Coldwell Banker Gen Blue News

The November Portraits of What Moves Her session, Seizing New Opportunities, where new leaders of Coldwell Banker discussed how and why they decided to take the leap into a new position. Learn more: https://blog.coldwellbanker.com/portr...

The October Portraits of What Moves Her Session discussed how to Set for Success: Plan ahead for 2021- Your Best Year Yet, where Pauline Bennett, President of Coldwell Banker Realty in New England, along with a panel of agents, shared their expertise on exceeding business goals.

2020 has certainly been filled with rough waters. In order to successfully navigate ourselves through the swells, we need to pop our heads out of the water and pivot our trajectory. As a two-time Olympic gold medalist in swimming, Summer Sanders knows a thing or two about streamlining through waves to find success. Join Summer and Sue Yannaccone, Executive Vice President of Coldwell Banker Realty, as they discuss the power behind the pivot. Summer will share her experience with overcoming obstacles in training for the Olympics, finding her footing in the world of broadcast and how she has applied those lessons to life on dry land. Be prepared to be inspired and to take notes on tactics to implement into your business approach as you adjust strategy in this unpredictable climate. This live session will field questions from the audience and provide opportunities for interaction.

Chief Marketing Officer for Coldwell Banker David Marine sat down with Joel Alsup, supervisor of creative media services and a former patient of St. Jude, to discuss the genesis of the CB Supports St. Jude partnership. The “CB Supports St. Jude” promotion is available only to the Coldwell Banker network. For more information, head to https://www.coldwellbanker.com/stjude. Or, if you are a Coldwell Banker agent and want to participate, visit CB Desk.

Get a virtual recap of Virtual Gen Blue 2020! Where to watch recordings, new parterships and the reveal of the new look for Coldwell Banker Global Luxury. http://mycbdesk.com/

The Coldwell Banker brand unveiled the new look and feel for Coldwell Banker Global Luxury during Virtual Gen Blue 2020. Chief Marketing Officer David Marine interviews Craig Hogan - Vice President, Luxury - and Lauren Muehlethaler - Director, Luxury - about how the rebrand came about and how affiliates can take advantage right now.

Gen Blue 2020 is almost here! Learn more about the first ever virtual Gen Blue experience. http://genblueexperience.com Join the conversation at https://www.facebook.com/groups/GenerationBlue

Virtual Gen Blue, CB Desk & Exclusive Look launches and Virtual Education Expo on this episode of CB Weekly. http://mycbdesk.com/

August is National Wellness Month, dedicated to self-care, creating healthy routines & stress management. Delia Passi, Founder and Chief Mission Officer of the Women’s Choice Award joined us as our special guest to tackle this important topic. Delia has spent her entire career dedicated to understanding the female consumer, with a special expertise in women’s consumer, healthcare and workplace issues. She is the former publisher of Working Woman and Working Mother magazines, author of Winning the Toughest Customer: The Essential Guide to Selling to Women, and a renowned speaker. Delia is a trailblazer on raising the bar on the customer experience for women. In 2010 the Women’s Choice Award was launched to help women make smart choices through the collective recommendation of women on brand preferences. As a breast cancer survivor, Delia understands the importance of prioritizing health and happiness. Learn more: https://blog.coldwellbanker.com/portraits-of-what-moves-her/

http://mycbdesk.com/ http://cbexchange.com/ Get ready for Virtual Gen Blue 2020 and more on the latest episode of CB Weekly.

This session discusses empathy, diversity and taking control of your career. Tanya Reu-Narvaez, Human Resources Vice President for Realogy will be discussing these important topics with Passion Broussard, Listing Concierge Manager for Coldwell Banker. Passion is a professional speaker, who conducts training workshops, conference keynotes, and breakout sessions on courageous decision making, leading with curiosity, empathy, ethics, and encouragement in life and business.

This session discusses empathy, diversity and taking control of your career. Tanya Reu-Narvaez, Human Resources Vice President for Realogy will be discussing these important topics with Passion Broussard, Listing Concierge Manager for Coldwell Banker. Passion is a professional speaker, who conducts training workshops, conference keynotes, and breakout sessions on courageous decision making, leading with curiosity, empathy, ethics, and encouragement in life and business.

Learn more about how to be featured in our Gen Blue Lip Sync video, Fair Housing and the Q2 Marketing Wins video: https://youtu.be/WRdQ1zGZMgg. Join the conversation at https://www.facebook.com/groups/GenerationBlue

http://cbexchange.com/ http://mycbdesk.com/ America's Best REAL Trends and Virtual Education Expos on the latest episode of CB Weekly.

Sally Roberts discusses overcoming obstacles on the June 17th session of Portraits of What Moves Her. Sometimes finding your passion and the power of your own voice requires blood, sweat and tears. This is the reality of the cliff note version of Sally’s story, which includes being an elite woman wrestler, combat Army veteran, sports psychologist and founder of the advocacy organization, Wrestle Like a Girl. Sally believes that girls can do anything and that through sport, they can realize their full potential. She is living proof that girls can indeed do anything as she was the youngest of three children growing up and the first in her family to graduate high school, graduate college and earn an advanced degree. Join us as we explore how Sally encountered obstacles and wrestled her way through the challenges to inspire others through her work.

Social ad engine and REALTrends The Thousand on this episode of CB Weekly.

What do you need to know about the impact COVID-19 has had on real estate? Watch the recording of this live event with Coldwell Banker President & CEO Ryan Gorman, where he gave an update on the industry and answered the most frequently asked questions from buyers and sellers.

http://cbexchange.com/ https://mycbdesk.com/ Real Estate of the Union, What Moves Her and What's New on BrandSrv on the latest episode of CB Weekly.

In a challenging market, doubling down on yourself and your personal real estate identity presents opportunity to outshine your competition. Join David Marine, Chief Marketing Officer at Coldwell Banker and Jan Loomis, National Vice President of The Creative Studio at Coldwell Banker, as they share strategies for branding, consistency, building an authentic identity and investing in you and your business.

During this live event, we will review highlights from the recently passed the Coronavirus Aid, Relief, and Economic Security (CARES) Act. Coldwell Banker President Ryan Gorman and representatives from the National Association of REALTORS® will join us to discuss how this financial stimulus package affects real estate professionals and their clients.

http://cbexchange.com/ https://mycbdesk.com/ Nomination awards and 2020 Award criteria on the latest episode of CB Weekly.

Sue Yannaccone, EVP Coldwell Banker, and Liz Gehringer, COO, Coldwell Banker, discuss resilient leadership. You don't want to miss their conversation about taking leaps, showing gratitude, not defending decisions and the benefits of taking a simple walk to clear your mind.

As our country continues to navigate through these unprecedented times, the current housing and lending market may present an opportunity for you to help guide your clients and serve as their trusted advisor. Victor Ciardelli, President & CEO of Guaranteed Rate Affinity, and Tim Foley, Coldwell Banker Realty Executive Vice President, share details on what we are seeing now in terms of disruption to the marketplace, lessons learned from past downturns, new programs designed to close mortgage transactions with zero human interaction and how to add value to your clients in this space at a time when they may need it most.

Get social savvy! Facebook has over 2.32 billion active monthly users, and Instagram has over 1 billion. Hear from two of Coldwell Banker’s biggest social media influencers who will share the art and science behind their rock star status in the ever-important social media world.

http://cbexchange.com/ New virtual learning courses and new content on BrandSrv in the latest episode of CB Weekly.

Join CMO David Marine as he discusses the latest updates to the rebrand in these unprecedented times.

The actions you take today directly impact your business 100 days from now. Hear from industry leaders who have persevered through a down market. Learn more on: https://blog.coldwellbanker.com/virtual-education-expos/

Join Vice President of Learning for Coldwell Banker, Wendy Crane, as she leads educational sessions designed to support real estate professionals during this unprecedented time. The sessions are designed to offer real time intel in the spirit of knowledge sharing.

Social ad engine, new Guiding You Home yard signs and Spark on this episode of CB Weekly.

Ryan Gorman, President & CEO of Coldwell Banker gives an update on where he sees the real estate industry is in the wake of COVID-19 and answers consumer's questions.

Coldwell Banker’s Vice President of Learning, Wendy Crane, breaks down the Virtual Education Expo - the series designed to offer real time intel to real estate professionals during this unprecedented time. Hear how to access the Virtual Education Expo on the next episode of the "Get to Know" podcast series.

http://cbexchange.com/ We're breaking down new Guiding You Home content, the Real Estate of the Union and Fair Housing Month on this episode of CB Weekly. Join the conversation at https://www.facebook.com/groups/GenerationBlue

http://cbexchange.com/ We are highlighting virtual learning courses, star powered companies, and why Coldwell Banker continues to be the real estate company that shines like no other. Join the conversation at https://www.facebook.com/groups/GenerationBlue

On this episode of CB Weekly, we’re highlighting some network star power and brand power!

On episode 5 of the Road to the Rebrand series, David Marine gives us an update on the latest news related to the rebrand. Then he sits with VP, Brand Marketing Victoria Keichinger for a chat about our new national advertising campaign - "Guiding You Home". They exchange stories from the set, thoughts on the strategy, how we got to use that iconic song and more!

Lauren Muehlethaler - director of Marketing for the Global Luxury program - sits down to discuss The Report. “The Report", the Coldwell Banker Global Luxury Program's highly-anticipated resource, which received 4.8 million press impressions in the first week, is now available. To view the Report, click here: https://blog.coldwellbankerluxury.com/the-report-2020/ The "Get to Know..." podcast series takes you on a deep dive with the people behind the best products and services offered by the Coldwell Banker brand.

2019 Award Winners, a lookback on huge marketing wins and a glimpse at the new Coldwell Banker Product Suite on the latest episode of CB Weekly.

We break down how you can be a member of the 2020 Social Squad, a podcast featuring Ryan Gorman you have to hear and Homes and Estates Magazine on this episode of CB Weekly.

In this special episode we spend some time getting to know our new President & CEO Ryan Gorman. In this conversation hosted by Director of Industry Relations/PR, Carla Hayes – they speak about his goals for 2020, why he feels so passionately about representation, what he’s reading, balancing parenthood with career and why he owns so many sweater vests. Here are a few highlights from their chat: 2:02 – Ryan speaks about the most important part of his job and what one thing he could do to feel successful in 2020. 4:02 - A day in the life of Ryan Gorman 7:45 – Balancing parenthood and career 13:35 – What makes someone a good a good agent? 15:21 – How Ryan found himself in real estate 18:20 - Career path starting in Silicon Valley and how pure serendipity lead him to Realogy. 24:00 – Things Ryan has learned about Leadership through the years 32:40 – Why Ryan is passionate about driving equality and increasing representation in real estate and at Coldwell Banker 38:00 Speed round of questions received from the team 54:00 – How can the network leave their mark in their communities in 2020? 55:15 – One piece of advice for his 22 year-old self 56:00 – A dream, a brag and something Ryan is grateful for

Listen to the full audio recording of the 2020 Kickoff Live Event. President and CEO Ryan Gorman shares his vision for the upcoming year and makes his first network wide appearance under the One Coldwell Banker structure. Plus, hear highlights of the new campaign from CMO, David Marine.

Happy New Year Gen Blue! We're highlighting BrandSrv, 2020 Global Luxury course schedule and upcoming learning courses.

As you may know Coldwell Banker was recognized as a 9 out 10 Consumer recommended real estate agency by Women's Choice Award in 2018 and 2019. And we have recently learned that we earned the award for 2020 and 2021 as well! That is why we’re so excited about this special episode with very special guest - Delia Passi. Delia is CEO of WomenCertified®, the voice of the female consumer and home of the Women’s Choice Award. Delia shares with us her reason for starting Women’s Choice Award, the biggest leadership lesson she’s learned and a “mom moment” that will bring tears to your eyes, in the best way.

Chief Marketing Officer David Marine continues this series detailing the latest news from the Project North Star Rebrand.

Sue Yannaccone is Regional Executive Vice President overseeing more than 230 company-owned Coldwell Banker offices on the Eastern Seaboard and Midwest Region. With nearly twenty years of experience in the real estate franchise and brokerage world, sue is an empathetic leader who values her role in helping people grow their business and their career. In this conversation, Sue shares valuable leadership lessons and how she helps her teams manage change. She also explains how she’s become a strong advocate for the CBWomen movement and why she’s initiated a new series of in-person events called, What Moves Her, focused on helping women and agents take their business to the next level.

2019 was truly amazing! and thanks to all of you, it’s a year we won’t ever forget. On this episode of CB Weekly, we’re highlighting Project North Star, the voice of customer program and our 2020 kick-off event.

This episode of CBWomen sounds a bit different because we sharing an episode of Real Talk with Coldwell Banker Real Estate Group. Hear THREE amazing women from the Coldwell Banker network. Your hosts, Laura Seroogy and Laura Boyer, both Regional Vice Presidents for Coldwell Banker Real Estate Group, have a "real talk" conversation with Liz Gehringer, COO of Coldwell Banker. They cover so much, including: · How the home office and every agent work together to bring the brand to life; · How to be a supportive leader; and · How opening yourself and your company to feedback creates real connection. Plus, Liz dishes on her favorite room in her house!

We're highlighting a new benefits program and two ways you can give your luxury listings more global exposure on this episode of CB Weekly.

“If you’re not at all confident, do it more… The more I do it, the easier it gets. And welcome constructive criticism.” Jamie Duran, is President of the Coldwell Banker Residential Brokerage, Southern California Company overseeing 75 offices, 4,500 independent sales associates, and 230 employees. A licensed broker with 30 years of experience, Jamie is a true “in-the-field,” hands-on leader with a proven track record. In fact, her local operating company ranked number one nationally for Coldwell Banker® in net recruiting growth for the last three years. She was named in the 2019 Swanepoel Power 200 list and was one of 50 women named as HousingWire’s 2019 Women of Influence. She shares with us her insights on personal development, leadership and maybe the best piece of work/life balance advice I've heard - something she calls "the driveway dump."

We're highlighting the CBx Tech Suite - three amazing products that will change the way you list and sell homes.

CBx, CBU and more. On this episode of CB Weekly, we highlight some of the HOT initiatives you have to look forward to this coming month at the Coldwell Banker brand.

Coldwell Banker CMO David Marine is back for the third episode of the "Road to the Rebrand" series - but this time with special guest Jane Harrison Fisher! Jane Harrison is the COO of Coldwell Banker Caine, the first Coldwell Banker company to do a company-wide rebrand! They have a conversation about her experience going through the rebrand - sharing some tips, tricks and best practices she gleaned from going through the rebrand process. A bit about what they speak about: Selecting a team Hurdles they had to overcome Comms strategy for their agents How they focused on community engagement Social and physical rebrand Launch events Advice for those rebranding in 2020 Measuring success