Podcasts about Ontraport

Virtual AssistantsHaving virtual assistants sounds like a dream come true. But how easy is it to turn a chunk of your business over to a stranger?What should you be looking for and how do you make it work? How do you keep control?Those are some of the question today's guest, Barbara Turley will be answering. What You'll Discover About Virtual Assistants:* How to determine the ideal tasks to delegate to virtual assistants* Establishing the necessary workflow processes* How to find the right virtual assistants* Best practices for creating effective communication protocols* And much moreGuest: Barbara TurleyBarbara Turley's mission is to eradicate business overwhelm and remove the friction that stunts growth by helping clients to optimize their operations using offshore teams of virtual assistants, clever automations and streamlined processes.The Virtual Hub makes this happen every day through virtual assistants who can aid with digital marketing, social media and administrative support plus consultants & system architects who optimize platforms and processes for growing businesses.The Virtual Hub is a virtual assistant company with the added advantage of an operational efficiency consulting and implementation team. Rather than doing business “the usual way,” they actually create their own virtual assistant successes (and yours) through deep training programs (including software like Hubspot and Ontraport) as well as ongoing career development and customized coaching to best serve each of their clients.Barbara proudly wears the label of Founder and CEO at The Virtual Hub as well as the titles wife and mom.Related Resources:If you liked this interview, you might also enjoy our other Human Resources episodes.Contact Barbara and connect with her on LinkedIn, Facebook, Twitter, Instagram, and YouTube.Join, Rate and Review:Rating and reviewing the show helps us grow our audience and allows us to bring you more of the rich information you need to succeed from our high powered guests. Leave a review at Lovethepodcast.com/BusinessConfidential.Joining the Business Confidential Now family is easy and lets you have instant access to the latest tactics, strategies and tips to make your business more successful.Follow on your favorite podcast app here as well as on Facebook, YouTube, and LinkedIn.Download ♥ Follow ♥ Listen ♥ Learn ♥ Share ♥ Review ♥ Comment ♥ Enjoy

Demystifying Virtual Assistants Barbara Turley, The Virtual Hub – The Sharkpreneur podcast with Seth Greene Episode 1033 Barbara Turley Barbara Turley's mission is to eradicate business overwhelm and remove the friction that stunts growth by helping clients to optimize their operations using offshore teams of virtual assistants, clever automations and streamlined processes. The Virtual Hub makes this happen every day through virtual assistants who can aid with digital marketing, social media and administrative support plus consultants & system architects who optimize platforms and processes for growing businesses. The Virtual Hub is a virtual assistant company with the added advantage of an operational efficiency consulting and implementation team. Rather than doing business “the usual way,” they actually create their own virtual assistant successes (and yours) through deep training programs (including software like Hubspot and Ontraport) as well as ongoing career development and customized coaching to best serve each of their clients. Barbara proudly wears the label of Founder and CEO at The Virtual Hub as well as the titles wife and mom. Listen to this informative Sharkpreneur episode with Barbara Turley about how to leverage virtual assistants. Here are some of the beneficial topics covered on this week's show: - How many business owners face the problem of needing staff to implement strategies but don't have time to hire employees. - Why business owners shouldn't expect virtual outsourcing to magically solve all their problems. - How delegation is key, but many people struggle to relinquish control and properly communicate their needs to virtual assistants. - Why it's vital for entrepreneurs to map their processes and systematize tasks to delegate effectively while retaining control over the business. - How AI is not a tool that can replace human workers, but it is a tool that people should utilize. Connect with Barbara: Guest Contact Info Instagram @thevirtualhubltd Facebook facebook.com/TheVirtualHubLtd LinkedIn linkedin.com/company/the-viritual-hub-ltd Links Mentioned: thevirtualhub.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Email deliverability: what is it and how can we get better at it? With so much uncertainty around SEO and with social media platforms effectively owning your content, controlling your email list and communicating with your customers directly is more important than ever.Times have changed though and it's no longer just about having a reputable IP address to convince your customer's ESP (Email Service Provider) that your once-in-a-lifetime offer shouldn't go straight to the spam or promotions folder. Getting into the actual inbox and remaining top of mind requires meaningful engagement with your customer. Today's guest is showing us how to do just that. Brendan Dubbels is the Senior Partner Manager for Ontraport and he's offering some super practical tips on how to improve your deliverability rate by making your emails more ‘clickable' and ‘replyable'.Learn how to clean up your email list and separate it into customers that engage with different regularities. Discover how to manage what is transactional (eg. invoicing) and what is content-driven. Join us on an episode of DigitalMarketer that takes the ESP out of second-guessing your customer's ESP. More consistency in communication leads to more clicks and fruitful conversations.Brendan Dubbels is the Senior Partner Manager for Ontraport, a business automation software for entrepreneurs, solopreneurs, and small businesses. You can find out more about the work that Brendan does at ontraport.com. Key Takeaways:01:40 What is improving email deliverability?04:15 The power of feedback emails for client engagement05:30 Should you incentivize people to give feedback?07:25 What is the feedback cadence for an email campaign?09:10 Consistency as a way to improve your email deliverability12:10 How many emails should you send as a business?14:35 What to do about people on your email list that aren't engaging with you18:34 Transactional emails versus content-driven: when to send which20:24 Tips on cleaning up your own email list and engaging with your audienceConnect with Brendan Dubbels:Website - https://ontraport.com/LinkedIn - https://www.linkedin.com/in/bdubbs/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free...

Email deliverability: what is it and how can we get better at it? With so much uncertainty around SEO and with social media platforms effectively owning your content, controlling your email list and communicating with your customers directly is more important than ever.Times have changed, though, and it's no longer just about having a reputable IP address to convince your customer's ESP (Email Service Provider) that your once-in-a-lifetime offer shouldn't go straight to the spam or promotions folder. Getting into the actual inbox and remaining top of mind requires meaningful engagement with your customer. Today's guest is showing us how to do just that. Brendan Dubbels is the Senior Partner Manager for Ontraport and he's offering some super practical tips on how to improve your deliverability rate by making your emails more ‘clickable' and ‘replyable'.Learn how to clean up your email list and separate it into customers that engage with different regularities. Discover how to manage what is transactional (eg. invoicing) and what is content-driven. Join us on an episode of DigitalMarketer that takes the ESP out of second-guessing your customer's ESP. More consistency in communication leads to more clicks and fruitful conversations.Brendan Dubbels is the Senior Partner Manager for Ontraport, a business automation software for entrepreneurs, solopreneurs, and small businesses. You can find out more about the work that Brendan does at ontraport.com. Key Takeaways:01:40 What is improving email deliverability?04:15 The power of feedback emails for client engagement05:30 Should you incentivize people to give feedback?07:25 What is the feedback cadence for an email campaign?09:10 Consistency as a way to improve your email deliverability12:10 How many emails should you send as a business?14:35 What to do about people on your email list that aren't engaging with you18:34 Transactional emails versus content-driven: when to send which20:24 Tips on cleaning up your own email list and engaging with your audienceConnect with Brendan Dubbels:Website - https://ontraport.com/LinkedIn - https://www.linkedin.com/in/bdubbs/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide...

Join us as we dive into the inspiring journey of Barbara Turley, founder of a thriving virtual assistant company. Learn how she transformed her initial startup failure into a business with 300 employees in the Philippines, serving clients across the globe. Barbara shares her insights on delegation, the digital-first approach, and solving acute needs to build a successful business. Tune in for invaluable lessons on entrepreneurship and balancing life as a hands-on mom. Don't miss this engaging conversation on turning setbacks into triumphs and scaling your business!   More about Barbara:  Barbara Turley is an investor, entrepreneur, and Founder & CEO of The Virtual Hub - a business she started by accident that scaled quickly to become one of the leading companies that integrates in-house trained virtual assistants into clients businesses.This strategy frees up time and energy so that businesses can focus on optimizing their operations further to achieve business growth goals. With a strong focus on customized training and ongoing career development, The Virtual Hub ensures that her team is trained in cutting-edge programs (like Hubspot, Ontraport, etc.) to best meet their clients' unique needs in digital marketing, social media, operational support and administrative services.   Want to find more from Barbara? Check out… https://www.thevirtualhub.com  https://www.linkedin.com/in/barbara-turley   ------------------------------------------------------------------ Want more Business Choreography?  Check out… Business Choreography Website  Join The Business Choreography Group  Text Us "CHOREO NOW" To Get Started: 385-442-7188   Need the tech to build your Business Choreography? Check out.... ChoreoSuite   Connect With Michael Johnson: LinkedIn | Instagram | Facebook | YouTube | Twitter | TikTok

Who doesn't want to make better use of the limited time we have? Today's guest, Barbara Turley, understands the needs of busy professionals these days and through her business, helps them get more out of each day without sacrificing results. Barbara is an investor and entrepreneur, and the founder and CEO of The Virtual Hub, a business she started by accident that scaled quickly to become one of the leading companies that integrates in-house trained virtual assistants into client businesses. This strategy frees up time and energy so that businesses can focus on optimizing their operations further to achieve business growth goals. With a strong focus on customized training and ongoing career development, The Virtual Hub ensures that her team is trained in cutting edge programs that many of us are familiar with -- things like HubSpot, Ontraport and the like. Familiarity with these programs allows her team to best meet their client's unique needs in digital marketing, social media, operational support, and admin services. When she's not working on her business, Barbara is a mom to her gorgeous kids, Ruby and Alexander, and wife to her best friend. Learn more about Barbara and The Virtual Hub here: https://www.thevirtualhub.com/ Connect with Barbara on LinkedIn: https://www.linkedin.com/in/barbara-turley/ = = = = = Thank you for supporting the show! Your 5-star rating and review makes a difference -- it's easy to leave one and it helps spread the word about the podcast! = = = = = My latest book, The Far Unlit Unknown -- is available everywhere books are sold including Audible! Get your copy and learn more about it here Are we connected yet on social?  @maryloukayser (Instagram) https://www.linkedin.com/in/mlkayser/ (LinkedIn)

Powered by Design Pickle, hosted by Russ Perry, this exciting, nerdy podcast shines a spotlight on the intersection of creativity and technology! Today's guest is the Co-Founder of Hite Digital; an Experienced Salesforce Administrator with a demonstrated history of working in the marketing and advertising industry. Skilled in systems such as High Level, Hubspot, Ontraport, Vanilla Soft, and more! To follow Karen Hite, connect with her on LinkedIn: linkedin.com/in/karen-hite-43909336

Happy Woo Wednesdays!Do you want time back in your lives? Let's talk Automation and Systems today with Adad.Ada is an Online Business Manager who has witnessed many a time when entrepreneurs end up wearing all the hats in their business and get held back from business growth. She got into Online Business Management because she loves being in your business- literally! By helping entrepreneurs streamling their workflows and providing custom support strategies, she empowers photographers to focus on their creative vision and maximize their business potential!Hot topic: Automation and tech tools! The OSP space is changing everyday and OBM's are at the forefront of that, increasingly adopting software solutions that they know work for their specific clients business.1) Project Management tools- Asana, Trello, Ontraport, ClickUp2) Automation of repetitive tasks- Use of Zapuer, IFTTT, Integromsat, power automate3) Customer Relationship Management Tools: Honeybook, DubsadoAda's Favorite sales technique: How do you get a HECK YES from your dream clients?I describe to them in detail what working with me would look like! First, they let me know what they're doing right now in their day to day, then I explain how exactly I can take it off their hands, and they let me know what they would do with the time instead!!Work with Adahttps://www.instagram.com/advancewithada/Connect with Carissa Woohttps://heckyesmedia.co/https://www.instagram.com/carissawoo

Did you know there are 4 super-important things your wedding leads NEED to hear to want to talk with you?   So many of our couples have had bad experiences with pushy salespeople - both with wedding pros and just anywhere else in their lives - so we need to make sure we're building a level of comfort, trust and confidence with them...before they ever get on a call with us.   These 4 phrases are so powerful in breaking down that wall of wariness our couples often come to us with - apprehensive and even a little defensive about getting pushed into something - and helping them see that we care about THEM first, and the sale second.   (Because that's how we really want them to feel, right?)   This topic is one I'll really be digging into during our Wedding Marketing Jumpstart Workshop, happening August 9 & 10 at 1 p.m. Eastern - are you registered yet?? If not, this is the place to do it! --> bit.ly/weddingmarketingworkshop    I can't wait to talk with you over Zoom in this workshop about: - How to talk to your couples so they're pre-sold before the sales call - A simple marketing plan to book leads faster  - How to stand out from your competition & fill up that calendar!   Register today & you'll be entered for some sweet giveaways too! https://bit.ly/weddingmarketingworkshop    Free resources: - Connect with more than 2,000 driven wedding pros in the Book More Brides Community group on Facebook - Download our free Price Shopper Email Series  - Find business-changing resources on our blog - Hang out with us on Instagram Work with us: - Book a FREE consultation call with us - Get on-demand access to 70+ wedding business, marketing & sales trainings in our Wedding Business Acceleration Membership - Build a profitable wedding business that lasts in our Growth Academy - Close more leads & get personalized tech support with our Book More Brides CRM - Stand out from the competition with custom copywriting for your website, emails & more from wedding industry experts Get the software we use: Get contract templates & more law resources from Paige Hulse's Creative Law Shop - use code BOOKMOREBRIDES10 for 10% off OntraPort  |  AWeber | Tailwind | Tidio | SpyFu

Amber Barry - Business Coach, Digital Marketing Strategist, and Certified Ontraport Expert “You Need To Set Yourself Up For Success For The Long Term Because You Feel Like You're Busy At The Beginning Putting Everything In Place.” Join Amber and Hannah as they discuss Amber's story, goal, and marketing challenges. Amber is a Registered Nurse and Certified Health Coach that let go during COVID because she was in a niche medical field. But she likes to stay busy and jumped into digital, originally planning to run social media ads. She quickly realized her clients needed more. Amber quickly pivoted looking at her clients and helping them leverage their email database. She then became certified in Ontraport to help her clients from A - Z. In this episode, we talk about Amber's story, her goals, and the marketing strategies that she used to grow her business. In this episode, we talk a lot about leadership and how to start building a team! What marketing strategies do we talk about? Leadership Project management software Lead Magnets Repurposing content Get a breakdown of the whole episode or skip to what you want to listen to – this is your table of content: 00:56 - 02:42 Amber shares her story of going from nursing to business!. 14:23 - 16:14 Amber's goal is to build her own community and leverage her time to reach more people. 18:34 - 22:10 The marketing that Amber used to grow her business. Lead Magnets Facebook Groups Engagement 28:22+ Recommendations to move forward and grow! 30:44 Leadership & growing her team 35:46 Project management software 40:18 Creating Swipe Files 42:01 Repurposing Content Connected with Amber! Coaching Website: https://amberbarrydigital.com Facebook: https://www.facebook.com/AmberBarryDigital Instagram: @amberbarrydigital Book Mentions Extreme Ownership by Jocko Willink & Leif Babin https://amzn.to/3IlvtHM

Does the word "marketing" stress you out - especially the idea of creating a marketing PLAN??   It doesn't have to be complicated, I promise!   I'm sharing 5 tips to create a super-simple plan to get your wedding business marketing in the right direction...and you don't need a degree to do it!    === Connect with Our Community (You Are NOT Alone!) === Step #1 - Join the Book More Brides Tribe Facebook Group: https://www.facebook.com/groups/BookMoreBridesTribe/    Step #2 - Find business-changing resources on our blog: https://www.bookmorebrides.com/blog/    === The Essentials (Everything You Need To Win) === Download the Price Shopper Email Series: www.bookmorebrides.com/    Get 70+ on-demand workshops & more in our Acceleration Membership: https://www.bookmorebrides.com/wedding-business-membership/   Group coaching & expert wedding business marketing, copywriting & sales training in the Growth Academy: https://bookmorebrides.com/book-more-brides-growth-academy/     Close More Leads With Our Book More Brides CRM - Texting, Emails, and Sales: https://pages.bookmorebrides.com/bmbcrm     Get The Software We Use:   OntraPort: https://tinyurl.com/hvsh4u79   AWeber: https://tinyurl.com/cs6xh8u8  Tailwind: https://tinyurl.com/zjk64vuh  Tidio: https://tinyurl.com/h9aw84s8  SpyFu: www.spyfu.com/#nstorey  Paige Hulse's Creative Law Shop (**use Code BOOKMOREBRIDES10 for 10% off!**): https://www.shopcreativelaw.com/ 

(Other) Worldly Desires is card number 58, a Karmic Space in Tails From The Vector Oracle. Many people regret gathering material possessions and obsessing over the newest toy. Whether people are caught up with devoting energy to material wants, or in denial of what they want, the lower mind will constantly demand their attention and rule their lives. Give yourself total permission to manifest authentic desires so you can pour your energy into a life streamlined to benefit you and your family. Call 1-800-930 2819 We LOVE to hear from you! Today s show is the final one for me. It is my pleasure to share powerful information and provide energetic upgrades for the brave souls who showed up every week for the last nine years! (except for this last stretch when I was unable to). A big THANK YOU! to Dr. Pat and her team for providing me with the tools to accomplish this. The last few years have been extremely challenging for those of us as public figures, being labeled shift disturbers, risking social media platforms we have invested our blood, sweat, and tears into, in my case for fifteen years, being banned for sharing truth. The truth always comes out. What was labeled conspiracy theory is now a common fact. Two years ago the selective response from the government to the pandemic effectively wiped out the live event-driven alternative healing industry as we helplessly watched long line-ups at corporate companies, treading water as we watched our businesses go down the drain! Luckily for me, I had the foresight to learn about quantum physics and the Coriolis effect! When all that Pisces energy goes down the drain, air is rising! Welcome to the age of Aquarius, rising from the sewer! We also witnessed children out and about, door to door for Halloween, yet it was too dangerous to gather at a house of worship or celebrate Christmas with our families? A BIG thank you to my co-host Caleb Matthews who provided us with Christmas Mass after seniors in a home contacted me to share their experience of being locked away from their loved ones and God. It was a hit, leading to Caleb as a monthly co-host. It was my pleasure to empower him in this way with TTR and appreciate his conviction at a time when he was also being invited to leave his community for speaking up and standing up for spiritual freedom. Karen Betten! Wow! I am so proud of my American sister! One powerhouse of a mom determined to manifest a strong future for her children. THANK YOU! For sharing the facts despite the shrapnel. I have SO much appreciation for you! Over the years I have shared this platform with so many gifted co-hosts and guests. THANK YOU for your time and energy! I enjoyed learning from each and every one of you! And most of all THANK YOU to my audience! Your time and energy is invaluable! Do not ever underestimate yourself! I have learned SO much from your bravery. Willing to air your shift because you want better for yourself, your family, and your communities. It is because of you that I have gained the courage to continue sharing this information. Each day, as my health is restored I think of even better ways! I am on a huge learning curve as I carry on as a Kajabi Hero. After a test drive, I feel my Call To Dance Online program will be ready to launch as soon as I am able to complete the videos. I have decided to redo them all as my vibration has, understandably, shifted. Bee Irresistible Face Yoga will also be available as soon as I am able to complete the video. I have several ideas I am working on to connect with you that I am SUPER PUMPED about! Jesica is working with me to shift the website from Ontraport to Kajabi sometime after this show so do not be alarmed if the site isn t working for a bit. Expect a newsletter in the next two weeks, or as soon as I figure out how to send it! In the meantime, I am available for personal consultations. Sign up for my newsletter to gain access to fifteen-minute Get Your Shift Together sessions and other specials.

(Other) Worldly Desires is card number 58, a Karmic Space in Tails From The Vector Oracle. Many people regret gathering material possessions and obsessing over the newest toy. Whether people are caught up with devoting energy to material wants, or in denial of what they want, the lower mind will constantly demand their attention and rule their lives. Give yourself total permission to manifest authentic desires so you can pour your energy into a life streamlined to benefit you and your family. Call 1-800-930 2819 We LOVE to hear from you! Today s show is the final one for me. It is my pleasure to share powerful information and provide energetic upgrades for the brave souls who showed up every week for the last nine years! (except for this last stretch when I was unable to). A big THANK YOU! to Dr. Pat and her team for providing me with the tools to accomplish this. The last few years have been extremely challenging for those of us as public figures, being labeled shift disturbers, risking social media platforms we have invested our blood, sweat, and tears into, in my case for fifteen years, being banned for sharing truth. The truth always comes out. What was labeled conspiracy theory is now a common fact. Two years ago the selective response from the government to the pandemic effectively wiped out the live event-driven alternative healing industry as we helplessly watched long line-ups at corporate companies, treading water as we watched our businesses go down the drain! Luckily for me, I had the foresight to learn about quantum physics and the Coriolis effect! When all that Pisces energy goes down the drain, air is rising! Welcome to the age of Aquarius, rising from the sewer! We also witnessed children out and about, door to door for Halloween, yet it was too dangerous to gather at a house of worship or celebrate Christmas with our families? A BIG thank you to my co-host Caleb Matthews who provided us with Christmas Mass after seniors in a home contacted me to share their experience of being locked away from their loved ones and God. It was a hit, leading to Caleb as a monthly co-host. It was my pleasure to empower him in this way with TTR and appreciate his conviction at a time when he was also being invited to leave his community for speaking up and standing up for spiritual freedom. Karen Betten! Wow! I am so proud of my American sister! One powerhouse of a mom determined to manifest a strong future for her children. THANK YOU! For sharing the facts despite the shrapnel. I have SO much appreciation for you! Over the years I have shared this platform with so many gifted co-hosts and guests. THANK YOU for your time and energy! I enjoyed learning from each and every one of you! And most of all THANK YOU to my audience! Your time and energy is invaluable! Do not ever underestimate yourself! I have learned SO much from your bravery. Willing to air your shift because you want better for yourself, your family, and your communities. It is because of you that I have gained the courage to continue sharing this information. Each day, as my health is restored I think of even better ways! I am on a huge learning curve as I carry on as a Kajabi Hero. After a test drive, I feel my Call To Dance Online program will be ready to launch as soon as I am able to complete the videos. I have decided to redo them all as my vibration has, understandably, shifted. Bee Irresistible Face Yoga will also be available as soon as I am able to complete the video. I have several ideas I am working on to connect with you that I am SUPER PUMPED about! Jesica is working with me to shift the website from Ontraport to Kajabi sometime after this show so do not be alarmed if the site isn t working for a bit. Expect a newsletter in the next two weeks, or as soon as I figure out how to send it! In the meantime, I am available for personal consultations. Sign up for my newsletter to gain access to fifteen-minute Get Your Shift Together sessions and other specials.

(Other) Worldly Desires is card number 58, a Karmic Space in Tails From The Vector Oracle. Many people regret gathering material possessions and obsessing over the newest toy. Whether people are caught up with devoting energy to material wants, or in denial of what they want, the lower mind will constantly demand their attention and rule their lives. Give yourself total permission to manifest authentic desires so you can pour your energy into a life streamlined to benefit you and your family. Call 1-800-930 2819 We LOVE to hear from you! Today s show is the final one for me. It is my pleasure to share powerful information and provide energetic upgrades for the brave souls who showed up every week for the last nine years! (except for this last stretch when I was unable to). A big THANK YOU! to Dr. Pat and her team for providing me with the tools to accomplish this. The last few years have been extremely challenging for those of us as public figures, being labeled shift disturbers, risking social media platforms we have invested our blood, sweat, and tears into, in my case for fifteen years, being banned for sharing truth. The truth always comes out. What was labeled conspiracy theory is now a common fact. Two years ago the selective response from the government to the pandemic effectively wiped out the live event-driven alternative healing industry as we helplessly watched long line-ups at corporate companies, treading water as we watched our businesses go down the drain! Luckily for me, I had the foresight to learn about quantum physics and the Coriolis effect! When all that Pisces energy goes down the drain, air is rising! Welcome to the age of Aquarius, rising from the sewer! We also witnessed children out and about, door to door for Halloween, yet it was too dangerous to gather at a house of worship or celebrate Christmas with our families? A BIG thank you to my co-host Caleb Matthews who provided us with Christmas Mass after seniors in a home contacted me to share their experience of being locked away from their loved ones and God. It was a hit, leading to Caleb as a monthly co-host. It was my pleasure to empower him in this way with TTR and appreciate his conviction at a time when he was also being invited to leave his community for speaking up and standing up for spiritual freedom. Karen Betten! Wow! I am so proud of my American sister! One powerhouse of a mom determined to manifest a strong future for her children. THANK YOU! For sharing the facts despite the shrapnel. I have SO much appreciation for you! Over the years I have shared this platform with so many gifted co-hosts and guests. THANK YOU for your time and energy! I enjoyed learning from each and every one of you! And most of all THANK YOU to my audience! Your time and energy is invaluable! Do not ever underestimate yourself! I have learned SO much from your bravery. Willing to air your shift because you want better for yourself, your family, and your communities. It is because of you that I have gained the courage to continue sharing this information. Each day, as my health is restored I think of even better ways! I am on a huge learning curve as I carry on as a Kajabi Hero. After a test drive, I feel my Call To Dance Online program will be ready to launch as soon as I am able to complete the videos. I have decided to redo them all as my vibration has, understandably, shifted. Bee Irresistible Face Yoga will also be available as soon as I am able to complete the video. I have several ideas I am working on to connect with you that I am SUPER PUMPED about! Jesica is working with me to shift the website from Ontraport to Kajabi sometime after this show so do not be alarmed if the site isn t working for a bit. Expect a newsletter in the next two weeks, or as soon as I figure out how to send it! In the meantime, I am available for personal consultations. Sign up for my newsletter to gain access to fifteen-minute Get Your Shift Together sessions and other specials.

Facebook groups work.Early on in business, you're trying every tactic under the sun to drum up business. Me? I started off doing a ton of research into Facebook groups and what the best practices are within them. During the same time of all this research, my dumbass was trying to create my own MailChimp campaigns. I'd gotten to the point with MailChimp where I'd screwed it up so bad; it just wasn't functioning or firing properly. In a moment of rage and pissed-off-ness, I let my guard down and put a post out in a group of veterans asking: “Can anyone tell me how to use MailChimp…I've completely broken it.” As soon as I put that post out there, the sharks started circling. People were jumping on my post and pitching themselves/their companies to me. But there was one guy who didn't pitch at all. Instead, he wrote this 12-page freaking dissertation explaining the many ways that I could fix my MailChimp. It was so fascinating to see someone tell me how I could fix it without even having to hear any sort of pitch. So I slid into the guy's DM's and said, “Alright dude, let's jump on a Zoom call!” We spoke on Zoom and some of the first words out of the guy's mouth were, “Hey– I don't do MailChimp. I use another program called Ontraport.” He helped me figure it all out. I thought I was ready to take it from there…aaaaaand six months later I had it all screwed up again. I reached back out to the guy and felt like I had no choice but to hire his butt to come in and save mine. Who was that dude that helped me? My now good buddy and genius of a partner. Kevin Snow. Let's hear what he has to say: Links Website - https://successchampionnetworking.com/ (https://successchampionnetworking.com/) YouTube Video - (available soon) Blog - (available soon) Facebook Group https://www.facebook.com/groups/SuccessChampion (https://www.facebook.com/groups/SuccessChampion)

Have you considered finding a specialty niche so you can add new clients and expand what you're doing with current clients? Today we're joined by Online Business Manager (OBM) LaToya Russell, who unpacks strategies and tips for making the transition to a specialized, in-demand service. LaToya has discovered her specialty niche, and in this episode, she inspires you to figure out yours!   Podcast Outline: [0:38] Introduction to LaToya Russell and the topic of finding a specialty niche - LaToya shares her story and how she got started as an Online Business Manager (OBM).  [4:32] Some of the fears people have about switching to a specialized niche - LaToya and Craig discuss common reasons why people think they shouldn't specialize and compelling reasons why they should. [8:36] How “Software as a Service” (SaaS) is a great specialty to offer as a freelancer or VA - Craig and LaToya explain the benefits of niching down into this service. [10:18] Specialty niches that are in demand in the automation/technology space and beyond Strategies for making a successful transition to a specialty niche [11:59] Stagger your transition - strategies and reasons why you should choose certain clients rather than blasting notifications to all your clients. [16:17] How to navigate the challenge of offering generalist VA services and specialized automation services to the same client - strategies and examples for pricing each type of service.    Final thoughts and tips for those who are ready to specialize in a niche [17:46] #1 It's okay not to know exactly what you want to do - examples that illustrate the importance of being able to try a speciality and change it if necessary. [19:03] #2 Have meaningful rates - the importance of taking it step by step. [19:59] The types of clients LaToya works with - the stage they're at and the specific needs they have. [21:15] How to learn more about LaToya   Resources and tools discussed in this episode: Freelance University  Learn more about LaToya Russell: Website: Quitting Corporate   On Instagram: @bylatoyar   On Facebook: @quitcorporate   The OBM Office     Ontraport   Klaviyo  Omnisend ActiveCampaign   ConvertKit   Autopilot   AutomationHQ  AWeber   FG Funnels   ClickFunnels   Facebook Groups Infusionsoft (now known as Keap) Zapier  Adobe Creative Cloud

Relying on just one channel to offer your products and services may put you in a potential danger of not being searched and seen at all. People should be able to search for you right away because they have already set aside a time in finding the information they are searching for and to engage with your content. There are many other channels available so you don't just have to rely on just one channel like Facebook ads.  Podcast Highlights: 00:01 Prologue 00:57 Introduction of the topic 02:56 The difference between Facebook Ads and SEO.  04:56 Why should your business not rely on Facebook ads alone? 06:31 The importance of having an email marketing system in place. (...How to get email addresses through SEO?) 09:08 Call to Action  09:33 End   Resources: The ERICA SEO Framework: https://seoleverage.com/seo-consulting/ Active Campaign - https://www.activecampaign.com/ Ontraport - https://ontraport.com/ MailChimp - https://mailchimp.com/ ConvertKit - https://convertkit.com/ Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com

Be sure to join the official Facebook Group for The Business Managers Podcast: https://www.facebook.com/groups/thebusinessmanagerspodcast~About Sarah Noked - Sarah Noked is the founder of OBM School, and CEO of Sarah Noked OBM. Over the last decade she has grown from a VA solopreneur to an Online Business Manager and trainer.Named by Yahoo as one of the world's top 10 Online Business Managers to watch in 2021, Sarah is a leading authority and educator in the online space. She's trained hundreds of students worldwide to grow sustainable and profitable businesses that run on streamlined systems and teams.Sarah is committed to arming each one of her students with the tools to turn their natural talents into a meaningful business. The OBM School Certification program is currently the only way to get access to Sarah's in-demand, Hot Seat Coaching and intensive OBM Skills Breakout Sessions.Connect with Sarah:Website: https://www.sarahnoked.com/LinkedIn - https://www.linkedin.com/in/sarahnoked/ Facebook - https://www.facebook.com/sarahnokedInstagram - https://www.instagram.com/sarahnokedTwitter - https://www.twitter.com/sarahnoked~ Connect with Murgio Enterprises!Website - https://www.MurgioEnterprises.comFacebook - https://www.facebook.com/murgioenterprisesInstagram - https://www.instagram.com/murgioenterprisesLinkedIn - https://www.linkedin.com/company/murgio-enterprises~FREE gift from Sarah: Standard Operating Procedure Template + my SOP for creating SOPs! - https://www.sarahnoked.com/sop/OBM Starter Kit: https://www.obmschool.com/starter/

Tonight Denise is joined by Julie Trombley. Julie is the founder of Tackle Your To Do, a virtual assistant service specialising in tech support. Julie is an Ontraport Certified Expert, supporting coaches, trainers, speakers, and authors with their Ontraport processes. Useful links Guest Julie Trombley Website: https://tackleyourtodo.com/ Denise Ferguson - Find Surveyors Website: https://www.find-surveyors.co.uk Email: admin@find-surveyors.co.uk I'm Not Doing This Without Alcohol Enquires Email: podcast@find-surveyors.co.uk Vicky Galbraith - Podcast VA Website: www.podcastva.co.uk

Is your email list lacking clients? Whether you have an email list right now... or you have yet to get started building one.. You want to do it right. This way, it pays off and actually does the job you want it to do - Give you clients. I have packed today's podcast episode so full with all of the ins and outs of what you need to know about building an email list that WORKS. Resources mentioned:  Ontraport: https://yourbusinessdesigner.com/ontraport/ 6-Figure Coach Academy: https://6figurecoachacademy.com/

Be sure to join the official Facebook Group for The Business Managers Podcast: https://www.facebook.com/groups/thebusinessmanagerspodcast~About Judi Harrington - Storyteller and writing problem solver Judi Harrington helps business owners get their stories out of their heads, onto the page, and out in the world. Whether it's website copy or developing your social media message and content, Judi is passionate about your business message and keeping your brand true to form and function.Connect with Judi:Website: https://www.judi411.comInstagram: https://www.instagram.com/Judi_411LinkedIn: https://www.linkedin.com/in/judimclaughlin/Facebook: https://www.facebook.com/JFOOJudi411/~ Connect with Murgio Enterprises!Website - https://www.MurgioEnterprises.comFacebook - https://www.facebook.com/murgioenterprisesInstagram - https://www.instagram.com/murgioenterprisesLinkedIn - https://www.linkedin.com/company/murgio-enterprises~ Judi's free gift: 5 Ways to Make Your Copy UN-Boring - https://www.judi411.com/

Be sure to join the official Facebook Group for The Business Managers Podcast: https://www.facebook.com/groups/thebusinessmanagerspodcast~About Elisabeth Galperin - Founder and CEO of Peak Productivity, Elisabeth Galperin is a well-respected productivity coach & speaker who assists highly-driven business leaders & professionals to reach their highest potential, both professionally and personally. She works collaboratively with clients to improve personal habits, define & implement business systems, increase productivity & perform at their peak. Her mission is to help eliminate the overwhelm clients feel in their lives, so they can achieve productivity, profitability, and peace of mind. Elisabeth has worked in the coaching & consulting industry since 2007, and earned the title of Certified Productive Environment Specialist (CPES) with the Productive Environment Institute in 2014. When she is not working with clients, she can be found doing anything and everything outdoors, including running, gardening, and playing backyard soccer - and trying to keep up with her two sons Eli and Alex. As a mother, wife, and entrepreneur, Elisabeth relates to her professional clients who strive to make the most of each day and every opportunity.Connect with Elisabeth:Website: https://www.peakproductivitycoaching.comFacebook Group: https://www.facebook.com/groups/PeakProductivityForHighPerformersFacebook: https://www.facebook.com/PeakProductivityLinkedIn: https://www.linkedin.com/in/elisabethgalperin/~ Connect with Murgio Enterprises!Website - https://www.MurgioEnterprises.comFacebook - https://www.facebook.com/murgioenterprisesInstagram - https://www.instagram.com/murgioenterprisesLinkedIn - https://www.linkedin.com/company/murgio-enterprises~ 

Be sure to join the official Facebook Group for The Business Managers Podcast: https://www.facebook.com/groups/thebusinessmanagerspodcast~About Suzanne Tregenza Moore - Suzanne Tregenza Moore knows all-to-well how living the entrepreneurial roller coaster feels. She's committed to stop women from playing Whack-a-Mole with To-Do lists while instead focusing on bringing revenue into their businesses using strategy, marketing, technology, delegation, and mindset. Her clients describe her as “invaluable,” a “gentle butt-kicker,” and say she's helped them to “unleash their vision.” A Jersey girl, born and bred, Suzanne and her husband Kevin now call the South Shore of Massachusetts home with their two sons and mini-labradoodle daughter named Lily. Hang on Tight! is her first book.Connect with Suzanne:Website: suzannetmoore.comFacebook: https://www.facebook.com/suzannetregenzamooreInstagram: https://www.instagram.com/suzannetmoore/LinkedIn: https://www.linkedin.com/in/suzannetregenzamoore/~ Connect with Murgio Enterprises!Website - https://www.MurgioEnterprises.comFacebook - https://www.facebook.com/murgioenterprisesInstagram - https://www.instagram.com/murgioenterprisesLinkedIn - https://www.linkedin.com/company/murgio-enterprises~ Mentioned in this episode:Hang On Tight! - https://suzannetmoore.com/hang-on-tight-book/

Be sure to join the official Facebook Group for The Business Managers Podcast: https://www.facebook.com/groups/thebusinessmanagerspodcast~About Ashlee Sang - Ashlee Sang is based in Central Illinois, with a background in anthropology and a penchant for travel. Through Ashlee Sang Consulting, she uses the power of words to help purpose-driven founders discover and share their message so they can grow their impact and their business. Before doing brand messaging strategy and consulting, she worked with a variety of nonprofit organizations, including a human rights education NGO in Senegal and a local branch of Habitat for Humanity. Ashlee is passionate about small, personal changes anyone can make to improve the environment and other people's lives.Connect with Ashlee:Website: https://www.ashleesang.comLinkedIn: https://www.linkedin.com/in/ashleesangInstagram: https://www.instagram.com/ashleesangconsultingTwitter: https://twitter.com/AshleeSangFacebook: https://www.facebook.com/ashleesangconsulting~ Connect with Murgio Enterprises!Website - https://www.MurgioEnterprises.comFacebook - https://www.facebook.com/murgioenterprisesInstagram - https://www.instagram.com/murgioenterprisesLinkedIn - https://www.linkedin.com/company/murgio-enterprises~ Mentioned in this episode:pact Apparel: https://wearpact.com/FREE Gift from Ashlee: Conscious Marketing Worksheets: https://ashleesang.com/resources/conscious-marketing-worksheets

Be sure to join the official Facebook Group for The Business Managers Podcast: https://www.facebook.com/groups/thebusinessmanagerspodcast~About Elizabeth Averyanova - Elizabeth Averyanova is a brand strategist, web designer, and founder of branding & design agency Studio Classica. Elizabeth helps online coaches, course creators, and purpose-driven female entrepreneurs to scale their businesses with an impactful, beautiful design so that they can attract dream clients, elevate their online presence, and book out their offers while creating a lasting impact in the world. She specializes in impactful Kajabi websites, sales pages, and online coaching program launches! Elizabeth has helped numerous clients with 6-figure online coaching program launches while scaling with impactful brand identity!Connect with Elizabeth:Instagram: https://www.instagram.com/ElizabethAveryanova/ Facebook: https://www.facebook.com/averyanovadesign/ Website: http://studioclassica.com/~ Connect with Murgio Enterprises!Website - https://www.MurgioEnterprises.comFacebook - https://www.facebook.com/murgioenterprisesInstagram - https://www.instagram.com/murgioenterprisesLinkedIn - https://www.linkedin.com/company/murgio-enterprises~  

Getting patient reviews is one of the key challenges in improving a medical clinics' online reputation and increasing new patient conversion rates.      While unhappy patients are more self-motivated to have their frustrations heard and quick to make their feelings known, happy patients will usually need a slight nudge to share their positive experience with your practice.   Now we all know how important the patient reviews are, I'd like to show you some interesting stats here...   84 % of people trust online reviews as much as a personal recommendation.   Customers are more likely to spend 31% more on a business with “excellent” reviews.   Displaying at least 5 reviews can improve the conversion rates by as much as 270%.     In this podcast, I'm showing you the 8 simple & effective ways to generate at least 20 more 5 star reviews a month for your clinic.   Links mentioned in this episode:   Discovery call booking link  https://onlinemarketingfordoctors.com/discovery-call-booking/    Podcast #1: The Importance of Patient Reviews and 5 Steps to getting More Patient Reviews  https://onlinemarketingfordoctors.com/podcast/getting-more-patient-reviews/  Booking application recommendations:   Hit Appoint: http://www.hitappoint.com/   See More: https://www.setmore.com/   Cliniko: https://www.cliniko.com/   Schedule Once: https://www.scheduleonce.com/   Software automation recommendations:   Active Campaign: https://www.activecampaign.com/marketing-automation    Drip: https://www.drip.com   Keap: https://keap.com    Ontraport: https://ontraport.com    Go High Level https://gohighlevelsolution.com   Review sites where your practice might be reviewed: Google, Facebook, Realself, Rate MDs, True Local or Yelp.   Online reputation monitoring tool: https://www.google.com/alerts  If you want to know more about how to grow your practice, be sure to check out our other videos, including ‘8 Steps to Automate Your Marketing and Scale Your Practice Up!':  https://onlinemarketingfordoctors.com/automate-marketing/  

Be sure to join the official Facebook Group for The Business Managers Podcast: https://www.facebook.com/groups/thebusinessmanagerspodcast~About Julie Trombley - Julie is a Tech Virtual Assistant and owner of Tackle Your To Do. After attending a personal development conference in July 2019, Julie realized she was made for more than being an employee for someone else. A month later she started her Expert VA Training and became a Certified Virtual Expert® in April 2020. Having full faith in herself and in the program, Julie gave her two-week notice on March 13, 2020, yeah, the day pretty much most of the US shut down due to COVID-19! She is an Ontraport Certified Expert who supports coaches, trainers, speakers, and authors with their Ontraport processes, allowing them the time to focus on their clients and grow their business. Julie lives in Springport, Michigan with her husband and six very spoiled cats.Connect with Julie:Website: https://tackleyourtodo.com LinkedIn: https://www.linkedin.com/in/julieatrombley/ Facebook: https://www.facebook.com/TackleYourToDo Instagram: https://www.instagram.com/tackleyourtodo_techva/ YouTube: https://www.youtube.com/channel/UCx3YkhMWxG7rJATPyiOHSLw Facebook: https://www.facebook.com/wantedforbeingawesome/~ Connect with Murgio Enterprises!Website - https://www.MurgioEnterprises.comFacebook - https://www.facebook.com/murgioenterprisesInstagram - https://www.instagram.com/murgioenterprisesLinkedIn - https://www.linkedin.com/company/murgio-enterprises~ Mentioned in this episode: A guide on how to use Ontraport and your website to build your email list: https://tackleyourtodo.com/OP-emails  

How do you optimize your workspace so that you can maximize your productivity and reduce your overwhelm? Join us as Business Strategist and Productivity Coach Brittany Dixon outlines the four-step Road to Scalability Method to help you get to the root of any problems with your processes. It'll help you create a freelance digital workspace without all the digital clutter!   Podcast Outline: [0:45] Introduction to Brittany Dixon - Brittany shares her background in organization/wedding planning and how it led to her freelance business offerings. [3:46] Creating a digital workspace without the digital clutter - Brittany discusses the trends taking shape now that the world understands how to work in a digital remote space. [7:11] How to define a digital workspace - what it is and a number of issues that can cause wasted time and lack of productivity [9:48] How to overcome the challenges of Shiny Object Syndrome - how it's not the tool...it's the system within the tool. Brittany gives advice for selecting tools in a way that prevents lost productivity.   How to Create a Workspace without the Clutter: The Road to Scalability Method (Recognize, Optimize, Automate, Document and Delegate) [13:43] #1 Recognize - auditing which tools you're using and whether you need them, figuring out what's working and not working before optimizing the systems in the tools. [15:39] #2 Optimize - the biggest step, making sure your system, checklists, and use of tools is streamlined. [18:34] #3 Automate - how it's important not to automate broken processes and systems and how you must implement the big-picture strategy. [20:30] #4 Document and Delegate - the Standard Operating Procedures (SOPs), making checklists and training videos so you can pass them off to a VA. [22:15] Recap of the Road to Scalability Method - how you can put anything into this system and get to the root of the problem with your calendar and other processes. [22:56] How you can deepen your relationships with clients by pitching this system to them and building a package to serve your clients well [23:24] A few technology tools that can help you thrive in the digital workspace as a freelancer - Brittany lists some recommendations and highlights her favorites. [25:19] How to learn more about Brittany [26:37] How to learn more about Freelance University   Resources and tools discussed in this episode: Learn more about Brittany Dixon: The Process for Profit Show https://processforprofit.co/podcast/  The Productivity Pod Community hustletoflow.co/community (redirects to https://hustletoflow.mn.co/)    Zoom https://zoom.us/    Note-taking Tools GoodNotes https://www.goodnotes.com/  reMarkable https://remarkable.com/    Google Chrome Workspace  Google Drive https://www.google.com/intl/en_ca/drive/  Google Calendar https://www.google.com/calendar Gmail https://www.google.com/gmail/   Automation Tool Zapier https://zapier.com/    YouTube https://www.youtube.com/  Facebook Live https://www.facebook.com/formedia/solutions/facebook-live    Appointment Scheduling Acuity https://acuityscheduling.com/    Password Management Tools LastPass https://www.lastpass.com/  DashLane https://www.dashlane.com/    Work Management Tools Trello https://trello.com/en  Asana https://asana.com/  ClickUp https://clickup.com/  Monday.com https://monday.com/    Course Creation Tools Thinkific https://www.thinkific.com/  Kajabi https://kajabi.com/    Customer Relationship Management (CRM) Tools Streak https://www.streak.com/    Client Onboarding Tools PandaDoc https://www.pandadoc.com/  Dubsado https://www.dubsado.com/  HoneyBook https://www.honeybook.com/    Online Marketing Tools Kartra https://home.kartra.com/  ConvertKit https://convertkit.com/  MailerLite https://www.mailerlite.com/  Ontraport https://ontraport.com/  

In a post-iOS 14 world, you need to rethink your offer if you want to stay competitive.   In today's episode, co-hosts Ralph Burns and Kasim Aslam sit down with Tier 11's Angela Ponsford to talk about the importance of first-party data and viable transitional lead magnets. They'll share expert advice about what your competitors are doing wrong—and how you can do it right. Kasim even claims that following their suggestions will put you two years ahead of the curve.   Listen in for some great insight—and a chance to win FREE tickets to Traffic & Conversion Summit! IN THIS EPISODE YOU'LL LEARN: Why your business can't survive without a CRM  The most important question your lead magnet should answer  Why your creative should intrinsically qualify your prospect (and what that means) What you need to know about UTM parameters and URL data LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tweet a positive podcast review to @ralphhb for FREE T&C tix! Traffic & Conversion Summit (Sept 13-15) Tier 11 CRMs: Salesforce, Ontraport, ConvertKit, Keap (previously Infusionsoft) Episode 317 with Angela (IG branded content ads) Dead Wake (book by Erik Larson) Donald Miller's Storybrand UTM parameters   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!   iTunes not your thing? Find us on Stitcher.  

Today's Episode with Elaine Taylor-Klaus:Elaine is the founder of impactparents.com, an online resource with coaching and training for parents with complex kids. Although therapy is helpful, nothing has helped Elaine more than using the coaching approaches and techniques she learned to be a parent who sees their kids as whole, not broken.Being a parent means building a lifelong relationship with our kids. Every parent wants the best for their kid but it is important not to set too high of expectations. Elaine focuses on letting go of the world's “shoulds” and begins setting expectations based on where one's own individual values and skills are. Elaine got her first client, who is still a client today, after sending out an email to everyone she knew and explaining what she does and how she can help.Elaine speaks on the importance of connecting with business partners. She was able to have difficult and important conversations with her business partner right from the beginning which made working together and running the business more enjoyable and effective.Group coaching has been something that is helpful to both the clients and the coach. It is an affordable and accessible coaching support option and helps people realize they are not alone.Elaine got clients for group coaching by reaching out to whoever she could and sending them emails to see who was interested. Elaine likes to keep her resources simple. She uses online resources to build her business such as Ontraport which makes editing emails, newsletters, and sales pages so much easier. Impact Parents has been able to provide amazing help for parents during the pandemic. Since they are online, they are able to step in and continue to provide resources for parents who need it.Enjoy the show? Leave us a rating and review:https://ratethispodcast.com/earnmoretutoringHelp our podcast grow! Become a patron here for perks and benefits: https://www.patreon.com/earnmoretutoringIs there something you would like to see on this podcast that you're not seeing? Send us an email at info@earnmoretutoring.comThe Earn More Tutoring Podcast appreciates your support! We love being able to provide our podcast as a resource to the world! If you would like to make a donation, click our Venmo link here:https://venmo.com/code?user_id=3248415945261056545Support the show (https://www.buymeacoffee.com/earnmore)

Wes Schaeffer is a ruthlessly pragmatic sales trainer, marketing consultant, keynote speaker, copywriter, & CRM automation expert. His sole focus is helping professional salespeople, sales managers, business owners, and entrepreneurs find the exact tools and programs they need to grow. He specializes in HubSpot CRM, Sales Enablement, Infusionsoft, Lead Generation, Sales Training, Ontraport, Email Marketing Systems, Salesforce CRM, Internet Marketing, Copywriting, Zoho CRM, and Sales Force Automation.Wes' way of serving sales professionals is through KeyNote Speeches, Make Every Sale Success System, 90 Day Coaching Program, Inner Circle Membership, and Books & Tools, which were ultimately deemed successful. Learn more about Wes and the Sales Whisperer on the link below.Website - https://info.thesaleswhisperer.com/the-sales-agendaJoin the Sales Hustle Community! Text “Hustle” to 424-401-9300!If you're listening to the Sales Hustle podcast, please subscribe, share, and we're listening for your feedback. Also, if you are a sales professional looking to take your sales career to the next level, please visit us at https://salescast.co/ and set a time with Collin and co-founder Chris.Please make sure to rate and review the show on Apple.

In Episode 2 of 3, Kai plays a very different kind of game. Will he dig deep and win, or dig his own grave? Created, produced and performed by Ananda Living Wisdom International Online High School students from around the globe, spanning three continents and five time zones recorded using personal devices in closets, living rooms and bedrooms on Zoom. For more information and content visit: https://livingwisdom.org/school/events/?utm_source=ONTRAPORT-email-broadcast&utm_medium=ONTRAPORT-email-broadcast&utm_term=COM%3AContacts&utm_content=A+Meditating+World%3A+Imagine&utm_campaign=05112021 https://www.instagram.com/metanoiawdy/?hl=en https://www.facebook.com/AnandaLivingWisdomOnlineInternationalHighSchool If you like what you hear, please support Ananda Living Wisdom International Online High School Scholarship Fund: https://livingwisdom.org/sharing/ CAST Kai………………………………………….........Gabriella Burke Leyla………………………………………........Mahnoush Sadat Moossavi Nathan……………………………………........Varsha Kini Gabriel/Man on TV/Person #2………Jelly Castro Alia/Yashica……………………………….....Sanika Aggarwal Maya………………………………………........Nitika Rhaguwansi Receptionist/Person #1/Waiter/Gioia……Chiara Masci Ms.Marigold……………………………….....Maria Carlotta Campara Valerio/Passerby…………………………….Federico Cortese PRODUCTION TEAM Showrunners / Writers Maria Carlotta Campara Mahnoush Sadat-Moossavi Varsha Kini Original Music Composition Varsha Kini Chiara Masci Sanika Aggarwal Maria Carlotta Campara Cover Art/Logo/Comics Jelly Castro Maria Carlotta Campara Sanika Aggarwal Sound FX & Editing Varsha Kini Federico Cortese Chiara Masci PR & Marketing Mahnoush Sadat-Moossavi Gabriella Burke Jelly Castro Maria Carlotta Campara Sanika Aggarwal Gaurja Prashar Web Design Irene Schulman Scott Roberts Video Design Mahnoush Sadat-Moossavi Maria Carlotta Campara Chiara Masci Production Manager / Assistant Director Varsha Kini Director Rachel Schroeder --- Send in a voice message: https://anchor.fm/ananda-living-wisdom-hs/message

In Episode 3 of 3, Kai rises to the final challenge! Created, produced and performed by Ananda Living Wisdom International Online High School students from around the globe, spanning three continents and five time zones recorded using personal devices in closets, living rooms and bedrooms on Zoom. For more information and content visit: https://livingwisdom.org/school/events/?utm_source=ONTRAPORT-email-broadcast&utm_medium=ONTRAPORT-email-broadcast&utm_term=COM%3AContacts&utm_content=A+Meditating+World%3A+Imagine&utm_campaign=05112021 https://www.instagram.com/metanoiawdy/?hl=en https://www.facebook.com/AnandaLivingWisdomOnlineInternationalHighSchool If you like what you hear, please support Ananda Living Wisdom International Online High School Scholarship Fund: https://livingwisdom.org/sharing/ CAST Kai………………………………………….........Gabriella Burke Leyla………………………………………........Mahnoush Sadat Moossavi Nathan……………………………………........Varsha Kini Gabriel/Man on TV/Person#2……….Jelly Castro Alia/Yashica……………………………….....Sanika Aggarwal Maya………………………………………........Nitika Rhaguwansi Receptionist/Person#1/Waiter/Gioia..Chiara Masci Ms.Marigold……………………………….....Maria Carlotta Campara Valerio/Passerby…………………………….Federico Cortese PRODUCTION TEAM Showrunners / Writers Maria Carlotta Campara Mahnoush Sadat-Moossavi Varsha Kini Original Music Composition Varsha Kini Chiara Masci Sanika Aggarwal Maria Carlotta Campara Cover Art/Logo/Comics Jelly Castro Maria Carlotta Campara Sanika Aggarwal Sound FX & Editing Varsha Kini Federico Cortese Chiara Masci PR & Marketing Mahnoush Sadat-Moossavi Gabriella Burke Jelly Castro Maria Carlotta Campara Sanika Aggarwal Gaurja Prashar Web Design Irene Schulman Scott Roberts Video Design Mahnoush Sadat-Moossavi Maria Carlotta Campara Chiara Masci Production Manager / Assistant Director Varsha Kini Director Rachel Schroeder --- Send in a voice message: https://anchor.fm/ananda-living-wisdom-hs/message

Welcome to episode 6 of The Automate & Delegate Podcast! Thank you so much for coming and attending this episode of the Automate and Delegate Podcast, where we are talking all about fast, portable and flexible ways to grow your life, your business and relationships. I am your host, Brad Stevens and today I am super excited to be joined by Richard Andrew Mellen. In this episode, we have invited Andrew Mellen. He is a professional organizer, trainer, and coach who is passionate about creating exceptional results for his clients. For 24+ years, he helped individuals, entrepreneurs, B2B businesses, and organizations get organized and simplify their operations—eliminating redundancy while increasing productivity and profitability. Today, Andrew guides us through his experiences in scaling his business, some project management tools, and how we can be remembered by our customers. Scaling Challenges [7:00] Andrew and his team built a beautiful program that people weren't buying because it was self-delivered. They discovered that their avatar was disorganized, has a short attention span, and they're easily distracted. [7:15] A drip-delivered, automated class without any accountability is not a good fit for them. They reconfigured the program to make it high touch, high experience for the customer and teaching it to live instead of pre-recorded and raise the price accordingly. They also built a funnel so that with a free five-day challenge at the front end of it, people were really immersed in their content and philosophy. [8:24] No all-in-one platform is perfect. Ontraport allowed Andrew to scale because it's CRM, landing pages, email campaigns, funnels, it's everything all in one. While none of the functionality is completely top drawer because they're doing all things, all of them are better than average.  They have very little mechanical failure as a result. Being on those platforms for a small business, trying to both market in a big way and deliver high touch, easily interactable experience was a solution for Andrew. [10:42] People will never argue with themselves. They will argue with us all day long because they think that they're the exception. People think that if we understand why they are special, we would cut them some slack and allow one of their 200 lies to be true.   Generosity, Thoughtfulness, and Open-Heartedness [12:00] You're never going to not benefit from being generous, thoughtful, and open-hearted. It's just never. Being miserly and mean-spirited is going to typically harm you either in the short term or the long term.   Nurture Wheel [12:21] Marketing now is going to be education-driven. You got to put value out there and produce content at scale. [12:39] If you stay on a person's nurture wheel and you earn the right to stay in their life and inbox to add value with content and nuggets, you're keeping the content to stay in front of them. When that business event happens in the future, you've earned the right to be in their inbox, and they will remember you.   Foundations of Scaling [15:08] You have to pay attention to when you're laying down the infrastructure. If you're cutting corners, if you're not finishing out your SLPs, and if you're not laying systems out, every one of those is going to be a chink in your armor as you go to scale. [15:43] You have to have an integrator, you've got to have a CEO, you've got to have somebody who's focused on operations and systems because everything about scaling is built on that. It doesn't matter how fast you're accelerating or how brilliant you are. As a visionary, you got to have that structure under you.   The Game Changer [16:20] Emails are a game-changer when we think about infrastructure. At every scale of his clients, Andrew gets internal communications out of the inbox. It doesn't matter which tool you use. Ceasing internal communications via email is a game-changer.   Subject Lines and Threads [18:36] Inside Slack, make sure that you respond inside the thread. Otherwise, it's going to be a never-ending conversation, which is akin to an email thread where the subject line never changes. If you are responding to somebody outside, and it's a new idea or a new meeting, change your subject line. You need to break it so that things are searchable and you're not looking for old information or confusing an old thread with a new thread.   Rocket Fuel [22:07] If you are the visionary, you are not going to be the integrator for your own company, even if that's a role that you play for your clients or your customers. If you provide that degree of executive function for your people, you are not going to be able to do that for yourself. Teaching others to do the work [24:17] Take the time, make a plan, teach somebody the plan, and then take your hands off of it. Let them fail and correct them and until they get it right. Once they own it, you're out of the equation. You got to get your fingers off of operations. Management Tools [26:16] If you're ever at looking at any of project management and team management tools, make sure to do a trial and push yourself through all the scenarios in your business.   The 20% [27:22] If 20% of your best work drives 80% of your revenue and output, if you doubled down on that, you're doing 40%. It's 160% of your output.  You can blow off the rest of the other 60% of your workweek, and you doubled by 100% on your output. Once you home in on that 20% that drives your high-value activities, know where your focus should be, and then just do more of that. It's built on that architecture of systems. Immediately, you're at 160% of output. It's mind-blowing what's possible if you have that degree of focus.   The Stuff behind the Stuff [29:04] What Andrew and his team are really solving is all of the stuff behind this stuff. That's where people get stuck. The stuff on the surface or whatever that disorganization is, that's a superficial symptom of something under it. You are curing that the stuff on the surface magically rearranges itself. That's where you want to go and taking the time to actually look at it and solve it. Figure out your high-value activities, figure out your 20%, and then double down on it and get everybody to give you the space to do that 40% of your week. You'll get amazing results.     The Fours and Fives [32:39] Things that are on your to-do list that are fours and fives are the things that need to be crossed off because you're never going to do them. You either need to delegate them or just set yourself free. Just acknowledge because there will always be new ones, twos, and threes. It's seldom that something that is currently a four or five by the absence of everything else suddenly rises to the significance and becomes a one. It's a four or five now for a reason, so delegate it or cross it off your list.   The Formula [33:56] The winning formula is a combination of tenacity and some form of open-heartedness, willingness, a soft heart, and a hard head.   Another Day, Another opportunity [35:10] If you're in the game to play the game and to win the game, the reward is that every day, you can put your head on the pillow knowing that you played full out, you showed up, you did your best, and you made enough money to be able to keep the lights on and do it tomorrow. Tomorrow's another opportunity to scale to grow to have a bigger impact, to live in alignment with your values to support other people in doing the same thing. [35:45] We're so fortunate to build our own lives in the way that we want to. We want everybody to have that privilege and opportunity, and if that's where we're driving, then it just keeps returning to a sense of gratitude and tenacity. [36:18] We have this opportunity to influence the world and shape it and make it a better place than it was when we found it.   Learn more about Andrew Mellen: Website: https://www.andrewmellen.com/ Facebook: https://www.facebook.com/andrew.mellen/ Instagram: https://www.instagram.com/andrew_mellen/?hl=es Twitter: https://twitter.com/andrewjmellen?lang=es Youtube: https://www.youtube.com/channel/UCfjgsfJiYiRelfkwTmxVKrA LinkedIn: https://www.linkedin.com/in/andrewmellen   Don't forget to check out this week's featured tool for entrepreneurs below! Enjoy more traffic on any deals you're running Boost your online store sales by advertising new product lines, exclusive drops, best-selling merch and more Blistering quick video render www.breakoutclips.com  

Have you tried to hire a VA but just ended up frustrated and feeling like it was more work then it was worth.  Maybe the problem is you! Every business no matter how big or small as departments and if you don’t believe that is true read the last sentence again. Barbara does an amazing job breaking down how to go about thinking of your business and really deciding what it is you need to grow and how to choose the right person, how to delegate comfortably and how to be realistic with it all.  Barbara Turley is an investor, entrepreneur, and Founder & CEO of The Virtual Hub - a business she started by accident that exploded in the space of 12 months to become one of the leading companies that recruits, trains, and manages virtual assistants for businesses who need to free up time and energy so they can go to the next level. With a strong focus on customized training and ongoing career development, Barbara ensures that her team is trained in cutting-edge programs (like Hubspot, Ontraport, etc.) to best meet their clients’ unique needs in digital marketing, social media, personal assistant services, and administrative support.io:

Are you making excuses when it comes to not using technology?Technology needs to be one of your best friends in business.It is the thing that will help you scale your business and take it to the next level. It is the thing that will save you and your team valuable time and if you understand it, you can pass that knowledge along to your team and BOOM your business can take off.Want to know the platforms I use in my business and my time-saving schedule?Listen to this episode and let me know what part of technology you need help with the most.Say Hi to me on social media!!Facebook: https://www.facebook.com/themeetupqueen/Instagram: https://www.instagram.com/francescamoifm/Linkedin: https://www.linkedin.com/in/francescamoi/Website: www.empoweringevents.com.au/Join my next Half Day Workshop!Online: http://francescamoi.com/halfdayLive: http://francescamoi.com/workshopProducts:https://empoweringevents.com.au/products/FREE Webinarhttps://e.empoweringevents.com.au/webinarGet your copy of my FREE Systems PDF here:https://francescamoi.pages.ontraport.net/systems

How do you spend your time? Do you, as so many do, say you value time with your loved ones more than anything, but when pressed, you would have to say they are not actually your top priority? My guest is Landon Ray, the CEO & Co-Founder of Ontraport. Ontraport is a company we've used at Top Practices for a decade now to run our marketing and outreach. It is a sophisticated marketing platform. You'll hear Landon share how he came up with the idea out of necessity and started the company with, as he describes it, three guys hunkered down in a yurt with spotty internet connection in Santa Barbara, California, to build a software that he needed to run his startup. Realizing what he had in this software, he gave the other company to his friends and focused on what ultimately became today's Ontraport. This episode is not only filled with information, it's fun as you are about to discover. Recommended Books:How Will You Measure Your Life?Competing Against Luck: The Story of Innovation and Customer Choice

I got to interview Barbara Turley. Barbara Turley is an investor, entrepreneur, and Founder & CEO of The Virtual Hub - a business she started by accident that exploded in the space of 12 months to become one of the leading companies that recruits, trains, and manages virtual assistants for businesses who need to free up time and energy so they can go to the next level. With a strong focus on customized training and ongoing career development, Barbara ensures that her team is trained in cutting-edge programs (like Hubspot, Ontraport, etc.) to best meet their clients’ unique needs in digital marketing, social media, personal assistant services, and administrative support. Barbara is also a mom (to her gorgeous daughter Ruby), wife to her best friend Eti and an adventure lover with a passion for horses, skiing, tennis, and spending time in nature. We spoke about: Her journey to now. What motivates her. Weaknesses she turned into strengths. Advice for the audience. And much more. This episode is sponsored by Nova Zora Digital experts in digital marketing. Check out Real Talk Podcasting for all things podcasting. *Disclaimer: The views and opinions on Roman Prokopchuk's Digital Savage Experience are those of the guest's alone as their own, and the host's alone as his own. Information provided by the guest is fact checked to the best of our abilities. By providing background information to the show, the guest acknowledges that it is as accurate as possible. The show does not endorse, promote, or is in association with the guest's business interests.* --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Being you has got you has gotten you this far. But it won't get you to where you want to be. Discover how to be your most authentic AND your Highest and Best self as you reach for your dreams in 2021. @crownyourselfnow In this episode, you will learn... Why do you need to be the best version of you? (3:00) How can not defaulting to being you change things? (5:00) What can using tools do to help make your body feel better? (8:00) Why is "this is just how I am" a bad excuse? (9:30) What can you showing up as the best version of you do for you? (11:00) How can the energetic state that you are in impacts the activities that you do? (12:30) Reign Playlist on Spotify https://open.spotify.com/playlist/3hh9QrEkgG7MJc03QX4XfH?si=Pdv4DAvuRQiA29jm2DUr3Q&utm_source=ONTRAPORT-email-sequence&utm_medium=ONTRAPORT-email-sequence&utm_term=&utm_content=I+made+you+something%21&utm_campaign=Daily+Email+Nurture+Sequence Thank you so much for tuning in! Please leave a review on iTunes here so we can keep the magic coming your way. Looking to improve your health + train your breath with Pilates? Become a Mindful Monarch and get monthly Pilates lessons and a coach + community to support your mind-body and body-mind connection: https://crownyourself.com/mindful-monarchs-membership And, one of the best ways to reprogram your subconscious mind is through hypnosis. Download my FREE 5-minute “You Are Worthy” hypnosis. GET YOUR FREE GIFT! For a 90-Minute 1:1 Consult https://crownyourself.com/private-coaching MIND FULL Meals Book https://crownyourself.securechkout.com/mindful-meals-presale For more biz inspo + mindset tools, follow us on Instagram: @crownyourself.now Follow my own mompreneur journey to #CrownYourself on Instagram: @kimberly.spencer Join the Facebook Group: "Crown Yourself Coaching" For more mindset, motivation, actionable strategies, and business-building tips, check out: crownyourself.com

In this Episode, Roberto Candelaria catches up with Landon Ray, CEO of Ontraport. During this episode we cover: Landon's startup journey with Ontraport and early business challenges Dealing with failures and lapses before jumping off the learning curve Growing online communities as a marketplace of useful feedback How excellent service always outdoes exemplary sales Learn more about Landon and Ontraport at: www.Ontraport.com Be sure to connect with Roberto's Facebook Group at www.RobertoTeaches.com Connect with Roberto on Instagram at @RobertoCandelaria  

Today on the podcast I'm sharing with you a conversation I had recently with none other than Amber De La Garza, the productivity specialist. Amber is the host of Productivity Straight Talk and she lives in Las Vegas, Nevada. I love going to Las Vegas! Yet every single time I go to Las Vegas, Amber is busy. So let's put our good magic together and hope that next time I go to Las Vegas, I will have the opportunity to see Amber in person again. It's been a year since I last saw her and I cannot wait to catch up. Before I go off on talking about my friendship with Amber, I want to make sure that you know that we have a full transcript of this episode at techofbusiness.com/095/ so that you don't have to sit there and take notes. I was starting to pull out some of the highlights of this episode. And my notes themselves got longer than I wanted. I decided to scrap that and just point you towards the show notes because that's where you're going to get all the juicy nuggets and make sure that you don't miss anything that Amber has to say. Now let's get into this episode and you are going to be blown away. I wanted to bring Amber on to the podcast to share kind of where technology and outsourcing help with productivity. This is something that people come to me all the time with. They're like, “Okay, so I want to use this new tool.” And my first question is, why? Why do you want to use this tool? And if the answer is, “So that I can be more productive.” I start to look and see if Amber has something in her podcast vault that I can send them to. That's really the true reason why I wanted to bring Amber on today. Tech and the relationship of productivity can be kind of a gray area. Amber was really excited to really define how they meet and how do they actually serve each other. Amber thinks that there are a lot of people just jump to, “If I get the right program or the right app or the right this or this, it makes me productive.” Because of this she was really excited to talk about how it actually does help us be more productive. I think that even myself, and probably Amber too, we've implemented technology, and it's made us less productive, either short term or long term. There are a lot of different variables. Sometimes it's even get a piece of tech working and have someone on your team do it or have someone get that piece of tech working and bring it back to you ready to go. So I realized that we never really said what Amber's podcast is and what she is actually a genius at. Amber De La Garza is the productivity specialist. She specializes in productivity for small business owners. And she does that in many different ways. One of them is the podcast she has called “Productivity Straight Talk.” She is also a coach. So she offers group coaching programs, one on one coaching, and she also speaks and trains. So just about any method or modality of sharing the message of why productivity is so important for businesses in our lives, she;s just sharing all the good stuff. So let's talk about when someone says that they want to be more productive. Where do you start with them? Do you start with asking what their day looks like? Do you start with what does their tech look like? Where do you start with that part of the conversation? Amber shared this great example. Let's say she has someone on a discovery call, and they're like, “Oh, I don't know where to start with you. I'm not quite sure.” She makes sure that they're on the same page with how they define productivity. Because if they don't define it the same way, then Amber says that she's not the right person or coach for them. So the very first place she starts is to define it. So how does Amber define productivity? According to Amber… “Productivity is simply when we are investing our best time into our best activities. And that's really, really important because you didn't hear me say an organized desk or color coded calendar or file folders that are completely alphabetical and organized and every paper has a place. I also didn't mention tech. I didn't mention programs. I didn't mention the next project management program. It's with investing your best time into your best activities.” - Amber De La Garza Now, when we say things like, “I don't have enough time, there's never enough time to do those important activities like sales, marketing and visibility, and getting out there and letting people know what you can do servicing your clients.” Then that's you need to be focused on figuring out how can you be more effective and efficient by using tech. How can you be more organized and efficient by being organized, so that you reclaim that time to now focus and show up your best as the business owner? That means doing the things that actually create revenue for your business. So that's how it's all tied in. And yes, we talk about tech and apps and an organization, but those are tools you use to leverage your time so that you show up your best in your business. I love that because there is never a good tech tool that costs you time, energy, or whatever it might cost you that is going to stay in your business if it's not giving you that time back. So when I'm thinking of how to get more time out of the day, that's really where structuring your day and structuring how you're using the technology is important. Simple things like what time is my project management tool going to let me know that things are due. Are they due at two o'clock in the morning? Or are they due at seven o'clock in the morning? Are they do at 10 o'clock at night? Amber can definitely speak to why you may want to use one of those or another based on your most productive time and most productive efforts. Amber thinks that when technology is leveraged correctly, it's actually like a silent employee. One that doesn't talk back and it's working for you behind the scenes. There is an investment, but the investment means you're getting a return on that. So if you create or set up a project management program, that when you put in information it now organizes it and spits it back to you, it now becomes kind of like your boss or your executive assistant. And your calendar can the same thing. You can have your calendar do notifications and say, “Hey, it's time to transition you're going on a podcast.” Or “Hey, this project is due or this task is due.” If you have systems with through automation and technology that you trust that are set up, then you actually create bandwidth space in your head to really focus on CEO things like a bigger vision. You aren't necessarily focusing on what's next on the task list. And so that's how Amber sees that it can be very beneficial if you're looking at setting up the tech, you want to make sure that it can actually feed back information to you in a way that you trust. Oftentimes they're more organized than you, too. So say you're leveraging a project management tool. They're consistent. You set it up once. And you put in the information correct. They're consistently showing up for you. And that can almost be better than you can count on employees sometimes. So that's why Amber sees that tech is a really, really cool thing. I do love the idea of outsourcing to your technology. I think that's a really valuable thought process. If you give this tech tool something and it's outsource properly, it's going to give you back what you need. So one of the pillars that Amber teaches is how to leverage through people. Her method “The Stop Method.” And that's how to leverage yourself, your time, organization, and people. What's interesting is that if you are not the tech person, if you're pulling your hair out dreading it, pushing that project off, it's never getting done, or you simply don't understand it, then that is not a hat that I believe you should be wearing. Because now you're stealing that time of when you're wearing that hat for time from when you could be really doing things that are going to move your business. So when Amber looks at building a dream team, she thinks it includes not just employees, but also independent contractors and such. You're using them for project based things like getting website up. Or maybe you're not a graphic designer and you need new business cards. You could probably do that, but it's probably going to take you three times as long. Another big place that Amber thinks a lot of business owners need help in is setting up systems. Either their brain doesn't think that way or they're just plain not good at tech. That's totally possible. And then it's a project. You're set up and now you get to utilize the benefits of that tech after somebody, like me, is serving it up and figuring it out. Working out the bugs and the kinks. To me, this made really good sense. So what I heard Amber say, is that just because you may not be, as a business owner, the most technology savvy person, that doesn't mean you can't still outsource good things to tech. It just means that the project of bringing that tech on is something that you will probably hire an independent contractor or me or things like that into the business. Amber shared that even if you are good at tech, you should think about outsourcing it if that's not the primary way that you make money and serve your business. For example, Amber loves tech. She's that person that is watching videos about Ontraport or the next new website thing. That's what she would actually do in her spare time for fun. But at the end of the day, she brought in an entrepreneur consultant. Because at the end of the day, it takes a lot of time, energy, and focus and it's not the best use of her time to grow her business. What she has, because she understands it, is an ability to be really clear about what she wants the program to do. And so she thinks that it's also beneficial for people that do get it. If you get it, that's cool. You can probably more clearly state what you want the program app or tech to do. But sometimes, you just have to get out of the way and let someone that that's their zone of genius to do so that you're reclaiming time. The time you need to do the things that only you can do. So if you don't have a sales person in your company, you're doing sales. That's not something you can project-based outsource, but you can outsource tech setup. I say that all the time that tech is outsourceable. Why not leverage that ability so that you can do something that is in your zone of genius? So that you can spend time on something that only you can do. If you as the business owner, get fired up getting on Facebook Lives, then get on more Facebook Lives. And dedicate the time that you would have had to spend to set up whatever that system is, or whatever that processes are to do what drives your business. Amber says to look at like real dollars and time. She shared that if it's not in her zone of genius it may take her two times as long as I do to set something up. So it's going to take her 20 hours. And it's going to take me 10 hours. So her question to herself as the business owner would be, what impact would 20 hours of my time be, in my business elsewhere? You can literally lay that over a networking event or a conference, whatever your marketing visibility is, or 20 hours of sales conversations. Could you not massively get a return on that investment versus 20 hours of tech set up? So we're not just looking at a trade of time and money. We're looking at opportunity costs. That 20 hours that you're spending, trying to figure out the tech and the frustration, is an opportunity cost of you not being elsewhere in your business that needs you and only you as a small business owner. We build our businesses to feel good about what we do. Amber shared that she doesn't know about you, the listener. But if tech is not your thing, then her guess is you're showing up and when you're done, you're frustrated and your mindset is altered. And while maybe you physically put in 20 hours, did it really take 30? Because you're just done with the day and so frustrated. What energy was depleted from doing something that was not in your zone of genius, versus showing up doing the things that light you up, which may be serving your clients? I'd like to lay on top of that as well, the cost of the outsourcing. So if it's something that I'm estimating is going to cost you $1,000 to do. So that's $1,000 out of your pocket. If it was going to take you 20 hours to accomplish it. You have to then look and say “Okay, Is 20 hours worth more? Or is $1,000 worth more?” But then, adding back in what Amber said, it's not necessarily just 20 hours. It's the energy! It's the 30 hours that she's talking about here. So all of a sudden, this $1000 outflow looks on the balance scales against all these other things that you could be doing in your business that are both positive and negative. And most of the time, the outsourcing opportunity far outweighs trying to do it yourself. Amber thinks that's the conversation about should we outsource? Should we not outsource? But she thinks more of that conversation is, should I even incorporate tech automation? That's where she would say, “Do we incorporate automation and what's the return on investment?” How much time is it going to save you or your team? For example, let's just say you had a CRM system set up, and now it's telling you when to follow up with people. Whereas by yourself, you were inconsistent at best. But now that you have a system telling you when to consistently follow up, how many more deals could you close because of the tech? That's the value of using these apps, programs, automation, and tech. How does it let you show up your best, consistently in the business? Which again, full circle is being your most productive self. I just loved the way that we brought this back to why you want to look at how you spend your time in your business! How are you spending things like your energy in your business? One of the things that I know is that oftentimes the learning side of a new process, a new system, a new tool, we will let that scope creep. We will let that time creep instead of stopping work at two o'clock, so I can go pick up the kids. Because of course, driving takes 25 minutes. But that's another story altogether. I'm going to say, “Okay, I have to stop now. But oh, I'll watch that YouTube video later.” And suddenly you dig into your family time and you dig into other times, because you're trying to learn something that is not beneficial to getting that next client. You're working on something that's not within your zone of genius! And you're not spending the best time on the best work. When Amber defines productivity, the investing your best time into your best activities, those activities for her and how she defines them for her clients is in four buckets. It doesn't matter your industry. Where you're at, as a small business owner and small businesses under 50 employees, and your most productive activities are either supervising or being in these four buckets. Bucket number one is marketing and visibility. And bucket number two is sales. Bucket number three is servicing your clients. And bucket number four is leadership. So as you're building your business, you're going to be spending more time leadership because you can eventually outsource servicing your clients, sales, and marketing. But the core of having your business profitable, will fall under one of those four buckets. Now, where does tech fall into? Tech can help us be better in one of those four buckets. But when we're learning the tech and in the videos, and we're actively trying to put this tech together, that falls under the other bucket. It is a way of actively procrastinating, but calling ourselves busy. We're thinking that we're being productive as a business owner if this is not our zone of genius. Amber shared for me this is not true. This would literally land under servicing my clients. So an investment in learning something is like sharpening my saw so that I can serve my clients. But for coaches, financial advisors, marketers, or whatever type of the business, that's not their zone of genius. So we can solve this like hamsters like, “Oh, but we're busy. But I'm moving the ball forward.” Yes, but it's not what your business needs from you the most to make the biggest impact. I really like that. What does your business need the most from you to make the biggest impact?  That is beautiful. That is most likely a quote that someone has just read somewhere on social media because it was good! That other bucket is a dangerous, dangerous place. But it is so, so necessary. It's also very for us to not always be on. And if we can be in that other bucket sometimes I think that makes good sense. The other bucket is absolutely relevant. Like you need to pay your bills. And you need your balance sheet. If you don't have a bookkeeper, you're balancing your checkbook. There's really real things!. Honestly, my strategies are for people running real businesses. The truth is that when you put on your tech hat, you're probably your janitor too. And you're the CEO, the marketer, and the salesperson. That's when smoothness feels super, super overwhelming. So in the context of this episode, we're talking where would that tech fall under and it's the other bucket. Now, you certainly can learn it sometimes. Amber said that she didn't want to make any false statements here. She still does tech in her business. But big projects, she outsources. So the other bucket is a necessity. It can't be at the expense of showing up in your first four buckets. And that's the thing is like it. Amber shared with her model, the fifth bucket, the other bucket, is important. We need a time and place for that. But we're approaching our businesses as we're showing up in that other bucket instead of the first four buckets. That's when businesses are not profitable. You're picking a paycheck. That's when immense frustration comes in. And so that's why I like separating the two. What I was thinking about just there is that things that you are doing in the other bucket, especially in the tech when you're doing that, is going to bleed into your being a better leader. It's going to bleed into doing better in your visibility and marketing. And it is going to help you service your customers better. It's going to help you close more sales. So there is definitely value. This is just one of the reasons why I really wanted to bring Amber on to the podcast. To help people get the perspective of how can we use our time to the best benefit of our business. I feel like we're really kind of covering that. Tech is going to definitely help. It doesn't matter what tool it is if it's the right tool for your business, right now. Amber shared that It's not the shiny object that you thought was going to fix a problem. She wants to get really, really clear about that. It has got to be like let's do some work. You need to research about this. It needs to be the right program for your need, not what your business bestie said they're using. You just want to jump and now you're jumping ship and adding another tech to your to your business. We don't add tech because it's a nice garnish because it's going to give us fuel. I feel like we've just really covered the advantages of using tech and outsourcing and making it so that your business just does more. Amber shared that her business is a small business. And they use quite a bit of tech. There's a lot behind the scenes that they use and they have some favorites. Every once in a while, something new will come on the market. Amber share that she is not a first adopter. She lets it get tried. She shared that she really has to have a pain point to do a switch in mher business because she does see the opportunity of cost, of switching. And so she just wants to be always cognizant of not switch, switch, switch every time something new hits the market. I firmly believe that is absolutely the fastest way to have tech make you go out of business is by doing that constant switching. Another other thing that Amber wanted to share is sometimes there's too much tech. And what that means is you have gone on a tech buying binge. You're just buying it all because you like this feature or this feature. And you didn't take the time to audit which you already had. Most likely, some of the tech you have already has the features because maybe they got upgraded or they didn't have that feature when you first bought that. Then what happens is it becomes really heavy. It becomes really, really complicated. You're paying more in subscriptions than you need to be paying. So Amber thinks that is a huge benefit in either having someone on your team or someone you're outsourcing to that, just letting you know, like, “Hey, did you know this could do this? Or did you know that I'm looking at the whole ecosystem of your tech and making sure it's as effective and efficient as possible.” is really beneficial. Then it's important to take the time to actually read those emails that come in that says there is a new feature on a program you already use. Because that's often a goal. That means you don't need to do the search of what's this new program out on the market. You may already have it at your fingertips. But you just didn't read that email or see that announcement. Similar to that is, if you get that announcement and you read it and you say, “Hey, this means I can throw out this other system because I don't need this other system anymore.” That's a really good time to say, “Okay, we're going to implement this new system, this new tool within the system we're already using and be able to get rid of another tool.” That's a huge piece of all of this. Nobody needs to have a virtual store room full of software tools and monthly subscriptions. Yes, our businesses don't need it. Even tech lovers like me, who can make it all work together and make it so that it doesn't feel so heavy and so big and so bloated. It still could be so heavy, so big and so bloated. So don't go there. And if you are trying to figure out how to streamline that, figure out where your pain point is. Are you not productive enough because you haven't used this tool efficiently? Then maybe Ambers got some resources for you. If you just need a tech audit, come to me! Ask me to help you out with it. This is why we are in business. It's why we have podcasts. This is why we are visible in this medium because we want to help you. Amber says it can be a total rabbit hole to go down and figure out what this feature is and is it compatible with other tools. Amber calls a tech audit Frankensteining your text together. You add this one. Then a little while later, you add another one, and then you add another one and, and then you're frustrated with it because something's not talking to something or it doesn't work. And really, you haven't stopped to take an audit of it. And when you do that, there's so many benefits. You get your time back, things work better. And it's more efficient. You're probably paying less in subscriptions or however you're paying for your tech. So Amber can see a tech audit to be very, very beneficial. This was such a fun conversation with Amber. As I said at the beginning, there are so many nuggets in this episode. We talked about outsourcing your tech. And we talked about figuring out how to be productive by using your best time for the best activities. We talked about what tools you can use to make this flow so much easier. Such amazing insight from a true professional. Be sure to head over to her website, the link is below so that you can grab her freebie to make sure that you are being as productive as possible. Now my one action step for you. If you have been looking at using tech more effectively in your business, let's set up a tech audit. Let's look at the tech that you're using and how it is helping you be more productive. Just go to techofbusiness.com/audit, and you'll be able to book your audit right there. I will be back next week with another solo episode. I cannot wait to share this one with you. Thanks for listening to the Tech of Business podcast. If you enjoyed the show, please subscribe, share, rate, and review on Apple podcasts, Stitcher Radio, Overcast, or wherever you download your favorite shows. You can also check out the show notes and learn more about me at techofbusiness.com. I'll see you next week. Connect with Jaime: Instagram: @techofbusiness Twitter: @techofbusiness Facebook: @yourbiztech LinkedIn: https://www.linkedin.com/in/jaimeslutzky/ Email: jaime@techofbusiness.com Connect with Amber: Website: https://www.theproductivityspecialist.com Instagram: @Amber_de la Garza. Freebie: https://www.theproductivityspecialist.com/techofbusiness

Barbara Turley: Founder of The Virtual Hub Ltd Barbara Turley is an investor, entrepreneur, and Founder & CEO of The Virtual Hub - a business she started by accident that exploded in the space of 12 months to become one of the leading companies that recruits, trains, and manages virtual assistants for businesses who need to free up time and energy so they can go to the next level. With a strong focus on customized training and ongoing career development, Barbara ensures that the team is trained in cutting-edge programs (like HubSpot, Ontraport, etc.) to best meet their clients' unique needs in digital marketing, social media, personal assistant services, and administrative support. Barbara is also a mom (to her gorgeous daughter Ruby), wife to her best friend Eti and an adventure lover with a passion for horses, skiing, tennis, and spending time in nature. Watch the full episode here: https://projectegg.co/hire-a-virtual-assistant About The Project EGG Show: The Project EGG Show is a video talk show that introduces you to entrepreneurs from around the world. It is broadcast from studios in Metairie, Louisiana to online platforms including YouTube, iTunes, Google Play, Spotify and Stitcher, and hosted by Ben Gothard. Our goal is to give you a fresh, unscripted and unedited look into the lives of real entrepreneurs from around the globe. From billionaires to New York Times best selling authors to Emmy Award winners to Forbes 30 Under 30 recipients to TEDx speakers – we present their real stories – uncensored and uncut. Subscribe To The Show: https://projectegg.co/podcast/ Get Access To: 1. Resources: https://projectegg.co/resources/ 2. Financing Solutions: https://projectegg.co/epoch/ 3. Payment Solutions: https://projectegg.co/sempr/ 4. Services: https://projectegg.co/resources#services 5. Courses: https://projectegg.co/resources#courses 6. Software: https://projectegg.co/resources#software 7. Book: https://projectegg.co/resources#books --- Support this podcast: https://anchor.fm/projectegg/support

  Automatization, a hands-free business sounds great and all, however as a creative it seems hard to imagine. In today's' episode, Dawn and I talk about automatization and how to get into it, where to get started and when to get started with it. No worries this episode isn't about automating and outsourcing your creative work. It's just about freeing up more time for you to create.   Takeaways from today's show: Get started automating simple tasks in your business right when you're starting out. It will save you so much time and energy. At a certain point, it makes sense to level up to a one in all solution that will make it easier to handle all the moving parts in your creative business. However, in the beginning, it makes sense to be money conscious and bootstrap things together. When you've reached the point of feeling overwhelmed by the different systems your using and your spending more than 200$ a month on the various tools, it's time to think about an all in one solution. Get slowly started with automatization! No need to try and do it all at once. If your interest in learning about online marketing, check out our mini-course on online marketing. www.kerstinpressler.com/free-mini-course     Mentioned on the Show: Dawn Marrs's website: https://marrsmarketing.com/ free online marketing training: www.kerstinpressler.com/free-mini-course Hubspot: https://www.hubspot.com/ Leadpages: https://www.leadpages.net/ Convertkit (email service provider): https://convertkit.com/ Ontraport (email service provider): https://ontraport.com/ The Sparkling Creative Community: https://www.facebook.com/groups/243968072673994/ The Mini Sessions: www.kerstinpressler.com/mini-session   I've been working with so many creatives that thought the next grand business strategy or a new creative product they're going to offer would bring them more of what they wanted.  More money!  More fulfillment!  More time!  More happiness! However many of them never got what they wanted.  Are you ready to dive in fully and turn your creative passion into the creative business that is not only paying your bills but also allowing you to live the lifestyle your dreaming of? Then let's talk! Schedule a mini session with me, where we'll discover the right next move for your creative adventure.  Become one of us and join the sparkling creative community! Surround yourself with fellow creatives, that not only create sparkling creative pieces, but also sparkle when it comes to the financials of their creative adventures. Be part of a sparkling community and own your creative strength. We'll support you and help you live the sparkling creative life you've always dreamed about. https://www.facebook.com/groups/243968072673994/ Connect with us: Kerstin info@kerstinpressler.com Instagram https://www.instagram.com/kerstinpressler/ Facebook https://www.facebook.com/kerstinpressler   I love to connect with you! If you've got a question about today's episode or want to leave me some inbox love, you can email me at  info@kerstinpressler.com Or, you can always find me hanging out in my happy place, the sparkling creative community over on Facebook.   I would also LOVE it if you'd leave a podcast rating or review on iTunes!  I know it can be hard to figure out, so here are a few step-by-step instructions on how to leave an iTunes rating or review for the sparkling creative Podcast from your iPhone or iPad. 1. Launch Apple's Podcast app. 2. Tap the Search tab. 3. Enter the name of the podcast you want to rate or review. 4. Tap the blue Search key at the bottom right. 5. Tap the album art for the podcast. 6. Tap the Reviews tab. 7. Tap Write a Review at the bottom. 8. Enter your iTunes password to log in. 9. Tap the Stars to leave a rating. 10. Enter title text and content to leave a review. 11. Tap Send.

Laura Hanly, a writer specializing in content marketing for online businesses joins me today to drop some incredible value for business owners struggling to nail down their content strategy. Through her business, Laura Hanly Content Marketing Agency, she helps online businesses hone their competitive edge with powerful content marketing processes. Great news for us all, Laura is also writing a book entitled, Content That Converts: A Profitable and Predictable B2B Content Marketing Strategy. You can follow Laura's progress, get early chapters, and loads of free advice on writing in her private Facebook Group. Laura has been in the industry of content promotion for a long time. She worked in the major Australian publishing houses for several years, promoting and reviewing books, before starting her own online business. When she moved online and started working with e-commerce and B2B companies, she found that most of those businesses had a really incomplete approach to their content marketing. “Once I had been in the online space for a while and honed that part of the expertise, it seemed like a really unique opportunity to me to combine those two types of experiences to help businesses actually see a return on all of the effort they are putting into their content.” When Laura is onboarding a new client and getting familiar with their needs, she has three key questions that get at the basis of any sound marketing strategy: Who are your customers? What are you offering them? How are you delivering that? It's all about understanding who your audience is, getting really clear about who you're actually communicating with, what your offer is, and, finally, figuring out your messaging. Her introductory  questions ensure that her clients are really clear about those three elements, and then helps to determine a guiding principle, a north star, for their content marketing strategy. This is how Laura is able to hone in on someone's voice, whether to assist her in ghost writing the content for them, or to help them be more consistent in their messaging. “You have to start with a really broad view and get to know the business and the people running the business, before you can get down to those nitty-gritty bits.” There are a couple areas that many entrepreneurs are struggling with: Many entrepreneurs don't have a complete strategy around their content. “It's really not enough to just pump out blog posts or podcasts. They really have to be part of the ecosystem.” You want to make sure you have an opt-in offer, or a lead magnet, that's going to capture all of the traffic that comes to your site You want to have email funnels that educate people and move them towards taking action with you Regular sales offers and goodwill campaigns that make money and keep the list healthy People struggle to produce content regularly. “A lot of entrepreneurs have these amazing skills and really are experts in really interesting fields, but it's a struggle for them to communicate their expertise. My big focus is helping them put systems in place that are really going to enable them to communicate their expertise in a way that's not overly-draining or time-consuming for them.” The most important high-leverage system that Laura has implemented for her clients is a quarterly content plan filled out with content themes. Pick three or four things that you really want to be known for in your industry, and put those into a quarterly content plan that maps out exactly what each piece of content will be each week, along with three or four key points you want to touch on for those posts. If you fill out this plan, you will know what to do whenever you sit down to produce content. How and when you deliver your content will vary based on industry. High-end consulting and coaching businesses will want to create a luxury or catered experience. B2B will want to be consistent and less frequent thanB2C, where you have more flexibility. However, every business in every industry is different, so you will need to test any content distribution methods to find what is most effective for you and your industry. Deciding the right email-marketing client to use can be daunting. Laura uses ActiveCampaign because of their segmenting capabilities, and because their workflows create effective funnels. Drip has similar capabilities, and is a little more visually appealing. If you are looking for something enterprise-level, InfusionSoft and ONTRAPORT are amazing tools if you have a complex offering, a business with a lot of moving parts, or your business is already established. It's important to be aware of your company's needs, your current budget, and not to sign on with a platform that is so overwhelmingly techy that it prevents you from getting started. Laura often encounters resistance to delegating content production responsibilities, when she is working with entrepreneurs who have a defined personal brand. “Everyone who is the face of their brand, or whose reputation is connected to their business, is just terrified of outsourcing their content.” It's totally understandable, but it also puts hard limits on what an entrepreneur can achieve with their content. “This is where the quarterly planning spreadsheet comes into play, because it's an opportunity for you to map out exactly what you want to be communicated to your audience, the language you want used, the positioning and everything. Planning all of that out with a writer you really trust gives you the opportunity to communicate all of that, while only spending a very small amount of your own time.” If you aren't working with a content marketing team or specialist, then the quarterly planning spreadsheet can still help. After you have your content schedule, plan days to write and finish batches of content. Batching can be a more approachable way of getting that work done, and it can help you make sure each piece of content relate to each other. If your business is a little bit newer and you are looking to grow your list, web summits are performing really well for list growth. A web summit is a collection of people within an industry who, usually over the course of a couple days, will talk about a variety of topics within an industry. “If you can get together with a few other people in your industry, and do a bunch of interviews and make it really valuable for people who are interested in your particular expertise, then that's a great way to cross pollinate with other people in your area who have complementary businesses. It's also a great way, down the line, to establish affiliate relationships.” Lately, Laura has also been helping people produce books for their business by ghost writing. “I think books are one of the biggest opportunities for businesses online at the moment.” Producing a book is a great way to differentiate yourself from your market, particularly if you have a lot of aggressive competitors. “It's a really powerful calling card. I think there's really no better way to establish yourself as an authority than by writing a book.” Writing a book shows that you are a serious player in the industry, and you can use a book to create multiple revenue streams. There are the sales of the book, but you can also send the book to prospective clients. “When you have a really high price-point offering … it's a great way to show that you're really going to be worth it.” Laura packed this interview full of value and helpful tips about content production, email marketing and writing books for The Bold Life Movement. I highly suggest heading over to the Content That Converts Facebook Group to check out updates on the book.   SOME QUESTIONS I ASK: What was the transition like when Laura decided to double down on her writing skills and create a content marketing agency? When Laura is onboarding someone, what are some of the typical questions that you will go over with them? What is one thing that entrepreneurs seem to be struggling with the most? What are content production systems that entrepreneurs should have in place? How does someone know which email client they should use for content marketing? What are some ways that people can repurpose old content, and not feel like they are starting anew every quarter? Tips for growing and nurturing a baby list? IN THIS EPISODE, YOU WILL LEARN: How to plan a complete approach to content marketing The three questions that can help any business draft a sound content marketing strategy The areas that entrepreneurs struggle with most in content marketing The importance of a quarterly content plan How to decide the right email-marketing client Plus much more…   DON'T STOP HERE… Connect with Laura Hanly: Website Content That Converts Facebook Group   ADDITIONAL RESOURCES: The Bold Life Movement (Book) Facebook Group ActiveCampaign Drip InfusionSoft ONTRAPORT

Uli Iserloh is a digital marketing expert and certified Ontraport, Infusionsoft, Clickfunnels consultant, Uli Iserloh has been advising entrepreneurs and businesses on marketing strategy and marketing technology for over 17 years. In 1998, he started Bright Launch, a digital agency focusing on web design and e-commerce, later expanding into social media marketing and search engine optimization (SEO). After launching Big Boost Media, an ebook publisher helping authors create and launch bestselling books, Uli founded Big Boost Marketing in 2012 – handling marketing strategy and technology for influencers in the healthcare and experts industry. Uli is also an expert at outsourcing and has master the ability to make his business run smoothly by finding the correct people. In This Episode: What keeps you from growing? What to think about when you outsource. Finding the correct staff… How to present work to get done right the first time! Uli's Favorite Quote: “It does not matter how slow you go, as long as you do not stop..” — Confucius Uli's Favorite Books: Traction: Get a Grip on Your Business Get Your Free Audio Book Links From Today's Show:http://bigboostmktg.com/

Jack Bosch is an entrepreneur, nationally recognized speaker, and wealth mentor who became a cash and Forever Cash millionaire through real estate investments and online businesses. A German immigrant, Jack left his job after a corporate downturn in search for security and the American dream of wealth. Within 18-months he reached his goal by discovering and implementing the “Forever Cash” Wealth Philosophy. In this episode you will learn: How Jack and his wife broke out of the “earn and spend cycle” and invest for cashflow The difference between the cashflow and accumulation philosophies The difference between “one time cash, temporary cash and forever cash” The “Wealth Wheel Process” The two top reasons people struggle financially Why you need to invest for cashflow and not appreciation Why a good property manager is important to your real estate investing success How experienced wealthy investors profit in times of uncertainty Why systems is so important to any business Why you need to focus on one thing in order to be successful     Bestselfco., Make Success a Habit! Use the Self Journal to organize and align tactical day to day tasks with larger life goals.   Recommended Books: Essentialism: The Disciplined Pursuit of Less  by Greg Mckeown Forever Cash: Break the Earn-Spend Cycle, Take Charge of your Life, Build Everlasting Wealth by Jack Bosch   Recommended Resources: Infusionsoft, is a customer relationship management system. Ontraport,  an all-in-one business and marketing automation platform that removes the burden of technology for small businesses and entrepreneurs. Aweber, is the one of the best e-mail opt in service and e-mail marketing/broadcasting tool. Sendgrid, a cloud-based email service to solve the challenges of reliably delivering emails on behalf of growing companies.   Current areas of research and study: Internet Marketing Social Media Marketing – Grab a Free Guide on Social Media Marketing and Advertising here. Business Management   Interview Links: Jackbosch.com Jackboschlive.com Forevercash.com   Show Sponsors: Audible, download any audio book for free when you try audible for 30 days. Thrive15.com, get a free month of access at  www.thrive15.com/cashflow   Enter the Launch Give away contest to win a $500.00 Visa Gift Card!   During the first two months of our podcast we are giving away a $500.00 dollar Visa gift card.  To enter into the drawing, go to www.cashflowninja.com/Itunes and rate, review and subscribe to our podcast.   Show Transcript   Have some feedback you'd like to share? Leave a note in the comment section below and please share it using the social media buttons you see at the bottom of the post! If you enjoyed this episode of our podcast, please leave an honest review for The Cashflow Ninja Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. My friend John Lee Dumas of EOfire.com made a video explaining how to leave a review you can watch here. Thank you for supporting our podcast and sharing it with friends and family! Live a Life of passion and purpose on your terms, M.C Laubscher

On this episode we have Fleur Allen from Out of the Box Biz. Out of the Box Biz is a business community that provides business networking, development and education events for entrepreneurs, professionals and business owners. Fleur also won the Ontraport Success Award for Most Creativity with Technology. (Ontraport is a marketing automation platform). Networking, […] The post E44 – Fleur Allen – Out of the Box Biz appeared first on The Business Marketing Show.

Tom Schwab began his professional life as a U.S. Navy officer running a nuclear power plant on an aircraft carrier. As his family grew, he decided to separate from the Navy and went into industry. He later started his own business selling alternatives to crutches, and along the way, cultivated his skills in marketing. Tom is now an inbound marketing specialist. He has been a speaker at HubSpot's Inbound conference. He equates inbound marketing with permission-based marketing and outbound marketing with interruption-based marketing. He works with clients one-on-one to help them formulate their overall inbound marketing strategy and to get them to go beyond buying their traffic and start earning it. He found that the best content for conversion is podcast interviews. The investment is minimal in terms of time, but the ability to talk directly to customers is amazing. Tom teaches and coaches his client's to grow their businesses using podcast interviews to reach a specific target audience. Please see Disclosure* (below) concerning affiliate links on this page. Key Segments [00:10] Ultimately, people want to buy. They want to solve their own problem. If you help to frame that and to show them that you might be a good solution, you have a much better chance of getting a great customer, an advocate, and the lifetime value of the customer, than somebody doing a one-and-done because somebody clicked a couple of ad words. [02:50] What is inbound marketing? It's about trying to help people buy. It's about helping them find answers to their questions. You can either earn attention by being helpful or buy attention. [03:40] Nobody really wants your product or service. They want relief from a problem they have. Those who help them solve their problem are the ones who build the brands. It has never been easier than today to make a transaction online, but it has never been harder to build a business and differentiate it. Talk to their pain. [04:25] How do you get your message out there? Blogs are pretty much saturated. They're not working as well as they did five years ago, but podcasts are up-and-coming. You can talk directly to your ideal customer by being on a podcast they already listen to. Blogs convert at 1 to 2 percent, but we found that podcast interviews convert at about 25 times that. [05:15] It's not just about getting on podcasts or just getting known. There's a strategy. We have a six step process to take people from listeners to visitors and from visitors to leads. [Listen to this section for the detailed steps.] This strategy doesn't cost anything except time, and it's repeatable. Sometimes you can even control when it goes out. For over a year, we did it with 12 clients one-on-one using over 500 different interviews to test the system then we started it as a course, a minimally viable product. We got feedback, improved it, added resources to it, and now it's a fully launched course. [10:15] Our company is called Inbound for eCommerce. Engineering dictated how I see the world. A lot of marketers think of the world as marketing; I think of it as an engineering problem to be solved. Today, data is telling you what people loathe and love. If a customer keeps telling you that they have a problem and need a solution, that's the next product you should build. Build a minimally viable product, put it out there, and ask them open-ended questions like: “What questions do you still have?” or “What resources do you still need?” Keep answering the questions and making the product better. [11:50] The course for being a podcast guest is one portion of our business. I also work with clients one-on-one to help them do their overall inbound marketing. We work with eCommerce companies to get them beyond buying their traffic and starting to earn it. But one of the things we stumbled on is that the best content we could find is podcast interviews. The investment is minimal in terms of time, but the ability to talk to your customer is amazing. [13:55] If someone comes to you with a SaaS product, what would the process look like to for you to work with them and get them on the right podcasts? The biggest thing is defining who they want to talk to. We can do this one-on-one. The online course also walks people through this, and we throw in two 30-minute coaching sessions with that. Most SaaS companies already have visitor-to-lead and lead-to-customer already built. What they struggle with is how to get people to their site. [15:35] Marketing is all about starting a conversation with your ideal customer. Are you going to buy ads or are you going to go out there and speak to your ideal customer? We help people get the word out through inbound marketing. How are you going to get new customers? Are you going to buy the traffic? How are you going to get in front of them to let them know that you exist? There's no better way to do that than content. If you buy attention, it's there, and it's gone. The next day you have to buy more. Content is always out there. [18:55] What is outbound marketing? That's the marketing that we all know and hate. Outbound marketing is interruption marketing. It's where someone is trying to sell something to you, to push it on you. It's not targeted. It's not helpful. It's focused on what I can get from you. [19:40] Inbound is focused on drawing people in and helping them by answering their questions and solving their problems. It's permission-based marketing. The cost of inbound is minimal. With outbound, whoever has the biggest budget wins. Our grandparents built businesses based on inbound marketing. They weren't using tricks or buying attention. They earned the attention. They had to serve their customers. They had a customer-centric model. Ultimately, people want to buy. They want to solve their problem. If you help to frame that and to show them that you might be a good solution, you've got a much better chance of getting a great customer, an advocate, and the lifetime value of the customer, than a company doing a one-and-done because somebody clicked a couple of ad words. [22:40] Concerning Goodbye Crutches, what are the alternatives to crutches? [25:20] The best SaaS companies have a good on-boarding process. They want to make sure you learn how to use their product. They want to make sure you see value in it. They want to make sure you differentiate it from other products, so that four months from now when you're going through your credit card statement, you think: “That brings value to me.” [26:15] Tom has spoken at a breakout session of the Inbound He provides some perspective and history. He talks about how the conference content gets shared thus amplifying its impact. [27:20] Tom will be speaking at OntraPalooza because of a podcast interview he did on how you can use user-generated content to tell your stories. As business owners, we are sometimes the worst people to tell our story because we start talking about features and how the product or company was built, but what people care about are the benefits. There is nobody better to talk about the benefits of your product than your customers. Tom hired a journalism student to follow up with customers who had written thank-you notes, interview them, get some pictures, and tell their stories. Each customer's story is different and resonates with a different buyer persona. [35:30] Tom is a big fan of intellectual cross-pollination to expose yourself to new ideas. If we always stay around the same people, who know the same ideas and read the same books and go to the same conferences, we'll never be exposed to new ideas. He loves listening to things like Ted Talks because you get exposed to different ideas. You can take an idea from somebody else's industry and apply it to yours. Read books from different industries. Attend conferences that are not niched to your area. [38:15] The biggest struggle any business has is getting the word out. The Internet makes it very easy, but there is a lot of noise. Don't try to get your word out to everyone because not everyone cares. Find a handful of people, the fans, and serve them well. If you serve them well, they will probably tell their friends who are just like them. [39:00] Tom makes an offer to listeners for a 30-minute webinar specifically targeted at SaaS. He will cover how to build your business by reaching your ideal customers as a podcast guest. At the end of the webinar, there will be a special offer for his online course. Visit TMSchwab.com/SaaS to find out more. [40:25] Tom share's his favorite quote from Derek Sivers, author of Anything You Want and founder of CD Baby: “What's ordinary to you is amazing to others.” [41:15] Tom invites you to connect with him on LinkedIn. Resources Mentioned Anything You Want: 40 Lessons for a New Kind of Entrepreneur – book by Derek Sivers, founder of CD Baby (a popular music site for independent artists), about how he created a multi-million dollar company by following his passion. Dane Maxwell – reference to Episode 002 of this podcast. Daniel J. Lewis – reference to Episode 003 of this podcast and Daniel's My Podcast Reviews SaaS app. Goodbye Crutches – Tom's Schwab's company providing alternatives to crutches. Once named “the second unsexiest company to use inbound marketing” (after industrial lubricants). HubSpot – SaaS for inbound marketing and sales. Inbound – conference in Boston about inbound marketing. As Tom Schwab put it: “a conference in Boston created by HubSpot to bring marketers together to talk about how to use the Internet to change the rules.” Inbound for eCommerce– Tom Schwab's company specializing in inbound marketing. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World –book by Gary Vaynerchuk about social media marketing strategies. LeadPages – SaaS for landing page generation, split testing, and more. OntraPalooza – conference sponsored by OntraPort intended to bring together sales, marketing, and operational instruction. OntraPort – SaaS for business and marketing automation. Podcaster's Paradise – podcasting instruction by John Lee Dumas. Ted Talks – platform for spreading ideas. TMSchwab.com/SaaS – link to Tom Schwab's website for a 30-minute webinar specifically targeting SaaS as offered in this episode. He will cover how to build your business by reaching your ideal customers as a podcast guest. At the end of the webinar, there will be a special offer for his online course. Tom Schwab – Tom's profile on LinkedIn. *Disclosure: Some of the links on this page may be affiliate links. I may earn a commission if you purchase through these links. These commissions help to cover the cost of producing the podcast. I am affiliated only with companies I know and trust to deliver what you need. In most cases, affiliate links are to products and services I currently use or have used in the past. I would not recommend these resources if I did not sincerely believe that they would help you. I value you as a visitor/customer far more than any small commission I might earn from recommending a product or service. I recommend many more resources with which I am not affiliated than affiliated. In most cases where there is an affiliation, I will note it, but affiliations come and go, and the notes may not keep up.

Hi, welcome to the online marketing news on the 11th March 2014. 1.I mentioned last that Infusionsoft had announced they were releasing an app for IOS and android. Well today they've announced it's here. So Infusion users go and download that today and get access to your CRM via your mobile. 2. Fiverr have just updated their IOS App. In version 1.34 they have made a lot of improvements to the collection and search features making using Fiverr on your iPhone even easier. 3. For those of you in the UK, you may be aware of the website, Skill Pages. An online marketing job posting site where you can post the online marketing job you need help with and willing candidates can apply. Skill Pages have just announced their upgraded service, Skill pages Gold which is a little bit like LinkedIn premium. You can see who's viewed your profile, you can reach people with an extra messaging allowance and you get enhanced search and save features too. 4. Getty images the internets biggest stock images giant, who are famous for suing anyone and everyone who illegally uses their images, so much so that some people accuse them of that being their business model, have done a u-turn. It seems that seeing as they can't sue everyone that they have been forced to think of other ways to monetize. Now you can use their Embed code and iframe to use their images on your site for free and with no watermark. They will be making over 35 million of these images available. Good news, right? Well yes, depending on your view point. Because with their iframe installed on your site they can collect data and rumour has it, that's what they plan on selling in order to monetize. So there are privacy concerns. From my point of view, I'm happy to see them making this move, stock images don't come cheap and this can be a good option for those who perhaps can't afford to buy them and it means they can do this legally, without running the risk of getting a cease and desist letter from Getty. 5. Speakpipe, the website widget that allows people to leave you a voicemail via your website has improved their software by adding their inline widget to their offering. Previously, there was a dialog or pop-up window which asked visitors to leave a voice message but now you can add it to blog posts and give some more context to why someone should leave you a message. It's more flexible and there's more options than before. 6. Leadpages have designed a new lead gen page with an emphasis on Social Proof. The social proof opt-in page has a space at the top for you to show any media publications you have been featured in as well as a testimonials section at the bottom. 7. Wistia now have Ontraport Integration, if you use Ontraport as your autoresponder then you can now build your list using Wistia's video marketing software. 8. Last week I mentioned that Todd Brown is launching his 6 Figure Funnel Formula Training Program and that is out on sale as of today. If you don't know already, Todd is the best in the world when it comes to teaching how to make a profitable marketing funnel, he's a previous guest on the show, he really knows his stuff. The training is just $297 which is ridiculously low! He should be charging several thousand for it so I suggest you take him up on his offer before it goes away. 9. Frank Kern has released a new book called Convert. You can get a physical copy sent to you in the post for free, all you pay is shipping and handling charge but the book itself is free. You may want to go and take him up on that offer. 10. In Facebook news, Facebook fan pages are about to change their layout and will be given a new streamlined look, it's cleaner and less messy looking, I think it's a good thing. 11. Along with this change will come the new “pages to watch" feature. It allows you to keep an eye on your competitors fan pages and see some basic analytics of how they are performing. In my opinion I can only think Facebook are using this to pressurize people into spending more money with them. If you feel like people are watching your pages analytics then maybe will you feel like you need to try and boost your stats and the only way to do that is with their advertising. I love Facebook ads and think everyone should be using them, however this approach, pressuring people to start using them, in my opinion isn't cool. 12. In Twitter news, Twitter have announced that they will be testing click to call technology in their twitter ads meaning someone who reads your tweet, can call you right there and then with the click of a button. 13. Instagram have struck a big advertising deal with Omnicom worth up to $100 million. It doesn't change instagram ads themselves but allow them to be sold via Omnicom's advertising agencies and therefore will be more likely to be used by more brands and companies that perhaps aren't already. 14. In LinkedIn news, LinkedIn are extending their sponsored InMail capabilities to mobile meaning you can pay to reach people in their linkedin inbox which has been possible since last year but now you can reach them on mobile too where they are perhaps even more likely to read your message. 15. A few new podcasts which have come to my attention. The Doberman Dan show, Dan is a previous guest on the show and he's a top marketer and copywriter and I've loved it so far. Ben Settle has a new show called Anti-Preneur, Ben is a top, top copywriter and I'm glued to his emails and now I'll be glued to his podcast. Ben is lined up to be a guest on the online marketing show so stay tuned. And finally Brendon Burchard has a new podcast called The Charged Life. This podcast has a mindset, personal development aspect to it as well as all the usual business and marketing stuff too. Go subscribe. 16. There's some cool events coming up which I haven't previously mentioned... UK Marketing Summit 2 is taking place in Manchester, England this weekend, the 15th and 16th of March hosted by Simon Warner and Richard Fairbairn. Speakers include Alex Jeffreys, Mark Lyford and Soren Jordansen. James Schramko is holding Superfast Business Live in Sydney, Australia on the 20th and 21st of March. In addition to James himself, speakers include Ezra Firstone, Keith Kranc, Taki Moore, Justin Brooke, Dan Dobos and Andre Chaperon, just to name a few! Icon14 – The annual event held by Infusionsoft is on April 23rd – 25th in Phoenix, Arizona. Top speakers include the CEO of Infusionsoft Clate Mask as well as Seth Godin, Jay Baer, Danny Iny and automation experts Jermaine Griggs and Brad Martineau. Wistia are holding a video marketing workshop and seminar called Wistiafest, taking place in Cambridge, Maine on the 20th – 22nd May. The top speakers include Wistia co-founder Chris Savage and Rand Fishkin of Moz. Digital Marketing conference, Clickz Live is taking place in New York on the 31st of March – 3rd April. This is such a big conference I can't begin to name the speakers but two of the Keynote speakers are Andy Beal and Randi Zuckerberg. Mark Anastasi is holding The Laptop Millionaire Leadership Training in several locations around the world. 12th-13th of April in London,England, 21st-22nd of June in Sydney, Australia and the 5th-6th of July in Los Angeles, California. Daven Michaels and Beejal Parmar are hosting Beyond Business Live at several different cities across the US. Las Vegas, Nevada, 14th -16th of March, San Jose, California, 21st-23rd March, Los Angeles, California, 28th-30th March, Altanta, Georgia, 4th-6th of April, Dallas, Texas, 11th-13th April and East Rutherford, New Jersey on the 2nd – 4th of May. Search Marketing Expo or SMX have several events lined up around the world before or in the summer. Munich, Germany March 25th-26th, London, England, May 13th-14th, Sydney Australia, May 27th and 28th, Seattle, Washington, June 11-12th and Paris, France, June 16th-17th. Mo Mastafa is holding his SEO Profits Workshop in Cardiff, Wales on the 24th of April. I'll be at that event, anyone listening in Wales or South West England, I'd love to see you there. And last but not least I am going to be running several online marketing seminars for local businesses across the south of England. The first one is being held in Farnborough, Hampshire and several more in London, Guildford, Reading and Bournemouth, so if you live in this part of the world please stay tuned for confirmation of venues and dates which I will announce on the podcast and on my website. That's all for the online marketing news this time, until next time, take care