Podcasts about wicked reports

Ralph and Lauren welcome back Scott Desgrosseilliers, CEO of Wicked Reports, to dive into the biggest frustrations plaguing marketers today: accurate attribution. Scott unveils his brand-new “5 Forces” framework, a methodology born out of frustration, testing, and maybe a little time on the toilet—but designed to help marketers and entrepreneurs unlock hidden revenue from their existing data. You'll learn why most attribution models fail, what metrics actually drive profits, and how to stop flying blind in your media buying decisions. If you're running multi-million dollar ad spends or just looking to scale smarter, this episode delivers real-world strategies you can implement today.Chapters:00:00:00 - Kicking Off with Ralph, Lauren, and a Dash of Chaos00:00:25 - Pandemic Flashbacks and Entrepreneurial Resilience00:03:33 - Why Most Marketers Are Still Struggling with Attribution00:05:05 - The Wild Origin Story of the Five Forces Framework00:08:17 - Breaking Down the Five Forces That Will Transform Your Ad Game00:24:04 - How Long Should You Wait to See Real Marketing Results?00:28:35 - Lifecycle Marketing: Unlocking Hidden Growth in Your Funnel00:28:59 - Setting Sales Benchmarks That Actually Mean Something00:29:52 - What Most Marketers Forget to Factor In (That Could Kill ROAS)00:31:56 - Decision Logs: The Secret Weapon for Smarter Ad Budgets00:37:49 - Tweaking Traffic, Budget, and Creative for Maximum Impact00:43:23 - Not All Customers Are Created Equal—Here's Why That Matters00:46:21 - Final Thoughts: Why the Five Forces Aren't Just TheoryLINKS AND RESOURCES:Unlock Marketing Clarity with The 5 Forces SystemTier 11 Data Suite5 Forces AITier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Unbounce - Code PT10offFree Snapchat Credits

Scott Desgrosseilliers is the founder and CEO of Wicked Reports, a leading multi-touch marketing attribution software for SMBs who use paid online advertising. Scott is a data and analytics expert who saw the costly limitations of simple performance reports from popular ad platforms.  Wicked Reports was started as a bootstrapped software company in 2016 to serve smaller companies that spend millions on digital ads and other marketing, including email, SEO, and digital events. Determining which marketing activities drive incremental revenue is a tricky puzzle to unravel, but the payback of those insights is huge.  Scott raised a little angel funding and a little SaaS debt and is still going strong with 28 employees and is figuring out their growth and retention puzzle to accelerate growth. Quote from Scott Desgrosseilliers, founder and CEO of Wicked Reports "We had offers, and we could have raised VC funding early on, but then the growth rate we would have had to hit was too high, which didn't make sense for our business. "A competitor of ours took $20 million from a similar VC, and then they had to cut a third of their team. I'm not saying anything against them. They have a nice product and they seem like good guys. They hired a ton of people and didn't hit the growth number, so they had to whack a bunch of them. "Money isn't always the answer. I'm sure there are cases where it solved all sorts of problems, but most VCs want to invest when you already have growth and net revenue retention at 120% when the efficient growth problem's already solved!" Links Scott Desgrosseilliers on LinkedIn Wicked Reports on LinkedIn Wicked Reports website Podcast Sponsor - Full Scale This week's podcast is sponsored by Full Scale, one of the fastest-growing software development companies in any region. Full Scale vets, employs, and supports over 300 professional developers, designers, and testers in the Philippines who can augment and extend your core dev team. Learn more at fullscale.io. The Practical Founders Podcast Tune into the Practical Founders Podcast for weekly in-depth interviews with founders who have built valuable software companies without big funding. Subscribe to the Practical Founders Podcast using your favorite podcast app or view on our YouTube channel. Get the weekly Practical Founders newsletter and podcast updates at practicalfounders.com/newsletter.

Ralph is sharing an episode he was on of ‘Living the Red Life' with Rudy Mawer. In this episode, Ralph breaks down a powerful case study showing how his team discovered $2.4 million in revenue from a $500,000 ad spend using the Tier 11 Data Suite. They discuss the importance of attribution tracking beyond Meta's standard 7-day and 28-day reporting windows, particularly for high-ticket offers with long sales cycles. Ralph shares how a strategic offer—a free Botox injection—led to upsells worth thousands of dollars, but only became visible through long-term attribution tracking tools like Wicked Reports. They also touch on the challenges of managing data across multiple disconnected CRMs, the evolving complexity of advertising in 2024, and the critical role of understanding lifetime customer value. This episode is a must-listen for marketers navigating multi-channel ad strategies and long buyer journeys.Chapters00:00 – The Starting Gate: Where Strategies Take Shape00:05 – $500K Input, $2.4M Output: The Revenue Alchemy01:56 – The Two-Step Secret: From Small Ticket to Big Wins02:57 – Digital Detective Work: Tools That Reveal the Invisible03:56 – MOBU Unlocked: A New Era in Ad Buying04:24 – Rudy's Red Pill: Marketing in 202505:41 – Chaos to Clarity: Multi-Channel Mastery11:18 – The Attribution Game: Third-Party Tools Exposed18:09 – Botox & Big Numbers: The Case Study Playbook24:31 – The Crystal Ball: Marketing's Future Revealed25:08 – Lessons from the Trenches: Ralph's Business Playbook30:31 – The Final Frame: Key Takeaways Locked InLINKS AND RESOURCES:Get started with business tools from MetaAirSculptAbout attribution windows in Meta Ads ManagerAbout attribution windows in Meta Ads ManagerAbout Meta Ads ReportingTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this...

Ralph and Lauren talk about the challenges of Meta's audience segmentation and how to drive better results by focusing on new customer acquisition. Joined by Scott Desgrosseilliers, they break down key marketing performance indicators and share strategies for building effective funnels, analyzing traffic, and optimizing campaigns. With insights into attribution, trends, and preparing for Black Friday, this episode provides practical tips for scaling traffic and improving return on ad spend. Plus, listeners get an exclusive offer from Wicked Reports to take their marketing to the next level.Chapters00:00:00 - Unlock $1,000 in Value with Wicked Reports00:01:00 - Welcome to Perpetual Traffic from Boston and Portugal00:02:27 - Scott Desgrosseilliers Breaks Down Marketing Metrics Magic00:07:02 - Meta's Audience Segmentation: A Double-Edged Sword?00:12:26 - Building a Winning Funnel Block by Block00:18:47 - How Meta's AI May Be Limiting Your Campaign Reach and What You Can Do About It00:25:04 - Traffic Columns: What You Need to See for Growth00:26:43 - Attribution Woes: Are Your Numbers Lying?00:27:29 - Current Trends and Cost Insights You Can't Ignore00:28:24 - The Power of New vs. Repeat Customers in Scaling00:30:50 - Delayed Conversions: Hidden Value in Your Data00:32:44 - Optimizing Your Strategy for Fresh Traffic and Sales00:36:26 - CAC to LTV: Unlocking the Growth Formula00:38:30 - Getting Ready for Black Friday: What You Must Know00:40:25 - Wicked Reports' $1,000 Offer to Accelerate Your SuccessLINKS AND RESOURCES:WICKED REPORTS + PERPETUAL TRAFFICGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeAbout Advantage lookalikeEpisode 625: The Proven “2-Step Method” to Fool The Google Algorithm & Scale Your Campaigns with John MoranGet more people to your website.Episode 624: How to Maximize Your Black Friday/Cyber Monday Feeding Frenzy NOWTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on

Ralph Burns, Lauren Petrullo, and Scott Desgrosseilliers talk about how to measure marketing success using specific performance indicators. They break down the importance of tracking new website visits, the cost of acquiring new customers, and how to use tools like Wicked Reports to make smarter decisions with ad spend. The conversation also touches on how to balance cold and warm traffic, and how these metrics can guide a company's growth strategy. If you want to understand how data can improve your marketing and boost results, this episode offers practical insights you can start using right away. Chapters00:00:00 - Unlock Your Exclusive $1,000 Data Science Offer00:01:05 - Welcome to the Perpetual Traffic Podcast!00:01:43 - Meet Scott Desgrosseilliers: The Marketing Data Master00:02:30 - Breaking Down Marketing Performance Indicators (MPIs)00:03:22 - Why New Website Visits Are Your Secret Weapon00:05:26 - Step-by-Step: Setting Up Wicked Reports for Success00:08:33 - Mastering Wicked Reports: How to Drive New Visits00:12:15 - Exploring the Role of AI in Driving New Website Traffic and Conversions00:18:32 - Warm Traffic Secrets Inside PMAX Campaigns00:19:39 - The Untapped Power of Cold Traffic00:20:40 - Essential Metrics for Forecasting and Budgeting00:22:59 - Spend Smart: Optimizing Your Ad Budget with Data00:24:46 - Making Smarter Decisions with Wicked Reports00:29:08 - Campaign Analysis: Performance Over Time00:36:57 - Wrapping Up: Final Thoughts and a Special OfferLINKS AND RESOURCES:WICKED REPORTS + PERPETUAL TRAFFICGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeWicked ReportsTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Ralph Burns and Scott Desgrosseilliers, CEO of Wicked Reports, talk about the impact of iOS 17 on Google Ads and Meta Ads, focusing on privacy-related changes. iOS 17 introduces enhanced privacy settings that allow users to browse with more privacy. However, this can strip away the Click IDs in specific applications like Messenger and Mail, making it challenging for marketers to track and target iOS users effectively. Listen to this episode and discover how these changes may result in less relevant and more annoying advertising, affecting the overall advertising world.More about Scott and Wicked Reports:Scott Desgrosseilliers: / scottd71 Wicked Reports: https://www.wickedreports.com/This clip is from The Perpetual Traffic Podcast, watch the entire episode here: How to Hack the iOS 17 Tracking Parameters with Scott Desgrosseilliers | Perpetual Traffic EP 529: • How to Hack the iOS 17 Tracking Param... Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok -

Wicked Reports shares how one of their clients, MyPhoto, got a lot more leads and higher revenue by using the low tROAS strategy! If you're looking for more proof of why low tROAS works, this is it. Huge thanks to Matthew Louros and Scott Desgrosseilliers for sharing this with us! Need custom photo magnets, acrylic blocks, and photo gifts for any occasion? Check out https://www.myphoto.com/ Want to identify the most effective marketing channels and optimize your campaigns for better results? Check out Wicked Reports: https://www.wickedreports.com/Related video:

Thanks to our incredible episode sponsor: ⁠⁠Commerce Is Digital⁠⁠⁠ (⁠⁠⁠https://commerceisdigital.com⁠⁠⁠) for their special offer of 10% off ANY eCommerce course when using coupon code EE_PODCAST

Ralph is joined by Scott Desgrosseilliers, the CEO of Wicked Reports, to navigate the complex landscape of legal tracking in marketing and discuss the hurdles and resolutions in sustaining visibility and compliance. They uncover the subtleties of conversion attribution, emphasizes the significance of deciphering the buyer's journey, and presents strategies to counteract the limitations set by tech behemoths like Apple. Scott and Ralph share a trove of knowledge on segmentation, the efficacy of dedicated landing pages, and the pivotal role of UTMs in optimizing tracking capabilities. Chapters:00:00:00 - Overcoming iOS 14.5 Challenges: Strategic Solutions for Marketers in Tracking and Attribution00:04:58 - Maximizing Impact: The Critical Role of 28-Day Window Tracking in Meta Platforms for Marketers00:07:30 - Advanced Attribution Mastery: Leveraging Wicked Reports to Optimize Ad Campaign Potential00:10:05 - Deciphering the Implications of iOS 17: A Deep Dive into Apple's Privacy Developments00:15:29 - Preparing for the Ad Apocalypse: Strategies to Combat the Surge of Irrelevant Ads00:20:26 - Simplifying Redirect Links: Effective Solutions for Email Link Tracking Dilemmas00:23:39 - Strategic Solutions: Addressing and Overcoming Tracking Hurdles00:26:03 - Precision and Insight: The Essential Role of Accurate Tracking and Reporting in Business ExpansionLINKS AND RESOURCES:Wicked Reports Tiny URLEpisode 289: Digging Deeper: What You Can Do Right Now To Prepare For IOS 14Episode 102: Facebook's Offline Events: The New Way To Track The UntrackableTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 CaAMP Schedule a Call

We dive into the world of full funnel content marketing and organic growth strategies. Our team from Tier 11 share their insights and experiences on how they transformed a client's business by leveraging content marketing and tracking their results using Wicked Reports. We explore the importance of attribution and accurate data in driving successful advertising campaigns while providing real-life examples and success stories. Join us as we uncover the power of content marketing and its role in brand building and business growth.Chapters:00:00:00 Dive into Full Funnel Content Marketing Insights00:01:00 Journey of Transforming a Business through Content Marketing00:06:46 Collaborative Boost: Content Strategies amidst Regulatory Pressure00:09:45 Authenticity: The Heart of Effective Content Marketing00:13:46 Maximizing ROI: The Magic of Blog Posts & Lead Magnets00:16:57 Telemarketing's Evolution: A Shift to Gentler Tactics Amidst Legal Concerns00:19:02 Ethical Credit Repair: Profitability Meets Morality00:21:21 Tracking & Attribution: Unraveling the True Source of Success00:24:38 Navigating Middle-Funnel Attribution in Advertising Campaigns00:30:10 Deep Dive: Full Funnel Content Marketing vs. Google Ad Limitations00:32:19 Harnessing Data Analytics: The Key to Exponential Growth00:36:15 Breakdown: Revenue Generation and Strategic Campaign PlanningLinks and Resources:Tiereleven.comGet your queries answered here: hi@tiereleven.comThanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

John & Casey discuss which platforms you SHOULD & SHOULD NOT focus on for content marketing efforts.___Today's Sponsors:Increase Ecommerce Average Order Values In Minutes with Monk Commerce: https://www.monkcommerce.com/Find out which ads are Shaq, which ones are Kobe, and which ones should be cut with Wicked Reports: https://www.wickedreports.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Trends, tips, and tactics for the modern marketer. Topics range from Live Selling to Influencer Seeding.___Today's Sponsors:Increase Ecommerce Average Order Values In Minutes with Monk Commerce: https://www.monkcommerce.com/Find out which ads are Shaq, which ones are Kobe, and which ones should be cut with Wicked Reports: https://www.wickedreports.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Follow these quick & easy steps to maximize the Average Order Value of your ecommerce store! Featuring Eric Haim.___Today's Sponsors: Increase Ecommerce Average Order Quickly & Easily with ReConvert: https://www.reconvert.io/Find out which ads are Shaq, which ones are Kobe, and which ones should be cut with Wicked Reports: https://www.wickedreports.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's episode is all about how important marketing attribution is for your business. Join Scott Desgrosseilliers, CEO of Wicked Reports, and your Co-Hosts Travis Ketchum and Chris Bruno.In the episode, we talk about : The importance of attribution and how it's changing.The shift from last-click attribution to last-sales attribution.How long does your sales cycle look like?How do you balance what your clients want vs what they need?We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the description.And here's the link to our Free "Check Out The Tech Stack" Download.A huge thank you to Social INK & Campaign Refinery for making this podcast possible. Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook and LinkedIn to share your thoughts.

Welcome — On this episode of ModCom, John picks the brain of social media marketing expert Neal Schaffer as they explore the landscape of Influencer marketing particularly in the the B2B space.Checkout Neal's podcast, "Your Digital Marketing Coach with Neal Schaffer" here: https://podcast.nealschaffer.com/___Today's Sponsors: Increase Ecommerce Average Order Values In Minutes with Monk Commerce: https://www.monkcommerce.com/Find out which ads are Shaq, which ones are Kobe, and which ones should be cut with Wicked Reports: https://www.wickedreports.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we're talking with Sonya Robinson.Sonya is a creator and influencer with a small, but engaged following of less than 20k across all her platforms. But even with that few followers, she is walking you through how she makes over 6-figures per year as a UGC content creator and creative strategist. ___Today's Sponsors: Increase Ecommerce Average Order Values In Minutes with Monk Commerce: https://www.monkcommerce.com/Find out which ads are Shack, which ones are Kobe, and which ones should be cut with Wicked Reports: https://www.wickedreports.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Scott Desgrosseilliers, CEO of Wicked Reports and Justin Brenner deep dive into how to retain clients using full funnel marketing attribution.

Today we're talking with Zoey Kahn the host of one of the best Ecommerce podcasts out there, "What's Your Biggest Oopsie?" (@OopsiePodcast )Besides being on the Customer Experience team at Chomps, Zoey is also a content creator herself. Today we're talking about how the tools of the trade have gotten harder and harder for both content creators and brands, and her practical advice for people starting out. Zoey also talks about her journey as a creator, and how she both blends and separates her career with her personal brand. ___Today's Sponsors: Increase Ecommerce Average Order Values In Minutes with Monk Commerce: https://www.monkcommerce.com/Find out which ads are Shack, which ones are Kobe, and which ones should be cut with Wicked Reports: https://www.wickedreports.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Van Oakes was actually our partner at Explosive Growth Marketing before the exit.We trust him more than almost anyone on the topic of influencer marketing and growing a loyal and passionate audience.Today he wants to talk about why influencer marketing is so important and what influencers and creators should be doing to own the audience they're building.This is gonna be a fun conversation.___Today's Sponsors:Increase Ecommerce Average Order Values In Minutes with Monk Commerce: https://www.monkcommerce.com/Find out which ads are Shack, which ones are Kobe, and which ones should be cut with Wicked Reports: https://www.wickedreports.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I'm talking to @CTtheDisrupter in this live recording of the Modern Commerce Podcast.We're talking about his story of how he went from Heroin addict to driving hundreds of millions of dollars in revenue.We're also talking about why he decides to have such a controversial public persona.We'll also debate about some topics that he's passionate about including return on ad spend; the advice people give in the marketing industry; and why he is so passionate about bidding on Facebook ads.___Today's Sponsors: Increase Ecommerce Average Order Values In Minutes with Monk Commerce:https://www.monkcommerce.com/Find out which ads are Shack, which ones are Kobe, and which ones should be cut with Wicked Reports:https://www.wickedreports.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we'll discuss the future of marketing, entrepreneurship, and influencers with our guest Jesse Pujji.Don't forget to rate & review — Thanks for listening!-----Today's Sponsors:Increase Ecommerce Average Order Values In Minutes with Monk Commerce: https://www.monkcommerce.com/Find out which ads are Shack, which ones are Kobe, and which ones should be cut with Wicked Reports: https://www.wickedreports.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we're talking about how we grew our podcast and YouTube channel in the early days. Between our two shows we drive about 75,000 downloads/views per month. We'll discuss: - Podcast promotion tactics that have worked- Tactics that haven't worked- Some of our favorite tools- The two main things that unlocked massive growth for us- The one thing we thought would unlock massive growth but didn't. -----Today's Sponsors: Increase Ecommerce Average Order Values In Minutes with Monk Commerce: https://www.monkcommerce.com/Find out which ads are Shack, which ones are Kobe, and which ones should be cut with Wicked Reports: https://www.wickedreports.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In our new episode, I will discuss with Scott Desgrosseilliers about Wicked Reports' spot on the industry, about how the program's tracking works, about how it differentiates itself from its competitors, and about Scott's opinion on several Facebook related subjects, including his reaction on my way of optimization!

Jess is an absolute master of coming up with marketing strategies, copy, and messaging that makes a company stand out as unique and different... even if it's not. He's here to breakdown how he does that and how you can apply his principals to your company. Don't forget to rate & review — Thanks for listening! Watch this episode on YouTube now! -- Sponsors -- Find out which ads are Shack, which ones are Kobe, and which ones should be cut with Wicked Reports: https://www.wickedreports.com/ Increase your Average Order Value in minutes with Monk Commerce:  https://www.monkcommerce.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we are talking with Scott Desgrosseilliers from Wicked Reports about how to know what is working in your business. In the world of online marketing it can be difficult to know what marketing activities are driving the results you want and which ones aren't. We get into that topic with Scott and we talk about how that relates to future success as well. Thanks for listening — Don't forget to Rate & Review! Watch this episode on YouTube now >>   Learn more about your ad choices. Visit megaphone.fm/adchoices

Scott Desgrosseilliers, CEO of Wicked Reports and Justin Brenner dive in and look at uncovering the hidden ROAS with MOF traffic.

If you are feeling overwhelmed by marketing trends and the current social media landscape, then today's episode is for you. Our guest, Andrew Gottlieb, is an expert in digital marketing and joins us to share his insights on essential marketing trends, along with what small businesses need to know and how best to capitalize on current trends in social media. Andrew has a host of credits to his name, not the least of which is being the Founder & CEO at No Typical Moments, a highly specialized digital marketing agency that serves purpose-driven businesses with a focus on having a positive social impact. He is also the co-author of The Two-Week Notice and has an extensive list of testimonials praising his many years of client work.   In our conversation, Andrew breaks down the key concepts in social media and digital marketing that small businesses need to understand. He offers a roadmap on how to navigate various subjects, from the tracking issues caused by the Apple iOS14 update to how businesses should respond to the rise of TikTok. He also explains why you shouldn't commit to a single social platform, the best tools for taking control of your tracking, and why going the extra mile for your client is a fantastic way to define your brand. While social media has given small business owners more advertising power than ever before, it has also required an entirely new skill set that constantly needs to be updated. Andrew has gained a wealth of knowledge from his years of experience and offers listeners a host of key insights and valuable tools that can help them thrive in the next phase of their marketing journey. If you're tired of feeling overwhelmed by digital marketing and social media, then you won't want to miss this informative and insightful conversation on all things digital marketing and social media.   Key Highlights From This Episode:   Andrew unpacks the pitfalls of being committed to one social media platform. [05:05]  The unique opportunity that businesses, entrepreneurs, and creators currently have to build a following on TikTok. [11:27] Andrew's advice on how to determine whether you should use your resources to be on TikTok as a small business or entrepreneur with limited resources. [14:14] What to do if you're experiencing FOMO from not posting on TikTok. [15:13] Examples of the demographics of social media platforms and how they shift over time. [15:46] A breakdown of how to study TikTok to help you position your brand. [18:51] Andrew's recommendations on which tools to use to figure out your tracking if you are marketing on platforms like Facebook. [21:06] How to distinguish between your brand, marketing, and sales. [25:44] The importance of reputation and how to build a strong brand by showing up for your customers. [27:44] Andrew's advice to small business owners who want to become more aligned with the people they want to help. [33:34]   For More Information:  Andrew Gottlieb Andrew Gottlieb Email Andrew Gottlieb on LinkedIn Andrew Gottlieb on Instagram Andrew Gottlieb on Facebook No Typical Moments The School for Humanity   Links Mentioned in Today's Episode:  Be sure to check out Andrew's book The Two-Week Notice Use Google Analytics to measure and track your advertising ROI Discover how advanced software like Wicked Reports can help you uncover critical data insights for all of your paid marketing activities Implement Facebook's Conversion API (CAPI) to gain fresh insight into your analytics Start your 10-hour learning journey in understanding marketing and branding with The Digital Marketer and Gary Vaynerchuck on YouTube   Ready to Take Your Professional Life and Leadership to the Next Level? Become The Most Powerful You! 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So you just shouldn't be married to one platform being the be-all and end-all for the next 40 years.” — Andrew Gottlieb [0:07:46] “What's happening on TikTok right now is exactly what happened to you (Kathy) on LinkedIn in 2014. It's really a supply and demand equation that's going. There's not enough content creators on the app right now. But the number of users who are downloading TikTok is just skyrocketing.” — Andrew Gottlieb [0:11:34] “You have a unique moment in time to capitalize on building a follower base on TikTok right now.” — Andrew Gottlieb [0:11:59] “Rein in your FOMO. And just be aware that eventually over time, Tik Tok is going to have an older demographic.” — Andrew Gottlieb [0:15:46] “I think when you have a good reputation, you have good branding, and good marketing that's getting your business out there in a really genuine and authentic manner, it allows the business to come to you versus you having to be on the hunt, going door to door.” — Andrew Gottlieb [0:29:30]   Watch our Finding Brave episodes on YouTube! Don't forget – you can experience each Finding Brave episode in both audio and video formats! Check out new and recent episodes on my YouTube channel at YouTube.com/kathycaprino. And please leave us a comment and a thumbs up if you like the show!

Over half of revenue generated by businesses come from repeat customers so without systems in place for post-purchase retention, you’re surely losing a lot of money. Today, I have with me Kiril Kirilov, Co-Founder of Rush, an automated, state-of-the-art shipment tracking app for Shopify that helps drop shippers, brand owners, and agencies increase their AOV and LTV. Kiril shares with us valuable insights on how to effectively use the data that you get from your sales to convert one-time buyers into loyal paying customers. Tune in to this episode to learn how you can improve your marketing strategies with the right understanding of your business numbers! Episode Highlights: Introduction [00:00] How Kiril found his way to drop shipping [01:35] The story behind Kiril’s LinkedIn profiles [04:07] Kiril’s simple strategy for increasing LTV [05:01] A tip from Kiril on sustaining a buyer’s attention after a purchase [8:40] How Rush shows recommended products based on a customer's order [13:05] Staying on top of carrier delays [16:18] Just some crazy guys using some crazy techniques [22:41] Some parting insights on improving your sales [25:50] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Rush’s Website (https://www.rush.app/) About our Guest: Kiril Kirilov is the CEO of Rush, a Shopify shipping software that helps drop shippers, brand owners, and agencies increase their AOV and LTV. Kiril specializes in customized branded tracking pages and smart shipping notifications to help businesses convert one-time buyers into loyal customers. Connect with Kiril through the Rush app and LinkedIn. Optimize Your Business’ Potential and Increase Marketing ROI If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. Are you serious about growing your ecommerce brand? Work with us at Wicked Reports. Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://www.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Do you struggle to maximize customer acquisition for your SaaS company through paid advertising? Zammo Digital Founder Aaron Zakowski, who specializes in growing trial and demo signups for fast growing b2b SaaS companies, will help you out with your problem in this episode. Aaron talks through the ad strategies his company uses to generate more quality leads and how his company works on the variety of online channels they use. Aaron unloads tons of valuable insights on growing SaaS and ecommerce businesses in this episode so tune in now! Episode Highlights: Introduction [00:00] Aaron’s life before Zammo Digital [01:08] How Aaron ended up with SaaS as his niche [02:22] What people in SaaS struggle the most with [03:38] Google ads vs. Facebook ads: Scaling based on buyer intent [5:25] What Zammo Digital does to ensure the quality of leads they get [6:55] SaaS strategies that work best for Zammo Digital [8:32] How Zammo Digital deals with the different digital channels they use [11:45] The impact of the Apple-Facebook data wars on Zammo Digital [15:15] Aaron’s view of the iOS 15 updates and how they are preparing for it [18:55] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Zammo Digital’s Website (https://zammodigital.com/) About our Guest: Aaron Zakowski is the founder of Zammo Digital, a company that uses sponsored social and PPC marketing to help SaaS, Ecommerce, and other businesses accelerate growth. Aaron also hosts the SaaS Marketing Superstars Podcast, where he dives into growth strategies from some of the fastest-growing SaaS companies. Connect with Aaron through his website and LinkedIn account. Optimize Your Business’ Potential and Increase Marketing ROI If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. Are you serious about growing your ecommerce brand? Work with us at Wicked Reports. Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://www.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

In order to grow your sales, you have to measure your marketing. And just any kind of analytics won’t do; you have to have analytics that you can rely on. Today, I have with me MeasurementMarketing.io Co-Founder Chris Mercer to dive into the real essence of having the proper data analytics in ecommerce. Chris also shares his company’s best measurement practices and the challenges he encountered in his years of marketing tracking experience. Tune in to this episode to learn how you can improve your marketing strategies with the right understanding of your business numbers! Episode Highlights: Introduction [00:00] Why you don’t have to measure every action taken on your website [01:29] How Chris started with measurement marketing [02:58] The beauty of prioritizing measurement in doing business [06:13] Common false beliefs about measurement [8:20] Understanding customer behaviors through measurement marketing [16:05] MeasurementMarketing.io’s framework in delivering its services [18:17] Why data isn’t about the numbers [24:57] Challenging tracking projects that Chris had [28:03] Chris’ perspective on delayed conversions [33:39] Chris’ take on the drama between Apple and Facebook [36:14] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Measurement Marketing’s Website (https://measurementmarketing.io/) About our Guest: Chris Mercer is the co-founder of MeasurementMarketing.io with 20+ years of experience in sales, marketing, and training from speed reading to sales management. He is a top contributor and speaker at several analytics and optimization conferences and blogs, including ConversionXL, Content Jam, DigitalMarketer, Traffic & Conversion Summit, and Social Media Examiner. Get in touch with Chris through LinkedIn. Optimize Your Business’ Potential and Increase Marketing ROI If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. Are you serious about growing your ecommerce brand? Work with us at Wicked Reports. Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

While increasing your traffic can result in more sales, it's just as crucial to have effective conversion rate optimization tactics to transition your existing traffic into paying clients. Today, I have with me Conversion Fanatics President Justin Christianson to give a tighter grasp of the Conversion Rate Optimization (CRO) practice. Justin shares effective CRO strategies that his company uses which will definitely help you strategize accordingly in scaling your business. Join our discussion by tuning in to this episode! Episode Highlights: Introduction [00:00] How Justin got into the field of CRO [01:08] The type of data Justin had when he started [03:15] The evolution of Conversion Fanatic’s service delivery [04:34] Misconceptions about the CRO practice [7:43] Conversion Fanatic’s framework in doing CRO [12:39] Impact of traffic’s quantity and quality to Conversion Fanatic’s tests [19:22] Adaptability of Conversion Fanatic’s CRO strategies [23:01] CRO as a science and a guessing game [28:07] Tools and teams that make up a CRO project [29:48] Parting life and ecom lessons from Justin [33:38] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Conversion Fanatic’s Website (https://conversionfanatics.com/) Get a copy of “Conversion Fanatic: How To Double Your Customers, Sales & Profits With A/B Testing” by Justin Christianson (https://conversionfanatics.com/book) About our Guest: Justin Christianson is the Co-Founder and President of Conversion Fanatics, a full-service conversion rate optimization firm that's helped hundreds of businesses improve their performance, including Burt's Bees, Snow, NBC Sports, Dr. Axe, and many others. Justin is also the author of the #1 Bestselling book “Conversion Fanatic: How to Double Your Customers, Sales, and Profits with A/B Testing.” Connect with Justin at One Spot Social. Optimize Your Business’ Potential and Increase Marketing ROI If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. Are you serious about growing your ecommerce brand? Work with us at Wicked Reports. Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Starting your own niche is an extremely risky move. But once you’ve found the perfect recipe to make it work, overwhelming results are sure to go your way. Today, I have with me Alanna Kaivalya, a pioneer in the online yoga teaching industry, to show us how setting your own business breakthroughs is possible. Alanna and I talk through her journey to becoming an award-winning marketer, from the amazing impacts of her yoga practice on how she runs her business to her takeaways in growing her online yoga teaching business. Tune in to this episode now and who knows? You could be the next industry leader showing up in business podcasts. Episode Highlights: Introduction [00:00] Alanna’s beginning in the online yoga teaching business [01:33] Beyond the mat: Yoga’s impact on running a business [05:41] How Alanna markets her online yoga teaching business [12:00] Alanna’s go-to sales funnel [15:20] How Alanna handles copywriting for her business [16:43] Alanna’s preferred ad-buying platforms and strategies [17:50] Publishing platforms for Alanna’s books [19:51] Alanna’s biggest learnings as a professor [22:13] Alanna’s tip on doing her sacred sound practice [27:37] The power of breath control in a meditation practice [30:05] Testings and iterations that Alanna took in growing her business [32:37] A nugget of wisdom from Alanna [34:43] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Alanna Kaivalya’s website (https://alannak.com/) About our Guest: Alanna Kaivalya is the founder of the Spiritual Leadership Institute, the world's first higher-education training program dedicated to yoga psychology's cutting-edge field. They offer the skills, methods, and tactics needed to enter into one's purpose as a spiritual leader, allowing them to use their gifts to make a significant difference in the lives of others. Connect with Alanna on her website. Optimize Your Business’ Potential and Increase Marketing ROI If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. Are you serious about growing your ecommerce brand? Work with us at Wicked Reports. Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/See omnystudio.com/listener for privacy information.

Scaling in ecommerce is no easy job. But if you have a tight grasp of which aspects you should focus on in your business, you’re surely going to thrive. Today, I have with me Ecommerce Badassery CEO/Founder Jessica Totillo Coster, an ecommerce and email marketing strategist who shares actionable steps for traffic, sales, and profit in putting up a successful ecom store. Jessica talks about everything that she learned the hard way in her past experience so that you don’t have to go through the mistakes that she made. What are you still waiting for? Jump into the episode now. Episode Highlights: Introduction [00:00] Jessica’s business food for thought [02:34] Business pains that Ecommerce Badassery heals [03:21] When to focus on customer retention and acquisition [07:12] Diagnosing your marketing platforms individually [9:51] What really matters in an email marketing campaign [12:03] Search Engine Optimization 101 with Jessica [15:31] Jessica’s time as the only employee of a 7-figure ecom store [24:57] Recreating in-person experience on the internet [30:31] Ways to grow your business according to Jessica [33:08] Jessica’s checklist of optimization [36:09] What Jessica thinks about the latest iOS updates [39:14] Why your business is not about you [43:03] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Ecommerce Badassery (https://ecommercebadassery.com/) About our Guest: Ecommerce Badassery CEO/Founder Jessica Totillo Coster is an ecommerce and email marketing strategist who uses data and experience to help boutique owners and product entrepreneurs figure out the next best step in their business. Connect with Jessica through her LinkedIn account. Optimize Your Business’ Potential and Increase Marketing ROI If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. Are you serious about growing your ecommerce brand? Work with us at Wicked Reports. Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Is iOS 15 really the death of attribution and tracking? For today’s special episode, I tackle what’s actually happening in iOS 15 and its impact on marketers. I also share how you can gain a significant advantage over your competitors from this update. Find out how you can get ahead by tuning in now! Episode Highlights: 1.Introduction [00:00] 2. The new Apple mail privacy protection [01:59] 3. Cross-site tracking prevention in Safari [03:58] 4. Changes in the iCoud+ [06:53] a.) The “hide your email” feature [07:12] b.) The private Relay technology [09:18] 5. Is iOS 15 really a problem? [11:57] 6. Why iOS 15 can actually be an edge for you [13:26] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Optimize Your Business’ Potential and Increase Marketing ROI If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. Are you serious about growing your ecommerce brand? Work with us at Wicked Reports. Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Many marketing emails struggle to convert, not because of an uninteresting offer but because entrepreneurs fail to provide a human touch to their digital pitches. Today, I have with me the best person to consult on this important subject - Jimmy Kim, CEO of the email and SMS marketing platform, Sendlane. Jimmy gives his takes on marketing challenges and issues such as the effects of iOS updates. He also shares valuable lessons that he has gained from his years of marketing experience. This episode will surely give you fresh views on how you can effectively market your brand so tune in now! Episode Highlights: Introduction [00:00] Sendlane’s road to where it is today [01:00] The use of SMS in marketing [03:57] Jimmy’s biggest lessons in digital marketing and life [7:04] How Sendlane tailors its marketing strategies based on data [10:02] Attribution points in digital marketing [14:05] Sendlane’s framework for solving challenges in ecom [20:39] Jimmy’s take on marketing platforms’ evolution [25:47] Content marketing’s part in Sendlane’s growth [32:56] Disrupting people and capturing them while they’re interested [38:02] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Request a demo with Sendlane (https://www.sendlane.com/) About Our Guest: Jimmy Kim is the founder and CEO of Sendlane, an SMS and Email marketing support company that serves over 1,700 clients. Connect with Jimmy through his email. Optimize Your Business’ Potential and Increase Marketing ROI If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. Are you serious about growing your ecommerce brand? Work with us at Wicked Reports. Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Using people’s fear of missing out has proven to be a very effective marketing strategy over time. But good strategies should not have to dwell on the negativity of fear. So how do you create a sense of urgency on consumers without having to sacrifice your own business’s integrity? Today, I have Jack Born, founder of Deadline Funnel, to discuss the practical uses of urgency in marketing. Jack shares how Deadline Funnel helps entrepreneurs and businesses increase their sales and lead conversion by automating the deadline of their offers to their prospects. Join our conversation to know how you can give that extra motivation to your leads to avail your products and services. Episode Highlights: Introduction [00:00] How Jack got into the digital marketing space [00:52] Jack’s experience working with Perry Marshall [06:51] Deadline Funnel’s backstory and the problems it solves [12:16] How Deadline Funnel works and integrations you can do with it [17:38] Deadline Funnel’s coupon code functionality in ecommerce [21:59] The Zapier of Urgency [28:46] The value of email integration with Deadline Funnel [31:06] A tip on when you can send multiple emails at a time [32:05] Being brave for once in marketing automation [34:05] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Visit the Deadline Funnel’s Website (https://www.deadlinefunnel.com/) Get a copy of Perry Marshall’s “80/20 Sales and Marketing” (https://www.amazon.com/8020-Sales-and-Marketing-audiobook/dp/B00KSI46WM/) About Our Guest: Jack Born creates software that helps entrepreneurs maximize their sales through marketing automation. He’s the technical founder of DeadlineFunnel.com , SurveyFunnnel.io , BoxshotKing.com , and AW Pro Tools. Jack also created the Tactical Triangle concept which author and thought leader, Perry Marshall covered in detail in Chapter 6 of his bestselling “80/20 Sales and Marketing” book. Connect with Jack Born through Deadline Funnel’s Twitter and Facebook pages. Optimize Your Business’ Potential and Increase Marketing ROI If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. Are you serious about growing your ecommerce brand? Work with us at Wicked Reports. Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

While putting up a Shopify store is not rocket science, making your shop and products stand out can be very difficult. In today’s episode, I have Chase Clymer who co-founded Electric Eye, a company that helps businesses thrive by turning strategic design, development, and marketing decisions into Shopify-powered sales machines. Chase shares with us the framework that his company uses in dealing with KPIs and building funnels. He also talks us through the matters he takes into consideration when finding a product-market fit. Tune in to the episode now to learn how you can set your ecom store up for more sales. Episode Highlights: Introduction [00:00] What Chase’s agency Electric Eye does [03:04] How Electric Eye helps Shopify store owners [05:50] The framework Electric Eyes uses to analyze KPIs [9:53] Selling without sounding like you’re trying to sell [13:30] Figuring out what product to offer as an upsell [16:52] The hardest part in doing ecom according to Chase [18:45] Chase’s procedure for building a funnel [19:47] Chase’s take on IOS 14’s impact on marketing [23:36] Electric Eye’s go-to system for helping their clients [25:45] What’s next for Chase and Electric Eye in Q4 2021 [27:11] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Electric Eye (https://electriceye.io/) About Our Guest: Chase Clymer is the Co-Founder of Electric Eye, a group of Shopify Experts that scales businesses by creating Shopify-powered sales machines from strategic design, development, and marketing decisions. Chase is also the host of Honest Ecommerce, a weekly podcast that provides endless resources on ecommerce development. For more of Chase’s ecom insights, subscribe to his podcast Honest Ecommerce. Optimize Your Business’ Potential and Increase Marketing ROI If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. Are you serious about growing your ecommerce brand? Work with us at Wicked Reports. Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://www.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Today’s Ecommerce Insights episode focuses on creating top-performing ads. As an ecommerce brand looking to turn cold traffic into warm leads, a carefully crafted ad that considers both the creative and data is key. Creative advertising expert Lauren Schwartz positions her strategies as the ‘creative that drives the click’. She helped personal care brand Love Wellness generate over $1 Million in their first year working with her. The kicker? Their best-performing ad was a still image with a simple headline. But there’s more that happens behind the scenes to achieve something like that. And Lauren is here to give a ton of pointers for our ecom listeners. Learn how to identify your brand’s hook in 3 seconds, how to break down your pitch to be bite-sized for social media, the value of user-generated content, and the biggest ad mistakes even well-known brands make. What else are you waiting for? Jump into the episode now. Episode Highlights: Introduction [00:00] What’s a creative that drives the click [01:49] Identifying the hook in 3 seconds [03:02] How to break down your pitch for social media ads [05:15] The impact of iOS 14 in tracking purchases [9:23] Why it’s time to explore platforms other than Facebook [11:28] The biggest ad mistakes committed by brands [15:05] What is user-generated content? [17:09] Measuring the success of an FB ad for cold traffic [19:18] How Lauren helped Love Wellness make over $1M in a year [20:57] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) The Loft 325 (https://theloft325.com/) About Our Guest: An experienced creative advertising expert, Lauren Schwartz has spent over 15 years working as a design professional and over 8 years working in digital marketing. Lauren has strategized for brands such as Love Wellness, ColourPop Cosmetics, and Our Place. Since venturing out on her own, she has been helping in creating profitable creative ad strategies for top ecommerce brands utilizing Facebook, Google, and Snapchat. Connect with Lauren through her Instagram. Optimize Your Business’ Potential and Increase Marketing ROI If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. Are you serious about growing your e-commerce brand? Work with us at Wicked Reports. Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

While lots of marketers target a specific niche market for their services, there are those who bring in a different perspective due to their broad experiences across various industries. I have one such man with me in today’s episode. Petar Mitrovic is an independent media buyer who has worked with over 50 clients in the past 9 years. He brings into the show his own experiences as he covers how helps clients achieve ROI, why he’s pessimistic about what’s happening with Facebook especially that Apple IDFA issue, and the value he gets from mapping customer journeys. On top of that, Petar shares several neat strategies he used for different social media platforms. Episode Highlights: Introduction [00:00] What got Petar into media buying [00:48] How he 20x scaled a fishing chapter [03:47] What’s key to getting ROI for a client [05:06] Where SMEs lost out because of lack of data [06:59] Why Facebook is terrible for marketers now [09:30] Google is still unmatched in terms of ads [13:01] The value and surprising insights from customer journeys [14:14] Using lifetime value to make campaign changes [18:58] High-level strategies for different social media platforms [22:38] Petar’s pessimistic over the Apple IDFA issue [25:53] Facebook measurement before and now [27:22] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) About Our Guest: Petar Mitrovic is a highly experienced PPC consultant doing Google Ads, Bing Ads, and Facebook Ads. He led the way for FishingBooker to scale 20x through the use of paid marketing. Having worked with over 50 clients, Petar has knowledge in digital marketing for various industries including SaaS, health, restaurant, wedding services, car rental, manufacturing, and digital products. Connect with Petar through his LinkedIn. Optimize Your Business’ Potential and Increase Marketing ROI If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. Are you serious about growing your ecommerce brand? Work with us at Wicked Reports. Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports See omnystudio.com/listener for privacy information.

A strong and effective sales funnel strategy is the backbone of every marketing campaign. And for ecommerce businesses, the process can be even more complicated with so many distractions and competition online. For today’s episode, I have marketing expert, entrepreneur, and ARM5 Formula CEO Josh Marsden to share with us his approach to getting leads and closing deals. Josh talks us through his approach to getting his clients’ customers successfully through the funnel and maximizing ad spend strategy for optimal ROI. Plus, learn his top tips for ecommerce success that even beginners can adopt. Episode Highlights: Introduction [00:00] ARM5 Formula’s clients and services [00:59] Marsden’s digital marketing history [02:00] Ecommerce challenges he’s seeing [04:54] Marsden’s ad-buying strategy [06:42] The need for iteration and improvement of strategies [08:27] The sales funnel of Ecommerce brands [09:29] Tracking sales and conversion [11:12] ARM5 Formula’s funnel strategy [12:33] The role of copywriting and email marketing [14:44] How Marsden’s dealing with the Apple IDFA changes [16:11] Maximizing ad spend [18:23] Marsden’s top tips for Ecommerce success [20:58] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) CVO Acceleration Marketing Performance Agency (https://cvoacceleration.com/) Connect with Josh Marsden on LinkedIn (https://www.linkedin.com/in/joshmarsden/) About Our Guest: Josh Marsden is an ECom Serial Entrepreneur, best-selling author of “Facebook Advertising Trends and Strategies for E-commerce,” and Founder and CEO of CVO Acceleration Marketing Agency and ARM5 Formula. He’s been in the digital marketing and e-commerce landscape for more than 8 years and has been helping other entrepreneurs create strategies and conversion funnels to multiply and optimize their ROIs. Optimize Your Business’ Potential and Increase Marketing ROI If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. Are you serious about growing your ecommerce brand? Work with us at Wicked Reports. Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Growing your ecommerce business doesn’t have to be as complicated and frustrating as you think. One of the key ways to scale and experience massive returns on your advertising investments is to learn how to use data to direct your business strategies. In the digital age, nothing is more valuable than data. In today’s episode, I am joined by digital marketing consultant and data expert Jake Goodwin. As CMO of his own consulting agency for more than 7 years, Jake has mentored and guided entrepreneurs to generate over $100 million in revenue through social media marketing, PPC campaigns, lead generation, and ClickFunnel chatbots. Jake shares with us how data mining, ad tracking, and online consumer behavior can provide you insights on how to maximize your resources and grow your customer base. Episode Highlights Introduction [00:08] Jake’s background [01:02] Assessing a brand’s data management or data system [02:08] The Pray and Spray method most brands do with ads [02:56] Ad spend on different platforms [04:19] Should B2C promote on Tiktok and Amazon? [05:41] How Google Suite works [07:12] Differentiating your product and brand marketing [09:22] Using your brand to create amazing content and messaging [11:41] Creating a community to stand out [14:01] Why data is important [15:27] Why tracking traffic should be your priority [18:42] Jake’s approach for cold, top of the funnel traffic [21:08] The unpredictability of insights from looking at attribution models on platforms [23:59] What’s changing in the ad platforms [26:25] Issues Jake’s seeing over the IDFA changes [27:50] Spending for your customer lifetime value [32:09] How Wicked Reports provides data for strategizing [35:41] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Consult with Jake Goodwin (https://jakepgoodwin.com/) About Our Guest: Jake Goodwin has worked passionately in the health and wellness industry for the past 7 years. The last 5 years have seen him generate over $100 million in revenue using social media, email, ClickFunnels, chatbots, and pay-per-click marketing strategies. You can reach out to Jake at jakepgoodwin@gmail.com. Optimize Your Business’ Potential and Increase Marketing ROI If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. Are you serious about growing your ecommerce brand? Work with us at Wicked Reports. Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

What are GCLIDs and how important are they to your marketing? You may have heard about GCLIDs or Google Click IDs, but aren’t entirely sure what they do and their impact. Which is why I’m dedicating this entire episode to everything about GCLIDs. At the end of this, you’ll know whether they’re important to you, what’s their impact on your bid strategies, how often you should be importing conversions, and much much more. Prepare to get more familiar as we all dive into GCLIDS. Episode Highlights: What is GCLID and what it’s for [00:45] What Google uses GCLID data for [03:22] Value-based bidding vs. volume-based bidding [04:46] You don’t need to upload conversions within an hour [06:00] Is there a minimum amount of sales when uploading? [08:29] The issue when optimizing to multiple conversion actions [09:11] Why you should upload the delayed conversions [11:23] Always consider what data you’re sending to educate Google [14:35] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) About Our Host: Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and later founded Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has continued to grow and is successfully helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Is real-time data always better than delayed data? Facebook, Google, and Amazon are now providing conversion data. But getting data quickly is not actually the best in every situation. And when you feed that data into your ad platform and let the A.I. optimize your campaign, well, things may not turn out the way you hope. The truth is there are issues with real-time data which a lot of people are ignorant about. So in this episode, I’m going to tackle all this to hopefully shed a better light on this topic. Get to know the real deal when it comes to real-time data by tuning in now. Episode Highlights: Amazon, Facebook, and Google aren’t actually giving you real-time data [01:08] Is the algorithm optimizing to support your goals? [05:01] Facebook’s puzzling requirement for customer lifetime value data [06:14] Sending data too fast creates volatility [08:16] When real-time data doesn’t make sense [10:25] Looking from the top down and longer is better [15:31] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) About Our Host: Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and later founded Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has continued to grow and is successfully helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Get the Wicked Reports Playbook here (https://help.wickedreports.com/the-wicked-reports-playbook) Gathering data and getting insights are both useless if you don’t take action. Today’s Ecommerce Insights podcast is near and dear to my heart. Having spent 20,000 hours knee-deep in marketing attribution, I know what creates success or failure when you act on marketing insights. So I’m going to explain what you need to do to turn your data into actions that get you the results you want. Stop wasting the insights you’re getting. Listen to this episode so you can take action now. Episode Highlights: Why it’s important to act on data [00:53] Key decisions to be able to act on the insights [03:25] What’s your goal [03:48] What’s the timeframe for reaching your goal [05:50] Do you have a validated framework for acting on the data [08:03] Introducing the Wicked Reports Playbook [11:01] The most valuable insights take time to get [11:55] The line defining cold from warm traffic [14:16] How to use the playbook to turn goals into insights [15:23] Determine the correct attribution model [15:33] Finding the cold traffic leads that turn into high paying customers [16:59] Our framework for acting on new lead ROI [17:42] Our framework for acting on low ROI campaigns [20:44] Why we’re passionate about turning data into action [23:15] About Our Host: Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and decided to found Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has continued to grow for the next five years, helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/See omnystudio.com/listener for privacy information.

What’s really going to occur when the iOS update rolls out? For today’s Ecommerce Insights episode, I’m going to clear up all the confusion and explain a few of the things that are going to happen. Then I’ll share with you the opportunities where you can get a massive edge over your competition. Want to know how you can get ahead? Listen to this episode now. Episode Highlights: The agenda for today’s webinar [00:49] What Facebook’s email on the impact of iOS 14.5 mean [03:19] 1-day click-through opt-out data is going to be modeled [03:45] Facebook will no longer track iPhone data [05:11] Attribution settings default changes to 7-day click-through [06:05] Attribution methodology shifts from impression time to conversion time [08:02] iOS 14.5 opted out events will no longer be included [09:03] Conversion API is useful, but it won’t fix the problem [09:59] 3 opportunities to take advantage of & beat your competition [13:06] How to use Wicked Reports to get an edge [17:17] Webinar Q & A [21:44] How is Wicked Reports protected from this? [22:03] Will Facebook see one event for opted-out users? [22:32] Will you still see the highest prioritized event? [24:10] Which conversion will Wicked Reports detect if you advertise only on Facebook? [25:02] Quiz: iOS 14.5 impact [27:28] On sales measurement: User opts out, will the sale show up in Facebook ad manager? [28:29] On sales measurement: User opts out, will the sale show up if you send it to Facebook by conversion API? [30:16] Impact on retargeting measurement: User opts out, will a lead gen campaign show a lead? Will a retargeting campaign show a sale? [30:44] On events reported for the same user: User opts in, will a lead gen campaign show a lead? Will a retargeting campaign show a sale? [31:55] On 7-day attribution window: User opts in, buys 8 days after clicking on an ad, will it show up in Facebook ad manager? [33:14] Third-party vs. first-party data [33:38] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) About Our Host: Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and decided to found Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has continued to grow for the next five years, helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Club EarlyBird Website (https://www.clubearlybird.com/) Not having inventory because you’re always sold out is a great problem to have. This is the problem being faced by Chuckie Gregory who has achieved amazing success with just a single product. In today’s show, Chuckie tells us the story of his EarlyBird Morning Cocktail from the inspiration to creating the product up to how they used data (and Wicked Reports) to crush their conversions and create true lifetime value. Find out how you too can remove the guesswork as you plan to scale. Tune in now. Episode Highlights: Starting a business out of helping people wake up early [00:27] The experimentation that led to the EarlyBird Morning Cocktail [03:20] Getting the traffic to sell out their inventory [05:31] Differences in ads used in different platforms [07:07] The right way to look at conversion rates [08:47] Avoiding guesswork by having accurate data [11:01] How their front end and back end sales are set up [13:29] Making money & scaling via a true lifetime value approach [15:42] How they do more with just one landing page [20:01] The biggest surprise they found from seeing the data [25:11] About Our Guest: The Founder of Club EarlyBird, Chuckie Gregory spent 2 years trying to find a solution to helping himself wake up early. After researching and testing out various methods, he eventually came up with the idea of a morning cocktail. And with that, the Early Bird Morning Cocktail was born. Chuckie launched his product in November 2019 and sold out of his initial 300 tubs within a month. Since then, the company has continually sold out of its inventory. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) The Lido Agency Website (https://thelidoagency.com/) Getting the most out of your Facebook ad is key to making sure you’re making money. Otherwise, you’re just spending your profits away. This means you want more high-value leads, lower CPAs, increased brand awareness, and ultimately scaling up your revenue. To make sure you’re creating and setting up your Facebook ad campaigns correctly, I invite the husband and wife powerhouse behind The Lido Agency. We talk about the cool strategies they implement that have led to tremendous growth. (I know because I’ve seen their results in Wicked Reports.) So listen to this episode to get pro-tips to leveling up your Facebook advertising. Episode Highlights: What got Michelle and Bill into the Facebook agency game [00:45] How they divide the work among between themselves [03:25] The clients they work with [05:44] Their 3 step campaign process [08:19] The hook process for turning cold traffic into high-paying clients [13:01] A case study on how accurate data doubled to sales of one customer [21:04] How they’re dealing with the Apple iOS 14 update [27:08] Using Google for beneficial conversions [30:03] About Our Guest: Husband and wife team, Bill & Michelle Pescosolido, make up The Lido Agency, where they share their expertise in Facebook advertising and copywriting to help clients build brand awareness and increase revenue. Both of them have been marketing and building brands online since 2010, and are very hands-on in the ad creation, copy, and optimization that they do. The Pescosolido’s believe in fostering partnerships with their clients to be able to provide an individualized experience. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

The latest Apple iOS 14 update is going to have a MASSIVE impact on digital advertising. In this episode, Scott Desgrosseilliers and I discuss the extent of the impact, and importantly, what steps you need to take to prepare.

Do you want to optimize ad spend and increase marketing ROI by scaling winners and cutting losers? Are you concerned, and you should be, about how the impending Apple iOS update will impact your ads?Jason and Eric talk to Scott Degrosseilliers of Wicked Reports about their solution to your problems. With Wicked Reports, ROI and LTV are calculated at the channel, campaign, and ad level for high-level directional guidance and campaign-level optimizations.They map attribution models to marketing campaign goals so you can measure and act on marketing’s impact on the top, middle, and bottom of the funnel.Jason and Eric swear by Wicked Reports and say, “We’ve really researched the best solution and Wicked [Reports] is what we believe the best solution for the iOS update and your ad tracking.”Listen to this highly informative episode and learn why this is one of the best ad tracking software options out there, and how it works. Listen as Scot explains and tells the story of his journey, from building databases on his Commodore64, to helping create the first Dominos Pizza online order, to creating this highly effective data tracking and marketing management powerhouse.Also, we’re in the trenches every day running ads. If anyone’s struggling with the Apple update out there. We have a resource for you go to our website, a download on everything you need to do for the checklist.Apple has pushed the release of the iOS 14 Facebook update, so, we have a little bit more time. We’re going to talk about this in another episode, but get the checklist so you can be prepared.Notes and more here: https://www.spotlightsocialadvertising.com/14More about Wicked Reports here: https://www.wickedreports.com/Scott’s story here: https://www.wickedreports.com/our-storyGet the Apple Update Checklist: https://www.spotlightsocialadvertising.com/iosThe Truth About Social Adshttps://businessinnovatorsradio.com/the-truth-about-social-ads/Source: https://businessinnovatorsradio.com/14-multi-channel-attribution-for-ecommerce-marketers-with-scott-degrosseilliers-of-wicked-reports

Do you want to optimize ad spend and increase marketing ROI by scaling winners and cutting losers? Are you concerned, and you should be, about how the impending Apple iOS update will impact your ads?Jason and Eric talk to Scott Degrosseilliers of Wicked Reports about their solution to your problems. With Wicked Reports, ROI and LTV are calculated at the channel, campaign, and ad level for high-level directional guidance and campaign-level optimizations.They map attribution models to marketing campaign goals so you can measure and act on marketing’s impact on the top, middle, and bottom of the funnel.Jason and Eric swear by Wicked Reports and say, “We’ve really researched the best solution and Wicked [Reports] is what we believe the best solution for the iOS update and your ad tracking.”Listen to this highly informative episode and learn why this is one of the best ad tracking software options out there, and how it works. Listen as Scot explains and tells the story of his journey, from building databases on his Commodore64, to helping create the first Dominos Pizza online order, to creating this highly effective data tracking and marketing management powerhouse.Also, we’re in the trenches every day running ads. If anyone’s struggling with the Apple update out there. We have a resource for you go to our website, a download on everything you need to do for the checklist.Apple has pushed the release of the iOS 14 Facebook update, so, we have a little bit more time. We’re going to talk about this in another episode, but get the checklist so you can be prepared.Notes and more here: https://www.spotlightsocialadvertising.com/14More about Wicked Reports here: https://www.wickedreports.com/Scott’s story here: https://www.wickedreports.com/our-storyGet the Apple Update Checklist: https://www.spotlightsocialadvertising.com/iosThe Truth About Social Adshttps://businessinnovatorsradio.com/the-truth-about-social-ads/Source: https://businessinnovatorsradio.com/14-multi-channel-attribution-for-ecommerce-marketers-with-scott-degrosseilliers-of-wicked-reports

Need some help figuring out attribution? This is a topic every high level market loves to “geek out” on, but very few have it dialled to their complete satisfaction. With that in mind we sat down with Scott Desgrosseilliers, founder of Wicked Reports, an old school attribution wizard who built his first database at 10 and has put over 20,000 hours in on this topic.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) ClickFunnels Website (https://www.clickfunnels.com/) When it comes to scaling your business, you can’t rely on continuing to use third-party data with your online advertising. It takes really getting to know who your customers are and what makes them convert. We have ClickFunnel’s CEO, Dave Woodward, in our show today. The past 7 years have shown us how this company grew to be on top. Dave recalls how they made their money from their webinars, the importance attribution (in his case Wicked Reports) played in allowing their company to scale, and on top of that, why you should be looking at true data. Keen to take a page out of ClickFunnel’s growth story? Then tune in now. Episode Highlights: ClickFunnel’s 7-year journey to the top [00:50] How they scaled and grew based on a webinar [02:33] The logistics behind their split testing [05:45] The role attribution played in their growth [09:14] The follow-ups that to the money coming in [11:24] Getting conversions through Google conversion data [16:45] Putting in a great team is key to scaling successfully [18:23] What’s next for ClickFunnels in 2021 [19:29] About Our Guest: Dave Woodward is the Chief Executive Officer at ClickFunnels, SaaS software that lets people design and create sales pages, landing pages, order forms, and membership sites. Dave has proven to be an expert in growing businesses in multiple industries. He is the host of the weekly Funnel Hacker Radio Podcast. Thank you for listening to the show! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) iOS IDFA and ATT Quiz and Survival Guide (http://wrgo.io/WickedReports/18553) Big changes are about to happen with the upcoming Apple iOS 14 update. If you’re in the marketing industry, this is sure to have a significant impact. Will it be good, or will it affect your lead conversion? After spending 20,000 hours on first-party data, I feel that I’m uniquely qualified to talk about what I know about the upcoming IDFA changes and how it will affect the industry. Find out more by diving into this episode now. Episode Highlights: So what exactly is going to happen? [01:44] Wicked Report’s first-party data is privacy compliant [04:24] Conversions API won’t work around the IDFA restrictions [05:46] The survival guide to navigating the changes [08:29] Getting people to opt in is more important than ever [11:17] Diversify your advertising in multiple platforms [12:21] Why you should prioritize lifetime value over immediate hourly results [12:43] Look into other ways to capture first-party date [14:25] Take our quiz then grab our iOS 14 Survival Guide [16:01] About Our Host: Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and decided to found Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has continued to grow for the next five years, helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities. Thank you for listening to the show! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Time is a big factor in the buying cycle. If you don’t understand when you should wait and when you should spend the money, then you could be wasting thousands of dollars in ad spend. This is where marketing attribution steps in. It gives you the right data so you can strike and defeat your competitors at the top of the funnel. It’s so easy to forget about considering how time can affect your data. So today, I specifically want to cover this so that you’ll know how long it takes for you to get new leads, how long it takes for you to breakeven, and when you should spend more on your campaign, be it Google or Facebook. Learn to scale your ROI and kill the things that aren’t working by tuning in to this episode. Episode Highlights: Time can screw up the accuracy of your data [01:21] Top of the funnel campaign measurement period: How long leads take to buy [03:26] Determining how long a campaign should last [06:09] Customer lifetime value: How long leads breakeven and double [08:32] Putting all things together in the right attribution model [11:52] Spending more through in a Google campaign [13:47] Optimizing ROI in a Facebook ad campaign [17:24] About Our Host: Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and decided to found Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has continued to grow for the next five years, helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities. Thank you for listening to the show! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Wondering why your conversion rates are stagnating, if not dropping? If you find yourself looking at low conversion rates despite running a seemingly effective marketing campaign, then maybe you haven’t paid close attention to your new leads attribution process. As a small business owner, you might think that lead acquisition is just as simple as buying leads or blasting paid advertising through social media. But, are you sure you are properly directing your marketing campaign to the right people? When was the last time you looked at your email list? Today, we learn more about new lead attribution, why you need to understand how it works, and what makes it essential in scaling your business. I also talk about the different strategies you can use to optimize your lead attribution process and reach your customers effectively. Want that cold traffic to warm up to your business? Tune in to this episode. Episode Highlights: Why top-of-funnel ads fail in getting new leads [01:15] Marketing is just like dating [02:23] The nitty-gritty of new leads attribution [04:33] Capturing cold traffic and converting them into leads is a slow process [06:35] Strategies you can use in getting new leads [08:24] Targeting customers on Facebook [10:31] Optimizing Google algorithm to get cold traffic [12:06] About Our Host: Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and decided to found Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has continued to grow for the next five years, helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities. Thank you for listening to the show! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:TwitterLinkedInWordAgents.comFaceBookAbout Vince:As sole founder of Word Agents, Vince has been in the SEO and digital marketing space since 2009, managing a portfolio of SEO websites, some of which have exited. Additionally, he owns a noodle bar called Bakuta, in Lindenhurst New York. When he's not running his businesses, you can find him playing guitar and hanging out with his family in Long Island.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) What is that secret formula that allows ecommerce companies to do so well at marketing attribution, they continue to scale to 8 figures? At some point, you might be wondering why most (if not all) ecommerce giants have incredibly high conversion rates. Well, the first thing that you need to know is that there is no big secret. The second thing is, everything you need to scale your business is already at your fingertips. Find out how you can even the playing field in today’s episode as I talk about the three essential marketing attribution elements that are possible drivers for higher leads and sales for your business. Be the next 8-figure ecommerce business by tuning in to this episode now! Episode Highlights: Cold traffic takes time to buy [01:16] What do you do with cold traffic? [03:59] How attribution drives the buying cycle and time conversion [05:05] Cold vs warm: lead conversion to sale conversion [06:52] How email marketing—combined with paid leads—seals the deal [08:16] Auto-tagging makes a difference [11:08] Why everyone’s moving to subscriptions LTV [12:44] About Our Host: Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and later founded Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has grown and is successfully helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/c/WickedReports Like on Facebook: https://www.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports Follow on Instagram: https://www.instagram.com/wickedreports/ See omnystudio.com/listener for privacy information.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Without a doubt, lead generation is essential in making new sales and scaling businesses. That’s why tracking touchpoints that generate the best leads is crucial. But, not knowing the key points in marketing attribution could hurt your company. Whether businesses are consciously or unconsciously making these mistakes, letting them build up over time is a big no-no. So, what are these mistakes and how can you avoid them? Find out in today’s episode as we discuss the five attribution failures that are detrimental to your business. By learning these points, you can make better marketing decisions for your company. Tune in to this new episode now! Episode Highlights: Needing every click tracked [01:46] Only the important touch points need to be tracked [04:02] Confusing MTA with STA [06:46] Mismatching model and goal [08:00] When to use STA & MTA to determine lead gen [10:03] The downside of multi-touch attribution [12:50] Trying to verify conversions through ad platforms [14:03] Comparing marketing attribution solutions and ad platform results [17:26] Manual tagging of subscriptions to determine customer LTV [19:04] About Our Host: Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and later founded Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has grown and since been helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities. Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/c/WickedReports Like on Facebook: https://www.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports Follow on Instagram: https://www.instagram.com/wickedreports/ See omnystudio.com/listener for privacy information.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) How sure are you that a particular ad led to a sale of your product or service? For big tech companies like Apple and Facebook, tracking data is part of their business. The question is how much of the data is accurate. While these tech giants might attribute your sales to ads placed on their platform, you won’t really know for sure unless you get to the bottom of everything. Today, I want to go over three very crucial things - cookies, tracking pixels, and third-party data. What are they? Can you rely on the data you’re getting? And how do the changes implemented by Apple and Facebook impact lead attribution? Tune in now and get the lowdown on data, cookies, and tracking. Episode Highlights: What’s the deal with Apple blocking IDFA? [01:22] First-party data cookies are now more important [03:48] What cookies and tracking pixels do [06:37] Apple’s 7-day cookie expiration impacting first clicks tracking [09:49] It’s time to shift to new lead capture [16:18] Facebook’s Conversions API might only cloud your data [17:59] About Our Host: Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and later founded Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has continued to grow and is successfully helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities. Thank you for listening to the show! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) With all the positive results you get from your Facebook Ad analytics, it’s tricky finding the true answer to this question - Is your marketing working or not? What most don’t know, the real truth is hidden behind a lot of misconceptions. This is where marketing attribution steps in. It is the tool, the gateway that helps you understand your customers better. And it tells you what’s actually going on in your business and marketing. For this reason, I’ve decided to start a podcast. Yes, a podcast on marketing attribution and analytics because what we stand for here at Wicked Reports is shedding the light on real data. Data that allows you to find the right customers for you to scale. Maybe marketing attribution can help you. Maybe at times it’s in the middle of a gray area. But whatever it is, we’re going to cover it. So what are you waiting for? Tune in now. Episode Highlights: Marketing attribution isn’t for the faint of heart [01:05] The flawed premise behind Facebook ad analytics [02:35] What lead attribution does [07:30] The origin story of Wicked Reports: Facebook sucks for Maine lobsters [09:01] Sometimes people don’t buy right away [16:11] You have to understand the whole customer journey [21:11] Attribution points out where you need to double down [25:04] About Our Host: Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and later founded Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has continued to grow and is successfully helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities. Thank you for listening to the show! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Connect with E-commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

Scott Desgrosseilliers is the CEO and founder of Wicked Reports. He established the company to facilitate optimization and acceleration of the digital marketing ROI for small and medium-sized businesses. The ideal Wicked Reports customers are people who sell products online. Scott opines that companies should strive to track lifetime customer value. Wicked Reports strives to help SaaS businesses have a clear picture of their paid advertising progress. Listen to Scott as he discusses his story with Geordie Wardman. What You Will Learn How Scott started his journey Why entrepreneurs should spend money on a campaign and the impact of the same on long-term ROI How Scott and his friend leveraged Facebook campaigns to attract leads Importance of Email when it comes to closing leads Why entrepreneurs should read widely What Scott does best How did Scott gain customers while still consulting for his friend? How Scott came up with his pricing What challenges did Scott face during his journey? How companies can leverage offers to increase awareness and make more money Where does Scott source his developers? Why you should pay your employees well Which of Scott’s marketing methods is the most effective for his business? In this Episode: Marketing attribution is the value or credit that you allocate to a particular marketing touchpoint. Experts define it as the science of establishing the ideal marketing drive or media that drives revenue. Scott says the idea behind market attribution is that you spent where your money is making money to increase your earnings. Again, you desist from wasting money where you do not make money. Before starting his SaaS journey, Scott was running databases amid other tasks like being a technical architect and project management. He was getting tired of these tasks and wanted to leave. When Scott shared his feelings with his seniors, they requested him to work for a year. Scott shares some detailed information with Geordie on what happened next. Listen in to find out what he said. Scott would later collaborate with his friend, who had a lobster business and lots of work to handle. However, he (Scott's friend) was struggling to keep his business afloat amid a competitive space. At some point, Scott's friend sought his help in a bid to convert leads. Scott explains how he leveraged this opportunity to demonstrate his capabilities. He ended up becoming his friend’s consultant, and within a short period, he helped him close many deals. Listen to Scott as he shares all the details with Geordie. Scott says that he established Wicked Reports out of passion but reiterates that the company happened by chance. After launching his SaaS Company, Scott and his team printed T-shirts with the company name ingrained in them. The team wore the T-shirts and walked around, asking people what they were doing to track their ROI. They interviewed different business owners to find out whether their emails were earning them money. Scott and his team were surprised that no one they interviewed had a definitive answer. That is how Scott identified a pain point and decided to work on it. He says the demand for a SaaS product was so high that his company hit the first MRR within the first year after launching. Surprisingly, they achieved all this by relying on word of mouth. Listen to Scott as he explains how he and his team worked tirelessly to achieve this tremendous success. Even with this success, Scott says they were using an ugly product. Listen as he explains his sentiments. At some point, Scott and his team organized a show to promote the business. He talks about how they made colossal amounts of money from the show and numerous leads. You will need to hear the story in his words to understand. While Scott has no problem hiring from any part of the world, he prefers working with people within the same time zone. He also opts to work with people who speak English. According to him, doing so enhances convenience. Scott says he has both full time employees and others who work under full-time contracts. All of his employees work remotely. Scott reiterates that content marketing is critical not only for his business but for many others. He says has a content team that leverages his thoughts to come up with the right content for his business. He believes that great content is crucial for the success of any business.  References Scott Desgrosseilliers Wicked Reports Blog Wicked Reports Scott Desgrosseilliers

Every company goes through that period where they actually push people AWAY from their website, because it doesn't accurately reflect who they are and what they do.I know that was the case for Startup Hypeman's website until recently.Wicked Reports was in this boat as well, where they found that through piecemeal updates to their website over time, it produced crazy high bounce rates and confused leads.Their CEO Scott took some time and followed a systematic process he learned from the book "Obviously Awesome", and rebuilt the Wicked website.Within one month lead flow tripled, bounce rates dipped, and demo bookings, buyer readiness, and demo close rates all improved. This past Startup Hypeman client steps to the microphone in this episode to share their process.Find Wicked Reports onlineSocials: @wickedreportswww.wickedreports.comToday's episode is brought to you by Sales Hacker. The world's smartest community of forward-thinking B2B professionals. Grab their latest expert-created articles, webinars, and podcast episodes at www.saleshacker.comPLUS -- hear from me and 40+ other leading sales professionals this summer in the Blissful Prospecting Think Outside The Script summer virtual tour! All talks are live and interactive, sign up at tour.blissfulprospecting.com. See acast.com/privacy for privacy and opt-out information.

In this episode of SaaS Marketing Superstars podcast, I spoke with Scott Desgrosseillers, the Founder of Wicked Reports. Scott shared how his software deals with multi-touch attribution and how changing his company's content cut their sales in...

In this episode of SaaS Marketing Superstars podcast, I spoke with Scott Desgrosseillers, the Founder of Wicked Reports. Scott shared how his software deals with multi-touch attribution and how changing his company’s content cut their sales in half.Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/wicked-reports-scott-desgrosseilliers/

Brian DeChesare is the founder of Breaking Into Wall Street and Mergers and Inquisitions. Mergers & Inquisitions is a website dedicated to careers in the finance industry, with over 600 expertly crafted articles, over 500,000 monthly visitors, and over 100,000 email subscribers. The site features interviews with industry insiders in investment banking, private equity, venture capital, hedge funds, sales & trading, and other fields, as well as career tips, news commentary, case studies, and modeling tutorials. Breaking Into Wall Street is M&I’s sister site. It offers online training products like PDF guides and video courses as well as coaching services designed to help people break into investment banking, private equity, and hedge funds. Early in my career, I was both an avid reader and a customer of Brian’s. Although Brian has been a successful entrepreneur—earning a case study mention in the 4-Hour Workweek, as an example—I’m more impressed by Brian’s ability to “step off the line,” as Jocko Willink would say, to strategically re-orient himself. During our conversation, we discuss two points where Brian strategically pivots in order to achieve his true long-term objectives. We also cover Brian’s experience with angel investing, his biggest business inflection points, and how he structures his life to accentuate his strong suits. Links from the Show Mergers and Inquisitions www.mergersandinquisitions.com Breaking Into Wall Street www.breakingintowallstreet.com Brian’s Reading List www.strategychainpodcast.com/support Time Stamps 0:03:40 – Brian’s “slap in the face” moment 0:07:35 – Connection to Episode 003 with Michael Pollack 0:09:41 – Catch-up since Brian’s latest life story post 0:12:19 – Eliminating policy-borne headaches (refunds, support, payment plans) 0:22:31 – The difficulty of transitioning from a one-man show to a team 0:28:02 – Misinterpretations of the 4-Hour Workweek 0:31:52 – How to leverage obsessive-compulsive traits (spurts, Toggl time tracking, and adapting over time) 0:44:26 – High-yield activities and attribution difficulties (Wicked Reports) 0:50:31 – Issues with partnerships within a niche industry 0:55:46 – Business inflection points (pitching content, product development, marketing) 1:11:30 – The psychological lift from making the first sale 1:17:13 – Developing products by offering services 1:22:03 – The magic decision that improved profitability AND unit sales: pricing 1:30:32 – Brian’s angel investing experience 1:48:19 – What Brian would say to a younger version of himself: think of other options 1:50:40 – Brian’s future plans 1:55:15 – Book recommendations (Dan Kennedy’s work, Jason Fried & David Heinemeier Hansson: It Doesn't Have to be Crazy at Work, Rework, Remote, Henry IV Parts 1&2, Henry V, A Song of Ice and Fire, The Witcher Series, Brandon Sanderson’s The Wheel of Time, Robert Jackson Bennett [City of Miracles, City of Blades, City of Stairs]) 2:06:08 – Closing thoughts: you can only connect the dots in retrospect, find the unconsidered options. Strategy Chain Links Rate and review the podcast at https://podcasts.apple.com/us/podcast/strategy-chain/id1492935567 Find Amazon affiliate links at http://strategychainpodcast.com/support Send me questions at http://strategychainpodcast.com/contact Sign up for the email list at http://strategychainpodcast.com/ Social Media @strategychain (Facebook, Twitter, Instagram, Medium)

Scott Desgrosseilliers – WickedReports.com In February 2014. my friend Mark Murrell, tested Facebook advertising for his $2 million e-commerce business selling delicious fresh lobster from Maine. He paid four grand, got a lot of clicks, but made only on sale and lost his shirt!” “I’m shocked he found even one person to buy from a random lobster guy out of the blue. Why not get them on your email list first and then close them after they’ve gotten to know you?” Then Mark asked me, “But even if they bought from an email, how would I know if the Facebook ad worked or not?” That one question spawned what is now Wicked Reports.

1 on 1 with Scott Desgrosseilliers the CEO of wicked reports. We discuss attribution, the problems it brings to marketing and the best way to conquer it!

James Schramko is one of only three people who have been on at least three episodes with us. With his podcast at SuperFastBusiness.com James has been dishing out amazing content every week for over ten years.  We covered a lot on this episode and it starts with a history lesson of how he’s grown his businesses over the years and it morphed into a conversation about how to keep these members around. He also discusses all these crazy benchmarks and shares how he tracks all his data using Wicked Reports, sharing some things that most marketers never share. If you’re not following James somewhere, go do it. It’s hard not to love this guy, as you’ll hear with so much value on this episode. We also discuss our entire business model as well and our visions for offering value first and how best to accomplish that. Once you are done, be sure to listen to our previous episodes with Aaron Fletcher who also has a thriving membership site and Roland Frasier to round it out. “The mindset aspect is the constant thing as an entrepreneur, if you figure out that game, that’s the difference between having your life of joy or your life of misery.” - James Schramko Some Topics We Discussed Include: How to get people sold into your membership How to keep these members around History of James Shcramko’s business and how he marketed it James’ vital numbers with over 7 years of data using Wicked Reports How James constantly refines and tunes his business The holy grail of conversion  The importance of mindset and what you need to consider before raising your goals And much, much more! Contact James Schramko: Super Fast Business References and Links Mentioned: Get the EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests. Wicked Reports a must have addition to your business to maximize your ROI with insights from your traffic Otter.ai Designrr - create ebooks and reports with no design or technical skills needed GoToWebinar Profit First by Mike Michalowicz Getting Everything You Can by Jay Abraham Wabi Sabi by Beth Kempton How To Get Rich - Naval Ravikant  James’ daily videos LinkedIn for high conversions with video content The Facebook post that led to other conversations and posts which benefitted James greatly  Tropical Think Tank   Pro Blogger  James’ Silver Circle Mentorship Program Work Less, Make More book    

Google AI is making great strides in the area of keyword bidding, and when paired with Wicked Reports, the results are game-changing. Find out more in this episode of SuperFastBusiness.

Google AI is making great strides in the area of keyword bidding, and when paired with Wicked Reports, the results are game-changing. Find out more in this episode of SuperFastBusiness.

Hey, everyone! In today's episode, I share the mic with Scott Desgrosseilliers, the founder of Wicked Reports, which is a service that will accurately track each element of your marketing plan and measure its value and efficacy. Tune in to hear how a lobster business inspired Scott to found Wicked Reports, how the service integrates with all your marketing services, why they charge based on revenue generated, and how they’ve grown with just word-of-mouth advertising. Click here for show notes and transcript Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @EricSiu

I took a break from the Vzine in July and it never really got going again due to a proliferation of visitors and house guests out here in Greece. I had been a bit disappointed with audience numbers/growth and it's tricky and relatively expensive to produce, so I let it languish rather badly. Until I realised my Clicks And Leads Academy membership sales were down and in the process of analysing why, I took a look at the traffic stats to my sales pages... I realised that while the overall traffic to my website hadn't been affected by the lack of Vzine (and it's spinoff podcast), the numbers of warm prospects visiting those pages had HALVED! So I'm back and if you've missed me, do leave me a comment! Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine Clicks And Leads Academy WickedReports.com Google UTM link builder Vzine Playlist on YouTube The last Vzine 074 | Valuing Outsourcers Leave me a Speakpipe message  on my contact page On the blog How To 10x Your Social Media Marketing Strategy How To Be Everywhere Online Write Club The Podcast | It’s Mental Health Week Own It! 202 | Own It! 202 | Paula Gardner: Chaos Theory Own It! 201 | Own It! 201 | Why Are Entrepreneurs So Annoying? Own It! 200 | Own It! 200 | Our 200th Show Prefer to read? Hi, it's Nicola here, and yes, the Vzine is back! I'm going to explain why I stopped it for a little while and I'm also going to explain why I'm starting it again. In the meantime, it's mid-November and it's still glorious weather here in Greece. Interesting time of year here, because when you sit inside like this it's actually quite cool because the houses are all made to be cooler through the long summer months. So when you go outside, it can give you quite a shock as it's actually pretty warm out - it's sort of, 20, 25 centigrade in the sunshine and you get a bit disconcerted because it feels cool in the house, so you dress for winter, then you go outside, and you think, "Oh damn, I'm overdressed, it's too hot." So you have to wear layers at all times, which is a very sensible thing to do. Okay, so why have I given the Vzine a rest for, well, it was supposed to be just July and then it ended up being July, August, September and October. And why have I started it again, in fact? Well, it's an interesting lesson in watching out what you measure, because I have no way of tracking whether this Vzine was making any difference to the rate of signups of clients at Clicks & Leads Academy or not. Basically, to track where your leads and your customers come from right across multiple platforms you need to invest in some really heavy duty software like Wicked Reports - a very good bit of kit but it's a big investment, and it's a lot to set it all up. I'm not ready for it yet. The other way you can track things, of course, is by using UTM links by using Google UTM Builder. It's a way of adding a string of code to your URLs, so when you put your URL into things like blog posts or into ads, all sorts of things really, it shows you when things come into analytics on the URL, the UTM is shown. So if it says Facebook, paid ads, this campaign, this ad group, then you know that you're getting leads, and especially if you've got your goal conversion set up in analytics, to track your UTM links, it's a really good thing. Also, my Drip account measures when new subscribers have come in through a UTM link as well. Because it appends that UTM link to the person's records, so as each new subscriber comes in, I can click through and see where they came from. But it's a pain and I'm not very good at consistently putting the UTM links on. So when I was looking at my Vzine numbers, I could see that Vzine number one only really had about 400 views on YouTube. On Facebook, it was going great guns, because I was able to boost it,

Where do your sales come from? What should you do more of? How do you convert and keep customers? Get answers in this episode of SuperFastBusiness.

In episode #667, Eric and Neil discuss which channels are causing your sales. Tune in to hear how you can track this information. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Marketing Channel is Really Causing Your Sales? [01:03] If you are direct-response marketing, using Wicked Reports can help you succeed. [01:20] Wicked Reports will find out when your leads opted in, took actions on your website, and will track how profitable that lead became months down the line. [02:02] Google Analytics also has multi-channel attribution. [02:27] When thinking about multi-channel attribution, you will find that some channels drive the majority of your revenue. However, marketing is all about the rule of 7. [03:30] You can’t always put a price on good will. Some of your social media work won’t show up in analytics. [04:20] Segment will take your data points and push it to your CRM. [04:46] That’s all for today! [04:49] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In episode #667, Eric and Neil discuss which channels are causing your sales. Tune in to hear how you can track this information. TIME-STAMPED SHOW NOTES: [00:27] Today's Topic: What Marketing Channel is Really Causing Your Sales? [01:03] If you are direct-response marketing, using Wicked Reports can help you succeed. [01:20] Wicked Reports will find out when your leads opted in, took actions on your website, and will track how profitable that lead became months down the line. [02:02] Google Analytics also has multi-channel attribution. [02:27] When thinking about multi-channel attribution, you will find that some channels drive the majority of your revenue. However, marketing is all about the rule of 7. [03:30] You can't always put a price on good will. Some of your social media work won't show up in analytics. [04:20] Segment will take your data points and push it to your CRM. [04:46] That's all for today! [04:49] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

http://ReferWes.com http://BestCRMForMe.com Scott Desgrosseilliers What's your ROI on your ad spend? Now he has 400+ customers in just two years Make profitable, data-driven marketing decisions Trust, understand, and interpret your data Patent-pending sales-attribution and analytics platform and done-for-you data analysis "The world does not need another pie chart." He only shows verifiable data Facebook offline conversions The pixel didn't capture the sale Maybe someone calls in and orders or they sign up for a subscription so that's not tracked back to Facebook WickedSmartz are produced from the Wicked Reports Five areas of the customer journey confusion | Awareness > Consideration > Purchase > Retention > Advocacy First click | first opt-in | last click before a sale | Re-opt-in Ad platform measurement ignorance Pixel-based system inaccuracy Misses the most valuable customers: those who make multiple purchases Multiple devices Must program the "value" of a customer on every Thank You page Limitations of existing competition like Google Analytics, which requires you to setup Events, etc. It's hard to setup SMB staffing and expertise issues Demo Key Points See value of leads over time "What should I do with this information?" What are your best emails? By revenue By clicks Potential ad targeting to make money Areas you are losing money that need monitoring Potential missed opportunities Where did you find your best customers? Sales by Days Sales by Hour Facebook Attribution is coming out now 95%+ of customers are setup within 48 hours Auto-track the ads for you Moving towards auto-tracking emails Integrates with: Infusionsoft Ontraport HubSpot Maropost MailChimp 1ShoppingCart Facebook PayPal Limelight Networks Acitonetics Shopify ActiveCampaign CallRail Klaviyo Bid calculators Key stats for your new demo is available Facebook Markting Partner

As a boy, Scott Desgrosseilliers could call the outcome of any horse race before speed ratings were a thing. He's since taken the marketing world by storm by applying his predictive formula to a software of his own design. With the humble days in his home office now behind him, Wicked Reports is growing rapidly. What's the secret? Surprisingly, it’s not a departure from digital marketing strategies employed by startups or even solopreneurs. No multi-million dollar Super Bowl ads required. On this week’s MODERN ONTRAPRENEUR we learned which tools keep Wicked Reports at the forefront of marketing tech.

This is big! The rollout of Facebook offline events is giving marketers the ability to track what the Facebook pixel can’t: sales that happen in your physical store or over the phone after people see or engage with your Facebook ad.   From local businesses to online companies, any business can use and benefit from Facebook offline events, no matter your budget. Join the experts and special guest Scott Desgrosseilliers, founder of Wicked Reports, as they explain how you can use Facebook offline events to your advantage, as well as the caveat you need to be aware of. IN THIS EPISODE YOU’LL LEARN: Who should use Facebook offline events and how it can have a profound impact on your business. What data may conflict and where to proceed with caution so you can make informed decisions about your Facebook ads. Scott’s #1 metric you should be tracking that will help you understand what creates a new lead for your business. Listen till the end of the episode for a “Ryan Rant” on the problem with direct response and what you can do about it.   Press and hold link to visit the page Show Page Notes Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Why is listening to customers still important online? A business online is moving the way of the dinosaurs.  Even in the smallest businesses, 73% are expected to have websites by the end of 2017. As the move to online happens, it becomes more difficult to perform the most important task of a business owner. We do not know how to listen to people we never meet.   Why is it difficult? Clutch looked into this in 2016. Even if we interact with some people in social media.  How many of those move to the website? How many of those buy from us or ever purchase one of our products?   We completely understand the problems of feeling lost when you interact with only a small portion of your online traffic.  Across out platforms we served people a little more than 990,000 times, and from that we had under 10,000 interactions with people in social media.   So, we looked to better listen to the people we educate online. We knew we needed to up our listening skills.  We knew we need to find a new way to listen.   We started looking to Web Analytics to allow us to listen Really, we knew web analytics were always where there. We even had times we obsessed with the numbers of downloads, views, sessions, and users. And there is no better way to increase your dopamine like seeing these numbers increase.   The dirty secret is total reach means very little.  If I walk into a bar with a megaphone and get more people to hear me.  It would not benefit me. Heck, it might get me punched in the face.   So, it is high time to stop screaming online and start listening.   Using web analytics for listening Join Kristin and Jeff as we look at what we have started looking at to stop screaming and start listening to the people we reached online: Total Reach (Okay we still love the dopamine) Bounce Rate and Drop offs User Flow Facebook Pixels Conversion Rates for opt-ins, contacts, sales pages ROI of tools Mentions Clutch https://clutch.co/web-designers/resources/small-business-websites-2016-survey Wicked Reports http://www.wickedreports.com Google Analytics  https://analytics.google.com/ Facebook Pixel https://www.facebook.com/business/help/200000840044554 Facebook conversion pixel plugin https://wordpress.org/plugins/facebook-conversion-pixel/ Google Analytics Plugin for WordPress https://wordpress.org/plugins/googleanalytics/ Search Engine Land http://searchengineland.com/7-conversion-rate-truths-will-change-landing-page-optimization-strategy-191083 Links ((((((((((((((((((((((((((( Visit Show notes ))))))))))))))))))))))))) https://www.smallbizlife.com/blog/episode-80-how-to-listen-to-your-customers-online   ((((((((((((((((((((((((((( Mentions links ))))))))))))))))))))))))) Clutch https://clutch.co/web-designers/resources/small-business-websites-2016-survey Wicked Reports http://www.wickedreports.com Google Analytics  https://analytics.google.com/ Facebook Pixel https://www.facebook.com/business/help/200000840044554 Facebook conversion pixel plugin https://wordpress.org/plugins/facebook-conversion-pixel/ Google Analytics Plugin for WordPress https://wordpress.org/plugins/googleanalytics/ Search Engine Land http://searchengineland.com/7-conversion-rate-truths-will-change-landing-page-optimization-strategy-191083 https://www.smallbizlife.com/dreambig D Free for a limited time https://www.smallbizlife.com/store/5CQukiiy     ((((((((((((((((((((((((((( Rate and Review us in iTunes ))))))))))))))))))))))))) https://itunes.apple.com/us/podcast/small-biz-life/id1039595496 Small Biz HQ   ((((((((((((((((((((((((((( Like our Facebook Page ))))))))))))))))))))))))) https://www.facebook.com/smallbizlifepodcast/   ((((((((((((((((((((((((((( Join our Facebook Group ))))))))))))))))))))))))) https://www.facebook.com/groups/SmallBizLife/     ((((((((((((((((((((((((((( Twitter  ))))))))))))))))))))))))) https://twitter.com/JefferyWIngram https://twitter.com/KristinLIngram https://twitter.com/SBLPodcast

Marketing Metrics are extremely important to understand your advertising spend. Knowing which ads or traffic streams are causing your sales will help you cut your advertising budget yet increase your Sales. Scott from Wicked Reports share with us how to track your marketing data. And which data is important. https://beyondtheoptin.com/wicked    

In episode 73, I talk sales tracking and conversion optimisation  with Scott Desgrosseilliers, from Wicked Reports.  I love Wicked's tag line. “Half Your Marketing Is Wasted.  Do You Know Which Half?” Wicked reports lets you track sales back to where they originated. No one's gonna say, “Look at my .6% click rate,” but he made […] The post TAM 073: Sales Tracking With Wicked Reports – Scott Desgrosseilliers appeared first on The Active Marketer.