Podcasts about hairdressing

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Best podcasts about hairdressing

Latest podcast episodes about hairdressing

Grow My Salon Business Podcast
363 Why the Most Successful Salons Keep it Simple

Grow My Salon Business Podcast

Play Episode Listen Later Sep 1, 2026 21:12


Most salon owners assume their business feels complicated because it needs to be. But after years inside salons at every level of the market, I've noticed the opposite. The businesses that thrive are simple, while the ones that struggle are usually a collection of good ideas picked up along the way that were never designed to work together. So ask yourself: does your business actually function as one connected whole, or does it just feel like separate parts that don't quite work together as they should?I'll share why keeping things simple takes real work, why most owners build their business one decision at a time, and why the real job of management is making sure every part connects to everything else. If your business feels harder than it should, this episode will help you see why.IN THIS EPISODE:Why the most successful salons are simple, not complicatedHow joined up thinking turns one small decision, like pricing, into a ripple across the whole businessWhy removing something from your business can matter as much as adding something newThe real difference between a simple business and one that depends on youEPISODE TRANSCRIPT:[00:00] Introduction[00:43] The one question people most often ask about salon success[01:54] The jigsaw puzzle metaphor for building a business that works[03:56] Why so many salon owners end up building the plane while flying[06:46] Why you need the picture on the box before you build[08:35] How one pricing decision ripples through every part of your business[10:00] The two sides of management: systems and processes versus people[13:16] Why removing something from the business can matter as much as adding[14:02] The real difference between a simple business and a dependent one[18:08] Why the goal is making the pieces you have work together[19:00] The free management checklist and course mentioned in this episodeRESOURCES MENTIONED IN THIS EPISODE:

Grow My Salon Business Podcast
362 The New Rules of Salon Marketing in the Age of AI with Phil Evans

Grow My Salon Business Podcast

Play Episode Listen Later Aug 25, 2026 44:00


When it comes to marketing, many salon owners pour their time into Instagram, hoping it brings new clients through the door.My returning guest Phil Evans, founder of Salon Guru, has analysed over four and a half million visits to salon websites, and the results show that social media is not driving potential clients to your website in the numbers that you might expect.So here's a question worth reflecting on: if your marketing time is going to the wrong place, what is that actually costing your salon?In this conversation, Phil breaks down exactly where new clients are really coming from, what Google's EEAT framework means for your website, and why most reviews fall short of what Google and AI are looking for. By the end of this episode, you'll know where to put your marketing time so it actually brings in bookings, not just likes.IN THIS EPISODE:Why only 1.5% of website visits come directly from social media, and where the rest actually come fromThe four-part framework Google and AI use to decide which salon to recommendHow to structure your Google reviews so they build real trust and authority, not just star ratingsWhat to search on your own phone to check whether your salon is visible on Google and AITIMESTAMPS:[00:00] Introduction[00:51] Introducing returning guest Phil Evans from Salon Guru[01:44] Inside the new Salon Guru trends report and why it exists[03:42] Google versus social media, the surprising split in the data[05:26] Why social media rarely closes the booking on its own[09:16] How AI is reshaping the way clients search for salons[11:39] Is AI about to replace Google search entirely[18:14] The EEAT framework Google and AI use to pick a salon[22:00] Why detailed Google reviews matter more than five-star ratings[27:17] Where to focus five hours a week of marketing time[32:34] What clients actually want to see on a salon website[38:00] Inside Showcase and the early results from beta salonsRESOURCES MENTIONED IN THIS EPISODE:Salon Guru Trends Report – New data on where salon clients really come from and how to be found on Google and AI

The Morning Review with Lester Kiewit Podcast
CT Street Survivor Sally Roman on Survival, Self-Taught Hairdressing, and Women's Solidarity

The Morning Review with Lester Kiewit Podcast

Play Episode Listen Later Aug 25, 2026 7:36 Transcription Available


Onto Your Community News — where we bring you hyper-local stories that matter. Views and News with Clarence Ford is the mid-morning show on CapeTalk. This 3-hour-long programme shares and reflects a broad array of perspectives. It is inspirational, passionate and positive. Host Clarence Ford’s gentle curiosity and dapper demeanour leave listeners feeling motivated and empowered. Known for his love of jazz and golf, Clarrie covers a range of themes including relationships, heritage and philosophy. Popular segments include Barbs’ Wire at 9:30 am (Mon-Thurs) and The Naked Scientist at 9:30 on Fridays. Thank you for listening to a podcast from Views & News with Clarence Ford Listen live on Primedia+ weekdays between 09:00 and 12:00 (SA Time) to Views and News with Clarence Ford broadcast on CapeTalk https://buff.ly/NnFM3Nk For more from the show, go to https://buff.ly/erjiQj2 or find all the catch-up podcasts here https://buff.ly/BdpaXRn Subscribe to the CapeTalk Daily and Weekly Newsletters https://buff.ly/sbvVZD5 Follow us on social media: CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

Grow My Salon Business Podcast
361 Stop Saying "We're Like a Family Here"

Grow My Salon Business Podcast

Play Episode Listen Later Aug 18, 2026 19:24


Treating your team like family feels warm and caring, but it might be working against your leadership and having a negative impact on the business.A family relationship and a business relationship serve two very different purposes, and in a business, when the boundaries are blurred, accountability gets harder, standards slip, and you start making exceptions you'd never normally allow. In today's episode, I walk through five practical shifts that replace the family myth with something stronger, a team built on genuine care and clear standards. You'll come away with a better way to handle the conversations you've been avoiding, and a level of clarity that serves everyone in the business.IN THIS EPISODE:Why family belonging is unconditional, while team membership comes with real expectationsHow holding people accountable is one of the most caring things you can doThe difference between supporting your team and carrying every problem in their livesWhy blurred boundaries between friend and employer make hard conversations even harderA better metaphor than family for building loyalty, trust and belongingEPISODE TIMESTAMPS[00:00] Introduction[01:15] Why calling your team family can create serious problems[02:31] Families and businesses exist for completely different reasons[02:42] Word from our sponsor: Zenoti[04:46] The unconditional nature of family versus the realities of a team[06:34] Why caring about people does not mean avoiding accountability[07:57] The hidden cost of protecting one person from feedback[08:53] You are not responsible for fixing everyone's problems[10:03] How the family mindset creates a one-sided psychological contract[11:26] Why blurred boundaries make leadership so much harder[17:33] Recap: five things to remember about your team[18:58] Where to find the free salon management checklistWant MORE to help you GROW?➡️ Zenoti – all-in-one salon management platform with AI-powered client communications and automation. GMSB listeners get 50% off their first three months – Find out more

Grow My Salon Business Podcast
360 The Numbers Don't Lie

Grow My Salon Business Podcast

Play Episode Listen Later Aug 11, 2026 22:40


One of the bigger challenges the salon industry has always faced is getting reliable data. Fortunately, that is changing for the better, and today I break down a new industry benchmark report that has been put together by leading salon management software brand Zenoti.You'll hear why client retention, not marketing, is driving industry growth, what's really behind falling new client numbers, and why one number, utilisation, might be the biggest opportunity sitting inside your business right now. In this episode, I pull out the numbers that actually matter, the ones that tell you something real about salon industry benchmarks and business trends so that you can stop guessing and start knowing how your salon is performing. IN THIS EPISODE:Why new client numbers are falling across every part of the industry, and why that's not automatically your faultThe client retention approach that's driving almost all industry growth right nowWhy salons with membership programs are growing four times faster than salons without oneWhat calendar inflation really means, and why 72% of first rebooked appointments never happen as plannedEPISODE TIMESTAMPS[00:00] Introduction [00:25] Why "is that good?" is the wrong question to start with [01:47] The moment benchmarking changed how I ran my own salon [04:07] Numbers are facts, not feelings [06:59] Same salon revenue is still growing despite the uncertainty [07:56] New client numbers are falling across every sector measured [09:16] Why retention, not marketing, is driving industry growth [11:39] Membership programs and the eight percent growth gap [13:13] Calendar inflation and the 72 percent rebooking problem [15:40] Where AI actually helps, and where it doesn't [17:15] The 30-point utilisation gap between average and top salons [20:00] This week's challenge: 30 minutes with your own numbersRESOURCES MENTIONED IN THIS EPISODE:The 2026 Beauty and Wellness Benchmark Report by Zenoti: Download the free benchmark report hereWant to see how your business compares? Head to the Zenoti benchmark scorecard Enter your numbers to see where you stand against industry benchmarks.Interested in a personalised consultation with Zenoti and 50% off for the first 3 months.

Hair Therapy
Jak Inhibitors update for alopecia areata

Hair Therapy

Play Episode Listen Later Aug 10, 2026 44:54


Send us Fan MailJak Inhibitors update for alopecia areata Tommy Hall is originally from Maine, near Boston, but now lives in London.He first came on the podcast in February 2023, after experiencing alopecia areata, which evolved into universalis, and lost all of the hair on his entire body. He began using JAK inhibitors to treat his condition, which were not approved on the NHS at the time to treat hair loss.He joins me today with an update on his progress, sharing that he has now tried three different types of JAK inhibitor, the challenges that have come with this, and even the clinical trial he is now participating in.Tommy says that he has come to terms with his hair loss, and how this experience has forced him to challenge what he felt about himself, his identity and his relationship with how he looks. He has seen great success in the last 18 months, with his SALT score going from 100 to 7!Connect with Tommy:InstagramAlopecia Connection Podcast Hair & Scalp Salon Specialist course Support the showConnect with Hair therapy:FacebookInstagramTwitterClubhouse- @Hair.TherapyHair Therapy WebsiteDonate towards the podcast Start your own podcastHair & Scalp Salon Specialist Course ~ Book now to become an expert! 

Grow My Salon Business Podcast
359 Two Salons, One Family, 25 Staff with Billy Ryan and Elle Foreman

Grow My Salon Business Podcast

Play Episode Listen Later Aug 4, 2026 51:43


Billy Ryan and Elle Foreman own the Tribe Salons group in London and Kent. In this episode, we discuss what it takes to build a successful family salon business and how they've evolved their employee-based salon culture to meet the expectations of today's workforce.You'll hear how they've built communication and shared values into the way they lead their team, why they moved away from a traditional commission-only pay structure, and how learning to manage cash flow gave them the confidence to invest, expand and finally feel in control of the financial side of the business.IN THIS EPISODE:Why clear communication and shared core values matter How different learning styles shape the way you train your team, and why one teaching style never works for everyoneWhy a pay structure based only on commission can work against the business you're trying to buildHow a cash flow forecast turns "we just need to make more money" into an actual planWhy entering awards and competitions can have a bigger impact on your business than chasing a larger social media followingEPISODE TIMESTAMPS:[00:00] Introduction [00:47] Meet Billy Ryan and Elle Foreman from Tribe Salons [01:41] How Tribe Salons grew to two locations and 25 team members [03:23] The pros and cons of running a business with a sibling [07:39] Bringing in new ideas while an older generation resists change [12:55] The top things that make a family business work [17:29] Why Tribe is built as a fully employed salon, not chair rental [21:31] How a ten-year age gap changed the way they train their team [30:00] How the GMSB courses shaped their business decisions [32:48] The cash flow forecast that changed everything financially [40:16] Why they rebuilt their pay structure around more than commission [45:33] What hairdressing awards have done for their business and their teamRESOURCES MENTIONED IN THIS EPISODE:GROW Business School - The complete blueprint for building a successful salon business - Courses, Coaching and CommunityMoney Course – A step-by-step course covering cash flow forecasting, pricing and financial control for salon owners – Find out more 

Grow My Salon Business Podcast
358 Seven Lessons on Education Every Salon Owner Needs to Hear

Grow My Salon Business Podcast

Play Episode Listen Later Jul 28, 2026 22:30


The way hairdressing education is delivered has changed dramatically since I started in this industry, and it will continue to evolve as new technology emerges. In this episode, I talk about those changes and the impact it has on salons, trainees, standards and productivity. And I ask the question I think salon owners are wondering: “What does the future of education look like and how will it impact the way I run my business?I explain why information has become cheap while experience has become more valuable than ever, and why that changes what you should actually be looking for in education. I also share seven practical lessons on building a culture of learning, why you need to be training apprentices who contribute quickly, and staying ahead as the industry keeps moving.WHAT YOU'LL LEARN:Why information has become cheap while real experience has never been more valuableThe real reason AI won't replace great educators, and how it exposes the poor onesWhy your apprentices should be productive within six months, not left to find their feet for yearsThe difference between being a great hairdresser and being a great teacherWhy you can't rely on colleges or government training programs to finish the job for youSeven practical lessons on education every salon owner needs to hearIN THIS EPISODE:[00:00] Introduction [02:19] Antony asks the big question: where is salon education heading next [03:15] How live seminars and academies defined the early years of education [04:00] The internet and social media put educators in everyone's pocket [05:07] The moment Antony realised business education mattered more than technical skill [06:23] Why salon owners started asking about branding and leadership, not just hair [07:41] How COVID forced the whole industry to learn online almost overnight [09:00] What actually separates a genuinely good coach from a mediocre one [10:36] Why online retail during COVID changed manufacturers for good [13:05] How artificial intelligence is reshaping salon education right now [14:04] Why information is cheap but real experience is priceless [17:29] Antony's seven practical lessons every salon owner needs on education [21:12] The one thing that never changes no matter how the industry evolvesWant MORE to help you GROW?

Grow My Salon Business Podcast
357 The 4 Disciplines Behind Every Salon Success Story

Grow My Salon Business Podcast

Play Episode Listen Later Jul 21, 2026 14:26


Most salon owners already know what they should be doing to build salon success. They know they should raise their prices, have the tough conversation with an underperforming team member, or get on top of their numbers, and they still don't do it. After more than 30 years working with salon owners in dozens of countries, I've watched the same four disciplines show up in every real success story, and none of them are a shortcut.I break down the four words I believe underpin real success in this industry, whether you're behind the chair or running the business. You'll learn why mastering them matters more than chasing the next new idea, and what separates people who talk about change from people who actually make it happen.WHAT YOU'LL LEARNWhy information on its own has almost no value anymore, and why most people still don't changeThe first discipline every master of any craft, hairdressing or business, never outgrowsWhy mastering the fundamentals of your salon's finances matters more than any new marketing hackThe difference between doing something once and true implementation, and why real mastery looks effortlessWhy innovation only works once you've earned the right to it through masteryWhy endurance is the discipline that separates the real success stories from everyone elseIN THIS EPISODE:[00:00] Introduction[00:51] Why knowing what to do isn't the real problem[02:21] The four words that underpin every success story[03:34] The first discipline: mastering the fundamentals[05:08] The Guido Palau lesson on practising at the very top[06:38] Why salons fail without understanding the financial fundamentals[07:00] The second discipline: implementation[09:00] The third discipline: innovation[10:36] The fourth discipline: endurance[11:30] The mentor who embodied endurance more than anyone[13:00] Recap: the four disciplines that build lasting successWant MORE to help you GROW?

Hair Therapy
Working to reduce our toxic environment by going back to traditional ingredients

Hair Therapy

Play Episode Listen Later Jul 20, 2026 42:25


Send us Fan MailWorking to reduce our toxic environment by going back to traditional ingredients  Anna Asi is the founder of Jadu beauty, a New York based brand focused around natural, chemical free hair & scalp care.She combines generational formulations from the Middle East with a modern, simplified approach to hair wellness. She believes that scalp care is the foundation of leng-term hair growth.We discuss the hidden impact of our everyday hair products and the cumulative effect of a build up of chemicals in all the products in our homes.Anna wanted to create products that were safe to use, even if you are sensitive to different ingredients. She is now working on expanding the range to include new products.Connect with Anna:InstagramAmazon Hair & Scalp Salon Specialist course Support the showConnect with Hair therapy:FacebookInstagramTwitterClubhouse- @Hair.TherapyHair Therapy WebsiteDonate towards the podcast Start your own podcastHair & Scalp Salon Specialist Course ~ Book now to become an expert! 

Grow My Salon Business Podcast
356 Brand Promises, Team Agreements and Difficult Behaviour with Nina Kovner

Grow My Salon Business Podcast

Play Episode Listen Later Jul 14, 2026 44:58


Every salon owner has dealt with a difficult team member who is brilliant one week and impossible the next, leaving the whole team tiptoeing around them. Most owners have no idea whether to show compassion or hold the line, especially when a health issue might be part of the picture. This week, I talk to leadership coach Nina Kovner about handling it without making it personal.Nina breaks down the difference between compassion and excusing bad behaviour, and shares the three-step process to decide when and how to step in. You will come away with language you can use in the moment, a clearer sense of where your responsibility as a leader starts, and a plan for protecting your whole team's culture.IN THIS EPISODE YOU'LL LEARN:✅ Why most difficult team behaviour comes down to unclear brand promises and agreements, not personality✅ How to separate the behaviour from the person so conversations stay objective ✅ The pause, process, proceed method for deciding when and how to address an issue ✅ Where the line sits between showing compassion and excusing harmful behaviour ✅ How to build psychological safety so your team will actually tell you what's going on ✅ Why letting one person's behaviour slide damages trust with the whole teamTIMESTAMPS[00:00] Introduction [01:24] Antony's story about a stylist struggling with PMDD and her team [04:33] Where salon owners go wrong when behaviour becomes a problem [06:17] Separating a team member's behaviour from who they are [07:33] Holding high standards while still genuinely caring about people [14:17] Why health issues do not excuse harmful behaviour at work [16:41] The difference between showing empathy and making assumptions [18:09] Building psychological safety so your team feels safe to speak up [25:21] Deciding whether to deal with behaviour now or later [25:52] A simple three-step method for handling difficult conversations [28:42] Why letting one person's behaviour slide is unfair to everyone else [37:19] Advice for salon owners nervous about discussing women's health issues [42:14] Nina's rules for leading through emotionally difficult situationsWant MORE to help you GROW?

Hair Therapy
Your skin is a living biochemical organ

Hair Therapy

Play Episode Listen Later Jul 13, 2026 36:22


Send us Fan MailYour skin is a living biochemical organ Benjamin Knight Fuchs has 40 years as a pharmacist, nutritionist & skincare chemist. He has experience running a compound pharmacy for people who suffered burns & wounds.Ben states that the missing link in the beauty industry is healing. He says that although skin looks inert, it is a complex, responsive structure, referred to as the 'third brain'. He approaches skincare from a health perspective, rather than a cosmetic or topical perspective. His focus is on the skin cells, rather than the skin in general.We discuss how gut health & skin & scalp health are all related, and the essential nutrients needed.Connect with Ben:InstagramWebsiteYoutube Hair & Scalp Salon Specialist course Support the showConnect with Hair therapy:FacebookInstagramTwitterClubhouse- @Hair.TherapyHair Therapy WebsiteDonate towards the podcast Start your own podcastHair & Scalp Salon Specialist Course ~ Book now to become an expert! 

Grow My Salon Business Podcast
355 Why Your Bank Account Never Matches Your Profit

Grow My Salon Business Podcast

Play Episode Listen Later Jul 7, 2026 20:06


Most salon owners can rattle off a client's colour formula from three visits ago without blinking, yet ask what their actual profit margin was last year and you'll get a shrug. In this episode, I break down what profit really is, why it gets confused with your own wage, and why accountants often have a dozen different names for the same numbers.You'll learn the real difference between profit and profit margin, why your bank account can look empty even when your P&L says otherwise, what a realistic profit benchmark actually looks like, and the only two ways you can genuinely increase what you keep.WHAT YOU'LL LEARN:Why your own wage is not profit, even when the business feels like it's doing wellThe real difference between profit and profit margin, and why growing one can shrink the otherWhere your profit actually goes, from cash buffers to reinvestment and owner drawingsWhy your bank account can look empty even when your P&L says you're profitableA realistic profit margin benchmark for a salon your size, not a generic Google averageThe only two ways to increase profit in any business, and where to focus firstIN THIS EPISODE:[00:00] Introduction[01:03] The profit question most salon owners cannot honestly answer[02:31] The real definition of profit and why it surprises owners[03:14] Why your own wage is not the same as profit[04:17] The confusing language accountants use for profit and expenses[04:53] Gross profit versus net profit and what each one reveals[05:42] Profit versus profit margin and why the difference matters[07:28] Where your profit actually goes once you have made it[10:24] Why your bank account can look empty despite a profitable P&L[12:31] How much profit you should actually be aiming for[14:42] The only two ways any business can increase profit[16:37] Why a solo operator's claimed profit margin is misleadingRESOURCES MENTIONED IN THIS EPISODE:The Money Course – a step-by-step course on profit, cash flow and break-even for salon owners – [Find out more]Want MORE to help you GROW?

Grow My Salon Business Podcast
354 Why Hairdressers Don't Earn Enough (and What to Do About It)

Grow My Salon Business Podcast

Play Episode Listen Later Jun 30, 2026 13:10


The most common stereotype about hairdressers is that they don't earn enough. And in most cases, it's true. But the reason behind it is rarely discussed; you can only earn relative to what you produce. In this episode, I get into why so many stylists stay stuck and what it actually takes to change that.If you're a salon owner who wants to pay your team more, or a stylist who wants to earn more, this episode is for you. You'll hear what high-performing stylists consistently do differently, why training is a leadership responsibility that too many salon owners quietly ignore, and what has to change for productivity and pay to go up together.IN THIS EPISODE:Why hairdressers' income is directly linked to productivity, and what that means for your team's earning potentialThe specific habits and behaviours that high-earning stylists have in common, and why talent alone is not one of themWhy "charge your worth" is a social media soundbite that the market will ultimately ignoreWhy structured training is a leadership responsibility, not an optional extra for salon ownersEPISODE TIMESTAMPS:[00:00] Introduction: The stereotype that hairdressers don't earn enough[01:39] The number one reason stylists don't earn enough[02:12] Why part-time hairdressing affects income in ways most people accept[02:40] What high-earning stylists all have in common, and it's not talent[03:56] Why demand is the market's way of telling you what you're worth[05:22] What "being excellent" actually means beyond doing great hair[06:00] Whose responsibility is it to develop a stylist's skills?[07:13] Why salon owners forget about training once the doors open[08:41] Why leadership in salons gets negotiated instead of led[09:57] What training should actually focus on to drive income growth[11:06] The performance benchmarks that matter before asking for more pay[12:25] Bringing it all together: productivity, pay, and what salon owners can doWant MORE to help you GROW?

Hair Therapy
Using probiotics in scalp care

Hair Therapy

Play Episode Listen Later Jun 29, 2026 50:27


Send us Fan MailUsing probiotics in scalp care Arielle Hobdy founded Bea's Bayou to create products to support & nourish her skin rather than to force or 'fix' things.Arielle has seborrheic dermatitis and was looking for a better solution for someone living with a chronic skin sensitivity. She began formulating products that focus on calming, regulating & respecting the skin's natural learning and recovery process.She has created probiotic- forward care for sensitive skin & scalp, and eczema-prone systems, after looking at the types of ingredients, quantities and combinations.Her brand is about emotional relief, confidence and breaking the cycle of fighting our bodies. Arielle was inspired by her Grandmother's natural approach to cooking & treatments in the bayou. Connect with Bea's Bayou:InstagramFacebook Hair & Scalp Salon Specialist course Support the showConnect with Hair therapy:FacebookInstagramTwitterClubhouse- @Hair.TherapyHair Therapy WebsiteDonate towards the podcast Start your own podcastHair & Scalp Salon Specialist Course ~ Book now to become an expert! 

Grow My Salon Business Podcast
353 A Salon Owner's Guide to Negotiating With Product Manufacturers

Grow My Salon Business Podcast

Play Episode Listen Later Jun 23, 2026 21:14


When I opened my first salon I was passionate about hairdressing but like most salon owners I knew very little about business, and negotiating with product suppliers was where my naivety was fully exposed. This week I take you behind the scenes of what's really happening when you deal with a manufacturer or distributor.You'll come away understanding how the commercial side works: list price, rebates, the size of the pie, and the difference between a real partnership and a shiny distraction. My aim is simple. I want you walking into that conversation informed, prepared, and able to build a deal where both businesses genuinely win.IN THIS EPISODE:Why the list price is never the real price, and what sits behind itThe size of the pie: how much value a supplier can actually offer youHow rebates really work, including the catch that traps a lot of ownersHow to prepare before you negotiate so you hold the stronger positionWhy the real goal is a partnership where both businesses winEPISODE TIMESTAMPS[00:00] Introduction[00:20] The dark arts of negotiating with your product suppliers and manufacturers[02:07] Why nobody actually pays the full list price on the page[03:07] Manufacturer versus distributor, and why that structure changes everything behind the scenes[05:08] The list price is just the start of a commercial conversation[08:23] The experience gap between you and the person across the negotiating table[09:50] The size of the pie: the concept that underpins every deal[11:04] How you get to choose where that value lands in your business[13:10] Rebates explained, and the two important realities that owners often overlook[15:54] Shiny object syndrome, and the seduction of events and luxury experiences[17:41] Why putting your business out to tender is simply smart, professional practice[19:13] How to prepare properly before you ever sit at the tableWant MORE to help you GROW?

Hair Therapy
Growing old, staying young - Supporting hair follicle longevity

Hair Therapy

Play Episode Listen Later Jun 22, 2026 36:03


Send us Fan MailGrowing old, staying young - Supporting hair follicle longevity Balasim Jasim has a background in dentistry, and after a war in his country, he had to rebuild his life and became involved in business development.He operates in 4 languages, and is now working for Oxford Biolabs, driving international expansion.He explains the importance of using clinically validated products to target certain concerns around the changing needs of our hair as we age. Balasim shares the concepts of supporting mitochondrial activity, potassium channels and follicle metabolic processes.As the amount of people over 60 in our population increases, products that help people to age well and support longevity will be in demand.Connect with Balasim:LinkedInInstagram Hair & Scalp Salon Specialist course Support the showConnect with Hair therapy:FacebookInstagramTwitterClubhouse- @Hair.TherapyHair Therapy WebsiteDonate towards the podcast Start your own podcastHair & Scalp Salon Specialist Course ~ Book now to become an expert! 

Grow My Salon Business Podcast
352 How Leading Salons Are Using AI Every Day with Martha Lynn Kale

Grow My Salon Business Podcast

Play Episode Listen Later Jun 16, 2026 39:44


AI in the salon is no longer something you can put off, and ignoring it won't make it disappear. This week I'm joined by Martha Lynn Kale, owner of Mirror Mirror in Austin, Texas, who has spent the past year building AI into how she leads, hires, trains and markets. We get practical about what she uses it for, where it earns its place, and the mistake that trips most owners up.If you're curious about AI but unsure where it fits, or a bit nervous about it, this episode will help ground you. You'll come away knowing how to find the balance between using AI to increase efficiencies, but still protect the human side of your salon. Most importantly you'll understand  the work you have to do first so AI actually has a foundation of knowledge to build on.IN THIS EPISODE YOU'LL LEARN:✅ The practical jobs AI can take off your plate so your team is more present for clients✅ Why you have to do the work on your values and systems first before AI is any use✅ How to keep AI invisible to clients while it sharpens everything behind the scenes✅ The "start with one problem" approach that beats asking AI to build everything at once✅ Where to begin if you're nervous or sceptical about AI in your businessIN THIS EPISODE:[00:00] Introduction[02:37] Does using AI make you lazy, or sharpen your thinking?[04:08] Why AI works best as an enhancement to what you already do[05:14] The platforms Martha Lynn uses and why ChatGPT knows her[06:13] Typing versus talking: finding the input style that suits you[09:08] Using AI to tighten org charts, roles and career paths[11:46] The finance angle: driving revenue and solving slow Saturdays[13:52] Keeping the human touch as salon software gets smarter[15:46] Marketing with AI: brainstorming, captions and the branding challenge[20:29] The front desk slip that revealed human first, policy second[24:27] Rebuilding the apprentice program with feedback and AI[28:58] The work you must do before AI can help you[33:13] Where to start if AI still makes you nervousWant MORE to help you GROW?

Hair Therapy
Taking a multi-faceted long term approach to treating hair loss

Hair Therapy

Play Episode Listen Later Jun 15, 2026 40:54


Send us Fan MailTaking a multi-faceted long term approach to treating hair loss Maik Van Den Berg is an engineer from the Netherlands, who has been experiencing hair loss since just 22 years old.He was diagnosed with male pattern hair loss, and was offered treatment with medication, which he suffered severe side effects from. This led him to stop using it and started to explore alternative options.Maik describes the side effects he experienced, and how they can gradually creep up on you. He also shares how losing his hair began to have an impact on his self esteem and confidence.He tried lots of products and began to find a combination of things that worked for him. He then developed Neofollics, as he wanted something that was effective but gentle enough to use long term, balancing efficacy with being user friendly.We discuss what can influence the quality of the hair, the chain of cause and effect, and how the concentration and amount of active ingredients can help the potency of any products or treatments.Connect with Maik: Instagram Hair & Scalp Salon Specialist course Support the showConnect with Hair therapy:FacebookInstagramTwitterClubhouse- @Hair.TherapyHair Therapy WebsiteDonate towards the podcast Start your own podcastHair & Scalp Salon Specialist Course ~ Book now to become an expert! 

Grow My Salon Business Podcast
351 The 5 Things That Make You a Better Salon Manager and Leader

Grow My Salon Business Podcast

Play Episode Listen Later Jun 9, 2026 14:57


Most salon owners who struggle with their team have never stopped to ask whether the problem starts with them. Salon management is one of the hardest parts of running a salon business, and most people learn it by trial and error, often at the expense of their team's morale and their own sanity. In this episode, I'm sharing five things that will make you a more effective manager and leader, starting with a distinction that changes everything.If your team feels stuck, resistant, or disengaged, this episode will help you figure out why, and what to do about it. You'll finish with a clearer picture of what good leadership in a salon actually looks like, and a few things you can start doing differently this week.IN THIS EPISODE:Why managing people and leading people are two completely different things, and why it mattersThe real reason your team might not be doing what you ask, and why that starts with youHow to delegate properly so that people build confidence, not dependencyWhy your job as a leader is not to motivate your team but to stop demotivating themThe simple habits around accessibility and attention that build trust faster than any team meetingHow to create a culture where your team starts asking "what else can we do?" instead of "that's not my job"EPISODE TIMESTAMPS[00:00] Introduction: are you actually a good salon manager? [00:30] The difference between managing people and leading people [01:17] Why your two main objectives as a leader pull in different directions [02:13] Why people need a completely different approach to processes and systems [02:41] Point one: designing a system that sets your whole team up to succeed [04:00] Point two: learning to delegate properly, and what that actually means [05:38] Why team culture problems are ultimately a leadership problem [07:19] The goal of getting your team to think more like an owner [08:32] Point three: why motivation is not what you think it is [10:28] The habits, traditions, and systems that shape team morale [11:16] Point four: being accessible when your team needs you most [12:25] Point five: the power of paying full attention in the moment [13:24] Final thoughts on building people with unlimited potentialWant MORE to help you GROW?

Hair Therapy
Can you perform Hair transplants on textured hair?

Hair Therapy

Play Episode Listen Later Jun 8, 2026 38:43


Send us Fan MailCan you perform Hair transplants on textured hair? Celestine Gitau specialises in cosmetic chemistry and trichology. After a career as a certified nurse, in 2017 she went on to be a hair transplant technician. She works with brands to help to develop products & technologies.Celestine enjoys performing her trichology consultations, and helping people throug their journey. She has now performed over 500 hair transplants, and is an expert in working on afro textured hair.We discuss the unique differences & challenges that this can present, and the specialist experience necessary to extract and place the follicular units successfully, along with advising patients on the best process for them, and aftercare procedures.Connect with Celestine:InstagramLinkedIn Hair & Scalp Salon Specialist course Support the showConnect with Hair therapy:FacebookInstagramTwitterClubhouse- @Hair.TherapyHair Therapy WebsiteDonate towards the podcast Start your own podcastHair & Scalp Salon Specialist Course ~ Book now to become an expert! 

Grow My Salon Business Podcast
350 What are the 10 Forces Shaping the Salon Industry Right Now?

Grow My Salon Business Podcast

Play Episode Listen Later Jun 2, 2026 17:34


The salon industry is constantly changing. It always has and it always will. Some of the changes you'll like and others you won't. Either way, understanding what drives change allows you to anticipate the future and prepare for the opportunities that come with change. In this episode, I walk through 10 drivers of change that are reshaping how salons operate, who clients are becoming, and how the competitive landscape is shifting in ways that will catch a lot of people off guard.Some of what I cover will feel familiar. Some of it might surprise you. But the final point on my list is the one I think very few people in the industry are talking about, and I genuinely believe it could be the most significant shift we see over the next decade. If you care about where your business and this industry are heading, this one is worth your time.IN THIS EPISODE:Why the competitive landscape is shifting and what it means for employee-based salon owners specificallyHow economic pressure and changing consumer behaviour are forcing salons to operate differentlyThe generational shift happening at both ends of the workforce and what it means for salon ownershipWhy AI will not replace hairdressers, and how it could actually free salon owners up to focus on what matters mostThe surprising prediction about who the salon owner of the future might be and why it could be good news for the industryWhat the Anthropic report on AI and employment reveals about where hairdressing sits relative to other industriesEPISODE TIMESTAMPS[00:00] Introduction: thinking about the future of the salon industry[01:14] Understanding the forces that drive change before they arrive[01:42] Driver 1: Where competition is now coming from in hairdressing[03:00] Driver 2: Rising costs, slim margins, and a changing economy[04:00] Driver 3: How government regulation is reshaping how salons hire[05:00] Driver 4: How employee expectations have fundamentally shifted post-COVID[06:12] Driver 5: What clients want now and how appointment patterns are changing[07:16] Driver 6: Generational change from Gen Z to ageing baby boomer owners[09:05] Driver 7: Environmental pressures and what they mean for salons[10:00] Driver 8: How salon design is evolving to reflect a changing world[10:17] Driver 9: Technology, AI, and why the human side of hairdressing gets more valuable[12:36] Driver 10: Who will actually own salons in the future[13:15] The Anthropic report and what it says about hairdressing and AI risk[15:00] Why disrupted professionals may turn to the salon industry next[16:02] What this all means for you and where to get helpWant MORE to help you GROW?

Hair Therapy
How hormones can affect hair loss

Hair Therapy

Play Episode Listen Later Jun 1, 2026 38:06


Send us Fan MailHow hormones can affect hair loss Chelcey Salinger is the Director of the IAT, and has trichology clinics in Sydney & Adelaide.She sees a lot of women in her clinics, and we discuss how hormonal changes can affect the hair, and the types of hair loss she often comes across.Checey describes different types of conditions that she sees a lot during phases such as menopause, the patterns, and how to recognise them.We also look at contraceptive and HRT options, and which types are the most 'hair friendly'.Chelcey also shares tips on how to support hair health, especially in perimenopause and menopause. Connect with Chelcey:InstagramWebsite Hair & Scalp Salon Specialist course Support the showConnect with Hair therapy:FacebookInstagramTwitterClubhouse- @Hair.TherapyHair Therapy WebsiteDonate towards the podcast Start your own podcastHair & Scalp Salon Specialist Course ~ Book now to become an expert! Polytar Medicated Shampoo

Grow My Salon Business Podcast
349 How AI Is Changing the Front Desk with Universe Walker

Grow My Salon Business Podcast

Play Episode Listen Later May 26, 2026 40:07


AI has already and will continue to impact the salon industry. One area that is getting a lot of attention is the front desk and the role of AI in streamlining the client booking process, capturing missed calls and directly having a positive impact on salon revenue.  My guest today is Universe Walker, a hairdresser, salon owner, and the founder of Beauty Desk AI, whose AI receptionist Eve answers calls and texts, books appointments, handles escalations, and never puts anyone on hold. We dig into how she built it and why online booking alone isn't enough.If you've ever lost a client because nobody answered the phone, this episode will hit home. You'll walk away understanding exactly what an AI receptionist can and can't do, how it fits alongside your front desk team, and whether an AI receptionist could be the solution your front desk needs.EPISODE TIMESTAMPS[00:00] Introduction: AI is changing how salons handle every incoming call[01:06] Meet Universe Walker, salon owner, hairdresser, and founder of Beauty Desk AI[03:26] The problem Universe set out to solve after COVID changed everything[05:06] Why 75% of salons no longer have a front desk, and what that costs[07:00] What Eve actually does: voice, SMS, bookings, and the all-in-one dashboard[10:12] How Eve integrates with your existing booking platform[12:09] Latency, the "army of Eves," and why conversations feel surprisingly human[16:06] The 200-call experiment: what happened when nobody answered the phone[21:20] How Eve is trained to understand your salon's specific services and language[26:12] Real examples of Eve's empathy, from nervous kids to tsunami evacuations[29:00] How salons with a full reception team use Eve as a backup[36:41] The business insights Eve unlocks that no booking platform can give youWant MORE to help you GROW?

Hair Therapy
What happens when a hair transplant doesn't go to plan?

Hair Therapy

Play Episode Listen Later May 25, 2026 31:17


Send us Fan MailWhat happens when a hair transplant doesn't go to plan? Dom is a 32 year old electrician, who lives in a van in Scotland.He shares his story about his hair loss journey, including dealing with the side effects of medication, disappointing hair transplant results, and why it's important to consider all your options and get lots of expert advice before making a decision.Dom shares how his confidence was low, so he looked to hair transplants as a way to resolve this. When it didn't give him the result he wanted, it made him reflect on his motivation for his decision.Dom now wears a hair system, and is very open about this on his social media. He says he is much happier now and shares his experience to help others.Connect with Dom:InstagramTikTokYoutube Hair & Scalp Salon Specialist course Support the showConnect with Hair therapy:FacebookInstagramTwitterClubhouse- @Hair.TherapyHair Therapy WebsiteDonate towards the podcast Start your own podcastHair & Scalp Salon Specialist Course ~ Book now to become an expert! Polytar Medicated Shampoo

Grow My Salon Business Podcast
348 How to Use AI in Your Salon Without Losing the Human Touch with Frank Westerbeke

Grow My Salon Business Podcast

Play Episode Listen Later May 19, 2026 46:51


AI in the salon industry is moving fast, and most salon owners genuinely don't know where to start. My guest this week is Frank Westerbeke, co-owner of Gadabout and VerVe, a multi-generational salon group with six locations and nearly 300 staff in Tucson, Arizona. Frank's been using AI across his business for years, not just for Instagram captions, but for people management, financial analysis, team communication, and the client experience.What you'll hear in this conversation will make AI feel far less intimidating. Frank is not a tech person. He's a salon person. And the way he talks about AI, as a bridge, not a replacement, will shift how you think about it. IN THIS EPISODE:[00:00] Introduction: AI in the salon industry and what's at stake[01:04] Meet Frank Westerbeke, co-owner of Gadabout and VerVe[02:09] Running 6 salons and 300 staff, Frank's role as the human connector[04:14] How Frank uses AI voice on the drive to a salon before a tough conversation[06:44] Why Frank gave his managers permission to use AI and what changed[10:23] Turning managers into leaders with AI as the bridge[18:07] Why Frank's marketing team uses AI to enhance creativity, not replace it[22:45] The client experience: where AI helps and where the human must stay[27:00] Using AI to free up human connection in the salon[41:42] Frank's advice for salon owners who haven't started yetRATINGS + REVIEWS

Hair Therapy
How advances in science can improve hair recovery in chemotherapy

Hair Therapy

Play Episode Listen Later May 18, 2026 48:30


Send us Fan MailHow advances in science can improve hair recovery in chemotherapy Dr Nik Georgopoulos is a highly experienced scientist, cell biologist & molecular biologist. He has a degree in biochemistry & genetics from Leeds University & a PHD.Dr Georgopoulis has studied viruses and how they cause cancer. He looks at what happens when things go wrong. As cancer can affect 1 in 2 people, he looks to try to understand how cancer happens.Nik describes cancer as like a wound that will not stop healing. We discuss the effect that chemotherapy treatment has on the rapidly proliferating cells of the body, including the hair follicles. Scalp cooling can prevent the chemotherapy drugs from entering the keratinocytes, and the hair matrix. Cold cap can help to eliminate the risk of permanent alopecia (PCIA) with certain treatments.Nik has been involved in the development of anti-oxidants that utilises nanotechnology, which can be applied to increase the effectiveness of scalp cooling and help to support the hair during treatment.Connect with Dr Nik:InstagramLinkedInPaxman scalp cooling Hair & Scalp Salon Specialist course Support the showConnect with Hair therapy:FacebookInstagramTwitterClubhouse- @Hair.TherapyHair Therapy WebsiteDonate towards the podcast Start your own podcastHair & Scalp Salon Specialist Course ~ Book now to become an expert! Polytar Medicated Shampoo

The BeautyPro Podcast
286. Cole Thompson: Master Haircutter Taking the Guess Work Out Hairdressing Education World Wide

The BeautyPro Podcast

Play Episode Listen Later May 18, 2026 33:19


Cole Thompson is not only one of the most down-to-earth hairstylists you'll ever meet but he's also one of the kindest, get it done kind of global businessman. Along with his twin brother, Cole founded Elevation H which educates hairstylists on a global level boosting confidence and making you feel seen, heard and understood. In this chat, Krystine & Cole chat about the deep issues the professional beauty industry can create on any single person while letting each one of us bloom and blossom. Check it out, Subscribe and leave your feedback on Episode 286! WANT MORE COLE?INSTAGRAM: @elevationh @_cole_thompsonWEBSITE: https://linktr.ee/ElevationhLOVE THIS EPISODE?Leave Your Ratings, Reviews & Comments on the Podcast! Your feedback allows for more nourishing content and for more on-point education for beauty & barber pros.SHOP PODCAST MERCH: https://the-beautypro-coach-shop.fourthwall.com/SHOP MY STOREFRONT: https://www.amazon.com/shop/thebeautyprocoachGET 1:1 COACHING: https://www.thebeautyprocoach.com/discovery-callsGET ON THE EMAIL LIST: ⁠https://bit.ly/3S5R2loSubscribe to The BeautyPro Podcast on Apple, Spotify & YouTube! APPLE: https://podcasts.apple.com/us/podcast/the-beautypro-podcast/id1700728724SPOTIFY: https://open.spotify.com/show/2km4Md6jjJMb7EyLvf0Huv?si=3f58fcf183e746e0Follow @thebeautyprocoach on Facebook & Instagramhttps://www.fb.com/thebeautyprocoachhttps://www.instagram.com/thebeautyprocoach

Grow My Salon Business Podcast
347 There Is No Perfect Salon Pay System (And That's the Problem)

Grow My Salon Business Podcast

Play Episode Listen Later May 12, 2026 15:51


How you pay your salon team is one of the most confusing decisions you'll make as a salon owner. Salon owners often compare pay structures with other salons, copying what seems to be working elsewhere.But the real problem isn't which pay system you're using. It's that most salon owners have never stopped to ask what a good pay system actually needs to do.In this episode, I cut through the noise around salon pay structures and explain why there is no universal right answer. Instead, I walk through the fundamentals of salon pay structures and why understanding your own numbers matters far more than benchmarking against the salon down the road.By the end of this episode, you'll have a clear framework for evaluating your own pay structure, a benchmark worth knowing when it comes to employee costs, and a clearer understanding of whether your pay structure is working for the business or against it.WHAT YOU'LL LEARNWhy copying another salon's pay structure without understanding your own numbers is a recipe for financial stressThe one test that tells you instantly if your pay system is brokenWhy staff retention problems aren't always about money, and what actually drives people to leaveThe 40% benchmark for employee costs, what it means, and when exceptions applyHow to build a pay structure that is simple, transparent, and trusted by your whole teamIN THIS EPISODE:[00:00] Introduction: The question every salon owner worries about[00:26] Why salon pay is one of the biggest sources of confusion in the industry[01:00] The dangerous myth of a perfect universal pay system[01:32] Who this episode is and isn't for: employed income-producing staff only[02:07] The seminar exercise that reveals how different every salon's system really is[03:02] When your pay structure is so complicated nobody else can understand it[03:58] Why salon owners get themselves into legal trouble with pay[05:00] Your responsibility as the business owner to know the law where you operate[06:00] The five things every salon pay system must achieve[08:00] Why profit isn't optional[11:31] Why your payroll decisions can't be made in isolation from the rest of the business[12:22] The 40% benchmark and what happens when payroll climbs beyond it[14:00] Recap: what a good pay system actually looks like and where to get more helpRESOURCES MENTIONEDThe Money Course - the online course covering pricing, wages, profitability and salon financial benchmarks – Find out moreWant MORE to help you GROW?

Hair Therapy
Challenging the Beauty Industry's fear - based narratives around ageing

Hair Therapy

Play Episode Listen Later May 11, 2026 51:11


Send us Fan MailChallenging the Beauty Industry's fear - based narratives around ageing Natalya Borakowski was born in Russia & emigrated to Arizona.She was destined to be a musician, but the move changed everything.She ended up working in cosmetics at the Chanel counter, and has now founded her own skincare range, Desert Bloom.Natalya is a cosmetic dermatologist. She went through medical school with two small children, and opened her own clinic. She is a very inquisitive person and always wants to know why. She began to look at midlife and question why women seemed to suffer so many physical & mental changes.We discuss perimenopausal transitions, and how declining hormone levels can have a big impact on hair health.Natalya shares how the beauty industry promotes beauty & youth as a currency, which can make ageing women feel inadequate and imperfect. She helps women to nourish themselves & build trust.Connect with Natalya:InstagramDesert bloomPodcast Hair & Scalp Salon Specialist course Support the showConnect with Hair therapy:FacebookInstagramTwitterClubhouse- @Hair.TherapyHair Therapy WebsiteDonate towards the podcast Start your own podcastHair & Scalp Salon Specialist Course ~ Book now to become an expert! Polytar Medicated Shampoo

Grow My Salon Business Podcast
346 The 5 Numbers Every Salon Owner Needs to Know

Grow My Salon Business Podcast

Play Episode Listen Later May 5, 2026 15:52


Most salon owners don't have a money problem, they have a ‘lack of understanding' problem. You can be fully booked, your team can be flat out, and yet you can still be running at a loss without realising it. That's what happens when you're managing your business without awareness of a few key numbers. On today's podcast, I'm walking you through the five numbers that, in my experience, determine whether a salon owner feels in control of their finances or is controlled by them.These aren't complicated. You don't need to love spreadsheets or become an accountant. But knowing these five numbers changes the way you make decisions, and the decisions you make determine the business you build. If last week's episode resonated with you, this one is the practical follow-up you've been waiting for.WHAT YOU'LL LEARN:Why your salon can be fully booked and still be running at a loss and the one number that highlights the reality.What net profit margin actually means and why checking it once a year with your accountant is already too lateWhy copying a competitor's pricing could mean your services are running at a loss.How a 13-week rolling cashflow forecast removes the financial anxiety that hits every time something unexpected goes wrongWhy these five numbers are all connected and what pulling on one thread does to the restIN THIS EPISODE:[00:00] Introduction: The salon that looks busy but can't explain the numbers[00:26] Why this episode follows directly from last week's[00:44] The real reason salon owners feel financial fog[01:19] Why gut feel is not a strategy for running your finances[01:42] Number one: your breakeven point and why it matters most[02:52] You can be fully booked and still be running at a loss[03:47] Number two: net profit margin and what it actually measures[04:55] The story of Clarissa: from 2.5% to 8.4% profit margin[06:16] Number three: staff costs as a percentage of total revenue[08:11] Number four: which services on your menu are actually profitable[09:56] Number five: understanding your cashflow over the next 13 weeks[11:53] Billy's story: from breaking even to £80k profit[12:08] How all five numbers connect to each other[13:39] The free 10-question salon financial reality check[13:57] Free live masterclass: Where Does All the Money Go?Want MORE to help you GROW?➡️ 10 Question Salon Financial Reality Check – A free 60-second quiz to identify exactly where your financial knowledge gaps are – Find out more➡️ Free Live Masterclass: Where Does All the Money Go? – Monday 11th May, one hour, completely free – deeper than this episode and the logical next step if this resonated – Register hereRECOMMENDED NEXT EPISODEIf you enjoyed this episode, you'll also like: Episode 345: Where Does All the Money Go? The 10-Part Financial Framework for Salon Owners Listen here RATINGS + REVIEWS

Hair Therapy
The underlying factors to hair loss

Hair Therapy

Play Episode Listen Later May 4, 2026 43:22


Send us Fan MailThe underlying factors to hair loss VJ Hamilton, award winning nutritionist helps people with autoimmune issues & hair loss in Harrogate & London. She studied immunology & alopecia at University.She was diagnosed with alopecia herself at just 7 years old, then later also developed psoriasis in her teens too.She got a job in London but began to experience extreme fatigue and had no energy to get through the day. She decided to start to look into nutrition, and after studying, within 2 years, all her skin & hair issues had dissappeared & she got her energy back.She loves working as a nutritionist and helping people with alopecia, especially children. We talk about the influences your environment can have on your hair health, including micotoxins, free radicals & mold. VJ also shares how energy functions, mitochondrial energy and oxidative stress can be factors, and that hair loss is more than just a scalp issue.Connect with VJ:InstagramThreadsWebsite Hair & Scalp Salon Specialist course Support the showConnect with Hair therapy:FacebookInstagramTwitterClubhouse- @Hair.TherapyHair Therapy WebsiteDonate towards the podcast Start your own podcastHair & Scalp Salon Specialist Course ~ Book now to become an expert! Polytar Medicated Shampoo

How To Cut It in the Hairdressing Industry
EP390: The Real Business of Hair Extensions | Victoria Lynch (Remi Cachet)

How To Cut It in the Hairdressing Industry

Play Episode Listen Later May 4, 2026 64:42


Ever thought about adding hair extensions to your menu, but stopped because you're not sure how to learn them properly, the return on investment, or whether the hair is ethically sourced? In this HTCI x Remi Cachet partnered episode, I sit down with Remy Cachet founder Victoria Lynch to get into the real questions: what responsible sourcing and sustainability actually mean in the extensions world, what salons should be asking suppliers, and where the red flags are. We also break down the learning curve—how to move from “extensions-curious” to confidently offering them as a professional service, what training should include, and why consistency, standards and support matter just as much as the hair itself. If you want to build a new revenue stream without compromising your values, this conversation will give you clarity and a practical way forward.   Chapters 4:53: Understanding Hair Issues 6:52: Passion for Hairdressing 8:25: The Rise of Remi Cachet 9:55: Ethical Considerations in Hair Extensions 12:20: Achieving B Corp Certification 14:51:  Sustainable Practices in Packaging 17:17: Global Expansion Plans 18:57: Supporting the Next Generation 20:11: Red Flags in Choosing Suppliers 28:23: Innovation and Adaptation in Extensions 38:12: The Super Stylist Community 43:55: Education and Training Changes 49:58: Giving Back Through Change A Girl's Life 1:00:05: Future Aspirations and Market Growth   Resources from todays episode FOR MORE ON REMI CACHET VISIT REMICACHET.COM CONNECT WITH REMI CACHET ON INSTAGRAM @REMICACHET CONNECT WITH VICTORIA ON INSTAGRAM @VICTORIAREMICACHET

Grow My Salon Business Podcast
345 Where Does All the Money Go? The 10-Part Financial Framework for Salon Owners

Grow My Salon Business Podcast

Play Episode Listen Later Apr 28, 2026 15:22


Hopefully your salon is busy, clients are coming through the door, and money is being taken at the till every day, so if that's the case, then why is salon financial management still such a struggle? This is the reality for a lot of salon owners: the numbers just don't add up, and the stress that comes with that is real. In this episode, I walk you through a 10-part framework for following the money trail in your business. This isn't a finance lesson, and it's not about spreadsheets. It's a practical way of thinking about your business that gives you clarity and control, because right now, with costs up and clients spreading out their appointments, you can't afford to keep guessing.IN THIS EPISODE:The difference between knowing your numbers and understanding your business in real timeWhy budgets aren't about restriction,  they're the single most important tool for weekly profitabilityWhat cashflow forecasting actually looks like and why a 13-week rolling forecast changes everythingHow to think about productivity-based pay so your team's performance is tied to the salon's financial healthEPISODE TIMESTAMPS[00:00] Introduction: The reality of a busy salon that still isn't profitable[00:50] Why the financial picture behind the scenes rarely matches the front[01:14] This isn't about how hard you work, it's about structure[01:38] The biggest misconception: thinking someone else is watching the numbers[02:22] Why understanding your finances is your job, not your accountant's[03:10] What following the money trail actually means in practice[03:53] Introducing the 10-part financial framework for salon owners[06:47] Why budgets matter more than most salon owners want to admit[08:07] Cashflow forecasting and why 13 weeks ahead changes everything[09:32] Pricing for profit and why "charge your worth" isn't a strategy[10:47] Recap: how many of the 10 points are you actually doing?[13:01] The free webinar: Where Does All the Money Go?RESOURCES MENTIONEDWhere Does All the Money Go? (Free Webinar) Antony breaks down the 10-part framework in full and shows you how to apply it practically in your salon - Register hereWant MORE to help you GROW?

Cork's 96fm Opinion Line
Cork Salon Ikon Hair Design Wins Hairdressing Oscars

Cork's 96fm Opinion Line

Play Episode Listen Later Apr 24, 2026 11:13


PJ talks to Valerie about their amazing win! Hosted on Acast. See acast.com/privacy for more information.

Grow My Salon Business Podcast
344 Does Your Salon Have a Pricing Problem or a Productivity Problem?

Grow My Salon Business Podcast

Play Episode Listen Later Apr 21, 2026 15:52


Salon profitability is under more pressure than it has been in years, and the hard reality is that being busy isn't the same as being profitable. In this episode, I get into the financial fundamentals that too many salon owners avoid, because understanding your numbers is the only way to get in front of the problem before it becomes a crisis.By the end of this episode, you'll know exactly where to look in your business to find the leaks, whether you have a pricing problem or a productivity problem, and what your real options are for increasing profit margins. This isn't about cutting everything to the bone. It's about making smarter decisions with the facts in front of you.IN THIS EPISODE:Why being fully booked doesn't mean your salon is profitable, and what that means for your business right nowHow to use your profit and loss report to separate the facts from the feelings and make better financial decisionsThe difference between a pricing problem and a productivity problem, and which one your salon actually hasThe three ways to increase salon income, and which one delivers results the fastestEPISODE TIMESTAMPS:[00:00] Introduction: Why salon profit margins are under pressure right now [00:27] The things you can control when times are tough [02:07] Why competitive pricing creates a crunch point for salon owners [03:04] How to use your profit and loss report correctly [04:29] What the numbers in a typical salon P&L actually look like [05:42] Pricing problems vs productivity problems: knowing which one you have [06:21] How to approach cutting costs without losing what matters [08:05] Why the miscellaneous line in your P&L deserves more attention [09:22] The three ways to increase your salon income [11:44] Why a price rise is the fastest lever available to you [12:38] Which services are actually profitable when you look at the real margins [13:25] Using technology and AI to create efficiencies in your business [14:16] Recap and your next action stepRATINGS + REVIEWS

A Jaded Gay
181. Gay Powers Restored: Why Haircuts Hit Different

A Jaded Gay

Play Episode Listen Later Apr 21, 2026 15:11 Transcription Available


Internet culture frequently jokes that getting a haircut is “gay therapy,” restoring both gay powers and confidence. But haircuts have long served as tools of self-expression, social signaling, and identity transformation within LGBTQ+ culture.In this episode, we explore the history, culture, and psychology of haircuts, which affirm LGBTQ+ identity.Related Episodes:Listen to Episode 81. Are Mustaches Gay?Listen to Episode 92. Metrosexual MadnessListen to Episode 104. The Castro Clone WarsAdditional Resources:The Intersection of Mustaches and Queer Culture: A History of Rebellion, Identity, and ExpressionMetrosexuality: Challenging Masculinity or Reinforcing Problematic Stereotypes?Castro Clones: How the Hyper-Masculine Archetype Shaped LGBTQ+ Identity and FashionHaircut as a Catalyst for Identity Transformation and Social Perception: A Multidimensional ReviewThe Effect of Hairdressing on the Self-Esteem of Men and WomenThe Psychology of a Good Haircut: How Your Hair Impacts ConfidenceHalo EffectHow the LGBTQIA+ Community Use Style to Signal IdentityA South End Barber Offers ‘Gender-Affirming' Haircuts and a Safe Space for the Queer CommunitySeeking to Address Fears Inside Salons, Queer Barbers Make Their Own SpacesAffirming Haircuts Are a Human Right: This Stylist Fighting Tooth & Nail to Upend Salon Gender Norms11 of the Most Iconic Queer Hairstyles, According to StylistsSupport the showGet Your Merch

How To Cut It in the Hairdressing Industry
EP388: James Earnshaw & Jordanna Cobella – Hair Innovations Led (What Hairdressers Need to Know)

How To Cut It in the Hairdressing Industry

Play Episode Listen Later Apr 20, 2026 34:12


In this weeks episode we go behind the scenes of hair colour innovation in a podcast partnership with Wella Professionals UKI. We're joined by James Earnshaw (Global Wella Professionals Ambassador) and Jordanna Cobella (award-winning salon owner and Wella Colour and Trends Ambassador) and together they'll be breaking down what really happens when hairdressers help shape professional hair products. They'll be talking BlondorPlex developments, Ultimate Colour, and the real-world feedback that changes formulas, speeds up services, and improves consistency behind the chair. You'll hear how to translate “new tech” into simple client language, protect your results between visits, and position professional products without awkward selling. If you want stronger blonding outcomes, cleaner toning workflows, and a smarter way to explain fade, maintenance, and pricing—this episode is packed with practical takeaways you can use in the salon straight away. Hit play and enjoy!     Chapters 3:08: Behind the Scenes with Wella Professionals 3:16: Insights from R&D Development 6:32: Collaboration for Product Innovation 9:38: Creating Unique Toner Shades 18:45: Bridging Science and Hairdressing 21:42: The Importance of Client Communication 22:54: Packaging and Pricing Strategies 25:25: Understanding Color Longevity 28:29: The Evolution of Hairdressing Careers     Resources from todays episode: FOR MORE ON BLONDORPLEX CLICK HERE FOR MORE ON ULTIMATE COLOR CLICK HERE VISIT WELLA STORE HERE WELLA EDUCATION CLICK HERE CONNECT WITH WELLA PROFESSIONALS UKI ON INSTAGRAM @WELLAPROFESSIONALSUKI FOLLOW WELLA PROFESSIONALS UKI ON TIKTOK @HOUSEOFWELLAUKI WATCH THE PODCAST INTERVIEW ON YOUTUBE HERE @HOWTOCUTIT CONNECT WITH HOW TO CUT IT ON INSTAGRAM @HOWTOCUTIT FOLLOW HOW TO CUT IT ON TIKTOK @HOWTOCUTIT      

RNZ: Checkpoint
Napier Hairdressing tutor sets up classes to help fathers

RNZ: Checkpoint

Play Episode Listen Later Apr 16, 2026 5:02


A Napier Hairdesssing tutor has set up the classes to help fathers with the practical stuff but also to give them quality time with their daughters. The first workshop is already booked out. Eastern Institue of Technology Hairdressing tutor and mum Courtney Cook is running the workshops and spoke to Lisa Owen.

Grow My Salon Business Podcast
343 The Mindset Behind Long-Term Salon Success with Scott Buchanan

Grow My Salon Business Podcast

Play Episode Listen Later Apr 14, 2026 47:23


Running a successful salon for nearly 40 years in one of the most competitive cities on the planet takes more than talent. It takes the willingness to keep evolving your model, your mindset, and even the words you use with your team. My guest today, Scott Buchanan of the Manhattan-based Scott J Salons, has done exactly that. With around 90 employees across two locations, Scott's story is one of grit, reinvention, and a business built around culture and community.In this conversation, we get into the real numbers behind a thriving employee-based salon, why he treats his team as partners rather than employees, and what it actually takes to keep an employee-based salon competitive in today's market. If you want to build a business that still works 40 years from now, this is the episode to listen to.✅ Why calling your team "partners" changes the way they show up every day✅ The KPIs Scott tracks obsessively and why guest count matters more than top-line revenue✅ How Scott uses "wellness check-ins" instead of performance reviews to drive better results✅ How Scott thinks about AI, retail, and the future of the salon experience in the next five to ten years✅ The one piece of advice from a 40-year career that every salon owner needs to hearIN THIS EPISODE:[00:00] Introduction: 40 years in Manhattan and what longevity really takes[00:50] Scott's current business: two locations, 93 staff, and a long road to get here[03:29] Is the age of the big salon over? Scott's honest take on boutique vs. large[05:37] Why Scott considers his team partners, not employees[07:18] Wellness check-ins: reframing performance reviews to drive real change[10:25] How to keep an employee-based team in the age of salon suites[13:55] The blowout story: why you have to be there when the client wants to be there[20:11] How Scott is using AI now and where he sees the salon industry heading[27:33] The key numbers Scott watches most closely, and what they reveal[37:07] Intercoiffure America/Canada: building a community for employee-based salon owners[43:57] Scott's one piece of advice for lasting 40 years in this industryWant MORE to help you GROW?

Grow My Salon Business Podcast
342 The 5-Step Framework for Training a Salon Manager

Grow My Salon Business Podcast

Play Episode Listen Later Apr 7, 2026 17:09


Training a salon manager is one of the things salon owners often get wrong, and most don't realise it until they've already hired the wrong person, put them on payroll, but still end up doing everything themselves. In this episode, I share a five-step framework for getting it right, from figuring out whether your business can actually support a manager right now, to the mindset shift that changes everything about how you lead.By the end of this episode, you'll know exactly what to define before you hand anything over, why hiring another version of yourself backfires, and how to release control in a way that builds real capability over time. Done right, a great manager doesn't take things away from you. They give you your life back.WHAT YOU'LL LEARN:The two pillars that underpin good management, and why most people are usually only good at oneWhy you need to consider the size of your business before you hire anyone into a management roleThe case against hiring a mini you and what to look for insteadHow to train for outcomes, not just tasks, so your manager can think, not just tick boxesThe "let the leash out slowly" approach to handing over control without chaosWhy getting it out of your head and onto paper is the non-negotiable first stepEPISODE TIMESTAMPS[00:00] Introduction: The challenge of training a salon manager[00:30] Why hiring a manager isn't as simple as it sounds[01:19] The real question: how do you let go without losing control?[01:45] The two pillars of management: people skills vs systems[03:18] Why most salon owners lean heavily to one side[04:11] The moment you realise you need help[05:04] The fear of hiring and trusting a manager[06:00] The two biggest obstacles: no systems and financial pressure[06:40] Why most salons can't afford a non-producing manager[07:18] Delegating vs dumping chaos[14:49] Recap of the 5-step framework[15:41] Why a great manager gives you back your life[16:04] How to get helpRESOURCES MENTIONED IN THIS EPISODE:

The BeautyPro Podcast
274. Travis Parker: How He's Creating His Own Success with Hairdressing Made Easy and AI

The BeautyPro Podcast

Play Episode Listen Later Apr 6, 2026 62:51


From hilarious Instagram videos to business ownership to content creator to Educator with  @HairdressingMadeEasy , Travis Parker is creating his own version of success in AND out of the salon using his own rules and what fills his cup in life. Watch, listen & learn on this episode and be sure to hit that subscribe button! S/O to another podcast guest, @RyanChisesi of @editbutter! WANT MORE TRAVIS?WEBSITE: http://www.hairdressingmadeeasy.com/ SOCIALS: https://www.instagram.com/travisparkerhairLOVE THIS EPISODE?Leave Your Ratings, Reviews & Comments on the Podcast! Your feedback allows for more nourishing content and for more on-point education for beauty & barber pros. WANT MORE KRYSTINE? Subscribe to The BeautyPro Podcast on Apple, Spotify & YouTube! APPLE: https://podcasts.apple.com/us/podcast/the-beautypro-podcast/id1700728724SPOTIFY: https://open.spotify.com/show/2km4Md6jjJMb7EyLvf0Huv?si=3f58fcf183e746e0Follow @thebeautyprocoach on Facebook & Instagramhttps://www.fb.com/thebeautyprocoachhttps://www.instagram.com/thebeautyprocoach Want 1:1 Coaching?https://www.thebeautyprocoach.com

The Italian American Podcast
IAP 412 Craft, Culture and Community: Maria Aiello on Italian Roots and Modern Hairdressing

The Italian American Podcast

Play Episode Listen Later Apr 4, 2026 72:01


In this lively episode of the Italian American Podcast, Maria Aiello joins hosts John, Pat, and Dr. Marcella Martin in the heart of Little Italy to explore the craft and culture behind modern hairstyling. An entrepreneurial stylist with over 8 million followers, Maria shares how her Italian roots and innovative approach carried her from vocational training to opening her own salon in Westchester, reflecting a blend of tradition and ambition. The conversation weaves personal stories with cultural insight, touching on stylist loyalty, generational traditions, and the lasting influence of Italian heritage on the beauty industry. Maria reflects on her training at the Vidal Sassoon Academy, where discipline and classic technique shaped her approach, while Dr. Martin recalls her family's hairdressing legacy and the trade's role as a gateway to Italian American entrepreneurship and community life. Balancing humor with nostalgia, the episode ranges from salon rituals and evolving styles to immigrant-era beauty habits—home haircuts, COVID improvisations, and old-world beliefs like "wet head" pneumonia. The result is a warm, engaging portrait of a craft rooted in identity, tradition, and the enduring importance of personal connection.    MARIA AIELLO SOCIALS: Instagram: @mariaaiellohair YouTube: @mariaaiellohair Facebook: https://www.facebook.com/mariaaiellohair/ TikTok: @mariaaiellohair   HER WEBSITE: https://www.mariaaiellosalon.com/   HOSTED BY:  John Viola Patrick O'Boyle Marcella Martin   SPECIAL GUEST: Maria Aiello   PRODUCED BY: Nicholas Calvello-Macchia

Grow My Salon Business Podcast
341 Are Apprenticeships Still Financially Viable for Salon Owners?

Grow My Salon Business Podcast

Play Episode Listen Later Mar 31, 2026 14:48


The economics of running a salon have changed, and if your approach to training assistants hasn't changed with it, your margins are going to keep shrinking. In this episode, I answer the questions salon owners are actually grappling with right now: Is it still worth taking on apprentices, how quickly should they be contributing, and what does it look like when a salon actually gets training right?If you've been winging it or leaving it to chance, this episode gives you a clear framework and five practical takeaways you can act on straight away.IN THIS EPISODE:Why condensing the apprenticeship timeline isn't lowering standards, it's a financial necessityThe difference between income-producing and non-income-producing staff and why it mattersHow quickly a new assistant should be contributing to your salon revenue (and what to do if they're not)Why most salons' training problems are self-inflicted, and what good training ownership actually looks likeFive clear takeaways for building a structured, productive assistant pathway in your salonEPISODE TIMESTAMPS[00:00] Introduction[00:28] Can you condense a two-year apprenticeship without lowering standards?[01:21] How assistants contribute to revenue[02:41] Income-producing vs. non-income-producing staff[04:37] The shift required to make apprenticeships viable[05:40] A brief history of apprenticeships[09:00] Are employment-based salons restructuring the assistant pathway?[11:27] What the best salons are doing differently[12:33] Five takeaways for salon ownersWant MORE to help you GROW?

Hair Therapy
Finding balance ~ Can we improve the health of our future hair?

Hair Therapy

Play Episode Listen Later Mar 30, 2026 47:05


Send us Fan MailFinding balance ~ Can we improve the health of our future hair?Tom Smith has been in the hair industry for 20 years. He began his journey by training at Sassoon, working in London, he has also travelled the world delivering & creating education, working with brands & developing products.He is the global ambassador for K18, a leading hair health expert & industry stylist. His work drives trends & innovation.Tom shares how he wants to bridge the gap between hair and other wellness & beauty services to prioritise hair health & longevity for his clients.We discuss how products work, looking at the difference between cosmetic products & molecular hair repair.Tom is passionate about not only supporting hair health, but also to shift the focus to impacting the quality of your hair in the future, before it's even been produced!Connect with Tom:InstagramAevumK18Calecim Hair & Scalp Salon Specialist course Support the showConnect with Hair therapy:FacebookInstagramTwitterClubhouse- @Hair.TherapyDonate towards the podcast Start your own podcastHair & Scalp Salon Specialist Course ~ Book now to become an expert! 

Grow My Salon Business Podcast
340 The Simple Three-Part Formula Every Million Dollar Salon Is Built On

Grow My Salon Business Podcast

Play Episode Listen Later Mar 24, 2026 17:51


Most salon owners believe their biggest problem is not getting enough new clients, but what if that's not true? In this episode, I break down why focusing on client attraction alone is keeping you stuck, and what's really stopping your salon from growing consistently.I share the simple (but often overlooked) three-part marketing formula that every high-performing salon is built on. The reality is, most salons are already getting enough new clients, but they're losing them just as quickly. And that's where the real problem lies.If you're tired of constantly chasing new clients and want to build a salon business that grows predictably, with loyal clients who keep coming back, then this episode will shift how you think about marketing forever.IN THIS EPISODE:[00:25] What do you picture when you think of a million-dollar salon?[01:02] Why high-performing salons are simpler than you think[02:00] Why understanding the real problem matters before you hear the formula[03:06] The retention numbers that should stop you in your tracks[04:53] The three-part marketing formula[05:44] Where most salons drop the ball [07:59] Why the three pieces must work together, not in isolation[11:03] What million-dollar salons do differently[11:28] The importance of tracking your numbers[12:25] Industry benchmarks and what to aim for[12:53] Why you need to run retention reports by individual stylist[14:01] The marketing course, what's inside and how to join[17:06] Wrapping up, the formula, the course, and see you next weekRESOURCES MENTIONED IN THIS EPISODE:

Hair Therapy
Life after cancer treatment ~ The long road to recovery

Hair Therapy

Play Episode Listen Later Mar 23, 2026 55:30


Send us Fan MailLife after cancer treatment ~ The long road to recovery Penny Mitchell is a breast cancer survivor & cancer wellness mentor.She shares her story to help & inspire others.Penny trained as a chef and loved working in hospitality, which led her to travel abroad.She was diagnosed with breast cancer at 47, just before lockdown which came as a big shock. We discuss her journey, and how she struggled to get back to health & when she went back to work. We look at her strategies and positive practices she employed to help her recover. She likes to support others with health & wellbeing on their cancer journey.Her treatment includes tamoxifen, which she will be on for ten years, and has side effects. Connect with Penny:InstagramArts for healthMilton Keynes Hospital charityThe Hair & Skin Clinic Hair & Scalp Salon Specialist course Support the showConnect with Hair therapy:FacebookInstagramTwitterClubhouse- @Hair.TherapyDonate towards the podcast Start your own podcastHair & Scalp Salon Specialist Course ~ Book now to become an expert! 

Grow My Salon Business Podcast
339 The Difference Between Average Salons and World-Class Ones

Grow My Salon Business Podcast

Play Episode Listen Later Mar 18, 2026 15:53


The difference between a good salon and a world-class one isn't talent. It's standards, and the leadership to hold them.In this episode, I take inspiration from the Netflix series Being Gordon Ramsay and unpack what it really takes to build a world-class business, whether that's a restaurant or a salon. Because when you strip it back, the fundamentals are the same. It's not about talent alone. It's about standards, leadership, and the culture you create.I talk about the obsession with detail that separates good from exceptional, why leadership isn't always comfortable (but it is necessary), and how the best teams operate as a unit, not a group of individuals. These are practical insights you can apply immediately in your salon.IN THIS EPISODE:[00:00] Introduction and why this matters for salon owners[00:48] Lessons from The Bear and restaurant culture[02:21] Why Being Gordon Ramsay is worth watching[04:00] The 3 pillars: standards, leadership, and pride[04:31] Why standards, not talent, drive excellence[06:30] The power of attention to detail[07:40] Leadership, clarity, and responsibility[08:44] Finding the breaking points in your business[10:12] Respect for craft and raising standards[12:12] From employees to custodians of the brand[13:35] The big question: what are you building?WANT MORE TO HELP YOU GROW?

Grow My Salon Business Podcast
338 Instagram Marketing for Salons: What's Changed in 2026 with Hayley Mears

Grow My Salon Business Podcast

Play Episode Listen Later Mar 10, 2026 32:58


Instagram marketing for salons is constantly evolving, and if you're relying on strategies from even a year ago, there are changes you need to know about. In this episode, I'm joined once again by Instagram specialist Hayley Mears to unpack what's working on Instagram right now and what salon owners need to be doing differently in 2026.We dive into the simple three-step structure that every successful Instagram carousel needs, why hooks are more important than ever, and how to create content that people actually save and share. Because, as you'll hear, the algorithm has shifted and likes are no longer the metric that matters the most.We also talk about AI, why hashtags are becoming increasingly irrelevant, and how salon owners can use Instagram to amplify the one thing technology can't replace, the human experience. This episode is packed with practical ideas you can start using straight away.IN THIS EPISODE YOU'LL LEARN:✅ The 3-step structure every successful Instagram carousel needs✅ Why hooks are critical to getting people to swipe✅ Why the algorithm now values saves and shares over likes✅ Whether hashtags are becoming irrelevant✅ How to use AI without losing your authentic voice✅ Three practical Instagram strategies for salon owners in 2026EPISODE TIMESTAMPS:[00:05] Introduction to the episode and what listeners can expect[00:47] Introducing Instagram specialist Hayley Mears[02:00] The 3-step structure every successful Instagram carousel needs[04:49] Why writing a strong hook is the hardest part of a carousel[07:46] Calls to action that actually work on Instagram[11:33] Using AI for captions without losing your authentic voice[14:47] Why Instagram now rewards saves and shares over likes[21:42] Why Instagram is showing more content to non-followers[23:07] Are hashtags becoming irrelevant?[27:00] Three actionable Instagram strategies for salon owners in 2026RESOURCES MENTIONED IN THIS EPISODE:Join us on our upcoming free Salon Marketing Masterclass on 16th & 17th March. From Random Tactics to Fully Booked: How to Create a Salon Marketing System That Gets Clients In and Keeps Them Coming Back. SAVE YOUR SEAT 

Grow My Salon Business Podcast
337 Why Predictable Growth Requires Predictable Marketing

Grow My Salon Business Podcast

Play Episode Listen Later Mar 3, 2026 12:16


Most salon owners think they have a marketing problem. In reality, what they usually have is a clarity problem, a positioning problem, and a consistency problem. And until those things are fixed, no amount of posting, boosting, or discounting is going to change the outcome.In this episode, I break down what marketing actually is, not the social media version, not the trend-driven version, but the strategic version that builds predictable growth. I talk about the difference between image building and business building, the four layers of effective marketing, and why so many salons are stuck in a cycle of reactive tactics.If you're tired of unpredictable bookings, blaming the algorithm, or hoping things will “pick up soon,” then this episode will give you a framework to think differently and more strategically about marketing your salon.IN THIS EPISODE:[00:00] Introduction and why most salon owners misunderstand marketing[00:00:49] The real problem: clarity, strategy and consistency[00:03:10] Activity vs strategy: why busy doesn't mean effective[00:03:10] Image building vs business building marketing[00:04:44] What marketing actually is[00:05:00] The four layers of marketing explained[00:05:25] Layer 1: Clarity - knowing your ideal client[00:05:50] Layer 2: Positioning - why clients should choose you[00:06:41] Layer 3: Visibility - and why most skip the foundations[00:07:30] Layer 4: Client conversion - where money is often lost[00:07:55] The real cost of weak marketing[00:08:39] Why unstable revenue damages culture and productivity[00:09:00] What good marketing actually feels like[00:10:14] The industry-wide marketing framework problem[00:10:37] Invitation to the free marketing training[00:11:19] Why predictable growth requires predictable marketingWant MORE to help you GROW?