examples of rewards either in general that, you know, do, don't work, or more specifically from what you learned in boarding group that worked?Alex: [00:39:25]So what I will say is a lot of people try adding a referral program to a, what I would say is more of a marketing driven newsletter. So people who have like a weekly newsletter that is a Roundup of links from their website, they strapper a referral program to it. And they're like, we're not growing really fast.It's not doing anything. And I guess the question is one, do people actually give a shit about your newsletter? Why should they give a shit about your newsletter? If your newsletter is just content marketing for your website, you want people to give a shit about your website and your newsletters, just a vehicle to take them there.So why do you think people are going to share the newsletter and ultimately they end up on your website and the content they like is on your website. So that's the first, the second is it's always about like referral prize reader fit. And what I mean by that is like really thinking about. Who are the people who are going to want to refer your product and what is going to be the thing that gets them over the edge that takes them from mentally being like, okay, I'm on the subway.I like have five things I could do. And the thing I'm going to choose to do now is refer like what's going to get them to that mental state. What is going to be the thing you give them that gets them to that mental state. And so it's about knowing, like who are the people that are most likely to refer it's most likely going to be your power users.So then it's a question of like, who are your power users? And for Morning Brew, the power users are people who consider themselves to be a part of the Morning Brew community who feels so grateful that Morning Brew has become a tool for them to be a smarter, better professional. And for people who like really feel like they believe the Morning Brew brand, because they feel a part of the community.And so the question always was what are the rewards that make someone be able to either get more of the content. That makes them feel smarter and better in their career or what are rewards that allow them to show off their status in a community that they really feel a part of. And so that's why like everything from morning routine shirts to Morning Brew mugs to Morning Brew, crew necks, those were a combination of things that accomplish two things.One. Give social status to someone who really identifies with the Morning Brew community, but also turns them into walking billboards because they're products that you don't just have in the comfort of your bedroom. They're things you generally have either in an office on your desk that people see that like, that are seen in high traffic areas.The other was doing things like a Morning Brew, Facebook community, or our Sunday edition, the light roast, which up until very recently, you would only get access to if you got three referrals, like putting content before behind the referral world wall made people not only feel special, but felt like they were getting more of the content that they love Morning Brew for.And so it was that balance of understanding who would share, giving them a reason to share, and also doing so in a low cost way where we were really purposeful with picking rewards that were effective but efficient. So the acquisition costs from generating referrals, wasn't super high, for example, like.Our Sunday edition, the Facebook community. Those are cost. If you want to add a cost it's whatever the time cost is of the employee who has to moderate the Facebook community or write the Sunday edition for something like mugs, mugs are one of the cheapest forms of paraphernalia. It's like 23 cents a ceramic mug.So the, the referral cost of a mug after getting it bought and shipped is super low.Nathan: [00:42:56]Yeah, that makes sense. Because a lot of people will default to these really expensive, you know, items or something like that. And I liked the connection that you're talking about. It's because it's not the value of the reward or like the monetary value of the reward. It's incentivizing more of those behaviors.Like the t-shirt isn't like, oh, you gave me this thing that maybe I would have bought for 15 or $20. It's like, no, no, no. I have this Morning Brew. T-shirt. That I can only get by, you know? Yeah.Alex: [00:43:25]We're sending you your Jersey.Nathan: [00:43:27]Yeah. Oh, that's good. Okay. I want to talk about monetization because you've been heavy on sponsorships and advertising, for a long time.Curious if you've done other things, but you're also now into paid products. and so we take this in two sides. One, the like warning Brews are committed. We start there and then I'd love to also with go into newsletters as a whole paid newsletters versus, you know, all of that. Yeah. Give me your take.Alex: [00:43:59]So, okay. Well, I guess I'll just give my thoughts onhow, like, how we made money with the Brew. So in the early days of the newsletter, first of all, we didn't know the size at which we would be able to make. Money. I actually think in retrospect, we could have started monetizing earlier. And it's funny in retrospect, because we were really worried about like the sanctity sanctity of the brand, which is why I think what delayed us spent, getting advertisers to spend with us in that, you know, now hindsight, like I think as long as you, as long as you're doing native advertising with partners, you align with in a way where you don't have too much ad load, it really should not be a concern.And if that's a way you monetize your business, you need to do it in order to run a viable business or, or you should just think about other business models of you're really against advertising. and so we, I think we got our first advertiser around 75,000 subscribers. I've seen certain sub stackers.Get advertisers with way fewer subscribers. probably at 25,000. I think the earliest I've seen a newsletter monetize itself, through advertising is probably 10 to 15,000. And again, you're not making big money, but what you are doing is you're learning whether your audience actually responds to advertisers.And you're also building up a list of testimonials as you get bigger and bigger, that will be super helpful in selling advertisers, as you do scale, the, the initial advertisers. So the first advertiser morning, wherever worked with was a completely just through a relationship of one of our investors.One of our investors worked at an ad agency. He literally at the time referred to it as giving us some beer money. He got wa it was the first advertiser ever Morning Brew was, am Lockhart. And it was. College rings like college rings and like graduation stuff. They bought three ads in the Brew for 800 a piece, I believe.So $2,400 ad buy. And again, didn't, it wasn't a lot of money, but he got the process going about learning how to sell ads. And so basically from that point on, then the process was okay, how, what is going to be the lowest hanging fruit in order to monetize our newsletter? And what we said it was going to be is who are the brands that are most likely to advertise in the Brew?And what we came to the conclusion of is it will be smaller performance driven brands that could truly measure the ROI. or cared about the ROI of their ad. And so what that means is if they really cared about the ROI of their ad, they really don't care where they're spending, because it's not about just getting their brand out in the world.It's really about driving actual revenue. And so, you know, if they could advertise in a gas station TV, but that drives revenue, they're going to do it. And so our view is like focused on more performance driven advertisers versus brand marketing, driven advertisers and to let's start with what we consider like the chronic newsletter buyer let's see.And what we literally did is we created, And email address of newsletters@morningBrew.com or something like that. And we signed up for 50 different newsletters and we would track every day in a spreadsheet who are the companies advertising in those newsletters? Because our view is, is if you see a bunch of companies advertising those newsletters or, companies that are advertising those newsletters, many times clearly they're bought into newsletter as a marketing channel, which in the early days was a big point of friction because people, either thought newsletters were dead.They bucketed them in a certain place in their mind. And it was really hard to get people over the mental hump of should they advertise it a newsletter. So we went after performance driven brands that already had advertised in newsletters. That's where we started our, our focus. We also, in the early days, worked with an agency that focused specifically on working with CA call it these like chronic newsletter brands to place them into newsletters then as T and the way that we scaled this was, we basically just said, Well, the content has to continue to be great.We have to continue to great get engaged readers so that we're driving ROI for these advertisers. It also validated for us that we had really a really strong and, a really strong and just loyal audience in the early days, because it's one of those things. When you work with performance brands, if your audience isn't loyal and isn't engaged with the brand, like you can't fake it, it's just like, you're not going to drive revenue for these brands.So I think it was a really good early proof point for the value of the audience we were building and the way we scaled revenues, we literally just said, okay, let's say we were charging a thousand in ad. Let's just keep raising it. And we just kept raising it every single time. We talked to a new advertiser until the point in time at which.Advertisers said, Hey, like consistently said, Hey, we're no longer hitting our return on ad spend targets. we need to like, we, we, we have to cut you guys off at it as a channel. Then once we got big enough and I would say big enough was really at like 200,000 subscribers. That's what we were considered.I would say at scale enough. To work with big brands. I'll also say that having the testimonial or like the case study of working with a big brand before that 200,000 point, also helps in getting bigger brands. So we worked with the biggest, the first big brand we worked with was discover card. The only reason we worked with them or were able to work with them is because we had a relationship with the CFO of discover card because the CMO of discover card was a reader who found out from their kid who found out through the ambassador program that we were running at their child's school.And so this, we, we didn't, it kind of like was the hack to, to not have to convince a brand marketer why they should advertise it a small newsletter because the CMOs saw the value of the audience. They were the audience and they didn't care about that. They just said, allocate some budget to this Morning Brew thing.And so that case study not only created a mental confidence, that we could talk to big brands, but it also was something that we could show to big brands to convince them, like you're not going to be the first one who has to take a risk on this small newsletter.Nathan: [00:50:33]Yeah. Having that, that proof point is so important. And like, we had the same thing with ConvertKit where like Tim Ferris would be a great example. Like so many people would come to us and say, can you actually handle this? Like the handle, the scale and all that. And then once we had Tim's list on there that he goes, oh, Oh, Tim uses Yanga and like the whole list of like due diligence questions or whatever.They just like scrap all that. And, you know, and once you get that, it's so important and your rights, and a lot of those initial things can come through like a backdoor aspect of it.Alex: [00:51:05]A hundred percentNathan: [00:51:06]What about like, what's your take on, on the, paid products and paid newsletters versus sponsorship, like, in the sub stacked newsletter world, we take two examples would be like Lenny Rachitsky and, and Packy McCormick, right? So Lenny has his paid newsletter pack is like, forget that I'm going sponsorship. It needs a better model. And I always love people showing those, those two sides of it because you can do it a ton of different ways.Alex: [00:51:31]I don't think there's one way that works better. I think, hook, I think what sits at the core of this is are you building an audience or not? If you're building an audience like a true audience, like a trusted audience, you can make either work, like I guess said differently. Do I think Paki could have a great livelihood right now?With a subscription based newsletter. Absolutely. Like I think people pay for package subscription. I think you'd be making as much as he made in his last job. Would his subscription business be as big as his advertising business right now? I don't know, but to be honest, to be totally honest with you, I don't know that it matters because I think once you get to a big enough size, you'll end up having many revenue streams, not just a single one.And so I think it's like many paths that lead to a similar place and same thing with Lenny. Like could Lenny be making a great livelihood with his more product focused newsletter? Yeah, absolutely. I don't know how it would be doing relative to his paid version, but what I would say is it's more about trade-offs right.So. I think by having a paid community by going paid first, it gives you the confidence and it gives you the relationship with your subscribers to do other paid things with a level of confidence. Like if you're Lenny and you go and do. Courses, which he's done. It gives you confidence to do that because you already have an audience that you know, is willing to pay for your stuff.And to me, this is just an, a, an LTV driver for a portion of the people who are willing to pay for your newsletter. You know, for Packy, maybe the trade off is harder because Packy won't necessarily have the confidence day one to go launch a cohort based course, because he has no idea of the audience has the affinity to take out their wallet and pay for it.That said on the other side of the trade off is. Paki is going to have the ability to drive a larger audience because his content is able to like, you know, his content is able to maintain its vitality because it is open to everyone. And so, I'm kind of going to be Switzerland here, but it's like what I truly believe, which is, I kind of don't think it matters.I think it ends up converging where you monetize yourself in multiple ways. If you asking me, what would I choose to do? I would choose to CRE to keep stuff free for as long as possible to open up my audience as much as possible. But I don't think there's like a clear time in which I would close it off.I really do think it is based on field.Nathan: [00:54:11]One point that I hear in that is that the connection with the audience matters a ton.Alex: [00:54:15]It's everything. You either have a real audience or you have no audience.Nathan: [00:54:20]I like it. cause that's where all the monetization methods, everything else can, can get sorted out from there depending on what you do. So, I think that's good. last question that I wanted to ask you about. And this is more like a, a meta business question and projects. And all of that is I see people like two different types of ventures that people start.One is the, like, I'm going to start a newsletter letter. I'm going to start a blog, any of that. And they build it up. It has like side hustle, the full-time vibes to it. I don't know how else to describe it. And there's other people who start something and you're like, it's a force of nature. And it like turns into something like one number where it's millions of subscribers.You see it, even, you see it, startups agencies, like one person starts an agency. And like years later it's like five people and someone else starts an agency and it's the same business model and all that. And years later it's like, I don't know, VaynerMedia, or something on that scale. And so I'm curious when you see, how do you think about those things?As one of those people who's taken like a newsletter, which is typically a small business and grown it into something massive.Alex: [00:55:31]When I, when I reflect on this, I really think it's about ambition, right? Like, I think it's based on ambition and risk tolerance.On one side you could say morning bruise, massive on another side, you could say, Morning Brew actually potentially could be bigger right now, if we raised more money, we are aggressive, more aggressive in our growth strategy.And for the people, like you say that their thing is less of a force of nature. It's interesting because maybe their goal is if it turns into a force of nature, that's great, but maybe they don't want a force of nature. Maybe they just want something that literally opens up their time to do anything else in life.So, I don't know. My answer would be that while to have the opportunity for something to be forced, to be a force of nature. I think it really has to be something that serves a specific audience in a really exceptional way. And it's an even better case if it's a growing niche. Like I think people think about niches as small.And obviously like now people talk about all the time about niches and small. It's just focused the ideal scenarios where it is focused and scaling. So like, what is a trend you're latching onto that say has a hundred thousand people possible audience today, but like 5 million people, five years from now.So, I think that is one piece of the pie where you have to have that to have the chance of being a force of nature. But then I think you have people who have not become forces of nature, maybe early making 150K with their product, but. Maybe the reason they don't have that ambition is because ambition requires time.And that time they actually think there's an opportunity cost too in spending that time elsewhere in other aspects of their life. And so, like, that's kind of how I think about it is, it's it's ambition, you hear the word ambition and you're like, oh, that means someone really wants it, or they don't really want it, but maybe there's actually more nuance to it where it's like, Not that perse someone really wants or not really want something in life, but it's actually the reason they really, maybe they really want something.Maybe they really want to make their thing, a force of nature because that's what they're super passionate about. And that's where they would love to give their 70 hours a week. Or maybe you have someone who is not a force of nature. It actually is a great product market fit and it's a scaling niche, but what they really want is giving 30 hours a week and the other 60 hours a week, they're spending with their kids.And that's not to say people spend 70 hours a week. Don't want to spend time with their kids, but I think there's a spectrum. And that's how I think about it.Nathan: [00:58:08]Yeah, that makes a lot of sense. And I think we see people scale up any of these opportunities when they have leveraged coming in that they're able to, to either scale something crazy, or they're able to use that leverage and redirect it to something else.Thanks so much for talking today.Where should people go to listen to your podcasts, follow all the new stuff you're creating and then yeah, everything else?Alex: [00:58:32]Yeah. you want to follow me on Twitter? It's @businessbarista. And then podcasts just on any of the players. It's called Founder's Journal and, three days a week, eight minute to 12 minute episodes. And the whole idea is like accelerating your career as a, as a monitor business leader.Nathan: [00:58:50]I like it. Well, thanks so much for coming on and we'll have to chat soon.Alex: [00:58:53]Yeah. Thanks so much for having me.

The Podcast Accelerator
Introducing Captivate Podcast Growth Labs

The Podcast Accelerator

Play Episode Listen Later Jun 28, 2021 7:54


Do you feel like you don't know what to do or when to do it when it comes to growing your podcast audience and generating revenue from your show? You're not alone -after all, you didn't become a podcaster to learn about marketing, promotion and monetization! That's why today, we're launching Captivate Growth Labs. Captivate Growth Labs is a safe place to learn all of the skills that no one told you that you needed to become a successful podcaster and is completely free to all Captivate users! With an actionable and continually expanding library of courses and workshops diving deep into all facets of podcast marketing, audience growth and monetization, you'll never feel stuck, you'll never feel lost and you'll never feel alone as you watch your audience and your downloads grow. But Captivate's Podcast Growth Lab isn't just about the best education & guidance from the world's leading growth experts, it's also about giving you a safe community to remain accountable, share feedback and join other podcasters like you during live masterminds, clinics & podcast maker days and to take part in regular growth challenges that will help you to achieve clear, specific goals for your podcast. Captivate helps you to grow & monetize your podcast with a range of tools to suit your specific needs and with Captivate Growth Labs, you can be even more confident that your podcast is growing beyond your expectations. Captivate Growth Labs is free to all Captivate podcasters, forever. Your next steps I teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next: Watch my free podcasting tutorials on YouTube: https://www.youtube.com/captivatepodcasting (https://www.youtube.com/captivatepodcasting) Learn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.com/ (https://www.podcastsuccessacademy.com) Ask me anything at all about podcasting over on Twitter: https://mark.live/twitter (Mark.Live/Twitter) P.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: https://mark.live/email (Mark.Live/Email) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp Chartable - https://chartable.com/privacy

The Podcast Accelerator
Does Social Media Traction Depend on Your Podcast Topic?

The Podcast Accelerator

Play Episode Listen Later Jun 25, 2021 5:29


Long-time friend Steph Fuccio asked this insightful question during one of our Podcast Launch Accelerator office hours sessions on Facebook - and I have a few thoughts on it. Your next steps I teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next: Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemedia (https://www.youtube.com/rebelbasemedia) Learn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.com/ (https://www.podcastsuccessacademy.com) Ask me anything at all about podcasting over on Twitter: https://www.twitter.com/MrAsquith (https://www.twitter.com/MrAsquith) P.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: https://www.markasquith.com/aweber (https://www.MarkAsquith.com/AWeber) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp Chartable - https://chartable.com/privacy

Side Hustle Pro
255: Jerri Evans Is Evolving From Turning Natural Juice Bar Owner To Legacy Builder

Side Hustle Pro

Play Episode Listen Later Jun 24, 2021 56:31


Today in the guest chair is Jerri Evans, the Owner of Turning Natural Juice Bars. Jerri was first on the show in 2017 and now she's back with an update! As the Owner of Turning Natural Juice Bars, Jerri Evans has revolutionized juicing in the “hood”.  By bringing better choices to communities that otherwise lack access to healthy options, Jerri dedicated her mission to serving the often under-served and overlooked.   It was Evans' late mother Annette Turner, who founded Turning Natural, after being diagnosed with Stage II Breast Cancer. Shortly after her mother's transition, Evans quit her then excelling career as an Aeronautical Engineer to pursue helping those who were looking to take care of themselves.   Eight years and six locations later, Jerri has committed to continuing her mom's legacy and trailblazing her own.  On this episode, hear how Jerri: Thinks about how and when to expand to a new location Addressed her shortcomings as a manager to make her team stronger Navigates “graduating” from a business she founded and having an exit strategy! Check out this episode and others on Apple Podcasts, Spotify, and watch on YouTube  This episode is brought to you by: AWeber Your side hustle needs a reliable way to connect with your audience and promote your product or service. Start growing your business with email marketing, web push notifications, and landing page builder. Visit AWeber.com and enter code HUSTLEPRO for a free 30-day free trial of AWeber's PRO plan.  Links mentioned in this episode Turning Natural Juice Bars DC Consumer Regulatory Affairs Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you're looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro Turning Natural - @turningnatural Jerri Evans - @jerrichanel #SideHustlePro

The Podcast Accelerator
What Two Social Platforms Would You Pick to Promote Your Podcast?

The Podcast Accelerator

Play Episode Listen Later Jun 18, 2021 8:10


This is a superb question from Michael Rodriguez! I'm a fan of social marketing but only when it fits our plans, our schedules and our goals. So, here's what I'd choose... Your next steps I teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next: Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemedia (https://www.youtube.com/rebelbasemedia) Learn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.com/ (https://www.podcastsuccessacademy.com) Ask me anything at all about podcasting over on Twitter: https://www.twitter.com/MrAsquith (https://www.twitter.com/MrAsquith) P.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: https://www.markasquith.com/aweber (https://www.MarkAsquith.com/AWeber) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp Chartable - https://chartable.com/privacy

Side Hustle Pro
254: An Update With CurlMix CEO Kim Lewis - Building A Solid Community, Rejecting A Shark Tank Offer, And Raising $5M in Equity Crowdfunding

Side Hustle Pro

Play Episode Listen Later Jun 16, 2021 58:40


I'm celebrating the 5 Year Anniversary of Side Hustle Pro all this month with video interviews with some of my favorite guests of all time! (So you can listen to this episode on your favorite podcast app or watch on the Side Hustle Pro YouTube Channel) Today in the guest chair, we have Kim Lewis, the CEO and co-founder of CurlMix, a clean beauty brand for curly hair. After a strong showing on Season 10 of ABC's Emmy Award-winning Shark Tank with her husband and co-founder, Tim, Kim made the daring decision to bet on herself, and turned down a $400,000 Shark deal.  Less than six months later, Kim's talent for logistics and marketing secured a seed investment of $1.2M. CurlMix's sales catapulted to $6M in annual revenue and they have earned over $13M in lifetime sales – all online.  On this episode, hear how CurlMix: Went from a DIY box for curly hair to launching their own products Empowers, educates, and grows their community and customers with weekly Facebook lives Turned down an offer on Shark Tank Started their Equity Crowdfunding campaign How they juggled raising two kids while building a huge business Check out this episode and others on Apple Podcasts, Spotify, Soundcloud, and YouTube  This episode is brought to you by: AWeber Many thanks to our awesome sponsor AWeber. Side Hustle Pro listeners can try AWeber's PRO plan right now, no risk, no credit card. Visit AWeber.com and enter code HUSTLEPRO for a free 30-day trial of AWeber's PRO plan.  Links mentioned in this episode CurlMix Backstage Capital Traffic Sales Profit Building A Story Brand Book (*affiliate link*) Google Trends SEM Rush Ezra Firestone Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you're looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro CurlMix - @CurlMix #SideHustlePro

The Podcast Accelerator
Captivate 2.0 New Feature Run Down

The Podcast Accelerator

Play Episode Listen Later Jun 10, 2021 12:12


This week we released Captivate 2.0 to podcasters across the globe. Let me be your personal changelog right here and update you on the whole list of new features! Your next steps I teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next: Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemedia (https://www.youtube.com/rebelbasemedia) Learn how to launch your own podcast the right way, for free (plus a comprehensive download-and-keep crib sheet): https://www.podcastsuccessacademy.com/ (https://www.podcastsuccessacademy.com) Ask me anything at all about podcasting over on Twitter: https://www.twitter.com/MrAsquith (https://www.twitter.com/MrAsquith) P.S. you can start engaging with your listeners using AWeber. It's free, no credit card required: https://www.markasquith.com/aweber (https://www.MarkAsquith.com/AWeber) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp Chartable - https://chartable.com/privacy

Side Hustle Pro
253: How The Spice Suite's Angel Gregorio Expanded Her Spice Shop Into A Lifestyle Brand

Side Hustle Pro

Play Episode Listen Later Jun 9, 2021 46:11


I'm celebrating the 5 Year Anniversary of Side Hustle Pro all this month with video interviews with some of my favorite guests of all time! (So you can listen to this episode on your favorite podcast app or watch on the Side Hustle Pro YouTube Channel) Today in the guest chair, we have Angel Gregorio, the founder and owner of The Spice Suite, a growing community-centric spice boutique, located in Washington DC's Takoma Park community.  When we first spoke with Angel on the Side Hustle Pro podcast in 2018, she shared how she walked by a vacant storefront with no plan or desire to be a small business owner and decided on the spot to turn it into a spice shop.  That spice shop has since become a dream incubator and haven. Voted Best Spice Shop in Washington City Paper's Best of DC, The Spice Suite offers fresh spice blends and cooking oils from around the world, handcrafted and customized to disrupt the typical dining experience.  And as a way to pay it forward and support fellow dreamers, Angel offers space at The Spice Suite for pop-up shops, free of charge. No fine print. No commission. On this episode, hear how Angel: The first steps she took to get her very first product made (and how she started all wrong!) How she makes the margins work for her in eCommerce: How her approach to life and business has shaped her business expansion Check out this episode and others on Apple Podcasts, Spotify, Soundcloud, and YouTube  This episode is brought to you by: AWeber Many thanks to our awesome sponsor AWeber. Side Hustle Pro listeners can try AWeber's PRO plan right now, no risk, no credit card. Visit AWeber.com and enter code HUSTLEPRO for a free 30-day trial of AWeber's PRO plan.  Links mentioned in this episode The Spice Suite Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you're looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro The Spice Suite - @thespicesuite #SideHustlePro

The Jason Cavness Experience
Tom Kulzer Founder/CEO of AWeber

The Jason Cavness Experience

Play Episode Listen Later May 31, 2021 57:51


On this episode of the Jason Cavness Experience I talk to Tom Kulzer Founder and CEO of AWeber CavnessHR Social Media cavnessHR website: https://www.cavnessHR.com Jason's email: jasoncavness@cavnessHR.com @cavnessHR across social media @jasoncavnessHR across social media We talk about the following What is spam What do people get wrong about following up What is the definition of small business AWeber Tom's Bio Tom Kulzer is founder and Chief Executive Officer at AWeber, the leading email marketing and automation platform for small businesses, where he is actively involved in the company's strategic direction, growth and evolution. Over the company's 20+ year history, Tom has nurtured AWeber from a small start-up to a robust organization, that has enabled over 1 million customers to grow their businesses, all without public or venture funding. Tom laid the foundation for AWeber while working at a computer hardware firm in the mid 1990s, where he realized sales prospects were falling through the cracks due to lack of proper follow up. By automating the delivery of personalized follow up emails to prospects, company-wide sales skyrocketed, and sales associates had additional time to spend pursuing new prospects. Tom's Social Media Tom's LinkedIn: https://www.linkedin.com/in/tomkulzer/ Tom's Twitter: https://twitter.com/tkulzer AWeber website: https://www.aweber.com/ AWeber FB: https://www.facebook.com/aweber AWeber Twitter: https://twitter.com/aweber AWeber YouTube: https://www.youtube.com/channel/UCSfx_lXaIO6CRC7-uADM65w AWeber Instagram: https://www.instagram.com/aweber/ Tom's Gift Our product is completely free. If anybody is looking to start using email newsletters, email automation, or even setting up a landing page, or frankly, even just starting a website. You can use AWeber completely free to set up a list to create an email newsletter list up to 500 subscribers. We have full customer service available for both our free as well as our paid users and anybody can check it out. That's for free. Life. There's no timeline or deadline on that. Go to the link below https://www.aweber.com/free-t2.htm Tom's Advice I would say just get started do something. Whatever that thing is that you've had on your to do list. That you've been anxious about and not wanting to get started. Just put something out there. Because once it's out there, you kind of get over that inertia and you'll start the ball rolling. So really, whether it's starting a newsletter or starting a business, just do something, get it out in the world. So you can start getting feedback and the rest will kind of go from there. But until you get started, you're not going to get any results and you're not going to get any feedback. So just move things forward.

The Amelia Project
Episode 35 - Oleg

The Amelia Project

Play Episode Listen Later Apr 25, 2021 24:38


“My name is Oleg Kamenev.”Episode 35, Season 3.With Alan Burgon, Alexander Mercury, Alex Scott Fairley, Andrey Zayats, Julia Morizawa, Julia C. Thorne, Federico Trujillo, Lory Martinez, James Carney and Alvaro Flores.Written by Philip Thorne.Story editing by Oystein Brager.Directed by Philip Thorne and Oystein Brager.Music and sound design by Fredrik Baden.Graphic design by Anders Pedersen.For full credits see our website.The Amelia Project is an audio fiction series. We recommend starting at the beginning.Congratulations. You’ve reached the content warning. The Amelia Project is about death, mishaps, mayhem and misfortune. And cocoa. If you’re not comfortable with this, stop listening. Now.The Amelia Project is part of the Fable & Folly Network.Find and support our sponsors at: fableandfolly.com/partnersCheck out this episode’s sponsors!AWEBER: Get started building your email list with AWEBER today for FREE and pleaselet them know we sent you by going to aweber.com/ameliaDIPSEA: Get your 30 day free trial by going to dipseastories.com/ameliaWebsite: ameliapodcast.comTranscripts: ameliapodcast.com/transcriptsTwitter: @amelia_podcastPatreon: https://www.patreon.com/ameliapodcast