Podcasts about marketing metrics

In this episode of The Abundance Mindset, Vinney Chopra and Gualter Amarelo break down a simple truth most investors and business owners overlook: when marketing slows down, everything else follows.   This episode dives deep into what actually works when it comes to marketing and leasing in real estate and business:

In this episode of Disruption/Interruption, marketing veteran Ed Locher pulls back the curtain on B2B marketing's biggest lie: that the MQL machine actually drives growth. As CMO of PureFacts Financial Solutions and author of "Digital Transformation: People, Process and Technology," Ed reveals why 15 years of marketing automation created a sugar rush that's now crashing, and how AI can help fix it without repeating the same mistakes. This is a no-holds-barred conversation about emotional connection, the 95% of buyers marketers ignore, and why marketing tenure averages just 18 months. Four Key Takeaways: The MQL Mirage Is Built on a Lie 8:56Marketing automation promised accountability through MQLs, but overdelivering on MQL targets quarter after quarter never translated to actual revenue growth. The entire system targets only the 5% of the market ready to buy right now—ignoring the 95% who need demand creation, not demand capture. B2B Buying Committees Have Tripled in Size 16:30The buying committee for enterprise B2B purchases has exploded from 5 people to 16. You can't build credibility and trust with 16 stakeholders through email sequences—you need emotional connection and personalized storytelling that speaks to each person's specific drivers (CFO cares about ROI, compliance cares about regulations, operations cares about not making headlines). AI Raises the Floor, Not the Ceiling 29:59AI protects terrible marketers from themselves by raising the quality floor, but it hasn't raised the bar for great marketing. The real opportunity lies 3-4 standard deviations above the mean—where human empathy, emotional triggers, and genuine understanding of customer pain create outsized impact that AI can't replicate. Marketing Attribution Is a Myth 44:13There will never be a "cast iron steel rod of attribution" connecting marketing activities directly to purchases. Marketers who work for leadership that doesn't understand this are doomed to 18-month tenures, chasing MQL targets that deliver short-term sugar rushes followed by revenue crashes. The rare CEO or investor who recognizes this broken motion is the problem—not the marketer—creates space for real growth. Quote of the Show (44:13):"There will never be a cast iron steel rod of attribution that says marketing did X, which led to this person buying something. It just doesn't work that way.” — Ed Locher Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome. Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with Ed Locher: LinkedIn: https://www.linkedin.com/in/edlocher/ Company Website: https://purefacts.com How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.

Send us a textWhy Vanity Metrics Are So TemptingClicks, impressions, and giant top-line numbers feel good—and they're easy to measure. Anthony explains that brands and agencies often lean on these because they make progress look “sexy” in a deck, even when they don't connect to business outcomes.The Metrics That Actually MatterKendra presses on what marketers should track instead. Anthony breaks it down by funnel stage and business model:For B2B and lead-gen teams:Lead volume and lead qualityConversion behavior after the click (time on site, page depth, engagement paths)Feeding those quality signals back into ad algorithmsFor e-commerce:Revenue per campaignCost per acquisition (CPA) vs. customer lifetime value (LTV)Target CPA thresholds to ensure profitabilityAnthony's bottom line: The two most important metrics are CPA and LTV—and every other KPI should support them. When Algorithms Work Against YouA huge chunk of the episode is about how campaigns go sideways when the wrong signals are optimized. If you optimize for clicks, the algorithm finds more clickers—not buyers.They dig into how metrics aren't bad—they're just often misused.Examples Anthony gives:ROAS is critical for shopping/e-commerce conversion campaigns.Video view-through rate matters for awareness campaigns, since the goal is warm-audience building.Target impression share is valuable in branded search as a defensive move, ensuring competitors don't steal your brand traffic. Competitor Bidding: Old Advice vs. NowKendra asks about the old-school thinking that bidding on competitor names doesn't work. Anthony clarifies the difference between:Branded defense campaigns (protecting your own name)Competitor conquesting campaigns (showing up as an alternative in a buyer's search)He argues conquesting can be effective because you only pay on clicks, yet still gain impression value and market-share opportunities. Balancing Short-Term Pressure with Long-Term GrowthB2B cycles are long, and clients want fast wins. Anthony recommends a full-funnel budget split:Some spend for the 1% ready to buy now (lower funnel)Significant investment to warm the other 99% (awareness + consideration)Biggest Lesson Learned: Simplicity ScalesAnthony closes with his core marketing takeaway: The best campaigns aren't the busiest—they're the clearest. When you focus on the right audience, the right offer, and the right KPIs, everything improves: creative, reporting, and results that compound over time. If you want to connect with Anthony or learn more about Volo Media, check out the links below.  And if you've ever been sold a pretty dashboard full of meaningless numbers… this one's for you. Connect with Anthony:Website: https://www.vallomedia.com/LinkedIn: https://www.linkedin.com/in/anthonychi Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

MQLs are dead…or are they? Daniel sits down with Emily Popson, VP of Marketing at CallRail, to unpack the biggest pieces of bad advice marketers keep seeing on LinkedIn and what the real truth is behind MQLs, attribution, dark social, and AI-powered data. Emily shares: - Why the war on MQLs is misleading thousands of marketers  - How to fix your lead definitions without rebuilding your entire ops system - Why attribution isn't “garbage.” And, what metrics do CMOs actually want to see? The answer might be the ones you've been leaving out.  This episode is for Marketers who are tired of LinkedIn hot takes and want to understand what actually drives revenue.  CallRail is the lead engagement platform built for marketers who need clean attribution, smarter insights, and zero missed leads. From AI-powered call tracking and conversation intelligence to a 24/7 AI voice agent, CallRail helps teams maximize every inbound touchpoint and convert more leads into customers. https://www.callrail.com/proveit?utm_campaign=q4_2025_marketing_millennials_podcast&utm_medium=thirdparty_advertising&utm_source=marketingmillennials   Follow Emily: LinkedIn: https://www.linkedin.com/in/emilypopson/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

Most firms track the wrong marketing metrics. Jeff and Jason break down what's overrated, what actually drives growth, and how CEOs should rethink measurement. The post The Most Overrated Marketing Metrics, And What You Should Measure Instead appeared first on Rattle and Pedal.

Text me your questions. If you are interested in working together, please include your email address. The system doesn't let me respond. Thanks!Some metrics matter more to your marketing than others. Listen to today's podcast to find out which ones you need to pay attention to and use to make decisions. Your online marketing strategy should be focused on the parts of the sales funnel that matter the most to your business - visibility/traffic, leads, and conversions if you want your business to grow. If you're an entrepreneur looking to grow, I'm here to help you make sense of your marketing.  Support the showRegister now for the free SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign ...

It's surprisingly easy for a marketing agency to make underperforming campaigns look like wins. How do you guard yourself against marketers who exaggerate your results? Also, NAP consistency—the definitive answer!  ------ Yeah, it's scummy, but not all marketers have your best interests at heart. More perniciously, data can be spun and credit can be misattributed. Less so, inexperienced consultants misinterpret your campaign data and draw the wrong conclusions. Either way, bad insights lead to bad decisions—and those decisions can cost your firm big. You, dear lawyer, need to know enough about your marketing data to avoid being taken advantage of. Gyi and Conrad are here to help. Later, the guys answer a YouTube question on NAP (Name-Address-Phone) consistency. So, is your NAP consistency negatively affected by using a call tracking number along with your primary phone number? Usually, no! Unless you screwed something up on your site—Gyi tells you how to make sure everything's as kosher as a pickle.  The News: Darnit—the robots aren't supposed to solve your legal problems anymore: OpenAI is no longer giving legal advice. To retract, or not to retract… For now, we'll call it a news update: Scorpion confirmed that they do break out branded vs. non-branded campaigns in their reporting, so that's good.   

The reality is, if you don't understand your metrics, you aren't getting the most out of your marketing tactics. Gyi Tsakalakis welcomes fellow marketing pro, Margarita Eberline, to discuss her talk on how to leverage metrics to improve your law firm's advertising strategies. Margarita explains how to effectively measure and engage with metrics to increase your ROI, make quality connections for better leads, get the visibility you need in your market, and much more. Margarita Eberline is the founder of Marketing Boss and offers coaching, teaching, and training for companies through fractional CMO services and workshops.  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Talk Commerce, Brent Peterson interviews Mallory Wilberding, the Director of Sales at FusePoint. They discuss the critical role of measurement in marketing, especially in the context of changing data privacy regulations and the importance of understanding different types of measurement. Mallory emphasizes the need for brands to move beyond vanity metrics and focus on true ROI. They also explore common mistakes marketers make in measurement, the impact of AI and machine learning, and how to prepare for key shopping events like Black Friday and Cyber Monday. The conversation concludes with advice for marketers on how to effectively communicate the value of measurement to stakeholders.TakeawaysMeasurement is crucial for understanding marketing effectiveness.Brands should focus on true ROI rather than vanity metrics.Different types of measurement serve different purposes.Marketers often make mistakes by relying on outdated metrics.AI and machine learning can enhance measurement strategies.It's important to be agile and adjust measurement approaches as needed.Preparation for key shopping events should include measurement strategies.Understanding customer behavior is key to effective marketing.Measurement should be an ongoing process, not just for specific campaigns.Marketers need to educate stakeholders on the value of measurement.Chapters00:00Introduction to Mallory Wilberding and FusePoint02:27The Importance of Measurement in Marketing06:43Understanding Different Types of Measurement10:45Common Mistakes in Measurement Practices14:27The Role of AI in Advertising18:17Preparing for Black Friday and Cyber Monday20:28Advice for Brand Marketers21:20Closing Thoughts and Resources

Send us a textIn this conversation with Rita Berry of Rita Berry + Co, we unpack how female-founded service businesses can scale with a strategy-first, data-driven approach. You'll hear how to map your customer journey, pick one high-impact metric, and use simple weekly tracking to fix bottlenecks fast. We also talk about the power of relationship marketing for high-ticket services and how data helps you hand off marketing beyond the founder. Stick around to the end for Rita's free assessment to find your biggest growth lever—and my action steps so you can implement this week.Shownotes (ALL THE LINKS): https://jenvazquez.com/297-scale-with-data-not-gut-strategy-first-for-female-founders-with-rita-barry/FREE MASTERCLASS: Step into the future of small business marketing! This free masterclass helps entrepreneurs cut through the noise, simplify their strategy, and focus on what truly drives results. https://www.crowdcast.iFREE The State of Marketing for 2026 Masterclass FREE Masterclass for Photographers

Are you tracking marketing numbers or the right marketing metrics that actually grow your clinic? Dr. Pete and Dr. Stephen reveal the ten metrics that matter most so you can attract seekers, raise show rates, and spend your ad dollars with confidence. They walk through how to organize internal, external, and digital lead streams, define what makes a true lead, and keep reactivations on your weekly scorecard. On the financial side, you will see how CPL, CAC, LTV, LTGP, ROI, and ROAS connect the dots between marketing and money, giving you the clarity to scale with certainty.In this episode you will:Learn how to organize attraction into internal, external, and digital lead streams with clear targets.See how to define a lead, an opportunity, and a conversion so your numbers are apples to apples.Discover how to raise Day 1 how rate toward 90% using stronger day-zero processes.Understand why reactivations belong on a weekly scorecard and how they drive net momentum.Connect dollars to results using CPL, CAC, LTV, LTGP, ROI ratios, and ROAS. Episode Highlights01:32 - Learn how to identify the marketing metrics that actually grow your practice.02:21 - Discover how the patient journey begins with seekers and why your message matters.03:00 - Understand the heart-head-hands-feet framework and how it shapes marketing clarity.06:15 - Find out the two categories of metrics that give you the clearest picture of growth.08:13 - See how internal, external, and digital lead streams work together.10:56 - Learn to separate operations metrics from business metrics for better focus.13:19 - Discover how a scoreboard builds focus, accountability, and results.17:06 - Learn how internal, external, and digital leads should stay balanced for healthy growth.19:03 - Discover how to set targets and benchmarks so your marketing goals stay on track.20:56 - Learn how to define a true lead so your reporting stays consistent.21:43 - See how tracking show rate turns leads into real opportunities.23:48 - Learn why reactivations drive net momentum and should be on your scorecard.24:16 - Discover how improving day-zero processes can raise your show rate.28:14 - Understand the five financial metrics that reveal efficiency and effectiveness.29:22 - Discover how LTV and LTGP show long-term growth and profit potential.30:59 - Learn how ROI ratios and ROAS guide smarter marketing investments.32.39 - Coach Oz chats with Success Partner, Dr. Andrew Powell of Better Balance Orthotics, who shares his journey from struggling with flat feet to pioneering orthotics that truly improve posture, balance, and overall patient outcomes. Discover how these innovative orthotics go beyond traditional solutions—helping not just with foot pain but also with headaches, back issues, and fall prevention. Resources MentionedDownload your copy of the Top 10 Marketing Metrics here: https://theremarkablepractice.com/podcast-ep326-mktgmetricsJoin the TRP Remarkable Attraction Immersion - Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/For more information about Better Balance Orthotics please visit: https://betterbalanceorthotics.com/Schedule a Strategy Call with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

Send us a textIn this episode, we dive deep into the transition from freelancer to business owner and how understanding marketing metrics can make that shift more empowering and less overwhelming. Our guest, Rachel, shares her journey from hesitant freelancer to confident strategist, highlighting how data can be reframed to support—not scare—freelancers and creatives.About RachelRachel Allen is a fast-thinking, deeply nerdy marketer with broad-ranging experience in for-profit and non-profit sectors. She's written for some of the biggest (and smallest) names in business, and excels at marketing that's equal parts data-driven and human-centered.Having run a marketing business for 16 years with clients in 21+ countries, Rachel's written for some of the top names in entrepreneurship, as well as influencers, brick-and-mortar businesses, and non-profits around the world. Her work has contributed directly to high-ROI launches, leaps in audience engagement, industry awards, relationships with top venture capital firms, and national-level honors.Find out more at boltfromthebluecopywriting.comKey Topics Covered:The mindset shift from freelancer to CEOWhy marketing metrics aren't just for “numbers people”Simple metrics every freelancer should trackHow to reverse-engineer your strategy using dataThe value of qualitative feedback alongside numbersTracking pitching efforts and measuring effectivenessWhy email lists matter more than vanity metricsRachel's unique “litter box” problem analogy for spotting overlooked business solutionsHow human-to-human connection is driving modern marketing trendsUsing community and peer support to avoid decision paralysisHow to start tracking data without overwhelmThe growing demand for authentic, high-quality writing iWelcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNESAnd if you love it, can I ask for a

Links & Mentions: Consult booking link: www.dryazdancoaching.com/consult Email me: DrDYazdan@gmail.com Make more money video: www.dryazdancoaching.com/MDM Follow me for more tips: (@DrYazdan) www.instagram.com/dryazdan and (@DrYazdanCoaching) www.Instagram.com/dryazdancoaching If your schedule is packed, but your profits aren't growing… If you're exhausted by high-maintenance, price-sensitive patients… If your marketing budget feels like it's vanishing into a black hole... Then today's episode is for you. In this episode, Dr. Yazdan shares the most common mistakes dentists make in their marketing—and exactly how to start attracting the right patients who value your expertise, respect your time, and drive revenue. You'll learn:

Creating content shouldn't feel like a guessing game. If you're posting carousels, reels, emails, and stories but have no clue what's actually working then it's time for a reset.  This episode is your friendly reminder that you don't need to track everything; you just need to track the right metrics.    In this episode, I'm sharing: What “clarity metrics” actually are and why you need them The 3 types of data that give you marketing direction How to know if your favorite platform is really doing its job What to track for visibility, connection, and conversion A simple system to collect your own metrics (without overwhelm) Episode mentioned: Episode 56: Is Your Website Helping or Hurting Your Accounting Firm? 56. Is Your Website Helping or Hurting Your Accounting Firm? Book a Free Call: www.beesimplified.com Let's Connect: LinkedIn: http://www.linkedin.com/inbiancamarissasmith Instagram: http://www.instagram.com/beesimplified  

Welcome to another episode of Talk Commerce, where host Brent Peterson sits down with industry leaders to explore the evolution of digital commerce. In this conversation, we meet Jacqueline Basulto, founder and CEO of SeedX, a growth marketing company that's been making waves since 2016. Now leading a team of 65 professionals, Jacqueline shares her journey from a young freelancer working with yoga teachers to building a comprehensive growth marketing powerhouse that helps companies scale their systems through end-to-end digital solutions.Key TakeawaysHolistic marketing beats vertical specialization - Companies need integrated growth systems rather than isolated channel-specific strategiesFinancial alignment drives success - Understanding how marketing activities tie back to company financials and profitability metrics is crucialThe three-pillar foundation - Successful e-commerce marketing starts with website optimization, paid advertising, and email marketingAI enhances rather than replaces humans - Technology should eliminate mundane tasks while preserving human strategic thinking and creativityEuropean markets show different tech adoption patterns - Cultural differences impact how businesses integrate technology and customer expectationsDefining success requires team alignment - Marketing directors and CEOs must agree on success metrics before launching campaignsOrganic social media presents diminishing returns - Paid channels offer more reliable and formulaic growth opportunities for new businessesAbout Jacqueline BasultoJacqueline Basulto founded SeedX at just 22 years old, starting her entrepreneurial journey during an internship at Google where she worked with small businesses on marketing strategy. Frustrated by the verticalized approach of traditional agencies, she launched what began as "Jacqueline's Web Studio" in New York City, bootstrapping her way from working with local yoga teachers to serving larger enterprises. Her passion extends beyond business - she's a singer who loves animals, owns three dogs, and dreams of having a farm someday. As a mother of a three-year-old, she balances entrepreneurship with family life while maintaining an active lifestyle. Her approach to business reflects her belief that entrepreneurship found her rather than the other way around, leading to a company philosophy centered on comprehensive, human-centered growth strategies.SummaryThe conversation begins with Jacqueline explaining how SeedX got its name - "seed" representing the beginning of growth, like a plant, and "X" standing for technology. She emphasizes that while the company has evolved significantly since its inception, the core philosophy remains unchanged: providing holistic marketing solutions rather than siloed services."I was frustrated really by the way that other agencies and that Google was helping them because it was very verticalized," Jacqueline explains. This frustration led to her decision to start her own company, though she admits she didn't initially understand what entrepreneurship meant or that she was bootstrapping her business.Brent probes into the biggest mistakes medium-sized companies make with their marketing efforts. Jacqueline's response reveals a critical gap in most businesses: the lack of clarity around how marketing activities connect to financial outcomes. She notes that many companies look at results across different platforms without understanding how these costs relate to revenue, cost of goods, and overall profitability.The discussion shifts to e-commerce specifically, where Jacqueline outlines her three-pillar approach for new companies. First, the website must serve as both storefront and salesperson, educating customers about products. She uses the example of a Manuka honey company, explaining how their initial website failed to communicate the product's unique benefits, pricing rationale, and usage applications."Your website is your storefront and it's your salesperson," she states. "What you want is to make sure that people are educated about the great products that you have."The second pillar involves paid advertising for quick conversions and message testing, while the third focuses on email marketing to capture and nurture the 90% of visitors who don't purchase immediately. Jacqueline warns against over-investing in organic social media, noting the platform's increasing difficulty for growth.The conversation takes an interesting turn when discussing AI's role in marketing. Rather than viewing AI as a threat to human employment, Jacqueline positions it as a powerful support tool that eliminates mundane tasks while preserving human creativity and strategic thinking.When Brent asks about cultural differences between European and American business practices, Jacqueline provides insight into varying technology adoption rates and customer expectations across regions. She observes that European markets tend to prioritize human-centric approaches over technology-first solutions, leading to different expectations around brand interactions and digital touchpoints.The episode concludes with Jacqueline introducing SeedX's upcoming product - a centralized platform that helps marketers automate task flows by connecting email, calendar, CRM, and analytics systems through a single AI agent.Memorable Quotes"I always joke that entrepreneurship kind of found me. I didn't know that I wanted to be an entrepreneur." This quote encapsulates Jacqueline's organic entry into the business world, highlighting how sometimes the best ventures emerge from solving immediate problems rather than following predetermined plans."The human input of the overall strategy and how all of the pieces go together is more important than ever than the very specific kind of tweaking of an ad." This statement addresses the evolving role of marketing professionals in an AI-driven world, emphasizing strategic thinking over tactical execution."We want AI to take away all of those mundane tasks that we don't want to spend all of our time doing or that suck the creativity out of us." Jacqueline's perspective on AI integration reflects a balanced approach that leverages technology while preserving human value.Final ThoughtsJacqueline Basulto's journey from frustrated Google intern to successful agency founder demonstrates how identifying market gaps can lead to sustainable business solutions. Her emphasis on holistic marketing strategies, financial alignment, and human-centered AI integration provides valuable guidance for businesses navigating today's complex digital landscape. The conversation reveals that while technology continues advancing, the need for strategic thinking and comprehensive approaches becomes more critical than ever. Perhaps the most important lesson from this episode is understanding that successful growth marketing isn't about choosing between human expertise and technological efficiency - it's about 

What happens when marketing speaks the boardroom's language? In this episode of StrategyCast, you'll learn how to transform marketing from a cost center to a growth engine by mastering financial metrics, board communication, and funnel economics!And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==06:59 Rethinking Brand Metrics09:46 Outdated Perception of Marketing12:51 Evaluating Marketing Spending and ROI15:24 Managing New Product Launch Expectations18:11 "Marketing's Role in Boardrooms"21:09 Balancing Strategy with Quality Metrics26:26 CMO Strategy: Aligning with Objectives29:20 Effective One-on-One Communication33:35 Fostering Innovation Through Pilot Projects==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

In this episode of Future Craft GTM, Ken Roden and Erin Mills explore how AI is reshaping every layer of go-to-market, from automating rote tasks to powering deep research. They kick off with Ken's wild DMV robo-caller story and Erin's bespoke AI-curated newsletter. Returning guest Tahnee Perry shares hard-won lessons on driving revenue with AI, upskilling non-technical marketers, and building scalable AI workflows. You'll learn how to: Measure true AI impact (hint: tie it to closed deals) Adopt the right mindset for prompt iteration Set up templated prompts and custom GPTs for your team Run fast SEO audits with deep research in under 30 minutes Assemble a lean AI-powered marketing tech stack Strike the optimal balance between human and machine effort They wrap with a live demo of GenSpark—watch an AI agent spin up an eight-slide pitch deck in seconds—and leave you armed with quick-hit AI workflows you can try today.   Key Takeaways Revenue First: Always link AI projects to deal velocity or closed-won impact. Iterate Prompts: 80 % of prompt quality emerges through refinement, not one-and-done. Scale with Libraries: Use spreadsheets or Notion to catalog and tag high-value prompts. DIY SEO Audits: A 30-minute prompt can generate a 20-page SEO audit (36 sources, 292 searches). Tech Stack Essentials: Google/Microsoft agents, Adio CRM, Airtable/Notion PM, plus task-specific AI apps. Human + AI: The winners of 2026 will know exactly where to deploy humans vs. machines.

Send us a textUnlocking the Secrets of Go-to-Market Success: The Top 10 KPIs You Need to TrackIn this episode, we dive deep into the essential metrics every business leader and marketer should monitor to ensure their go-to-market (GTM) strategy is on track. Whether you're launching a new product, entering a new market, or refining your sales process, understanding the right key performance indicators (KPIs) can make all the difference between success and stagnation.Join us as we break down the top 10 KPIs that provide actionable insights into your GTM effectiveness:Customer Acquisition Cost (CAC): Discover how much it really costs to win a new customer and why optimizing this metric is crucial for profitability.Customer Lifetime Value (CLV): Learn how to calculate and maximize the total revenue a customer brings over their relationship with your brand.Monthly and Annual Recurring Revenue (MRR & ARR): Track your revenue growth and forecast future performance with these foundational metrics.Net Promoter Score (NPS): Gauge customer satisfaction and loyalty to identify advocates and areas for improvement.Return on Ad Spend (ROAS): Ensure your marketing investments are delivering measurable returns.Support Tickets: Monitor customer issues and feedback to enhance your product and customer experience.شف أسرار نجاح استراتيجية الدخول إلى السوق: أهم 10 مؤشرات أداء يجب تتبعهافي هذه الحلقة، نغوص في أعماق أهم المؤشرات التي يجب على كل قائد أعمال ومسوق مراقبتها للتأكد من أن استراتيجية الدخول إلى السوق (GTM) تسير في الاتجاه الصحيح. سواء كنت تطلق منتجًا جديدًا، أو تدخل سوقًا جديدًا، أو تعمل على تحسين عملية المبيعات، فإن فهم مؤشرات الأداء الرئيسية الصحيحة يمكن أن يصنع الفارق بين النجاح والتراجع.انضم إلينا بينما نستعرض أهم 10 مؤشرات أداء توفر رؤى عملية حول فعالية استراتيجيتك:تكلفة اكتساب العميل (CAC): تعرف على التكلفة الحقيقية لجذب عميل جديد ولماذا يعد تحسين هذا المؤشر أمرًا حاسمًا للربحية.قيمة عمر العميل (CLV): تعلم كيفية حساب وتعظيم إجمالي الإيرادات التي يجلبها العميل طوال علاقته مع علامتك التجارية.الإيرادات الشهرية والسنوية المتكررة (MRR & ARR): تابع نمو إيراداتك وتوقع الأداء المستقبلي من خلال هذه المؤشرات الأساسية.مؤشر صافي المروجين (NPS): قِس رضا العملاء وولاءهم لتحديد الداعمين ومجالات التحسين.العائد على الإنفاق الإعلاني (ROAS): تأكد من أن استثماراتك التسويقية تحقق عوائد ملموسة.تذاكر الدعم: راقب مشاكل العملاء وملاحظاتهم لتحسين منتجك وتجربة العملاء.معدل تحويل المبيعات: اكتشف مدى فعالية تحويل الفرص إلى عملاء فعليين.معدل فقدان العملاء (Churn Rate): راقب معدل مغادرة العملاء لتقليل الخسائر وتعزيز النمو.مدة تهيئة العميل الجديد: قِس الوقت الذي يستغرقه العميل الجديد ليبدأ في تحقيق القيمة من منتجك.حجوزات العروض التوضيحية: تابع عدد العملاء المحتملين الذين يطلبون تجربة المنتج.استمع الآن لتتعرف على كيفية استخدام هذه المؤشرات في تحسين استراتيجيتك وتحقيق أهدافك التجارية! Support the showSupport the Podcast on:https://www.paypal.com/paypalme/okuwatly?locale.x=en_UShttps://www.buymeacoffee.com/MaBa3refSubscribe to Maba3ref Newsletter:https://maba3refbranching.beehiiv.com/Connect with Maba3ref Podcast:https://www.instagram.com/maba3refbyomarConnect on TIKTOK:https://www.tiktok.com/@okuwatly

In this episode of the Unstoppable Marketer Podcast, hosts Mark and Trevor discuss the crucial difference between efficiency and effectiveness in marketing strategies. They explore how focusing solely on efficiency metrics like ROI or CPA can hinder business growth, especially during challenging economic times. The hosts emphasize the importance of balancing efficiency with effectiveness, urging marketers to consider long-term profitability and customer retention when making decisions about ad spend and scaling.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

In this episode of The HealthTech Marketing Show, guest host Mark Erwich leads a deep dive into pipeline optimization and deal acceleration, featuring expert insights from healthcare tech marketing leaders Amy Swanson and Michael Passanante. They discuss the essential strategies for aligning teams around pipeline goals, the use of collaborative scorecards for performance measurement, effective buyer engagement tracking, and the evolving roles of business development representatives (BDRs). They also explore how marketing teams can influence pipeline acceleration, customer retention strategies, and the importance of brand building as part of a holistic approach to pipeline management.Key Topics Covered:"Introduction (00:00:00)"“Integrating Pipeline Goals with Strategic Planning (00:04:35)”“Measuring Marketing Influence on Opportunities (00:06:21)”“Creating and Utilizing a Collaborative Scorecard (00:07:56)”“Identifying and Engaging the Buying Committee (00:12:13)”“Role of BDRs in Pipeline Generation (00:14:05)”“Marketing's Role in Pipeline and Alignment Across Teams (00:18:11)”“Translating Pipeline Goals into Marketing Metrics (00:19:42)”“Leveraging Technology to Enhance Sales Velocity and Engagement (00:21:06)”“Balancing Customer Retention and Pipeline Generation (00:23:07)”“Marketing's Contribution to Pipeline Acceleration (00:25:35)”“Final Recommendations for Marketing Leaders (00:28:30)”Resources:Sales Enablement Tool: https://www.paperflite.com/Are you interested in learning more about the challenges of pipeline optimization? This detailed blog post explores the topic in greater depth.Connect with me: https://www.linkedin.com/in/adamturinas/Subscribe to The HealthTech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!

Text us your thoughts on the episode or the show!Marketing leaders face a painful dilemma: they need to prove their impact through data, but marketing data is notoriously messy compared to the cleaner, more discrete data available to sales and finance teams. This gap creates what Eric Westerkamp, CEO of CaliberMind, calls a "data dumpster fire" that marketing operations professionals must somehow transform into credible reporting.Drawing from 20 years of executive leadership experience spanning sales and entrepreneurship, Eric offers a refreshingly practical perspective on how marketing teams can build trust in their data and storytelling. Rather than attempting to fix all data quality issues before beginning reporting initiatives, he advocates starting small with specific reports that deliver meaningful insights. This approach allows teams to identify which data elements need fixing while simultaneously delivering value.The conversation explores how marketing operations teams can effectively normalize data across systems, enabling consistent reporting even as organizations migrate between platforms or evolve their naming conventions. Eric shares a striking example where analysis of 1,800 job titles revealed that 80% were unique variations of essentially the same titles—a common challenge that undermines segmentation and reporting efforts.The episode also examines how AI is revolutionizing marketing operations. While AI tools may struggle with complex calculations, they excel at transforming buyer journey data with thousands of touchpoints into credible stories. Organizations embracing these capabilities are gaining significant efficiency advantages, with SDRs able to cover 20% more accounts and marketing teams generating insights faster than competitors.Whether you're a marketing operations professional struggling to build reporting credibility or a CMO needing to better demonstrate your team's impact, this conversation provides actionable guidance for taming your data dumpster fire and transforming it into powerful, trusted insights that drive business decisions. Connect with Eric Westerkamp on LinkedIn or visit calibermind.com to learn more about building marketing data you can trust.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show

There's no shortage of marketing advice out there—but if you've ever felt like you're doing all the things and still not seeing results, this episode is your sign to stop guessing and start tracking what actually works.In this episode, I'm joined by data-backed marketing strategist Ally from Akari Digital, who helps small business owners cut through the noise and make smarter marketing decisions using real data. We talk about Google Analytics, the most important (and actually useful) metrics to track, and how to uncover the hidden bottlenecks that might be slowing your business down.If you've ever said, “I know I should be looking at my numbers… I just don't know where to start,” this episode is the perfect starting point.

Send us a textIf you've ever found yourself obsessing over likes, email open rates, or traffic numbers—this episode is your permission slip to stop. Marketing strategist and e-commerce expert Jessica Howard of 2PM Marketing joins the show to cut through the noise and break down the real marketing metrics that actually make a difference for your online business.From conversion rates to email click-throughs, Jessica shares the data points you should be watching (and how often to check them), why moms make the most efficient marketers, and how tracking just a few simple numbers can free you from marketing burnout. If you're a busy mompreneur tired of wasting time on strategies that don't convert—this episode is for you.MENTIONED IN THIS EPISODE:Grab Jessica's free Annual Analytics Playbook!Connect with Jessica on Instagram @2pmmarketingListen to Jessica's podcast: Marketing for E-Commerce MompreneursCreate a month of Instagram content that is strategized for sales in the free 5-day Plan it, Post it, Profit ChallengeMusic courtesy of Pixabay

In this episode, Matt sits down with Aditya Vempaty, VP of Marketing at MoEngage, to talk about a topic every marketing leader has wrestled with: reporting on the right metrics. Aditya has led marketing at companies like Nutanix, Amplitude, and Synthego - and he's learned how to build dashboards and reporting frameworks that actually communicate marketing's impact across leadership, sales, and finance.Matt and Aditya cover:Why marketing metrics should translate performance into a common language the business understandsThe four buckets of metrics every B2B team should trackHow often you should be reporting on metricsThe exact 7 metrics Aditya uses to report up, down, and across the orgTimestamps(00:00) - – Intro to Aditya (03:45) - – Why communicating marketing's impact is a challenge for many teams (06:21) - – The importance of using a common language when reporting to leadership (08:59) - – Breaking marketing metrics into four key buckets (12:14) - – How pipeline coverage connects marketing to revenue (14:43) - – Reporting on efficiency: CAC, cost per opportunity, and more (17:58) - – The role of awareness metrics and how to contextualize them (21:55) - – How marketing and sales alignment can be measured effectively (24:24) - – The 7 core marketing metrics Aditya reports on regularly (28:07) - – How often should marketing be reporting metrics? (30:51) - – Dashboards, recurring meetings, and what execs actually care about (33:43) - – Advice for first-time marketing leaders on building reporting habits (35:57) - – Why clarity beats complexity when it comes to data (38:39) - – Final thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Grammarly.Ever have one of those weeks where you spent more time replying to Slack and email than doing actual marketing work?You're not alone. The average marketing team spends 28+ hours a week just keeping up with comms.That leads to burnout, frustration, and a whole lot of performative productivity that doesn't actually move the needle.AI-fluent marketing teams are changing that. Grammarly's 2025 Productivity Shift Report shows how they're using AI to:– Cut down on back-and-forth– Automate content, research, and reporting– Eliminate busywork– Make space for strategyWe're marketers because we love crafting campaigns, driving revenue, and proving impact – not spending all day buried in messages.Get the report and see how top teams are making AI actually useful.Visit go.grammarly.com/exitfive to grab it.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Subscriber-only episodeLaw Firm Marketing Metrics: What to Track and What to IgnoreLegal marketing metrics can transform guesswork into strategic decision-making, helping attorneys identify what truly drives firm growth instead of wasting resources on ineffective strategies.• Cost per lead helps establish benchmarks across different marketing channels• Lead-to-client conversion rate reveals intake process efficiency• Return on ad spend (ROAS) measures revenue generated per advertising dollar• Avoid vanity metrics like social media likes, raw traffic numbers, and email open ratesSubscription link: https://www.buzzsprout.com/965479/subscribeVisit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSend us a text

Welcome to Open Tech Talks. This episode features Sébastien Night, Co-Founder and CEO of OneTake AI. He has a strong background in entrepreneurship, having led the Free Entrepreneur Movement, which reached hundreds of thousands across 41 countries. Today, it focuses on building an AI product from scratch, validating the idea, managing development, handling challenges with LLMs, and navigating growth and marketing as a tech founder. This is a hands-on conversation for creating, scaling or optimizing AI-powered products. This episode gives a practical look at how to take an AI product from concept to scale. From validating the idea and building the core system to managing AI challenges and marketing the product effectively, the conversation offers real lessons that apply to any founder or builder. For more structured insights on AI, product growth, and tech leadership, stay tuned to Open Tech Talks.   Episode # 156 Today's Guest: Sébastien Night, Co-Founder, OneTake AI He is the CEO of One Take, and Before this, he founded the Free Entrepreneur Movement, which attracted close to 300,000 entrepreneurs in 41 countries. Website: OneTake What Listeners Will Learn: Product Idea Validation: Learn how to test a new product idea with early users and feedback loops before building at scale. Building an AI Product from Scratch: Understand the steps involved in developing a product with a strong AI foundation, from design to execution. Integrating AI into Products: Gain practical insights into how to add AI features to products in a structured and effective way. Challenges with LLM Integration: Learn about the challenges of using large language models, including technical constraints and performance reliability. Marketing as a Tech Founder: Understand the difficulties tech founders often face when managing product and marketing efforts simultaneously. Marketing Metrics and User Acquisition: Explore how marketing success is measured and how product teams track growth, subscriptions, and engagement over time. Resources: OneTake

In a perfect world, every marketing dollar would be easy to track and justify. In reality, proving impact is a constant battle In this episode, Drew Neisser brings together Julie Kaplan, Michael Callahan of Salt Security, and Bindu Chellappan of Corpay to explore the metrics that matter—and how to make sure they resonate in the boardroom. In This Episode:  Julie Kaplan shares why marketing-driven pipeline is the metric that truly resonates with the C-suite—and how simplifying the conversation makes it easier to prove marketing's value to the CFO.  Michael Callahan reveals why broad pipeline metrics don't resonate with sales—and how shifting to territory-level goals helped drive alignment and better results.  Bindu Chellappan expands the conversation beyond pipeline, sharing how Corpay is tackling the challenge of measuring brand awareness, retention, and upsell impact—and why long-term marketing influence is just as important as net-new pipeline.   Key Takeaways: The #1 metric that makes marketing's impact undeniable.  Why marketing-influenced revenue deserves more credit—and how to make the case for it.  How to align marketing with sales—without the usual friction.  Why brand awareness is more measurable than you think—and how to track it.  Marketing's value isn't simple to prove—but the right numbers get the C-suite's attention. Tune in to learn which ones matter most.  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Points of Interest01:09 – 01:46 – Meet Today's Guest: Mari-Liis Vaher: Marketing pro, entrepreneur, and author of The Greatest Marketer in the World, Mari-Liis is here to help agencies prove their value and keep clients happy.03:04 – 03:40 – The Big Marketing Trust Issue: Ever had a client drop you out of nowhere, even though you were hitting all their goals? Mari-Liis explains why so many agencies struggle to prove their worth.07:10 – 07:57 – Marketing Is More Than Just Ads: Think marketing is just running social media and ad campaigns? Mari-Liis breaks down why it's actually a full system that needs to align with sales and leadership.11:51 – 12:36 – Scaling vs. Burning Out: Mari-Liis shares the hard lessons from running (and exiting) a seven-figure agency—why she left behind endless client work to build something more sustainable.17:04 – 17:46 – The Power of the “MIP Hour”: Setting aside an hour of focused, distraction-free work time each day can be a total game-changer for your productivity and stress levels.24:47 – 25:26 – Don't Just Take Clients at Their Word: When a client asks for SEO, Facebook ads, or a website, do you ask why? Mari-Liis explains why digging deeper leads to better results.28:24 – 29:06 – The #1 Killer of Good Marketing: Most marketing doesn't fail because the ideas are bad—it fails because of bad communication. Here's how to make sure everyone's on the same page.37:41 – 38:30 – Why Keeping Clients in the Loop Is Everything: If you're not giving your clients updates, they're making up their own (usually bad) stories about what's happening. Avoid that trap!42:42 – 43:07 – Freebies & Book Launch: Get Mari-Liis' free productivity guide, take a DISC personality test, and get early access to The Greatest Marketer in the World!Show NotesFree Productivity Guide for Overwhelmed Marketers - Learn how to work smarter, not harder: Download Here Free DISC Personality Type Test to Boost Your Impact in Communication – Understand how to communicate effectively in sales and marketing: Get It Free With Code MARCEL (this is a paid tool but with the coupon MARCEL, it is possible to download it for free.)Book Coming Soon: TheGreatestMarketer.comConnect with Mari-Liis:WebsiteLinkedInInstagramFacebookTikTokLove the PodcastLeave us a review here.

In this episode of The HealthTech Marketing Show, I explore the critical importance of precise audience targeting in health tech B2B marketing with Mark Erwich, Chief Strategy Officer at Health Launchpad. Getting your target market right can be the difference between success and failure in B2B Healthcare marketing.We discuss the differences between Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM). We also highlight common pitfalls in targeting and share effective strategies to define and engage ideal customer profiles (ICPs). Through practical examples and clear frameworks, we examine the role marketers play in aligning internal teams around targeted strategies to drive business growth.Key Topics Covered:Importance of Precise Audience Targeting [00:01:52]Why Precise Targeting Matters in HealthTech Marketing [00:03:58]ROI and Marketing Metrics [00:05:23]Aligning Teams Through Targeting Discussions [00:05:50]Account-Based Marketing (ABM) and Target Selection [00:07:04]Common Mistakes in Targeting and Market Segmentation [00:08:13]Systematic Approach to Defining Markets (TAM, SAM, ICP) [00:09:44]ICP (Ideal Customer Profile): Firmographic, Technographic, Behavioral [00:13:35]Process of Identifying Target Accounts [00:15:57]Resource Allocation and Serviceable Obtainable Market (SOM) [00:20:09]Example: Precise Targeting Success Story [00:32:30]Consequences of Poor Targeting vs. Benefits of Precision [00:35:18]Emerging Tools for Hyper-Precise Targeting [00:37:41]Check out our detailed blog post to learn more about precise audience targeting for B2B health tech marketing.Subscribe to The HealthTech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!See all content from The Healthtech Marketing Show.Join the Healthtech Marketing Network to Connect, Learn, and Grow with your peers!

Tracking the right metrics is the key to scaling your remodeling business profitably. Spencer Powell breaks down 7 essential sales and marketing metrics—including Customer Lifetime Value (LTV), Cost to Acquire a Customer (CAC), and conversion rates. Learn how to improve these numbers and drive predictable, sustainable growth. If you're serious about growing your business, don't miss this one.

Is the world of analytics leaving you feeling a little blind? Join Wix's Mordy Oberstein and Crystal Carter as they navigate the murky waters of modern marketing data with analytics maestro, Dana DiTomaso. From missing numbers to the almighty Google, it's all about understanding the true story that your data is trying to tell. Discover the secrets of meaningful metrics and learn to embrace trends over absolutes—because it's time to stop being a ‘data accountant'. Prepare to lift the fog on data uncertainty on the SERP's Up SEO Podcast! Hosts, Guests, & Featured People: Mordy ObersteinCrystal CarterDana DiTomaso Brie Anderson Resources:Topical AuthoritySearchlight SEO NewsletterSEO Resource CenterWix Studio SEO CourseKickPoint PlaybookMarketing Analytics Data is Wrong. Can It Be Fixed?: GA4: One year on Webinar Getting Started with GA4

Are you overwhelmed by all the data and metrics in your marketing? Wondering how to pinpoint which ones truly drive your business forward? In today's episode, we dive into the world of marketing metrics with Ben Ridler, an expert with over 30 years of experience in taking products to market. Ben shares his insights on […] The post S15 EPISODE 01: Mastering Marketing Metrics: How to Track What Really Matters for Your Business Growth with Ben Ridler first appeared on Basic Bananas.

In this episode of The Shades of Entrepreneurship, host Gabriel Flores sits down with Jeff Greenfield, CEO of Provalytics, to discuss the evolution of marketing in the digital age. Jeff shares how marketers must adapt to the rise of social media and shifting consumer behavior by moving beyond traditional media strategies. He challenges the industry's reliance on clicks and cost-per-click metrics, emphasizing the importance of brand awareness and impression data. Jeff also explains how privacy changes, like Apple's iOS updates, have reshaped marketing analytics and how Provalytics uses aggregated data to measure effectiveness. Learn how consolidating marketing data into a single source of truth can drive smarter decisions and bigger results.Support the showSubscribe at theshadesofe.com

Ready to transform your marketing measurement from data overload to strategic insight? In this value-packed episode, we explore the three essential elements that turn marketing metrics into powerful drivers of business growth. Discover how to define goals that cascade throughout your marketing strategy, creating clear focus and eliminating confusion. Learn how to select metrics that tell the complete story of your customer journey, enabling real-time optimization and improved results. Understand how to prioritize truly actionable metrics that drive clear decision-making and measurable improvement. This episode reveals why selective, strategic measurement consistently outperforms comprehensive tracking. We dive deep into creating measurement frameworks that scale with your business while maintaining clarity and purpose. Perfect for established service providers who want to transform their marketing metrics from interesting data points into strategic assets for growth. Walk away understanding how to create a metrics strategy that drives real business growth. Learn to develop measurement systems that turn marketing from a creative endeavor into a strategic driver of success. Join us for Building Your Empire with SophieZo anytime and connect with Sophie at FMDStrategicPartners.com, schedule a free digital success session, follow on Facebook, Instagram,  Twitter, LinkedIn, and YouTube. WordofMomRadio.com   

2024 Highlights & Future Trends: Insights from Ryan Moynihan, CEO of Gaidge Ryan Moynihan shares insights on key data from 2024, highlighting growth trends in orthodontics. Connect With Our AdvertisersGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://bit.ly/3ZtGyRFSmileSuite - http://getsmilesuite.com/ Summary In this conversation, Ryan Moynihan discusses his journey in the orthodontic industry, the state of the market in 2024, key data points, and trends affecting orthodontics. He emphasizes the importance of patient management and the impact of digital innovations on treatment options. The discussion also touches on the need for orthodontists to adapt their strategies in response to changing market conditions and patient behaviors. In this conversation, Jill and Ryan discuss the importance of marketing metrics and profitability in the orthodontic industry. They explore the significance of understanding patient funnels, the surprises in industry growth, and the potential for revenue through retainer programs. Looking ahead to 2025, they emphasize the need for practices to focus on data analytics and partnerships to maximize growth opportunities. The discussion concludes with insights on leveraging external expertise to streamline operations and enhance profitability. Takeaways 2024 showed positive production growth in orthodontics.Adult exams are finally seeing growth after a decline.Digital innovations are influencing treatment options.Patient management is crucial for conversion rates.Orthodontists need to be mindful of their pricing strategies.The economy is expected to improve in 2025 and 2026.Observation patients should be actively managed.Understanding patient funnels can enhance practice efficiency. We absolutely have to be paying attention to marketing.Understanding metrics is essential for business owners.Surprises in the orthodontic industry include growth rates and patient trends.Leveraging external companies can enhance practice efficiencyChapters 00:00 Introduction - Ryan Moynihan06:05 Key Data Points and Trends from 202411:51 Patient Management and Conversion Strategies for 202522:26 Marketing Metrics and Profitability27:38 Looking Ahead34:01 Leveraging Partnerships for Growth Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com.    If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode.    New episodes drop every Thursday!    Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett Lucero

In this podcast episode of Elevated Marketing, we explored the current marketing metrics, focusing on key data points businesses need to prioritize. Emphasizing the interplay of data and creativity, we broke down the essential metrics that matter at each stage of the marketing funnel—from building awareness to driving conversions and fostering loyalty.While marketing tools and trends continue to evolve rapidly, we stressed the importance of mastering the fundamentals to navigate these changes effectively. Key highlights included the critical role of first-party data—your owned audience such as email lists—and how engagement metrics reveal whether your content is resonating.We also discussed the saturation of content in the market and how quality trumps quantity when crafting impactful messaging. Social media's reach and engagement ratios remain vital despite its transient nature, serving as a platform for indirect brand awareness and discovery.Lastly, customer feedback and review metrics underscore the importance of a feedback loop to refine strategies and strengthen connections with your audience. The takeaway?Successful marketing hinges on optimizing for each funnel stage, leveraging owned data, creating engaging and tailored content, and being adaptable in a constantly shifting landscape. Stay tuned for deeper dives into the metrics and tactics that will define marketing success in the years ahead. Catch the full blog at: https://elevatedmarketing.solutions/marketing-metrics-you-need-to-pay-attention-to-right-now

Welcome back to the Empower Her Business Accelerator Podcast! I'm your host, Philippa Channer, and I'm thrilled to kick off the new year and a fresh series on measuring success. If you missed last month's series on goal setting, be sure to check it out—it's the perfect setup for understanding today's topic. Quick reminder: The EmpowerHer Power Session is happening on January 14th, and our group program kicks off on January 15th. Registration closes on January 10th, so don't miss out! Episode Summary: This week, we're exploring why metrics matter in your business, which ones are essential, and how to use them effectively. You'll learn: Why metrics are like your business's dashboard. Key financial, marketing, operational, and personal success metrics to track. Tips on aligning metrics with your goals for a complete view of success. Timeline: (00:00) Intro and announcements (01:10) Why metrics are crucial for business success (03:00) Financial metrics: Revenue, profit margins, and cash flow (05:00) Marketing metrics: Customer acquisition cost, conversion rates, and social media engagement (09:00) Operational metrics: Customer satisfaction and employee productivity (11:00) Personal success metrics: Work-life balance and mental health (13:00) Aligning metrics with your business goals (14:00) Outro and next week's teaser Outro: Next week, we'll focus on marketing metrics and the numbers that truly matter for measuring success. Don't forget: The deadline for EmpowerHer programs is January 10th. This transformative experience will help you grow your business with a supportive community of women entrepreneurs. Special Announcements and Links: EmpowerHer Power Session: January 14th Group Program: Starts January 15th (Sign up by January 10th) Learn more about EmpowerHer: empowerherap.com  Connect with Us: Free 30-Hour EmpowerHer Discovery Session: Schedule Here Subscribe for regular content on marketing strategy and tips. Connect on Social Media: LinkedIn: Channer Consulting LLC Facebook: Channer Consulting Instagram: @ChannerConsulting Contact Us: info@channer-consulting.com

In this special crossover episode of the award-winning Investment Grade Practices Podcast, your host Dr. Victoria Peterson, and Everyday Practices Dental Podcast co-host Regan Robertson discuss how this above and below-the-line framework applies to metrics while offering insights into how you can elevate your practice's performance. Jump into this conversation to learn how understanding these metrics can transform the day-to-day management and the long-term strategy of your practice.

In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt sits down with Kevin White, the Head of Marketing at Common Room, to dissect the ever-evolving world of B2B marketing strategies. They'll explore the power of "signals" in the buying process and how to effectively align your marketing and sales efforts for maximum impact. With 15+ years of experience in both B2C and B2B marketing, Kevin delivers invaluable insights on adapting your approach to thrive in today's dynamic landscape.

In this episode, Elizabeth dives into how marketers can prepare for a successful 2025 by reflecting on this year's efforts and aligning marketing strategies with company goals. Learn how to leverage HubSpot tools for deal tracking, lead scoring, and content auditing to ensure your campaigns are effective and targeted. Whether it's cleaning up data, optimizing email health, or using campaign comparisons, these tips will help you start the new year strong and demonstrate marketing ROI. Don't miss the strategies to set SMART goals and create actionable plans for the year ahead!

Send Rita a text with your thoughts!Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Something strategic travel business owners measure--their metrics.  And they don't just measure them, they leverage them to make better informed decisions.  Remember, we go by business data, not drama.  I'm sharing some of the metrics I've been keeping an eye on, how I leverage them, and how you can too.Questions this episode answers:What are the key business metrics I should be tracking?How can these metrics inform my business decisions?What should I do if my website has high clicks but low conversions?What role does visibility and SEO play in conversion rates?What tools can help track and improve metrics?How can AI tools improve my sales page?How does deleting inactive email subscribers impact my business?What metrics should I review at the end of the year?Enjoy (and take action)!Sign up for the 7 Days of Christmas! https://programs.steeryourmarketing.com/products/offers/view/1177525---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com

Schedule a 15-Minute Clarity Call With Our Team Dive into this episode of The Nailed It! Show as Elizabeth Lytle and Sydney Correll discuss the keys to managing successful marketing teams in the contracting industry. Learn why weekly marketing meetings are essential, how to track social media and SEO metrics effectively, and the importance of aligning your team's efforts for maximum impact. Sydney & Elizabeth share actionable insights on fostering collaboration, measuring performance, and building a data-driven strategy that drives long-term results. Key Takeaways:

In this episode of Grow a Small Business, host Troy Trewin interviews Sophie Doyle, the founder of Alf The Label, shares her inspiring entrepreneurial journey. She candidly discusses the rapid growth of her brand, from a small side hustle to a multi-million dollar global e-commerce powerhouse. Sophie delves into the importance of profitability, managing cash flow challenges, and building a resilient mindset - key factors that have driven Alf The Label's remarkable success. Her insights on hiring the right team, leveraging data, and maintaining work-life balance offer valuable lessons for any small business owner looking to scale their venture. Other Resources: The Ultimate Recruitment Toolkit Online Short Course The Marketing Funding Flywheel Ebook Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: 1 .What do you think is the hardest thing in growing a small business?Sophie believes that the hardest thing in growing a small business is the need to persevere, even when faced with challenges. She emphasizes the importance of continuing to push forward each day, despite feelings of fatigue or doubt, as there is no one else to rely on for the business's success. This constant demand for resilience is a key aspect of the small business journey. 2 .What's your favourite business book that has helped you the most?Sophie's favorite business book that has helped her the most is "Traction" by Gino Wickman. She found the book to be full of valuable insights that have positively influenced her approach to managing and growing her business. 3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business?Sophie recommends exploring various podcasts that are often suggested by others or shared on social media. She appreciates listening to episodes featuring guests she follows. Additionally, she values being part of an amazing coaching group that provides networking opportunities with other brands at a similar stage in their business journey, which she finds immensely helpful for her professional development. 4 .What tool or resource would you recommend to grow a small business?Sophie recommends utilizing AI as a valuable tool for growing a small business. She emphasizes that while AI doesn't replace human creativity, it can serve as a helpful resource for generating ideas and concepts, particularly in marketing. By inputting data and questions into AI, small business owners can expedite their processes and gain insights without needing additional personnel. 5 .What advice would you give yourself on day one of starting out in business?Sophie advises her past self to "just keep going" and assures that the journey will be worthwhile. She emphasizes the importance of perseverance, especially on challenging days, reminding herself that persistence will lead to success over time. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: It's incredible to realize that anything is possible when you're passionate and determined — Sophie Doyle Hiring should never be rushed; finding the right people can make or break your business — Sophie Doyle Every day brings new challenges, but it's those challenges that fuel our growth and innovation — Sophie Doyle

Kari Poppleton is the CEO and founder of Kari Poppleton Consulting, specializing in digital marketing metrics, data and custom dashboards. She is a Certified Director of Operations and Certified Dashboard Designer, serving online business owners, course creators, coaches, e-commerce, and those with memberships and subscriptions, putting the numbers they need to make informed decisions at their fingertips via customized automated dashboards.[Useful Links]WebsiteFacebookInstagramYouTubeShow notes:|00:30| Why you should be tracking data to guide decision-making and not rely on memory or gut feeling.|04:20| The executive tools that everyone needs and Kari uses to analyze key business metrics.|07:11| How overviewing and mapping digital sales platforms helps course creators identify opportunities and missing elements in their strategies.|10:39| Is it sustainable to continue based on tangible success metrics?|15:35| Referrals and networking bring clients, allowing work with creative entrepreneurs to enhance efficiency and impact.|17:19| The story of a former admin professional who became a certified operations director to help businesses improve backend operations and ensure data-driven decision-making.|24:02| Confidence grows by understanding and tracking conversion rates, enabling informed decisions on spending and audience targeting.|33:23|  Continuous growth is common, but businesses need to stabilize periodically to avoid instability and achieve sustainable progress.|36:05| Unique names secure digital presence. Hosted on Acast. See acast.com/privacy for more information.

Alexander Shunnarah, Ed Herman, and John Berry - powerhouses of traditional marketing share their insights on combining traditional and digital marketing approaches to create memorable brands and attract ideal clients. Dominate your market today. Grab a copy of Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  Register now for 'Thrive in 2025: Top 10 Marketing Trends,' an exclusive online masterclass on November 4th. In this exclusive event with Michael Mann and Scale Marketing, learn: How to adapt media strategies with shifting consumption  How to optimize budgets amid rising costs  How to align messaging for better client conversion In today's special episode of Personal Injury Mastermind — LIVE from PIMCON — we successful law firms are leveraging traditional marketing strategies in the modern age. We discuss: Managing attribution challenges in traditional marketing Building brand awareness vs. brand loyalty in legal services The importance of memorability and creating memorable content Developing clear brand messaging for billboards Tips for maintaining brand consistency across different practice areas Leveraging traditional marketing for community engagement Guest Details Alexander Shannara - Founder, Alexander Shannara Trial Attorneys LinkedIn, Instagram, Website Mitri Shatara - Marketing Director, Alexander Shannara Trial Attorneys LinkedIn, Instagram Ed Herman - Managing Partner, Brown and Crouppen LinkedIn, Instagram, Website Jeremy Corray - Executive Vice President, Cool Fire Studios LinkedIn, Instagram, Website John Berry - CEO, Berry Law LinkedIn, Instagram, Website Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro 00:40 Welcome: Future of Traditional Marketing Overview  01:14 Impressions & Impact: Mitri Shatara's Marketing Metrics  02:00 Billboard Evolution: Alexander Shannara's Journey from 2008  03:11 Traditional Marketing Challenges: Cost, Personalization & Attribution  05:28 Brand Awareness vs. Brand Loyalty: The Marketing Evolution  07:29 Modern Marketing Mix: From "Spray and Pray" to Targeted Approach  09:07 Tech Stack Integration: HubSpot & Digital Solutions  11:00 Memorable Marketing: Ed Herman & Jeremy Corray on Creating Connection  14:00 Brand Affection Strategy: Moving Beyond Awareness  15:35 Community Content: Three Lawyers Eating Sandwiches  16:39 Authenticity in Marketing: The Power of Genuine Content  18:00 Finding Your Voice: Working with Non-Natural Performers  20:22 Brand Identity: John Berry on Three-Word Brand Definition  21:00 Veterans First Strategy: Berry Law's Focused Approach  22:05 Billboard Branding: The 2-Second Rule  24:00 Community Integration: Building Brand Through Local Involvement  27:07 Outro Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Can You Get Podcast Downloads Without Actively Marketing It? I often get asked, "What would happen if I didn't promote my podcast at all?" In this episode, I'll share what I found when I tested this out on my podcast between Seasons 1 and 2 of the show. I'll discuss the impact on my downloads, traffic, retention, brand, and social media. I wanted to create a season preview about what the new season will bring while telling you what happens if you neglect podcast promotion. By doing so, I also hope to help you avoid seeing zero downloads on that dashboard—a traumatic scenario for any podcaster. I understand the effort put into creating a show, only to have no listeners can be disheartening. So, let's dive into this topic and discuss a few big changes happening behind the scenes.The Consequences of Not Promoting Your PodcastWhat happens if you decide not to promote your podcast at all? I did a little experiment—I did mention the podcast once in a newsletter—but for almost three months, I didn't promote it on social media or through my newsletter, except for that one time. So, what happened?I looked at the data right before recording this episode and here's what I found:Shift in Platform Use: There was a notable shift in platform use. While Spotify has seen growth among users, especially where Android is more prevalent, my US-based audience primarily uses Apple devices. This shift was surprising and suggests behavioral (or audience) changes among listeners, with Spotify launching new features contributing to this change.Analysis of the Data: Comparing an almost 90-day period of not promoting my podcast to the previous 90-day period, I saw a 30% drop in downloads and unique listeners. This number is interesting as it held consistent across downloads and unique listeners.Impact on Video Content: The impact was also felt on YouTube, where I had lower view durations and 40% fewer views compared to the previous period. Google continued to drive traffic to my podcast pages due to SEO optimizations, ensuring a steady stream of new traffic. However, without promotion, this viewership decreased.Consumption Impact: There was also a decline in consumption, with listeners not engaging as deeply with the episodes. This is consistent with attracting "cold traffic" – new audiences unfamiliar with my content.Inactive Status on Platforms: My podcast showed as inactive on some platforms, which could discourage potential sponsors or new listeners who want active content creators. Despite this, I continued to receive numerous pitches for guest spots, despite not featuring guests for a while.Embracing Major ChangesNow, let's discuss some exciting news I previously shared on Instagram. Initially, I planned for about 20 episodes of solos and interviews, but I've decided against it. I'm moving from Dallas, Texas to Bentonville, Arkansas due to my husband's job! To ensure consistency, I've pre-recorded all content in my office. This means a consistent look and sound for the show - something extremely important if you're trying to create a professional image of your show.The Three M's: Marketing, Metrics, and MindsetThe theme for this season is very strategic: Marketing, Metrics, and Mindset. These elements are crucial and interrelated. During my coaching and consulting sessions, I often see clients benefitting from adjustments in these areas. Here's a peek into the topics we'll cover:Passively Attracting and Converting Listeners: Learn how to enhance your podcast profile and attract listeners without aggressive promotion.Crucial Podcast Metrics: Discover the top three podcast metrics that every business

In this episode Kortney Harmon is joined by Jeff Staats- Partner at Forest City Digital to take a deep dive into the bottlenecks and breakthroughs in marketing processes within the staffing and recruiting industry. Join us as Jeff identifies the critical stages in marketing approvals that hinder campaign launches and offers actionable strategies to mitigate these delays. We'll explore how to harness the power of automation and AI to revolutionize lead generation, personalize outreach, and maintain authentic client relationships amid rapid technological advancements.Jeff shares invaluable wisdom on aligning sales and marketing efforts, emphasizing the importance of measurable metrics over vanity statistics, and the necessity of consistent touch-points to convert prospects. Whether you're navigating the complexities of temporary staffing or executive search, Jeff's insights into creating effective sales funnels and leveraging video emails and mobile strategies are game-changers.___________________Follow Jeffrey Staats on LinkedIn: https://www.linkedin.com/in/jeffreystaats/Check out Forest City Digital's website at https://forestcitydigital.com/To download the Multi-Channel Touch Plan Strategy eBook referenced, please click here. Follow Crelate on LinkedIn: https://www.linkedin.com/company/crelate/Subscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience

Join Paul Jamison as he sits down with Herb Staben and Chris Nelson from CallRail to delve into how their innovative tools are revolutionizing marketing for lawn care businesses. Discover the secrets to leveraging call tracking and analytics to transform inquiries into loyal customers, enhance your marketing strategies, and significantly boost your business growth. Tune in to learn why CallRail might just be the game-changer your lawn care business needs. Equip Expo 2024 Exclusive Discount: Unlock 50% off Equip Expo 2024 tickets with code PAUL - Register Here LCR Summit - Learn More About LCR Summit Louisville Order Your Copy of Paul's New Book on Amazon: How to Build a Thriving Lawn Care Business - Get it here! The Entrepreneurs Guide to Lawn Care Pricing: Get Your Free Guide - Click Here Enhance Your Business Operations: Ready to streamline your workflow and boost efficiency? Discover the CRM software that powers my lawn care business success. - Try Jobber A World of Audiobooks Awaits: Discover the convenience of learning on the go with Audible: Explore Now The Landscaping Bookkeeper: Transform your financial management with the expertise of Megan and Joey Coberly. Learn how at Click Here Lawn Care Life Conference Tickets: The most actionable event you'll attend. Get Your Tickets! Enter to Win Envu Herbicide Product: us.envu.com/coolseasongiveaway Maximize Your Lawn Care Business Potential: Visit Paul's Resource Hub Discover essential resources for growing your business, including contract templates, pricing tools, and the Know Your Numbers E-Course. Explore top industry events, and more at ThePaulJamison.com Enhance Your Business Operations: Ready to streamline your workflow and boost efficiency? Discover the CRM software that powers my lawn care business success. - Try Jobber Elevate Your Online Presence: Your professional website awaits! Begin your journey to a compelling online brand with - Start Your Website Journey w/ Footbridge Media For insurance inquiries, reach out to Duvall Brumby at 770-560-8762 or email duvall.brumby@pninsurance.com The Official Banking Platform for Profit First - Learn more about online banking with Relay - Click Here Relay is a financial technology company, not an FDIC-insured bank. Banking services and FDIC insurance are provided through Thread Bank; Members FDIC. The Relay Visa® Debit Card is issued by Thread Bank pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa® debit cards are accepted.

Ralph and Lauren tackle the ins and outs of measuring success in digital marketing. Today they're talking about the world of metrics, profitability, and client expectations. Together, they break down the difference between revenue and cash collected, explore customer spending patterns, and offer insights on calculating customer lifetime value. With a focus on practical strategies for retention and lifecycle marketing, this episode is a must-listen for anyone looking to refine their approach to digital marketing and drive real results.Chapters:00:00:00 - Welcome to the Perpetual Traffic Podcast00:00:34 - Join Our Engaging Telegram Community00:01:30 - Celebrating Birthdays and Personal Updates00:02:01 - Insights from Mastermind Events and Networking00:04:31 - The Critical Role of Measurement in Digital Marketing00:06:22 - Deep Dive into Metrics and Profitability00:09:47 - Setting Realistic Client Expectations and Generating Quality Leads00:12:15 - The Pitfalls of Relying Solely on ROAS00:18:37 - Revenue vs. Cash Collected: Understanding the Difference00:21:24 - How to Calculate Customer Lifetime Value00:23:02 - Key Profitability Metrics and Setting Business Goals00:26:03 - Strategies for Retention and Lifecycle Marketing00:30:48 - Navigating Challenges with Attribution and ROAS00:32:21 - Maximizing Effectiveness of SMS and Email Campaigns00:36:27 - Integrating Sales and Marketing Data for Better Insights00:39:45 - Evaluating the True Impact of Omni-Channel Marketing00:44:36 - Wrapping Up: Key Takeaways and Final ThoughtsLINKS AND RESOURCES:What Metrics and KPIs Should I Pay Attention to for Effective Performance Measurement and Decision-Making?How Much Can You Afford To Pay To Acquire A Customer? The 5-Step Customer Acquisition Cost FormulaEpisode 106: How Much Can You Afford To Pay To Acquire A Customer?PT on TelegramTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on