Bridal Business

Today's special guest is: Donna Sillett Donna Sillett is a Multi Award-Winning Mumpreneur, Transformational Business Coach, International Business Awards Judge, #1 Best-Selling Co-Author, Guest Speaker, Inspirational Weight Loss Blogger & Sustainability Advocate.

With 25 years’ hair & beauty industry experience, Donna has been operating international multi award-winning eco & sustainable salons across Western Sydney since 2004, and has since launched PRIMA DONNA which helps women in business gain national and international recognition for their own entrepreneurial achievements and community contributions. Welcome back to Bridal Business! We are kicking off this season's podcast with our massive 4 Day [virtual] LIVE Event go to https://becomeabridemagnet.com​ PLUS access to our 7 amazing GUEST SPEAKERS, including Donna!

Melissa Mitchell was previously a photographic makeup up artist of 10 years, and understands the importance of believing in yourself and aligning with your authenticity for true success in your business. Now working as a Mindset & Manifestation Coach, she now empowers other small businesses owners to truly own their worth and understand their true potential for abundance - it’s all about feeling worthy so that you can truly step into your power of abundance. Trained in NLP and Life Coaching, Melissa empowers others to own their value for true alignment in their business! Join the program https://becomeabridemagnet.com

Welcome back to Bridal Business! We are kicking off this season's podcast with our massive 4 Day [virtual] LIVE Event go to https://becomeabridemagnet.com​ Today's special guest is: Gretchen Maurer Gretchen Maurer is a former salon owner with 30+ years in the industry. She was a platform updo artist, a published freelance bridal stylist and contributing editor for a number of national magazines. She is the author of two books: Her first is The Business of Bridal Beauty written for the salon industry, published by Milady. The second one, for brides is entitled Wedding Morning Success: Your guide for avoiding the chaos and drama most brides experience. Gretchen created an award winning website back in 1998 called weddinghair.com selling her step by step “hair kits” to brides and stylists around the world until 2008. Currently an indy educator, Gretchen runs the largest updo FB group with close to 20K members and is creator of The Updo System Champion Course as well as other courses offered for sale at www.Updosystem.com. Our 4 Day Advanced Business Course is exclusive to hair and makeup artists growing their business in the wedding industry. You will have your mind blown with all the content in this course as well as see you bookings and revenue increase as you implement what you learn in this EXCLUSIVE business program. PLUS access to our 7 amazing GUEST SPEAKERS, including Gretchen! Find all the details at https://becomeabridemagnet.com

Welcome back to Bridal Business! We are kicking off this season's podcast with our massive 4 Day [virtual] LIVE Event go to https://becomeabridemagnet.com​ Today's special guest is: Danielle Murrihy from Hello SEO. "After 20 years as a hair and makeup artist, I put my brushes down 4 years ago and tried to find a way to earn decent money online. My SEO journey started an eCommerce store and realised very quickly that driving traffic to your site is the single most important thing I tried to hire SEO people – but they just could not get the results I wanted or they tried to push me into expensive marketing options that was not suitable for what I needed. I bought a highly regarded course and took a look at it and panicked. It made no sense at all I tried to find someone who could explain it all in simpler terms and then I found a mentor to work with who helped me to make sense of it all and to discover my SEO strong points and who I can help! I worked with local businesses to get them found in the local map pack and realised without decent Google Reviews they were still going to struggle getting the extra calls and that is where my Google Review Cards came into existence. More reviews mean better rankings and client conversions." This 4 Day Advanced Business Course is exclusive to hair and makeup artists growing their business in the wedding industry.  You will have your mind blown with all the content in this course as well as see you bookings and revenue increase as you implement what you learn in this EXCLUSIVE business program. PLUS access to 7 amazing GUEST SPEAKERS.

Welcome back to Bridal Business! We are kicking off this season with our massive 4 Day [virtual] LIVE Event go to https://becomeabridemagnet.com This 4 Day Advanced Business Course is exclusive to hair and makeup artists growing their business in the wedding industry.  You will have your mind blown with all the content in this course as well as see you bookings and revenue increase as you implement what you learn in this EXCLUSIVE business program. PLUS access to 7 amazing GUEST SPEAKERS. Find all the details at https://becomeabridemagnet.com 

Are you ready to reintroduce your business back to the community?   I feel like as a mobile hairstylist, beauty therapist or makeup artist (cosmetologist) we have a been a little bit forgotten.  So today I am giving you 3 tips to get back to business and how you can keep you and your clients safe moving forward. Want to learn more about this?  Check out my video right here... https://bridalbusinessschool.com/corona

Here are some insights, predictions and warnings for beauty professionals with regards to the path ahead for us. 21 Ways Your Hair & Beauty Business Might Change Post Covid19 - Bridal Business Episode 038 Here are ways 15 to 21 Don't forget Part 1 & 2

Here are some insights, predictions and warnings for beauty professionals with regards to the path ahead for us. 21 Ways Your Hair & Beauty Business Might Change Post Covid19 - Bridal Business Episode 038 Here are ways 8 to 15   Don't forget Part 1 & 3

Here are some insights, predictions and warnings for beauty professionals with regards to the path ahead for us. 21 Ways Your Hair & Beauty Business Might Change Post Covid19 - Bridal Business Episode 037 Here is ways 1 to 7.

Join Boot Camp https://bridalbusinessbranding.com  

What do you do when you've reached the top?  Today I give you some ideas on how to move your business and self-development forward, when you have run out of capacity to do weddings.

Sue Louise, Makeup Artist, Coach and Creator of Bridal Beauty Pro (App) shares her tips and tricks on how to "mix" commercial and editorial work with your Bridal Business. Make sure you check out Sue's story from when I interviewed her back in 2018.  https://podcasts.apple.com/au/podcast/bridal-business/id1448700031?i=1000435021479  

Gretchen Maurer has been a stylist since 1980. I loved updo work straight away and did my first brides while in school. In 1989 she bought a salon and worked it for 5 years. During that time, she was discovered by Paul DiGrigoli at a hair show where she was doing volunteer finish work on Goldwell models. She worked for Paul for a decade doing platform and taught updo classes for his advanced academy. In 1998 she created weddinghair.com which won best beauty site by Brides magazine. She created 100’s of hairstyles and sold 1000’s of step by step bridal hairstyles to brides all over the world over the internet and on Behind the Chair.com. In 1998 her first book, The Business of Bridal Beauty was published by Milady.  In 1999 she was a national speaker for The Association of Bridal Consultants in New Orleans educating wedding consultants all about the wedding morning. In 2000 she went 100% freelance doing weddings up and down the east coast as well as NYC. Being moved by all the drama and chaos she saw at wedding mornings she wrote The Morning of Your Wedding in 2008. From 2005 to 2015 she worked with her husband in a couple of residential recovery facilities as a coach and trauma counselor. Now a certified clarity coach her heart is again all in with coaching stylists through her Facebook Group, Updo and Hairstyle Education. Over the last year she rewrote The Morning of Your Wedding and released this month as an e-book titled Wedding Morning Success: Your guide for avoiding the chaos and drama most brides experience. She is now the creator of a new membership community called https://updosystem.com/

Do you have a contract? Not sure what you should include?  Here are my suggestions for clauses.  

You can either position yourself in this industry to fight amongst the other stylists for a bride or you can create something in your business that is uniques to you, that brides "pick you". Show Notes: http://bridalbusinessschool.com/podcast FREE quiz (find all the right brides for you: http://bridalbusinessschool.com/bridetribe

Do you struggle to post about your special offers?  Do they tend to be dead-posts, crickets, no one engaging? Theres a few reasons for that and I talk all about in today's episode.

We know that Facebook wants consumers to stay on their platform longer and thats a win for us as the longer people engage with your content the more likely they are to build their know, like and trust factor with you and ultimately become a customer.  So how do we keep Facebook happy AND keep our potential customers happy too? Today's episode is all about how to engage your audience. Join Social Media Boot Camp: https://bridalbusinessschool.com/social 

So many of us think that the reason a bride went another way was because they were cheaper but thats not always the case.  Find out today why price is not always the reason.

3 Social Media Insights to Boost Your Hair and Makeup Business Exposure. It's the holiday season and if you want to attract more clients to your business over the holiday season, especially with all those brides getting engaged over Thanksgiving, Christmas and New Year. Then now is the time to get engagement hyped up on your social accounts. Today's episode i share 3 little nuggets to help you with your content.

Is she breathing fire? How can we handle a prickly bride? Or bridesmaid? Or mum?

Stop allowing money to hold you back from getting what you want. To grow your business you are going to need money but the fear of spending AND receiving is holding you back.

There are 2 things that hold you back in business and they are big ones! Time & Money.  This week we look at how "time" can hold us back from growing our business. If you want to join the program go to https://becomeabridemagnt.com if we are closed, don't forget to waitlist for next season

Today I am sharing with you a little nugget that I took away recently from a Money Mindset Audio Course. Really got me thinking about making money and my desire for revenue much more tangible and then in turn much more attainable. Hope you enjoy the show. FREE quiz (find all the right brides for you: http://bridalbusinessschool.com/bridetribe  Check out my YT Channel: http://youtube.com/bridalbusinessschool?sub_confirmation=1

Quick Note: Join Brand Boot Camp https://bridalbusinessbranding.com Special Guest: Sharon Wilkes-Burt, Truly Gorgeous, Perth Australia on the Bridal Business Podcast this week.  Such a pleasure to speak to Sharon. Sharon runs a successful hair business in Perth, Western Australia having come to Australia only 8 years ago, closing up her long-time hairdressing business back in the UK and starting again. Sharon has run classes for hair schools but now also runs her own academy in Perth, helping up and coming hairstylists with their updos.  She has trained with many stylists herself, including the amazing Ulyana Aster and I'm proud to say that she is one of my amazing students! Thank you Sharon and enjoy the show.

How To Collaborate In The Wedding Industry I have some rules/suggestions as to how you might network in the wedding industry.  I like to call it collaboration. FREE quiz (find all the right brides for you: http://bridalbusinessschool.com/bridetribe Show Notes: http://bridalbusinessschool.com/podcast

Welcome back to Bridal Business, can't wait to share more.  Reach out if you have any questions.

Sheri Vegas is one of Australia’s most sought-after beauty industry experts. 

Part 2 from last week, we covered the changes on Facebook and its family of Apps, as per the their F8 tech conference held at the beginning of May 2019. Today I am discussing the changes and features and benefits of using IG, Stories and WhatsApp.  This is a particuarly good episode if you are trying to sell makeup or hair products as well as how you might integrate more IG Stories into your business building. Enjoy.... You can watch the episodes, over on FB http://facebook.com/bridalbusinessschool

Alright welcome everyone to Facebook for hair and makeup artists - part 1 - today was about Facebook, Messenger and Groups. We talked about Public content (the town square) and private content (the living room). What do you think about these changes?  AND what would you love to see more information or training on? Here's recap:

There is no doubt in my mind that trials are ESSENTIAL when growing your wedding business. Here are "3 Ways to Price Your Wedding Trials" Show Notes: http://bridalbusinessschool.com/podcast FREE quiz (find all the right brides for you: http://bridalbusinessschool.com/bridetribe  Check out my YT Channel: http://youtube.com/bridalbusinessschool?sub_confirmation=1

Yesterday Mark Zuckerberg released a post on Facebook with regards to the direction of FB and its family of Apps (FB, IG, WhatsApp and Messenger). Today we are talking through those changes - seeing whats possible and what it means for business owners.   Mentioned today: Jane Wong Twitter - re newsfeed testing... https://twitter.com/wongmjane/status/1117805693950550016?fbclid=IwAR3Tb0QADz-pFD-imXXVCErUnQ_BSdksT0okonLDPuKvfkvYSPgZMVYoHMY Mark Z Statement: https://www.facebook.com/zuck/posts/10107243286682221

I'm excited to share my interview with the wonderful Sue McLaurin.   Sue McLaurin is a professional freelance makeup artist with over 16 years experience in bridal, fashion, commercial and TV work. She began her career in Far North Queensland where she quickly grew a very busy bridal makeup business from 5 weddings in her first year to over 150 in her third year. After moving to Brisbane in 2007, Sue’s focus turned to commercial and editorial makeup, while still working with 20-50 brides each year. A veteran of over 600 weddings, Sue is passionate about helping people feel good about themselves, through the power of makeup. Sue is the creator a the Bridal Beauty Pro App Bridal Beauty Pro is the best way to organise all your wedding bookings. Create a file for each bride and have all your bride’s wedding day details, inspiration pictures, trial records and photos, together in one app. Available to Download Now on the App Store or Google Play

Today's episode of the Bridal Business Podcast, is about my 4 recommendations that every hairstylist and makeup artist should pay attention to in their bridal business. Trial, Teach, Time treat Free resources: Show Notes: http://bridalbusinessschool.com/podcast FREE quiz (find all the right brides for you: http://bridalbusinessschool.com/bridetribe  Check out my YT Channel: http://youtube.com/bridalbusinessschool?sub_confirmation=1

 Over the past couple of years and maybe thats because of this whole online persona that you have and share and may be even study, I hear a lot of people say “build a brand” “you need to brand your business” but what does that actually mean?   Find out in today's episode. Show Notes: http://bridalbusinessschool.com/podcast FREE quiz (find all the right brides for you): http://bridalbusinessschool.com/bridetribe  Check out my YT Channel: http://youtube.com/bridalbusinessschool?sub_confirmation=1

Something reminded me today that at some point in time, you are going to meet a bride, who seems like they might be your ideal bride but that you can just sense, is going to be trouble. The problem is you are going to go through that mind struggle where you are thinking, “a wedding is a wedding and I need the money, I can’t say no” So today's episode is about how you can "Master the Art of Saying No". Show Notes: http://bridalbusinessschool.com/podcast FREE quiz (find all the right brides for you: http://bridalbusinessschool.com/bridetribe  Check out my YT Channel: http://youtube.com/bridalbusinessschool?sub_confirmation=1

I wanted to share a couple of behind the scenes things that I do in my business to generate revenue because if there is one thing that I have learnt over the years its that when you are trying to establish yourself as a hairstylist or makeup artist, and more specifically I’m talking to those of you who are freelancers or independent contractors (you basically work for yourself). Getting to a point where you have a steady income can be tricky. Find out more in today's episode.  Want to download the freebie and learn more?  Today’s freebie: http://bridalbusinessschool.com/money  Business & Branding Masterclass, find out more here http://bridalbusinessschool.com/masterclass  Show Notes: http://bridalbusinessschool.com/podcast FREE quiz (find all the right brides for you: http://bridalbusinessschool.com/bridetribe  Check out my YT Channel: http://youtube.com/bridalbusinessschool?sub_confirmation=1  

I cannot stress the importance of enough. You MUST INSIST that EVERY SINGLE bride has a wedding hair and/or makeup trial! Learn more in today's episode. Show Notes: http://bridalbusinessschool.com/podcast FREE quiz (find all the right brides for you: http://bridalbusinessschool.com/bridetribe  Check out my YT Channel: http://youtube.com/bridalbusinessschool?sub_confirmation=1

I think I read a comment every day in the forums about ” the Bride told me I was too expensive”, “another makeup artist is charging only $30”, “I don’t want to drop my price but I need the work”. It’s so frustrating! BUT before we head into my 6 Tips to Attracting a High-End Bride, I want you to take a look at your website, your social media images and your presence on the web.  What do you portray to your brides? Are you doing everything in your power to qualify a bride before they even contact you for a quote? Learn more in today's episode. Show Notes: http://bridalbusinessschool.com/podcast FREE quiz (find all the right brides for you: http://bridalbusinessschool.com/bridetribe  Check out my YT Channel: http://youtube.com/bridalbusinessschool?sub_confirmation=1

 Are you a serial procrastinator? Are you always putting things off until tomorrow? I’ve got 3 tips to help you feel more productive. Mentioned in the episode today.... Show Notes: http://bridalbusinessschool.com/podcast FREE quiz (find all the right brides for you: http://bridalbusinessschool.com/bridetribe  Check out my YT Channel: http://youtube.com/bridalbusinessschool?sub_confirmation=1

Welcome back to episode six of the Bridal Business Podcast. I'm excited that you spent another week with me this week. Today's episode is all about bringing us back to basics. For those of you that are listening to this in February 2019, I am hosting a free live nine-part video series over on Facebook, which will also be uploaded onto my YouTube channel as well.  Show Notes: http://bridalbusinessschool.com/podcast FREE quiz (find all the right brides for you: http://bridalbusinessschool.com/bridetribe  Check out my YT Channel: http://youtube.com/bridalbusinessschool?sub_confirmation=1

 Business owners and entrepreneurs tend to have one thing in common: As creative types we are always filled with lots of great ideas and a strong desire to be of service to all the brides int he world.   This means though that we are often challenged by the practical day-to-day stuff of life.  To-do’s, organisation, finances, getting things done.  NONE of this comes easy! Overwhelm becomes the norm. So what does this mean: We feel emotionally drained, like we can never catch up. As a business owner, you might have to accept that you’ll be overwhelmed on a fairly regular basis, but you can also take a few practical steps to overcome overwhelm.  Here are my 7 Tips to Beat Overwhelm As A Hairstylist and Makeup Artist growing a wedding business Show Notes: http://bridalbusinessschool.com/podcast FREE quiz (find all the right brides for you: http://bridalbusinessschool.com/bridetribe  Check out my YT Channel: http://youtube.com/bridalbusinessschool?sub_confirmation=1

Over the last 12 to 18 months I have had the privilege of interviewing some amazing hair and makeup artists and Michelle is no exception. Here is the recording of the interview I had with Michelle Dubé, Leading Australian Makeup Artist and Author of Makeup Artists Inc - The Business of Being a Makeup Artist. I'm looking forward to bringing Michelle back on the show and sharing more of my interviews with my amazing guests. Purchase her book: https://www.makeupartistsinc.com.au/shop Show Notes: http://bridalbusinessschool.com/podcast FREE quiz (find all the right brides for you: http://bridalbusinessschool.com/bridetribe  Check out my YT Channel: http://youtube.com/bridalbusinessschool?sub_confirmation=1  

In today’s episode, we are going to explore the 6 personalities of brides of brides and how you might use this information to connect with them and at the end of today’s episode, I’m going to ask you to do something for me - so stay to the end. Those of you who have ever attended my Business and Branding 5 Day Boot Camp, you’ll know that we play a little game where we pair up the descriptions with the bride personality and I have to say that 9 times out of 10, people get them spot on and I think they surprise themselves because they’d never really thought about brides in the form of a category and I said in Episode 002 that when you try to please everyone, you end up pleasing no-one and if you remember I talked about gathering all the information you can on one specific personality of bride and then creating your portfolio of work to appeal to that bride. A lot of stylists don’t agree, they still think that they need to keep their options open and they can do any look and they don’t want to be limited. Some even say, what if i want to chose 2 or 3 is that ok and well my short answer is “do what you like” my longer answer is, just concentrate on one, nail that, get booked continuously with those brides and then look at attracting another. Show Notes: http://bridalbusinessschool.com/podcast FREE quiz (find all the right brides for you: http://bridalbusinessschool.com/bridetribe  Check out my YT Channel: http://youtube.com/bridalbusinessschool?sub_confirmation=1

Today’s podcast was inspired by an email I got from a bridal stylist about 2 or 3 weeks ago. She was a Beta Tester about 18 months ago for my Become A Bride Magnet Coaching and Training program so I am thrilled that she made it this far so quickly. I think it will really resinate with some of you who are a little more experienced. Maybe you are doing pretty well with your business BUT possibly have plato'd, in other words, you feel like you’ve reached a point where you can’t go any further? So in this week's episode, I share with you some of my strategies that work really well in this instance.  Want to dive deeper into how you can make more money in your hair & makeup business? Show Notes: http://bridalbusinessschool.com/podcast FREE quiz (find all the right brides for you: http://bridalbusinessschool.com/bridetribe  Check out my YT Channel: http://youtube.com/bridalbusinessschool?sub_confirmation=1

A lot of the time, we launch our Bridal Business to crickets and the problem is that we are in such a hurry to show off our skills that we get this brain fog and we think that the reason why brides aren’t booking is because: - We’re too new, - We’re too expensive, - We don’t have a full portfolio So we’ve spent all this money on our education and with no clients we freak out and go into panic mode and what most of us do - including me when I first started - is you think, right "I need bums on seats and I need to build up my portfolio". You start asking all and sundry if you can do makeovers on them (because that will build the portfolio) and then you do the most stupid thing that anyone in this industry could do and you offer FREE or low cost bridal trials because you think its ok - that will get them through the door! But this is really like sticking a bandaid over the problem. You’re temporarily fixing your problem and when you eventually rip off that bandaid - its going to hurt. Today's episode shows you the first actionable strategy to take to become a magnet to your brides.    Show Notes: http://bridalbusinessschool.com/podcast FREE quiz (find all the right brides for you: http://bridalbusinessschool.com/bridetribe  Check out my YT Channel: http://youtube.com/bridalbusinessschool?sub_confirmation=1

INTRO EPISODE; Get the most from the podcast. New episodes released Tuesdays. Starting 8th Jan 2019