Podcasts about marketing metrics

In this episode of the Unstoppable Marketer Podcast, hosts Mark and Trevor discuss the crucial difference between efficiency and effectiveness in marketing strategies. They explore how focusing solely on efficiency metrics like ROI or CPA can hinder business growth, especially during challenging economic times. The hosts emphasize the importance of balancing efficiency with effectiveness, urging marketers to consider long-term profitability and customer retention when making decisions about ad spend and scaling.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

In this episode of The HealthTech Marketing Show, guest host Mark Erwich leads a deep dive into pipeline optimization and deal acceleration, featuring expert insights from healthcare tech marketing leaders Amy Swanson and Michael Passanante. They discuss the essential strategies for aligning teams around pipeline goals, the use of collaborative scorecards for performance measurement, effective buyer engagement tracking, and the evolving roles of business development representatives (BDRs). They also explore how marketing teams can influence pipeline acceleration, customer retention strategies, and the importance of brand building as part of a holistic approach to pipeline management.Key Topics Covered:"Introduction (00:00:00)"“Integrating Pipeline Goals with Strategic Planning (00:04:35)”“Measuring Marketing Influence on Opportunities (00:06:21)”“Creating and Utilizing a Collaborative Scorecard (00:07:56)”“Identifying and Engaging the Buying Committee (00:12:13)”“Role of BDRs in Pipeline Generation (00:14:05)”“Marketing's Role in Pipeline and Alignment Across Teams (00:18:11)”“Translating Pipeline Goals into Marketing Metrics (00:19:42)”“Leveraging Technology to Enhance Sales Velocity and Engagement (00:21:06)”“Balancing Customer Retention and Pipeline Generation (00:23:07)”“Marketing's Contribution to Pipeline Acceleration (00:25:35)”“Final Recommendations for Marketing Leaders (00:28:30)”Resources:Sales Enablement Tool: https://www.paperflite.com/Are you interested in learning more about the challenges of pipeline optimization? This detailed blog post explores the topic in greater depth.Connect with me: https://www.linkedin.com/in/adamturinas/Subscribe to The HealthTech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!

Text us your thoughts on the episode or the show!Marketing leaders face a painful dilemma: they need to prove their impact through data, but marketing data is notoriously messy compared to the cleaner, more discrete data available to sales and finance teams. This gap creates what Eric Westerkamp, CEO of CaliberMind, calls a "data dumpster fire" that marketing operations professionals must somehow transform into credible reporting.Drawing from 20 years of executive leadership experience spanning sales and entrepreneurship, Eric offers a refreshingly practical perspective on how marketing teams can build trust in their data and storytelling. Rather than attempting to fix all data quality issues before beginning reporting initiatives, he advocates starting small with specific reports that deliver meaningful insights. This approach allows teams to identify which data elements need fixing while simultaneously delivering value.The conversation explores how marketing operations teams can effectively normalize data across systems, enabling consistent reporting even as organizations migrate between platforms or evolve their naming conventions. Eric shares a striking example where analysis of 1,800 job titles revealed that 80% were unique variations of essentially the same titles—a common challenge that undermines segmentation and reporting efforts.The episode also examines how AI is revolutionizing marketing operations. While AI tools may struggle with complex calculations, they excel at transforming buyer journey data with thousands of touchpoints into credible stories. Organizations embracing these capabilities are gaining significant efficiency advantages, with SDRs able to cover 20% more accounts and marketing teams generating insights faster than competitors.Whether you're a marketing operations professional struggling to build reporting credibility or a CMO needing to better demonstrate your team's impact, this conversation provides actionable guidance for taming your data dumpster fire and transforming it into powerful, trusted insights that drive business decisions. Connect with Eric Westerkamp on LinkedIn or visit calibermind.com to learn more about building marketing data you can trust.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

There's no shortage of marketing advice out there—but if you've ever felt like you're doing all the things and still not seeing results, this episode is your sign to stop guessing and start tracking what actually works.In this episode, I'm joined by data-backed marketing strategist Ally from Akari Digital, who helps small business owners cut through the noise and make smarter marketing decisions using real data. We talk about Google Analytics, the most important (and actually useful) metrics to track, and how to uncover the hidden bottlenecks that might be slowing your business down.If you've ever said, “I know I should be looking at my numbers… I just don't know where to start,” this episode is the perfect starting point.

Send us a textIf you've ever found yourself obsessing over likes, email open rates, or traffic numbers—this episode is your permission slip to stop. Marketing strategist and e-commerce expert Jessica Howard of 2PM Marketing joins the show to cut through the noise and break down the real marketing metrics that actually make a difference for your online business.From conversion rates to email click-throughs, Jessica shares the data points you should be watching (and how often to check them), why moms make the most efficient marketers, and how tracking just a few simple numbers can free you from marketing burnout. If you're a busy mompreneur tired of wasting time on strategies that don't convert—this episode is for you.MENTIONED IN THIS EPISODE:Grab Jessica's free Annual Analytics Playbook!Connect with Jessica on Instagram @2pmmarketingListen to Jessica's podcast: Marketing for E-Commerce MompreneursCreate a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit ChallengeMusic courtesy of Pixabay

In this episode, Matt sits down with Aditya Vempaty, VP of Marketing at MoEngage, to talk about a topic every marketing leader has wrestled with: reporting on the right metrics. Aditya has led marketing at companies like Nutanix, Amplitude, and Synthego - and he's learned how to build dashboards and reporting frameworks that actually communicate marketing's impact across leadership, sales, and finance.Matt and Aditya cover:Why marketing metrics should translate performance into a common language the business understandsThe four buckets of metrics every B2B team should trackHow often you should be reporting on metricsThe exact 7 metrics Aditya uses to report up, down, and across the orgTimestamps(00:00) - – Intro to Aditya (03:45) - – Why communicating marketing's impact is a challenge for many teams (06:21) - – The importance of using a common language when reporting to leadership (08:59) - – Breaking marketing metrics into four key buckets (12:14) - – How pipeline coverage connects marketing to revenue (14:43) - – Reporting on efficiency: CAC, cost per opportunity, and more (17:58) - – The role of awareness metrics and how to contextualize them (21:55) - – How marketing and sales alignment can be measured effectively (24:24) - – The 7 core marketing metrics Aditya reports on regularly (28:07) - – How often should marketing be reporting metrics? (30:51) - – Dashboards, recurring meetings, and what execs actually care about (33:43) - – Advice for first-time marketing leaders on building reporting habits (35:57) - – Why clarity beats complexity when it comes to data (38:39) - – Final thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Grammarly.Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?You're not alone. The average marketing team spends 28+ hours a week just keeping up with comms.That leads to burnout, frustration, and a whole lot of performative productivity that doesn't actually move the needle.AI-fluent marketing teams are changing that. Grammarly's 2025 Productivity Shift Report shows how they're using AI to:– Cut down on back-and-forth– Automate content, research, and reporting– Eliminate busywork– Make space for strategyWe're marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.Get the report and see how top teams are making AI actually useful.Visit go.grammarly.com/exitfive to grab it.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Subscriber-only episodeLaw Firm Marketing Metrics: What to Track and What to IgnoreLegal marketing metrics can transform guesswork into strategic decision-making, helping attorneys identify what truly drives firm growth instead of wasting resources on ineffective strategies.• Cost per lead helps establish benchmarks across different marketing channels• Lead-to-client conversion rate reveals intake process efficiency• Return on ad spend (ROAS) measures revenue generated per advertising dollar• Avoid vanity metrics like social media likes, raw traffic numbers, and email open ratesSubscription link: https://www.buzzsprout.com/965479/subscribeVisit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSend us a text

Welcome to Open Tech Talks. This episode features Sébastien Night, Co-Founder and CEO of OneTake AI. He has a strong background in entrepreneurship, having led the Free Entrepreneur Movement, which reached hundreds of thousands across 41 countries. Today, it focuses on building an AI product from scratch, validating the idea, managing development, handling challenges with LLMs, and navigating growth and marketing as a tech founder. This is a hands-on conversation for creating, scaling or optimizing AI-powered products. This episode gives a practical look at how to take an AI product from concept to scale. From validating the idea and building the core system to managing AI challenges and marketing the product effectively, the conversation offers real lessons that apply to any founder or builder. For more structured insights on AI, product growth, and tech leadership, stay tuned to Open Tech Talks.   Episode # 156 Today's Guest: Sébastien Night, Co-Founder, OneTake AI He is the CEO of One Take, and Before this, he founded the Free Entrepreneur Movement, which attracted close to 300,000 entrepreneurs in 41 countries. Website: OneTake What Listeners Will Learn: Product Idea Validation: Learn how to test a new product idea with early users and feedback loops before building at scale. Building an AI Product from Scratch: Understand the steps involved in developing a product with a strong AI foundation, from design to execution. Integrating AI into Products: Gain practical insights into how to add AI features to products in a structured and effective way. Challenges with LLM Integration: Learn about the challenges of using large language models, including technical constraints and performance reliability. Marketing as a Tech Founder: Understand the difficulties tech founders often face when managing product and marketing efforts simultaneously. Marketing Metrics and User Acquisition: Explore how marketing success is measured and how product teams track growth, subscriptions, and engagement over time. Resources: OneTake

In a perfect world, every marketing dollar would be easy to track and justify. In reality, proving impact is a constant battle In this episode, Drew Neisser brings together Julie Kaplan, Michael Callahan of Salt Security, and Bindu Chellappan of Corpay to explore the metrics that matter—and how to make sure they resonate in the boardroom. In This Episode:  Julie Kaplan shares why marketing-driven pipeline is the metric that truly resonates with the C-suite—and how simplifying the conversation makes it easier to prove marketing's value to the CFO.  Michael Callahan reveals why broad pipeline metrics don't resonate with sales—and how shifting to territory-level goals helped drive alignment and better results.  Bindu Chellappan expands the conversation beyond pipeline, sharing how Corpay is tackling the challenge of measuring brand awareness, retention, and upsell impact—and why long-term marketing influence is just as important as net-new pipeline.   Key Takeaways: The #1 metric that makes marketing's impact undeniable.  Why marketing-influenced revenue deserves more credit—and how to make the case for it.  How to align marketing with sales—without the usual friction.  Why brand awareness is more measurable than you think—and how to track it.  Marketing's value isn't simple to prove—but the right numbers get the C-suite's attention. Tune in to learn which ones matter most.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Points of Interest01:09 – 01:46 – Meet Today's Guest: Mari-Liis Vaher: Marketing pro, entrepreneur, and author of The Greatest Marketer in the World, Mari-Liis is here to help agencies prove their value and keep clients happy.03:04 – 03:40 – The Big Marketing Trust Issue: Ever had a client drop you out of nowhere, even though you were hitting all their goals? Mari-Liis explains why so many agencies struggle to prove their worth.07:10 – 07:57 – Marketing Is More Than Just Ads: Think marketing is just running social media and ad campaigns? Mari-Liis breaks down why it's actually a full system that needs to align with sales and leadership.11:51 – 12:36 – Scaling vs. Burning Out: Mari-Liis shares the hard lessons from running (and exiting) a seven-figure agency—why she left behind endless client work to build something more sustainable.17:04 – 17:46 – The Power of the “MIP Hour”: Setting aside an hour of focused, distraction-free work time each day can be a total game-changer for your productivity and stress levels.24:47 – 25:26 – Don't Just Take Clients at Their Word: When a client asks for SEO, Facebook ads, or a website, do you ask why? Mari-Liis explains why digging deeper leads to better results.28:24 – 29:06 – The #1 Killer of Good Marketing: Most marketing doesn't fail because the ideas are bad—it fails because of bad communication. Here's how to make sure everyone's on the same page.37:41 – 38:30 – Why Keeping Clients in the Loop Is Everything: If you're not giving your clients updates, they're making up their own (usually bad) stories about what's happening. Avoid that trap!42:42 – 43:07 – Freebies & Book Launch: Get Mari-Liis' free productivity guide, take a DISC personality test, and get early access to The Greatest Marketer in the World!Show NotesFree Productivity Guide for Overwhelmed Marketers - Learn how to work smarter, not harder: Download Here Free DISC Personality Type Test to Boost Your Impact in Communication – Understand how to communicate effectively in sales and marketing: Get It Free With Code MARCEL (this is a paid tool but with the coupon MARCEL, it is possible to download it for free.)Book Coming Soon: TheGreatestMarketer.comConnect with Mari-Liis:WebsiteLinkedInInstagramFacebookTikTokLove the PodcastLeave us a review here.

In this episode of The HealthTech Marketing Show, I explore the critical importance of precise audience targeting in health tech B2B marketing with Mark Erwich, Chief Strategy Officer at Health Launchpad. Getting your target market right can be the difference between success and failure in B2B Healthcare marketing.We discuss the differences between Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM). We also highlight common pitfalls in targeting and share effective strategies to define and engage ideal customer profiles (ICPs). Through practical examples and clear frameworks, we examine the role marketers play in aligning internal teams around targeted strategies to drive business growth.Key Topics Covered:Importance of Precise Audience Targeting [00:01:52]Why Precise Targeting Matters in HealthTech Marketing [00:03:58]ROI and Marketing Metrics [00:05:23]Aligning Teams Through Targeting Discussions [00:05:50]Account-Based Marketing (ABM) and Target Selection [00:07:04]Common Mistakes in Targeting and Market Segmentation [00:08:13]Systematic Approach to Defining Markets (TAM, SAM, ICP) [00:09:44]ICP (Ideal Customer Profile): Firmographic, Technographic, Behavioral [00:13:35]Process of Identifying Target Accounts [00:15:57]Resource Allocation and Serviceable Obtainable Market (SOM) [00:20:09]Example: Precise Targeting Success Story [00:32:30]Consequences of Poor Targeting vs. Benefits of Precision [00:35:18]Emerging Tools for Hyper-Precise Targeting [00:37:41]Check out our detailed blog post to learn more about precise audience targeting for B2B health tech marketing.Subscribe to The HealthTech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!See all content from The Healthtech Marketing Show.Join the Healthtech Marketing Network to Connect, Learn, and Grow with your peers!

Tracking the right metrics is the key to scaling your remodeling business profitably. Spencer Powell breaks down 7 essential sales and marketing metrics—including Customer Lifetime Value (LTV), Cost to Acquire a Customer (CAC), and conversion rates. Learn how to improve these numbers and drive predictable, sustainable growth. If you're serious about growing your business, don't miss this one.

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne interviews Jillian Ruiz, Head of Global Marketing and Events at Behavox. With nearly fifteen years of experience in strategic management and marketing of experiential events, Jillian shares insights on scaling event marketing in a high-growth SaaS environment, integrating product-led growth strategies, and developing effective content strategies that drive engagement.

Is the world of analytics leaving you feeling a little blind? Join Wix's Mordy Oberstein and Crystal Carter as they navigate the murky waters of modern marketing data with analytics maestro, Dana DiTomaso. From missing numbers to the almighty Google, it's all about understanding the true story that your data is trying to tell. Discover the secrets of meaningful metrics and learn to embrace trends over absolutes—because it's time to stop being a ‘data accountant'. Prepare to lift the fog on data uncertainty on the SERP's Up SEO Podcast! Hosts, Guests, & Featured People: Mordy ObersteinCrystal CarterDana DiTomaso Brie Anderson Resources:Topical AuthoritySearchlight SEO NewsletterSEO Resource CenterWix Studio SEO CourseKickPoint PlaybookMarketing Analytics Data is Wrong. Can It Be Fixed?: GA4: One year on Webinar Getting Started with GA4

Are you overwhelmed by all the data and metrics in your marketing? Wondering how to pinpoint which ones truly drive your business forward? In today's episode, we dive into the world of marketing metrics with Ben Ridler, an expert with over 30 years of experience in taking products to market. Ben shares his insights on […] The post S15 EPISODE 01: Mastering Marketing Metrics: How to Track What Really Matters for Your Business Growth with Ben Ridler first appeared on Basic Bananas.

Guest: Jon Miller, Co-Founder & CEO of a Stealth AI StartupJon Miller, co-founder of Marketo and former CMO of Demandbase, argues that B2B marketing's traditional playbook—built on predictable demand generation, MQL scoring, and SDR-driven outbound—is broken. The “gumball machine” approach, where marketers expect predictable revenue by simply feeding in budget and campaigns, no longer works. Buyers have evolved, becoming more resistant to outbound tactics and opting for anonymous research. To succeed, revenue leaders must shift from short-term lead generation to long-term brand building, customer experience, and relationships.Key Takeaways:

In this episode of The Shades of Entrepreneurship, host Gabriel Flores sits down with Jeff Greenfield, CEO of Provalytics, to discuss the evolution of marketing in the digital age. Jeff shares how marketers must adapt to the rise of social media and shifting consumer behavior by moving beyond traditional media strategies. He challenges the industry's reliance on clicks and cost-per-click metrics, emphasizing the importance of brand awareness and impression data. Jeff also explains how privacy changes, like Apple's iOS updates, have reshaped marketing analytics and how Provalytics uses aggregated data to measure effectiveness. Learn how consolidating marketing data into a single source of truth can drive smarter decisions and bigger results.Support the showSubscribe at theshadesofe.com

Ready to transform your marketing measurement from data overload to strategic insight? In this value-packed episode, we explore the three essential elements that turn marketing metrics into powerful drivers of business growth. Discover how to define goals that cascade throughout your marketing strategy, creating clear focus and eliminating confusion. Learn how to select metrics that tell the complete story of your customer journey, enabling real-time optimization and improved results. Understand how to prioritize truly actionable metrics that drive clear decision-making and measurable improvement. This episode reveals why selective, strategic measurement consistently outperforms comprehensive tracking. We dive deep into creating measurement frameworks that scale with your business while maintaining clarity and purpose. Perfect for established service providers who want to transform their marketing metrics from interesting data points into strategic assets for growth. Walk away understanding how to create a metrics strategy that drives real business growth. Learn to develop measurement systems that turn marketing from a creative endeavor into a strategic driver of success. Join us for Building Your Empire with SophieZo anytime and connect with Sophie at FMDStrategicPartners.com, schedule a free digital success session, follow on Facebook, Instagram,  Twitter, LinkedIn, and YouTube. WordofMomRadio.com   

In this episode of Blame it on Marketing, Emma and Ruta are joined by Alex Vince-Myers, Head of Marketing, to tackle the big question: which marketing metrics actually matter? Together, they sort the fluff from the facts, breaking down the difference between vanity metrics and actionable ones that drive real results. The trio dives into personal confessions about marketing missteps, the perks of sharing metrics across teams, and why getting leadership to buy into metrics is easier said than done.The discussion doesn't shy away from the hard stuff—like the gap between marketing efforts and revenue—and wraps up with insights on how to navigate the ever-evolving trends shaping today's marketing landscape.Takeaways:Marketing metrics are a cornerstone for growth and accountability.Vanity metrics might look good, but they don't always tell the full story.Sharing metrics internally can boost team morale and engagement.Senior leaders need to get on board with understanding marketing numbers.Metrics should align with business goals to ensure relevance.Tailor the metrics you present to the audience at hand.Accurate attribution relies on understanding the full customer journey.Context matters—analyze metrics within appropriate timeframes.Don't lean too heavily on vanity metrics for decision-making.Leadership buy-in is essential to maximize marketing's impact.This one's all about making your numbers work for you, not against you.We're Ruta and Emma, the marketing consultants behind Blame it on Marketing. If you're in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we're here for it.Visit blameitonmarketing.com and let's get this show on the road.

2024 Highlights & Future Trends: Insights from Ryan Moynihan, CEO of Gaidge Ryan Moynihan shares insights on key data from 2024, highlighting growth trends in orthodontics. Connect With Our AdvertisersGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://bit.ly/3ZtGyRFSmileSuite - http://getsmilesuite.com/ Summary In this conversation, Ryan Moynihan discusses his journey in the orthodontic industry, the state of the market in 2024, key data points, and trends affecting orthodontics. He emphasizes the importance of patient management and the impact of digital innovations on treatment options. The discussion also touches on the need for orthodontists to adapt their strategies in response to changing market conditions and patient behaviors. In this conversation, Jill and Ryan discuss the importance of marketing metrics and profitability in the orthodontic industry. They explore the significance of understanding patient funnels, the surprises in industry growth, and the potential for revenue through retainer programs. Looking ahead to 2025, they emphasize the need for practices to focus on data analytics and partnerships to maximize growth opportunities. The discussion concludes with insights on leveraging external expertise to streamline operations and enhance profitability. Takeaways 2024 showed positive production growth in orthodontics.Adult exams are finally seeing growth after a decline.Digital innovations are influencing treatment options.Patient management is crucial for conversion rates.Orthodontists need to be mindful of their pricing strategies.The economy is expected to improve in 2025 and 2026.Observation patients should be actively managed.Understanding patient funnels can enhance practice efficiency. We absolutely have to be paying attention to marketing.Understanding metrics is essential for business owners.Surprises in the orthodontic industry include growth rates and patient trends.Leveraging external companies can enhance practice efficiencyChapters 00:00 Introduction - Ryan Moynihan06:05 Key Data Points and Trends from 202411:51 Patient Management and Conversion Strategies for 202522:26 Marketing Metrics and Profitability27:38 Looking Ahead34:01 Leveraging Partnerships for Growth Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com.    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.    New episodes drop every Thursday!    Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero

In this podcast episode of Elevated Marketing, we explored the current marketing metrics, focusing on key data points businesses need to prioritize. Emphasizing the interplay of data and creativity, we broke down the essential metrics that matter at each stage of the marketing funnel—from building awareness to driving conversions and fostering loyalty.While marketing tools and trends continue to evolve rapidly, we stressed the importance of mastering the fundamentals to navigate these changes effectively. Key highlights included the critical role of first-party data—your owned audience such as email lists—and how engagement metrics reveal whether your content is resonating.We also discussed the saturation of content in the market and how quality trumps quantity when crafting impactful messaging. Social media's reach and engagement ratios remain vital despite its transient nature, serving as a platform for indirect brand awareness and discovery.Lastly, customer feedback and review metrics underscore the importance of a feedback loop to refine strategies and strengthen connections with your audience. The takeaway?Successful marketing hinges on optimizing for each funnel stage, leveraging owned data, creating engaging and tailored content, and being adaptable in a constantly shifting landscape. Stay tuned for deeper dives into the metrics and tactics that will define marketing success in the years ahead. Catch the full blog at: https://elevatedmarketing.solutions/marketing-metrics-you-need-to-pay-attention-to-right-now

Welcome back to the Empower Her Business Accelerator Podcast! I'm your host, Philippa Channer, and I'm thrilled to kick off the new year and a fresh series on measuring success. If you missed last month's series on goal setting, be sure to check it out—it's the perfect setup for understanding today's topic. Quick reminder: The EmpowerHer Power Session is happening on January 14th, and our group program kicks off on January 15th. Registration closes on January 10th, so don't miss out! Episode Summary: This week, we're exploring why metrics matter in your business, which ones are essential, and how to use them effectively. You'll learn: Why metrics are like your business's dashboard. Key financial, marketing, operational, and personal success metrics to track. Tips on aligning metrics with your goals for a complete view of success. Timeline: (00:00) Intro and announcements (01:10) Why metrics are crucial for business success (03:00) Financial metrics: Revenue, profit margins, and cash flow (05:00) Marketing metrics: Customer acquisition cost, conversion rates, and social media engagement (09:00) Operational metrics: Customer satisfaction and employee productivity (11:00) Personal success metrics: Work-life balance and mental health (13:00) Aligning metrics with your business goals (14:00) Outro and next week's teaser Outro: Next week, we'll focus on marketing metrics and the numbers that truly matter for measuring success. Don't forget: The deadline for EmpowerHer programs is January 10th. This transformative experience will help you grow your business with a supportive community of women entrepreneurs. Special Announcements and Links: EmpowerHer Power Session: January 14th Group Program: Starts January 15th (Sign up by January 10th) Learn more about EmpowerHer: empowerherap.com  Connect with Us: Free 30-Hour EmpowerHer Discovery Session: Schedule Here Subscribe for regular content on marketing strategy and tips. Connect on Social Media: LinkedIn: Channer Consulting LLC Facebook: Channer Consulting Instagram: @ChannerConsulting Contact Us: info@channer-consulting.com

In this special crossover episode of the award-winning Investment Grade Practices Podcast, your host Dr. Victoria Peterson, and Everyday Practices Dental Podcast co-host Regan Robertson discuss how this above and below-the-line framework applies to metrics while offering insights into how you can elevate your practice's performance. Jump into this conversation to learn how understanding these metrics can transform the day-to-day management and the long-term strategy of your practice.

In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt sits down with Kevin White, the Head of Marketing at Common Room, to dissect the ever-evolving world of B2B marketing strategies. They'll explore the power of "signals" in the buying process and how to effectively align your marketing and sales efforts for maximum impact. With 15+ years of experience in both B2C and B2B marketing, Kevin delivers invaluable insights on adapting your approach to thrive in today's dynamic landscape.

In this episode, Elizabeth dives into how marketers can prepare for a successful 2025 by reflecting on this year's efforts and aligning marketing strategies with company goals. Learn how to leverage HubSpot tools for deal tracking, lead scoring, and content auditing to ensure your campaigns are effective and targeted. Whether it's cleaning up data, optimizing email health, or using campaign comparisons, these tips will help you start the new year strong and demonstrate marketing ROI. Don't miss the strategies to set SMART goals and create actionable plans for the year ahead!

Send Rita a text with your thoughts!Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Something strategic travel business owners measure--their metrics.  And they don't just measure them, they leverage them to make better informed decisions.  Remember, we go by business data, not drama.  I'm sharing some of the metrics I've been keeping an eye on, how I leverage them, and how you can too.Questions this episode answers:What are the key business metrics I should be tracking?How can these metrics inform my business decisions?What should I do if my website has high clicks but low conversions?What role does visibility and SEO play in conversion rates?What tools can help track and improve metrics?How can AI tools improve my sales page?How does deleting inactive email subscribers impact my business?What metrics should I review at the end of the year?Enjoy (and take action)!Sign up for the 7 Days of Christmas! https://programs.steeryourmarketing.com/products/offers/view/1177525---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com

Schedule a 15-Minute Clarity Call With Our Team Dive into this episode of The Nailed It! Show as Elizabeth Lytle and Sydney Correll discuss the keys to managing successful marketing teams in the contracting industry. Learn why weekly marketing meetings are essential, how to track social media and SEO metrics effectively, and the importance of aligning your team's efforts for maximum impact. Sydney & Elizabeth share actionable insights on fostering collaboration, measuring performance, and building a data-driven strategy that drives long-term results. Key Takeaways:

In this episode of Grow a Small Business, host Troy Trewin interviews Sophie Doyle, the founder of Alf The Label, shares her inspiring entrepreneurial journey. She candidly discusses the rapid growth of her brand, from a small side hustle to a multi-million dollar global e-commerce powerhouse. Sophie delves into the importance of profitability, managing cash flow challenges, and building a resilient mindset - key factors that have driven Alf The Label's remarkable success. Her insights on hiring the right team, leveraging data, and maintaining work-life balance offer valuable lessons for any small business owner looking to scale their venture. Other Resources: The Ultimate Recruitment Toolkit Online Short Course The Marketing Funding Flywheel Ebook Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: 1 .What do you think is the hardest thing in growing a small business?Sophie believes that the hardest thing in growing a small business is the need to persevere, even when faced with challenges. She emphasizes the importance of continuing to push forward each day, despite feelings of fatigue or doubt, as there is no one else to rely on for the business's success. This constant demand for resilience is a key aspect of the small business journey. 2 .What's your favourite business book that has helped you the most?Sophie's favorite business book that has helped her the most is "Traction" by Gino Wickman. She found the book to be full of valuable insights that have positively influenced her approach to managing and growing her business. 3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business?Sophie recommends exploring various podcasts that are often suggested by others or shared on social media. She appreciates listening to episodes featuring guests she follows. Additionally, she values being part of an amazing coaching group that provides networking opportunities with other brands at a similar stage in their business journey, which she finds immensely helpful for her professional development. 4 .What tool or resource would you recommend to grow a small business?Sophie recommends utilizing AI as a valuable tool for growing a small business. She emphasizes that while AI doesn't replace human creativity, it can serve as a helpful resource for generating ideas and concepts, particularly in marketing. By inputting data and questions into AI, small business owners can expedite their processes and gain insights without needing additional personnel. 5 .What advice would you give yourself on day one of starting out in business?Sophie advises her past self to "just keep going" and assures that the journey will be worthwhile. She emphasizes the importance of perseverance, especially on challenging days, reminding herself that persistence will lead to success over time. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: It's incredible to realize that anything is possible when you're passionate and determined — Sophie Doyle Hiring should never be rushed; finding the right people can make or break your business — Sophie Doyle Every day brings new challenges, but it's those challenges that fuel our growth and innovation — Sophie Doyle

Alexander Shunnarah, Ed Herman, and John Berry - powerhouses of traditional marketing share their insights on combining traditional and digital marketing approaches to create memorable brands and attract ideal clients. Dominate your market today. Grab a copy of Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  Register now for 'Thrive in 2025: Top 10 Marketing Trends,' an exclusive online masterclass on November 4th. In this exclusive event with Michael Mann and Scale Marketing, learn: How to adapt media strategies with shifting consumption  How to optimize budgets amid rising costs  How to align messaging for better client conversion In today's special episode of Personal Injury Mastermind — LIVE from PIMCON — we successful law firms are leveraging traditional marketing strategies in the modern age. We discuss: Managing attribution challenges in traditional marketing Building brand awareness vs. brand loyalty in legal services The importance of memorability and creating memorable content Developing clear brand messaging for billboards Tips for maintaining brand consistency across different practice areas Leveraging traditional marketing for community engagement Guest Details Alexander Shannara - Founder, Alexander Shannara Trial Attorneys LinkedIn, Instagram, Website Mitri Shatara - Marketing Director, Alexander Shannara Trial Attorneys LinkedIn, Instagram Ed Herman - Managing Partner, Brown and Crouppen LinkedIn, Instagram, Website Jeremy Corray - Executive Vice President, Cool Fire Studios LinkedIn, Instagram, Website John Berry - CEO, Berry Law LinkedIn, Instagram, Website Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro 00:40 Welcome: Future of Traditional Marketing Overview  01:14 Impressions & Impact: Mitri Shatara's Marketing Metrics  02:00 Billboard Evolution: Alexander Shannara's Journey from 2008  03:11 Traditional Marketing Challenges: Cost, Personalization & Attribution  05:28 Brand Awareness vs. Brand Loyalty: The Marketing Evolution  07:29 Modern Marketing Mix: From "Spray and Pray" to Targeted Approach  09:07 Tech Stack Integration: HubSpot & Digital Solutions  11:00 Memorable Marketing: Ed Herman & Jeremy Corray on Creating Connection  14:00 Brand Affection Strategy: Moving Beyond Awareness  15:35 Community Content: Three Lawyers Eating Sandwiches  16:39 Authenticity in Marketing: The Power of Genuine Content  18:00 Finding Your Voice: Working with Non-Natural Performers  20:22 Brand Identity: John Berry on Three-Word Brand Definition  21:00 Veterans First Strategy: Berry Law's Focused Approach  22:05 Billboard Branding: The 2-Second Rule  24:00 Community Integration: Building Brand Through Local Involvement  27:07 Outro Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Can You Get Podcast Downloads Without Actively Marketing It? I often get asked, "What would happen if I didn't promote my podcast at all?" In this episode, I'll share what I found when I tested this out on my podcast between Seasons 1 and 2 of the show. I'll discuss the impact on my downloads, traffic, retention, brand, and social media. I wanted to create a season preview about what the new season will bring while telling you what happens if you neglect podcast promotion. By doing so, I also hope to help you avoid seeing zero downloads on that dashboard—a traumatic scenario for any podcaster. I understand the effort put into creating a show, only to have no listeners can be disheartening. So, let's dive into this topic and discuss a few big changes happening behind the scenes.The Consequences of Not Promoting Your PodcastWhat happens if you decide not to promote your podcast at all? I did a little experiment—I did mention the podcast once in a newsletter—but for almost three months, I didn't promote it on social media or through my newsletter, except for that one time. So, what happened?I looked at the data right before recording this episode and here's what I found:Shift in Platform Use: There was a notable shift in platform use. While Spotify has seen growth among users, especially where Android is more prevalent, my US-based audience primarily uses Apple devices. This shift was surprising and suggests behavioral (or audience) changes among listeners, with Spotify launching new features contributing to this change.Analysis of the Data: Comparing an almost 90-day period of not promoting my podcast to the previous 90-day period, I saw a 30% drop in downloads and unique listeners. This number is interesting as it held consistent across downloads and unique listeners.Impact on Video Content: The impact was also felt on YouTube, where I had lower view durations and 40% fewer views compared to the previous period. Google continued to drive traffic to my podcast pages due to SEO optimizations, ensuring a steady stream of new traffic. However, without promotion, this viewership decreased.Consumption Impact: There was also a decline in consumption, with listeners not engaging as deeply with the episodes. This is consistent with attracting "cold traffic" – new audiences unfamiliar with my content.Inactive Status on Platforms: My podcast showed as inactive on some platforms, which could discourage potential sponsors or new listeners who want active content creators. Despite this, I continued to receive numerous pitches for guest spots, despite not featuring guests for a while.Embracing Major ChangesNow, let's discuss some exciting news I previously shared on Instagram. Initially, I planned for about 20 episodes of solos and interviews, but I've decided against it. I'm moving from Dallas, Texas to Bentonville, Arkansas due to my husband's job! To ensure consistency, I've pre-recorded all content in my office. This means a consistent look and sound for the show - something extremely important if you're trying to create a professional image of your show.The Three M's: Marketing, Metrics, and MindsetThe theme for this season is very strategic: Marketing, Metrics, and Mindset. These elements are crucial and interrelated. During my coaching and consulting sessions, I often see clients benefitting from adjustments in these areas. Here's a peek into the topics we'll cover:Passively Attracting and Converting Listeners: Learn how to enhance your podcast profile and attract listeners without aggressive promotion.Crucial Podcast Metrics: Discover the top three podcast metrics that every business

“At the end of the day, it's about making that employee experience as great as we can.” -Thom Robbins   Thom Robbins is the Director of Marketing for PeopleReign, a SaaS platform that automates IT and HR employee service and reduces call volume by 65%. Thom is a Sales and Marketing guru. He has been working with many startups over the past 10 years, helping them grow their marketing department and sales team. He loves mentoring and would be a great mentor to any digital marketer looking to grow or build a digital program in a B2B startup or any sales executive looking to grow their sales team. In this interview, Thom discusses marketing strategies, AI in the workplace, and building thought leadership.   Website: https://peoplereign.io/ LinkedIn: https://www.linkedin.com/in/thomrobbins/

“At the end of the day, it's about making that employee experience as great as we can.” -Thom Robbins   Thom Robbins is the Director of Marketing for PeopleReign, a SaaS platform that automates IT and HR employee service and reduces call volume by 65%. Thom is a Sales and Marketing guru. He has been working with many startups over the past 10 years, helping them grow their marketing department and sales team. He loves mentoring and would be a great mentor to any digital marketer looking to grow or build a digital program in a B2B startup or any sales executive looking to grow their sales team. In this interview, Thom discusses marketing strategies, AI in the workplace, and building thought leadership.   Website: https://peoplereign.io/ LinkedIn: https://www.linkedin.com/in/thomrobbins/

In this episode Kortney Harmon is joined by Jeff Staats- Partner at Forest City Digital to take a deep dive into the bottlenecks and breakthroughs in marketing processes within the staffing and recruiting industry. Join us as Jeff identifies the critical stages in marketing approvals that hinder campaign launches and offers actionable strategies to mitigate these delays. We'll explore how to harness the power of automation and AI to revolutionize lead generation, personalize outreach, and maintain authentic client relationships amid rapid technological advancements.Jeff shares invaluable wisdom on aligning sales and marketing efforts, emphasizing the importance of measurable metrics over vanity statistics, and the necessity of consistent touch-points to convert prospects. Whether you're navigating the complexities of temporary staffing or executive search, Jeff's insights into creating effective sales funnels and leveraging video emails and mobile strategies are game-changers.___________________Follow Jeffrey Staats on LinkedIn: https://www.linkedin.com/in/jeffreystaats/Check out Forest City Digital's website at https://forestcitydigital.com/To download the Multi-Channel Touch Plan Strategy eBook referenced, please click here. Follow Crelate on LinkedIn: https://www.linkedin.com/company/crelate/Subscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience

Join Paul Jamison as he sits down with Herb Staben and Chris Nelson from CallRail to delve into how their innovative tools are revolutionizing marketing for lawn care businesses. Discover the secrets to leveraging call tracking and analytics to transform inquiries into loyal customers, enhance your marketing strategies, and significantly boost your business growth. Tune in to learn why CallRail might just be the game-changer your lawn care business needs. Equip Expo 2024 Exclusive Discount: Unlock 50% off Equip Expo 2024 tickets with code PAUL - Register Here LCR Summit - Learn More About LCR Summit Louisville Order Your Copy of Paul's New Book on Amazon: How to Build a Thriving Lawn Care Business - Get it here! The Entrepreneurs Guide to Lawn Care Pricing: Get Your Free Guide - Click Here Enhance Your Business Operations: Ready to streamline your workflow and boost efficiency? Discover the CRM software that powers my lawn care business success. - Try Jobber A World of Audiobooks Awaits: Discover the convenience of learning on the go with Audible: Explore Now The Landscaping Bookkeeper: Transform your financial management with the expertise of Megan and Joey Coberly. Learn how at Click Here Lawn Care Life Conference Tickets: The most actionable event you'll attend. Get Your Tickets! Enter to Win Envu Herbicide Product: us.envu.com/coolseasongiveaway Maximize Your Lawn Care Business Potential: Visit Paul's Resource Hub Discover essential resources for growing your business, including contract templates, pricing tools, and the Know Your Numbers E-Course. Explore top industry events, and more at ThePaulJamison.com Enhance Your Business Operations: Ready to streamline your workflow and boost efficiency? Discover the CRM software that powers my lawn care business success. - Try Jobber Elevate Your Online Presence: Your professional website awaits! Begin your journey to a compelling online brand with - Start Your Website Journey w/ Footbridge Media For insurance inquiries, reach out to Duvall Brumby at 770-560-8762 or email duvall.brumby@pninsurance.com The Official Banking Platform for Profit First - Learn more about online banking with Relay - Click Here Relay is a financial technology company, not an FDIC-insured bank. Banking services and FDIC insurance are provided through Thread Bank; Members FDIC. The Relay Visa® Debit Card is issued by Thread Bank pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa® debit cards are accepted.

In this episode, we get an insider look into the financial technology landscape with Jason Mikula. Jason shares his journey, from his unexpected entry into financial services and digital marketing to launching the publication Fintech Business Weekly. He emphasizes the importance of understanding customer acquisition metrics and analyzes the evolution of fintech innovations like online lending, BNPL, Banking as a Service, etc. We delve into the mechanics of Banking as a Service (BaaS) and the complex relationships between fintechs, middleware platforms, and banks. Jason is currently in the middle of reporting on news as it breaks around Synapse, Evolve and several fintechs, as well as the thousands of customers caught in the middle of it. He highlights the regulatory challenges and the balancing act between risk and growth. Our discussion also addresses the current regulatory landscape and the future of partner banking, stressing the need for sustainable and economically sound practices. Tune in for a comprehensive conversation that explores the intricacies of fintech and digital banking services. CHAPTER MARKERS: 00:00 Preview 00:45 Intro 00:58 Sponsor 01:31 Meet Jason Mikula, Analyst and Writer of FinTech Business Weekly 03:23 Jason's Background in Financial Services 04:27 Joining Enova and Learning Subprime Lending 05:22 Marketing Metrics and Customer Acquisition 07:05 Challenges in Digital Financial Services 09:09 The Importance of Digital Marketing in FinTech 14:29 Starting FinTech Business Weekly 17:38 Analyzing the FinTech Landscape 20:10 Insights on BNPL and Market Valuations 23:32 Banking as a Service and Middleware Companies 31:49 Regulatory Challenges and Partner Banking 40:23 Regulatory Priorities and Market Impact 44:46 Systemic Risks and Community Banks 48:53 Conclusion and Final Thoughts

In this episode of Business Growth Talks, host Mark Hayward sits down with Eric Eden, founder and chief marketer at Workverse. With over 20 years in the technology marketing sector, Eric shares his journey, the evolution of marketing, and insightful tactics for business growth during the growth stage. The conversation dives deep into maintaining a business mindset, the challenges of sales and marketing alignment, and what it means to have a growth-focused approach. Eric's extensive experience in working with private equity and venture-backed companies brings a wealth of knowledge to the table.Eric explains his definition of a business mindset, emphasizing the need for passion and intensity in driving growth. He discusses the importance of scientific metrics in growth marketing and shares unique cultural aspects from his professional life. Eric also delves into his upbringing, early career choices, and how they shaped his journey in marketing. The discussion progresses to the challenges of aligning sales and marketing teams, and the pivotal role of storytelling in branding. Furthermore, Eric introduces Workverse, his next-gen business networking platform aimed at connecting top-performing executives, and elaborates on its mission to eliminate the prevalent issues of spam, fraud, and bots in social media.Key Takeaways:Growth Mindset: Eric highlights the significance of having a passionate and intense approach to drive business growth.Scientific Marketing Metrics: Emphasis on measuring customer acquisition costs, payback times, and other metrics as investments.Cultural Dynamics: Understanding the cultural fit and having a well-thought-out story for effective growth marketing.Alignment of Sales and Marketing: Insights into the challenges and importance of aligning sales and marketing for seamless The Growth GearExplore business growth and success strategies with Tim Jordan on 'The Growth Gear.Listen on: Apple Podcasts Spotify This Is PropagandaChallenging marketers' delusions about the cultural impact of our work. A WEBBY winner!Listen on: Apple Podcasts SpotifySupport the Show.Do you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comDo you want to be a podcaster? Sign up onwww.abmpodcastcourse.co.ukFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Facebook - https://www.facebook.com/markjhayward​

In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the common marketing mistakes that many studio owners make and how to avoid them. From defining your target audience to maintaining a consistent online presence, Seran shares actionable tips to help you refine your strategies and attract more clients. Whether you're struggling with social media, email marketing, or local SEO, this episode is packed with insights to elevate your studio business. Tune in and discover how small tweaks can lead to significant growth and success.GRAB YOUR FREE RESOURCE: The Studio Owner's Guide to MASTERING REELS

Ralph and Lauren tackle the ins and outs of measuring success in digital marketing. Today they're talking about the world of metrics, profitability, and client expectations. Together, they break down the difference between revenue and cash collected, explore customer spending patterns, and offer insights on calculating customer lifetime value. With a focus on practical strategies for retention and lifecycle marketing, this episode is a must-listen for anyone looking to refine their approach to digital marketing and drive real results.Chapters:00:00:00 - Welcome to the Perpetual Traffic Podcast00:00:34 - Join Our Engaging Telegram Community00:01:30 - Celebrating Birthdays and Personal Updates00:02:01 - Insights from Mastermind Events and Networking00:04:31 - The Critical Role of Measurement in Digital Marketing00:06:22 - Deep Dive into Metrics and Profitability00:09:47 - Setting Realistic Client Expectations and Generating Quality Leads00:12:15 - The Pitfalls of Relying Solely on ROAS00:18:37 - Revenue vs. Cash Collected: Understanding the Difference00:21:24 - How to Calculate Customer Lifetime Value00:23:02 - Key Profitability Metrics and Setting Business Goals00:26:03 - Strategies for Retention and Lifecycle Marketing00:30:48 - Navigating Challenges with Attribution and ROAS00:32:21 - Maximizing Effectiveness of SMS and Email Campaigns00:36:27 - Integrating Sales and Marketing Data for Better Insights00:39:45 - Evaluating the True Impact of Omni-Channel Marketing00:44:36 - Wrapping Up: Key Takeaways and Final ThoughtsLINKS AND RESOURCES:What Metrics and KPIs Should I Pay Attention to for Effective Performance Measurement and Decision-Making?How Much Can You Afford To Pay To Acquire A Customer? The 5-Step Customer Acquisition Cost FormulaEpisode 106: How Much Can You Afford To Pay To Acquire A Customer?PT on TelegramTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on

Todays guest is Colin Westcott Pitt, Global Chief Brand Officer with Glanbia Performance Nutrition. And today we are talking about building a ONE Billion Dollar Global Brand. Colin has a background in working in global alcohol brands and we chat about that and about his time working on Dos Equis which at the time had the brilliant Most Interesting man in the world campaign, so we chat about that and how that field of marketing has changed and evolved. 8 years Colin moved to Glanbia, an Irish global nutrition group with operations in 32 countries. It has leading market positions in sports nutrition, cheese, dairy ingredients, speciality non-dairy ingredients and vitamin and mineral premixes. Glanbia products are sold or distributed in over 130 countries. In their Performance Nutrition they have a portfolio of about 9 brands indluding hugely successful Optimum Nutrition which Glanbia acquired in 2008 and achieved over 1.1 Billion in revenue in 2023. Colin highlights key moments of success for Optimum Nutrition, notably its expansion into online and broader retail distribution. We discuss the new partnership with the McLaren Formula One team, which focuses on the importance of nutrition for both drivers and pit crews. We delve into a topic I have a keen interest in and something that Diplomat helps brands figure out and that is the complexities of managing a global brand. Colin underscores the vital role of investing in local talent and nurturing a collaborative culture within the organization to drive brand success. In the episode we also address the challenges of measuring marketing effectiveness, especially in the digital age, the potential of AI to revolutionize content creation and media planning, and the importance of aligning marketing strategies with business goals to ensure they contribute to revenue growth and profitability. The discussion rounds off with advice for aspiring marketers, focusing on the need for cross-functional exposure, active listening, and a strong understanding of consumer behavior. 01:15 The Dos Equis Campaign04:33 Industry Changes and Adaptation06:19 Transition to Glanbia12:25 Optimum Nutrition's Success Story19:19 Partnership with McLaren F123:35 Balancing Global and Local Branding28:56 Investing in Local Talent29:52 Learning from Mistakes and Experimentation31:50 Valuing Brand in Business Strategy33:48 Conversations with the C-Suite34:42 Marketing Metrics and Business Goals37:38 Adapting to Technological Changes40:18 Maintaining Market Leadership42:13 Skills for Future MarketersThanks to today's show sponsors: The Indie List and Diplomat, the global brand agency Get in touch email Instagram X YoutubeListen to all episodes here Hosted on Acast. See acast.com/privacy for more information.

This week, following a chat with their old boss, Jeff Clark, our resident strategy advisor and former Forrester Research Director and our host Ian Truscott share five challenges with the current state of marketing measurement and metrics.  And then, in our virtual bar, Robert Rose, Chief Troublemaker at The Content Advisory, shares with Ian a fantastic cocktail recipe and a thought about attention.  Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Robert Rose on LinkedIn and Threads // Jeff Clark on LinkedIn Mentioned in this week's episode: // Grant Johnson's - Marketing Performance Index  // Robert's firm: The Content Advisory // Robert's podcast - This Old Marketing Rockstar CMO: // Monday Mojo - our weekly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media on YouTube // Measure Up by Tom Tom Club on Spotify Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the 1SEO Podcast, we reveal how strategic integration of fun and engaging video content can dramatically transform a business's brand perception and reach. We explore a real-life case study where Radiant Plumbing, with the help of 1SEO Digital Agency, achieved remarkable results: 719 search and display conversions, 22 contact form submissions from a single video, and a robust lead generation system driven by smart PPC tactics.

Christina Inge is the founder of Thoughtlight, an award-winning Boston-based digital marketing agency that works with mission-driven companies and organizations. She also teaches in the Master's degree programs at the Harvard Division of Continuing Education and the Northeastern College of Professional Studies, where she helps to spearhead Husky Communications, the student-led marketing agency of Northeastern. She is the author of two books, Marketing Metrics, and Marketing Analytics, and Boston Business Women's Best Marketing Specialist of 2024. Main Business Issues: People-pleasing tendencies Delegation struggles that lead to inefficiencies Christina's Key Insights and Takeaways: Christina recognizes that if she stops people pleasing, her company could scale to much bigger heights She also acknowledges the need for better tools and strategies to communicate expectations and accountability without resorting to avoidance tactics Christina is able to envision a future where she can fully leverage her creativity and leadership and recalibrate her approach to leadership and delegation Connect with Christina https://www.linkedin.com/in/christinainge/ www.thoughtlight.net

In this episode, CJ is joined by Angela Winegar, Head of Growth Strategy at Carta and recovering venture capitalist. Having had an unconventional career path, Angela's experience in the worlds of both marketing and investing gives her a unique perspective on growth. She and CJ discuss the parallels between marketing and investing and Angela explains how marketing is really a form of capital allocation. She sheds light on what the return on investment should be for media budgets and why CFOs should seek to better understand the differences in outcomes and timelines behind individual campaigns. She covers the differences between brand, demand gen, and growth, and the value of each. She also provides insight into marketing metrics and attribution models before sharing entertaining anecdotes from her unusual career.If you're looking for an ERP head to NetSuite: https://netsuite.com/metrics and get a customized KPI checklist.—SPONSORS:Maxio is the only billing and financial operations platform that was purpose built for B2B SaaS. They're helping SaaS finance teams automate billing and revenue recognition, manage collections and payments, and put together investor grade reporting packages.

Ever feel like you're drowning in data but not sure where to start? I see many businesses just doing, doing, doing, without truly taking the time to stop and understand their marketing numbers. And then they're left wondering, “Why isn't my profit going up?”, “Why isn't my revenue going up?”, or “Why is my revenue going up but my profit is declining?”A recent survey by Teradata revealed that 87% of marketers consider data to be their most underutilized asset. So today, I'm sharing how we can harness the power of marketing metrics strategically to steer your business towards growth and profitability. Tune in to find out which key metrics you need to track and how you can streamline the process while gaining valuable insights to optimize your marketing efforts.SHOW NOTES:https://themichellefernandez.com/podcast/285FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Connect with me on InstagramConnect with me on FacebookVisit my websiteP.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!

► The importance of measurement in B2B marketing!Sam talks to Vikash Koushik, Head of Marketing @ RevenueHeroThey cover:

Episode #280 - "Jewelry Marketing Metrics for Ecommerce Goals" Welcome to Episode #280. Today, I'd like to share some strategies to help ease the pressure of meeting your ecommerce sales goals by instead zeroing in on more digestible metrics that can be tackled in bite-sized pieces. I stumbled upon this method of achieving sales targets back in 2014, thanks to an article on BigCommerce's blog. Sadly, the article is no longer available, but I managed to save the ecommerce formula that they share. Over the years, I've revisited this formula countless times because of its straightforwardness and its effectiveness in demystifying online sales. Consider this: you probably have a clear income goal in mind. But have you broken down what that goal means in terms of website visitors needed, conversion rates to aim for, and the average order value you should target? The essence of what I'm sharing today is this: if you're selling jewelry online, it's crucial to stay informed about your key ecommerce metrics. This doesn't mean you need to be an expert in Google Analytics or a data guru. In fact, we're going to keep things simple. Our focus will be on the most impactful metrics, devising marketing strategies that directly influence those metrics. Transcript: https://joyjoya.com/jewelry-metrics-ecommerce-goals 00:00 Start 2:23 Primary Episode Content 16:50 The Gold Mine  

Today we are joined by Rob Murray of Intrigue Media, a marketing agency that specializes in the landscape industry. We talk about marketing metrics and practices for websites, paid ads on Google and Facebook, and what to look for in a good marketer. For Intrigue's Sales and Lead Tracker email robert@intrigueme.ca Sponsors: ⁠⁠⁠⁠⁠⁠⁠Cycle CPA⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠How to Hardscape Headquarters --- Send in a voice message: https://podcasters.spotify.com/pod/show/howtohardscape/message

Kari Poppleton is a sales/marketing/business/revenue data detective! In this episode, we discuss the importance of knowing your numbers to grow your sales and grow your business. Kari helps CEOs and CMOs track and analyze the right data the right way. We discuss the resistance many professional salespeople, sales managers, business owners, and entrepreneurs have towards numbers and how to overcome that due to the need and the value of continuous monitoring and analysis. We get into tracking your marketing efforts, understanding attribution and marketing channels, and the role of a data detective in identifying bottlenecks and how to remove them. She emphasizes the importance of measuring and improving sales numbers, as well as the need for proactive planning and creating a safe and supportive environment for data analysis.  https://blog.thesaleswhisperer.com/p/kari-poppleton-know-your-numbers  Takeaways Numbers play a crucial role in business and can help drive growth and decision-making. Many people have a resistance to numbers and may need support and guidance to overcome it. Tracking and analyzing marketing efforts, understanding attribution, and monitoring sales numbers are essential for business success. Proactive planning and creating a safe and supportive environment are key to embracing data analysis. Chapters 00:00 Introduction and Background 00:39 The Importance of Numbers in Business 03:28 Tracking and Analyzing Marketing Efforts 04:28 Understanding Attribution and Marketing Channels 06:05 The Need for Continuous Monitoring and Analysis 06:26 The Importance of Sales Pipeline Tracking 07:28 The Relationship Between Numbers and Growth 08:31 The Resistance to Embrace Numbers 09:57 The Role of a Data Detective 11:01 Tracking Digital Numbers and Sales Pipeline 12:28 Improving Follow-up and Lead Quality 13:54 The Importance of Measuring and Improving 15:03 Helping Businesses Make Data-Driven Decisions 16:30 Balancing Operations, Marketing, and Tech 18:11 Overcoming Embarrassment and Resistance 19:50 Creating a Safe and Supportive Environment 21:21 Navigating Stakeholder Input and Resistance 23:25 The Importance of Proactive Planning 25:10 Recommended Tools and Reports 30:09 Offering a Free Guide on Data Analysis 31:03 Discussion on Winnipeg and Northern Lights 33:17 Conclusion Market like you mean it. Now go sell something.   SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss YouTube — https://www.youtube.com/@TheSalesWhispererWes Sales Book -- https://www.thesaleswhisperer.com/c/way-book   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/ https://www.thesaleswhisperer.com/c/ipa

This week, Daniel's chatting with Jordan Narducci, Head of E-Commerce and Digital Marketing for Momentous about the metrics that can take your marketing game to the next level. Jordan shares his insights on attribution models, retention strategies, and the power of data-driven decision-making.  Discover how Momentous, a nutritional brand intent on democratizing high-performance supplements, has leveraged traditional funnel marketing to tap into its target audience and drive growth. What metrics would Jordan ride or die by? And why does he believe that testing is the number one thing you can do to ensure the longevity of your brand? Stay tuned as he and Daniel chat about the importance of post-purchase surveys, email segmentation, and much, much more.   Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information.   00:00:46 - How I Fell into E-commerce Marketing 00:04:19 - Spreadsheets and Data Tracking 00:10:00 - Blending Amazon and Podcast Business 00:11:08 - Understanding MER: Revenue vs. Spend 00:21:57 - Prioritize Marketing with GA4 00:24:09 - Transitioning from Partner Growth to Traditional Funnel Marketing 00:30:31 - Analyzing Retention Rates for Long-Term Success 00:35:48 - Test Everything: Data-Driven Marketing Strategies 00:39:14 - Connect with Jordan Narducci on LinkedIn   Follow Jordan:  LinkedIn: https://www.linkedin.com/in/jordan-narducci/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Dive into today's podcast where I, alongside Alvin Bowles, VP of Global Business Group - Americas at Meta, and Susan Jones, Chief Digital Officer at Diageo, dissect the current landscape of marketing at a candid fireside chat at Cannes. I share my thoughts on the power social media has to attract attention from consumers and how businesses are still looking to spend their money on TV ads. We also talk about the way we are scoring our own ads and how it's historically been a situation where we are "grading our own homework"- just because a commercial runs, doesn't mean anyone saw it. This is a great episode for anyone in the marketing world, whether you're just starting out or are the CMO of your company. I hope you enjoy and let me know what you think of this episode!