Beyond The Optin

On today's show I chat with Andrew Wadsworth of IT Mooti. Andrew is a fellow Ontraport certified consultant and the creator of XOSync - an integration that connects your Ontraport account with Xero.  Andrew's integration allows you to automate your basic bookeeping tasks and cut out the repetitive busywork that is costing your company money.    

Today I've highlighted six simple ideas you can put into action right away to send better email. Some are about the message, some are about the technical, but all are important...and easy!

If you've ever received a negative review online and wished that hadn't happened, this is the show for you. Today I have Ryan Gromfin from The Restaurant Boss on the show to talk about how you can control the online conversation that is happening around your business.

What makes for a successful marketer? In today's show I'll share with you the three common traits my most successful clients share. Hint...it's not the product or the tactics. podcast editing by: podcastbuddy.co

Promoting and fulfilling a live event, whether that's online or in person, requires some planning for your emails. Today Erin Williams of Erin Automates is going to break down her Triple Threat setup for us. The Triple Threat addresses all three types of emails you need for an effective live event launch. podcast editing by podcastbuddy.co

I'm getting on my soapbox today. Too many emails don't work because they are confusing. Here's the easiest way to make email marketing work better for you. show edited by podcastbuddy.co

This week I share my own struggles with creating a process for following up with leads and sales. Over the years I've used some simple methods like Excel and Gmail, but now I'm perfecting my system and building it out in my Ontraport account using tools like Acuity and GoToMeeting. Podcast edited by: podcastbuddy.co

If you’re moving from MailChimp or Aweber to Ontraport, the concept of lists vs tagging can be a bit confusing. In this episode I give you the big-picture difference between the two core types of email systems and why I like tag-based systems better. I'll tocuh on the top three reasons I like database systems over list systems. Find the video at https://emailsplat.com/list-based-vs-tag-based-email-systems/ Show editing by podcastbuddy.co

On this week's solocast, I break down the top three things you should try before jumping ship on your email service provider. You control your open and delivery rates far more than your service provider. Here's what to do instead. I also talk about a new free tool to increase your engagement. You can download it at http://maddestman.com/splat edited by Podcast Buddies

Marketing Metrics are extremely important to understand your advertising spend. Knowing which ads or traffic streams are causing your sales will help you cut your advertising budget yet increase your Sales. Scott from Wicked Reports share with us how to track your marketing data. And which data is important. https://beyondtheoptin.com/wicked    

Have you ever sat at the computer and looked at the blinking cursor of death and wondered...what the heck do I write? In this show, I talk with Liston Witherill of Good Funnel. Liston shares with us how to get your customers to write your copy for you using his STOR system. https://www.facebook.com/groups/beyondtheoptin  

What do the Chicago Cubs have to do with email automation? Well today we're talking email stats and how they relate to baseball. https://www.facebook.com/groups/beyondtheoptin

Homework is not something most people like to think about. But have you ever considered that maybe your prospects want homework? Wes Schaeffer shares his thoughts on how adding assignments for prospects throughout the sales process can actually increase your revenue and perceived value. TAKE THE BEYOND THE OPT-IN QUIZ

Many small brick & mortart businesses thrive on chaos. Sticky notes and scraps of paper are a way of life that leads to dropped balls and unhappy customers. Eric Foronjy from slowater.com used to be such a company. But then he realized he could automate ALL the communication in his business -- not just lead generation. Eric shares with us some of the systems he put in place to increase his referral rate. TAKE THE BEYOND THE OPT-IN QUIZ

Tyler Garns of Box Out Marketing has been a leader in Infusionsoft marketing strategies for years. Today he shares with us his methods for segmenting leads based on what they do -- not what they say. His strategies have helped his clients take a "dead" list and instantly find paying customers that were there all along. He merely found the right message for the right segment. Find all the resources from this episode at https://emailsplat.com/segmenting-for-success TAKE THE BEYOND THE OPT-IN QUIZ

Chris Davis from Active Campaign, Lead Pages and Automation Bridge talks about his loaf of bread system. Email follow-up is critical for turning prospects into buyers. Yet, so many businesses struggle with creating effective email campaigns. Too many are going about it backwards. Chris will share with us the system he created at Lead Pages that helped them sell over $37 million in landing page services. Find all the resources from this episode at https://emailsplat.com/baking-loaf-email-marketing-bread TAKE THE BEYOND THE OPT-IN QUIZ